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In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England – John biohacks with sauna Claude Cowork spun off from Claude Code – Trust Insights Livestream on Claude Cowork Constant Contact acquires Jay Schwedelson’s GURU virtual email event My […] The post Now with More Claude CoWork, GURU Acquisition, and AI Agents! appeared first on Marketing Over Coffee Marketing Podcast.
Danny and Ritu dive deep into Anthropic's new Cowork feature in Claude Desktop - the good, the bad, and the ugly. Ritu shares a cautionary tale about file deletion gone wrong, while Danny demonstrates his custom skills pack that protects users from common pitfalls. What You'll Learn: What Cowork is and how it differs from Claude Code and Claude Desktop Why the rm -rf command can permanently delete your files (and how to prevent it) How to set up deny lists in your Claude settings to protect critical files The power of skills and bootstrap files for consistent, reliable outputs Decision panels: letting Claude guide you through complex choices Cascade skills: research to article to slides in one automated flow Key Timestamps: 00:00 - Introduction to Cowork 02:13 - Ritu's file deletion disaster story 08:37 - Understanding rm vs rm -rf commands 10:01 - Setting up deny lists for protection 16:00 - Evolution from Claude Desktop to Claude Code to Cowork 25:55 - Skills deep dive: orchestrator, quality gate, flow state 39:48 - Research cascade skill demonstration 43:18 - Decision panels walkthrough 48:58 - 2026 predictions: Ambient AI and pixel-free interfaces Resources Mentioned: Danny's Skills Pack (available to listeners) Typora - Markdown editor ($14 lifetime) Time Machine backup for Mac users Git for version control Connect with Ritu Java: LinkedIn Connect with Danny McMillan: LinkedIn | Seller Sessions
AI Chat: ChatGPT & AI News, Artificial Intelligence, OpenAI, Machine Learning
In this episode, we talk about Anthropic's new Co-Work plugins for enterprise users, designed to automate specialized tasks and streamline workflows. We also discuss the major $3 billion lawsuit filed against Anthropic by music publishers, alleging copyright infringement of 20,000 musical works. Links • Get the top 40+ AI Models for $20 at AI Box: https://aibox.ai • AI Chat YouTube Channel: https://www.youtube.com/@JaedenSchafer • Join my AI Hustle Community: https://www.skool.com/aihustle
Marc Andreessen is a founder, investor, and co-founder of Netscape, as well as co-founder of the venture capital firm Andreessen Horowitz (a16z). In this conversation, we dig into why we're living through a unique and one of the most incredible times in history, and what comes next.We discuss:1. Why AI is arriving at the perfect moment to counter demographic collapse and declining productivity2. How Marc has raised his 10-year-old kid to thrive in an AI-driven world3. What's actually going to happen with AI and jobs (spoiler: he thinks the panic is “totally off base”)4. The “Mexican standoff” that's happening between product managers, designers, and engineers5. Why you should still learn to code (even with AI)6. How to develop an “E-shaped” career that combines multiple skills, with AI as a force multiplier7. The career advice he keeps coming back to (“Don't be fungible”)8. How AI can democratize one-on-one tutoring, potentially transforming education9. His media diet: X and old books, nothing in between—Brought to you by:DX—The developer intelligence platform designed by leading researchersBrex—The banking solution for startupsDatadog—Now home to Eppo, the leading experimentation and feature flagging platform—Episode transcript: https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Marc Andreessen:• X: https://x.com/pmarca• Substack: https://pmarca.substack.com• Andreessen Horowitz's website: https://a16z.com• Andreessen Horowitz's YouTube channel: https://www.youtube.com/@a16z—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Marc Andreessen(04:27) The historic moment we're living in(06:52) The impact of AI on society(11:14) AI's role in education and parenting(22:15) The future of jobs in an AI-driven world(30:15) Marc's past predictions(35:35) The Mexican standoff of tech roles(39:28) Adapting to changing job tasks(42:15) The shift to scripting languages(44:50) The importance of understanding code(51:37) The value of design in the AI era(53:30) The T-shaped skill strategy(01:02:05) AI's impact on founders and companies(01:05:58) The concept of one-person billion-dollar companies(01:08:33) Debating AI moats and market dynamics(01:14:39) The rapid evolution of AI models(01:18:05) Indeterminate optimism in venture capital(01:22:17) The concept of AGI and its implications(01:30:00) Marc's media diet(01:36:18) Favorite movies and AI voice technology(01:39:24) Marc's product diet(01:43:16) Closing thoughts and recommendations—Referenced:• Linus Torvalds on LinkedIn: https://www.linkedin.com/in/linustorvalds• The philosopher's stone: https://en.wikipedia.org/wiki/Philosopher%27s_stone• Alexander the Great: https://en.wikipedia.org/wiki/Alexander_the_Great• Aristotle: https://en.wikipedia.org/wiki/Aristotle• Bloom's 2 sigma problem: https://en.wikipedia.org/wiki/Bloom%27s_2_sigma_problem• Alpha School: https://alpha.school• In Tech We Trust? A Debate with Peter Thiel and Marc Andreessen: https://a16z.com/in-tech-we-trust-a-debate-with-peter-thiel-and-marc-andreessen• John Woo: https://en.wikipedia.org/wiki/John_Woo• Assembly: https://en.wikipedia.org/wiki/Assembly_language• C programming language: https://en.wikipedia.org/wiki/C_(programming_language)• Python: https://www.python.org• Netscape: https://en.wikipedia.org/wiki/Netscape• Perl: https://www.perl.org• Scott Adams: https://en.wikipedia.org/wiki/Scott_Adams• Larry Summers's website: https://larrysummers.com• Nano Banana: https://gemini.google/overview/image-generation• Bitcoin: https://bitcoin.org• Ethereum: https://ethereum.org• Satoshi Nakamoto: https://en.wikipedia.org/wiki/Satoshi_Nakamoto• Inside ChatGPT: The fastest-growing product in history | Nick Turley (Head of ChatGPT at OpenAI): https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley• Anthropic co-founder on quitting OpenAI, AGI predictions, $100M talent wars, 20% unemployment, and the nightmare scenarios keeping him up at night | Ben Mann: https://www.lennysnewsletter.com/p/anthropic-co-founder-benjamin-mann• Inside Google's AI turnaround: The rise of AI Mode, strategy behind AI Overviews, and their vision for AI-powered search | Robby Stein (VP of Product, Google Search): https://www.lennysnewsletter.com/p/how-google-built-ai-mode-in-under-a-year• DeepSeek: https://www.deepseek.com• Cowork: https://support.claude.com/en/articles/13345190-getting-started-with-cowork• Definite vs. indefinite thinking: Notes from Zero to One by Peter Thiel: https://boxkitemachine.net/posts/zero-to-one-peter-thiel-definite-vs-indefinite-thinking• Henry Ford: https://www.thehenryford.org/explore/stories-of-innovation/visionaries/henry-ford• Lex Fridman Podcast: https://lexfridman.com/podcast• $46B of hard truths from Ben Horowitz: Why founders fail and why you need to run toward fear (a16z co-founder): https://www.lennysnewsletter.com/p/46b-of-hard-truths-from-ben-horowitz• Eddington: https://www.imdb.com/title/tt31176520• Joaquin Phoenix: https://en.wikipedia.org/wiki/Joaquin_Phoenix• Pedro Pascal: https://en.wikipedia.org/wiki/Pedro_Pascal• George Floyd: https://en.wikipedia.org/wiki/George_Floyd• Replit: https://replit.com• Behind the product: Replit | Amjad Masad (co-founder and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad• Grok Bad Rudi: https://grok.com/badrudi• Wispr Flow: https://wisprflow.ai• Star Trek: The Next Generation: https://www.imdb.com/title/tt0092455• Star Trek: Starfleet Academy: https://www.imdb.com/title/tt8622160• a16z: The Power Brokers: https://www.notboring.co/p/a16z-the-power-brokers—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com
