Podcasts about Honda

In this Q&A episode, I respond to thoughtful questions submitted on Instagram and Facebook, covering everything from parenting and politics to marriage, therapy, and spiritual growth. I share how to navigate difficult conversations about faith and politics with your teenagers to how to love your spouse well during conflict by being quick to apologize.  Following Jesus isn't just about what happens on Sunday morning. It's about the conversations at the dinner table, the arguments we work through, the doubts we wrestle with, and the small, faithful choices we make every day.  That's what Life Between Sundays is all about. Real faith for real life, in all the ordinary, messy moments.   Thanks to our amazing partners on this episode:   First Interstate Bank has a mission to help people and their money work better together. They do this by ensuring clients can manage their money conveniently wherever they are while also providing the friendly service. They have over 300 locations throughout 14 states! For more information and to find a location near you, visit https://www.firstinterstatebank.com/   Vern Eide Motorcars is a growing employee-owned company that offers sales, service, and financing of automotive, motorcycle, and power sports lines, including Acura, Ford, Chevy, GMC, Honda, Hyundai and Mitsubishi brands. Whether you live locally or across the country, visit https://www.verneide.com/   Subscribe to Life Between Sundays on YouTube and watch the full episode: youtube.com/@adamaweber  Sign up for The Crew: https://www.adamweber.com/thecrew

Mark Hamilton sits down to recap the first week of pre-season testing in Bahrain and talk about the latest news in the world of F1. Hit that subscribe button and tune in for the full, unfiltered breakdown! You don't wanna miss this!

…ON TODAYS PROGRAM…   FERNANDO AND THE HONDA CURSE, LAWRENCE STROLL SELLS ASTON MARTIN NAMING RIGHTS FOR 50 MILLION POUNDS. FERRARI ON THE OTHER HAND SHOW OFF NEW SPINNING REAR WING AND, LOOK VERY COMPETITIVE ! MCLAREN AND MERCEDES ARE NOT FAR BEHIND… RED BULL IS STILL A QUESTION MARK?…AND FERNANDO WILL NEED HIS CAMPING CHAIR AS THE GP2 ENGINE THAT FAILED HIM AT MCLAREN, THAT WENT KABLAMO IN THE INDY 500 AND LOOKS TO HAUNT ALONSO FOR ANOTHER LONG SEASON!! STAY TUNED FOR SOME GREAT ONE LINERS FROM MACHISMO… THIS WEEK'S NASIR HAMEED CORNER…MORE VINTAGE BANTER BETWEEN THE HOST AND NASIR…THIS WEEKS SPECIAL GUEST: MARCUS ERICSSON, MARTIN BRUNDLE, AND MIKI MONRAS DE ESPANA…! Indianapolis 500 Veteran Hucul Dies at 79   INDIANAPOLIS (Friday, Feb. 20, 2026) – Canadian driver Cliff Hucul, a veteran of three Indianapolis 500 starts in the late 1970s, died Feb. 17 on his farm in his native Prince George, British Columbia. He was 79. Hucul made three consecutive starts in “The Greatest Spectacle in Racing” from 1977-79. His best finish came as a rookie in 1977, 22nd in the No. 29 Team Canada McLaren/Offenhauser that Hucul bought after Johnny Rutherford drove it to victory in the 1976 “500.” Hucul completed 72 laps before being sidelined by gearbox problems. He qualified on Bump Day for that race despite touching the wall in practice the previous day and suffering two engine failures during the Month of May, a significant pitfall for his low-budget team. Hucul's best qualifying spot was 18th in 1979, his final “500” start. The small-town driver from northern British Columbia learned his craft by racing stock cars and modified sprint cars at local tracks. He then began racing modifieds and supermodifieds in the Pacific Northwest against drivers that included eventual Indianapolis 500 winner and INDYCAR SERIES champion Tom Sneva and his brother Jerry Sneva. Hucul made 24 total USAC and CART starts between 1977-81, with eight top-10 finishes. Hucul's best finish in the standings was 11th in 1979, when he started the season by placing fifth at Ontario Motor Speedway and a career-best fourth at Texas World Speedway. In 1996, Hucul became a paraplegic after an automobile accident when crossing black ice on a highway in British Columbia. Despite being confined to a wheelchair, Hucul remained active, managing his farm and mentoring many drivers in the area. He was inducted into the Prince George Sports Hall of Fame for his lifetime contributions to auto racing. Hucul is survived by his son, Kelly, and daughter-in-law, Sylvie; daughter, Michele, and many grandchildren. 2026 BAHRAIN TESTING - WEEK 1, DAY 3 MAX VERSTAPPEN “Looking at the test overall, the Team got in a good number of laps on the first day so we were happy with that. We completed a lot of things that we wanted to test with the new Power Unit and the car in general. Today it was a continuation of that plus also trying to explore a little bit more with the car; you go through so many test items that it continues to change and evolve with everything that you are testing. In general, it is all so new that we are still learning a lot, but the car was good. We also have new tyres, so we spent some time looking at different sets and understanding what we need to improve and be better at. With the power unit, looking at the laps we got on the board, the start that we have had is good. That's exactly what we wanted to do and it was not a given. Whether it will be enough to win races, we don't know, we will just focus on ourselves and try to do the best we can, but there is still massive room for improvement. Finally, with the car, we learnt a lot about what worked and what didn't. Our runs also gave us even more ideas for the afternoon with Isack and then for next week, where we can continue to try new things and different set ups.” ISACK HADJAR “The first week here in Bahrain has gone well. Of course, I had to wait a little before getting in the car after Barcelona, but once I did, we were able to put it to the test and really work through what we need ahead of next week and Melbourne. There are so many things to look at, but we're staying on track with our programme so far. True performance and pace are always hard to judge in pre-season, but we can be happy with the reliability we've had from the power unit this week. There are still things to work on in terms of balance and tyre management, but that's completely normal for this time of year. We're working through it together as a Team to get where we want to be for Australia. I've known the people here for a while now, but it's great to be working with them again in an environment like this." ASTON MARTIN The Aston Martin Aramco Formula One™ Team concluded its testing programme at the Bahrain International Circuit today, with Lance Stroll returning to the cockpit of the AMR26 for the final time before the Australian Grand Prix. Lance did not get on track until late in the morning session due to a battery-related issue that had impacted Fernando's running yesterday. Honda carried out simulations on the test bench at HRC Sakura before the car returned to the track. Due to a shortage of power unit parts, the run plan was very limited and consisted only of short stints. Lance Stroll “It's been a challenging couple of weeks here in Bahrain, and today's limited running wasn't the way we wanted to finish the second test. It's clear the car isn't where we want it to be performance-wise, and we know there's a lot of work ahead in the coming weeks and months. There's a long season ahead, and we'll keep pushing flat out to unlock more performance. I want to say a big thank you to everyone trackside and back at the AMRTC for the work that's gone in so far. It's not where we want to be right now, but I know how determined this team is. We'll stick together, rise to the challenge and keep working until we deliver the performance we are looking for.” WILLIAMS F1 2026 Bahrain pre-season testing – Day 3 James Vowles, Team Principal: Another solid day of running and mileage. It's great to see that across the last six days of testing, we've been predominantly tyre and time limited, and able to complete the full programme that we wanted. That's just a testament to the hard work of the teams, both here and in Grove, making sure that we made up for lost time. 
 No one truly knows where all the performance lies. That's what Melbourne is all about, so I can't wait to go there, to gain a further understanding of where we are. What I know for sure, though, is we have work to do. There's no doubt about it. We've put ourselves on the back foot. But my assurance to everyone is that we have an aggressive programme lining up in front of us in order to make sure that we extract as much performance in this car as possible over the forthcoming months. Carlos Sainz: The past six days of testing in Bahrain has been one of the most interesting and challenging tests that I've been part of, given the new regulations and number of things we had to learn. The progress from day one has been significant, although there are still going to be things to understand and solve at the start of the season. We go into the first half of the year with lower expectations than 2025 knowing that we'll be starting slightly on the back foot. However, I'm really looking forward to getting started and focusing on improving the cars through the year to become more competitive. Bring on Melbourne! Alex Albon: It's been a relatively smooth test here in Bahrain. We got some good mileage under our belts and tested everything we wanted to get out of the car, so I'm feeling more ready for Melbourne. There's still a lot we need to understand and plenty of performance left on the table that we need to extract, but I'm glad the tests went to plan. It's now all about maximising the next few days to prepare for the first race of the year! THIS WEEK'S INTERVIEW WITH MIKI MONRAS... Miki Monrás on battling Bottas and Ricciardo in the late 2000s and the rising cost of junior racing In the late 2000s, Miki Monrás was one of Spain's brightest prospects on the junior single-seater ladder, trading blows with the likes of Daniel Ricciardo, Valtteri Bottas and António Félix da Costa in Formula Renault and GP3. But while his rivals pushed on towards F1 or careers in GTs, the Spaniard's single-seater journey came to an abrupt halt in 2011. Feeder Series caught up with Monrás to reflect on the times he rubbed shoulders with greatness, the challenges of racing in the post–financial crisis era, and life beyond motorsport. By Anabelle Bremner Back in the noughties, the path from karting to Formula 1 looked nothing like it does today. There was no standardised Formula 4, no carefully managed ladder – just a patchwork of championships that rewarded those brave enough, and wealthy enough, to dive straight in. Eurocup Formula Renault 2.0 was as deep as it got: 40-car grids stacked with future stars, the proving ground where Pierre Gasly, Nyck de Vries and Lando Norris would come to cut their teeth. But before all of them, it was Monrás in the thick of it. He made his single-seater debut in late 2007, the result of years spent chasing speed. His first taste of racing, in fact, came on two wheels – on a motocross bike, inspired by his father, who had raced professionally in Spain and Europe. At the age of eight, Monrás joined a motocross camp, and it wasn't long before karting came calling. “After the first race, I really enjoyed it,” he recalls. “I remember it was Christmastime and I asked for a motocross scooter and for a go-kart. So I finally got the go-kart, and that's the way I started. Then I started racing in Catalonia, and I just moved through Spain and Europe and all the world championships until formula.” Single-seater racing, however, would prove a unique beast. Shortly before turning 16, Monrás moved straight from karting into Formula Renault 2.0, in which the competition was fierce. “Normally at that age you'd go before to a category not straight to 2.0,” he said. “My first year I was racing with Bottas, I was racing with Ricciardo, I was racing with [Andrea] Caldarelli – really good drivers.… I was racing against people that were already racing for two years in single-seaters. That was a big difference.”His first Eurocup campaign, in 2008, proved a challenging one. He was scoreless for his first five rounds with the Hitech Junior Team (no relation to the current Hitech) before a switch to SG Formula brought him six points in the final two rounds. Valtteri Bottas, then of Motopark Academy, went on to claim that year's title after a close fight involving Ricciardo, Caldarelli and Roberto Merhi. The next year brought Monrás a decidedly better season and three podiums with SG Formula, owned by Mercedes Junior Team advisor Stéphane Guerin. He wound up fifth overall in a season dominated by a fierce three-way fight between Félix da Costa, Jean-Éric Vergne and Albert Costa – the last of whom ultimately took the title. Racing against so much talent at such a young age left Monrás with plenty of perspective on what might have been. “Ricciardo was my teammate. Jean-Éric Vergne was my teammate. I raced with Da Costa, Bottas, with Magnussen, so many people that have been racing each other and winning races,” he said. “[I] think if I changed something at that point, maybe I would be in Formula 1, but who knows. Maybe yes, maybe no. “But at that time, it was really difficult times because it was 2010, '11, '12, where there was also a big crisis in the world, especially in Europe. It was really difficult for Spanish drivers to get the sponsors and the money to race.” The financial squeeze triggered by the 2008 global financial crisis left Monrás and many of his peers in a precarious position. Several teams, such as SG Formula, shut their doors in the wake of the crisis amidst an already shifting landscape in junior racing. “It's been changing a lot from that time until now. When I was racing Eurocup 2.0, one time we were like 48 drivers, I remember. 2008 at Spa. It was a massive level and so many drivers wanted to go in,” he said. “Eurocup was really high level, I would say maybe [comparable] to Formula 4 about the car and the lap times. “Motorsport has changed a lot in the last few years. It's more expensive. At that time, Eurocup was also expensive, but I think Formula 4 is around €700,000 more or less, maybe more now. It's quite expensive. Back then, I think Eurocup was around €300,000 or €250,000, so there was a massive difference. A lot more people could race at that time.” After two and a half years competing in various Formula Renault series, Monrás stepped up to GP3 in 2010. The inaugural season, won by eventual F1 driver Esteban Gutiérrez, came with another steep learning curve. Monrás managed two podiums and a 10th-place finish in the standings, but the step up exposed the limits of what talent alone could achieve in a field packed with hungry, well-backed drivers. “When I raced GP3, that was the first year of the championship, so it was a new championship for all of the teams. I also raced with Arden, which was a new team in the category, so it made it a bit difficult,” he said. “During testing, I remember I was flying in GP3, and then suddenly in some races there was such a huge difference with some other cars and drivers. It was difficult sometimes. … I think this is always present in motorsport in all categories. You will find some kind of differences within cars and teams. It just will always be there.” Challenging as it was, that season had its highs for Monrás. A recovery drive in Spa's characteristic rain remains a fond memory for the Spaniard. “I had a really bad qualifying because there were some yellow flags,” he explained. “Because there were 30 cars, it was easy to find yellow flags if you're waiting for the last minutes in qualifying. I finished [ninth in] race one, and in race two it started raining really heavily after five laps. I went from P10 to P3, nearly fighting for the win in the last lap against Rossi and Tambay. That was a really good race.” After a season in GP3, Monrás moved up a rung on the ladder to Formula Two. At the time, the feeder series landscape was fragmented. GP2 and Formula Renault 3.5 offered established paths to Formula 1, while the MotorSport Vision's FIA Formula Two Championship, which first ran in 2009, aimed to do the same with a more affordable package. “Formula Two at that point was very competitive, economically speaking,” Monrás said. “It was a lot cheaper to race in Formula Two than race in GP2 at that moment or 3.5 because it was like all one team. All the cars were one team with different engineers, and that made it low cost for the time. “A lot of drivers went to it because of that. They were racing in the best tracks, same as World Series and similar to GP2, and the car was competitive. Maybe not as competitive as GP2 or 3.5 because it was a bit slower, but it was really competitive and really fast, on the straight especially.”  “In that time, what they were saying was it was very equal. You had one engineer for three cars, you were sharing data with these three cars, and it was all under the same team. You can always find differences in motorsport. Maybe not a difference to make one car win and one car P15, but you can still always find two-tenths difference in similar cars, and two tenths, sometimes it's a lot of time,” he said. “The cars were on the same team, but each engineer was doing the set-up for his driver. The set-up I was using and maybe the set-up Bortolotti was using, he had won the championship maybe from our different set-ups. Every race, you changed engineers. Every weekend, you were rotating engineers so at the end of the season, everybody worked with everyone.” By 2012, the funding had dried up. Monrás was left sponsorless and unable to compete in Formula Two. He sampled GT racing in the Blancpain Endurance Series and tested with both Audi Sport and Atech GP, but no program materialised. From there, Monrás transitioned into driver coaching and team management – mostly with the AV Formula team owned by his manager, Adrian Vallés – and eventually “moved on” from motorsport around 2017. “I was working also with McLaren Automotive, but it was not motorsport. It was automotive, developing road cars, really competitive cars. After that I decided to stop because I wanted to follow a new career professionally, and I moved onto real estate which I have always been [involved with] because of my family, so that's why I decided to move over,” he said. “I now work in a real estate company which I own with some partners, and that's my day-to-day nowadays.” After years climbing the ladder in lockstep with some of the sport's future stars, Monrás has found a new rhythm – one that's decidedly less fast, but no less his own. Yet his career remains a reminder of the talent that defined an era: a Spaniard who went wheel to wheel with the likes of Ricciardo, Bottas, and Vergne, racing in some of the deepest junior grids of the 2000s and 2010s. In the story of that generation, Monrás may no longer be on track, but he's never far from the memory of it all.

