Podcasts about Keyword

My guest today is a returning guest, Gil Petersil. He is a global leader in the world of networking, business strategy, and mastermind methodology. As a visionary, serial entrepreneur and global speaker. Gil is a mastermind strategist and expert networker who helps others build world-class networks. Gil is co-owner of 7 successful companies, mentor to over 1,000 startups worldwide. In addition, Gil is an organizer and speaker at hundreds of international events. He has shared the stage with legends such as Tony Robbins, Jay Abraham, Brian Tracy and many others. Previous Podcast: https://open.spotify.com/episode/0XIKBVD6unancFIOyYAFY6?si=vGqmoHOiRoq3jF_a1HgTHg   This Episode is brought to you by 5x. As a business owner, I'm sure you know how important data layer is. It allows you to make data driven decisions and also get insights on all aspects of your business.  In practice it requires signing up with different vendors, paying for custom integrations, checking multiple dashboards. 5x solves all of that. Think of it as Apple Store for Data Vendors meeting SquareSpace for in-depth analytics. They Save you time, money and workforce. If you want to get 20% off your first year with them, go to https://www.5x.co, schedule a demo and mention 10 million journey podcast.   Connect with Gil: LinkedIn: https://www.linkedin.com/in/gilpetersil Facebook: https://www.facebook.com/gil.petersil Networking Mastery Coach: https://www.facebook.com/Gil.Petersil.Networking.Coach Instagram: https://www.instagram.com/gilpetersil/ Website: https://gilpetersil.com/en/   Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08   ANATOLY's TOOLS:   Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM   DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com   Follow us on: Instagram: @10millionjourney Twitter: @10miljourney  

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer.  We'll see you in The PPC Den!

I'm bringing back a guest speaker by popular request! Jarrett Vaucher is joining me for the second time on the podcast. We are covering the most critical topics regarding using TPT Data to make decisions.  Our guest Jarrett created Your Data Playbook, which helps TPT sellers understand and use our data to drive strategy and results for growing our TPT stores. He loves helping TPT sellers understand how to use data as a strategic tool to develop and optimize their stores. In today's episode, we discuss specific ways to use your TPT data to drive your decision-making and increase your sales. Jarrett explains how to price TPT items using data-driven decisions and shares all about the brand-new Your Data Playbook keyword research tool for TPT Data! 02:50 - Jarret shares how to use TPT data to increase sales and make data-driven decisions 06:38 - How to know when to raise your TPT product's prices and when to make adjustments to your existing products 15:47 -  The opportunity to implement seasonal pricing within your TPT Store 25:12 - Your Data Playbook's brand new Keyword research tool and how we can use it to grow our TPT businesses Check out Your Data Playbook - affiliate linkFor all resources, head to the show notes: https://kristendoyle.co/episode46

Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects opportunities based on the audience's pain points and desires. However, exploring keyword opportunities based on your target audience's pain points and desires can reveal gaps, make it easier to rank high in search results, and lead more prospects to your offering. Today, Konrad discusses building a seven-figure business with a single keyword. Show NotesConnect With: Konrad Sanders: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, how to write Cornerstone content, the length and structure of the content, and how fast to expect results. We also touch on the evolution of search with the arrival of AI and so much more. Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women-owned businesses in a powerful, feminist way - to help them climb the ranks and get their digital voices heard in a crowded marketplace. Today we're talking about websites, or more specifically about generating traffic to our websites. Meg and I also discuss: How SEO is combining the tech with the human need Basic steps to get your website optimized for search Keyword research - myths and truths How we can use empathy in our keyword research Whether to write content for the keywords or for our people How Meg thinks search will evolve (with the arrival of AI) And much more Ep 163 transcript [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneer. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us. And what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. [00:01:47] I'd love to share my brain and my heart with you together with my own. Almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this podcast, [00:02:00] wait until I show you my mama bear qualities as my one-on-one client can find out more at humane.marketing/coaching. [00:02:10] And finally, if you are a marketing impact pioneer and would like to bring friends back, podcast, have a look at offer conversation on my website, website Promotion Humane, and I'm talking to Casebolt about seo. Search engine optimization and specifically about cornerstone content, which Meg will explain in this episode. [00:02:34] If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. But if you're new here, you probably don't know what I'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven Ps of marketing at Humane. [00:02:54] Dot marketing slash one page. That's the number one in the word [00:03:00] page. And this comes with seven email prompts to really help you reflect on these different piece for your business. So it's not a blueprint where it tells you what to do, but it really invites you to think for yourself and, uh, think about these different peas for your business. [00:03:19] So here's a little info on Meg. Meg Case Vault is the founder of Love at First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms, and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. [00:03:45] It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women owned businesses in a powerful feminist way to help them climb the [00:04:00] ranks and get their digital voices heard in a crowded marketplace. So today we're talking about websites or more specifically about generating traffic to our websites. [00:04:11] We address how. SEO is combining the tech with the human need. Basic steps to get your website optimized for search keyword research, myths and truths, how we can use empathy in our keyword research, whether to write content for the keywords or for our people. How Meg thinks search will evolve with the arrival of AI and so much more. [00:04:39] So, are you ready for seo for Humane Marketers? Well, then let's talk to Meg. Hey Meg, good to speak to [00:04:47] Meg: you. It's so good to be here with you. Thank you for having me, Sarah. [00:04:51] Sarah: Thanks. We just recorded another episode where I was the guest on your podcast and now you're here. I just love doing those. It's, it's when you [00:05:00] really get a feel for the human, you know? [00:05:02] It's not like, oh, we're just pitching each other for being a podcast guest, and then we never speak again this week. Like, yeah, we get to know each other a little bit, [00:05:11] Meg: so, And I think when you find somebody that you resonate with, the reciprocity comes naturally versus more of a, you know, well, you know, you scratch my back, I scratch, yours doesn't feel good, but hey, this, we have different things to say to different audiences, but there's a lot of alignment in there, so let's talk to both of these different groups. [00:05:30] It feels really good, you know? [00:05:32] Sarah: Exactly. It's not just like, oh, because. Yeah, you pay me now. I pay you back. [00:05:38] Meg: Yeah, that's true. Collaboration versus reciprocity, right? Yeah. Yeah. [00:05:43] Sarah: Mm-hmm. So your business is called, uh, love at First Search, and I just want you to start there and, and explain what that means. Well, I kind of gave it away in the intro, but still, uh, tell us, you know, how he came up with [00:06:00] that and. [00:06:01] And just, yeah, the word love already gives it away. Right? So like, tell us, give us more info [00:06:07] Meg: on that. Sure, so love it. First Search is a search engine optimization firm where we're helping small businesses mostly to be found on search engines like Google or Bing, but also YouTube is a search engine and any podcast, wherever you're listening to this podcast, that's also a search engine. [00:06:26] So we're talking a lot to content creators, um, about how to bring in people who. Want to hear your message, how to create content that makes them feel. Seen and valued and appreciated and understood. Uh, a lot of search engine marketing is like a numbers game. It is what is the keyword that you can that has the right amount of search volume, and also it has the low keyword difficulty and not too competitive in terms of our AdWords numbers. [00:06:59] And like, [00:07:00] there's a lot of metrics around it. Um, And I've had several clients come to me and say, I tried search before and my consultants all tried to push me in a direction that didn't feel good. Um, and so what we are trying to do at Love at First Search is show up in the search results that feel like we understand what our clients need from us, not just what is the most obvious opportunity we want it to feel relevant. [00:07:30] To what people need versus just kind of a spray and pray approach to marketing. [00:07:36] Sarah: Yeah, I love that. That is such a more human and humane way of explaining just, just the word s e o alone. Right? If you hear that, and I know that there's a lot of people. Who have never heard of seo, right? Mm-hmm. They have their websites, they're coaches or healers or, or consultants even. [00:07:58] Uh, and so [00:08:00] whenever we use an abbreviation that assumes that they are supposed to know what it means, but they don't, and then they feel really embarrassed and they're like, oh, I, should I be doing that? What's that? Mm-hmm. Right? And so the, the way you explain it makes so much more sense. Also for people who, who are in humane business because it's, it's not just, it's not just a keyword. [00:08:25] It, it is about this idea of resonating with ideal clients, right? So, yeah, I love [00:08:31] Meg: that. And I think a lot of times when people think about surge engine optimization, about s e o as a marketing tactic, um, they see it as a mass marketing tactic of how many people can I get in front of? Um, but. As we know from the ways that kind of the pendulum is swinging in the digital marketing world, it's not necessarily about quantity anymore. [00:08:55] Um, if you're running, I mean, it is for specific, some specific types of businesses. If you're [00:09:00] running sort of more of a blog or content platform type of business where the number of podcast downloads that, that you get impacts your sponsorship packages and the number of paid views that you get impacts your, you know, cost per visit, like, There is a place for those kinds of businesses where you can be a, a free resource because you have these, these backup monetization options. [00:09:24] But for so many of us, that's not how we're getting paid. We're getting paid because we are service providers or we sell very specific products to a small group of dedicated people. [00:09:39] Sarah: Hmm. Yeah. [00:09:40] Meg: And often the solutions that we're helping our, our audience with are not mass market solutions. We're not Nike trying to sell shoes to everybody. [00:09:50] We're like, I wanted to sell, you know, shoe insoles to joggers who, uh, have planter fasciitis, right? Like we get really [00:10:00] targeted down and we solve. Problems that people have. So why not? When those people are having those problems, why not be the ones that show up and help help those people in your audience to feel like they're understood? [00:10:15] Sarah: Yeah, that is such a good point that you, that you mention people are humans, right? Because what we usually hear is traffic or generating traffic. But when you think about traffic, you either see like, you know, a huge traffic jam on a highway and what you see there is cars. You don't see humans or on the internet, you think of traffic. [00:10:43] I don't see humans, when I think of internet traffic, I just, right. See like. Empty nothing. You know, it's like maybe wires or, or something like [00:10:51] Meg: that. And so much of the, the noun choices, the word choices that are used in the mass marketing approach and, uh, you've said like hype marketing or [00:11:00] bro marketing, like the, the phrases and choices that we make are traffic and users and page views and visitors. [00:11:09] They're, it's very, um, The leads, right? Like they're not, they're prospects. Um, especially when we get into like really metric space where it's like, these are the marketing qualified leads and these are the sale qualified leads. And they're not even people anymore. They're just s qls. Right? Like, and there's, there is a place for trying to figure out where your marketing resonates and where people may or may not fit for your messaging. [00:11:32] Right? But when we start to zoom out that far, we lose sight of Sure. You have. Hundred thousand users on your website. Every single one of those is a human sitting at a computer scrolling through your [00:11:49] Sarah: words. Exactly. Yeah. So you talk about using empathy in keywords, and so that already is kind of like I. [00:11:58] Feels like an oxymoron. It's like [00:12:00] what? Empathy keywords, how does that go together? I'm, I'm seeing like spreadsheets with empathy and I'm like, Hmm. How does that work? So tell us how that works. [00:12:10] Meg: Uh, I think, I think the core of how we need to do marketing better is not just, you know, look at the spreadsheet and figure out the easiest solution, but truly understanding. [00:12:26] Why our businesses exist, what they do for our audience, and like how we can really start to have that connection with them. And a lot of times, I don't know exactly how to explain this. Let me, you know, a lot of times when people are having some sort of problem or issue, they don't necessarily want to ask their friends for help. [00:12:53] They don't want to go on Facebook. Um, if, if you're a health coach and you're helping clients who have [00:13:00] Crohn's disease, Then they have a lot of symptoms that are not things that you want your friends to know about. We'll just leave that as like a nice clean answer there. Um, but when people have those kinds of problems, they go to search engines and they go like, I'm having a constant stomach ache. [00:13:19] Right? That's the nicest, cleanest way to say it. Um, there's a lot of poop keywords out there, so I'll try not to get too heavy in that. But, um, you know, the. They don't want people to know, but Google feels like a safe place to get slightly unbiased answers to questions that you don't wanna go on Facebook and say to people like, I'm struggling in my marriage and I'm thinking about getting a divorce, or, my child is struggling with this and, and like, there's a lot of pride that people have and they want to present themselves to their friends, to their, their networks as having it all together, but, When it comes to search, that's a safe place to ask the questions [00:14:00] that you don't feel safe asking in other places. [00:14:02] Sarah: Yeah, it, it reminds me of an exercise we do in the marketing, like we're human program where we look at the empathy map. Yes, you've seen this, right? Mm-hmm. Where you think about your ideal client and you, um, think of what they say, think, feel, and do. Mm-hmm. I don't know if I got the order correctly, but, but yeah, it's exactly that. [00:14:24] It's like, what are they thinking or, or what are they Googling would be a good way also to, to say it, right. What are they Googling? But they're never gonna say that in a first session with you, right? Mm-hmm. It's like, it's the embarrassing things that. If you then, and I guess what you're saying is where the empathy shows up is if you then write a post that in addresses that issue with empathy, not with shaming, of course. [00:14:54] Mm-hmm. Then they feel heard and seen because they just found a. The solution and [00:15:00] they found the human who offers that solution. [00:15:03] Meg: Yeah, sometimes it's not even like the post absolutely can be empathetic and that will help with the conversion, but just seeing the name of the post show up in those search results can sometimes be a validation of the experience. [00:15:16] Mm-hmm. You know, I was talking yesterday with a play therapist in Virginia and some of her keywords will be very obvious, like, Play therapy, Virginia, right? Like her specific town. Um, she's works specifically with adoptive families, so it's like play therapy for adoptive children. Um, so sometimes the keywords can be very clear, but we also tried to get to the empathy of it. [00:15:37] What are the problems that these children are exhibiting? That they're getting the calls from school saying Your child seems to have anxiety, or the preschooler is biting. What are those things that they, the, the parent doesn't know where to go. The parent doesn't know what to do next. Or the, they're, they're like, oh, my kid's [00:16:00] about to get kicked outta preschool cuz they're hitting and bit, what can I do to help them? [00:16:03] Right? Like when people have problems they go seeking solutions. And if you can be that port in the storm, that safe place to say, I know what to I'm, yeah, my kid bit too. I know how to help them work through that. I know how to help you as a parent, work through it with them. You're not alone, because just by the fact that this is showing up in those search results, it proves that I've been there. [00:16:30] Mm-hmm. And I can help you with it. There's a certain amount of connection that happens in just having your experience acknowledged. [00:16:38] Sarah: Mm-hmm. Yeah. Yeah. From there, you then, So, so now we're kind of, kind of learning, okay, to do keyword research, but coming from this place of empathy, right? Mm-hmm. So all of a sudden it doesn't just feel like this left brain analytical mm-hmm. [00:16:57] Uh, activity because we're bringing in the right brain [00:17:00] and actually thinking, well, what would they be searching for? How can I really show empathy and help them with their problem? So we're doing the research, uh, the keyword research. What's the next step? So how, or, or maybe already still like. You talked quickly before, volume and, uh, difficulty of, of competition and all that. [00:17:25] Tell us what we need to look for, uh, in these keywords. [00:17:29] Meg: Well, so let's define keyword research before we leap too much into sort of the strategy behind it. Right. So when we, keyword research is another one of those phrases that can feel overwhelming because people go, oh, that's a lot of spreadsheets. Um, keyword research is. [00:17:44] Figuring out what people are typing into Google. That's it. And those phrases that you sit down and you type in, or you know, most of us are doing it from our phones now sometimes us are speaking into Siri for it, right? But, [00:18:00] um, whatever you are asking, Google is your keyword. So it doesn't have to be one word, it can be a phrase, it can be a question, it can be a statement. [00:18:10] Um, anything that you can search is a keyword word. Now the next step, like you said, is to figure out for not necessarily every page on your website, but every page on your website can be found for different keywords. So it's not that you have to be found for, you know, humane business coach, and that is the only phrase and you have to put it on every page of your website so that people who are looking for that can find that one phrase and you have to put all your eggs in that basket. [00:18:42] Um, this is not the Lord of the Rings. There is no like one keyword to rule them all. This is an, and one of the reasons I love SEO and I feel like I can talk about this with you, is like it's an abundance mindset. Mm. Mm-hmm. This isn't a scarcity thing where like, I have to be found for SEO consultant or nobody [00:19:00] will ever find me. [00:19:01] This is what are all the different on-ramps to this highway that different people need at different points, but the destination is the same. Right. Yeah. So you can, you can be found for that one phrase of humane businesses or gentle marketing. Like you can have those sort of branded search terms where you have spent time to build a brand around the titles of your books and the titles of your business and the, you know, your community name. [00:19:30] Like those are branded search, but we also have search terms that are just like, what do people need from us? What questions do they ask and each of those concepts each, I call them keyword clusters, but each of those search intents can go to a different page of your website. It doesn't all have to filter in through your homepage. [00:19:56] Your copy doesn't have to convert all from right there. You have [00:20:00] the opportunity to create infinite number of entry points. So every podcast episode that you record can be found for a hundred different search terms. How cool is that? It's very cool. [00:20:14] Sarah: It's very cool if you, if you, if you know how to do that keyword research. [00:20:20] Mm-hmm. Because I think also maybe what you need to explain is this idea of, you know, the volume and the, the difficulty of actually ranking. Because 15 years ago when I started out, it was relatively okay. You know, you could rank. Highly, pretty not, I'm not gonna say easily, but it was definitely much easier than today. [00:20:44] Today we have so much content out there. You do have to have a certain knowledge about, you know, what do people search, how much do they search for that? And then also how much content does already exist. [00:21:00] That is. Optimized, I think you would say for that keyword word, right? [00:21:04] Meg: Yeah. You just nailed the, the three big things is what do people search for? [00:21:08] How many people search for it and how many other people have written about it. Um, and that's where some of those search metrics come into place is figuring out, not just like, what are people saying, but if I were to target this idea, could I actually show up for it? Right? And so sometimes people aim too high. [00:21:30] And they go, I'm gonna try to be found for online business without that recognition of, but why? Mm-hmm. I'm like, why that phrase? Oh cuz I'm an online business coach. Um, okay. Cool. But what do you, what do you help people with? What do you do differently? What are your what, how, what about your approaches different? [00:21:50] Um, we have a student right now in one of our programs who is, she calls herself a, a conscious business coach for changemakers, which is not a phrase that. [00:22:00] Anybody would know to look for, right? Um, but she does really well in a post that she has about why she doesn't do discovery calls and how you can run, uh, a more, um, streamlined and better feeling business if you have an alternative to discovery calls. [00:22:16] And the phrase that shows up is alternative to discovery calls. Hmm. [00:22:22] Sarah: Wow. Go figure. Yeah, [00:22:23] Meg: sometimes it doesn't have to be, you know, hundreds of thousands of people searching for a keyword. But those people who are going to Google after doing another discovery call that tanked, and they're going, oh, how do I stop doing discovery calls? [00:22:37] And they find her website. But [00:22:38] Sarah: here's the question. How did she come up? Like how did she think of. Using that as a keyword, or was that just a fluke? And then she noticed, and [00:22:49] Meg: sometimes it's a fluke, right? Sometimes you stumble into a phrase and you sudden, and you can use the metrics to figure out what that is. [00:22:58] I'd be happy to teach people how to go into their [00:23:00] Google search console and go, you know, there are ways to know exactly what every single phrase is that people find you for, but sometimes. In her case in particular for Caroline, it was like, I just know that people would come into that and then go to my contact form and then say, I found you through this blog post. [00:23:17] Nice. It doesn't always have to be this like automated user flow. What's the conversion rate from each landing page? It's important information. Yeah. But sometimes you can get the same information from a