Podcasts about Constant Contact

In this episode of Grow a Small Business, host Troy Trewin interviews Adriana Brusi, founder of Crowds Now, takes us through her entrepreneurial journey from restaurants and a chocolate franchise to creating an innovative app with over 500K users. Crowds Now empowers everyday people to earn as brand ambassadors, redefining influencer marketing while helping businesses grow and communities thrive. In this episode, Adriana shares her insights on resilience, scaling ventures, and building lasting impact through innovation and people-first leadership. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Adriana Brusi shared that the hardest thing in growing a small business is managing people. She explained that even one toxic hire can destabilize a company, making recruitment, culture protection, and team management the most challenging aspects of scaling successfully. What's your favorite business book that has helped you the most? Adriana Brusi shared that her favorite business book, which has helped her the most, is Unreasonable Hospitality. She recommends it even for those outside the hospitality industry, as it offers powerful lessons on service, leadership, and creating exceptional customer experiences. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Adriana Brusi shared that one of the great podcasts she recommends for professional development is Diary of a CEO. She values its diverse topics and practical insights, noting that it provides a wide range of perspectives useful for entrepreneurs looking to grow a small business. What tool or resource would you recommend to grow a small business? Adriana Brusi shared that a key tool she recommends for growing a small business is a CRM system. She emphasized that it doesn't need to be complex – platforms like Constant Contact, Campaign Monitor, or Mailchimp are enough – as long as they help maintain data integrity, manage customer relationships, and drive growth effectively. What advice would you give yourself on day one of starting out in business? Adriana Brusi shared that the advice she would give herself on day one of starting out in business is to “just keep going.” She explained that the journey will be hard and messy, with moments of doubt and setbacks, but persistence and resilience are what ultimately lead to success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Hire the person, not the resume – skills can be taught, values cannot – Adriana Brusi In business, resilience turns obstacles into stepping stones – Adriana Brusi Your people are your greatest asset—or your biggest liability – Adriana Brusi      

Chad talks with Louis Gutierrez, Director of AI at Constant Contact (https://www.constantcontact.com/), about the various challenges of implementing AI into a product or business. Louis discusses his strategy to improve AI integration upon joining Constant Contact, how they address the issue of ethics and AI, as well as providing a technical look at how they evaluate the quality of their products without violating user privacy. — You can connect with Louis over on LinkedIn (https://www.linkedin.com/in/lagutierrez99/), or try out Constant Contact's AI marketing tools (https://www.constantcontact.com/) for yourself to see how they could help you and your business. Your host for this episode has been Chad Pytel. You can find Chad all over social media as @cpytel, or over on LinkedIn (https://www.linkedin.com/in/cpytel/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fm This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - YouTube (https://www.youtube.com/thoughtbotvideo) - Bluesky (https://bsky.app/profile/thoughtbot.com) © 2025 thoughtbot, inc.

What happens when you stop theorizing and fully commit? Mark Soanes turned a love for the outdoors into a leadership training company and has used email marketing to fuel growth for nearly two decades with Call of the Wild, a leadership and team development company in South Wales, UK, operating for 26+ years and known for its “green classroom” outdoor approach Mark's team uses the “green classroom” approach, which takes learning outside so people actually apply what they learn. That hands-on style has helped thousands of professionals communicate better, collaborate more, and see measurable ROI. We also dig into how he blends segmentation, metrics, and a touch of AI to keep relationships warm and content consistent, plus the simple “cash on the table” test he still uses to decide which marketing bets are worth it. If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Using the Contact Management DashboardUnderstanding contact segmentationSend birthday wishes using the Automation Path BuilderOverview: Email reportingHow Constant Contact is innovating with AI and what that means for youMeet Today's Guest: Mark Soanes of Call of the Wild

Here are some helpful links.See the entire original post here for the most support. This video will help most WordPress users get the drift of how to set up the widget to create a sign-up form. Setting up this widget will only take 15 minutes.Congratulate yourself after you do it. Now do one more thing.  Set up an account with a free email service provider like MailChimp.You want to do this so you can nab that necessary bit of custom code you'll need to paste into that WordPress subscribe form widget you just set up.Learn how to wed your MailChimp account to your WordPress widget here.Congratulate yourself even more profusely after this step.  Get yourself some roses or something.Because you just did something huge for your art business. Oh God, Do I Have to Add MailChimp?Unlike Gmail, MailChimp will gift your readers with an easy way to update their preferences or to unsubscribe altogether.You want to give people that option, right?It's the polite thing to do, and it keeps you safe from GDPR compliance troubles.Plus, once you master MailChimp, you'll swell up with pride.You could go with other email marketing software providers like Constant Contact or ConvertKit(but they start at around $29 to $49 a month), while MailChimp is free to begin.And as of this writing, Mailchimp stays free until you have over 499 people on your list.Want extra credit?Put an afternoon's effort into learning how to make the most out of MailChimp, and you'll be giving your art business strong roots to grow from.  2. How To Create Your Weebly Email Sign-Up FormWeebly's mailing list setup could be the easiest of the bunch.We are talking 5 minutes.(I am a WordPress woman, but the intuitive setup for the Weebly box gave me momentary Weebly-envy.)To learn how to add a MailChimp sign-up form to your Weebly site, go here.  3. How To Pop In Your Wix Subscribe FormCheck out this page and video to learn how to place a "Get Subscribers" form on your Wix site and add a snazzy "pop-up" sign-up form to boot. I bet you can do both in about 30 minutes.If you want to integrate MailChimp into your Wix sign-up setup, check out this video for extra help.But if you do nothing else here today, put a darn sign-up box on your Facebook page. Oh, and while you're helping yourself attract your ideal audience,  discover how to add a gorgeous email signature to the bottom of your email for free in this Charmed Studio post.Okay, now on to taking the step that could make your mailing list soar, where others sink: adding a signup box on your social media. How To Put A Sign-Up Form On Your Twitter or Facebook PageFacebook helps many artists, but it's important to start a list that's yours for keeps.The same goes for X.You don't need me to tell you that Mark Zuckerberg or Elon Musk may have forgotten to put your well-being at the top of their to-do lists today.The only simple way I found is to hook yourself up via MailChimp.For Facebook, watch this straightforward instructional video here.To share your Mailchimp subscribe form on X, read this.If you haven't set up a MailChimp account, go here first for your account set-up tutorial, then head to the Facebook Signup Form instructions.Done.You are now a captain of industry!Get yourself two bunches of tulips, one for your kitchen and one for your desk.  My P.S. (For the Tech-Challenged Among Us)If you are not interested or able to install a subscribe form yourself, I still respect you.You can easily and cheaply hire a smart, techy type on sites like Fiverr or Upworkto put one in for you pronto.Got your subscribe form up, but it's not pulling in many folks?Check out this post on Turn Your Art Website Into an Attraction Magnet (Without Social Media).You'll discover how being yourself and changing the possibly current boring wording in your current subscription form can change everything.(Here's my article on 4 great benefits of a small list.) To be charming and subscribe to the blog and get free access to my writing toolkit for artists click here.For info on one-on-one writing coaching with Thea go here. This blog is produced by The Charmed Studio Blog and Podcast™, LLC. And when you get scared about writing and want to relax, remember what Anne Lamott says."100 years, all new people."You can do this. Occasionally my show notes contain Amazon or other affiliate links. This means if you buy books or stuff via my podcast link I may receive a tiny commission and do a happy dance. There is no extra fee for you. I only link to items I personally use and love: products I feel help heart-centered artists and writers. Thank you. :)

Marty Solomon, Brent Billings, and Josh Bossé close out this series, and—instead of letting Qohelet do the talking—consider the reflection of Qohelet in our hearts and in our lives.The Jesus Quest by Ben Witherington IIISabbath as Resistance by Walter BrueggemannOpportunities — Impact Campus MinistriesCampuses — Impact Campus MinistriesSign up for Josh's newsletter — Constant Contact

