Podcasts about fba

Welcome to VendLab's Amazon Q3 Seller Update, a new quarterly series keeping you on top of the latest Marketplace changes. In this episode, we unpack a record-breaking Prime Day 2025, Amazon's major catalogue purge under “Project Bend the Curve,” key compliance and FBA fee updates, ad console improvements, and powerful new seller tools. This was originally recorded as a webinar, but here's the summary you need. Don't forget—our Q4 update goes live on October 2nd at 4:00 p.m. UK time. Add it to your calendar!

Send us a textChoosing between FBA and FBM depends on product size, shipping cost, and how fast it sells. Oversized or custom items often cost more when stored long-term and may not qualify for Prime. Sellers must weigh shipping fees, labor, and storage when deciding which method helps them keep more profit.Talk to an expert about which fulfillment method will actually save you money: https://bit.ly/4jMZtxu#AmazonSelling #FBAvsFBM #EcommerceShipping #FulfillmentStrategy #AmazonFeesWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4kOz6rrRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4lF0OYXTimestamps00:00 - FBA vs FBM: Which One Should You Use?00:16 - Why FBA Is Getting More Complicated00:49 - What Amazon Covers with FBA01:12 - How FBM Gives You More Control01:37 - Example: Fast-Moving vs. Bulky Products02:41 - FBM for Large and Custom Items03:28 - Using ASIN and Amazon's Revenue Calculator04:21 - Long-Term Storage Cost Risks05:11 - Using 3PL for Heavy Products06:00 - Small Product Shipping Cost Breakdown06:41 - When Custom Products Need FBM07:10 - Final Comparison of FBA vs FBM-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMany sellers are being overcharged due to incorrect Amazon FBA fulfillment fees. With the new fee explainer tool, it's now easier to track shipping weight, unit weight, and dimensional weight for each order. This helps identify billing issues and request remeasurement to avoid paying inflated fulfillment fees in the future.Stop overpaying for FBA. Submit a remeasurement request today and get back what's yours.Still getting hit with strange FBA charges? Let's dig into your numbers together, book a call now: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSellerTips #FBAfees #AmazonReimbursement #AmazonToolsWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don't Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers:https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why Amazon May Be Overcharging FBA Sellers00:25 - How to Use Amazon's New Fee Explainer Tool01:01 - Requesting Remeasurements for Overcharged Orders01:56 - Steps to Submit a Cubiscan Request03:08 - Why Amazon Sometimes Charges the Wrong Fulfillment Fee04:02 - Why This Tool Is a Big Deal for Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, Jill explains good practices when it comes to interacting with busy people. It's important to network, especially if you are just starting your coaching business, and talking to people and peers who are doing the same thing as you. However, it's also important to take into account that that person might have a lot of things on their plate and it's smart not to take it personally.    “When someone is really busy, for them to give their time to you or their energy to you – especially for free – they need to feel like it's worth it.” – Jill Coleman   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    You May Also Like Fit Biz U: The Future of Online Coaching Fit Biz U: How to Actually Choose the Right Mindset for Success   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You might think you're making conscious decisions. But most of your reactions? They're driven by your survival brain AND they're sabotaging your success.In this episode, Neil sits down with educator, author, and mindset strategist Mitch Weisburgh to unpack the science of mind shifting. Mitch reveals how to stop reacting on autopilot, build real resilience, and train your brain to make smarter, more strategic decisions. In This Episode, We Cover:✅ Why your brain makes decisions before you consciously think✅ The science of self-sabotage (and how to stop it)✅ What true resilience looks like in business and life✅ How to shift your mindset using OODA loops✅ Collaboration is a superpower most people misuse Chapters[00:05:40] What It Means to “Shift Your Mind”[00:09:19] Survival Brain vs. Strategic Brain[00:13:00] The 3 Tools to Access Your Resourceful Mind[00:22:10] How to Build a Better Decision Loop[00:26:15] From Conflict to Collaboration[00:30:22] The Power of Humility and Beginner's Mindset 

If you've been selling on Amazon for a while and feel stuck just below that $10,000/month milestone, you're not alone — and you're not broken. Many Amazon sellers hit a plateau, even after early success. In this episode, we're pulling back the curtain on the most common roadblocks we've seen after coaching thousands of sellers. From inconsistent sourcing habits to cash flow missteps, we're giving you the clarity (and the encouragement!) you need to push past those hurdles and unlock the full-time income you've been dreaming about. ✅ Whether you're just getting started or you've been at this a while, this episode is packed with real-talk insights and proven strategies to scale with confidence. Show Notes for this episode - http://www.fulltimefba.com/301 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

Call-out culture on social media is both rampant and complex. Should you be joining in? In general, public accountability is a good thing, but it's important to explore the nuances and motivations behind it before you start calling people out. Jill always recommend aligning your actions with your personal values and to consider the potential impact on your audience. In this episode, Jill shares some insights on how to navigate these situations thoughtfully, and how to move forward while always serving your clients and audience.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com       callout culture, social media, public accountability, online business, engagement, integrity, values, education, audience, validation    

