Rooted In Community Podcast

In this episode Celia Coughlin-Surridge speaks with Lanz Nalagan of the Sacramento LGBT Community Center. You are sure to be inspired by hearing about how the center started, the vast array of services it provides, and how much growth it has experienced over the years. Though COVID-19 created a need to pivot, (as with so many other nonprofits) it’s obvious that the Center made smart decisions and found ways to keep the community engaged and supported during 2020. It’s also quite evident that the Center has emerged even stronger in spite of the pandemic.   Find out more about the Sacramento LGBT Community Center at https://saccenter.org/To donate, go to https://saccenter.org/donate---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg. 

This episode is especially close to our hearts as our guest is a longtime family friend. Malinda Fisher is co-owner of Atelier, a store in downtown Salt Lake City specializing in handmade, environmentally responsible, and vintage items. Malinda and her business partner feel strongly that Atelier wants to take a stand on social issues and support causes within the community and our nation. As Malinda says, “Being something bigger than just a retail store,” is important.Take a listen and learn more about Atelier’s journey from opening in 2017 to present. In their original mission their goal is to “empower local creatives by providing a physical retail space where they can market their work and ideas,” but in time it has become much more. https://www.atelierslc.com/http://desertroseshop.com/ ---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg. 

On this week’s episode, Celia Coughlin-Surridge speaks with Alma Galvan, Communications & Marketing Manager for the Sacramento Better Business Bureau (BBB). Most of us are familiar with the BBB name, but do we really know what they do? Alma shares about the many services that the BBB provides to small business owners and what the advantages are to becoming a BBB member.Go to https://www.bbb.org/local-bbb/bbb-of-northeast-california to find out more about the Better Business Bureau of Northeast California. ---This episode of the Rooted in Community Podcast was brought to you by Constant Contact. Get a 60-Day Free Trial by going to http://constantcontact.RICPodcast.com---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

If you haven’t heard, there’s a new app out there to get acquainted with. It’s called Clubhouse and it’s quickly gaining momentum. People from all backgrounds (celebrities, business owners, “average Joes”, etc.) can come together on this audio-only platform. Which, at the time of this recording is only available by-invitation-only and for iOS devices. Learn more and get great tips via discussion of our host, Celia Coughlin-Surridge, and guests:Michael DeMers, Northern California (Sacramento based) Real Estate Broker and Clubhouse room moderator. Find him on Instagram @freshhomesnorcal or at www.freshhomesrealestate.com.Kim Dow, Owner & publisher of Sass Magazine and Sass Studios in Frederick, Maryland, and Clubhouse user/networker. Find her on Instagram @sassmagazine or at https://sassmagazine.com/.Altovise Pelzer, Founder of the World Voice League and podcaster in Elkton, Maryland, and recent Clubhouse user/member. Find her on Instagram @altoviseunmuted or at www.iamunmuted.com.Check out Clubhouse at https://www.joinclubhouse.com/ and find Celia at @celiacoughlin.---Make things simple and try out Canva for your organization at http://canva.RICPodcast.com---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

Let me set the scene for you. You’re having a conversation with someone about your business or nonprofit. You’re really passionate about what you do so you’re really excited to have someone listening. Then you realize you’ve been going on for a minute, and the person you’re talking to has a deer in the headlights look. For me, this is an age-old problem. I’m such a nerd I forget that what I enjoy talking about may not interest everyone. Let alone be understandable. We, as humans in general, tend to assume the people around us and the people we meet have the same basic understanding of the topics we know about. We inherently know that not everyone has the extensive knowledge we may have, but we typically assume that everyone understands acronyms or the basic principles of what we are talking about. That is not the case and that is what we are here to work on today. Welcome to Week 3 of our 5 Weeks to Audience Growth special series brought to you by the Rooted in Community Podcast. In these short episodes, we’re focused on helping you answer key questions that will help you grow your audience with just about 15 to 30 minutes of work each week. In this third installment, we’re answering the question “Is Your Messaging Understandable?”Go to http://learn.modernrootsmarekting.com to get the downloadable worksheets for this series!---This episode of the Rooted in Community Podcast was brought to you by Constant Contact. Get a 60-Day Free Trial by going to http://constantcontact.RICPodcast.com---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