conversation. Yeah. [00:23:32] Sarah: So [00:23:33] Meg: nice. And then if you're trying to figure out what to create next that might attract those ideal clients, like listen to your ideal clients. [00:23:42] What else don't they like about what's happening in the online, in her case, in the online or your case too? Probably. Like what's, what are those things that they don't like? Okay. Create blog posts or podcast episodes about your unique approach to it, right? Yeah. [00:24:00] And your content can come either from, you know, the key being keyword driven. [00:24:07] Which is making sure that you know that exact phrase that people are looking for and then putting it when you're, when you're publishing the document for the first time, you can say, okay, I'll put this in my SEO title and my, my blog post title and my subheadings and my alt text. Like there's a way to do it that way, but I find that for a lot more of my kind of heart-centered marketers that I work with, it can be easier to create something. [00:24:33] Think about what would people search. If they needed this, include some of that thought process into the post and then hit publish and wait and see what happens. [00:24:45] Sarah: Hmm. Okay. [00:24:47] Meg: It doesn't always have to be driven from the keywords. It can be what resonates and then how can I optimize what's already working? [00:24:56] Sarah: Right. Yeah. So, so flipping it on its head [00:25:00] and starting. Instead of starting with the strategy, starting with the empathy, because you're writing content that your ideal clients, uh, will resonate with, and then seeing, okay, this works. This one doesn't. Let me take the one that works and make it even better and more optimized for the, the search [00:25:19] Meg: engine. [00:25:20] Exactly. And it can also, if you, if you, if, if that approach. Resonates with you, then it can also feel a lot more connected to the needs of your clients and take away some of that perfectionism. Yeah, yeah, yeah. Because there's absolutely a feeling when you have some sort of like, I'm gonna spend so much time writing these blog posts, and I wanna make sure that they show up and search results right away, and if I don't get it right, then what's the point? [00:25:49] Right. But if we're creating for our audience first and then optimizing for search second, then you know what it, [00:26:00] this is everything about marketing is the 80 20 rule, right? The Pareto principle, that 20% of your work creates 80% of your results. So if you publish things and you also send them out to your newsletter and you, you know, share them wherever your audience is and 20% of them bring in search traffic, then maybe that's. [00:26:21] That's actually very normal. Um, but then when people land on the pages that are working for search, then you can link to them to the other ones that are still valuable, that are still important, but are still part of your unique approach to things. And once people arrive on your website, then they can go explore that information. [00:26:40] We don't need to be found for every search result. We need to be introduced and then let your website tell your story. [00:26:49] Sarah: Basically what you're saying is you, you don't need every page or every block post to bring you, you know, all this traffic because if you just have one or [00:27:00] two or three or, or I know, obviously the more the better. [00:27:03] But if you just have a few that really work and. And they can really work. Like, they can really work. Some of them is like, oh my God, you know, all of a sudden you're like getting tons and tons of new signups to your, to your, uh, freebie or whatever. Mm-hmm. So, so yeah, that's enough, right? It's, and then like you said, you just link it to your other blog posts so that, um, so that people could still discover more, more content. [00:27:31] I guess that also leads us to this idea of. Cornerstone pages because that's another thing you mentioned when we, uh, exchanged by email. Um, so yeah, was what you described already, maybe an example of a cornerstone page where you linked to other. [00:27:49] Meg: Not, not quite. There is, there is what it is. Something relevant there, so. [00:27:53] Mm-hmm. Um, what we were talking about earlier with some of these metrics around, you know, there are certain amounts of keywords [00:28:00] that a lot of people are looking for, but other people have talked about, so it can be harder to rank for those terms. Right. Um, It can be really helpful if you're in that boat to create a longer piece of content that shares everything that you've created on a topic. [00:28:16] So you know, you might create a, a piece of cornerstone content called the Humane Approach to Online Business Marketing. The ultimate, well, you can almost think of these as like ultimate guides. Everything you need to know about this topic, humane marketing, one-on-one, whatever we wanna call that post, right, where you've talked about humane marketing on. [00:28:39] Every page of your website, right? Every single one. Well, maybe this is not maybe the right phrase for you because it is your domain name, so it'll go to your homepage. Well, we can talk about that. I'm, I'm spitballing here a little bit. Um, but let's, let's think about that core value that you have or that core idea, that category that you're talking about. [00:28:56] There. There can be a point where you can create an outline of what [00:29:00] are the, the framework, what are the principles that I'm talking about all the time, and what have I already created that supports this? Mm. And then you can create one ultimate guide that covers all of that. And if we're talking about a phrase like humane marketing, gentle marketing, ethical marketing, that's sprinkled throughout your website, Google doesn't always know like, what is the right page? [00:29:28] Mm-hmm. To share that information. Um, But if you have a guide on your website that's longer, that links to all those other things and that all those other places around the website where you've talked about that, it links back to that guide, that cornerstone content. Sometimes it's called silo content. I. [00:29:48] Then that is a clear indicator to Google that that is the place on your website for that term. And you can rank for terms that a lot of other people have talked about. If they haven't gone [00:30:00] into the level of detail that you have in that guide, then you can like, Jump up ahead of them in those search results because you've created something that is better quality that positions you as a, an authority on that topic, and that proves to Google that you know what you're talking about. [00:30:16] And so that's what we're talking about with cornerstone content. And I often talk to podcasters who are like, I have a hundred episodes talking about this particular topic. And I'm like, okay. Create, you know, an overview guide. Basically take take a, a. Piece of thread and tie a narrative through the most important things that you're talking about. [00:30:36] Mm-hmm. Um, for my podcast, we created a cornerstone guide called, um, mental Health, entrepreneurship and Social Media, because nobody's talking about those three pieces together. Right. Yeah, [00:30:49] Sarah: I love that. And so did you research whether there is search volume for mental health and social media? [00:30:57] Meg: Yeah, so it was conversations that I was having [00:31:00] on the podcast already with therapists and social workers and you know, like I was having those conversations already. [00:31:07] The content was already created. Mm-hmm. And I knew that it was a topic that we wanted to discuss more. And I was starting to see some of these keywords show up in our metrics around mental health and entrepreneurship or around social media. Anxiety was a phrase that we targeted for that particular page. [00:31:25] Um, And so we wrote a longer post that was just like, here are the entrepreneurs that we've interviewed who talked about anxiety. Here are the ones that, uh, and, and here are the mental health professionals that we've interviewed. And we took poll quotes from their episodes and then linked to those episodes. [00:31:41] So if people are looking for that, they, it's basically like, almost like a playlist, right, of what's already been created. But instead of just a list of hero, the things that we've created in this category, we're telling a story in that post. So here's what [00:31:56] Sarah: I just finished, um, is, uh, a hugely [00:32:00] long, uh, post about humane marketing words we love. [00:32:04] Ooh. And so it goes through all these wor words like abundance and intuition, integrity and conscious, like all of these words that I use all over the book. And then I linked, yeah, to. Podcasts or, or, or blog posts or so. So would that be an example of a, uh, cornerstone page? Totally. Even though there, there's probably no search volume for humane marketing words yet, right? [00:32:33] Meg: So ye yes and no. So the thing about cornerstone content is that it is a guide in one place. And in your case, it's almost like a thought leadership. Mm-hmm. Piece of cornerstone content so that when more people become aware of these terms, um, they can then, like Google will already know that it exists. [00:32:52] You're ahead of the curve, hopefully. Mm-hmm. Um, but the great thing about it is that. Now it exists. [00:33:00] Right. And sure, Google can find it and they can send you traffic for it, but it's still an incredibly powerful asset in your business, right? [00:33:08] Sarah: Yeah. It's thinking of using it like in the menu bar, um, like as a start here or [00:33:13] Meg: something like that. [00:33:14] Mm-hmm. I would say a start here button, I could say, I could see you calling it almost like a, a term glossary. Mm-hmm. Like a humane marketing term glossary. Like what? What is it? It's use that people might need from it. They might go, oh, what are all these terms? Like how would you define these things? [00:33:29] Right. Um, So you could include it on your homepage and say, come check out our humane dark marketing glossary. Mm-hmm. To give people that idea of what is that resource for them? Right? Yeah. Um, but then also every page on your website that is linked from that, that glossary, you can then link back to it. Mm mm-hmm. [00:33:51] So if somebody listens to your episode about abundance, And then goes to the show notes, and then checks out the glossary, and then [00:34:00] goes and listens to the one about, uh, consciousness. Right? Like it can be a, a piece of, sometimes they'll call it hub content, right? Yeah. That it doesn't have to just be there for Google. [00:34:11] It can be a really great navigation tool. Um, and maybe, I mean, maybe you wanna turn it into a downloadable PDF that people can have as a [00:34:20] Sarah: guide. Right. Yeah. That would be another option. Exactly. I saw that's that's what you have because it's so long. Right? It's like, well, well you want a PDF of [00:34:29] Meg: that? Yeah. [00:34:30] When people get to, we have a cornerstone guide on the Loveit first search website. No, I was talking about the podcast, um, cornerstone a minute ago. But we have one on our loveit first search site that is just like, here's our 15 step approach to creating a really search friendly website. Um, And the, the post itself is 7,500 words. [00:34:48] It is a short novel. Um, it's a novel. It's, it's a novel. It's a blog post novella. You don't have to write that much. I, this is what I do. Right? Like, this is what we do best. Um, yours does not. [00:35:00] Absolutely. It can be, it can be. I. 1500 words and still be considered cornerstone content. Right. So don't feel like that's the norm. [00:35:05] Mm-hmm. Um, this was a labor of love that we put together last year. It took me 50 hours to create That's not normal. Yeah, right. But knowing that it is a 7,500 word blog post, our calls to action on the cornerstone guide for the first third of it, for the first like 2000 words is like, Yeah, this is really long. [00:35:25] Do you just want me to email this to you? Do you want me to, to just, so we send it as a pdf d and then we send follow up emails that, you know, we turned it into an automated funnel to make, to break it down and make it feel more reasonable to consume, um, where we break it into a three, sort of like a three act process and then provide those. [00:35:45] Like resources in those documents and each one has a video. And so we created it into more of an opt-in guide. But that's not, not everyone has to go to that level of extreme. Right. But our, our opt-ins are insane on it. It's like, uh, our op, we get a [00:36:00] 7% opt-in rate when people land on that guide. Because it has value. [00:36:05] It doesn't always get surge traffic because there's so much on the internet about web design, but when people land on that page, they join my email list, they join my programs, like it converts very well for us, and it's. It tries to meet people at every stage of that process and let them choose where they are in that process and not feel like you have to start from step one. [00:36:26] So there's a lot of, you know, when you're creating a guide based on your approach or your framework, it can be hard to figure out how to organize it. But what you just said about having a glossary, like that's, that's a way of proving that you are using these terms and sharing where they fit on your website and allowing people to go exploring in a way that feels good. [00:36:48] Sarah: Yeah. Yeah. No, I really like this idea of, of first helping your clients, but then also hopefully helping your, uh, helping the search engines, right. [00:37:00] Understanding, more learning about your unique approach. So, so yeah. That, that really feels good. Um, can you have more than one cornerstone content? Yeah. Or is that just like, you have to have one piece and that's it. [00:37:16] Meg: No, anytime that you have sort of a core idea mm-hmm. You can create cornerstone content around it. Um, some people, and again, this comes back to like, do you start from the keywords or do you start from the content, um, you know, the chicken or the egg of all of it. Some people who have been creating for a long time, they could go through, audit their content, maybe just kind of note like what are the, the themes that continue to show up? [00:37:41] Right. And come up with an idea for a cornerstone guide. Um, And then those people who already have all that content might then create an outline and say, you know, based on what's here, I can see the the gaps. I can go create more content, I can build this up. Right? And then there are gonna be the [00:38:00] folks who are like, I already know that I wanna talk about, you know, mental health and social media. [00:38:04] So here are the topics that I wanna talk about, and I'm gonna go create each of those. Podcast episodes. I'm gonna go seek out the guests that I need. I'm gonna create the guide in order. There's no right or wrong way to create these. It's just more of take the building blocks. And build a wall. Mm-hmm. [00:38:22] Sarah: Yeah. What I like most about talking with you just now is that you, you hand out these permission slips as well. It's like, no, you don't have to start with the keyword research because, um, before we started, Talking, I, I went on to Neil Patel again and saw all his videos and I'm like, I just, no, I can't go back there. [00:38:46] Like, it's [00:38:47] Meg: just, it's so prescriptive. It's so, it's so [00:38:50] Sarah: prescriptive and it's just like all this Yeah. Kind of masculine energy and Yeah. Spreadsheets and all. I'm like, it's just not for me. [00:39:00] But to hear you say, well, you can start it with the content and then start to optimize it. That, yeah, that feels really, really good. [00:39:08] So thanks for handing us, it's so [00:39:11] Meg: slip, it's so clear that I'm neuro divergent. Right. Like that there are all these rules and as, as an industry, it's very much a like linear approach to the way of doing things. And my brain is just not linear. Mm-hmm. And I don't want it to be linear. And there are a lot of rules out there that are like, Here, do this checklist, follow this plan, get these results, re improve on the results. [00:39:34] And I sit down to do the plan and I'm like, but I don't wanna, [00:39:38] Sarah: no, it's like, I'm a rebel. I don't wanna follow your, your silly [00:39:42] Meg: rules. Yeah. And like where is the space in that for inspiration? Where is the space in that? For intuition? Yeah. Yeah. Sometimes the best, the best content that you create is not the stuff that's in the plan. [00:39:53] It's the stuff that you stumble into because you're following your gut. Yeah. [00:39:59] Sarah: And we [00:40:00] talked earlier on, on your show about, you know, chat C p t and, and AI and all of that. Imagine now with how easy it is to just tell chat. C p t, write me a blog post St. Six steps for blah, blah, blah. And we're gonna have be bombarded while with all this like, inhumane, boring content that just feels like, you know, the same guy wrote it. [00:40:26] Um, and so imagine now, You showing up with your content. That starts from within. That starts from the heart, and sure. Once you posted it, you're gonna pay attention to some keywords, but it doesn't start with that. How different is that gonna feel? Right. To the reader? It's completely different. It really is. [00:40:47] Meg: Yeah. And that's what can set you apart, right? Yeah. That's where, that's where all of this empathy comes into play is right. You can sound like everyone else, but the thing that's going to set you [00:41:00] apart, the, and you, the thing that's going to make your quality matter more than someone else's quantity is your humanity, right? [00:41:10] Sarah: Yeah. Mm. That's a nice line, I think to end mic drop. Yeah. Wonderful. Well, this has been, this has been really joyful and fun. Thanks so much for hanging out. Please do tell people where they can get that really, really long. PDF that they need to download. [00:41:33] Meg: You don't have to go download it. You can just go browse around. [00:41:36] You don't have to. That's the other thing about me. I'm like, you don't have to do anything. I'm very like rebellious in nature. Um, if you would like to find out more, you can head over toLove@firstsearch.com. We have an SEO starter kit right there that can help you start to get at the I your head. [00:41:50] Wrapping around this idea of keyword research. You can check out our SEO website guide, which is that long. Forum guide of, you know, pop in wherever you are in the framework and [00:42:00] figure out where it makes sense to, uh, to optimize your website. Um, whether you're creating it from scratch or it's been up for years, there are steps in there that make sense based on where you are progressively. [00:42:11] Um, we also do have a podcast and you can come listen to Sarah on the podcast cause we just recorded that. Um, that is called the Social Slowdown Podcast, so you can find that on whatever podcast device you're listening to or social slowdown.com. [00:42:24] Sarah: Wonderful. I always have one last question, and that is, what are you grateful for today or this week? [00:42:30] Meg: I mean, today you and I had to push things around because my, my elder son has been struggling in school, and so the school actually brought in a clinically trained psychologist to observe him in class and help us come up with ways to support him both in the classroom and at home, and that's a really powerful thing. [00:42:50] Too. Now I'm getting a little choked up, but you know that feeling of, of. Having somebody that you care about, be seen and supported. Um, and for me, that's [00:43:00] a huge amount of gratitude of being, being supported as a parent and knowing that my kid's getting what he needs. [00:43:06] Sarah: Yeah. What a wonderful service that, yeah. [00:43:08] School is offering. [00:43:09] Meg: That's great. Yeah. And it turns out, um, it's occupational therapy. It's sensory, sensory inputs. So I'm like, okay, I guess we'll be doing more army crawls in the morning before you go to school. That's the answer to all of it. [00:43:22] Sarah: Thanks so much for sharing. Thanks for being here, Meg. And uh, yeah, we'll talk again, [00:43:27] Meg: I hope. [00:43:28] All right, talk to you soon, Sarah. Thank you so much. [00:43:32] Sarah: I hope you learned a lot in this episode, specifically how you can use empathy in our seo. I find that so empowering. Please have a look at me's work atLove@firstsearch.com, and check out me SEO starter Kit atLove@firstsearch.com slash. Start also check out Meg's podcast called The Social Slowdown, where I was a recent guest on and we [00:44:00] talked all things humane marketing. [00:44:02] If you are looking for others who think like you, then why not join us in the Humane Marketing Circle? You can find out more at humane.marketing/circle. You find the show notes of this episode@humane.marketing slash 1 63 on this beautiful page. You'll also find a series of free offers, such as my Saturday newsletter, the Humane Business Manifesto, and the free Gentle Confidence mini course, as well as my two books, marketing like we're Human and selling like we're human. [00:44:38] Thank you so much for listening and being part of a generation of marketers who cares. For yourself, your clients, and the planet. We are change makers before we are marketers. Now go be the change you want to see in the world. Speak soon.