Stefan Collini, FBA. Professor Emeritus of Intellectual History and English Literature, University of Cambridge.The Donald Winch Lectures in Intellectual History. University of St Andrews. 11th, 12th & 13th October 2022. In the course of the nineteenth and twentieth centuries, universities expanded to include a wide range of what came to be regarded as academic ‘disciplines'. In Britain, the study of ‘English literature' was eventually to become one of the biggest and most popular of these subjects, yet it was in some ways an awkward fit: not obviously susceptible to the ‘scientific' treatment considered the hallmark of a scholarly discipline, it aroused a kind of existential commitment in many of those who taught and studied it. These lectures explore some of the ways in which these tensions worked themselves out in the last two hundred years, drawing on a wide range of sources to understand the aspirations invested in the subject, the resistance that it constantly encountered, and the distinctive forms of enquiry that came to define it. In so doing, they raise larger questions about the changing character of universities, the peculiar cultural standing of ‘literature', and the conflicting social expectations that societies have entertained towards higher education and specialized scholarship.Handout.1. ‘Neglected and despised as it is in comparison with its favoured competitor, how far more does it deserve the notice bestowed on her. It is not partial in its cultivation of the intellect, but tends at once to correct the taste, to strengthen the judgement, to instruct us in the wisdom of men better and wiser than ourselves, to exercise the reasoning faculties on subjects which demand and deserve their attention, and to show them the boundaries imposed on them by Providence. It is literature which fits and prepares us best of all for the examination of those moral and intellectual truths, which are not only the worthiest exercise of our reason, but most concern our future destiny.'2. ‘The teaching of English literature will contribute to the formation of sound conclusions on social and political questions; to right feeling and right thinking in all that appertains to morality and religion; to largeness, to sanity, to elevation, to refinement in judgement, taste and sentiment, to all, in short, which constitutes in the proper sense of the term the education of the British citizen.'3. ‘By the humanizing power of literature we mean the development of the higher faculties, the imagination, the sense of beauty and the intellectual comprehension, clear vision, mental harmony, a just sense of proportion, higher illumination.'4. ‘In all my Lectures, more particularly when treating upon that glorious and inexhaustible subject, the LITERATURE of our country - I shall esteem it my duty - and I trust I shall find it my delight - to inculcate lessons of virtue, through the medium of the masters of our language.'5. ‘A chief burden in maintaining and keeping uppermost the spiritual element in man must rest, for a variety of reasons, more upon the teaching of English and English literature than upon any other subject.'6. ‘The value of critical training, and of the various methods of study that I have touched upon, is simply that they educate our power of appreciation and make it possible for us to enter into the life and meaning of the highest poetry. Without some such mental discipline we shall always be in danger of accepting the second-rate for a masterpiece, and shall either be content with this shallower outlet for our emotions or be inclined to dispute the power of art to satisfy us at all. But if we submit our taste for poetry to education, the highest in ourselves will be drawn out to meet what is highest in the great artist: we shall realize our kinship with him and participate in his vision.' This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit standrewsiih.substack.com

Would Amazon FBA still be worth starting in 2025? Or is the opportunity gone? In this episode of Built by Business, Andy Isom breaks down exactly how FBA has changed and whether he'd still launch an Amazon brand from scratch today.   He shares what's harder (tariffs, fees, ad costs), what's better (infrastructure, tools, trust), and what actually works for new sellers now. You'll learn the 3 filters he uses before launching any new product, plus a detailed breakdown of strategies to win in today's Amazon landscape.   Need clarity on whether FBA is the right move for your brand?   Get 2 FREE Months of Sellerboard here: https://sellerboard.com/?p=01393   Book a free Amazon audit at www.weavos.io

A few people in your audience, especially beginners, will prefer to be part of large groups. More advanced business owners, however, most likely will want more customized feedback and a more high-touch connection with the coach. In this episode, Jill teaches you how to create what is called a Coaching Pod, a small group of clients who might be part of a specific niche and needs more accountability.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    You May Also Like Fit Biz U: How to Get More Self-Confident in Training Clients Fit Biz U: Creating Easy-to-Follow Programs for Q2   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You don't need 100 doors. You just need a plan and a 30-year fixed mortgage. In this episode, Neil sits down with Adiel Gorel, real estate investor and founder of ICG, who has helped thousands of people build wealth through single-family rentals. Adiel reveals how he went from a Silicon Valley engineer to buying 22 homes in a single year and why the key to long-term wealth isn't timing the market… it's owning it.He also breaks down the one overlooked financial tool most Americans ignore: the 30-year fixed mortgage.In This Episode, We Cover✅ The one decision that made Adiel financially free✅ How inflation makes you richer (if you play it right)✅ The power of buying one home at a time✅ Why you should start before rates drop Chapters[00:01:05] How Adiel Got Started in Real Estate[00:06:05] Buying 22 Homes in a Year (While Working Full-Time)[00:13:29] Remote Control Retirement Riches Explained[00:20:33] The Greatest Financial Gift in America[00:26:00] Real Investor Story: 19 Homes = $225K/year[00:27:20] Why Overthinkers Stay Broke[00:31:44] Stop Waiting. Start Now.[00:34:15] Free Quarterly Event + Final Thoughts 