Your personality might just be your most powerful marketing tool.Christine Gritmon, personal brand strategist and host of Let's Talk About Brand, helps entrepreneurs build confidence in showing up as themselves, and turning that into their biggest business advantage.In this episode, Christine shares why your quirks are your magic, how to build trust faster by being yourself, and why email is still your strongest owned asset. Whether you're just starting out or ready to elevate your personal brand, her insights will help you show up more confidently and connect more authentically.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Save your brand colors, logo, and images in your account (BrandKit)How to schedule and send an emailCreate more personalized emails to improve engagementBuild your brand with a custom designed templateMeet Today's Guest: Christine Gritmon of Let's Talk About Brand Podcast

In this episode, I'm joined by Nate Coughran, founder of Cookie Finance, for a powerful conversation about money, entrepreneurship, and financial freedom. Nate shares how his own journey led him to create Cookie Finance, a company dedicated to helping people understand their money, build better financial habits, and take control of their futures. We talk about the importance of financial literacy, why so many entrepreneurs struggle with money management, and how simple, intentional steps can completely transform your financial health. Nate also breaks down practical strategies for managing cash flow, setting up systems, and creating confidence around your finances—so you can stop stressing about money and start focusing on growth. If you're ready to shift the way you think about money and finally feel empowered in your financial journey, this episode will inspire and equip you to take the next step. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:47 Meet Nate from Cookie Finance 02:18 The Importance of Financial Literacy for Creators 05:11 Nate's Journey from Big Finance to Creator Support 06:55 Key Financial Strategies for Creators 11:51 Addressing Common Financial Myths and Misunderstandings 22:02 Understanding Financial Struggles and Seeking Help 22:34 Zones of Genius and Incompetence 23:45 Creative Tax Deductions for Content Creators 29:00 When to Bring in Professional Help 35:57 Introducing Creator Business Essentials 38:49 The Importance of Treating Content Creation as a Business 42:01 Final Thoughts and Resources QUOTABLES: “  We all come with our zones of genius, and then we also come with the areas, that I call our zones of incompetence. We have to know, like this is my genius, this is what I can help people with. But this is also the thing that I need help from other people's zones of genius because I need to make sure that this is good and clean and clear in my business.” - Julie Solomon  “  One of the biggest ways that people are missing out on money is they're too conservative when it comes to deductions. Now you never wanna push the edge and be like, oh my entire life is a write off like you're definitely gonna get in trouble if you do that. But what we find most of the time is people are too conservative.” - Nate Coughran  GUEST RESOURCES: Cookie Finance Cookie Finance Blog @cookiefinance RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

St. Gertrude of Helfta (1256–1302) was a 13th century German nun who enjoyed constant contact with the divine through her mystical experiences. Known also as Gertrude the Great, her writings were very influential and inspired St. Teresa of Avila and many other mystics throughout the centuries. If you would like to order a copy of Dr. Carlos Eire's new book, "They Flew: A History of the Impossible," you can order a copy HERE (Yale University Press) or HERE (Amazon).If you have any questions, you can email us at christianmysticismpodcast@gmail.com. Your question and the answer may appear in a future episode of the podcast.You can visit our podcast website HERE. Hosted on Acast. See acast.com/privacy for more information.

What happens when you stop chasing likes and start building real connections?Cindy Clearwater, also known as Cindy Leigh, turned her passion for island life into a thriving multi-channel business by focusing on what really works: email, authentic content, and showing up as herself.In this episode, Cindy shares how she built My St. Croix VI into a trusted travel guide, why 95% of her product sales come from her email list, and how she uses one business as a testing ground for all the others.If you've ever felt like you're spinning your wheels on social media, this conversation will remind you that consistency, personality, and email marketing are the real game-changers.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Grow your contact list with sign-up formsUse an email to grow your contact listEnable Text to Join to grow your listUsing the audience growth centerAutomatically generate a marketing campaign based on your goals (Campaign Builder)Meet Today's Guest: Cindy Clearwater of Cindy Leigh Media and My St. Croix.VI

In this episode, I'm getting real about a truth that's been rising to the surface for me as I step into my 41st year: your tolerance will always be met by the standard you set. Over the past year and a half, I've been taking a hard look at the relationships, partnerships, and dynamics in my life—both personally and professionally—and realizing where I've been holding on out of comfort, history, or compassion, instead of true alignment. I share how I've been raising my standards, honoring my non-negotiables, and curating an energy that reflects the woman I am today. From spiritual maturity and emotional stability to lifestyle compatibility and respect for timing, I'm learning that when you honor your standards, you don't lose people—you gain the right ones. If you've been feeling drained by certain relationships or dynamics, this conversation will help you see how raising your standard can shift everything. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Personal Growth 00:19 Welcome to the Influencer Podcast 00:48 Reflecting on My 41st Birthday 02:21 Raising Standards in Relationships 03:09 Recognizing Misaligned Relationships 04:52 The Importance of Emotional Boundaries 08:58 The Need for Compatibility and Integrity 16:24 Non-Negotiables for Personal and Professional Growth 19:27 Conclusion and Invitation to Connect QUOTABLES: “ This small still voice that I started hearing a couple of years ago, and I think it had always been there. It just started to kind of get louder and the voice was telling me that I was going to start outgrowing a lot of things that no longer served me. A lot of things that had gotten me here, but they weren't going to get me where I was going.” - Julie Solomon  “ I am a work in progress friends. I am not perfect. I am learning and growing and expanding as I go, but I believe that the more accountability that we have to take stock of what no longer serves us and really have people that see that in us and honor those non-negotiables, the more that we can do it for others.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [BUILD YOUR DREAM BUSINESS] What if you didn't have to figure it all out alone? Shopify gives you everything you need—from storefront design to marketing tools—to launch your business for just $1/month. Get started here.

Stay in touch with clients, expand your network, and grow your business with these email communication tools!   Read the text version    Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Email Communication Resources: AgencyBloc AgentMethods' AMPlify Canva Constant Contact Google Workspace MailChimp MedicareCENTER Microsoft 365 ReminderMedia Ritter Insurance Marketing SquareSpace Zoho Mail   Ritter Resources: Are Your Medicare Marketing Materials Compliant? Content Library Insurance Agents as TPMOs: What CMS Compliance Regulations Mean for You Modern Medicare Marketing for Today's Agents - FREE eBook Download The Ritter Blog   References: “Agency Management System/CRM for Health & Life Insurance: Agencybloc.” AgencyBloc Insurance Agency CRM, https://www.agencybloc.com/. Accessed 22 July 2025. AgentMethods. “Insurance Marketing Automation - Increase Sales, Renewals, and Referrals.” AgentMethods, https://www.agentmethods.com/amplify/. Accessed 22 July 2025. “Can-SPAM Act: A Compliance Guide for Business.” Federal Trade Commission, 22 July 2025, https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business. CANVA: Visual Suite for Everyone, https://www.canva.com/. Accessed 22 July 2025. “Digital and Email Marketing Platform | Constant Contact.” Constant Contact, https://www.constantcontact.com/. Accessed 22 July 2025. “Email Marketing Tools & Templates.” Squarespace, https://www.squarespace.com/email-marketing. Accessed 22 July 2025. “Email Users Statistics and Facts.” Market.Us, 18 Nov. 2024, https://market.us/statistics/internet/email-users/. “Gmail: Private & Secure Email for Personal or Business | Google Workspace.” Google, Google, https://workspace.google.com/products/gmail/. Accessed 22 July 2025. “Health Insurance Portability and Accountability Act (HIPAA) & Health Information Technology for Economic and Clinical Health (HITECH) Act - Microsoft Compliance.” Microsoft Compliance | Microsoft Learn, https://learn.microsoft.com/en-us/compliance/regulatory/offering-hipaa-hitech. Accessed 22 July 2025. “Medicare Marketing Guidelines.” CMS.Gov, Centers for Medicare & Medicaid Services, https://www.cms.gov/medicare/health-drug-plans/managed-care-marketing/medicare-guidelines. Accessed 22 July 2025. “Microsoft Outlook (Formerly Hotmail): Free Email and Calendar: Microsoft 365.” Microsoft Outlook (Formerly Hotmail): Free Email and Calendar | Microsoft 365, https://www.microsoft.com/en-us/microsoft-365/outlook/email-and-calendar-software-microsoft-outlook. Accessed 22 July 2025. “Personally Branded Marketing 2025.” ReminderMedia, 10 Mar. 2025, https://remindermedia.com/. “Secure Business Email Hosting for Your Organization: Zoho Mail.” Zoho, https://www.zoho.com/mail/. Accessed 22 July 2025. “Turn Emails into Revenue.” Mailchimp, https://mailchimp.com/. Accessed 22 July 2025.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance     Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/   Not affiliated with or endorsed by Medicare or any government agency.