Do you know what value you provide your audience?Think about it. If you’re a business, you surely know what services or products you provide. If you’re a nonprofit, you know what mission you’re working towards.But how does that affect your audience? Why are these products, services, or causes meaningful to them?Welcome to Week 2 of our 5 Weeks to Audience Growth special series brought to you by the Rooted in Community Podcast. In these short episodes we’re focused on helping you answer key questions that will help you grow your audience with just about 15 to 30 minutes of work each week.In this second installment, we’re answering the question “What Value Do You Provide Your Audience”. Go to http://learn.modernrootsmarekting.com to get the downloadable worksheets for this series!---This episode of the Rooted in Community Podcast was brought to you by Constant Contact. Get a 60-Day Free Trial by going to http://constantcontact.RICPodcast.com---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

Have you ever experienced a bad website before? Or, you're wondering if you're website is user-friendly? Our guest today is web designer extraordinaire, Colleen Keith. Colleen shares her 10 Tips for a User-Friendly Website and she shares her philosophy. It’s simple but effective. As Colleen says, “I believe it’s important to have a work/life balance, and not try to do everything yourself. When you have a reliable designer working for you, you’ll save time, have your brand well-represented, and be able to focus on other priorities.”Find Colleen's blog post here: https://colleenkeith.com/10-tips-user-friendly-website/Visit Colleen's website at: https://colleenkeith.com/Resources we discussed on this episode:WordfenceGTmetrixSmushUbersuggest---Make things simple and try out Canva for your organization at http://canva.RICPodcast.com---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

What is the one thing you need in order to achieve your mission? Is it more employees? More revenue? Or, more time? One thing is for sure, you can’t have more time by delegating work to the employees you’ve hired without a community of supporters that help you bring in more revenue. Welcome to Week 1 of 5 Weeks to Audience Growth, a special series brought to you by the Rooted in Community Podcast. In these short episodes we’ll be focused on helping you answer key questions that will help you grow your audience with just about 15 to 30 minutes of work each week.In this first minisode, we’re answering the question “Who IS Your Audience”. That might seem like a silly question, but if you can’t explain who your ideal customer is within a few seconds, then you can’t effectively market to them. Go to http://learn.modernrootsmarekting.com to get the downloadable worksheets for this series!---This episode of the Rooted in Community Podcast was brought to you by Constant Contact. Get a 60-Day Free Trial by going to http://constantcontact.RICPodcast.com---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

Are you challenged to connect with your customers or donors by email? Have you heard the term, “Nurture Campaign” but you’re not sure what it means? It’s also known as lead nurturing…basically, nurturing a relationship between the customer and brand. In this episode we’ll walk you through the steps needed to put together an effective campaign. The how-tos of Identifying Your Message and Mapping Out Your Campaign will be covered by Celia Coughlin-Surridge. And we’ll have a special Free Resource that you can download from this episode as well.As a bonus to this episode, visit https://learn.modernrootsmarketing.com/ to get your FREE copy of Creating an Email Automation That Works PDF ---This episode of the Rooted in Community Podcast was brought to you by Constant Contact. Get a 60-Day Free Trial by going to http://constantcontact.RICPodcast.com---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

Our Community Relations Director and Co-Founder, Mary Nauer, joins the conversation today to talk about new ways to fundraise in the upcoming year. As so many organizations had to cancel or rethink already planned fundraisers in 2020, it’s best to brainstorm new ideas now and have a plan in place for future fundraising options. There are three aspects that should be considered when making decisions on a good fundraiser for your organization. They are Key Factors: the who, what, and why. Types of Fundraisers: we share some ideas. Communications: how to effectively get the word out. Taking all of this information and talking it through with your team in a brainstorming session will help you to develop a fundraiser that will draw your community and engage by, as Mary says, “putting the fun in fundraising!”As a bonus to this episode, visit our website at https://learn.modernrootsmarketing.com/ to get your FREE copy of Steps to Planning Your Fundraiser ---This episode of the Rooted in Community Podcast was brought to you by Constant Contact. Get a 60-Day Free Trial by going to http://constantcontact.RICPodcast.com---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

