Podcasts about amazon ppc

N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords?If you're struggling to lower ACOS or control wasted spend, this episode is for you!Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results.Stephen and Andrew break down N-grams, from unigrams to bigrams and trigrams, and show how you can spot high-ACOS terms and negative opportunities even in the messiest search term reports.You'll learn hands-on tactics with Google Sheets and how AdLabs makes deep-dive analysis fast, simple and scalable.Ready to take control of your Amazon PPC? Watch now, drop your questions below, and subscribe for more masterclass strategies on N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords!

In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of social media in driving traffic to e-commerce sites. The conversation emphasizes the need for brands to focus on platform mastery and the significance of understanding consumer behavior in the digital marketplace.TakeawaysBellaVix helps brands scale on Amazon, Walmart, and Target.Prime Day is a crucial sales event for Amazon sellers.Brands should focus on one platform before expanding.Post-Prime Day requires a reset for many brands.Walmart's e-commerce strategy focuses on buy online, pick up in store.Target's advertising platform is limited but offers less competition.Brick-and-mortar presence can enhance brand visibility.Discounts can drive sales, but profitability is key.Social media can drive traffic to both websites and Amazon.Understanding consumer behavior is essential for e-commerce success.Chapters00:00Introduction to Will Hare and BellaVix03:44Understanding Prime Day and Its Impact08:38Advertising Strategies for Amazon and Beyond09:43Walmart vs. Target: E-commerce Strategies13:57The Importance of Brick-and-Mortar Presence17:06Key Shopping Days for E-commerce Brands20:19Social Media and E-commerce Integration22:06Closing Thoughts and Shameless Plug23:08TC - Outtro All AV version 1.mp4

In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren't using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You'll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.   Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:   Predict impressions before you bid using Bid Performance Estimates Quickly launch high-performing keyword campaigns with Keyword Groups Avoid common mistakes that raise ACOS and burn budget Shift your mindset from ACOS-chasing to long-term TACOS improvement   This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds  

Send us a textThis PPC campaign strategy targets specific competitor ASINs while layering in Amazon's audience segmentation. By focusing on high intent shoppers already primed to purchase, sellers can take market share without inflating bids. Dynamic bidding and product-level targeting allow for better conversion rates and lower wasted ad spend.Want your ads in front of shoppers ready to buy from your competitors? Let's set that up! Schedule a free call: https://bit.ly/4jMZtxu#AmazonPPC #CompetitorTargeting #AmazonAds #FBAadvertising #AmazonStrategyWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Setting Up for Market Share Capture00:28 - Why Manual Product Targeting Matters01:12 - Selecting Competitor ASINs for Targeting01:52 - How Bid Strategy Affects Spend and Visibility02:34 - The Role of Audience Targeting in Amazon PPC03:29 - Understanding Amazon's Funnel: Awareness to Purchase04:16 - How Audience Groups Like High Likelihood to Purchase Work05:20 - Setting Bid Adjustments and Daily Budgets06:09 - Recap of Full Competitor Campaign Setup06:54 - Final Tips for High Converting PPC Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to the PPC Den Podcast, Badger Nation!In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air. Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend. It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide. We'll see you in The PPC Den!

In this episode, discover how to access Amazon Marketing Cloud, create custom audiences, and launch high-impact ad campaigns using AMC's powerful data tools. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Unlock the potential of your Amazon advertising with insights from expert Destaney Wishon. Discover how the Amazon Marketing Cloud (AMC) is revolutionizing the way sellers approach their strategies by shifting from traditional keyword-based ads to advanced audience demographic models. By tapping into AMC's rich customer data, sellers can align their ads more closely with audience needs, leading to increased conversion rates, reduced costs, and enhanced profitability in an ever-competitive marketplace. Explore the art of balancing audience targeting with bidding strategies to maximize the impact of your advertising campaigns. While targeting specific audiences offers unmatched precision, it's crucial to avoid overly narrow strategies that may limit your reach. Learn the advantages of aiming for the Top of Search placements, where higher CPCs can translate to greater visibility and conversion rates. We'll also dive into techniques for calculating bid boosts and setting base bids that drive optimal results, leveraging Amazon's proprietary audience data to elevate both ad revenue and product sales. Finally, we discuss the strategic use of high-traffic search terms to enhance organic rankings, especially for premium brands. By targeting audiences who have interacted with your brand through channels like TV ads or registries, you can significantly boost conversion rates. With tools like Helium 10 Ads, sellers can customize their AMC instances for more precise audience targeting, leveraging exact match campaigns and keyword harvesting for greater accuracy. Whether you're a seasoned Amazon seller or a beginner, our conversation provides hands-on tips and strategies to help you navigate the intricate world of Amazon PPC with confidence and creativity. In episode 687 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Unlocking Amazon Marketing Cloud (AMC) for Sellers 07:14 - Amazon Advertising Audience Targeting Options 10:53 - Optimizing Amazon Marketing Cloud Audiences 15:40 - Optimizing Amazon Ads for High-Traffic Terms 16:15 - Leveraging Amazon Marketing Cloud Audiences 18:42 - Targeted Advertising Strategies for Brands 23:04 - Creating Audiences for Amazon Ad Console 24:51 - Optimizing Amazon Advertising Audience Targeting Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.      