Small businesses thrive when they focus on what they do best, and today's guest believes marketing should never get in their way.Frank Vella, CEO of Constant Contact, understands firsthand the complexities small business owners face every day. Having started his journey by helping a friend run marketing campaigns through Constant Contact, he now leads the company with a deep appreciation for the challenges entrepreneurs navigate.In this episode, Frank shares why staying obsessively close to your customers is crucial, how technology can simplify marketing complexity, and why Constant Contact remains passionately committed to small businesses. If you've ever felt overwhelmed by marketing, Frank's insights will show you how to leverage tools and relationships to create lasting success.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Campaign Builder: Automatically generate a marketing campaign based on your goalsGetting started with Constant ContactMeet Today's Guest: Frank Vella of Constant Contact

As a small business owner, you need to be a lot of things to make your business go— but you don't have to be a marketer alone. Be A Marketer host Dave Charest, Director of Small Business Success at Constant Contact and Kelsi Carter, Brand Production Coordinator, explore what it really takes to market your business.MyOspreyTV is a special presentation of the Osprey Observer Newspapers www.ospreyobserver.comWebsite: http://ospreyobserver.com https://www.facebook.com/OspreyObserverFans/ https://www.instagram.com/ospreyobserver/https://twitter.com/ospreyobserver

In this special Summer Series Flip episode, I'm so excited to share a conversation I had on the Brilliant Balance podcast with the amazing Cherylanne Skolnicki. We talk all about the journey of becoming—how I moved from chasing external success to aligning with the woman I'm meant to be, and how that shift has transformed the way I live, lead, and support others. I open up about what it means to create clarity (instead of waiting for it), rewrite the stories that keep us stuck, and take radical responsibility for the version of ourselves we're stepping into. We also dive into the evolution of my book Get What You Want, the truth about personal branding, and why I believe you shouldn't build your business based on who you used to be—but from the place of who you're becoming. This conversation is raw, honest, and such a beautiful reminder that you don't need to wait to become her—you can be her now. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction to the Highest Version of Self 00:17 Welcome to the Influencer Podcast 00:55 Meet Julie Solomon: Author, Speaker, and Coach 03:14 Julie Solomon's Evolution and Specialization 07:27 The Importance of Radical Honesty 13:25 Understanding and Rewriting Your Origin Story 18:14 The Power of Messaging and Presence 21:11 The Trap of Comparison 21:32 Owning Your Authentic Self 22:12 The Power of Personal Presence 23:32 Learning from Celebrity Culture 25:50 Embracing Your Future Self 28:59 Serving Your Future Self 31:50 Staying Curious and Inspired 33:27 Applying Principles in Corporate Life 35:46 Conclusion and Next Steps QUOTABLES: “ You'll see this person doing this and you're like, oh, maybe that's, that's how I need to sound, or how I need to think, or how I need to lead, or how I need a parent without really truly tapping into yourself first. And the more that you can really own who you are. You say what you mean and mean what you say, and you don't say it mean, and you just own that with every bit of you. That is actually the ripple effect in the mirror that magnates people to you.” - Julie Solomon  “ What I really get hooked on is like, okay, what are you making up and telling yourself that, that person has? Because that's going to allow you to drop more into what it is that you want that's already inside you. If it wasn't inside you, you wouldn't see it in other people, good or bad, right? You can also do this with what you're wanting to shed, right? Because it's all a reflection in a mirror of either what you no longer want or what you're wanting to lean more into.”- Julie Solomon GUEST RESOURCES: You can listen to more of Cherylanne on The Brilliant Balance Podcast RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month.

When you think about successful tech companies, you might picture Silicon Valley giants or venture-backed unicorns. But what about an email marketing platform that's thrived for three decades?Gail Goodman, the former CEO of Constant Contact, helped build a company that defied the odds in an industry where many thought their business model wouldn't work. By focusing on customer needs and creating a strong company culture, she turned this skepticism into a 30-year success story."What I kept from all of it was to stay close to your customer," Gail emphatizes. "Understand the problem you're solving for your customer and stay focused on what they need to successfully use your product."In this episode, Dave Charest, Director of Small Business Success at Constant Contact, reconnects with Gail to explore how to build something that truly lasts. They discuss the power of repeat business, why resilience matters when hitting plateaus, and how staying obsessively close to your customers drives sustainable growth, even when others say it can't be done.Listen to discover practical ways to build stronger customer relationships and create a business that stands the test of time.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Constant Contact On-Demand LibraryGetting Started with Constant Contact webinarsMeet Today's Guest: Gail Goodman of Entrepreneurship for All

In this special Summer Series Flip episode, I'm bringing you a powerful conversation from when I was a guest on Podcasting Made Simple with my friend Alex Sanfilippo. We dive into one of the biggest reasons content creators and entrepreneurs struggle to convert—it's not a content issue, it's a messaging issue. I break down how to refine your message so it actually resonates and moves people to action, plus how to stop over-delivering and start creating content that leads to real results. I also share why I let go of freebies in my business, how to position yourself as the go-to expert in your space, and the importance of standing in your unique energetic authority. If you've been showing up, creating value, and still not seeing the growth or conversions you want—this episode is going to be your turning point. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:35 Summer Show Flip Series 01:11 Interview with Pod Match 03:11 The Importance of Messaging 09:40 Specialization in Messaging 14:09 Energy and Authority in Messaging 17:14 Momentum Messaging Framework 25:23 Visibility and Personal Branding 33:37 Conclusion and Final Thoughts QUOTABLES: “  Specialization to me is, if you think about a field, do you wanna take a bunch of seeds and throw them out and maybe you'll grow some wild flowers and maybe they'll be pretty. Or do you wanna take an acorn and plant it deeply in the ground and watch this beautiful oak tree grow?  And so for me, I knew very early on that I wanted to be the oak tree and not the field of wild flowers that could get wiped away at any storm that was gonna come through. I wanted to, you know, have that mighty foundation and that root system to help me sustain.” - Julie Solomon  “ I don't need to have more lead funnels and pay for more leads and bring more people to it. I just need to convert who's showing up better.  And again, you talk about this whole idea of less being more, and I think that is so freeing for any creator online because we get in this mindset of more is more and more is better, but the reality is less of the right thing gives you a better result. ”- Alex Sanfilippo GUEST RESOURCES: You can listen to more of Alex on Podcasting Made Simple RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [JOIN THE CLARITY SIGNAL ] Your success isn't the problem—your message not matching it is. Join my free, live experience, The Clarity Signal™, on August 7 and realign your message to reflect who you are now. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [TURN “WHAT IF” INTO “WHY NOT”] That business idea you've been sitting on? Shopify makes it real—get started now for only $1/month.

