Podcasts about cawston press

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Best podcasts about cawston press

Latest podcast episodes about cawston press

Brand New Taste
How William Kendall went from his Family Farm to Building some of the UK's most well known Brands | EP:17 Brand New Taste

Brand New Taste

Play Episode Listen Later Feb 1, 2024 56:14


William Kendall, the mastermind behind some of Britain's most iconic household food and beverage brands (New Covent Garden Soup Company, Green & Black's, Cawston Press) has a talent for turning small beginnings into remarkable success stories.  Starting out on his family farm in Suffolk, through to studying law, qualifying as a barrister, moving into investment banking then completing an MBA in France, he surprisingly found himself ‘rather unemployable'.   Discovering this, he went full circle, back to his roots in working with food and joined the team at New Covent Garden Soup Company when they were still in their infancy. Building the brand up to a supermarket mainstay, his next mission was to make organic chocolate irresistibly appealing at the pioneering British fair-trade brand, Green & Black's.  Amongst the plethora of roles he holds, he serves as an investor and consultant to a variety of emerging brands as well as chairman of Cawston Press, the British soft drink brand. In this conversation, Micah and William chat through what William sees as key to his success, how he approaches leadership and valuable insights for small brands seeking funding from investors. One thing is for sure, William has a knack for building great brands on the foundations of great products. Join us for this episode where long-time colleagues William and Micah discuss the excitement of launching first-of-their-kind brands defining the industry standards to follow. If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com  Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/  Visit https://www.tastehead.com/ to learn more Follow William:https://www.grosvenor.com/about-us/our-people-2e99a4c93c49100fe0bb82bdea5d432a/william-kendallBrands Mentioned  New Covent Garden Soup Company - https://www.newcoventgardensoup.com/  Green & Black's - https://www.greenandblacks.co.uk/  Cawston Press - https://cawstonpress.com/  Bold Bean - https://boldbeanco.com/?gclid=Cj0KCQiAh8OtBhCQARIsAIkWb6-pg_UwFGEYpTibof_TWr4iAEaR9OV-oKI5zet33uES2Fribm8qZ9kaAqqZEALw_wcB  Purdy and Figg - https://purdyandfigg.com/  The Greyhound - https://www.greyhoundpettistree.co.uk/  The Suffolk - https://the-suffolk.co.uk/restaurant/  The Canteen - https://www.oldhospitalhub.co.uk/canteen  Pinch - https://eatpinch.com/ 

Brand New Taste
Leading MARKETING for PRET, GREEN & BLACKS and CAWSTON PRESS - Mark Palmer | EP:15 Brand New Taste

Brand New Taste

Play Episode Listen Later Jan 4, 2024 67:49


Mark Palmer has an incredibly impressive CV in food & beverage, heading up the marketing teams at Burger King, Pret, Green & Black's and now Cawston Press. His journey through the food and beverage industry is a masterclass in adaptability and innovation. From his tenure at the globally renowned quick-service café, Pret A Manger, to founding the UK's fastest-growing ambient juice brand, Cawston Press, and now as an investor nurturing start-up concepts, Mark has accumulated a wealth of wisdom along the way.

Brand New Taste
Best Bites: Understanding the Sugar Levy in the UK beverage category - Brand New Taste

Brand New Taste

Play Episode Listen Later Nov 16, 2023 5:35


The government imposed Sugar Levy that came into effect in 2018 changed the face of the sugar-sweetened soft drinks dramatically. Drinks that used added sugar and hit a sugar content of 5% or over would have to pay 18p per litre of drink, and 24p if they surmounted 8%. Listen to Micah talk about how how most brand responded to this, and the reason Cawston Press chose the route that they did.If you enjoy this best bite, please consider listening to the full episode.If you have any suggestions for future episode topics, please email them to hello@tastehead.comFollow Brandt and Micah:https://www.linkedin.com/in/brandt-maybury/https://www.linkedin.com/in/micah-carr-hill-34a91811/Visit https://www.tastehead.com/ to learn more

Brand New Taste
Top Tips From the HEAD OF TASTE at CAWSTON PRESS | EP:9 Brand New Taste