#whyplacementacosdoesntmatter #amazonppc #amazonadsWhy Placement ACoS Doesn't Matter on Amazon PPC?This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.We break down why keyword bids, not placement adjustments, truly control your cost and performance.Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.Stop making the mistake of optimizing for outdated ACoS targets.Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.Like, Subscribe and let's Transform your campaigns!

AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you're about to get replaced.

Begleitet uns auf eine spannende Reise in die Welt des Amazon PPC, während wir mit unserem Gast Tom Pauße sprechen, einem bekannten YouTuber und Experten im Bereich Amazon-Marketing. Tom teilt seine faszinierende Geschichte, wie er von Gaming-Videos auf YouTube zum versierten Amazon-Seller wurde und schließlich als Berater im Bereich PPC-Marketing tätig ist. Mit wertvollen Einblicken in seine Karriere beleuchtet Tom die Bedeutung von Nischenthemen im PPC und erklärt, warum es für Händler entscheidend ist, diese zu verstehen. Seine Reise von einem Verkäufer zu einem Berater bietet Inspiration und praxisnahe Tipps für alle, die im Bereich E-Commerce erfolgreich sein möchten. Im weiteren Verlauf der Episode erkunden wir die Zukunft der künstlichen Intelligenz im E-Commerce. Wir sprechen über den Einsatz von AI-Tools, wie JGPT, für SEO und Listingerstellung und teilen Erfolgsgeschichten aus Kundenprojekten, die von Verlust- zu Gewinnbringern wurden. Besonders die Vorteile von AI-generierten Bildern werden hervorgehoben, während auch die aktuellen Herausforderungen bei der Textverarbeitung thematisiert werden. AI als unterstützendes Werkzeug zeigt großes Potenzial, besonders im Vergleich zu herkömmlichen Methoden wie Fotoshootings, und kann so für erhebliche Kostenersparnisse sorgen. Zum Abschluss diskutieren wir die Möglichkeiten personalisierter Produkte auf Amazon. Diese bieten nicht nur eine geringere Retourenquote, sondern auch die Chance, höhere Preise zu erzielen. Wir betrachten, wie Technologien wie Gravurgeräte Händlern eine interessante Nische bieten können, da personalisierte Artikel seltener zurückgegeben werden. Zusätzlich gehen wir auf die rechtlichen Aspekte und die Werbung für komplexere Produkte ein. Ein besonderer Dank gilt unserem Gast Tom Pauser, der mit seinem Wissen und seiner Erfahrung diese Episode bereichert hat. Wir freuen uns darauf, euch auch in zukünftigen Episoden wiederzusehen! In Episode 179 des Serious Sellers Podcast diskutieren Marcus und Tom über 00:01 - Amazon PPC 09:35 - Zukunft Von AI Im E-Commerce 20:02 - Potenzial Von Personalisierung Auf Amazon 30:17 - Soziale Medien Und Networking

Today, we're doing something a bit wild — we're limiting our ad budget on purpose. Sounds crazy? Maybe. But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let's find out together.In this episode, we're walking through four powerful techniques to test this strategy. We'll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change.Sean Stone joins us in this episode to break it all down and share what really works.We'll see you in The PPC Den!

Amazon may have quietly raised prices on low-cost items, while Walmart lowered its prices. Accelerate early bird pricing is ending soon. This and more are in today's Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Raises Prices on Low-Cost Goods Following Tariffs https://www.pymnts.com/news/retail/2025/amazon-raises-prices-on-low-cost-goods-following-tariffs/ Amazon Accelerate speaker lineup announced and early bird pricing ends soon https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVpWWVhURFk2RzYzMlQ5 New Fee Explainer tool breaks down charges to your selling account https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlA2UVc5QllKWENDWUtS In our final segment, we introduce new tools from Helium 10 that can transform your marketing efforts. The Share of Voice feature and the upgraded Amazon Influencer Finder tool offer insights into brand visibility and influencer outreach, helping you navigate the competitive landscape. With these tools, you'll be equipped to connect with niche influencers and secure authentic reviews, enhancing your brand's presence in the digital marketplace. Join us as we unpack these powerful resources and set you on the path to success. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:51 - PPC Targeting Hack 05:11 - Price War Twist? 07:06 - Accelerate Savings Alert 08:20 - Amazon Fee Explainer 09:26 - Share of Voice 12:15 - Influencer Finder

5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels). Bottom line: treat DSP like a precision tool. Measure what's actually seen and only pay for impressions that move revenue. Hit play and start the audit.