What can entrepreneurs learn from someone who built global brands in both medical tech and music?Dr. Knowles, founder of Music World Entertainment and former sales exec at Xerox and Johnson & Johnson, joins the Be A Marketer podcast to share how he applied the same marketing fundamentals, audience insight, branding, and process, to launch Destiny's Child, grow a multi-million-dollar hair salon business, and teach entrepreneurship around the world.In this episode, you'll hear how he made the leap from corporate sales to the entertainment industry, why “practicing failure” was core to his management style, and what every small business can gain from learning the psychology behind entrepreneurship.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Book Dr. Mathew Knowles to speak at MathewKnowles.comUse the Content Generator to write email, landing page, social, and SMS content for youGetting started with the Automation Path BuilderMeet Today's Guest: Mathew Knowles of Music World Entertainment

In this solo episode, I'm diving into something deeply personal—the butterfly effect of becoming. I share three transformative moments from my life that weren't defined by strategy or planning, but by resonance—those unexpected experiences that woke up a deeper version of me I didn't know I was ready for. From a college trip to New York, to quiet clarity in Los Angeles, to a soul-aligned season in Paris, these places didn't just shape my path—they revealed the woman I was becoming. I also unpack the difference between thinking your way forward and feeling your way home. Whether you're in a season of transition, pause, or reinvention, this episode invites you to notice what's whispering, remember where you've felt most like yourself, and trust that clarity often arrives in stillness—not in strategy. This one's for anyone ready to honor the woman they've already become. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:37 Reflecting on Butterfly Effect Moments 02:20 New York: A Life-Changing Trip 04:25 Los Angeles: A Seed Planted Early 05:57 Paris: Unapologetic Elegance 07:52 The Power of Presence and Resonance 08:45 Client's Journey and Reflection 09:58 Three Questions for Self-Discovery 13:06 Final Thoughts and Invitation QUOTABLES: “ The truth is, the clarity doesn't come from thinking. It comes from feeling, it comes from experience, it comes from that resonance, and that embodiment and from environments and moments that mirror the self that you're ready to inhabit.” - Julie Solomon  “ Looking back on it, it's like, oh, it wasn't because I needed to learn something necessarily in that moment, but it was because I was ready to remember who I really was and how this experience, this moment, this place has a part to play in that.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [JOIN THE CLARITY SIGNAL ] Your success isn't the problem—your message not matching it is. Join my free, live experience, The Clarity Signal™, on August 7 and realign your message to reflect who you are now. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

At 18, Jayson Alexander wasn't racing go-karts or growing up in a motorsports family. He was in his bedroom, learning to drive through video games. Today, he's a NASCAR driver and founder of Jayson Alexander Racing—running a full-fledged brand while juggling college, lacrosse, and military service.In this episode of Be A Marketer, Dave Charest, Director of Small Business Success at Constant Contact, talks with Jayson and his teammate, Shane DiMantova, who leads PR and social media for the team. Together, they've built a loyal fan base by treating their racing operation like a business, from segmenting email lists to planning content calendars around class schedules."Even when we're not at the track, we still try to build it up as much as possible," Jayson says. "I see a lot of drivers that, if they're at the track, great, they're posting. If they're not, they're just gone. We want to make you think we're racing every weekend—even if we're off for a month." Shane adds, "Without Constant Contact, we'd be chickens with our heads cut off.”They share how they use automation, segmentation, and SMS to grow fan engagement, boost merch sales, and pitch sponsors—even on off weeks. Their approach proves that with the right tools and a plan, small teams can move fast and grow big.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional ResourcesUnderstanding contact segmentationCreate a segment of contacts by choosing specific criteriaUsing contact lists, tags, and segments based on your list sizeCustomer Spotlight: Jayson Alexander Racing Stays in the Fast Lane with Constant Contact Meet Today's Guests: Jayson Alexander and Shane DiMantova from Jayson Alexander RacingJayson Alexander

David Corson, CCR Publisher/Editor sat down with Louis Gutierrez, Director of AI from Constant Contact, July 24th, 2025.They deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, they help you build strong connections and generate powerful results.For more information, visit: http://www.constantcontact.com.https;//linkedin.com/in/lagutierrez99#communication #marketing #digitalmarketing #goals #technology #artificialintelligence #ai #software #prompting #vibecode

In this special Summer Series Flip episode, I sit down with my dear friend Stephanie Cartin, co-founder of Entreprenista, for a deep dive into personal branding, refined messaging, and sustainable visibility. We unpack why building a personal brand is more essential than ever in 2025, and I share my step-by-step framework for how to get seen, get known, and get paid—without burning out or chasing the algorithm. We talk about the real meaning of a personal brand, why clarity and credibility matter more than more followers, and how to own your authority through strategic, story-driven content. I also open up about my own journey—what happened behind the scenes after hitting 7 figures, how I rebuilt with more alignment, and why power content and momentum messaging are now at the heart of everything I teach. If you're ready to stop playing small, stop performing, and start leading with real resonance, this episode will meet you exactly where you are. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  02:42 Summer Show Flip Episode 04:54 Defining a Personal Brand 08:19 Messaging vs. Content 10:29 Owning Your Authority 21:39 Business Tools and Automation 26:06 Building a Business with Contractors 26:53 The Importance of Automation and Human Touch 28:04 Mastering Social Media Messaging 29:38 Momentum Messaging Framework 34:39 Special Messaging Offer 36:35 TikTok Whirlwind and Diversification 41:29 Looking Forward to 2025 44:57 Ideal Clients and Audience 47:20 Biggest Business Secret 49:31 Conclusion and Newsletter Invitation QUOTABLES: “ Their challenge is that they keep thinking that more followers or just more content creation or this or that is gonna help them get there. But it's really that messaging and really making sure that you are standing out for being known for something specific.” - Julie Solomon  “ I feel like so many times, and even for myself, as founders, like we're really good at building our businesses, but messaging and copywriting, that messaging might not be our area of expertise. It's like we know what we wanna get across and we know what our purpose is, but how do we actually get the right words to be able to actually message what that is?”- Stephanie Cartin GUEST RESOURCES: You can listen to more of Stephanie on The Entreprenista Podcast Listen to Stephanie's Episode of The Influencer Podcast RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [NO TECH? NO PROBLEM.] Shopify's drag-and-drop templates, AI tools, and built-in support make launching a business easier than ever. Start selling for just $1/month.

Segment 1: Ilyce Glink, owner of Think Glink Media and Best Money Moves, joins John Williams to ‘color in’ the details surrounding what the markets have done this past week. Segment 2: Dave Charest, Director of Small Business Success for Constant Contact joins John Williams to talk about how small businesses stay on top during summer, the slow season. Dave […]

Does your business feel like it's constantly doing all the things but not seeing the results you want?Emma Easton, founder and “chief bolloxologist” of Business Bollox, joins the Be A Marketer podcast to talk about the trap of overcomplicating marketing and why simplicity and clarity are the real secret weapons for small businesses.In this episode, Emma and Dave dig into the pressure business owners feel to show up everywhere and post constantly, and how that noise can actually get in the way of meaningful connection. You'll hear why marketing needs to start with your business model, how to reframe what “strategy” really means, and how to get your time and focus back.Whether you're new to marketing or feeling stretched thin, this episode is a refreshing reminder that doing less but doing it with intention can actually lead to more.Additional Resources:Optimize the subject line of an emailA/B test an email subject lineMeet Today's Guest: Emma Easton

In this deeply honest and soul-nourishing conversation, I'm joined by my longtime friend and fellow podcast host, Lindsey Simcik of Almost 30. Together, we explore what it really means to create from alignment, honor life's transitions, and lead from the woman you are now—not who you once were. Lindsey opens up about the journey of writing her first book with co-host Krista Williams, the vulnerability of releasing something so personal into the world, and the courage it took to sunset a successful membership in order to make space for something new. We also talk about trusting divine timing, evolving ambitions, honoring creative cycles, and making peace with the unknown. Lindsey beautifully reflects on letting go of external metrics of success in favor of deeper joy, integrity, and presence. If you're navigating a season of growth, reinvention, or quiet clarity, this conversation is your permission slip to trust your timing, your truth, and the woman you're becoming. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:31 Meet Lindsey Simcik from Almost 30 03:55 Reflecting on the Book Launch 09:39 The Creative Process and Human Design 23:54 The Courage to Sunset Projects 31:52 Embracing Change and Evolution 33:13 The Importance of Integrity in Influencing 36:04 The Journey of Writing a Book 41:07 Understanding the Saturn Return 51:55 Navigating Life's Big Questions 59:01 Conclusion and Final Thoughts QUOTABLES: “  I can be very personable energetically, and so when I have that space, it allows for so much of my own clarity and wisdom to drop through and for that channel to be so clean and clear for that to come through so I'm not, you know, inadvertently, or even sometimes unconsciously, tapping into things that may not even be mine.” - Julie Solomon  “  Showing up when I didn't want to, and writing even when I didn't want to, was the part of the process that actually allowed the gems to come forward. You know, the writing that I really felt was, woo, okay, this is, this is something, this is really great and this is flowing, but I had to show up every single day.”- Lindsey Simcik GUEST RESOURCES: @lindseysimcik Almost 30 Podcast Get Lindsey's book Almost 30 RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [BUILD YOUR DREAM BUSINESS] What if you didn't have to figure it all out alone? Shopify gives you everything you need—from storefront design to marketing tools—to launch your business for just $1/month. Get started here.