Brand New Taste

Play Episode Listen Later Oct 12, 2023 48:11


In a special role reversal, Micah Carr-Hill, normally a co-host of the podcast, joins Brandt as a guest to discuss his role as Head of Taste at Cawston Press. This episode also marks a milestone as it's the first to include video recording, with Micah serving as the guinea pig to test the recording setup (thanks, Micah) which can now be found on our YouTube channel, linked below. We'd love for you to check it out and leave a comment on the video! Micah shares his journey from his early days at Green & Black's to his current position at Cawston Press, a brand celebrated for its commitment to natural ingredients and exceptional taste. The episode delves deep into the intricacies of flavour development, balancing mainstream appeal with niche ingredients, and the importance of cost considerations, especially when dealing with premium products.Micah offers his top five tips for anyone looking to start or grow a soft drinks brand in 2023, emphasising the need for a well-thought-out packaging strategy and clear messaging. From the challenges of large-scale manufacturing to the nuances of flavour development, this episode is packed with insights that will benefit anyone in the food and beverage industry. Tune in to hear what's next for Cawston Press and why both Brandt and Micah are eagerly anticipating the culinary delights of autumn.If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com Links Mentioned:Cawston Press - https://cawstonpress.com/ Harold McGee, on Food and Cooking - https://www.wob.com/en-gb/books/harold-mcgee/mcgee-on-food-and-cooking-an-encyclopedia-of-kitchen-science-history-and-culture/9780340831496?cq_src=google_ads&cq_cmp=18075688485&cq_con=&cq_med=pla&cq_plac=&cq_net=x&gclid=Cj0KCQjw7JOpBhCfARIsAL3bobflvAciT-K3pYhLyDM7Ojj0odMWoaPjjx6Z9tGSeSROVqeiK_TidiMaArxaEALw_wcB#GOR003701985 Tim Spector, Diet Myth - https://www.waterstones.com/book/the-diet-myth/professor-tim-spector/9781474619301 Tim Spector, Food for Life - https://www.waterstones.com/book/food-for-life/tim-spector/9781787330498 Zoe - https://zoe.com/ Noize - https://www.noize-restaurant.co.uk/ Hedone (closed) - https://www.instagram.com/hedonelondon/?hl=en&img_index=1Dastaan - https://dastaan.co.uk/ Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/https://www.linkedin.com/in/micah-carr-hill-34a91811/Visit https://www.tastehead.com/ to learn more

Harlands Accountants - The Evolving Accountant
Behind the scenes with Heinz's Innovation Partner Agency

Harlands Accountants - The Evolving Accountant

Play Episode Listen Later May 31, 2023 63:09


In this episode, we talk to Brandt Maybury, Co-Founder & Managing Director of TASTEHEAD. TASTEHEAD are a food development agency with expertise in developing food and drink products that taste outstanding, managing innovation projects from concept through to launch, and supporting brands to reach new consumers and grow their businesses.Some of the brands that TASTEHEAD have supported and developed products for include; Vegan Pig, Whole Earth, Green & Blacks, Waitrose, Sainsbury's, Heinz, Costa Coffee, Cawston Press, Pringles and New Covent Garden Soup Co.During the chat with Brandt, we discuss:- Brandt's career to date- Talking about the campaigns of 3 of Heinz's products - Heinz & Cadbury Creme Egg Mayo, Heinz Pasta Sauce Range and Heinz X Absolute Vodka.- Brandt's favourite projects- The day to day challenges of running a fast paced business like TASTEHEAD- 5 top tips for a successful food and beverage brand starting out in 2023Contact Harlands Accountants / The Evolving Accountant Tweet us at @Harlands_NE Give us a follow on LinkedIN Give us a Like on Facebook Email us at host@theevolvingaccountant.co.uk Don't forget to leave us a review Thanks for listening!

HUNGRY.
Rory Sutherland: Why Challenger Brands Must Never Follow Logic to Truly Disrupt Categories

HUNGRY.