From the "Seduction Phase" of agentic AI to the terrifying prospect of human cognitive atrophy. We debate the rise of Claude Bot and local LLMs, breakdown Dario Amadei's warning of a "country of geniuses," and ask if we are becoming nothing more than "Meat AI." Plus, how to position your portfolio when capital eats labor.Welcome to the Alfalfa Podcast
Seb and Preston explore the rapid evolution of AI, its role in reshaping work, communication, and biology. They discuss tools like Claude Co-Work, delve into the implications of AI relationships, blockchain integration, and breakthroughs in longevity science. With insights from personal experiments and global trends, they paint a vivid picture of the AI-powered future. IN THIS EPISODE YOU'LL LEARN: 00:00:00 - Intro 00:01:58 - What Elon Musk and tech leaders are saying about AI and the future 00:04:33 - Why time feels like it's accelerating in today's tech-driven society 00:05:09 - How AI tools like CoWork outperform others in coding and organization tasks 00:16:15 - How note-taking AI is transforming productivity and book writing 00:17:36 - How AI could power one-person billion-dollar startups 00:18:19 - The significance of Claude's ethical framework in guiding AI decisions 00:19:27 - The ethical concerns of forming relationships with AI 00:37:03 - How energy-efficient communication protocols can reshape AI infrastructure 00:45:26 - Why legal recognition is essential for real blockchain-based equities 00:54:36 - How stem cell therapies may move medicine toward curing rather than managing disease Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Official Website: Seb Bunney. Seb's book: The Hidden Cost of Money. Related books mentioned in the podcast. Ad-free episodes on our Premium Feed. NEW TO THE SHOW? Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Follow our official social media accounts: X (Twitter) | LinkedIn | | Instagram | Facebook | TikTok. Check out our Bitcoin Fundamentals Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Get smarter about valuing businesses in just a few minutes each week through our newsletter, The Intrinsic Value Newsletter. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: HardBlock Linkedin Talent Solutions Human Rights Foundation Simple Mining Masterworks Vanta Fundrise Netsuite Shopify References to any third-party products, services, or advertisers do not constitute endorsements, and The Investor's Podcast Network is not responsible for any claims made by them. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Raymond James' Josh Beck talks with TITV Host Akash Pasricha about Amazon's massive 16,000-person layoff and what to expect from Meta and Microsoft earnings tonight. We also talk with The Information's Aaron Holmes about Microsoft's internal reaction to Anthropic's Claude CoWork as well as Ann Gehan & Theo Wayt about the shutting down of Amazon's grocery store experiments. Finally, we get into the return of speculative SPACs with our Finance Editor Ken Brown.Articles discussed on this episode: https://www.theinformation.com/articles/microsoft-races-respond-new-threats-anthropichttps://www.theinformation.com/newsletters/the-information-finance/new-spac-boom-let-last-spac-boomhttps://www.theinformation.com/briefings/amazon-cuts-16-000-employeeshttps://www.theinformation.com/newsletters/the-briefing/amazons-fresh-dream-expiresSubscribe: YouTube: https://www.youtube.com/@theinformation The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agendaTITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Follow us:X: https://x.com/theinformationIG: https://www.instagram.com/theinformation/TikTok: https://www.tiktok.com/@titv.theinformationLinkedIn: https://www.linkedin.com/company/theinformation/
This week in Capitalism we saw a big pullback in the market due to Trump's threats against NATO and overblown AI valuations, Claude launched Cowork, the first real agentic AI play, and we look at a brand that I think is poised to breakout. All this and more, on This Week In Capitalism. If you want to learn how to get to $100k/month in your business, head to https://capitalism.com/100k Timestamps: 0:00 - Stocks Sell off and What I'm Buying 5:00 - Anthropic Launches Claude Cowork 9:00 - Own Nothing and Be Happy? 9:40 - Brand Breakdown 16:28 - A Personal Note
In this episode, I sit down with Boris, the creator of Claude Code and one of the key builders behind Claude Cowork, to unpack what Cowork actually unlocks and how people use it in the real world. He walks through a hands-on demo where Cowork organizes files, extracts receipt data, builds a clean spreadsheet, and even drives the browser to create and share a Google Sheet. We go deep on how “agentic” work feels different when the model takes actions across your computer, your browser, and your tools. Then I shift into Boris's viral workflow for Claude Code: parallel sessions, plan-first execution, Claude.md as a compounding team memory, and verification loops that dramatically improve output quality. Timestamps: 00:00 – Intro 03:26 – Cowork Overview 05:51 – Demo: Folder Access + Renaming Receipts 08:23 – Demo: Turning Receipts Into A Spreadsheet 10:52 – Demo: Google Sheets + Chrome Control 15:52 – Demo: Emailing The Sheet + Parallel Tasking 22:07 – Best way to start/use with Cowork 24:22 – Where will AI and Agents Go Next 28:44 – Boris's Claude Code Setup 41:12 – The “Claude” Pronunciation Discussion Key Points I use Cowork as a “doer,” not a chat: it touches files, browsers, and tools directly. I think about productivity as parallelism: multiple tasks running while I steer outcomes. I treat Claude.md as compounding memory: every mistake becomes a durable rule for the team. I run plan-first workflows: once the plan is solid, execution gets dramatically cleaner. I give Claude a way to verify output (browser/tests): verification drives quality. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BORIS ON SOCIAL X/Twitter: https://x.com/bcherny
In this episode of Business Brain, Shannon Jean and Dave Hamilton explore how AI is reshaping creativity, decision-making, and trust in modern business. The conversation examines whether AI-generated advertising risks damaging a brand, highlights a 2025 AI-assisted album, and looks at how authenticity and human judgment still matter when machines enter the creative process. The episode also digs into AI's growing role in medicine, personal intelligence tools like Gemini, and the emergence of Claude Cowork and Claude Code as always-on collaborators for real work. With a practical lens on responsibility, delegation, and guardrails, the discussion focuses on using AI to create leverage without surrendering control—supporting smarter businesses and a more intentional, Charmed Life. 00:00:00 Business Brain – The Entrepreneurs' Podcast #721 for Casual FridAI, January 23rd, 2026 January 23rd: Measure Your Feet Day SPONSOR: Intuit QuickBooks Payroll – Leave the chaos behind and start the new year off right with QuickBooks Payroll. Learn more by visiting QuickBooks.com/payroll 00:01:58 Robert-Is AI Advertising Damaging your brand? Jack Tempchin 2025 AI-assisted album 00:06:19 Doctors Using AI 00:10:31 Gemini Personal Intelligence 00:14:28 Claude Cowork Claude Code for the rest of your work 00:29:57 Business Brain 721 Outtro Tell Your Friends! Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post FridAI Claude Cowork + AI in Medicine – Business Brain 721 appeared first on Business Brain - The Entrepreneurs' Podcast.
Wait.... AI can do THAT now?