Our guest today is not new to our show. This is Ben's third podcast with us on 10 Million Journey. Ben is the host of the Ecom Made Easy podcast, where Ben shares valuable tips on how to grow and scale ecommerce businesses. His episodes are short but very powerful. Ben is also co-founder of Ecom Brokers, where they help entrepreneurs sell their businesses. Join us in this conversation about the latest update since the last podcast, the Ecommerce business, tips on selling your business, and about managing an agency. This Episode is brought to you by 5x. As a business owner, I'm sure you know how important data layer is. It allows you to make data driven decisions and also get insights on all aspects of your business.  In practice it requires signing up with different vendors, paying for custom integrations, checking multiple dashboards. 5x solves all of that. Think of it as Apple Store for Data Vendors meeting SquareSpace for in-depth analytics. They Save you time, money and workforce. If you want to get 20% off your first year with them, go to https://www.5x.co, schedule a demo and mention 10 million journey podcast. Connect with Ben: Website: https://www.benleonard.pro/ LinkedIn: https://www.linkedin.com/in/benjleonard/  Facebook: https://www.facebook.com/benleonardpro  Instagram: https://www.instagram.com/benleonardpro  Twitter: https://www.twitter.com/benleonardpro YouTube: https://www.youtube.com/channel/   Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08   ANATOLY's TOOLS:   Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM   DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com   Follow us on: Instagram: @10millionjourney Twitter: @10miljourney  