Have you wondered if the companies you purchase from are supporting the causes that you are passionate about? Is equality, transparency and authenticity important to you? Then creating an Ethics Page may be right for you and your organization! In this episode, we talk with D'Ana Joi Spencer about her Ethics Page. She shares her journey to celebrating multi-passionate creatives and how the creation of an Ethics Page was a meaningful step she took to ensure she was supporting what she is passionate about while being honest and open with her audience.Visit Joi at her website located at: https://joi-knows-how.com/Her Ethics course can be found at: https://joi-knows-how.com/ethics-page-trainingThe blog post Joi references in this episode can be found at: https://joi-knows-how.com/celebrating-multi-passionate-creatives/You can follow Joi on social media at:https://www.instagram.com/joi.knows.how/https://www.pinterest.com/whatjoiknows/_saved/Make things simple and try out Canva for your organization at http://canva.RICPodcast.com---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

Creating and participating in online communities is growing in popularity. In this episode, we have the honor of speaking with Emily Thompson, Co-Founder of Being Boss, about their online community and what it takes to create one of your own. If you're an organization thinking about creating a special place for your audience online, or you're looking to join an online community of peers, this episode is for you!To find out more about the Being Boss Online Community go to beingboss.RICPodcast.comFor more about Emily and Being Boss go to https://beingboss.club/ and visit Almanac Supply Co. at https://almanacsupplyco.com/This episode of the Rooted in Community Podcast was brought to you by Constant Contact. Get a 60-Day Free Trial by going to http://constantcontact.RICPodcast.com ---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

We celebrate the November theme of gratitude and what it stands for in this episode. Marlene Goetzeler, co-owner of Sacramento’s beloved Freeport Bakery joins us to talk about how the bakery started over 30 years ago and continues to flourish. She also speaks to the challenges of being half of a husband-wife business team, business ownership during COVID-19, and how positivity and gratitude for community have played into their success. Join us for this delightful conversation full of stories. How Marlene met her husband, Walter, and how they purchased their bakery without a bank loan are just a couple that she tells. She also shares her knowledge of being a boss and what has worked best for her in developing positive employer/employee relationships. We hope you enjoy listening! Find Freeport Bakery at: https://freeportbakery.com/https://www.instagram.com/freeportbakery/https://www.facebook.com/freeportbakery/---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

#GivingTuesday, taking place on December 1, is right around the corner and we want you to be prepared! In this episode, we dive into how to plan for and execute a day of fundraising and awareness for your organization.#GivingTuesday Resources:#GivingTuesday Website#GivingTuesday Complete Toolkit#Getting Ready Workbook---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

In this episode, we sit down with Jill Knobeloch of GrapeSeed Designs to talk about defining your why and how to use that information to improve your organization's brand messaging and marketing. Jill is a branding and digital strategist focused on helping equestrian businesses build credibility online that makes them the obvious choice for their future customers. Her priority is helping clients spend less time behind the computer and more time focused on doing what they love.With over a decade of experience in branding, web design, and online marketing, she takes a holistic approach to how you show up in the world. This made her the perfect expert to talk to about "Knowing your Why". While "niching down" or narrowing your services and/or online messaging may be scary, it actually is the best thing you can to do reach your ideal audience. If you'd like to find out more about Jill, you can find her online in these places:PersonalLinkedIn: https://linkedin.com/in/jillknobelochGrapeSeed DesignsWeb/Newsletter: https://grapeseeddesigns.comInstagram: @GrapeSeedDesigns https://instagram.com/grapeseeddesignsAville CoworkWeb/Newsletter: https://avillecowork.comInstagram: @Aville.Cowork https://instagram.com/aville.coworkFacebook: @AvilleCowork https://facebook.com/avillecoworkEventbrite: https://avillecowork.eventbrite.com ---The Rooted in Community Podcast is available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

Welcome to the first episode of the Rooted in Community Podcast, hosted by Celia Coughlin-Surridge. In a year that has been filled with uncertainty and a pandemic that has forced many organizations to focus on their online marketing, this podcast hopes to cut through the noise. Brought to you by Modern Roots Marketing, this first episode features Celia, their Creative Director and Co-Founder, alongside Mary Nauer, their Community Relations Director and Co-Founder, who also happens to be Celia's mom. Their discussion dives deeper into what Community-Focused marketing actually is and how finding your authentic voice is the key to any successful online presence.---Available to listen to on any major podcast platform. Find out more on our website at www.RICPodcast.com or www.ModernRootsMarketing.com. Follow Modern Roots Marketing on Instagram at @modernrootsmktg.

Welcome to the Rooted in Community Podcast!Find out more about us at www.RICPodcast.com.Brought to you by Modern Roots Marketing, www.modernrootsmarketing.com.