Our 231st episode with a summary and discussion of last week's big AI news!Recorded on 01/16/2026Hosted by Andrey Kurenkov and Jeremie HarrisFeel free to email us your questions and feedback at contact@lastweekinai.com and/or hello@gladstone.aiRead out our text newsletter and comment on the podcast at https://lastweekin.ai/In this episode:Anthropic's new cowork tool integrates Claude code, potentially simplifying multiple computing tasks from editing videos to compiling spreadsheets.Significant funding rounds see Anthropic raising $10B at a valuation of $350B, while XAI raises $20B, underscoring the immense market interest in AI startups.Nvidia faces supply challenges for H200 AI chips due to overwhelming demand from China, despite high costs per unit and its potential impact on U.S. company revenue.Policy debates highlight tensions around U.S. export controls to China, with leaders like Justin Lin from Alibaba and Jake Sullivan, former national security advisor, weighing in on the ramifications for the AI industry's future.Timestamps:(00:00:10) Intro / Banter(00:01:30) News PreviewTools & Apps(00:02:13) Anthropic's new Cowork tool offers Claude Code without the code | TechCrunch(00:09:45) Google's Gemini AI will use what it knows about you from Gmail, Search, and YouTube | The Verge(00:12:45) Google removes some AI health summaries after investigation finds “dangerous” flaws - Ars Technica(00:16:29) Gmail is getting a Gemini AI overhaul(00:18:12) Slackbot is an AI agent now | TechCrunchApplications & Business(00:20:11) Anthropic Raising $10 Billion at $350 Billion Value(00:22:25) Elon Musk xAI raises $20 billion from Nvidia, Cisco, investors(00:24:47) NVIDIA Needs a Supply Chain ‘Miracle' From TSMC as China's H200 AI Chip Orders Overwhelm Supply, Triggering a Bottleneck(00:29:26) OpenAI signs deal, worth $10B, for compute from Cerebras | TechCrunch(00:31:49) CoreWeave in focus as it amends credit agreement(00:34:30) LMArena lands $1.7B valuation four months after launching its product | TechCrunchProjects & Open Source(00:35:54) Nemotron-Cascade: Scaling Cascaded Reinforcement Learning for General-Purpose Reasoning Models(00:43:15) mHC: Manifold-Constrained Hyper-Connections(00:49:53) IQuest_Coder_Technical_Report(00:54:58) TII Abu-Dhabi Released Falcon H1R-7B: A New Reasoning Model Outperforming Others in Math and Coding with only 7B Params with 256k Context Window - MarkTechPostResearch & Advancements(01:01:42) Deep Delta Learning(01:07:47) Recursive Language Models(01:13:39) Conditional memory via scalable lookup(01:18:54) Extending the Context of Pretrained LLMs by Dropping their Positional EmbeddingsPolicy & Safety(01:26:06) Constitutional Classifiers++: Efficient Production-Grade Defenses against Universal Jailbreaks(01:31:00) Nvidia CEO says purchase orders, not formal declaration, will signal Chinese approval of H200(01:32:24) China AI Leaders Warn of Widening Gap With US After $1B IPO Week(01:37:25) Jake Sullivan is furious that Trump removed Biden's AI chip export controls | The VergeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode is sponsored by Your360 AI. Get 10% off through January 2026 at Your360.ai with code: INSIDE. Join Jason Howell and Alfred Nutile as we break down Anthropic's Claude Cowork desktop agent, OpenAI's plan to monetize ChatGPT through ads, YouTube's evolving strategy to curb AI slop, Alfred's day-to-day building AI automations for clients, and rapid fire updates on AI water debates, Lego's AI learning kits, and Wikipedia's big training data partnerships. Note: Time codes subject to change depending on dynamic ad insertion by the distributor. 00:00:00 - Podcast begins 0:03:29 - Cowork: Claude Code for the rest of your work 0:07:36 - Anthropic's new Cowork tool offers Claude Code without the code 0:12:20 - Our approach to advertising and expanding access to ChatGPT 0:12:44 - ChatGPT Go now unlocks unlimited access to GPT-5.2 Instant for $8 0:13:03 - OpenAI Lines Up Advertisers, Reveals Key Details Ahead of Ads Launch 0:14:21 - Google's AI boss: No plans for ads in Gemini 0:19:12 - YouTube CEO Neal Mohan's Big Ideas for 2026: More Superstar Creators and Transparency, Less AI Slop 0:24:08 - YouTubers will be able to make Shorts with their own AI likenesses 0:26:21 - The rise of ‘micro' apps: non-developers are writing apps instead of buying them 00:28:27 - Opal by Google 0:56:59 - From Tokens to Burgers: A Water Footprint Face-Off 1:00:02 - OpenAI rolls out age prediction on ChatGPT 1:01:36 - Adobe unveils new AI-powered video editing tools for Premiere 1:04:11 - Lego's latest educational kit seeks to teach AI as part of computer science, not to build a chatbot 1:05:36 - Wikipedia signs major AI firms to new priority data access deals Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the practical application of AI agents to automate mundane marketing tasks. You will define what an AI agent is and discover how this technology performs complex, multi-step marketing operations. You will learn a simple process for creating knowledge blocks and structured recipes that guide your agents to perform repetitive work. You will identify which tools, like your content scheduler or website platform, are necessary for successful, end-to-end automation. You will understand crucial data privacy measures and essential guardrails to protect your sensitive company information when deploying new automated systems. Tune in now to see how you can permanently eliminate hours of boring work from your weekly schedule! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-agentic-ai-practical-applications-claude-cowork.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week’s In Ear Insights, one of the things that people have said, me especially, is that 2026 is the year of the agent. The way I define an agent is it’s like a real estate agent or a travel agent or a tax agent. It’s something that just goes and does, then comes back to you and says, “Hey, boss, I’m done.” Katie, you and I were talking before the show about there’s a bunch of mundane tasks, like, let’s write some evergreen social posts, let’s get some images together, let’s update a landing page. Let me ask you this: when you look at those tasks, do they feel repetitive to you? Katie Robbert: Oh, 100%. I’ve automated a little bit of it. And by that, what I mean is I have the background information about Trust Insights. I have the tone and brand guidelines for Trust Insights. So if I didn’t have those things, those would probably be the biggest lift. And so all I’m doing is taking all of the known information and saying, okay, let’s create some content—social posts, landing pages—out of all of the requirements that I’ve already gathered, and I’m just reusing over and over again. So it’s completely repetitive. I just don’t have that more automated repeatability where I can just push a button and say, “Go.” I still have to do the work of loading everything up into a single system, going through it piece by piece. What do I want? Am I looking at the newsletter? Am I looking at the live stream? Am I looking at this podcast? So there’s still a lot of manual that I know could be automated, and quite frankly, it’s not the best use of my time. But it’s got to get done. Christopher S. Penn: And so my question to you is, what would it look like? We’ll leave the technology aside for the moment, but what would it look like to automate that? Would that be something where you would say, “Hey, I want to log into something, push a button, and have it spit out some stuff. I approve it, and then it just…” Katie Robbert: Goes, yeah, that would be amazing. I would love to, let’s say on a Monday morning, because I’m always online early. I would love to, when I get up and I’m going through everything in the background, have something running, and I can just say, “Hey, I want two evergreen posts per asset that I can schedule for this week.” You already have all of the information. Let’s go ahead and just draft those so I can take a look. Having that stuff ready to go would be so helpful versus me having to figure out where does. It’s not all in one place right now. So that’s part of the manual process is getting the Trust Insights knowledge block, finding the right gem that has the Trust Insights tone, giving the background information on the newsletter and the background information on the podcast and so on so forth, making sure that data is up to date. As I was working through it this morning and drafting the post and the landing pages, the numbers of subscribers were wrong. That’s an easy fix, but it’s something that somebody has to know. And that’s the critical thinking part in order to update it appropriately. Those kinds of things, it all exists. It’s just a matter of getting into one place. And so when I think about automation, there’s so much within our business that gets neglected because of these—I’m not going to call them barriers—it’s just bandwidth that if I had a more automated way, I feel like I would be able to do that much more. Christopher S. Penn: So let’s think about this. There’s obviously a lot of systems, Claude Code, for example, and QWEN Code and stuff, the big heavy coding systems. But could you put all those requirements, all those basics into a folder on your desktop? Katie Robbert: Oh, absolutely. Christopher S. Penn: Okay. And if you had some help from a machine to say, “Hey, looks like you’re using our social media scheduling software, AgoraPulse. AgoraPulse has an API?” Katie Robbert: Yep. Christopher S. Penn: Would you feel comfortable saying to a machine, “AgoraPulse has an API. Here’s the URL for it. I ain’t going to read the documentation. You’re going to read the documentation and you’re going to come up with a way to talk to it.” Would you then feel comfortable just logging into, say, Claude Cowork, which came out recently and is iterating rapidly? It is becoming Claude Code for non-technical people. Katie Robbert: Yep. Christopher S. Penn: And Monday morning, say, “Hey, Claude, good morning, it’s Monday. You know what to do.” Invoke the Monday morning skill. It goes and it reads all the stuff in those folders because you’ve written out a recipe, a process, and then it says, “Here’s this week’s social posts. What do you think?” And you say, “That looks good.” And by the way, all of the images and stuff are already stored in the folders so you don’t need to go and download them every single time. This is great. “I will go push those to the AgoraPulse system.” Would that be something that you would feel comfortable using that would not involve writing Python code after the first