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Creativity is more than expression—it's impact. In this episode, United Arts Collier CEO Elysia Dawn shows how arts organizations can build stronger, more inclusive communities by using creativity as a bridge between people, cultures, and causes. Her story reminds nonprofit leaders that when we remove barriers to participation, we create space for connection, healing, and shared purpose. A former professional ballet dancer turned arts leader, Elysia has dedicated her life to sharing the transformative power of creativity. Drawing on her experiences performing with world-class companies and curating programs at the Metropolitan Museum of Art, she now leads a movement in her hometown to make the arts accessible for all—championing collaboration, advocacy, and community pride through United Arts Collier. Along the way, she opens up about the realities of nonprofit leadership—funding, inclusivity, and sustainability—and how creative problem-solving and storytelling can help organizations thrive. Whether you lead a nonprofit, support the arts, or believe in the power of creativity, this episode is a reminder that the arts don't just enrich lives—they strengthen communities. Prefer Video? Watch the full episode on YouTube: https://youtu.be/_fWCJdZtCEI Standout Quotes “The arts are for everybody—we're here to lower barriers and bring people together.” (28:10) “Creative collaboration is how we stretch our reach and resources—it's what keeps nonprofits sustainable.” (35:42) “Follow your heart, but keep your eyes and ears open to how you can serve your community.” (48:08) Chapters & Timestamps 00:00 – Welcome & Introduction to IMPACTability® 01:04 – From Ballet to Boardroom: Elysia's Journey into Nonprofit Leadership 06:10 – Lessons from The Met: Blending Art, Strategy, and Audience Growth 12:44 – Returning Home: Leading Through Creativity in Collier County 17:59 – The Mission: Arts Education, Advocacy & Access 22:20 – Building Community Through Collaboration & Inclusion 29:10 – The Healing Power of the Arts: Wellbeing and Connection 34:33 – Funding, Sustainability & Creative Problem-Solving in the Arts 42:45 – Honoring the Past, Inspiring the Future: The Collier Arts Archive Project Guest Bio Elysia Dawn believes in the power of creativity to connect people and strengthen communities. A Naples native and former professional ballet dancer, she knows firsthand how the arts can shape lives—and she's made it her mission to ensure those opportunities are accessible to everyone. Today, as CEO of United Arts Collier, Elysia leads with both artistry and strategy, bringing people together across Collier County through arts education, community partnerships, and advocacy. Her journey from performing with Boston Ballet and Complexions Contemporary Ballet to curating performances at the Metropolitan Museum of Art taught her that creativity isn't just about performance—it's about purpose. Elysia's leadership reflects her belief that the arts can be a force for unity, healing, and economic growth. She continues to serve on statewide and regional councils that champion arts and culture, while keeping her focus rooted in community—using collaboration and inclusion to turn creative vision into real-world impact. Learn More & Connect Website:
Jupiter has been transiting my 10th and 11th house for the past year and my audience and network has been blowing up! After complaining about slow audience growth for the longest time, I decided to do something about it and leverage powerful transits to amplify my efforts. It's working. Have you ever felt frustrated by the slow progress of your audience growth strategy? Have you ever wondered how to grow your social media following in alignment with the astrology transits today? Understanding the current planetary positions astrology has gifted us with can significantly amplify your efforts to reach more people with your work and attract clients online. Are you curious about how to check your astrology chart to understand the current transits of planets and their effects? Good news for you I created a special episode this week on the Creative Magic Club podcast that tells you exactly which astrology transits to with out for to:
My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe9 Things you'll learn:05:18: The biggest danger of offering discounts06:39:People aren't buying what you think they're buying from you11:49: 3 signs you've overpriced your offer14:00: 3 signs you're undermessaging the value of your offer18:21: 5 ways to generate leads without offering discounts28:39: How to do outreach without doing "outreach"32:04: 6 ways to generate more inbound leads42:17: 2 questions to clarify who your ideal client is45:13: A 6-item checklist to determine if a potential client is a good fit for youShow Notes: Clients from Content EpisodeHow I Get As Many High-Paying Coaching Clients As I Want: https://youtu.be/EtY0AJHDaF8?si=9X1Bew1VOdI5T3vF Clients from Content Episode Coaching Business Tips to Boost Your Revenue: https://youtu.be/aVYBy7ACvRw?si=9cpFn2FTJ_NNSPVt To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Apply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By UppbeatTo connect with Maliha Mannan:LinkedIn: http://linkedin.com/in/thesideblogger
In this powerful episode, Will Friedner shares how authenticity and courage transformed his life and career, proving that true success comes from honest storytelling, consistency, and the freedom to live life on your own terms.See full article: https://www.unitedstatesrealestateinvestor.com/the-power-of-authenticity-building-a-life-of-freedom-and-connection-with-will-friedner/(00:00) - Introduction to The REI Agent Podcast(00:03) - Welcome Back with Mattias and Erica(00:28) - Introducing Guest: Will Friedner from Montana(01:08) - Will's Beginnings in Real Estate During the 2008 Crash(02:01) - Entering the Market Through Foreclosures(03:26) - Becoming One of Montana's Top Foreclosure Agents(04:57) - Navigating the Emotional Side of Foreclosures(06:19) - From Cold Calls to Content: Will's Shift to YouTube(08:07) - The Pandemic Spark and the Start of His Channel(08:24) - The Viral Video That Changed Everything(11:44) - Yellowstone, Politics, and Timing: The Perfect Storm(13:28) - The Montana Reality Check for Newcomers(14:45) - Winters in Montana: The Harsh Truth(16:23) - Life Off the Grid: Solitude and Neighbor Collaboration(17:43) - Knowing Yourself Before Moving to Montana(18:37) - The Two-Year Cycle of Montana Transplants(19:25) - Honest Marketing: Why Will's YouTube Works(19:39) - Advice for Agents Starting a YouTube Channel(20:36) - Consistency and Commitment in Content Creation(20:43) - Handling Negative Comments and Internet Trolls(22:11) - DIY Production: Tools, Tech, and Editing Workflow(23:33) - Upgrading Equipment After Monetization(24:17) - Authentic Simplicity: Why Montana Doesn't Need Filters(24:52) - Short Form or Not: Will's Contrarian YouTube Approach(26:16) - Standing Out by Avoiding the “Guru” Trends(26:34) - Audience Growth and Loyal Viewers(27:23) - Daylight Extremes: Long Nights and Endless Summers(27:52) - Mental Health in the Montana Winters(28:50) - Surviving the Seasonal Depression and Darkness(29:02) - When the Light Returns: April and the Emotional Lift(29:49) - Golden Advice for Aspiring YouTubers(31:09) - Getting Comfortable on Camera and Overcoming Fear(32:18) - Practice, Repetition, and Confidence Over Time(32:54) - Favorite Books on Persuasion and Negotiation(33:42) - Where to Find Will Friedner Online(34:14) - Closing Thoughts and Appreciation(34:22) - Outro: Subscribe and Stay InspiredContact Will Friednerhttps://www.montanaliferealty.com/https://www.instagram.com/willfriedner/Remember, your truth is your greatest tool for success. Stay consistent, stay real, and never stop creating the life you want—visit https://reiagent.com
KeywordsTabletop Sports, Q3 Retrospective, Audience Growth, Game Projects, Sports Games, Podcasting, Tabletop Gaming, Game Design, Community Engagement, Q4 PlansSummaryIn this episode of the Tabletop SportCast, host James Cast reflects on the third quarter of 2025, discussing audience growth, engagement metrics, and various tabletop gaming projects. He highlights significant projects undertaken during Q3, including a boxing project focused on the 1940s, a PGA Grand Slam replay, and a Major League Baseball tournament. The episode also covers new games explored during the quarter and concludes with a look ahead to plans for Q4, including ongoing projects and upcoming tournaments.TakeawaysThe Facebook page has seen a 95% increase in views.The podcast has reached 55,438 downloads all time.Engagement on Patreon has increased with 46 total members.The 1940s boxing project included 25 championship fights.The 1980 PGA Grand Slam project replicated historical outcomes.The 1981 MLB tournament concluded with the Yankees winning.New games explored included On Deck Baseball and Tecmo Bowl.The podcast continues to grow with more interviews planned.Community engagement is crucial for podcast growth.Future projects include a 2011 NFL tournament and a 1993-94 Rangers playoff replay.TitlesQuarterly Retrospective: Q3 Highlights and InsightsExploring Tabletop Sports: Q3 Review and Future PlansSound bites"The Rangers are up 2-0 in that series.""I think it was just luck of the draw.""Looking ahead, still more projects on the horizon."Chapters00:00 Introduction and Overview of Q313:22 Quarterly Retrospective: By the Numbers21:14 Project Highlights from Q338:17 New Games Explored in Q339:44 Podcast Highlights and Upcoming Plans47:43 Conclusion and Looking Ahead to Q450:15 NEWCHAPTER
