Podcasts about amazon ppc

In this episode, Josh interviews George Meressa, founder of Clear Ads, about effective Amazon DSP advertising strategies. George explains how to vet DSP agencies, select high-performing products for campaigns, and leverage remarketing, cross-selling, and competitor targeting using Amazon's data analytics. He emphasizes the importance of choosing certified partners, analyzing product conversion rates, and methodically building campaigns. The discussion includes actionable tips for maximizing ROAS and practical advice for supplement brands and other sellers aiming to scale with DSP. The episode concludes with key takeaways for listeners interested in leveraging Amazon DSP for business growth.Chapters:Introduction & Guest Background (00:00:00)George Meressa's experience in digital advertising and focus on Amazon PPC and DSP.Vetting a DSP Agency (00:00:40)Checklist for choosing a DSP agency, importance of official partners, and due diligence questions.Transition to DSP Strategies (00:03:16)Emphasizing the importance of agency selection before starting DSP strategies.Selecting Products for DSP (00:03:41)Criteria for choosing products: retail readiness, sales volume, impressions, and conversion rates.Remarketing as First Strategy (00:03:45)Remarketing setup: targeting product viewers who haven't purchased, and audience segmentation.Product Data & Conversion Rate Analysis (00:04:59)Importance of product data, minimum impressions, and conversion rate benchmarks for DSP success.Audience Segmentation for Retargeting (00:06:27)Creating and excluding specific audiences for more effective retargeting campaigns.Cross-Selling & Market Basket Analysis (00:07:14)Using brand analytics and market basket analysis to build cross-sell campaigns.Advanced Audience Targeting & Overlap Reports (00:08:18)Utilizing overlap reports, refining audience targeting, and future of display ads.Bespoke ASIN Targeting & Subscribe & Save Strategies (00:09:13)Custom ASIN targeting, strategies for subscribe & save products, and using purchase window data.Competitor Targeting for Supplements (00:11:17)Targeting competitor's customers for supplements and the strong DSP fit for supplement brands.Episode Wrap-Up & Actionable Takeaways (00:11:41)Summary of key strategies, actionable steps, and importance of methodical DSP campaign building.DSP Product Fit & Data-Driven Decisions (00:13:37)Discussion on product suitability for DSP, importance of impressions and conversion rates.Layering DSP Strategies Up the Funnel (00:14:37)Methodical approach: start with retargeting, analyze results, and progressively add advanced strategies.Closing & Contact Information (00:15:27)How to contact George Meressa and Clear Ads for DSP services and further advice.Links and Mentions:Amazon Accredited Partners Page: "00:01:48"  Brand Metrics: "00:05:47"  Overlap Reports: "00:08:18"  Prosper Show: "00:08:18"  Nozzle: "00:10:12"  ClearAds: "00:15:53"Transcript:Josh 00:00:00  I am super excited to introduce you all to George Meressa. George has been in digital advertising since 2009, working on a wide range of platforms including Amazon, Google, Bing, LinkedIn and Facebook. Paid advertising. Using these platforms, he has worked with hundreds of advertisers across the world in numerous industries and sectors to maximize their ROAS. His agency, Clear Ads, now focuses purely on Amazon PPC and DSP advertising, helping deliver the best results for his clients. So with that introduction, welcome to the show, George.George 00:00:38  Thank you so much for having me, Josh. It's a pleasure.Josh 00:00:40  What are some of the what's a checklist that you should kind of go through and walk through to vet an agency that you're looking to have, do DSP for you?George 00:00:48  The first thing is don't go with Amazon. Right. But I'm sure they won't mind me saying this. Right. But actually they will. But I'm going to say anyway, Amazon's core strategy is to get you to spend as much money as possible. That's their KPI because that's how they get promoted.George 00:01:02  Right. So the way they treat your account is they go, hey, look at all these amazing impressions that you've got. Isn't that great? And as I said, you're like, hold on one step. Precious isn't really the key thing for us. Like we're trying to get. We're trying to we're trying to grow our business. Not not just increase our reach. So that's the big thing that they go with, especially with the slight uncertainty with attribution at the moment. It could look to to their favor. Right. That's the first thing. Now second, when you do go to an agency, the first step you should take is go onto Amazon's accredited partners page. Right. And check out DSP providers. So Amazon DSP providers just put stuff on Google. Go onto Amazon's page and there's a list of DSP providers. Right. So what you tend to find if you find any company. Right. If they're if they're if they are an official partner with Amazon, they will tend to have a partner badge somewhere which links straight to that page which shows you, hey, their official partner.George 00:01:58  Now, if they're not an official partner, they might be piggybacking off someone else's suit. Right. You don't want to get into that. Because if they're piggybacking off someone else's seat. Right. Let's just say there's some internal issues and they get kicked out of that seat. They no longer have access to your account. Who do you contact? Yeah. Who do? Who do you reach? You don't know. Right. So you want to make sure you've got someone who's got their own first thing. The second thing is, I'm sure every seller that's listening to this, they're savvy. They have a pool. An audience of other savvy sellers. Speak to them, find out who are they using that's doing DSP. That's working really well. Right. Get their first, first, first glance and say, okay, what's your experience been like? and ensure that they're happy with whoever it is. So they're the steps that I would recommend taking when trying to find a DSP agent. I would even go as far as ask them questions about the business.George 00:02:49  What's the purpose of the business? What are you looking to do? How big is it? How long has it been going? Is it? Is it a brand new business that's business. Me starting up for a bit and might not be there tomorrow. Yeah. Is it one that's been there for a while? Is it, you know, you want to you just want to really find out how many DSP, agents you have. How many of them are certified? how many have taken the exams? I would just do your due diligence. Ask those questions before it's too late, and then before you're stuck with someone.Josh 00:03:16  Yeah, I think that is foundation number one for sure. So I hope our listeners follow those best practices because it's true. You make this decision, and it's not like you could just change course after six months or a year. otherwise you're just starting from ground zero all over again. All right. Now let's jump into these strategies. Let's say you have found the right agency to work with.Josh 00:03:41  What's the first strategy you should be implementing with DSP?George 00:03:45  Yeah. So the first strategy is 100% remarketing. You want to you want it. You want to okay. No, n...

Send us Fan MailLearn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance. In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and organic ranking signals to decide which products are most relevant for search terms.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #EcommerceStrategy #AmazonSellerWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - The $7.59 Product vs. Your $3.92 Bid 0:20 - What is Amazon Relevancy? 0:42 - The "Deck of Cards" Analogy 1:32 - History: The 4 Pillars of Relevancy 2:10 - Why Big Brands Pay Less 2:47 - The Broad Match Trap for New Products 3:20 - How to Improve Your Relevancy Rank-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon Ads billing cycle limits can cause frequent $500 charges, cash flow stress, and payment issues for sellers. This video explains how Amazon Ads credit limits work, how to request a higher payment frequency limit, and when sellers should ask for $1,000 or $1,500. Learn how Amazon PPC billing threshold changes can help reduce charge frequency, support ad spend, and give sellers more time between payments.Stop letting Amazon Ads billing issues squeeze cash flow. Get a clear ad payment plan before the next charge hits: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonAdvertising #AmazonSellers #AmazonFBAWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How Amazon Ads Billing Cycle Works00:36 - Why Sellers Hit the $500 Billing Limit00:59 - Where to Request a Billing Limit Review01:24 - Increase Payment Frequency Limit in Amazon Ads01:41 - Best Credit Limit Request for Sellers02:12 - Credit Card Limit and Approval Timing02:36 - Why Higher Amazon Ads Billing Helps Cash Flow03:10 - When Sellers Should Request a Higher Limit-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, Josh interviews Destaney, CEO of Better AMS, about advanced Amazon advertising strategies. Destaney shares insights on setting ad budgets based on brand goals, structuring campaigns for profitability and growth, and the importance of campaign-level organization. They discuss the challenges of managing large SKU counts and the need for software tools like Pacvue, highlighting that expertise is crucial to leverage such platforms. Destaney emphasizes using data-driven, white-hat strategies and staying proactive with Amazon ads. The episode wraps up with actionable tips and an invitation to connect with Better AMS for further learning and free brand audits.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Destaney, CEO of Better AMS, and discusses her background in Amazon advertising.Destaney's Experience in Amazon Ads (00:00:49)Destaney shares her journey, starting young in Amazon ads, and her experience managing large ad spends.Budgeting for Amazon Ads (00:01:23)Discussion on how brand owners should approach setting budgets for Amazon ads based on goals and growth.Structuring Campaigns for Different Objectives (00:02:05)Destaney explains campaign-level structuring for profitability, keyword research, brand defense, and market share.Fluid Budget Allocation & Campaign Adjustments (00:03:05)How to fluidly adjust budgets between campaigns based on product launches and changing objectives.Challenges Managing Many SKUs & Need for Software (00:04:05)Josh describes the difficulty of managing 1200 SKUs and the need for software to optimize Amazon PPC.Evaluating Amazon PPC Software & Automation (00:05:14)Destaney discusses the importance of having knowledgeable staff and choosing the right software for automation.Advanced vs. Automated Software Solutions (00:07:08)Recommendations for advanced users (rules-based tools like Pacvue) vs. automated solutions for less experienced teams.Limitations of AI in Amazon Ad Tools (00:08:10)Destaney explains the current limitations of AI in Amazon ad software due to restricted data access.Pacvue & Importance of Expertise (00:09:04)Josh and Destaney discuss why Pacvue is powerful but requires deep Amazon ad knowledge to use effectively.Actionable Takeaways for Brand Owners (00:10:33)Josh summarizes three key action items: focus on brand metrics, shift mindset on ranking strategies, and invest in expertise.Closing & Where to Find Destaney (00:13:38)Destaney shares where listeners can follow her and learn more about Better AMS, including free brand audits.Links and Mentions:Tools and Software"Perpetua": "00:07:08""Pacvue": "00:08:40"Websites and Social Media"Better AMS" now BTRMedia: "00:13:52""LinkedIn": "00:13:52"Transcript:Josh 00:00:00  Today I'm super excited to introduce you all to Destaney with Sean. Destaney is the CEO of better AMS and better. AMS is a retail media agency managing over $50 million of spend across Walmart and Amazon. So with that, welcome to the show, Destaney.Destaney 00:00:16  Thank you so much for having me, Josh. Really excited to be here.Josh 00:00:19  I'm super excited to have you on the show. My team is also excited to have you on the show, because they watch your YouTube videos and all the content that you're putting out, and oftentimes in our own strategy meetings, it will be, hey, I remember Destaney said this, Destaney said that. And so to have you on the podcast, I'm super excited to have you here. And I think I want to encourage our listeners to pay attention, because Destaney knows what she's talking about as it relates to Amazon advertising.Destaney 00:00:49  I hope so. I have been in this space for like six years, and I have done nothing but Amazon ads. So, you know, a lot of people are forced to go wide, whether it's because you're brand building or how quickly the industry industry changes.Destaney 00:01:02  I was super thankful to be thrown into Amazon advertising management at like 22 years old. I think my first large brand was managing around $10 million spend a quarter, so I, I had to learn really fast and this is all I know at this point. So thank you everyone for supporting my content because you are, you know, paying for my meals at night.Josh 00:01:23  I love it. A lot of brand owners come to you probably and say, oh well, my budget is unlimited if it's profitable, right? Like if it's profitable, then spend as much as you want. And I think I've fallen into that camp at some times. So Destaney, based on your wealth of knowledge and experience working with even higher level brands, doing 300 million a year, what, like how would you recommend a brand owner comes up with a budget for their products?Destaney 00:01:53  Yep. Yeah. So a budget's obviously so dependent on goals and growth and all of those things. So I always struggle to give that. I will say I interviewed a ton of the other agency owners.Destaney 00:02:05  I think we're managing in total. I kind of like over $500 million worth of spend. And what everyone said an average tacos for a high growth brand that's trying to be competitive is around 10 to 15%. I don't love giving that as a general gauge, because I know a lot of people have certain SKUs that are going to be a lot higher because they're more competitive category, different goals. And I hate giving like one size fits all solutions. Anyone who's listened to me or follow me knows that. It's like my biggest pet peeve. but I will say something to remember is that Amazon advertising is actually really precise. you know, sometimes like Facebook ads where you're doing audience targeting and behavioral aspects are combined in Amazon. Ads are not like that. You can be so granular. So one thing we recommend is we we set up all of our strategies on the campaign level. So when a brand comes to us we're going to have campaigns for profitability. We're going to have campaigns for keyword research. We're going to have campaigns for brand defense, and we're going to have campaigns for rank or market share.Destaney 00:03:05  And when we have all of those set up, that means we can take that budget and fluidly adjust based on our needs. So if we have a $20,000 a month budget and this month we're launching a new product, we're going to shift more of that budget to be focused on rank. And that's going to take away from our profitability campaigns, which means we're probably going to have a higher ACOs, but we're launching now the moment that becomes steady. We're going to lower our budget on our rank and move to profitability. So that way we can be really fluid with those adjustments that make your Amazon advertising align with your actual top line sales goals.Josh 00:03:40  Now that makes a lot of sense. Now I think we I could dive in even further with you. We could get into some real nitty gritty stuff here. Maybe that would have to be a part two. because what I'd like to shift into is we went through this last year in terms of trying to identify a software solution that could execute a lot of these good strategies.Josh 00:04:05  So for our team, you know, we hired an internal PPC manager. We were formerly with an advertising agency for I think four years. So we'd been with them for a long time. But to your point, you know, it's hard for an agency to really get into the details of every single product and tracking their metrics. And w...