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups?  Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

In this episode I review an Etsy shop that sells print on demand products. I cover some general tips that should result in an overall increase in sales Ranging from changes that can be made to the overall shop layout To edits that can be made on a listing to listing basis, including: - Photo mockups - Keyword strategy - Etsy promotions It's packed with value & you'll definitely be able to apply some of it to your own Etsy shop. Enjoy!

Welcome to our all-new podcast within a podcast, ‘101 News' hosted by Ren from Marketing 101. This week's episode entails updates from the world of marketing, including:TikTok's Keyword Insights toolInstagram's new ad placementsThe Canva Create EventMeme of the weekLinks mentioned in the podcast;the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/ For the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101

The guest on today's episode is Jana Krekic. She is a well-known eCommerce expert and entrepreneur, specializing in Amazon sales and international market expansion. She is the founder and CEO of YLT Translations, a company that provides professional translation services specifically for Amazon sellers looking to expand their businesses globally.She has extensive experience in the eCommerce industry, and her expertise includes Amazon listing optimization, keyword research, and international business strategy. She is passionate about helping Amazon sellers increase their sales and reach new markets by providing them with tailored solutions to optimize their product listings for international audiences. In today's episode, she discusses launching your listings on international marketplaces the right way.Takeaways:International marketplaces present an opportunity for expanding a brand's reach and language plays a critical role in optimizing listings for different countries and regions.Keyword research is necessary for each marketplace to optimize listings effectively.Fluffy content that works in one country may not work in another. Adjusting content for each marketplace is crucial.If there are no competitors, it may be best to stay away from that marketplace.Emotional points and consumer mentality should be considered when creating content and choosing search terms.A-plus content can increase conversion rates by 39%, and it's essential to have high-quality, localized A-plus content with images and web text that are engaging and visually appealing.Shoppable images are an excellent way to engage the audience and Increase sales. They are available on the Amazon storefront as a part of the brand store, and brands should use them more often.Delegating tasks is essential for scaling a business. Learning to delegate tasks and trusting others with responsibilities can lead to growth and success.Quote of the Show:Even if you copy/paste your English content from the US marketplace to the UK one, it is not necessarily true that all the keywords will be absolutely the same. There are different choices of words with every locality and different search volumes.  Links:https://ylt-translations.comhttps://www.facebook.com/jana.krekic/https://www.linkedin.com/in/jana-krekic-04739227/Special offer for Amazon Legends Listeners: https://ylt-translations.com/amor(AMOR report - 10% off)Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

