Show note LINKS JimCockrumCoaching.com - Get a free session with a business consultant on our team at 1-800-994-1792 / 1-801-693-1688 or TEXT US at 385-284-7701 (US & Canada only for Text) ALL of our coaches are running very successful businesses of their own based on the models we teach here! We've been setting the standard for excellence in e-commerce and Amazon seller coaching since 2002 with over 7,000 students served! Hundreds of our successful, happy students have been interviewed on our podcast! ProvenAmazonCourse.com - the comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life! KICKSTART Bootcamp - Brand New to Amazon and REPLENS? All students of the provenamazoncourse.com course who've not yet made their first REPLENS sale will benefit greatly from this series of live (and recorded of course) zoom group sessions with a coach - it's only $39! Contact Support@SilentSalesMachine.com for details especially if you are a PAC student. ProvenBrandedBundles.com - Learn to set up ASIN's (listings on Amazon) that belong ONLY to you and contain recognized, popular brand names! This all new training for FALL of 2023 is finally being released to the public after helping many of our top coaching students achieve multips six figures in sales PER MONTH on their branded bundles! https://silentjim.com/podcast - episode 554 Ignore the Amazon “buy box” more if you want to sell more Amazon replens SilentJim.com/updates - get an alert on your smartphone each time we have a new podcast episode or free training event! Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We love to capture the best moments from these Monday night sessions for you and turn them into a podcast episode. Questions and comments: Jim gives an overview of the My Silent Team team and community and how we are all here to help one another - it's the abundance vs scarcity approach! Jim discusses creating multipacks and warns against new sellers doing this. HIs recommendation instead is to do the Amazon 101 course in PAC, the Replenishable model and then the Kick Start Bootcamp. A listener asks Jim about his Bitcoin talk at the conference, which was not recorded due to A/V issues, however, Jim recommends a book called The Bitcoin Standard (by Saifedean Ammous) and has also recorded a Biblical defense of Bitcoin. Silentjim.com/BB to watch a video Robin Joy and Jim talk about Replens and the 4th quarter! If sellers have taken a break from selling toys, now is a great time to revisit them now that many of the safety certificates have been submitted A new seller asks Jim to elaborate on what the following terms mean: RA (retail arbitrage) and Replens (the model). He also asks Jim to discuss FBA vs FBM and which is recommended Jim discusses the process of getting ungated and mentions categories that are good for new sellers to start with. Also, in the MST Facebook group, the hourglass icon at the top right corner of the page can be used to search for “ungated” or “ungating” for many posts discussing this further Jim discusses how a toy can be a replen and the importance of reading Keepa to determine if it is a good ASIN to sell on. Podcast Episode #369 for additional Keepa training Jim reassures the listeners that it does not need to be a big deal when Amazon changes their policies because it happens with frequency. Sellers just need to be ready to pivot, roll with the changes A seller outside the US asks Jim if the Kick Start Bootcamp is helpful for those who sell from outside the US and use a prep center. Jim explains what it means to sell on underserved ASINs and how to identify those with Keepa. Jim prefers to use the phrase “test worthy ASIN!”
Discover the game-changing product that's helping individuals rake in $40K every single week. No prior experience? No worries. In this video, we break down the strategy and show you step-by-step how to get started today. This might be your ticket to financial freedom. Don't miss out!▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Amazon AntiTrust Lawsuit Roundtable with Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson Today, I am joined by Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson. The topic of this roundtable is the lawsuit filed by the FTC which has been gaining momentum over the last few days. Key parts of the lawsuit Anti-Discounting Measures: Amazon's fair pricing policy makes it impossible for sellers to offer lower prices on competing platforms. Prime Eligibility: It's claimed that Amazon conditions a seller's ability to have their products marked as "Prime" on using Amazon's fulfilment service, which can be costly. Search Result Biases: There are concerns that Amazon might be prioritising its own products in search results, even if other products are of better quality. High Fees for Sellers: The FTC points out that Amazon charges various fees to sellers, which can amount to nearly 50% of their total revenues. Degrading the customer experience by replacing relevant, organic search results with paid advertisements—and deliberately increasing junk ads that worsen search quality and frustrate both shoppers seeking products and sellers who are promised a return on their advertising purchase. Amazon's surmised response? Amazon is contesting a lawsuit filed by the Federal Trade Commission (FTC), arguing that the lawsuit is misguided and would, if successful, harm consumers and the many businesses that sell on Amazon. 1. *Customer-Centric Innovations:* - Amazon believes its innovations and customer-centric focus have benefited consumers through low prices and increased competition in the retail industry. - The company has cooperated with the FTC in the past and respects its role in protecting consumers and promoting competition. 2. *Misguided Lawsuit:* - The current lawsuit by the FTC is seen as a radical departure from its role, with Amazon arguing that it is misguided and would force Amazon to engage in practices that actually harm consumers and businesses, such as featuring higher prices and making Prime more expensive and less convenient. 3. *Allegations of Anticompetitive Practices:* - The FTC alleges that Amazon's pricing practices, Fulfilment by Amazon offering, and Amazon Prime are anticompetitive, revealing a fundamental misunderstanding of retail by the Commission. - Amazon argues that its model is pro-competitive, and the lawsuit could negatively impact consumers and businesses selling on Amazon. 4. *Low Prices and Competitive Offers:* - Amazon is proud of the low prices and competitive offers it provides to customers and has enabled third-party businesses to sell their products alongside Amazon's. - The company invests in tools and education to help third-party businesses offer competitive prices and does not highlight or promote offers that are not competitively priced. 5. *Support to Independent Sellers:* - Amazon has lots independent businesses selling on its platform and provides support and services to help them succeed. - The company has invested billions in resources and services to support sellers at every stage of their journey, providing them with data, insights, and various features to manage their businesses effectively. 6. *Fulfilment by Amazon (FBA):* - FBA is an optional service where Amazon handles product storage, packaging, shipping, returns, and customer service, allowing sellers to focus on growing their businesses. - Amazon argues that FBA is competitively priced and offers significant benefits to independent businesses, contributing to job creation and investments in the economy. 7. *Innovation and Amazon Prime:* - Amazon continues to innovate to delight customers, with Prime being a prime example, offering more than just free shipping. - The company has invested in making Prime better for customers, achieving faster shipping speeds and allowing sellers to offer Prime shipping on their own sites, which has been beneficial to both consumers and sellers. 8. *Thriving Retail Industry:* - Amazon operates in a vibrant and varied retail industry where over 80% of all retail products are still bought in physical stores. - The company argues that the FTC's complaint grossly mischaracterizes the retail industry and ignores the dynamic competition that benefits consumers, with numerous options available to consumers and sellers. - Amazon sees itself as a part of a massive and robust retail market and not as a monopolistic entity, with the FTC attempting to narrowly define markets to make Amazon appear more dominant than it is. 9. *Commitment to Consumers and Sellers:* - Amazon is proud of its role in spurring low prices, innovation, and competition across retail. - The company fundamentally disagrees with the FTC's allegations and approach to antitrust, vowing to contest the lawsuit and continue inventing to put consumers and businesses first. - Amazon believes that the FTC's approach, if successful, would harm consumers, hurt independent businesses, and upend long-standing and well-considered doctrines. Final Summary: Amazon is defending its practices and innovations, asserting that they have always been in favor of consumers and sellers, providing low prices, options, and competition in the retail market. The company sees the FTC lawsuit as fundamentally flawed, misrepresenting the retail industry and Amazon's role in it. Amazon is committed to contesting the lawsuit, maintaining that the success of the FTC in this case would result in anti-consumer and anti-competitive outcomes, harming both consumers and the independent businesses selling on Amazon.
We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Five takeaways from America's landmark lawsuit against Amazon https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html The FTC's lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response Walmart Marketplace Increases Third-Party Seller Activity https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/ Indonesia bans e-commerce transactions on social media in major blow to TikTok https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html Amazon to invest up to $4 billion in AI startup Anthropic https://techcrunch.com/2023/09/25/amazon-to-invest-up-to-4-billion-in-ai-startup-anthropic/ Walmart Deals Holiday Kickoff sales event will coincide with Amazon's Prime Big Deal Days https://www.wvtm13.com/article/walmart-deals-holiday-kickoff-october/45318835# An update on Prime Video https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads Up to tenth of Amazon shoppers in Great Britain ‘bribed' by sellers to offer good review, poll finds https://www.theguardian.com/technology/2023/sep/28/up-to-tenth-of-amazon-shoppers-in-great-britain-bribed-by-sellers-to-offer-good-review-poll-finds Amazon's biggest competitor gets bad grade from the BBB https://www.kiro7.com/news/local/amazons-biggest-competitor-gets-bad-grade-bbb/QAGKNI77WZDWTOXMEHSNEDGVUQ/ Shopify invests in wholesale platform Faire https://www.reuters.com/business/retail-consumer/shopify-invests-wholesale-platform-faire-2023-09-27/ Eligible Walmart Marketplace sellers can use Walmart's Self-Serve Marketing portal in Seller Center to invest in Search Engine Marketing (SEM) and promote their products in Google search results through Shopping Ads. https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011195 We aren't stopping at that! Don't miss our spotlight discussion on how you can unlock more profits with Helium 10's Managed Refund Service. This new service aims to recover funds for sellers from Amazon errors by identifying and submitting recovery claims on behalf of the sellers. Lastly, Carrie Miller gives us the training tip of the week about how to see which ASINs are the most clicked and bought from Amazon Brand Analytics data but inside Helium 10. It's a packed episode, so buckle up! n this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:51 - Amazon FTC Lawsuit 03:25 - Walmart Marketplace Increases 03:51 - Amazon Holiday Inventory 04:18 - Seller Fulfilled Prime 05:21 - TikTok Shop Trouble 06:20 - Manage Experiments Update 06:55 - Amazon AI Move 07:45 - Walmart Holiday Deals 08:27 - Prime Video Ads 09:45 - Incentivized Reviews Rampant 11:06 - Temu Trouble 11:45 - Shopify Wholesale 12:57 - Walmart Google Ads 14:15 - Try Helium 10's New Managed Refund Service 15:30 - ProTraining Tip: How To See Brand Analytics Data Inside Helium 10 Transcript Bradley Sutton: Amazon replies to the FTC lawsuit. Walmart marketplaces on the rise. Tiktok shop is having trouble in Southeast Asia, manager experiments gets an update. Walmart holiday deals coming. Incentivize reviews are going crazy in the UK. These stories and much more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, bradley Sutton, and this is a show that is our Helium 10 Weekly Buzz, where we give you a rundown on all the news stories that are going on in the Amazon, walmart, e-commerce world and we also give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, tons of articles out today, so let's go ahead and hop right into it. The first article here is actually from CNN Business and it was a five entitled five takeaways from Amazon's landmark lawsuit, or America's landmark lawsuit against Amazon, and you know, they weren't too far off in this article. Bradley Sutton: I remember last week I talked about how ridiculous some of these articles were, like just people not understanding even what was going on in the Amazon. And basically it's you know. They're kind of summarizing and saying that, hey, this landmark case targets Amazon's retail platform, alleging that it's harm shoppers and sellers alike at a massive scale. All right Quote. It has a self-reinforcing cycle of dominance and harm. The plaintiffs claim oh, my goodness gracious, and it has. Amazon is running an illegal monopoly in ways that are paying off for Amazon, but at a great cost to tens of millions of Americans of households and hundreds of thousands of sellers. All right now Amazon, you know, check out the CNN article. It talks about the you know five takeaways you know from it. But Amazon replied in another article that we also have linked in the comments and entitled the FTC's lawsuit against Amazon would lead to higher prices, slower deliveries for consumers and hurt businesses. Hmm, if we only didn't say that, like weeks ago, like anybody who actually knows anything could have told you this that there's nothing good that's gonna come out of this for Amazon sellers nor Amazon buyers. And this article that Amazon releases, kind of like in reply to this FTC lawsuit kind of, you know, talks about that how, yeah, if this goes through, it's gonna make Prime more expensive, it's gonna have more shipping fees or more fees for sellers, et cetera. And it's kind of funny, like some of the things that you know I talked about was how Amazon kind of like I guess you can say, punishes sellers for having lower prices on other marketplaces. Some sellers don't like I mean to me, like it is what it is, you know, like we should be having, you know, same, similar prices, you know across the board. But even, let's say, an Amazon seller thought that was a bad thing. You know, if this FTC lawsuit is for the public, like Amazon is making sure that people, you know, don't gouge customers on the platform. You know, like sellers like like no, hey, if it's cheaper outs outside there, you should have a cheap price on Amazon. But how is that harming the consumers? You know, maybe, maybe could be considered harming the sellers, but you know the millions and millions of prime members now get the benefit of having low prices. So it's like Amazon, or the FTC, is like talking out of like two sides of its, of its mouth there. So it's kind of interesting. Bradley Sutton: So the next article actually switching to Walmart is from Forbes and says Walmart marketplace in increases third-party Seller activity. Not many stats and figures from here, just the writer here is talking about how there's a lot more investment in advertising in this Q4. He expects sellers to have a lot more sales on Walmart Compared to the past, as Walmart's really been expanding their focus on third-party marketplace. Next article here this is from seller central dashboard, just as a reminder to send in FBA and MCF inventory by October 26 before a holiday deal events. So there's less than five weeks left. So like, if you're trying to to have something you know, go for black Friday, cyber Monday deals you actually need to have your inventory in by October 26th. So that's. That's actually not that that far away, so well in advance. Bradley Sutton: Next article is a reminder that seller fulfilled prime is coming back. All right, so seller fulfilled prime, it's gonna be without that 2% fee that we talked about earlier before. We're gonna have a blog later today or tomorrow You'll see at Helium 10 comm forward slash blog that talks about how to enroll in seller fulfilled prime. Me I'm not gonna roll it like I have. You know I don't ship too much stuff. So like there's no way. I'm not gonna use Amazon FBA you know like for to try and get the prime back. Remember to do prime badge for seller fulfilled prime. You've got to have a way to ship to like same day, next day or two-day delivery, including weekend delivery. Obviously, I can't. You know most of us can't, can't do that, but some of you bigger sellers out there who have, you know really good, you know shipping agreements with companies. You might want to take advantage of this and then for your fulfill by merchant you can actually get a prime badge now. So just look out for that announcement or that blog and it's actually gonna be officially announced by Amazon In a couple of days. You'll see some big comms coming out of Amazon about seller fulfilled prime, but you'll be able to get that blog before the Amazon announcement on our blog later today or tomorrow. Bradley Sutton: Next article today we're gonna talk about is actually coming out of Indonesia, all right, and it says Indonesia bans e-commerce transactions on social media in a major blow to tick tock. So Indonesia is actually the biggest you know platform for tick tock in Southeast Asia. I believe. It has something like a hundred and twenty, a hundred and twenty five million monthly active Users and tick tock shop has, you know, released worldwide. But now the government is saying no, you can't have e-commerce and social media together. So you're gonna have to, you know, within the next week or so I forgot when the deadline is you're gonna have to, like, take tick tock shop out and make it a separate app. So this will be interesting to follow, like if something like this happens in other marketplaces and that's gonna be obviously a big blow to tick tock shop. I don't foresee that happening here in in America, but you know kind of is gonna hurt tick tock shop for those who are trying to sell Products in Indonesia. Bradley Sutton: The next article here was also from seller central. It says expand single asin AB test to multiple stores. So now, with manage your experiments, you're gonna be able to run separate AB tests on your asins across multiple stores, all right. So, like to different marketplaces in different regions, you can kind of see how how imagery works, you know, between you know, like Amazon Canada, amazon USA, etc. And you can add, like, for example, it says a brand logo to your a plus content to see performs performs differently in different countries, to pay on how well Established your brand is. Bradley Sutton: A next article here is from tech crunch entitled Amazon to invest up to four billion in AI start startup and Anthropic all right, so this you know a anthropic is this startup who's kind of making waves in the industry. You know that I've heard about them a while back, but you know the interesting thing here. You know we've been talking for a long time that that it's gonna AI Generative AI is gonna definitely change the the shopping experience and that's gonna affect sellers. Andy Jassy, amazon's CEO, says Amazon believes this deal can improve many customers experiences short and long term through our deeper Collaboration with Anthropic. So, again, improve many customer experiences All right. So again, ais. That's gonna change the way people shop eventually on Amazon and that means it's eventually gonna change the way that you know we sell or sell on Amazon. Bradley Sutton: Next article is just from a local TV station, but we talked about this before. It's kind of funny that you know every time Amazon does something, you know Walmart might reply and do something similar or vice versa. You know we're in a competitive matchup here, so this article is entitled Walmart Deals Holiday Kickoff Sales Event Will Coincide with Amazon's Bing Prime Day deals All right. So it's not you know big or Amazon's big deal days, All right. It's Walmart deals holiday, all right. So this is actually happening a little bit earlier than big, big deal days. It's coming on the end from the ninth to the 12th and it's available even to non-Walmart Plus sellers or what non-Walmart Plus buyers? It'll be available to. Bradley Sutton: Next article from Amazon, an update on Prime Video. So you know, prime Video has a lot of like you know, tv shows and and and movies and different things, and so they they talked about some of their, their. You know what they've achieved lately with Amazon Prime Video. But the key is that in early 2024, amazon Prime Video shows and movies will include limited advertisements. All right, and there's going to be a people are going to have to pay $2.99 a month if they don't want to see these ads. But again, you know, anytime we talk about you know advertisements coming on Amazon. You know properties, whether it's in store or other ways. It's eventually another way to get your products in front of of buyers. All right, it's new ways. Bradley Sutton: You know a lot of people are watching Amazon Prime Video. What was that? It's like a, not Game of Thrones, but it's like a Lord of the Rings prequel or something like that. I think was on Prime Video. But you know millions of people watch that. Imagine, you know, somehow for the people who aren't paying that $2.99, you know they're seeing an ad for a coffin shelf on there. I don't think you know we are big enough to advertise on Game of Thrones or or Lord of the Rings or anything like that, but just shows you an example of what could be possible in the future. You know, if you are a big enough seller you could start having your ads potentially on some of these big TV shows from Amazon Prime Video. Bradley Sutton: Now an interesting article from the Guardian in the UK. It says up to a 10th you know, 10% of Amazon shoppers in Great Britain were found to have been bribed by sellers to offer a good review. So they pulled 1500 adults who had bought from Amazon in the UK in the past 12 months and they all got like like gift card offers or free products or refunds in order to cheat the system. This article said all right. So you know Amazon obviously does not want anybody having, you know, any kind of incentivized reviews you know happening. So there's a lot of sellers who are breaking the rules. They're probably going to get caught. You know a lot of them. Some of them. Don't get caught. But don't don't try this, guys, all right. So it also said that 4% of those polls said that they were offered a reward for changing a negative review to a positive one. All right. So, like, how did they even get a hold of that that customer? It's kind of a interesting All right. So you know UK government is looking into how to tackle this a little bit more, but it'd be curious to see what you know how this is in the US. You know, I just ordered a ring light or something and I got like a little gift card saying, hey, you know, try to or not a gift card, but a little card, insert card offering a gift card to to like, have a positive review. So this kind of stuff still happens. But, guys, don't do it. Don't do it, not worth it, not worth it. Bradley Sutton: Our next article here is from Kiro7. It was just about a Temu, all right. So it says Amazon's biggest competitor gets bad grade from the BBB. Temu is not Amazon's biggest competitor, first of all, but not a thousand. You know it's the number one app on on Google and Apple, yeah, okay. So in that sense, maybe it's it's an Amazon competitor, but you know, Temu sales are very low compared to Amazon, but according to the Better Business Bureau, they've received a thousand recent you know complaints about the service. But you know, like what do you expect when you're getting like a $2 address or something like that? But it's probably one of the many reasons why nobody you know Amazon sellers. Amazon itself isn't really concerned with Temu being too much of a threat. Bradley Sutton: Switching platforms. Now Shopify invested this week into a wholesale platform called Fair. You know, a lot of people knew about Fair, a place where people can get wholesale products but now Shopify is investing there and it wants to see this startup adopt Shopify technology for its clients. All right, so. Fair was founded in 2017. It's valued at $12 billion. That's a pretty big company. It's now going to become the recommended wholesale marketplace for Shopify merchants. All right, so this is going to make it easy for Shopify merchants to find wholesale buyers and also enable retailers to source from Fair's network of brands. It's kind of interesting because, for example, fair said the most popular search filter on its platform is not on Amazon. Bradley Sutton: All right so you know hey if they're going to find some stuff for Shopify that's only on Shopify and not on Amazon. You know this. This kind of like a match seems to be made in heaven. It'll be interesting to see if you know how this changes, how Shopify sellers sell. You know, let me know in the comments below if you are selling on Shopify and you know this is good, if you're going to start, you know, perhaps maybe selling your products on the Fair platform. A last news article was from Walmart seller help. It's actually interesting. They have a. They're launching self-service search engine marketing. Say that three times fast. All right Now, basically, eligible Walmart marketplace sellers can use this portal in Seller Center to invest in search engine marketing. Bradley Sutton: So you're going to be able to do Google shopping ads. Now, I don't know too much about this stuff, but I could be wrong. But I believe that this is like. These are like those. You know, when you search a keyword in Amazon or in Google, at the very top right there would be those ads where you can like, click directly into the results and it'll go directly to the storefront you can buy the product. I don't believe Amazon is available for this. So this is another potential advantage you can have of, of doing Google ads, where it can go directly to your store, right there in the shop, the shopping ad section of Google. So you know, if you're a Walmart seller, go into a Seller Central, you can create campaigns right now. You can even bulk create it and then we have the article here linked in the comments below if you want to get more information on this. Bradley Sutton: So, whoo, a lot of articles today, a lot going on in the ecommerce world. Quick, quick note. You know, if you missed it, last week Helium 10 launched a reimbursement service. So a lot of you guys are ready to use refund genie where you can, you know, download reports for your loss and damage things from Amazon, things that Amazon might owe you money on, and you're able to go ahead and, and you know, file your own claims and get your money back. But now we have a service that is designed to where we're going to do the work for you, you know, for a percentage of it, and we'll also find other money that you know, refund genie, you know it's not looking for. So if you want to find out more information about this, the service is actually free, you know, to use. We only can get money if we get money for you, and some sellers are getting thousands and thousands and thousands of dollars back by using it. So if you'd like a free demo of it or to get more information, go to h10.me/mrs h10.me/mrs to be able to sign up for a free demo. Alright, now let's go into a quick training tip of the week from Kerry, talking about how you can see who's getting the most clicks and the most purchases from brand analytics. But right inside of Helium 10 Cerebeo, Carrie, take it away. Carrie Miller: Did you know that you can see click share and conversion share within Cerebro? That's right. If you have your Helium 10 account connected to seller central and you have a diamond and above, you can actually see this click share. So it's a really great tool when you're doing your keyword research. So the first thing you want to do is you want to log into Cerebro. So I've done a multi search here. It doesn't matter really the position for this particular strategy, but usually I always like to make sure my own, mason, is first, so I can compare it to all others. But if you scroll down here, you can actually see that we have a whole entire column for ABA, total click share and then conversion share. Okay, so what we're gonna do is we're gonna actually drill into this a little bit more and if you go to let's see here a wooden egg holder, we can click on this graph and get a little bit more details. Now I will say not all of these keywords have information. It really just depends on what is provided in brand analytics, and if it's in brand analytics, we can pull it in here. So it has to have, you know, a good amount of search volume in order to get this information. So let's take a look at wooden egg holder. So if we click on this, we can actually see the last few months or six months or so of click share and conversion share, and you can actually, you know see this this most recent month we're in September right now. We can actually go back to see August and you can click along on this graph and hover along this graph and you can actually see at the bottom there which were the top three Clicked and converted on. So when we take a look at this, you can actually see, okay, this one has an 18% click share and a 19% conversion share. So that's, they're doing something right. That means you know a lot of people are actually purchasing when they do actually click on their listing. This one is, you know, 8% and a conversion share of 6.5 you know they're doing pretty well as well and then 7% and 9.1. So now, if you see, you know a really large click share and pretty much no conversion share, that probably means people are clicking on it, thinking it's something, but they're not seeing what they actually want to buy. So one really cool thing that you can actually do if you want to, you know, see what maybe one of these competitors are doing that has the most click share and conversion share. You can see what they're actually doing by running listing analyzer. Now you can actually go ahead and see it in here and when you click on run listing analyzer or you can go straight to listing analyzer and add things in yourself. Carrie Miller: I'm just going to click on run listing analyzer. Let's see what we have here. Are these the top ones? Yes, these are the ones I want to look at. So I'm going to click on run listing analyzer and I'm going to be able to see all of the information for all three of these listings and includes price. It'll include the images and everything that we really need to know, kind of stacked on top of each other. All right, so all of this data is is now uploaded into listing analyzer from that click share, conversion share, so we can see, maybe, the difference. Okay, so this top one was the topped clicked and we can look at the price. Now it has a pretty good price. It's not the lowest price. This one is actually the lowest price, but you know, between these two especially that does have a lower price, so $20 might be the best. And then another thing you can do is you can take a look at the images and see if there's something that this Particular listing has done that this one didn't. Maybe they did. You know better close-up images here. These one, these have a little bit better lifestyle images. Carrie Miller: So it's kind of a mystery there as to why the first one would get the the most clicks. But usually what you can do is kind of drill down a little bit more into the details and you can see, you know, what people are looking for. Potentially it has to do with the actual structure of the product. This one has a little bit more sturdy look. This one looks a little bit more Shaky and it has a lot more eggs on it. So this one probably fits better into your, into your refrigerator. So there's a lot of different components that can go into that. But you can kind of see it a little bit better when you take a look at the media all stacked on top of each other and then also the pricing. So that is just basics click share and conversion share and ways you can kind of analyze that to see if there are ways that you can improve your listing to get some more click share and conversion share. So check it out and let us know what you think. Bradley Sutton: Alright, thank you very much, Carrie, for that training tip. I hope you guys enjoyed this episode. We'll see you guys next week to see what's buzzing.