What if growth wasn't about hustling harder but stacking the right daily moves? In this episode, Dr. Bobby and Dr. Lona explain why it's never been easier to build: technology puts influence at your fingertips, people are hungry for natural solutions, and small consistent habits compound into real momentum. They share how documenting your journey builds authentic influence, why daily outreach expands your network, and how surrounding yourself with the right people accelerates results.You'll also hear why vision casting matters—not just for your own clarity, but for your team and patients who stay when they see a bigger future with you. The message is simple: replace limiting beliefs with growth stories and commit to three daily practices—create content, connect with people, and engage the right community. Add consistent vision work, and your path to growth becomes not only possible, but inevitable.Key Highlights01:04 – Learn how zooming out and reflecting can reset focus and clarify priorities.03:24 – See why technology makes it easier than ever to create your own economy.05:19 – Discover the generational shift toward natural solutions and body intelligence.06:59 – Hear a communication strategy that starts with principles before labels.09:26 – Understand how algorithms amplify interests and attract more aligned people.10:37 – Adopt a mindset that seven figures is possible with systems, belief, and mentorship.11:36 – Audit your storylines and replace “it's hard” narratives with growth-focused beliefs.18:50 – Explore vision casting and learn how to expand your vision for your team and patients.23:01 – Practice #1: Create content daily by documenting your life with consistency.24:56 – Practice #2: Reach out to at least five people daily to build stronger connections.26:44 – Practice #3: Surround yourself with the right people and engage with them every day. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
Have you noticed that podcast guesting doesn't deliver the same results it used to? Maybe you've been showing up on great shows, sharing your expertise, and yet… the leads, clients, and opportunities aren't flowing the way you expected. That's because the industry has shifted. And if you're still approaching podcast guesting the way you did 3 to 5 years ago, you might be putting in effort without seeing the return on investment. In episode 459 of Amplify Your Success Podcast, I break down 3 big shifts in the podcasting landscape that are dramatically changing the ROI of podcast guesting. When you understand these changes—and adapt your strategy—you could unlock new opportunities to boost visibility, authority, and client attraction without wasting valuable time. If you're ready to get more from every interview and stop spinning your wheels, this episode will give you the clarity you need. Key Takeaways: [03:41] Why podcast guesting results have diminished over the last few years [06:28] How audience listening habits and attention spans play into many experts seeing fewer leads from their guest appearances [10:55] Why the growth of new podcasts has actually led to three problems for hosts and guests [14:40] What hosts expect from high-value guests (and how this has led to a rise in less bookings on popular shows.) [00:18:17] What to do differently so your interviews convert into opportunities [00:21:02] How to position your message to adapt to today's noisy visibility landscape [00:24:11] Why embracing, and adapting to, these market shifts keeps you relevant and in demand Resources Mentioned in This Episode: Suspect you could be squandering your guest appearance ROI? Download my FREE 17 Mistakes Guests Make That Cost Them The Lead & Client Scorecard so you can avoid these common mistakes, as a guest expert, and start seeing better results. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here
Today in the business of podcasting: podcasting's maturation and what comes next, Canadian podcast listening continues to grow, and Heavyweights is back with a new season from Pushkin.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Spotify (SPOT) has more than doubled its stock price over the last year, and LikeFolio's Landon Swan says the music streamer still has room to run. While valuations are stretched, Landon says the price is justified due to its music streaming dominance through rapid audience growth. He adds that LikeFolio has Spotify as a "top ten holding" and sees a path similar to Netflix's (NFLX) in the TV and movie space.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about
Today in the business of podcasting: podcasting's maturation and what comes next, Canadian podcast listening continues to grow, and Heavyweights is back with a new season from Pushkin.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
What if not posting daily is actually the smartest brand visibility strategy?If social media feels like a full-time job with no return—or you're tired of posting into the void—this episode will change your mind.I'm joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn't have to drain you. Instead, it can be a powerful tool to connect, convert, and grow—when you approach it with clarity and authenticity.Inside this conversation, Michelle and I dive into:✅ What's in and out for brand visibility in 2025✅ How to choose visibility platforms that align with your energy (not drain it)✅ Why brand authenticity matters more than ever in a “trust recession”✅ How to repurpose one core piece of content into a full visibility system✅ Practical ways to create sustainable marketing that doesn't burn you outWhether you're a coach, consultant, or service provider, this episode will help you rethink how you show up online and off—and give you tools to build visibility that actually works for you.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/sustainable-brand-visibility-michelle-thamesHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
The world's most useful content strategy newsletter: https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:00:00: Introduction02:10: 3 things you can do to simplify your offer07:33: How to make your offer more specific13:42: How to make your offer visual and easy to talk about22:42: Why you should name your offer31:31: How to figure out where your time is going in your business34:26: The best time management decision I ever made41:35: A 3-step process to free up your time 45:05: The Referral Message Creator toolShow Notes: Skill Sessions: https://joshspector.com/sessions/Toggl Time Tracker: https://toggl.com/ Text Expander: https://textexpander.com/Establish Yourself Podcast Episode: I Save 5+ Hours a Week with a $4 Tool You've Never Heard of: https://podcasts.apple.com/us/podcast/17-i-save-5-hours-a-week-with-a-%244-tool-youve-never-heard-of/id1643167863?i=1000703582339 Establish Yourself by Annie Franceschi: https://amzn.to/4mPYY7TReferral Message Creator: https://www.greateststorycreative.com/message To Connect with Annie Franceschi: Website: https://www.anniefranceschi.com/ LinkedIn: https://www.linkedin.com/in/anniefranceschi/ Podcast: https://podcasts.apple.com/us/podcast/establish-yourself-clear-brand-messaging-offers-and/id1643167863 To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
The Smart Passive Income Online Business and Blogging Podcast
#886 What if I told you that someone sharing vocabulary tips gets millions of email opens per month and makes seven figures? How about if I said someone's keto recipes for bodybuilders newsletter just earned them a new house in Malibu? Listen in on this session because a quiet email revolution is happening under the radar. Let's pull back the curtain on what's working in 2025! First, forget the tactics from five years ago. I aim to share the playbook you can use to turn a basic newsletter into a thriving business in today's online landscape. I'll discuss finding the best hyper-niche topic to focus on, repurposing your newsletter for big growth, pairing the right ad and monetization strategies, the top tools for the job, and more. Onboarding, engagement, and retention are also covered to help you build a long-term income stream around your passion. Enjoy! Show notes and more at SmartPassiveIncome.com/session886.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
