Podcasts about Constant Contact

If you've been around here for a while, you already know—I'm an email marketing geek. Not the kind of geek who builds robots in her basement, but the kind who gets excited about subject lines and open rates the way some folks get excited about the first tulips of the season. That's why chatting with Ellen McDowell Strauss felt like talking to an old friend who also happens to alphabetize her spice rack. Ellen and I first connected over our mutual affection for email, but our latest conversation had a more urgent tone—thanks to Microsoft's recent announcement that could throw a wrench in the way we all send emails. If email is your small business's secret weapon, it's time to sharpen it. Main Points from the Conversation: Microsoft's Email Policy Changes Microsoft has announced stricter deliverability rules—emails that don't get opened or clicked may not make it into inboxes at all, even if the sender is marked safe. This shift will force marketers to pay more attention to engagement metrics like never before. List Hygiene is No Longer Optional Holding onto disengaged subscribers could hurt your deliverability. Cleaning out your list—removing folks who haven't opened or clicked in 6–12 months—isn't just good housekeeping, it's mission critical. Quality Over Quantity Big lists are out, and meaningful lists are in. A smaller, engaged audience is far more valuable than a bloated list of people who aren't paying attention. Smaller Campaigns, Better Results Ellen suggests sending smaller, staggered campaigns to improve sender reputation. Large blasts might raise red flags, even if your content is solid. Strategic Email for Every Stage Email can't be one-size-fits-all anymore. You need tailored messages for prospects, new clients, and past clients—each stage should feel intentional and personal, not like you're just checking a box. Actionable Takeaways: Audit Your List: Check who's been opening and clicking. If someone's been snoozing for over 6–9 months, it may be time to let them go—or offer a re-engagement path. Segment Your Sends: Break your list into smaller groups and stagger your email sends to improve visibility and avoid being flagged. Lean on Third-Party Tools: Ditch BCC blasts. Use trusted email marketing platforms (like Constant Contact, Mailchimp, or Robly) that work hand-in-hand with email providers to boost deliverability. Craft Content with a Purpose: Make every email part of a bigger story. Whether it's educating, engaging, or asking for a review, know your audience and meet them where they are. Rethink “Set It and Forget It”: Email marketing isn't a crockpot dinner. It's more like sourdough—needs regular attention, care, and a little love.  

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what's working (and what's not) in email marketing right now. We cover: The biggest shifts in email marketing, including the role of AI and automation Why open rates are no longer the best metric—and what to measure instead How to use personality and storytelling to increase engagement List growth strategies that work in today's noisy digital world The underrated power of SMS and dynamic content Why real estate agents can't afford to be forgettable

From Colorado ranch life to NFL stardom, Austin Ekeler has built multiple successful ventures through resilience and strategic marketing. In this episode, Dave Charest, Director of Small Business Success at Constant Contact, explores how the Washington Commanders running back applies the same determination to his business ventures as he shows on game day.As founder and CEO of the Austin Ekeler Foundation and Eksperience content platform, Austin shares how his early marketing efforts yielded diminishing returns until he discovered the power of audience segmentation. "What makes marketing successful? Consistency," Austin explains as he reveals how automated messaging and targeted communication transformed his business relationships.Austin candidly discusses his $1.2 million tech investment misstep and how that painful lesson shaped his more measured approach to business growth. His marketing journey began with simple email collection during his Twitch streaming days and gradually evolved as he expanded into multiple ventures, including real estate projects and an investment fund.Whether renovating high school weight rooms through his foundation or helping athletes connect with fans via Eksperience, Austin demonstrates how proper audience segmentation builds authentic relationships. His methodical approach offers a practical blueprint: start small, test strategies, learn from setbacks, and thoughtfully implement technology to maintain personal connections at scale - a balance of automation and hands-on engagement that any business can adapt for their marketing efforts.Additional resources:Create and Manage tagsUse the Automation Path Builder to add or remove tags from your contactsAutomatically send a series of emails when a contact joins your listMeet Today's Guest: Austin Ekeler of the Washington Commanders and the Austin Ekeler Foundation

What happens when you take your marketing questions directly to the source, live and in person? You get real, unfiltered conversations with small business owners tackling everything from email strategy to AI content creation.To celebrate National Small Business Week, Dave Charest, Director of Small Business Success at Constant Contact, hit the road for live Q&As at Small Business Expo events in Boston and NYC. In this special “Ask Dave” edition of Be a Marketer, he answers real questions from real business owners on the spot.In this conversation, you'll hear insights on how to get started with marketing when you're new to it, ways to clean up and grow your email list, how introverts can build a content strategy that feels natural, and how to use automation, segmentation, and AI to stay consistent without burning out. Whether you're running a solo business or building a growing team, you'll walk away with honest, tactical advice straight from the field.Additional Resources:Getting started with Constant ContactUnderstanding contact segmentationSchedule and send an emailCreate a Social Post and schedule it to publish on social mediaCreate and activate an eventAutomatically send a series of emails when a contact joins your list"Ask a Trainer" Daily Drop-In SessionsKickbox integration with Constant ContactKeeping clean contact listsView the location of your clicks in the Email Heat MapUse the Content Generator to write email, landing page, social, and SMS content for youSCOREMeet Today's Guest: This episode features a wide range of small business owners who stepped up to the mic during our live Q&A sessions at the Constant Contact booth. From marketing agencies and HR consultants to spa owners, content creators, and market researchers, these entrepreneurs brought their most pressing marketing questions to the table.In their conversation with Dave Charest, Director of Small Business Success at Constant Contact, each offered a different perspective on the small business journey. You'll hear thoughtful questions about finding your audience, creating content that feels true to who you are, staying consistent with marketing efforts, and making technology work for you, not the other way around.As Sophie put it: “I'm trying to figure out the best way to connect with people when I'm stuck in that introverted way.” That moment captured exactly what this episode is about, meeting business owners where they are, and helping them build confidence and clarity with every step forward.These conversations were recorded live at the Small Business Expo events in Boston and NYC.Aleah Carter: Marketing professional at Jillian Circus, a full-service digital marketing agency based in Long Island, NY 

Four hours per week. That's all Mike Allton needs to run a content machine that includes newsletters, blogs, and multiple podcasts. As an AI strategist, podcast host, and chief storyteller at Agorapulse, Mike has mastered the art of efficiency.His secret? A strategic blend of AI tools and email marketing automation that turns one piece of content into many, all while building deeper connections with his 45,000+ subscribers."AI is not a tool. It's a technology. It's an underpinning to everything that we're doing today. It's like electricity or the Internet," Mike explains on this episode of Be A Marketer.In his conversation with Dave Charest, Director of Small Business Success at Constant Contact, Mike reveals his approach to creating high-quality content at scale and how his open rates increased by 100% after switching to Constant Contact.He also shares practical ways to use AI as a collaborative partner in marketing and explains why welcome emails and segmentation are crucial to email marketing success.Additional Resources:AI Content GeneratorAutomatically Generate a Marketing CampaignAgorapulse podcast episode with Dave Charest (Three Actions That Drive Small Business Marketing Success)Create a Segment of ContactsGrow Your Contact List With Sign-Up FormsUsing Click Segmentation in an EmailResend to Non-openersCreate and Manage an Automated Welcome EmailMeet Today's Guest: Mike Allton of The Social Media Hat and Agorapulse

Have you ever wondered why some of your emails land in the inbox while others mysteriously vanish? The secret to successful email marketing isn't just what you send, it's who you're sending to. The foundation of effective email marketing starts with how you build and maintain your list.Jennifer Nespola Lantz, VP of Deliverability and Industry Relations at Kickbox, brings over 15 years of expertise to this critical aspect of digital marketing. What began as an accidental career shift has blossomed into a passion for improving email deliverability and helping businesses connect reliably with their customers."Consent is number one. And this consent needs to be clear and conspicuous so that when somebody gives you their address, they know exactly who they're giving it to, what they're getting in return, and how often," Jennifer emphasizes on this episode of Be a Marketer.On this episode, Jennifer joins host Dave Charest, Director of Small Business Success at Constant Contact to explore why growing your email list the right way matters more than growing it fast, how to protect your list from bots and bad data, and what email verification does for your business's reputation.Additional Resources:Integrating with Constant ContactInstall a Contact Sign-Up Form on a WebsiteWhat is a DMARC Policy and Why Do I Need One?Collect new sign-ups with a Lead Generation Landing PageCreate a Segment of Contacts by Choosing Specific Criteria

A section of a train in his basement isn't the most interesting thing about Jason Shron. It's how he turned an obsession with model trains into a thriving international business — simply by being himself. In fact, he left his PhD program in art history to pursue his passion full-time.Jason, two decades later, is the president of Rapido Trains Inc., Canada's largest manufacturer of high-end model trains, with operations in North America and the UK.Rapido is built on a foundation of attention to detail and radical transparency. "If we screw up, we just tell people," Jason explains on this episode of Be a Marketer. "Being totally straight with customers has transformed how they connect with our brand."What can small business owners learn from a company that achieves 81% email open rates? On this episode, Jason and host Dave Charest unpack how obsessive honesty drives customer loyalty, why embracing your passion is marketing magic, and the incredible ROI of knowing your audience.Tune in to discover how your business can harness Constant Contact tools to build deeper customer connections and resonate with your audience.Additional Resources:Overview: Email resend optionsUnderstanding contact segmentationInstall a contact sign-up form on a websiteCreate a sign-up landing page Meet Today's Guest: Jason Shron of Rapido Trains Inc.