Discover the new dropshipping supplier that's making waves in the industry! With a 7-figure track record and a plethora of winning products available on demand, this could be the game-changer for your eCommerce journey. In this video, we'll deep dive into their offerings, explore the products that are trending, and give you a behind-the-scenes look at how to maximize your profits using this supplier. Say goodbye to endless product research and hello to streamlined success!▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
OTC Phenylephrine is in the news! Join Ashlee and David Brushwood as they navigate the convoluted world of OTC decongestants, and the pivotal roles pharmacists play in ensuring patient safety and medication efficacy. During this episode, the two discuss: 1. The role of the FDA in managing GRASE, Generally Recognized as Safe and Effective, medications. 2. The FDA's original decision to include oral Phenylephrine products in the OTC monograph for decongestants. 3. The CARES Act of 2020 and its impact on this efficacy and safety issue.4. The instrumental roles of pharmacists in managing these products and providing the best options to patients. To access the FBA briefing document on the efficiency of Oral Phenylephrine as a nasal decongestant, click here. Follow CEimpact on Social Media:LinkedInInstagramDownload the CEimpact App for Free Continuing Education + so much more!
Aaron and the amazing Luna dive into some pretty tough, real conversations about things that aren't always easy to talk about. But as always they keep it light and try to find business related lessons to pull from it. Here are the big topics: Why Some Women Choose Abortion: breaking down what abortion is and explore why some women make this choice. We keep it age-appropriate and honest.. Unexpectedly Having Kids: Discussing how unexpected pregnancies can happen and what it means for families. Saving Money: sharing simple tips and tricks for saving money that even an 8-year-old can grasp. Teaching financial responsibility early is key! Starting a Company: To tie it all together, getting creative with different ideas for and ways to start a company. Both to help you in the fututre with any unexpected accidents... or to simply help get some outside the box thinking started. The goal is to keep it real, casual, and approachable. We want to empower minds young and old with knowledge and help you hit your goals.
You may know Drake for his chart-topping hits, but did you know he's also ventured into the e-commerce world? In this video, we take an exclusive look inside Drake's real million-dollar dropshipping business on Shopify. Discover the products he's selling, the marketing strategies employed, and the secrets behind the store's massive success. Join us as we unveil the blend of star power and e-commerce prowess!▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Online arbitrage (OA) is a great way to buy inventory online with the purpose of selling that inventory for a big profit on Amazon. With OA being such a popular way to source for Amazon inventory, there are many possible tools that you can subscribe to that promise you both time saved and money made! With so many possible OA tools to use, let's talk about how you can get the most out of your online arbitrage subscriptions. After selling on Amazon for over a decade, we've tried out our fair share of OA subscriptions (including multiple deal lists and many OA tools). We've also done a lot of testing over time and worked hard to find the best of the best. Today on the show we talk about three different types of OA subscriptions and share our seven-step process on how to get the most out of your online arbitrage monthly subscriptions. Our goal for this episode is for listeners to learn how to squeeze out every last drop of profitability and productivity from their online arbitrage subscriptions. Show Notes for this episode - http://www.fulltimefba.com/207 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/
Amazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 Months - - *About Frankie*: Not commonly found in traditional FBA circles like Facebook groups or events, Frankie is an old-school seller who's carved out his unique path in the FBA community. ### The Early Years: Starting on eBay - Frankie shares that he got his start in 2012 on eBay. - Frankie recounts how eBay served as his starting point before Amazon became the juggernaut it is today. - He believes eBay offered essential lessons in understanding marketplace dynamics. ### Frankie's Iconic First Product: The Snood - Frankie reveals he started by selling football snoods that gained popularity among Premier League players. - A spike in sales occurred when the Football Association banned the product. ### Tackling Marketplace Dynamics - Frankie discusses the challenges of maintaining a business amidst stiff competition. - He notes that these hurdles encouraged him to look for more sustainable, unique products. ### Transitioning into Compression Sportswear (early years) - Frankie shifts focus to compression sportswear, a booming category. - Shares his experience visiting the Canton Fair in China to source quality suppliers. - Talks about how he broadened his product range and brand. ### The Jump to Amazon - Frankie initially was hesitant about moving to Amazon due to its complex Flat file process. - Decided to take the leap, which coincided with Amazon becoming a dominant marketplace. ### Building a Brand - Danny questions Frankie about his journey in brand building. - Frankie admits initial resistance to Amazon but couldn't ignore its market significance. - Frankie summarises his journey and the unique aspects of his compression sportswear brand. - *Lemon Market Concept*: A marketplace scenario where product quality is unknown until after the purchase. - *Focus on Sportswear Fabric*: Quality relies heavily on fabric and fit. - *Customer Feedback*: Importance of involving customers in product development. - *Pitfalls of Rapid Scaling*: Discusses how expanding too quickly nearly led him to bankruptcy. - *Decision to Sell Business*: Explored selling the business after a near-decade in operation. - *Brand Milestones*: Overcame cash flow issues between 2014 and 2018. #### The Exit Strategy and Beyond: - Frankie and Danny discuss exit strategy planning, valuations, and Frankie's new ventures post-exit.
Ever wondered if it's possible to make $10K a week with a simple dropshipping product? Dive into this video as we unveil a beginner-friendly approach to ecommerce that made it happen. Whether you're new to dropshipping or looking to amplify your success, this case study will provide valuable insights. Don't miss the strategies, tips, and the one SIMPLE product that turned the tables!▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
If you haven't heard the news, Fitness Business Accelerator is finally open for enrollment! FBA is Jill's signature business course, perfect for those of you in years 0-2 of your online business. Investing can feel scary, so this episode features a sample coaching call recorded directly from an FBA call all about getting your mind right for selling. If you join FBA, you can expect calls either weekly or monthly, talking mindset, motivation, pep-talks, and of course, strategy. Are you an online business beginner and think you could benefit from conversations like this? FBA is open for enrollment until Midnight PST on Thursday September 21st! Don't wait! Join FBA here! https://jillfitprograms.com/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Sales Trends / Sales Estimates New Feature https://www.helium10.com/blog/amazon-sales-trends-sales-estimates/ TikTok Shop to rival Amazon with early Black Friday deals https://www.dexerto.com/entertainment/tiktok-shop-to-rival-amazon-with-early-black-friday-deals-2302091/ Amazon brings generative AI to Alexa https://techcrunch.com/2023/09/20/amazon-brings-generative-ai-to-alexa/ Amazon is hiring 250,000 employees for the holidays, and making its largest ever annual investment in U.S. hourly wages https://www.aboutamazon.com/news/workplace/amazon-hiring-seasonal-holiday-employees Amazon drops planned merchant fee as FTC lawsuit looms https://finance.yahoo.com/news/amazon-drops-planned-merchant-fee-202022592.html Lastly, Carrie Miller shares the training tip of the week on how you can use the BlackBox Product Targeting tab to get new keywords and PPC. Listen in as we share these crucial news, updates, and training that will surely impact your Amazon-selling and E-commerce journey. In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:50 - Amazon Sales Trends Tool 02:48 - Prime Big Deal Days 03:48 - TikTok Shop Black Friday 04:32 - Alexa Generative AI 05:51 - Amazon Hiring 250K 07:00 - 2% Fee Cancelled 08:48 - Listing Attributes 09:30 - Helium 10 On Twitch And Twitter 10:10 - Pro Training Tip: BlackBox Product Targeting Tab 12:27 - Catch Bradley On These Conferences ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon tool for sales estimates makes Helium 10 Chrome extension unnecessary. Prime big deal days is coming. Tiktok shop is starting Black Friday early. A 2% fee going away at Amazon. These new stories and much more on this edition of the Helium 10 Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of the new stories that are going on the Amazon, wall art and e-commerce world and we give you training tips the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. All right, we got a lot of new stories. Let's go ahead and hop right into it. Bradley Sutton: To the first one here that is actually from seller central. You might have seen it in your seller central news section and it's entitled. Customers will now see sales trend For your eligible listings, as product listings for certain categories, including health and personal care, home and sports, will display a sales trend and Basically it's kind of like in the format of 10k plus bought in the last month. In case you guys haven't seen it. You know it's been. They've been doing tests on this a lot. You'll see right here It'll say like 50 plus bought in the past month or a hundred plus. You know the bigger listings will say 10,000 plus and there's been different tests going on Amazon where you might have seen it was weekly. Sometimes it'll show views. But this is now official. This is no longer a test. Amazon is rolling this out. Does that make the helium-tent chrome extension unnecessary for sales estimates? No, it's interesting to note that this is not even a sales estimate. What it is the number of customers that have purchased this product in the last 30 days. So that's just interesting itself. Bradley Sutton: If you want a, if you're a mathematical person or you just want to dive a little bit more into All of the frequently asked questions like is it at a child level? Is it at a variation level? Is it the last 30 days? Is it the last calendar month? You know what does this mean for customers? How come my listing doesn't see it? I do a super deep dive. That's like six in the morning right now when I'm recording this. Bradley Sutton: I stayed up the whole night actually doing this blog. I haven't even slept yet, but if you guys please reward me for my hard work. The data science team did a good job. You know getting me some data and I put together this blog. Go to helium10.com/blog and it should be probably at the top of the search results there, helium10.com/blog. Click on the one about the search or sales trend data and You'll get everything you needed to know and a whole bunch of stuff. You didn't even want to know about this new thing, but it's actually very interesting. I think it could be cool for customers, could be cool for sellers as well. Bradley Sutton: All right, the next news article today is you know, we talked about this a little bit earlier this week, uh, on our Tuesday podcast. By the way, guys make sure to check out that Tuesday podcast. It was a breakdown of the entirety of Amazon Accelerate. Uh, you can catch that episode at h10.me forward slash 493, uh, where we talk about Amazon Accelerate. But anyways, in that podcast I said, hey, prime big deal days is coming. It's going to be October 10th to 11th. It's kind of like you know different kind of prime day. Amazon, you know, says here in the news that you know the, the, the FBA inventory date for prime big deal days has passed. So if you try and get some inventory and now it might not make it, but you can still participate in prime exclusive discounts, uh, coupons. Obviously you know sponsored ads. So I'm just curious what? What are you guys going to be doing for, uh, prime big deal days? Uh, are you doing any lightning deals? You just doing some coupons, heavy PPC. You know it's kind of something newish. You know it's not the regular prime day, so a little bit of uncharted territories, but probably similar to that second prime day that we had last year. All right, uh. Bradley Sutton: Next article up here is from dexterto.com, I don't think I've ever quoted this uh news source before, but their article was entitled tick tock shop to rival Amazon with early black Friday day deals, all right. So this is interesting because they're actually going to be starting a black Friday deals as early as October 27 and they're trying to move $20 billion. Uh, it said this holiday season. You know, the tick tock shop debuted in the U? S earlier this September. We kind of talked about that on this show and, uh, be interesting to see what's going to happen. You know how many, how many of you are selling on tick tock uh shop out there and are you guys doing anything special for Black Friday? Bradley Sutton: Another uh, there's a lot of Amazon announcements going on um, at some kind of like release event and, anyways, this news article is from tech crunch and it's entitled Amazon brings generative AI to Alexa. Now, this article has nothing to do with Amazon. You know FBA or prime or anything. So you might be wondering why in the world am I linking to this article? Well, this is something I've been talking about for I don't know maybe a year or so, where my, my theory has been that once. I mean that's not my theory, I mean it was Amazon said they're bringing generative AI to Alexa. The part that was my theory was that, hey, once that starts happening, as it starts developing, the shopping experience is going to become exponentially more robust on Alexa. Like, the shopping experience for me right now in my Lexus is like sucks, like it's impossible to buy stuff, and so I don't think a lot of Amazon sellers are optimizing enough for Alexa. Like you probably should, but if you're not, you're probably okay, all right Cause, not that many sales are coming from Alexa. But now, with generative AI perhaps giving Alexa a boost, I would say that you know, this year we are going to start seeing some, some, some more people shop on Alexa and you're going to have to start thinking about, you know, optimizing your listings a little bit more for the Alexa experience, all right. Bradley Sutton: Next article up here is actually from Amazon and it says Amazon is hiring 250,000 employees for the holidays, making it the largest annual investment in US hourly wages. Now it's interesting this is not the most they've hired, right? They say the largest annual investment in hourly wages. That's because minimum wage is ridiculous these days. I think this article talks about how they are actually the average hourly pay for these seasonal workers $20.50. That's crazy. $20 used to be like you've got a really good job and can support your family, like 10 years ago. Now $20 is like the grunt work in a warehouse kind of insane. But anyways, I always like looking at how many employees Amazon hires for the winter because it kind of like shows what their projects and are going to be Like when they don't hire hardly anybody. It's like uh-oh, there might be seen some signals where sales aren't going to be that much during the holiday. $250,000 is a pretty robust, hefty number there, so it'd be a good sign. All right. Bradley Sutton: Next article is from Yahoo Finance and it's like it's kind of like fake news If you can hear in my voice, guys, if you're listening to this on your car or something, if you're watching this, you obviously can see my face. This is ridiculous. This irritates me about news. It says Amazon drops planned merchant fee as FTC lawsuit looms. So right off the bat. The title is like trying to paint this as something like Amazon is running away with their tail between its legs because of this FTC thing. But it has, in my opinion, literally nothing to do with each other. Right, and it's not even that big of a deal, that whole FTC thing. But that's a side topic. We've already talked a lot about that. But in this article listen to this, guys it says effective October 1st, amazon was planning to impose a 2% fee on every sale by third party sellers that ship their products themselves. Guys, that is 100% incorrect. Yahoo, you know you're not some blogger. I mean, get your stuff together. This is not right. This 2% fee was only for those sellers opting into seller fulfilled prime. Seller fulfilled prime is where you get the prime badge on your listing. As long as you're able to deliver to a customer within a few hours or within a day, or within two days and hit the the certain metrics, all right. This was not for all people doing fulfilled by merchant, like this stupid article is saying. And the rest of the article goes in this tie in the FTC thing like it has anything to do with that. So it doesn't. But the bottom line is that if you were planning to enroll in seller fulfilled prime, you don't have to pay the 2% fee, as Amazon had announced. And Amazon did announce that the reason why they're taking away the fee had nothing to do with FTC. But they're like hey, you know, we want this program to succeed, so we want to go ahead and take away that fee to get some more people involved in the program. Our next article is from seller central, or actually the last article of the day, and this is just something simple. We've been talking about this for a couple of months now. How? October 3rd, there's going to be new listing attributes, so this, this go around, has a 213 product types are going to require it. So if you just if you want to check if this is going to affect you, just going to your seller central dashboard, there will be a link to this article in your seller central dashboard and then you'll be able to see which product types you might have to take care of. So that's it for the news today. Bradley Sutton: You guys have been asking for us to get on different platforms that we weren't on with some of our videos and lives and content. So one thing just keep in mind, guys we are now on Twitch, all right. So if you guys have Twitch, we're going to stream our first training next week on twitch.tv. But you know, you guys probably use Twitch on some kind of app. I just look for @helium10software on Twitch. @helium10software. Bradley Sutton: We're doing a live broadcast next week about a new tool, new features that that helium 10 is coming out with. And also, if you guys are on Twitter we're not doing too much on Twitter, but right now I'm going to start, you know, maybe tweeting a little bit more. Find us at @H10Software all right, @H10Software on Twitter. We're also going to be doing live broadcast from there as well. All right, now for our training tip of the week. If you're wondering how to do product line extensions or perhaps find new ASINs that you can target in your product targeting ads, there's a certain tool that you can use in Helium 10. Carrie's going to show you how to use it in 60 seconds. Carrie Miller: Today I want to share with you a little strategy on how to find some good products to target with your pay-per-click advertising. It's actually using our BlackBox tool, which is kind of the last tool that you probably would think about, but I'm going to show you how to do this. The first thing you want to do is you want to log into your Helium 10 account and go to black box and then, under black box, you're going to click on product targeting okay. So once you're in product targeting, then you're going to take whatever ascent it is that you are going to try to, you know, boost your PPC. So this is your product I'm putting in our coffin shelf right here, and what we're going to do is we're going to click on search, okay, and this is going to actually come up with a bunch of similar products, and the idea behind this is that once you find a lot of these similar products, kind of in the same niche, you could potentially advertise on these and they could be kind of compatible products. Carrie Miller: So, if we look, we've got, you know, like a web floating shelf, which would be a great way to, you know, advertise on that. We have a bat shelf, we've got some mirrors that you know could potentially be a good target audience. So there's a lot of options in here that you can utilize to test this out and, you know, see which one of these is a really good idea for product targeting. In addition, as you can see, there's a lot of really cool product ideas. So if you did actually want to take your ascent and put it into BlackBox, under Product Targeting you can actually see similar items so that you can actually expand your brand and, you know, reach your the same customers that you have within your own brand. So basically, for our coffin shelf, something like a you know 3D large school ice cubes is definitely the same target market. So it's in a really simple tool, the product targeting, but it's so great for optimizing your pay per click advertising when you're doing the ascent targeting and you can also find some new products that you could potentially start selling on Amazon. So check out product targeting in BlackBox and let us know what you think. Bradley Sutton: All right, thank you very much, Carrie, for that tip. How many of you guys out there are using the product targeting tab in black box? I hope you are and if you haven't been, hopefully you start using it today going forward. One last thing I'm going to be doing a lot of traveling. Probably, as this is airing, I'm about to take off to go to Istanbul for Friday. We might do a little mini meetup Friday night. So reply to this If you are in the Istanbul area. Bradley Sutton: I'll be in Maldives this weekend recording episode 500 of the podcast. On October 17th and 19th I'll be in Vietnam, both in Hanoi and Ho Chi Minh City, at an Amazon conference. Just go to h10.me/vietnam If you're interested in tickets there, and then directly from there. On the 19th to the 23rd I'll be in Seoul, Korea, Amazon Seller Kingdom Conference. You can find more information on that h10.me/kconference for that one, and then I'm flying directly from there to New York, amazon unbox. It is now officially sold out for in person tickets, but if you just search for Amazon unboxed New York, you'll be able to get virtual tickets to that event. And if you're in the area on the 23rd we will be doing a Helium 10 Elite workshop for Elite members, but if there's not enough Elite members who go, I might open up some scholarship spots for some of you out there. Anyways, guys, that's it for this week. Hope you enjoyed the news. We'll see you next week to see what's buzzing.
