Podcasts about product launches

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this Trending Health Series, Vynamic Product Launch leaders will share their experience partnering with teams across the launch journey to provide tips and tricks for leaders to consider adopting in their next launch. For this episode, Everly, Alex, and Felice dive into how companies can establish a strong foundation for their launch by embedding launch excellence into the culture and establishing flexible frameworks to enable teams to be set up for long-term success. To learn more about how we help organizations build or maintain a culture of launch excellence, reach out to  . Please check out our other Launch Excellence Insights on the Vynamic website: Embedding Launch Excellence as a Cultural Mindset & Rethinking Launch Planning: Investing Early for Launch Success – Vynamic LLC    Podcast Tags: healthcare, life sciences, product launch, product launch trends, life sciences trends, launch excellence    Panel – Everly Petruzzelli, Alex Snopko, Felice Walter  Research & Production – Julia Morrison, Adrea Cope, Everly Petruzzelli   Recording & Editing – Mike Liberto, Rachel Skonecki    For additional discussion, please contact us at TrendingHealth.com. 

Wondering whether you should invest in influencer marketing or UGC for your next launch? In this episode, we're going to break it down — what's the difference, what's the actual goal behind both approaches, and how to choose the best option for your next launch.Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a three-part framework that can transform your digital product launches — from creating offers your audience actually wants and building engaged email audiences to implementing marketing that connects rather than sells. Vine Podcast Exclusive! Get your FREE Digital Product Income Calculator from Emily today!     Key Points: Why digital products matter for food bloggers now What are we talking about when we say "digital products"? The 3 reasons your digital product launch didn't succeed Digital products as an evolution, not a one-time effort Be bold and try again       Related Episodes: EP 175: Exact Steps to Create a Digital Product ASAP EP 190: Monetizing Your Expertise Through Digital Products with Jillian Leslie       Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!       Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

Themes I've been seeing in fashion tech recently, new companies to try, and who's hiring! From Search, personalization, and curation. Job Board: Fashion and FoundersFollow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Podcast Website: fashionandfounders.comVictoria TikTok: @vfsmith11Podcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersVictoria Pickle Closet: @victoriasLocker Links: Locker

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Nate Lagos is the VP of Marketing at Original Grain, a mid-8-figure brand that grew 100% last year, is on pace for 100% growth this year, and has been profitable at every step of the way. Follow him on X at https://x.com/natelagos and listen to his podcast, Tactical & Practical, at https://open.spotify.com/show/5nULM2GckoiJp7rri3kYt1?si=44dbbadd43df44bd.//What does it really take to double an 8-figure e-commerce brand — profitably? In this conversation, Nate Lagos, VP of Marketing at Original Grain, shares exactly how their team scaled 100% year-over-year without sacrificing margin — through smart product strategy, aggressive price testing, and relentless marketing fundamentals.We dive into the tactical details behind product development, launch cadence, scaling customer lifetime value, and why price testing is one of the most overlooked profit levers in e-commerce today. Nate also shares how Original Grain is moving upmarket, growing AOV, and creating more profitable customer cohorts without over-relying on paid ads.If you're a business owner, entrepreneur, or e-commerce leader serious about scaling profitably in 2025 and beyond, this episode is a must-watch.//CHAPTER TITLES:1:50 - Conspiracy Theories With Nate5:43 - Core Drive To Financial Growth'11:22 - Product Collaborations16:53 - Product Diversification20:20 -Who Controls The Product Release Schedule 38:00 - The Importance of Price Testing In Your Business//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1667: Jeff Goins encourages readers to stop waiting for clarity and start moving forward by testing their ideas in real life. Instead of endlessly planning or researching, you gain the most valuable insight, what actually works, by taking action, even if it's imperfect. Read along with the original article(s) here: https://goinswriter.com/test-it/ Quotes to ponder: "Clarity comes with action. Not thought." "If you're not sure what to do next, test something." "You don't need to know everything before you begin. You just need to begin." Episode references: The Dip: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 The War of Art: https://www.amazon.com/War-Art-Steven-Pressfield/dp/1936891026 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1667: Jeff Goins encourages readers to stop waiting for clarity and start moving forward by testing their ideas in real life. Instead of endlessly planning or researching, you gain the most valuable insight, what actually works, by taking action, even if it's imperfect. Read along with the original article(s) here: https://goinswriter.com/test-it/ Quotes to ponder: "Clarity comes with action. Not thought." "If you're not sure what to do next, test something." "You don't need to know everything before you begin. You just need to begin." Episode references: The Dip: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 The War of Art: https://www.amazon.com/War-Art-Steven-Pressfield/dp/1936891026 Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your biggest failures were actually the keys to your success? In today's episode, Chris sits down with Brittany Bennett, the founder of Bennett PR—a powerhouse in the health, fitness, and wellness communications space. Brittany's path is anything but linear: from an early career in the fashion capitals of Europe to making her mark in Australia's PR industry, she shares how setbacks, tough work environments, and even toxic workplaces shaped her approach to business and leadership.We dig into her lessons learned—how adversity built resilience, why boundaries matter, and how letting go of negative influences led to growth both personally and professionally. Brittany also opens up about navigating business pivots and the biggest mistakes she sees brands make in PR. Whether you're navigating entrepreneurship or simply seeking motivation to turn obstacles into opportunities, this episode offers invaluable wisdom that'll resonate long after it ends. For more info on Brittanny and her services at Bennett PR, check out:https://bennettpr.com.au/

Bringing a new product to market is no small feat, especially in the B2B manufacturing space, where development cycles are long and expectations are high. In this episode of The Kula Ring, Stu Accola shares his expertise on the nuances of successful product launches, from crafting an effective go-to-market strategy to aligning marketing and sales teams for maximum impact. He breaks down the critical differences between a business case and a go-to-market plan, the importance of customer involvement in product development, and why proof points are often overlooked but essential for building credibility. Whether you're launching into an existing category or creating demand for something entirely new, Stu's insights will help manufacturing marketers refine their approach and drive greater success.

