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Product Launch Strategy Hello, this is Hall T. Martin with the Startup Funding Espresso—your daily shot of startup funding and investing. Founders often mistake their pitch deck for their product launch strategy. But the two serve different goals. The pitch is meant to raise capital — the launch is meant to earn trust. A strong product launch strategy doesn't just announce features. It builds a narrative: who it's for, what it solves, and why it matters now. The best launches create momentum by aligning messaging, channel, and timing. Savvy founders build launch strategies in layers: — First, define the minimum viable message. — Next, build social proof and use cases. — Then, plan waves of release — from insider demos to public unveilings. Launch isn't a moment. It's a sequence. The most common mistake? Using the investor pitch template for customer activation. Investors want vision and scale. Customers want relevance and clarity. Don't confuse one for the other. Plan your product launch with intent. Make every stage of rollout a proof point — not just of what you built, but of how well you understand the market. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.
Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Wait! Before you dive in… this is part 2 of a 2-part series, so don't be that person who starts a movie halfway through and asks what's going on. Go watch/listen to part 1 on the AM/PM Podcast first, where Bradley breaks down the AI and product research strategies that set up this Maldives Honeymoon launch strategy: https://h10.me/am526 In this special episode of the Serious Sellers Podcast, Bradley Sutton returns to the Maldives for episode 750 and breaks down his latest “Maldives Honeymoon” launch strategy. This time, he shares the exact tactics he recently tested to get new products to page one for multiple keywords in less than five days. From keyword research to listing optimization, this episode is packed with launch strategies for Amazon sellers who want to give their products the strongest possible start. Bradley explains why a successful launch begins before PPC campaigns ever go live. Sellers need to study competitor reviews, analyze TikTok Shop reviews, look at Rufus questions (Quick note: Rufus is now rebranded as Alexa for Shopping), and understand what kind of images are working in their niche. He also walks through several ways to build a stronger keyword list, including Cerebro, Brand Analytics, Search Query Performance, historical keyword research, opportunity keywords, competitor PPC data, Etsy keywords, frequently bought together products, and Spanish-language keyword indexing. One of the biggest takeaways from this episode is the importance of testing Amazon's understanding of your product before launch. Bradley shares how Amazon initially misunderstood two new products he launched, which caused poor impressions and weak Rufus visibility. By sending relevancy signals and checking Amazon Recommended Rank keywords, he helped Amazon better understand the products, leading to a major increase in PPC impressions and faster keyword rankings. Bradley also covers launch execution, including how to choose keywords you have the “right to win,” set up exact match launch campaigns, use discounts strategically, monitor CPR numbers, activate alerts, and drive outside traffic through TikTok Shop creators. But the episode ends with a powerful personal reminder: while business growth matters, entrepreneurs should not lose sight of family and time. The strongest launch strategy may help you win on Amazon, but the strongest life strategy is making sure you do not miss the moments you can never get back. Serious Sellers Podcast Episode 750 In episode 750 of the Serious Sellers Podcast, Bradley covers: 00:00 - Introduction 01:38 - Preparing A Listing For Amazon Launches 04:15 - Building A Keyword Research List 05:20 - Amazon Brand Analytics Keywords 07:50 - Historical And Off-Amazon Keywords 10:09 - Reverse Engineering PPC Strategy 13:14 - Amazon Recommended Keywords 15:17 - Frequently Bought Together Products 19:27 - Creating A Test Listing 22:37 - Sending Amazon Relevancy Signals 25:02 - Vine Prelaunch And PPC Campaigns 29:02 - Pricing, CPR, And Discounts 31:46 - TikTok Shop Launch Traffic 33:31 - Balancing Business And Family
Our picks for the Loudenvielle DH World Cup, a round of show & tell, plus some more reader questions.
A mixed bag on Dalal Street! SBI's standalone profit hit ₹19,684 crore, but the stock faced pressure after missing analyst estimates. Join us as we break down the banking giant's Q4 scorecard and Biocon's ambitious roadmap for North America. We discuss the potential of Biocon's GLP-1 portfolio in FY27 and what the "Biosimilars" growth means for your healthcare holdings. Get the expert take here.
A mixed bag on Dalal Street! SBI's standalone profit hit ₹19,684 crore, but the stock faced pressure after missing analyst estimates. Join us as we break down the banking giant's Q4 scorecard and Biocon's ambitious roadmap for North America. We discuss the potential of Biocon's GLP-1 portfolio in FY27 and what the "Biosimilars" growth means for your healthcare holdings. Get the expert take here.
A mixed bag on Dalal Street! SBI's standalone profit hit ₹19,684 crore, but the stock faced pressure after missing analyst estimates. Join us as we break down the banking giant's Q4 scorecard and Biocon's ambitious roadmap for North America. We discuss the potential of Biocon's GLP-1 portfolio in FY27 and what the "Biosimilars" growth means for your healthcare holdings. Get the expert take here.
In this Automotive Fleet on the Move interview, John Poindexter, founder and CEO of JB Poindexter & Co., shared how his company is approaching growth across its multiple divisions, with each introducing new products or concepts as part of its ongoing expansion. A major development has been the acquisition and integration of its ambulance division, Demers Braun Crestline Medix (DBCM). While consolidation has been a key part of JB Poindexter's strategy, he noted there is still room in the market for smaller players and startups to compete. At the same time, emerging technologies are beginning to influence how the industry operates. AI is in its early stages of adoption in areas such as information gathering and customer interactions, while advancements in camera systems are improving vehicle visibility and safety. Together, these developments point to a future where data, technology, and design play an increasingly central role in fleet and upfit operations.
In this episode, Nick discusses the launch of HyperClean Juice, a new product designed to enhance car detailing. He explains the motivation behind creating a modern detail spray that avoids common issues like towel clogging and surface marring. Nick shares insights into the product's development, its benefits, and how it compares to traditional spray sealants. He also recounts a story about a customer's experience with the product, highlighting its effectiveness in maintaining car appearance without unnecessary additives.Chapters:Introduction and Product Launch0:01 - 0:31Nick introduces the episode and announces the launch of HyperClean Juice.Product Development and Features0:31 - 2:11Discussion on the need for a modern detail spray and its unique features.Comparison with Traditional Sealants2:11 - 3:35Nick compares HyperClean Juice with traditional spray sealants.Usage and Application3:35 - 5:00Explanation of how to use the product on various surfaces.Customer Experience Story11:34 - 14:53A story about a customer's positive experience with HyperClean Juice.Conclusion and Call to Action16:22 - 16:51Nick wraps up the episode and encourages listeners to try the product.