Send us Fan MailManaging more than 50 SKUs on Amazon gets tricky when deciding whether to group products together or separate them by ASIN.In this video, Kevin breaks down how to structure Sponsored Products campaigns based on parent-child variations, separate listings, and shared keywords. You'll learn when it makes sense to let Amazon's algorithm favor the best-performing child variation, how the variation “halo effect” can help traffic move between products, and why separate listings usually need their own dedicated campaigns for better bid control.Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #AmazonSeller #amazonmarketing Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps: 0:00 - Strategies for 50+ SKU Catalogs0:13 - Grouping by Parentage vs. Individual ASINs0:41 - Keyword Strategy for Color & Style Variations0:58 - When to Use Single ASIN Campaigns for Separate Listings0:1:36 - The "Halo Effect": Driving Traffic Between Variations0:2:30 - Maintaining Bid Control Across Similar Products0:2:56 - How to Structure Your PPC-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Rachel Hasson, Amazon expert and founder of Evolve Ad Agency, to break down what brands need to know to compete and convert on Amazon today.Rachel shares how she built her Amazon expertise from the ground up, starting with listing optimization work on Fiverr while managing Amazon accounts in a full-time marketing role. Today, she helps brands improve their Amazon presence through better listing strategy, conversion optimization, PPC campaigns, and channel growth.The conversation dives into why so many brands make the mistake of copying their website content directly onto Amazon — and why that rarely works. Rachel explains what she looks at first when evaluating a brand's Amazon presence, including main images, infographics, listing copy, backend attributes, A+ Content, and how well the listing is built to convert shoppers in a crowded marketplace.Rachel also shares timely insight into Amazon's AI shopping assistant, Rufus, and why sellers need to start optimizing not only for shoppers, but also for how AI understands and recommends products. From alt text in A+ Content to image copy and product attributes, she explains how Amazon's changing search experience is reshaping listing optimization.The episode also covers Amazon PPC, including why brands should fix conversion problems before spending more on ads, how video can help products stand out, and why sellers should be careful about trying to manage campaigns without fully understanding how quickly Amazon advertising changes.If you're selling on Amazon, launching a new product, or trying to improve an existing listing, this episode offers a practical look at what actually drives visibility, clicks, conversions, and long-term marketplace growth.In today's episode of the Harvest Growth Podcast, we cover:Why your Amazon listing should not simply copy your websiteHow to optimize your main image to stand out in search resultsWhy infographics and listing images matter for both shoppers and AIWhat Amazon Rufus is and why sellers need to optimize for itHow A+ Content, alt text, FAQs, and product specs can improve visibilityWhy conversion issues should be fixed before scaling PPCHow video ads can help brands stand out on AmazonWhy founders should be cautious about managing PPC themselvesHow to handle Amazon support issues with persistence and the right framingWhy TikTok Shop and Walmart.com can complement Amazon growthWant to connect with Rachel?Visit EvolveAdAgency.com to learn more about Rachel Hasson and Evolve Ad Agency.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here.We'll see you Inside the Badger Den!

Jason Kutasi is the founder and CEO of SkyHouse, a performance marketing agency that managed $50M in ad spend for 2025 - its first full year of business. He's driven roughly $500M in advertising over his career and built a children's book publisher acquired by Scholastic and a digital marketing platform acquired by Capital One.  Jason specializes in copywriting, funnel analytics, and scaling high-growth DTC and telemedicine brands.Highlight Bullets> Here's a glimpse of what you would learn…. E-commerce growth strategies and challenges.Comparison of selling on Amazon versus Shopify.Importance of average order value (AOV) in scaling advertising.Strategies to increase AOV, such as product bundling and premium versions.The role of TikTok and other platforms in e-commerce marketing.Managing advertising campaigns and the balance between creative volume and quality.The significance of agency versus in-house marketing teams.The impact of AI on marketing and the importance of human expertise.Insights on effective copywriting and video content in advertising.The future of e-commerce marketing and the evolving landscape of digital advertising.In this episode of the E-comm Breakthrough Podcast, host Josh Hadley speaks with Jason Kutasi, CEO of Skyhouse, about scaling e-commerce brands. They discuss the importance of average order value (AOV), emphasizing that brands need at least $60 in margin to run profitable paid ads. Jason contrasts Amazon-first versus Shopify-first strategies, recommends bundling and subscriptions to boost AOV, and advises starting with freelancers before scaling with agencies and in-house teams. They also explore Meta advertising, creative quality versus volume, and how AI augments—but doesn't replace—skilled marketers and copywriters.Here are the 3 action items that Josh identified from this episode:Fix Your AOV Before Scaling Ads Don't run paid ads until your average order value and margins can support CAC. Aim for $60+ margin per order using bundles, upsells, or subscriptions.Build on Shopify, Use Amazon as a Bonus Channel Prioritize DTC (Shopify) to control pricing, data, and AOV—then layer Amazon as an incremental revenue stream, not your foundation.Test Creatives Broadly, Then Double Down on Winners Launch multiple ad variations quickly, identify what works, and scale only high-performing creatives with better production and audience targeting.Timestamps:00:00:00 Introduction to the AOV ProblemJason Kutasi explains that Amazon sellers often struggle to scale on other platforms due to a low Average Order Value.00:00:34 Host & Guest IntroductionHost Josh Hadley introduces the episode's topic and guest Jason Kutasi, founder and CEO of performance marketing agency Skyhouse.00:02:26 Amazon vs. Shopify MindsetA discussion on the two primary approaches to starting an e-commerce business and the challenges faced by Amazon-first brands.00:03:39 The $60 Margin RuleJason explains why brands need at least $60 in margin to profitably acquire customers on paid ad platforms like Meta.00:04:37 Strategies to Increase AOVActionable ways to increase Average Order Value, including creating sister brands, bundling products, and offering aggressive subscription models.00:07:56 The "Shopify First" AdvantageThe benefits of a higher AOV, which provides more margin to scale advertising across multiple channels beyond Amazon PPC.00:10:30 Why You Must Be OmnichannelJason argues that Shopify brands should sell on Amazon to avoid losing customers who prefer to purchase there.00:14:01 Case Study: A Massive Meta Ad WinJason details a recent successful video ad campaign that scaled to thousands of orders in a single weekend.00:20:04 Navigating Meta's Andromeda UpdateA discussion on Meta's shift to creative-driven campaigns and the strategy of slicing avatars for better, more stable performance.00:23:34 Agency vs. In-House TeamsJason breaks down when to hire a freelancer, an agency, or build an in-house team for your marketing efforts.00:29:13 Why Most Marketing Agencies FailJason shares his experience with underperforming agencies and what brand owners should look for when hiring one.00:33:28 Building an In-House Team Alongside an AgencyThe importance of building an internal team to de-risk your business and test new offers before scaling with an agency.00:36:38 The Future of E-commerce and AIJason predicts AI will commoditize ad creation, making predictive modeling and data-driven rules the new competitive edge.00:41:42 AI as a Human AmplifierAI won't replace skilled marketers but will augment their abilities, allowing them to perform at a much higher level.00:44:43 Three Actionable TakeawaysThe host summarizes the episode's key lessons: fix your AOV, build in-house, and leverage AI with smart people.00:49:33 Jason's Final RecommendationsJason shares his most influential book, favorite AI tool (Claude Code), and a respected figure in the e-commerce space.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Amazon": "00:02:26""Shopify": "00:02:26""Meta (Facebook/Instagram Ads)": "00:02:56""Google Ads": "00:02:56""YouTube Ads": "00:02:56""TikTok": "00:06:23""PayPal": "00:11:49""Apple Pay": "00:11:49""Google Pay": "00:11:49""Shop Pay": "00:11:49""Claude Code": "00:50:05""Meta": "00:38:16"Books"The E-Myth by Michael E. Gerber": "00:00:56""Cash Flow": "00:49:36"Videos"Video Ads": "00:14:01"Notable Mentions / People"Skyhouse (Jason Kutasi's performan...

