Talking TechComms

Modern marketers need to look beyond a static campaign. Gone are the days where brands could push the same message or products over and over again to an entire market. It’s time to consider a more integrated 360-marketing approach that combines PR, direct marketing and digital tactics when promoting themselves to the relevant audiences and creating two-way conversations. That engagement is paramount to the success of any mixed-campaign strategy. In this episode of the Talking TechComms podcast, we spoke to London lorries Alex Rabone, Dan Simpson and Alex Humphries-French to get a deeper understanding of what components should exist within your 360-marketing strategy. Website: www.rlyl.com Twitter: twitter.com/RedLorryComms LinkedIn: linkedin.com/company/red-lorry-yellow-lorry

Taking place every October, cybersecurity awareness month is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity. It was started in 2004 by the USA’s Homeland Security, but has since been adopted by social media and IT security professionals around the world. Awareness months such as this provide an opportunity for brands to engage a wider audience and use the topic as a springboard to boost their social reach. However, they have to be approached in the right way. With so many businesses competing for attention, just posting content for the sake of it isn’t going to have an impact. In the latest episode of the Talking TechComms podcast, we spoke to London lorry Jacob Greenwood to get his insights into how businesses can successfully cut through the noise of Twitter awareness months. Check out what he had to say about formulating the right strategy, providing value for audiences and maintaining long-term momentum. To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

In this episode, London lorries Sam Pudwell and Toni Fagbohun sat down with Philip Iacob to talk about all things related to PR measurement. As anyone who’s worked in PR will know, there’s no all-encompassing tool for measuring PR success. But there are some steps agencies can follow when evaluating a project or campaign. Listen to the full podcast to learn how to accurately quantify PR results as client attitudes continue to evolve. To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

With October already around the corner, many marketing teams are starting to think about their marketing strategy for 2020. In this episode, Errol Jayawardene and Dan Simpson from our London digital team count down their top 8 marketing tools and platforms so you can make the most out of your b2b marketing next year. Google Analytics: https://analytics.google.com/analytics KWFinder: https://kwfinder.com BuzzSumo: https://buzzsumo.com Signal AI: https://www.signal-ai.com Brandwatch: https://www.brandwatch.com Hootsuite: https://hootsuite.com Canva: https://www.canva.com Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator

Social media is an ever evolving and growing component to b2b PR and marketing. In 2019, the call to prove ROI from C-suite members is just as common as it was 5 years ago, though the landscape has changed drastically in that time. Social media and digital marketing professionals are competing in a saturated space like never before so the need to stand out is one on everyone’s mind. B2b social media marketing is now a lot more than posting on platforms, sending out ads and having a sparkling clean online presence. In this episode of Talking TechComms, London lorry Dan Simpson and Boston lorry Jackie Blundell discuss b2b social media marketing in 2019 and look at how things have changed, what the online ecosystem currently looks like and what is still to come. To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

Launching a PR or marketing campaign in the DACH region might seem like a straightforward task, but the truth is it requires a different approach to countries like the UK and USA. There are a range of factors that businesses need to take into account. For example, not only does Germany, Austria and Switzerland speak 3 languages (German, French and Italian), the media landscape is still very print heavy and the region uses some unique social media platforms that businesses may not be familiar with. In the latest edition of our Talking TechComms podcast, we built on our ‘myth-busting PR’ series of blogs by sending London lorry Dan Simpson out to our Belin office to sit down with our director of Germany, Saskia Stolper. As well as providing her insights into the key aspects of running a PR or marketing campaign in DACH, Saskia outlined the key misconceptions that businesses tend to fall foul of when expanding into the region. To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

The Talking TechComms podcast is back! In this episode, we sat down with one of our cyber-security clients, Noble, whos anomaly detection tool powered by deep learning sifts through tonnes of threat data and eases the burden on security analysts. Director of Marketing at Noble, Tala Baadarani, and our very own head of digital, Errol Jayawardene, sat down with our podcast host Sam Pudwell to talk cyber-security marketing and building an enterprise security brand. Find out what they had to say about jargon, transparency to prospective clients and the benefits of working closely with IT teams. To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

A few weeks ago, Campaign made the decision to put Nigel Farage on its front cover. It came with no shock that the publication received heavy backlash, with many critics citing various reasons as to why this was a bad move. Whether you agree with them or not, there’s no denying that Farage’s views are controversial. The aim of the cover was to praise his ‘achievements’ in UK politics and how the industry can learn from his strategy, but does that justify putting him on the cover? We sat down with our director of UK, Hannah Patel, and senior account executive, Antonia Fagbohun, who shared their thoughts on the article, Campaign's stance and good alternatives for the next front cover. To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