Description:Parker Olson started PodPitch - an AI-powered tool that simplifies outreach for podcast bookings - with no coding experience. Within a year, that company generates 6-figures in monthly reoccurring revenue. And the best part? Parker believes that you can do the same, as long as you can recognize this one thing  . . .In this episode, Parker shares the strategy that he used to identify a niche market, the sales questions he asked during his product launch, and the importance of learning from your failures as an entrepreneur.He also breaks down why bootstrapping gave him more control than traditional business funding, how to get customer retention, and the importance of tracking key metrics in your business. For all aspiring entrepreneurs out there, Parker's insight will change your perspective on sales and product development.Takeaways:- Parker invested his life savings to learn about making money online.- His Twitter account grew to 750,000 followers through strategic content and retweets.- Living in a tent for two years taught him perseverance and focus.- The Forage experience highlighted the importance of a viable business model.- Pod Pitch was born from the need for efficient podcast guest outreach.- Sales techniques are crucial for understanding customer needs.- Asking customers to pay on the spot reveals true interest.- Building a business requires both grit and a sound financial model.- Networking and outreach are key to finding new customers.- Learning from failures is essential for future success. Asking the right questions can shift business direction.- Bootstrapping can lead to more control and quicker decisions.- Understanding your funding approach is crucial for success.- Profitability can take time, even for high-revenue businesses.- Entrepreneurship requires a realistic understanding of challenges.- Effective customer acquisition is key to growth.- Identifying pain points is essential for product-market fit.- Metrics guide informed decision-making in business.- Experimentation is vital in discovering effective marketing channels.- Founders should leverage social media for genuine connections.Tags: Podcasting, Niche Markets, Product Launch, Customer Retention, Business funding, Product DevelopmentResources:- Start Your Business Today:  ⁠https://links.upflip.com/44g3N3T- Connect with Parker: https://www.instagram.com/parkerolson_/?hl=en

Today, we flip the script. Your host, Jon LaClare, takes the guest seat as we dive into his new book, The Perfect Launch System. This comprehensive guide unveils the proven methodology behind his success, offering a blueprint for transforming product launches into market triumphs.95% of product launches fail—often because they lack a structured, effective system for launch and marketing. But at Harvest Growth, we've developed a game-changing approach: the "Perfect Launch System," which has led to an impressive success rate 10x that of other product launch agencies.Through compelling storytelling, Jon shares the pivotal moments that shaped his approach—from his early career as an accountant at Ernst & Young to his transition into marketing, where he worked on major brand campaigns and learned from legends like Billy Mays.Join us as we explore his entrepreneurial journey and the insights gained from interviewing hundreds of founders and launching multiple successful brands. In this episode, Jon distills years of expertise into actionable strategies that can revolutionize the way you launch products and grow your business. In this episode of the Harvest Growth Podcast, we cover:Why traditional launch approaches fail 95% of the time and how to avoid these pitfallsA powerful 3-Phase framework for mastering the full launch process - from idea validation to salesJon's tried-and-proven system for launching a successful new product and preventing the most common product launch mistakesThe power of an iterative approach when launching your product in the digital eraThe critical post-launch analysis that most companies skip, costing them valuable insightsLooking to launch a product, scale, or improve ad performance? Visit www.perfectlaunch.com to unlock the proven system that's helped launch over 300 products and generate over $2 billion in revenue. Discover how brands like OxiClean became household names and the strategies we use at Harvest Growth to find and convert customers.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

E-commerce seller Kate Bray shares how she turned a personal problem into a likely 8-figure Amazon product. Learn her unique launch strategy in this inspiring episode! Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate's expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate's story is a testament to transforming personal needs into entrepreneurial triumphs.   In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere.   Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don't miss the insights and strategies shaping the future of e-commerce and innovation. In episode 441 of the AM/PM Podcast, Kevin and Kate discuss: 00:00 - Amazon E-Commerce Success Story 00:25 - Unique Product Solving Women's Problems 03:13 - E-Commerce Journey From Nursing Student 08:53 - Navigating the Amazon Community 11:26 - Creating a Vibrant Company Culture 19:42 - Culture of Openness and Positivity 23:20 - Entrepreneurial Inspiration and Product Development 24:12 - Innovating Period Pain Relief Products 30:56 - Building Email List From TikTok Success 34:54 - Launching and Scaling E-Commerce Success 37:43 - Successful Product Launch and Marketing Strategy 43:07 - Creativity and Validation in Fashion 44:11 - Innovative Period Pain Relief Business 45:28 - Website Conversion Through Education and SEO 49:32 - Amazon Selling Course Recommendation 50:00 - Kevin King's Words Of Wisdom

In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break down real-life examples from companies like Rhode, Range Rover, and Saratoga to give you insights on how to elevate your content and add real value. Thanks for tuning in and don't forget to drop a comment!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Keynote addresses aren't just for big brands. This episode explores why companies like Apple and Taco Bell use them to introduce new products and how you can leverage the same strategy—no matter the size of your business.Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resourceswww.paulfalavolito.comExclusive 7 Minute Leadership Merchlinktr.ee/paulfalavolitoBookstore:Get your copy on Amazon: https://bit.ly/48J8zFGGet your copy at Book Baby: https://bit.ly/3P8iFsUFor the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAVhttps://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiwSubscribe and listen to all of my podcast shows:The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation PodcastThe DailyPfav

Send us a textThis is big. For the first time, a new product is being launched on the 6 Ranch Podcast (actually two new products from Spartan). AND we are announcing an opportunity for three people to join me next year at Avon Valley Safaris in New Zealand for a week of hunting with many species available. Check out the new gear from Spartan hereCheck out Avon Valley Safaris here

Matt Looney from Bass Cat Boats walks through the process of the new Bass Cat Lynx STS launch at the Bassmaster Classic this past week.