Welcome to the Corey Ganim Show. In this episode, I chat with Dustin Riechmann. He's an expert in helping business owners and thought leaders expand their network and net worth. We discuss how appearing as a guest on podcasts can boost the amount of income you have coming in.   Check out Dustin's socials and program: LinkedIn - https://www.linkedin.com/in/dustinriechmann/ Podcast Guesting Playbook - https://go.7figureleap.com/playbook YouTube - https://www.youtube.com/@DustinRiechmann   Check out our Wholesale Accelerator community - https://www.skool.com/the-wholesale-network-101/about   Use these resources in your FBA business:   Brand criteria - https://corey-ganim.kit.com/d2159c4015 Brand and distributor call scripts - https://corey-ganim.kit.com/7e46a39b1f Distributor criteria - https://corey-ganim.kit.com/3c9d50ab97 Seasonal sourcing calendar - https://corey-ganim.kit.com/11c8affa83 PO template - https://corey-ganim.kit.com/5ebf7e2656 VA job posting templates - https://corey-ganim.kit.com/b618eb05bc

We've hit episode 300, and we're feeling a little nostalgic! In today's special milestone episode, we're celebrating by throwing it all the way back to our very first podcast episode (from 2019). Whether you've been with us since the beginning or just recently discovered the show, this throwback is a fun look at how far we've come — both in our Amazon FBA business and as podcast hosts. Listen today as we reflect on our journey, laugh at our early ramblings, and reintroduce ourselves to you with a fresh perspective.

Marketing and sales are only one part of starting an online business. Once you get clients in the door, it's just as important for your business that they feel valued and not like they're just a number to you, because when people feel like they don't matter, they end up giving up. As your business grows and your time and energy become even more limited, making clients feel important gets even trickier. Today, Jill shares some strategies for maintaining quality control, managing boundaries, and attracting the right clients so you can nail your customer fulfillment.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Check out Take Care Coaching with Danny Coleman: takecarecoaching.com   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

APTTMHA truthful and deep discussion about "secret competition" and " disrespect" by Africans and Caribbeans. The blatant disregard and dishonor of FBA culture, heritage and struggles. For our Brothas and Sistas who respect the contributions this message is not for you. But for many "tethers" who work against black folks this message is for you.

In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025. Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You'll hear how smart sellers are no longer treating AI as just another tool — they're building systems that think, adapt, and scale with their business. Kashif breaks down the mindset shift required to win in today's AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn't just about ChatGPT — it's about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before. If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what's possible when you leverage next-generation AI tools built for Amazon sellers. Learn what's working now, what's coming next, and how to future-proof your business before it's too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today. Timestamps 00:00 – Amazon Ads Are Changing 02:37 – AI Innovation for Sellers 05:30 – AI as Digital Teammate 09:15 – Smart Brands Using AI 11:58 – AI Agents at Gentex 14:38 – How Agents Are Built 17:53 – Life as an AI Founder 20:46 – GenAI Use Cases 24:03 – Retailers Adopting AI 27:45 – Future of AI Agents 30:50 – Testing AI Tools 35:23 – Tool Selection Tips 40:35 – AI Image Optimization 43:58 – AI & Amazon Flywheel 47:13 – Live Audience Questions 50:01 – Getting Started With AI ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I've just launched my new agency, Flat World Network. If your listings aren't converting or your sales have hit a ceiling, you're not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

Welcome to episode 282 of the China Manufacturing Decoded podcast from Sofeast where we take a deep dive into the logistics and product preparation differences across three major e-commerce and sales channels. Adrian and Kate from Sofeast break down how to optimize supply chains depending on whether you're shipping to retailers, selling through Amazon FBA, or running a direct-to-consumer (D2C) operation.   Show Sections 00:00 – Intro   01:12 – Retail vs. FBA vs. D2C: Channel overviews   04:23 – Retail: Bulk shipping & packaging compliance   08:06 – Amazon FBA: Labeling, penalties & alternatives   15:36 – D2C: Dropshipping from China   20:30 – D2C: Holding stock in overseas 3PLs   23:40 – Choosing the right channel by stage and volume   26:00 – Combining models: hybrid logistics strategies   28:40 – Key takeaways   Related content... Get support from Sofeast with our diverse Supply Chain Management services   Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB

In entrepreneurship, talking about money is far from taboo. So many people are raised with an aversion to talking openly about money and often tie their income or ability to make money to their self-worth. If you really want to get good at online business, you have to learn to get clinical with your feelings about money and realize that just because the client is the one with the money, doesn't mean they hold more power than you do. Leveling up your money mindset if the first step in figuring out how to make lots of money with your online business.   (This episode is a replay from June 2023.)   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Forget “growth hacks.” Understand your numbers.In this episode, Neil sits down with Jeremy Reeves to break down the economic engine behind real business growth. Jeremy shares how he scaled a supplement brand to $1 million per month and helped 8-figure companies fix cash flow and profitability by mastering one thing: the math. From customer acquisition costs to lifetime value, he explains how to diagnose what's actually holding your business back and how to fix it with systems that scale.In This Episode, We Cover✅ Mindset impacts your cash flow more than you think✅ How to calculate CAC and LTV the right way✅ Why some “profitable” businesses are actually burning cash✅ When to launch your second sales channelChapters:[00:01:05] What's Happening in the Economy Right Now[00:07:26] Why Revenue is Not the Goal[00:15:00] Most Founders Misread Their Metrics[00:18:41] When to Add Another Channel[00:28:00] Designing a Life Beyond Business[00:33:22] Final Thoughts: Focus Over Everything 

Welcome to the Corey Ganim Show. In this episode, I chat with Scott Needham who founded the SmartScout software tool. It's a tool that every Amazon seller should be using to find suppliers. I ask him about how he went from a massively successful Amazon seller himself to creating the software.    Get 25% off your first 3 months of SmartScout (Use the code "WHOLESALE25") - https://partners.smartscout.com/?fpr=corey89   Check out Scott's socials: LinkedIn - https://www.linkedin.com/in/scott-needham-a8b39813/ Instagram - https://www.instagram.com/smartestseller/?hl=en X - https://x.com/itsScottNeedham YouTube - https://www.youtube.com/@smartestamazonseller2371   Check out our Wholesale Accelerator community - https://www.skool.com/the-wholesale-network-101/about   Use these resources in your FBA business:   Brand criteria - https://corey-ganim.kit.com/d2159c4015 Brand and distributor call scripts - https://corey-ganim.kit.com/7e46a39b1f Distributor criteria - https://corey-ganim.kit.com/3c9d50ab97 Seasonal sourcing calendar - https://corey-ganim.kit.com/11c8affa83 PO template - https://corey-ganim.kit.com/5ebf7e2656 VA job posting templates - https://corey-ganim.kit.com/b618eb05bc

The rules of selling on Amazon have changed, and sellers who don't adapt are paying the price in time, revenue, and sometimes, their entire account. In this episode, we're joined by John Cavendish, the founder of Seller Candy, an agency that deals with Seller Support on behalf of Amazon sellers.We dive into what's really going wrong behind the scenes of Amazon businesses with someone who sees it all from the inside. From shifting product launch strategies to the overlooked support issues that sabotage sellers, we uncover the patterns that can quietly erode your success. We explore the most common launch mistakes Amazon sellers make, why account suspensions are on the rise, and what proactive steps you can take to protect your account's health before it's too late. If you want to launch smarter, avoid suspension triggers, and get ahead of account health issues before they escalate, this episode is packed with essential insights. Topics Discussed in this episode: How launching a product on Amazon has changed (03:47) Common product launch mistakes entrepreneurs make (10:17) The main support problems Amazon sellers experience (11:46) The most common reasons for account suspensions (17:19) Proactive steps you can take to avoid account health issues (19:59) How Seller Candy's clients are reacting to tariffs (25:14) John's advice to US-based Amazon sellers (29:42) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Seller Candy Seller Candy Academy Sit back, grab a coffee, and learn how to protect your Amazon seller account from unnecessary suspensions!  

The rules of selling on Amazon have changed, and sellers who don't adapt are paying the price in time, revenue, and sometimes, their entire account. In this episode, we're joined by John Cavendish, the founder of Seller Candy, an agency that deals with Seller Support on behalf of Amazon sellers.We dive into what's really going wrong behind the scenes of Amazon businesses with someone who sees it all from the inside. From shifting product launch strategies to the overlooked support issues that sabotage sellers, we uncover the patterns that can quietly erode your success. We explore the most common launch mistakes Amazon sellers make, why account suspensions are on the rise, and what proactive steps you can take to protect your account's health before it's too late. If you want to launch smarter, avoid suspension triggers, and get ahead of account health issues before they escalate, this episode is packed with essential insights. Topics Discussed in this episode: How launching a product on Amazon has changed (03:47) Common product launch mistakes entrepreneurs make (10:17) The main support problems Amazon sellers experience (11:46) The most common reasons for account suspensions (17:19) Proactive steps you can take to avoid account health issues (19:59) How Seller Candy's clients are reacting to tariffs (25:14) John's advice to US-based Amazon sellers (29:42) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Seller Candy Seller Candy Academy Sit back, grab a coffee, and learn how to protect your Amazon seller account from unnecessary suspensions!  