The world of enterprise IT PR is a complex, ever-changing environment, with businesses today facing a host of challenges when it come to their PR and marketing efforts. For example, the gap between how businesses want to be perceived, what their customers want, and what journalists want to write about can make it difficult for businesses to know exactly where to focus their PR efforts – particularly with so much competition in the market. What’s more, the growing influence of digital is changing perceptions around PR. It’s now about so much more than just coverage, prompting businesses large and small to focus more on lead generation and education around how their products solve industry pain points rather than just brand awareness. This is linked to the b2b sales cycle, where factors such as third-party validation play a key part in people’s buying decisions. With all this in mind, we sat down with London lorry and client director Emma Davies to talk about all things enterprise IT PR in the latest Talking TechComms podcast. Click the link below to listen to the full podcast and find out how businesses today should be approaching PR and marketing in order to make the most of their investments. To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

In this episode of ‘Talking TechComms’, we sit down with London lorry Alex Humphries-French from our M&A team, to talk about a topic that often doesn’t get the attention it deserves – nutrition at trade shows. Alex offers some top tips that can help trade show attendees stay energised and keep a clear mind throughout those long days on the expo floors. To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

When it comes to blockchain, we know that there’s a huge amount of noise at the moment. In the tech industry and beyond, brands are falling over themselves to talk about how they are using blockchain technology to transform business some kind of business process – even though most of them aren’t actually using blockchain at all, or don’t have a functioning product. The race to establish share of voice is at fever pitch – presenting a real challenge for marketing teams in companies that do have viable blockchain solutions. So, this podcast will focus on uncovering the biggest myths in blockchain PR and marketing, and how brands can cut through the noise to get their voices heard. To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

Whether you’re looking for a long-term retained partnership or something more short-term for a specific project, there’s more to the process of choosing a new PR agency than meets the eye. No matter what their size, businesses tend to come up against a number of common stumbling blocks that make the selection process a tricky one. And it’s an important decision to get right, because entering into a partnership with an ill-fitting agency can result in a lot of time and money being wasted. To avoid disaster, there are a few simple factors to keep in mind throughout the selection process. We sat down with our UK director, Hannah Patel who broke it all down. To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

The emphasis on utilising data to drive results is widely talked about in modern marketing, but it's easy to get overwhelmed when you have so much information coming from all directions. That's why, when identifying marketing KPI's, finding the right sources of data to sit hand in hand is a must. This can be a significant challenge and some of the most frequently used (and misused) sources of data when planning marketing strategies are social media insights. To explore this topic further, London lorry Martin Izzard sat down with Anna Zaikina, the head of social media insights at Digital Media Services (DMS) - a full-service creative agency that provides content creation, localisation and social insights for its clients and has worked with many of the major movie studios.Martin and Anna also explore what insights major film studios use to generate mass interest and how social media plays an important part in movie marketing as a whole. To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

It’s no secret that content creation is playing an increasingly central role in marketing and communications strategies. More and more brands are using content as a way of reaching beyond traditional media relations and engaging different audiences to meet different business needs. But what do brands need to keep in mind when developing content? And how can they get the most out of their investment?In this episode of the Red Lorry Yellow Lorry ‘Talking TechComms’ podcast, London lorry Martin Izzard sat down with content manager Sam Pudwell, to discuss why content is now so essential and offer some advice to help brands make their contact as impactful as possible. To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com. Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

Integrated Systems Europe (ISE) is one of the world’s largest AV and systems integration events on the tradeshow calendar, attracting a host of leading speakers and showcasing the industry’s most advanced technologies. Although many have predicted the ‘death of the tradeshow’ for some time, ISE 2019 was the biggest ever. It was spread across more than 600,000 square feet of space at the RAI in Amsterdam and attracted more than 80,000 visitors, with attendance on the final day topping 20,000 people for the first time in its history. So, what does it take to organise such a large-scale event? How have tradeshows had to adapt over the years? And do they still hold the value they once did? At ISE 2019, we spoke to Michael Blackman – the show’s managing director – to uncover the answers to these questions and more, including why partners can have a vital role to play in improving the attendee experience. To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

At this year’s ISE Show, we’re hosting a panel as part of the AGORA event being run by Mondo Stadia magazine. In preparation, this episode of the TechComms To Do List is a conversation with panellist James Keen from Tripleplay. James is the marketing manager for the IPTV and digital signage provider and we got together to talk about in-stadium video, fan engagement and pies at half time. The panel ‘how technology enhances the fan experience’ is being moderated by London lorry Martin Izzard and takes place on Thursday 7 February as part of the AGORA conference at ISE in Amsterdam. Centred around a hypothetical new sports stadium the session will feature four technology providers talking about the impact that technology has on engaging fans inside sports stadiums. To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms

You don’t have to be an industry expert to know that blockchain is currently one of the hottest technologies around. We spoke to Patrick Degenhardt, head of marketing EMEA at our client ConsenSys. Formed in 2015, ConsenSys is one of the world’s leading blockchain software technology companies. It is an incubator for projects and start-ups using blockchain, working with them to provide tangible, real world results. To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com Twitter: www.twitter.com/RedLorryComms LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry Instagram: www.instagram.com/redlorrycomms