Building your business on social media is like renting a house—you've decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans.In this episode, Dave Charest speaks with Constant Contact product leaders Jesus Flores, Product Manager focused on audience growth; Ryan Burke, Director of Product specializing in small business growth; and Mike Crawford, Senior Product Manager responsible for the contacts experience. They discuss the risks of relying solely on social media for marketing and why building a contact list you actually own is the foundation of sustainable marketing."Owning your audience means having a direct line of communication with people who have explicitly shown interest in your brand, typically through an email list without a dependency on a governing social platform," explains Jesus. "It's your list, you own it. You can carry it from platform to platform."The team discusses how businesses can convert social followers into email subscribers, introduces Constant Contact's new Lead Magnet tool, and explains how contact data helps create more effective marketing campaigns.Whether you're just starting to build your contact list or looking to better leverage your existing contacts, this episode offers actionable strategies to help turn audience growth into business growth.Additional Resources:Create a Facebook and Instagram AdCreate a Pop-Up Contact Sign-Up Form for Your WebsiteCreate a QR code from a URLCreate a Google Ad with KlikenUsing Contact Lists, Tags, and Segments Based on Your List SizeOverview: Email ReportingInstall a Contact Sign-Up Form on a WebsiteCreate a Sign-up Landing Page to Collect New Email and SMS Contacts OnlineCreate a Lead Magnet and Capture LeadsCreate and Manage Custom Contact FieldsLatest Small Business Now ReportMeet Today's Guests: Jesus Flores, Ryan Burke, and Mike Crawford of Constant Contact Jesus Flores 

Imagine a baseball team that throws out the rulebook—not just for the game, but for how they do business. Meet the Savannah Bananas, a team that's less about scoring runs and more about sparking joy.Led by owner Jesse Cole, this isn't your typical sports team. As Jesse puts it, "We have no interest in being a billion-dollar business, but we want to create a billion fans." The Bananas have grown into a fan-driven phenomenon built on a simple but radical idea: put fans first and never stop entertaining. When most teams chase sponsorship dollars, the Bananas ditch ads and create experiences people can't stop talking about.Their approach is delightfully unconventional. They've removed third-party ticketing fees, sent handwritten thank-you notes, and featured players who might break into dance mid-game. Marketing that doesn't feel like marketing. The result? They recently sold out their first NFL stadium, are building a passionate fanbase, and proving that when you truly put people first, the money follows. Join Jesse, Kara, Carson, and host Dave Charest for this masterclass in customer experience that any business can learn from.Additional resourcesCreate and Manage TagsUnderstanding Contact SegmentationGetting Started with the Automation Path BuilderConnect your Shopify account to Constant ContactMeet Today's Guests: Jesse Cole, Kara Heater and Carson Bowen of Savannah Bananas

Dan Knowlton didn't plan to build a top-performing content agency by dressing up in wigs and fake mustaches — but that's what helped him stand out.In 2015, Dan and his brother Lloyd launched their marketing agency, Knowlton, from a spare room in their parents' house. No roadmap. No fancy setup. Just two brothers figuring it out as they went. What changed everything? Defining clear roles, setting long-term goals, and creating content people actually want to watch."It has taken us so much longer to get to where we are now than I thought at the start point," Dan says, reflecting on the patience and persistence it took to grow a sustainable business.In this episode of Be A Marketer, host Dave Charest talks with Dan about growing from chaos to clarity. They unpack how to align your marketing with your strengths, what most small businesses get wrong about content, and why measuring results will sharpen your focus.You'll hear how Dan treats his agency like a client, how one strategy helped them double in size, and what Dan thinks every small business owner should start doing today.Additional Resources:Getting started with the Automation Path BuilderUsing Constant Contact SEO toolsHow to Set Up an Effective Automated Welcome Email Series (with Examples)Set up to automatically resend to contacts who don't open their email feature in Constant ContactMeet Today's Guest: Dan Knowlton of Knowlton Marketing☕ What he does: Dan Knowlton is the Co-Founder and Chief Marketing Officer of Knowlton, a UK-based marketing agency he started with his brother in 2015. The duo is known for blending creativity with strategy to create content people actually enjoy. Knowlton has worked with major brands like the BBC, Nestlé, and Constant Contact.

Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind the strategy? That's why I brought back Dave Torrez, Director of Small Business Success at Constant Contact, for a lively chat about the Four P's of People—peers, pros, patrons, and promoters. Spoiler: your next marketing breakthrough might come from focusing less on what you're posting and more on who you're talking to. Peers Are Your Marketing Wingmen Think of your peers as your brainstorming buddies—the business owners and marketers walking the same path. Sure, they might be in your industry, but they're not your competition. Instead, they're allies who can share insights, lessons learned, and even a little encouragement. As Dave put it, peers can help you grow by sharing their own roadmaps to success. Pros: Your Marketing Role Models These are the businesses that make you say, “I want to do that someday.” Dave suggested following pros for inspiration—whether it's how they craft campaigns or how they interact with their audience. Even better, engaging with their content can lead to new connections with like-minded people. Think of pros as your north star for what's possible. Patrons Keep the Lights On Your customers are your patrons, the folks who not only pay the bills but also provide a goldmine of feedback. Whether you're creating posts to entertain, educate, or answer their questions, keeping this group engaged can spark deeper loyalty. And when they engage with your content, their networks notice, bringing you closer to your next batch of clients. Promoters Are Your Secret Weapon Promoters are the people who sing your praises, often loudly and without being asked. They may not even be customers themselves, but they believe in what you're doing and love sharing it with their communities. Dave reminded me that it's worth nurturing those relationships—comment on their posts, cheer them on, and show them the love they show you. Remember, success isn't  about shouting your message into the void. It's about listening, building relationships, and connecting with the people who matter most to your business.         Dave Charest Dave Charest is the Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, Dave acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing practical marketing advice to help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing. Dave also hosts the Be a Marketer podcast, a 2024 Webby Awards Honoree.  

The Gregangelo Museum wasn't supposed to exist. It began as a run-down rental in San Francisco — a place where artist Gregangelo Herrera patched collapsing rooms with found materials, turning repairs into creative experiments. One of those repairs became a full-blown art installation. One became two. Then three. Forty years later, the house is a city landmark, and the team behind it is reshaping what immersive art and marketing can look like.In this episode, host Dave Charest talks with Gregangelo Herrera, Artistic Director of the Gregangelo Museum and Velocity Arts & Entertainment; Angelica Irreno, Artist Manager and Marketing Coordinator; and Marcelo Defreitas, Creative Director. Together, they share how they transformed a private home into an immersive storytelling experience — and how that became their most effective marketing tool. “We didn't sit down and make a strategy,” Marcelo says. “By doing it, we reinvented.”Tune in to hear how they leaned into storytelling over ads, how this small team markets through meaning, not money, and how their outdoor art garden helped them stay open during the pandemic.Additional Resources:Create a reusable email templateGuide: Create, customize, and send an emailUnderstanding contact segmentationCompare reporting stats for multiple emailsConstant Contact: Email MarketingMeet Today's Guests: Gregangelo Herrera, Angelica Irreno, and Marcelo Defreitas of Gregangelo Museum and Velocity Arts & Entertainment.