Send us a textLearn how to spend your Amazon PPC budget wisely and avoid common mistakes sellers make when launching new products. Steven Pope explains why investing in broad match campaigns and auto campaigns can be a smarter choice for new sellers on a tight budget.Get smarter with your PPC spending. Download our proven Amazon PPC guide: https://bit.ly/4irYvH1#AmazonPPC #AmazonSellers #AmazonAdvertising #EcommerceTips #AmazonFBAWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Why PPC Strategies Are Often Conditional00:23 - The Budget Mistake New Sellers Make01:10 - How to Spend PPC Budget Wisely on a New Product01:50 - Why Auto and Broad Match Campaigns Are Ideal02:38 - The $144K Mother's Day Product Launch Success03:26 - The Power of Broad Match Keywords for New Sellers04:18 - Why Exact Match PPC Might Be a Bad Idea in 202505:31 - PPC Strategies for Established Brands06:10 - The Value of a Master Keyword List07:00 - Avoiding Keyword Cannibalization in PPC Campaigns08:00 - Why You Shouldn't Cancel Working Campaigns-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, the FBA University boys discuss what to expect from your next Amazon product launch!

What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236). In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content, and turned testers into paying customers—all without an expensive photoshoot. What You'll Learn: ✔️ How Trisha set clear goals for her promotion. ✔️ Her process for recruiting testers & collecting UGC. ✔️ How she monetized her email list & converted testers. ✔️ Why UGC outperforms a polished photoshoot. Related Links: Check out Trisha's jewelry at www.trishaflanagan.com Check out Jane's podcast here: https://fashionbrainacademy.com/category/podcasts/ Why Jane Hamill Loves The Product Tester Strategy https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/ A 6 figure start-up strategy that you can use even if you've already launched. https://thesocialsalesgirls.com/a-6-figure-start-up-strategy-that-you-can-use-even-if-youve-already-launched-episode-81/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

We catch up with a wild crew at the 2026 FOX Factory product launch. Guests Rick Stroble (Race Manager for Fox Factory), Chris Burandt, Tony Jenkins, David McClure and Carl Kuster join host Ryan Harris.

Key aspects of product development, such as recognizing a true market opportunity, structuring teams for new market pursuits, and proving ROI when launching a new product are unpacked in this episode with Inessa Lurye as Holly Hester-Reilly's guest.  Inessa Lurye, as the Senior Director of Product and head of Women's Health at Hinge Health, identified a substantial market gap and shares her journey of developing a virtual program that has now served over 30,000 women. She has held product leadership roles at venture-funded startups, government agencies, and large corporations, and holds an MBA from Harvard Business School, an MPP from the Kennedy School, and a BA from Swarthmore.  During product development, Inessa and her team focused on fostering empathy and understanding among team members through direct customer interactions. This episode emphasizes the significance of collaboration, innovation, and customer-centric approaches in product management and development. The conversation also touches on strategies for dealing with difficult stakeholders and addressing their concerns proactively.   Resource Links Follow Inessa on LinkedIn Visit the Hinge Health website Celebrate Inessa's 2023 Product Management Leader of the Year Award Follow Holly on Twitter Follow Holly on LinkedIn Visit the Product Science Group website Explore Product Science Workshops and Courses  Quotes from Inessa:"So initially we had a really focused, dedicated tiger team before any engineering was staffed... We were speaking [to] members or potential members, like really doing in-depth research to understand this space."  "We integrated the measurement of baseline data around pain and symptoms and specific patient reported outcomes... into our initial application to get a baseline and then into our app experience."  "We had our pelvic floor physical therapists and Hinge Health... a group of clinical specialists who are PTs that work with the product team to develop new products."  Lab Notes Lab Note 602.1: Great product leaders use all of the product science principles to succeed  (29:16) Lab Note 602.2: Include a subject matter expert on your cross-functional team for a tighter feedback loop (30:50) Lab Note 602.3: Evidence comes from customers, forums, and subject matter experts  (33:11) Lab Note 602.4: When your buyers aren't your users, make it easy for buyers to see the outcome (34:11) Lab Note 602.5: Simple tools can incentivize customer touchpoints for an outsized impact (36:57) Lab Note: 602.6: Spend the most time on your biggest naysayers  (39:11) View the transcript and the full episode description on the Product Science Podcast website here.Ready to elevate your product leadership game? Dive deep into practical solutions for real-world product challenges. Register now: https://www.productsciencegroup.com/services 

Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He's an experienced sales and business development professional focused on helping the world's largest advertisers understand how eCommerce and digital marketing impact their brands. Before ProductWind, Tim was an Affiliate Partner at Pattern, guiding partnerships and driving global eCommerce sales for brands. In this episode… Navigating eCommerce conferences can be a frustrating experience. While networking opportunities are abundant, many presentations fail to provide authentic, actionable insights, leaving attendees wondering if these events are worth the investment. How can professionals maximize their time at these gatherings and extract real value beyond surface-level discussions? Digital commerce expert Tim Wilson believes in building strong relationships and strategically leveraging AI-driven tools. He suggests that professionals should focus on unstructured networking opportunities, such as impromptu meetups and informal discussions, rather than relying on scripted presentations. Additionally, he emphasizes the importance of training retail algorithms well in advance of major sales events to ensure optimal product visibility.  In this episode of The Digital Deep Dive, Tim Wilson, the Chief Revenue Officer at ProductWind, joins Aaron Conant to discuss maximizing networking opportunities in the eCommerce space. Tim shares product launch strategies, the importance of data security in AI, and how the financial landscape will impact eCommerce brands in the future.