This week we are back to talk about all things SEO and digital marketing. We're going to talk about a little hack that I think oftentimes gets overlooked because we are in this mode of constant creation.We assume we need to reinvent the wheel. This is not true. Chances are you already have tons and tons of content that you've created at some point or another that you can go back to and squeeze a little more life out of. Tune in to discover just how to make your existing content work for you.In this episode:Updating content you're already created for SEO purposes again and againSTEP 1: Look at the dataSTEP 2: Identify an aligned keywordSTEP 3: Update your content to reflect that keywordElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREEBIE: Find all of this information in one handy PDF - my blog post templateFind more Templates at NGCO ShopFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co

In this episode I review an Etsy shop that sells print on demand products. I cover some general tips that should result in an overall increase in sales Ranging from changes that can be made to the overall shop layout To edits that can be made on a listing to listing basis, including: - Photo mockups - Keyword strategy - Etsy promotions It's packed with value & you'll definitely be able to apply some of it to your own Etsy shop. Enjoy!

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword.  Send us your questions here - https://paidsearchpodcast.com/contact-us/   Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

On the podcast, Ariel dives into the fundamentals of ASO and how to research and optimize keywords. He also explains why ratings matter much more than reviews, and why you should never, ever duplicate keywords.Top Takeaways:

In this episode, I present J. Jack Halberstam's perspective of Queer Temporalities. If you want to support me, you can do that with these links: Patreon: https://www.patreon.com/theoryandphilosophy paypal.me/theoryphilosophy TikTok: @theoryphilosophy Twitter: @DavidGuignion IG: @theory_and_philosophy

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Keyword matrices have been used in the SEO world for a long time to organize content. However, Gray Dot Company has been exploring using a template on Airtable to take it to the next level. Today, Tory discusses up-leveling with keyword matrices. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode I review an Etsy shop that sells print on demand products. I cover some general tips that should result in an overall increase in sales Ranging from changes that can be made to the overall shop layout To edits that can be made on a listing to listing basis, including: - Photo mockups - Keyword strategy - Etsy promotions It's packed with value & you'll definitely be able to apply some of it to your own Etsy shop. Enjoy!

Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you're a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it's time to badger up. We'll see you in The PPC Den!

We often focus so much on the technical side of SEO keywords and research that we forget that SEO is actually a connector. It is the bridge between users looking for a need and how we can fulfill that need. Your content needs to be meeting your user's needs and expectations.If there is nothing else you do for your SEO strategy, this is the one piece of advice that will serve you in your business and help you win at SEO.In this episode:SEO keywords as a connectorMeeting your user at the stage of their journey they're currently atThe different user intent of content; informational, commercial, navigational, transactionalKeyword research specifically for user intentElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co

In this episode I review an Etsy shop that sells print on demand products. I cover some general tips that should result in an overall increase in sales Ranging from changes that can be made to the overall shop layout To edits that can be made on a listing to listing basis, including: - Photo mockups - Keyword strategy - Etsy promotions It's packed with value & you'll definitely be able to apply some of it to your own Etsy shop. Enjoy!

Keyword research for YouTube is far more powerful than you think, especially if you have the right strategy. In this episode, I'll show you the exact tool I use when doing keyword research for my clients, walk you through my process step by step, and go through some interesting examples that might show up. I'll provide valuable insights about why I choose some topics and not others and explain how these can help you come up with the perfect titles for your videos so you can learn how to master the art of content creation on YouTube.

Special Guests: Lizzy Pollott  -  SVP Marketing, Communications & BrandNina Robinson - CEO & Founder Soundtruism Productions News:Podcasts from Higher Ground are to be sold and distributed by Acast. Shows were previously with Spotify.Happy Adopt-a-Listener Month! Spotify for Podcasters increased its share in March to 23.1% of all new episodesSpotify is claiming the company now has 5.3m podcastsSpotify is to shut down its Clubhouse-clone, Spotify Live on April 30, 2023 A new library called Transcriptator has been publishedMartin Mouritzen is also hinting at a new version of Podfriends coming out soonRSSBlue is looking to add Podping support Why support alternateEnclosures? Because if you do, podcast hosts, you could save up to 87.5% of your bandwidth billsCross-app comments are now available on the Podcast Index website. Support the showConnect With Us: Website: weekly.podnews.net Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @samtalkstech Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Podnews Business Journal: sign up for free here NEW: Podnews Live Events: (Tickets on sale now!) Podnews Live (Manchester) - 13/06 Podnews Live (London) - 27/09 Podnews Live (Barcelona) - 25/09 Podnews Live (Mexico City) - Nov

Izabella Ritz is the Founder and CEO of Ritz Momentum in 2019, which began serving students she was teaching to sell on Amazon. She saw that they led busy lives and wanted to help them realize their vision of starting a business on Amazon, just as she had done in 2015. Izabella emigrated from Russia in 2015 with her three children. A serial entrepreneur since the age of 17, she has created and sold multiple businesses where she developed her expertise in e-commerce and digital marketing to grow virtually any online business. Today, they have become a one-stop shop for Amazon's business services. From optimizing Amazon listings, to the cumbersome task of finding and creating a product to sell on Amazon, the agency has grown to provide virtually anything a new or experienced seller needs to scale their business. This Episode is brought to you by 5x. As a business owner, I'm sure you know how important data layer is. It allows you to make data driven decisions and also get insights on all aspects of your business.  In practice it requires signing up with different vendors, paying for custom integrations, checking multiple dashboards. 5x solves all of that. Think of it as Apple Store for Data Vendors meeting SquareSpace for in-depth analytics. They Save you time, money and workforce. If you want to get 20% off your first year with them, go to https://www.5x.co, schedule a demo and mention 10 million journey podcast. Book Recommendations from Izabella: Brian Tracy books: https://www.amazon.com/stores/Brian-Tracy/author/B001H6OMRI?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true John Maxwell books: https://www.amazon.com/stores/John-C.-Maxwell/author/B001H6NROC?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true Gary Vaynerchuk books: https://www.amazon.com/stores/Gary-Vaynerchuk/author/B001JP7NBE?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true Tool Recommendations from Izabella: Pickfu:  https://www.pickfu.com/10mj Helim10:  http://bit.ly/CORNERSIIH10   Connect with Izabella: Website: https://www.ritzarm.com/ LinkedIn: https://www.linkedin.com/in/izabellaritz/ Instagram: https://www.instagram.com/armagency/ Facebook: https://www.facebook.com/isabella.rittz Youtube Podcast: https://www.youtube.com/playlist?list=PLRZ4URLWOdO15PIzPmELW25raGChkRUJE Apple Podcast: https://podcasts.apple.com/ua/podcast/amazon-made-simple/id1619564676   Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08   ANATOLY's TOOLS:   Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM   DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com   Follow us on: Instagram: @10millionjourney Twitter: @10miljourney  

Are you struggling to get your podcast noticed? Do you spend hours creating great content, only to have it go unheard? It's time to optimize your podcast for search engines and get the traffic you deserve. In this episode, I'll reveal insider tips and strategies to help you skyrocket your podcast's visibility and gain more listeners. So, are you ready to take your podcast to the next level? Do you want to see a significant increase in organic traffic and listenership? Remember, the more listeners you have, the more impact you can make.  Listen now to learn how to optimize your podcast for SEO and keyword success, and start attracting more listeners today. Let's do this!   Xo,   Juliana ps. Need help with SEO? Grab your FREE SEO Crash Course     Join the Organic Marketing Simplified Community: https://www.facebook.com/groups/organicmarketingsimplified    ⭐️Wanna work together? I offer strategic coaching and podcast management!

A key word that describes Heaven...

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:https://support.google.com/google-ads/answer/9342105 Show Notes:You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant.We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

I explain how the keyword mnemonic technique can help actors memorize their lines. It's an effective and fun strategy you can use in the beginning when you're first learning lines, or during performance if something really unexpected happens and throws you. Keyword images can help get you back on your game. The Psych Files homepage.