Over time, Jill has coached over 2,500 people in their health and wellness businesses. Getting to interact with so many people on their business journeys has allowed for Jill to recognize the 3 most common qualities that make someone a great fit for FBA and a successful entrepreneur. Building a business isn't for everyone—you have to be ready, willing, and able to take massive action, even when the going gets tough. If any of these qualities resonate with you, then the time is right to start making moves. Join FBA here! https://jillfitprograms.com Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Discover the dropshipping product that generated a staggering $1.9 million in just 12 days! In this video, we'll dive deep into the specifics of this product, why it's trending, and how you can tap into its potential. Whether you're a seasoned pro or just starting out, this is the perfect opportunity you've been waiting for. Let's get started and make your dropshipping dreams come true!▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
On this episode of FitBizU, Jill is interviewing former-FBA student, Jennifer Kirsch. In the past 3 years, Jen went from an online business newbie to a multi-6-figure business owner, all over the age of 50. Jen is proof that not only is there no such thing as “too late,” but that consistency and hard work is the rocket-fuel you need for success online. Just like you would coach your clients in the gym, you start with mastering the basics, trust the process and yourself, and over time you'll yield amazing results. Join FBA here! https://jillfitprograms.com Connect with Jen! Instagram: @jenniferkirschfitness Website: JenniferKirschFitness.com Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
For most Amazon sellers, the primary goal is to sell on Amazon to create a sustainable and profitable business that will continue to earn money consistently in the long run. So, what steps can sellers take to prepare themselves and their businesses for long-term success? We use today's episode to answer this question by sharing our top tips for future-proofing your Amazon FBA business to survive and thrive well into the future! In this episode you'll learn about the importance of getting out of your comfort zone, growing your network, finding a mentor who can guide you, and so much more. Whether you're a beginner wanting to make sure you're on the right path or an experienced seller looking to make some tweaks, today's conversation will give you the tools you need to future-proof your Amazon FBA business and achieve long-term success. Show Notes for this episode - http://www.fulltimefba.com/206 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/
Did you know that you're entitled to reimbursements from Amazon for lost / damaged inventory within Amazon FBA? Mike and Yoni, the CGO of GETIDA, discuss everything you need to know about reimbursements and auditing. Check out GETIDA with our affiliate link! According to last year's Software Poll, a whopping 37% of sellers are NOT using a reimbursement service of any kind. As Yoni mentions in today's episode, that is not only a significant loss in cost, but also a loss in potential profit margins that you could have gained. Yoni Mazor is today's guest, and the CGO of GETIDA, one of the biggest companies out there specializing in Auditing and Reimbursements for Amazon Sellers. We talk about the common mistakes that Amazon makes, how you can claim reimbursements from Amazon for free, and the amount of inventory lost in Amazon FBA on today's episode. If you've ever been reclassified into a different FBA size tier, (which is extremely common) then this episode is definitely for you. Here are some chapter markers: 0:00 - Introduction 1:02 - Amazon Is Stealing Money From You 2:57 - Why Amazon Is Better Than Other Marketplaces with Reimbursements 4:13 - "What is Amazon infamous for, and what can you do about it?" 5:50 - "What Percentage of Shipments Are Lost?" 9:07 - How To Claim Reimbursements From Amazon and Make Money 11:55 - GETIDA: Pricing, ROI and Return of Frustration 18:12 - Mike's Latest Inventory Issue 20:16 - "What Else Can You Get Reimbursed For?" 25:08 - Why Reimbursement Services Are Worth It 26:31 - Where did GETIDA's name come from? If anything, I'd like for you to walk away with the fact that having a reimbursement service is no longer optional, and that you're leaving money on the table if not. If you're interested in GETIDA, check out our affiliate link here! Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at email@example.com. We'd love to help you in any way we can. Thanks for listening!
En este episodio Regina Garza y Adriana Rangel platican sobre cómo podemos maximizar el potencial de nuestro negocio a través del comercio en línea. Hablamos de la importancia del contacto directo en la categoría de alimentos y sobre la evolución de la adopción de tecnología en las marcas. ¡No te pierdas este episodio! En el episodio #93 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Comercio en Línea Y Crecimiento Empresarial 10:55 - Evolución De Marcas en Ferias 20:27- Aprovechando Eventos Y Contenido Visual Transcripción Adriana Rangel O nos acompaña Regina Garza desde México. Regina vende en la categoría de alimentos y desde hace ya varios años posicionó su producto en Amazon. O nos cuenta cómo ella ve que las marcas tanto grandes como las pequeñas en este sector se apoyan del comercio en línea y de todo lo digital para crecer sus negocios? Estás listo para aprender y sacar le provecho esta oportunidad? Si es así, bienvenidos a Sur's Air Podcast en español. Bienvenidos a todos a este episodio de Sur's Air Podcast en español. Mi nombre es Adriana Rangel y yo estoy aquí para platicar sobre las mejores estrategias de crear y crecer tu innovación Amazon, walmart y ToyCommerce en general para venderes de todos los niveles. Regina: Comenzamos, hola, regina ¿cómo estás, Hola Adriana? muy bien y tú muy contenta estar contigo nuevamente. Adriana Rangel Gracias, regina, pues te agradezco mucho que me has tomado la invitación. Platicamos hace 12 meses, pero yo sé que has hecho. Bueno, te veo, bueno, yo, porque te sigo en tu redes, ¿verdad, entonces? veo que estás en todas partes del mundo participando en estas ferias. Yo sé que en tu categoría, tú que vendes en la categoría de alimentos, es muy importante el como face to face, ¿verdad? O sea el ver al cliente en persona, en ir a estas ferias que se ven increíbles, o sea. Creo que estuviste en una en Chicago hace poquito y, oye, yo no sé ni cómo le hacen para, para recorrer todos los stands, ¿verdad, porque son en estos como centros enormes. Entonces, bueno, obviamente te va a preguntar sobre eso, ahorita, Regina, obviamente, en contexto al tema online, ¿verdad, Porque yo sé que, ahorita, todas las marcas, desde las grandes hasta las pequeñas y las medianas, obviamente también se están apoyando, obviamente de lo digital para crecer. ¿verdad, entonces? pero bueno, para la gente que no conocía a Regina por ahí, hace, en el episodio número 40, o sea, hace un año platicamos con ella y ella nos compartió su historia. ¿verdad, regina, para la gente que no te conoce, ¿nos quieres dar un breve, breve, breve ahora sí, que resumen de cómo empezaste en este mundo. ¿por qué? Porque yo sé que tú ya estabas en el negocio, creciéndolo. Regina: Realmente el tema de ventas, por llamarlo de la manera tradicional, antigua, que se de cómo se ha hecho. Hasta hace 20 años, realmente era muy personal, de cara a cara, platicamos así vendieras un sartén, así vendieras unos zapatos o cosméticos de puerta, viendo la persona. Ahora llega este mundo digital en el que todo el mundo tiene acceso. Es una cancha, pues, es un piso parejo, vamos a decirlo, y ya depende del presupuesto, esfuerzo y tiempo que cada quien le pueda dedicar. Es que es exitoso o no un negocio digital. Entonces, pues, nosotros teníamos la manera de ventas, como te comentó, tradicional y dije ¿por qué no empezar a explorar esta parte digital? Ahora todo mundo tenemos nuestro teléfono en la mano, que tiene la tarjeta de crédito conectada, y los alimentos. Pues, es la única industria en la que tienes a 7 billones de personas todos los días necesitando tu producto, porque todo el mundo tiene que comer. Entonces, ¿por qué no llevar esto a lo digital? Ya ven que uno se acaba enamorando de la comida por las fotos. ¿cuántas veces no vamos a ir a un restaurante con alguna amiga o amigo o lo que sea, y te dice mira, te gusta, y te manda su perfil en alguna red social para ver si se te antoja algún platillo o no? Creo que le hemos hecho esto entonces, bueno, pues fue una idea que tuvimos a bien implementar como prueba y realmente pues nos gustó mucho y se quedó. Claro que cada vez que conozco un poco más del mundo de Amazon, pues me voy dando cuenta que no es nada más. Una plataforma de ventas ya acaba siendo un search engine, una comparativa entre competencias, digo entre diferentes productos, y pues genera competencia que, al final de cuentas, por quien se acaba beneficiando es el consumidor. Entonces, obviamente un marketing powerhouse entonces es mucho más que un marketplace. Entonces realmente sí, es una gran herramienta. A nosotros nos ha servido muchísimo y nada. Pues ya me invito a que todo mundo la use. Adriana Rangel Claro, claro. Oye, regina, por ahí me estabas contando, antes de comenzar a grabar, que te has estado apalancando por ahí un poquito, de una manera poco tradicional, del tema de la logística de Amazon, dfa para mandarle samples o pruebas a clientes potenciales, porque obviamente la gente tiene que probar el producto antes de comprarlo. Especialmente estos son clientes que generalmente compran, y compran en cantidades grandes, ¿verdad? Y luego son compras recurrentes. Entonces cuéntame cómo tú, desde acá, desde México, cómo te apoyas de la logística de Amazon para mandarle el paquete, el producto, hasta no sé igual hay un cliente que esté en Ohio o en Seattle o algo así. Regina: Claro, claro, muchas veces pasa con estos. Bueno, primero que nada, un poco de contexto. De México, estados Unidos, aunque tienen el tratado de libre comercio T-MEC ahora México, estados Unidos y Canadá, perdón, si alguien manda un alimento de México a Estados Unidos por una paquetería comercial común, el producto llega. A veces llega, pasa que en la aduana, por ser alimento lo abren y lo revisan. Entonces pues no puedes correr ese riesgo de que, por ejemplo, si mandaste una bolsa de imagínate papitas y llega abierta, pues pueden llegar ya con humedad y hasta aguadas, claro sí, es un riesgo que pues no puedes correr. Sobre todo si lo que quieres es mandarle muestras a un cliente potencial, tienen que quedar como que mandar solamente lo mejor y evitar este tipo de riesgos. Entonces, cuando hay muchas, muchas ferias o trade shows de alimentos en todo el mundo y a las que he ido, por ejemplo, en Estados Unidos hay una grande, hay varias grandes en Chicago, en centros de convenciones que hacen enormes en el McCormick Place, hay otra muy, muy grande en Anaheim, cerquita de Los Ángeles, ahí en Filadélfano, new York, hay en muchos lugares. Entonces lo que yo me apalanco en este tipo de ferias, en este tipo de ferias, pues las personas y las empresas que van, obviamente están pues todo el día caminando, a veces traen, no sé, van dos o tres días, medio express a una feria y no se pueden llevar muestras de todos los productos que quisieran. Entonces sí, porque igual trae el peso restringido en el avión, verdad? entonces a lo mejor una muestra de 500 gramos, pues es mucho. Entonces lo que yo hago ahí mismo es, cuando estoy con ellos y les interesa una muestra, ahí mismo me meto a Amazon desde mi celular, les pido su dirección, les así como si les mandara un regalito, como que senda gifts por medio de Amazon, y es ahí como les hago llegar la muestra. Entonces gracias al Envio Prime, pues ellos llegan a su oficina y ya tienen la muestra ahí. no tengo que esperar a mandárselas, a que les llegue, no, ahí mismo. Entonces ya, en lo que yo estoy buscando a otros clientes, esas muestras ya están en camino. Entonces le vas ahorrando tiempo y en mi caso, muy particular, pues yo tendría que regresar a México y luego hacer una exportación formal para cruzar Estados Unidos y de Estados Unidos ir a mandar las muestras. Entonces de esta manera, como ya se hizo esa exportación formal en Amazon digo más bien para para surtirle a Amazon el producto ya se cuenta que tienes una bodega personalizada y le va a llegar muy, muy rápido a tu cliente a hacer llegar esas muestras. Entonces realmente es pues creo que es una manera no, no tan convencional, pero a mí me ha servido, me ha servido muchísimo porque pues, el producto llega bien, llega empacado, llega a tiempo, entonces no, y llega rápido que en en negocios, antes de que se pierde el interés o se enfrían las cosas pues a veces no es, no es lo mejor, no, entonces es una manera muy, muy como novedosa de apalancarte de Amazon, en mi opinión. Adriana Rangel Sí, sí, no, cómo no? y aparte, bueno, o sea, si pensamos en los costos de hacer eso a escala, especialmente porque, pues, a eso vas, verdad, a conocer a mucha gente Me imagino que conoces docenas, verdad, de personas, al menos en ese tipo de de faires, porque van miles de personas en ocasiones, verdad? Entonces, oye, mandar, como dices tú, desde acá, desde México, el envío te va a salir obviamente muchísimo más caro que, inclusive aún cuando tuvieras una bodega, tu verdad, de tu propia marca, tu propia empresa en Estados Unidos y esto, quisieras enviar un producto por UPS o por Fedex o algo así, el precio, el costo de las guías de Amazon, fba son muchísimo más bajas, son las más bajas en el mercado, verdad? Entonces, este aún cuando dijiste yo no, pero yo vivo en Estados Unidos, o yo tengo alguien que me lo mande de Estados Unidos, pues sí, pero como quiera te va a salir, o sea, es lo más probable, verdad, que te va a salir más costoso ese envío Y como es esto el tema del del tiempo y que realmente son unos cuantos clicks, verdad? O sea, si tú quisieras mandar un, un sámpolo o un regalito o algo así, desde tu bodega en Estados Unidos, desde tu casa, si quieres, en Estados Unidos, como quiera Enrique, oye, que esperara que ya sea dejarlo, verdad, en las, en las oficinas de UPS o Fedex, o que pase por él, etcétera. Acá, como es esto? simplemente te metes ahí al listado, te creas una fulfillment order, verdad, es algo así que este es el tipo de orden que este que le pides a Amazon que haga, y simplemente pone la dirección y ya o sea. Fueron unos cuantos clicks, en dos minutos te encargaste de hacer ese envío, verdad? Y como dices tú, oye, si no llegas o sea, si dejas que las cosas se enfríen, igual, si dejas que pasen cinco días o una semana, ya, no es lo mismo o sea. En cualquier tipo de negociación y de este de relación de negocios, tienes que moverte rápido, verdad? Regina: Y y también, por ejemplo las personas que van a las verias, pues también ellos traen en su cabeza ellos van a muchísimas tarjetas de presentación y muestras, y claro entonces el hecho de que ellos lleguen a la oficina y la tuya ya esté ahí, en lugar de que tengan que esperar a que las demás personas que les iban a mandar muestras lleguen, se sienten en su computadora, pidan direcciones y demás. La tuya ya está ahí, o sea llegó primero que las de los demás. Entonces este te puede empezar a llegar primero. Exactamente como que atender primero y ya ocupar su atención en, en, en ti, en tu producto y todo. Entonces, la verdad, si no se ha servido muchísimo esta herramienta. Adriana Rangel Sí, qué bien, Regina. Oye, y regresando al tema de las verias, a mí me encanta porque yo veo que subes este stories a Instagram y todo y yo digo oye, bueno, yo he notado que llevas ya varios años yendo a estas ferias, y quien mejor que tú para que nos cuentes un poquito sobre oye, cuáles son o sea, cómo has visto la evolución, verdad, en la adoptación de tecnología en las marcas, porque tú ya llevas vendiendo en Amazon ya varios años, pero me imagino que, pues, ese no es el caso para todas las marcas, especialmente las marcas más pequeñas. Entonces, como has notado que oye, igual y no sea, hace cinco años serán muy poquitos los que tenían una presencia en Amazon, en línea en general, y ahora me imagino que ya son más. Y también como, que, como han cambiado los hábitos de la gente, de la gente que va a visitar esos, esos boots, verdad, esos stands, este que es lo que ellos ya están esperando que estas marcas tengan en cuanto a presencia en línea, etcétera. Cuéntanos qué es lo que han notado. Regina: Pues, lo que, lo que he notado es bueno, muchas más marcas latinas, hispanas, internacionales. Y entonces para estas, para estas marcas, pues, vender en Amazon es este, como que para para las marcas que van empezando, sean latinas o sean lativas de Estados Unidos, como que el primer lugar donde venden es Amazon, como ya saben que el tráfico está ahí. Entonces ya, nada más con, pues, con mis propias redes sociales, empezará a mandar a los clientes como a ese canal. No, entonces, como que Amazon es como el primer retailer donde empiezan a trabajar, luego a veces acaban Amazon y sus páginas de internet de la empresa normal y y también ya después empiezan a ir a este tipo de ferias y empiezan a conectar con clientes, con distribuidores, con supermercados, tiendas, gourmet, etcétera, y ya empiezan como que por ahí. Pero ya, amazon es como el, como el primer paso de que ya estoy vendiendo en algún lugar y al y al cliente, o sea al retailer, al que le van a vender al supermercado, dice ah bueno, ya venden en Amazon, como que no soy yo la única persona que está como apostándole algo nuevo que a lo mejor no funciona y quita espacio de vender otros productos que sí. Entonces, como que se va dando como legitimidad en el mercado. Adriana Rangel Claro, claro, claro, cómo no? cómo es tu, oye, si yo voy a hacer, porque me imagino que esos contratos, este, pues, son contratos de mucho dinero y también son compromisos, en ocasiones a largo plazo, verdad? Entonces, yo lo que he notado, no únicamente cuando se trata de este tipo de productos, pero realmente, oí, es, realmente puedes ir a una tienda, este física, verdad, y estás buscando un producto y todo y como, ya lo buscas en Amazon, así como que, a ver, déjame ver, a ver este, a ver cuáles son las reseñas de este, de este tipo de producto, a ver, haber sido otra gente ya validó ese producto, verdad? es lo que estamos buscando. Regina: Claro, las reseñas de Amazon son una gran herramienta y creo que es uno de sus activos más importantes, además de lo que ya mencioné. Pero como consumidores, claro que es una gran, gran, gran herramienta. Yo, por ejemplo, tengo que me ha tocado ir a estas ferias y veo alguna marca que me interesa, o que es nueva, o que, digo yo, podría hacer un prospecto de cliente para mí. Déjame ver qué onda, por así decirlo. Vamos a ver qué pasó, digo su página de internet. Pues claro que van a hablar siempre bien de ellos, los procesos normal de todas las empresas y de todo mundo. Pero entonces sí me meto a ver ahí este, las reseñas que tienen sus productos en Amazon y ya empiezo a ver oye, es que a mí sí me gustó el empaque, está muy, muy bien, el producto sabe rico, bla, bla y sobre todo en tema de alimentos, es la venta como que personal, es muy importante por el tema de que pruebas el producto ahí. Entonces no es como algún otro tipo de venta que pues todo es igual acá, pues cada producto es diferente, o sea una no sé sparkling water de sabor frambuesa. Si hay siete marcas, pues a lo mejor vas a ver diferente en cada una de las siete marcas. No explico, claro sí, sí El hecho de que a veces en el mismo reseña alguien diga ay, es que sabía muy dulce, pero si alguien está buscando una un sabor un poco más dulce, pues sabe que esa puede hacer una opción. Me explico, o sea como, que es una manera, tanto para el cliente final como para un comprador de una cadena, saber qué es lo que la gente está diciendo de este producto. Adriana Rangel Sí, sí, como que escuchar todas las diferentes opiniones de las personas, porque si tú tienes no sé, una cadena de tiendas, sabemos que en México existen ese tipo de tiendas más pequeñas, de conveniencia, por así decirlo, aparte de las cadenas grandes, como quises saber. Déjame, quiero trabajar con esta persona. A mí me gusta, como sabes este, como dices tú, esta agua de frambuesa, lo que sea, pero déjame ver qué es lo que la gente está diciendo, a ver si a todos les gusta, o a ver si a la mayoría les gusta. También, cuando estoy comprando algo, independientemente o sea, muy probablemente lo va a comprar ahí en la tienda, pero digo a ver, déjame ver, a ver qué es lo que la gente está diciendo del producto. Regina: Entonces creo que es definitivamente una herramienta, como decimos en México, como para tantear, claro, y también al revés porque, por ejemplo y yo no te comentará quizá a mí no me gusta la papaya, por así decirlo, ¿no? Y hay alguien que vende papaya con gomitas de papaya? pues, a mí no me gustan. Aunque las pruebe y el empaque esté precioso, a mí es un producto que no me va a gustar. Porque no me gusta, ¿verdad? Entonces, el hecho de leer las reseñas y que alguien diga o bien ni sabían la papaya, o tiene un ligero sabor, pues dices ah bueno, entonces al mejor sí, me animaría a probarlas, porque no sabe tanto, por decirlo, o o sea como que es para los lados, si a ti te gusta, o si no te gusta, y dice hombre, casi ni sabe, o, por ejemplo, pasa mucho con los enchilados, es que esperaba que picara más, o de que hay pica muchísimo, entonces pues tienes que ir midiendo ahí. ¿cómo? qué cuantas? sí, qué tipo de comentarios hacen? Adriana Rangel Claro, y a mí se me viene de inmediato a la mente pero bueno, yo, porque siempre pienso así, como que el no sé, así mi cerebro funciona, que luego luego me vuelvo a los analíticos, digo a ver, bueno, primero que nada, ajá, si yo quiero distribuir el producto en mi tienda, en mi país, en mi ciudad, digo a ver, déjenme ver cuánto está vendiendo este producto. Y qué mejor manera de ver las ventas utilizando herramientas, podemos utilizar, no sé que si xray o reviewing sites, todas estas herramientas que tenemos disponibles dentro de la extensión de Chrome, de helium 10, por ahí podemos ver oye, cuánto ha vendido este producto, verdad? oye, hay demanda al final del día, por eso nos queremos enterar de las ventas, porque queremos ver hay demanda o sea, claro, nos podemos ya meter más a fondo y ver oye, que cuántas palabras clave hay, con cuántas búsquedas mensuales, verdad? el tema de las reseñas sí, podemos leer cada reseña una por una. Así es que así lo queremos. Pero también podemos ver esto resumen dentro de reviewing sites, como para ver qué es lo que la gente está diciendo, como dices tú, verdad? oye, no es que pica mucho este producto, o pica muy poquito, o sabe mucho a papaya, o sabe poco, etcétera. Dices bueno, al final del día, qué importa si a mí me gusta la papaya o no. Quiero ver cuánto está vendiendo este producto, verdad? y qué es lo que la gente está diciendo mediante estas herramientas que en ocasiones te dan más bien, la mayoría de las veces, verdad? te da esta información en cuestión de segundos. Entonces, qué interesante, ¿verdad? ¿Cómo podemos apalancarnos de la tecnología? Regina: o sea de los marketplaces, todo esto. Adriana Rangel Sí, en la vida, este in real life, como dicen en inglés, ¿verdad En persona, en estas experiencias, este en este tipo de eventos que me imagino también, regina, que oye, hace o sea. bueno, yo me pongo a pensar y digo oye, todas estas fotos que puedo tomar, imágenes, ¿verdad De gente probando el producto de, inclusive videos? ¿verdad De gente ahí mismo en el evento. todo este contenido, igual, y lo puedes postear en tu listado, verdad, los videos, las imágenes? cuéntame, regina o sea, si aprovechas este, todo este, pues, todo este contenido visual para ponerlo en tu listado, en tus redes sociales, o qué haces con esas imágenes? Regina: Sí, por supuesto, si me gusta bueno aprovechar este tipo de eventos, estas ferias