We're experimenting and would love to hear from you!In this episode of 'Discover Daily', we begin with a tease from Apple CEO Tim Cook. His message on X that  "there's something in the air" has sparked speculation about new MacBook Air models featuring the M4 chip. These potential upgrades include a 25% boost in multi-core CPU performance, enhanced AI capabilities, and improved features like a 12MP Center Stage camera and Wi-Fi 6E support. Apple's shift to a more subtle announcement strategy marks a departure from their traditional product launch approach.We also delve into the world of AI economics with Chinese startup DeepSeek's claim of a theoretical 545% cost-profit margin for its AI models. While this figure is based on calculations involving their V3 and R1 inference systems, real-world factors significantly reduce actual revenue. DeepSeek's aggressive pricing strategy and low development costs have sparked debate within the tech community and impacted AI-related stocks.The episode's main focus is the discovery of vast "gold hydrogen" reserves beneath 30 U.S. states, as revealed by a groundbreaking USGS map. This natural hydrogen, formed through a process called serpentinization in geological formations known as rift-inversion orogens, could revolutionize clean energy production. The abundance and widespread distribution of these reserves may accelerate the transition to sustainable energy sources, potentially reshaping the global energy landscape and creating new economic opportunities in regions with significant deposits.From Perplexity's Discover Feed:https://www.perplexity.ai/page/apple-air-product-teased-QhTieZlcTwWodiMLzGzP3ghttps://www.perplexity.ai/page/deepseek-s-theoretical-545-mar-_vk4xxCjSt.tLxQJCoU2sghttps://www.perplexity.ai/page/massive-gold-hydrogen-reserves-kRgxDixrTJCI1W17S2zcbw**Introducing Perplexity Deep Research:**https://www.perplexity.ai/hub/blog/introducing-perplexity-deep-research Perplexity is the fastest and most powerful way to search the web. Perplexity crawls the web and curates the most relevant and up-to-date sources (from academic papers to Reddit threads) to create the perfect response to any question or topic you're interested in. Take the world's knowledge with you anywhere. Available on iOS and Android Join our growing Discord community for the latest updates and exclusive content. Follow us on: Instagram Threads X (Twitter) YouTube Linkedin

Listen in as our Marketing Product Advisory Council offers tips and tricks for sharing the March products with customers and VIPs. Be sure to take notes – this podcast is loaded with great tips! Mystery Host How-To: https://theresource.norwex.com/wp-content/assets/specials/2022/01/files/23400_Mystery_Host_Flyer_US_CDN.pdf

Send us a textIs your Amazon product launch actually working? Running out of stock, getting reviews, and ranking up are all signs of success., but what happens next? Learn how to keep momentum, increase sales, and decide whether to merge ASINs.Get our Amazon PPC guide and start improving your ads today https://bit.ly/419pOQ3#AmazonSales #EcommerceTips #AmazonFBA #AmazonSellerWatch these videos next:The Reason You're Losing on Amazon: https://www.youtube.com/watch?v=sQkjfTkECIc&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=12Creating Parentages with Flat File on Amazon in 2025 https://www.youtube.com/watch?v=Zk8xOa3E0JM&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=13-----------------------------------------------Need help with your listing? Let us fix it!: http://bit.ly/3B1LvHtNeed expert advice? Book a FREE call with us today: http://bit.ly/3B3HMJATimestamps00:00 - Is Your Product Launch Successful?00:16 - Signs That Your Product is Doing Well00:50 - Running Out of Stock: Good or Bad?01:30 - How to Increase Sales After Launch02:00 - Fixing Click-Through & Conversion Issues02:40 - The IAP Funnel for Better Amazon Sales03:30 - Should You Merge ASINs?04:00 - Why Reviews Aren't Everything04:30 - Selling on Amazon Can Be Easier!----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the Maverick Mompreneur Podcast, Ashley gets into the essential roadmap for launching your first digital product. Building on last week's episode, she offers a granular approach to ensure your launch is not just successful but also a learning experience, whether it's your first or fifth. Ashley emphasizes the importance of validating your product idea through market research and audience engagement, ensuring that your offer addresses a real need. She breaks down the process into actionable steps, from defining your unique selling proposition to creating a compelling sales page that converts. You'll learn how to build a pre-launch audience, strategize your launch approach, and effectively communicate with your audience to maximize sales. The episode also covers the critical post-launch analysis, helping you understand what worked and what didn't, so you can continuously improve your strategy. Plus, Ashley shares insights on how to enhance the lifetime value of your customers and keep them engaged with your brand. Tune in for practical tips, real-life examples, and encouragement to embrace the journey of launching your digital products with confidence and clarity. 1. Validating Your Product Idea 2. Defining Your Offer 3. Building Your Pre-Launch Audience 4. Creating a High-Converting Sales Page 5. Planning Your Launch Strategy 6. The Big Launch and Sell 7. Analyzing and Optimizing Post-Launch   Mentioned in This Episode: Low Ticket Passive Online Business Bundle (podcast listener exclusive!!) [FREE DOWNLOAD] Low Ticket Funnel Structure Guide Low Ticket Toolkit Method ($17) Brand & Online Business Toolkit ($22) Maverick Society(Ashley's Coaching Membership!) business, entrepreneurship, marketing, online business coaching, passive income online.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple's Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Roborock: Roborock takes care of the cleaning, so you can do more of what you love. This February, save $200 on the Saros10 and Saros10R vacuums during the Open Sale—12.5% OFF from February 10th to 16th. Don't miss out! New episodes of 9to5Mac Daily are recorded every weekday. Subscribe to our podcast in Apple Podcast or your favorite podcast player to guarantee new episodes are delivered as soon as they're available. Stories discussed in this episode: Apple teases special product launch coming February 19 Netflix shows start appearing in Apple TV app unified Watchlist TikTok set to return to App Store tonight ahead of new iPhone launch next week Listen & Subscribe: Apple Podcasts Overcast RSS Spotify TuneIn Google Podcasts Subscribe to support Chance directly with 9to5Mac Daily Plus and unlock: Ad-free versions of every episode Bonus content Catch up on 9to5Mac Daily episodes! Don't miss out on our other daily podcasts: Quick Charge 9to5Toys Daily Share your thoughts! Drop us a line at happyhour@9to5mac.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show.