What's going on, Badger Nation? This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building a winning Amazon PPC campaign structure.  Whether you're sitting under live oaks in Austin or deep in your ad account, this episode will give you the clarity and mindset shift you need.Campaign structure is one of the most misunderstood yet powerful parts of PPC strategy. In this episode, we're not going tactical yet — we're laying the foundation with six timeless principles that can guide your campaign structure decisions in any situation:

How does Bradley Sutton manage over 300 PPC campaigns in less than 30 minutes a week? He opens up all of his processes to show how he sets them up using Helium 10 Ads. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Can you really master over 300 PPC campaigns in just 10 minutes a week? Bradley Sutton reveals how, using the power of Helium 10 Ads. This episode is packed with transformative strategies that have catapulted users from $6,000 to an astounding $250,000 in monthly ad sales. Through the magic of automation and the right data, discover how you can boost your advertising efficiency and profitability with minimal effort. Plus, we tackle your burning questions in a dynamic Q&A segment aimed at unlocking new levels of Amazon advertising success. Ever wondered how to cut down your advertising costs while boosting performance? Bradley shares his personal journey managing his own Amazon accounts, demonstrating the power of optimizing ad strategies using Helium 10 tools. This episode shares practical insights, including auditing existing accounts to find quick wins and maximize the value of your advertising efforts. We spotlight efficient keyword harvesting and reveal the secret sauce to transforming manual processes into time-saving automated solutions, ensuring your advertising is consistently on point. Finally, take a deep dive into the world of automating bidding strategies and mastering rules-based advertising. Learn how to set up personalized bidding rules that reduce ACoS incrementally, maintaining both visibility and profitability. Tailor your strategies to suit different accounts with unique algorithms and explore the concept of Dayparting to significantly cut wasted ad spend. This episode equips you with customizable strategies for managing ads, launching new products, and understanding the nuances of keyword management. An essential listen for anyone looking to elevate their Amazon advertising game. In episode 683 of the Serious Sellers Podcast, Bradley discusses: 00:01 - Maximizing Amazon PPC Campaigns Efficiency With Helium 10 03:16 - Leveraging Helium 10 Ads for Amazon PPC 11:10 - Helium 10 Ads Optimization Strategy 16:02 - Efficient Keyword Harvesting With Helium 10 Ads 18:19 - Cross-Campaign Keyword Optimization 22:37 - Automating Bidding Strategies for PPC 24:05 - Setting Up Automated Bid Rules 27:12 - Gradual ACoS Reduction Strategy 30:52 - Mastering Rules-Based Advertising With Helium 10 Ads 31:26 - Bidding Optimization Strategy for Amazon Advertising 37:20 - Maximizing Profitability With Helium 10 Ads 41:33 - Implementing Customized Ad Campaign Strategies 46:10 - Keyword Harvesting Automation and Conversion Analysis  

#3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppcYou're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance, and it is costing you sales!In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting.If you rely on sales trends, pause campaigns at random, or use "day budgeting," you're risking lost revenue and unpredictable results.We break down why these strategies don't work, how they ignore key conversion data, and why "You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance" should be on every seller's watchlist.Tune in to discover the smarter way: aligning your bids with periods of high conversion for maximum impact.We'll also review which software tools are misleading sellers and how to avoid their traps.Don't fall for shortcuts, get the real Amazon PPC edge here!

Prime Day 2025 is here (8–11 July), and we've got something special for you.Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws for what's basically the Super Bowl of Amazon selling. This year? We've packed everything we've learned since 2018 into one mega-episode—stories, missteps, wins, surprises, and a few controversial takes.We talk about what actually happens to conversion rates, why ACoS drops while spend goes up, and how Prime Day isn't just about the 48 hours—it's about the before and after. You'll hear about the exact moment one seller realized their campaigns were cannibalizing their own keywords. And why another seller got better results by doing... absolutely nothing.We'll see you in The PPC Den!

#amazonppc #bidoptimization #macrovsmicrobidsEpisode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.

Welcome to the eCommerce Lab Podcast! Get ready to fully optimize your Amazon PPC campaigns!

#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPCUnlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.Don't stress about isolated keywords, focus on strategic bid ceilings instead!

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened. A must-listen for every Amazon seller who wants to win the game.We'll see you in The PPC Den!

Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards.How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking".The data-driven way to raise conversion rate and slash wasted ad spend.When to ignore ACoS ceilings (and when you absolutely shouldn't)Pro tips for sustaining sales momentum with external traffic.

