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I'm trying a whole new format, and I cannot wait for you to listen to this one! It's part life coaching, part podcast strategy, and I'm dishing the tea on pretty much everything I think about when it comes to having a successful podcast! Join me as I sit down with Azara Krovatin, who hosts The Mystical Business Coach Podcast, and I'm giving her a real-time coaching session on how she can grow her show, deepen her impact, and leverage her incredibly unique expertise. Whether you're podcasting yourself, considering launching one, or just love seeing behind the scenes, this conversation is packed with so many actionable insights! Truly, if I were to do a course on how to run a successful podcast, we covered almost everything I would put in that course. Consider this your one-on-one! Join The Co-op – The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Getting to Know Azara: Her Motivation, Mission & End Goal. [0:01:55] The Big Dream Behind Azara's Business & the People She Wants to Reach. [0:05:49] My Advice to Azara Based on My Own Journey into Podcasting and Business. [0:10:39] Top Tips for Crafting Compelling Episodes. [0:19:37] Building Visibility & Audience Growth. [0:25:46] How to Get the Most Out of Titles & Descriptions. [0:33:56] Doing the Process Out Loud: Why You Can Never Give Too Much Away [0:40:03] Repurposing Podcast Content for Other Platforms [0:44:36] How to Use LinkedIn as a Podcast Marketing Platform [0:51:25] Our Advertiser FreshBooks – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Is free content attracting “freebie seekers” or does it actually work to get clients into your services and programs? In this episode, Stephanie breaks down the truth about the “free stuff” strategy, what works, what doesn't, and what kind of lead magnet actually brings the right people into your business. You'll hear how most health professionals and private practice owners are unintentionally giving away too much, repelling buyers instead of attracting them. Stephanie shares one powerful strategy that flips this script and turns your freebie into a trust-building, client-converting machine. Join Stephanie's upcoming Lead Magnet Fix workshop where you'll learn how to implement this strategy into your own business. Save your spot for the workshop: training.theleveragedpractice.com/lmfix
Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast. Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Growing Your Audience on LinkedIn02:42 Lead Magnet Strategies for Engagement06:52 The Challenges of Email Subscriber Growth08:07 Exploring Organic Channels for Email Signups11:18 The Shift to Video Content13:38 YouTube as a Growth Platform20:04 Finding Effective Content Formats24:51 The Long-Term Commitment to Audience Building25:48 Optimizing Email Engagement through Base Sending Segments30:05 Strategies for Managing Dormant Subscribers33:52 The Importance of Email Frequency and Engagement38:01 Rebranding and Expanding the Podcast's Focus44:18 Exploring New Terminology for Audience-First Businesses
8 LinkedIn strategies to get more reach and clients.More LinkedIn tips in my newsletter: https://fortheinterested.com/subscribe-yt/ 00:00: Introduction01:00: What the LinkedIn algorithm measures03:00: Your LinkedIn connections are probably hurting your reach05:00: Why you should engage with your own posts08:00: What kind of images to use to get more reach10:00: How to use LinkedIn search to grow your following12:00: The surprising truth about sharing links in posts14:00: The importance of the magic hour15:00: How to make someone 85% more likely to see your postsTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
This month, Lester Kiewit launches #LesterInYourBusinessLounge, taking the show to a place of business instead of a listener’s home. He broadcasts live from the business lounge at the iconic DHL Cape Town Stadium, where he is joined by listeners who also get a behind-the-scenes tour. Today, Lester is joined by two key figures behind the stadium’s success: Gina Woodburn, CEO, who has led its transformation into a premier destination for major sports and entertainment events through strategic upgrades and strong community engagement; and Vuyolwethu Gabelana, Commercial and Marketing Manager, who drives the stadium’s branding, partnerships, and audience growth. Together, they offer insight into what it takes to operate and promote one of South Africa’s most iconic venues. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/xGkqLbT or find all the catch-up podcasts here https://buff.ly/f9Eeb7i Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
Listen in as I review a client's course launch plan.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:03:00: 7 key concepts to remember when promoting a course10:00: How to improve the headline on your sales page15:00: Words to avoid on your sales page19:00: A more powerful way to talk about the topic of your course23:00: A clever way to use a LinkedIn poll to promote your course27:00: How to write promotional emails your readers will love (even if they don't buy)32:00: How to choose excerpts to share in your promotion40:00: The one social post that should be part of any promotional campaignTo Connect with Daphne Gray-Grant: Website: https://www.publicationcoach.com/ LinkedIn: https://www.linkedin.com/in/daphne-gray-grant-thepublicationcoach/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Not every podcaster has a big budget—and that's especially true for nonprofits. In this episode learn practical, low-cost strategies for nonprofit podcasters to grow their audience and expand their impact without breaking the bank. Whether you're recording from a modest setup or working with a lean team, these tips will help you make the most of your existing resources and community connections. From tapping into your supporter base and creating shareable content to building partnerships and using smart SEO techniques, you'll walk away with actionable ideas to get your podcast in front of the right people—without spending a fortune. Today's hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Audience Growth Strategies for Nonprofit Podcasters on a Budget 1. Leverage Your Existing Supporters Your donors, volunteers, staff, and board members are already invested in your mission—make them your first listeners and promoters. How to do it: Include new podcast episodes in donor newsletters, event announcements, and fundraising emails. Ask your board members or key volunteers to share episodes on social media or forward them to peers. Feature impact stories from volunteers, donors, or program participants—they're more likely to share episodes they're featured in.