Prime Day competition is rising. Learn how smarter Amazon ads, AMC audiences, DSP, video, and AI creative can help sellers capture more traffic and conversions before, during, and after it. Prime Day is no longer just about turning up your Amazon PPC budget and hoping the extra traffic converts. In this episode of the AM/PM Podcast, Shivali Patel sits down with Destaney Wishon of BTR Media to break down what sellers should expect from Prime Day, how advertising behavior has changed, and why brands need a more intentional strategy around bids, budgets, audiences, and creative.   Destaney explains why campaign structure is one of the biggest levers sellers can control before a major shopping event. Instead of relying on one broad campaign, she recommends segmenting campaigns by goal, including awareness, ranking, efficiency, brand defense, auto discovery, and conquesting. This gives sellers the flexibility to shift budget based on what they actually want to accomplish, whether that is improving BSR, protecting profitability, capturing existing demand, or creating more awareness before shoppers are ready to buy.   The episode also dives into how AMC and DSP are changing the way Amazon sellers approach advertising. Destaney shares why shoppers often click or add to cart days before purchasing, which means brands may be cutting off future sales if they lower bids too quickly. She also explains how AMC audiences can help sellers target higher-intent shoppers, such as cart abandoners or people more likely to buy premium products, while DSP and streaming TV can help create demand before shoppers even search on Amazon.   To close the conversation, Destaney breaks down practical Prime Day tactics for new brands, low-priced products, lead-in and lead-out periods, dayparting, automatic campaigns, and creative assets. Her biggest reminder is that there is no one-size-fits-all Prime Day strategy. The brands that win are the ones that understand their goals, know their margins, use data wisely, and build an ad strategy that fits their business instead of copying someone else's playbook. In episode 528 of the AM/PM Podcast, Shivali and Destaney discuss: 00:00 - Introduction 01:48 - Destaney Wishon's Amazon Advertising Background 02:49 - The 3-Part Prime Day Advertising Checklist 03:22 - How To Segment Campaigns By Strategy 05:35 - Bid Management For Ranking, Efficiency, And Discovery 06:32 - Why Amazon Ads Are Harder Than Before 09:02 - Why Shoppers Take Longer To Convert 10:20 - How Multiple Ad Types Improve Conversion 12:24 - How To Use AMC Audiences For Prime Day 16:21 - Creating Demand Before Shoppers Search 20:27 - Sponsored Prompts, Video Ads, And AI Creative 26:42 - Prime Day Q&A: AMC, Bids, Budgets, And New Brands

Send us Fan MailStop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions.Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your click-through rate, conversion rate, listing quality, product fit, price, and reviews all decide whether that ad spend turns into profit.You'll learn how to start with a testing budget, adjust bids based on impressions and spend, avoid blindly trusting Amazon's suggestions, and know when you have enough data to make a decision.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #AmazonSellers #amazonmarketing Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How to Start an Amazon PPC Budget01:07 - Why Sales Matter More Than Budget01:45 - Cost Per Click Changes by Product Type02:05 - PPC Needs Better Clicks and Conversions03:00 - Fix the Listing Before Blaming Ads03:42 - Click Rate Changes After Listing Work04:37 - Why Amazon Suggested Bids Can Be Wrong05:38 - Placement Types and Bad Search Term Data06:33 - Why Bid Costs Depend on Competition07:23 - Starting Bids and Budgets Are Tests08:32 - Dynamic Down Only Bidding for New Sellers09:19 - Spend Thresholds and Buying Data09:59 - Why Relevance Still Matters in Ads-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales.Stop guessing with Amazon ad spend. Get a PPC plan built around real data before more budget goes to bad keywords: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAds #AmazonFBA #PPCStrategy #AmazonSellersWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How Often to Change Amazon PPC Bids00:30 - Weekly Bid Checks for Growing Campaigns01:05 - Use 30-Day and 60-Day PPC Data01:40 - Amazon Reports and Longer Data Windows02:10 - Find Bleeding Keywords in Campaign Manager02:41 - Lower or Pause Bad Amazon PPC Keywords-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jedes zweite Tool bekommt gerade einen KI-Chat. Und ausgerechnet der Head of ChatGPT findet das problematisch. Nick Turley stellte auf der OMR 2026 die provokante These auf, dass Chat-Interfaces grundsätzlich an ihre Grenzen stoßen. Sie erinnern ihn an MS-DOS. Damit trifft er, was viele in der Branche gerade denken: Die Welle von KI-Chats ist ein notwendiger Evolutionsschritt, aber noch nicht das Ziel für Amazon PPC.Yarin und Ines diskutieren, warum die nächste Generation von KI-Tools von reaktiv auf proaktiv umschalten muss, was das für Amazon Advertising und PPC-Manager bedeutet und worauf ihr bei der Tool-Auswahl jetzt achten solltet.Alle Themen der Episode im Überblick: Yarin & Ines stellen sich vor (00:00)Warum jeder Anbieter gerade KI-Chats baut (01:40)Nick Turleys These zu Chat-Interfaces (03:36)Die MS-DOS-Analogie: Warum Chat ein Rückschritt sein kann (04:06)Wo Chatbots bei 500 Produkten zusammenbrechen (10:11)Wenn KI ohne Kontrolle handelt: OpenClaw als Beispiel (14:06)Reaktiv vs. proaktiv: Der entscheidende Unterschied (15:09)Determinismus: Warum gleiche Inputs gleiche Outputs brauchen (21:18)Was die Aufgabe des PPC-Managers bleibt (22:38)Worauf ihr bei KI-Tools jetzt achten solltet (25:20)Links & Ressourcen:CORTUA Warteliste: Sichere dir deinen Platz – vor dem offiziellen StartOMR 2026 Talk: Nick Turley (Head of ChatGPT bei OpenAI) im InterviewYarin auf LinkedInInes Ehrhorn auf LinkedInFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/anna-waag/ oder hinterlasse einen Kommentar auf YouTube: https://www.youtube.com/@ADFERENCEMail: vitamin-a@adference.com

Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now.Amazon's official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind.Plus, here's the best part I've got for you: a free Bulk File Starter Kit! It's a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch.We'll see you in The PPC Den!

Amazon Rufus is no more. It's been replaced by Alexa for shopping. There are some new badges you might be able to get for your listings. These stories and more on today's episode. We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant New Feature Alert! Helium 10 Ads now lets sellers create bid rules based on Keyword Tracker rankings. This means you can get bid increase or decrease suggestions when your sponsored rank drops or improves for specific keywords, helping you stay competitive during launches without constantly checking ranks manually. It's especially useful for sellers trying to maintain top sponsored placements and scale Amazon PPC optimization faster. Help customers discover your new products with new or notable arrival badges https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzI5TTc0NVpQUTVVSEoy Turn unsold inventory into recovered value https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEtVQVBXMjdETEI5VEVX TikTok Shop Now Open To All In New Change https://www.spinsouthwest.com/news/tiktok-shop-now-open-to-all-in-new-change-2260665 Amazon Advertising Event in Seoul, Korea https://h10.me/seoul In episode 523 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:42 - RIP Rufus, Hello Alexa For Shopping 16:39 - Managing Amazon PPC Bids Based on Keyword Ranks  24:27 - New Amazon Badges 25:28 - Get Amazon Demand While On Other Websites 28:53 - Liquidation Options For Amazon Products 30:52 - TikTok Shop Ireland Now Open For Business 31:12 - Amazon Advertising Event in Seoul, Korea

Send us Fan MailThis video shares a real Amazon career path that did not start with a fancy title or years of experience. It starts with selling Yu-Gi-Oh cards on eBay, testing dropshipping, learning Shopify, and slowly moving into Amazon PPC and brand management through hands-on work. The main point is simple: the best way to learn ecommerce is by doing the work, getting reps, and working with real accounts. Watch the full video to see how beginners can start from zero, get trained, and build a real career at My Amazon Guy.Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu#AmazonJobs #AmazonPPC #EcommerceCareer #AmazonSelling #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYX-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