On this TACoS Tuesday episode, Destaney Wishon shares expert Prime Day tips to help you target smarter, bid stronger, and maximize your ad spend during Amazon's biggest sales event. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience. Together, we dissect the art and science of Amazon PPC campaigns. Destaney takes us through the intricacies of advanced keyword targeting, emphasizing the power of long-tail keywords that drive higher conversion rates due to their specific search intent. Discover how diversifying your approach with various match types can set you apart from the competition, enhancing both impressions and bid management. Avoid common pitfalls by learning the importance of not over-relying on core terms, and instead, optimize your campaigns through comprehensive keyword research. It's time to rethink your strategy and master the tools at your disposal to enhance your brand's visibility. For those looking to maximize advertising efficiency during high-traffic times like Prime Day, this episode serves as your roadmap. Destaney explains the benefits of both automatic and manual targeting, offering tips for effective campaign management using tools like Helium 10 Ads. From search term report analysis to strategic budget management, you'll gain actionable insights to refine your approach. Whether you're a seasoned seller or just starting out, this conversation is packed with expert advice to ensure your Amazon advertising strategy is primed for success. In episode 676 of the Serious Sellers Podcast, Shivali and Destaney discuss: 00:00 - Maximizing Amazon Ads for Prime Day 03:34 - Prime Day's Impact on Amazon Customers 06:22 - Advanced Amazon PPC Keyword Targeting 09:18 - Customer Intent and Long Tail Keywords 12:08 - Maximizing Amazon Advertising Efficiency and Performance 19:11 - Amazon Search Query Performance Data 20:10 - Optimizing Amazon Advertising for Prime 22:49 - Optimizing Advertising for Prime Day 27:36 - Amazon PPC Strategy for Prime Day 27:58 - Advanced Prime Day Campaign Strategy 30:18 - Advanced Audience Targeting and Rule-Based Bidding 32:06 - Amazon Prime Day Advertising Strategies 35:25 - Customizing Budgets for Prime Wee

Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs?In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling fan—to see whether AI can finally keep up with the fast-moving world of Amazon PPC.We upgraded to the pro tier (up to 1080p, 20-second clips) and fed Sora highly detailed cinematographer-style prompts.The results?From beds that fold like origami to athletes morphing into jump-scare monsters, Sora's glitches prove it's not ad-ready—yet.Still, its rapid evolution mirrors the leap we saw with AI image generators earlier this year, and OpenAI says more refinements are on the way.

In this value-packed episode, Jaryd Krause speaks with Jon Elder, an Amazon veteran who has sold over $10 million worth of products and successfully exited five private label brands for $5 million. Now a strategic consultant at Black Label Advisor and the force behind Amazon Insiders—the fastest-growing newsletter for Amazon sellers—Jon brings years of hands-on experience and a deep understanding of what makes an Amazon business truly scalable. This conversation is valuable for anyone interested in acquiring and growing Amazon-based businesses. Jon breaks down what a great Amazon business looks like—from the product catalog to innovation levels and inventory management. He highlights the red flags buyers should avoid and the markers of long-term potential that smart investors should prioritize. Gain insight into:✔️ The difference between average and investable Amazon businesses✔️ Why product innovation matters more than ever in a saturated marketplace✔️ What “good” vs “bad” inventory management looks like✔️ How to scale an Amazon business post-acquisition using smart strategies✔️ When and how to turn on Amazon PPC ads for maximum impact✔️ How to get quality reviews and leverage Amazon tools for viral visibility✔️ Risks Amazon sellers must navigate—and how to stay compliant Jon also shares thoughts on emerging platforms like Root, the social media space designed specifically for Amazon brands, and how to use them as growth levers. Whether you're a seasoned investor or exploring your first acquisition, this episode delivers tactical advice from one of the most respected voices in the Amazon FBA world. Don’t miss it. Episode Highlights 04:10 – Key metrics buyers look for in an Amazon business 05:35 – Two categories of Amazon businesses that are highly desirable 12:45 – Why buyers want simplicity and clear financials 17:00 – Using PPC to build momentum early in a product launch 19:30 – How to leverage Amazon Vine for hundreds of quality reviews 22:15 – Building long-term brand credibility through authentic influencer gifting Key Takeaways ➥ Amazon businesses with $1M–$5M in annual revenue are the sweet spot for buyers, especially aggregators and private equity. ➥ Clean financials and simple operations make your business significantly more attractive to acquirers. ➥ Having a hero product is fine—but not at the expense of diversification and risk management. ➥ Amazon Vine and influencer gifting are powerful tools for building credibility and organic momentum. ➥ Starting with a smart launch strategy—using PPC and early reviews—can create a lasting flywheel effect. About Jon Elder Jon Elder is an Amazon veteran. He first started selling on the platform in 2014 and sold over $10 million until he sold all 5 of his private label brands in 2019 for $5 million. Now he works as a strategic consultant at Black Label Advisor. He also runs the fastest growing Amazon seller focused newsletter in the world called Amazon Insiders. He has one passion: seeing Amazon native brands crush it on Amazon. Connect with Jon Elder ➥ https://www.blacklabeladvisor.com/ ➥ https://blacklabeladvisor.kit.com/amazon-insiders ➥ https://x.com/blacklabeladvs Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/ ➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit.In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity.