La desilusión con el Aston Martin de Fernando Alonso ha caído como un jarro de agua fría en la afición española.

El sexto y último día de tests en Baréin nos ha dejado una jornada casi “definitiva” en cuanto a sensaciones de parrilla: mucho trabajo serio, simulaciones de carrera por todas partes y, al mismo tiempo, una bomba de fiabilidad que afecta de lleno a Aston Martin y a su nueva alianza con Honda. Todo esto, analizado a fondo en el último podcast de la semana, analizando el día y la pretemporada. Graves, muy graves problemas. Mientras la mayoría de equipos cerraban programas completos y empezaban a enseñar las mejores vueltas de toda la pretemporada, Aston Martin ha quedado prácticamente fuera de juego: solo seis vueltas en todo el día, un día condicionado por la avería de batería del día anterior y la falta de recambios. Mientras, en pista, el rodaje era muy alto en casi toda la parrilla. Haas (170) y Racing Bulls (165) encabezaron el kilometraje, con Williams (141), Audi (135), Ferrari (132), Mercedes (131) y Red Bull (124) también muy por encima del centenar. McLaren completó 113 giros, y Cadillac se quedó en 99. En ese contexto de normalidad productiva, el dato de Aston Martin no es una anécdota: es un síntoma grave en el peor momento posible, con el inicio de temporada a la vuelta de la esquina. En contraste, para el resto de equipos, la mañana transcurrió con el patrón habitual: aerodinámica al inicio (parrillas de sensores voluminosas en todos) y, después, una sucesión de tandas largas tipo stint de carrera en buena parte de la parrilla. Problemas reales también en otros equipos. Hubo también un incidente relevante: bandera roja por la parada del Mercedes, que dejó entrever problemas reales de unidad de potencia. Se habló de pérdida de presión y el equipo terminó sustituyendo la unidad, sin volver a salir durante buena parte de la mañana. Aun así, Mercedes logró recopilar trabajo valioso más adelante, con Russell firmando tandas largas a ritmo constante en 1:36, aunque sin conocer cargas de combustible. La tarde elevó el nivel. Tras tandas largas desde el inicio (12 a 17 vueltas en varios coches), llegó el tramo más “visible” de los tests: a hora y media del final aparecieron simulaciones de clasificación y vueltas de rendimiento, con los mejores tiempos de toda la pretemporada. Es la típica secuencia del penúltimo y último día: primero se consolida el ritmo de carrera y luego se busca el titular del crono. Lecturas de las simulaciones. En el apartado de simulaciones, el día dejó lecturas claras. Se vieron programas de carrera (no siempre completos) en pilotos como Antonelli antes de la bandera roja, Piastri, Ocon, Lindblad y Sainz. Y simulaciones más completas (o cercanas a serlo) en Pérez, Ocon y Leclerc. En las referencias publicadas, Ocon firmó un promedio mejor que Pérez (1:40.355 frente a una simulación interrumpida y más lenta), y por la tarde aparecieron más tandas largas “limpias” con Lindblad (1:40.694) y Bearman (1:40.307), cada uno con estrategias distintas de compuestos. Una historia de contrastes. Pero el foco real del día estuvo lejos del cronómetro: Honda revienta. El comunicado oficial confirmó que el problema de batería del AMR26 de Alonso obligó a cambiar por completo el plan: programa limitadísimo, solo tandas cortas, y todo ello por escasez de piezas de la unidad de potencia. En otras palabras: Aston Martin llega a Australia sin haber completado una simulación de carrera completa y, peor aún, con una incertidumbre directa sobre la fiabilidad. El temor no es solo “estar lejos en ritmo”; es, literalmente, si podrán completar la distancia de carrera en Melbourne sin volver a romper. El contraste es duro porque el coche no ha pasado desapercibido: el AMR26 se describía como un concepto radical, con potencial de desarrollo y con el factor Newey como argumento a medio plazo. Pero la realidad inmediata es que sin fiabilidad no hay aprendizaje, y sin kilómetros no hay correlación ni mejoras. La temporada puede ser una carrera de fondo, sí, pero las primeras carreras se pueden convertir en un calvario si el paquete no permite ni “ver la bandera a cuadros”. Nuevas soluciones. En paralelo al drama de Honda-Aston, la jornada también dejó titulares técnicos: Mercedes llevó a Baréin una solución llamativa en el alerón trasero, con dos pequeños perfiles anclados al último elemento que permiten trabajar en una zona reglamentaria poco explorada y ganar carga cuando el ala va cerrada. Red Bull, por su parte, siguió mostrando detalles de ingeniería fina (el “truco” del bargeboard en la bandeja de té), y Haas modificó el wakeboard en su proceso de evolución. Qué podemos esperar de la temporada 2026. Fuera de pista, el paddock mira ya cara a cara a 2026. La FIA y los equipos continúan evaluando la compleja gestión energética del nuevo reglamento, con pruebas específicas en Baréin: desde reducciones de potencia del MGU-K para entender su impacto en la recarga, hasta la exploración de soluciones como el “superclipping” a potencias elevadas. La idea de fondo es clara: evitar cambios radicales antes de tener una muestra suficiente de carreras, pero ser proactivos si el sistema obliga a concesiones excesivas en clasificación y, sobre todo, en circuitos poco favorables a recargar energía, como el propio Melbourne. Y como telón de fondo, la F1 también estudia ajustes de formato para animar los viernes, además de mantener el debate sobre aumentar el número de sprints y hasta repetir grandes eventos globales de presentación en futuras temporadas. Es decir: mientras el campeonato afina su producto, en la pista Baréin ya está separando a los que llegan preparados… de los que llegan con incendios internos. El sexto día, en resumen, nos ha dejado una pretemporada que se empieza a “sentenciar” por tendencia: arriba, los equipos capaces de completar programas largos y mostrar rendimiento; y abajo, un Aston Martin atrapado en la pesadilla que ninguna escudería puede permitirse en febrero: romper, no tener piezas y no rodar. En Fórmula 1, el primer rival es el reloj. Y Aston, de momento, ni siquiera está pudiendo correr contra él. Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

De testdagen zijn voorbij en de paddock staat al op z'n kop, en de echte actie moet nog beginnen. In deze aflevering duiken we in het Honda-drama bij Aston Martin, de mysterieuze achtervleugels van Ferrari en Alpine, en waarom Mercedes hun motor pas in augustus mag aanpassen. Oh, en Toto Wolff die zichzelf bijna in de Epstein-files praat? Verder: zijn de F1-wagens van 2025 nou écht zo traag als iedereen vreest, waarom Norris het verrassend genoeg eens is met Verstappen, en de WTF van de week die niemand zag aankomen: de hoofdontwerper van Red Bull is plotseling vertrokken. Buckle up, want het seizoen begint nog voor het begonnen is.

Retrouvez Eric Célis, Valentin Debise et Lucas Mahias pour un numéro spécial de #TalkbackGP dédié à l'ouverture de la saison 2026 du #WorldSBK !Votre rendez-vous #motogp & #wsbk

How do you build a global Formula One brand before you start winning?In this episode, we sit down with Rob Bloom, Chief Marketing Officer of Aston Martin F1 Team, to unpack one of the most ambitious brand transformations in modern sport.With 2026 marking the biggest regulation reset in Formula One history, Aston Martin is entering a new era, new power unit partnership with Honda, the arrival of legendary designer Adrian Newey, a new campus, a new wind tunnel and a bold commercial vision.

