Max Mckeown's posts

Innovation - or practical creativity - is mainly about making new ideas useful. This is the first part of a chapter from The Innovation Book by Max Mckeown which offers a definition of innovation, a short history of human creativity and introduces several leading thinkers about how ideas are generated, shared, and made helpful.

Here's the introduction to The Innovation Book read by the author, Dr. Max Mckeown. Its your roadmap to creating powerful innovations that deliver success in a collective world.

Adaptability is the most important human trait. This excerpt from Max Mckeown's book examines neural plasticity, how hard it is to say you're wrong, and how better ideas compete with old ideas. The full version is available from www.audible.com www.audible.co.uk/adaptability

Author Max Mckeown reads from Unshrink, a book about interdependence and the power in designing organisations for the best of potential in the service of humanity.

Excerpt from The Strategy Book by Max Mckeown. Available in paperback, kindle and ibooks format. This is a master class in strategic thinking to help you to powerfully shape your future.

Alan Jordan, CEO of Bookbuzz, reviews Adaptability on www.newstalk.ie with Chris Donoghue.

You can't create brilliant strategy without becoming a strategic thinker. In this excerpt from the best-selling The Strategy Book, Mckeown explains the importance of two questions: Why & Why Not. The Strategy Book delivers the most important, practical knowledge on using strategy to deliver success in a competitive world and so you can get what you want from your business. The Strategy Book is an essential read for any leader or manager, explaining how strategy can help them get the results they want and engage people with the strategy they create. Readers can depend upon The Strategy Book to help them understand what strategy can do for them and how to create powerful strategies, based on what we know about the science of strategy. The Strategy Book is an extremely practical, fully cross-referenced guide to strategy that is easy to use time and time again. It can be read as a whole or readers can dip into the easy-to-read, bite-size sections as and when they need to deal with a particular issue. The Strategy Book includes practical advice and expert tips about strategy, techniques and approaches, and includes punchy, memorable examples from real leaders winning (and losing) with real world strategies. (Available at all good book shops!)

#creativity #DaVinci #innovation #mckeown

Innovation rocks. It rolls. It makes the world go round. In a definitive set of home truths, you'll discover how to harness the power of innovation to increase creativity, collaboration and profit. Are you ready to change the world? (Excerpt read by the Author Max Mckeown).

Once you have a strategy in place, you will want to know how well it's doing. You don't just want to measure financial performance. The financial implications of a strategy are usually not immediate. There are lots of areas that contribute to the success of a strategy. (This is an excerpt from The Strategy Book by Max Mckeown - Paperback and Kindle)

This is all about the five most important strategy questions - Where are we? Where do we want to go? What changes have to be made? How should changes be made? How shall we measure progress? Mckeown gives an overview of how you can use the questions to become a better strategic thinker. (This is an extract from The Strategy Book - £14.99 published by FT)

Change is inevitable but progress is not. It is strange to how often attempts are made to change without any change being made. We understand, or some of us understand, that a particular transformation is vital, urgent, important, and desirable but somehow it is avoided. Too often there are changes made, perhaps hugely disruptive, expensive changes without moving forward. No better place is reached; no better game is played, so much so that the time and energy expended can appear worse than doing nothing. This is an excerpt from Page 195 of Adaptability by Max Mckeown

This is an excerpt from Adaptability by Max Mckeown. You can buy it on Amazon as a paperback or kindle version. This is an excerpt from Rule 5 in which Mckeown discusses how cooperation is as important as competition, and how forgiveness is built into human culture to allow us to escape vicious cycles. He gives examples from the fight against Apartheid.

This is an excerpt from Adaptability by Max Mckeown. You can buy it on Amazon as a paperback or kindle version. This is Rule 9: Free Radicals in which Mckeown show the importance of rebels and dissent to making progress and transcending our situations. He discusses the psychology of divergent and convergent thinkers.

This an excerpt from Adaptability by Max Mckeown. It is available in paperback and kindle versions. In the excerpt, Max explores how the best thing to do when you're losing is change the rules of the game: "If you're small, be big. If you're big, be small."

"What can The Strategy Book do for you? You can use the secrets in this book to become a more effective strategic thinker and leader. It can help you to understand strategy. If you are ambitious, you can use the powerful strategy tools in this book to shape your future."

"This is a book about how people adapt. It's also a book about winning. Not just a winning by playing the same rules but playing better. And not just winning where there has to be a loser. My interest is in understanding more about how to move beyond the existing rules to find games that allow more people to win more often. New games that can make everyone better off than before." - Excerpt from Adaptability: The Art of Winning in an Age of Uncertainty

"Strategy is about shaping the future. That's the best definition I can give you; and the reason that we are interested. As a strategist, it can also help to understand some of the different arguments about what strategy is and is not. You don't have to know the whole history. You don't have to get a doctorate or an MBA. But it's helpful to be informed." (Excerpt from The Strategy Book by Max Mckeown)

"However beautiful the strategy, you should occasionally look at the results" - Winston Churchill

"Strategy is not the same thing as strategy tools or models. Yet, it's useful to know what they are so you can deal effectively with corporate strategy, and if you use them with the principles and challenges in the rest of The Strategy Book, they can be very effective ways of organizing and sharing your strategic thinking." Excerpt from The Strategy Book by Max Mckeown

"The power in strategy is in shaping your future. This means that to be useful, strategy has to work in the real world. Far too many strategies are created for a fictional world where simply writing down objectives is enough to achieve them. It is a false world where the commands of distant executives are instantly obeyed and where every assumption in the strategy stays true forever." Excerpt from The Strategy Book by Max Mckeown

"Strategy is about getting to where you'd like to be, or at least making the most of where you are. And this is part of what it means to win with strategy. You don't have to win at all costs and you don't have to play a zero sum game where there is only one winner and a whole bunch of sorry losers. You don't have to be destructive or vindictive, you could use strategy to win by creating value." Excerpt from The Strategy Book by Max Mckeown

"At some point, you will want to create your strategy for getting from where you are to where you would like to be. Even if you are entirely happy where you are, you will still need a strategy for keeping yourself there - other people are creating strategies and making waves that may change your situation." Excerpt from The Strategy Book by Max Mckeown

"To think like a strategist is to see possibilities that can be shaped into desirable opportunities. You have to be able to notice historic trends that open up those new opportunities and you need to be able to play a kind of multi-dimensional chess, imagining several moves ahead what your next move should be now." Excerpt from The Strategy Book by Max Mckeown

"Strategy is about shaping the future. And that's the reason for The Strategy Book - to help you to use strategy to figure out what to do now to get what you really want in the future. This book can help make strategy work more often." (Excerpt from The Strategy Book by Max Mckeown.)