My best content strategy tips --> https://fortheinterested.com/subscribe-yt/10 things you'll learn:02:28: How I built a thriving business on a $99 product05:41: How to get $1,000 from a $99 buyer07:57: The one place you DON'T want to be with your pricing09:22: Why my membership doesn't have a message board10:35: What to do if you're struggling to publish content consistently16:36: Your podcast doesn't have to be as long as you think20:35: What's better: A free masterclass or a paid workshop?25:39: Is it a mistake to give away too much for free?29:02: How I'd improve a course launch email32:40: How to counter the 3 most likely reasons people don't buy from youTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Most marketers play it safe. These two don't.In this premiere episode of Reed Between the Lines, I sit down with Adam McQueen and Grayson Ottenbreit from Klue — two marketers who've turned B2B content into something people actually want to watch. And no, that's not an exaggeration.From a surprise invite to be on the show to the behind-the-scenes of their viral hit Klueless, this episode is packed with real stories, smart tactics, and a lot of laughs.Press play to discover:How Klue built a culture that rewards creative risk-takingWhat it really takes to get executive buy-in on non-traditional ideasThe story behind Klueless, a parody-meets-product mini-film that makes B2B fun (and effective)Why marketers need a system to fuel creativity, not just ideasThe creative process behind Coffee & Compete, and how to use video to build an audience and a pipelineIf you're trying to do brand marketing that doesn't get ignored, this one's for you.⬛ Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ ⬛ Follow Grayson on LinkedIn: https://www.linkedin.com/in/graysonottenbreit/ More from The Reeder:
You don't need more hours in the day to grow your podcast; you just need smarter strategies. In this episode, I'm revealing three of the most effective ways to get your podcast in front of more people this month and why they work so well. You'll learn the surprising role SEO plays in podcasting success, where to focus your online marketing for maximum visibility, and what makes certain shows get recommended again and again. Plus, I'm sharing a bonus growth tactic that can give your download numbers a serious boost when the timing is right!Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Ethan Monkhouse from Naviro teaches us how to use AI to grow an intentional audience, create tailored content, and stop wasting energy on the wrong metrics. Ethan Monkhouse is a London-based behavioural systems engineer and co-founder of NAVIRO, an AI platform built to help creators identify and monetize their highest-value audience segments before they even follow. With a background in high-performance ad strategy for brands like Lexus and Audi, Ethan now helps digital entrepreneurs - including food bloggers - turn passive traffic into superfans and revenue. His work blends psychology, automation, and creator-first systems that scale without burnout. If you're overwhelmed by social media, tired of guessing what your audience wants, or unsure how to make digital products that actually sell, this episode is for you. Ethan breaks down how to use AI-driven tools to gain clarity, automate the data-heavy parts of audience building, and get your content in front of the right people without burning out. Key points discussed include: - Perception drives growth: Learn how Naviro helps you identify how your audience truly sees you and why that matters more than your intentions. - Leverage personality conflict: Why different personality types between you and your followers can actually boost engagement. - Pattern interrupts that work: Discover how unexpected content mismatches can hook the right people in powerful ways. - Smart content from your best posts: Use AI to analyze high-performing content and replicate success with less guesswork. - AI that sounds like you: Ethan explains how Naviro creates custom AI tools that match your voice and tone for authentic social posts. - Quiet fans = best customers: Why the followers who aren't liking or commenting might be your most valuable and how to activate them. - The TikTok testing method: Find out how to test offers fast and affordably before scaling to other platforms like Meta or X. - Batch content = sanity saver: The simplest (and most effective) tip Ethan gives for staying consistent and avoiding burnout. Connect with Ethan Monkhouse / Naviro Website | Instagram
The Smart Passive Income Online Business and Blogging Podcast
#882 If you're not paying attention to how YouTube is changing, you should be! Today, I'll share the three algorithm triggers that can make all the difference for your brand in 2025. Many creators aren't taking advantage of these recent updates, so this is your chance to stand out! I've built three successful YouTube channels, so these strategies are tried and true. I'll walk you through attracting more return viewers, balancing niche and broad content to go viral while creating a loyal audience, leveraging video series and live streams, and more! This episode is not about basics like optimizing your titles and thumbnails, although I also share some key tricks that can help with that. You see, much of what used to work on YouTube won't move the needle for you nowadays. In fact, some old-school tactics might be doing more harm than good. So tune in for my top dos and don'ts right now! Show notes and more at SmartPassiveIncome.com/session882.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Free content strategy tips: https://fortheinterested.com/subscribe-yt/ Get clients from your content: https://joshspector.com/program 00:00: Introduction03:17: The first step to creating a content system05:18: The quickest way to create new content08:57: What to do when a piece of content works well10:26: How to figure out if you can post less13:45: Four content creation systems to try27:24: The secret to content success when you have multiple niches29:48: 5 ways to approach content when you have multiple niches34:52: Don't overrate social media metrics37:04: 3 ridiculously simple ways to track content you want to repurposeShow Notes: Skill Session: The Strategy Clarifier: https://joshspector.com/list/ Clients from Content EpisodeHow to Create Content That Attracts B2B Buyers: https://youtu.be/M1bjOp5JTCM Clients from Content EpisodeHow To Create Powerful Content (Without Spending More Time On It): https://youtu.be/ZZGz8mXlkvk To Connect with Nicaila Matthews Okome:Website: https://sidehustlepro.co/ LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome/ Instagram: https://www.instagram.com/sidehustlepro/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Apply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
The Smart Passive Income Online Business and Blogging Podcast
#880 In a world of infinite choice, standing out from the crowd is key. While others are chasing algorithms, you can and should build something worth talking about. So, forget the marketing hacks and focus on the one strategy that always works: word of mouth! I just had over five thousand people attend my Card Party Pokémon event in Florida. I spent zero dollars on ads to attract this massive crowd, so listen in to find out what I focused on instead! While traditional marketing is ineffective, going above and beyond for your audience will always get people talking. In this episode, I cover how to get shares, the psychological triggers that drive word of mouth, and the mistakes to avoid. I also explain the easiest way to access and leverage highly targeted audiences with online groups and communities. This method has been working wonders, so don't miss out! Show notes and more at SmartPassiveIncome.com/session880.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The Leveraged Practice Podcast, Stephanie breaks down the real reasons low priced educational products and programs are a must-have in today's health business landscape. Whether you're a private practice owner, clinician, or health expert growing your business, this strategy helps you serve more people, build trust, and make daily sales without sales calls or high-pressure tactics. You'll learn: • Why low-ticket products are more necessary than ever • The 3 secrets to using them effectively in health-based businesses • Where to get the content for your low-priced educational product (hint: you already have it) • Real examples from Stephanie's past as the IBS Dietitian • How this fits into a larger funnel and buyer journey If you're looking to create more scalable income and deliver real impact, don't miss this episode.