y trade shows y expos, si sirve para apalancarte, porque realmente hay unos stands que parecen una verdadera obra de arte. En serio, En serio, sí, ya está la infraestructura hecha y pues ya, nada más. ya sé que lleves tu cámara o tu teléfono y ahí puedes tomar fotos y vídeos y lo usarlas tú en tus redes sociales, como en tu listado también. De hecho, por ejemplo, hace no me acuerdo, hace varias semanas vi un vídeo tuyo, adriana, precisamente de tu sí bueno, no sé si se ven y no, pero Adriana tiene un canal que publica cada jueves. Son muy buenos vídeos para los que quieran vender en Amazon y hay un vídeo muy, muy bueno, muy interesante, de optimización del listado. Habla precisamente de utilizar imágenes y vídeos para optimizar. Entonces, sí, sí, me gusta aprovecharme, no aprovecharme, ¿verdad? Tomar imágenes durante ese tipo de eventos, porque te digo que, pues, sí, tienen, están muy bonitos los backgrounds, puedes ver a gente, probando, escuchando sus comentarios, lo que te dicen. Entonces, sí, realmente es llevar lo del mundo real a lo digital y lo digital al mundo real, o sea, ya llegó este punto donde hay como una fusión entre ambos y es una excelente herramienta para que las marcas aprovechen y puedan palancarse de ambas y crecer en varios canales, no, nada más en uno. Adriana Rangel Claro, claro que loco, verdad, regina o sea. En qué momento llegamos a este punto? ¿verdad, donde, como es tú, oye, la gente que está en persona en un evento, como quieras, se palanca. Oye, saca el celular, como para ver, oye a ver cuáles son las reseñas, qué es lo que están diciendo esta página. Te metes ahí de esta marca, perdón, te metes ahí a la página. Ves entonces, como que hay, haces eso, verdad, haces este, ese palancamiento en lo digital, verdad, como tú, verdad que mandas los samples mediante utilizando Amazon, en este caso el envío de FBA, para que llegue de manera rápida y más económica allá a tus clientes potenciales, verdad? y también, viceversa, la verdad que dices oye a ver ahora, cómo crees con lo digital, oye, pues, me apalancó, aprovecho que estoy en este tipo de eventos que, como dices tú, oye, también lo inviertes, porque me imagino que es una inversión grande el participar en este tipo de eventos. Me imagino que, desde lo que te cobran, verdad, por el stand también, me imagino que tienes que, por ahí este, llenar una aplicación y que ellos evaluen si, si, si, verdad, si quieren tener tu marca ahí en su, en su evento, etcétera entonces, ya, tanto esfuerzo, igual, igual, y en ocasiones también llevas a oye, tienes que viajar tú, verdad, en ocasiones también gente de tu equipo. Entonces, oye, pagar hotel, vuelo, todo eso. Entonces, como que dices oye, ¿sabes qué, le voy a sacar todo el jugo a este evento y déjame, me pongo a tomar fotos, este de tomar video, de entrevistar a gente a ver qué es lo que opina de mi producto, etcétera, y todo eso lo subo al, al listado o a las redes, etcétera. Qué curioso, regina, verdad que ahora tenemos que estar pensando en estos dos como aspectos si queremos crecer nuestro negocio realmente. Entonces, bueno, regina, ya sabes que no te puedo dejar ir sin pedirte el tip especial, un tip cortito para la gente que nos está escuchando, para crecer su negocio, verdad, en general, que nos puedes compartir. Regina: Gracias Adriana. Pues sí, lo que yo me gustaría compartir es que realmente no hay nadie mejor que tú para ser tu embajador de marca. Tenemos esta idea de que, de que hay que contratar a influencers de redes sociales o de ciertos temas, que claro que no estuve en contra de eso jamás. Pero primero tienes que ser tú quien hable de tu marca. Entonces plátícale a la gente cuando sea el momento, por supuesto, de tu producto y luego eventualmente ya más gente se va a empezar a sumar. Pero tú tienes que ser el principal promotor y bueno, en las empresas pequeñas o que van empezando, pues el que empieza esto luego es la imagen, empieza a ser de operaciones, empieza a ser el de finanzas en la contabilidad, entonces es un poco abrumante, pero conforme. La empresa va creciendo, pues se van creando y necesitándonos puestos de trabajo y ya el dueño puede como irse dedicando específicamente a así o a exacto, exacto, o hacer la imagen y a seguir hablando del producto y demás. Adriana Rangel Sí, sí, sí, y es un proceso, verdad o sea. Toma años, años en ocasiones, ese proceso de pasar de ser el todólogo a ir un poquito delegando, y especialmente porque al inicio, la primera persona o la segunda persona que contrates, igual y no es la persona que se va a quedar, verdad, igual no es la persona indicada para el puesto, entonces es como hay una frustración porque, pues, a empezar de nuevo otra vez, a buscar otro diseñado, o a buscar a alguien que te vive con el tema de las operaciones, que sé yo, verdad, entonces, pero sí, invitaría a la gente a que tomara este ejemplo, verdad, el de Regina y su empresa y su negocio, como un poquito de inspiración, este de cómo pueden crecer su marca, más allá de este, pues sí, de las ventas que están obteniendo y del negocio que tienen en su país, en su ciudad. Verdad, regina, pues, de México, verdad, y ahorita ella está vendiendo en Estados Unidos y eso le abre la puerta, verdad, el, precisamente en que la gente vea que tiene presencia en línea y que está creciendo, etcétera, para poder participar en estas ferias que luego le estará más negocio, verdad, y más oportunidades, más crecimiento a su negocio, regina. Pues, te agradezco mucho tu tiempo. Seguramente por ahí te voy a volver a contactar en unos 12 meses para que nos cuentes que es lo que has visto, verdad? que novedades para, para darnos ideas de cómo crecernos a nosotros, nuestro negocio. Verdad, independientemente de en qué categoría vendamos, la verdad es que este muchas de estas ideas aplican, verdad, aplican para para todo tipo de negocios. Entonces, de nuevo, muchas gracias, regina, y espero este que te vaya muy bien este año. Seguramente te vaya muy bien y espero tenerte regreso pronto. Regina: Gracias, adriana, por la invitación, por tus buenos deseos, y ojalá que sea lo mismo para ti, tus negocios. Adriana Rangel Gracias, regina, hasta pronto. Regina: Hasta luego, bye, bye, bye, bye.
In this episode, we've got all the inside scoop on Amazon Accelerate 2023 that you might have missed! Our host, Bradley Sutton, dives deep into the exciting announcements and their implications for Amazon FBA sellers. From the eagerly awaited dates for the next Prime Deal Days to cutting-edge AI features like Generative AI for building your listings inside Amazon and the AI-backed Seller Messaging Assistant, we've got you covered. Plus, we explore game-changing updates, new tools, and features like the Amazon Shipping ground package delivery service, Amazon Supply Chain updates with inventory management, customer loyalty analytics dashboard, and sustainability solutions that are set to reshape the Amazon seller landscape. We also talked about the Buy with Prime integration inside Shopify and shared relevant numbers on how D2C E-commerce businesses are crushing it with this new feature. Tune in to discover how these developments could impact your Amazon business and stay ahead of your competitors. It's a must-listen episode for anyone in the world of Amazon selling and don't forget to let us know what you think of these announcements! Also, don't forget to catch Bradley, Helium 10, and Pacvue in the Amazon unBoxed Event in New York this October 24th to up-level and up-skill your Amazon advertising knowledge. In episode 493 of the Serious Sellers Podcast, Bradley talks about: 02:05 - Dates For The Next Prime Deal Days Released! 02:40 - Featuring A Seller Success Story From A Helium 10 User 03:45 - Enterprise Solutions Integrated In Partner Seller App 04:09 - Emerald Notifications 05:23 - AI-backed Seller Messaging Assistant 06:35 - Generative AI For Listing Building 07:54 - Bradley's Feedback On This AI Feature After Tests 13:22 - A New Seller Homepage 13:40 - One Page Listing Management Page 14:23 - Buyer Abuse Protection 16:05 - Veeqo Multi-Channel Shipping 17:01 - Amazon Shipping Ground Package Delivery Service 18:44 - Supply Chain By Amazon (More Than Amazon Global Logistics) 20:54 - Automatic Inventory Replenishment with FBA 23:48 - Let's Get Into Day 2 Announcements 24:43 - Customer Loyalty Analytics Dashboard 26:26 - Fit Insights Tool 28:45 - Voice Of The Customer Dashboard 30:16 - Two-Tap Ratings 31:50 - New Seller Wallets 32:10 - Buy with Prime with Shopify 33:28 - Interesting Stats From Buy with Prime integration with Shopify 35:18 - Potential Sales Lift 37:16 - View In Your Room Feature Improvements 38:42 - Ships On Product Packaging Program 40:46 - Sustainability Solutions Hub 41:24 - What Do You Think Of All These Announcements? 42:29 - Catch Bradley, Helium 10, and Pacvue In The Amazon Unboxed Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you miss Amazon Accelerate? Don't worry. In this episode I'm giving you guys everything that you missed out on all the announcements and how it affects US sellers. How cool is that? Pretty cool. I think. We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with keyword tracker by Helium 10. For more information, go to h10.me forward slash keyword tracker. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am Your host Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and I'm going to be going over everything that happened at Amazon Accelerate. Well, maybe not everything, but all the key points. There might be a couple things I missed, but there's a lot of interesting things that were announced at Amazon Accelerate. I'm going to keep it real. Like I say, this is BS free. No, there might be a couple things I think is not that exciting. I'm going to keep it real. Let you guys know, it's just my opinions here. So I wanted to give you guys kind of like a rundown of all the like I don't know Like 25 different announcements or 30, or even more than that. As you notice, I'm wearing my old school Helium 10 shirt here and the reason is because back when Helium 10 used to use this logo, you never would have gotten me to say, like in a million years, that Amazon would be announcing the kind of things that they have been at Amazon Accelerate the last couple years. I mean like the things that they're dropping, that I'm going to talk about today, and the things that they talked about last year. It was, you know, I would have bet a million dollars if I was a betting person that no, the Amazon would never give this kind of analytics or Amazon would never do this or that. But, man, you know, hats off to Amazon because they're really trying to come through for the sellers. Bradley Sutton: So before I get started here, real quick kind of breaking news. If you didn't, you know here last week it's not Amazon Prime Day, but what is it called like? Prime Deal, that Prime Deal days prime something or other? Anyways, the second Prime Day, what a lot of people are calling the second Prime Day. They dropped the dates, for it's actually going to be October 10th and 11th. So mark your calendars. If you guys were preparing for deals or things like that, October 10th and 11th is, I think it's called deal day, something like that. So you know, normally I drop that in the weekly buzz, but I'll give you guys that information a couple days early. Bradley Sutton: Alright, let's go ahead and hop into Amazon Accelerate. I was there. It was my first time at Amazon Accelerate and it was actually cool. They actually started off with like the whole entire event was started off with a Helium 10 customer. Alright, so Hemlock Park is a customer that you know we've talked about. He's actually been on the podcast Mikey from there and they did this like full profile in front of everybody about how his business is and you know how he makes these candles and you know, really, really cool to see you know Helium 10 customer front and center, like that. But you know, let me know what do you guys think? Like what if Amazon would ask you to, like you know, show your brand, you know, would you be down to do that? You know, so many sellers, I think, are afraid of showing their brand to the whole entire world, literally like now, everybody knows what, what Mikey's products are, right. So just something to think about. You know what? Would you take the publicity that you know coming on full stage from Amazon, or would you be like now, I'm good, amazon, you go pick somebody else, alright? Bradley Sutton: First, couple of announcements you know wanted to talk about for Accelerate nothing that exciting. One of them is was Enterprise Solutions. They announced that they had 15 more software companies and solutions that are integrated into their seller partner App Store. That the seller partner App Store is like what Helium 10 and other tools like it are connected to you, but now they're connecting with like enterprise level, you know once, like QuickBooks even so, if you use QuickBooks for accounting, that's actually now integrated into the seller partner App Store. Another announcement was Emerald Notifications. Alright, so Emerald is this beta program that are doing, where some of these seller apps like you know Helium 10 can deliver notifications about things that are happening in our software in your seller central dashboard. Some of you guys might have gotten an email about that a little while ago and you guys thought it was spam or something like that. So it's real. You know Helium 10 is part of that program amongst many others. Bradley Sutton: That's what they announced at Amazon Accelerate, and basically the way that they described is they said hey, we're trying to make it easier for you to manage and act on key business updates from your third party apps. That was word for word, verbatim from their announcement. Now, if you're wondering how do you activate it in your account, let me just show you how. Go to your seller central account and then you are going to want to go to apps and services and then manage your apps. Alright, once you do that, you're going to get to the other page here and it'll have all your you know software that you're connected with, and you're going to have to find Helium 10 and hit reauthorize alright. So you're going to want to hit reauthorize after doing that or whatever other apps that you have that you can connect to, and then what's going to happen is you'll now start being eligible for those notifications, alright. Bradley Sutton: The next announcement was an AI back seller messaging assistant, and what this is is for customer service. Basically, you know how customers, if they have a question about their shipping or a question about the product you know those kind of questions go directly to Amazon. That's not anything new. That's always been the case, one of the advantages of Amazon. You don't have to take care of a lot of your customer service, like hey, where's my shipment? Like I don't know, amazon's one who shipped it right, you don't have to worry about those kind of things. But anyways, amazon is integrating AI into there in order to save even more of the questions and so, like now, it's going to be almost instantaneous, like somebody says, hey, where's my shipment? And AI is instantly answering them, saying, hey, here's the shipping and here's where it's going to go, or here's, you know, if you're eligible for a refund, all kinds of generic questions they are. Now have an AI that powers, instead of having to wait for a person you know might take some time to answer the questions and you know, theoretically speaking, this might help because you know, maybe in that time that a buyer is having to wait for the answer. Maybe they just decided to cancel their order or like it right. So hopefully, hopefully, this will, you know, kind of lessen those. Bradley Sutton: Now, the first big announcement of the day that got, you know, people kind of excited was about AI and listing billing. It was kind of funny when they first were announcing that they were going to announce that they were bringing it on the stage. And I won't forget, like they had the like the product manager for there. It's like this Amazonian, like his 50s and 60s, and he's like running out there like he's you saying, bolt to the stage. And he was like super excited. Like I was sitting there in the front row, I thought he was going to do like a crowd dive or something he was running so fast, but hey, he was excited. The crowd got excited because they really hyped up this AI tool that you know we talked about on the weekly buzz a while back. Bradley Sutton: So what does this consist of? This announcement of their AI listing builder tool? Well, they announced a press release also. It says Amazon launches generative AI to help sellers write product descriptions. And so, basically, it's going to, you know, very similar to what, you know, helium 10 has has had for a while in listing builder. Basically, what they're saying is hey, right here, word for word, says to get started, sellers only need to provide a brief description of their product, in a few words or sentences, and then Amazon will generate high quality content for the review. Sellers can refine these if they want to, or they can directly submit the automatically generated content to the Amazon catalog. Bradley Sutton: Now you know, I'm going to raise my Bradley Sutton flag, my BS flag, a little bit here, especially when they say you know, really high quality. I don't think it's there yet. I'm not trying to throw Amazon under the bus. I have very strong faith that it's going to get there. You know, remember, this is not Amazon like creating their own. You know their own. You know magic system here they're probably using. You know AI tools out there, just like you know helium 10 uses. You know chat, gpt. Bradley Sutton: But they tried to make it seem like, you know, for example, they gave a, an example here where you can just enter mouse pad with gel wrist right and then you'd be able to get like this, full, full listing. No, that's not the case Now. I tested it like we had this custom or this, this kind of case study I'm doing where I've made at least coffin shaped bath tray and I actually just, you know, actually threw in, you know, a description that was not just like five or six words, you know, just about four or five sentences and the output that it gave me. It just copied the input that I said in the description and that was the product description and then it copied it again and that was the bullet point number one and there was only one more bullet point and then there was no more bullet points in the title. Let me see if I could show it to you guys here. In the title it called it 32 inch black plastic coffin bathtub tray. All right, now the cool thing is hey, it adds spooky decor. I actually know that that is one of the main keywords here, spooky decor, but it called it plastic. I didn't say it was plastic. And then, even though that was the title, when you go to the description, the second bullet point or the first bullet point somewhere here it says hey, this is made with wood, so you got it right once. But in the title. Bradley Sutton: So, guys, this is not, do not expect this yet yet to be. You know some all encompassing thing that's going to. You know, allow you to just snap your fingers and create listings. It obviously needs a lot of work If you're interested in using AI. For now I would stick with listing builder. You know that exact same listing of a test for the coffin tray. I actually created it in listing builder and I put that. You know, very similar, prompt. But obviously the difference is, you know, in listing builder I can add all of my keywords that I had found from Cerebro you know that are relevant to that niche, and then you know, listing builders try to incorporate those keywords, which is still very important. You know, for the Amazon algorithm that you, so you can get searchable. So I'm curious, you know, maybe the reason why it made such a terrible listing is because there's not that much data, you know, on coffin bath trays, and so it was kind of struggling. But maybe if I tried to do like collagen peptides, who knows, maybe I could just write collagen powder and it would make this amazing, amazing listing for me. Now, that being said, that tool might not be at its peak yet. Bradley Sutton: However, they were giving a sneak peek at some pretty exciting announcements. They said coming soon, sellers are going to be able to submit a URL or a photo of a product and then the AI can generate reviews somehow. So you know, in my mind they were kind of saying, without really saying it maybe you have a dot com business and you've got this Shopify listing or maybe even, who knows, maybe a listing on another website like Walmart. You enter that in and then it could create an actual Amazon listing. You know that'd be pretty cool If that happened, even just like an image of a product and it would create a listing. That is pretty cool. And another thing that they said is is it's going to be available for existing listings to edit it. You know, right now it's if you want to test this out. It's only available to be done with a brand new listing if you're going to start it. But they do say that it's going to come in the future. Bradley Sutton: Now this is something that had me a little bit worried. All right, let me read this next announcement that they said. They said hey, we'll also enrich your existing listings to ensure your products have all the details that customers want to help you drive more sales. We'll use AI to automatically generate missing attributes. First of all, that's excellent. I'm not worried about that at all. You know like that would be great for those attributes. You know, sometimes we don't know all the attributes that are needed in the back end and then we have the missing and we could be suppressed and stuff. So if Amazon AI can do that, beautiful, we'd love. We'd love to see that. But here, check this out. Bradley Sutton: The second part We'll also use AI to automatically generate and improve titles, bullet points and descriptions based on data in Amazon's catalog. You'll be able to review any changes and make edits if desired. Now, that part has me worried because we all know that. You know, sometimes when Amazon kind of changes your title, it's not always great and you got you know like what if, all of a sudden, for my product, amazon use that AI thing that I just showed you guys and it wants to call my coffin bath tray, which is made of wood, a plastic coffin tray? And just terrible listing. So hopefully these things are not going to happen until their AI is a little bit more robust, which I'm sure it is, you know. But the second part is I definitely want to be able to click a button that says no, I do not want to implement those changes because you know all you helium 10 users out there, 99% of you are going to be better at making the listing than any AI. I'll just tell you that right now, ai, as far as if you're talking about optimizing your listing, for you know the algorithm and things like that All right, like, like you know, you've got all the data. You know even more data than the AI is going to have. You know, I know that sounds kind of like a audacious thing to say, but you know, those of you guys who know, know, know what's up. You know, like you guys can, can, you know, look across different categories of different keywords? And I think the technology for AI to do that is still too far off yet. But anyways, hopefully they're not going to be automatically just changing our listings without letting us know. I don't think they're going to do that. Bradley Sutton: Another minor announcement that they did was about the seller homepage. You know most of you guys were opted into that new seller homepage and one of the benefits they said of this new homepage is that you can take away those widgets. You know, sometimes the seller central homepage had all kinds of like little things that you know just cluttered the screen. But now you