The new products for 2025 have been flying off the shelf here at the shop! We're amped to watch all of you grow and have success with them! How will you be incorporating them in your property this year? What are the NEW prodcuts? Clutch Clover - Unique ANNUAL Clover blend, great for summer plots.Landing Strip - Varities of Millet and Sorghum great for Duck impounds. 3-way Grainz - Three Varaties of Grains, Winter Wheat, Winter Rye, and Oats. Alfalfa PounderBuckwheat PounderJoin the DOMAIN NATION! https://www.facebook.com/groups/237376515984184Be catch full episodes of Beers N Bucks check it out wherever you listen to podcasts.https://beersnbucksporcast.buzzsprout.com/Sponsored By Hop & Barrel Breweryhttps://www.facebook.com/hopandbarrelbrewingwww.domainoutdoor.com

In this episode—Part 3 of our launch series—we're talking about what to do when your launch doesn't go as planned. Whether your event underperformed, technical issues derailed your webinar, or attendance was low, I'm sharing the mindset shifts and recovery steps that will help you bounce back and get creative again. In this video, you'll discover: • How to give yourself the space (24 HOURS) to process a flop • The importance of reviewing your metrics and debriefing with your team • How to shift your focus from past mistakes to present opportunities • My personal strategy for turning setbacks into a springboard for your next launch Missed our earlier episodes? Check out Episode 117 on Live Launches and Episode 118 on Evergreen Launches on our Podcast, Blog, and YouTube Channel. EP #117: https://youtu.be/TKzvVyZWi8I  EP #118: https://youtu.be/xkb6BIdLxmU  Watch this episode on Youtube: https://youtu.be/xkb6BIdLxmU Join My Social Sales System Masterclass: Learn exactly what to post on social media to turn strangers into paying clients—fast. Get access to templates and proven strategies that get inbound leads without the long wait!

It's that time of the year again! In this episode, Dave will be revealing the winners (a couple of which you might not have expected) of last year's survey to find out the Best Amazon Seller Software across five categories: Product and Keyword Research PPC Management Reimbursement Services Repricing Tool Product Launch and Marketing On top of that, he'll be talking about why some categories have lost market share overall, the significant shifts in software usage among sellers, and what he's surprised to see in the results. Let's get right into it: Timestamps:  00:00 - Introduction to the 2024 Software Poll Results 02:09 - Repricing Software Insights 05:59 - Reimbursement Software Trends 06:28 - PPC and Advertising Software Overview 09:48 - Product Launch and Marketing Software Changes 12:39 - Keyword Tracking and Research Software Dynamics 17:21 - Conclusion and Future Predictions To check out the full breakdown of our results, head over to our blog post of the Best Amazon Software of 2022.  Don't forget to leave us a review over on iTunes if you enjoy content like this. Happy selling and we'll talk to you soon!

In this episode of the podcast, host Dan Hafner interviews Grady Teske, a seasoned expert with over 250 B2B tech launches under his belt. Grady shares invaluable insights on effective product launches, marketing strategies, and building sustainable distribution channels. Key Points: Distribution is King: Grady emphasizes the importance of building and owning distribution channels. He argues that focusing on distribution often leads to better product outcomes than obsessing over product perfection. Consistent Launching: Rather than aiming for one perfect launch, Grady advocates for multiple, iterative launches. This approach allows for continuous learning and improvement. Data Capture and Engagement: A crucial aspect of successful launches is capturing user data and maintaining ongoing communication with your audience. Grady stresses the importance of owning your user database. Leveraging AI in Marketing: Grady discusses how AI can automate analytics, assist in content creation, and even manage aspects of marketing. He predicts the rise of client-specific AI agents in the near future. Content Strategy: Creating high-quality, intent-driven content is vital. Grady advises using platforms like Reddit, Quora, and YouTube for long-tail SEO benefits and building authority. Community Engagement: Utilizing community platforms like Product Hunt and partnering with influential community members can significantly amplify reach during launches. Podcast Marketing: Grady highlights how podcast appearances can be effective for building authority and should be integrated with other marketing efforts. If you're ready to take your product launches to the next level, start by evaluating your current distribution channels. Visit gradytesky.com to learn more about Grady's fractional CMO services and Rising Tides agency. Don't forget to subscribe to his newsletter for free insights on building systems that become businesses. Remember, keep building and launching – the simpler and faster you can create and launch products, the better off you'll be in this era of rapid innovation.

What are the biggest product marketing missteps that can derail your strategy, and how can you avoid them for greater success?Join hosts  Chuck Moxley and Nick Paladino as they dive into the common pitfalls in product marketing and the lessons learned from them. Chuck and Nick explore how missteps like misaligned messaging, poor market fit, and a lack of customer insight can impact even the best-laid plans. In this Episode:The critical role of customer understanding and market research.How the disconnect between product management and marketing can derail launches.Break down of real examples of product marketing fails, and the takeaways for your strategy.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter!