In this episode, Lisa Simone Richards shares her bold transition from a 20-year career in public relations to building a purpose-driven product business. She opens up about navigating a shifting industry, facing imposter syndrome, and the pivotal moment that inspired her to create Pearl Spark Pages—a stationery brand designed to help women entrepreneurs build confidence from within. She also highlights the power of community, particularly through Entreprenista, and how consistent visibility and connection helped shape her next chapter. The conversation dives into the realities of launching a physical product, from validating the idea through a high-stakes Kickstarter campaign to managing timelines, manufacturing, and inventory. Lisa also breaks down the structure and intention behind her Female Founder's Journal—a therapist-approved tool designed to help women overcome limiting beliefs, celebrate wins, and build confidence from the inside out. This episode is a powerful reminder that reinvention is always possible—and that confidence is something you build, one intentional step at a time. Connect with Lisa:Website: www.pearlsparkpages.com Instagram: @pearlsparkpages Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest Watch my TEDx talk: www.martaspirk.com/Speaking
Watch the full episode: https://youtu.be/JMWamVoY-FY In this spotlihg episode of 356, Charlie Malouf and Bo Pennebaker highlight the historic launch of the Ashley Luxe Collection, described as the largest launch in Ashley's history. Bo shares insights on the significance of this new offering, which is exclusive to Ashley stores. Unlike past product rollouts that primarily targeted internal markets and existing customers, this launch represents a new level of ambition, including eye-catching digital billboards in Times Square and robust social media engagement. Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail
Watch the full episode: https://youtu.be/JMWamVoY-FY In this spotlihg episode of 356, Charlie Malouf and Bo Pennebaker highlight the historic launch of the Ashley Luxe Collection, described as the largest launch in Ashley's history. Bo shares insights on the significance of this new offering, which is exclusive to Ashley stores. Unlike past product rollouts that primarily targeted internal markets and existing customers, this launch represents a new level of ambition, including eye-catching digital billboards in Times Square and robust social media engagement. Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail
“Marketing's job gets a lot easier when they have new products to sell.” Curtis Matsko (CEO, Portland Leather Goods) and Katy Mimari (CEO, Caden Lane) join Matt Bertulli (CEO, Pela Case and Lomi) to tackle one of our most requested topics. How to create and launch new ecommerce products. Each host brings a unique perspective. Curtis runs a 280k square-foot production facility and releases fresh products three times a week. Katy built Caden Lane into a 5,000-SKU brand by staying obsessed with what moms want next. Matt's approach is on-demand, sustainable manufacturing balanced with high-velocity releases for new variants, colors, and sizes. Together, they unpack the art + data behind merchandising large catalogs, when to raise prices versus when to hold, and how to know when to kill a product before it quietly bleeds your business dry. Plus, Curtis reveals his secret (selling) weapon — an Insiders Facebook Group with +200k members. Powered ByFulfilhttps://bit.ly/3pAp2vuNorthbeamhttps://www.northbeam.io/Aftersellhttps://9ops.co/4i3bb5Saras Analyticshttps://bit.ly/9OP-YtdescPostscripthttps://9ops.co/postscriptRichpanelhttps://9ops.co/richpanelOperators Newsletterhttps://9operators.com/
Today, we're excited to welcome back Mansour Norouzi to dive even further in the best PPC Ad strategies working on Amazon today.Mansour is the Partner and Director of Advertising at Incrementum Digital, where he leads high-performance PPC Management strategies for 7- and 8-figure Amazon brands managing millions in monthly ad spend. He also has his own brand that he manages as a seller.Highlight Bullets> Here's a glimpse of what you would learn…. Advanced Amazon PPC strategies for product launching and rankingImportance of conversion rates and product differentiationCase study insights on launching low-priced productsCampaign structure and budget allocation for effective PPC managementDifferences in ad placement strategies for high-conversion vs. exploratory productsUtilizing Amazon tools for analyzing conversion rates and keyword performanceStrategies for managing PPC with limited budgetsLeveraging long-tail keywords for improved rankingApproaches for optimizing mature products and managing TACoSThe role of AI tools in enhancing PPC campaign management and data analysisIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mansour Norouzi, director of advertising at Incrementum Digital. Mansour shares advanced, data-driven Amazon PPC strategies for launching and ranking products, emphasizing the importance of conversion rates, focused keyword targeting, and campaign structure. He explains how to use Amazon's analytics tools to optimize ad spend, discusses tactics for both new and mature products, and highlights the growing role of AI tools like Claude and OpenClaw in e-commerce workflow optimization. The episode concludes with actionable takeaways for effective Amazon advertising.Here are the 3 action items that Josh identified from this episode:Own and Understand Your DataBuild your own data warehouse.Analyze at the keyword level, not just high-level reports.Ensure data is clean and categorized for AI-driven insights.Tailor Your Launch StrategyKnow if your product is a commodity or differentiated.Adjust your PPC and placement strategy accordingly.Use conversion rate benchmarks to guide your approach.Mature Product MindsetDon't chase every keyword—focus on those that matter.Use broader keywords for profitable sales, not ranking.Accept that some keywords will never be winners for your product.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Brand Metrics": "00:10:39""Product Opportunity Explorer": "00:11:46""Search Query Performance": "00:12:46""Helium 10": "00:25:03""Amazon Advertising Console": "00:42:55""Claude": "01:04:47""OpenAI's Gemini": "01:05:43""Open Claw": "01:05:43"Books and Influencers"The E-Myth by Michael Gerber": "00:00:57""Ellis Whitehead": "01:02:55"Videos"Ecomm Breakthrough YouTube Channel": "00:12:51"Templates"Keyword Research Template": "00:46:52""Search Query Performance Template": "00:51:29"Key Concepts and Strategies"Exact Match Campaigns": "00:19:52""PPC (Pay-Per-Click) Advertising": "00:20:18""Conversion Rate": "00:20:18""Long Tail Keywords": "00:28:38""Auto Campaigns and Phrase Campaigns": "00:38:56""Understand Your Data": "01:02:55""Product Launch Strategy": "01:03:00"Episode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area:Josh Hadley 00:00:00 None of this that we're talking about is magic. Like, if you always do this, this will always happen. That's not the way it works. You have to have a conversion r...
EPISODE 362 - Clark and John open the show and revisit the American Express X Fanatics credit card launch with John giving his take on it.Then for Hobby Headlines, in Part 2 of the Topps Industry Conference coverage, they discuss some of the new card products and sets announced recently. They also weigh in on the new card redemption process.Next, they play a quick game of Over/Under with Ohtani cards again before ending the episode with their regular weekly segment called "Pick 1."--------------------------CONNECT WITH US!Instagram: @cardstothemoon | @fivecardguys (Clark) | @yntegritysportscards (Hyung) | @tradeyouatrecess (John)Website: https://fivecardguys.com/podcastDaily Auctions (w/ affiliate links): https://fivecardguys.com/dailyauctionsIf you have any questions about the hobby that you would like addressed, email us at hello@fivecardguys.com or DM us on Instagram at @cardstothemoon or @fivecardguys.
Listen in as our Marketing Product Advisory Council offers tips and tricks for sharing the April products with customers and VIPs. Be sure to take notes – this podcast is loaded with great tips!