What to do if you only have 30 minutes a day to create content.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:00:00: Introduction03:00: What a content library is and why you need one15:00: The only types of social posts that matter17:00: What I'd do if I only had 30 minutes a day for 30 days to build a content library27:00: How content about a non-client can get you a dream client33:00: 5 subtle ways to reference your clients in your content36:00: How to get your clients to create content for you39:00: An AI prompt to help you incorporate testimonials into your content45:00: How to get potential clients excited about what you doShow Notes: 40 One-Sentence Blogging Tips: https://joshspector.com/one-sentence-blogging-tips/40 One-Sentence Writing Tips: https://joshspector.com/one-sentence-writing-tips/40 One-Sentence Social Media Tips: https://joshspector.com/one-sentence-social-media-tips/40 One-Sentence Email Tips: https://joshspector.com/one-sentence-email-tips/40 One-Sentence Marketing Tips: https://joshspector.com/one-sentence-marketing-tips/40 One-Sentence Tips To Get More Twitter Followers: https://joshspector.com/one-sentence-twitter-follower-tips/ “Free Coaching Time” LinkedIn Post: https://bit.ly/3H13nVX“Case Studies That Close Sales” by Brian McCarthy: https://a.co/d/elHvmiM“The Sponsor Magnet” by Justin Moore: https://a.co/d/dSPb8mKClients From Content Episode “People Like Your Content. Now What?”:https://youtu.be/PyoxIIR_PME?si=l53kj30poL7qge-rClients From Content Episode “How To Write A Daily Newsletter That Grows Your Business”: https://youtu.be/SaeEOnnVav4To Connect with Maigen Thomas: Free Website Evaluation: https://freewebsiteevaluation.com/ Website: https://maigenthomas.com/ LinkedIn: https://www.linkedin.com/in/maigen/ YouTube: https://www.youtube.com/@maigen To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Let's be honest… trying to grow everywhere is burning you out. The good news? Doing LESS can actually help you grow faster. In this episode, Kev shares how to simplify your strategy so that you can get more traction, let go of the FOMO that keeps you posting everywhere, and stop wondering if you're doing enough. Tune in to hear the simple rule that will change everything! MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
Tom Critchlow, EVP of Audience Growth at Raptive, joins Ross for a deep dive into how input metrics can transform SEO strategy—especially in an era of declining visibility and messy attribution from AI search engines. They explore how input metrics improve executive reporting, unlock budget, and build cross-functional alignment by shifting focus from vanity outcomes to controllable, operational activities. Tom shares insights from his time at Raptive, lessons from Amazon's internal frameworks, and practical tips for teams to track quality, not just quantity. If you're navigating SEO in 2025, this episode is your playbook. Plus: scorecards, dashboards, quality benchmarks, and how input metrics can shape strategic storytelling at every level of an org. Show Notes 0:08 – Why “getting SEO done” starts with business communication 1:14 – Executive buy-in and the underrated power of input metrics 2:06 – What are controllable input metrics? Lessons from Amazon 3:24 – Why output-only reporting drives blind decision-making 5:06 – Building reports that pair input + output for alignment 7:01 – Input metrics: weekly/monthly rhythm vs quarterly output 9:15 – Goal-setting tension: input vs output metrics for teams 11:24 – Why SEOs need to “make their work legible” to leadership 12:30 – Input metrics as a path to getting more SEO budget 14:20 – The missing business case for many SEO initiatives 15:33 – Raptive case study: measuring behavior change over clicks 18:02 – Building input metrics from scratch: the 9-month reality 19:51 – Amazon's evolving metrics: controllability over time 21:26 – Mapping input metrics to what actually drives success 22:33 – The danger of metric sprawl—and how to refocus 23:59 – Why some SEO work becomes “invisible” without input metrics 25:13 – Three metrics per person: a practical ceiling 26:51 – How input metrics support pipeline generation in B2B 28:35 – Communicating SEO value to non-executives via unit economics 30:06 – Stop yelling “fix it”—report what's not getting done 31:22 – Translating editorial quality into spreadsheet metrics 33:06 – Red, yellow, green ≠ strategic clarity—track actual numbers 34:08 – Attribution is broken: input metrics matter more than ever 36:43 – Benchmarking input metrics against competitors 38:03 – Don't just track AI visibility—track the work you can control 39:02 – Why input metrics aren't neutral—and why that's OK 41:01 – Planning cycles: why it takes 6 months to see input adoption 42:15 – Measuring “quality”: content scores, CSATs, and rubrics 44:25 – Why you must operationalize “quality” to get promoted 46:08 – Manual scoring systems and quality baselines 47:13 – Where to find Tom and what he's working on next Show Links Tom Critchlow on LinkedIn: https://www.linkedin.com/in/tomcritchlow Tom's blog: http://tomcritchlow.com Input Metrics for SEO article: https://newsletter.seomba.com/p/input-metrics-for-seo Raptive: https://raptive.comSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
Landing page tips for headlines, design, copy, and more.My free Clients From Content newsletter --> https://fortheinterested.com/subscribe-yt/9 things you'll learn in this episode:00:00: Introduction05:00: How to figure out what people need from your landing page08:00: The most important question to ask yourself about your landing page12:00: The most common mistake when it comes to social proof15:00: How to create urgency on a landing page (without being dishonest)19:00: A review of what's wrong with my membership landing page (and how I can improve it)23:00: How to use a short video on a landing page 32:00: How to organize the sections of your landing page38:00: How to use images on your landing page40:00: The most important thing to test on a landing pageShow Notes: Selling a course? Try these tactics: https://youtu.be/8fzqDPJp6BQ How to craft the perfect offer (for you and your clients): https://youtu.be/YD4V64jp3IQ To Connect with Blake Emal: Website: https://pagetear.com/ LinkedIn: https://www.linkedin.com/in/uxblake/ Twitter: https://x.com/heyblake To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Worried about SEO and AI changes in 2025? In episode 713, Ryan Robinson shares how food bloggers can adapt their strategy in a rapidly evolving digital landscape—one shaped by search shifts, AI tools, and new audience expectations. Ryan teaches 500,000 monthly readers how to start a blog and grow a profitable online business at ryrob.com. Co-founder of RightBlogger, a suite of 80+ powerful marketing tools for bloggers and small business owners. Recovering side project addict. In this episode, you'll learn why clinging to old SEO rules could be holding you back—and how to future-proof your blog with smarter content, evolving business models, and a mindset built for long-term success. Key points discussed include: - SEO is evolving—embrace the change: Expect SEO to shift as large language models (LLMs) redefine how people find content. - Focus on quality, not just traffic: Your audience may shrink, but the visitors who do find you will be more engaged. - Experiment constantly: Try new formats, topics, and tools to keep learning and adapting your content strategy. - Video is a huge opportunity: Real, authentic video content helps build deeper relationships that AI can't replicate. - Long-tail content is powerful: Optimize for specific, niche queries to stand out in AI-driven search results. - Diversify your income streams: Don't rely solely on ad revenue—explore memberships, products, and courses. - Your blog is your LLM training guide: AI models use your blog to understand your expertise—make it count. - Mindset matters most: View change as an opportunity to grow, experiment, and redefine success on your terms. If You Loved This Episode… You'll love Episode 708: AI is NOT a Threat - How to Use It to Revolutionize Your Blogging Workflow With Hanelore Dumitrache & Mariska Ramondino Connect with Ryan Robinson Website | Instagram