When it comes to growing your Amazon FBA business, a virtual assistant (VA) can do so much more than just help you source inventory. In this episode, we're pulling back the curtain on how VAs can truly transform your business operations, free up your time, and even help you make more money — not just save time. From taking care of the important (but boring) back-end Seller Central tasks that you don't have time to do (or just don't want to do) to managing healthy and profitable wholesale accounts, listen today to discover actionable ways a VA can take your Amazon business to the next level! Show Notes for this episode - http://www.fulltimefba.com/299 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/

Choosing a niche is a crucial part of running an online business, but are you locked into your niche forever once you choose one? As a human being, change is inevitable, which means as you run your personal brand, your interests and ideas will naturally begin to evolve. Even JillFit wasn't always a fitness business brand—it started as a fat loss company. You will change over time, and that means your business and your niche might, too. As long as you include your audience in your personal journey and build a solid foundation of trust, you can always change your niche.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Amazon sellers face a crucial decision when sourcing profitable products: spend hours manually searching for deals or invest in professional lead generation services. This guide compares both approaches to help you choose the right sourcing strategy for your FBA business. Visit https://fbaleadlist.com for more info. FBA Lead List City: Sheridan Address: 30 N Gould St Ste N Website: https://fbaleadlist.com

Amazon may have just changed the game by letting you collect Vine reviews before your product launches. Project X is back with the $10,000 casting call, and KDP sellers are finally getting in-browser sales data inside the Chrome extension. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Get Amazon Vine reviews before your product launch https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUkVFTDNBUEtNVEdTUFlZ Project X Casting Call - h10.me/px2 New Product Announcement: Introducing Amazon Ads Enhanced Video Generator https://www.linkedin.com/posts/jeffreycohen_amazon-ads-launches-enhanced-ai-powered-video-activity-7345838124293345280-AjIG/ Tariff Pressure Hits Temu and Shein in U.S. as European Growth Accelerates https://www.modaes.com/global/companies/temu-and-shein-users-plummet-in-the-us-over-tariffs-rise-in-europe US user base of Chinese E-commerce platforms Temu & Shein plummets amid US-China trade conflict https://www.koreapost.com/news/articleView.html Alternative options when West Coast ports are congested https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1ZMS0JMVjNDR1JUWjRO Maximum box length for FBA orders to increase https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRExXTTMyVVhTVEdFNUM2 TikTok Shop opens for business in Japan as US fate hangs in balance https://www.scmp.com/tech/big-tech/article/3316505/tiktok-shop-opens-business-japan-us-fate-hangs-balance Trump says he has 'a group of very wealthy people' to buy TikTok https://www.bbc.com/news/articles/c20nqdl5ydjo From insightful updates to valuable KDP tools, this episode is packed with everything you need to navigate the evolving e-commerce landscape. (Time Stamps) -  In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:50 - Prelaunch Vine Reviews? 02:16 - Project X Casting Call 03:47 - Ads AI Video Generator 05:16 - Helium 10 New Feature Alert 08:33 - Temu & Shein Tariff Fallout 10:17 - Port Congestion Warning 11:18 - FBA Box Dimension Change 13:28 - TikTok Shop Japan 14:37 - TikTok US Buyer Found? 16:41 - Training Tip of The Week

What happens when you go from selling physical products to selling your own expertise? In this episode of Built by Business, Andy Isom breaks down the lessons he learned building a service-based business after growing successful Amazon brands. From managing clients to selling outcomes and building repeatable systems, this episode is packed with insights for entrepreneurs expanding beyond FBA.   If you're thinking about starting an agency, consulting, or coaching business alongside e-commerce, this episode is your roadmap.   Need help growing your Amazon brand?   Request your Free Amazon Brand Audit at www.weavos.io

You might have heard of a sales technique called a Video Sales Letter (or VSL), but what actually is a VSL and what's the best way to use one? Jill is diving deep into the concept of VSLs and explains their structure, purpose, and effectiveness in making sales. Generally, the higher friction your potential clients face before deciding to work with you, the higher chance you have to convert a lead into a sale. With a VSL, you can be increasing engagement, qualifying your leads, and making sales with a lot less front-facing work.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com         Video Sales Letters, VSL, marketing strategies, online coaching, lead generation, sales conversion, educational content, client engagement, business growth, digital marketing

A single fake review could tank your entire launchIn this episode, Neil sits down with Shane, founder of TraceFuse, to unpack the dark side of Amazon reviews and how sellers can legally and ethically fight back. With 500+ clients served, Shane breaks down what's actually allowed under Amazon's terms and what you can do to protect your listings from sabotage.In This Episode, We Cover✅ What kinds of reviews Amazon will remove (and which ones are stuck for life)✅ How fake buyer accounts are used to attack competitors✅ The biggest red flags Amazon looks for in review patterns✅ A free tool to scan your reviews and file complaints yourselfChapters:[00:02:57] What Counts as a Removable Review[00:08:46] Launch Protection: Why Reviews Matter on Day One[00:10:19] TraceFuse's AI Tool and How It Works[00:13:16] What Not to Do When Filing a Case with Amazon[00:17:45] Categories Most Targeted: Supplements, Beauty, and Pets[00:21:20] How to Spot a Review You Can Fight

Are you ready to break free from the overwhelm of sourcing inventory and finally scale your Amazon business like a pro? In this episode of The Full-Time FBA Show, we're diving into one of our favorite topics: how to work with a virtual assistant (VA) to outsource your sourcing smartly and effectively. Whether you're brand new to outsourcing or you've been burned in the past, this episode is packed with insights to help you find the right VA and build momentum toward your FBA goals — all while freeing up your time for CEO-level tasks. Show Notes for this episode - http://www.fulltimefba.com/298 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