Play Episode Listen Later Feb 27, 2023 111:27


Ready for your favourite email of the week?Cut the mustard for full-fat content?  Subscribe to our Hungry Friday Feast Newsletter Rory Sutherland has SO many delicious aphorisms like:“…Hipsters Raise the Ceiling and Chains Raise the Floor”“....The opposite of a good idea is a good idea"Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair OgilvyOur conversation was a riot of fun, a roller coaster adventureON THE MENU:1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better3. John Cleese Lessons on Creativity: If You Seek Efficiency, you Lose Creativity4. Why We NEED Hipsters: Hipsters Raise the Ceiling and Chains Raise the Floor5. How the Soviet Union and Revolting Jumpers explain the Value of Branding (easier in the negative)6. Why Creativity is REWRITING the question: At School You can't Rewrite the Question, but in Business You CanHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link

HUNGRY.
How Grenade Exited to Mondelez for £200 Million and Lessons in Unapologetic Authenticity

HUNGRY.

Play Episode Listen Later Feb 13, 2023 95:23


Do yourself a favour, subscribe to the Hungry Friday Feast News Letter for Cold Email Tricks and Tips Grenade Came. Saw. Conquered.Grenade are THE O.G. quintessential challenger brand.Juliet Barratt and Al Barratt quintessential challenger founders.Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many moreIn 2021, they sold to Mondelēz International for £200 million.Thrilled to Welcome Jules as the latest guest on Hungry.

HUNGRY.
How Lucky Saint Changed The Alcohol-Free Game In The On-Trade and Won Listings in +5000 Venues Nationwide in 4 Years

HUNGRY.

Play Episode Listen Later Feb 6, 2023 34:43


Subscribe to Hungry Friday Feast News Letter for Cold Email Tricks and Tips - A very-very tall man walks into a bar.He's selling Alcohol Free Beer.Barman: “You crazy mate, this is a battle cruiser, a la boozer”That very-very tall man is my friend, Aaron Duffett2023 Low to No is all the rage.2019 - it was nascent, unknown, weird like selling Air Con to EskimoAfter a career at The HEINEKEN Company Diageo Camden Town BreweryDuff is On Trade Director at Lucky Saint | B Corp™Duff's spear headed Lucky Saint's Growth. His team won listings: Fuller's Brewery, Twickenham Stadium, Soho House & Co, Mitchells & Butlers PLCand 65 Michelin Star RestaurantsON THE MENU:1. How Lucky Saint Sell Incrementality to the On Trade - The Power of the Non-Drinker and it's Ripple Effect2. How To Unlock The Chains: Indies >Multi-Regional Groups > National Retail Group - “All are Worth their Weight in Gold”3. Why Lucky Saint Look Up To Guinness - You're Only as Good As Your Last Serve4. Why Food and Drink Brands Must Adopt the 1.9.90 Strategy to SMASH On TradeHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link

HUNGRY.
How Islands Partner With Michelin Star Chefs like Heston Blumenthal, Ottolenghi, Tom Kerridge, Marcus Wareing

HUNGRY.

Play Episode Listen Later Feb 6, 2023 38:33


Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunkThey danced all night long (allll nigghht)Here comes the hotsteppaa (murderaaa)This Party is collaborating with Michelin Star Chefs.A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide.How?- Michelin Chef Collaborations = Authority.- Branded on Menu = Social Proof + Speak to Shopper Out of Home- Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occassion/Usage in Retail- Great Restaurants = Great Storytelling = Great Stories spread like wildfireBUT.Working with Michelin Star Chef's is HARD.Deeeee-bladdy-lighted to welcome to Wilf Marriott aka Wilfy Wonker to the podcast.At Islands Chocolate we work with Ottolenghi Ltd, GAIL's Bakery, Tom KerridgeON THE MENU:1. Why Your Pitch To Chefs Must Be Like The Trailer to The Movie - You Have Way Less Time Than Retail2. Sell The Sizzle, Not The Bacon: Why You Must Push “BENEFITS” vs. “FEATURES”: People BUY with Emotion NOT Logic3. How Islands Overcome Price Objections despite being 4X Higher Than Competitors - Reframe the Question -4. How To Get Branded On The Menu = Counter Signalling + Social Proof + Give, Give, Give5. How To Deliver Michelin Star Account Management - Its Art. Be Ready To Drop EVERYTHING, ANYTIME, ANY PLACEMackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link

HUNGRY.
How MoMo Kombucha Built Their Own Factory and Won Listings at Whole Foods Market, Planet Organic and Selfridges

HUNGRY.