In this episode, Jamie and Jaeden discuss the company Friend and its companion AI pendant, which has faced delays in shipment. They explore the controversial purchase of the domain name friend.com, the functionality and potential use cases of the pendant, and the challenges of launching tech products. The conversation highlights the viral marketing success of Friend and the implications of AI technology in everyday life. Chapters 00:00 Introduction to Friend and AI Technology 01:15 The Controversial Purchase of Friend.com 03:09 Viral Marketing and Publicity Impact 04:34 Use Cases for Wearable AI Technology 07:17 Delays in Product Launch and Development 10:31 Conclusion and Community Engagement AI Hustle YouTube Channel: https://www.youtube.com/@AI-Hustle-Podcast Our Skool Community: https://www.skool.com/aihustle/about Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠

In this episode of Tech Sales Insights, Randy Seidl is joined by Dave Greenberger, VP and Head of North America at CHEQ, to discuss the intricacies of building effective go-to-market strategies for new product launches. Sponsored by Titan X, the episode delves into outbound sales effectiveness, customer engagement, and the role of culture in sales execution. Dave shares insights on leveraging sales ops, identifying product-market fit, and the importance of continuous learning and adaptation in sales. The episode also highlights tools like Gong and ZoomInfo that are instrumental in their sales processes. Together, Randy and Dave provide valuable lessons from Dave's extensive experience in tech sales and startup environmentsKEY TAKEAWAYSImportance of Hard Work and Culture: Emphasis on a culture of constant learning, adaptation, and hard work for successful product launches and enterprise sales.Sales Ops and Technology: Vital role of sales operations and leveraging technologies like Gong and ZoomInfo for better sales performance and forecasting.Channel Partnerships: Strong partnerships and utilizing channels are crucial, especially when selling to large enterprises.Customer Focus: Ensuring customer satisfaction and iterating based on feedback is essential for achieving product-market fit.Complacency in Sales: The importance of avoiding complacency and continuously striving for improvement and additional insights within sales processes.Coaching and Training: Leveraging tools like Gong for coaching and training is pivotal, using structured programs and methodologies.Mentorship: Value of having mentors and learning from experienced professionals in the field.Goal Setting: Implementing structured goal-setting frameworks for personal and professional growth can drive sustained success.QUOTES"The thing that separates the good from the great is just continuing to go that little extra mile.""You need a whole machine and sales ops and a set of analysts that are throwing data in your face, testing every intuition you have.""When you can go at the high range and people still spark their interest, that's when you know you start to got something."Find out more about Dave Greenberger through the link/s below:https://www.linkedin.com/in/davidgreenberger/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

Is launching dead? In a market that more distrusting (and more distracted) than ever, many people seem to think that launching either no longer works or is no longer worth the effort of lower than ever show up and conversion rates. But as Shannon Matson notes, every time you look at the sun to the west, she's launching again – because it's working for her. But howwwwww?! *Shakes fist wildly at the sky*In this episode, I'm sitting down with Shannon to break down her insanely creative, Taylor Swift-inspired launch that brought in over $134K selling self-study courses in a market where that's getting harder to do. Shannon's opening up her big, brilliantly strategic brain to share all the spicy deets on how she blended out-of-the-box approaches, with what felt authentic to her, with tried-and-true tactics in order to drive sales. Let's get into it!What's inside this episode:The strategic reason Shannon ran a 4-week "Eras Tour" themed launch with a surprise encore weekShannon's method for saving a ton of time while also boosting sales (that could help you launch back-to-back without burning out)The personalized approach Shannon used to access additional revenue she might have otherwise been leaving on the tableWhat the market shift toward support and accountability means for your offersHow to stand out in a saturated market without discounting your valueHow to use storytelling, pop culture trends, or whatever feels authentic to YOU to make your sales process unique, aligned, and effectiveAbout Shannon: With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.Now, she's the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.Connect with Shannon: On Instagram @thesocialbungalow (to snag your spot in her "Becoming Known" masterclass, DM the word "MAKEOVER")On the web at thesocialbungalow.comConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

It's time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It's not about perfect systems or polished strategies. Instead, it's about creating a solid foundation with deep, holistic preparation that sets you up for lasting success.Sherry Ward joins us to share how launching with impact requires more than just a checklist. It's about going inward, healing, and connecting with your audience on a meaningful level. We'll explore how letting go of control and embracing imperfection can help you launch high, without burnout.Plus, Sherry reveals how storytelling is the secret ingredient to building trust and authenticity, especially in a world where AI often dominates. You'll learn how to connect with your audience in a way that's real and relatable.The key to a successful launch isn't just about hitting numbers. It's about building relationships that matter. So, let's dig into what it takes to go deep, build trust, and nail your product launch KPI. 0:02:10 - Sherry Ward discusses her journey and her expertise in launching authors and projects0:05:00 - The importance of a holistic approach to launching, blending heart with systems0:07:20 - Going deep to launch high: The value of inner work and healing in successful launches0:11:00 - How storytelling in copywriting can help make genuine human connections0:16:10 - Sherry explains the deeper purpose behind launching people, not just products or services0:19:40 - The ongoing journey of learning and growth, avoiding the trap of perfectionism0:23:10 - Surrendering control and the value of letting go to embrace the unknown0:27:00 - Tips for letting go of control: Practical steps for high achievers to try0:30:30 - Sherry's upcoming event, Christian Creators 360, and how to connect with her and her bookConnect with Sherry at www.squaretreepublishing.comCheck out www.ChristianCreators360.comFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

From my "8-Episode Remake for 2025" from my original podcast mini series I launched back in 2020 that turned Selling on Amazon with Andy Isom into one of the top Amazon podcasts in the world.    In this episode, I break down one of the biggest lessons I've learned in my Amazon FBA journey: Execution beats ideas—every time.   When I first started, I thought success came from finding a groundbreaking product idea. But I quickly realized that even an average product can outperform a "genius" one if you execute better than everyone else.   I'll share my early mistakes, the mindset shift that changed everything for me, and a step-by-step approach to choosing and launching products in 2025.   You'll learn why waiting for the perfect idea is holding you back, how to identify opportunities in "ordinary" products, and what great execution actually looks like on Amazon today.   Key Topics Covered:   Why execution matters more than the product idea How to identify high-potential "ordinary" products Practical steps to out-execute your competition   All My Resources: https://www.andyisom.com