Frenchie Ferenczi is a seasoned small business strategist, fractional leader to startups, and advisor to founders. With a remarkable career journey that includes scaling $100 million businesses like The Wing, managing teams of over 50 people, and mentoring a thousand plus entrepreneurs, Frenchie brings a wealth of experience and expertise to the table. Her mission to help more people build financial freedom through independent revenue streams is truly inspiring, and her insights on achieving sustainable revenue growth and stability are invaluable. Featured in Forbes and Fast Company, Frenchie's extensive background and practical approach make her the perfect guest to share strategies for predictable revenue in business. The key moments in this episode are: 00:01:27 - Frenchie's Career Journey 00:10:30 - Scaling Your Business 00:14:56 - Challenges in Audience Growth 00:20:26 - Predictable Revenue in Unpredictable Times 00:23:19 - Understanding Market Changes and Consumer Behavior 00:25:32 - Strategies for Predictable Revenue 00:31:00 - Gut as the Intersection of Feeling and Data Connect with Frenchie Ferenczi Instagram: @frenchie.ferenczi LinkedIn: linkedin.com/in/frenchieferenczi Connect with Amina AlTai Website: aminaaltai.com Instagram: @aminaaltai TikTok: @theaminaaltai Linkedin: linkedin/in/aminaaltai Book: aminaaltai.com/book
Ever wonder why some podcast episodes that you air create a ripple of new listeners and leads while others fall flat? If you've been investing time interviewing guests but not seeing your show grow, or you're preparing to launch and want to build momentum from day one, this episode will help you set the right foundation. In episode 440 of Amplify Your Success Podcast, I'm breaking down the guest factors that can make or break your podcast growth. After hosting hundreds of interviews, I've developed a clear framework for identifying which guests align with your show's goals, values, and growth strategy and which ones may quietly derail your momentum. I'll walk you through the three core areas I evaluate every guest on: value, energetic alignment, and reach. If you're serious about building a podcast that fuels your authority and generates real results, this episode will help you curate conversations that actually move the needle. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here: https://melaniebenson.com/coaching Key Takeaways: [1:20] Why “just any guest” can be a major misstep if you're using your podcast as a growth strategy. [3:19] A free resource for guest experts who aren't seeing traction from their podcast interviews. [6:00] Why even big-name guests aren't always a good fit—and how I vet every single one. [7:41] The three core areas I use to qualify guests: value, energy, and reach. [9:54] Why overlapping too closely with your own offers can confuse your audience (and cost you clients). [13:15] What values alignment really means—and how it protects the integrity of your show. [16:59] Red flags that indicate someone leads from ego, not impact. [19:34] The myth of “celebrity guests” and why some big names don't help grow your audience. [22:29] What I look for in a long-term collaborator—and how one podcast interview can tell you everything you need to know. Resources Mentioned in This Episode: Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
Including one that's going to make you jealous.Get a free Clients From Content skill session --> https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:01:00: How to make the most of free time in your business04:00: A simple way to get someone to promote your newsletter every month08:00: How to get someone you meet in person to subscribe to your newsletter11:00: A ridiculous thing you can do to make it easier for people to14:00: The most important shift to make on your sales page16:00: How to give people a reason to hire you instead of someone else18:00: A template you can use to speak to multiple audiences on one sales page27:00 A unique way to monetize content
A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025Descript - AI video editing toolMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
What to do (and not do) on your next sales call.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:1:00: How to avoid the 4 most common sales call mistakes4:00: A perception-shifting definition of "sales"11:00: Why every sales meeting should end early13:00: How to approach a sales call with someone who isn't aware of what you do17:00: Why you don't need to transition into an actual sales "pitch"25:00: How to approach selling a year-long coaching package31:00: The one slide you must have in your sales deck32:00: Why objections are a good thing36:00: How to incorporate AI use into sales38:00: What to do if you feel uncomfortable selling42:00: The "one last thing" attention grabberShow Notes: Clients from Content Podcast Episode: How To Get More Buyers: https://youtu.be/YRGBtRBg2Nc?si=_XkvOypWKhIYNeWd Clients from Content Podcast Episode: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=Jn4N2EZFpTNpdgjK To Connect with Brendan McAdams: Website: https://www.kiinetics.com/ LinkedIn: https://www.linkedin.com/in/brendanmcadams/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Is SEO dead? Let's talk about it. I know the rumors are swirling and you may be feeling like learning SEO is a waste of time if it's dying or dead. Find out what I think is happening and what you should do for your business in this week's podcast. SEO and other online marketing strategies can help grow your business, audience, and email list but which ones are the best to use today and in the future? Find out this week. Join me in today's live training classes Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Phillipa Channer, and this week we're wrapping up our April series all about content pillars. Over the past few weeks, we've defined your content pillars (Episode 174), aligned them with your business goals (Episode 175), and discussed how to create engaging content around them (Episode 176). If you missed any of those, I highly recommend going back—they really set the foundation for today's conversation. Today, we're talking about a natural next step in your content journey: how to evolve your content pillars as your audience and business grow. Because here's the truth—what worked six months ago might not work now. And that's not a problem—it's progress. Your content pillars shouldn't be static. As your audience's needs, interests, and demographics shift—and as your business evolves—your strategy has to evolve, too. This episode is all about recognizing when it's time for a shift, how to do it effectively, and why evolving your content is actually a sign of growth. Let's dig into the key takeaways and steps for making sure your content pillars are always working for you—not holding you back. (01:00) Why Evolution is Key to Content Strategy Your audience isn't staying the same—and your content shouldn't either. Evolving your pillars ensures your brand remains: Relevant by addressing new audience needs Aligned with your business growth and new goals Engaging because you're meeting your audience where they are now, not where they were (02:00) Sign 1: Shifting Audience Demographics Maybe you're attracting a different age group, industry, or business size. ✨ Action Step: Review your analytics regularly to catch shifts early and adjust your pillars to reflect your new audience. (03:00) Sign 2: Industry Trends or Hot Topics Platforms and preferences change. If TikTok's on the rise or your industry shifts toward video, that's a clue. ✨ Action Step: Stay on top of trends and ask yourself how each one could evolve into a new or updated content pillar. (03:40) Sign 3: Changing Business Goals Launching a new product? Adding a service? Your content pillars should follow suit. ✨ Action Step: Revisit your business goals quarterly to ensure your content strategy is pointing in the right direction. (04:20) Sign 4: Audience Feedback and Requests If you're hearing the same questions over and over—it might be time to turn that into a new pillar. ✨ Action Step: Use surveys, polls, or social DMs to gather direct feedback on what your audience wants more of. (05:00) Step 1: Audit Your Existing Content What's performing? What feels outdated? ✨ Action Step: Categorize your content by pillar and review engagement metrics to identify what's thriving and what's fading. (05:40) Step 2: Experiment with New Ideas Test before you invest. You don't have to fully commit right away. ✨ Action Step: Try out 1–2 pieces of content around a potential new theme and watch how your audience reacts. (06:20) Step 3: Let Go of What No Longer Works Sometimes we outgrow content pillars—and that's okay. ✨ Action Step: Slowly reduce content under outdated pillars and reallocate your energy toward new, high-performing ones. (06:50) Step 4: Involve Your Audience in the Process Make it a two-way conversation. Your community will appreciate being part of your evolution. ✨ Action Step: Share BTS content, run polls, or ask them directly what they want to see next. Final Thoughts Evolving your content pillars isn't about reinventing the wheel—it's about refining your message to better connect, serve, and grow. When you take the time to audit, experiment, and listen, your content becomes not just relevant, but powerful. Thanks for joining me throughout our April content pillar series. I hope these episodes help you build a strategy that scales with you. And remember, the Self-Paced EmpowerHer Program is here to support you every step of the way—with expert guidance, templates, and tools that let you work at your own pace. Until next time, keep shining—and let your content grow as you grow.
✨Show Notes ✨ In this episode, Monique shares her journey towards becoming a YouTube partner while balancing her nursing studies. She emphasizes the importance of understanding analytics in content creation, discussing how to interpret views and comments to gauge audience engagement. Monique also highlights the need to trim unnecessary content and focus on what resonates with the audience. Finally, she stresses the importance of consistency in posting and practicing content creation to improve performance. Oh! And remember to laugh out loud “in real life” because it's good for your heart and your mind
Next in Media spoke to Marc McCollum. Chief Innovation Officer at Raptive, about how smaller publishers are enduring in the face of AI search, Google search changes, and the supposed death of cookies.
How to find and reach out to people you want to hire you.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:5:00: The most important factor in cold outreach success8:00: How to use the concentric circle approach to cold outreach12:00: A 6-step plan to find your ideal clients14:00: An AI prompt that will help you find clients21:00: The 6 most common cold email mistakes25:00: How to write a cold email subject line32:00: 5 ways you can get people to engage with your cold emails36:00: What to do when people ignore your cold outreach41:00: A "crazy" approach to cold outreach that worked for a realtorShow Notes: Blog Post - Take The First Step: https://joshspector.com/take-the-first-step/Skill Session: The Relationship Builder:https://joshspector.com/sessions/ Clients from Content Podcast Episode: A PR Pro Reveals How To Get Media Coverage For Yourself: https://youtu.be/m88nJY7XB-Y?si=G9jmHWZNz-4kIIcV Clients from Content Podcast Episode: How To Get Your Ideal Client's Attention: https://youtu.be/cZBQfSj4Uvs?si=qOuLcMpBj-aT_jBE To Connect with Seetha The Comic: Website: https://www.seethathecomic.com/ Instagram: https://www.instagram.com/seethathecomic/YouTube: https://www.youtube.com/channel/UC9aheJzSX5A2Uuz5--Kd-wQ Facebook: https://www.facebook.com/seetharaman.radhakrishnan To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
In this episode of The Social Media Takeaway, I'm joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.We're diving into: ✅ How positive psychology can help you manage mental well-being while growing on social media ✅ Why engagement matters more than going viral—and how to attract the right audience ✅ The recurring revenue model—how to create a profitable membership without burnout ✅ The power of storytelling and why an email list is your biggest asset in long-term successIf you're tired of constantly chasing new clients and want to build consistent, predictable income, this episode is for you!