Blackbaud and Constant Contact announced the initial release of a strategic integration to transform digital engagement across the social impact sector, Infor announced an expanded Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS) to accelerate the adoption of generative artificial intelligence (AI) among their joint customers, and Aptean announced the launch of Aptean Fresh Produce ERP, the evolution of its industry-leading Produce Pro Software.Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

David Derryck, founder and CEO of BuyBlack.org, came across a powerful quote: "People always talk about what would they have done during the time of slavery or during civil rights era. And the answer is, whatever you're doing right now."That moment sparked what would become BuyBlack.org, a platform that has grown from 10,000 to over 50,000 listings of Black-owned businesses across the country. What started as David's passion project in 2022 is now a comprehensive ecosystem helping consumers discover and support Black-owned businesses while providing those businesses with marketing tools and resources."Our mission just as an organization is to drive traffic and revenue to black owned businesses," he explains in this episode of Be a Marketer.What marketing strategies are working for BuyBlack.org? In this episode, David and host Dave Charest, Director of Small Business Success at Constant Contact, explore how the platform uses email automation, digital advertising co-ops, and community engagement both online and offline.Tune in to hear how David built partnerships with organizations like Constant Contact, why certification matters for Black-owned businesses, and how a parade float became one of his most meaningful marketing moments.Additional Resources:Create and manage an automated Welcome EmailUnderstanding contact segmentationUsing click segmentation in an emailMeet Today's Guest: David Derryck of BuyBlack☕ What he does: David Derryck is the founder and CEO of BuyBlack.org, a mission-driven platform based in Oakland, California that helps consumers find and support Black-owned businesses across the country. What started as a passion project during the pandemic has grown into an ecosystem with over 50,000 listings and counting. 

Andrea Marquez didn't set out to "just" launch a podcast. She built a fully branded experience, with research, structure, and intention behind every episode.As the host and Senior Producer of This Is Small Business, Amazon's podcast for entrepreneurs, Andrea treats the show like a product. That means creating branding guidelines, defining listener personas, building workflows, and committing to quality long before the first mic check."We make sure to stay true to both of these," Andrea explains. "We're thinking about what our listener will take away from the story we're telling, while staying authentic to the person or business featured in the episode—our guest." That dual focus shapes every decision, from production to promotion.In this episode, Andrea joins Be A Marketer host Dave Charest to talk about why strong creative work starts with strategy. She shares how frameworks like "the five whys" and "test, fail, learn fast" help founders focus, why social media might not be the best marketing channel for a podcast, and how showing up consistently builds trust and community.Additional ResourcesA/B test an email subject lineUsing the audience growth centerGrow your contact list with sign-up formsEnable Text to Join to grow your listUse an email to grow your contact listMeet Today's Guest: Andrea Marquez from This is Small Business 

In this enlightening episode, I'm joined by my longtime astrologer and dear friend Jade Luna to explore the transformative power of Asterian astrology—a rare and ancient form of astrology rooted in Vedic tradition and sidereal star alignment. Jade has been my trusted guide since 2017, and his insights have profoundly shaped my life, business, and spiritual growth. Together, we dive into what makes Asterian astrology so different from Western astrology, and how it can serve as a tool for deep awareness, clarity, and alignment. We explore major global transits unfolding in 2025, how to navigate seasons of internal recalibration, and why Saturn in Pisces is creating a collective invitation to reconnect with our inner child, emotional truth, and divine path. Jade shares powerful predictions, how to use astrology without being ruled by it, and which signs (and star clusters!) are experiencing the most change and opportunity right now. Whether you're astrology-curious or a seasoned soul searcher, this episode offers a fresh lens on how the cosmos can help you remember who you really are. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  01:10 The Impact of Astrology on Business 01:25 Understanding Asterian Astrology 01:51 Global Predictions and Shifts 04:17 Deep Dive into Asterian Astrology 10:11 Historical Context of Astrology 15:25 Differences Between Western and Asterian Astrology 22:22 The Importance of Moon Signs 24:58 The Joy of Working with Women 25:54 Astrological Transitions and Free Will 27:22 The Impact of Saturn in Pisces 29:24 Navigating Personal and Global Changes 34:55 Understanding Yearly Readings 40:59 Predictions and Future Insights 44:46 Books and Resources 47:10 Conclusion and Final Thoughts QUOTABLES: “ We are all on different paths. And my guru in India said, “you wanna know how many different paths there are, how many different faces you see?” Everyone's on their own path, and it's important that we find our own path.” - Jade Luna  “  I love that you talked about the categories 'cause even last week I was like, “why do I feel friction. Just kind of a little stress.” And I look, 'cause I actually put it in my calendar, and I looked down and it was like “oh, I'm in a category one this week.” - Julie Solomon GUEST RESOURCES: Jade Luna @jadesolluna Ready to dive deeper into the ancient wisdom of Asterian astrology? Grab Jade Luna's powerful books:

If you've been around here for a while, you already know—I'm an email marketing geek. Not the kind of geek who builds robots in her basement, but the kind who gets excited about subject lines and open rates the way some folks get excited about the first tulips of the season. That's why chatting with Ellen McDowell Strauss felt like talking to an old friend who also happens to alphabetize her spice rack. Ellen and I first connected over our mutual affection for email, but our latest conversation had a more urgent tone—thanks to Microsoft's recent announcement that could throw a wrench in the way we all send emails. If email is your small business's secret weapon, it's time to sharpen it. Main Points from the Conversation: Microsoft's Email Policy Changes Microsoft has announced stricter deliverability rules—emails that don't get opened or clicked may not make it into inboxes at all, even if the sender is marked safe. This shift will force marketers to pay more attention to engagement metrics like never before. List Hygiene is No Longer Optional Holding onto disengaged subscribers could hurt your deliverability. Cleaning out your list—removing folks who haven't opened or clicked in 6–12 months—isn't just good housekeeping, it's mission critical. Quality Over Quantity Big lists are out, and meaningful lists are in. A smaller, engaged audience is far more valuable than a bloated list of people who aren't paying attention. Smaller Campaigns, Better Results Ellen suggests sending smaller, staggered campaigns to improve sender reputation. Large blasts might raise red flags, even if your content is solid. Strategic Email for Every Stage Email can't be one-size-fits-all anymore. You need tailored messages for prospects, new clients, and past clients—each stage should feel intentional and personal, not like you're just checking a box. Actionable Takeaways: Audit Your List: Check who's been opening and clicking. If someone's been snoozing for over 6–9 months, it may be time to let them go—or offer a re-engagement path. Segment Your Sends: Break your list into smaller groups and stagger your email sends to improve visibility and avoid being flagged. Lean on Third-Party Tools: Ditch BCC blasts. Use trusted email marketing platforms (like Constant Contact, Mailchimp, or Robly) that work hand-in-hand with email providers to boost deliverability. Craft Content with a Purpose: Make every email part of a bigger story. Whether it's educating, engaging, or asking for a review, know your audience and meet them where they are. Rethink “Set It and Forget It”: Email marketing isn't a crockpot dinner. It's more like sourdough—needs regular attention, care, and a little love.  