Revolutionizing Skiing: E-Ski Mountaineering with Nicola Colombo and E-Skimo at CES Show 2025 E-skimo.swiss About the Guest(s): Nicola Colombo is the CEO of E-Skimo, a Swiss company at the forefront of innovation in the ski industry. With a rich background in the software industry and several successful ventures under his belt, Colombo recently shifted his focus to tangible products with E-Skimo. Under his leadership, the company has developed a groundbreaking electric assisted ski mountaineering device that is set to revolutionize the way people experience skiing. He is an avid skier and outdoor enthusiast eager to expand the accessibility of skiing and outdoor sports through technological advancements. Episode Summary: In this exciting episode of The Chris Voss Show, host Chris Voss explores the revolutionary field of electric ski mountaineering with Nicola Colombo, CEO of the Swiss company E-Skimo. The episode dives into the innovative realm of technology-assisted skiing, focusing on E-Skimo's latest product—an electronic ski solution designed to make uphill climbs and traverses effortless, while maintaining a thrilling downhill experience. Inspired by the success of e-bikes, this innovation brings advanced sensor technology and sleek design together to enhance the skier's journey up to four times faster than traditional methods. Throughout the episode, Colombo shares the inspiration behind E-Skimo, pointing out the growing demand for more accessible outdoor winter sports and the environmental considerations that drive the design process. Aside from improving ski transport, the device offers data-driven insights that can enhance skiing skills via personalized feedback. This amalgamation of technology promises to transform skiing experiences fundamentally, providing accessibility to previously unused snowcapped areas and bringing a new dimension to ski enthusiasts worldwide. Key Takeaways: Revolutionary Ski Technology: Introducing the world's first electric-assisted solution for ease in ski mountaineering, allowing skiers to climb slopes with less effort and enjoy seamless downhill rides. Inspiration from E-Bikes: Similar to the e-bike's rise in popularity, Colombo envisions this technology broadening skiing's appeal by reducing physical barriers. Data-Driven Ski Improvement: The E-Skimo device offers skiers personalized data to improve skill, providing a virtual instructor-like experience. A Vision for Accessibility: By reducing dependence on ski lifts and costly infrastructure, E-Skimo aims to open up skiing to more natural, unobstructed environments. Product Launch and Future Plans: Set to be retail-ready by next winter, E-Skimo plans to expand collaborations with other ski brands to distribute this cutting-edge technology. Notable Quotes: "Why not bring the same technology that made e-bikes so popular into the ski industry?" "It's not a personal ski lift, it's an assistance that reduces the effort so you can go farther and higher up." "The idea was sparked when I took some friends skiing and realized the uphill barrier was too heavy." "We believe our product will help promote a more wellness-oriented lifestyle by making skiing more accessible." "Imagine having a virtual instructor helping you ski better; that's the experience we want to offer."

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.  She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers. Topics discussed in this episode:  Why understanding your product's unique selling point is crucial for marketing success How PPC campaigns can reveal unexpected use cases and target audiences What Amazon's AI (Rufus) can tell you about your product listing gaps Why sellers should give their product launch at least 90-120 days before declaring failure How rebranding and repositioning can dramatically improve product performance What metrics to analyze when a product launch isn't working Why comprehensive market research precedes successful product launches How agencies like PPC Farm help sellers diagnose and fix marketing  challenges What Amazon's changing landscape means for new and existing sellers Why omnichannel presence is more important than ever for e-commerce brands Links & Resources Website: https://www.ppcfarm.com/LinkedIn: https://www.linkedin.com/in/carly-mcmillen/Instagram: https://www.instagram.com/theppcfarm/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3yxvudf8MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.  Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford welcomes Bruce Buffer, the iconic voice of the UFC. Buffer shares his journey from managing his brother, Michael Buffer, to becoming a renowned UFC announcer. He discusses the origins of his catchphrase "It's time," the UFC's growth, and his strategic approach to branding and marketing. Buffer also highlights memorable moments in his career, his relationship with UFC president Dana White, and his new business initiatives aimed at helping athletes build their personal brands. The episode underscores Buffer's passion, dedication, and entrepreneurial spirit.TAKEAWAYSBruce Buffer's career journey as the voice of the UFC.The origins and significance of his catchphrase "It's time."The growth and evolution of the UFC as a dominant force in combat sports.Memorable moments and highlights from Buffer's time in the octagon.The importance of branding and marketing in the mixed martial arts industry.Bruce Buffer's personal philosophy on business and life.The culture and lifestyle surrounding UFC fans.Insights into his relationship with UFC President Dana White.The business landscape of mixed martial arts and its financial impact.New business initiatives aimed at helping athletes build their personal brands. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Spencer Rascoff's career is a masterclass in navigating crises. After co-founding the travel site Hotwire, the 9/11 tragedy devastated the travel industry. Spencer helped steer the company through this crisis, leading to its $685 million sale to Expedia. He then co-founded Zillow, guiding it through the 2008 housing crash and growing it to a $20 billion market cap. His third venture, Pacaso, a luxury vacation home co-ownership platform, launched just before the pandemic. Despite initial fears about shared spaces, the crisis increased demand for second homes, helping Pacaso achieve unicorn status. In this episode, Spencer shares with Ilana his hard-earned insights on navigating the highs and lows of startup life and turning crises into opportunities. Spencer Rascoff is a serial entrepreneur, investor, and business executive best known for co-founding Hotwire, Zillow, and Pacaso. As the founder of 75 & Sunny Ventures, he mentors and invests in startups, aiming to democratize access to business opportunities and innovation. In this episode, Ilana and Spencer will discuss: (00:00) Introduction  (02:03) His Early Exposure to Entrepreneurship (04:13) Building Strong Work Ethic in High School (06:07) Spencer's Path from Banking to Startups (07:21) Founding Hotwire and the Impact of 9/11 (09:47) The Hard Truths of Building Startups (11:47) What It Takes to Keep Going During a Startup Crisis (13:58) How Zillow's ‘Zestimate' Led to Its Explosive Launch (17:52) Balancing Speed and Quality in Product Launches (20:50) Zillow's Mobile-First Strategy That Won the Market (25:35) How Zillow Thrived During the 2008 Mortgage Crisis (28:40) Leading Zillow with Empathy and Teamwork (32:49) Why Spencer Left Zillow at Its Peak (33:58) The Fast Rise of Pacaso Amid Pandemic Fears (37:29) How Pacaso Is Opening Up to Retail Investors (38:20) Spencer's Mission to Build Accessible Ventures (41:53) The Secret to His Success Spencer Rascoff is a serial entrepreneur, investor, and business executive best known for co-founding Hotwire, Zillow, and Pacaso. He served as CEO of Zillow, leading the company through the 2008 housing crisis and growing it to 4,500 employees and $3 billion in revenue. In 2015, Spencer co-wrote and published his first book, Zillow Talk: Rewriting the Rules of Real Estate, and in 2017, he was named the Most Powerful Person in Residential Real Estate by the Swanepoel Power 200. As the founder of 75 & Sunny Ventures, he mentors and invests in startups, aiming to democratize access to business opportunities and innovation. Connect with Spencer: Spencer's Website: www.heylibby.ai/spencerrascoff  Spencer's LinkedIn: linkedin.com/in/spencerrascoff  Spencer's Twitter: x.com/spencerrascoff  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