In this episode, Jill breaks down exactly how to create and launch a beta group coaching program—ideal for first-time course creators who want to test their signature method, get real client results, and generate social proof before doing a full launch. She explains why beta testing should only be used for brand-new offers, how to structure the program, and how to attract the right clients using clear, specific niche language. It's the best way to keep things low-tech and low-pressure while still delivering a high-value experience.    Get the Six Figure Fitness Program: https://www.jillfitprograms.com/six-figure-fitness   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Support our channel by subscribing to / viraldebates https://cash.app/$VIRALDebates#TrumpDebate #AgreeWithTrump #UnlikelyAgreement #PoliticsUnfiltered #ControversialOpinionWhile conversations can be challenging, none are meant to be offensive. Please allow us to clarify if you were offended.Follow us on Instagram / viraldebates Follow us on TikTok / viraldebates.show Follow our host @qadirahx https://www.instagram.com/qadirahx/?h...Executive Producer : Qadirah Abdur-RahmanCreator: Qadirah Abdur-RahmanWriter/ Editor: Qadirah Abdur-RahmanLed by Qadirah Abdur-Rahman @viraldebates, VIRAL Debates is an innovative discussion style program, where articulate speakers will examine a range of uncomfortable topics and relate its role in Black advancement. The show is focused on the advancement of Black Americans, also known as Freedman, ADOS, FBA, Native Black Americans, American Negroes and the descendants of those enslaved within the United States.

There are voices in the FBA, and ADOS communities that feel that Black people should not be involved in the protests against ICE in Los Angeles. It's not "our" problem...   Check out our new bi-weekly series, "The Crisis Papers" here: https://www.patreon.com/bitterlakepresents/shop   Thank you guys again for taking the time to check this out. We appreciate each and everyone of you. If you have the means, and you feel so inclined, BECOME A PATRON! We're creating patron only programing, you'll get bonus content from many of the episodes, and you get MERCH!   Become a patron now https://www.patreon.com/join/BitterLakePresents?   Please also like, subscribe, and follow us on these platforms as well, (specially YouTube!)   THANKS Y'ALL   YouTube: https://www.youtube.com/channel/UCG9WtLyoP9QU8sxuIfxk3eg Facebook: https://www.facebook.com/Thisisrevolutionpodcast/ Twitter: @TIRShowOakland Instagram: @thisisrevolutionoakland   Read Jason Myles in Sublation Magazine https://www.sublationmag.com/writers/jason-myles   Read Jason Myles in Damage Magazine https://damagemag.com/2023/11/07/the-man-who-sold-the-world/   Read Jason in Unaligned here: https://substack.com/home/post/p-161586946...   Read, "We're All Sellouts Now" here: https://benburgis.substack.com/.../all-we-ever-wanted-was...

Growing your online coaching business requires an email list, and in order to grow your email list, you'll need a compelling lead magnet—aka, a freebie. But giving something away for free isn't always enough to interest someone. Your lead magnet needs to have a ton of value and helps your potential client start to solve a problem they already know they have. Today, Jill shares the types of lead magnets that do best, and teaches you how to message your offer in a way that ensures your leads understand the value of what they're opting in to.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com     lead magnets, email marketing, online coaching, freebies, high utility, messaging, evergreen content, audience engagement, digital marketing, business growth

Your brand doesn't need more content… it needs more connection. In this episode, Neil sits down with Axel Arzola, a filmmaker-turned-brand strategist who has helped scale content for companies, influencers, and major YouTube channels like Impact Theory.They unpack what's really working in content today, from “FaceTime-style” ads and emotional storytelling to using data to drive massive reach on YouTube and beyond. Whether you're a founder, content creator, or brand builder, this episode will shift the way you think about audience connection and creative testing.In This Episode, We Cover:✅ Why AI content can't replace human storytelling✅ The rise of FaceTime-style content and how it's outperforming flashy videos✅ Why you shouldn't “fight the platform” when scaling content✅ How to build brand resonance by understanding your actual buyer✅ The value of running multiple creative angles—not just one big idea✅ How data and narrative work together to scale brand reach✅ Axel's journey from Cuba to directing content for millions of viewersChapters:[00:01:32] Axel Arzola: From Filmmaking in Cuba to Brand Storytelling[00:02:00] AI-Powered Content Is Everywhere, but Is It Working?[00:06:00] Are We Entering the Era of Deepfake Conversations?[00:08:23] Can AI Be Useful Without Losing the Human Touch?[00:15:18] Building a Narrative That Resonates With Your Real Customer[00:18:00] The Secret to Better Product Research (Hint: Facebook's Listening)[00:22:00] Why Data Should Inform Your Creativity[00:25:11] The Intersection of Filmmaking and Business Growth  