THE SECRET TO BECOMING MAGNETIC So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you. There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people. In this episode, we discuss how to become someone worth listening to. 00:00 Attract, Don't Chase, Audience Growth 05:43 Kelsea Ballerini's Genuine Charisma 08:10 Kelsey's Special Selfie Moment 09:47 Kelsey's Quest for Radio Airplay 14:50 Podcast Growth and Community Success 17:17 Context Over Content in Creation 21:46 Dull Architecture Class vs. Engaging History Teacher 24:58 Reviving Human Connection Movement 28:08 Focus on Impact, Not Overload 30:49 Dismissive Critique of Experience 33:35 Goal-Setting and Success Support In this episode of Podcast Talent Coach, I dive into what it truly means to "Be Magnetic." It's not just about chasing an audience but rather attracting them effortlessly by being authentically you. Drawing from my own experiences in the podcasting world and the entertainment industry, I highlight how being genuine and embracing your unique qualities can set you apart. It's like dating – being needy can push people away. Instead, embrace who you are, and let your authenticity draw people to you. Become magnetic. STEAL THE SPOTLIGHT LIKE KELSEA I was recently inspired by a Kelsea Ballerini concert. Not only did she captivate a full arena with her presence, but she also made each person feel connected to her personal stories and songs. Kelsea's ability to make everyone feel special exemplifies the power of relatability and personal storytelling. Your podcast can have the same magnetic effect. It's about personality, engagement, and making your audience feel seen and heard. Kelsea's journey shows that the personal connections we make with our audiences are the real stars of the show. DISCOVER YOUR STRONG FOUNDATION As I reflected on my journey, I realized how crucial it is to focus on helping people become voices of influence. This episode is a call to remember the roots and mission of why you chose to share your content – to connect and communicate your unique message! Your content should resonate with your personal brand and maintain authenticity. Just like Kelsea's pop-infused country tracks are true to her, your content should reflect your own unique voice and perspective. Your podcast will naturally become a beacon for your tribe when it's founded on the real you. BREAK FREE TO BE MEMORABLE AND MAGNETIC We venture through the challenge of avoiding falling into the trap of merely fulfilling requests as podcasters. It's not enough to just deliver content; you must be someone worth listening to. It's about creating a legacy-like influence where your presence is unforgettable. This episode is packed with tips to free yourself from the shackles of traditional formats and embrace new, innovative ways to share stories. Be remarkable. Create content that stands out, and in turn, you'll foster relationships with your audience. EXPLODE YOUR AUTHENTICITY Want to go from chasing downloads to exploding your audience organically? It begins with embracing your authenticity and confidently broadcasting it to the world. If you need guidance on transforming your content and building genuine connections with your audience, don't hesitate to reach out. Apply for a personal coaching session with me atwww.PodcastTalentCoach.com/apply. Let's work together to make your podcast a powerful platform for change, where you are not just heard but followed and celebrated.
What to do when people enjoy your content.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode:02:00: The first two questions to ask yourself about your content06:00: Why I changed the title of my podcast18:00: 2 growth questions every content creation should ask themselves19:00: 5 ways to clarify who your content is for25:00: How I use my podcast to get clients31:00: How to create a growth loop for your podcast37:00: What a personal archive is and why everyone should create oneShow Notes: Clients from Content: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=o7Vf0BATBs0StHOaClients from Content: How To Get Clients From Your Podcast: https://youtu.be/4OtQQd9QP0M?si=bEiZ2mMx5cEPxUwt How To Build A Notecard System That Powers Your Creations: https://fortheinterested.com/how-to-build-a-notecard-system-that-powers-your-creations/Cultish Creative Podcast Episode with Josh: https://youtu.be/TOnluvD8kM8?si=3xI0hOHo8wXrCRYLThe Notebook: A History of Thinking on Paper: https://amzn.to/4leygWg To Connect with Matt Zeigler: Website/Newsletter: https://cultishcreative.com/ LinkedIn: https://www.linkedin.com/in/matt-zeigler/ Twitter: https://x.com/CultishCreative To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Clients from Content Program: https://joshspector.com/program/ Skill Sessions: https://joshspector.com/sessions/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to. COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention. It's not about having the perfect microphone or even launching the slickest podcast. It's about who you are and how you connect with your audience. Your success requires stepping into the spotlight authentically and creating a platform that will command attention. Let's explore how you can attract listeners and build impactful relationships by truly being yourself. COMMAND ATTENTION WITH THE POWER OF PRESENCE It's all about presence, not just the platform. We often get caught up in the technicalities of podcasting, from RSS feeds to sound quality, but those aren't the cornerstones of success. The true power lies in who you are when you're on the mic. I shared my journey in radio, learning the importance of presence from legendary hosts who commanded rooms. Your voice and personality are what make your podcast resonate. By leaning into your unique identity, you can become someone people not only enjoy but remember. This is how you command attention. UNIQUE VOICE, UNIQUE SUCCESS Finding your unique voice is key to distinguishing yourself from the sea of sameness. I spoke about how I transitioned from imitating others to discovering my own identity in radio. This critical shift allowed me to build a connection with my audience. When I made my shift, people began recognizing me on the street. This was not because I was famous, but because they felt they knew me through my stories and genuine engagement. The same principle applies to your content. To command attention, embrace your uniqueness and share your journey. This will grow your influence. DON'T SETTLE FOR JUST AN AUDIENCE Growing your audience isn't just about numbers; it's about creating raving fans who would follow you anywhere. Many content creators struggle because they aim for listeners rather than influence. When I worked with hosts like Oscar Trimboli, a listening expert, we transformed his show to highlight his expertise and personality. This in turn, drew in an audience keen on his insights. It's about moving beyond mere content to establish trust and authority with your listeners. LET ME HELP YOU ACHIEVE YOUR GOALS Being worth listening to in order to command attention isn't something that happens overnight. It requires strategy and commitment to share who you authentically are. That's why I'm here as your coach. Whether you're just starting or looking to level up, let me guide you. Together, we can refine your approach and uncover the aspects of your personality that captivate your audience. Visit podcasttalentcoach.com/apply for a personalized coaching session. Let's turn your podcast into a platform that leaves a lasting impact so you can command attention.
Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share. SHARE YOURSELF AUTHENTICALLY We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTalentCoach.com/accelerator. On a call the other night, one of the members asked what they should share and how much. What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships. DESI SAW US AS FRIENDS When I was on the radio, it was my goal to get my listeners to see me as their friend. They would take me with them everywhere they went by listening to me on the radio. I was on the local Top 40 radio station and had a girl who would call me often. She had a severe developmental disability. It affected her speech which made her difficult to understand. When I couldn't understand what she was saying, it would make it ridiculous to make her laugh. She may be asking it I could play 'Nsync. I would say, "Did I lick the kitchen sink?" Desi would laugh and laugh that I couldn't get it right. We would break it down by word until I finally got it. Some days were better than others. She was in a wheelchair. Her assistant at the home where she lived would sometimes bring Desi to see me at remote broadcasts when she was up to it. I would give Desi some of the t-shirts and prizes we were giving away and have a little fun. SHE FOLLOWED ME I then moved to the country station in town. Desi moved with me and would continue to call. However, her call were becoming less frequent. Her health was starting to decline. We still talked and laughed. She had new songs to request, and I still got it wrong. Then one day Desi's assistant called to tell me Desi was moving to a new facility and wanted me to know. She gave me Desi's new address so I could write her which I did. Just a quick note to tell her I hoped she was doing well. That was the last time I heard from Desi. Her calls stopped after that. I just hope I added a little smile to her day every once in awhile. That's what can happen when you share yourself with your listener. DON'T SHARE TOO MUCH On the other hand, it can be dangerous when you share too much. Don't share you address or the school of your small children. You don't want to share when you are going on vacation and won't be home. Avoid sharing anything that could make you vulnerable. Most people in the world are nice. They have no ill will against you. However, some are crazy and evil. There are people who may not like what you say or think you are better friends than you really are. You don't want to live in fear. But you also don't want to leave yourself exposed. I DIDN'T MEAN TO SHARE MY BABY It happened to me when we were having our first child. I was working at the Top 40 station at the time. My wife and I were expecting our first baby. She went into the hospital on a Friday morning to deliver our little girl. This wasn't something I share much about on the radio. I did mention a few times we were expecting. That Friday I wasn't on the air. Our little girl came into the world with little complication. She was beautiful. Saturday morning we woke up and were discussion our departure from the hospital. My wife was still in bed with our daughter. We were waiting for the doctor to come by the room. Around lunch, a visitor appeared at the door. It was a high school girl who listened to the station and called often. She had brought a gift for the baby. It was quite awkward. We chatted politely for a few minutes. Then I stood up to thank her for coming and politely escorted her back to the elevator. Trouble was averted. But it was a little crazy that she even knew where we were. 2 LADIES TALKING SEX It can happen to you if you are diligent about what you share. Sometimes that includes protecting your identity depending on your content. One year a Podcast Movement, Dave Jackson from the School of Podcasting and I were standing in the lobby of the hotel deciding which panel to attend next. That's when two twenty-something ladies approached us. They had recognized us and had questions about their podcast. The two proceeded to tell us they hosted a very popular podcast about sex. They both used different names on the podcast. Aliases. The podcast was becoming very popular. Their brand was growing. Now these young ladies wanted to know if they should start using their real names to build their personal brands or continue using the aliases. Dave and I both suggested they continue to use the aliases. The content of their show could potentially attract the wrong people to be superfans. They surely didn't want a dangerous individual showing up unexpectedly that could do them harm. Use good judgement. SHARE YOUR BRAND So, what do you share and how much? Begin by writing your origin story. How did you develop your superpower? When did you discover you have the ability to do what you do? Write all of it. Then, find the pieces of that origin story that support your brand and your foundational principles. Demonstrate what you stand for and what you stand against. Drip pieces of your origin story into your content episode after episode. People will get to know you over time. And more importantly, get to know your brand. I share many of things I've encountered over my 35 years in radio and dozen years in podcasting. We talk about the people I've met and the challenges I've encountered. You know I love hockey and live in the Midwest. We talk about my passion about adding more relationships to the world, because I see my kids lacking powerful relationships due to technology. On the other hand, I'm not telling you my address or where my wife works. I didn't tell you I was spending a week in Colorado skiing in January before I went there. It's not that I don't trust you. I just don't need someone showing up at my hotel room or worse yet, showing up at my house while I'm not home. Use common sense about what you share. Share your beliefs and values. Share stories that support those beliefs. Don't share personal information that could put you in danger. Share to build the brand and attract your ideal clients. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Send Rita a text with your thoughts!Get access to over 1300 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm sharing my best strategies on how to get your awesome travel content actually seen by people who need it! You're creating great content but if no one sees it, you're basically talking to crickets—and as a strategic travel entrepreneur, that's a no-go. I'll show you powerful ways to distribute your content through SEO tricks that actually work, collaboration strategies that beat hashtags every time, and distribution methods that get maximum eyeballs on everything you create. This is the missing piece most travel advisors forget when they're busy creating gorgeous content that nobody finds. Let's make sure all that hard work pays off by getting your travel expertise in front of the perfect audience who's ready to book with you! Questions this episode answers:How do travel entrepreneurs get their content in front of new audiences? Why are collaborations more powerful than hashtags for travel business visibility? How can travel advisors distribute content for maximum visibility? What are effective ways to repurpose travel content across multiple platforms? How do travel entrepreneurs optimize content for search engines and AI? What keyword strategies help travel content get found online? How can travel advisors create content partnerships that drive growth? Why is content distribution crucial for travel business success? Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
How to get feedback, improve your course sales page, and surface buyers.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:01:00: How to get feedback from course buyers05:00: What to say to get more people to fill out a survey09:00: How I'd rewrite a course sales page11:00: The dangers of using the word "learn"24:00 When to share your personal story with your audience (and when not to)27:00: The email subject line I used to offer a discount to my audience30:00: How to use LinkedIn polls to surface potential buyers
#228: Growth | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He's also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - - Intro to Anthony Blatner (08:39) - - Focusing on LinkedIn and Future Expansion (12:04) - - Effective Social Media Advertising and Organic Content (15:28) - - The Overlooked Importance of Creative Content in Advertising (17:36) - - Targeting Personas with Top-of-Funnel Ads (24:06) - - Creating Unique and Targeted Content: Pros and Cons (25:22) - - Lead Generation Strategies for Small Budgets (29:35) - - Effective Funnel Strategies for Small Budgets (33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:57) - - Building Long-Term Memory with Consistent Branding in Marketing (40:18) - - The Power of Narrow Focus for Audience Growth (43:25) - - Content Planning Based on Sales Cycle Length (45:14) - - Connecting with Anthony Blatner on LinkedIn Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
The Scaling Lounge: Business Strategy • Operations • Team