Play Episode Listen Later Jan 30, 2023 93:33


3 weeks.No sleep.Thudding showers of screaming panic.For years Josh felt a miffed malaise.Finally.He escaped The City and bosom of bulging bonusesFollowed his calling.His dream.Founded MoMo Kombucha.Suddenly.Puddles of panic.A 3 week panic attack.Josh felt separate from reality.There's a dark shadow to being a founder that NO ONE talks about.Struggling right now?This episode is for YOU.Thrilled to welcome my dear friend Josh Puddle founder of MOMO KombuchaMoMo is BANGINGMoMo built their own factory, won listings at Whole Foods Market,@Planet Organic, Selfridges, Ocado GroupON THE MENU:1. Why MoMo took the Path of Most Resistance to Build their Own Factory: The Hard Lessons Building Your Own Factory2. Life Lessons from Renee Elliot, founder Planet Organic - To Stop Judging Yourself, Stop Judging Other People3. Why You Must See Your Brand on a “30 Year Timeline” - Play The Long Game + Avoid Willy Nilly Trends4. How Josh Overcame a 3 Week Lasting Crippling Panic Attack where he felt “‘Separate from Reality”5. Does the Kombucha Category have the legs to work in Grocery or will it perpetually stay in a premium nicheFeeling frivolous on a FriYAY?Want your Friday Drinks to taste 10 x better?Some say, magic happens, when you press that Subscribe buttonGo on Dare Ya ;)Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link

HUNGRY.
Waitrose CEO: How Challenger Food & Drink Brands Can Win and Build Profitable Partnerships with Waitrose - James Bailey,

HUNGRY.

Play Episode Listen Later Jan 23, 2023 100:43


Extra Hungry? Subscribe to our Newsletter Hungry Friday Feast"... coming soon “How do you ACTUALLY win a listing at Waitrose?”“Why do brands get DELISTED?”“Can challenger brands STILL EXIST in a cost of living crisis?”“What should we ACTUALLY include a buyers deck?”Thrilled to welcome James Bailey, CEO of Waitrose as the latest guest.James's career sparkles

HUNGRY.
How To Actually Set Your 2023 Goals and Smash Next Year Out The Bloody Park -Sam Wigan

HUNGRY.

Play Episode Listen Later Dec 15, 2022 42:44


Setting goals is SO HARD. How many goals is the right amount?How do I stick to them?How do I track them? I don't even know what I want to do, so how can I set goals? This raucous rigmarole percolates my mind - a washing machine of confusion. But, If Dreams give Life, Goals give Purpose. Goals are vital. This year's final episode of Hungry is with the wonderful Sam Wigan, Life Coach, co-founder of Beluga Bean with Planet Organic Ltd founder Renée ElliottA Master Class in goal setting for Founders, Employees and Teams.Oh! Fancy making my week?Spreading the Christmas joy? Feeling warm, fuzzy and wholesome?If you enjoy the podcast, please, please subscribe, follow, leave a review, tell friend. Really means the world to me!Downloads Sam's Step by Step Guide here:ON THE MENU: 1. Why Humans Need Goals and the Neuroscience Behind It – Where you focus is where you go. 2. Why TOO many Goals Is Dangerous - Less Is Always More, Pick Three Horizons 3. The Difference between OUTCOME vs. PROCESS goals - How To Get The Two To Tango4. Why you need a HEART STATEMENT: ‘'Being'' as You're ‘'Doing'' 5. Write a Letter To Yourself for December 24th 2023 and Visualize Ideal Scene on a Monthly BasisHungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders  Track store availability to ensure you're not losing sales/leaving money on the table.  Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Deeply implore you to reach out to Billy or PaulStill rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun  

HUNGRY.
How LoveRaw Hustled, Never Gave In and Pivoted Their Way to 1800 Tesco Stores - Manav and Rimi Thapar

HUNGRY.