La publicidad en Amazon dejó de ser simplemente "poner campañas" para convertirse en una pieza estratégica que define el crecimiento o el estancamiento de una marca. En un marketplace cada vez más competitivo, donde los costos cambian constantemente y las decisiones deben tomarse en tiempo real, la Inteligencia Artificial comienza a ocupar un lugar central. Christian Delgado, especialista en marketing, representante de BQool y experto en negocios internacionales, explica cómo la IA está transformando la manera en que las marcas optimizan su PPC dentro de Amazon. Uno de los problemas más comunes dentro de las campañas publicitarias aparece desde el inicio: la estructura. Muchas marcas lanzan campañas sin organización clara, mezclando palabras clave, objetivos y segmentaciones: "Entre los problemas principales que puede resolver Bqool para PPC en Amazon es armar bien la estructura al lanzar campañas". Christian afirma que esto suele suceder cuando falta experiencia o cuando varias personas gestionan una misma cuenta. En ese contexto, herramientas impulsadas por IA como BQool permiten ordenar, optimizar y maximizar el trabajo de los especialistas, evitando errores que terminan afectando el rendimiento de la inversión publicitaria. El mercado de Amazon cambia constantemente y reaccionar tarde puede costar ventas. Allí aparece otra gran ventaja de la automatización inteligente. "El humano no puede estar las 24 horas todos los días de la semana, y la herramienta genera pequeños movimientos para mantener las campañas actualizadas", destaca nuestro invitado. La IA de BQool analiza cambios de precios, variaciones del mercado y comportamiento de las campañas para ajustar automáticamente estrategias que manualmente tomarían demasiado tiempo. Esto permite mantener competitividad sin depender exclusivamente de intervenciones humanas constantes. La optimización de palabras clave también se vuelve mucho más precisa cuando interviene la Inteligencia Artificial. Christian señala que "la IA ayuda a optimizarlas, tras el estudio del mercado, generando mayor conversión y tráfico". En Amazon, aparecer frente al cliente correcto marca la diferencia entre una campaña rentable y una que simplemente consume presupuesto. Gracias al análisis de datos y tendencias del nicho, la IA puede detectar oportunidades, ajustar keywords y encontrar patrones difíciles de identificar manualmente. Sin embargo, Christian deja claro que la automatización no reemplaza la estrategia humana: "En Bqool tenemos bien claro que el factor humano y la experiencia son irremplazables". La IA simplifica procesos, automatiza tareas repetitivas y mejora tiempos de reacción, pero la dirección estratégica sigue dependiendo de quien entiende el negocio, el producto y el mercado. La combinación entre experiencia humana y tecnología es lo que realmente permite construir campañas sólidas y sostenibles. Otro de los grandes desafíos en PPC tiene que ver con las emociones. Cuando una campaña no da resultados rápidos, muchos vendedores toman decisiones impulsivas que terminan perjudicando el rendimiento general. Christian asegura que una herramienta automatizada puede ayudar a reducir esas decisiones emocionales y reemplazarlas por ajustes basados en datos reales y comportamiento del mercado. La IA no actúa por ansiedad ni frustración, sino por análisis y patrones de rendimiento. Además, cuanto más tiempo trabaja una herramienta como BQool sobre una cuenta, más inteligente se vuelve el sistema: "La IA va aprendiendo de la data de la cuenta más la data del mercado, específicamente del nicho de la tienda". Esto significa que las campañas no solo se optimizan en función del rendimiento interno de la marca, sino también considerando cómo se comporta el mercado y la competencia dentro de esa categoría específica de Amazon. La combinación entre PPC e Inteligencia Artificial ya no parece una ventaja opcional, sino una herramienta clave para competir dentro de Amazon. Automatizar procesos, optimizar palabras clave y tomar decisiones más rápidas y analíticas puede marcar una diferencia enorme en la rentabilidad de una marca. BENEFICIO EXCLUSIVO para los seguidores de Wizards Of Ecom: 30 días gratis para probar BQool enviando un correo a christian.delgado@bqool.com

Send us Fan MailAmazon PPC impressions no clicks often means the main image, CTR, keyword targeting, or ad placement needs a closer review. This video explains Amazon main image A/B testing, Manage Your Experiments, PPC relevance, bid placement, CPC, ACoS, and TACOS goals for new product launches. Amazon sellers can use these steps to check low traffic, weak clicks, launch pricing, category search volume, and early sales targets before wasting ad spend.Stop guessing why Amazon PPC gets impressions but no clicks, get a real account review before more ad spend turns into dead traffic: https://bit.ly/4jMZtxu#AmazonPPC #AmazonFBA #AmazonAds #AmazonSeller #amazonctr Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon PPC Impressions But No Clicks01:01 - Main Image Test and Relevant Targeting01:18 - Amazon Manage Your Experiments for A/B Testing02:03 - Low Search Volume and New Listing Limits02:38 - Bid Placement and Top of Search Adjustments03:04 - Monthly PPC Spend, CPC, ACoS, and TACOS04:00 - First Product Launch Without Vine Reviews-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Sellers running TikTok Shop alongside their Amazon listings are seeing ACoS drops of 30-50%. Neil Twa breaks down the mechanics behind this game-changing strategy on The High Voltage Business Builders Podcast. Discover how a husband-and-wife team selling collagen powder in the $35–$45 range boosted their sales from $22,000 by leveraging TikTok Shop. This episode delivers actionable steps for sellers at every level — from those just starting to $1M+/month operators. Neil shares three moves to optimize your ad spend: start by listing your top SKU on TikTok Shop. It's not just a trend; it's a strategy to enhance your margins.

In this episode, we stumble upon a surprisingly effective Amazon PPC strategy: giving your mouse a break. Honestly, we all know that itch to jump into our campaigns and start tweaking things just to feel like we're doing something when we're stressed about performance. But we chat about why that urge to over-optimize is a massive trap. Clément puts Michael on the spot with some live math to prove how an innocent little $1 bid can secretly turn into a $3 budget-eater if you aren't paying attention to those sneaky dynamic modifiers.The big takeaway? Clicking around your ad account just to feel busy is a whole lot of activity, but zero strategy. So, take a page out of Michael's book and let's talk about why the absolute smartest thing you can do for your PPC right now is probably to just grab a coffee, step back, and leave it alone.We'll see you in The PPC Den!