One more test and we're going IndyCar racing in 2026. Conor Daly is out west at Phoenix International Raceway on site to check out IndyCar's two-day test ahead of the series' return to the famed oval in March. He fills listeners in on the overall speed charts, which are filled with the usual suspects as well as some surprise results. In other news, Dale Coyne Racing finally went official with "TBA" and IndyCar continues to make wise moves for their future with Chevy and Honda.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How AI Agents are Disrupting the AdTech Landscape Semantic content classification driven by AI agents is currently transforming digital advertising and B2B content monetization as we know it. When leveraged the right way, marketers can classify B2B content into actionable signals and find the most relevant content across the open web. This shift toward AI-native advertising allows for a more sophisticated approach to targeting that moves beyond traditional cookies. So, how can brands strategically implement these tools to generate impactful results, and what does the rise of autonomous agents mean for the future of your digital marketing strategy? That's why we're talking to Brendan Norman (Co-Founder and CEO, Classify), who shares his expertise and experience on how AI agents are disrupting the AdTech landscape. During our conversation, Brendan discussed the evolution of digital advertising and the critical integration of AI and cloud-based tools to automate manual tasks and improve campaign optimization. He also elaborated on the massive shift from human-centric to agent-centric traffic, predicting that agent traffic will surpass human traffic within 18-24 months. Brendan also explained why he believes that the future belongs to marketers who can blend audience and contextual signals to monetize human and agent attention. He highlighted how new AI-native tools are democratizing advanced ad tech, significantly reducing costs and improving efficiency for large and small advertisers. https://youtu.be/yVobWZTmwco Topics discussed in episode: [03:01] Beyond Keywords: How semantic understanding allows advertisers to target the nuance of a page (like “snow removal” vs. just “winter”) rather than broad categories.  [06:46] Optimizing for AI Agents: Why “Generative Engine Optimization” (GEO) complements traditional SEO, and how brands must prepare for agents retrieving information instead of humans.  [12:34] The Shift in Web Traffic: The prediction that agent traffic will surpass human traffic on the web in the next 6 to 24 months.  [15:50] The Power of Context + Audience: Why the best advertising strategy combines who the user is (audience) with what they are consuming in the moment (context).  [20:47] Democratizing Ad Tech: How AI agents and new frameworks will allow smaller brands with smaller budgets to access sophisticated programmatic advertising tools.  [26:54] High-Fidelity Curation at Scale: How AI reduces the cost of processing massive data sets, making real-time optimization and curation accessible and sustainable.  [33:44] The “Middleman Tax”: A look at the inefficiency of current ad tech where only 35 cents of every dollar reaches the publisher, and how AI can fix this.  Companies and links mentioned: Brendan Norman on LinkedIn  Classify  Bluefish AI Agentic Advertising Org  IAB Tech Lab Transcript Brendan Norman – Classify, Christian Klepp Brendan Norman – Classify  00:00 I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. You know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly, like get ship things out quickly. I think a lot of the infrastructure layer tools, or just call them like, like, chatGPT style, cloud based tools, LLMs (Large Language Models), we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time, you know, to not have to do a lot of the basic administrative, you know, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster and cautiously, optimistically. I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher monetization piece, user experience piece, I think that all those things will increase. Christian Klepp  01:07 When done the right way and leveraging the right approach and technology, you can classify B2B content into actionable insights and find the most similar content across the open web. So how can this be done the right way, and what role do B2B Marketers play? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Brendan Norman about this. He’s the Co-Founder and CEO of Classify, a software that organizes the world’s digital content, making a privacy, safe, searchable and monetizable. Tune in to find out more about what this B2B Marketers Mission is, and off we go. I’m gonna say Mr. Brendan Norman, welcome to the show. Brendan Norman – Classify  01:49 Thanks for having me, Christian. Christian Klepp  01:51 Great to have you on. I’m really looking for this conversation because, man, like you know, in our previous discussion, besides talking about snow and bad weather, we did have, we did have we did have some interesting discussions around, I’m going to say, AI machine learning, and how that all has some kind of like strong correlation to content. So let’s just dive in. I’m going to start with the first question here. So you’re on a mission to help publishers increase monetization potential and advertisers target the most relevant, curated inventory. So for this conversation, I’m going to focus on the following topic, and we can unpack it from there. So how B2B brands can optimize their own content. And you know, let’s be honest. Brendan, who the heck doesn’t want to do that, right? So your company classify, if I remember correctly. It’s a software that organizes the world’s digital content, making it privacy, safe, searchable and monetizable. So here’s the two-pronged question I’m happy to repeat. So first one is, walk us through how your software does that and B, how does this approach benefit? B2B companies looking to optimize their own content? Brendan Norman – Classify  03:01 Historically, how a lot of content gets categorized, classified, organized, it’s fairly unsophisticated, and it’s been fairly unsophisticated for a long time, just because, you know, the technology is difficult to do, and we haven’t really had the foundational ability to understand it in a way like a human understands it until fairly recently, and do it at Deep scale. So good analogy for this question is like, if you were having a we were having a conversation just a minute ago about the snow, you know, happening in Canada, and how cold it was and how much snow you got, and, you know, also around the fact that, like you had to shovel your driveway, you have a snow blower you were putting the snow. There’s a lot of different nuance to that conversation. I as a human, and most humans, are able to interpret all of that nuance and kind of positively negatively, understand that there’s a snow blower involved in that snow blower was used to remove the snow historically that conversation, you know, if it was just a blob of text, or if it were a web page, the the basic technology to understand it would have reduced it down to a category like snow or maybe winter, and that’s it, and that’s all the targeting that would have happened to that page. So our conversation, you know, gets transcribed. It gets put on a blog, or it gets put on a news site. The only thing that a machine could understand about it was, you know, snow and then potentially a keyword, tagged snow blower. And that’s all so we took a very different one. One of the reasons why you know that that makes it challenging for advertisers and also for publishers. If you’re the publisher of that content, you’re not able to help advertisers really understand the nuance to like, what are we talking about here? Because maybe an advertiser wants to sell snow blowers for that specific site. Maybe they’re looking to sell ski and since we were talking about removing snow from a driveway, probably not the best application to go sell skis on. What is helpful is to deeply understand all the nuance to like we were talking about a driveway. We were talking about removing snow from that driveway. So we invented, you know, a much better, more sophisticated way to scrape content, classify it according to all of the different, you know, nuances semantic understanding much more like a human would, and then embed all of those different, you know, semantic understandings into, you know, this, this, this file, and then we organize that in a way that makes it searchable and kind of understands all the relationships very quickly. And what that does is it helps advertisers, like if you know, I’m Honda selling snow blowers, which they make, arguably the best snow blower in the market, if they’re looking to reach people that are talking about snow removal from the driveway, they can very quickly see the list of all the different URLs across the internet, and they can build, you know, a deal ID, or they can build a targeting, contextual targeting segment to specifically pinpoint those very specific web pages. And that’s kind of how the technology works, and then also, also why it’s relevant to advertisers. Christian Klepp  06:21 Thanks so much for sharing that Brendan that definitely helps us give, you know, some perspective into, like, what your software does. And you know, just, I’m asking you this from, from somebody who probably has learned to write one or two lines of code, and that’s as far as my dev skills go. But like, how, how is your software different from like GEO (Generative Engine Optimization), or is there some kind of overlap? Brendan Norman – Classify  06:46 It’s fairly complementary. I mean, the problem that GEO, you know, is trying to solve, and we’ve got good friends, advisors, you know, like at Blue Fish AI and like, a really cool company, Andre, I worked with him at live rail. He was the co-founder back then, before we got acquired by Facebook, you know. And I think that the problem that they’re trying to solve is going back to that it was just stay on Honda snowblowers. They’re trying to help Honda understand how they’re represented inside of, inside of an LLM or inside of a chat bot. And what they also do is they help these companies restructure their pages for, you know, better representation inside of the other end of like a chatGPT or a cloud answer. So it is kind of SEO (Search Engine Optimization), but for the generative world where we sit on is kind of on a different side of that. It’s very complimentary, though, and we’re deeply understanding content at scale, and that’s helping, you know, the advertiser understand where to position their ad. We’re also just, you know, very quickly, moving into this new space of, traditionally, advertising technology is focused on a human going to a web page, reading that content, reading the article, watching a video, you know, whatever that content looks like, and then helping the right advertisers show up in a contextually relevant way, so that the human will click on that ad, and they’ll go to another web page, they’ll buy the thing, whatever somebody wants to sell. A very recent development, so back up a year or so, you know, chatGPT Claude when they’re out and their agents and their bots are scraping like going out to the web and they’re retrieving information. They’re doing it to train their models to make their models better at answering questions. But now, you know, fast forward to today. They’re actually spending more time just going to content and then using that content to answer a specific question. So like, what’s the best recipe for, you know, creating soft shell craps. It’ll query a couple different web pages. It’ll find that, it’ll retrieve that information and bring it back that that is not being monetized today. And there’s a really interesting thing that we’re, you know, we’re starting to work on, which is monetizing the attention of an agent. And, you know, it’s, there’s a lot to figure out, but it’s kind of like the early days of a web browser, and like early days of search, when humans would go, you know, to a search engine, they would pop in some keywords, or, like, right out of search, and then, you know, Google would look at their entire index of the web, which was an algorithm that was weighted based on the number of different contextual relevancy plus the number of connections between web pages. So a web page that I might have published in geocities.com that nobody else would link to, Christian Klepp  09:50 wow, GeoCities like… Brendan Norman – Classify  09:54 Throwing way back remember the days of like writing like HTML and you know, creating that, you know, looping in some type of image because nobody else had linked to that, like personalized page that you built, it would never get shown up. And, you know, the top 20 or 30 or probably even couple 1000, or maybe even 100,000 search results. So their algorithm was about contextual relevancy, plus the number of links that other pages that had to your page. And then they started to include advertising in that. So early days of ads in search were literally anything, you know, it’s any advertiser that wanted to advertise to you, and they were just kind of choosing the highest price, trying to figure out, you know, how do we make money? And then it evolved into much more contextually relevant ads and sponsored post or sponsored advertisements. So now you know, if you’re searching for, like, what’s the best, you know, LLM or chat bot, you’re probably going to see a sponsored ad from, you know, Claude and Perplexity and chatGPT. Now you’re also going to see the search results underneath those. What’s changing about that kind of rapidly is how we’re influencing because humans are spending less time going there and doing that, and also within Google, Gemini is also surfacing some AI summary quickly and kind of superseding that, creating a chatGPT experience inside of Google, which is a brilliant way to do it also. But a lot of human interaction with the web now is humans going to chatGPT going to cloud asking questions and kind of treating it like we used to treat search back in the day. So influencing that, influencing that agent, going out to the web and sitting in between. That is another really interesting way that you can help an advertiser tell that story, not necessarily to a human but to the agent who’s retrieving the information and then bringing it back to the human, Christian Klepp  11:56 Right, right, right? And if we’re talking about content, it’s, you know, doing it in such a way that the content shows up in the AI search. Brendan Norman – Classify  12:04 Exactly. Christian Klepp  12:05 Because everybody, everybody’s got those now, right, like Google or Bing, or whatever, they’ve got the, they’ve got the AI summary at the at the very top of the page, right when you, when you, when you key in something. Brendan Norman – Classify  12:17 Yeah. Christian Klepp  12:18 Okay, fantastic. I’m gonna move us on to the next question about because we’re on the topic of optimizing content. So what are some of the key pitfalls that like B2B Marketers and their content teams? What should they be mindful of, and what should they be doing instead? Brendan Norman – Classify  12:34 That would be actually a better question for some of the GEO companies and something like more SEO focused companies about how to specifically optimize like your content. It’s a great question. I haven’t spent as much time, you know, deeply thinking through that. And the problem that we’re trying to solve is more of, you know, at scale, what is the semantic understanding of like, how somebody has built their page and or construct the video, as opposed to advising them on what they should do? You know, to think about it in a way that’s either more engaging. I would pivot that question more to the Geo and SEO focused folks, yeah, but super high level. I mean realizing that now web has two primary users of traffic. There’s humans who are bouncing or reading a, you know, web page or watching a video. But there’s also agents. And now the scale is like, changing very, very quickly. So you know, in the next year, two years, everybody will have lots of agents, kind of doing things on the back end for them. And, you know, we believe that, you know, in the next what, 6,12,18,24 months, Agent traffic will surpass human traffic on the web. So realizing that there’s these kind of two layers that one, humans see a web page and nice pretty pictures, and, you know, they see the layout great, but also having a web page that’s optimized in HTML, markdown, JSON, in ways that agents consume that, and then also knowing the different types of agents. So the cool thing that we’re building right now, in addition to this content graph of all the content, which is effectively like a understanding all the context between the content. It’s a mouthful, an agent graph that helps to inform this is an agent coming to my site. So in a lot of ways, it’s very similar to the folks who over the last decade or so, have built these identity graphs or audience graphs, and they know that like you, Christian versus me, Brendan, they’ve got some profiling on us. They understand our search history, our retargeting, our purchase intent, a lot of things that they’re appending to like you as a specific profile or an IP address. The rapid evolution of all this is mapping out the land. Landscape of different agents, where they come from, and then the personalization of these agents, and basically applying a lot of the similar logic that we’ve used for identity graphs and for audience graphs towards agents to help understand, how do you modify the content on the back end that humans never see, so that when they’re retrieving information, interacting with the content they’re doing it, you’re presenting in a really thoughtful way that drives like the answers and the results that you want to Christian Klepp  15:33 right, right? No, absolutely, absolutely. And in our previous conversation, you talked a little bit about contextual versus audience targeting. So and I mean, I’ve asked you this back then, but do you think one is better than the other, or do you think that they can work together? Brendan Norman – Classify  15:50 They should absolutely work together. Christian Klepp  15:52 And why? Brendan Norman – Classify  15:54 The reason, the reason is, you know, knowing who you are is a very important piece to the puzzle. Like, and if you even take a step back, like, what’s the whole point of advertising? Like, the whole point of advertising is storytelling, so that a brand or a service or a company can help market their brand service to the right person they’re trying to sell them something. The cool thing about the internet is we all now have this, you know, basic shared awareness that, like, there are certain things that are paid for on the internet, certain types of content that are gated. I might buy a subscription to The Economist, you know, I pay Claude a certain amount of money, a lot to be able to use it, you know, a lot and chatGPT, and then a lot of the web is free. Facebook is free, Tiktok is free, Instagram is free, LinkedIn is free. But the economics, it’s very expensive to run these businesses, so they have to, you know, support it through advertising. Ideally, you know, there’s a couple of ways to think about it, and there’s one camp of people on the internet who think that advertising is a necessary evil or a last resort, you know, we just cram it in there and make some money. There’s another camper of folks who actually think that it can be additive to the experience. And one of the reasons why, you know, it’s kind of a meme, and you always hear people talking about, you know, I didn’t need this thing, but I saw an ad for it on Instagram, and just had to buy it because it was really cool. The reason why that exists is that their advertising is phenomenal, and the targeting and optimization is phenomenal. And why it’s phenomenal on the back end is it knows a lot about you know me, who I am, what I’m interested in, based on my history, what I’ve been engaging with, where I’m spending time, you know, what I’m looking at, but it also knows specifically when I’m looking at that thing, you know, it might have a framework of saying, Brendan, really, you know, likes these types of skis, you know, he’s interested in, You know, a couple other, couple other interesting products, but the best time to serve each one of those products might be different, and it’s different depending on what I’m looking at, what I’m thinking about in that exact moment. And to kind of align these, these different graphs, graphs of intent, contextual understanding, and then audience, you know, the best time to serve me an ad for a new pair of skis is when I’m reading an article about skiing or something about the mountains. You know, it’s not necessarily when I’m reading about the Warriors, because I’m not really thinking about skiing when I’m reading about basketball. So to your point, the most effective ads are when you’re combining those two sets. It’s great for the advertiser, because I’m much more likely to click on it and go check out the skis. It’s also giving me a better experience, because it feels more native to the overall content that I’m reading. And that’s why it’s so important. It shouldn’t be an afterthought or a necessary evil or a last resort. It should be something that is intentionally thought about the entire design, because it can, it can actually be a cool experience. Christian Klepp  19:06 Absolutely, absolutely. I mean, you know, you’re talking to somebody that started his career in the in the advertising industry, so, yeah, I’ve heard that one before, and what you’ve been describing in the past couple of minutes sounds to me a little bit like time of day marketing too, right? Because you’re you know, are you the had a guest on, like, a year ago who talked about this? Right? Is, is Brendan, the same guy at eight in the morning and one one in the afternoon and seven in the evening? Right? There’s different different times of the day, different mindset, different motivation, different reason for being on your device or looking at, looking at specific type of content, right? But it is interesting, right? And it’s interesting and sometimes a little bit scary, how, um, how quickly the algorithm picks, picks this stuff up, right? Like, for example, last year, I was researching a lot on Japan, because we went there, right? Family trip and whatnot. And. And that’s what I kept seeing on Instagram, right? Like, because I was looking up specific temples and whatnot and and today I got another push. Like, would you like to invest in a temple that’s an on island in the Sea of Japan, right? Brendan Norman – Classify  20:12 Like, sorry, did you invest? Christian Klepp  20:17 No, I did not. But it was just, it was just funny that I got that ad right, like, it’s, like, Okay, interesting, but like, it’s so like it not, was not on my radar at all, right, Brendan Norman – Classify  20:29 Yeah, Christian Klepp  20:29 Okay, great. From your experience, and you talked a little bit about it now in the past couple of minutes, but like, from your experience, how can leveraging AI agents improve efficiency and save marketing leaders time? Brendan Norman – Classify  20:47 Ooh, there’s a couple different ways to think about that. So you know, part of it is this new agentic framework for how existing tools, you know, advertising and marketing tools, will communicate with each other today. You know, it’s fairly complex. You know, if I wanted to go build a contextual targeting segment to help one of our brands that we work with find the right contextual or inventory to target contextually, I would have to work with them. We build a targeting segment. We would upload that into our one of our SSPs, we would build a deal ID, you know, they would connect it back. And there’s a lot of different pieces that happen along the way. And each one of those pieces you have to go to, you know, a UI, I’ve got to go to a dashboard, I’ve got to push that thing in. Some of it happens through an API, but a lot of it happens like going to a whole bunch of different web pages to make sure this stuff all works. So stuff all works. What’s cool about agents? And I’ll unpack this, and then I’ll go to the more of the consumer focus side too. But what’s really cool about agents using, you know, things like the ACP framework from the Agentic Advertising Org., the ARTF (Agentic Real Time Framework) from IAB Tech Lab is they’re kind of built on some of the existing frameworks that allow humans to use natural language to communicate between these different systems. So there’s still the back end pipes of API pushing data or pulling data from one system to another. But on top of that is more of an agentic framework that allows, you know, a human just to use some prompting, like in chatGPT, to make a request, you know, that talks to a back end system. So that’s one part of the agentic framework for like, you know, how to think about this through the lens of advertising and marketing. And then the other side is, you know, more of the consumer focused. There are so many interesting and very quickly growing tools you know, that you can start to plug in, into Cloud, into Cloud code, and to building things that just rapidly accelerate development of different products and your ability to analyze data quickly. I think in the next, you know, 6 to 12 months, we’re going to have a totally different landscape for how people are buying like trading media also, you know, one more final thought about all of this is that a lot of the sophisticated tooling and pipes that we have are only accessible towards the largest advertisers today. And I think that you’ll pretty quickly see a democratization of the ability for anybody to just buy programmatic ads, whether you’ve got a $20 a month budget or a $20 million a month budget. Now, the ability to similar types of tools to access the right content across the web will start to be available towards a lot more folks outside of the existing, you know, kind of ad tech ecosystem. Christian Klepp  23:55 And I might be stating the obvious when I say this here, but that’s a good thing, isn’t it, because, I mean, I, again, I came out of this industry, and I know that, like, you know, if you wanted to advertise in the New York Times, for example, right? Like, how expensive that would be, or, or anything that was print, right? And then they migrated all that to digital, and then it still wasn’t, it still wasn’t affordable. It was, it was cheaper than print, but still not like, exactly like, you know, yeah, I wonder, wonder if they’ll be worth the investment or not. And then now you have this, this push towards the democratization of all of this through AI and machine learning and, and I do think that you know, for all the the scare mongering that you know people are doing now with, with, oh, you know, all this stuff around AI, I do think that that part certainly will be advantageous to to B2B companies and to marketing in general. Brendan Norman – Classify  24:49 Great. I mean, yeah, optimistically, I think I’m excited about the entire landscape changing because it does a couple things. It allows for much more contextually relevant ads. I know right now there’s only, let’s call it to the magnitude of like, 1000s, 10s of 1000s, maybe hundreds of 1000s, of campaigns and or brands that are able to use these pipes to reach the largest publishers. And all of a sudden you expand that out. You know, I think between meta and Google, they each have somewhere between 15 to 20 million unique advertisers on their platforms, and what that means is, you get really hyper specific ads. And it also means that, like, I might get a local ad for my hometown here for some restaurant that’s launching a promotion that I might only get here, and I might only get to your point, maybe not in the morning, but I’ll get in the evening. There’s a lot of different data sets around my identity, you know, the psychographic profile, contextual understanding of what I’m reading at that exact moment. And what it does a lot of things. It helps smaller brands get more traction, get more visibility. It also just helps improve the publisher experience, and like publishers, make more money. And then the user who’s consuming that content, reading the web page, watching a video, also has just a better experience. And then the other layer of that will continue to just go on, this narrative of agentic, tension, but the agents who are reading that content, watching that video for an end user. On the other side, are also able to interact with advertising content that’s very contextually relevant to the content that they’re consuming again, and it’s good for the storytelling of the advertiser and good for monetization of that publisher too. Christian Klepp  26:38 Absolutely, absolutely. Okay. So how can high fidelity curation? This is the next question, right? How can high fidelity curation make B2B companies more sustainable? And if you can just provide an example, Brendan Norman – Classify  26:54 Curations like, it’s such an interesting term, but you know, effectively, it’s just, it’s helping to use the word and the definition, the definition in the word, curate the right inventory to run an ad campaign on, and curate the right inventory and audiences. So it’s a really important part of the business. I think it involves a couple things. It involves front end targeting, of knowing who’s the back to that question, who’s the audience, and then what’s the right content, and then it also involves a lot of ongoing optimization. And I’ll say that there are some some interesting companies that that are really good at curation, who are building out the right automatic tools to think about more real time optimization, and it’s something that the really big social media companies do very well, like they’re constantly looking at lots and lots of signals when they’re running a campaign, and they’re looking at inventory and stitching together based on the signals that they’re acquiring around. Why certain campaigns do well, to your point, you know, when we’re testing that, selling that pair of skis to Christian, we’re testing a lot of things. We’re testing what he’s reading, you know, we’re testing maybe time of day. We’re testing, you know, where he is. There’s a lot of different elements on the back end that they will ingest and understand and then refeed into that targeting and optimization algorithm. And I think that that is one of the cool things that AI to use, like the air quotes, AI will help enable the processing of a lot of this data to just be a lot faster, be a lot more cost effective, and a lot of these systems that you know previously have been not accessible to the ad tech ecosystem, just because we we operate at such a crazy scale of 10s, hundreds of billions of requests and impressions and transactions that happen every single day. It’s very cost expensive if you’re processing all of that data and all these different signals, with the advancement of how the model cost is getting a lot less expensive, very quickly, not just from an LLM perspective, but then the foundational layers and the infrastructure layers, like we’re doing contextual intelligence as an infrastructure layer. There are inference layers that all kind of sit underneath the LLM and help inform an LLM understanding of that content. As those costs start to decrease, you’ll start to see a lot better performance from curation, just because, you know, it’s not as cost prohibitive, and we’ll be able to find that balance in terms of economics. Christian Klepp  29:45 Yeah, yeah, you hit the nail on the head there. Because, you know, I was just writing this down. You said faster, more cost effective and in my head, and you said it, it’s like, and at scale, like, you can scale this stuff faster, like, when I when I think back, like, years ago, when we, when we launched an ad campaign, and, you know, just the amount of effort, like, for the print and then the cost into, you know, the media placements and all of that and and just alone for like, one city, just just the amount of investment that was involved in all of that, right? Just think, thinking about that. It’s like, gosh, and then now you can scale all of that, like, even faster, because it’s because it’s digital, right? So it’s just such an incredible evolution. Like, I’m getting just as excited as you are man, I’m like, for this next question. Brendan, I’m not sure if you’re the type that likes to do this, but I need you to look into the crystal ball for a second here, right? Because we’re looking at, like, stuff that is, you know, the events that are yet to come, if I’m gonna that, make it sound a little bit suspenseful, but, um, the future of digital advertising, like, how do you think that could become less fragmented and more optimized with everything that we’ve talked about in this conversation. Brendan Norman – Classify  31:04 Yeah, I caution against, like, having any, any specific predictions, and more of, like, a framework for, I mean, for me, at least, yeah, more of a framework for how I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. And, you know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly. Like, get ship things out quickly. I think a lot of the the infrastructure layer tools, or just call them like, you know, the like, chatGPT style, cloud-based tools, LLMs, we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time to not have to do a lot of the basic administrative, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster. And, you know, cautiously, optimistically, I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher, monetization piece, user experience piece, I think that all those things will increase, and I I’m hopeful that with the integration of just better technology, embedding AI into a lot of these systems, it’s going to help steer us towards having better experiences across any type of Publisher content. I think that the advertisers will see better outcomes. I think that the people that are in this industry will get to think more creatively about how they’re, you know, building better creative storytelling, better reaching the right people with those stories. And my hope is that it just continues to expedite and grow the overall industry. Brendan Norman – Classify  33:17 That will be my hope as well. All right, get up on your soapbox here for a little bit. What is a status quo in your area of expertise? So anything that we’ve talked about now in this conversation, what’s the status quo that you passionately disagree with and why? Oh, you must have a ton. Brendan Norman – Classify  33:44 I definitely do. I mean, you know, Christian Klepp  33:48 just name one, just one, Brendan Norman – Classify  33:50 Like in any industry, you know, there’s always, there’s always the early adopters, you know, there’s always the kind of like the middle stack, you know, there’s always, like, the laggards. There’s definitely, you know, a smaller, but growing quickly, minority of folks who are really leaning into, you know, I’ll just call it AI, and then the agentic web, and there’s a lot of discussion right now in ad tech around like, what that means? I’m still hearing that. There’s a lot of skeptics who are kind of making fun of it, or, you know, trash talking about different protocols. Fine, like those are the folks that are absolutely going to get left behind. And I think a lot of those folks on the soapbox in the next 6 to 12 months will look back at, you know what they said, and we’ll all kind of say that didn’t age well, and you were not building this stuff. You weren’t fingers on keyboard or hands on keyboard. Vibe marketing, vibe targeting, building stuff like shipping new product and testing and iterating. What I what I don’t think, is that the really big platforms are just able to be super nimble and adapt to a lot of these new frameworks quickly, totally like the pipes will continue to stay there. I think that there will be startups that are more nimble, that can build and ship things, you know, proof of concepts, prototypes, get things out, learn from them, fail, iterate, and then start to scale meaningful businesses without having to rely on a lot of the existing infrastructure that exists today. Do I think the trade desk is, you know, going anywhere? No, do I think that they will, like, continue to be a valuable piece in this ecosystem, absolutely. And I think that they will ship things. I think that they’ll enable the industry like to build on top of of the pipes that they’ve already built. And at the same time, I think a lot of that rapid advancement will come from startups who are kind of proving that, like they don’t necessarily need the existing pipes and channels to be able to at the end of the day, you know, this whole ecosystem is about helping an advertiser surface their ad against the right content for a human or for an agent. And there have been a lot of folks kind of sitting in the middle for that space for a long time. One of my favorite stats, soapboxy stats, is that if an advertiser puts $1 in to the open web with a programmatic web, 35 cents comes out to a publisher, so 65 cents is being taken by some combination of middlemen, you know, who are collecting a margin for, you know, different services, also some version of fraud. There’s a lot of things that happen in between that and what I’m again, cautiously optimistic about, you know, like the big picture, AI, of facilitating, is the ability to reduce that margin so that, you know, advertiser puts $1 in. A lot more of that dollar comes out towards the publisher, I think big social media, you know, it’s around 70 cents comes out. So they take, you know, somewhere between 25 to 30 cents, which is kind of the value exchange of providing the services, all the targeting, all the technology that goes into supporting that, you know, as a more fair exchange. So I think what a lot of the folks on more of the startup on more of like the front end of the frontier tech in the space we’re excited about is getting to reduce a lot of that inefficiency and a lot of that margin in the middle, and helping more of that dollar show up towards the publisher where it should. Christian Klepp  37:34 Boom and there you have it. Man Brendan, this has been awesome conversation, so thanks again for your time, please. Quick intro to yourself and how folks out there can get in touch with you. Brendan Norman – Classify  37:45 Yeah. Brendan Norman, CEO co-founder at Classify, please. You know, hit me up on LinkedIn or shoot me an email. Check out our website, which is, you know, www.tryclassify.com. I’m happy to connect. You know, if you have questions about advertising from a publisher side, from an advertiser side. Love to chat about it. Christian Klepp  38:06 Sounds good. Sounds good once again. Brendan, thanks for your time. Take care, stay safe and talk to you soon. Brendan Norman – Classify  38:13 Cool. Thanks, Christian. Christian Klepp  38:14 All right. Bye for now.