What do small businesses really think about AI? In this episode, Marc sits down with Louis Gutierrez, Director of AI at Constant Contact, to dive into a brand-new report exploring how small businesses are approaching marketing and AI tools. They break down key findings from the study—including why many businesses still rely solely on social media and how AI can help personalize marketing, save time, and create real growth. You'll learn practical ways businesses are leveraging AI, the risks of getting it wrong (hello, hallucinations), and how Constant Contact is using data-driven insights to empower entrepreneurs. Whether you're just starting out or looking to make AI part of your workflow, this conversation is full of actionable advice. Chapters 00:24 – Who is Constant Contact? 01:04 – Social media vs. email & SMS: What businesses are missing 02:34 – Why AI adoption is slow (and how to fix that) 03:57 – How Constant Contact started using AI 05:07 – Purpose of the report and key takeaways 07:00 – AI as a tool: where to start and what to expect 08:52 – How to match AI capabilities with your business needs 10:41 – Picking the right AI tool (and understanding them) 12:12 – AI-driven personalization in email marketing 14:36 – Predictive marketing and customer retention 15:27 – Why domain experts are finally driving AI 17:58 – Avoiding hallucinations with RAG and human-in-the-loop 20:45 – Will this be a recurring report? 21:29 – Final takeaways and how to start using AI the right way Quotes “You're still going to have to work—but the effects of your work are going to be amplified by these tools.” – Louis Gutierrez “You need to be the manager of the model—don't give the keys to the intern.” – Louis Gutierrez “AI is not magic. It's a structured engineering process.” – Louis Gutierrez Links

Selling a business wasn't part of Lorraine Ball's original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”On this episode of Be A Marketer, host Dave Charest sits down with Lorraine to explore the key lessons she's learned along the way. She shares why answering customer questions is one of the most effective ways to improve marketing, how business owners should plan for their exit strategy from day one, and why automation is essential for filtering and prioritizing leads.As a longtime Constant Contact Partner, Lorraine also dives into how marketing automation and email segmentation have helped her streamline her efforts, engage her audience more effectively, and deliver personalized experiences that drive results.Additional Resources:Email Marketing Automation SoftwareClick Segmentation FeatureConstant Contact IntegrationsConstant Contact Partner ProgramsMeet Today's Guest: Lorraine Ball of More Than a Few Words☕ What she does: Lorraine is a marketing strategist, Constant Contact Partner, and host of the More Than a Few Words podcast. After nearly two decades running her agency, Roundpeg, she transitioned into consulting, helping businesses refine their marketing strategies and improve their results.

Running a successful marketing campaign doesn't require a massive team or unlimited resources. Sometimes, it just takes a small, dedicated group that knows how to connect with people on a personal level.That's exactly what Marc Newberry and Jasmin Bollman have accomplished at Genumark, Canada's leader in custom-branded merchandise and apparel. With a marketing team of just four people, they've mastered the art of personalized communication while expanding into the US market."Having those emails coming from the account managers rather than the info@Genumark email is definitely the best half an hour I spend in my marketing week or month," Marc explains, highlighting a simple yet effective strategy that dramatically improves their engagement rates. By personalizing each email to come from the client's specific account manager, they achieve better open rates and direct client-representative communication.On this episode of Be a Marketer, Marc and Jasmin join host Dave Charest to reveal how their small marketing team achieves big results through authentic communication. They discuss their recent rebranding process, how they maintain a consistent brand voice, and why personalization is crucial for cutting through inbox clutter.Tune in to discover their 30-minute email marketing hack, how they organize their marketing calendar around a monthly newsletter, and practical tips for humanizing your business communications to build stronger customer relationships.Additional Resources:Personalize and Connect: Customer Relationship MarketingPersonalized Emails: Boost Customer Connection with Tailored Strategies2025 Online Marketing Calendar: Template and Marketing HolidaysUnderstanding the Anatomy of an EmailHow to Get More Customers to Open Your EmailsMeet Today's Guests: Marc Newberry and Jasmin Bollman of Genumark Marc Newberry

In this final episode of Be A Marketer - Real Estate edition, hosts Dave Charest, Stephanie Alfonso, and co-host Kelsi Carter, recap key lessons from their six-episode deep dive into marketing strategies for real estate professionals. But these insights aren't just for real estate, business owners across industries can apply these takeaways to their own marketing efforts.From the power of education-based marketing to leveraging AI and automation, Dave, Stephanie, and Kelsi reflect on the most impactful advice shared by expert guests, including Marki Lemons Rhyal, Christine George, Verl Workman, Ian Hoover, and Anthony Lamacchia.They discuss:✔️ Why giving away knowledge builds trust and authority✔️ The importance of owning your niche and branding with intention✔️ How to delegate effectively to scale your business✔️ The role of culture in team-building and retention✔️ Why embracing AI and automation is crucial for modern marketingWhether you're in real estate or another industry, this episode provides actionable marketing strategies to help you grow your business with confidence.Additional Resources:AI-Powered Marketing Tools for Small BusinessesHow to Build an Effective Email ListContent Marketing Strategies That Drive EngagementMeet Today's Hosts: Dave Charest, Stephanie Alfonso, & Kelsi Carter of Constant Contact

Guest: Ben Chestnut, Former CEO and Co-Founder of MailchimpIf you find yourself selling your startup, then Mailchimp co-founder Ben Chestnut has some important advice for you: Get a dog. When Intuit bought Mailchimp in 2021 for $12 billion, the company asked Ben if he wanted to stay on as CEO, but he chose to “walk off into the sunset” and let the new owners take over. After that, he estimates it took 6 to 12 months before he stopped checking his email, social media, and calendar with the same level of stress a CEO might have. Adopting a dog, he discovered, forces you to “get OK with the voices in your head."“After the acquisition, that's all I do, I walk the dog,” Ben says. “And the dog was good therapy ... No judgments from a dog.”Chapters:(01:09) - Growing slow (03:06) - The long journey (07:48) - Is money a burden? (09:35) - Building globally in Atlanta (11:22) - Ben's upbringing (12:59) - The first 10 years (17:58) - Scaling to one billion emails (19:22) - Freemium (23:32) - No equity (26:00) - Deciding to sell (33:55) - “I'm a sunset guy” (35:29) - Stress and support (37:25) - Time with the parents (39:07) - Get a dog (42:24) - The voices in your head (46:03) - Serial and “Mailkimp” (53:00) - Hiring interviews (57:14) - Fitness routines (59:27) - Lights off (01:01:46) - AI & reinvention (01:06:30) - The worst days (01:09:15) - What “grit” means to Ben Mentioned in this episode: Intuit, Wolt, DoorDash, LinkedIn, Dan Kurzius, Salesforce, ExactTarget, Pardot, Constant Contact, Rackspace, Free by Chris Anderson, Wired Magazine, Charles Hudson, the Freemium Summit, Drew Houston, Dropbox, Evernote, Phil Libin, TechCrunch, Brian Kane, Catalyst Partners, Georgia Pacific, Scott Cook, Bing Gordon, Vinay Hiremath, Loom, Joe Thomas, Caltrain, Flickr, Saturday Night Live, Droga5, Cannes Film Festival, Strava, Twitter, LinkedIn, Nvidia, Glean, Rubrik, Amazon AWS, and Mechnical Turk.Links:Connect with BenLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner Perkins

Running a business that lets customers choose what they pay might sound like a recipe for failure. But for Carissa Reiniger, Founder and CEO of Silver Lining, it's part of a 20-year mission to change the global economy one small business at a time.Using her background in psychology, Carissa used behavioral change to build a company that helps small businesses set and hit financial goals. Her SLAP (Silver Lining Action Plan) platform serves tens of thousands of businesses in 77 countries, focusing on giving entrepreneurs the structure and support they need to succeed."I would estimate that on average, when small businesses come to SLAP, they are wasting — and I'm using that word very intentionally — about 80% of their time and 80% of their money. They are misusing it," Carissa reveals during her conversation on the Be a Marketer podcast. "  I don't mean they're cheating, I mean that they're spending it on things that are not helping them grow their business."What has worked for Silver Lining so far? On this episode, Carissa and host Dave Charest, Director of Small Business Success at Constant Contact, explore the challenges of the "Cash Flow Capacity Catch 22" and how business owners can break free from it.Tune in to discover why focusing exclusively on the highest-priority activities matters and how building a business on your terms leads to both financial success and meaningful impact.Additional Resources:Tips for Building a Solid Content Marketing StrategyEmail Marketing Conversion Rate: Enhance Your Campaigns for Better ROIUsing The Customer Journey Map to Personalize Email MarketingPersonalize and Connect: Customer Relationship MarketingMeet Today's Guest: Carissa Reiniger of Silver Lining