can, you can hide those. So they talked about that in case you guys didn't know. Another thing that kind of teased it's not ready yet they talked about how you know we have all kinds of different listing dashboards in order to. You know, there's one for fixing inactive listings, there's one for managing listings. There's a dashboard to improve your listing. So what they're working on is a new one page, you know, catch all everything that has to do with your listings in seller central and it's going to have the actions that you need to take and everything's basically beyond that page. And I guess they have the beta program going right now and it said that, you know, with this beta group, sellers are being able to take actions 40% faster than the current way of having to go to all these different listing management pages. Bradley Sutton: Another announcement they made was buyer abuse protections. You know we definitely like that. We know, although we always know that there's there's some bad players out there on the customer side and so they're implementing AI and other things in order to help kind of detect that. They quote seller selling partners can leverage Amazon's machine learning based buyer risk evaluations and specialized abuse risk investigations to protect your business. All right, so that's a bunch of fancy. You know press release kind of words there. But in a nutshell, the way they explained it is this is gonna help protect you against fraudulent orders, fraudulent claims. It says it's gonna potentially save millions of dollars on refunds and actually probably the point that I think got some applause from people, that says they announced that to address the issue of reviews, amazon has worked to automate and sanitize the sanitize I love that word, that's literally their word, that they said on stage to sanitize the process of suppressing reviews for abusive accounts in real time. All right, so we don't know exactly in the past how the Amazon kind of policed reviews, but you could see it happening, like, if you're using the Helium 10 Chrome extension, you ever look at the review history of a product and then you'll notice that all of a sudden 3,000 reviews got lost and then 2,000 reviews got added back. You probably seen that and were thinking that was a Helium 10 mistake or something. No, what was happening was Amazon would just like quarantine thousands of reviews or hundreds of reviews at a time and I guess, like you know, do some kind of audit on it and then just put back the ones that were okay. So if this, if I'm understanding this correctly, that process in the future might be now in kind of like a real time. Bradley Sutton: Another announcement that you know may not affect a lot of you guys there's this Amazon company called I think it's called VCO, v-e-e-q-o and it's like a multi-channel shipping software. So kind of like you know me, I don't use that, I use like Snapscom, but it's very similar to that where it integrates with your seller central and then you could, you know, print shipping labels and things like that. And so they made an announcement that you know they've negotiated the cheapest shipping rates in the business and usually you can only get like the same price, no matter, you know, if I use Snapscom or if I'm using I don't know like ShipStation or something like that. Right, it's almost always the same exact price, like even my Snapscom price is the same as if I buy postage or UPS ground from Amazon. But if you use VCO, you can actually save an additional 5% off by getting credit. So that's like another announcement that they made. So if you use VCO or if you're interested in that, make sure to check that out. Bradley Sutton: Now the next big announcement was a launch of Amazon shipping. All right, so Amazon shipping is basically a new program where they're kind of gonna be be, you know, competing with FedEx and UPS. Now this I found very interesting because you know it's been, it's been rumored to happen for a long time and now it is happening. You know, in some cities there's only like 15 cities and basically this is gonna be just just what you think is a UPS and FedEx. You know like it's a package delivery service to to fulfill not only just your Amazon like fulfilled by merchant orders, but you can technically fulfill anything. You know like you've got a dot com website and you wanna have Amazon actually pick up the shipment and then deliver it in like two to five days, including Saturdays and Sundays, at a low cost and then no extra fees for residential or weekend delivery. You wanna be able to track the packages in real time, get photo on delivery when the order is delivered. This is now coming. You know you're gonna be able to do that. So again, you don't even have to like be a you know Amazon Prime seller, fba seller to take advantage of this. Bradley Sutton: Now a couple of things I'm wondering about is you know how you can't do like drop shipping or shipping from Amazon for Walmart? You know I used to. I used to make oh my goodness, I made hundreds of thousands of dollars drop shipping like Walmart to Amazon and vice versa. I mean it's curious, like would you be able to use Amazon shipping as a shipper and fulfill stuff you're selling Walmart? I would assume. No, I would assume Walmart would not want that. But anyways, you know if you sell on other platforms. You know this could be something that you can use. Bradley Sutton: Another big announcement was Amazon supply chain, or they called it supply chain by Amazon, and automated solution to help so it was quickly and reliably ship products around the world. So this is kind of like they were talked about this as being an end to end system of shipping where it goes all the way from your you know factory you know picking up at the factory, you know getting it out of the country wherever it's gonna be importing through customs, you know all the way to Amazon and it takes it to another level. This is like more. We're talking about more than just through what Amazon global logistics was. Some of the things that they talked about in their press release was that these new prices for this new system are gonna reflect this counts of up to 25% on cross-border transportation that it said. You're also gonna have a streamlined domestic inbound transportation to AWD. All right. Bradley Sutton: Awd is the Amazon warehousing they're through with their partnered carrier program. All right, so you can be able to save 25% on the already lower cost that you might have been having. So you're gonna have an expanded AWD offering with reduced prices. Those of you who are already using it, the AWD rates are gonna be now 80% lower than FBA storage fee, so that AWD is kind of like using Amazon as a 3PL, if I were to try and oversimplify it. But if you're doing AWD, compared to maybe you were just storing things in FBA and getting long-term fees, you're gonna save 80%, which is kind of a pretty impressive right. Bradley Sutton: They're gonna have new multi-channel distribution capability and what that means is that Amazon selling partners will sell across multiple who sell across multiple sales channels, including online and brick and mortar. Keeping everything in stock is a challenge, so this is going to be able to move your inventory in bulk from AWD Amazon's warehousing to any sales channel so that you can replenish across the board, not just Amazon. So that's gonna be something coming. And something that I found interesting was automatic inventory replenishment with FBA all right. So if you're using this whole supply chain system, they're gonna be like replenishing inventory into the fulfillment centers, like from AWD, without you having to forecast. Bradley Sutton: So, again, color me skeptical at first, just because I'm like, hey, I've seen some of Amazon's inventory forecasting recommendations and in the past it's been kind of trash in my opinion. Sorry, you know Amazon, but Amazon's definitely improving in that and so. But this would be interesting. Like I'd be curious as to what the algorithm that they're gonna use, how it's gonna work. But imagine a world where you don't even have to like worry about sending your inventory to Amazon Prime. You used to have like, hey, I'm ordering 10,000 units from my factory in China. It's going to Amazon's warehouses and I can just gonna trust Amazon to put them into FBA. You don't fulfill your orders from. You don't fulfill your orders directly from AWD to the customer. It has to go to FBA warehouses first. But imagine a world where you're not going to have to worry about that anymore. So that would be kind of interesting as well. Bradley Sutton: So there's another you know interesting announcement that happened on day one. I mean, I can't believe we're still on day one here. Couple other things from day one. There was escalate. My case was something that was in beta where you know there's gonna be like a button in seller essential where you can like escalate if you're having trouble with support. That's coming soon and that includes talking to a live support agent. It's something funny. Bradley Sutton: Seller poll you guys ever see those seller polls in your seller essential dashboard? Well, you know, they ask it. Hey, guys, please keep providing feedback. Now I'll keep it real here. Most of those polls have been pretty, pretty good lately, but sometimes we get a kick out of the ones Like I actually saved one of my all time favorites. Bradley Sutton: This was, you know, a while back. It says my account is safe from being suspended unexpectedly. Strongly agree, agree, neither agree or disagree. So, like you know, we all made fun of some of these polls like this that people would get back in a day because I don't think any of us thought that we were safe from being suspended. But you know, honestly, if I were to be honest, I have been suspended unexpectedly. That was like a good four or five years ago. I think was the last time that happened. You know, if I were to get my sentiment here, you know I put probably strongly disagree. You know three years ago when I took this screenshot, but maybe now I'd be like I neither agree or disagree, like I still see. You know horror stories out there, but you know I haven't been suspended in a while and now Amazon has new systems in place that actually, where they would call you before they suspend you. So that didn't exist three or four years ago. So you know they're getting better. But anyways, the point being, don't just laugh at these polls. These are important. Most of them are important for you to get some to give Amazon your feedback. Bradley Sutton: All right now, going to day two, a couple again minor announcements that I'm not sure affect much of you. One was called flexible customer financing, aka FCF program. You're gonna be able to enable your customers to purchase your eligible product's interest fee using installment options. So, like you know, maybe like you got a $200 product or $300 product, you can. It sounds like you're gonna be able to activate this like, hey, buy now, pay later, kind of thing sounds like. But the important part of this is that if customers opt into that, they don't have to pay right away. But guess what? You get the funds right away, if I understand this correctly. So that would be pretty cool, you know, because that would kind of suck if, yeah, let people buy this $1,000 thing and paid off over six months and you're getting, like, payments for it over six months. That would not fly right. So that would be kind of cool if this can help your sales. Bradley Sutton: Another announcement is that there's now a customer loyalty analytics, or there's going to be a customer loyalty analytics dashboard, so it allows you to segment customers based on loyalty and analyze, segment purchase patterns and perform targeted engagement to increase your overall lifetime customer value. So they put out a press release on this and it's pretty interesting because it says, hey, new features will give sellers a comprehensive understanding of the customer sentiment for existing products from reviews and also returns. And it gave an example like hey, there's an outdoor recreation brand, they're trying to design a new tent. They'll easily be able to understand what drives customer complaints and satisfaction with the tents today. Like so it might give you like a niche kind of analysis. And it says upcoming enhancement to the tool will provide the ability to select different time periods, analyze trends over time, benchmark customer sentiment against best sellers in the category. You know that benchmarking thing sounds pretty cool and so this is something to look out for that's going to be available later this year in the US, uk, germany, france, italy and Spain, and then Japan to follow, and, instead of localized insights, will also provide a deeper understanding of customer preferences in the country. So it's not just like looking at, you know a category across all of Amazon, but you're looking at a country basis. So again, something interesting, cool announcement to look forward to. Bradley Sutton: Another thing that Amazon release is something called fit insights tool. It's going to be backed by AI and this is for those of you who are mainly like in the apparel category, you know, which is historically one of the, you know, the one that has the most returns and issues and with reviews and things like that. But it's going to be analyzing the reviews and the size charts and kind of like how people identify themselves as what size they are and then compare it to like what size you're saying the product is, or, yeah, your shirt or socks or whatever, and then it's going to give you like suggestions, like you know what you know you probably should move your size tier up a little bit, because people who say that they're waist 38, you know they're complaining about your product because they say it's too big. So you might want to, you know, put it, call this a size 36 instead of a 38 or whatever the case may be. So you know I don't sell in the apparel, so this doesn't affect me at all. But what about you? You know you guys who are selling leggings or shirts or pants or things like that. You know, I'm sure you guys have all kinds of crazy horror stories about return. So if AI can help with that process you know it's called again, it's called fit insights. It's going to be available a beginning in October. Look out for more announcement on that. We'll probably have that in the weekly buzz. Bradley Sutton: Another minor announcement that has to do with Amazon warehouses, called computer vision based detection. All right, so they gave this demo where they're showing like vision technology where things are going on the conveyor belts, going to you know orders and stuff, and then this AI is going to like see if there's a problem with, like, an expiration date, somehow, like on the package, or maybe the box is damaged, right, and then it's going to stop it from going to the customer. So I have, you know, face value seems okay. I'm just not fully convinced this is going to make a huge impact. I think the thing that all of us are more concerned about is when products go back to Amazon. You know it's like can we please take a look at these boxes and obviously realize that the customer didn't put the pack back in the box or it's used or things like that. Please don't put it back in inventory. This is a start. This is a start, though, you know, because you know, sometimes maybe like a forklift runs over a package, but it's still somehow it gets on the conveyor belt and then gets to the customer and they get upset because they get a super damaged box and then they return it. So in that situation, this will probably kind of like help, help with that, with that kind of stuff, and then, starting in 2024, you'll actually get a report on all the packages that Amazon kind of like stopped, you know, thanks to this new robotic vision thing that it has. Bradley Sutton: Voice of the customer dashboard was their next announcement. That's actually something that exists now, but it talked about what is coming to this dashboard. Basically, they said they're going to launch three new, improved features that will give you more insights into what's going on to help you build customer loyalty, and these include key phrases from customer feedback. I'm not sure if that means reviews, because you know customer feedback is something different than reviews, so I'm not completely sure about that. Number two, category benchmarking and trend analysis to give you the tools to compare your performance against similar products. And then, number three, deeper key performance metrics broken down by customer feedback score. Quote unquote was part of their announcement for that. So if you're using that VOC, or voice of the customer dashboard. Look out for those three enhancements soon. Bradley Sutton: Add to cart seller profile pages. That was another announcement. You guys know what the seller profile page is. That's where you click on the storefront, you know from a listing, and then it takes you to the page where the feedback is and the address of the seller and stuff. Well, there's nothing that allow you to necessarily buy the product before, but now, as you can see, they have an add to cart button Now for the product that maybe they were clicking on. So that's something that's already new. And then they talked about potentially, you know, maybe even having some other cross-selling where it has other products right there on this page that somebody could add to cart. Bradley Sutton: Another announcement I really didn't understand. I wish I could have followed up on this, but it was called two tap ratings and in this session or not session, but in this announcement they were talking about how two tap ratings simplifies the seller rating process and customers have indicated that seller ratings are a critical data point in their shopping journey. So two tap ratings eliminates the written feedback requirement, simplifying the end to end review experience. So that's what the announcement was, but I'm like, wait a minute. Hasn't there just been this two tap rating for like a couple of years now, which is why the number of ratings is so much higher than the number of written reviews? Bradley Sutton: So I'm not exactly sure what this announcement was. Maybe it's about from the actual write a customer review button on orders, like if you were to open up your mobile app right now, your Amazon buyer app, and then you know, hit an order and says write a review, you kind of do there have to leave a written review, I think. So maybe that part is gonna be changed. But I know there's like a page where you can go where Amazon just gives you these messages like hey, rate this product, you don't have to write nothing, you just like click the rating right there and that's it. So I'm not exactly sure what this announcement is, but my speculation is that from the write a review button there, you can just start leaving ratings there, but this might increase the number of ratings you know you get, which is, you know, for some customers or for some of you guys. You guys would love that. Some others were like man, this kind of sucks, I barely get any written reviews now and I really want written reviews. So maybe some of you think that's a negative. Another day. Bradley Sutton: Two announcement was that a seller wallet where it's this is coming, where you can take your funds you know, your before you get, actually get dispersed and then you can use it to, like you know, make a wire transfer to your, to your vendors or your suppliers, things like that. You know we've had that with a group Alta, helium, 10, alta for a while, but now it's coming to a seller central. Next announcement was a little bit bigger, so it was kind of like there's a little bit of thunder being stolen because they announced it, the, you know, a couple of weeks ago about the Shopify and buy with Prime. But they talked a lot about buy with Prime. The thing that was like shock, shocking was they actually brought out the VP, or a VP of Shopify to the Amazon accelerate stage. So he actually came right on stage and even the, even the Amazonian who introduced him, was like hey, you know, a year ago I wouldn't probably not have imagined bringing this person on stage. And that was because, as we've talked about in the weekly buzz before, they had all kinds of beef. You know, in the old days, you know, shopify wanted all that smoke. They were. They were like saying, hey, if you use buy with prime on Shopify, you're against our terms of service and this and that. So, yeah, that's kind of like nobody would have ever guessed that a VP of Shopify would be on stage at Amazon accelerate, but they were talking about buy with prime. And so, in general, you know, regardless of it was Shopify or not, buy with prime has been out, you know, for a year now. They talked about how some of the stats for buy with prime, you know what kind of stats it's had for for sellers. For example, one brand said that nine out of every 10 buy with prime orders were from customers new to their brand. A newer feature was buy with prime cart is starting to see early success. So before it was kind of like if you had buy with prime, it was just for one product. But now they're rolling this out where you can, like you know, have multiple Amazon or, you know, fba supplied products and then you can actually add them to the cart and then the customer on Shopify or whatever, woocommerce or whatever, can go ahead and check out instead of just having to buy them one by one and the this, this, this feature the merchants who use it say that they increased a 15% increase in buy with prime units per order. Another announcement from the buy with prime is that they introduced you know, or they talked how they introduced reviews from Amazon so that you can display your Amazon reviews on your website at no additional costs, and they said that early results show that merchants who who added the Amazon reviews to their website have 38% increase in shopper conversion. So this is especially probably for those who are newer, have new websites and have zero reviews on there. And then another thing that they announced was buy with prime assist, which gives merchants the option to offer 24, seven cost post order customer service through Amazon at no additional costs, using a real time chat feature. So, yeah, this was definitely interesting to see. Bradley Sutton: You know, I've never used by with prime and never even had a my own. I mean like not in like 20 years I haven't had my own website as far as my Amazon, my Amazon products go. So what about the rest of you? Has anybody of you guys out there use by with primer ready for, like, maybe WooCommerce or another website? Be curious to see. You know what you guys, you know how that's worked out for you. Bradley Sutton: Another couple announcements, just really quick. Let me just speed through these last few ones here. There's the potential sales lift. You guys ever seen that from the dashboard? It's like where, where Amazon will tell you hey, you know, if you use a plus content, you know you can make a gazillion dollars. You know, I kind of like make light of that. But yeah, I think a lot of us were like this is such nonsense. You know, like I remember one time it was something yeah, put a plus content in your pink coffin shelf and you'll increase sales by $2,000 a month. I'm like, what are you talking about, bro? Like there's, there's not even $2,000 of pink coffin shelves sold in a year. That's like wrong. So that's probably why a lot of us wanted to even hide some of those widgets on the seller central dashboard back in the day, which is what they you know they we talked about earlier today. Bradley Sutton: But let me tell you guys it's improved. You know I'm not. I'm not again, I'm not trying to throw Amazon on the bus. I just want to show you guys that Amazon actually gets better. I actually haven't