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots. Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio spread one week before their first big grocery pitch, built a loyal following on social media because a college professor forced them to start posting, and turned customer DMs into their best-selling products—including their crunchy spread and date bark. In this episode, Nico and Fran talk about: How a last-minute product pivot landed them in Portland's biggest local retailer Why they said no to Shark Tank and Target before they were ready How community-led product development drove 10x growth Building a brand in public from day one (even with terrible dorm room lighting) The café tour strategy that gets customers to try the product risk-free Navigating a business partnership that's also a romantic relationship The $20,000 TikTok agency mistake and what they learned from it Why taste—not health trends—is their only non-negotiable Whether you're starting a food business, looking for community-driven marketing strategies, or figuring out when to say no to big opportunities, this episode is packed with real talk and actionable advice for ecommerce entrepreneurs. For more on Pistakio and show notes click here: https://www.shopify.com/blog/pistakio-community-led-product-development?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast SUBSCRIBE to our YouTube channel for more video episodes: https://utm.io/uhw53 Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
The guys sit down with Adam Bergman of Muskox for the official announcement of their brand new product launch! The brand new Muskox INVERTED blower!
Episode SummaryWhat does it actually take to sell tons of product … not as a metaphor, but by the truckload?In this episode of Product: Knowledge, Laurier Mandin shares real-world product marketing case studies where slow or stagnant sales turned into explosive growth. In one case, a barbecue product went from zero sales to 180 tons sold in just a few months.These examples reveal a consistent pattern: the products that win don't rely on claims—they prove their value in ways buyers can immediately understand.This episode breaks down how to create that kind of proof, why it works, and where even successful products can fail.What You'll LearnWhy “show, don't tell” is the most reliable marketing advantageHow demonstration beats high-production advertisingWhat skeptical buyers actually need to convertWhy proof-based marketing scales faster than persuasionThe hidden operational risk that can kill a winning productThe one capability AI cannot replace in product positioningKey Case StudiesA barbecue product scaled from zero to 180 tons soldA fishing lure that broke through a saturated category using visual proofBlendtec's “Will It Blend?” as a model for demonstration marketingA premium pillow that combined emotional and technical differentiationA guitar device that built credibility through expert validationCore InsightThe products that scale fastest remove interpretation.They don't explain why they're good.They make it obvious.Notable Quote“You can't read your own label from inside the bottle.”Chapters00:00 – Introduction: selling by the ton01:11 – SearBQ: zero to 180 tons02:04 – Why the original ad failed02:19 – The demonstration breakthrough03:02 – SmartFish: proof in a crowded market03:52 – Why proof converts04:00 – Blendtec and viral demonstration04:56 – When proof isn't enough05:01 – Parallel Pillow: skepticism as strategy06:04 – BzzzzKill: credibility and community06:49 – The failure behind success (economics)07:44 – What AI cannot do10:02 – The shared pattern behind winning productsLinks & ResourcesProduct marketing insights: https://graphosproduct.comDaily Need Feed emails and buy Laurier Mandin's book, “I Need That”: https://lmandin.com
If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about having something new to offer… and then the results are a little underwhelming. And I bet you immediately think: maybe nobody wants this. Maybe the product was wrong. But here's what I know after working with hundreds of store owners — in almost every case, it's not the product. It's a missing step in your strategy. In this week's episode, I'm walking you through our wait list launch strategy step by step. This is training we use inside the Inner Circle, and I'm sharing the whole thing with you — including a real example from one of our coaches who used it and sold out completely. You'll learn: → Why launching without a wait list sets you up for disappointment → How to build anticipation so people are ready to buy before you even open the cart → The exact 4-step process to run your own wait list launch → How to use this even if you don't have a new product to launch I really think this one could change how you think about launching. Give it a listen and let me know what you think. RELATED LINKS: Morgan's strategy to sell out her new collections https://www.thesocialsalesgirls.com/blog/morgans-strategy-to-sell-out-her-new-collections-episode-221 €600+ sales with a list of 40. Here's how. https://www.thesocialsalesgirls.com/blog/proof-that-action-leads-to-results-episode-135 Here's The Advice That Changed Everything For Shelley https://www.thesocialsalesgirls.com/blog/heres-the-advice-that-changed-everything-for-shelley-episode-305 _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In this episode, the host interviews Amazon and e-commerce expert Bradley Sutton, who shares actionable strategies for successful Amazon product launches. Bradley discusses natural keyword integration, backend optimization, and advanced Helium 10 tools like Historical Cerebro and inventory management. He highlights the importance of monitoring Amazon listing changes with alerts to avoid costly mistakes, and offers advice on budgeting for product launches. The episode concludes with Bradley's personal recommendations and tips for staying informed, providing valuable insights for Amazon sellers aiming to optimize listings, manage finances, and scale their businesses effectively.Chapters:Introduction to Bradley Sutton and Amazon Listing Strategies (00:00:00)Bradley shares his background, passion for Amazon, and discusses incorporating top keywords into product listings naturally.Where to Add Keywords in Listings (00:01:15)Explains ideal keyword placement: bullets, description, backend search terms, subject matter, and special features fields.Special Features Field and Indexing Speed (00:02:47)Describes the special features field, its rapid indexing, and cautions against keyword stuffing since it appears on the listing.Advanced Helium 10 Tools for Launches (00:04:15)Introduces Helium 10 Elite tools like Historical Cerebro for seasonal keyword research and their advantages over traditional methods.Sponsored Ad Placements and New Page One Strategies (00:06:46)Discusses the proliferation of sponsored ad placements on Amazon's first page and the need for updated launch strategies.Three Actionable Takeaways for Product Launches (00:08:37)Host summarizes three key takeaways: title keyword density, running CPR via Amazon ads, and budgeting for initial losses.Financial Acumen and Scaling Successfully (00:10:57)Emphasizes the importance of understanding financials, budgeting, and cash flow to scale an Amazon business.Bradley's Most Influential Business Book (00:12:07)Bradley recommends "The Four Disciplines of Execution" and explains its impact on goal setting and business growth.Underutilized Helium 10 Tools for Sellers (00:13:59)Highlights inventory management and alerts as underused tools, sharing