#847 Every niche will be competitive in 2025. With AI sales copy flooding the internet, grabbing people's attention is harder than ever. So what's working in business right now? How do you stand out and launch a new brand? For this special session, I sit down with legend, entrepreneur, and best-selling author Jeff Walker of Product Launch Formula. We're also joined by his son Dan who's become a key figure within the PLF empire. That's right, we're not just getting the best marketing tips for 2025. Jeff and Dan reveal what it's like working together as father and son and how business has strengthened their bond. The Product Launch Formula has generated over a billion dollars in sales for students, so don't miss this powerful chat. We discuss crafting compelling, story-driven launches, niche marketing, fostering deep customer relationships, and adapting to the ever-changing online landscape. Enjoy! Show notes and more at SmartPassiveIncome.com/session847.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Questions covered in this episode: 00:21 Opening Question: Journey into and through product marketing02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 04:29 How do you like to sort through some of the signals to find the right stories to tell to the market? 08:13 How do you empower your team to make informed leaps and how do you build space for them to do it?10:51  How do you collaborate effectively with the rest of the marketing and product teams?14:20 For product marketing professionals seeking to join or currently collaborating with your organization, what key skills and strategic mindset transformations have you identified as critical for individual and team's success and growth?16:43 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out? Want more insights from Kelsey? Check out her Sharebird Profile.Looking to connect? You can find Kelsey here on LinkedIn.

Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of product differentiation in e-commerceStrategies for effective product development and innovationInsights on launching and exiting seven and eight-figure e-commerce businessesThe role of PPC (pay-per-click) advertising in driving sales and visibilityUtilizing AI tools to enhance e-commerce operations and marketingSourcing strategies and the significance of building relationships with manufacturersThe impact of consumer trust in product sourcing, particularly regarding country of originThe necessity of a robust intellectual property strategy for protecting unique productsDiversifying sales channels beyond Amazon for greater control and customer relationshipsThe value of customer feedback and iterative improvement in product developmentIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Create Differentiated Products: Stand out in a crowded market by offering unique products.Robust IP Strategy: Protect your innovations with utility or design patents.Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShazamShopifyAmazon PPCCanvaGoogle AdsGlew.ioPickfuProduct PinionAlibabaUpworkRich Dad Poor DadSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript Area...

What are the keys to building successful cross-functional product launch teams? In this episode hosted by Barbara Bermes, Launch Code Project CPO and Author James Whitman shares insights from his research on how the best companies introduce new offerings. He discusses the importance of trust, governance structures, and aligning product, sales, and engineering teams to overcome common reasons for product launch failures. Whitman provides case studies of both successful and failed launches, highlighting the critical role of cross-functional collaboration and a continuous product introduction mindset.

Listen in as our Marketing Product Advisory Council offers tips and tricks for sharing the January products with customers and VIPs. Be sure to take notes – this podcast is loaded with great tips!

Topics include this week include: Limited-time coupon fee reimbursement for new FBA selection, Drive ad engagement during Black Friday and Cyber Monday, We've updated our A to Z Guide for New Product Launches, Check out the new Consumer Search Trends & Insights Report    In the News: Scott Needham's Podcast episode Accio.com Helium10 Video Series Questions: I've been trying to think of a baby product that's missing in the market and feel like I've found one but the exact thing doesn't exist. If I wanted to create it, can you/your agency help with checking the demand and with designing it? Are you willing to price lower on TikTok than on Amazon? I'm afraid to price lower and potentially hurt Amazon ranking. Question for the Q&A: what is your recommendation for sourcing outside of China? Do you still recommend using Alibaba or are there other platforms that are better for other countries? How do you manage the returns that come back to your house. I feel like I am only getting a small portion of what Amazon is telling me they sent. I remember you mentioned at some point that you're putting your agency focus towards the clothing side of Amazon. Would you still help with other categories?   ⬇️ Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

On today's episode I am speaking with the founders of Stellar Eats, Stella Vanstone and Emma Kula. They have truly perfected at-home baking mixes that are full of clean ingredients and flavor. In the episode we get into their personal journey of starting a business, getting products on retail shelves, the reality of launches, favorite wellness tips, non-negotiables, and much more. This is a great episode if you are looking to start your own business or if you want to level up your wellness routine. Enjoy!To connect with Stellar Eats on Instagram, click HERE.To connect with Stellar Eats on Tiktok, click HERE.To shop Stellar Eats, click HERE.To connect with Stella on Instagram, click HERE.To connect with Emma on Instagram, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit StellarEats.com and use code DREAMBIGGER for 20% off your first purchase, or head to your nearest Whole Foods store to try their best selling Coffee Cake mix!Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's First $1,000 segment, we follow a side hustler's journey from marketing enthusiast to launch specialist. He shares how he built a new marketing agency helping entrepreneurs and authors make a splash with their product releases. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.