Grab your free Amazon Audit - https://flatworldnetwork.com/ Amazon's search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon's search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon's next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.   If you're still using the same SEO strategies from 2022, you're already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works. We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts. This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace. In this episode: - How AI is changing Amazon SEO and PPC - Why Amazon's COSMO and RUFUS models matter - Creating content that performs in AI-driven search - The future of listing optimization and conversion - Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.   Timestamps 00:00:00 - Amazon Search & AI 00:05:26 - AI Changing Search Discovery 00:09:11 - Amazon Rufus Usage Skyrocketing 00:12:00 - AI Open 24/7 00:14:51 - AI & Amazon Customer Experience 00:17:34 - Key Change: Cosmo Intro 00:20:12 - AI & Listing Optimization 00:22:49 - How to Optimize Amazon Listings: 4 Ways 00:25:13 - Amazon's Future: 3 Things 00:28:02 - Search Experience by Category 00:30:58 - Innovation is Key During the AI Era 00:34:20 - Creating a Non-Intrusive Experience For Customers 00:37:48 - New Innovations Coming  

In this solo episode, Michael kicks back by the river in Texas and reflects on what's really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thing stands out in 2025: shifting spend from non-converting to converting.He breaks it down with real numbers, talks through what most people miss when they try to lower ACOS, and shares exactly how to track and cut non-converting spending. Plus, he drops a few of his favorite tactics like duplicate search term analysis and n-gram analysis. Most importantly, he walks through one fix that can dramatically improve your ACOS — without spending more. We'll see you in The PPC Den!

Amazon PPC in 2025 doesn't have to be complicated. In this episode of Built by Business, Andy Isom breaks down the simplest ad funnel that still works for profitable growth on Amazon.   You'll learn how to structure your campaigns using a three-stage funnel—discovery, conversion, and defense—while avoiding the over-complication that kills budgets. From auto campaigns to exact match winners, Andy reveals the weekly habits and optimizations his agency uses to lower TACoS and boost profit.   Perfect for brand owners, agency managers, or solo sellers looking to clean up their ad accounts in 2025.   Get your Free Amazon Brand Audit at www.weavos.io or DM Andy "audit" on social.

Ready to nail your Amazon Business Placements Overview & Strategy?In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast.Click play and learn the placements tweak most sellers ignore.If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots.We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those bids. You'll see real numbers from live accounts, including conversion rates, average order value, and revenue per click.No fluff, just data you can act today.Here's what's inside:Quick refresher on core Amazon PPC metricsStep-by-step guide to testing business placement modifiersWhen a 100% boost is smart—and when it wrecks your ACoSHow to tell if your brand attracts B2B shoppers (hint: check units per order)Live audit of keyword harvesting, negative targets, and bid strategy mistakesBy the end, you'll have an Amazon Business Placements Overview & Strategy that fits your own goals, whether you sell janitorial supplies, home-improvement gear, or niche bundles.We also cover sponsored display options for B2B audiences, fresh from the console update.

Send us a textLearn the top 5 Amazon PPC mistakes that cause wasted ad spend and lost sales. Avoid common problems like turning off old campaigns, bad keyword choices, and poor CTR. This video shares simple strategies to help sellers run better-performing Amazon ads.Grab the free PPC guide and stop wasting money on your ads: https://bit.ly/3S5OIuB#AmazonPPC #AmazonAds #EcommerceMarketing #PPCMistakes #AmazonSellerTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaRWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Are These Mistakes Costing You Sales?00:22 - Top 5 Amazon PPC Mistakes Overview00:28 - Mistake 1: Negating Good Keywords01:22 - Mistake 2: Not Adding Negations Regularly01:49 - Mistake 3: Turning Off Old Campaigns02:45 - Mistake 4: Limiting Budget Instead of Lowering Bids04:02 - Mistake 5: Ignoring CTR in PPC Strategy07:18 - Get a More Clickable Image with Our Help07:53 - How My Amazon Guy Helps Sellers Every Day----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of Built by Business with Andy Isom, we walk through the exact process our agency uses to audit Amazon brands and identify the biggest opportunities for profit, growth, and operational clarity. Whether you're a 7-figure seller or just starting out, this is the checklist you didn't know you needed.   Stop guessing and start auditing like a pro.   Get your free Amazon Brand Audit at www.weavos.io   Keywords: Amazon business audit, FBA profitability, Amazon PPC analysis, inventory audit, Helium 10 audit, Amazon brand audit checklist, Amazon seller tips, Amazon consulting agency, how to optimize Amazon listings, how to scale Amazon brand