looked at those in a long time and I'm looking at it live right now where it says under growth opportunities. Hey, this coffin egg tray says if you increase improved conversion by create, creating a plus content, you could have an $88 sales lift over 90 days. That sounds reasonable. That's like four egg trays. You know, if I put a plus content could I increase sales by four, eight trays. That sounds very reasonable, but then again it's not fully completely working. That coffin bath tray test I said if I put a plus content I'm going to get an $8 and 66 cents sales lift. I'm like this is a $4 product. How am I going to get an $8 sales lift? It's not perfect, but, guys, it is getting better. Don't just overlook it. If you're like me, who are just like, oh, I'm just going to ignore all of those because they're so far off, I think their algorithms that they have working on it is definitely a lot better. So so make sure to check that out. And anyways, the announcement that they had was this potential sales lift is going to be available for a lot other kind of things like manager experiments and 20 other catalog attributes. So 20 other things they're going to be. They're going to give you a little thing that says, hey, if you do this to each of those 20 things, you could get this kind of sales lift. Bradley Sutton: Another cool feature they talked about was view in your room table top. So you guys ever seen the helium 10 coffin shelf or other products like furniture? And then it has a button where it says view in your room, but it puts it on the floor right, like it's mainly for like chairs and tables and stuff, and then you can kind of it's using augmented reality for your product and then you can just kind of like with your mobile app see how that product looks in the room. Well, now they said, hey, this is going to, we're rolling out the room table top feature. So instead of just looking how it would look on the floor, you're like who's going to put a coffin shelf on the floor? You know it's going to be like hey, put it on this countertop or this egg tray, how does it look in your kitchen island, and things like that. So this is coming soon. Bradley Sutton: So in the past it wasn't something you opted into or or could ask Amazon to give you, like the helium 10 coffin shelf. We didn't do anything special. It just all of a sudden started showing up with that augmented reality. So I have a feeling based on what they were saying at Accelerate that there's now going to be some kind of controllability you're going to have where you can potentially opt into the program or send them like 3D images or something and get into there. So we actually have some follow up meetings with that department to try and see, you know, how maybe helium 10 can can help in this. But that would be pretty cool for those of you who have products that go on table tops or counter tops or things like that, being able to integrate augmented reality for your customers who have the mobile app. Bradley Sutton: Another thing honestly I was not excited about it all, it's actually kind of scared a little bit was ships in product packaging program. All right, so it's allowing you the opportunity, it says, to ship customer orders in your own custom branded packaging without additional Amazon boxes. All right, now this could go both ways. Already, this happens sometimes and actually, you know, some of us are kind of upset when it might happen, like if you guys have like some super fancy gift box or like some nice, really nice packaging, you don't want Amazon just taking that and then slapping all their logos and and or their logos, but they're they're, you know, slapping their shipping labels and stuff on it and then having that really nice package getting all scuffed up and then it's like all torn up by the time it gets the customer. And so you know like right now I'm actually doing a brand new coffin shelf package where it's like a box, shape like a coffin and it's going to be like a super nice giftable thing. But if Amazon ships in that box, you know that kind of sucks. Now, where this is better is you know Amazon might be charging you extra shipping because it has to use extra packaging. Bradley Sutton: So this, this article or this announcement where they talk about how, because of the ability now to ship in your own packaging in the future, maybe it's going to save you in the fulfillment costs. But I don't know for me. I most of my products. I don't want that. There's a couple of products I have that that I don't really care about the packaging much, and you know they could go ahead and slap a shipping label on there. I don't care, especially if it's safe. Saves me some money. But I'm I'm curious what you, which boat are you guys in? You know would you say, yes, I want to save, you know, a few cents on packaging and you know it also saves the environment too, you know, because you're not having to to have all this cardboard you know around, or are you like, do you have fancy packaging and you and you want that put into an outside box? Anyways, this new feature is going to have enrollment in January of 2024. So you got a couple of months to think about which which boat you would be in. They also announced the sustainability solutions hub. You can look up there. You know, on seller central, if you want more news I'm running out of time here and the last one that they announced, again that you can check in seller central, was a climate some new climate pledge friendly badges that are coming, and it's interesting. Their data shows that if you have that climate pledge friendly badge, it actually drives 10% more page views than if you didn't have it. So it might be something you might want to get onto your listing, and they're going to have three new ways in order to, you know, to have that. So there you have it, guys. Bradley Sutton: I'm sure I missed a couple of things here, but but that was probably the majority of what they talked about that this year's Amazon Accelerate it was my first time there had a blast. I couldn't even go to all the parties because I was working in the nights. I had a whole bunch of like webinars I was doing in China and things like that. So I got I missed all the parties but I heard it was really great. There was like two, 3000 people, you know, really high quality. They had the DJ from the Beastie Boys was like the DJ for the events and and they had Tracy Ross there as a celebrity, you know speaker. Really really cool event, really well organized. You know what, what you would expect from Amazon. So, guys, next year I'm sure it's going to be back again Highly, highly, highly recommend going there because you know Amazon, there's nothing like it, you know where. I mean, I didn't even do all of it and I probably would drop 30 different news items there that they launched. So it's a one set, once a year event and definitely go. Bradley Sutton: It's not the only event that Amazon does. Amazon does a little bit higher end kind of more advertising. So it's really the event that's happening in October, october 20, I want to say 25th and 26th or 24th to 26th in New York City. It's called Amazon Unboxed. So you want a similar event but more focused maybe on on advertising and if you're you know bigger sellers, make sure to register for that one. Amazon Unboxed, ilium 10 and Pacview definitely will have teams there, so be great to to meet you guys in person at that one. I hope you enjoyed this recap. If you guys want follow-ups for me to talk about any of these announcements a little bit more in depth, make sure to reach out. Don't forget to follow on Instagram Sirius Sellers podcast. See you guys in the next episode.
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We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon Accelerate Releases https://event.amazonaccelerate.com/general-information/?page=marquee-announcements SmartKargo, a leader in providing technology and logistics solutions to airlines globally, announced it is teaming up with Walmart GoLocal, Walmart's white-label, delivery-as-a-service platform, to expand next- and two-day delivery offerings for retailers and e-commerce companies. https://www.businesswire.com/news/home/20230913979238/en/SmartKargo-Expands-Next--and-Two-Day-Delivery-Offerings-with-Walmart-GoLocal Etsy seeks to drive more organic traffic through “Share & Save” program https://www.modernretail.co/marketing/etsy-seeks-to-drive-more-organic-traffic-through-share-save-program/ Amazon Marketing Stream is expanding to include new Amazon DSP campaign datasets. This includes information on Amazon DSP campaigns, flights, ad groups, and ad group targets. https://advertising.amazon.com/API/docs/en-us/release-notes/index#original-video-download-is-now-available-on-sponsored-brands-media-api Around the Clock Convenience: Walmart Now Offers Customers Late-Night Delivery https://corporate.walmart.com/news/2023/09/12/around-the-clock-convenience-walmart-now-offers-customers-late-night-delivery Flowspace, the software platform and distribution network powering independent fulfillment, announced today that it has partnered with TikTok to provide fulfillment services for TikTok Shop sellers in the U.S. https://www.retaildive.com/press-release/20230912-flowspace-powers-us-fulfillment-for-tiktok-shop/ We wrap up with a must-hear insight from our brand evangelist, Carrie Miller, on how to use Helium 10's Audience tool to gather real data about your product. Join us for this engaging episode with crucial e-commerce updates and strategies. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:41 - Amazon Accelerate Releases 03:30 - Walmart GoLocal 04:08 - Etsy Share & Save 05:23 - Stream For Amazon DSP 05:50 - Walmart Late Delivery 06:55 - TikTok Shop Fulfillment 08:11 - Look Out For This Saturday's SSP Episode! 08:25 - Follow Bradley And Helium 10 On LinkedIn 09:15 - Pro Training Tip: Split Testing Using Helium 10 Audience ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel Amazon Accelerate announcements, TikTok shop fulfillment, Walmart shipping expansion and Etsy promotions for sellers. This and more on this week's Weekly Buzz. Bradley Sutton How cool is that? Pretty cool, I think. Shivali Patel Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space. We also provide you with a training tip of the week where you get insights into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. So the first article we really have is from Amazon Accelerate. It's hot off the press and it's happening right now. So Bradley on Saturday is going to give you a full rundown of all the announcements that happen, but for now, let's just talk a little bit about what's happening on day one. So we have a little bit about some new enterprise solutions. We have emerald notifications, which makes it easier for you to just act on your business updates. In fact, helium 10 is one of those included notifications, so make sure that you have this on. We also have the AI backed seller messaging assistant, which is just telling you that basically any time a customer messages, you might end up having artificial intelligence responding to them on either that order status or shipping information, returns, refunds, that kind of thing, which is great because artificial intelligence is all the way right now. You also have quick list, and this is referencing the generative AI which can help you simplify your listing creation process. Now, if you are a Helium 10 user, then you know that we already have some of this incorporated into our listing builder. If you have access to a diamond plan, then maybe you're already utilizing a version of this, but now it's there for Amazon directly there as well. Then you have some regulatory compliance information, and we did also have an announcement about the Smarter Seller Central homepage for sellers worldwide. So this is talking about the dashboard itself. There was some announcements on the simplified listing management. And then you have enhanced buyer abuse protections, which actually got some applause at Amazon Accelerate. Shivali Patel You have Veeco, which, if you don't know, that's a company for printing shipping labels and they had some announcements for reducing rates. You have Amazon's shipping service. Now this is particularly cool because it's just telling you a little bit about what new changes are coming to the actual logistics side of things. Now, if you don't know about Veeco, Veeco is just a company for printing shipping labels, so they had some announcements. Then you have Amazon shipping services, so you can actually end up shipping non Amazon orders. With Amazon it's sort of a rival to UPS or FedEx you can kind of think of it like that but it's really helpful for the logistics side of things. And then you also have supply chain by Amazon integrated and that's really cool because it offers you the end to end fully automated, basically logistics for supply chain. So picking up your product from your actual manufacturing factories, getting it over through customs all the way to the warehouses. It just helps simplify the process. Of course, with FBA they were already kind of doing that with helping with picking, packing and shipping out that product. But now, when you really have to get out new orders or a new batch of inventory, now they can help you with actually picking up those products and then getting it all the way into the warehouses. Shivali Patel Let's jump into the next news article, which is smart cargo expands next and two day delivery offerings with Walmart go local. Now this comes hot from the business wire and as we go down you can end up seeing that this is sort of similar to what Amazon announced actually today. So if this is a coincidence or not, you let us know in the chat. But as you can see here, they're just working with some airlines to enable an alternative delivery network to establish carriers. So, again, you can end up shipping out non Walmart orders with Walmart. Shivali Patel Okay, let's jump over to Etsy. So, from modern retail, etsy seeks to drive more organic traffic through their share and save program. So if you are someone who sells on Etsy, then you might have been dealing with about a 6.5% transaction fee, but now you can kind of be your own affiliate and it's going to reward you for that work that you are already doing, ending up to a 4% of the order total off of that bill. So maybe you are one of those sellers who has been trying to hike your prices a little bit to kind of combat with the inflation and make up for any costs that you have, but this can be one of those things that might be something that will add value to your business. Now, something to be mindful of here is Etsy does have some rules, and one of those rules is you are prohibited from directly linking pay-per-click activities to Etsy. So this implies that you might need to actually end up investing and advertising in maybe creating a landing page and then driving those users to your product through that method. But again, if you are selling on Etsy, then this is something that you might want to consider utilizing in your own business. Shivali Patel Next up, we have Amazon DSP campaign signals now available on Amazon Marketing Stream. This is directly from advertising with Amazon, so Amazon Marketing Stream is something that helps us have hourly information for PPC, even with Atomic at Helium 10. And now it's expanding to DSP campaign data sets, so this is super cool. If you are somebody who does utilize DSP, then make sure that this is something you look into. Next up, we have around the clock convenience. Now, this is one of the things I'm really excited to share because I find that there's a little bit of a funny component to it, but Walmart does offer customers late night delivery. So, if you are, this is a little bit more on the consumer side of things, the storefront side of things, but I'm sure that this will end up, long-term, be something that can help the three P sellers as well. A couple of weeks ago, Bradley mentioned that you can now end up delivering into the garage for Amazon, while Walmart said let me raise you one, because they now end up having an option right here, but you can have items delivered directly to your fridge, you guys, or your countertop. So if you are someone who you feel like coming home to something from Walmart is gonna make you happy if it's directly on your countertop, you now have that option. So, just so you know, this is now something that Walmart Plus members have the capability of making use of. Shivali Patel Then you have FlowSpace. This comes from RetailDive, and FlowSpace is the software platform and distribution network which is actually partnering with TikTok Shop. Now TikTok Shop has had all the hype in recent weeks. A lot of Amazon sellers have expanded into TikTok Shop just to use the external traffic with Amazon attribution links to generate even more revenue. We've had conversations with some Helium 10 elite members as well who end up using fulfillment by TikTok and, though I'm not sure if they're using FlowSpace. Flowspace is something that is directly integrated with TikTok Shop. So if you are a TikTok user, maybe you've been going through and you've noticed that there's some videos coming up with content creators maybe pitching a product, and you'll have a little bit of a shopping cart that you can click on and directly purchase. So not only are they now picking up on trends and popularizing different items, you can also enable those sales directly from the platform itself, which is super, super cool. Shivali Patel So, with that, those are our news pieces for this week. If you want more information about any of these announcements, or you're super excited about some of them, make sure you tune into this Saturday's Serious Sellers podcast episode, where Bradley will discuss not only these updates, but also updates from day two of Amazon Accelerate, and, trust me, you don't want to miss out. So, after we've talked about news, what's next? Well, before I get to what's next, make sure that you are following our LinkedIn, because not only is Bradley gonna be sharing those details on our podcast episode, but if you are more of a reader or you are active on LinkedIn, you won't want to miss those updates there as well. So make sure you're following our LinkedIn page. Just go to Helium 10 and you'll be able to click, follow and get all of our updates that we post. Shivali Patel Next we have Carrie Miller, our brand evangelist, who is going to talk to you about audiences. Now, audience is great for just pulling real people about your product. So, as opposed to maybe split testing directly on your Amazon listings and having potential headaches of underperforming variance, you can now go directly to audience and get real data on understanding what will work better. But I'm not going to get too deep into it. I'm going to pass it over to Kerry and let her show you Today. Carrie Miller I want to talk with you a little bit about split testing. Now, most of the time when you're doing split testing, you're actually split testing things like your title or your images on Amazon. But we actually have a way that you can do some split testing with your target audience before you even listen to anything on Amazon, and there's actually a lot of other capabilities of this tool. So I want to go ahead and show you how to do this. So the first thing you're going to want to do is you want to log into Helium 10 and you're going to go up to the tools menu and you're going to click on this audience tool, and this is where you're going to be able to create a poll of your target audience. So you get feedback on a variety of different things. So the first thing you want to do is click on create poll, okay. So once you click on create poll, it's going to actually ask you what type of poll you want to do, okay, so in this situation, maybe I want to do, you know, a main image, but you can also do like a general idea of listing, title or really anything that you want. A lot of times I use kind of general idea for just kind of like product ideas and things like that, maybe different colors and things like that. So once you choose that I'm going to just choose main image and you go to the next step. You are going to be able to write a question. So you could either choose one of these questions like how does this image make you feel? Which product would you rather buy? Based on the image, which product would you rather buy? I'll probably choose something like that. Then you're going to go to the next step and this is where you're going to actually add your images. So if you have, for example, our coffin shelves, maybe we want to know what is the best coffin shelf main image. You can put upload up to eight options here, but I'm going to skip that just to show you all the rest. Carrie Miller Here you can choose a general audience or you can do a custom audience. Now, it is a little bit more of a charge to do one of these polls. It's about $50 because you're going to pull 50 different people. But you can actually choose an age range specifically. If your product is specific age range, you can do a different target audience in general. Are they a prime member? There's a lot of different options in here so you can really personalize this and hone down into your target audience and get the best feedback possible for your product. So highly recommend utilizing these. It's a really good investment to get that really targeted feedback from your exact target audience. Carrie Miller Then you're going to choose your audience size and I just I'm going to leave it at the 50 here, and then you can also, you know, know more about who is responding, so you can, you know, find out their personal or all this different information about them. You can check whatever it is that you want and then you can confirm your poll and that is what is going to generate your poll and within you know, 24 hours you should see all of your results. Now, this is what it looks like when you do have results. So you can see. Carrie Miller On our poll we were looking for a main image and so we asked you know we have a coffin shaped egg tray. If you saw this in the search results, which picture would you would make you want to click on the most? So the winner here was this B image and if you go down here, you can actually see an explanation of why that person chose this particular image. So it's really, really helpful feedback because it's not just you know a poll, but it's actually you know, qualitative information that really can help you in deciding which image to go with and why. And then it gives you some more insights into your actual audience, that is, you know that you're pulling. Carrie Miller You can also see their demographics here, their education level, their gender identity all this great information about who you polled so that you can make a better informed decision about whatever it is that you're testing on Amazon whether it's your main images copy, maybe you're testing a new product all those different options you have there. It is an incredible tool, a really good investment, especially during product research. I love using this to you know, decide colors and also just design in general. Like which design do you like best? If you are having a problem, you know asking your family members. This is actually a better way to do it because you can target your specific audience and get some really great feedback. So if you haven't checked out our audience's tool, go ahead and check it out and you will be happy that you did. Shivali Patel All right, thank you so much, Carrie. That was fantastic. So I hope you don't just listen to this. You also implement. So make sure you go check out audience. If you are somebody who needs to split test, who should be split testing, or you want to optimize that listing, then this is great for you. So that is it for this week. I hope you learned something and we'll catch you next time to see what's buzzing.