Play Episode Listen Later Dec 5, 2022 100:14


Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too. BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders  Track store availability to ensure you're not losing sales/leaving money on the table.  Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys. Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive. Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Looking to build out your team?  Or just want a chinwag. Deeply implore you to reach out to Billy or Paul Still rather Hungry ? I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun  OUR EPISODE:  LoveRaw®Scrumptiously-succinctTwo words, so perfectly encapsulates the Founders journey. LOVE: big wins, happy times, connection, ecstasy. RAW: pain, suffering, stress, sacrifice, self doubtFounders meander between Love & Raw, Good & Bad, Light & Dark, Happiness & Stress. Rimi Thapar lost her Father, the Raw pain catalysed a Love of vegan products. Manav Thapar had a £250,000 order cancelled one minute, the next HUGE Tesco listing.After 9 years of graft, pivoting, chopping-changing -LoveRaw® won listings at Tesco, Asda, Waitrose & Partners, WHSmithON THE MENU: * Why the best brands define themselves by what they say NO to - SET ANTI GOALS* Mentorship Lessons from Grenade founder: HUGE difference between "brand building" vs. "product selling"* Why the best brands DON'T FOLLOW LOGIC: Rimi and Manav's best decision came from their gut*Why doing the UNREALISTIC is easier than doing the REALISTIC

Brand New Taste
Choosing The Best Flavours For Food And Beverage Products | EP:2 Brand New Taste

Brand New Taste

Play Episode Listen Later Aug 19, 2022 25:30


How do you go about choosing the best flavours for products? When should you stick with the classics, and when should you be a little more creative? Do you even need to add a flavour?Brandt and Micah discuss these questions and more, along with insights in to the surprising best-selling flavour at Cawston Press, some Green & Black's flavours that never made the shelves, and how the matcha flavour trend is evolving.If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.comFollow Brandt and Micah:https://www.linkedin.com/in/brandt-maybury/https://www.linkedin.com/in/micah-carr-hill-34a91811/Visit https://www.tastehead.com/ to learn more.

HUNGRY.
How Challenger Food and Drink Brands Scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks

HUNGRY.

Play Episode Listen Later Jun 2, 2021 92:54


How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks “The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”Mark Palmer told me on our first podcast, several months ago.I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.A carousel of questions percolated my mind over the past few months. Last week, I was fortunate to interview Mark again, my questions answered, my expectations -MASSIVELY surpassed.  ON TODAY'S MENU: 1. Why Cawston Press ripped up their business model and started again - structural margins fuel growth. 2. Sampling in the early days: Quality of Contact > Quantity of Contact = Deeper Connection3. When you find your “Surprising Success” quadruple down4. Different formats/salespeople for different channels/occasions. 5. The Top "3 Must-Haves" for brands seeking investment from Mark.Want more Content?  Follow  on LinkedIn and Instagram 

Untold: Behind the Scenes in the UK Food & Drink Industry
S1 Ep11: Mark Palmer, Co-Founder Cawston Press: Navigating through a Takeover

Untold: Behind the Scenes in the UK Food & Drink Industry

Play Episode Listen Later Apr 16, 2021 55:52


In this episode we chat with Mark Palmer about difficult times during his career in marketing. Mark shares some fascinating insights from his time at Green & Black's during the Cadbury takeover and how he navigated through the transition period.  Mark's career in marketing began at United Biscuits, where he worked on promoting popular snack brands including McCoy's and Hula Hoops. Moving on to Burger King, where he spent four years as marketing manager, Mark moved to Green & Black's in 2001 where his role as Marketing Director took sales from £4m to £40m, and turned the brand from niche organic to premium everyday chocolate.   In 2012, Mark became Marketing Director of Pret A Manger, overseeing the brand's development globally. Pret now has 500 shops worldwide and sales of £900m. In 2016 Pret was voted brand of the year by the UK marketing industry, not least for its pioneering Veggie Pret initiative. In 2017, Mark transitioned to a part time board advisory role at Pret and now combines this role with a range of other activities. He is the co-founder of soft drinks company Cawston Press, co-founder of LA Brewery Kombucha and Chairman of Union Hand Roasted coffee.