In this episode, Michael sits down with Brent Zahradnik to dive deep into how to find products that actually sell on Amazon — without spending a dime on ads. Brent breaks down his exact process for spotting organic winners, sharing real-life examples, tools, and tips that helped him build a successful Amazon business.They cover how to analyze market trends, read customer signals, and pick products that practically sell themselves. Whether you're just starting out or looking to scale your store, our insights will help you avoid costly mistakes and find products with real potential. We'll see you in The PPC Den!

Send us a textAmazon PPC bids can make or break your ad performance and sales. This video shows 3 clear ways to optimize PPC using real formulas and logic. Includes bid strategy, revenue-per-click math, and ad placement insights.Want help fixing your ads? Book a PPC strategy call now and get real answers: https://bit.ly/3GCiF2P#AmazonAds #AmazonPPC #PPCStrategy #AmazonFBA #EcommerceTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfsStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVBTimestamps00:00 - Why Amazon Bids Matter  00:29 - Using Amazon Suggested Bids  01:34 - If-Then Logic for Bid Adjustments  02:34 - Revenue-Per-Click Formula Explained  03:59 - Bid Calculation Example  04:57 - When Software Tools Miss the Mark  05:02 - Combining Strategies to Manage Bids----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

What's up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger  and some killer Amazon PPC tips.In this episode, we dive into the power of negative keywords and why doing a negative keyword reset could seriously level up your ad game. Think of it like clearing out the old to make space for the new — your product and market change, so your negatives should too.I share smart ways to reset negatives without chaos, why timing (hello, seasonality!) matters, and how to get more control over your PPC traffic flow.If you've been scared to add negatives because “what if I need them later?” — here's the secret: you can take them off again. This reset lets you clean up wasted spend AND test new opportunities.We'll see you in The PPC Den!

Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS.Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals.Beyond the numbers, they continually troubleshoot drops in traffic or conversion by probing listing changes, search-volume shifts, budget caps, keyword mix, stock levels, and competitor moves, then craft strategies such as new keyword harvesting or campaign restructuring.Because automated tools can't weigh these broader business and market signals, the real edge comes from a PPC strategist's ability to interpret data, adapt inputs on the fly, and balance risk with growth.

Send us a textAmazon PPC is filled with half-truths and outdated advice. These are the myths that cost sellers money. From rankings to ad positions, here's what actually works based on real data, not guesswork.Struggling with ads? Book a PPC strategy call and get real answers for your Amazon business: https://bit.ly/3GCiF2P#AmazonPPC #AmazonAds #AdMyths #EcommerceMarketing #AmazonTipsWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3ZmYSLcStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/43kBZJwTimestamps00:00 - 5 Myths That Hurt Your Amazon Ads  00:24 - Myth 1: PPC Is the Main Driver of Organic Ranking  01:42 - Myth 2: Top Ad Spot Is Always Most Profitable  03:04 - Myth 3: Set It and Forget It Actually Works  04:19 - Myth 4: Keyword Research Alone Is Enough  05:56 - Myth 5: More Keywords = More Sales  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't. Spoiler ⚠️: don't use it for brand defense.We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts.If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns  this episode is for you.We'll see you in The PPC Den!

Send us a textMost Amazon sellers don't use all the ad types available. This 2025 walkthrough shows how to run every campaign format. Learn how to structure and set up Amazon PPC ads including sponsored products, brands, display, and video. Understand bidding, placement, TACoS, keyword vs product targeting, and which campaigns to focus on first.Need help with your Amazon ads? Book a call with My Amazon Guy and get expert suppor fast: https://bit.ly/44uHuaR#AmazonPPC #AmazonAds #AmazonAdvertising #PPCstrategy #AmazonSellersWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfsStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVBTimestamps00:00 - Are You Using Every Amazon Ad Type?00:36 - Intro to Ad Types on Amazon01:11 - Sponsored Products Overview01:51 - Naming Ad Groups the Right Way02:32 - Auto Campaign Setup Walkthrough03:14 - Bidding for Close, Loose, Substitutes & Complements05:01 - Negative Keyword & Product Targeting Explained06:04 - Campaign Bidding Strategies Compared08:01 - Understanding Placement Bid Adjustments10:11 - Proper Campaign Naming Examples12:02 - Budgeting Based on TACoS14:04 - Automated Tasks & Bid Scheduling14:37 - Manual Campaigns: Keyword Targeting16:02 - Broad vs Phrase vs Exact Match Keywords17:57 - How to Set Competitive Bids19:04 - Product Targeting Strategies20:50 - Why Price Matters in Product Targeting22:04 - Sponsored Brands Overview24:05 - Why Video Ads Perform Best25:32 - Store vs Product Landing Pages26:45 - Cost Controls & Keyword Targeting for Videos28:29 - Creative Guidelines for Sponsored Brand Videos30:12 - Sponsored Display Overview32:02 - Choosing Targeting Types on Sponsored Display34:46 - In-Market, Lifestyle & Remarketing Audiences35:11 - Creative Formats for Sponsored Display36:22 - Sponsored TV Explained (Why It's Rarely Used)37:11 - Recommended Budget Allocations by Campaign Type39:08 - When to Use DSP (Link to Deeper Guide)----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBAAmazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!