Send us Fan MailThis discussion centers on fostering a workplace culture where employees are empowered to use ai automation to replace aspects of their roles, ultimately boosting employee productivity. The goal is to prepare for the future of work by equipping staff with advanced ai skills, leading to significant business growth. Leadership plays a crucial role in implementing these strategies effectively.Stop guessing which Amazon PPC tasks should be automated. Get a real growth plan before bad bid rules drain your ad budget: https://bit.ly/4jMZtxu#AmazonPPC #AmazonSellers #AmazonFBA #PPCAdvertising #aiforbusiness Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - AI Culture for Growing Teams00:34 - What to Automate First in Business01:19 - Amazon PPC Macros and Bulk Sheets02:18 - Why PPC Automation Breaks Often03:20 - AI Bid Rules for Bulk Sheet Changes04:02 - SEO Tasks AI Can Handle05:07 - Teaching Staff to Use AI Well-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail Kevin Sanderson discusses the future of work and the impact of artificial intelligence on employment. He addresses concerns about ai job replacement, emphasizing the need for strategic thinking to remain relevant in the evolving landscape. This video offers career advice for navigating the changes brought by ai news and trends.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonSellers #ArtificialIntelligence #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYX-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us Fan MailThis video breaks down the recommended approach for a successful Amazon product launch, focusing on initial ad campaigns. Learn how to set up your amazon ppc with auto and broad campaigns to understand search terms and drive incremental sales. The goal is to optimize your amazon advertising campaign strategy right from the start for effective amazon ppc optimization.If launch ads are eating budget without ranking gains, get a real Amazon PPC campaign plan before the next dollar gets spent: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonFBA #AmazonAds #AmazonSellers #AmazonProductLaunchWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - 5 Amazon PPC Campaigns for Launch00:57 - Competitor ASIN Targeting Campaigns01:28 - Low and Medium Budget Launch Plan02:16 - Price Range and Competitor Research03:14 - Brand Terms and PPC Structure04:55 - Organic Rank and Search Term Placement05:52 - Search Volume and 30 to 45 Day Ranking-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow Claude Skills, CLI vs MCP and Token Discipline with Ritu Java | Seller Sessions SEO Description Ritu Java and Danny McMillan on building agentic skills, choosing CLI over MCP, plan mode discipline and the short window to ship before token costs reset. Episode Summary Week 4 of the month, Go With The Flow, and Ritu Java is back from her travels. The world has shipped fast since the last episode: Codex 5.5, Claude 4.7, an Amazon Ads MCP and a fresh round of panic over the rumoured removal of Claude Code from the $20 plan (it was a 2% AB test, not a rollout). Ritu and Danny use the noise to make a sharper point: this is the moment to stop chasing models and start building repeatable systems on the platform you have already chosen. Ritu walks through the three eras of PPC Ninja's automation stack. Apps Script bulk file generators three years ago, Netlify hosted UI apps last year, and now agentic skills that her team chats with in plain English to produce upload ready Amazon bulk files. The same shift applies to data: BigQuery accessed through the Google Cloud CLI rather than through MCP, because CLI is leaner on tokens and works better when the job is heavy on data rather than tool surface. Danny mirrors the move with his event-ops CLI for WordPress, WooCommerce, Stripe and FooEvents reconciliation, and his four tier ExtractFlow cascade (HTTP, headless, stealth, agentic) that bypasses the limits of any single browser tool. The second half is a discipline talk. Plan mode every time. Push back on the first plan because Claude over engineers by default. 30% of your time on workflow scaffolding so the other 70% can be real building. The 21 day Claude rule: when a shiny new tool fires the dopamine, wait 21 days before refactoring around it. Left brain tasks (counting, SQL, deterministic logic) belong in scripts. Right brain tasks (judgment, creativity, hypotheses) belong in the model. Mix them inside a single skill. Skills are micro pieces of your workflow, not magic, and Claude can write them for you from an existing SOP. Key Topics The three eras of PPC Ninja automation: Apps Script, Netlify UI apps, agentic skills CLI vs MCP: when to choose each and why CLI is more token efficient for data heavy work Token economics, the rumoured $20 plan change and why it was a 2% AB test The short window before subsidised tokens get repriced Plan mode discipline and the "push back on plan one" rule Danny's 30 / 70 framework: workflow scaffolding vs building The 21 day Claude rule for resisting tool churn Left brain vs right brain task design inside a single skill The PPC Ninja "5 Whys" skill: deterministic SQL plus non deterministic hypotheses Claude.md, Gemini.md, Skills.yaml and the emerging Agents.md standard Skills for beginners: let Claude write them from your SOP Skill cascading: research, article, LinkedIn post, tweets, slide deck in one chain Timestamps [00:01] Welcome back, Week 4 Go With The Flow, Ritu returns from travels [00:17] Codex 5.5, Claude 4.7 and the "no one is writing code anymore" reality [02:01] Ritu on the three eras of PPC Ninja automation [02:42] Era 1: Apps Script bulk file generators in Google Sheets [03:46] Era 2: Netlify hosted UI apps with input fields [04:48] Era 3: Agentic skills, the bulk file skill trained on Amazon templates [06:22] Cloud talking to BigQuery through the Google Cloud CLI [07:00] Danny: what is a CLI and why it matters for token use [08:00] Amazon Advertising MCP vs CLI based access to the same data [09:33] WordPress horrible to drive via MCP, easy via CLI [10:00] Danny's event-ops CLI: tickets, food tickets, WooCommerce, Stripe reconciliation [12:13] ExtractFlow four tier cascade: soft, medium, stealth, agentic [13:46] Why CLI for the heavy stuff, MCP for the soft touch [14:13] AWS CLI: chat to Claude, push HTML blog posts live in two minutes [15:33] The overwhelm problem and the 5,000costbehindthe5,000costbehindthe100 plan [17:35] The $20 plan rumour: it was a 2% AB test, not a rollout [19:38] Build repeatables, not one offs [20:38] Danny: pick a platform and stop chasing benchmarks [21:16] The 21 day Claude rule for new tools [22:16] Plan mode every time, push back on plan one, get the second plan [23:02] Why am I building it, who is it for, what am I building [23:30] The 30 / 70 split: workflow scaffolding vs real building [25:13] Why long six to fourteen hour Claude runs are usually inefficiency [27:12] Compounding 1% a day across a year [27:47] "I build the things that build things" [28:00] Architecture vs apps: filling the gaps between A and B [29:06] Left brain vs right brain task design [30:01] Why throwing 80/20 at a sales drop diagnosis fails [31:33] The PPC Ninja 5 Whys skill: deterministic plus non deterministic in one flow [34:32] Claude.md, Gemini.md, skills.yaml and the agents.md standard [40:53] Beginners: let Claude write the skill from your SOP, use the interview pattern [42:39] Skill cascading: URL to research to article to LinkedIn post to tweets to slides [44:42] Mixing deterministic and non deterministic inside a single skill [45:39] Wrap up, signal to noise, who is it for Key Takeaways Pick a platform and stop chasing models. A new model ships every week. Time spent benchmarking is time not building. Double down on Claude (or whichever you chose), use the 21 day rule, and let the ecosystem catch up to the shiny thing in your feed. CLI for heavy work, MCP for soft touch. MCP loads tools and skills into context and burns tokens. CLI uses programs already on your machine. For data heavy jobs (BigQuery, AWS, WordPress at scale), CLI wins. For light cross app workflows, MCP is fine. Build repeatables, not one offs. Subsidised tokens will not last. The 100planreportedlycostsAnthropic100planreportedlycostsAnthropic5,000 to serve. Spend the window building scaffolding that compounds, not 14 hour vibe coding runs. Plan mode every time, then push back. Claude over engineers by default. Generate the plan, then say "you have over engineered this, although I want it elegant, go back and review." Plan two is the one you start from. 30% on workflow, 70% on building. Each new dependency, MCP, skill or repo you add to your workflow compounds across every future project. Stop building only the apps. Build the things that build the apps. Left brain in scripts, right brain in the model. Counting, SQL, deterministic logic belongs in Python the moment you can offload it. Save the model for hypotheses, judgment and creativity. The PPC Ninja 5 Whys skill mixes both inside one flow. Skills are micro pieces, not magic. Take an SOP, ask Claude to interview you with decision panels, and let it write the skill. Then cascade skills together: URL to research to long form article to LinkedIn post to tweets to slide deck. Notable Quotes "Instead of doing one offs, it is time to build repeatables. The more people can learn that skill now, the better it will be, because a year from now you may not have access to the same tokens." Ritu Java "If you see something and it looks sexy and it has sex and sizzle and your dopamine is screaming to go after it, wait 21 days. Either Claude will have it, or someone will have a repo, and you can combine it." Danny McMillan "Always use plan mode. Never accept plan number one. Tell Claude: you have over engineered this, although I want it elegant, go back and review. Then start from plan two." Danny McMillan "I build the things that build things. I build the scaffolding the team needs so they can build on top of it." Danny McMillan "Spend 30% of your time on your workflow and 70% building. The 30% compounds across every project." Danny McMillan "If we just hand six months of ad, organic, ranking and SQP data to Claude with no structure, it is going to mess up. It will give you an 80/20 you are not satisfied with, because it is not equipped to handle that volume without scaffolding." Ritu Java "WordPress is horrible to work with through MCP. It falls over all the time. CLI can be amazing for certain things." Danny McMillan Resources Mentioned PPC Ninja : Ritu's Amazon PPC software and agency, base for the BigQuery + CLI stack discussed Claude Code : Anthropic's CLI for Claude, the primary surface used in the episode Anthropic Claude : Claude 4.7 referenced as the current model OpenAI Codex : Codex 5.5 mentioned as the rival shipping fast Google Gemini CLI : Referenced as a sibling agent surface (Gemini.md) Google BigQuery : PPC Ninja's central data warehouse Google Cloud CLI (gcloud) : The CLI Claude uses to talk to BigQuery Amazon Advertising MCP : Amazon's official MCP server for ads data, referenced as the MCP comparison point AWS CLI : Used by Ritu to publish HTML blog posts to ppcninja.com from a Claude chat Netlify : Hosting layer for PPC Ninja's previous era of UI based apps WordPress and WooCommerce : Backbone of Danny's event-ops CLI FooEvents : Ticketing plugin that lives behind WooCommerce in the event-ops flow Stripe : Source of the card fee variation Danny reconciles via CLI ExtractFlow / CloudExtract : Danny's four tier extraction cascade (HTTP, headless, stealth, agentic). Open repo Playwright : The default browser automation tier inside ExtractFlow Agents.md : Emerging AI agnostic instruction file standard alongside Claude.md and Gemini.md Sequential Thinking MCP : The MCP Danny invokes when asking Claude to step through analysis Hosts Danny McMillan : Host of Seller Sessions, founder of DataBrill, building AI native tooling and CLI based workflows for Amazon sellers. Website: https://sellersessions.com LinkedIn: https://www.linkedin.com/in/dannymcmillan Ritu Java : CEO and co founder of PPC Ninja, Amazon PPC software and agency. Specialises in automation, BigQuery pipelines and agentic workflow design. LinkedIn: https://ca.linkedin.com/in/ritujava Website: https://www.ppcninja.com What's Next Next week: Ritu and Danny pick up routines and the new Claude scheduler. In 8 days: Seller Sessions Live 2026 in London on 9 May. Last week to lock in any final discounts. About Seller Sessions Seller Sessions is the leading podcast for serious Amazon sellers, hosted by Danny McMillan since 2017. Go With The Flow is the weekly automation strand where Danny and Ritu Java work through agentic flows, MCPs, CLIs and skills, in real time, on the same stack their teams ship every week. Episode published: 1 May 2026 Series: Go With The Flow (Week 4 of the month) Keywords: claude skills, claude code, cli vs mcp, mcp model context protocol, claude 4.7, codex 5.5, amazon ppc automation, bigquery cli, agentic workflows, plan mode, token optimisation, claude.md, agents.md, ppc ninja, ritu java, seller sessions podcast, go with the flow

New AI-powered audio summaries for product detail pages, Helium 10 has a brand-new most-requested feature on Keyword Tracker, and new Kindle advertising placements. We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon's new generative AI-powered audio feature synthesizes product summaries and reviews to make shopping easier https://www.aboutamazon.com/news/retail/amazon-ai-shopping-features-hear-the-highlights Kindle eReader lockscreen ads now available through Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/kindle-e-reader-lockscreen-ads-now-available-through-adsp/ Seller Café appointments for New Seller Summit are now live https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0ZXQk5UTE05NVVMRkdM Sign up for the Prime Day Webinar: https://streamyard.com/watch/qUmtMXiMKvKt That wraps up this week's Weekly Buzz. Whether it's AI changing how shoppers discover products, new ad placements opening up new awareness opportunities, or Helium 10 rolling out powerful new automation, the sellers who adapt early are the ones who win. Keep testing, keep optimizing, and keep building momentum. We'll see you next week to find out what's buzzing. In episode 517 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:45 - New AI-Powered Audio Feature on Product Pages 03:45 - New Amazon PPC Keyword Tracker Automation 08:27 - Kindle E-Reader Lock Screen Ads Available for DSP 10:45 - Catch Amazon Hijackers Fast with Helium 10 (Strategy of the Week) 13:16 - Seller Cafe Appointments Now Live for Seller Summit 14:23 - Prime Day Strategies Webinar