Ever wondered why some videos effortlessly rack up millions of views while others barely get noticed? In this episode, I sit down with viral video expert and Instagram strategist Jenna to dissect the science (and psychology) behind content that blows up online. From peeling ginger the wrong way to using strategic visual hooks, Jenna shares her step-by-step process for creating viral-worthy videos—and how she's used those views and turned them into sales.What's inside this episode:The viral video Jenna has reposted multiple times—why it keeps working (hint: it taps into a weird psychological trigger)Why doing something with your hands can make people watch longer The common mistake people make when trying to create engaging content (and what to do instead)Why “ugly” videos often outperform polished, high-production contentHow Jenna is using ManyChat for lead generation and webinar signups (and why you should be, too!)The difference between growth, nurture, and sales content—and why you need all threeThe Instagram trial reel hack that's getting people massive reachA simple content batching trick that will save you hours of time each weekHow to reverse-engineer your content strategy for maximum impactAbout Jenna: Jenna Harding (Warriner) is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine, she helps service-based business owners use her proven marketing formula to look amazing on Instagram, run their accounts in 15 minutes a day and turn their followers into clients.Connect with Jenna: On Instagram @jennaspaigeJenna's masterclass on how to get clients from InstagramConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
How to set a newsletter up and get your first 100 subscribers.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:04:00: The first big decision to make when you build an email list08:00: 5 things to consider when choosing an email service provider17:00: Why you don't need to be intimidated by the technical process of setting up a newsletter24:00: How to handle email addresses you collected before you had an email list28:00: How to get your first 100 newsletter subscribers36:00: 5 places to promote your newsletter that take less than 10 minutes to set up39:00: The real reason you should write a newsletter45:00: 6 reasons people will share your newsletter49:00: How to turn one newsletter issue into 20 issuesShow Notes: Kit.com: https://kit.com/ To Connect with Mark Wigginton: Website: https://focusingonresults.com/ Linkedin: https://www.linkedin.com/in/focusingonresults/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
In this episode of CLIPPED, Eric's breaking down the ten thousand hour rule and why so many agency owners, freelancers, and online coaches struggle to find success. If you're not seeing results, it might be because you haven't put in the reps—yet. This episode dives into what the 10,000-hour rule really means, how mastery requires time and effort, and why so many people try to skip the hard work. Eric also shares his own 10,000-hour journey—from running errands at recording studios to building a podcast production company. By the end of this episode, you'll understand why cutting corners leads to failure and what you need to do to actually get good at your craft. A Word From Our Sponsor: This podcast is sponsored by Riverside.fm—my favorite platform for recording high-quality remote podcasts and videos. With 4K video recording, AI-powered tools like Magic Clips and automated transcriptions, and seamless audio syncing, Riverside makes content creation easier than ever. Try it out at Riverside.fm and enter promo code CLIPPED for 20% off. The 10,000-Hour Rule: Key Takeaways What is the 10,000-Hour Rule? Popularized by Malcolm Gladwell, this concept suggests that true mastery takes at least 10,000 hours of deliberate practice. Becoming great at something requires repetition, failure, and continuous learning. Professionals don't cut corners—they put in the work and develop real expertise. Why Are Agency Owners and Coaches Struggling? Lack of Real Skills: Many jump into business without actually mastering a craft. Selling Theory, Not Experience: Too many coaches sell courses or strategies they've never implemented themselves. Shortcut Mentality: AI tools and quick hacks can't replace the years of experience needed to develop true expertise. Eric's 10,000-Hour Journey in Audio Started interning at 17 Hertz Studios in North Hollywood—running errands, setting up mics, and learning the ropes. Worked at Paramount Recording Studios, recording, editing, and getting yelled at (a lot). Transitioned to podcasting in 2015, building The Podcast Haven from the ground up. Cold-emailed hundreds of podcasters, landed clients like Kimberly Snyder and Paychecks & Balances, and grew a sustainable business through years of hard work. How to Actually Get Good at Something Do the work before you sell the solution—learn by doing, not by theory. Master the tools of your industry—whether it's Pro Tools, Google Ads, or video editing software. Go through the struggle—get used to high-pressure situations, criticism, and iteration. Test, fail, refine, repeat—real mastery comes from constant improvement over time. Listen To Past Podcast Episodes: How To Record a Video Podcast On Your iPhone: Easily Podcast In 4K! How To Get Your Show Featured on Apple Podcasts: Follow These Tips! The Top 5 Podcast Tools For Recording, Editing, Marketing, Audience Growth, and Discoverability Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram
In this episode of CLIPPED, the focus is on how to film high-quality video podcasts and YouTube videos using just an iPhone. With a powerful 4K camera right in your pocket, it's easier than ever to create professional-looking content. This episode covers the setup, audio syncing, and the essential gear needed (which isn't much) to get started. Whether you're new to content creation or looking for a streamlined workflow, this episode is packed with practical tips for filming like a pro. This episode explains why using an iPhone is a great option for video content, thanks to its 4K recording capability and excellent picture quality. It emphasizes the benefits of using a device that's less intimidating and more user-friendly than traditional cameras. The episode breaks down everything from choosing between the selfie camera and the rear camera to setting up the perfect shot. It also covers how to seamlessly sync high-quality audio with video using Riverside.fm. By the end, you'll know exactly how to maximize your iPhone's potential for creating stunning video podcasts and YouTube videos. A Word From Our Sponsor: This podcast is sponsored by Riverside.fm—my favorite way to record high-quality remote podcasts and videos. With great audio quality, 4K video recording, and easy editing tools, Riverside makes content creation seamless. Try it out at Riverside.fm and enter promo code CLIPPED for 20% off. How to Record a Podcast on iPhone: Key Takeaways Why Use an iPhone for Video Podcasts: Records in 4K and 1080p with excellent image quality. Easier to use and less intimidating than traditional cameras. Video Setup Tips: Use a sturdy tripod or boom arm for stability. Position the camera at eye level for a professional look. Choose the selfie camera for easy framing or the rear camera for better quality. Framing and Monitoring: Use iPhone mirrors or external monitors for improved framing when using the rear camera. Audio Syncing and Recording: Connect wireless microphones directly to the iPhone for seamless syncing. Use Riverside.fm to easily sync high-quality audio with video. Using an iPhone as a Webcam: Compatible with macOS 13+ and iOS 16+ devices. Works seamlessly with Riverside.fm for high-quality recording. Best Camera Settings: 4K at 30fps for cinematic quality. 1080p at 30fps for smaller file sizes with great resolution. Keep It Simple: Start with the gear you already own. Focus on consistency and content quality over perfection. Resources Riverside.fm – Use promo code CLIPPED for 20% off. Tripod and Boom Arm Recommendations iPhone Mirrors and External Monitors Recommended Microphones: Rode Wireless Pro Rode Wireless Micro DGI Mic Listen To Past Podcast Episodes: How To Get Your Show Featured on Apple Podcasts: Follow These Tips! The Top 5 Podcast Tools For Recording, Editing, Marketing, Audience Growth, and Discoverability The Marketing Touchpoints Playbook: Strategies To Win Over Your Audience Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram
What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge. LET ME HELP YOU WITH YOUR STRUGGLE If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or something else. I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact. You can send me a note there. Here are the important links mentioned in this episode: Send your question: www.podcasttalentcoach.com/contact Get CastMagic: www.podcasttalentcoach.com/castmagic (affiliate link) Get Opus.pro: www.podcasttalentcoach.com/opus (affiliate link) Podcast editing services: www.podcasttalentcoach.com/editing Podcast hosting: https://libsyn.com Use coupon code PTC and get your first month free (affiliate code) Podcast Launch Accelerator: http://www.PodcastTalentCoach.com/pla THE CHALLENGES In this episode, we will tackle a variety of challenges. Tannen wants to know how to create a solid marketing strategy. Barbara is struggling to get people to subscribe. Ralph doubts he is even reaching anyone. Jeffry wants to know how to get started. The struggle Vanessa is facing is confidence without sounding arrogant. Michael's biggest struggle is finding people to help him. THE MARKETING STRUGGLE My biggest struggle is building a solid marketing strategy? How do I take my show and chop it up for a week's worth of social posts? When do I post them to create consistency? -Tannen There are a variety of AI tools that can help you create chunks of content. Repurposing your content on social media does two things for you. First, it helps you connect with your current listeners keeping them coming back. Next, sharing on social in the right way can help you reach new listeners. This includes TikTok and reels. Most social media only reaches your followers. These two platforms put your