Welcome to the latest episode of our podcast, where we're diving into the fascinating world of Amazon selling with our special guest, Justin Cao. Justin is an Amazon expert who has transitioned from a 9 to 5 job to achieving financial freedom through mastering the art of selling on the platform. Melanie Johnson, our host and a founder of Elite Online Publishing, sits down with Justin to uncover the secrets behind his success and the strategies that can help you turn a side hustle into your main source of income. Learn More: https://amzshifu.com/

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign's flavor and success. Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!We'll see you in The PPC Den!

Cuando Camila Birch empezó a soñar con tener su propio negocio online, Amazon le pareció el lugar indicado: “Comencé a estudiar con mentores que me mostraron ciertos pasos y qué hacer en mis inicios, y ya pude abrir mi tienda”, recuerda. No fue una decisión al azar: analizó su entorno, su creatividad y apostó por un nicho desafiante: “Hice una búsqueda de productos. Miré por toda mi casa a ver qué me inspiraba, pero sé que soy creativa y el nicho de bebés fue finalmente mi elección”. Desde entonces, sus primeros seis meses vendiendo en Amazon estuvieron marcados por pruebas, decisiones estratégicas y muchas emociones. El camino empezó con la búsqueda del fabricante ideal. “Empecé a buscar distintas personas para encontrar a la indicada que me arme el producto. Tiene su proceso y uno se demora días o semanas buscando la persona ideal, porque hay personas que cobran caro o fabrican artículos de mala calidad. Es la parte que te demora un poco más. Llegué a hablar hasta con 15 fabricantes”, relata nuestra invitada. Mandó a hacer tres muestras, compró productos de su competencia para comparar la calidad, y encontró la manera de diferenciarse: “Me diferencié con los colores y el empaque. Además, la funcionalidad era distinta a los productos de la competencia”. También entendió que la presentación lo es todo. “El listado fue una combinación entre mis ideas y mis diseñadores. Pude hacer A+ Content”, cuenta Camila. Aunque reconoce que una de las partes más costosas fue la producción de fotos: “Las fotos profesionales para el listing fue lo que más me costó dinero. Allí le muestro al cliente cómo se usa el producto”. En cuanto a marketing, su estrategia fue clara: Amazon PPC, posicionamiento y reseñas. “La primera publicidad que hice fue en Amazon PPC. Y a través de Fiverr contraté a personas especializadas en posicionamiento en Amazon, que me ayudaron con las palabras clave para que el producto esté en la página N°1. Inicialmente, la publicidad es lo más costoso porque necesitas que la audiencia te conozca. También me ayudó Amazon Vine. Siempre vas a necesitar reviews y cuantas más tengas, mejor”, afirma Birch. Pero para aprovechar herramientas como A+ Content, destaca que hay un paso previo: “Que tu marca esté registrada”. La primera semana de ventas fue un torbellino. “Tuve muchas emociones encontradas, porque ya ves que la gente está viendo tu producto, surgen las primeras órdenes… aunque cueste dinero mantenerse en la página 1”. Con el tiempo, comprendió que los fees de Amazon no siempre coinciden con lo que uno espera: “Calculas un estimado con la calculadora de Amazon, pero cuando lo vas viendo en tiempo real te das cuenta del valor exacto”, advierte nuestra invitada. Y si bien su producto tenía alma, el mercado la obligó a ser realista. “Me di cuenta que mi nicho era muy competitivo y tuve que invertir mucho dinero en PPC. Siempre hay que hacer un buen research y buscar un buen producto, no basarnos solamente en lo que nos apasiona, sino en que tiene que ser rentable”, subraya Camila. Hoy, mirando hacia atrás, reconoce algo clave: “Un gran aprendizaje fue que pude haber negociado más fuertemente el inventario, lo que me hubiera hecho gastar menos dinero”. El recorrido de Camila es una radiografía honesta de lo que implica emprender en Amazon: emoción, inversión, decisiones estratégicas y aprendizaje constante. Porque detrás de cada venta, hay muchas más historias que contar.