Today, we're excited to welcome back Mansour Norouzi to dive even further in the best PPC Ad strategies working on Amazon today.Mansour is the Partner and Director of Advertising at Incrementum Digital, where he leads high-performance PPC Management strategies for 7- and 8-figure Amazon brands managing millions in monthly ad spend.  He also has his own brand that he manages as a seller.Highlight Bullets> Here's a glimpse of what you would learn…. Advanced Amazon PPC strategies for product launching and rankingImportance of conversion rates and product differentiationCase study insights on launching low-priced productsCampaign structure and budget allocation for effective PPC managementDifferences in ad placement strategies for high-conversion vs. exploratory productsUtilizing Amazon tools for analyzing conversion rates and keyword performanceStrategies for managing PPC with limited budgetsLeveraging long-tail keywords for improved rankingApproaches for optimizing mature products and managing TACoSThe role of AI tools in enhancing PPC campaign management and data analysisIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mansour Norouzi, director of advertising at Incrementum Digital. Mansour shares advanced, data-driven Amazon PPC strategies for launching and ranking products, emphasizing the importance of conversion rates, focused keyword targeting, and campaign structure. He explains how to use Amazon's analytics tools to optimize ad spend, discusses tactics for both new and mature products, and highlights the growing role of AI tools like Claude and OpenClaw in e-commerce workflow optimization. The episode concludes with actionable takeaways for effective Amazon advertising.Here are the 3 action items that Josh identified from this episode:Own and Understand Your DataBuild your own data warehouse.Analyze at the keyword level, not just high-level reports.Ensure data is clean and categorized for AI-driven insights.Tailor Your Launch StrategyKnow if your product is a commodity or differentiated.Adjust your PPC and placement strategy accordingly.Use conversion rate benchmarks to guide your approach.Mature Product MindsetDon't chase every keyword—focus on those that matter.Use broader keywords for profitable sales, not ranking.Accept that some keywords will never be winners for your product.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Brand Metrics": "00:10:39""Product Opportunity Explorer": "00:11:46""Search Query Performance": "00:12:46""Helium 10": "00:25:03""Amazon Advertising Console": "00:42:55""Claude": "01:04:47""OpenAI's Gemini": "01:05:43""Open Claw": "01:05:43"Books and Influencers"The E-Myth by Michael Gerber": "00:00:57""Ellis Whitehead": "01:02:55"Videos"Ecomm Breakthrough YouTube Channel": "00:12:51"Templates"Keyword Research Template": "00:46:52""Search Query Performance Template": "00:51:29"Key Concepts and Strategies"Exact Match Campaigns": "00:19:52""PPC (Pay-Per-Click) Advertising": "00:20:18""Conversion Rate": "00:20:18""Long Tail Keywords": "00:28:38""Auto Campaigns and Phrase Campaigns": "00:38:56""Understand Your Data": "01:02:55""Product Launch Strategy": "01:03:00"Episode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area:Josh Hadley 00:00:00  None of this that we're talking about is magic. Like, if you always do this, this will always happen. That's not the way it works. You have to have a conversion r...

Send us Fan MailAmazon PPC bulk operations tutorial showing how to optimize bids, lower ACoS, and manage campaigns using bulk sheets for better ad performance.If ad spend is slipping out of control, get a full PPC breakdown and fix what's wasting money now: https://bit.ly/4jMZtxuLearn how to analyze bulk file data, adjust keyword bids, pause poor campaigns, and improve Amazon ads efficiency with simple PPC changes. Step by step bulk operations guide covering campaign filters, performance metrics, and bid updates to control Amazon advertising costs.Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - What Are Amazon Bulk Operations00:40 - How to Access Bulk Sheets in Ads Console01:16 - Setting Date Range for PPC Data Analysis01:43 - Understanding Bulk File Data Fields02:28 - How Operation Column Works for Changes03:04 - Finding High ACoS Keywords to Fix03:33 - When to Pause or Negate Keywords04:06 - Adjusting Bids Using Bulk Sheets04:49 - Setting Updates Correctly in Bulk File05:20 - Uploading Bulk File Changes to Amazon05:51 - Why Bulk Operations Save Time in PPC-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw#AmazonPPC #AmazonAds #BulkOperations #ACoS #EcommerceMarketingSupport the show

Amazon can make your sales chart look healthy while your bank account tells a different story. We sit down with John Klein, CEO and lead Amazon strategist at Online Brand Growth, to get brutally practical about what it takes to scale profitably on Amazon without relying on hype, hacks, or endless ad spend. We dig into what separates strong Amazon brands from the ones that slowly fade: building demand beyond Amazon through omnichannel marketing, keeping a steady cadence of meaningful new product launches, and measuring the few metrics that actually move the needle. John explains why sessions and conversion rate are the early signals, how buy box loss and unauthorized resellers quietly drain revenue, and why stockouts and compliance downtime are margin killers you have to design systems around. We also talk about using business intelligence tools to see true SKU-by-SKU profitability, plus quick audit wins like reimbursements Amazon may owe you and inventory age management that avoids expensive storage and low-inventory penalties. On the paid side, we break down a lifecycle approach to Amazon PPC that keeps you from living on a breakeven treadmill. John shares the logic behind a healthier organic-to-paid mix, how Search Query Performance data guides smarter keyword decisions, and TACoS benchmarks that help you protect profit as you grow. We close with where AI is already useful in modern e-commerce operations, from research and listing optimization to reporting and automated account health checks. If you want a cleaner, more predictable path to Amazon growth, subscribe, share this with a seller friend, and leave a review so more operators can find it. What's the one Amazon metric you're going to start tracking weekly?How to connect with Jon?Website: https://www.onlinebrandgrowth.com/YouTube: https://www.youtube.com/@onlinebrandgrowthYTInstagram: https://www.instagram.com/onlinebrandgrowth/Facebook: https://www.facebook.com/people/Online-Brand-Growth/61579553361931/Linkedin: https://www.linkedin.com/in/jon-klein-5489724b/Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

A seller in an unexpected niche and a Chinese entrepreneur who once farmed in Africa reveal how Chinese Amazon sellers think, launch products, build brands, and compete today. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley Sutton sits down with two China-based Amazon sellers whose stories are anything but ordinary. Freeman Cui is a Helium 10 employee and seven-figure seller who first saw Amazon's potential while working around the bondage products niche, while Yohan's path to e-commerce began after farming in Namibia. Their backgrounds are unusual, but the lessons they share are highly relevant for any seller trying to understand the global Amazon landscape. Freeman gives listeners an inside look at how many Chinese sellers really operate today. He openly discusses the reputation Chinese sellers have for black hat tactics, but explains that the environment is changing fast. Account crackdowns, tax pressure, and a more mature Amazon marketplace are forcing more sellers to think long-term. He also breaks down how he built a seven-figure business while working a full-time job, leaning on diversification, smart keyword targeting, and careful ad spend instead of trying to chase only the biggest keywords. Yohan brings a completely different perspective. After years in Africa working first as a translator and then as a farmer, he returned to China in 2020 and got pulled into e-commerce by the freedom it offered. He shares how he helped grow the Bont brand, why roller skate wheels became a winning product, and how he approaches launches today through a mix of Amazon PPC, website traffic, and social media promotion. Like Freeman, he stresses that long-term brand building matters far more than shortcuts. What makes this episode stand out is how both guests flip the usual narrative. Instead of only talking about why Western sellers fear Chinese competition, they explain what Chinese sellers admire about US and European brands: better storytelling, stronger marketing, and deeper customer understanding. The message is clear: the future belongs to sellers who build real brands, know their audience, and play the long game. This episode is a reminder that strategy, not stereotypes, is what wins on Amazon. In episode 744 of the Serious Sellers Podcast, Bradley, Freeman, and Yohan discuss: 00:00 - Introduction 00:30 - Bradley Sutton Introduces The China Special 01:13 - Freeman Cui's Background In Advertising And E-Commerce 03:03 - How Freeman First Got Into Amazon 04:17 - Starting An Amazon Brand During COVID 05:20 - Freeman's Role At Helium 10 And China Seller Insights 06:22 - The Truth About Black Hat Tactics In China 07:49 - Tax Crackdowns And Compliance Challenges For Chinese Sellers 09:13 - Freeman's Marketplace Expansion And 7-Figure Growth 11:04 - Freeman's Amazon Launch Strategy And Keyword Targeting 14:33 - What Chinese Sellers Fear About U.S. Brands 17:18 - Yohan's Journey From Farming In Namibia To Amazon 20:23 - Yohan's First Products And Building The Bond Brand 22:18 - How Yohan Uses Helium 10 To Launch And Track Products 24:29 - Yohan's Product Launch Strategy Using PPC And Social Media 28:26 - Factory Concerns, Brand Building, And Protecting Market Share 29:27 - What Chinese Sellers Admire About American Sellers

Send us Fan MailAmazon Marketing Cloud audience strategy for new to brand buyers using competitor ASIN targeting.Every brand owner should prioritize new-to-brand buyers for sustained brand growth. This video guides you through creating effective amazon ads to target new customers. By optimizing your ppc strategy and focusing on specific audience segments, you can significantly boost customer acquisition and expand your brand's reach.Book a call with My Amazon Guy and get a direct action plan for your brand: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Why new to brand buyers matter00:30 - Using Amazon Marketing Cloud for audience building01:03 - Creating a custom AMC audience01:31 - Using ads agent without SQL skills02:01 - Choosing competitor ASINs to target02:57 - Reviewing the first audience setup03:47 - Understanding audience structure and filters04:49 - Improving audience with better inputs05:13 - Adding 180 day repeat browser filter06:04 - Using brand names and merchant IDs07:06 - Finalizing and applying the audience07:29 - Running competitor targeting ads08:00 - Expanding with category and keyword targeting-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw#amazonppc #amazonmarketing #amazonmarketingcloud #amazonadsSupport the show