content in front of new people who might be interested. To grow your show, you need to find new listeners who don't know you. I recommend you record your podcast on video to begin. Use the video for YouTube to get discovered. You can also repurpose parts of the video for social media content. Then, use the audio from the video as the podcast. Use this for social content as well. Create captioned social media videos, quote cards, audiograms, and social posts. AI can help you create a lot of this. However if you don't have time, you can always pay someone to do it for you. How much is your time worth? Two tools I really like. The fist is CastMagic. You can find my affiliate link at www.podcasttalentcoach.com/castmagic. The other tool I love is Opus.pro. It creates captioned social media videos for your podcast. Find my affiliate link at www.podcasttalentcoach.com/opus. Let me help you. Visit www.podcasttalentcoach.com/editing. You can get a week's worth of social content for every episode. GETTING SUBSCRIBERS My biggest struggle is getting subscriptions. How do I get people to subscribe to my podcast? -Barbara Start with the why. When we try to get people to take action, such as subscribing to your podcast, we often rely too much on logic. People make decisions emotionally. Then, they justify those decisions with logic. When you spend too much time on the steps in your process, the features in your program or the content on your podcast, people don't take action. Nobody cares about your details … yet. Spend more time on the why. Stir emotion. Make your audience care. Then you can get into the details. AM I REACHING ANYONE My biggest podcast struggle right now is actually more of a struggle of faith. I've been doing the show daily for over a year and I sometimes doubt whether it's actually reaching anyone. Since I do a Christian based show, I know that God is always faithful and I simply need to trust in his timing and do the work. It's just hard some days when I look at the analytics. -Ralph Share that on your podcast. Be real. Touch people emotionally. Spittin' Chicklets just shared a piece on their show. It is a show about hockey. Whit is former NHL player Ryan Whitney. Biz is former NHL player and NHL hockey analyst on TNT Paul Bissonette. When they talk about being “in the room”, they are talking about being in the locker room. This audio comes from episode 545. It is an example of remembering why they do it. So Biz was, sitting in the Delta Lounge, I believe, at the airport, and a guy came over and dropped off this letter. I'm gonna read it to you quick because Biz sent it over to the guys. He said, “I listened to you guys when my life was falling apart. Just having the pot on in the background made me feel like I was back in the room. At sometimes, I was as bad as it gets with mental health, family, booze, etcetera. Since then, I've quit drinking two plus years now, and me and my family, wife and two little girls have made it out the other side, and we're doing great. You guys will never know how much comfort and support I got from just having the pod on and bringing me back to a good spot. You and Whit and all the boys saved my life. Sorry to bother you on your day off. Thank you, Nick.” And Biz, like, made it clear to us, like, reading something like that, man, he's got it right there... This is why we do it. What you're doing is important, Ralph. Keep at it. I STRUGGLE GETTING STARTED My biggest podcast struggle is just getting started. How do I find the confidence to take the first step? -Jeffry You can do this. We eat an elephant one step at a time. Break it down. In my Podcast Launch Accelerator, we build your podcast step-by-step. First, define your why, your topic and your idea target listener. Next, develop your show structure. Will it be solo, interview or something else? Get some equipment. You'll need a mic, a laptop and some headphones. Download Audacity to help you record and edit. It is free software. Hit record and share your thoughts. Export your audio as an .mp3. Upload it to your audio host, like Libsyn. Connect your host to all the podcast players. Take it one step at a time. SOUNDING CONFIDENT How do I sound more confident and less arrogant. -Vanessa This is an interesting question, Vanessa. I'm not sure how you can be arrogant without being confident. People want to know what you know. Share it with them. Share yourself and your story. Let people fall in love with you. As Zig Ziglar said quite often, “You can get anything you want in life as long as you help enough other people get what they want.” Give. Help people reach their goals. Then, offer to give them more help for an investment. On this show, I offer a ton of free advice. I would hope you don't feel like I'm arrogant or egotistical. Take my content and put it into action. However, I'm here when you want more help. When you need someone to walk you every step of the way, reach out. I'm more than willing to have that conversation with you. Believe in yourself. Some people will love you. Others may not. And that's ok. Attract the people who love you for who you are. THE TIME STRUGGLE My challenge is finding time. It's hard doing it by myself. My biggest podcast struggle right now is finding people to help me. -Michael Schedule it. Put it on the calendar. What gets scheduled gets done. You can also get a co-host. Share the work. Hire a virtual assistant to take the easy stuff off your plate. This could include creating show notes, posting your episode, and the other rote work that is the same week after week. As we discussed earlier, you can hire an editor. You can see my work at www.podcasttalentcoach.com/editing. What is your time worth? Hiring an editor allows you to show up and share your magic. Then, you can hand it off to someone else to do the dirty work while you spend your time getting more clients and generating more revenue. LET ME HELP YOU I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact. You can send me a note there. If you're really serious about overcoming your biggest struggle, we can also sit down for an hour of coaching. I can take your hand and walk you every step of the way. To get the details, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
A step-by-step guide from someone who got me to buy one.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:02:00: The difference between a paid partnership and traditional ads13:00: The most important thing NOT to do if you offer paid partnerships14:00: The first 3 things to do if you want to offer paid partnerships23:00: What to include in a partnership proposal27:00: Partners aren't paying for what you think they're paying for33:00: How (and why) to incorporate a video into your proposal42:00: How to figure out what to charge for a partnership47:00: The 3 most effective ways to attract partner leadsShow Notes: Christopher Nguyen, Founder of UX Playbook: https://bit.ly/413lRLuLaShonda Brown: https://www.youtube.com/@LaShondaMBrownDouble Your Price by David Falzani: https://amzn.to/3EJiOAIOversubscribed by Daniel Priestley: https://amzn.to/3X9hQnDTo Connect with Lex Roman: Newsletters: https://lexroman.com/newsletters LinkedIn: https://www.linkedin.com/in/lexroman/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Want your podcast to stand out and get featured on Apple Podcasts? Getting into Apple's curated sections can skyrocket your visibility, attract new listeners, and establish credibility. But how does it actually happen? In this episode, Eric is breaking down what it takes to get Apple's attention, the key strategies you need to implement, and common mistakes to avoid. A Word From Our Sponsor: This podcast is sponsored by Riverside.fm—my favorite way to record high-quality remote podcasts and videos. With great audio quality, 4K video recording, and easy editing tools, Riverside makes content creation seamless. Try it out at Riverside.fm and enter promo code CLIPPED for 20% off. What You'll Learn in This Episode: Why being featured on Apple Podcasts can help grow your audience The essential form you must fill out to be considered for a feature Apple's 4 Key Tips for Getting Featured: Be Timely & Relevant – Connect your pitch to current events, holidays, or cultural moments Create High-Quality Content – Apple looks for well-produced, engaging, and professional audio Optimize Your Show Page – Your title, description, and artwork should be polished and compelling Drive Engagement – Consistent releases, audience interaction, and strong listener retention matter How to craft an effective pitch using these guidelines Common mistakes that hurt your chances of getting featured Why filling out the submission form accurately is a must Apple Podcasts Resources & Links:
I've had a major epiphany about social media strategy: despite never calling myself a “social media strategist,” I've realized how crucial audience building is for my clients and me. In this episode, I explain why a balanced combo of inbound (people coming to me through content and funnels) and outbound (actively reaching out, DMing, commenting) is the key to steady growth—even if you have fewer than 1,000 followers. I also share how I make my inbound marketing as efficient as possible so I can focus on personal connections. You'll learn how I juggle multiple platforms, leverage quick copywriting, and use AI without getting stuck in perfectionism. Most importantly, I dive into why building a real, human audience matters more than ever as AI content and avatars multiply. Join me to discover practical, stress-free ways to grow your visibility and turn a small following into a big impact. Let's do this!