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what's working (and what's not) in email marketing right now. We cover: The biggest shifts in email marketing, including the role of AI and automation Why open rates are no longer the best metric—and what to measure instead How to use personality and storytelling to increase engagement List growth strategies that work in today's noisy digital world The underrated power of SMS and dynamic content Why real estate agents can't afford to be forgettable

From Colorado ranch life to NFL stardom, Austin Ekeler has built multiple successful ventures through resilience and strategic marketing. In this episode, Dave Charest, Director of Small Business Success at Constant Contact, explores how the Washington Commanders running back applies the same determination to his business ventures as he shows on game day.As founder and CEO of the Austin Ekeler Foundation and Eksperience content platform, Austin shares how his early marketing efforts yielded diminishing returns until he discovered the power of audience segmentation. "What makes marketing successful? Consistency," Austin explains as he reveals how automated messaging and targeted communication transformed his business relationships.Austin candidly discusses his $1.2 million tech investment misstep and how that painful lesson shaped his more measured approach to business growth. His marketing journey began with simple email collection during his Twitch streaming days and gradually evolved as he expanded into multiple ventures, including real estate projects and an investment fund.Whether renovating high school weight rooms through his foundation or helping athletes connect with fans via Eksperience, Austin demonstrates how proper audience segmentation builds authentic relationships. His methodical approach offers a practical blueprint: start small, test strategies, learn from setbacks, and thoughtfully implement technology to maintain personal connections at scale - a balance of automation and hands-on engagement that any business can adapt for their marketing efforts.Additional resources:Create and Manage tagsUse the Automation Path Builder to add or remove tags from your contactsAutomatically send a series of emails when a contact joins your listMeet Today's Guest: Austin Ekeler of the Washington Commanders and the Austin Ekeler Foundation

What happens when you take your marketing questions directly to the source, live and in person? You get real, unfiltered conversations with small business owners tackling everything from email strategy to AI content creation.To celebrate National Small Business Week, Dave Charest, Director of Small Business Success at Constant Contact, hit the road for live Q&As at Small Business Expo events in Boston and NYC. In this special “Ask Dave” edition of Be a Marketer, he answers real questions from real business owners on the spot.In this conversation, you'll hear insights on how to get started with marketing when you're new to it, ways to clean up and grow your email list, how introverts can build a content strategy that feels natural, and how to use automation, segmentation, and AI to stay consistent without burning out. Whether you're running a solo business or building a growing team, you'll walk away with honest, tactical advice straight from the field.Additional Resources:Getting started with Constant ContactUnderstanding contact segmentationSchedule and send an emailCreate a Social Post and schedule it to publish on social mediaCreate and activate an eventAutomatically send a series of emails when a contact joins your list"Ask a Trainer" Daily Drop-In SessionsKickbox integration with Constant ContactKeeping clean contact listsView the location of your clicks in the Email Heat MapUse the Content Generator to write email, landing page, social, and SMS content for youSCOREMeet Today's Guest: This episode features a wide range of small business owners who stepped up to the mic during our live Q&A sessions at the Constant Contact booth. From marketing agencies and HR consultants to spa owners, content creators, and market researchers, these entrepreneurs brought their most pressing marketing questions to the table.In their conversation with Dave Charest, Director of Small Business Success at Constant Contact, each offered a different perspective on the small business journey. You'll hear thoughtful questions about finding your audience, creating content that feels true to who you are, staying consistent with marketing efforts, and making technology work for you, not the other way around.As Sophie put it: “I'm trying to figure out the best way to connect with people when I'm stuck in that introverted way.” That moment captured exactly what this episode is about, meeting business owners where they are, and helping them build confidence and clarity with every step forward.These conversations were recorded live at the Small Business Expo events in Boston and NYC.Aleah Carter: Marketing professional at Jillian Circus, a full-service digital marketing agency based in Long Island, NY 

Four hours per week. That's all Mike Allton needs to run a content machine that includes newsletters, blogs, and multiple podcasts. As an AI strategist, podcast host, and chief storyteller at Agorapulse, Mike has mastered the art of efficiency.His secret? A strategic blend of AI tools and email marketing automation that turns one piece of content into many, all while building deeper connections with his 45,000+ subscribers."AI is not a tool. It's a technology. It's an underpinning to everything that we're doing today. It's like electricity or the Internet," Mike explains on this episode of Be A Marketer.In his conversation with Dave Charest, Director of Small Business Success at Constant Contact, Mike reveals his approach to creating high-quality content at scale and how his open rates increased by 100% after switching to Constant Contact.He also shares practical ways to use AI as a collaborative partner in marketing and explains why welcome emails and segmentation are crucial to email marketing success.Additional Resources:AI Content GeneratorAutomatically Generate a Marketing CampaignAgorapulse podcast episode with Dave Charest (Three Actions That Drive Small Business Marketing Success)Create a Segment of ContactsGrow Your Contact List With Sign-Up FormsUsing Click Segmentation in an EmailResend to Non-openersCreate and Manage an Automated Welcome EmailMeet Today's Guest: Mike Allton of The Social Media Hat and Agorapulse

Have you ever wondered why some of your emails land in the inbox while others mysteriously vanish? The secret to successful email marketing isn't just what you send, it's who you're sending to. The foundation of effective email marketing starts with how you build and maintain your list.Jennifer Nespola Lantz, VP of Deliverability and Industry Relations at Kickbox, brings over 15 years of expertise to this critical aspect of digital marketing. What began as an accidental career shift has blossomed into a passion for improving email deliverability and helping businesses connect reliably with their customers."Consent is number one. And this consent needs to be clear and conspicuous so that when somebody gives you their address, they know exactly who they're giving it to, what they're getting in return, and how often," Jennifer emphasizes on this episode of Be a Marketer.On this episode, Jennifer joins host Dave Charest, Director of Small Business Success at Constant Contact to explore why growing your email list the right way matters more than growing it fast, how to protect your list from bots and bad data, and what email verification does for your business's reputation.Additional Resources:Integrating with Constant ContactInstall a Contact Sign-Up Form on a WebsiteWhat is a DMARC Policy and Why Do I Need One?Collect new sign-ups with a Lead Generation Landing PageCreate a Segment of Contacts by Choosing Specific Criteria

A section of a train in his basement isn't the most interesting thing about Jason Shron. It's how he turned an obsession with model trains into a thriving international business — simply by being himself. In fact, he left his PhD program in art history to pursue his passion full-time.Jason, two decades later, is the president of Rapido Trains Inc., Canada's largest manufacturer of high-end model trains, with operations in North America and the UK.Rapido is built on a foundation of attention to detail and radical transparency. "If we screw up, we just tell people," Jason explains on this episode of Be a Marketer. "Being totally straight with customers has transformed how they connect with our brand."What can small business owners learn from a company that achieves 81% email open rates? On this episode, Jason and host Dave Charest unpack how obsessive honesty drives customer loyalty, why embracing your passion is marketing magic, and the incredible ROI of knowing your audience.Tune in to discover how your business can harness Constant Contact tools to build deeper customer connections and resonate with your audience.Additional Resources:Overview: Email resend optionsUnderstanding contact segmentationInstall a contact sign-up form on a websiteCreate a sign-up landing page Meet Today's Guest: Jason Shron of Rapido Trains Inc.

Building your business on social media is like renting a house—you've decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans.In this episode, Dave Charest speaks with Constant Contact product leaders Jesus Flores, Product Manager focused on audience growth; Ryan Burke, Director of Product specializing in small business growth; and Mike Crawford, Senior Product Manager responsible for the contacts experience. They discuss the risks of relying solely on social media for marketing and why building a contact list you actually own is the foundation of sustainable marketing."Owning your audience means having a direct line of communication with people who have explicitly shown interest in your brand, typically through an email list without a dependency on a governing social platform," explains Jesus. "It's your list, you own it. You can carry it from platform to platform."The team discusses how businesses can convert social followers into email subscribers, introduces Constant Contact's new Lead Magnet tool, and explains how contact data helps create more effective marketing campaigns.Whether you're just starting to build your contact list or looking to better leverage your existing contacts, this episode offers actionable strategies to help turn audience growth into business growth.Additional Resources:Create a Facebook and Instagram AdCreate a Pop-Up Contact Sign-Up Form for Your WebsiteCreate a QR code from a URLCreate a Google Ad with KlikenUsing Contact Lists, Tags, and Segments Based on Your List SizeOverview: Email ReportingInstall a Contact Sign-Up Form on a WebsiteCreate a Sign-up Landing Page to Collect New Email and SMS Contacts OnlineCreate a Lead Magnet and Capture LeadsCreate and Manage Custom Contact FieldsLatest Small Business Now ReportMeet Today's Guests: Jesus Flores, Ryan Burke, and Mike Crawford of Constant Contact Jesus Flores 