A behind-the-scenes peek at advice I gave my Clients From Content members.00:00: Introduction03:00: The hard truth you need to accept to be productive04:00: The magic of a one-item to-do list10:00: How to celebrate a newsletter milestone in a way your readers will care about14:00: A clever way to get your readers to share your newsletter19:00: How to use a 3 bucket content strategy when you have two different target audiencesJoin 32,000 subscribers who read my newsletter --> https://fortheinterested.com/subscribe-yt/To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
When audio pros want honest answers about growing their audience, they call Tom Webster.In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what's working—and what's not—in the evolving world of audio-first content.Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.He also drops straight talk on why public radio teases and repurposed morning shows won't cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio's most underrated asset.This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.
This will be the final episode of Podcast Talent Coach. It has been a great journey through 550 shows. But, it has reached its destination. WHEN I REALIZED IT WAS THE END I've met a lot of great people. The things I've learned are immeasurable. The journey has been incredible. As I was shaping this episode, I thought about a variety of approaches. The 7 things I learned over 550 episodes. The top ten people I've met. The list of mentors who shaped my success. Everything I considered seemed cliché. So, I'm just taking you to how it came to be. The end of the show came to me during my latest launch. As the cart close approached, I realized the end was near. WHERE IT STARTED This all started 20 years ago. In a March 2005 edition of Wired Magazine, I came across an article about MTV VJ Adam Curry. The article was called "Adam Curry Wants You To Be An iPod Radio Star". The article mentioned that Curry was the brains behind iPodder, described as the offspring of the blog and the Apple MP3 player. This was the beginning of podcasting. And I was fascinated. Unfortunately, I had no interest in tech. A few years later I got my first iPhone. I was soon downloading podcasts. By 2009, I was in love with the format. By this time, I had been coaching radio talent for about 15 years with a successful radio show of my own. As I listened to these podcasts, I thought they could be so much more effective if they just used the techniques we used in radio to connect with an audience. They just didn't know what they didn't know. It was still the wild west. MY PERSONAL LAUNCH I started creating content. By 2012 I was speaking on stage at events like New Media Expo and BlogWorld. In June 2013, this podcast was launched. It was also the month that Ken Allan became my first coaching client. He came to me help him create stronger content and a more compelling show. Over the years, I've coached many incredible content creators. I've created a few courses and live programs. There have been webinars that have completely crashed, 3-day events that have been incredible, and lots in between. As the years went on, I started drifting away from stronger content and more toward launching podcasts. THE DRIFT STARTED HAPPENING As I would explain what I do to help people create effective content, people would say, "That sounds great, Erik... but I don't have a podcast." Launching a podcast isn't the tough part. The struggle is figuring out what to do with your podcast. Getting to grow and using it to generate revenue are the areas that create challenges for people. But, they wanted me to help them launch. So, I did. I launched the Podcast Launch Accelerator to help people launch in 30 days. That's when I started attracting people who didn't have a podcast rather than those that needed help with content and growth. Two problems come from this. First, I was attracting people who needed help launching rather than those who wanted more effective content. Second, I was now more into tech and less into how to use it. Exactly where I didn't want to be. BACK TO MY ROOTS So, I got back to my roots. I dove into become influential with your content. My content became more about who you are, how you share your story, and how you move a room to action. We were talking less about how to launch. I recently did market research around influence and impact. I talked to dozens of people about where they struggle regarding becoming someone worth listening to. Their challenges were right in my wheelhouse. When the program was developed, I rolled it out. It was offered in one-on-one calls, workshops, and short info sessions. Of all the people who saw the opportunity, only one purchased. Over the years, I've tried different approaches with different courses. I have some amazing clients and a wonderful group program. The revenue has been solid and growing over the years. It just isn't where I hoped it would be. KNOW WHEN TO END IT Dan Miller was one of my mentors with 48 Days To The Work and Life You Love. He and I shared a birthday, though years apart. We lost Dan at the beginning of 2024. Dan always said you should be able to tell in about 90 days if a business idea has legs. He should know. Dan launched many businesses, some successful, some not so much. He also thought "winners never quit and quitters never win" was a false cliché. In a blog post and podcast episode, Dan said, "I constantly have areas in my business and life that are on the bubble. If they are not proven successful in a very specific period of time – they're gone – I quit but keep moving on to success in other ways." Dan's point was that winners know when to quit. NOT IN THE NUMBERS It happened as I was crunching the numbers from the latest launch and examining the results of 2024 in my business. I came to the realization that the success wasn't where I wanted it to be. During my mastermind call three days later, I explained what I was thinking. That when it was confirmed. It's time to find the next fun thing to pursue. There are 550 episodes here to serve you and help you shape your content. The first 275 episodes are solo with just me, except for episode 200. I sprinkled in some great interviews with some amazing people over the next 275. Find them all here: PODCAST TALENT COACH EPISODES It has been a blast. I can't thank you enough for coming along on the journey. We've done some incredible things. I'm not sure what's next. There are a few things I want to try. I'm sure a podcast will be part of it. I'm sure we'll cross paths again down the road. Until then, remember to always tell the truth, always make it matter, and always have fun. I'll see ya soon.