Selling on Amazon can be overwhelming and complicated. A lot of Amazon sellers lose 1-3% of their inventory, and most of the time they don't even know! Join us as we chat with Yoni Mazor from GETIDA, to discuss how to tackle fulfillment issues and put more money back in your pocket when selling on Amazon. Key takeaways: GETIDA provides software and technology to track inventory in real-time on Amazon's fulfillment centers. Discrepancies in FBA transactions can range from 1% to 3% of revenue. By identifying discrepancies and losses, you can take the necessary steps to protect your business and increase cash flow. To succeed in the online retail space, it's important to continuously learn and adapt to the ever-changing industry. Having a deep knowledge of Amazon's system and staying up to date will give you the upper hand. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn Connect with guests: Follow Yoni Mazor on LinkedIn
Discover the power of this new FREE AI Image Generator! In today's deep dive, we'll compare its capabilities to popular platforms like MidJourney & Canva. Is it truly better? Let's find out as we explore its features, the quality of images generated, and its potential impact on the graphic design world. Join me in this enlightening exploration of the next big thing in AI-driven design!▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Scott shares his experience and expresses gratitude to the 700 attendees of the highly successful AMZ United, an Amazon Seller conference that just went live on August.Hear his 6 weeks worth of insights packed into this quick but informative podcast. Episode Notes:00:35 - The AMZ United Experience 05:30 - Brand Control, Consumer Trends, And Managing Content 07:15 - Amazon Accelerate 09:15 - Amazon Seller Issuing Stock Options 10:15 - What I Invest in an Amazon Seller and Why 12:45 - Latest Update from AmazonRelated Post: The Best Software Tools for an Amazon FBA Wholesale Seller
Growing an Amazon business is full of ups and downs. We love the ups and try to avoid the downs, but the road to Amazon FBA success will include some failure for everyone! Listen to today's episode of The Full-Time FBA Show where we share three of our biggest failures in our 10-plus years of reselling. We break down these heart-shattering mistakes and even share some tips on how you can avoid them. Finally, we tell listeners how they can avoid serious failures in their Amazon businesses. Don't miss out on this episode to help you in your own road to Amazon FBA success! Show Notes for this episode - http://www.fulltimefba.com/205 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/
Dr. Clyde Winters returns in this multi-part series. In this part, we talk about Red Natives, Aboriginal Asians and the origins of Caucasians. Purchase American Maroon at american-maroon.com Purchase Dr. Clyde Winters Books on Amazon at amazon.com/Books-Dr-Clyde-Winters/s?rh=n%3A283155%2Cp_27%3ADr.+Clyde+Winters SHOW SOME LOVE TO THE MASTER TEACHER!!! Dr. Winters Cash App: $Olmec98 Find us @ http://swarthynerd.com/ https://twitter.com/swarthynerd https://www.youtube.com/channel/UC-E7IKrrIY3WTEi-2--RYAw Hit us up at firstname.lastname@example.org Yuki's Social Media https://www.facebook.com/yukithesnowman/ https://yukithesnowman.com/ https://www.youtube.com/channel/UCnW2H7VD6ahR4xXPba-DYLQ https://twitter.com/weebtrashyuki Cash App: $BenjaminASnow Tv Guru's Social Media https://www.youtube.com/channel/UCxRviGx_yUWnDD0oABAT85g https://mobile.twitter.com/superlostfan108 Cash App: $superlostfan108
Dive deep with me as we explore a game-changing, untapped e-commerce dropshipping product that's generating a whopping $30,485 monthly, and it's all passive income! Whether you're new to the ecom game or a seasoned vet, this product could be your ticket to significant earnings. Discover the ins, outs, and everything in between, and learn how you can replicate this success.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Ever wondered what it takes to breathe new life into a product whose sales have hit rock bottom? Well, we're about to pull back the curtain on the process. Kickstarting the journey to redemption, we delve into the realm of listing optimization, cross-examining ASINs, and pinpointing top keywords for single or group listings. In this highly practical session, we use our Project X egg rack product as a case study to illustrate the steps to revitalizing sales, from initial setup to shifts in market trends. Then, we navigate the rough seas of competition research, undertaking a meticulous analysis of competitors' pricing, product dimensions, FBA fees, and reviews. We reveal how powerful tools like Helium 10's Market Tracker can unlock a comprehensive understanding of the market share held by various competitors. Wrapping up this segment, we ponder the implications of our competitors' profitability on our pricing strategies, equipping you with the knowledge to make informed decisions and stay ahead of the curve. Lastly, we dissect sales and keyword performance, shedding light on the art of effectively monitoring them. Discover how Helium 10's Keyword Tracker, Cerebro, and Adtomic can unravel the mystery behind your listing losing rank and sales. We also discuss how subtle tweaks in prices and keyword targeting can help reclaim your competitive edge. Rounding up, we explore the process of competitor analysis on Amazon, offering a wealth of insights on identifying keywords your competitors are ranking for, and assessing your own keyword performance. This is a must-listen for anyone keen to understand when to pull the plug on an unprofitable product and how to give it a fighting chance at survival. Tune in to gain a wealth of knowledge and strategies that could just save your product from the brink of extinction. In episode 490 of the Serious Sellers Podcast, Bradley discusses: 01:13 - Project X Is Back?! 03:42 - Revitalizing Amazon Sales With Project X 06:31 - Analyzing Competitor Pricing and Profitability 07:29 - How To Leverage Helium 10's Market Tracker Tool 16:01 - Amazon's Test On Hiding The Bullet Points 16:08 - Results After Emma Helped Improve Our Listings 18:13 - Analyzing Sales and Keyword Performance 24:27 - Analyzing Keyword Rankings and Sales 26:54 - The Power Of The Cerebro “Time Machine” 30:48 - Competitor Analysis Process in Amazon 39:22 - Revitalizing Old Products & Introducing New Projects Bradley Sutton: Today's episode marks the return of one of our most popular series ever Project X. We're going to talk about the steps that any Amazon seller should take If they have a product that has tanked in sales. Can we revitalize it? How cool is that? Pretty cool I think. Do you want to see how your listing or maybe competitor's listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool Listing Analyzer. For more information, go to h10.me/listinganalyzer. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In this episode we are bringing back Project X. Maybe once a month or every other month I'm going to start doing some Project X follow-up episodes. There's a lot coming. We actually started recording season two last year and we got some great footage and some products are actually coming into stock. That was from those recordings. We're going to follow up on some of the original Project X products, if you'd like. What in the world is this Project X that Bradley's talking about here? Bradley Sutton: A few years ago, we did this case study. It was mainly on YouTube and you can go back and watch it, but it was all about trying to take some products from zero to hero. We did this reality TV show, vibe program, where we showed you every step of the way how we were able to find products, get them launched, optimize them and then scale them up in the feature. Ever since that show maybe three years ago, four years ago now we did that We've been maintaining those products, not doing that great of a job because we're not full-time Amazon sellers here. I try and run this in my spare time. That's part of what we're going to be talking about today is I've been neglecting some of these products and sales have gone way down. That's what we're going to be talking about today is do you have a product that maybe you've neglected, maybe you haven't been neglecting it, but sales are way down? It's a product that's one or two years old and you're just not doing as well as you did in the past. What are the steps that you can try to take in order to revitalize it or in order to try and get those sales back up and see if you can salvage all the time and effort that you put in a product? Now, what we're going to do today, guys, I'm doing 100% live. I'm not going to prepare this or try to pre-do some research here. I'm going to air this episode right after I film it, a few days after I film it. We're not even going to have time to see the effects. It's going to take maybe a month or two to see, or I did the things that we do actually have an effect. I started noticing this product going down a few months ago. We've already done a little bit of work. We've actually talked about it on this show, where we had Emma from Marketing by Emma come in and revitalize a little bit some of the images and also some of the copy. Now it's like, hey, let's see how that did and what more needs to be done. Bradley Sutton: Let me give you some background first on this product. This product wasn't one of the original Project X products. This is something we were doing when we expanded the brand, we made this brand called Gui's Chicken Coop and then it was an original in Egg tray. We still have that product. But then we're like, hey, along those same lines, we found that there were these stackable egg racks that were trending on Etsy and Pinterest. The same way, we found the original Project X products. We're like, hey, let's be the first person to make these. Bradley Sutton: On Amazon, which we were and we were just dominating, we had some really, really great sales. Let's actually go in and take a look at some of the sales here I am on our Insights dashboard and I knew that even I put here last year and it was one of the top five products. You could see that towards the end of last year we were doing well. We were doing, I mean, for Project X. It was doing about $5,000, $6,000 a month. Profit was decent. Let's take a look at what the profit was towards last year Over $6,000 worth of profit. So it was decent. It actually overtook some of the original Project X in sales. Bradley Sutton: But let me show you what happened since the end of last year. We started off with a bang, but then some competitors started coming to the marketplace. We were the first ones and they're like hey look, how good these Project X guys are doing, we're going to try and undercut them a little bit. Let me show you what happened to our sales because of that. All right, I'm going to go ahead and show you this year's worth of sales. You can see, at the beginning of the year we were still doing about $6,500 a month, but then sales just took a nosedive. It halved in March down to $3,000. April it was only $1,000, and then it's been hovering between like $1,000 and $2,000. First of all, you got to understand what happened. Now. Unfortunately, I wasn't running Market Tracker on this the whole time. Otherwise I could show you guys exactly when people started getting into the market. Maybe you're like me and you weren't running Market Tracker the way you should have. I am now and I'm going to show you guys what I can see in the last couple of months on Market Tracker. But let's go ahead and go to Amazon and take a look at what the competition has been doing. All right, so I'm going to go ahead and enter a stackable egg rack here on Amazon. Bradley Sutton: Let's just take a look at a couple of these big players. Some of them have been around for a while, but this guy here, this Kinlin, has been just crushing. Now, first of all, take a look at this price point $20.95. Let me tell you I was actually selling this product for $38. We were the only ones and we couldn't even keep them on the shelves Right off the bat. Bradley Sutton: You can see an issue here $20.95. Well, let's just take a look at the Helium 10 BSR chart here to see has he been doing this price the whole time? First of all, let's take a look at when he started getting serious. You guys notice anything here. It was right exactly in March of this year. You can totally tell that by looking at this BSR chart, where it looks like he maybe was experimenting with some units here and there, but he really wasn't selling that consistently. Then all of a sudden, come March of this year, he just starts going bonkers. His price point has actually always been looks like $20.95. He stayed pretty consistent on his price, but literally almost half the price of our product. That's one of the issues right there. His sales are like you know maybe five, six, x what our sales are. So it wasn't just him, though there's other people who have jumped in the market. Bradley Sutton: Let me actually show you I actually set up market tracker a couple of months ago. This is not market tracker 360 that you have to pay a lot of money for, that's for like huge, like five, $10 million brands and agencies, but the regular market tracker that all you helium 10 users have. I created the market to kind of like track who are the players, who are my direct competitors for the stackable egg rack market? And, as you can see here, I picked about 17. Now, keep in mind, for almost a year we were the only sellers of this product. Like like nobody had anything that was like ours, where you can just buy these extra levels of this egg rack and then stack them up. Now there's 17 players that have come in and take a look at a lot of their price points $20, $30, $22. Here's one for 38, but it has four racks, all right, mine only has two, um $27. Uh, here's another one that's like $15, $28. So everybody's coming in at this cheap price point. Bradley Sutton: Uh, you can take a look at my market share. My market share used to be a hundred percent, right, my market share used to be a hundred percent. Now it is 11.2%. That product that came in in March, is crushing it. They have 50% of the market right now, and so that's obviously a problem, right Like that's why my sales have gone down. So the question is what can I do about it? Can I just lower my price? And can you guys lower your price almost by half and still be profitable? Probably not. Bradley Sutton: I actually did some research and that was one of the first things. I look at my dude like like I might have to discontinue this product. Let me look at what the numbers are. So actually, let me take you through what I did. Uh, I went and checked my product price. I forgot I think I was paying too much for this, but you know I was the only seller. I was making a ridiculous profit. It was like probably like more than 30, 35% or so, and so I didn't. I didn't care really what price I was paying. So I was just curious. I was like how in the world can this product sell so cheap? Bradley Sutton: So I first looked at their at their page. I was like, okay, are, are, is their dimensions a little bit different? Let me actually go ahead and open up my product in another window here. Okay, here we go. I've got my product open. So now you guys are going to kind of see the comparison. Bradley Sutton: So the first thing I was just wondering was what's going on with, like, their FBA fee? Now, look at this. Their FBA fee is only $8.83. I'm like what in the world? Like how is that possible? All right. So I look at the size of their package and it's 14 by six and a half by two. All right, now compare that to mine. I've got $12.43 FBA fee, okay, and my product size is 15, seven by four. So, right off the bat, it's like how in the world can they do this product in half of the width of my product? Because I'm like, wait a minute, you know it's the same exact product, right? So I actually ordered one of theirs. You can actually see it here in my Amazon window when I go to their page and says, hey, you purchased this, you know, back in July and it's interesting. Their product first of all. They make it like almost like an IKEA package. You actually have to put this together. It's in pieces Now to me. Bradley Sutton: I would have thought they would got some bad reviews for this because they don't say that in the listing. You know my product. It already comes all assembled. You're good to go. Go ahead and put your Huebles in there, your eggs, right? But no, they don't have any bad reviews. Bradley Sutton: But, like me, if I bought that, I literally would have left a bad review even if they weren't my competitor because I'm like I think I'm not time for this. I buy from Amazon for convenience and now all of a sudden I have this two layer egg rack that literally comes in one, two, three, four, five, six pieces and I got to like screw it together and do like Lego and stuff and try and figure out how it works. I'm like, no, I didn't get time for this. So, just, it was just shocking to me. How can people not complain? I guess maybe because the price is so low or something. But I was like, okay, well, there's one thing I'm not going to do, right, so if they're saving a couple or four bucks on their, on their FBA fee, so I'm like there's an advantage that they have right off the bat. Bradley Sutton: But even besides that, what I did was I was like, well, what kind of profitability might they be having? So I actually ran the profitability calculator and then if they, if this is their price, and let's say they're doing, you know, they're doing some um PPC, that maybe they have 10% tacos on there. So if they're doing 20% profit even with this lower uh you know shipping price that Amazon is charging them, that means that their product manufacturing costs is got to be like around $4. And mine is like seven or eight or something. Uh, something like that was what mine was. Bradley Sutton: And so then I went into, you know to, to my listing. I'm like, well, this, this kind of sucks, how can I, how can I compete? Now, remember before I was like at 38, 97, and I think my manufacturing cost was like, let's just say it's $8, right? And then if I had 10% tacos, all right, uh, in order, you know I was doing. Third, like I said, I was doing like about 30% profit here. Bradley Sutton: But then I'm like okay, what if I were to have to lower my price like $21? Well, what's going to happen? Look at this my profit is negative, 2.85. So you know I wouldn't have lowered the. You know I don't like race to the bottom anyways, but rather about my. Okay, obviously I'm not going to lower my price. But what if I lower my price to like $30, or let's just say 33. If I'm at $33, what kind of profit? Can I make 20%? Maybe it's okay, you know. Bradley Sutton: So I actually did that. I lowered the price temporarily just a little bit ago to $33. But knowing that, hey, I've got to go to my factory because $30 is $33 probably isn't going to cut it. I need to get a discount. So if I can go to my factory and lower my manufacturing costs from like, let's just say, $8 to $30, let's go with $6, for example, now, all of a sudden, if I lower my price to like $28 or $29, right, I can still maintain that 20% margin. So I might even try and get a little bit more aggressive on this and actually get a little bit aggressive on the box size to see what's going on. Bradley Sutton: So here's the first part. You know, without even worrying about, you know, conversion rate or how's my listing, optimization or what keywords I'm on, I'm looking at just like the kind of logistics of everything, right, so here's their. I bought their product, here's their box. Now I see what they're doing. You know, let me see what I can do. Now I'm considering a little bit, like, is there a way to still do this kind of stackable thing that they're doing without screws and without so many pieces. You know I'm still considering it, but at least I know that if I want to lower my price to under $30, it's still doable. But I've got to, you know, take down my costs by a couple of dollars. But in the meantime, I just started doing experiments. I was like, let me just lower the price and so you can see. If you look at this product right now on Amazon, I put it down to $33.97 and because it's the lowest price in 30 days I had this nice big red sticker that comes up in the search results and it actually comes up right here on the page. So I'm like, who knows, maybe that will, maybe that will help me out. You know, just a little bit. Bradley Sutton: All right, so, as I said, I, ready a couple of months ago, started trying to say, hey, we need to get Emma in here, and let's do some some of the images a little bit different and let's see how it, how it performs. So she came in, she, she gave like you know new title. She had Chevali do some new images here. So Shivali actually took a lot of these images by herself and so we kind of revamped what we were doing here with these images. I actually told Shivali, hey, I need you to change this image. But she didn't do it. I'm gonna have to remind her. Now I'm looking at this. I didn't like this last image because it needs to not get multiple sets to have all the storage like it needs to be. Hey, get more top racks in order to get all the storage you want. So I got to get what Shivali to change that. Bradley Sutton: But anyways, Emma went in and did a lot of updating. By the way, I hate this test that amazon is doing right now where they Hide the bullet points. All right, because, like, for example, when I saw that that competitor had Um, you had to like assemble it in order to Make it. I made that my first bullet point. I said no assembly was required, unlike the others. You see out there, this comes ready to use out of the box no screws, no multiple pieces. But of course, after I did that, amazon is like doing this experiment for the last month or so where they're hiding the bullet points, so annoying. Bradley Sutton: Anyways, as you can see here, Emma put in some A plus content. We never had a plus content, uh, in the past, and so first thing I wanted to see was wait. First of all, when did I change this Um, and then how were the results? As far as like conversion rate at the very least? So I had forgot when I changed it. So, um, what? Bradley Sutton: Let's go ahead and take a look here on my insights dashboard. When you do things to your listing It'll you'll get an alert, but then also I can put my own notes. So I'm pretty sure it was May. Let me just put my mouse over here. All right, view all, and sure enough, all right. Here we go. Bradley Sutton: Um, I put an updated Listing and a plus content looks like May 16th. So I put a note here, I uploaded the listing and and did a plus content at that time. All right, all right. So what I'm going to do is I'm going to check what the Conversion rate was like, kind of like the few weeks, or actually a couple months leading up to that. A plus content and listing content change and let's just see how it was after. Bradley Sutton: So let's go ahead and hop back into the insights dashboard. As you can see here, I've got for one April 1 to May 15, and of course, you can do this in your Seller central as well, but obviously just easier, do it here in your insights dashboard. You don't have to go into Seller Central or try and Find where it's at. Uh, here's the egg rack, and then I'm here under listing so I can see here All right, we've got a conversion rate of 3%. Okay, unit session percentage of 4%, right. So let's go ahead and take a look at what it was After the change. Let's go ahead and go from like may 18th To the end of june and we're going to look at the same number, looking for the conversion rate for Egg rack, and look at this Wow, 8% almost, and 6% conversion