Imagine a baseball team that throws out the rulebook—not just for the game, but for how they do business. Meet the Savannah Bananas, a team that's less about scoring runs and more about sparking joy.Led by owner Jesse Cole, this isn't your typical sports team. As Jesse puts it, "We have no interest in being a billion-dollar business, but we want to create a billion fans." The Bananas have grown into a fan-driven phenomenon built on a simple but radical idea: put fans first and never stop entertaining. When most teams chase sponsorship dollars, the Bananas ditch ads and create experiences people can't stop talking about.Their approach is delightfully unconventional. They've removed third-party ticketing fees, sent handwritten thank-you notes, and featured players who might break into dance mid-game. Marketing that doesn't feel like marketing. The result? They recently sold out their first NFL stadium, are building a passionate fanbase, and proving that when you truly put people first, the money follows. Join Jesse, Kara, Carson, and host Dave Charest for this masterclass in customer experience that any business can learn from.Additional resourcesCreate and Manage TagsUnderstanding Contact SegmentationGetting Started with the Automation Path BuilderConnect your Shopify account to Constant ContactMeet Today's Guests: Jesse Cole, Kara Heater and Carson Bowen of Savannah Bananas

Dan Knowlton didn't plan to build a top-performing content agency by dressing up in wigs and fake mustaches — but that's what helped him stand out.In 2015, Dan and his brother Lloyd launched their marketing agency, Knowlton, from a spare room in their parents' house. No roadmap. No fancy setup. Just two brothers figuring it out as they went. What changed everything? Defining clear roles, setting long-term goals, and creating content people actually want to watch."It has taken us so much longer to get to where we are now than I thought at the start point," Dan says, reflecting on the patience and persistence it took to grow a sustainable business.In this episode of Be A Marketer, host Dave Charest talks with Dan about growing from chaos to clarity. They unpack how to align your marketing with your strengths, what most small businesses get wrong about content, and why measuring results will sharpen your focus.You'll hear how Dan treats his agency like a client, how one strategy helped them double in size, and what Dan thinks every small business owner should start doing today.Additional Resources:Getting started with the Automation Path BuilderUsing Constant Contact SEO toolsHow to Set Up an Effective Automated Welcome Email Series (with Examples)Set up to automatically resend to contacts who don't open their email feature in Constant ContactMeet Today's Guest: Dan Knowlton of Knowlton Marketing☕ What he does: Dan Knowlton is the Co-Founder and Chief Marketing Officer of Knowlton, a UK-based marketing agency he started with his brother in 2015. The duo is known for blending creativity with strategy to create content people actually enjoy. Knowlton has worked with major brands like the BBC, Nestlé, and Constant Contact.

Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind the strategy? That's why I brought back Dave Torrez, Director of Small Business Success at Constant Contact, for a lively chat about the Four P's of People—peers, pros, patrons, and promoters. Spoiler: your next marketing breakthrough might come from focusing less on what you're posting and more on who you're talking to. Peers Are Your Marketing Wingmen Think of your peers as your brainstorming buddies—the business owners and marketers walking the same path. Sure, they might be in your industry, but they're not your competition. Instead, they're allies who can share insights, lessons learned, and even a little encouragement. As Dave put it, peers can help you grow by sharing their own roadmaps to success. Pros: Your Marketing Role Models These are the businesses that make you say, “I want to do that someday.” Dave suggested following pros for inspiration—whether it's how they craft campaigns or how they interact with their audience. Even better, engaging with their content can lead to new connections with like-minded people. Think of pros as your north star for what's possible. Patrons Keep the Lights On Your customers are your patrons, the folks who not only pay the bills but also provide a goldmine of feedback. Whether you're creating posts to entertain, educate, or answer their questions, keeping this group engaged can spark deeper loyalty. And when they engage with your content, their networks notice, bringing you closer to your next batch of clients. Promoters Are Your Secret Weapon Promoters are the people who sing your praises, often loudly and without being asked. They may not even be customers themselves, but they believe in what you're doing and love sharing it with their communities. Dave reminded me that it's worth nurturing those relationships—comment on their posts, cheer them on, and show them the love they show you. Remember, success isn't  about shouting your message into the void. It's about listening, building relationships, and connecting with the people who matter most to your business.         Dave Charest Dave Charest is the Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, Dave acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing practical marketing advice to help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing. Dave also hosts the Be a Marketer podcast, a 2024 Webby Awards Honoree.  

The Gregangelo Museum wasn't supposed to exist. It began as a run-down rental in San Francisco — a place where artist Gregangelo Herrera patched collapsing rooms with found materials, turning repairs into creative experiments. One of those repairs became a full-blown art installation. One became two. Then three. Forty years later, the house is a city landmark, and the team behind it is reshaping what immersive art and marketing can look like.In this episode, host Dave Charest talks with Gregangelo Herrera, Artistic Director of the Gregangelo Museum and Velocity Arts & Entertainment; Angelica Irreno, Artist Manager and Marketing Coordinator; and Marcelo Defreitas, Creative Director. Together, they share how they transformed a private home into an immersive storytelling experience — and how that became their most effective marketing tool. “We didn't sit down and make a strategy,” Marcelo says. “By doing it, we reinvented.”Tune in to hear how they leaned into storytelling over ads, how this small team markets through meaning, not money, and how their outdoor art garden helped them stay open during the pandemic.Additional Resources:Create a reusable email templateGuide: Create, customize, and send an emailUnderstanding contact segmentationCompare reporting stats for multiple emailsConstant Contact: Email MarketingMeet Today's Guests: Gregangelo Herrera, Angelica Irreno, and Marcelo Defreitas of Gregangelo Museum and Velocity Arts & Entertainment.

What do small businesses really think about AI? In this episode, Marc sits down with Louis Gutierrez, Director of AI at Constant Contact, to dive into a brand-new report exploring how small businesses are approaching marketing and AI tools. They break down key findings from the study—including why many businesses still rely solely on social media and how AI can help personalize marketing, save time, and create real growth. You'll learn practical ways businesses are leveraging AI, the risks of getting it wrong (hello, hallucinations), and how Constant Contact is using data-driven insights to empower entrepreneurs. Whether you're just starting out or looking to make AI part of your workflow, this conversation is full of actionable advice. Chapters 00:24 – Who is Constant Contact? 01:04 – Social media vs. email & SMS: What businesses are missing 02:34 – Why AI adoption is slow (and how to fix that) 03:57 – How Constant Contact started using AI 05:07 – Purpose of the report and key takeaways 07:00 – AI as a tool: where to start and what to expect 08:52 – How to match AI capabilities with your business needs 10:41 – Picking the right AI tool (and understanding them) 12:12 – AI-driven personalization in email marketing 14:36 – Predictive marketing and customer retention 15:27 – Why domain experts are finally driving AI 17:58 – Avoiding hallucinations with RAG and human-in-the-loop 20:45 – Will this be a recurring report? 21:29 – Final takeaways and how to start using AI the right way Quotes “You're still going to have to work—but the effects of your work are going to be amplified by these tools.” – Louis Gutierrez “You need to be the manager of the model—don't give the keys to the intern.” – Louis Gutierrez “AI is not magic. It's a structured engineering process.” – Louis Gutierrez Links

Selling a business wasn't part of Lorraine Ball's original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”On this episode of Be A Marketer, host Dave Charest sits down with Lorraine to explore the key lessons she's learned along the way. She shares why answering customer questions is one of the most effective ways to improve marketing, how business owners should plan for their exit strategy from day one, and why automation is essential for filtering and prioritizing leads.As a longtime Constant Contact Partner, Lorraine also dives into how marketing automation and email segmentation have helped her streamline her efforts, engage her audience more effectively, and deliver personalized experiences that drive results.Additional Resources:Email Marketing Automation SoftwareClick Segmentation FeatureConstant Contact IntegrationsConstant Contact Partner ProgramsMeet Today's Guest: Lorraine Ball of More Than a Few Words☕ What she does: Lorraine is a marketing strategist, Constant Contact Partner, and host of the More Than a Few Words podcast. After nearly two decades running her agency, Roundpeg, she transitioned into consulting, helping businesses refine their marketing strategies and improve their results.