setup? Katie Robbert: Oh, 100%. Because what I’m talking about is when we talk about evergreen content—and I’m not a social media manager, but we’re a small company and we all kind of do everything—this is content that’s not timely. It’s not to a specific. It only works for this quarter or it only works for this specific topic. Our newsletter is evergreen in the sense that we always want people subscribing to it. We always want people to go to TrustInsights.ai/Newsletter and get the newsletter every Wednesday. The topic within the newsletter changes. But posting about the fact that it’s available for people to subscribe to is the evergreen part. The same is true of the podcast, we want people to go to TrustInsights.ai/TIpodcast, or we want people to join us on our live stream every Thursday at 1:00 PM Eastern, and they can go to TrustInsights.ai/YouTube. What changes is the topic that we go through each week, but the assets themselves are available either live or on demand at those URLs at all times. I just wanted to give that clarification in case I was dating myself and people don’t still use the term evergreen content. Christopher S. Penn: Well, that makes total sense. I mean, those are the places that we want people to go. What I’m thinking about, and maybe this is something for a live stream at some point, is now that we have agentic frameworks for non-technical people, it might be worth trying to wire that up. If we think about it, of course, we’re going to use the 5Ps. What is the purpose? The purpose is to save you time and to have more things automated that really should be automated. And obviously, the performance measure of it is stop doing that thing. It’s 2 seconds on a Monday morning, or maybe 2 seconds on the first of the month. Because an agentic framework can crank out as much stuff as you have capacity for. If you buy the Claude Max plan, you can basically create 2 years worth of content all in one shot. And so it becomes People, Process, Platform. So you’re the people. The process is writing down what you want the agent to do, knowing that it can code, knowing that it can find stuff in your inbox, in your folder that you put on your desktop, knowing that it can reference knowledge blocks. And you could even turn those into skills to say, “Trust Insights Brand Voice is now a skill.” You’ll just use that skill when you’re writing. And the platform is obviously a system, like Cowork. And given how fast it’s been adopted and how many people are using it, every provider is going to have a version of this in the next quarter. They’d be stupid if they didn’t. That’s how I think you would approach this problem. But I think this is a solvable problem today, without buying anything new—because you’re already paying for it. Without creating anything new, because we’ve already got the brand voice, the style guide, the assets, the images. What would be the barrier other than free time to making this happen? Katie Robbert: I think that’s really it. It’s the free time to not only set it up, but also to do a couple of rounds of QA—quality assurance. Because, as I’ve been using the Trust Insights Brand Voice gem this morning, I’m already looking at places where I could improve upon it, places where I could inject a little more personality into it, but that takes more time, that’s more maintenance, and that just makes my list longer. And so for me, it really is time. Are the knowledge blocks where I want them to be? Do I need to? This is my own personal process. And this is why I get inundated in the weeds: I start using these tools, I see where there could be improvements or there needs to be updates. So I stop what I’m doing and I start to walk backwards and start to update all of the other things, which just becomes this monster that builds on itself. And my to-do list has suddenly gotten exponentially larger. I do feel like, again, there’s probably ways to automate that. For example, send out a skill that says, “Hey, here’s the latest information on what Trust Insights does. Update all the places that exist.” That’s a very broad stroke, but that’s the kind of stuff that if I had more automation, more support to do that, I could get myself out of the weeds. Because right now, to be completely honest, if I’m not doing it, that stuff’s not getting done. So nobody else is saying, our ideal customer profile should probably be updated for 2026. We all know it needs to be done, but guess who’s doing it? This guy with whatever limited time I have, I’m trying to carve out time to do that maintenance. And so it is 100% something I would feel comfortable handing off to automation with the caveat that I could still oversee it and make sure that things are coming out correctly so it doesn’t just black box itself and be like, “Okay, I did these 20 steps that you can no longer see, and it’s done.” And I’m like, “Well, where did it go wrong?” That’s the human intervention part that I want to make sure we don’t lose. Christopher S. Penn: Exactly. The number 1 question that people need to ask for any of these agentic tools for figuring out, “Can I do this?” is really simple: Is there an API? If there is an API, a machine can talk to a machine, which means AgoraPulse, our social media scheduling software, has an API. Our WordPress website—our WordPress itself has an API. Gravity Forms, the form management system that we have, has an API, YouTube has an API, etc. For example, in what you were just talking about, if you set up your API key in WordPress and gave it to Claude in Cowork and said, “Hey, Claude, you’re going to need to talk to my website. Here’s my API key. You write the code to talk to the website, but I want you to use your Explore agents to search the Trust Insights website for references to—I will call it dark data. Make me a list, make me a spreadsheet of all the references to dark data on a website, with column 1 being the URL and column 2 being the paragraph of text.” Then you could look at it and go, “Hey, Claude, every time we’ve said dark data prior to 2023, we meant something different. Go.” And using the WordPress API, change those posts or change those pages. This is the—I hate this term because it’s such a tech bro term, but it actually works. That is the unlock for a web, for any system: to say, is there an API that I can literally open up a system? And then as long as you trust your knowledge blocks, as long as you trust your recipe, your process, the system can go and do that very manual work. Katie Robbert: That would be amazing because you know a little bit more about my process. This morning, I was on those two systems. I was on our WordPress site, and I was on our YouTube channel. As I was drafting posts for our podcast, I went to our YouTube channel and took a screenshot of our playlist to get the topics that we’ve covered so that I could use those to update the knowledge block about the podcast, which I realized was outdated and still very focused on things like Google Analytics 4. It wasn’t really thinking about the topics we’ve been talking about in the past 6 to 12 months. I did that, and I also gave it the content from the landing page from our website about the podcast, realizing that was super out of date, but it gave enough information of, “And here’s all the places where the podcast lives that you can access it.” It was all valuable information, but it was in a few different places that I first had to bring together. And you’re saying there’s APIs for these things so that I don’t have to sit here with every other screenshot of Snagit crashing, pulling out my hair and going, “I just want to write some evergreen posts so that more people subscribe?” Christopher S. Penn: That’s exactly what I’m saying. Katie Robbert: Oh, my goodness. Christopher S. Penn: And I would say, now that I think about this, what you’re describing, you wouldn’t even need to use the API for that. Katie Robbert: Great. Christopher S. Penn: Because a lot of today’s agentic tools have the ability to say, “I can just go search the web. I can go look at your YouTube channel and see what’s on it.” And it can just browse. It will literally fire up a browser. So you can say, “I want you to go browse our YouTube channel for the last 6 months. Or, here’s the link to our podcast on Libsyn. I want you to go browse the last 25 episodes. And here’s the knowledge block in my folder on my desktop. Update it based on what you browse and call it version 2 so that we don’t overwrite the original one.” Katie Robbert: Oh, my goodness. Christopher S. Penn: Yeah, that. So this is the thing that again, when we think about AI agents and agentic AI, this is where there’s so much value. Everyone’s focused on, “I’m going to make the biggest flashes.” No. You can do the boring crap with it and save yourself so much sanity, but you have to know where to get started. And the system today that I would recommend to people as of January 2026 is Claude Cowork. Because you already installed Claude on your desktop, you tell it which folder it can work in so it’s not randomly wandering all over your computer and say, “Do these things.” And it’s no different than building an SOP. It’s just building an SOP for the junior most person on your team. Katie Robbert: Well, good news, that is my bailiwick: SOPs and process. And so, shocker, I tend to do things the exact same way every single time. That part of it: great, it needs a process done. It’s going to take me 2 seconds to write out exactly what I’m doing, how I want it done. That’s the part that I have nailed. The question I have for you, because I’ll bet this question is going up from a lot of people, is what kind of data privacy do we need to be thinking about? Because it sounds like we’re installing this third-party application on our work machines, on our laptops, and many of us keep sensitive information on our laptops—not in the cloud, not in Google Drive or SharePoint, wherever people have that shared information. Obviously, we’re saying you can only look at these things, but what is it? What do we need to be aware of? Is there a chance that these third-party systems could go rogue and be like, “Effort? I’m going to go look at everything. I’m going to look at your financials, I’m going to get your social. That photo that you have of your driver’s license that you have to upload every 3 months to keep your insurance? I’m going to grab that too.” What kind of things do we need to be aware of, and how do we protect ourselves? Christopher S. Penn: It comes down to permissions. The Anthropic’s app—I should be very clear about this—Anthropic’s app is very good about