#539 Just Testing. Gareth & Zog try to read what they can (but not too much) into the performance of the teams at the 1st F1 test at Bahrain, which teams are looking good? Plus, what if The KLF did an On Speed sting?

Tonight, on Trackside with Curt Cavin and Kevin Lee, they talk about NASCAR starting their season at the Daytona International Speedway. They talk about how each series win had some form of connection to the NASCAR lawsuit with Tyler Reddick, Michael Jordan, and Denny Hamlin winning the Daytona 500; Austin Hill and Richard Childres winning the NASCAR O’Reilly Auto Parts Series race; and Chandler Smith and Bob Jenkins of Front Row winning the NASCAR Craftsman Truck Series race. They later talk about the upcoming NASCAR and IndyCar collaborations at St. Petersburg and Phoenix, with James Hinchcliffe, Adam Andretti, and Jackson Lee all competing in the NASCAR Truck Series race in St. Petersburg. They also talk about Chevrolet and Honda extending their relationship with IndyCar for the foreseeable future and having their own factory charters. Then, they talk about the futures for Marcus Ericsson and Dennis Hauger In the second segment, Curt and Kevin talk about Romain Grosjean officially rejoining Dale Coyne Racing for the 2026 season driving the #18 Honda, while Dennis Hauger will be in the #19. They also talk about the latest rumors on Prema Racing and Dreyer & Reinbold Racing. They later talk about who could be the biggest competitor for Alex Palou for the 2026 season. They also talk about the passing of George Barber from the Barber Motorsports Park. To wrap up another edition of the show, Kevin recaps the first day of testing from Phoenix with David Malukas being the fastest over Josef Newgarden and Will Power. Kevin also talks about Caio Collet being the only incident of the testing session. See omnystudio.com/listener for privacy information.

In this episode, Emily and I dive into questions submitted by my followers on Instagram and Facebook about navigating the messy world around us. We share candid insights about staying grounded in Christ while the world feels overwhelming.    I share practical advice about staying informed without letting the chaos consume you, prioritizing your soul, and stepping into messy acts of love that impacts those around you.    This episode is perfect for anyone seeking encouragement, clarity, and inspiration to navigate life with faith, wisdom, and heart.   Thanks to our amazing partners on this episode:    Vern Eide Motorcars is a growing employee-owned company that offers sales, service, and financing of automotive, motorcycle, and power sports lines, including Acura, Ford, Chevy, GMC, Honda, Hyundai and Mitsubishi brands. Whether you live locally or across the country, visit https://www.verneide.com/   International Justice Mission is a global nonprofit working to end slavery and violence around the world, taking special care of survivors from the moment they're rescued all the way through their healing and restoration. To learn more and support their mission, visit ijm.org    Subscribe to Life Between Sundays on YouTube and watch the full episode: youtube.com/@adamaweber    Sign up for The Crew: https://www.adamweber.com/thecrew

Today on CarEdge Live, Ray and Zach discuss the latest news from Honda. Tune in to learn more! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week's episode: New IndyStar motorsports reporter Zion Brown joins to discuss Phoenix Raceway testing, Chevy and Honda extending with IndyCar, the Freedom 250 and other new races on the schedule, Alex Palou, 2026 storylines and his background in motorsports and journalism. 

Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also shares why she is now focused on the next frontier of growth: Connected commerce and making sure brands show up when AI agents, not just people, are making purchasing decisions.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to The Big Impression.Ilyse Liffreing (00:09):This week we're joined by Natalia Ball Global Chief Growth Officer at Mars Pet Nutrition home to brands like Pedigree and Sheba.Damian Fowler (00:18):Last March, pedigree launched a bold, purpose-driven campaign in Brazil celebrating mixed breed dogs, especially the iconic Vela Caramelo.Ilyse Liffreing (00:27):It wasn't just a campaign, it became a movement boosting adoption and challenging long held bias.Damian Fowler (00:35):The work went on to win top honors at the 2025 cans. Lions including the titanium lionIlyse Liffreing (00:41):And its impact is still rippling across markets and media channels worldwide.Damian Fowler (00:45):So today we're unpacking what made it work with the person who helped drive it. Natalia, tell us about the Carello campaign and how you landed on the idea.Natalia Ball (00:57):Carmelos are mixed dogs that are beloved in Brazil. They are found on the streets everywhere. They are the subject of meme, street culture, and people just identify Carmelo as the Brazilian dog. However, the inside that we discover was that this dog is 90% less likely to get adopted than breed dogs. So it is the most popular dog in Brazil, but the most overlooked. And when we learned about that, we decided that we wanted to make a difference and that we wanted this dog to get the position it deserve and pedigree decided to champion the underdog and become the official brand of caramel's in Brazil.Damian Fowler (01:41):You talked about the caramel. Could you just describe a little bit more for people who don't really know the caramelo and that term Vita, where does that come from?Natalia Ball (01:52):Yes, so caramels are basically mixed breed dogs that you can find on the streets of Brazil everywhere they are called caramel because they are caramel color and that's what it is in Spanish and they tend to be that caramel color, short hair. But there are different ways that these dogs look and feel because they are mixed breeds. But like I said, they are beloved dogs in Brazil, but when it comes to getting a pet, getting a dog, they are not the ones that people are going for. They see them as street dogs, not a dog that you have in your house. And the whole campaign was about, like I said, championing these caramels, driving adoption of mixed breed dogs, not only breed dogs. And we did that by saying that if caramels were considered non breeded, pedigree was going to give them a breed and who better to give them a breath than pedigree.Ilyse Liffreing (02:48):Great. And then at what point did you connect that insight to the campaign itself?Natalia Ball (02:54):What you need to know about pedigree? Pedigree is one of the largest dog brands in the world. Pedigree feeds more dogs than any other brand, and it has been there for many years and for the past 20 years or more, pedigree has been driving adoption, encouraging people to adopt pets everywhere. We have had a lot of iconic campaigns so much which maybe you would've heard, like for example, docs on Zoom during COVID or the child replacement program, which was a very interesting one. And we were talking about adoption in Brazil, but other local brands were talking about adoption too. So we were not cutting through and it was only when this insight came to us, which was a very deeply local insight that we made the connection, if we want to drive adoption in Brazil, this is going to be the way in and we're going to make this as big as it can possibly be.(03:51):Because we, from the very beginning saw we understood this idea of the vi Lata. You mentioned it before by the way, the vi lata is how you call mixed breed dogs in Brazil. And so when we had these conversations about this insight, the injustice of this beautiful dog not getting adopted, but also the cultural impact that it would have on resilience themselves, who could see themselves related in the fact that they were being championed, we decided to go really big on this campaign and not only do just an activation, but actually we are doing this campaign. We did it all of last year and we continue activating through this year. And some of the ways in which we championed this was actually by creating a caramel kennel club by creating the first ever caramel DNA testing. And it's the largest ever DNA test done in mos in all of history, kept creating a Carmelo dog show and not only that, putting caramels for the very first time ever on our packs. So it was really a way to give them the rightful place.Ilyse Liffreing (05:01):I love how you guys just took it a step further than even just it being a campaign and you actually adopted it into your packaging and the whole bit. At what point did you realize that the campaign wasn't only just a marketing ploy and it began actually affecting culture?Natalia Ball (05:23):Yeah, I mean this campaign has really changed culture in Brazil, but it was a campaign that was deeply rooted in culture itself because Carmelos were part of Brazilian culture. But when we realized the campaign became bigger than ourselves, absolutely. When it started driving difference in adoption of Carmelos, we saw more than 200% lift of caramelo adoption just in the first month. And we saw a 65% increase in likelihood to adopt a Carmelo in the future with this campaign. And then when we started seeing other brands and other businesses even outside of the pet care category start using the Carmelo in their campaigns in their advertising, that's when we knew this had really hit culture big. An example of that was Chevrolet that actually launched a partnership with Netflix that launched a documentary about caramel, and several launched a caramel or a caramel colored car in a promotion.(06:29):Other brands like Honda or Whirlpool also feature caramels in their advertising. So we started seeing that this became much bigger than ourselves, but maybe the biggest achievement that we had with this campaign other than driving adoption itself, which was the cost at the end of the day, was the fact that we were betting on the mixed pre-doc actually not being accepted in dog shows because only breed dogs are accepted usually in dog shows. But at the end of the day, the movement became so big that after only two weeks of this campaign, the federation that actually controls the dog shows called us and said, we now want to move to accept mixed breed dogs in all of our shows. So that was a huge achievement that we never knew it would be possible.Damian Fowler (07:18):What's really interesting to me about this campaign is the way you focused on one region, one country, one market, but obviously you're a global brand. So how does that connection to the local end up escalating? So it became this global campaign.Natalia Ball (07:35):Like I said, adoption is a huge cost for us, and we have been very consistently on pedigree, driving adoption for a long time. So we have an evergreen brief that goes out to all of our agencies on adoption, and in my case in particular, I am a strong believer in creative excellence as a driver for growth. And so I put a creative excellence program in place that included building capabilities on creative excellence, but also creating a creative council where the best ideas could come faster to the marketing leadership of Mars Pet Nutrition so that we could move at speed, but also we could fund the better ideas. And in this creative council DL map team, Al Map VO, who are the agency that came up with this idea presented Carmelo. And from the very beginning, me and the whole leadership team fell in love with it, and so we decided to fund it.(08:31):We decided to go big and to give it our full support. We knew it had the potential to drive the business and change culture, and I think in this case, the important thing about the campaign, obviously it did a lot of good. So it's a purposeful campaign and pedigree is a purposeful brand, but it was not only about the purpose, it was also about driving business results. Through the campaign in the first couple of months, we were able to grow 15% and through all of last year, we moved to grow volume and value by double digits. So the campaign really did the job about turning around the pedigree brand and delivering results not only on the cost but also on the business.Ilyse Liffreing (09:11):That's great. And you're doing something right when all the other brands out there are copying you guys suddenly in pop culture and everything like that. I'm very curious about as the campaign evolved, obviously it started out from a social aspect, but as it evolved, how did you decide what other channels to bring it into? What other channels did you try out in this process?Natalia Ball (09:42):Yes. Actually this campaign started as social first and we then boosted with media. The way it started is we partner with local influencer called Tata Vernick. She loves caramels and she herself has adopted caramels. And we asked her to register her caramel in a dog show because we knew that her caramel was going to get rejected, which it did. And so she posted on her Instagram that had 60 million followers that she was outraged that her beautiful and smart caramelo could not be accepted in a dog show. This went viral immediately in Brazil and everybody was outraged. This went on the evening news, the morning shows everywhere, and we waited for it to gain enough fire for us to step in. So actually we were planning that this was going to take a couple of days, but at the end we had to act after only 10 hours because this became so big so quickly.(10:41):And we step in and we said, you know what, Tata, don't worry. Pedigrees got you. We're going to give all caramels a breed. And we launched the campaign with our beautiful campaign video that talks about our program of giving them a DNA test, giving them a show, giving them a kennel club and giving them everything that breed dogs have. And then after that, we use that video and we boost the message. The video went viral as well, but we boost the message, for example, with connected TV as well as Prime and Disney, et cetera. So in order to make sure that everybody had listened to it, but it was truly an omni-channel approach because we use a lot of offline tools like for example, the dog show itself that we created or the adoption drive that we had later on where we were invited people to adopt caramels and then online tools like Instagram or Connected TV or Disney, et cetera.Damian Fowler (11:38):You suggested that the kind of timeline got really sped up really fast. So this thing you had to act very quickly. At what point did you realize you had a hit on your hands in a way, and how quickly did it escape the local context and became this bigger campaign that everyone looked at?Natalia Ball (12:01):Yeah, this exceeded all of our expectations. So we knew that it was going to get picked up, but like I said, we were not expecting for this to become so big so fast. And the fact that it appeared in all of the big shows, evening news, morning shows, et cetera, it appeared as well on national media, on print Everywhere meant that we needed to step in faster, but we were fully prepared for that. So that didn't represent the challenge. It was more of an opportunity. And then the other thing that really surprised us was that the largest dog association reached out to us after only 24 hours to partner to see how mixed beat dogs could then be allowed to compete. We were not expecting this. We were expecting actually that to be attention point that we were going to leverage in our campaign, and this became so big that they just couldn't ignore it. So it was a big win just from the very beginning.Damian Fowler (12:57):Wow.Natalia Ball (12:57):Now one of the things that we're seeing is even though this was very, very local, as we have started sharing this work across many other places in the world, we have realized that the insight actually exists in many other markets. For example, in Chile they have a dog called the Quilter, which is the equivalent of the caramel. We have them in Philippines, we have them all over the world. So this insight can travel. The way to activate might be different because you need to localize to the nuance, but we are very excited about the potential of drive more inclusion of these dogs with these campaigns, but also for pedigree to stand stronger in culture.Ilyse Liffreing (13:36):I love that. As a dog owner, myself and owner of a mutt, I'm glad they're getting their time in the spotlight a little bit more around the world. Generally, I feel like post COVID in the marketing world today, some brands have actually moved away from purpose-driven marketing a little bit, but this is a really good example of it done right. What would you say this campaign proved or maybe disproved about purpose-led marketing?Natalia Ball (14:04):I am a strong believer of purposeful brands actually growing stronger, but it only works when it's aligned truly and authentically to the reason for the brand to exist. Pedigree itself, the purpose of the brand is we believe that dogs bring out the best in us, and pedigree wants to bring out the best in dogs. So the purpose of pedigree is pedigree brings out the good dogs bring to the world to do that. We obviously do that with our great nutrition, but we do that by putting dogs in houses so that they can bring out the best in people. That's what we do because we strongly believe that dogs make us better. So that's why we have been driving adoption for more than 20 years. And when you really make this part of your core DNA and it's authentically linked to the brand, that's when it really works.Damian Fowler (14:56):And one of the proof points of that is the awards that you scooped up last year. Can you tell us a little bit more about how that happened? And that must have happened quickly because the campaign rolled out in March, 2025 by June, you're already in the spotlight.Natalia Ball (15:13):Yes. So this campaign was picked up for a lot of awards at Cannes last year. We won the Rainbow, silver, gold and Titanium. The titanium we are very excited about because it's Mars Inc. First ever titanium. So we are really proud of that, and it's also an award that rewards transformation in the creative industry, and we believe this idea was transformational. We're also proud of, I mean, we've got the many other awards, but the other one that we're really proud of is that we got the Grand Phy in the latam phy and in the Brazil phy, which shows that this was not only a creative idea that was very strong, but also a very effective idea in driving the business. So you can achieve both. You can do good in the world, you can drive the business and you can be creative actually. So it's three.Damian Fowler (16:03):Yeah, that's great. I love that trifecta. What happens to the titanium award?Natalia Ball (16:09):Well, I have it right hereIlyse Liffreing (16:10):With me.Damian Fowler (16:12):NoIlyse Liffreing (16:12):Way. Very nice. Beautiful here. It's beautiful.Damian Fowler (16:16):Beautiful. Well, congrats again. So from that, obviously momentum has come on. We've talked a little bit about how it influenced other brands, but in terms of the campaign continuing, what's next? How are you thinking about expanding this?Natalia Ball (16:33):In Brazil itself? We want to stay committed to this idea. We don't want to do one and go, and we are working, we continue activating the campaign through all of our channels. We continue doing adoption drives. For example, very recently we released the results from the DNA research that we did. So we find ways to keep this relevant. But now I think the next stage is to move on from not only caramels but all mixed breed dogs. Because with this campaign, the sentiment has been extremely positive. We got 99% positive sentiment. The only 1% negative comments was what about the other mixed breed dogs? They also deserve to be adopted. They also deserve recognition. So I think that's probably where we're taking it next in Brazil and then outside of Brazil, we are working on, like I said, these inside travels very well, but we're working on how to localize it in a world that feels authentic for the specific markets. I can't share anymore. Stay tuned, because some interesting things are coming soon.Ilyse Liffreing (17:44):And it sounds like that theme is going to keep going with this idea of all putting mutts in the spotlights from now on too.Natalia Ball (17:54):Exactly, yes. This is about inclusion. At the end of the day, our hope is that mutts are shown everywhere. We also love breed dogs. They're great. All dogs deserve to be feature everywhere. So our hope is that this campaign will drive inclusion, inclusion in advertising, inclusion in homes, inclusion everywhere.Damian Fowler (18:16):Another thought I had actually is when you were filming this campaign, did you have any standout caramelo stars?Natalia Ball (18:22):Actually, actually, I think our biggest star was Patas Caramel, which we then did a lot of things with her, I think. I mean, I don't record very well, but I think it was Mia, her name, but we did a lot with her in our activation. She was present when we did the dog show, et cetera. So I think that was our biggest star.Ilyse Liffreing (18:43):Oh, that's great. It can't always be that easy to shoot with dogs though, even if they're very well-trained, I imagine it's still a different world than human actors. So Natalia, what problem are you most obsessed with solving right now?Natalia Ball (18:59):I am right now obsessed with agentic commerce and agentic search and winning the race to thatIlyse Liffreing (19:08):BecauseNatalia Ball (19:09):I'm really concerned that in only a couple of years, if we are not winning, we will completely disappear the way all decisions are going to be made. So together with my team, we're trying to figure out how do we stay ahead of that race and how do we crack it pretty soon, so we're ready future.Ilyse Liffreing (19:26):Wow. And just to press you a little bit more on that, so you're talking about probably using agents on your website directly.Natalia Ball (19:35):It's about we are very good about marketing to people. We have cracked the code on how do we talk to people. We have the best insights in pet care, so we know how to create compelling stories that humans will listen to, but we need to crack how to market to agents, how to market to the machine because they are going to be making a lot of decisions for us in the future, in the very near future. And that's what we're working on.Damian Fowler (20:05):You're talking about media buying specifically on the creative side of itNatalia Ball (20:12):Or the LLM. This is about how do you make your brands show up in searches that are being done on ai? This is how do you make your brands be the ones that get recommended to be bought? So for example, when you're on Cha G PT and you're asking Cha G pt, I got a new puppy, what brands should I buy for my puppy? We want our brands to be the first ones to be recommended if you are going to buy a gift, anything like that, we want our brands to show up and we want our brands to show up in good light. And so that's what we're trying to figure out and to win. There is a combination of how do you have the right content in the right places? How do you get the right third parties to talk about you in the right way? What are the media channels where you need to show up? How do you optimize your search? So it is a very complex way. We need to crack the algorithm basically.Damian Fowler (21:12):On that point, how do you ensure your marketing teams have the right capabilities for success?Natalia Ball (21:19):Well, that's a big priority for me as CGO is one of my main jobs is to make sure that we're building capabilities for today and for the future. So in my team, we have a strong capabilities program where each and every one of the people on my team owns a capability and owns making sure that we get best in class content training and as well as the tools, because it's not only the knowledge, it's also the tools in order to do that. But the reality is that none of this works unless you are creating a culture of curiosity. And I really want to instill that in myself and in my teams because the industry is changing so fast. The minute you think you have cracked something, there is a new challenge. And the only way to stay fresh, the only way to stay in line with what's happening is to be curious. Whenever you don't know anything, go and ask someone who knows, go and ask questions like really try to learn instead of fearing the change, be curious about the change, and that's the way that we will build future proof capabilities.Ilyse Liffreing (22:22):Beyond ai, how do you see the role of connected commerce in the pet industry? Are there any other channels, for instance, that you're testing out? I'm thinking of are you testing shopping ads on CTV or any of that?Natalia Ball (22:40):Connected commerce is extremely important for us in pet care. The reason for that is because this category is one of the highest engagement categories that there are out there. People are making decisions for living beings, and they need to do deep research in order to make those decisions because they have real consequences. And so people are very engaged in reading through rating and reviews, and connected commerce gives us an opportunity to connect better with pet parents in those moments that matter most. We also, when it comes to pet care, a lot of our products come in huge bags that are hard to carry. So actually the fact that the convenience of those bags getting delivered at home make so that digital commerce becomes really important in our category. And so what we're trying to is to really help consumers navigate the pet parent journey and moving from content to commerce in a seamless way so that they can make the best decisions for their pets and that we are helping them along the journey to make those decisions.Damian Fowler (23:46):Okay, here's another, what's one marketing rule? This campaign, the Caramelo campaign happily ignored.Natalia Ball (23:52):The one rule that we happily ignore is about keeping your distinctive memory structures consistent because pedigree has always had a golden retriever on its pack. But with the Caramel campaign, we thought that it would be hypocritical of us to feature a breed dog while we were championing a mixed breed dog. So for the first time ever in history, we changed our pack and we feature a caramel, and this made the news again. And this was a huge bold move that we made and that made the campaign even more authentic and more powerful.Ilyse Liffreing (24:28):Now we have a fun one for you. Personal one really. Are dogs better than cats when it comes to brand lift?Natalia Ball (24:36):Oh, when it comes to brand lift, well, actually both are great for brand Lift. We actually have studies that show that when you feature cats or dogs in advertising, attention significantly increases emotional connection, significantly increases. This is why you see a lot of brands that are not in the pet care space featuring cats and dogs. They are both fantastic. Cats are more powerful in meme culture, as you probably know. They are huge in meme culture. And then dogs are some of the biggest stars in social media today. Some of the biggest accounts on social media are dogs accounts. So we are lucky that we get to work in this beautiful category because people want to see dogs and cats. I myself have a dog. My dog's name is Bella. She's been with us for three years and she's great. But the more I work in this category, the more I'm falling in love with cats as well because they are so particular and so unique. So yeah, both are fantastic.Damian Fowler (25:45):And that's it for this edition of The Big Impression.Ilyse Liffreing (25:47):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (25:54):And remember,Natalia Ball (25:55):You can do good in the world, you can drive the business, and you can be creative.Damian Fowler (26:00):I'm Damian.Ilyse Liffreing (26:01):and I'm IlyseDamian Fowler (26:01):And we'll see you next time.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on The Bookshop at the End of the Internet, I'm chatting with author Andy Honda, the creative mind behind the charming children's series Koa's Ruff Life. Inspired by her real-life rescue pup, Koa—a lovable Rhodesian Ridgeback—Andy's stories follow his adventures across New York City. From the Central Park Zoo to Bryant Park to Christmas in the city, each book celebrates the small, magical moments she and Koa share, sprinkled with fun NYC facts to spark curiosity in young readers. In our conversation, Andy opens up about her unexpected path from science to storytelling, the joy she finds in writing for kids, and the meaningful volunteer work she and Koa do in children's hospitals and special‑needs schools. Tune in to hear about Andy's journey, Koa's adventures, and the love letter to NYC behind this delightful series.

