Focus, Purpose & Leadership

Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

In this episode I talk to Shamil Thakrar, founder and CEO of the much-loved restaurant Dishoom. In it, we explore the origins of the idea, get taken on a whistle-stop tour of Bombay and discuss how they’ve turned the concept of breaking down barriers into their higher purpose. We sat in armchairs, beers in hand, under a picture of his father at the home of dishoom, the appropriately named Babu House on Shoreditch High Street. Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

Welcome to the first episode of the the Focus, Purpose & Leadership podcast by Robert Bean. In this episode I talk to Adrian Hosford, previous director of CSR for BT. In it, we discuss the very basis of human communications, the genesis of the 'It's Good To Talk' campaign and how that reshaped a major corporate brand. As you will hear, his passion for the subject remains undimmed despite years passing and technology now leading us to communicate in so many different ways. Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

This is Focus, Purpose & Leadership by Robert Bean. I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Make sure you subscribe to get the latest episode, which will be released every other Friday.