respecting permissions. It will work within the folder you tell it and it will ask you if it needs to reference a different folder: “Can I look at this folder?” It does not do it on its own. Claude Code. There is a special mode called Live Dangerously which basically says, “Claude, you can do whatever you want on my system.” It is not on by default. It cannot be turned on by default. You have to invoke it specifically. QWEN’s version is called YOLO. Cowork doesn’t even have that capability because they recognize just how stupidly dangerous that is. If you are working on very sensitive data, obviously the recommendation there would be to use it in a different profile on your computer. If your Windows machine or your Mac can have different profiles, you might have an AI only profile that will have completely different directories. You won’t even be able to see your main user’s. And then if you’re really, really concerned about privacy, then I would not use a cloud-based provider at all. I would use a system like QWEN Code, which does not have telemetry to relay back to anybody what you’re doing other than actions you take, like you turned it on, you turned it off, etc. And you can download QWEN Code source and modify it to turn all the telemetry off if you want to, or just delete it out of the code base and then use a local model that has no connection to the Internet if you’re working on the most sensitive data. Katie Robbert: Got it. I think that’s incredibly helpful because you and I, we’re very aware of data privacy and what sensitive data and protected data entails. But when I think about the average marketer—and it’s not to say that they don’t care, they do care—but it’s not top of mind because they’re just underwater trying to find any life raft to get out of the weeds and be like, “Okay, great, this is a great solution, I’m going to go ahead and stand it up.” And data privacy tends to be an afterthought after these systems have already accessed all of your stuff. Again, it’s not that people using them don’t care, it’s just not something that they’re thinking about because we make big assumptions that these tech companies are building things to only do what they’re saying they do. And we’ve been around long enough to know that they’re trying to get all. Christopher S. Penn: Our data exactly. The where the biggest leak for the casual user is going to be is in the web search capabilities. Because we’ve done demos on our live streams and things in the past of watching the tools do web search. If you do not provide it a secure form of web search, it will just use regular web search, and then all that stuff can be tracked back to your IP, etc. So there are ways to protect against that, and that’s a topic for another time. Katie Robbert: All right, go ahead. Christopher S. Penn: I think the next steps we should be doing is let’s get Claude Cowork set up maybe on a live stream and get the knowledge blocks without them being updated and say, “Let’s do this as a first test. Let’s try to update these knowledge blocks using web search tools and see what Claude Cowork can do for you.” Katie Robbert: I was going to suggest the exact same thing because if you’re not aware, every week, every Thursday at 1:00 PM Eastern, we have our live stream, which you can catch at TrustInsights.ai/YouTube. And we walk through these very practical things, very much a how-to. And so I love the idea of using our live stream to set up Claude Cowork. Is that what it’s called? Christopher S. Penn: That’s what it’s called, yes. Katie Robbert: Because I feel like it’s easy for you and I to talk about theoretically, “Here’s all the stuff you should do,” but people are craving the, “Can you just show me?” And that’s what we can do on the live stream, which is what I was trying to write for social posts, full circle. “Here’s the podcast, it introduces the idea. Here’s the live stream, it’s the how-to. Here’s the newsletter. It’s the big overarching theme.” I was trying to write social posts to do all of those things, and my gosh, if I just had an agent to do it for me, I could have done other things this morning because I’ve been working on that for about 2 hours. Christopher S. Penn: Yep. So the good news is once we do this, and once you start using this, you never do that again. That’s always the goal of automation. You solve the problem algorithmically and then you never solve it again. So that’ll be this week’s live stream. Katie Robbert: Yes. Christopher S. Penn: If you’ve got some thoughts about how you’re using AI agents to take care of mundane tasks, pop on by our free Slack. Go to TrustInsights.ai/analyticsformarketers, where you and over 4,500 other marketers are asking and answering each other’s questions every single week. And wherever it is that you watch or listen to the show, if there’s a channel you’d rather have it on, go to TrustInsights.ai/TIpodcast. You can find us at all the places where podcasts are served. Thanks for tuning in and we’ll talk to you on the next one. Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable Insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology and MarTech selection and implementation, and high-level strategic consulting. This encompasses emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the *In-Ear Insights* podcast, the *Inbox Insights* newsletter, the *So What?* live stream, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations: Data Storytelling. This commitment to clarity and accessibility extends to Trust Insights’ educational resources, which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of Generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
There's a new biggest name in EVs, and if you live in the US, you pretty much can't buy one. But before we get to that, we have some stuff to catch up on: The Verge's Hayden Field joins us for a round of “Big Deal Medium Deal Small Deal” with some AI news, from the launch of ChatGPT Health to the recent viral moment for Claude Code. After that, The Verge's Andy Hawkins joins the show to explain how BYD recently eclipsed Tesla as the world's largest seller of electric vehicles, what makes its cars so desirable, and when you, too, might be able to buy a Dolphin Surf. Finally, David tackles a question from the Vergecast Hotline (call 866-VERGE11 or email vergecast@theverge.com!) about giving your kids iPads instead of iPhones, and whether all screen time is created equal. Further reading: Car influencers love Chinese EVs — and China loves them back Tesla's fourth quarter sales fell a lot more than expected From Inside EVs: A Guide To BYD, The Chinese Automaker That Just Surpassed Tesla Anthropic wants you to use Claude to ‘Cowork' in latest AI agent push Anthropic shakes up C-suite to expand its internal incubator OpenAI launches ChatGPT Health, encouraging users to connect their medical records Google brings buy buttons to Gemini and AI search Grok is undressing children — can the law stop it? Google is taking over your Gmail inbox with AI Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed.We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Plus, how to claim Verizon's $20 credit for last week's service outage Learn more about your ad choices. Visit podcastchoices.com/adchoices
上一期没聊完的本期继续,量大管饱。因为AI新闻出得太快我们都想改变“科技快乐星球”这个系列的节奏了。
Conversion Monthly - The panel kicks off 2026 with predictions on AI-driven creative workflows, agentic shopping behaviours, and the tools reshaping Amazon seller operations. Host: Danny McMillan Panel: Sim Mahon, Dorian Gorski, Matt Kostan Episode Summary The newly rebranded Conversion Monthly show returns with its expert panel to discuss 2026 predictions for Amazon creative optimisation. The conversation covers how AI workflows have evolved since early 2025, with Dorian noting how N8N has become significantly more accessible through built-in AI assistants. Sim shares that his team can now create final, upload-ready main images in a single AI generation. The panel discusses agentic shopping and how AI-driven product discovery may fundamentally change conversion optimisation. Matt highlights the trend toward hyper-specific product positioning, where sellers create separate ASINs for the same product targeting different demographics. Danny introduces Claude's new Co-Work feature as a significant leap that removes technical barriers for sellers wanting to build automations. The panel agrees that "human in the loop" will be the defining phrase of 2026. Sim reveals his investment in 51 Folds, a prediction platform using Bayesian networks. Key Takeaways One-shot main images are now reality - AI image generation has reached the point where final, upload-ready Amazon images can be created in a single prompt Hyper-specific product positioning is trending - creating separate ASINs for the same product targeting different demographics aligns with AI recommendations Technical barriers to automation are evaporating - tools like Claude Co-Work and improved N8N AI assistants are making workflow automation accessible "Human in the loop" defines 2026 - the winning strategy combines automated data collection with human strategic oversight The big three AI providers have stabilised - Anthropic, Google, and OpenAI now dominate, reducing shiny object syndrome Video generation remains the next frontier - while image generation is solved, video still requires scene-by-scene refinement Chapter Markers 00:00 - Introduction and 2026 Outlook 00:58 - Dorian on the Pace of Change Since 2025 04:07 - N8N Accessibility and Self-Build Workflows 05:33 - One-Shot Image Generation Capabilities 07:23 - Video Generation Limitations 10:26 - Business Systems, ClickUp and Future-Proofing 14:37 - Hyper-Specific Product Positioning 20:06 - Keplo 2026 Direction 22:26 - Competitive Advantage and AI Accessibility 25:01 - The Big Three AI Providers 28:46 - 51 Folds Investment and Bayesian Prediction 33:14 - Panel 2026 Priorities 38:12 - Wrap-Up Resources Seller Sessions Website Seller Sessions YouTube Sim Mahon on LinkedIn Dorian Gorski on LinkedIn Matt Kostan on LinkedIn
Claude Cowork brings AI desktop control to non-coders, while real-time AI video generation advances toward potential gaming applications. This week on Denoised, Addy and Joey break down the latest AI creative tools reshaping media workflows — from Black Forest Labs' FLUX.2 [klein] model and Qwen's camera-angle control tech, to Apple's new Creator Studio subscription challenging Adobe, plus why ComfyUI's node updates matter for VFX artists building sustainable pipelines.--The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.