In this episode of The Broadband Bunch, host Brad Hine welcomes back a true pioneer in the broadband space—Heather Gold, Principal at HBG Strategies and former President & CEO of the Fiber Broadband Association. With a career spanning over 40 years across XO Communications, Sprint, ALTS, NTS, and more, Heather shares unparalleled insights into the evolution of broadband, the regulatory landscape, and the current fiber deployment challenges facing the industry. Recorded live at Fiber Connect 2025, Heather reflects on her time at the helm of the FBA, the genesis of Women in Fiber, and key takeaways from the recent NTIA guidance and its impact on BEAD funding and rural broadband deployment. She also discusses the long-term ROI of fiber over alternative technologies like fixed wireless and LEO satellites, leadership lessons from her executive roles, and her advocacy journey from financial analyst to industry thought leader. From policy shifts to permitting bottlenecks and workforce gaps, this episode is packed with actionable insights, historical perspective, and candid advice—especially for emerging professionals in the telecom space.

If you want to future-proof your Amazon business, wholesale sourcing isn't just a good idea—it's the next must-master skill. In this episode, we dive into why wholesale is the most important sourcing strategy to focus on right now, especially with all the recent shifts in the Amazon marketplace. Whether you've been doing retail arbitrage and/or online arbitrage, or you're just getting started on Amazon, adding wholesale to your arsenal could be the big-time game-changer your business needs. In today's episode, we'll share real-life lessons, dismantle common fears, and point you toward the most up-to-date resources for succeeding with wholesale on Amazon today. Show Notes for this episode - http://www.fulltimefba.com/297 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

If you want to scale your business, the answer isn't about doing more. When you want to make more money and impact more lives, you have to start doing things better. In this episode, Jill shares the kinds of questions you need to be asking yourself if scaling your business is your goal. She emphasizes the importance of leveraging team capacity, evaluating business focus, and understanding customer lifetime value.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com   scaling, online business, team dynamics, revenue growth, business model, customer lifetime value, AI in business, entrepreneurship, business coaching, leadership

There are a million little tasks you could be doing in your business, and the only way to get clarity is just by doing them. Running a business requires a growth focused mindset, and the ability to manage your expectations, get clinical about results, and to iterate over and over again. You'll have the greatest success if you can see your business actions as experiments, and remain open to the outcomes. There's always something more to learn and something more to try.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com   business mindset, predictability, action, offers, launches, feedback, sales mechanisms, skills, expectations, experimentation    

What if the biggest Amazon threat isn't competition but ignorance? In this episode, Neil sits down with Pasha, a veteran Amazon seller and agency owner with over 13 years of experience. They dig into what's actually happening behind the scenes on Amazon and why so many sellers are quietly exiting the platform.Pasha shares how he went from flipping goods on eBay to building and exiting a seven-figure brand, then launching an agency that now manages multiple product lines. You'll hear real talk on tariffs, inventory strategy, sourcing outside of China, and the data sellers ignore at their own risk.If you sell on Amazon or are thinking about it, this episode gives you the insider playbook.In This Episode, We Cover:✅ Why Amazon is seeing fewer sellers but more traffic per brand✅ How tariffs and Chinese competition are shaking up FBA✅ The real costs of selling products under $50✅ Why U.S. manufacturing might be a better play than you think✅ Lessons from the COVID-era supply chain crisis✅ The tiered pricing strategy smart sellers are using✅ Why your listing doesn't matter if your product choice is wrong✅ How to prepare for Q4 and avoid stockoutsChapters:[00:01:21] How the Amazon Marketplace Has Changed Since 2011[00:03:24] Tariffs, Regulations, and Why Sellers Are Dropping Off[00:07:07] Supply Chain Shifts and the Q4 Inventory Crunch[00:13:11] U.S. Manufacturing, Legal Limits, and Product Theft[00:18:11] U.S. Manufacturers Reaching Out Post-Tariffs[00:19:08] Why $50 and Below Products Don't Work Domestically[00:22:28] When Agencies Have to Break the Bad News to Clients[00:24:00] Pasha's Path: From eBay Hustler to Brand Builder[00:25:00] Dropping Out of College to Go All-In on Amazon[00:26:13] Advice for Young Entrepreneurs on Choosing the Right Path 

Are you trying to break into wholesale sourcing on Amazon but feel like you keep hitting a wall? In this episode, we're kicking off a wholesale-themed series with the most common reasons people fail at wholesale sourcing—and how YOU can avoid making the same costly mistakes. From treating wholesale like retail arbitrage to chasing after brand giants like Nike and LEGO, we're unpacking it all. Tune in to learn what not to do—and what to do instead—to finally land those profitable wholesale accounts and build a thriving Amazon business.