We take it back... Maybe AI images are better than we thought?

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He'll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind? We'll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.Oh, and before we get serious, you'll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn't choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers.If you're ready to think differently about PPC and get more out of what you already have — this one's for you.We'll see you in The PPC Den!

Send us a textAre you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK#AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAdsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaRTimestamps00:00 - Why Keyword Research Matters  00:21 - What Tools You Need: Helium 10 & Cerebro  01:14 - Finding Your Main Keyword  01:40 - Pulling Competitor ASINs from Amazon  02:32 - Importing ASINs into Cerebro  03:00 - Filtering Keywords by Rank & Volume  04:10 - Choosing Keywords for Broad Campaigns  05:24 - Finding Longtail Keywords for Exact Match  06:26 - Adjusting by Bid Strategy & Budget  07:31 - When to Avoid Low Search Keywords  08:08 - Broad vs Exact Campaigns Explained  08:50 - Using the Same Strategy for Existing Products  09:31 - Wrapping Up: Add Longtail Keywords for Better Results  -------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, Oana Padurariu joins us to geek out on Amazon's AI tools, PPC, and SEO—breaking down 7+ Amazon programs and how to optimize your strategy using each one.   What can Amazon's AI technologies teach us about optimizing e-commerce strategies for the future? Join us as we unravel this intriguing question with our guest, Oana Padurariu, a dynamic PPC and SEO strategist. Oana takes us on her personal voyage from Romania to Italy, shedding light on her passionate shift from Google AdWords to Amazon's advertising ecosystem. Her unique insights into shopper psychology and indexation reveal the synergy between PPC and SEO, while her enthusiasm for Amazon's scientific advancements showcases her dedication to staying ahead in the ever-evolving landscape of e-commerce.   Accountability emerges as a key theme as we discuss building long-term professional relationships in the world of Amazon PPC. We compare the merits of hiring seasoned professionals versus nurturing fresh talent, driven by the urgency of specific roles. The conversation moves to Amazon's new audience-targeting capabilities and how AI is revolutionizing intent-based marketing. From customer profiles to AI-driven personalization, discover innovative strategies for enhancing shopping experiences and boosting conversion rates.   The dialogue further delves into Amazon's AI evolution, exploring groundbreaking technologies that are redefining product recognition and SEO. Learn about exciting tools like Cosmo, AVEN, and Tron, as well as AI frameworks like Rufus and Olympus, which are transforming search and recommendation systems. We wrap up with a look at the advancements in voice AI technologies, setting the stage for a thrilling future in e-commerce. This episode is packed with insights and strategies for anyone looking to navigate and thrive in Amazon's complex ecosystem.   In episode 443 of the AM/PM Podcast, Kevin and Oana discuss: 00:00 - Exploring Amazon PPC and AI Optimization 10:34 - Effective Learning Strategies for Amazon PPC 12:45 - Building Relationships Through Accountability 16:36 - Excitement Around Amazon's Audience Targeting 17:13 - Targeting Audiences With AI Analysis 21:44 - Sharing Amazon Algorithm Discoveries 26:34 - Understanding SEO and Amazon Algorithms 31:41 - The Impact of AI on Amazon Businesses 34:59 - Amazon's Evolution Through AI Technology 35:53 - Evolution of Amazon's Algorithm 42:33 - Comparison of COSMO and Rufus 43:24 - Optimizing Amazon AI Product Recommendations 48:21 - Product Recommendation Analysis With Olympus 51:23 - Optimizing Amazon AI and Voice Search 53:08 - Future of Search Tools 59:32 - Kevin King's Words of Wisdom

In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel's journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising. Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region. In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10's Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape. In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss: 00:30 - Amazon Advertising Strategies for Ranking 04:08 - Romanians Dominating Ranking Companies 08:18 - Amazon PPC for New Products 11:55 - Optimizing Amazon Keywords and Strategies 12:40 - Leveraging Amazon Post for Visibility 18:51 - Europe Event Travel Opportunity 22:28 - Amazon Advertising Strategies Beyond Basics 27:16 - Maximizing Amazon Advertising With Basket Analysis 32:32 - Global Amazon Advertising Strategy Insights 34:05 - Helium 10 Ads Strategy and Growth 36:42 - Global Marketplace Advertising Strategies  41:04 - Amazon Seller Networking Value

You're listening to the PPC Den Podcast.In this episode, I'm diving into a topic that's been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic. So I kept digging. And that's when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That's when it hit me — this is an N-Gram problem.In today's episode, I'll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports.  If you've ever felt like your campaigns are doing okay, but not great — this might be the insight you didn't know you needed.We'll see you in The PPC Den!