Nearly two years ago, Apple showed off what an AI-powered Siri might do. That Siri never materialized, but thanks to a deal with Google for its Gemini tech, it might finally have a chance to work. David and Nilay discuss the ins and outs of the deal, and what it might mean for both Apple's and Google's ambitions in AI. (They also talk about the onslaught of new lawsuits from publishers related to Google's adtech antitrust case, including from our parent company Vox Media. Disclosure is our brand.) After that, they talk about Grok's horrific deepfake problem on X, and why everyone involved deserves the blame. Then it's time to pour one out for VR and the metaverse, which is losing steam as Meta loses interest and continues to pivot to AI. RIP Supernatural, a surprise hit of an exercise app! Finally, in the lightning round, it's time for Brendan Carr is a Dummy, the latest Paramount / Warner / Netflix drama, the Trump Phone, and the Digg reboot. Further reading: The Atlantic, Penske, and Vox Media have all sued Google for antitrust violations Apple picks Google's Gemini AI for its big Siri upgrade What Apple and Google's Gemini deal means for both companies Google's Gemini AI will use what it knows about you from Gmail, Search, and YouTube Why Google Gemini looks poised to win the AI race over OpenAI A “conscious decision” from OpenAI. X hasn't really stopped Grok AI from undressing women in the UK Advocacy groups demand Apple and Google block X from app stores UK pushes up a law criminalizing deepfake nudes in response to Grok X claims it has stopped Grok from undressing people, but of course it hasn't Meta plans to lay off hundreds of metaverse employees this week Meta confirms Reality Labs layoffs and shifts to invest more in wearables Meta is closing down three VR studios as part of its metaverse cuts Meta's layoffs hit the studio that made Batman: Arkham Shadow, too. Supernatural Will No Longer Get New Content Or Features FTC won't appeal court decision permitting Meta to buy Within The best thing to do in VR is work out FCC chair Brendan Carr is pressed on removing ‘independent' from its website. Verizon gets FCC permission to end 60-day phone unlocking rule Anthropic wants you to use Claude to ‘Cowork' in latest AI agent push Paramount sues after Warner Bros. Discovery rejects its latest deal Netflix is reportedly considering an all-cash offer for Warner Bros. The new Digg is launching an open beta. Elon Musk Cannot Get Away With This Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed.We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) Gemini's case as undisputed AI leader 2) Google and Apple ink a deal for Gemini to fix Siri 3) Is all this AI going to hurt Google's business model? 4) Who will be better at AI ads: Google or OpenAI? 5) Google Gemini's Personal Intelligence 6) Exits at Thinking Machines Lab 7) Is Thinking Machines toast? 8) Claude work arrives! It's Claude Code for non-coders 9) Are we in the age of the empowered individual? 10) Harness Hive stand up! --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Learn more about your ad choices. Visit megaphone.fm/adchoices
AI, AI, and more AI. Do you even live in Silicon Valley if you're not talking about it every episode? This week, we go deep on how open-source vibe-coding tools are starting to replace the need for traditional SaaS contracts. Dave shows (and tells) how he used the open-source “Claude bot” to reverse-engineer his Mural photo frames and spin up a better web UI in under 30 minutes. Brit test-drives Anthropic's new Cowork, auto-mapping the entire seed VC market while it runs her browser, and celebrates how much these agents are boosting household productivity. Sam loves the power but calls local agents a massive security backdoor, argues trust will consolidate with Apple and Google, declares that “software is not a business,” and announces we've officially entered the fart-app era of AI toys. Jessica flags rising panic among SaaS vendors. Don't miss Sam's hot-chick analogy and Brit's Pop Corner to close it out
Send us a textInvest in pre-IPO stocks with AG Dillon & Co. Contact aaron.dillon@agdillon.com to learn more. Financial advisors only. www.agdillon.com00:00 - Intro00:08 - Cerebras Eyes $23B Post-Money as IPO Nears00:55 - Cerebras Lands $10B OpenAI Capacity Deal Through 202801:29 - Skild's $1.4B Series C Prices In $14B+ Robot Brain Ambition02:24 - Temporal Nears $5B in Talks as ARR Tops $100M03:00 - Parloa Jumps to $3B Valuation After $350M Series D04:08 - Higgsfield Hits $1.3B After Extending Series A to $130M05:06 - Torq Reaches $1.2B Valuation With $140M for AI SOC Automation05:49 - Etched Scores $500M at $5B as Investors Back Specialized Silicon06:21 - Harmattan Hits $1.4B a Year After Founding on $200M Series B07:13 - X to Open-Source Its Algorithm as Grok Rates 100M+ Posts a Day07:55 - Anthropic Ships HIPAA Claude as 22K Banner Clinicians Adopt08:52 - Anthropic's Cowork Puts Claude in Your Files With Guardrails and Risk09:38 - OpenAI Leads Merge Labs Seed as Noninvasive BCI Raises $252M10:20 - OpenAI Buys Torch for $100M to Build a Unified Medical Memory11:05 - 1X Holds $10B Valuation as Neo Targets Homes With a World Model12:00 - ElevenLabs Hits $330M ARR as Growth Pace Accelerates12:50 - Erebor Raises $350M to Build a Regulated Crypto Bank13:52 - Replit Talks $400M Round at ~$9B as It Ships AI-Made iOS Apps
Is your desktop ready for AI agents? In episode 90 of Mixture of Experts, host Tim Hwang is joined by Volkmar Uhlig, Olivia Buzek and Mihai Criveti to break down Anthropic's Claude Cowork launch—bringing the power of Claude Code to everyday job tasks. Would you trust an AI agent to organize your files? Next, Apple announces a partnership with Google to power the next generation of Siri with Gemini models. What does this mean for on-device AI, privacy and the future of edge intelligence? Then, in a surprising turn, Linux creator Linus Torvalds admits to using AI agents for a side project involving vibe coding, despite once mockingly saying that “vibe”stands for “very inefficient but entertaining.” Are coding tools finally good enough for even the old guard? All that and more on today's Mixture of Experts. 00:00 – Introduction 01:17– Claude Cowork 13:25 – Apple-Google AI deal 27:39 – Linus Torvalds on vibe coding The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity. Subscribe for AI updates → https://www.ibm.com/account/reg/us-en/signup?formid=news-urx-52120 Visit Mixture of Experts podcast page to get more AI content → https://www.ibm.com/think/podcasts/mixture-of-experts #ClaudeCowork #AppleGoogleAI #GeminiSiri #VibeCoding #AIagents
Get our free prompt stack for Claude Cowork: https://clickhubspot.com/smd Ep. 392 Is this the ChatGPT moment for business productivity? Kipp Bodnar dives into why Claude Cowork represents a seminal moment in AI for business use, breaking down how it empowers non-technical users to work faster and smarter than ever. Learn more about what makes Cowork unique (local file access and true desktop integration), how AI can automate your workday (from building strategies to batch-creating assets), and why this could be the biggest AI leap for business since ChatGPT. Mentions Claude Cowork https://support.claude.com/en/articles/13345190-getting-started-with-cowork Claude Code https://code.claude.com/docs/en/overview Claude Max https://support.claude.com/en/articles/11014257-about-claude-s-max-plan-usage Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
Anthropic ha lanzado Cowork: Claude ejecutando tareas de oficina con autonomía. Ya no asiste sino que permite que delegues. Es el mismo salto que Claude Code dio en programación, aplicado al trabajo del conocimiento. Con los mismos riesgos sin resolver. Loop Infinito, podcast de Xataka, de lunes a viernes a las 7.00 h (hora española peninsular). Presentado por Javier Lacort. Editado por Alberto de la Torre.Contacto:
Episode 757: Neal and Toby look into December's inflation rolled out, which showed slight progress but ultimately didn't change anyone's concern on affordability. Speaking of Microsoft, the company's president, Brad Smith, has pledged to build more AI data centers without the American taxpayer picking up the bill on electricity. A direct shot at Microsoft's Copilot. Meanwhile, Anthropic's new Claude AI-powered Cowork tool for general computing with no coding required. Finally, greenhouse gas emissions are going back up again…but why? Explore Indeed's full findings at https://www.indeed.com/2026hiringtrends Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices
The NIA boys discuss Siri x Gemini, Claude Cowork & Jerome Powell DefiantTimestamps(00:00:00) - Intro(00:01:10) - Meme of the Week(00:10:19) - Siri x Gemini(00:26:59) - Claude Cowork(00:38:54) - UBI Discussion(00:48:37) - Jerome Powell DefiantWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast Hosted on Acast. See acast.com/privacy for more information.