In this episode, learn how to manage Amazon PPC more efficiently with smarter bid rules, better keyword discovery, and practical insights on when AI can actually improve your strategy. Managing Amazon PPC can feel overwhelming fast, especially once your account grows beyond a handful of campaigns. In this episode of the AM/PM Podcast, Bradley Sutton and Carrie Miller break down how they approach PPC in a practical, scalable, and rooted-in-real-seller-experience way. Instead of managing Amazon advertising through trial and error, they walk through the systems, prep work, and decision-making that help them manage hundreds of campaigns without spending all day inside Seller Central. One of the biggest takeaways is that great Amazon PPC starts before the first campaign ever goes live. Carrie explains why relying only on auto campaigns to discover keywords is often an expensive mistake, especially for new products. She shares how sellers can use competitor research, reverse ASIN lookups, and keyword validation to find terms that are both relevant and realistic to rank for. Rather than chasing the biggest keywords right away, the smarter move is often to start with lower-competition long-tail phrases, build traction there, and then work upward into broader, more competitive search terms. Bradley then shifts the conversation into how mature products can unlock new advertising opportunities through Search Query Performance data through Helium 10's Search Query Analyzer tool, campaign structure, and keyword harvesting. He explains how to separate campaigns by purpose, such as performance, research, auto, and ASIN targeting, so each one plays a specific role. From there, winning keywords and ASINs can be moved into stronger manual campaigns, while poor performers can be paused or added as negatives where appropriate. The episode also covers dayparting, account audits, and budget adjustments for major events like Prime Day, giving sellers a framework for making smarter decisions instead of reacting blindly to spend. What makes this episode especially valuable is its focus on building repeatable Amazon PPC systems. Bradley explains how custom bid rules in Helium 10 Ads help him gradually lower ACoS, protect profitable keywords, and manage a large account in a fraction of the time manual optimization would take. He also shares when AI makes sense and when it does not, arguing that smaller sellers often need structure more than automation. The bigger message is clear: successful Amazon advertising is not about constantly tinkering or throwing money at campaigns. It is about having the right foundation, the right data, and the discipline to optimize with intention. For sellers who want more control, more efficiency, and better long-term Amazon PPC performance, this episode delivers a roadmap worth applying right away. In episode 514 of the AM/PM Podcast, Bradley and Carrie discuss: 00:00 - Introduction 00:55 - Why PPC Success Starts Before Launching Campaigns 03:11 - How Carrie Finds Realistic Keywords To Target 08:01 - Prime Day Keyword Research Using Historical Data 09:46 - Finding Out-Of-Stock Competitors For PPC Insights 11:55 - Using Search Query Performance For Mature Products 18:34 - Bradley's Amazon PPC Campaign Structure 21:44 - Keyword Harvesting From Auto And Broad Campaigns 26:42 - Negative Keyword Rules And Pausing Poor Targets 31:19 - Helium 10 Ads: Bid Templates, Dayparting, And PPC Account Audits 38:39 - How To Increase Budgets For Prime Day And Big Events 40:06 - Bradley's Custom Bid Rule Strategy For Lowering ACoS 50:02 - When AI Advertising Makes Sense For Sellers 57:08 - Case Study: Lowering ACoS With Rule-Based PPC Management

Send us Fan MailAmazon PPC cost per click vs cost per acquisition explained, including Amazon ads bidding, impressions, conversion rate, and pay-per-sale risk.Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxuThis video explains why cost per click is still the safer option for most Amazon sellers. It breaks down how Amazon ads use impressions, clicks, relevance, and conversion rate to decide what gets shown. It also explains why pay-per-sale or cost per acquisition models can be risky when there is not enough data behind the account.Want free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon Ads Charged on Sales Question00:42 - Cost Per Acquisition vs Cost Per Click01:39 - Amazon Experiments and Conversion Rate02:18 - Why Pay Per Sale Can Limit Impressions-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw#AmazonPPC #AmazonAds #CostPerClick #AmazonAdvertisingSupport the show

How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide. :moneybag: Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it look like when two childhood friends turn a side hustle into an eight-figure global brand? In this episode, Bradley Sutton sits down with Samuel Loo and Singchuen Chiam, the co-founders of Naoki Matcha, to unpack how they went from selling generic glass teapots to building one of the most recognizable matcha brands on Amazon. Their story starts in Singapore, stretches into Japan's tea-producing regions, and becomes a masterclass in patience, product-market fit, and long-term brand building. Sam and Sing did not stumble into success overnight. Their first products were fragile, generic, and easy to copy, forcing them to rethink the kind of business they really wanted to build. That search led them to matcha, a category with higher barriers to entry and far greater complexity than a typical private-label product. Instead of sourcing from a marketplace and calling it a day, they had to knock on digital doors, travel to Japan, build supplier relationships, refine taste profiles, and learn how to create a product customers would come back for again and again. Their growth was slow at first, but their commitment to quality and feedback gave them a durable edge. As the brand grew, so did its sophistication. They expanded from Amazon into other marketplaces, built teams across Singapore and Japan, invested heavily in in-house creative, and began thinking beyond Amazon PPC into upper-funnel channels like Meta, DSPs, and TikTok. They also shared how Naoki Matcha navigated the recent matcha shortage without major price hikes, using strong supplier relationships and careful supply chain planning to stay in stock while competitors struggled. It is a reminder that real brand power is not just built through ads and listings, but through trust, consistency, and operational depth. This episode is a powerful example of what can happen when founders play the long game. Sam and Sing did not chase shortcuts. They built slowly, learned deeply, and stayed obsessed with product quality as they scaled into an eight-figure business. For sellers who want to move beyond quick wins and build something that lasts, this conversation shows that the biggest advantage is not speed. It is discipline, vision, and the willingness to keep improving long after the first sale. In episode 743 of the Serious Sellers Podcast, Bradley, Sam, and Sing discuss: 00:00 - Introduction 01:05 - Meet The Founders Of Naoki Matcha 03:25 - Their First Amazon Product Before Matcha 04:28 - Why They Chose Matcha As The Long-Term Play 07:18 - Slow Early Growth And The Mindset That Kept Them Going 08:40 - Finding Japanese Suppliers Through “Digital Door Knocking” 10:23 - Expanding From Amazon USA To Other Marketplaces 12:30 - Why TikTok And Brand.com Are The Next Growth Channels 14:42 - The In-House Creative Strategy Behind The Brand 16:31 - How They Navigated The Matcha Supply Shortage 21:20 - Upper Funnel Marketing And Growing Branded Search 35:04 - Supply Chain Control, Factory Relationships, And Future Growth Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Send us Fan MailJoin Noah Wickham from My Amazon Guy as he discusses current amazon ppc strategy and answers audience questions on managing brands effectively. This session covers screen shares of Amazon Ads dashboards, focusing on audience targeting, performance metrics, and search impression share. Learn about optimizing your amazon advertising campaigns and discover the best approaches to amazon sponsored ads.Stop guessing your ad strategy, get a real breakdown of what's draining your budget and fix it fast: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceStrategy #AmazonSellerTips #PPCAdvertisingWant free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - PPC Overview and Common Questions00:52 - Understanding Cost Per Click Basics02:13 - Suggested Bid vs Actual CPC Explained03:33 - Bid Adjustments and Top of Search Strategy04:33 - Low Profit Margin and PPC Strategy05:31 - High CPC Examples and Profit Impact07:08 - ACOS vs TACOS Explained Clearly08:43 - Brand Metrics and Funnel Breakdown10:38 - Amazon Marketing Cloud Audience Targeting12:02 - Fixing Low Awareness with New Audiences13:40 - Turning Consideration Into Purchases15:18 - Cart Abandon Strategy for More Sales17:01 - Keyword vs Audience Targeting Shift18:24 - Top of Search Strategy and Impression Share21:03 - Combining Audience and Bid Adjustments23:18 - New Product PPC Launch Strategy25:22 - Declining Demand and Rising CPC27:05 - Campaign Optimization Time and Bulk Files28:33 - PPC Budget Strategy by Month--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

You can have the best product in the world and still lose to someone with decent offers and relentless visibility. That's why this conversation with Chris Seminatore hit so hard for us. Chris is the founder of Get Geofencing, and he's built a seven-figure geofencing agency by focusing on one unfair advantage most brands ignore: physical location as a signal of real buying intent.We break down geofencing in plain English, from putting a digital boundary around a place to using programmatic advertising to reach the people who actually visited that location later on the web and in apps. We also dig into practical ecommerce use cases, including how Amazon sellers can drive outside traffic to listings, why that matters as Amazon PPC gets more competitive, and how to pick the exact stores and venues that match your niche. Chris shares creative guidance that keeps ads simple and direct, plus how Connected TV advertising can build familiarity before you follow up with targeted display for clicks.Then we go deeper on the stuff most marketers won't say out loud: competitor targeting that stays ethical, why “unsexy” industries like funeral homes and plasma centers can quietly outperform trendier markets, and how to validate fast with a $1,000 marketing test and clear performance benchmarks. Chris also shares hard-earned lessons on building a remote team, screening vendors, and protecting your business systems.If you're serious about location-based marketing, geofencing, programmatic ads, and measurable customer acquisition, you'll get a playbook you can apply this month. Subscribe for more, share this with a friend who's stuck on paid ads, and leave a review with the one location you'd fence first.How to Connect with Chris?Website: https://www.getgeofencing.com/YouTube: https://www.youtube.com/@getgeofencingUSAInstagram: https://www.instagram.com/getgeofencing/Facebook: https://www.facebook.com/chrisgetgeofencingLinkedin: https://www.linkedin.com/in/chrisseminatore/X/Twitter: https://x.com/getgeofencingReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live. Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy's Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy. The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC. Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today. In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss: 00:00 - Introduction 00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon 01:57 - Carrie Miller's Amazon Seller Story And Helium 10 Journey 04:38 - The Goal Of The Outsourced To Optimized Series 05:34 - The Fear Of Taking Control Of Your Own Ads 06:41 - Why Keyword Context Matters More Than Chasing Low ACOS 08:54 - How Helium 10 Ads Simplifies Optimization 10:45 - The 3 Ways To Manage Amazon Ad Bids 12:32 - The $60,000 Campaigns That Were Accidentally Turned Off 15:14 - Why Simple Ad Creative Can Outperform Expensive Videos 20:12 - Why Outsource To Optimize Worked For Carrie 23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja

Send us Fan MailKevin Sanderson shares expert advice on navigating Amazon PPC during a new product launch, especially in a crowded market. He emphasizes a smart amazon product launch ppc strategy that involves targeting longer-tail keywords to gain initial traction, rather than immediately competing for high-volume terms. This approach helps in how to beat competition by building competitiveness gradually and optimizing your overall ppc amazon strategy for sustained growth on amazon.Stop guessing your PPC strategy and get a clear action plan built for your product launch today: https://bit.ly/4jMZtxu#AmazonPPC #PPCStrategy #AmazonAds #EcommerceGrowth #productlaunches Want free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:02 - PPC launch strategy in saturated categories00:18 - Why long tail keywords matter first00:42 - Paid ads vs organic clicks explained01:15 - Why organic results are getting pushed down01:42 - Simple PPC campaign structure that works02:15 - Keyword grouping and budget control tips02:45 - Why overcomplicating PPC hurts performance--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. We'll see you Inside the Badger Den!