Running a successful marketing campaign doesn't require a massive team or unlimited resources. Sometimes, it just takes a small, dedicated group that knows how to connect with people on a personal level.That's exactly what Marc Newberry and Jasmin Bollman have accomplished at Genumark, Canada's leader in custom-branded merchandise and apparel. With a marketing team of just four people, they've mastered the art of personalized communication while expanding into the US market."Having those emails coming from the account managers rather than the info@Genumark email is definitely the best half an hour I spend in my marketing week or month," Marc explains, highlighting a simple yet effective strategy that dramatically improves their engagement rates. By personalizing each email to come from the client's specific account manager, they achieve better open rates and direct client-representative communication.On this episode of Be a Marketer, Marc and Jasmin join host Dave Charest to reveal how their small marketing team achieves big results through authentic communication. They discuss their recent rebranding process, how they maintain a consistent brand voice, and why personalization is crucial for cutting through inbox clutter.Tune in to discover their 30-minute email marketing hack, how they organize their marketing calendar around a monthly newsletter, and practical tips for humanizing your business communications to build stronger customer relationships.Additional Resources:Personalize and Connect: Customer Relationship MarketingPersonalized Emails: Boost Customer Connection with Tailored Strategies2025 Online Marketing Calendar: Template and Marketing HolidaysUnderstanding the Anatomy of an EmailHow to Get More Customers to Open Your EmailsMeet Today's Guests: Marc Newberry and Jasmin Bollman of Genumark Marc Newberry

In this final episode of Be A Marketer - Real Estate edition, hosts Dave Charest, Stephanie Alfonso, and co-host Kelsi Carter, recap key lessons from their six-episode deep dive into marketing strategies for real estate professionals. But these insights aren't just for real estate, business owners across industries can apply these takeaways to their own marketing efforts.From the power of education-based marketing to leveraging AI and automation, Dave, Stephanie, and Kelsi reflect on the most impactful advice shared by expert guests, including Marki Lemons Rhyal, Christine George, Verl Workman, Ian Hoover, and Anthony Lamacchia.They discuss:✔️ Why giving away knowledge builds trust and authority✔️ The importance of owning your niche and branding with intention✔️ How to delegate effectively to scale your business✔️ The role of culture in team-building and retention✔️ Why embracing AI and automation is crucial for modern marketingWhether you're in real estate or another industry, this episode provides actionable marketing strategies to help you grow your business with confidence.Additional Resources:AI-Powered Marketing Tools for Small BusinessesHow to Build an Effective Email ListContent Marketing Strategies That Drive EngagementMeet Today's Hosts: Dave Charest, Stephanie Alfonso, & Kelsi Carter of Constant Contact

Guest: Ben Chestnut, Former CEO and Co-Founder of MailchimpIf you find yourself selling your startup, then Mailchimp co-founder Ben Chestnut has some important advice for you: Get a dog. When Intuit bought Mailchimp in 2021 for $12 billion, the company asked Ben if he wanted to stay on as CEO, but he chose to “walk off into the sunset” and let the new owners take over. After that, he estimates it took 6 to 12 months before he stopped checking his email, social media, and calendar with the same level of stress a CEO might have. Adopting a dog, he discovered, forces you to “get OK with the voices in your head."“After the acquisition, that's all I do, I walk the dog,” Ben says. “And the dog was good therapy ... No judgments from a dog.”Chapters:(01:09) - Growing slow (03:06) - The long journey (07:48) - Is money a burden? (09:35) - Building globally in Atlanta (11:22) - Ben's upbringing (12:59) - The first 10 years (17:58) - Scaling to one billion emails (19:22) - Freemium (23:32) - No equity (26:00) - Deciding to sell (33:55) - “I'm a sunset guy” (35:29) - Stress and support (37:25) - Time with the parents (39:07) - Get a dog (42:24) - The voices in your head (46:03) - Serial and “Mailkimp” (53:00) - Hiring interviews (57:14) - Fitness routines (59:27) - Lights off (01:01:46) - AI & reinvention (01:06:30) - The worst days (01:09:15) - What “grit” means to Ben Mentioned in this episode: Intuit, Wolt, DoorDash, LinkedIn, Dan Kurzius, Salesforce, ExactTarget, Pardot, Constant Contact, Rackspace, Free by Chris Anderson, Wired Magazine, Charles Hudson, the Freemium Summit, Drew Houston, Dropbox, Evernote, Phil Libin, TechCrunch, Brian Kane, Catalyst Partners, Georgia Pacific, Scott Cook, Bing Gordon, Vinay Hiremath, Loom, Joe Thomas, Caltrain, Flickr, Saturday Night Live, Droga5, Cannes Film Festival, Strava, Twitter, LinkedIn, Nvidia, Glean, Rubrik, Amazon AWS, and Mechnical Turk.Links:Connect with BenLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner Perkins

Running a business that lets customers choose what they pay might sound like a recipe for failure. But for Carissa Reiniger, Founder and CEO of Silver Lining, it's part of a 20-year mission to change the global economy one small business at a time.Using her background in psychology, Carissa used behavioral change to build a company that helps small businesses set and hit financial goals. Her SLAP (Silver Lining Action Plan) platform serves tens of thousands of businesses in 77 countries, focusing on giving entrepreneurs the structure and support they need to succeed."I would estimate that on average, when small businesses come to SLAP, they are wasting — and I'm using that word very intentionally — about 80% of their time and 80% of their money. They are misusing it," Carissa reveals during her conversation on the Be a Marketer podcast. "  I don't mean they're cheating, I mean that they're spending it on things that are not helping them grow their business."What has worked for Silver Lining so far? On this episode, Carissa and host Dave Charest, Director of Small Business Success at Constant Contact, explore the challenges of the "Cash Flow Capacity Catch 22" and how business owners can break free from it.Tune in to discover why focusing exclusively on the highest-priority activities matters and how building a business on your terms leads to both financial success and meaningful impact.Additional Resources:Tips for Building a Solid Content Marketing StrategyEmail Marketing Conversion Rate: Enhance Your Campaigns for Better ROIUsing The Customer Journey Map to Personalize Email MarketingPersonalize and Connect: Customer Relationship MarketingMeet Today's Guest: Carissa Reiniger of Silver Lining

Anthony Lamacchia learned the power of aggressive marketing at a young age while working with his father in construction. One postcard would bring in dozens of calls and thousands in deposits.When he entered real estate in 2004, he brought that bold marketing mindset but quickly discovered that different businesses require different approaches. Through trial and error, Anthony found unique selling propositions that helped him build Lamacchia Realty into a powerhouse brokerage across New England and South Florida."When you educate, you attract," Anthony says on this episode of Be A Marketer. This philosophy has helped him build an audience of nearly 100,000 realtors across the country and establish himself as a thought leader in the industry.In this conversation with hosts Dave Charest and Stephanie Alfonso, Anthony shares his marketing journey and the principles that drive his success. Learn how to identify marketing "veins" worth pursuing, why consistency builds top-of-mind awareness, and when to pivot your strategy when a vein dries up.Tune in to discover why education-based content works so well, how to segment your audience effectively, and why boldness in marketing separates successful businesses from the competition.Additional Resources:Create Targeted Segments of Your Email ListEmail Sign-Up Tools to Help You Grow Your List and Your BusinessGrab Attention with These Subject Line Best PracticesMeet Today's Guest: Anthony Lamacchia of Lamacchia Realty

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006. Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.Talking Points/Questions * Is there a spike in new small businesses? What’s driving it?What is the current outlook for small businesses this new year?What advice do you have for new entrepreneurs starting a business this year?What is the best way to be successful with a limited budget and an uncertain economy?What are the best marketing tools to generate and maintain customers?What challenges will new entrepreneurs face this year that weren’t on the radar last year?What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas? #STRAW #BEST #SHMS Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006. Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.Talking Points/Questions * Is there a spike in new small businesses? What’s driving it?What is the current outlook for small businesses this new year?What advice do you have for new entrepreneurs starting a business this year?What is the best way to be successful with a limited budget and an uncertain economy?What are the best marketing tools to generate and maintain customers?What challenges will new entrepreneurs face this year that weren’t on the radar last year?What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas? #STRAW #BEST #SHMS See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006. Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.Talking Points/Questions * Is there a spike in new small businesses? What’s driving it?What is the current outlook for small businesses this new year?What advice do you have for new entrepreneurs starting a business this year?What is the best way to be successful with a limited budget and an uncertain economy?What are the best marketing tools to generate and maintain customers?What challenges will new entrepreneurs face this year that weren’t on the radar last year?What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas? #STRAW #BEST #SHMS See omnystudio.com/listener for privacy information.