a cautionary tale about ignoring alerts.Where to Follow Bradley Sutton (00:16:45)Bradley shares where listeners can follow him: Serious Sellers Podcast, Helium 10 Facebook group, and Instagram.Links and Mentions:Tools and Websites"Helium 10 Listing Analyzer": "00:01:51""Helium 10 Cerebro": "00:05:09""Helium 10 Black Box": "00:05:53""Helium 10 Alerts": "00:14:13""Helium 10": "00:15:07"Additional Resources"Brand Analytics": "00:05:09"Books"The Four Disciplines of Execution": "00:12:07"Podcasts"Serious Sellers Podcast": "00:16:45"Social Media Links"Helium 10 Members Facebook Group": "00:16:45""Bradley Sutton on Instagram": "00:16:45"Key Takeaways"Alerts for SKUs": "00:15:07"Transcript:Josh 00:00:00 Today I'm super excited to introduce you to Bradley Sutton. Bradley is passionate about everything Amazon and e-commerce. He can talk about anything really. Launch strategy. Keyword research, the Amazon algorithm and everything in between. He has launched hundreds of products on Amazon for himself and clients, and he is privileged to host the most listened to podcast in the world for Amazon sellers. The Serious Sellers Podcast. Meeting helium ten customers around the world is his favorite thing to do with that. Welcome to the show, Bradley.Bradley 00:00:33 Thank you for having me here. It's great to be here.Josh 00:00:35 My question to you, Bradley, is you talked about add some of the top keywords into your listing. Where do you add them into your listing? because I could foresee an issue of, for example, maybe you're selling a calendar, right? And a pen. There's one particular type of pen, or it's a set of markers or something, right. That keeps showing up in the the frequently bought together. But those are very kind of two very different products.Josh 00:01:02 Right? So how would you go about incorporating the marker top keywords into calendar type, you know, a calendar type product and where do you put them right. Does it matter? Is it bullets? Description. Back end.Bradley 00:01:15 There's a couple of different ways. So like the most ideal way is just to get it as organic and natural as possible. You know in there. So like the you know perfect situation would be like for example, let's use that gothic, candle holder. You know, I could like, say in one of the bullet points or description, like, you know, hey, you can put a gothic candle holder on top of the coffin shelf and then you have a real spooky, you know, effect or whatever like that. You know, like something that actually makes sense. That's not that's not keyword stuffing. Yeah. You know, sometimes that doesn't you know, you're not able to do that most of the time though, if you really think about it. I mean, if two products are complementary, there's a way to tie it together.Bradley 00:01:51 I mean, otherwise it wouldn't be complementary with each other. Like like there's got to be a way. But in the extreme circumstances where there's not, of course you've got your search terms, your back end search terms. most Categories still have hidden the subject matter like you can't do it in your edit listing, but like once you create your listing, if you use like helium ten Listing Analyzer or you or your advanced user of flat files like in helium ten Listing Analyzer, we still have the subject matter and even though you don't see it there, it still works like we can tie it in the API in the back end. And then so there's usually 4 or 5 more lines of 50 characters. So you can put some of these keywords and then another one where it's very limited. But like if you just can't put it anywhere, is is this this back end feature that, that categories like home and Kitchen have that's called special features. And that doesn't help for ranking. But special features is like the most it's the craziest field I have seen in Amazon in years where I could put something there.Bradley 00:02:47 And I'll get index for it, like in less than 60s, you know, really, you know, if you change your title or your description, sometimes it takes like up to a day for you to get index or for you even to show up. You change something in the search terms. Like it was amazing that hey, like within 15 minutes you could be indexed, you know, like in the old days, this one is like less than 60s. And I could I prove that two ways. You know, using that special URL, that Ajax URL that that shows what's in the back end, or by actually just running index checker to show that, hey, this wasn't indexing then 60s later it is. So, it's it you have to be careful that you can't keyword stuff like you can in search terms and subject matter because the special features it's actually this is kind of a positive and a negative. the positive of course, is that, you know, you can index almost anything at all, even if like sometimes st...
Listen in as our Marketing Product Advisory Council offers tips and tricks for sharing the February products with customers and VIPs. Be sure to take notes – this podcast is loaded with great tips!
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Elena Verna is the Head of Growth at Lovable, one of the fastest growing companies in the world having hit $400M in ARR in just 18 months. Prior to Lovable, Elena was Head of Growth at both Dropbox and Miro. AGENDA: 00:00 – Why "Growth Is Now a Trust Problem" (Not a Marketing Problem) 06:10 – Is SEO Dying Because of AI Search? 07:00 – Did Lovable's Growth Come From the Founder's Personal Brand? 08:30 – Why Every Founder Should Push Employees to Be Marketers? 13:10 – Why Every Employee at Lovable Ships Code (Even Marketing) 21:20 – Why Paid Marketing in Year One Is a "Death Trap" 31:50 – Why Annual Subscriptions Are the Wrong Monetization Model for AI 37:00 – If Elena Had an Unlimited Marketing Budget, What Would She Do? 48:00 – How Lovable Does Product Launches
Send a textIntroducing our Type 3 Ceramic Coatings!!!1 YEAR SPRAY GRAPHENE COATING: https://bit.ly/1YearSprayCoating3 YEAR COATING-TYPE 3: https://bit.ly/3YearCoatingType35 YEAR COATING-TYPE 3: https://bit.ly/5YearCoatingTYPE3HYDR8 CERAMIC COATING: https://bit.ly/HYDR8CeramicCoatingFOAM COATING APPLICATOR: https://bit.ly/CoatingApplicatorC6 APP (Adhesion Promoter Polish): https://bit.ly/AdhesionPromoterPolishWebsite: https://diydetail.com/Podcast:https://bit.ly/DIYDetailPodcastJoin the DIY Detail Facebook Group!: https://bit.ly/DIYDetailFacebookGroupFind DIY Detail products worldwide: https://diydetail.com/pages/distributors
Does your marketing position you as the hero, or your customer? In this episode of the Off the Clock Show, Shawn and Marshall dive into why making your customer the hero of the story—and uniting against a "common enemy"—is the ultimate key to business growth.Before getting into the heavy-hitting marketing strategies, the guys kick things off with some playful banter about the Canada vs. US rivalry and draw surprising parallels between the relentless dedication of Olympic athletes and the everyday grind of entrepreneurship.Whether you are navigating a messy product launch, dealing with supply chain headaches, or trying to bridge the gap between your online and offline community engagement, this episode is packed with actionable insights. Shawn and Marshall explore the metaphor of construction zones as opportunities for change, the importance of continuous learning, and how hosting collaborative events with local businesses can completely transform your customer experience.In this episode, you will learn:How to identify the "common enemy" in your marketing to better connect with your audience.Why the messy journey of innovation and product development is where the real magic happens.Strategies for shifting your brand messaging to focus on customer solutions rather than your own accolades.Actionable ways to use local networking, partnerships, and events to drive serious growth.How to adapt to changing market dynamics and supply chain hurdles without losing your purpose.Timestamps:00:00 The Canada-US Rivalry03:00 Product Launch and Industry Insights05:49 Olympic Aspirations and Entrepreneurial Spirit12:00 The Journey of Innovation and Growth20:09 Construction and Change: A Metaphor for Growth23:21 Facing Fears and Opportunities24:51 Community Engagement and Networking28:43 Innovative Marketing Strategies32:49 Collaborative Events and Partnerships35:54 Learning and Growth in Business39:38 The Customer as the Hero46:29 Identifying the Common Enemy51:54 Understanding Customer Needs54:30 Supply Chain Considerations57:57 Community and Purpose01:01:21 The Importance of Continuous Learning01:05:29 Merging Online and Offline Engagement