Anthony Lamacchia learned the power of aggressive marketing at a young age while working with his father in construction. One postcard would bring in dozens of calls and thousands in deposits.When he entered real estate in 2004, he brought that bold marketing mindset but quickly discovered that different businesses require different approaches. Through trial and error, Anthony found unique selling propositions that helped him build Lamacchia Realty into a powerhouse brokerage across New England and South Florida."When you educate, you attract," Anthony says on this episode of Be A Marketer. This philosophy has helped him build an audience of nearly 100,000 realtors across the country and establish himself as a thought leader in the industry.In this conversation with hosts Dave Charest and Stephanie Alfonso, Anthony shares his marketing journey and the principles that drive his success. Learn how to identify marketing "veins" worth pursuing, why consistency builds top-of-mind awareness, and when to pivot your strategy when a vein dries up.Tune in to discover why education-based content works so well, how to segment your audience effectively, and why boldness in marketing separates successful businesses from the competition.Additional Resources:Create Targeted Segments of Your Email ListEmail Sign-Up Tools to Help You Grow Your List and Your BusinessGrab Attention with These Subject Line Best PracticesMeet Today's Guest: Anthony Lamacchia of Lamacchia Realty

Tattooed, pierced, a school dropout who'd worked minimum wage jobs her entire life, Lea Turner initially thought LinkedIn wasn't "for people like her."In 2019, she was a single parent running a small transcription service, struggling to make ends meet and relying on government support. The corporate, polished world of professional networking seemed light-years away from her reality.But everything changed when Lea decided to do something radical: be entirely, unapologetically herself."I kind of had a screw it moment. I'm just gonna be myself because this is not fun. Pretending to be corporate, pretending to be some professional businesswoman that's like everybody else, is never gonna work for me because that's not who I am," Lea explains.What unfolded is a remarkable story of transformation that defies every traditional career narrative. By embracing her uniqueness—her humor, candid storytelling, and real-life experiences as a single mom—Lea turned LinkedIn from an intimidating platform into her greatest business asset. Her follower count exploded from 400 to 10,000 in just a few months. More importantly, she gained over 100 inbound clients for her transcription business, proving that authenticity is the most powerful marketing tool.On this episode of Be A Marketer, join Lea and host Dave Charest for this masterclass on personal branding, marketing strategy, and the power of embracing your true self as Lea shares how this journey led to the creation of The HoLT, her membership community designed for small business owners, freelancers, and solopreneurs. Additional Resources:Email Marketing Tips You Need To KnowLinkedIn 101How to Get Started on a LinkedIn Marketing StrategyBuild an Effective Email List: Strategies, Tactics, and Best PracticeMeet Today's Guest: Lea Turner of The HoLT☕ What she does: Lea is the founder of The House of LT (The HoLT), a membership community for small business owners, freelancers, and solopreneurs. She's a single mother, podcast host, and former LinkedIn trainer who transformed her business through strategic marketing.

When Ian S. Hoover got fired from his job in retail, he wasn't expecting it to lead to him opening a real estate brokerage one day. After a few drinks at his former partner's daughter's wedding, a casual conversation sparked the launch of Deacon & Hoover Real Estate Advisors in 2017.Today, his brokerage stands as the second-largest independent firm in Western Pennsylvania, and he's authored a book called "Short-Term Memory Loss" about his journey. But success didn't come from chasing top producers. Instead, Ian built a culture focused on developing new talent into high performers."I can lead a horse to water, can't force them to drink it. I can show you how to sell real estate, but if you can't hold a conversation, you might have some problems. You got to build those relationships and that rapport," Ian explains. On this episode of Be A Marketer (Real Estate Edition), host Dave Charest and real estate expert Stephanie Alfonso talk to Ian about his approach to brokerage growth. Learn how he leverages AI and automation for business efficiency, builds strong agent relationships, and maintains a "short-term memory loss" mindset that turns setbacks into opportunities.Additional Resources:Email Marketing Guide for Real Estate AgentsReal Estate Brokerage Marketing: The Broker's ManualThe Ultimate Guide on How to Recruit Real Estate AgentsHow to Put Together a Real Estate Marketing PlanMeet Today's Guest: Ian Hoover of Deacon & Hoover Real Estate Advisors

Nonprofits face a constant challenge: delivering their message effectively with limited resources. For Nick Fynn, Head of Global Growth Marketing at TechSoup, this reality drives his mission to help organizations bridge the gap between technology and social impact.Nick has a deep understanding of effective communication strategies through his work at TechSoup, a global nonprofit that connects other nonprofits with essential technology resources. "You cannot not communicate," Nick explains. Everything you do is communicating to your audience, and this includes when you are not saying something to them."During this episode of Be a Marketer, Nick and host Dave Charest explore the fundamentals of nonprofit messaging and how organizations can maintain consistent communication despite limited resources. They discuss why email remains a powerful tool for nonprofit outreach, how to speak the language of different audiences, and ways to develop intentional communication strategies that resonate.Listen in as Nick shares practical advice for nonprofits looking to strengthen their messaging approach. He also reveals how TechSoup's tiered membership model helps organizations make smarter technology decisions while building a collaborative nonprofit community. Additional Resources:Constant Contact for Nonprofits Offer DetailsThe Key to Effective Email Segmentation for NonprofitThe Complete Guide to Nonprofit Email MarketingCharity Marketing Strategies: Boost Your Nonprofit's ImpactMeet Today's Guest: Nick Fynn of TechSoup

From satellite dishes and hot tubs to coaching real estate teams, Verl Workman's entrepreneurial journey is full of unexpected turns. Facing hardship early in life, Verl developed a strong work ethic and a knack for sales. A chance encounter with a satisfied customer led him to a successful career in real estate. But Verl's drive to innovate pushed him beyond traditional real estate sales, into technology training and public speaking. Now, as CEO and co-founder of Workman Success Systems, he empowers real estate teams to achieve "predictable greatness."Verl challenges the solo agent model, advocating for the power of teams in real estate. He emphasizes leverage and delegation as keys to a balanced life. "Anything you do three times, create a system for it," Verl advises, encouraging realtors to prioritize high-value activities and delegate less profitable tasks. This approach frees up time for family and personal pursuits while building a successful business.On this episode of the Be a Marketer podcast - Real Estate Edition, Verl sits down with hosts Dave Charest, Director of Small Business Success at Constant Contact, and Stephanie Alonso, Sr. Director, Vertical Innovation at Constant Contact, to share his unique system for achieving predictable success in real estate. They delve into niche marketing, building a family-centric business culture, and harnessing the power of storytelling to forge deeper connections with clients. Additional Resources:The Power Of Segmentation (And How To Start)8 Best Practices for Email List SegmentationHow to Avoid Real Estate Agent BurnoutThe Power of Storytelling: How Great Stories Turn People into Brand Champions Raving Referrals For Real Estate Agents: The Proven Step-By-Step System To Build A Profitable Real Estate BusinessAbout Raving Referrals for Real Estate AgentsMeet Today's Guest: Verl Workman of Workman Success Systems

When most real estate agents sell a property, they often lose the customer to property managers, insurance agents, and other service providers. But Jacqui Luberto saw an opportunity to change this pattern.Jacqui opened her brokerage in 2020, on the day Florida shut down and has since built a network of six interconnected businesses that help clients at every step of their ownership journey."I look at a property when I sell it to someone, and I say, 'What are all of the things they can do with this property?' I want to be a part of their entire journey," Jacqui shares on the Be a Marketer podcast.What drives Jacqui's success? In this episode, Jacqui and host Dave Charest explore how she leverages her marketing background to build lasting customer relationships. They discuss her strategic approach to timing customer communications, why social media positivity matters, and how she uses monthly community events to stand out in a crowded market.Listen in to learn how Jacqui uses Constant Contact's versatile platform to manage communications across multiple businesses, ensuring she stays connected with customers throughout their journey. Additional Resources:●  Real Estate Content Ideas to Get More Clients●  Real Estate Client Appreciation Ideas: Events, Gifts, and More●  Real Estate Lead Conversion: Nurture Leads and Increase Sales●  Content Marketing for Real EstateMeet Today's Guest: Jacqui Luberto of Realty One Group & One Family Property Services

