Let's Talk Amazon Advertising

Today we talk about the opportunity on Amazon in 2020. Is it too late? I will discuss why I believe there is still an incredible opportunity ahead. 

This approach will not only rank your products, but also make sure you stay there. So many people are still trying the old broken techniques that does NOT work anymore such as giveaways! I am going to also share with you why Amazon shut giveaways down. They way to win on Amazon is you have to put yourself in Amazon's shoes and understand what the most important factor is to rank your product, how much money will this product make AMAZON. Also I will get into techniques such as outside traffic to help you rank. Outside traffic is the most underrated business strategy on Amazon today. Needing help with your product launch? Check us out at www.optmyads.com - Use Discount Code YOUTUBE50%OFF when scheduling your consultation to get everything half priced.

IN today's episode, we discuss how advertising is making up so much real estate on Amazon. In most cases, PPC sales have now surpassed all organic sales in a specific niche. It is more important than ever to become an expert at Amazon PPC. 

In today's episode, I am covering a awesome new feature for brand registered sellers. Posts by Amazon. This feature allows us to re-use our social media content which feeds into product detail pages with in our categories. If you haven't started using Posts by Amazon, today's podcast is a MUST.  More about the Author:  Matthew Campbell is a successful 7 figure Amazon seller. He now is co-founder of a digital marketing agency OptMyADS which manages amazon advertising, social media ads, Google ads, Website SEO, and much more. As the former head of Finance and Analytics of a large corporation, Matthew and his agency focus on big-data analytics to discover the most cutting edge techniques withing the digital agency platform. Needing help with your brand awareness? Learn more at www.optmyads.com  

In today's episode I discuss how I am managing my budgets. This is a short snip of how to manage the spend a little differently to make sure your earning the most profits over the next 2 weeks of peak season. 

In today's episode, I will walk you through 4 easy steps to optimizing your auto campaigns. We will focus on reducing waist spend, placement, and targeting. 

In today's episode, we will discuss the my success story on Amazon. I wanted to share how I came from the 9-5 corporate grind (more like 7-7), to having success with our brand and creating our Amazon advertising agency. The life for this Amazon seller has had its up's and down's, however, the dream of success always won. 

In episode 3, we will discuss the different types of keywords as well as the importance of how each need to be managed differently. Also, we dive into for Amazon FBA seller's of when is enough data to make decisions.If you have ever been unsure when to stop bidding on a specific keyword, this episode is for you. 

We take a look at the new advertising feature Amazon Attribution. We discuss how big of a roll attribution can play into non-Amazon traffic to your Amazon store. You do not want to miss this as we will discuss how this tool can change the way you advertise off-Amazon.

Welcome to Episode 1 of Let's Talk Amazon Advertising. Your host Matt Campbell will be talking about the latest Amazon trends as well as different advertising strategies.  In today's episode, Matt discusses the latest down trend in sales and what could be the drivers of this decline. Also, a look at some high-level strategies to help combat this dip.