In this episode, Nick and Marshall discuss the modern approach to wheel cleaning, focusing on the innovative AWX acid wheel cleaner. They cover safety, application techniques, dilution ratios, and how this product fits into the professional and DIY toolbox, making wheel cleaning faster, safer, and more effective.Chapters00:00 The Art of Wheel Cleaning02:49 Modernizing Wheel Acid: A New Approach05:46 Understanding Acid Wheel Cleaners09:11 The Importance of Dwell Time11:56 Dilution Ratios and Application Techniques14:48 Safety and Best Practices with Acids17:51 The Role of Acid in Detailing20:55 Final Thoughts on AWX Wheel Cleaner
By Cian Walsh The maxim is that your reach should exceed your grasp and for most companies that seems a solid strategy. With Xiaomi, the Chinese tech powerhouse, it seems like their reach and grasp are currently neck and neck. On a cloudy Barcelona weekend, they announced a packed roster of new products from e-scooters to tracking tags and everything in between. Xiaomi – 2026 Product Launch Review It shows ambition where a human, car and home ecosystem are covered by one company. With a promise to invest €24 billion in R&D over the next 5 years, and 500,000 EV's shipped by 2025, the pace from Xiaomi doesn't look to be slowing down. Leica The partnership with Leica since 2022 has proven a deep and enduring one persisting over multiple releases of their imaging focused phones. 3.7 million photos are taken every minute in the world and 9/10 are on smartphones so it's in Leica's interest to be part of that conversation. With the CEO of Leica in attendance, we were treated to not only the mass market Xiaomi 17 with some very competitive photo features, we also saw the way that the Ultra model was pushing the boundaries of engineering with it's new take on vapor cooling as well as a completely rethought way to gather dynamic range information. Xiaomi 17 Xiaomi 17 is a smallish phone (6.3") with a formidable battery. The newest Phone Xiaomi 17 is packed with at least 4 cameras allowing Xiaomi to focus on imaging as its unique differentiator. There are 50-megapixel sensors behind each of the four lenses including the selfie camera. Even the battery is pushing the limit with a 6330 mAH capacity lasting over 11hrs in their tests. Launching in Europe for €999 for the 256gb version. Xiaomi 17 Ultra The 6.9" Ultra takes those 4 cameras and supercharges them with extra capabilities in a svelte 8.29mm frame. The 1" sensor has a new technique called LOFIC which places a light "bucket" under the normal pixel to capture extra light data for dynamic range. The Ultra also sports a mechanical focusing feature allowing true telephone adjustment like a full size telephoto lens. Xiaomi 17 Ultra starts at €1,499 with 512gb of storage. There is also an additional Ultra Photography Kit and Photography Kit Pro allowing a dedicated grip and shutter with some additional controls on the Ultra. Leica Leitzphone Leica surprised everyone in the audience with a wider release for their twist on the Ultra model with a mechanical zoom. The partnership is a two way street and Leica should feel as much from the efforts instead of Xiaomi taking the lap of victory. Leica obviously feel that the mechanical aspect of this phone will appeal to the focussed photo enthusiasts. In the hands-on area the heft and craft of the engineering was apparent . The well balanced weight and smooth motion spoke to endless iteration to give that "camera" feel in the hand. The mechanical ring allows operation of the zoom, focus exposure or a setting of your choice. It will carry the premium price of €1999 for 12gb RAM and 1TB of storage. Pads A range of new tablets showcase the entry and pro level price points. The €599.99 Pad 8 Pro model boasts a faster chip, matte display and improved cameras over the base level €449 Pad 8. Watch 5 Starting from €299 the 2026 iteration of a popular category, the Watch 5 has a 1.5" screen with Sapphire glass on both the back and front and a new Google Gemini integration. Tag and Battery Bank A very intriguing entry into the system, the Xiaomi Tag is a remarkable €15 per tag and operates across Apple and Android ecosystems . The slim 5000 mAH magnetic power bank fits perfectly on the back of MagSafe iPhones which seems the entire point. They are retailing for €59.99 Scooters While most of the audience may have been in attendance for the screen based tech, the 7 million scooters sold by Xiaomi are a testament to the size of the mobility market. The Xiaomi Electric 6 Scooter has a new rugged frame, increased wheel width and new light sensor. Starting fro...
We're less than two months out from Sea Otter, and the floodgates have started to open, with all sorts of new product launches happening this week.
What can you do if you're preparing to bring a new product to market and want your sales and marketing teams to perform optimally? Here are a couple of tips offered by small businesses participating in this study that say that their teams are aligned. 54% said make sure you improve communication and collaboration frequency. 46% say standardizing tools and platforms across teams so that there's consistency and continuity. 39% say unifying data analytics and reporting systems is critical, and 32% say defining, ensuring goals and KPIs are simply critical so that your teams are aiming for the same targets. Startups simply can't afford to stumble outta the gate with a new product offering, so make sure you get that critically important alignment between sales and marketing when bringing a new product to market. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Trish loves a good breaking news story - and BREAKING NEWS - Lauren McDuffie (My Kitchen Little) is launching something super cool, super delicious, and is certain to make your life easier. This gem is back on the podcast - Trish first interviewed Lauren back in 2022 when she was living in Charleston, South Carolina and about to make a big move to Portland, Oregon. They catch up on life a bit before Lauren spills the beans on her new food product and the journey it took to get to this point. She and her business partner are reimagining salad dressing - giving it a much needed update, makeover, refresh and it's called... (wait for it)... Dressy! It's a completely different design to what tops your salads - Lauren explains where the idea came from and all the work behind the scenes to make it happen. She's creative, has a way with words, loves food and nerding out on food... and Hungry for More is rooting for all things Lauren McDuffie.