Being a successful real estate agent demands a clear and authentic personal brand. Christine George, CEO and Founder of Post & Beam Creative, didn't set out to help agents sell more homes. Instead, she focuses on helping them uncover their unique identities and stand out in a crowded market.Christine has spent over 15 years in the real estate industry, refining strategies that empower agents to market themselves with confidence. In this episode, she shares her journey and her "three A's" framework: Awaken, Activate, and Amplify. Through this process, agents can define their niche, craft intentional marketing strategies, and make authentic connections with their ideal clients."When you are true to who you are, your clients feel it," Christine explains. "They feel it. So focus on what you do and what you do well and continue to challenge yourself along the way, but forget about what everybody else is doing because they're not watching you and whatever they're doing."Tune in today to the Be a Marketer podcast with hosts Dave Charest, Director of Small Business Success at Constant Contact, and Stephanie Alfonso, Senior Director of Vertical Innovation at Constant Contact, to discover how to craft your unique brand, attract your dream clients, and make meaningful connections that fuel your success.Additional Resources:Get Started With Email Marketing: 10 Things You Need to Do FirstHow to Build an Effective Email List: Best Practices and StrategiesHow to Set Up an Effective Automated Welcome Email Series (with Examples)Goal Getter: 3 Email Marketing Goals to Set for the New YearMeet Today's Guest: Christine George of Post & Beam Creative

Building a real estate empire wasn't Marki Lemons Ryhal's first career choice. A fifth-generation entrepreneur, she found her way to real estate after a lawsuit with her family and because she wanted a flexible career as a working mom. Now a global keynote speaker, author, and prop tech investor, Marki's journey is anything but ordinary.In this episode, the first of the Be a Marketer podcast - Real Estate limited series, Marki shares her unconventional path to success and the lessons she's learned. She pulls back the curtain on real estate agents' struggles, emphasizing the importance of an entrepreneurial mindset. “A lack of consistency is your business killer,” she warns, highlighting the need for disciplined action.Join Marki and hosts Stephanie Alonso and Dave Charest as they explore the power of video marketing, landing pages, and CRMs. Discover why giving new agents leads can be counterproductive and how diversifying income streams is crucial for long-term growth. Marki offers practical advice for agents and brokers, stressing the importance of innovation and leveraging technology, especially AI. Tune in to learn how to make the most of your real estate career.Additional Resources:Drive With NAR PodcastCreate a Video Marketing Strategy with 5 Easy StepsReal Estate Video Marketing Guide: Top Ideas to Help You Sell MoreHow to Create Consistent, Effective Marketing HabitsMastering Your Marketing Automation Strategy: A Comprehensive GuideMeet Today's Guest: Marki Lemons Ryhal of ReMarkiTable LLC

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006. Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.Talking Points/Questions * Is there a spike in new small businesses? What’s driving it?What is the current outlook for small businesses this new year?What advice do you have for new entrepreneurs starting a business this year?What is the best way to be successful with a limited budget and an uncertain economy?What are the best marketing tools to generate and maintain customers?What challenges will new entrepreneurs face this year that weren’t on the radar last year?What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas? #STRAW #BEST #SHMS Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006. Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.Talking Points/Questions * Is there a spike in new small businesses? What’s driving it?What is the current outlook for small businesses this new year?What advice do you have for new entrepreneurs starting a business this year?What is the best way to be successful with a limited budget and an uncertain economy?What are the best marketing tools to generate and maintain customers?What challenges will new entrepreneurs face this year that weren’t on the radar last year?What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas? #STRAW #BEST #SHMS See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006. Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.Talking Points/Questions * Is there a spike in new small businesses? What’s driving it?What is the current outlook for small businesses this new year?What advice do you have for new entrepreneurs starting a business this year?What is the best way to be successful with a limited budget and an uncertain economy?What are the best marketing tools to generate and maintain customers?What challenges will new entrepreneurs face this year that weren’t on the radar last year?What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas? #STRAW #BEST #SHMS See omnystudio.com/listener for privacy information.

Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Discover how even small, impactful actions can create "wow experiences" that fuel word-of-mouth marketing and elevate your brand's digital presence without emptying your wallet. Join us as we promise a transformation in your marketing approach, leveraging email, social channels, and automation to not only engage but also build lasting relationships with your customers.With Dave's expertise, we highlight the timeless power of word-of-mouth marketing, showing its relevance in today's digital conversations. Learn the art of staying top-of-mind for potential customers by effectively integrating these strategies into your marketing framework and watching your small business compete with larger brands.Our conversation is packed with practical tips, including the strategic use of tools like Instagram, email, and text messaging. We emphasize aligning marketing strategies with specific business goals, ensuring every effort is purposeful and impactful. Whether it's setting personal benchmarks, conducting regular technology audits, or adopting a simple and focused approach to outsourcing, this episode has everything you need to enhance productivity and ensure continuous self-improvement.Guest LinksConstant ContactConnect with Dave on LinkedInBe a Marketer Podcast with Dave CharestLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Implement4's Chief Revenue Officer, Jenny Andrawis has over 16 years in the restoration industry and 20 years as a Marketing Executive. Prior to leading Revenue generation initiatives at Implement4, Jenny has held Chief Revenue Officer, Marketing Leadership, Customer Success, and Sales Enablement roles with restoration companies ranging from $20M to over $800M.  Her strengths include driving integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management. She maintains excellent communication frameworks across the various organizational functions to maximize revenue production. Key personal and professional attributes that define Jenny are being diplomatically direct, being results-oriented, a market maker, always leading from the front, and having high emotional intelligence. Jenny focuses on data-driven results, and understands and embraces the differences between marketing and sales. Jenny is a committee member of the Social Media Club Washington DC, an organization which provides opportunities to share ideas and information about social media. SMC's primary missions are focused on promoting media literacy, promoting standards based technologies, championing ethical behavior, and sharing collective knowledge. Jenny is also on Constant Contact's advisory panel. Her regular participation on different email marketing, social media marketing, and contact management topics helps influence product and service decision-making at Constant Contact.

Starting a business often means learning to trust yourself first — especially when battling both personal and professional challenges.Teresa Heath-Wareing built a six-figure agency as a single parent, then transformed it into a successful online business. But her journey involved more than just business growth; she also sought authenticity in both marketing and life."I built a six-figure business while drunk or hungover," Teresa shares candidly about her past struggle with alcohol addiction. “So, if I can do that, what the hell can I do now that I am 100% clear-headed and focused?"Teresa discusses the real meaning of showing up vulnerably in your marketing, why email marketing beats social media for building relationships, and how she generates revenue through multiple streams. She also breaks down the mindset shifts needed to overcome imposter syndrome and self-sabotage.On this episode of Constant Contact's Be a Marketer podcast, join host Dave Charest and Teresa as they explore what it really means to market authentically online, the importance of building your email list before anything else, and why consistency in the right marketing channels matters more than trying to do everything.