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#857 Someone with half your expertise is building an audience right now. Meanwhile, you're still deciding which platform to use or spreading yourself thin trying to be everywhere. So, how do you narrow your focus and start creating content that attracts a following? Listen in because, in this episode, I share my thoughts on picking the right platform to achieve your goals. This session is a deep dive into YouTube, TikTok, Instagram, X, LinkedIn, live-streaming, blogging, and podcasting. You can think of this as your social media roadmap for 2025, so join me to find out more! You'll hear me address the pros, cons, best practices, pitfalls, and realistic milestones for each option. I also dive into creating engaging content, storytelling, becoming a better communicator, and how to post consistently and frequently. While any platform can work, not every platform is right for you. Tune in to make an informed decision! Show notes and more at SmartPassiveIncome.com/session857.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Struggling to stay consistent with your content? In this episode, Alexis and Astrid dive deep into the world of content creation, sharing their personal experiences and the importance of understanding your 'why.' They chat about building an engaged audience, staying authentic, and the power of strategic planning. From energy management to using AI and ads to boost your reach, this conversation is full of real, actionable tips. In between a big decision? Need advice? Drop a voice message and we'll answer it live on the podcast. Or submit a written question here if voice notes aren't your thing. //@inbetween.pod//@astridjohanaphoto//@alexisteichmiller
Eric shares his latest side hustle—repurposing Amazon Influencer Program videos into a YouTube review channel. He breaks down why he started this experiment, his strategy for uploading videos quickly, and how he plans to monetize with Amazon affiliate links. Whether you're sitting on a backlog of content or looking for an easy way to generate extra income, this episode has insights on making the most of what you already have. A Word From Our Sponsor: This podcast is sponsored by Riverside.fm—my favorite way to record high-quality remote podcasts and videos. With great audio quality, 4K video recording, and easy editing tools, Riverside makes content creation seamless. Try it out at Riverside.fm and enter promo code CLIPPED for 20% off. The Process of Repurposing Amazon Influencer Videos: Eric walks through his simple, no-frills approach to launching a YouTube review channel using content he already created. With hundreds of Amazon Influencer videos sitting in his account, he's putting them to work with minimal effort. His strategy includes: Uploading videos in bulk without custom thumbnails Using AI-generated descriptions for speed and efficiency Placing Amazon affiliate links in video descriptions to earn commissions Setting up a separate Amazon affiliate account for tracking revenue Testing paid ads to accelerate channel growth Results So Far and What's Next Eric shares early results, including his subscriber count, top-performing video, and the small commissions he's already earned. He also discusses the challenges of hitting Amazon's minimum sales requirement to keep his new affiliate account active. Looking ahead, he plans to experiment with ads to see if he can grow the channel faster and turn it into a consistent revenue stream. If you're already in the Amazon Influencer Program, this episode is a must-listen for ideas on maximizing your content and making passive income. Resources: Learn about The Amazon Influencer Program In Episode 122 of Clipped Listen To Past Podcast Episodes: The Top 5 Podcast Tools For Recording, Editing, Marketing, Audience Growth, and Discoverability The Marketing Touchpoints Playbook: Strategies To Win Over Your Audience How To Get More YouTube Views By Recording Screen Share Tutorials Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram
Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive. Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.
In this episode of Confessions of a B2B Entrepreneur, host Joran Hofman of Grow Your B2B SaaS Podcast welcomes Tom Hunt, Founder of Fame and a leading expert in B2B podcasting. Discover how to create a winning podcast strategy for your business, including tips on host selection, show positioning, content repurposing, and leveraging AI for maximum impact. Learn from Tom's experience in scaling both a podcast production company and his own successful show.
How to get your ideal clients to buy.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/12 things you'll learn in this episode:04:00: The most important thing to learn when interviewing your customers09:00: How to apply the "jobs to be done" theory to your product13:00: The difference between understanding buyers and understanding why they bought a product19:00: How to combine customer research with customer conversations you already have24:00: The two questions I ask everyone who buys from me27:00: 3 powerful questions to ask in a customer discovery call33:00: 3 assumptions marketers make that are usually wrong41:00: The one thing you should assume drives most customer decisions46:00: How to get more conversions from your headlines47:00: How to improve your call to action50:00: The best way to improve your email list signup page1:01:00: The best news perfectionists will ever hearShow Notes: The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkRThe Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBnBreakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZTo Connect with Katelyn Bourgoin: Website: https://learnwhywebuy.com/Twitter: https://x.com/KateBourLinkedIn: https://www.linkedin.com/in/katebour/To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
If you're creating content, you might be making it way harder than it needs to be. The right tools can help you save time, improve quality, and grow your audience faster—without burning out. In this episode of Clipped, Eric is sharing five essential tools that will streamline your workflow and help you produce better content with less effort. Whether you're podcasting, editing, or marketing your show, these tools will level up your production and help you work smarter, not harder. What You'll Learn:
Send Us a Text MessageIf you're a podcast host with an interview-based podcast, you've felt the pain I'm about to mention. You have a great interview with a guest, the episode comes out, you send them the links and some assets to share, then crickets. Thankfully, this painful reality doesn't have to be yours. In this episode, Karen Roberts shares the formula for getting podcast guests to promote their episodes. Get ready to go from being ghosted by guests to watching them become your show's ambassadors!MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/317Chapters00:00 Introduction to Podcast Guest Promotion02:52 The Importance of Guest Preparation06:11 Post-Recording Engagement Strategies09:05 Creating Promotional Assets for Guests11:49 Building Relationships Through Communication14:45 Recap and Final ThoughtsTakeawaysIt's essential to clearly communicate your expectations to guests.Preparation starts even before the recording takes place.Post-recording engagement is crucial for guest promotion.Creating promotional assets can significantly ease the burden on guests.Building relationships with guests can lead to better promotion.Don't hesitate to remind guests about their promotional responsibilities.Utilizing social media effectively can enhance episode visibility.Asking for shout-outs can be beneficial for audience growth.Organizing tasks with a checklist can streamline the promotion process.Over-communication is key in maintaining guest relationships.MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/317
Ready to stop relying on social media for all your client growth? It's time to leverage the power of virtual summits and build a flood of new leads—without the endless posting and algorithm games. In today's episode, we have the FABULOUS Marisa Corcoran sharing her 5-Day Signature Summit System. We go over… ☆How to choose a summit topic that rapidly grows your audience (500-2K+ new leads in WEEKS with them asking, “How can I work with you?”) ☆ The 5 P Framework to create an event that showcases your genius and creates rockstar industry relationships. ☆ FUND a pay-it-forward legacy and tap into a modern philanthropy runway that uses your influence for GOOD. If you're tired of relying on your posts and stories as the only way to bring in clients, you will want to bookmark this episode AND check out Marisa's Copy Chat Summit happening now! Marisa's Links →Join The Copy Chat: https://thecopychat.com/ →Follow Marisa on Instagram: https://www.instagram.com/mtoni Biz Resources/Links →Ready to find your Distinctive Edge so you can stand out & scale your business in 2025? DM me “WAITLIST” to get info and first priority spot: https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint
“How do I grow my capacity to have and receive a large audience, and not be afraid of becoming more visible or well-known as my audience grows over time? Could you, George, share how your mind/heart have adapted at each stage of your audience growth?” –a YouTube viewer wrote to me.I thought this was a very thoughtful question, and wonder why more content creators don't talk about this. I appreciate the questioner's sensitivity! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