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

Today, we are talking about a massive misconception in the Amazon advertising world: the hyper-prioritization of Total ACoS.First things first, I will always argue it should be called ACOTS (Ad Cost of Total Sales), but terminology aside, using this metric purely as a PPC goal is fundamentally broken. The biggest flaw we cover in this episode is how product-level Total ACoS ruins your math, specifically because of Other SKU Sales. When you look at paid sales for a product ad, you're actually looking at sales generated for every SKU in your catalog. Instead of making misinformed cuts, we need to think full-funnel. In this episode, I break down exactly how to approach your Amazon PPC strategy for 2026. We discuss why you must track organic visibility alongside PPC visibility, how to use your Search Query Performance dashboard to monitor market share, and why you should be evaluating your Total ACoS at the Parent-Child family level using the Purchased Product Report.We'll see you in The PPC Den!

Send a textEveryone talks about this Amazon PPC strategy but does it actually work?In this video, Noah reviews a popular approach from Darren  @FBA-Elite   and breaks down the real impact of using only exact match campaigns, small ad budgets, and beginner PPC setups. Some ideas make sense while others can slow down growth.Watch the full video to see the full breakdown and what Amazon sellers should actually do when launching PPC.Need help with Amazon PPC or scaling your product? Book a call with us: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #EcommerceTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps00:00 - Why Sellers Asked for This Amazon PPC Review01:07 - Reviewing Darren FBA Elite's Beginner Strategy02:12 - Exact Match Only Campaigns Explained03:23 - Why Exact Match Can Still Waste Money04:01 - Starting Bids and Budget Problems04:39 - Why £5 Per Sale Is Too Low06:24 - Launch Costs, CPC, and Sales Goals07:07 - When to Pause Keywords After 20 Clicks08:44 - Helium 10 Xray and Competitor Keyword Research10:25 - Cerebro Filters and Search Volume Rules12:15 - Cutting Weak Keywords and Grouping Campaigns13:40 - Average CPC and Conversion Rate Math15:12 - Organic Ranking, Listing Relevance, and Sales Velocity16:43 - Why Broad and Phrase Match Still Matter17:20 - Campaign Setup and Why Auto Campaigns Matter19:12 - Bid Settings, Daily Budgets, and Scaling Limits20:02 - Final Review of the Strategy and Best Lessons22:17 - Negations, Budget Reality, and Closing Thoughts--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Want to know how to grow sales in the top 10 Amazon categories?In this episode of That Amazon Ads Podcast, we break down the exact Amazon PPC strategies, KPIs, and metrics that actually matter for each niche.Most sellers are applying a one-size-fits-all Amazon PPC approach and misreading their performance data completely.We cover LTV for supplements, return rate-adjusted ACoS for apparel, Q4 share of voice for toys and games, review velocity for electronics, influencer strategy for beauty and sports, and ecosystem building for tools and home improvement.If you are serious about how to grow sales in the top 10 Amazon categories and stop burning ad budget on the wrong metrics, watch this all the way through.Drop a comment if you want a follow-up episode on category-specific campaign structure!

GFA 484. Basil Zaidi of Make Brands Big breaks down Amazon's Halo sales data, placement modifier mistakes, and SKU-level budget allocation — plus why emerging Asian brands should sell direct on Western marketplaces before signing distributors.

GFA 484. Basil Zaidi of Make Brands Big breaks down Amazon's Halo sales data, placement modifier mistakes, and SKU-level budget allocation — plus why emerging Asian brands should sell direct on Western marketplaces before signing distributors.

Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but their organic sales actually decreased year-over-year.They dive deep into the real reasons behind this frustrating scenario, exploring whether aggressive ad spend is truly cannibalizing organic placements or if there are other hidden factors at play, such as shrinking overall search volume or overspending on highly dominant branded keywords. It is a common fear for Amazon sellers and PPC managers alike, but the reality of how the algorithm balances paid and organic traffic is rarely straightforward. To help you navigate this exact problem, the guys break down the actionable strategies and metrics you need to measure true ad incrementality.We'll see you in The PPC Den!

Send a textAre you wasting ad spend on Amazon due to low click-through rates?This video identifies common Amazon PPC mistakes that prevent conversions, such as incorrect targeting and generic ad copy. We explain how these issues lead to poor ad performance and show you how to improve Amazon click through rate effectively. Learn how to optimize your Amazon ads for better results and boost your Amazon PPC CTR.Get help improving your Amazon listings and conversion rate with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #AmazonMarketing #EcommerceTips #AmazonAdvertising--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0--------------------------------------------------------------------------Timestamps00:00 – What Is Amazon CTR and Why It Matters00:30 – Where to Find Brand Analytics01:10 – Understanding IAP Funnel (Impressions to Purchases)01:50 – How to View CTR by Category and ASIN02:00 – Finding CTR Inside Campaign Manager02:40 – Checking CTR by Campaign03:10 – How to Download Reports to Track Over Time03:40 – Using CTR Data to Spot Funnel Drop-Off________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget.In this episode of That Amazon Ads Podcast, Stephen, Andrew and Carly break down the 5 category traits to determine your Amazon Ads strategy for any vertical you sell in.From contribution margin and customer LTV, to consideration windows, AOV, and brand loyalty — every category on Amazon plays by completely different rules.We'll show you why a 500% ACoS can actually be profitable, when DSP and Sponsored Brands are worth every penny, and how the right Amazon PPC strategy can transform your campaign performance by category.Whether you're a brand owner, freelancer, or agency, this is the framework you've been missing.

Are your Amazon ads “broken” or is it something else? In this episode, we share a simple audit that reveals what's really killing performance and the first fix that usually changes everything. Most sellers assume Amazon PPC is the problem when the real bottleneck is often the offer. In this episode, Carrie Miller and Destaney Wishon walk through a quick, repeatable way to diagnose what's actually holding growth back: bids, campaign structure, or your product detail page. The goal isn't “optimize everything.” It's to identify the one thing that's breaking performance and fix that first.   Destaney starts with Amazon Advertising's Brand Metrics Dashboard to compare your conversion rate and traffic vs your category. If your conversion rate is below the category median, PPC can drive clicks all day and still struggle—because you're paying for traffic your listing can't convert. She explains how category selection matters (sometimes you need to go broader to get better benchmarks) and why seasonality and market share shifts can fool you if you only look at your own numbers.   From there, the audit shifts into Amazon PPC fundamentals: avoid messy structures like mixed match types without a harvesting system, duplicative campaigns, and multiple ad groups that wreck budget control. The recommended approach is to use one campaign, one ad group, organized by strategy (traffic/rank vs. efficiency/profit). Then bid optimization becomes simpler: focus on the highest-spend targets first, make changes using the right attribution window (not hour-by-hour panic), and allocate budget intelligently—Sponsored Products as the core spend, with Sponsored Brands kept within a reasonable performance range. Stop guessing and start auditing. Hit play, run the same checklist on your account, and you'll know exactly what to fix first so your next Amazon PPC change actually moves the needle.   In episode 497 of the AM/PM Podcast, Carrie and Destaney discuss: 00:00  – Introduction 01:00 – Are Your Amazon Ads Broken (Or Is It The Wrong Fix?) 02:21 – Start Here: Amazon Advertising Brand Metrics Dashboard 03:00 – PPC Only Works If Your Listing Converts 04:04 – Conversion Rate vs Category Median 05:22 – Traffic Opportunity: Detail Page Views vs Category 08:36 – Category Median vs Category Top 10:37 – Red Flag: Mixed Match Types Without Keyword Harvesting 13:28 – Structure Fix: One Campaign, One Ad Group  14:52 – Bid Optimization: The 80/20 Method 25:22 – How Often To Adjust Your Amazon PPC  28:17 – Budget Split: Sponsored Products vs Sponsored Brands 32:01 – Branded vs Non-Branded Budget

Humans vs. AI?! Marketing by Emma's Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings.   Alexa+ now available to everyone in the US—and free for Prime members https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us For our Helium 10 New Feature Alerts: Black Box now lets you paste or upload lists of ASINs (not just UPC/GTIN/EAN/ISBN) in Product Identifiers, up to 500, depending on your Helium 10 membership. This makes it easier to quickly research large sets of competitor or wholesale products in one search.   Drive brand awareness and engagement with Brand+ using Amazon Ads, now available to all globally https://advertising.amazon.com/en-us/resources/whats-new/drive-brand-awareness-and-engagement-with-brand-plus/ In our Strategy of the Week, Carrie explains how influencer-driven UGC videos can boost Amazon conversions and visibility, then shows how Helium 10's Influencer Finder for TikTok and Amazon helps you find creators already posting in your niche (and their social links) to outreach. This tool is available to Helium 10 Diamond users. Want access to the Amazon and TikTok Influencer Finder? Upgrade to Helium 10 Diamond and use code SSP20 to get 20% off, then start reaching out to proven creators in your niche today. New features and updates to Amazon's FBA Grade and Resell program https://sell.amazon.com/blog/announcements/fba-grade-and-resell-updates Upcoming Events: Bradley and Shivali will be in Dubai February 12–14 at the Commerce City Center—perfect if you want to meet in person, ask questions, and level up your business. Register for WORLDEF Dubai at http://h10.me/dubai Helium 10's TACoS Tuesday PPC webinar is a live, interactive Q&A where you can get real-time ad strategy tailored to your campaigns from Destaney Wishon. Ready to get live Amazon PPC help? Join us on Feb 10 at 10 AM PST and bring your questions—register now at https://h10.me/ttfeb26 In episode 494 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:43 - Walmart Has Vine? 01:53 - Alexa+ Now Everywhere 04:06 - Bulk Product Research 05:35 - Convert with Brand+ 09:29 - Amazon Influencers 13:00 - FBA Grade and Resell 15:43 - Upcoming Events