After a career in Los Angeles, Aljolynn Sperber returned to her hometown with a vision. She became the Executive Director of Visit Kitsap Peninsula, combining her marketing skills with her passion for her community. Her goal is to both promote the area to visitors and build a strong sense of belonging for locals.This is not just about attracting tourists; for Aljolynn, it's about making everyone feel welcome. This involves partnering with local businesses and prioritizing core values. "The overall story is we want people to feel like they belong when they come here," she shares on the Be A Marketer podcast, a series dedicated to helping Constant Contact customers succeed with marketing.In this episode, host Dave Charest and Aljolynn dive into her strategies for destination marketing. They discuss the need for a modern, mobile-responsive website and how she uses data to inform her decisions. They also cover the value of email segmentation and how she engages her audience with polls and surveys.Tune in to discover how Aljolynn balances innovation with tradition, cultivates meaningful community connections, and consistently promotes her core values, while boosting Kitsap.Additional Resources:Why a Mobile Responsive Website MattersMobile-Friendly vs Mobile-ResponsiveGoal Getter: 3 Email Marketing Goals to Set for the New YearSurvey Questions: Find the Best Tools for Crafting Effective SurveysSet up to automatically resend to contacts who don't open their email feature in Constant ContactMeet Today's Guest: Aljolynn Sperber of Visit Kitsap Peninsula

ConstantThis episode announces a NEW partnership between the We Don't PLAY podcast and the stellar email marketing platform, Flodesk! I discuss Flodesk's amazing features, such as its integration with Amazon SES (Amazon Simple Email Service) and surprising affordability compared to competitors like Mailchimp, Klaviyo, Constant Contact, etc. The partnership will provide listeners with discounts and access to workshops. >> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE

From the slopes to the screen, Lena Niedzielin's marketing journey is anything but predictable. Growing up skiing in New England, Lena never imagined she'd be managing an indoor ski facility in London. But as the manager of Skieasy, she's traded her skis for spreadsheets and discovered a passion for connecting people with winter sports, all year round.However, marketing an indoor ski center presents unique challenges. How do you reach an audience that may not even know your business exists? On this episode of Be A Marketer, Lena shares her secrets to success, including her innovative use of Constant Contact to build customer relationships and drive off-season sales. “It's a huge challenge to find one specific strategy that would work for all our customers,” Lena explains, highlighting the need for targeted marketing.Tune in to discover how Lena leverages email marketing, community engagement, and local events to grow her contact list and keep skiers coming back for more, even when the sun is shining. On this episode, Lena and host Dave Charest, Director of Small Business Success at Constant Contact, unpack practical tips for data-driven decision-making, crafting engaging newsletters, and maximizing your marketing ROI.Additional Resources:Getting started with the Automation Path BuilderCustomer Feedback: How to Get It and How to Use ItPersonalized Emails: Boost Customer Connection with Tailored StrategiesHow to Use Surveys on Social MediaMeet Today's Guest: Lena Niedzielin of Skieasy⛷️ What she does: Lena Niedzielin is the manager of Skieasy, an indoor ski facility at Duke Meadows in West London. Passionate about skiing and connecting people with winter sports, Lena leverages her marketing skills to grow the business and overcome the challenges of promoting a niche market. She is a Constant Contact customer.

What if managing your marketing was  more like hosting a party? That's the premise behind the Party Principle, a concept Dave Charest of Constant Contact shared with me. As someone who loves both a good metaphor and a well-organized shindig, this approach clicked immediately. Social media becomes the lively main event, email is the cozy afterparty, and SMS? That's your VIP lounge, reserved for your most engaged fans. Each channel plays its role, ensuring that your marketing not only entertains but also builds genuine relationships. The Party Analogy Social media is where your audience gathers, much like guests at a bustling party. It's about meeting new people and sparking initial connections. From there, email brings a more intimate setting—your “afterparty”—where relationships deepen. SMS steps in as the exclusive VIP lounge, offering a direct, timely way to connect with your most loyal customers. Tailoring Content to Each Channel Avoid the mistake of treating all platforms the same. Just as you wouldn't serve chips at a VIP lounge, your content on social, email, and text should fit the unique strengths of each medium. Social posts can drive discovery, email builds loyalty with in-depth value, and SMS stands out for its immediacy and exclusivity. Building Relationships Gradually Transitioning your audience from one channel to the next requires intentionality. Social posts can include calls to action for email signups, offering something valuable like discounts or guides. Similarly, SMS should deliver time-sensitive, exclusive perks to make it feel special—not just another notification. Keep It Strategic Your marketing channels should complement one another. For instance, use email to share resources about a webinar, social media to create buzz, and SMS to send timely reminders. Aligning your efforts amplifies your message without overwhelming your audience. Actionable Steps: Create a Value Ladder: Start by offering engaging content on social media, followed by incentives for email signups like discounts or helpful resources. For SMS, save it for urgent, high-priority messages that your audience will appreciate. Map Your Party Flow: Think about how each channel leads naturally to the next, just as a host guides guests from appetizers to dessert. Respect Each Space: Tailor your tone and content for each channel. Give your audience a reason to engage in multiple ways, keeping their experience dynamic and rewarding. By reimagining your marketing as a well-hosted party, you'll not only draw people in but also make them want to stay. And let's be honest—who doesn't love a great party?   Dave Charest Dave Charest is the Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, Dave acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing practical marketing advice to help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing. Dave also hosts the Be a Marketer podcast, a 2024 Webby Awards Honoree.  

Who knew a simple idea to bake together virtually could turn into a thriving online community? When the pandemic hit, Christina Tosi, chef and founder of Milk Bar, and Shannon Salzano, Milk Bar's Brand Director, found themselves searching for a way to connect with people. Turning their cameras on, they invited others to join them in the kitchen, creating a space for comfort and connection amidst the uncertainty. Thus, Bake Club was born, offering a much-needed sense of togetherness during a difficult time. It quickly evolved, becoming a vibrant online community centered around sharing recipes and a heartfelt newsletter, delivered straight to inboxes like a warm hug.For Christina and Shannon, Bake Club is about more than just baking. "We're a business that shows up for people," Christina says on this episode of Be A Marketer, a podcast dedicated to helping small business owners like you make sense of online marketing. Join Christina, Shannon, and host  Dave Charest, Director of Small Business Success at Constant Contact, as they explore Bake Club's delicious journey, uncovering their secret ingredients to community building and the power of authentic connection.Tune in to discover how Bake Club leverages the power of email marketing to nurture genuine relationships, the importance of adapting to change, and their experience using Constant Contact to achieve marketing success. Christina and Shannon also share invaluable insights for business owners at any stage, emphasizing that building a successful business — much like baking a perfect cake — takes time and dedication. Additional Resources:How Does Community Outreach Support Business Growth?Personalized Emails: Boost Customer Connection with Tailored StrategiesThe Power Of Segmentation (And How To Start)8 Best Practices for Email List SegmentationMeet Today's Guests: Christina Tosi and Shannon Salzano of Bake Club

The future of marketing feels like a runaway train. It's exciting, sure, but also terrifying. How do you keep up and plan for success when the ground beneath you seems to shift constantly? Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, understand this struggle. That's why they've dedicated this episode of the Be a Marketer podcast to helping small business owners like you thrive in 2025. They've compiled five key strategies, gleaned from conversations with successful business owners, to help you succeed."If you think of marketing as a tool, it's really this idea of communicating with the people that are open to hearing your message and then finding the places where you can find more of those people and getting in front of them and then keeping your business top of mind with them," Dave explains. This episode unpacks that idea, offering practical advice you can implement immediately. Discover the power of community building, the importance of continuous learning, and how automation can free up your time.Tune in to learn how to segment your audience for personalized marketing and why regularly reviewing your strategies is crucial for growth. Dave and Kelsi share real-world examples from Constant Contact customers, demonstrating how these strategies have led to real success. Get actionable tips and valuable insights to make 2025 your best year yet.Additional Resources:Getting started with the Automation Path BuilderMarketing Automation Trends to Know in 2025How to Set Up an Effective Automated Welcome Email Series (with Examples)Email List Segmentation From A (as in Age) to Z (as in Zip Code)Set up to automatically resend to contacts who don't open their email feature in Constant ContactMeet Today's Hosts: Dave Charest & Kelsi Carter of Constant Contact