Katie Parlin from Flow Waterjet joins the show to talk about how she rebuilt her company's product launch framework from the ground up. Connect with Katie on LI: https://www.linkedin.com/in/katieparlin/ Connect with Peyton on LI: https://www.linkedin.com/in/peytwarren/ Connect with Allen on LI: https://www.linkedin.com/in/allen-fennewald-b0256984/
Tune in to the PBA alumni who prove to you that you CAN grow your online sales even if you are working part time, full time, stay at home mom, wife, are brand new to business, have been in business for a while, and more.These are real small business owners that joined PBA at all different levels of business and with different levels of responsibilities in life… and they've used Product Biz Academy to grow their business even further, no matter what stage they were at or what responsibilities they are obligated to outside of their business. It's one of the clearest demonstrations of what this program is actually built to do.It's not about needing to work for your business full time or needing to be at a certain “stage” before you join.It's about clarity, leverage, and strategies that WORK to support a way of doing business that is simpler AND more successful.Here's who you'll meet today:Karyn, who got her beverage glitter bombs into 90 stores in 2025 after joining PBA... including a massive deal with Williams Sonoma (which included an order of 14,000 units!)Catalina, who got her products stocked in 12 boutiques nationwide in 2025, is generating consistent website sales through building a community on social media, and hosted her first in-person event that included a product launch with 50 attendees.Funmi, who re-branded after joining PBA.. and sold out her entire candle inventory within six months and finally built a clear, confident path forward for her businessand Johanna, who went from relying on farmer's markets to nearly doubling holiday sales, launching a fully rebranded and trademarked skincare line, securing 2 new stockists + a local florist partnership... all while being pregnant with baby #2.Join this conversation with people who once stood where you are now, wondering if this could really work for them.Spoiler alert... It does.Join these incredible small business owners inside Product Biz Academy before doors close this Thursday at midnight PT: www.monicalittlecoaching.com/promoVOTE for the breakthrough of the year winner: www.monicalittlecoaching.com/breakthrough
https://stonemaiergames.com/a-peculiar-data-point-for-product-launches-and-pledge-managers/
In this episode of Predictable B2B Success, Vinay Koshy interviews Laurier Mandin, founder and CEO of Graphos Product and author of "I Need That." Mandin draws on over 25 years of experience and more than 6,000 product launches to explain why some products achieve lasting success while others do not. He offers practical insights on how effective validation can transform product launches and highlights common mistakes businesses make in this process. The episode explores why innovative founders may hesitate to seek honest market feedback, the neuroscience behind B2B buying decisions, and the frameworks Laurier Mandin uses to reduce risk and create compelling offers. It also covers how to identify emotional triggers in enterprise procurement and leverage post-mortems on lost deals for continuous improvement. Listeners will learn how to distinguish between "nice-to-have" and "mission critical" features, avoid confirmation bias, and leverage AI disruption for competitive advantage. The episode provides a candid and practical approach to achieving predictable B2B product success. Some topics we explore in this episode include: The founding story of Graphos Product – How Laurier Mandin transitioned from journalism to product launches.Team building and leadership – The value of a seasoned, long-standing team for successful product launches.Product market fit and validation – Why early, unbiased validation is critical and how to do it right.Psychology of B2B buying – Understanding emotional (limbic) vs. rational (tank brain) buyer responses.Identifying triggers and pain points – Methods for auditing users and understanding their real motivations.The CLIMB framework and coveted condition – Mapping the aspirational outcomes buyers seek from products.Positioning and messaging – Turning research into clear, compelling statements that resonate with stakeholders.The power of case studies and visuals – Using infographics and storytelling to enhance credibility and interest.AI's role in differentiation – Leveraging AI for efficiency and innovation, and why resisting it isn't an option.Gaps in B2B validation practices – What B2B teams can learn from consumer brands about staying close to customer needs.And much, much more...
The Head Honcho's were BACK for the NEW PRODUCT LAUNCH! Had a heck of a Facebook LIVE, we appreciate all of you that tuned in to the live stream! So what are the new products? CHEAT CODE - Pea emphasis mixMilo - Great for upland and habitatSunflower - Great for upland and habitatJapanese Millet - Now offered in a jug, great for upland and habitatMotherload Micro - Now offered in a jugHall Pass Micro - Now offered in a jug Crimson Clover 1# - Great to add to any blendWinter Pea 1# - Great to add to any blendIndian Grass, Big BlueStem, Little BlueStem - Native Grasses, great for Prairies!Join the DOMAIN NATION! https://www.facebook.com/groups/237376515984184Be catch full episodes of Beers N Bucks check it out wherever you listen to podcasts.https://beersnbucksporcast.buzzsprout.com/More questions, contact us! 715-821-8879info@domainoutdoor.comwww.domainoutdoor.com
Send us a textRyan Pineda and co-host Brian Davila sit down with returning guest Maria Wendt, who shares how she built a million-dollar-a-month online business selling low-ticket digital products, starting with just $5/day in ad spend.The Harsh Truths I Learned In 2025 - https://youtu.be/N7FZf25MpCkGet instant access to the Forge Course - https://theforge.vip/forge-access/How She Monetized Instagram With Just 100 Followers! Ft. @MariaWendt - https://youtu.be/kNK5pb8v5d0Connect with Mariahttps://www.youtube.com/c/MariaWendthttps://www.instagram.com/maria.wendt/__________If you want to start your real estate investing business, we'll give you 1:1 coaching, seller leads, software, & everything you need. https://www.wealthyinvestor.comJoin our private mastermind for elite business leaders who golf. https://www.mastermind19.comJoin free Bible studies and workshops for Christian business leaders. https://www.tentmakers.us__________CHAPTERS: 0:00 - Why $5/Day Can Launch a Business4:47 - How to Know What Product to Sell7:27 - Low Ticket vs. High Ticket: The Pros, Cons & Myths13:36 - 50 Product Launches a Year? Here's How40:03 - Scaling to $3M/Month: Ads, Creatives & HiringLearn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...
Summary In this episode of Essential Ingredients, host Justine Reichman welcomes Bella, a holistic nutritionist and entrepreneur who has successfully built her brand around matcha and boba. Bella shares her journey from bartending to launching her pop-up shop, Happy Belly, which has now evolved into a platform for teaching others how to start their own food businesses. The conversation dives deep into the importance of quality ingredients, particularly matcha, and how Bella's passion for Japanese flavors has shaped her offerings. She emphasizes the significance of educating consumers about the differences in matcha quality and the health benefits associated with it. As the discussion progresses, Bella reveals her strategies for growing her brand through social media, particularly by leveraging engaging content and community building. She highlights the importance of warming up an audience before launching products and shares insights on sales psychology and marketing. Bella's enthusiasm for teaching others is evident as she discusses her plans for creating a course to help aspiring entrepreneurs navigate the complexities of starting a food business. The episode concludes with Bella offering a special discount for listeners interested in joining her community and learning from her experiences. Keywords matcha, boba, holistic nutrition, food entrepreneurship, sustainable ingredients, pop-up shop, community building, digital sales, food as medicine, wellness Takeaways "You can heal yourself with food." "Do not make decisions out of fear and only out of love." "Your content needs to be interesting; it doesn't matter how often you post." "If you can get enough people in this, that's better than five people at a higher price." "You should be warming up your audience before launching a product." Sound bites ""You can heal yourself with food."" ""Do not make decisions out of fear and only out of love."" ""Your content needs to be interesting; it doesn't matter how often you post."" Chapters 00:00 Introduction to Essential Ingredients and Bella's Background 02:08 Bella's Journey from Nutritionist to Entrepreneur 04:08 The Importance of Quality Matcha 06:57 Building a Brand Through Social Media 10:15 Warming Up Your Audience for Product Launches 20:35 Future Plans: Courses and Community Building