Anthropic acaba de lanzar Claude Cowork, una herramienta que cambia las reglas del juego. Por primera vez, los agentes de inteligencia artificial están al alcance de cualquier persona, no solo de programadores. ¿Qué puede hacer? Organizar archivos, analizar documentos, crear presentaciones, investigar en la web y ejecutar tareas repetitivas de forma autónoma. En este episodio exploramos cómo funciona, qué casos de uso tiene y por qué este 2026 puede ser el año en que la IA transforme definitivamente el trabajo de oficina. ¿Estás listo para delegar? Origen
Claude Cowork is a file-managing AI agent for the rest of us. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Microsoft tries to calm data center buildout backlash. Layoffs come to the Metaverse. Apple has a new creator subscription package. More implications from that Apple/Google AI deal from yesterday. And is Cowork for Claude the personal AI agent we've been waiting for? Microsoft responds to AI data center revolt, vowing to cover full power costs and reject local tax breaks (GeekWire) Meta Begins Job Cuts as It Shifts From Metaverse to AI Devices (Bloomberg) Apple debuts ‘Apple Creator Studio' subscription, here's what you get (9to5Mac) Google Gemini Partnership With Apple Will Go Beyond Siri Revamp (MacRumors) Anthropic's new Cowork tool offers Claude Code without the code (TechCrunch) Learn more about your ad choices. Visit megaphone.fm/adchoices
The AI Breakdown: Daily Artificial Intelligence News and Discussions
Anthropic's Claude Cowork reframes what AI assistance looks like for non-technical users, turning what began as a developer CLI into a task-oriented, agentic coworker that can actually do work across local files, browsers, and connected tools. This episode breaks down why UI shifts like this matter, how Cowork changes who can benefit from agentic AI, where it falls short in its early research preview, and why making Claude Code accessible may unlock an entirely new wave of everyday productivity—even if the hardest part now is productizing the right use cases rather than building the models themselves.Brought to you by:KPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. https://www.kpmg.us/AIpodcastsZencoder - From vibe coding to AI-first engineering - http://zencoder.ai/zenflowOptimizely Opal - The agent orchestration platform build for marketers - https://www.optimizely.com/theaidailybriefAssemblyAI - The best way to build Voice AI apps - https://www.assemblyai.com/briefLandfallIP - AI to Navigate the Patent Process - https://landfallip.com/Robots & Pencils - Cloud-native AI solutions that power results https://robotsandpencils.com/The Agent Readiness Audit from Superintelligent - Go to https://besuper.ai/ to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Interested in sponsoring the show? sponsors@aidailybrief.ai
Welcome to episode 338 of The Cloud Pod, where the forecast is always cloudy! Justin, Ryan, Matt, and Jonathan are in the studio today to bring you all the latest in cloud and AI news, including a bit of a buying spree (inlcuding whole power companies) Veo 3.1, Cowork, and more – today in the cloud! Titles we almost went with this week Snowflake’s Ironic Timing: Buying Downtime Prevention Tool While Experiencing Downtime Flexera Buys ProsperOps and Chaos Genius, Promises Less Chaos and More Prosperity Flexera Goes Shopping: Two FinOps Acquisitions to Prosper and Reduce Chaos Token of Appreciation: Gemini CLI Now Tracks Every Penny of Your AI Spend Snowflake Buys Observe to Stop Its Own Services from Melting Down Google’s Veo 3.1 Goes Vertical: Finally Understanding How People Actually Hold Their Phones Alphabet’s New Power Move: Buying the Company That Literally Powers Data Centers Dashboard Confessional: Gemini CLI Gets Transparent About Its Usage Microsoft’s New Agent Works 24/7 and Never Asks for a Raise From Robot Vacuums That Climb Stairs to TVs You Can’t Feel: CES Gets Weird Agent Shopping: When Your AI Has Better Taste Than You Do The cloudpod hosts do not like any stories this week AWS took a nap on announcements this week Claude is my new co-worker Wake up, AWS, and give us some fun news The $200 Assistant: Is Cowork the End of Workplace Admins? Azure has more interesting announcements than AWS oh noooo If you can't beat them in AI, just acquire everyone Notebook LM turns the Data Tables on you AI Is Going Great – Or How ML Makes Money 01:11 Anthropic launches Cowork, a Claude Code-like for general computing – Ars Technica Anthropic launches Cowork, a new feature in the macOS Claude desktop app that extends Claude Code‘s agentic capabilities to general office work tasks. Users can grant Claude access to specific folders and use plain language instructions to automate tasks like filling expense reports from receipt photos, writing reports from notes, or reorganizing files. Cowork lowers the technical barrier compared to Claude Code by making AI-assisted file operations accessible to non-developer knowledge workers, including marketers and office staff. The feature was developed after Anthropic observed users already applying Claude Code to general knowledge work despite its developer-focused positioning. The tool provides similar functionality to what was possible through Model Context Protocol integrations, but offers a more streamlined interface with Claude Code-style usability improvements. Users can submit new requests or modifications to ongoing tasks without waiting for the initial assignment to complete. Cowork represents a strategic expansion of Anthropic’s agentic AI approach beyond software development into broader productivity workflows.
Anthropic just dropped Claude Cowork—essentially Claude Code for everyone, not just engineers—and we got to chat about it with a product engineer at Anthropic who helped build it.In this live Vibe Check, Dan Shipper and Kieran Klaassen explore the new interface together, testing what works (and what doesn't) in real time. Anthropic's Felix Rieseberg joins midway through to explain the philosophy behind Cowork's design: why it separates "Tasks" from "Chats," how the queue system lets you send messages while the agent is working, and what "agent-native" architecture means in practice. They also dig into Skills—Claude's prompt system that lets you customize how it works—and the Chrome connector for browser automation.This is a raw, unfiltered first look at what might be the future of how knowledge workers interact with AI: async workflows instead of turn-by-turn chat.If you found this episode interesting, please like, subscribe, comment, and share!Want even more?Check out Dan's guide to building agent-native applications: https://every.to/guides/agent-nativeTo hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribeFollow him on X: https://twitter.com/danshipper00:01:00 - What is Claude Cowork00:02:36 - First demo: competitor analysis00:03:33 - Email drafting that sounds like me00:06:18 - Calendar audit running for an hour00:07:39 - Book taxonomy demo00:08:42 - PostHog analytics via Chrome browsing00:14:36 - Chat vs Code vs Cowork: when to use what00:31:06 - Felix from Anthropic joins00:36:39 - Why they built it in a week and a half00:37:57 - Design decision: why a separate tab00:43:57 - Skills as the primary hackable surface00:49:36 - Agent-native architecture principles00:56:57 - The origin story of skills at Anthropic01:03:00 - Our final rating
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutIf you're tired of guessing what actually works on TikTok Shop in 2025, this video is your step-by-step roadmap.After working with over 100+ brands, I've tested what flops and what scales to the moon
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the true power of TikTok Shop for your brand!
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWhat was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher, to talk about his unique childhood experiences, including unforgettable encounters with Steve Jobs' legendary intensity.But that's just the beginning. Bora also shares how growing up in Cupertino's hyper-competitive environment shaped him into an entrepreneur, and how that journey led him into Y Combinator—the world's most prestigious startup accelerator.Together, Jordan and Bora dive into:
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutTikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here's the truth: you still have control. In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWant to know the exact strategy the biggest brands are using to dominate TikTok Shop?In this video, Jordan West (Founder & CEO of Social Commerce Club) pulls back the curtain and reveals the secret playbook that has launched brands from zero to trending in days. Whether you're working with a $50,000 budget or just $5,000, these principles will help you blitz your way to success on TikTok Shop.Inside, you'll discover:➡️ Step 1: How to lock in 20 cornerstone creators and build unstoppable momentum.➡️ Step 2: How to seed 300–400 creators and get them to pre-record content for a perfectly timed launch.➡️ Step 3: Why Social Commerce Club uses WhatsApp (not Discord) to cut through the noise and coordinate creators like a military campaign.➡️ Step 4: The exact ad spend strategy to amplify content—spending smart, breaking even, and unlocking unlimited exposure.➡️ Step 5: How to engineer FOMO so other creators beg to work with your brand.➡️ Step 6: Why breaking even = winning big on TikTok Shop.➡️ Step 7 & 8: How to flip the script and make your brand the magnet for creators, customers, and virality.This is the same system Social Commerce Club runs for some of the top brands in North America—and now you'll know exactly how to apply it yourself.If you've ever wondered:“How should I spend my TikTok Shop launch budget?”“How do I go viral on TikTok using creators?”“What's the fastest way to dominate TikTok Shop?”…this video gives you the full roadmap.
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025!
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the full potential of product bundles and transform your Shopify store into a high-performing sales machine! In this in-depth, step-by-step masterclass, Jordan West—serial e-commerce entrepreneur (7 brands and counting) and founder of Social Commerce Club—reveals his proven playbook for:Why Bundles WorkDiscover the psychology behind “story-selling” and decision fatigue. You'll learn how a well-framed bundle gives shoppers a clear “why” to buy—whether it's a Father's Day Grill Master Kit or a Self-Care Sunday Set—so they spend more without feeling overwhelmed by choice.6 Powerful Bundle Strategies• Preset Themed Bundles: Fixed-price collections ideal for gifting around holidays and special occasions.• Build-Your-Own Bundles: Let customers mix and match best-selling items to personalize their purchase and boost engagement.• Tiered Savings (Buy More, Save More): Encourages higher cart values with volume discounts—perfect for consumables like supplements.• Mystery Bundles: Move slow-selling inventory like magic by creating irresistible “grab bag” deals.• Subscription Bundles: Turn one-time buyers into loyal subscribers with curated recurring kits.• Seasonal or Event-Driven Bundles: Capitalize on upcoming events or trends with timely, limited-edition sets.Top Shopify Bundle AppsGet an honest comparison of the leading no-code solutions.Live Build DemoWatch over Jordan's shoulder as he installs Bundle Builder, creates a “Father's Day Grill Master Kit,” sets SKUs and pricing, syncs inventory, and adds persuasive “You Saved” messaging based on the Law of 100.Pro Tips & Best PracticesLaw of 100 Pricing: When your bundle total exceeds $100, showcase the dollar amount saved rather than a percentage to maximize impact.Lifestyle Photography: Sell the sizzle by showing your bundle in action—unboxing, gifting moments, or product-in-use scenarios.Inventory Sync: Avoid the most common pitfall—make sure your bundle app correctly deducts stock to prevent oversells.Abandoned-Bundle Flows: Leverage Klaviyo or other email triggers to recover potential lost revenue when someone adds a bundle but doesn't check out.Promotion HacksTreat your bundle like a brand-new product launch:Email Campaigns: Use gift-focused language, urgency (“Limited edition—only 50 kits left!”), and clear CTAs (“Add Grill Master Kit to Cart”).UGC & Paid Ads: Showcase real customers unboxing and using your bundle, targeted at gift-givers (e.g., “Make Dad's Day!”).Mini-Launch Events: Tease the bundle on social, run countdown timers, and partner with influencers to drive FOMO.Ready to scale without slashing prices? Whether you're just starting or you're a seasoned Shopify pro, this tutorial gives you the exact framework, tools, and tactics you need to build, launch, and profit from high-impact bundles today.