Send Us a Text MessageAlthough podcasts have been around since 2003, in many ways, the podcasting industry is still in its infancy, and we're yet to understand what's coming next. Thankfully, there are signs of what's to come! In this episode, 3 leading experts in the podcasting industry, Courtney Elmer, Joe Casabona, and Vinnie Potestivo, explain their predictions for podcasting's future. Get ready to understand how to position yourself to maximize your impact in podcasting as a guest or host!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/316Chapters00:00 Introduction to the State of Podcasting02:15 Current Trends and Challenges in Podcasting04:37 Strategies for Organic Discovery08:22 Enhancing Recognition and Visibility19:06 Building Systems and Automations for Success24:20 Rapid Fire Insights for Podcasters29:48 The Future of PodcastingTakeawaysPodcasting is growing, but many podcasters quit early.SEO is crucial for organic discovery of podcasts.Consistency builds listener habits, not necessarily growth.IMDB can enhance discoverability for podcasters.Creating systems can save time and reduce stress.Focus on the problems your podcast solves for listeners.Engagement requires clear calls to action.The future of podcasting will involve AI-generated content.Authenticity and relatability will set podcasts apart.Building a community is more important than just growing an audience.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/316
In this soul-inspiring conversation, Kara interviews Deevo, a brand storyteller and personal brand strategist, who shares his journey of discovering his purpose, the power of creativity, and how we can all connect more authentically in business and life. They explore the importance of personal branding, embracing your unique gifts, and creating meaningful connections.Episode Topics:- Personal brand development- Entrepreneurial journey and mindset- Creativity as a muscle- Spiritual and energetic connectivity- Building intentional business communities- Navigating career transitionsInsights:- Not everyone is meant to be an entrepreneur, and that's okay- Creativity requires consistent practice and nurturing- Personal branding is about audience perception, not just visual aesthetics- We are energetically connected beings with the potential to manifest our ideas- Surrounding yourself with like-minded, growth-oriented people amplifies your impactEpisode Highlights:00:00 Welcome and Intro00:51 Introduction to Branding and Storytelling03:22 Authenticity in Personal Branding04:27 Photography and Storytelling06:48 Branding Strategy Development09:14 Brand Alignment and Strategy Development11:58 Understanding Personal Branding13:21 Becoming the Brand15:25 Quality of American Produce15:56 Branding and Business Identity17:46 Brand Development and Audience Engagement19:49 Branding Strategy for Real Estate Agency20:36 Clarification of Personal Branding21:32 Business Strategy and Communication22:10 Building a Community and Ecosystem24:42 The Power of Community and Connection26:22 Transitioning from Unfulfilling Work29:03 Pursuing Personal Interests and Career Transition31:03 Career Transition and Entrepreneurship32:40 Managing Stress and Creativity34:48 Exploring Personal Passions and Growth37:14 Embracing Intuition and Creativity39:27 Impact of Technology on Engagement39:57 Nurturing Creativity42:08 Embracing Curiosity and Risk-Taking44:05 Creating Space for Creativity45:43 Energy and Connectivity47:42 Creative Manifestation and Experience Recreation50:10 Miracles and Opportunities50:41 Interconnectedness of Nature52:34 Communication and Connection in Nature and Humanity55:32 Human Connection and Societal Structure57:46 Shifting Consciousness and Energy01:00:23 Audience Growth and Impact01:01:26 Branding vs. Marketing
Send Us a Text MessageIn podcasting, there are 4 main questions asked among podcast guests and hosts. The problem is that these are the wrong questions to ask. As a result, podcasters are being misguided. Thankfully, podcast hosts and guests are just one mindset shift away from achieving success! In this episode, Alex Sanfilippo shares his unconventional answers to the 4 most common questions in podcasting, unveiling the truth! Get ready to understand exactly how to succeed in podcasting on either side of the microphone.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/315Chapters00:00 Introduction to Podcasting Essentials08:07 Understanding Your Why and Audience15:35 Strategies for Growth and MonetizationTakeawaysYou must define your 'why' for podcasting.Understanding your audience is crucial for success.Long-term planning is essential in podcasting.Community support can enhance accountability and motivation.Focus on serving a niche audience rather than just increasing numbers.Monetization should be based on genuine connections with listeners.Keep your podcasting efforts simple and manageable.Engage in one-on-one conversations with your audience.Align your podcast guesting efforts with your expertise.Do things that don't scale to maintain personal connections.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/315
A ComicLab member complained about following too many people on Bluesky. It was too difficult for them to cultivate a feed that suited their interests! This brought up a topic that has Dave and Brad divided: Are you on social media for business or pleasure?Today's ShowYou're not on social media to readUPDATE: Spice Rack Comics webring (NSFW) — special thanks to Matt Sowers at RCSI PublishingUPDATE: Dave and Brad's transposed faces Started too soon on PatreonSummaryIn this engaging conversation, Dave Kellett and Brad Guigar explore various themes related to comics, social media, and community building. They discuss the challenges of navigating Bluesky Starter Packs and the innovative idea of reviving web rings to foster community among comic creators. Their humorous banter and differing perspectives provide valuable insights for aspiring cartoonists and social media users. In the following conversation, they explore the dynamics of collaboration in creative projects, particularly focusing on establishing a webring for cross-promotion among cartoonists. They discuss the importance of lists, group agreements, and the balance between individual creativity and collective efforts. The conversation also delves into the challenges of managing a Patreon account, the significance of audience building, and the lessons learned from past experiences in comic creation. Ultimately, they emphasize the value of growth and learning from one's creative journey.TakeawaysAn authoritative accent can shape perceptions.Social media should be used strategically, not just for reading.Starter packs can lead to overwhelming follow lists.Curating your social media feed is essential for focus.Building a community is crucial for comic creators.Webrings can enhance cross-promotion among creators.Engagement on social media can lead to audience growth.Being selective with follows can prevent overwhelm.Humor and personality can enhance social interactions.Experimenting with new strategies can yield positive results. Collaboration can enhance creativity but comes with challenges.A webring can be a powerful tool for cross-promotion.Clear agreements are essential in group projects.The benefits of collaboration can outweigh the costs.It's important to have a process for ad approval in a web ring.Patreon should be approached with a focus on audience building first.Reflecting on past experiences can lead to growth.There is no such thing as wasted time in creative pursuits.Learning from mistakes is crucial for future success.Evaluating your creative direction is important after years of work. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
Ep 291 How can AI revolutionize content creation by 2025? Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about leveraging AI for email optimization and tailored audience engagement, the significance of personality-led content amid advancing AI, and which AI tools like Delphi, and HeyGen will be indispensable for video content creation and professional image generation in 2025. Mentions Delphi https://www.delphi.ai/ HeyGen https://www.heygen.com/ Argil https://www.argil.ai/ Opus https://www.opus.pro/ Replit https://replit.com/ NotebookLM https://notebooklm.google/ Napkin https://www.napkin.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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#842 It's happening. After neglecting LinkedIn from day one, I'm committing to giving it a real shot with daily posts over the next three months. Listen in to hear how I'm approaching this experiment and giving myself a leg up to succeed! The thing about LinkedIn is that it offers a unique opportunity to connect with engaged professionals. This audience wants valuable business connections and insights, which is the bread and butter of what we do at SPI. That's why I won't chase vanity metrics on the platform. Instead, I'll pay close attention to my metrics while focusing on driving people to my Unstuck newsletter and the new SPI Community. My hypothesis is that consistent, high-value content tailored for the LinkedIn audience will attract and convert the right kind of people. I'm learning what works from the best, so tune in to follow this journey and get my top strategies! Show notes and more at SmartPassiveIncome.com/session842.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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