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Ouai became a $300M brand by turning customer comments into marketing gold. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode of Sales Unscripted, Bryan and Margaret break down the marketing and sales dynamic during product launches and why marketing often acts as the sales coach. They discuss how the strongest launches are driven by research, empathy, humility, and real market feedback, not overconfidence or defensiveness. The tone marketing sets ultimately shapes how sales shows up and brings the product to market.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
MANSCAPED, the men's grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.For more on MANSCAPED and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Send us a textIn this dynamic episode of Living the Dream with Curveball, we dive into the booming world of supplements with industry expert John Smiddy, founder of Nutra Marketers. With over 200 products launched across various platforms, John shares his entrepreneurial journey, highlighting the critical factors that separate successful supplement brands from the rest. From his early beginnings selling rocks as a child to navigating the complexities of the supplement industry, he reveals the importance of mindset, market research, and compliance in building a brand. John discusses innovative trends like nanotechnology and personalized supplementation that are reshaping the market, and how to monetize trust while maintaining credibility. He also provides invaluable insights into customer acquisition, retention strategies, and the common pitfalls new founders face. Whether you're a budding entrepreneur or simply curious about the supplement landscape, this episode is packed with actionable advice and inspiration. Explore more about John's work and Nutra Marketers at nutramarketers.commosaic: Exploring Jewish Issuesmosaic is Jewish Federation of Palm Beach County's news magazine show, exploring Jewish...Listen on: Apple Podcasts SpotifySupport the show
I answer a listener question on product validation and the best way to launch new projects. I share why I prefer building a simple MVP over just creating landing pages, and why I believe organic traffic beats paid ads unless you're an expert. I break down the role of distribution and audience in finding traction. I also discuss recent Twitter drama about the “shotgun to sniper” approach, and why I think distribution often matters more than just launching many products. Twitter: https://x.com/wbetiagoLinkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/My products:https://podsqueeze.com/https://videoqualityenhancer.com/https://audioenhancer.com/Timestamps by PodSqueezeIntroduction and Listener Appreciation (00:00:00) Listener Question: Product Validation Strategies (00:02:20) Tiago's Take: MVP vs. Landing Pages (00:03:19) Landing Pages and Their Limitations (00:07:22) Getting Traffic: Paid Ads vs. Organic Launches (00:08:36) How to Launch Without an Audience (00:10:08) Building Recurring Traffic and Scaling (00:13:49) Twitter Drama: Shotgun to Sniper Strategy (00:15:05) Tiago's Response: The Importance of Distribution (00:16:09) Social Media Algorithms and Polarization (00:18:39) Distribution vs. Catching the Wave (00:21:06) Audience as an Unfair Advantage (00:24:54) Audience-First Approach and Examples (00:25:53) Conclusion and Call for Feedback (00:26:59)
Send us a textIn this episode, Kay Suthar sits down with Shannol “S.A.” Grant, Business Growth Strategist and founder of an award-winning strategy agency, to talk about the power of simplifying complex ideas and building businesses that adapt and scale. S.A. shares how he made a bold move when leaving corporate not by resigning, but by pitching his first service and becoming a partner instead of an employee. He opens up about his journey from stroke to relaunch, how to niche down when you have multiple talents, and why one failed launch never means failure altogether. This episode is packed with strategic clarity for business owners who want sustainable growth, smarter launches, and stronger positioning.What to expect in this episode:(00:00) – From corporate employee to strategic partner (04:20) – From stroke to relaunching stronger (08:10) – How to simplify complex ideas for growth (12:30) – Niching down when you're multi-talented (16:40) – Adapting in an ever-changing business landscape (20:10) – The Five Phases of Product Launches (23:30) – Why one failed launch doesn't define your successAbout Shannol “S.A.” GrantShannol Grant is a Business Growth Strategist with over 20 years of experience helping businesses scale with clarity and consistency. His company focuses on creating strategies and systems that increase revenue, strengthen online presence, and turn visitors into lifelong customers. His agency is award-winning and known for delivering real, measurable results for business owners ready to grow intentionally.Connect with Shannol “S.A.” GrantWebsite: https://mysuccessex.com/Facebook: https://bossuncaged.com/facebookLinkedIn: https://www.linkedin.com/in/shannol/Instagram: https://bossuncaged.com/instagramYouTube: https://bossuncaged.com/youtubeTwitter: https://twitter.com/SAGrant360Email: info@bossuncaged.comFREE Gift: https://promo.bossuncaged.com/uncensoredConnect with Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com
Welcome back to Episode #197 of the PricePlow Podcast, where we take you inside Helaina’s Manhattan research and development facility for an in-depth conversation with CEO Laura Katz and Pamela Besada-Lombana (Pam), Director of Early R&D. After our initial online episode with Laura back in June, we traveled to New York to experience firsthand the groundbreaking precision fermentation work happening in the heart of Midtown Manhattan. This episode reveals the sophisticated science, collaborative culture, and clinical validation driving effera® lactoferrin from a novel ingredient to an industry-changing reality. In this conversation, Pam takes us deep into the yeast engineering process that makes effera possible, explaining how her team designs, builds, and optimizes microbial factories to produce human-equivalent lactoferrin more efficiently with each iteration. Laura shares recent clinical breakthroughs, including the landmark alloimmunization study that proved effera triggers no immune response while bovine lactoferrin does, along with emerging data on gut permeability and microbiome health. The discussion also explores Helaina’s empathy-driven culture, their data infrastructure capturing 170 million rows of metabolic information, and how they’re attracting innovative brands that value genuine science and transparency. This episode complements our earlier conversation with Helaina’s Dan DeMarino and Anthony Clark from the same New York trip. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Helaina news alerts before diving in. https://blog.priceplow.com/podcast/helaina-laura-katz-pamela-lombana-197 Video: Inside Helaina’s Manhattan Lab with Laura Katz and Pam Besada-Lombana https://www.youtube.com/watch?v=4LWUrgTkF98 Detailed Show Notes: The Science and Strategy Behind effera® Lactoferrin (0:00) – Welcome to Helaina’s Manhattan Research Facility (2:00) – Pam’s Background in Yeast Engineering (3:30) – The Product Stays the Same, Production Gets Better (5:30) – Reprogramming Yeast: Fighting 5,000 Genes (8:00) – Understanding Non-Conventional Yeast Metabolism (14:30) – Scaling the Innovation: 300 Edits Every Five Weeks (18:00) – Capturing 170 Million Rows of Data (19:00) – The Design-Build-Assess-Learn Cycle (23:00) – From Small-Scale Screening to Commercial Production (28:00) – A Decade of Precision Fermentation Expertise (32:00) – Pam’s Journey to Helaina (36:40) – Recent Clinical Data and Product Launches (37:40) – Empathy as a Core Value (40:00) – The Story Behind Helaina’s Wall of Women (41:00) – The Landmark Alloimmunization Study (44:00) – The Friday Evening Result (45:00) – Taking the Risk on Comparative Clinical Research (46:00) – Lab Space Constraints and Mindful Growth (47:45) – Building the Data Science Team (50:10) – AI-Assisted Hypothesis Generation (50:50) – The Data Behind the Platform (51:50) – Explaining Lactoferrin to a Friend (53:00) – The Ethics of Bovine Colostrum (54:00) – Closing:… Read more on the PricePlow Blog