Flaschen Verboten - Eure Dosis Podcast
Indian Instant Coffee & Cawston Press Elderflower

Flaschen Verboten - Eure Dosis Podcast

Play Episode Listen Later Mar 26, 2021 61:20


Der Gensing hat Alex dann doch nicht nicht so ganz losgelassen, nur in etwas anderer Form. Außerdem gibt es einen kleinen Ausflug in die Instant Coffee Ecke! Wir versuchen ein altes Camping Problem zu lösen.

HUNGRY.
How Green & Blacks Scaled From a £4m “Niche Organic” to a £40m “Everyday Premium" Brand - Mark Palmer, ex-Marketing Director Green & Blacks, Pret A Manger, Co-founder Cawston Press.

HUNGRY.

Play Episode Listen Later Feb 23, 2021 68:15


This week's episode of HUNGRY.  is with the Food and Drink Marketing Master, Mark Palmer. Mark has a glittering and illustrious career: Ex-Marketing Director: Green & Blacks, Pret A Manger. Co-founder: Cawston Press, L.A. Kombucha.  Chairman: UNION Hand-Roasted Coffee. Marketing Manager: Burger King and United Biscuits.  His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible.  ON THE MENU: 1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand". 2. Why Challenger F&B Brands Actually Don't Need Huge Distribution to Build a Huge Brand. 3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth. 5. How Brands Can Stand Out in Crowded Categories: The Do's and Don'ts from Green & Blacks 6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing? Want more Content?  Follow  on LinkedIn and Instagram 

Untold: Behind the Scenes in the UK Food & Drink Industry
S1 Ep2: Dan Broughton Co-Founder Dalstons Soda Co: Managing Loss, Gratitude and Turkeys.

Untold: Behind the Scenes in the UK Food & Drink Industry

Play Episode Listen Later Jan 28, 2021 24:35


In this episode we chat with Dan Broughton from Dalston's Soda Co about navigating some of the trickiest periods of his career in the food & beverage industry. Dan started his career at PJ Smoothies and went on to Green & Blacks, Cadburys and Cawston Press before we he co-founded Dalston's Soda Co in 2016.

Off Menu with Ed Gamble and James Acaster

It’s the final episode of series 4, and what better way to end the season than with alternative comedy legend (and Bake Off Extra Slice host) Jo Brand? Plus there’s a new verse to James’s Cawston Press chart-topper.Follow Jo Brand on Instagram: @iamnotjobrandRecorded and edited by Ben Williams for Plosive Productions.Artwork by Paul Gilbey (photography and design) and Amy Browne (illustrations).Follow Off Menu on Twitter and Instagram: @offmenuofficial.And go to our website www.offmenupodcast.co.uk for a list of restaurants recommended on the show.Watch Ed and James's YouTube series 'Just Puddings'. Watch here. See acast.com/privacy for privacy and opt-out information.

artwork ben williams jo brand cawston press amy browne plosive productions
Je Boy Bubbels
#18 Cawston Press: Ginger Beer

Je Boy Bubbels

Play Episode Listen Later Sep 3, 2020 10:18


In deze aflevering reviewt Je Boy Bubbels de Ginger Beer van een minder bekende frisdrankmaker: Cawston Press. Super gezond. Of niet. Wel beetje suiker. Maar dan organisch. Als een organist.