Born in Rome, Paolo Tiberi has dedicated his life to exploring the self, human nature and the unlimited potential of the human being. Today Paolo shares his knowledge with Multidimensional Entities, Solar Flair and Ruling Elites.He has over 18 years of experience in commodities, indices and CFD trading in the traditional stock market. Over time, he became an expert in short-term trading and learned how to use the best long-term investment strategies to maximize the return on his investment. In 2017, Paolo turned a corner. He overcame the limitations of traditional investment tools and transferred his knowledge of technical analysis to the world of cryptocurrencies. He amassed an impressive portfolio using critical thinking, the right strategies and knowledge of market cycles. Coming from a family of mediums, Paolo began his spiritual and self-development journey at the age of 13 and, as an adult, became certified as a kinesiologist, crystallotherapist, aromatherapist, chromotherapist, auriculotherapist and pranotherapist, and Usui Reiki master. He branched out to study the mind and body in more detail and became a certified Neuro Linguistic Programming (NLP) practitioner, hypnotherapist and timeline therapist. To better integrate and understand the soul-body-mind paradigm, Paolo also delved into quantum physics, neurology, cell biology, chemistry, physiology, psychology and other related sciences, which led him to put more pieces of the puzzle together. In his quest for knowledge and understanding, he also traveled through Europe, Africa, Asia, India, North and South America, meeting some of the best thinkers, teachers and masters in the areas of spiritual education, human behavior and self-mastery.   This Episode is brought to you by 5x. As a business owner, I'm sure you know how important data layer is. It allows you to make data driven decisions and also get insights on all aspects of your business.  In practice it requires signing up with different vendors, paying for custom integrations, checking multiple dashboards. 5x solves all of that. Think of it as Apple Store for Data Vendors meeting SquareSpace for in-depth analytics. They Save you time, money and workforce. If you want to get 20% off your first year with them, go to https://www.5x.co, schedule a demo and mention 10 million journey podcast.    Recommendations from Paolo: The Legend of Altai by Paolo Tiberi: https://www.amazon.com/Legends-Altai-Arkins-Lasting-Happiness/dp/1921851120 The Science of Consciousness by Paolo Tiberi: https://www.amazon.com/Science-Consciousness-Principles-Meaningful-Purposeful-ebook/dp/B088P22VL8 Recommended Books: https://paolotiberi.com/books/recommended-books/   Connect with Paolo: Website: https://paolotiberi.com/ https://www.linkedin.com/in/paolo-tiberi-5bb02ab https://www.instagram.com/paoloftiberi https://twitter.com/paolotiberi https://www.facebook.com/paolo.tiberi   Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08   ANATOLY's TOOLS:   Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM   DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com   Follow us on: Instagram: @10millionjourney Twitter: @10miljourney  

In this episode, Nick talks to the seller of a display advertising business created in February 2018 in the technology niche. Listen in to find out how the business makes an average of $11,380 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/67952 to learn more about this business.

Wham, bam, thank you Shazam! It's been a few years since the wizard gave Billy/Shazam and his childhood friends superpowers. They've tried to help out the city of Philadelphia with those superpowers. Keyword: tried. They just might be finding out that having superpowers isn't the lottery win they thought it would be. On top of that, you have some angry gods that want to have a word. The DCEU brings us Shazam: Fury Of The Gods, with a bigger budget and an Oscar winner in it. Does that add up to a good movie? Check out this spoiler-free review to find out. Support the showFeel free to reach out to me via:@MoviesMerica on Twitter @moviesmerica on InstagramMovies Merica on Facebook

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to transition from single-keyword ad groups.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

 Ready to improve your SEO game? Imagine what it'd be like to have skyrocketing organic traffic, all with minimal effort. Sounds like a dream, right? Well, I'm here to make that dream come true! Keyword research and SEO optimization can be a real headache, but what if I told you that I've found three incredible tools that will make the process a breeze?  In this podcast episode, I'll take you on a deep dive into these game-changing tools that will revolutionize your SEO strategy. No more spending hours on tedious research! Can't wait for you to dig in! Let's do this!   Xo, Juliana Grab your FREE SEO Crash Course: https://forms.gle/xn3cbe2TsU5wYrk57   Join the Organic Marketing Simplified Community: https://www.facebook.com/groups/organicmarketingsimplified      Wanna work together? I offer strategic coaching and podcast management! Email me hello@julianabarbati.com for more info www.julianabarbati.com 

Are you struggling to pick out the right keywords for your SEO strategy? Learn how to pick the best keywords for your business no matter the size with these 3 easy tips.    Learn how to understand keyword difficulty and how to sort through when it really matters for your business versus when you should just go for it because it's best for your strategy.   Get More Leads from Your Website with The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Grab the BRAND New SEO & Website Terms Explained Cheat Sheet Here Download the Content Strategy Repurposing Cheat Sheet Here Ask your own questions inside the Facebook Group Email info@faithhanan.com

Fernando Campos is the Co-founder at MarketplaceOps.  They have sold over $80M in products on Amazon FBA, SellerCentral, Vendor Central and in retail. Started the business 8 years ago, and they have grossed over $30MM in revenue annually with over 200 private label SKUs across the US, UK, Europe, and Canada. Expert in Amazon marketplace strategy, product selection, building teams, and supply chain. As Amazon's management and strategy company, MarketplaceOps empowers leading consumer goods brands by accelerating their sales growth on Amazon, Walmart and eBay. With proprietary technology, unique, data-driven strategic approaches, and a dream team of over 70 global employees, top brands trust MarketplaceOps to manage everything from advanced sales performance reporting, listing and SEO optimization, sponsored ads and marketing, inventory planning and logistics, merchandising strategy, Amazon brand protection, and much more.    Recommendations from Fernando: The 4 Hour Workweek by Timothy Ferris https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Who by Geoff Smart and Randy Street https://www.amazon.com/Who-Geoff-Smart/dp/0345504194 $100M Offers https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8 The Wolf of Wall Street: Jordan Belfort https://www.youtube.com/channel/UCEyBnh-q5Mv_D0ySdKhxwGQ Tony Robbins https://www.youtube.com/channel/UCJLMboBYME_CLEfwsduI0wQ Predicatable Revenue by Aaron Ross https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213 Scaling Up by Verne Harnish: https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526   Recommendations from Anatoly: The Ultimate Sales Machine by Chet Holmes https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158   Connect with Fernando: Email: fernando@marketplaceops.com LinkedIn: https://www.linkedin.com/in/fernandoc01/ Website: http://marketplaceops.com/   Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08   ANATOLY's TOOLS:   Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM   DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com   Follow us on: Instagram: @10millionjourney Twitter: @10miljourney  

In this episode I review an Etsy shop that sells print on demand products. I cover some general tips that should result in an overall increase in sales Ranging from changes that can be made to the overall shop layout To edits that can be made on a listing to listing basis, including: - Photo mockups - Keyword strategy - Etsy promotions It's packed with value & you'll definitely be able to apply some of it to your own Etsy shop. Enjoy!

Welcome to Episode 112 here's what's in store for this

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ChatGPT is taking the world by storm in 2023, but how can we actually use it to improve our real estate business? ChatGPT has some particularly valuable use cases for real estate agents. In this episode, we will look at the most useful ways to use ChatGPT as a real estate agent. You'll learn about using the right prompts or commands versus simply asking questions. Then you'll come away with 11 ways you can start using ChatGPT. We'll explore some of the more common uses, such as listing descriptions and copywriting, but you'll also learn how to use it for scripting, email drips, customer service, and video creation. Finally, we'll provide some warnings about ways not to use ChatGPT in 2023. 0:00 Intro 0:41 The power of the tool is thinking in commands or prompts 1:41 Listing descriptions 3:47 Emails and texts 5:26 Script creation 6:32 Idea generation 7:27 Create content - with a warning 8:53 Keyword research 9:45 Copywriting 1 1:08 Newsletter content 1:51 Customer service 1 2:46 Video and TikTok content and scripts Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/ Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

In this episode I review an Etsy shop that sells print on demand products. I cover some general tips that should result in an overall increase in sales Ranging from changes that can be made to the overall shop layout To edits that can be made on a listing to listing basis, including: - Photo mockups - Keyword strategy - Etsy promotions It's packed with value & you'll definitely be able to apply some of it to your own Etsy shop. Enjoy!