Want a drive that actually feels like driving? We chart Texas routes that reward focus and finesse—FM 170 along Big Bend Ranch State Park with vast desert sight lines, the short-but-epic Palo Duro descent into red rock, Devil's Backbone across Hill Country ridges, the razor-tight Park Road 37 by Medina Lake, and the legendary Twisted Sisters with its switchbacks, blind crests, and breathtaking ranchland vistas. You'll get practical advice on when to go, what to watch, and how to prep so the only surprise is the view around the next bend.Then we flip the script and explore the wild side of automotive branding. Porsche's chef-level knives, Honda's quietly brilliant HondaJet, BMW and McLaren's high-end bicycles, Peugeot's heritage pepper mills, Toyota's loom-to-engine lineage, Mercedes' limited surfboards, and Bugatti's carbon fiber furniture show how engineering DNA travels from test tracks to kitchens, oceans, and living rooms. We dig into why these products make strategic sense—and where they're pure theater for the superfan.To ground it all, we share a hands-on review of the Lexus RX 450h Plus. The PHEV powertrain delivers smooth, satisfying acceleration and real-world efficiency, wrapped in a distinctive design that stands out from copycat SUVs. Inside, the minimalist cabin feels premium and calm, though we still want a few more physical controls for eyes-up driving. With up to 3,500 pounds of towing capacity, thoughtful packaging, and that excellent Mark Levinson sound, the RX 450h Plus competes credibly with the GLE and X5—especially if your routine fits the electric range sweet spot.If you're mapping a Hill Country loop, chasing bluebonnets, or just curious why a car brand would build a pepper mill, this episode brings the roads, the rationale, and the road test. Enjoyed the ride? Follow, rate, and share the show with a friend who needs a new route or a new knife—then tell us which Texas road is calling your name.Be sure to subscribe for more In Wheel Time Car Talk!The Lupe' Tortilla RestaurantsLupe Tortilla in Katy, Texas Gulf Coast Auto ShieldPaint protection, tint, and more!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---- ----- Want more In Wheel Time car talk any time? In Wheel Time is now available on Audacy! Just go to Audacy.com/InWheelTime where ever you are.----- -----Be sure to subscribe on your favorite podcast provider for the next episode of In Wheel Time Podcast and check out our live multiplatform broadcast every Saturday, 10a - 12nCT simulcasting on Audacy, YouTube, Facebook, Twitter, Twitch and InWheelTime.com.In Wheel Time Podcast can be heard on you mobile device from providers such as:Apple Podcasts, Amazon Music Podcast, Spotify, SiriusXM Podcast, iHeartRadio podcast, TuneIn + Alexa, Podcast Addict, Castro, Castbox, YouTube Podcast and more on your mobile device.Follow InWheelTime.com for the latest updates!Twitter: https://twitter.com/InWheelTimeInstagram: https://www.instagram.com/inwheeltime/https://www.youtube.com/inwheeltimehttps://www.Facebook.com/InWheelTimeFor more information about In Wheel Time Podcast, email us at info@inwheeltime.com

The biggest news and controversy before the season starts has undoubtedly been the compression issue with Merc engines. The teams that have been secretly lobbying the FIA in the background like Honda and Audi feel like they maybe behind before the eve of the new season! This episode explains what is at the heart of this row !

我是一個熱情的人資工作者，我熱愛棒球也愛富邦悍將。與富邦的淵源從俊國熊到興農熊到興農牛到義大犀牛再到富邦悍將。感謝大叔野球543給我這個機會經營這個非官方的Podcast，目的在於提供一個同溫層讓富邦球迷互相取暖。本節目純閒聊、不中立、不專業。歡迎大家一起來聊天閒聊。 【本節目所使用的音樂由富邦悍將球團授權播出。】 來拜年啦！祝大家馬到成功！富邦馬上總冠軍！ === 大叔野球543 的贊助方案在嘖嘖上架囉，請聽眾們多多支持： https://www.zeczec.com/projects/BaseballUncle543 這是一個主要聊台灣棒球的Podcast節目，我們沒有精闢的解說，也沒有專業的數據，就是幾個愛棒球的大叔和聽眾們一同喇賽、一同嘴砲~~ 大家可以在相關的 Podcast APP 收聽我們的節目，希望大家可以介紹給喜愛棒球的朋友們。 如果喜歡我們的節目，也希望大家可以在 Apple Podcast 專區給我們五顆星。 有興趣合作的廠商歡迎私訊或email聊聊 email：baseballuncle543@outlook.com IG：baseballuncle543 FB：大叔野球543 －－－－以下為 SoundOn 動態廣告－－－－ 新感覺夾心土司 多種口味隨心挑選 讓你隨時隨地都有好心情 甜蜜口感草莓夾心、顆粒層次花生夾心、濃郁滑順可可夾心 主廚監製鮪魚沙拉、精選原料金黃蛋沙拉 輕巧美味帶著走，迎接多變的每一天 7-Eleven多種口味販售中 https://sofm.pse.is/8qlvps -- Hosting provided by SoundOn

Join Ivoclar (AND US!) this February at LMT Lab Day in Chicago. Ivoclar will be offering 16 different educational lectures over the three-day event, giving dental professionals plenty of opportunities to learn, connect, and grow. Visit labday.com/Ivoclar to view the full schedule and register, and be sure to stop by and see the Ivoclar team in the Windy City. Walking the Lab Day Chicago floor? Make it worth it. Stop by the FOLLOW-ME! hyperDENT booth (E-27, East Hall) and take part in their Milling Roadmap—a quick, scavenger-hunt-style activity that leads you to key milling partners like Axsys, Imagine, DOF, and Roland. Collect stamps at booths you're likely visiting anyway and get entered to win some great giveaways—including this year's grand prize: a foldable Honda electric scooter. You're already walking the floor. Now it might carry you. Come see and talk to Elvis and Barb at all these amazing shows coming up in 2026* Cal-Lab Association Meeting in Chicago Feb 19-20 https://cal-lab.org/ LMT Lab Day Chicago Feb 19-21 https://lmtmag.com/lmtlabday Dental Lab Association of Texas Meeting in Dallas Apr 9-11 https://members.dlat.org/ exocad Insights in Mallorca, Spain Apr 30 - May 1 https://exocad.com/insights-2026 This week we finally sit down with the one and only Matthew Douglas — technician, educator, denture-setting machine, former Affordable legend, past DLAT president, and all-around force of nature out of Texas. Matt's story starts with baseball. A promising career cut short by a hip injury (the “Bo Jackson thing,” as he calls it) led him to find a different path — one that started at TSTI in Waco and ended up shaping thousands of dentures, dozens of labs, and one of the fastest-growing state dental lab associations in the country. From living in an RV at the end of an airport runway while in school… to learning how to tear down porcelain ovens and rebuild lathes… to mastering ambidextrous denture setups with a soldering iron (yes, really), Matt built his foundation the old-school way. And he built it fast. We dive deep into his 12-year run with Affordable Dentures — managing high-production labs doing 60+ arches a day, training technicians across the country, helping open over 200 sites, and eventually becoming a regional leader. He shares what it takes to build systems that move that kind of volume — staggered lunches, zero idle time, and a whole lot of hustle. From there, Matt takes us through Barksdale Dental Lab, the early days of All-on-4, learning analog conversion workflows before digital streamlined everything, and why zirconia has changed the long-term game for full-arch restorations. When Matt returned to Texas and got involved with the Dental Laboratory Association of Texas (DLAT), the show had about a dozen booths. Today? Over 100. He breaks down how restructuring leadership, empowering the right people, removing outside management costs, and reinvesting in members transformed DLAT into one of the strongest state meetings in the country. If you want to grow your business, you need clear insight into what's happening inside your operation and across your customer journey. That's where Icortica comes in. At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next. Plus, the Icortica team is incredibly responsive and feels like a true partner in our success. If you're serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow. Join us at exocad Insights 2026, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting. Barb and Elvis will be on site bringing you exclusive interviews, plus don't miss the FIRST 5k run on the coast! And of course, cap it all off with the legendary exoGlam Night under the stars. Tickets are limited. Visit exocad.com/insights-2026 and use code VFTBPalma15 for 15% off.Special Guest: Matthew Douglas CDT.

One of the legends in the Honda parts sellers and someone who has bailed me out on more than one occasion Marcus from Heeltoe automotive. We touch on the start of his story into the racing scene and his love of Honda's. We touch base on what my opinion is the best shifter for the D/B series shifter the fastline shifter and what new offerings are for it. We also touch on his new initiative called "shift-up". Marcus is a true Honda head, and we cover weather or not he is a trash panda car enthusiast.

Die erste echte Testwoche der Formel-1-Saison 2026 liegt hinter uns und Aston Martin hat alle schockiert. Laut Lance Stroll sei man vier Sekunden hinterher, Fernando Alonso wirkte nicht zufrieden und es könnte durchaus wieder an Honda liegen - oder doch an Adrian Newey, dem Aero-Gott der Königsklasse? Dennis Lewandowski und Kevin Scheuren wagen den Blick zurück auf interessante drei Tage in Bahrain, gehen die Teams alle mal ab und geben ihre Einschätzung zu dem, was sich vielleicht ab Mittwoch verfestigen oder verflüchtigen wird. Viel Freude mit der Ausgabe! Euer Feedback ist uns wichtig! Ihr könnt uns über verschiedene Kanäle erreichen und mich anderen F1-Fans in ... *** Diese Folge enthält Werbung *** Immer gut fahren – mit der Allianz Kfz-Versicherung. Erlebe Top-Service zum Top-Preis – schon ab 89 € im Jahr. Mehr Infos auf allianz.de/kfz und persönlich in deiner Nähe.Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.

Here at Oxley Bom, everyone knows that the thing we're most famous for are our 'charming' personalities. Like, we can promise we don't physically bite - but that's about the limit of what we can guarentee. So you'll understand when I say it is a great honor to have an actual returning guest to our show! Who is this dauntless fellow? Why, it's the awesome Livio Suppo! For those not in the know (or those who haven't listened to our interview two years ago) we should probably tell you that Livio is an actual real-life legend in the pit, leading teams for Ducati, Honda and Suzuki. Oh, and he worked with some small riders like Casey Stoner and Marc Marquez. I don't know, you might have heard of them...So get ready to hear some insights from our man on the inside – but be warned, because this week we're taking no prisoners! Want more? Visit our website or support us on Patreon. With big thanks as always to Brad Baloo from The Next Men and Gentleman's Dub Club for writing our theme song. Check out The Nextmen for more great music! 

Send a textThe 2026 F1 rules are finally hitting the track—and the drivers are not holding back. Welcome back to the paddock! In this episode, Greeny and the Cheese break down all the chaotic action from Part 2 of the 2026 Formula 1 Pre-Season Testing in Bahrain. With the new engine regulations officially in effect, teams are dealing with massive power drop-offs, and we dive into Max Verstappen and Fernando Alonso's brutal feedback on the extreme "lift and coast" battery management. Is Formula 1 turning into "Formula E on steroids"?Could this be the year Lewis Hamilton secures his elusive 8th World Championship during his second season with Ferrari? We look at Scuderia Ferrari's impressive reliability and massive lap count, while also analyzing Mercedes' potential sandbagging tactics. Plus, we discuss the shocking struggles of the Aston Martin Honda project despite their massive investments and high-profile new hires. Finally, we size up the mid-field, preview the new Cadillac team's entry, and unpack Charles Leclerc's unexpected Pokémon fandom revealed during the Super Bowl.Episode Highlights:The 2026 Engine Drama: Drivers are running out of battery power three-quarters of the way down the straights, forcing massive RPM drops. We break down Nico Hulkenberg's struggles in the Audi to highlight the issue.Driver Frustrations: Max Verstappen and Fernando Alonso are furious about the new driving style required to manage the battery.Hamilton's 8th Title?: Ferrari has looked incredibly reliable by running the most laps across the Barcelona and Bahrain tests. We discuss if Lewis Hamilton's historic "second-year" trend could bring him a championship in red.Aston Martin's Nightmare: Despite new facilities and Adrian Newey's arrival, Aston Martin's new Honda power plant looks like a disaster so far.Mid-Field Battles & Cadillac: Haas is surprisingly looking like a contender for 5th place, Williams and Alpine are showing promise, and the brand-new Cadillac team is expected to start at the back of the grid.Leclerc's Pokémon Secret: A hilarious breakdown of Charles Leclerc being outed as a Pokémon fan during the Super Bowl halftime show. Don't forget to subscribe and leave a 5-star review! We'll be back in two weeks for our ultimate 2026 Season Preview before the lights go out in Melbourne.#F1 #Formula1 #F12026 #F1Testing #MaxVerstappen #LewisHamilton #ScuderiaFerrari #MercedesAMGF1 #AstonMartinF1 #HaasF1 #CadillacF1 #Motorsport #F1Podcast #CharlesLeclerc #pokemonSupport the show

This week on America on the Road, Jack Nerad and co-host Chris Teague deliver two very different road tests: a long look at the ultimate Land Rover Defender and an in-depth examination of the Honda CR-V TrailSport. In addition, they conduct a timely interview on Kia's newest compact car and take a clear-eyed look at where the auto market is heading in 2026.

Surprise! Author Thom Shubilla swings by camp to discuss his new book! It details the colossal production of King Kong vs. Godzilla (1962), the involvement of Ishiro Honda, Tsuburaya, Forrest J. Ackerman, and Linda Miller (who worked with Honda on King Kong Escapes) and more. Full of insight, it's a love letter to both Kong and Godzilla - the most colossal beasts the world has ever known. Talk about famous monsters of film land!Plus, we ask Thom's opinions on everything from King Kong (1976) to Godzilla (1998). We can't thank him enough for his work, time, and fandom.And thank YOU for joining this special episode! Follow us on patreon.com/campkaiju, leave a rating and review, follow on Instagram, send an email at campkaiju@gmail.com, or leave a voicemail at ⁠⁠⁠(612) 470-2612⁠⁠⁠.We'll see you next time for Blacula (1972) with guest host, Shawn Pryor! TRAILERS AND CLIPS King Kong vs. Godzilla (1962); Bell, Book and Candle (1958); Ganja & Hess (1973); Blackenstein (1973); Godzilla (1985); King Kong (1976); Godzilla (1998); King Kong Escapes (1967); Frankenstein Conquers the World (1965); The Incredibly Strange Creatures Who Stopped Living and Became Mixed-Up Zombies!!? (1964)SHOUT OUTS & SPONSORSSubstack ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Film Criticism by Matthew Cole Levine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Plays by Vincent S. Hannam⁠⁠⁠⁠⁠⁠⁠Zack Linder & the Zack Pack ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Classic Horror Film Board - Rondo Award Nominating!Documentary about animator Drew FriedmanKing Kong vs. Godzilla - buy the book here!Camp Kaiju: Monster Movie Podcast. King Kong vs. Godzilla - "The Most Colossal Conflict the Screen Has Ever Known" by Thom Shubilla. Hosted by Vincent Hannam, Matthew Cole Levine © 2026 Vincent S. Hannam, All Rights Reserved.