Drew Schlossberg and Charles Parisi reflect on nearly two decades of podcasting with purpose, spotlighting the impact of San Diego's community and military. With new shows like SheEO Military and a relaunch featuring Rear Admiral David Boone, Cloudcast Media is leading the charge in local storytelling.About Spotlight and Cloudcast Media "Spotlight On The Community" is the longest running community podcast in the country, continuously hosted by Drew Schlosberg for 19 years. "Spotlight" is part of Cloudcast Media's line-up of powerful local podcasts, telling the stories, highlighting the people, and celebrating the gravitational power of local. For more information on Cloudcast and its shows and cities served, please visit www.cloudcastmedia.us. Cloudcast Media | the national leader in local podcasting. About Mission Fed Credit Union A community champion for over 60 years, Mission Fed Credit Union with over $6 billion in member assets, is the Sponsor of Spotlight On The Community, helping to curate connectivity, collaboration, and catalytic conversations. For more information on the many services for San Diego residents, be sure to visit them at https://www.missionfed.com/
I'm trying a whole new format, and I cannot wait for you to listen to this one! It's part life coaching, part podcast strategy, and I'm dishing the tea on pretty much everything I think about when it comes to having a successful podcast! Join me as I sit down with Azara Krovatin, who hosts The Mystical Business Coach Podcast, and I'm giving her a real-time coaching session on how she can grow her show, deepen her impact, and leverage her incredibly unique expertise. Whether you're podcasting yourself, considering launching one, or just love seeing behind the scenes, this conversation is packed with so many actionable insights! Truly, if I were to do a course on how to run a successful podcast, we covered almost everything I would put in that course. Consider this your one-on-one! Join The Co-op – The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Getting to Know Azara: Her Motivation, Mission & End Goal. [0:01:55] The Big Dream Behind Azara's Business & the People She Wants to Reach. [0:05:49] My Advice to Azara Based on My Own Journey into Podcasting and Business. [0:10:39] Top Tips for Crafting Compelling Episodes. [0:19:37] Building Visibility & Audience Growth. [0:25:46] How to Get the Most Out of Titles & Descriptions. [0:33:56] Doing the Process Out Loud: Why You Can Never Give Too Much Away [0:40:03] Repurposing Podcast Content for Other Platforms [0:44:36] How to Use LinkedIn as a Podcast Marketing Platform [0:51:25] Our Advertiser FreshBooks – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Is free content attracting “freebie seekers” or does it actually work to get clients into your services and programs? In this episode, Stephanie breaks down the truth about the “free stuff” strategy, what works, what doesn't, and what kind of lead magnet actually brings the right people into your business. You'll hear how most health professionals and private practice owners are unintentionally giving away too much, repelling buyers instead of attracting them. Stephanie shares one powerful strategy that flips this script and turns your freebie into a trust-building, client-converting machine. Join Stephanie's upcoming Lead Magnet Fix workshop where you'll learn how to implement this strategy into your own business. Save your spot for the workshop: training.theleveragedpractice.com/lmfix
Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast. Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Growing Your Audience on LinkedIn02:42 Lead Magnet Strategies for Engagement06:52 The Challenges of Email Subscriber Growth08:07 Exploring Organic Channels for Email Signups11:18 The Shift to Video Content13:38 YouTube as a Growth Platform20:04 Finding Effective Content Formats24:51 The Long-Term Commitment to Audience Building25:48 Optimizing Email Engagement through Base Sending Segments30:05 Strategies for Managing Dormant Subscribers33:52 The Importance of Email Frequency and Engagement38:01 Rebranding and Expanding the Podcast's Focus44:18 Exploring New Terminology for Audience-First Businesses
8 LinkedIn strategies to get more reach and clients.More LinkedIn tips in my newsletter: https://fortheinterested.com/subscribe-yt/ 00:00: Introduction01:00: What the LinkedIn algorithm measures03:00: Your LinkedIn connections are probably hurting your reach05:00: Why you should engage with your own posts08:00: What kind of images to use to get more reach10:00: How to use LinkedIn search to grow your following12:00: The surprising truth about sharing links in posts14:00: The importance of the magic hour15:00: How to make someone 85% more likely to see your postsTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Listen in as I review a client's course launch plan.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:03:00: 7 key concepts to remember when promoting a course10:00: How to improve the headline on your sales page15:00: Words to avoid on your sales page19:00: A more powerful way to talk about the topic of your course23:00: A clever way to use a LinkedIn poll to promote your course27:00: How to write promotional emails your readers will love (even if they don't buy)32:00: How to choose excerpts to share in your promotion40:00: The one social post that should be part of any promotional campaignTo Connect with Daphne Gray-Grant: Website: https://www.publicationcoach.com/ LinkedIn: https://www.linkedin.com/in/daphne-gray-grant-thepublicationcoach/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Frenchie Ferenczi is a seasoned small business strategist, fractional leader to startups, and advisor to founders. With a remarkable career journey that includes scaling $100 million businesses like The Wing, managing teams of over 50 people, and mentoring a thousand plus entrepreneurs, Frenchie brings a wealth of experience and expertise to the table. Her mission to help more people build financial freedom through independent revenue streams is truly inspiring, and her insights on achieving sustainable revenue growth and stability are invaluable. Featured in Forbes and Fast Company, Frenchie's extensive background and practical approach make her the perfect guest to share strategies for predictable revenue in business. The key moments in this episode are: 00:01:27 - Frenchie's Career Journey 00:10:30 - Scaling Your Business 00:14:56 - Challenges in Audience Growth 00:20:26 - Predictable Revenue in Unpredictable Times 00:23:19 - Understanding Market Changes and Consumer Behavior 00:25:32 - Strategies for Predictable Revenue 00:31:00 - Gut as the Intersection of Feeling and Data Connect with Frenchie Ferenczi Instagram: @frenchie.ferenczi LinkedIn: linkedin.com/in/frenchieferenczi Connect with Amina AlTai Website: aminaaltai.com Instagram: @aminaaltai TikTok: @theaminaaltai Linkedin: linkedin/in/aminaaltai Book: aminaaltai.com/book
Ever wonder why some podcast episodes that you air create a ripple of new listeners and leads while others fall flat? If you've been investing time interviewing guests but not seeing your show grow, or you're preparing to launch and want to build momentum from day one, this episode will help you set the right foundation. In episode 440 of Amplify Your Success Podcast, I'm breaking down the guest factors that can make or break your podcast growth. After hosting hundreds of interviews, I've developed a clear framework for identifying which guests align with your show's goals, values, and growth strategy and which ones may quietly derail your momentum. I'll walk you through the three core areas I evaluate every guest on: value, energetic alignment, and reach. If you're serious about building a podcast that fuels your authority and generates real results, this episode will help you curate conversations that actually move the needle. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here: https://melaniebenson.com/coaching Key Takeaways: [1:20] Why “just any guest” can be a major misstep if you're using your podcast as a growth strategy. [3:19] A free resource for guest experts who aren't seeing traction from their podcast interviews. [6:00] Why even big-name guests aren't always a good fit—and how I vet every single one. [7:41] The three core areas I use to qualify guests: value, energy, and reach. [9:54] Why overlapping too closely with your own offers can confuse your audience (and cost you clients). [13:15] What values alignment really means—and how it protects the integrity of your show. [16:59] Red flags that indicate someone leads from ego, not impact. [19:34] The myth of “celebrity guests” and why some big names don't help grow your audience. [22:29] What I look for in a long-term collaborator—and how one podcast interview can tell you everything you need to know. Resources Mentioned in This Episode: Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
Ever feel like you're drowning in your own content? After creating over 450 podcast episodes spanning nearly a decade, I found myself facing a challenge many content creators eventually encounter – how to organize years of valuable information in a way that actually serves my audience today.The truth is, businesses evolve. When I started with Pitch Perfect Pro in 2015, my focus was helping bloggers secure sponsorships to diversify beyond page views. But as digital entrepreneurship transformed, I realized my audience needed more – they needed to build email lists, create their own products, and develop sustainable business models that weren't dependent on algorithms or third parties.This evolution meant my content needed restructuring. I'm currently organizing everything into three strategic pillars: Business Strategy & Mindset, Product Creation & Monetization, and Audience Growth & Engagement. This isn't just about categorization – it's about creating clear pathways that guide my audience to the exact solutions they need without forcing them to search through hundreds of episodes.Your content pillars should point directly to your products and services. They should create a natural journey that leads your audience to join your email list and discover your complete solution. If you've pivoted or refined your business over time, don't be afraid to reorganize. Your audience doesn't need to see your messy evolution – they need clear direction for where they are right now.Ready to organize your content strategy and create a roadmap for 2026? Apply for the Insiders Retreat where we'll dive deep into your business, extract all the essential pieces, and develop a comprehensive plan to reach your goals. Your audience deserves a streamlined path to your expertise – it's time to give it to them.