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the secret behind TikTok Shop's explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America's top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:Why TikTok Shop Is More Than “Just” SalesDiscover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.See real-world examples of the “halo effect” in action: even if someone doesn't check out through TikTok Shop, that first touch sends them to purchase everywhere else.The $250K “Small Creator” Case StudyLearn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.Jordan's 8-Step Full-Funnel FrameworkSeed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.Each step is packed with tactical “playbook” advice you can implement today.Insider Tactics to Find, Nurture & Reward Unicorn CreatorsWhere to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.Bonus: Co-Branded Creator FunnelsSee how to build dedicated landing pages featuring your top creators' UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that's currently crushing ROAS for multiple brands.Whether you're an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutStruggling with Meta CPMs rising 30 % while TikTok creators cash in?Welcome to the playbook you've been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.Timestamps:00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)13:21 – 21:45 Building the Cross-Channel Content Engine21:46 – 29:30 30-Day Rollout Plan & Budget Allocation29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression DealsWhat You'll Learn:Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.Who Should WatchDTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutMost ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise every quarter.But what if the highest-leverage growth channel you're ignoring… is already sitting in your inbox?In this episode of Secrets to Scaling Your Ecommerce Brand, host Jordan West is joined by Marc Rodill, passive revenue strategist and creator of the Reverse JV Method — a counterintuitive growth system designed to help brands tap into free, warm traffic without burning cash on paid ads or giveaways.Marc breaks down how top-performing ecommerce brands are using joint ventures to grow faster, strengthen customer loyalty, and boost profits — all without increasing fulfillment or ad spend.Here's What You'll Learn:Why 95% of brand partnerships flop — and how to fix them fastThe “Frictionless JV” model that works even if you have a tiny listHow to create revenue streams with zero fulfillment costsThe psychology of building trust with bigger brands (without begging for collabs)Real-world examples of JV deals you can steal and use this weekWhy media and audience ownership are the new ecommerce superpowers in 2024Follow Marc Rodill on: Site: https://10minuteecomsuccess.com/LinkedIn: linkedin.com/in/marcrodillWhether you're doing $50k/month or leading a multi-7-figure team, this episode will change how you think about growth.No ad spend. No CAC. Just smart strategy — and untapped partnerships hiding in plain sight.
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutStruggling to scale on TikTok Shop? You're not alone—and you're not crazy. TikTok Shop is NOT just another ad channel. It's a compounding investment platform that rewards brands who commit to volume, patience, and strategy.In this video, Jordan West reveals what separates the brands that crush it on TikTok Shop from the ones that give up too early.Timestamps00:00 – Why TikTok Shop is harder (and better) than Facebook Ads01:30 – What most founders get wrong about TikTok Shop02:45 – How to seed 500 creators a month (and why volume matters)04:10 – Why scaling often means going below ROAS05:20 – Break-even mindset: What month 6 should look like06:30 – Repurposing TikTok Shop content across all your channels08:00 – Stop chasing profits: The real value of TikTok Shop09:40 – How to get expert help (reach out to Jordan or his team)Key TakeawaysTikTok Shop is a long-game channel, not a quick-win ad toolSuccess comes from seeding at scale and tolerating low ROI upfrontThe real ROI? Reputation with creators, viral UGC, and repurposable contentBig brands treat TikTok Shop like a top-of-funnel awareness engineDon't expect profitability on Day 1—aim for momentum by Month 6Repurpose everything: TikTok content can fuel ads, PDPs, and moreLike this content? Subscribe for weekly systems to scale your brand with social commerce.Hit the bell so you don't miss out on growth tactics for 2025 and beyond.
In this episode, Kerri Roberts chats with leadership coach and mentor Kelly Howe about what it means to lead from a place of deep inner alignment. Kelly shares her journey from nursing to intuitive coaching and introduces her “Frequency First Leadership” approach—a blend of strategy and spirituality for high-performing leaders who are craving more clarity, calm, and purpose. They talk about balancing masculine and feminine energy, using EFT (tapping) to shift mindset, and tuning into your intuition. The conversation also touches on faith, spirituality, and how to break free from fear-based beliefs that can keep you stuck. Whether you're a purpose-driven entrepreneur, a heart-led leader, or simply someone feeling the weight of misalignment, this episode offers practical insight and soulful encouragement to help you reconnect to what matters most. Tune In to HearWhat Frequency First Leadership really means and how it can change how you show upWhy balancing masculine and feminine energy creates better flow and resultsHow tapping (EFT) can help shift your relationship with money, fear, and self-worthWhat your body might be telling you when you feel offHow your leadership, faith, and personal growth are all deeply connected Resources MentionedKelly Howe's Website: www.kellyhowe.coWork with Kelly: Email hello@kellyhowe.co and mention the Don't Waste the Chaos podcast to receive $500 off your first month The Gene Keys: Embracing Your Higher Purpose by Richard Ruddhttps://www.amazon.com/Gene-Keys-Unlocking-Higher-Purpose/dp/1780285426/ EFT for Christians: Tapping from a Christian Perspective by Sherrie Rice Smithhttps://www.amazon.com/EFT-Christians-Tapping-Christian-Perspective/dp/1933157996/ The Power of Intention by Dr. Wayne Dyerhttps://www.amazon.com/Power-Intention-Learning-Co-create-World/dp/1401902162/ Rho Nutrition - get 15% off your order by using code KERRIROBERTS at checkout https://rhonutrition.com/kerriroberts Magic Mind Save $40 off your first order at magicmind.com/KERRIROBERTS
In this deeply mystical episode of the GRACED Podcast, Grace sits down with Sarah Faith Gottesdiener—author, artist, and creator of The Moon Book—to explore how moon phases, intuition, and shadow work can help us heal, grow, and transform.Sarah shares insights on emotional literacy, subconscious reprogramming, the Moon tarot card, and how to create lasting change by working with lunar cycles. Whether you're looking to break patterns, reconnect with your inner wisdom, or explore moon magic, this conversation is for you.If you liked this episode, check out the previous GRACED podcast episode with Vanessa Somuayina: https://youtu.be/UVyOXwUykE4✨__________What We Talk About:00:00:30 Episode Preview00:00:30 Opening00:01:06 Introduction00:01:49 Interview Begins with Sarah Gottessdiener00:02:29 Reconnecting with the Moon, Body, and Self00:10:06 The Spiral of Shadow and Safety00:17:39 Ancestral Echoes & Emotional Literacy00:25:12 Healing Cognitive Distortions & Embracing Change00:32:18 AD - Join our Tarot for Alchemy Course https://learntarot.mysticmondays.com/00:34:24 From Protection to Permission00:38:39 Moon Mapping & Creative Power00:47:24 Shadow Wisdom & Seeding New Stories00:54:20 Trusting Your Inner Timing00:59:06 Fast Five Questions01:00:09 Collective Reading by Sarah Gottessdiener01:02:15 Closing Statements01:04:18 End of Episode – Make Sure to Leave a Podcast Review!01:05:06 End Card✨__________Check out the Mystic Mondays App:https://www.mysticmondays.com/pages/app/ Check out the Create Your Deck Club:https://cydc.mysticmondays.com/create-your-deck-club ✨__________Read the full show notes and transcript on the Grace Duong Blog:http://www.graceduong.com/podcast✨__________Episode Resources:Sarah Gottessdiener's Instagram:https://www.instagram.com/gottesssSarah Gottessdiener's Website:http://moon-studio.coWork with Grace:http://www.graceduong.com✨__________