It's audio from The Week In IndyCar YouTube show! TOPICS: The new engine supply extensions for Chevy and Honda plus details on their manufacturer charters. NEW show stickers and retro racing memorabilia: ThePruettStore.com EVERY episode is graciously supported by the Justice Brothers and TorontoMotorsports.com. If you'd like to join the PrueDay podcast listener group, send an email to pruedayrocks@gmail.com and you'll be invited to participate in the Discord chat that takes place every day and meet up with your new family at IndyCar events. Play on Podbean.com: https://marshallpruett.podbean.com/ Subscribe: https://marshallpruettpodcast.com/subscribe Join our Facebook Group: https://www.facebook.com/MarshallPruettPodcast [WTI]

HABLANDO ACELERAO, EN ESTE PODCAST TE PONDRÁS AL DÍA DE TODO LO QUE ESTÁ SUCEDIENDO EN LA FÓRMULA 1 Y MOTORSPORTS.Síguenos en instagram @puertoricoracingsportsBUSCA NUESTRA TIENDA www.prracingshop.com Busca nuestro website de noticias www.prrsnews.comModelos a escala www.topdiecaststore.comMercancia de F1 con @oteromotorsports Auspiciado por :High Category, los mejores productos para el cuidado de tu auto.Síguelos en instagram @highcategory#f1 #formula 1 #podcast

This week on Electrek's Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time, that includes a fun new automatic shifting e-bike from Trek, a whole host of potential new e-bike laws from around the US, a study that shows the impacts of e-bike use on the brain, Fly mopeds get in more trouble, Honda has a new low-cost electric motorcycle design, and more. The Wheel-E podcast returns every two weeks on Electrek's YouTube channel, Facebook, Linkedin, and Twitter. As a reminder, we'll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in. After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps: Apple Podcasts Spotify Overcast Pocket Casts Castro RSS We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming. Here are a few of the articles that we will discuss during the Wheel-E podcast today: Trek shifts itself with a new 28 MPH car-replacing e-bike Scientific study shows e-bikes benefit a surprising part of the body Why another US state is preparing a 10 mph e-bike speed limit While some US states try to kill e-bikes, one is pushing more kids onto them Why Boston wants to ban some residents from using e-bikes Popular electric mopeds in US found not street legal, forcing recall Honda patent reveals new ultra-simple, low-cost electric motorcycle Here's the live stream for today's episode starting at 9:00 a.m. ET (or the video after 10:00 a.m. ET): https://www.youtube.com/live/A54urCFrF-U

WWJ auto analyst John McElroy reports the US Olympic bobsled team is getting some help from Honda's wind tunnel in Ohio to find ways to be aerodynamic.

(00:00-29:02) – Query & Company opens on a Thursday with Jake Query and producer Eddie Garrison discussing the Brooklyn Nets out-tanking the Indiana Pacers last night in the final game before the All-Star break. They point out that Rick Carlisle was trying his best to tank, but the players on the court had it going last night for Indiana. Jake also shares the news that IndyCar has reached deals with Honda and Chevy to continue manufacturing engines for the series. (29:02-36:49) – Last night the Butler Bulldogs hung in there versus the UConn Huskies but fell short at the end. Jake highlights Braylon Mullins deciding to go to UConn over Indiana and explains why Butler is struggling to compete in the Big East based off what Dan Hurley said last night. (36:49-46:51) – The first hour of the show concludes with Jake sharing some more thoughts on what Dan Hurley said last night about Thad Matta and the Butler Athletic Department. (46:51-1:15:30) – Mac Engel from the Fort Worth Star & Telegram joins the show and his conversation with Jake Query starts with him sharing a story on flying in Bon Jovi’s plane. Jake asks Mac about what he has seen from Josh Hoover at TCU the last three years, reveals how much money he believes that Hoover got to go to IU, doesn’t believe that Mark Cuban is actually going to buy the Dallas Mavericks back, gives his perspective on whether the Dallas Mavericks are going to try and tank to get a top-four pick. (1:15:30-1:20:27) – Dan Hurley had some comments on TNT following UConn’s win about Butler, but he took it to another level after the game in his postgame media session. Jake plays what one of the best college coaches had to say. (1:20:27-1:29:56) – At the end of the previous segment, Jake reacts further to what Dan Hurley had to say after the game about Thad Matta. He wonders how Butler can compete in the Big East without having the help of a division-one football program bringing in more students or money for the athletic department. (1:29:56-1:55:40) – Mike Niziolek from the Bloomington Herald Times joins Jake Query to discuss the nine Hoosiers that are heading to the NFL Combine in a couple of weeks, evaluates if Fernando Mendoza is worthy of being the first overall selection in the draft, identifies D’Angelo Ponds as one player that has grown the most underneath Curt Cignetti’s tutelage, and previews the upcoming challenge for the Indiana Hoosiers against the Illinois Fighting Illini this weekend. (1:55:40-2:06:35) – Earlier in the day, there was IndyCar news that was shared about the future of two engine manufacturers. Jake highlights what that news was, and Eddie plays what Bill Self said this afternoon about Darryn Peterson’s injury luck. (2:06:35-2:13:05) – Today’s show closes out with Jake sharing his thoughts on what Bill Self said about his star freshman and JMV joins him in studio to preview his show!Support the show: https://1075thefan.com/query-and-company/See omnystudio.com/listener for privacy information.

Wait, who exactly owns Indian now?  Polaris stock has gone up over $5 a share and they've appointed former HD guru Mike Kennedy to run it. The divestiture comes as Polaris refocuses on its core off-road vehicles and snowmobiles, citing Indian's 7% share of total revenue and a reported 30% drop in sales since 2020https://www.facebook.com/share/r/1MycgmeCDM/https://labusinessjournal.com/finance/carolwood-takes-helm-of-indian-motorcycle/#:~:text=Andrew%20Shanfeld%2C%20a%20Carolwood%20principal.,the%20first%20quarter%20of%202026.New Retro Release: Czech brand Jawa Moto revealed the 730 Twin, a modern-retro middleweight that signals a shift toward more performance-oriented designs. So what? Well, this isn't made in India by mahindra. It's actually made in Prague! https://www.rideapart.com/news/786062/jawa-730-twin-preview-specs-features/$285,000 For a Honda? https://www.visordown.com/news/first-ever-honda-cb750-arrive-america-sells-eye-catching-sumHow about $71,000 for a flying dragon? There were only 4 versions available Gold/Purple, Silver/Purple, Green/Purple, and Blue/Dark Blue.https://www.mecum.com/lots/540152/1972-honda-cl350-k4-blue-flying-dragon/?aa_id=355947-0Buell scores a $10,000,000 US federal loan. What does this mean for the SuperCruiser? Buell claims to have taken 6000 pre-orders for this bike, they also claim to have sold $120,000,000 worth of them (which is 4633 bikes). They've just started rolling off the line, where can you buy one? https://www.rideapart.com/news/785905/buell-10-million-dollar-federal-loan-super-cruiser/Marshall Thompson will  be joining us, he's just been to Viet Nam, and I'm sure he'll have a lot of stories for us. Support the showRemember folks...Ride Fast and Take Chances! check out our Youtube channel at https://www.youtube.com/c/ClevelandMoto

This week's episode: IndyCar announces multi-year extensions with Chevrolet and Honda as engine manufacturers for 2027 and beyond. Chevy and Honda each will receive a charter for an entry for 2028 and beyond as well. 

The much anticipated news of Honda and Chevy returning to INDYCAR for the future was broken today let's discuss what it means for the future of the sport the teams and the latest of course with our favorite game of speculation, Dale Coyne Racing and Prema

- Mercedes In Dangerous Downward Slide - Nissan Braces for $4 Billion Loss - Geely, BYD and VinFast Bid for Nissan-Mercedes Mexico Plant - BorgWarner Develops Turbine Generator for Data Centers - China Car Sales Plunge as EV Subsidies Vanish - VW ICEs Perform Well While Model Y Sales Crash in China - Price War: China Bans Selling Cars Below Cost - Honda Lends Team USA Its Wind Tunnel

- Mercedes In Dangerous Downward Slide - Nissan Braces for $4 Billion Loss - Geely, BYD and VinFast Bid for Nissan-Mercedes Mexico Plant - BorgWarner Develops Turbine Generator for Data Centers - China Car Sales Plunge as EV Subsidies Vanish - VW ICEs Perform Well While Model Y Sales Crash in China - Price War: China Bans Selling Cars Below Cost - Honda Lends Team USA Its Wind Tunnel

Solemos asociar las listas de espera con objetos de lujo extremo o superdeportivos de edición limitada. Sin embargo, la historia del automóvil nos revela una realidad muy distinta: en muchas ocasiones, el coche más deseado no ha sido el que más corre, sino aquel que simplemente no se podía fabricar al ritmo que la sociedad lo necesitaba. Desde la necesidad más básica de movilidad hasta el consumo impulsivo, hoy recorremos las historias de aquellos vehículos que agotaron la paciencia de generaciones enteras. La estafa del sueño alemán: El KdF-Wagen (1938) Antes de que el mundo lo conociera como el Volkswagen Escarabajo, nació como el KdF-Wagen. El gobierno nazi ideó un sistema de ahorro mediante el cual los obreros pegaban sellos de 5 marcos en una cartilla semanal. La promesa era sencilla: al completar el pago de 990 marcos, recibirían su vehículo. Utilidad social frente al dinero: Citroën 2CV (1948) Tras la Segunda Guerra Mundial, Francia necesitaba moverse. El Citroën 2CV, despreciado inicialmente por la prensa, se convirtió en un éxito absoluto entre la población rural. La lista de espera alcanzó los seis años, pero lo fascinante fue el criterio de entrega. Pierre-Jules Boulanger, director de Citroën, instauró una selección ética: se dio prioridad absoluta a parteras, veterinarios, médicos rurales y agricultores. El Rastrojero: Orgullo e ingenio argentino (1952) En Argentina, la falta de divisas para importar vehículos llevó a la creación del Rastrojero. Fabricado por la estatal IAME utilizando motores de tractores sobrantes de Estados Unidos, este vehículo se convirtió en el símbolo del trabajo en la Pampa. Su dureza y fiabilidad generaron una demanda tan masiva que las listas de espera se contaban por años. El SEAT 600 y la picaresca española (1957) El 600 fue el motor de la libertad para España, pero la fábrica de la Zona Franca en Barcelona no podía seguir el ritmo del país. Para entrar en la lista de espera, que superaba los dos años, había que adelantar una fianza de 20.000 pesetas. Esto dio lugar a un fenómeno muy particular: el mercado secundario de "turnos". Quienes recibían la notificación de entrega y no podían o no querían el coche, vendían su derecho a compra a precios desorbitados. El Ford Mustang y la histeria americana (1964) En Estados Unidos, el lanzamiento del Mustang no generó una lista de espera convencional, sino una auténtica fiebre colectiva. Ford esperaba vender 100.000 unidades en un año; vendieron 22.000 el primer día. Los concesionarios vivieron escenas de caos absoluto, con clientes durmiendo dentro de los coches de exposición para evitar que otros se los llevaran. El Trabant 601: Una vida entera esperando (1964) En la República Democrática Alemana, la economía planificada llevó el concepto de espera al extremo del absurdo. El Trabant, con su carrocería de duroplast y motor de dos tiempos, tenía una lista de espera de entre 12 y 17 años. Esto creó una economía invertida: un Trabant usado costaba el doble que uno nuevo, simplemente porque el usado estaba disponible de inmediato. Crisis del petróleo y el Honda Civic (1973) Cuando la crisis del petróleo de 1973 golpeó a Occidente, los enormes motores V8 americanos se volvieron insostenibles. Honda apareció con el Civic, un coche que "gastaba como un mechero". La demanda fue tal que los concesionarios en EE.UU. introdujeron los "Market Adjustments": sobreprecios de hasta el 40% que los clientes pagaban sin rechistar con tal de no seguir arruinándose en las gasolineras. Mercedes-Benz W123: El taxi que no se devaluaba (1976) El antecesor del Clase E fue víctima de su propia excelencia. Su reputación de indestructible hizo que la lista de espera oficial en Alemania llegara a los tres años. Al igual que ocurrió con el Trabant, pero en un mercado libre, los ejemplares con un año de uso se vendían más caros que los nuevos en el concesionario. La lotería nacional del Nissan Figaro (1991) En el Japón de la burbuja económica, Nissan lanzó el Figaro, un pequeño descapotable de diseño retro. La previsión era de 8.000 unidades, pero recibieron 300.000 solicitudes. Ante la imposibilidad de gestionar una lista de espera de décadas, la marca optó por una solución salomónica: sortear el derecho a compra. Toyota Land Cruiser 300: El reto del siglo XXI (2021) Incluso hoy, con toda nuestra capacidad industrial, el deseo sigue superando a la oferta. El lanzamiento del Land Cruiser 300, sumado a la crisis de microchips, provocó esperas de cuatro años.

With Valentine's Day around the corner, I invited my favorite guest, my wife Becky. A conversation about marriage, faith, and the everyday practices that sustain a life together. After 21 years of marriage, four kids, a few dogs, and so many different seasons of life, we reflect on what it really looks like to follow Jesus Monday through Saturday as a couple.   This episode is honest, lighthearted, and deeply personal. A reminder that strong marriages aren't built on grand gestures, but on faithful habits lived out in everyday life.   Whether you're married, dating, or simply longing for a faith that holds up beyond Sundays, this conversation is for you.   Thanks to our amazing partners on this episode:  First Interstate Bank has a mission to help people and their money work better together. They do this by ensuring clients can manage their money conveniently wherever they are while also providing the friendly service. They have over 300 locations throughout 14 states! For more information and to find a location near you, visit https://www.firstinterstatebank.com/   Vern Eide Motorcars is a growing employee-owned company that offers sales, service, and financing of automotive, motorcycle, and power sports lines, including Acura, Ford, Chevy, GMC, Honda, Hyundai and Mitsubishi brands. Whether you live locally or across the country, visit https://www.verneide.com/   Subscribe to Life Between Sundays on YouTube and watch the full episode: youtube.com/@adamaweber  Sign up for The Crew: https://www.adamweber.com/thecrew

This episode is brought to you by Daytona Bike Week and hosted by Arthur Coldwells. *  *  *  *  * Teejay Adams recently rode the latest Honda NC750X DCT with Dual Clutch Transmission. This ADV-styled streetbike with its parallel-twin engine is perhaps easily overlooked, yet as with all Hondas it turned out to be remarkably capable. By the way…at $9,499 it's also surprisingly inexpensive, especially considering the incredible Honda technology that is packed into this fast and fun motorcycle. *  *  *  *  * We're almost upon the 85th Annual Daytona Beach Bike Week, definitely the event that you absolutely must not miss, especially if you've weathered the recent Arctic freeze. Yes! It's time to throw off the cold and visit sunny Florida! From February 27th to March 8th, the riding season starts in Daytona Beach, Florida. Legendary Bike Week rides include historic Main Street to Midtown; the scenic A1A Highway; and the Ormond Beach Scenic Loop. If you love racing then Daytona International Speedway has a jam-packed schedule: The 56th annual  Daytona Supercross; the Progressive American Flat Track; Daytona Short Track; and of course the historic Daytona 200. And while you're there, don't forget to visit Teddy Morse's Daytona Harley-Davidson, the U.S. 1 corridors, and the rest of Volusia County. For information about Daytona Beach Bike Week including lodging, events, vendors, parking and more, go to OfficialBikeWeek.com *  *  *  *  * Have you heard the latest news from Insta360 about the new Ace Pro 2 Supercross Edition bundle? It's an awesome partnership between Insta360 and the SMX World Championship, created with world champion Jett Lawrence. The bundle features the Insta360 Ace Pro 2 action camera. It includes 8K AI-powered video, a large sensor and Leica lens creating 4K 60fps video. It also has a PureVideo Mode for low light conditions. It's waterproof, has a 180-minute battery that fast-charges, and it supports 1TB microSD cards. As well as the camera, the Supercross Edition bundle includes a Helmet Chin Mount, two Flexible Adhesive Mounts, a Lens Guard, and a 128GB microSD card. So head over to Insta360.com and use promo code ULTIMATE. *  *  *  *  * In this episode's snippet, I chat with Mike Wells of ‘Old Vintage Cranks', a Royal Enfield dealer in Ontario, Canada. Old Vintage Cranks recently won the Royal Enfield BTR Build-Off competition in the flat track category. The Royal Enfield Build-Off is a spin-off of the Build.Train.Race program, where dealers across North America created a dream version of either a road race or flat track motorcycle using the Royal Enfield INT650 as the base bike. Winning the flat track Build-Off is quite an accomplishment for Old Vintage Cranks, and Mike gives us some insight into what went into the build. Mike also gives a big shout out to Amanda of Black Widow Custom Paint for doing such an exemplary job, that no doubt helped them in their big win.   *  *  *  *  * In the second segment this episode, Teejay chats with James Tonna of the newly launched Joe Rascal brand. James and his partner Barry Fitzpatrick launched Joe Rascal in August of last year, but they are already making serious headway with the acquisition of three Harley, and one Ducati, dealership in Melbourne, Australia. As if that wasn't remarkable enough, James has also created Joe Rascal Racing with three riders in the upcoming Baggers race series, during six of the MotoGP rounds this year.  Joe Rascal also now has a Ducati Australian Supercross team, with others soon to follow. It seems their tagline “Go Joe Rascal fast” isn't just a catchy saying, ‘cos they're sure not wasting any time. *  *  *  *  * Here's a quick reminder to leave us your comments on our social media—we're on all the usual platforms at Ultimate Motorcycling. We love hearing your feedback… so good or bad, please let us know what you think. If there's something you'd like us to cover, we'd love to hear those ideas too!   @ultimatemotorcycling  @UltimateMotoMag  @UltimateMotorcycling  producer@ultimatemotorcycling.com