Listen now on Apple, Spotify, and YouTube.—Kate stepped into a design strategist role at Constant Contact earlier this year, where she is focused on integrating GenAI capabilities into their email and digital marketing software to address long-standing user needs of small business owners. Previously, she spent five years honing her skills in mixed-methods research at Constant Contact as well as the Bentley University user experience center where she helped clients in different industries make their technology easier to use. Kate holds a Master's in Human Factors in Information Design from Bentley University and a Bachelor's from Colgate University. A self-described digital renaissance woman, she has worn many hats across her career, giving her a unique perspective on product development. She's passionate about reimagining the future of technology through a thoughtful blend of user insights and emerging innovations.In our conversation, we discuss:* The evolution from user research to strategy roles and how this transition enhances decision-making and business alignment.* Balancing user needs with business goals, emphasizing that they are not mutually exclusive but rather complementary.* Practical steps to integrate strategic thinking into research tasks and presentations, such as adding broader implications to findings.* Building relationships and co-creating roles to ensure alignment and foster collaboration across departments.* The role of intention setting in career transitions and how vision exercises can help clarify personal and professional goals.Check out the goal statement exercise here:Some takeaways:* Research findings need to connect to actionable opportunities. To make research impactful, include a “broader implications” slide in your presentations. This slide should tie research insights to organizational objectives and explore strategic opportunities. For instance, findings from usability tests can highlight broader trends or gaps in user behavior, fostering discussions on larger business implications.* Strategic roles require co-creation and proactive definition. Rather than relying solely on job descriptions, take an active role in shaping your position. Write down what you want to do, combining personal strengths with business needs. Discuss this vision with stakeholders to align expectations and gain buy-in for new responsibilities.* Building cross-departmental relationships is essential. Collaboration thrives on strong interpersonal connections. Initiate coffee chats or casual discussions with stakeholders from other teams. Leverage mutual connections to expand your network and gain insights into how different departments operate, facilitating smoother collaboration on strategic projects.* Career transitions benefit from goal-setting exercises. Set intentions by envisioning your future role in detail. Write a goal statement describing your ideal position, the work you'd like to do, and how you'll feel upon achieving it. Review this regularly to keep your actions aligned with your long-term aspirations.* Strategic thinking marries user and business needs. Adopt a holistic approach where user insights are not seen in isolation but as a means to drive business success. For example, service blueprints and customer journey maps should not only outline user pain points but also identify opportunities for growth, innovation, and profitability.Where to find Kate:* Website* LinkedIn* SubstackInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Reach out to me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We've all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients' content, to help kickstart more engagement?In this episode, we're chatting about:What emotional triggers are (and what emotions count?)Which types of businesses will suit content that triggers emotionsHow to find out which emotions you should target for your audienceShould you follow trends or give them a miss?Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsors - Constant Contactwww.constantcontact.comCheck out Constant Contact

Trying to leverage email marketing to follow up with leads? Learn how to harness the untapped potential of email marketing to captivate prospects, cultivate valuable relationships, and propel your financial advisory business to new heights. Join C2P members, Matt Seitz, Chief Marketing Officer, and Cary Chaitoff, VP of Marketing, as they share practical tips and proven strategies to help you create compelling campaigns, segment your audience, and boost conversions. Whether you're an email marketing novice or a seasoned pro seeking to sharpen your edge, listen for game-changing insights you can deploy immediately to supercharge your lead generation and client acquisition efforts.Resources:Email marketing platforms: FMG, Broadridge, Snappy Kraken, Constant Contact, MailChimp, ZohoAdvanced marketing automation: HubSpot, ActiveCampaign, Act-OnStatistics:65% of marketers don't have a lead nurturing strategy in place. Using "video" in subject lines boosts open rates.Starting subject lines with "most" increased open rates by 24%. 

“I am trying constantly to look for any indication that something is working.” Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) The Media Roundtable is back! This week we're bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Marketing, formerly with Constant Contact, Shutterstock, LegalZoom), and Sidney Stephens, (Senior Marketing Manager, Offline, Tommy John) to share their best practices on measurement. The team is talking: Your Best Option, Triangulation, Constant Improvement, and more. Let's jump in.

Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- How would it feel if you could simplify your marketing efforts? Finding the time to focus on it and actually making it happen is one of the biggest challenges that many small business owners face. And that is the challenge that the software platform Constant Contact is aiming to solve with its services. We're joined by the UK general manager for Constant Contact, Erika Robinson. She's going to be telling us about her experiences as a small business owner, what she sees as the main challenges for marketing for small businesses, and how Constant Contact can help. Learn how technology and AI can level the playing field, giving small businesses the tools to compete with larger companies. [00:00] Introduction to Marketing Challenges for Small Businesses [00:15] Meet Erika Robinson from Constant Contact [02:15] Erika's Journey as a Small Business Owner [04:39] Marketing Challenges for Small Business Owners [06:22] How Constant Contact Simplifies Marketing [07:50] The Power of AI in Marketing [13:49] Email Marketing and Lead Generation [17:28] Constant Contact's UK Launch and Future Plans [21:08] A Special Offer from Constant Contact Links: Learn more about Constant Contact: https://www.constantcontact.com/uk Learn more about Stock Doctor: https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ 

In this episode: Dan Lesniak dives into six essential technology tools that every real estate agent needs to stay competitive in 2024 and 2025. From powerful CRMs to AI tools, the discussion centers on how technology can streamline your business, boost marketing, and help secure more deals. Tune in for insights on which tools to implement and how to maximize their impact on your real estate practice.     Do you want to partner with Billion Dollar Agents and top growth leaders at eXp realty? Text Dan Lesniak at 703-638-4393 to learn how Keri and Dan can help you take your real estate business to the next level.   Key Topics Discussed:   - **The importance of CRMs:** Recommendations include Follow Up Boss and KV Core for client management and lead generation.   - **Marketing automation and AI:** Tools like ChatGPT and Constant Contact for creating content, automating campaigns, and engaging with leads.   - **Social media and virtual tours:** Leveraging Canva Pro and Matterport to enhance online presence and impress buyers and sellers alike.     Notable Quote: "AI won't replace agents, but agents who embrace AI will replace those who don't."  -Dan Lesniak WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL? Click here for a trial membership in the Our Inner Circle. KEEP UP WITH US HERE Website: https://hyperfastagent.com  Instagram: https://www.instagram.com/HyperFastAgent/  Facebook: https://www.facebook.com/HyperFastAgent/ Twitter: https://www.twitter.com/hyperfastagent  LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/    OUR OTHER EXCLUSIVE YOUTUBE CHANNELS  The Keri Shull Team: https://youtube.com/kerishullteam  Dan Lesniak - https://www.youtube.com/danlesniak    THE BOOK THAT HELPED 10K+ REALTORS https://amzn.to/2Mkm9Jp   GET DAN'S BEST SELLING BOOK FREE https://bit.ly/3dbiH3q    INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?  https://bit.ly/3eLG97Z

Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, have spent the year chatting with small business owners and marketing experts on the Be a Marketer podcast, gathering insights to help entrepreneurs thrive.Now, they're ready to share the best of those lessons. From goal-setting to storytelling, they've covered a lot of ground. But one theme keeps popping up: the need for flexibility. "Everything is changing all the time," Dave notes. "You often have to have an idea of where you're going to go and almost be broad with setting those objectives."Dave and Kelsi also explore the power of community engagement, the importance of audience-focused content, and how marketing automation can be a game-changer for small businesses.Tune in to hear how successful businesses are leveraging these strategies, what's working for building engaged audiences, and how you can apply these lessons to make 2025 your best year yet. Also, get Kelsi's updates on her ducks and how she plans to keep them comfortable through the winter. Additional Resources:Getting started with the Automation Path BuilderUsing Constant Contact SEO toolsHow to Set Up an Effective Automated Welcome Email Series (with Examples)Set up to automatically resend to contacts who don't open their email feature in Constant ContactMeet Today's Guests: Dave Charest & Kelsi Carter of Constant Contact

Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website look like? What should you be sending to your email list? And how do you know if any of it is even working?David Fischer, Founder and CEO of Solutions for Growth and Constant Contact Community Coach, understands these challenges. For 14 years, he and his team have helped small businesses nationwide elevate their marketing efforts and get real results.David joined Dave Charest on the Be a Marketer podcast to share his insights on how to level up your email marketing using the power of segmentation. Simply put, segmentation means dividing your email list into smaller groups based on specific criteria, like demographics, purchase history, or even engagement levels. This allows you to send more personalized and relevant emails that resonate with each subscriber.“The more targeted and more specific the message is to those people, the more it will resonate with them and the better results you're going to get," David explains.Tune in to learn tactical tips for segmenting your email list, understanding the difference between lists and segments, and sending the right message to the right people at the right time.Additional Resources:Email List SegmentationSegment Your ListsEmail List Segmentation Best Practices