Founders365
#149 - Harry Turpin - Founder of snack bar company The Savourists

Founders365

Play Episode Listen Later Aug 17, 2020 27:28


#149 - Harry Turpin - Founder of snack bar company The Savourists LTD Harry has always craved the buzz and passion of entrepreneurial spirit, from setting up event nights at uni, to founding a savoury snack brand for foodie thrill-seekers. After studying Musical Theatre at university, he started his career at Cawston Press, swapping the tights and tap shoes for walking the streets of London selling soft drinks. Cawston Press was his education in creating a successful brand. He learned first-hand from leaders in the industry and oversaw the highs, lows and hard work that go into starting and scaling a business. The passion and focus of the senior management created an immersive culture, and he fell in love with the industry. Whilst at Cawston Press the sugar tax was introduced and it encouraged him to think outside the box. What other categories needed shaking up? A savoury lover himself, Harry spotted an opportunity to reinvigorate the snack-bar market with something totally new and unique he has only just started his journey but knows there's a LOT more to come! Founders365 is hosted by business coach Steven Haggerty and shares 365 insights from 365 founders during 2020.

founders snacks musical theatre turpin cawston press steven haggerty
Express Briefing
Thursday, July 2, 2020

Express Briefing

Play Episode Listen Later Jul 2, 2020 9:50


Read more on ExpressNews.com   Texas will administer STAAR test next year, education commissioner says Local officials drop COVID-screening order after San Antonio businesses balk Haitian family detained 3 weeks in San Antonio hotel S.A. event planner is passed over for contract extension after food banks say he failed to deliver on $39M federal contract Tracking COVID-19 – coronavirus by the numbers in San Antonio and across the country Should the poor even try to save for retirement 4 oven-free icebox pies: Margarita, chocolate, lemon and dulce de leche Sparkling apple juice from Cawston Press the perfect summer sipper, spiked or not Subscribe to the San Antonio Express-News to support quality local journalism.

San Antonio Express-News Podcasts
Express Briefing : Thursday, July 2, 2020

San Antonio Express-News Podcasts

Play Episode Listen Later Jul 2, 2020 9:50


Read more on ExpressNews.com Texas will administer STAAR test next year, education commissioner says Local officials drop COVID-screening order after San Antonio businesses balk Haitian family detained 3 weeks in San Antonio hotel S.A. event planner is passed over for contract extension after food banks say he failed to deliver on $39M federal contract Tracking COVID-19 – coronavirus by the numbers in San Antonio and across the country Should the poor even try to save for retirement 4 oven-free icebox pies: Margarita, chocolate, lemon and dulce de leche Sparkling apple juice from Cawston Press the perfect summer sipper, spiked or not Subscribe to the San Antonio Express-News to support quality local journalism.

The Supersonic Marketing Podcast served with storekit & Saved by Robots feat. Mark McC
Mark Palmer, Marketing Director and Investor; Cawston Press, LA Brewery, Union Hand-Roasted Coffee

The Supersonic Marketing Podcast served with storekit & Saved by Robots feat. Mark McC

Play Episode Listen Later May 19, 2020 68:54


MARK MCC (MARK MICK-SEE), SUPERSONIC INCI'm a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/Follow me: Twitter: https://twitter.com/supersonic_incInstagram: https://www.instagram.com/supersonic_inc/LinkedIn: https://www.linkedin.com/in/markmcculloch/ Brought to you by Engage Interactive Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.For them, they do this because for their business, for their customers, and for everyone they work with, the alignment of values, ambition and results are critical for success.Find out more: https://engageinteractive.co.uk/Supported by BDOBDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.“That's why they were keen to support Mark with this podcast..” BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters. Giving clients the advice they need, when they need it. For Ideas | People | Trust, go to bdo.co.uk

Focus, Purpose & Leadership
William Kendall - New Covent Garden Soup Company, Green & Black's & Cawston Press

Focus, Purpose & Leadership

Play Episode Listen Later May 3, 2019 45:38


Focus, Purpose & Leadership I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making. In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses. Robert Bean Every business wants an elevator pitch. Sadly few have a truly compelling one. One that’s as motivating internally as it is meaningful externally. Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable. Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners. Robert is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition. In a single sentence. It’s called your ‘Single Organising Principle.’ Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation. Find Robert online at: LinkedIn: https://www.linkedin.com/in/robert-bean-69a0684/ Twitter: https://twitter.com/Robert_Bean Website: http://robertbeanbranding.com/