rate. All right, so definite increase. So you, you could see like, hey, maybe the sales would have even been worse if we didn't make that change. We were able to to not quite double, but you know pretty, pretty nicely increase our unit session percentage and conversion rate. Bradley Sutton: So now, what else can we do? Because it's probably Not just about the price. Price is probably the big thing. What you want to do, guys, if you have a listing that has lost a lot of sales, is you want to see like, have you lost, you know, keyword rank? So let me first let's go outside of helium 10 and let's hop in a search query performance and see if we can go ahead and do some Diagnostics there. All right, so I just started search query performance here. I'm going to look at ASIN view. All right, let me go ahead and look at my double rack. Here it is. Bradley Sutton: And let's go ahead and look at one of the months where we were just kind of crushing it, like like we were doing really well In January of this year, right? So let's take a look at some of the top keywords here and then let's go ahead and open up in another tab this same report and let's take a look, let's see if there's any information for August. You know, August we had probably like only One-third the number of sales. So let's go ahead and compare. Looks like they don't have information for August yet. Uh, here in search query performance. So let's go ahead and look at july. All right, let's compare. Bradley Sutton: So in January, uh, the number one keyword for us was egg holder countertop. We got eight sales from it. You know, 48 cart ads. Wow, 48 cart ads. So there's probably even more sales. That happened after there for the egg holder countertop. All right, let's go switch over here to july. An egg holder countertop brought us Zero sales, wow, okay. So where, where in the funnel, did we leave? So this is the beauty of search query performance in In January there was 25,000 searches and we had 13,000 impressions. Bradley Sutton: All right, all right, let's go ahead and take a look. All right, July 13,000 search volume, so a lot less search volume, first of all, all right, 25,000 versus 13,000, okay, so search volume, you know, just overall, might be down, but then the impressions was 3,000, all right. So you guys remember we had a Search Query Performance team on this call. What does that mean? If there was 13,000 searches and I only had 3,000 impressions? It means that my organic and sponsored rank most of the time was in the top of the page. So at this point, at this point, what I'm gonna do is I'm gonna go back to Helium 10 and this time I'm gonna open up Keyword Tracker and let's just see what's going on with my keyword ranks for Egg Holder Countertop. All right, so let's go ahead and do that together. All right, so I got Keyword Tracker open. I was tracking all items and the variation here is the Egg Holder Countertop. Bradley Sutton: Let's go ahead and look at the history of Egg Holder Countertop for the organic rank and specifically, I wanna take a look at what was going on in most of January, all right. So you could see here in January I was towards the top of the page a lot of time, like in the top 15 results. Look at that Top 15 results almost across the board for organic. Let's take a look at what my sponsor was. Was I even advertising for this keyword at that time? Okay, now I'm looking at sponsored and what. This is kind of weird. So it looks like I've never advertised for this keyword. So that's kind of strange. So, like I definitely wanna check my Adtomic. But that's interesting. That means most of my. Bradley Sutton: Let's go ahead and look back at Search Query Performance. Okay, it makes sense. My search volume was 25,000. I only had 13,000 impressions. That was 100% organic. So that right there is like a miss. I don't know what was going on or why I wasn't advertising against my number one keyword. So there's potential right there, where I have a history of converting for this keyword. Maybe I need to start go ahead and put that in my sponsor as a matter of fact. I'm gonna go ahead and do that right now. All right, so here I am in Adtomic. Let's go ahead and open up one of my performance campaigns. That means that's what I put my exact manual. I'm just gonna go ahead and add this as a target. Here we go, let's go ahead and add target and let's enter a new keyword, exact match, and we'll call this egg holder counter top. And there we go. All right, there we go. So we just made one potential move. Again, now it's from search crew performance. So the rest of what I would need to do is I need to go through and take a look at these other keywords that I was getting sales from, like. Bradley Sutton: Here's the second one, just an egg holder. I was able to get three orders from back in January. Here I got six orders. From what keyword is this? Wooden egg holder, all right, wooden egg holder got me six purchases and I actually had 184 clicks on 4,000 impressions. So that's pretty impressive. Bradley Sutton: Now Wooden egg holder is still my number one keyword. Only 2,000 impressions, 29 clicks. Wow, guys, that is pretty crazy. My click share is only 3%. So I had 29 clicks out of 2,000 search volume or impressions. Bradley Sutton: But before egg holder countertop or a wooden egg holder, I had 184 clicks with only double. So that just shows me that's gotta be price, guys. All right, that's the price effect right there, if nobody even clicks it. You know, and I have a similar image that means people are like why am I gonna click on this 33 or $38 product when we've got these $20, $22 ones, all right. So in this case, you know what I already lowered the price of 33. I wanna do a test on if I can go further and I wanna get that. Since I have that lowest price in 30 days, let me double up on the badging and let me go ahead and throw a coupon in there at the same time. So I got that red lowest price in 30 days badge and I've got one of those green coupons, so I'm just gonna go ahead and hop in and throw one of those coupons, all right. Bradley Sutton: So for those who haven't done coupons before, you just go to Seller Central. You go to advertising and then hit coupons, all right. And then let's go ahead and create a new coupon, all right. Next step is you're gonna hit, search your catalog and let's go ahead and put the ace in in here. Here's the product. Let's go ahead and select it and hit continue. Bradley Sutton: Next step you're gonna do is set the start and conclusion date. Let's go ahead and start this like on September and let's have it run all the way to the end of September. Let's make it a percentage off. I'm just gonna go. Let's go with 10% off, a double-digit number there, limit redemption to one per customer and let me make a just a budget of a hundred bucks on this. Let's just test it out. Next thing you gotta do is you gotta fill out this coupon title and targeting. I'll do that off-camera. Okay, so I got my coupon set up. That's gonna go active in a few days. Bradley Sutton: We're gonna come back in October and then take a look at all right, how much did that increase? You know, click-through rate, because I'm never even gonna get to the add to cart, I'm not even gonna get to the purchase If I can't even get them to click the listing in the search results. I might even have to go to a deeper price based on what these competitors are doing. So we just covered search, create performance and how I can go dive in there and look at all the keywords that were working for me before, and then look at all the ones in search, create a performance at least, and then look at all the ones that is happening now. Now, remember I was selling crazy units a day like five 10 units a day. Back in January, if you look at a search create performance report, it only showed like about 15, 20 sales for the entire month. And remember that's because Search Query Performance doesn't cover a lot of the other scenarios of how people purchase. Bradley Sutton: So looking at where I was ranking as a whole is important, and let me show you how I can do that. I can look at a holistic look at where I was ranking organically and sponsored and then do that comparison. It's gonna give me a lot more keywords to look at. Let me show you how. So what I wanna do is I wanna go back into my listening. I'm just gonna run Cerebro on my own listening, so I just have to go ahead and hit this keywords button. If I'm in the listening, I scroll down to the Healing 10 Chrome extension here, just hit the keywords button, or I can just enter my ACE into Cerebro and get it All right. Here's all the keywords I'm ranking for now. Bradley Sutton: Now, same thing that I was doing in Search Query Performance. I'm actually gonna keep another tab open here and I wanna run another instance of Cerebro, and the reason is is because I'm going to compare what's going on right now to what was going on in January, which was like the most recent killer month that I was having. So how I can do that is when I'm in Cerebro I'm gonna hit this show historical trend button and I'm gonna go ahead and check what was going on in January. You can see I was organically ranking for a decent amount of keywords. Let's go ahead and apply the filters and now let's see what I was ranking Like, let's say, organically, in the top 10. So what I'm looking at now, guys, I'm like taking a time machine. That's why it's called historical trends, but I call this Cerebro time machine because I'm just literally taking a time machine back to January of this year and I'm running Cerebro as if it was still January and let me see where I was ranking on average for that month. So to see what you know decent search form keywords I'm gonna go ahead and enter a minimum of 500 search volume and let's go one to 10 on the organic rank and let's take a look at some of these keywords. And, sure enough, I'm definitely gonna expand it out to more than just one to 10, because I get sales from other parts of the page too. Bradley Sutton: But take a look, there are those keywords that were right from search through performance. That's why you know I could have just skipped that search through performance and got the data here as well. But here we got wooden egg holder, egg holder tower top and there are a few other keywords. Now let's actually switch to right now. Let's take a look at where I'm ranking for on some of these keywords. So what I wanna do is I actually wanna check on these top 10 keywords. Where am I ranking now? Bradley Sutton: So let me take this a wooden egg holder, for example, keyword and then let's look at Cerebro. What is going on right now for this keyword? All right, so here I just did a filter for a wooden egg holder in July, and look at this my organic rank is 25. So there's there's definite drop in sales. I went from organic rank two, to sponsored rank one, and then now it is sponsored rank five, organic rank 25. So there's a big fail. I need to kind of, you know, improve on what was the highest search volume keyword at the time Egg holder countertop. We already looked at that one. Another one here is a chicken egg holder, all right. So let's look at chicken egg holder and then go ahead and look up where I was ranking in last month for this chicken egg holder organic rank 53, sponsored rank nothing. In other words I wasn't sponsored at all. But back in January, I was organic rank seven, and sponsored rank five. So there's another kind of plus there, guys, where for whatever reason I let some keywords fall off and I'm not even advertising for them anymore. Bradley Sutton: Now the interesting thing here is is back in January I was not really getting play for very specific keywords to my product. And when I say very specific, that would mean, like this is a specifically a stackable egg holder or a stackable egg tray or a multi-tier wooden egg tray. You know, those are very specific to what this functionality was. It's interesting because since my product was kind of like the first to this niche, people weren't really searching for those keywords because they didn't even know it existed. But now I bet, if we would look at it, you know, there's some other sellers probably getting some play for those keywords. That that I'm probably not right now, because we almost, like, created a niche. That's why there's so many different coffin shelves and things like that. We were the first to really, you know, go hard with that kind of product and now there's just a million coffin shelves. But anyways, as you can see there, even just comparing myself to myself, I took my foot off the gas off of some keywords for whatever reason, and that definitely, regardless of price, is probably playing a role in my drop in sales. Bradley Sutton: Let's now take a look. You know, instead of comparing myself to myself, which is what we're doing in search, career performance, and cerebral, let's compare what's happening now myself, my product, compared to some of those competitors who have overtaken me in sales. Are they getting sales from keywords that maybe I don't even have in my listing? Let's hop in and let me show you how to find that. All right, so I'm here in the search results for stackable egg rack, and now what I want to do is or what you guys want to do, you know, I hope, if you're following along, do this in your own product. What you need to do is go to Amazon and go to the search results of, like your main keyword or main page. You can also do this inside of Helium 10. Bradley Sutton: If you're, if you're tracking your competitors, I like doing it from Xray, just because it's a nice visual experience and the first product that you click on in Xray. Now again, I know this is kind of harder for you guys who are driving around or running around or riding a bicycle and trying to picture what I'm doing. Make sure to go to YouTube to watch the version of this episode to really get the full feel. But hopefully, I'm describing this, you know, decent enough for you. All right, so the first thing you want to do, since you're comparing your product versus your competitors, you go into Xray and you choose your product first. So I'm looking for Ghee's Chicken Coop here. It is right here. Bradley Sutton: And then now you pick like four or five of who are the best sellers right now. And you know, sometimes I sort it by sales. This category sometimes trips out and, and you know people switch categories. So I'm actually going to sort it by BSR and let me pick the closest ones to my product that have the lowest BSR, the ones that have a better BSR than me, meaning that at least for the last few hours or today, they were selling better. Bradley Sutton: And here's that number one product, kinglin. Here they're the ones I want A hot look at. This Kinglin product has sales of 666. You see, I knew there was something. There was something weird going on with this product why he could sell so much. You know, deal with the devil. I see how it goes, okay? Bradley Sutton: Anyways, seriously speaking, though, let's go ahead and select him. We definitely want to know what keywords he's doing, and I'm only choosing the products that are very similar in function to my products, like here's a quail pigeon egg holder. You know, mine is not for quail pigeons, so I'm not going to pick that one. All right, there we go. I was able to pick a few products, and now we're just going to go ahead and run Cerebro. Bradley Sutton: Now, the first thing that you want to do is you want to see if are there keywords that they're getting sales from that I am not even ranking for, let alone not on page one. For all right, let me show you how to do that. I have their products compared to mine. I'm going to say position rank that's my, my product zero, minimum, zero, maximum. All right, I'm going to go ahead and put a minimum search volume of 300. And then the next thing I'm going to do is I am going to do advanced rank filter minimum one. All right. Advanced rank filter number one, minimum one. That means I'm looking for a keyword that at least one of the these other competitors is ranking in the top 10 that I am not ranking for at all. And to do that, I go to advanced rank filter, number two, and I put minimum one, maximum 10. All right, there you go. I mean, as a goal, you want no keywords to come up here, and sure enough, there are no keywords that came up for mine, thank goodness, all right. So that means that hope you guys understood what I just did. I was checking are there any keywords that I am not ranked for at all but at least one of my competitors is in the top 10? The answer to that is no. You guys want that to be no as well for yourselves, all right. Step two All right, I know there's not one that I'm not ranking on, but what? Are there any keywords where I'm ranking like between like 15 and 306, but at least one of my competitors is ranked in the top 10.? And I would assume that there's a number of them. And sure enough, look at all these keywords here. All right, so wooden egg holder is one. Bradley Sutton: Let's take a look at what's going on here. Wow, look at this. There are a couple competitors ranked for and ranked five, and yet my position is 25. So there's a keyword that potentially I can try and increase on my sponsored rank to get some, you know, to start competing with those other two products. Here's another keyword here. Look at this, this counter egg storage. You've got one competitor at position seven, another one in the first 20, but or two more in the top 20 organic positions. And me, where am I ranked? 91. There are a total of 50, 17, sorry, 17 keywords on this list or at least one of my competitors is most likely getting sales from because they're in the top 10 positions in the organic results. And yet I'm like anywhere from 25, and here's one keyword that's, I'm all the way at 220. So there still is some low-hanging fruit. So there's a lot more stuff I'm going to go into. Bradley Sutton: I'm going to go look at my Adtomic. If you guys don't use Adtomic, you're not going to be able to do what I do, because I'm going to be able to go in and look at my history on what keywords I was crushing it on back in January and February and see what's going on with those keywords Now, like, did I accidentally pause it? Or did one of the healing 10 employees who keeps screwing with my account because they're trying to run test, accidentally archive something. The reason I say if you don't have Adtomic, you can't do that is the only way you would be able to look at that is if you were downloading your search term reports from Amazon during that time because Amazon only lets you see I think it's like two or three months worth of data, and that was January February. With Adtomic I can go back like two years, so I have no problem. So that's my next step. Bradley Sutton: I'm going to do I already did, you know some listing optimization, but I'm also going to do some next level list optimization. Once I take a look at all these keywords and look at the keywords I'm not doing great in, I'm going to check in Listening Builder. Do I have them in phrase form? Or maybe that's why I'm not doing so great for it is because I'm just indexed for it, but I don't have the full phrase in there and that will help. That could help my relevancy. So I'm definitely going to optimize that. Bradley Sutton: I told you I'm going to go into those images and I need to kind of like make people understand that they can buy extra racks, to kind of like stack it up. That's another thing I'm going to do. Another thing I'm probably going to do is I'm probably going to go to azrank.com and do some customer testing, like have some customers search for some of these keywords and then let them give me a report on what they think of my listing versus these other ones and which ones, like, would they pick first, second and third, and which one last and then, and then I might get some insights there from, like, real customers on. Is it really just the price that people are kind of tripping on? I'm going to go ahead and hop in and use Helium 10 Audience, which is powered by pick food. Bradley Sutton: I'm going to run some split tests. You know, like I just told you that we changed the images right, but was that the right move? I'm going to? I think that the A plus content definitely was the right move because you know it helped our conversion rate, but that main image we actually didn't change. So I'm going to check. Did they take any more pictures that maybe I could split test on? I might not want to split test this on a live listing because you know it could hurt my conversion rate, but let me go ahead and run a Helium 10 audience so that I can, you know, pull 50 Amazon buyers and then see, see what they think. Bradley Sutton: And then, like I said, for my next order, I got to get a price that's at least like 20% cheaper, if I can, from my factory, and I might even look into changing a little bit of the dimensions. Actually, matter of fact, you know what this is important. So let's go ahead and hop in here and see what we can do. Let me show you something cool, alright, so let's just go hop into my listing and let me show you how I can kind of like play around with the pricing here. Let's go ahead and run the profitability calculator once it comes up and let's see if I can like maybe shave a couple of inches off of this. What might happen? Let's take a look. Alright, so if I can get my manufacturing cost down to like $6, and still with a 10% ACoS, and if my price I want to put this at like $28 more or less, what would happen if I can shave just maybe an inch off of the length? Bradley Sutton: So let's go 14.12. It was at 17% profit. That brings me to 18% profit, so not much. What about this width? Let's bring this down to seven. Wait a minute. Wow, did you guys just see that? I just took the other width or the height, from 7.28 inches. I just took off a quarter of an inch and it increased my margin by over 4%. That's kind of crazy. Let's try that again 7.28. Yeah, it was 18%, large standard size, but then I take it down to seven and it drops me under three pounds outbound shipping weight. So that might be an easier win to just shave off a quarter of an inch from the height and I get 4 percentage points back on my profit margins. Bradley Sutton: Now, that is definitely doable. You see, you see guys, like, like how you just got to like, dive in there and start playing with this. You never know what might happen. I think it's because I was right on the cusp of that dimensional weight for three pounds and it put me at 2.99 pounds just by changing 0.28 of an inch. On one side of the product, I say 4 percentage points. Bradley Sutton: So these are the kind of things that you guys need to do and at the end of the day, let's just say I do all of this stuff and I start losing money on PPC because I have to spend so much and I just can't, I can't compete, I can't stay profitable. Yeah, you got to be able to pull the plug. You shouldn't have complete emotional connections to your products, guys. You got to be able to pull the plug sometimes. But, anyways, these are the steps I want you guys to take. Bradley Sutton: If you have a product that's been out for a couple of years and you're like man, can it be revitalized? Don't just give up without even trying these things. There are things that you can do to maybe get some traction back. So again, this is one of the Project X products. We're going to have some more Project X episodes coming out on some of the products you know and some of the launches of some brand-new projects. These are brand new products that we've been doing in our Project X that you guys haven't even heard about yet. So look forward to that in the next episode. I'll see you guys there.
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