Ep 113: How to Do Better Keyword Research with Aleka Shunk Whether you're a blogger or a business looking for more ways to generate organic leads, there's a good chance you've at least heard of keyword research. But when learning how to do keyword research, you might feel a little overwhelmed. Keyword research is critical to SEO success but is often overlooked. If you've been putting keyword research on the back burner, this interview with blogger and blogging coach Aleka Shunk is for you. Aleka is the founder of the blog “Aleka's Get Together” and “Keywords with Aleka,” which offers courses dedicated to helping other bloggers increase their organic rankings. In this episode, she shares her best tips for better keyword research and what to look for when choosing keywords for your content. You can connect with Aleka and learn more from her at her website, on Instagram, or by downloading her free competitor analysis checklist. Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.  

00:00 How Many Keywords Can You Put on a Campaign?00:26 Choose Sponsored Product campaign00:38 Select Manual Targeting, on the Keyword targeting, uncheck Phase and Exact00:54 Download the Search Term Report copy-paste the keywords from customer search term column01:32 You can only add up to 1000 keywords01:53 Recommended number of keywords is 5 keywords03:04 On campaign settings, you can easily change the bids, the bidding strategy, and adjust bids per placement on each campaign03:25 Changing something on each campaign level affects each keyword target03:48 Why you only need to add 5 keywords per campaign

This is the second time Sim is with us. Last time we talked about the future of Blockchain and the New Earth. In this episode we will talk about the banking system, the market crash and the opportunities related to these topics. Here is the link to the first podcast: https://open.spotify.com/episode/2cb8yU3w9f4y1AUa4VHXnc?si=5ab9e7d474dc41f5 Born in India, raised in California and educated in Calgary, Sim Khela is a master at everything. After studying Communication and Culture at the University of Calgary, he went on to study Electrical Engineering at the South Alberta Institute of Technology. With over 15 years of experience in the cannabis industry, he has become a leading consultant to organizations in need of help. He is the CEO of Excellence Consulting International. They assist key stakeholders by providing them with training, strategies, implementation frameworks, resources, talent and capital to make their ideas a reality. He helps organizations with projects in the Blockchain, Web3, Metaverse and Tokenization space move from idea to reality by providing strategic, operational, execution and capital raising support. He has over 10 years of management consulting experience and over 11 years of experience in blockchain development, adoption and investment. Over the years he has advised individuals and corporations, and executed strategies that have been completely transformational for his partners.    Recommendations from Sim: Being You by Dr. Dain Heer https://www.amazon.com/Being-You-Changing-World-Hardcover/dp/1634930908 Principles with Dealing with the Changing World Order by Ray Dalio https://www.amazon.com/Changing-World-Order-Nations-Succeed/dp/1982160276   Connect with Sim: Youtube Channel: https://www.youtube.com/@MorethanCrypto Telegram: @excelconsulting Website: https://www.excellenceconsulting.co/ Youtube: https://www.youtube.com/@simkhela   Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08   ANATOLY's TOOLS:   Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM   DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com   Follow us on: Instagram: @10millionjourney Twitter: @10miljourney  

Are you a good fit for Google ads? In this episode, Tyler Gregg  discusses proven strategies for leveraging the power of Google Ads to drive more sales on Amazon. We cover topics such as generating awareness, keyword search, driving traffic and tracking its performance. He also provided practical tips to help you get the most out of your ads. So tune in and discover how to get the most out of your Google Ads campaigns on Amazon.   In This Episode: [00:36] Welcoming Tyler Gregg on the show. [01:55] Is Google right for your product? [04:55] If there isn't a search volume for your product, what should you do? [06:30] Generating awareness. [07:00] Keyword search. [11:30] Google ads and Amazon, the difference. [15:19] Driving traffic. [19:00] Storefront. [22:10] Tracking performance. [27:35] CPC [29:00] Common mistakes.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/tylerscottgregg/ Website: https://www.ampd.io/ Email: tyler@ampd.io   Book References: Effective Executive by Peter Drucker Essentialism by Greg Mckeown Harry Potter by J.K. Rowling   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Being consistent with SEO tactics, even if you don't see immediate results, is a massive mover to getting long-term organic sales and ranking #1 for valuable search terms.In this episode, Jordan West sits down with SEO expert Joshua George. They talk all about eCommerce SEO and the 5 biggest mistakes brands make on their sites.Listen up and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE5 Biggest Mistakes eCommerce Sites are Making:Not leveraging collection pages. Collection pages are 95% of the time going to be your big money drivers.Having no blog. The more blogs you put out there, the more topical relevance your site is building.Neglecting link building. The more backlinks you have, the more websites are vouching for your content.Not adding internal links. Make sure your blog posts are linking to each other and always linking back to your relevant collection page.Keyword cannibalization. This is when two different pages on your website are competing for the same keywords. We don't want blog posts ranking for keywords with buyer intent. It's not a smart move to use AI purely to write all your content. Use it as a guide to come up with more ideas.If you're wondering how effective your link is, ask yourself how hard it is for competitors to replicate that link.Be consistent when it comes to SEO even if you're not seeing the results. It's a long-term strategy that generates crazy results once you start ranking.Recommended App:AHrefs https://ahrefs.com/Recommended Podcast:Jay Shetty Podcast https://jayshetty.me/podcast/Today's Guest:Joshua George runs a prestigious SEO agency in London called ClickSLice. He has the primary focus on helping eCommerce stores generate more traffic and revenue for their websites.Connect and learn more about Joshua George and ClickSLice here: Website:  https://www.clickslice.co.uk/Twitter:  https://twitter.com/_JoshuaSEOFree Mini SEO Audit:https://calendly.com/clickslice/cs-seo-discovery-call?month=2023-02 Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Are you struggling to figure out what keywords to put where on your website? Listen in as I coach Dani Watson through exactly which keywords to use where on her website for better SEO, blogging, and Pinterest strategy.  Keyword research doesn't have to be crazy scary or complicated, and SEO doesn't have to take a black belt in tech speak to understand and implement! We walk through keywords for her target market, what her ideal client is ACTUALLY searching for, and how to integrate that into her organic marketing strategy-including her website, blog, and Pinterest strategy. Hear more from Dani at Fig & Farm at Home Book Your SEO and Keywords Strategy Call and finally figure out the right keywords for your business! Get More Leads from Your Website with The Organic Marketing Framework  Grab the SEO & Website Terms Explained Cheat Sheet Here Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Questions? Want to work together? Have some fun ideas? Email: info@faithhanan.com

With an extensive background in business and technology, Nick Young has co-founded several companies, including MarketplaceOps, one of the top 250 online retail marketplaces. As Amazon's management and strategy company, MarketplaceOps empowers leading consumer goods brands by accelerating their sales growth on Amazon, Walmart and eBay. With proprietary technology, unique, data-driven strategic approaches, and a dream team of over 70 global employees, top brands trust MarketplaceOps to manage everything from advanced sales performance reporting, listing and SEO optimization, sponsored ads and marketing, inventory planning and logistics, merchandising strategy, Amazon brand protection, and much more.   Recommendations: 4-Hour Workweek by Tim Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 The Obstacle is the way by Ryan Holiday: https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358 Breath by James Nestor: https://www.amazon.com/Breath-New-Science-Lost-Art/dp/0735213615   Connect with Nick: Email: nick@marketplaceops.com LinkedIn: https://www.linkedin.com/in/nickyoungg  Website: https://www.marketplaceops.com/ Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here -  https://calendly.com/anatolyspektor/anatoly-connsulting-1h ANATOLY's TOOLS: Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark. HR: Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made my become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM  DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10millionjourney  

On this week's episode of the Niche Pursuits podcast, Keyword Chef founder Ben Adler highlights the proven tactics he's learned over the years to go after the right topics and grow several successful niche sites.  

In this episode, I explain Alison Bechdel's idea of the Bechdel-Wallace Test. Bechdel test site: https://bechdeltest.com/?list=all If you want to support me, you can do that with these links: Patreon: https://www.patreon.com/theoryandphilosophy paypal.me/theoryphilosophy Twitter: @DavidGuignion IG: @theory_and_philosophy

Mark 3:13-19