Email in your marketing plan. Have you rolled your eyes and groaned yet? When done well, email has its place. What does well look like? My guest today helps practices use email effectively and she'll share some tips with us. Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. In this episode Carl White and Prerna Malik discuss:Why so many people groan at the term “email marketing”What makes email for a practice effectiveEmail tools she like for private practice owners Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. Constant Contact EmailWe are a fan of Constant Contact for email with our private practice clients. It offers a lot of features, is easy to use, is quite difficult to outgrow, is HIPAA compliant, and is budget friendly.  If this catches your attention and you'd like to sign up, you can do so here. Full disclosure – this is an affiliate link, which means that we'll earn a small commission if you use it. Want to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started. Connect with Prerna MalikWebsite https://contentbistro.com/newsletterInstagram https://www.instagram.com/contentbistro/LinkedIn https://www.linkedin.com/in/prernamalik/ Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged. We discuss the findings of a recent benchmark report on CONVERSION RATES. That's right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies.

https://passionstruck.com/passion-struck-book/—Order a copy of my new book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today! The book was picked by the Next Big Idea Club as a must-read for 2024, the winner of the Business Business Minds Best Book 2024, Non-Fiction Book Awards Gold Medal, and honorable mention Eric Hoffer Grand Prize.In the Passion Struck episode featuring Glenn Cunningham's remarkable story, a key lesson emerges: the significance of embracing ownership and resilience instead of succumbing to victimhood. Glenn's transformation from a tragic accident survivor to a world-renowned athlete illustrates how one can conquer challenges by refusing to be defined as a victim of circumstances.Full show notes and resources can be found here: https://passionstruck.com/3-ways-glenn-cunningham-overcome-adversityIn this episode, you will learn: The power of optimism and determination in overcoming challengesGlenn Cunningham's inspiring journey from tragedy to triumphLessons on rejecting victimhood, harnessing support, and embracing incremental progressPractical actions to apply these lessons in your own lifeThe importance of setting ambitious goals and celebrating small victoriesBuilding a supportive network and leveraging neuroplasticity for personal growthHow to shape your path to triumph by following Glenn Cunningham's principlesSponsorsBrought to you by Indeed. Head to https://www.indeed.com/passionstruck, where you can receive a $75 credit to attract, interview, and hire in one place.Brought to you by Nom Nom: Go Right Now for 50% off your no-risk two week trial at https://trynom.com/passionstruck.Brought to you by Cozy Earth. Cozy Earth provided an exclusive offer for my listeners. 35% off site-wide when you use the code “PASSIONSTRUCK” at https://cozyearth.com/This episode is brought to you by BetterHelp. Give online therapy a try at https://www.betterhelp.com/PASSIONSTRUCK, and get on your way to being your best self.This episode is brought to you By Constant Contact:  Helping the Small Stand Tall. Just go to Constant Contact dot com right now. So get going, and start GROWING your business today with a free trial at Constant Contact dot com.--► For information about advertisers and promo codes, go to:https://passionstruck.com/deals/Unlock Your Best Year Yet: Join The Passion Struck Weekly Challenges!Prepare to embark on a life-changing journey with our weekly Passion Struck challenges. This isn't just a series of tasks; it's a comprehensive quest toward personal fulfillment, growth, and self-discovery. Every week introduces a new challenge, carefully crafted to enhance every aspect of your life.Why Take The 50-Week Challenge?Unearth New Perspectives: Each week unveils new viewpoints, skills to acquire, or untapped strengths.Push Your Boundaries: Embrace challenges that extend your comfort zone and amplify your capabilities.Join a Supportive Community: Connect with a dynamic group of individuals on the same path, offering encouragement, inspiration, and solidarity.Benefit from Expert Guidance: As your mentor, I'll provide insights, support, and professional advice to help you through each challenge.What Awaits You?Diverse Challenges: Addressing physical health, mental sharpness, emotional resilience, and spiritual enrichment.Practical Actions: These are straightforward, achievable steps that easily blend into your daily life.Weekly Encouragement: Newsletters featuring tips, success stories, and encouragement to keep you motivated.Exclusive Resources: Access to unique materials, expert interviews, and tailored advice as a subscriber.Start Your Transformative JourneySigning up is the first step toward a year of growth and self-discovery. Overcome each challenge and become an inspiration to others.How to BeginSubscribe to Our Newsletter: Fill in your details to join the challenge and receive your weekly guide.Initiate with Your First Challenge: Start your adventure with an engaging task delivered to your inbox.Engage with Our Online Community: Exchange experiences and find support in our exclusive group.Embrace a Year of Evolution: Prepare for a year where each week brings you closer to your best self.Catch More of Passion StruckWatch my interview with Emilia Elisabet Lahti On Embracing The Finnish Art Of SISU.Can't miss my episode On Overcoming Quiet Desperation: A Journey To Authentic LivingMy solo episode on How To Live Intentionally With Passion And PerseveranceCatch THE PASSION STRUCK CORE BELIEF SYSTEM IN 30 BULLET POINTSMy solo episode on Become Passion Struck: Ignite Your Inner Drive For SuccessCan't miss my episode with Katie Horwitch On How You Shift The Narrative Of Negative Self-TalkLike this show? Please leave us a review here-- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally!How to Connect with JohnConnect with John on Twitter at @John_RMiles and on Instagram at @john_R_Miles.Subscribe to our main YouTube Channel Here: https://www.youtube.com/c/JohnRMilesSubscribe to our YouTube Clips Channel: https://www.youtube.com/@passionstruckclipsWant to uncover your profound sense of Mattering? I provide my master class with five simple steps to achieving it.Want to hear my best interviews? Check out my starter packs on intentional behavior change, women at the top of their game, longevity and well-being, and overcoming adversity.Learn more about John: https://johnrmiles.com/

https://passionstruck.com/passion-struck-book/—Order a copy of my new book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today! The book was picked by the Next Big Idea Club as a must-read for 2024, the winner of the Business Business Minds Best Book 2024, Non-Fiction Book Awards Gold Medal, and Honorable Mention Eric Hoffer Grand Prize.In this episode of Passion Struck, host Jon R. Miles delves into authenticity, belonging, and mastery with renowned author, coach, and thought leader Homaira Kabir. Homaira shares insights from her transformative book, "Goodbye Perfect," focusing on overcoming toxic patterns like perfectionism and approval-seeking. The conversation emphasizes the importance of self-awareness, building emotional connections, and finding joy in authentic living. Full show notes and resources can be found here:  https://passionstruck.com/homaira-kabir-overcome-the-tyranny-of-perfection/In this episode, you will learn: Recognize patterns that keep you stuck and learn how to break them down.Build a sense of inner security to pursue goals authentically.Understand the importance of self-awareness in personal growth.Find your unique purpose and make a difference in the world.Embrace yourself and life with grace and joy to live a purposeful and passion-struck life.All things Homaira Kabir: https://homairakabir.com/SponsorsBrought to you by Indeed. Head to https://www.indeed.com/passionstruck, where you can receive a $75 credit to attract, interview, and hire in one place.Brought to you by Nom Nom: Go Right Now for 50% off your no-risk two week trial at https://trynom.com/passionstruck.Brought to you by Cozy Earth. Cozy Earth provided an exclusive offer for my listeners. 35% off site-wide when you use the code “PASSIONSTRUCK” at https://cozyearth.com/This episode is brought to you by BetterHelp. Give online therapy a try at https://www.betterhelp.com/PASSIONSTRUCK, and get on your way to being your best self.This episode is brought to you By Constant Contact:  Helping the Small Stand Tall. Just go to Constant Contact dot com right now. So get going, and start GROWING your business today with a free trial at Constant Contact dot com.--► For information about advertisers and promo codes, go to:https://passionstruck.com/deals/Catch More of Passion StruckWatch my interview with Lydia Fenet On Claim Your Confidence And Create Your Best LifeCan't miss my episode with Susan Cain On What Is The Happiness Of Being BittersweetCatch my article on Why You Should Avoid The Trap Of Effortless PerfectionListen to my episode with Thomas Curran On Breaking Free From The Perfection TrapMy solo episode on Why Hustle Culture Is Toxic (And How To Break Free From It)Can't miss my episode with Nathalie Plamondon-Thomas On How To Improve Your Inner Self-ConfidenceLike this show? Please leave us a review here-- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally!How to Connect with JohnConnect with John on Twitter at @John_RMiles and on Instagram at @john_R_Miles.Subscribe to our main YouTube Channel Here: https://www.youtube.com/c/JohnRMilesSubscribe to our YouTube Clips Channel: https://www.youtube.com/@passionstruckclips