The FoodTalk Show podcasts
Pressing play on juicy foodie chat

The FoodTalk Show podcasts

Play Episode Listen Later Nov 7, 2018 39:46


Steve Kearns from Cawston Press pays us a visit and we also chat with Kevin Srithevan, founder of Früt There have been plenty of fireworks whizzing and popping around this week, and although Guy Fawkes night has passed, this podcast will have you doing cartwheels. That's right…it may now be dark when you leave the office in the evening but we still strive to lighten your lives with a bit of FoodTalk. This week we've got a brand that you should all be quite familiar with. With the numbers of people who drink alcohol dropping, there is plenty of room for growth in the soft drinks industry. Cawston Press are definitely taking advantage. Steve Kearns came to our studio to explain how the brand have managed to rise above their many competitors to install themselves as a regular fixture in our fridges and cupboards with their sparkling juices. Also on the show this week is a company looking to help you this winter. As already discussed, it's dark when you leave the office and it's barely bright when you wake up in the mornings. The last thing you want to be doing in the evening is heading to a supermarket.  Online grocery shopping is undergoing a huge boom at the moment and we heard from Kevin Srithevan, who is winning plaudits with his Früt company. Keep your eyes on these guys...delivering to a doorstep near you soon.

Brand Talks
Steve Kearns, Cawston Press

Brand Talks

Play Episode Listen Later Sep 17, 2018 13:10


Steve Kearns talks to Feel-Good Brands about Cawston Press soft drinks and gives his top tips on how to get brand awareness as a start-up.

kearns cawston press
Brand Talks
Steve Kearns, Cawston Press

Brand Talks

Play Episode Listen Later Sep 17, 2018 13:10


Steve Kearns talks to Feel-Good Brands about Cawston Press soft drinks and gives his top tips on how to get brand awareness as a start-up.

kearns cawston press
Feel-Good Brands
Steve Kearns explains the present, past and future of Cawston Press.

Feel-Good Brands

Play Episode Listen Later Aug 30, 2018 13:11


Steve Kearns talks to Feel-Good Brands about Cawston Press soft drinks and gives his top tips on how to get brand awareness as a start-up.

kearns cawston press
This Rural Life
William Kendall

This Rural Life

Play Episode Listen Later May 14, 2018 69:37


Of all the things to be known for, building famous companies and exiting them with piles of cash, repeatedly, would be close to the top of most people’s list. William Kendall has had the kind of career that if proposed in a movie script might be poo-pooed by the studio as being ‘too farfetched’.   But with New Covent Garden Soup Co and Green & Blacks, the farfetched was made a reality. Who would bet against his current businesses, Cawston Press and LA Brewery? Not I. If you are interested in anything to do with farming, food, trends, entrepreneurialism, careers and life planning then this will not be a wasted hour. 

cawston press
Planet Pod's Podcast
Planet Pod talks Rubbish

Planet Pod's Podcast

Play Episode Listen Later Apr 27, 2018 57:40


In this week's Planet Pod podcast, hosts Amanda and Steve are talking with guests Steve Kearns (MD of Cawston Press), Mickey Reedy (Co-Director of This is Rubbish) and David Rumble (Bywaters) about all things rubbish from food, food waste, packaging, recycling and MRFs! See acast.com/privacy for privacy and opt-out information.

planet rubbish cawston press
Challengers & Icons Podcast Series
Season 1. Episode 3: Jonathan Ford speaks to Mark Palmer, Director of Green & Black's.

Challengers & Icons Podcast Series

Play Episode Listen Later Jul 6, 2012 36:46


Season 1. Episode 3: Mark Palmer, Director of Green & Black’s Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Mark Palmer, Director of Green & Black’s. Mark Palmer is well known for his role as Marketing Director of Green & Black’s organic chocolate. When he took on the role in 2001 Green & Black’s was a niche chocolate brand. Under Mark’s leadership, sales rose from £4m to over £60m, ultimately leading to international expansion and a full acquisition by Cadbury for an undisclosed sum (thought to be around £20M). The brand continues to grow under Mondelez. Mark now works as a Non-Executive Director for Green & Black’s and Marketing Director for juice brand Cawston Press. Mark also runs his own marketing consultancy, listing Pret A Manger and Goodwood Estate among his clients. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y