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Actively Black didn't start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything.For more on Actively Black click hereYou'll Learn:Why Actively Black built community before developing a productThe email + SMS strategy that led to $55K in sales on launch dayHow to sell $2M+ in your first year—even with constant stockoutsWhy fast growth can be just as dangerous as no growthHow to use storytelling and cultural pride to create brand resonanceWhat it takes to build long-term customer trust without discountingHow Lanny structured partnerships with Marvel, Disney, and iconic estatesThe real math behind inventory planning at scale (and why it's so hard)How to align investors with your vision, not just your bottom lineWhy purpose is more powerful than product in competitive industriesHow Lanny's personal values fuel every decision—from pricing to hiringChapters:00:00 Introducing Lanny Smith, Founder of Actively Black01:02 How a Career Pivot Sparked a $2M Vision01:27 Building 10K Followers Before Launching a Product03:31 Why Purpose-Driven Branding Fueled $55K on Day One06:54 What Selling Out in 3 Weeks Taught Us About Manufacturing10:30 How Actively Black Landed Partnerships with Marvel, Disney & More17:52 The Traits Behind Scaling to 8 Figures and Beyond18:48 What to Know Before Entering the $1.5T Apparel Market19:54 From “No” to $2M: How to Power Through Rejection21:43 Turning a Personal Setback Into Multi-Million Dollar Growth25:35 Why Actively Black Is More Than Just Merch (And Why That Matters)29:04 How Mission and Authenticity Drive Repeat Purchases Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Bending Spoons is the acquisition machine of the tech world. They have acquired the likes of Evernote, Vimeo, Eventbrite, Streamyard and more. However, they never open their gates to the secrets behind Evernote's product machine. Today that changes with Federico Simionato joining 20Product. Fede has been a Product Lead at Bending Spoons for 8 years where he has led product teams at Evernote, WeTransfer and more. AGENDA: 03:02 From Dentist Games to $11BN Bending Spoons 04:54 Advice for Aspiring Product Managers 05:38 Building a Coveted Brand at Bending Spoons 07:43 Evaluating and Testing New Product Ideas 13:35 How Evernote has Mastered User Retention 25:24 The Impact of AI on Product Design and Prototyping 31:19 How Bending Spoons Does Product Launches and Lessons Learned 33:27 How Every Product Team Should Do Monthly Updates to Users 36:38 Recording and Transparency in Updates 38:06 Lessons from Failed Product Launches 45:14 Structuring Teams and Acquisitions 47:12 Monetization Strategies and Push Notifications 57:21 Quick Fire Round: Insights and Reflections
Dave reveals what its like working in an Amazon Business based in China, sourced from a Chinese forum. He talks about the differences of the Chinese vs. American e-commerce businesses, and how they structure their businesses by expanding to multiple marketplaces almost immediately. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. There was a recent post on a Chinese discussion board looking for advice. The author recounted all of his previous experiences working at various e-commerce companies that have an Amazon focus and he realized that the Amazon landscape was changing at a pace he couldn't keep up with. This is particularly helpful for us western e-commerce sellers, because it helps us figure out what the Chinese are doing on Amazon that gets their sales high and prices low. Timestamps 00:00 - Introduction to Chinese Amazon Sellers' Insights 03:08 - The Journey of a Chinese Amazon Employee 06:03 - Daily Operations and Responsibilities 08:58 - Promotions and Performance Metrics 11:58 - Challenges and Strategies in Product Management 15:00 - Expansion into Domestic Markets 15:18 - Challenges of Management and Promotion 16:09 - Cultural Differences in Work Ethic 17:33 - Advertising Frameworks and Product Launches 19:37 - Developing a Unique Marketing Strategy 21:29 - Sales Performance and Product Viability 23:05 - Mental Health and Career Stagnation 24:09 - Product Development Challenges 25:44 - Profitability and Product Selection 27:10 - Lessons from the Chinese Market As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!
#660 What if you could turn product launches into full-blown fan experiences? In this episode, host Brien Gearin sits down with Michael Dodsworth, founder of Fanfare, the LA-based SaaS company helping brands like Nike and Supreme transform chaotic product drops into seamless, hype-driven events. Michael shares his journey from early engineering days and acquisitions at Salesforce to launching his own startup solving the headaches of digital and in-person product releases. He breaks down how Fanfare helps brands manage millions of fans in real time, prevent site crashes, and turn those frenzied “drop moments” into data-rich marketing gold. Whether you're building a SaaS company or planning your next product launch, this conversation is packed with lessons on scalability, customer feedback, and startup strategy! What we discuss with Michael: + Origin story and engineering background + Early acquisition by Salesforce + Lessons from Optimizely and Ticketmaster + Founding Fanfare to fix chaotic product drops + How Fanfare improves launch experiences + Managing millions of fans in real time + Turning drop data into marketing insights + Challenges and lessons in raising capital + Importance of customer feedback and iteration + Future vision for experiential commerce and AI Thank you, Michael! Check out Fanfare at Fanfare.io. Get The 5-Step Hype Drop Playbook. Follow Michael on LinkedIn. Follow Fanfare on LinkedIn. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Benjamin and Chance react to the new M5 iPad Pro, MacBook Pro, and Vision Pro launches. Apple also kills off Clips app and teases live immersive NBA content, and announces a controversial name change for the Apple TV streaming service. And in Happy Hour Plus, Benjamin gets more excited about the upcoming Apple smart display based off some details from Mark Gurman. Subscribe at 9to5mac.com/join. Sponsored by Shopify: Grow your business no matter what stage you're in. Sign up for a $1 per month trial at shopify.com/happyhour. Sponsored by Material Security: Material Security is transforming how companies protect their most critical cloud assets. Learn more and see how it works at material.security. Hosts Chance Miller @chancemiller.me on Bluesky @chancehmiller@mastodon.social @ChanceHMiller on Instagram @ChanceHMiller on Threads Benjamin Mayo @bzamayo on Twitter @bzamayo@mastodon.social @bzamayo on Threads Subscribe, Rate, and Review Apple Podcasts Overcast Spotify 9to5Mac Happy Hour Plus Subscribe to 9to5Mac Happy Hour Plus! Support Benjamin and Chance directly with Happy Hour Plus! 9to5Mac Happy Hour Plus includes: Ad-free versions of every episode Pre- and post-show content Bonus episodes Join for $5 per month or $50 a year at 9to5mac.com/join. Feedback Submit #Ask9to5Mac questions on Twitter, Mastodon, or Threads Email us feedback and questions to happyhour@9to5mac.com Links Apple unveils M5 chip, the next generation of Apple silicon Apple launches new iPad Pro with M5 chip, C1X modem Apple unveils new 14-inch MacBook Pro powered by M5 chip Apple Vision Pro gets the new M5 chip, Dual Knit Band, more Apple Vision Pro: PlayStation VR2 Sense controller in November, Logitech Muse and standalone Dual Knit Band available to order Apple Vision Pro to feature live immersive Lakers games RIP Clips: Apple abandons its quirky short-form video app Apple has already begun work on an H3 chip and next-generation AirPods: report Apple TV+ rebranded as just 'Apple TV' Apple smart home hub reportedly marks shift in how new products are built as price target emerges