Including one that's going to make you jealous.Get a free Clients From Content skill session --> https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:01:00: How to make the most of free time in your business04:00: A simple way to get someone to promote your newsletter every month08:00: How to get someone you meet in person to subscribe to your newsletter11:00: A ridiculous thing you can do to make it easier for people to14:00: The most important shift to make on your sales page16:00: How to give people a reason to hire you instead of someone else18:00: A template you can use to speak to multiple audiences on one sales page27:00 A unique way to monetize content
What to do (and not do) on your next sales call.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:1:00: How to avoid the 4 most common sales call mistakes4:00: A perception-shifting definition of "sales"11:00: Why every sales meeting should end early13:00: How to approach a sales call with someone who isn't aware of what you do17:00: Why you don't need to transition into an actual sales "pitch"25:00: How to approach selling a year-long coaching package31:00: The one slide you must have in your sales deck32:00: Why objections are a good thing36:00: How to incorporate AI use into sales38:00: What to do if you feel uncomfortable selling42:00: The "one last thing" attention grabberShow Notes: Clients from Content Podcast Episode: How To Get More Buyers: https://youtu.be/YRGBtRBg2Nc?si=_XkvOypWKhIYNeWd Clients from Content Podcast Episode: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=Jn4N2EZFpTNpdgjK To Connect with Brendan McAdams: Website: https://www.kiinetics.com/ LinkedIn: https://www.linkedin.com/in/brendanmcadams/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Is SEO dead? Let's talk about it. I know the rumors are swirling and you may be feeling like learning SEO is a waste of time if it's dying or dead. Find out what I think is happening and what you should do for your business in this week's podcast. SEO and other online marketing strategies can help grow your business, audience, and email list but which ones are the best to use today and in the future? Find out this week. Join me in today's live training classes Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
✨Show Notes ✨ In this episode, Monique shares her journey towards becoming a YouTube partner while balancing her nursing studies. She emphasizes the importance of understanding analytics in content creation, discussing how to interpret views and comments to gauge audience engagement. Monique also highlights the need to trim unnecessary content and focus on what resonates with the audience. Finally, she stresses the importance of consistency in posting and practicing content creation to improve performance. Oh! And remember to laugh out loud “in real life” because it's good for your heart and your mind
Next in Media spoke to Marc McCollum. Chief Innovation Officer at Raptive, about how smaller publishers are enduring in the face of AI search, Google search changes, and the supposed death of cookies.
How to find and reach out to people you want to hire you.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:5:00: The most important factor in cold outreach success8:00: How to use the concentric circle approach to cold outreach12:00: A 6-step plan to find your ideal clients14:00: An AI prompt that will help you find clients21:00: The 6 most common cold email mistakes25:00: How to write a cold email subject line32:00: 5 ways you can get people to engage with your cold emails36:00: What to do when people ignore your cold outreach41:00: A "crazy" approach to cold outreach that worked for a realtorShow Notes: Blog Post - Take The First Step: https://joshspector.com/take-the-first-step/Skill Session: The Relationship Builder:https://joshspector.com/sessions/ Clients from Content Podcast Episode: A PR Pro Reveals How To Get Media Coverage For Yourself: https://youtu.be/m88nJY7XB-Y?si=G9jmHWZNz-4kIIcV Clients from Content Podcast Episode: How To Get Your Ideal Client's Attention: https://youtu.be/cZBQfSj4Uvs?si=qOuLcMpBj-aT_jBE To Connect with Seetha The Comic: Website: https://www.seethathecomic.com/ Instagram: https://www.instagram.com/seethathecomic/YouTube: https://www.youtube.com/channel/UC9aheJzSX5A2Uuz5--Kd-wQ Facebook: https://www.facebook.com/seetharaman.radhakrishnan To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
THE SECRET TO BECOMING MAGNETIC So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you. There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people. In this episode, we discuss how to become someone worth listening to. 00:00 Attract, Don't Chase, Audience Growth 05:43 Kelsea Ballerini's Genuine Charisma 08:10 Kelsey's Special Selfie Moment 09:47 Kelsey's Quest for Radio Airplay 14:50 Podcast Growth and Community Success 17:17 Context Over Content in Creation 21:46 Dull Architecture Class vs. Engaging History Teacher 24:58 Reviving Human Connection Movement 28:08 Focus on Impact, Not Overload 30:49 Dismissive Critique of Experience 33:35 Goal-Setting and Success Support In this episode of Podcast Talent Coach, I dive into what it truly means to "Be Magnetic." It's not just about chasing an audience but rather attracting them effortlessly by being authentically you. Drawing from my own experiences in the podcasting world and the entertainment industry, I highlight how being genuine and embracing your unique qualities can set you apart. It's like dating – being needy can push people away. Instead, embrace who you are, and let your authenticity draw people to you. Become magnetic. STEAL THE SPOTLIGHT LIKE KELSEA I was recently inspired by a Kelsea Ballerini concert. Not only did she captivate a full arena with her presence, but she also made each person feel connected to her personal stories and songs. Kelsea's ability to make everyone feel special exemplifies the power of relatability and personal storytelling. Your podcast can have the same magnetic effect. It's about personality, engagement, and making your audience feel seen and heard. Kelsea's journey shows that the personal connections we make with our audiences are the real stars of the show. DISCOVER YOUR STRONG FOUNDATION As I reflected on my journey, I realized how crucial it is to focus on helping people become voices of influence. This episode is a call to remember the roots and mission of why you chose to share your content – to connect and communicate your unique message! Your content should resonate with your personal brand and maintain authenticity. Just like Kelsea's pop-infused country tracks are true to her, your content should reflect your own unique voice and perspective. Your podcast will naturally become a beacon for your tribe when it's founded on the real you. BREAK FREE TO BE MEMORABLE AND MAGNETIC We venture through the challenge of avoiding falling into the trap of merely fulfilling requests as podcasters. It's not enough to just deliver content; you must be someone worth listening to. It's about creating a legacy-like influence where your presence is unforgettable. This episode is packed with tips to free yourself from the shackles of traditional formats and embrace new, innovative ways to share stories. Be remarkable. Create content that stands out, and in turn, you'll foster relationships with your audience. EXPLODE YOUR AUTHENTICITY Want to go from chasing downloads to exploding your audience organically? It begins with embracing your authenticity and confidently broadcasting it to the world. If you need guidance on transforming your content and building genuine connections with your audience, don't hesitate to reach out. Apply for a personal coaching session with me atwww.PodcastTalentCoach.com/apply. Let's work together to make your podcast a powerful platform for change, where you are not just heard but followed and celebrated.