We all know that a steady diet of junk food will leave us feeling uneasy and sick, and it's no different in business. Today, Jill shares the concept of a 'junk food business,' contrasting it with the idea of building a sustainable brand. She emphasizes the importance of authenticity, integrity, and long-term relationships in business, and warns against quick sales tactics that may compromise values—they'll never get you where you want to go. Hopefully this conversation will serve as a reminder to you to prioritize sustainable practices over fast cash, and reflect on their own business strategies and investments.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode, Jill discusses the nuances of following up with potential clients after sales calls. When you have a sales call that goes nowhere, it isn't always an issue of the wrong price—rather, your potential client doesn't yet see the value of what you bring to the table. No one is great at sales calls right off the bat. It may take a few reps and a few new follow-up strategies, but with time and practice, you can start closing sales calls like a pro.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Amazon has officially begun testing humanoid delivery robots in San Francisco—and it's not science fiction. In this episode of Built by Business, Andy Isom unpacks what this groundbreaking pilot means for the future of last-mile delivery and how it could transform e-commerce logistics as we know it.   Learn why Amazon is betting big on automation, how it's rewriting the cost and consistency model of delivery, and why third-party sellers and DTC brands alike need to adapt fast—or get outpaced.   Whether you're running your own 3PL or relying on FBA, this episode will shift how you think about fulfillment forever.   Book a free brand audit at www.weavos.io or DM “audit” to Andy on Instagram.

Jasim Eisa, Founder and CEO of Voadera, built an $80 million e-commerce business from the ground up, and here, he shares what's working now—and what's not. Scott and Jasim explore big shifts in the marketplace, such as Nike coming back to Amazon and what that means for resellers. Jasim also breaks down how major brands such as Adidas and Michael Kors are changing the way they sell on the platform and what sellers need to know about the growing “diversion economy.” With Amazon tightening its supply chain rules, Voadera is moving away from traditional arbitrage and focusing on direct brand deals and smart acquisitions. You'll also hear practical tips on adapting to Amazon's policy changes, rising FBA fees, and optimizing your logistics to stay profitable.   Episode Notes: 00:18 - Jasim Eisa Introduction 00:26 - The Big Brands' Approach to Amazon 07:12 - Reseller Economy and Marketplace Double-Dipping 08:45 - 1P vs 3P Strategy and Policy Cycles 12:18 - Diversion and the Gray Market 14:45 - Moving Beyond Arbitrage: Brand Direct and Acquisitions 16:03 - Adapting to Amazon's Fee and Policy Changes 18:18 - Arbitrage's Diminishing Role and Supply Chain Optimization 19:52 - Warehousing, Fulfillment, and Grade B Marketplaces 21:28 - Future Investments: Supply Chain, AI, and Creative Tools 23:19 - Building a Top Brand Direct Business 24:29 - Favorite Tools & Technology Stack Related Post: The Best Nielsen IQ and Data Impact Alternatives for Amazon Market Intelligence — Starting with the One Built for Visibility, Not Vanity   How to Reach Robert: LinkedIn: linkedin.com/in/jasim-eisa-425735145 Website: voadera.com YouTube: www.youtube.com/@JasimEisa   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Six years ago, we launched The Full-Time FBA Show—and wow, has the Amazon landscape shifted since then! In this special anniversary episode, we're taking you on a journey through the most significant changes we've seen in the Amazon reseller world since 2019. From major shifts in sourcing models and selling tools to the evolution of algorithms and the explosion of third-party sellers, this episode is part celebration, part roadmap. Whether you've been with us since episode 1 or are just jumping in, get ready for a nostalgic yet actionable look at what's changed, what's stayed the same, and how to thrive as an Amazon seller today. Show Notes for this episode - http://www.fulltimefba.com/295 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

On this episode of the Phillip Scott Podcast, Phillip breaks down a troubling traffic stop where a Foundational Black American man became “suspicious” in the eyes of law enforcement—simply for pulling over when a patrol car got behind him.The brother did what many FBAs have been conditioned to do for safety: slow down, pull over, and de-escalate. But instead of that being seen as caution, the officer twisted it into probable cause for suspicion.In this episode, Phillip discusses:How “complying” still isn't enough in the eyes of some officersWhy everyday survival instincts are used against Black driversThe coded language often used in reports to justify harassmentHow FBAs can remain aware, alert, and legally protected on the road

On this episode of the Phillip Scott Podcast, Phillip breaks down the latest jobs report that sent shockwaves through the Black community—revealing that over 100,000 Black women were let go, more than any other racial or gender group.While other communities are protected, prioritized, or quickly rehired, Black women—many of whom are the backbone of their households and communities—are being disproportionately cut loose. This isn't just economics—it's systemic.In this urgent episode, Phillip will:Break down the data behind the report and what it really meansExplore why Black women continue to face targeted economic setbacks despite being overrepresented in the workforceDiscuss how diversity talk hasn't translated into real job security for FBAsCall on the FBA community to understand, prepare, and push back against being made disposable

In this episode of Built by Business with Andy Isom, we walk through the exact process our agency uses to audit Amazon brands and identify the biggest opportunities for profit, growth, and operational clarity. Whether you're a 7-figure seller or just starting out, this is the checklist you didn't know you needed.   Stop guessing and start auditing like a pro.   Get your free Amazon Brand Audit at www.weavos.io   Keywords: Amazon business audit, FBA profitability, Amazon PPC analysis, inventory audit, Helium 10 audit, Amazon brand audit checklist, Amazon seller tips, Amazon consulting agency, how to optimize Amazon listings, how to scale Amazon brand