There will be a new face in the FBS for the 2026 season as FCS powerhouse North Dakota State is making the leap. The 10-time FCS National Champions will be joining the Mountain West Conference. Andy Staples and Steven Godfrey discuss if they think this is the right move for the Bison. The guys chat about what exactly the team is giving up to make this move, what they have to gain, and if they think North Dakota State can be successful. Plus, they also discuss the latest in the Charles Bediako case. He is no longer eligible to play for Alabama after a judge denied his most recent injunction request. Andy and Godfrey discuss what this means going forward.Then, the guys take a quick look at the NFL in comparison to college football. Sam Darnold culminated his redemption story with a Super Bowl ring this season. Once the third pick in the NFL Draft for the New York Jets, Darnold struggled for much of his career. After being a back-up in San Francisco, he found success as a starter for the Minnesota Vikings and now is a Super Bowl champion with the Seattle Seahawks. Andy and Godfrey look at the college landscape and discuss if there are any transfer quarterbacks that may have a similar redemption story in 2026. Later, the guys continue to look at the transfer quarterbacks, but through a different lens. Last episode, Godfrey compared Fernando Mendoza to a certified, pre-owned Honda. This was meant as a compliment. Now, they look at the transfer quarterbacks for 2026 and compare seven QBs to used cars. Find out what the comparisons are for Rocco Becht, Kenny Minchey, Drew Mestemaker, Austin Simmons, DJ Lagway, Darian Mensah and Byrum Brown.Get your college football news here with College Football Enquirer.0:00:00 - North Dakota State heads to the FBS26:12 - Charles Bediako no longer eligible34:17 - What transfer QB can have a Darnold-like redemption season49:30 - Comparing transfer QBs to used cars49:45 - Rocco Becht comparison52:24 - Kenny Minchey comparison54:10 - Drew Mestemaker comparison55:43 - Austin Simmons comparison56:51 - DJ Lagway comparison58:58 - Darian Mensah comparison1:00:06 - Byrum Brown comparison Subscribe to the College Football Enquirer on your favorite podcast app:

Former factory Honda mechanic and manager tells us about the stories behind Honda, David Bailey, the works bikes, RC, Holland and more.

It's EV News Briefly for Monday 09 February 2026, everything you need to know in less than 5 minutes if you haven't got time for the full show.Patreon supporters fund this show, get the episodes ad free, as soon as they're ready and are part of the EV News Daily Community. You can be like them by clicking here: https://www.patreon.com/EVNewsDailyUSED BEV SALES JUMP 45.7% IN 2025 https://evne.ws/4rIriuT JLR LINES UP SMALLER ELECTRIC RANGE ROVER FOR 2026 https://evne.ws/3MeXN56 BYD UPDATES ATTO 3 FOR EUROPE WITH EVO https://evne.ws/3OlzpiJ BYD ATTO 3 EVO SWITCHES TO RWD, 800V https://evne.ws/4aH1lGp BYD SETS 2027 TARGET FOR SOLID-STATE CELLS https://evne.ws/3Mtk2Ee HONDA SEEKS EV STRATEGY RESET AFTER LOSSES https://evne.ws/4qNwayl MAZDA PRICES 6E FROM £38,995 IN UK https://evne.ws/46KskP1 SOLID-STATE BATTERY RACE SHIFTS TO US PILOT LINES https://evne.ws/4r6X7Ob FUUSE WINS DUAL CERTIFICATION FOR LAMPPOST CHARGING https://evne.ws/4c6pbNh MCMURTRY OPENS GLOUCESTERSHIRE FACTORY FOR SPÉIRLING https://evne.ws/4aHeJua

Join Ivoclar (AND US!) this February at LMT Lab Day in Chicago. Ivoclar will be offering 16 different educational lectures over the three-day event, giving dental professionals plenty of opportunities to learn, connect, and grow. Visit labday.com/Ivoclar to view the full schedule and register, and be sure to stop by and see the Ivoclar team in the Windy City. Walking the Lab Day Chicago floor? Make it worth it. Stop by the FOLLOW-ME! hyperDENT booth (E-27, East Hall) and take part in their Milling Roadmap—a quick, scavenger-hunt-style activity that leads you to key milling partners like Axsys, Imagine, DOF, and Roland. Collect stamps at booths you're likely visiting anyway and get entered to win some great giveaways—including this year's grand prize: a foldable Honda electric scooter. You're already walking the floor. Now it might carry you. Come see and talk to Elvis and Barb at all these amazing shows in 2026* Cal-Lab Association Meeting in Chicago Feb 19-20 https://cal-lab.org/ LMT Lab Day Chicago Feb 19-21 https://lmtmag.com/lmtlabday Dental Lab Association of Texas Meeting in Dallas Apr 9-11 https://members.dlat.org/ exocad Insights in Mallorca, Spain Apr 30 - May 1 https://exocad.com/insights-2026 This week we sit down with Michael Joseph, a London-based lab owner whose journey through dental technology is anything but traditional. From delivering impressions on a scooter through the streets of London to completely rebuilding his lab as a fully digital operation, Michael shares a candid, honest look at what it really takes to survive—and thrive—in today's dental lab landscape. Michael walks listeners through his early days pouring hundreds of stone models by hand, navigating education with dyslexia, and eventually earning his degree in dental technology. After years at the bench, he pivoted into dental sales, working with companies like Orascoptic, Sirona, and Skillbond/Argen—experience that gave him deep insight into materials, equipment, and the business side of dentistry. That sales background ultimately fueled his return to lab ownership and helped him build a strong network of clinicians from day one. The conversation takes a powerful turn as Michael opens up about the challenges of Brexit, COVID, staffing losses, and personal upheaval that nearly ended his lab altogether. Instead of quitting, he made a bold decision: gut the lab completely and rebuild it from the ground up as a fully digital operation. Investing heavily in milling, printing, Exocad, and workflow automation, Michael shares how committing to systems, protocols, and vertical integration transformed not just his lab—but his mindset. Elvis and Barb dig into Michael's digital workflows, including photogrammetry, full-arch immediate load cases, remote design teams, LMS integration with GreatLab, and why reliability and consistency are the real competitive advantages. Michael also explains how peer referrals—not ads—became his strongest growth engine, and how simplifying communication with dentists through WhatsApp, QR codes, automation, and self-booking systems has completely changed the way his lab operates.### If you want to grow your business, you need clear insight into what's happening inside your operation and across your customer journey. That's where Icortica comes in. At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next. Plus, the Icortica team is incredibly responsive and feels like a true partner in our success. If you're serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow. Join us at exocad Insights 2026, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting. Barb and Elvis will be on site bringing you exclusive interviews, plus don't miss the Women in Dentistry Lunch, celebrating career growth, wellbeing, and the real stories shaping our profession. And of course, cap it all off with the legendary exoGlam Night under the stars. Tickets are limited. Visit exocad.com/insights-2026 and use code VFTBPalma15 for 15% off. Starting the year strong in the dental lab isn't about goals—it's about results. Predictable productivity is what drives real profitability, and unpredictability is costly when remakes rise and production slows. That's why labs rely on Roland DGA's DGSHAPE milling solutions. With consistent accuracy, minimal downtime, and automation you can count on, systems like the DWX-53DC deliver reliable output day after day—making ROI measurable and growth predictable. See consistency in action at LMT Lab Day Chicago, Booth I-20. Choose DGSHAPE. Crafted with Japanese precision. Trusted by dental professionals worldwide. Learn more at rolanddental.comSpecial Guest: Michael Joseph.

If you've ever thought about buying and riding a vintage motorcycle, this is the year you'll want to listen to Chasing the Horizon! We're engaging experts skilled in restorations, custom builds and motorcycle maintenance to give you the low-down on exactly what owning a vintage bike requires. Join custom builder Eli Carver for a discussion on a more traditional approach to restorations. The news checks in on Indian, Honda, Verge, the Women Riders World Relay and more. Chasing the Horizon is brought to you by Schuberth Helmets, ROX Speed FX, Wunderlich America and the BMW Motorcycle Owners of America. Get all the links for our guest and the news on the show notes page on chasingthehorizon.us.

Today, Sam sits down with Steve Hoggle, General Manager at Honda of Lake City and Sarah Copp, Director of Major Accounts at Lotlinx to pull back the curtain on the "Moneyball" strategy of modern automotive retail. While many dealers are still relying on gut instinct and "emotional buying" at auction, the nation's top-performing groups—including the $11 billion Morgan Auto Group—have shifted to a predictive, VIN-specific model. We explore how Honda of Lake City achieved a staggering 4:1 used-to-new sales ratio and why the traditional "channel-first" marketing approach is often a recipe for wasted spend and aged inventory. Learn how to identify "at-risk" vehicles the moment they hit your lot and discover the AI-driven tools that allow managers to see around corners before a car becomes a liability. This episode of the Car Dealership Guy Podcast is brought to you by Lotlinx. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ https://lotlinx.com/LotGPT/ Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 01:41 What are the used car buying challenges? 03:28 How to make data-driven decisions? 07:33 How does LotLinx help dealerships? 24:08 How are inventory strategies changing? 24:37 Why is VIN-level detail important? 26:41 How does a team manage used cars? 30:10 How does AI optimize ad spending? 37:15 What is AI's future in dealerships? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The $6,000 Harley-Davidson, Honda's automatic clutch, the "vicious" KTM 990 RC R superbike, and much, much more are discussed as Zack and Spurg preview the most exciting motorcycles, tech, and industry shifts coming in 2026! We also have an "Am I the A-hole" debate involving a delivery robot and a parked Harley… and we're joined by gear expert Pat McHugh to discuss the future of hearing protection: Cardo's active noise-canceling helmet. Check out more from RevZilla: Common Tread: News, opinions, and written reviews RevZillaTV: Bike reviews, How-To's, and product videos

Save at FXRRacing.com with Pulpmx30 code and also thanks to Firepower Parts and Maxxis Tires. Dan Bauch is a lawyer and worked for Honda for a long time. In this pod he talks about terminating a factory rider contract, logos on a rider jersey, Nicky Hayden, special cases he's worked on, Honda team itself, the Mirtl case and more.

In episode 2001, Jack and Miles are joined by comedian and producer of the monthly Facial Recognition Comedy show, Pallavi Gunalan, to discuss… Why Was Lindsey Graham Drunk On Fox News Twice Over The Weekend? Nancy Mace Is Not Okay, Philly DA Larry Krasner Is Talking That Sh*t, The Jurassic Park-Themed Super Bowl Ad Really Missed The Point Of Jurassic Park and more! Why Was Lindsey Graham "Drunk" On Fox News Twice Over The Weekend? I’m not going to say Senator Graham is drunk because that would be unprofessional Lindsey Graham was slurring his words again on "Fox News Sunday" this morning...Is he spiraling? Sad! Nancy Mace Is Not Okay: “Something’s broken. The motherboard’s fried. We’re short-circuiting somewhere.” 'A CGI Embalming' — Xfinity's Jurassic Park Super Bowl Ad Features Digitally De-Aged Sam Neil, Laura Dern, and Jeff Goldblum Xfinity’s Jurassic Park advert is a digital de-aging nightmare. So who made it? Jurassic Park Super Bowl commercial's de-aged actors, ranked from least to most bizarre-looking What If Jurassic Park Worked Out Great? Comcast Xfinity’s Super Bowl Ad Takes a Guess Original Jurassic Park Stars Return to Solve the Sci-Fi Masterpiece’s Entire Plot in Seconds for Super Bowl Commercial The Jurassic Park Xfinity Super Bowl Commercial Is A Nostalgia Play Gone Nightmarishly Wrong Nedry Really Wasn't The Jurassic Park Villain You Remember Welcome to Jurassic Park. Now powered by Xfinity. Xfinity hack affects nearly 36 million customers. Here's what to know. Thousands of Comcast workers win $7.5 million settlement in wage and hour lawsuit Judge rejects $7.5M Comcast settlement resolving ‘systemic’ FLSA violations The biggest star of Super Bowl LVII commercials? Nostalgia. Honda 2012 Super Bowl Commercial, Matthew’s Day Off Hellmann’s mayonnaise, Meg Ryan and the allure of ‘nostalgia marketing LISTEN: Deli Kan by Melike ŞahinSee omnystudio.com/listener for privacy information.

The guys discuss modern car interiors with screens, and how the driving experience compares to cars of the past. Who does interiors right, and who does interiors badly? They debate single-car autobahn choices for Joshua in Germany, whose back is hurting from the long distances. Then, Brandon in TN has a perfectly sorted garage. So why is he looking for what's next? Social media questions ask how to make road trips better for your girlfriend, will there be more competition in the small-truck segment, and will the guys ever be back on Motor Trend TV? Audio-only MP3 is available on Spotify, Apple Podcasts and 10 other platforms. Look for us on Tuesdays if you'd like to watch us debate, disagree and then go drive again! 00:00 - Intro 00:21 - Prelude Video Is Coming! 01:57 - Genesis Reveals Off-Road X Scorpio Concept + Desert Editions 05:36 - 2027 Mercedes-Benz S-Class Introduced 12:05 - Honda 3.5L V6 Engine Recall 14:25 - Topic Tuesday: Screens Suck. Also, Interior Design Hits And Misses 47:53 - EDD & HOD National And European Adventures 2026 51:25 - Car Debate #1: Long, High-Speed Autobahn Commute 1:04:04 - Car Debate #2: In The Name Of Research 1:17:04 -  Car Conclusion #1: On The Edge Of Self-Restraint 1:19:57 - Car Conclusion #2: Will Volvo Ever Bring Back Performance? 1:21:54 - Audience Questions On Social Media Rate and review us on Apple Podcasts, and subscribe to our two YouTube channels. Write to us your Topic Tuesdays, Car Conclusions and those great Car Debates at everydaydrivertv@gmail.com or everydaydriver.com Learn more about your ad choices. Visit megaphone.fm/adchoices