What to do when people enjoy your content.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode:02:00: The first two questions to ask yourself about your content06:00: Why I changed the title of my podcast18:00: 2 growth questions every content creation should ask themselves19:00: 5 ways to clarify who your content is for25:00: How I use my podcast to get clients31:00: How to create a growth loop for your podcast37:00: What a personal archive is and why everyone should create oneShow Notes: Clients from Content: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=o7Vf0BATBs0StHOaClients from Content: How To Get Clients From Your Podcast: https://youtu.be/4OtQQd9QP0M?si=bEiZ2mMx5cEPxUwt How To Build A Notecard System That Powers Your Creations: https://fortheinterested.com/how-to-build-a-notecard-system-that-powers-your-creations/Cultish Creative Podcast Episode with Josh: https://youtu.be/TOnluvD8kM8?si=3xI0hOHo8wXrCRYLThe Notebook: A History of Thinking on Paper: https://amzn.to/4leygWg To Connect with Matt Zeigler: Website/Newsletter: https://cultishcreative.com/ LinkedIn: https://www.linkedin.com/in/matt-zeigler/ Twitter: https://x.com/CultishCreative To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Clients from Content Program: https://joshspector.com/program/ Skill Sessions: https://joshspector.com/sessions/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
The Smart Passive Income Online Business and Blogging Podcast
#857 Someone with half your expertise is building an audience right now. Meanwhile, you're still deciding which platform to use or spreading yourself thin trying to be everywhere. So, how do you narrow your focus and start creating content that attracts a following? Listen in because, in this episode, I share my thoughts on picking the right platform to achieve your goals. This session is a deep dive into YouTube, TikTok, Instagram, X, LinkedIn, live-streaming, blogging, and podcasting. You can think of this as your social media roadmap for 2025, so join me to find out more! You'll hear me address the pros, cons, best practices, pitfalls, and realistic milestones for each option. I also dive into creating engaging content, storytelling, becoming a better communicator, and how to post consistently and frequently. While any platform can work, not every platform is right for you. Tune in to make an informed decision! Show notes and more at SmartPassiveIncome.com/session857.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send Us a Text MessageIf you're a podcast host with an interview-based podcast, you've felt the pain I'm about to mention. You have a great interview with a guest, the episode comes out, you send them the links and some assets to share, then crickets. Thankfully, this painful reality doesn't have to be yours. In this episode, Karen Roberts shares the formula for getting podcast guests to promote their episodes. Get ready to go from being ghosted by guests to watching them become your show's ambassadors!MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/317Chapters00:00 Introduction to Podcast Guest Promotion02:52 The Importance of Guest Preparation06:11 Post-Recording Engagement Strategies09:05 Creating Promotional Assets for Guests11:49 Building Relationships Through Communication14:45 Recap and Final ThoughtsTakeawaysIt's essential to clearly communicate your expectations to guests.Preparation starts even before the recording takes place.Post-recording engagement is crucial for guest promotion.Creating promotional assets can significantly ease the burden on guests.Building relationships with guests can lead to better promotion.Don't hesitate to remind guests about their promotional responsibilities.Utilizing social media effectively can enhance episode visibility.Asking for shout-outs can be beneficial for audience growth.Organizing tasks with a checklist can streamline the promotion process.Over-communication is key in maintaining guest relationships.MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/317
Send Us a Text MessageAlthough podcasts have been around since 2003, in many ways, the podcasting industry is still in its infancy, and we're yet to understand what's coming next. Thankfully, there are signs of what's to come! In this episode, 3 leading experts in the podcasting industry, Courtney Elmer, Joe Casabona, and Vinnie Potestivo, explain their predictions for podcasting's future. Get ready to understand how to position yourself to maximize your impact in podcasting as a guest or host!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/316Chapters00:00 Introduction to the State of Podcasting02:15 Current Trends and Challenges in Podcasting04:37 Strategies for Organic Discovery08:22 Enhancing Recognition and Visibility19:06 Building Systems and Automations for Success24:20 Rapid Fire Insights for Podcasters29:48 The Future of PodcastingTakeawaysPodcasting is growing, but many podcasters quit early.SEO is crucial for organic discovery of podcasts.Consistency builds listener habits, not necessarily growth.IMDB can enhance discoverability for podcasters.Creating systems can save time and reduce stress.Focus on the problems your podcast solves for listeners.Engagement requires clear calls to action.The future of podcasting will involve AI-generated content.Authenticity and relatability will set podcasts apart.Building a community is more important than just growing an audience.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/316
Send Us a Text MessageIn podcasting, there are 4 main questions asked among podcast guests and hosts. The problem is that these are the wrong questions to ask. As a result, podcasters are being misguided. Thankfully, podcast hosts and guests are just one mindset shift away from achieving success! In this episode, Alex Sanfilippo shares his unconventional answers to the 4 most common questions in podcasting, unveiling the truth! Get ready to understand exactly how to succeed in podcasting on either side of the microphone.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/315Chapters00:00 Introduction to Podcasting Essentials08:07 Understanding Your Why and Audience15:35 Strategies for Growth and MonetizationTakeawaysYou must define your 'why' for podcasting.Understanding your audience is crucial for success.Long-term planning is essential in podcasting.Community support can enhance accountability and motivation.Focus on serving a niche audience rather than just increasing numbers.Monetization should be based on genuine connections with listeners.Keep your podcasting efforts simple and manageable.Engage in one-on-one conversations with your audience.Align your podcast guesting efforts with your expertise.Do things that don't scale to maintain personal connections.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/315