B2B marketers that want to put their brand where the conversations are taking place need to understand how to use social media. That might sound obvious given the dominance of social media today across B2B and B2C audiences, but all social media platforms are not created alike. LinkedIn is the first platform that comes to mind when most people think about B2B social media, but video content on TikTok has broad appeal. There might also be less noise for your B2B offer on Facebook. You can't forget about Twitter either. On this episode of the B2B Nation podcast, we're joined by Cat Anderson, head of marketing EMEA at Sprout Social, to talk about why social media remains such a challenge for so many B2B organizations. RELATED EPISODE: Which B2C Tactics Will Help Improve Your B2B Marketing? Among the topics we're going to cover are how to choose the right platforms for your social media efforts, the right KPIs to help track performance, and Cat's thoughts on marketing in a down economy. Episode Guide 2:45: Why do B2B organizations struggle with their social media strategy? 6:25: What's the relationship between company size and social media strategy? 9:39: Which social media platform is right for your brand? 13:35: What are the most important KPIs to consider in your B2B social media? 16:00: How does social media fit into marketing's plans when the economy slows? 18:43: What is Cat's favorite tool?
Each episode of Reorg's weekly EMEA Core Credit podcast series features detailed discussion on issues and companies across the credit lifecycle. This week's podcast includes discussion of: - A summary of high-yield and loan credits with maturities in 2023, as a challenging primary market makes refinancing difficult. - The latest news on German real estate company Adler Real Estate. - An overview of Danish industrial engineering group Norican and the refinancing prospects of its €340 million senior secured notes due in May 2023. - Increased value leakage risks for lenders where a senior facilities agreement has a so-called Available Amount basket, with no annual excess cash flow sweep, and why bondholders also need to be concerned about this. Reorg is always looking for feedback to help us improve the podcast experience! Please take a moment to complete the short survey in the link below and let us know how we're doing. https://www.research.net/r/Reorg_podcast_survey If you are not a Reorg subscriber, request access here: go.reorg-research.com/Podcast-Trial.
Mario Ciccarelli, Vice President EMEA, Cyber Risk Practice di Kroll, e Luca Casareto, Vice President, Cyber Risk di Kroll, discutono con Giulio Coraggio, avvocato responsabile del dipartimento di Intellectual Property & Technology dello Studio Legale DLA Piper, di come gli attacchi ransomware stanno diventando sempre più sofisticati, delle mancanze di sicurezza riscontrate più di frequente nelle aziende e della strategia migliore per prevenire e reagire ad un attacco ransomware, anche collaborando con i consulenti legali.Sul medesimo argomento, è possibile leggere l'articolo "Come gestire un data breach da attacco ransomware".***Diritto al Digitale è gestito dai professionisti del dipartimento di Intellectual Property & Technology dello studio legale DLA Piper (https://www.dlapiper.com).Potete seguirci sul nostro blog (http://dirittoaldigitale.com/) e su LinkedIn (https://www.linkedin.com/company/dirittoaldigitale/). Il coordinatore del dipartimento è l'Avv. Giulio Coraggio (https://www.dlapiper.com/it/italy/people/c/coraggio-giulio/) che potete seguire anche su LinkedIn (https://www.linkedin.com/in/giulio-coraggio/).
Financial technology and business services company Fexco and digital services company, TEKenable have announced a strategic partnership to transform customers' digital experience, invest in new services and create 75 new jobs as a result of this partnership by 2025. The Fexco Managed Services and TEKenable partnership will see both organisations co-invest in Microsoft Dynamics 365 Products and Salesforce Cloud Solutions and Services aimed at improving their collective customers end-to-end experience across both Irish and UK markets. This partnership combines TEKenable's experience in providing Microsoft Dynamics 365 consultancy, development, and support services to their customers, with Fexco's experience of premium operational delivery, customer management and process optimisation experts. This partnership will also see the creation of 75 new jobs by 2025, with roles created within Digital Customer Experience, Predictive Customer Behaviour Analysis, and Automation & Operational Efficiency services. Martin Ryan, Managing Director of Fexco Managed Services & Advisory Services, “This partnership will help us build on our collective strengths, and deliver the perfect blend of premium operational expertise, support, and resources to maximise the potential of Microsoft Dynamics 365 in improving our customers' digital end to end experience. This will see us and TEKenable collaborate across multiple sectors and reinforce our position as trusted advisors who deliver transformative services for our clients.” Nick Connors, Managing Director, TEKenable “This partnership will see us work with Fexco Managed Services to bring solutions, products and services offerings that will fundamentally change the end-to-end experience of both our customers, and their customers,” said Nick Connors, Group Managing Director, TEKenable. “We predict that we will see growth from a combination of existing and new clients over the coming three years.” TEKenable was founded in 2002 by Nick Connors and Peter Rose is an innovative technology company focused on delivering digital services through Low Code platforms to medium and large-scale enterprises in Ireland, UK and EMEA. See more stories here.
Simon Blunn is SVP and General Manager for the EMEA region at WalkMe, a pioneer of the digital adoption sector. In a nutshell, digital adoption is the process of helping businesses make sure people – both staff and customers – are actually using any new technologies those businesses have embraced as part of their digital transformations. Simon is also a veteran of the enterprise IT industry more broadly, whose career has encompassed stints at the likes of HP and Cisco. Simon joins me on Tech Talks Daily to talk about what digital adoption is, why it's important to businesses, and how businesses can achieve true digital adoption. He also talks about WalkMe's recently-released Digital Adoption For Dummies guidebook. We discuss the centrality of digital adoption. Simon shares his belief that although digital transformation is essential to businesses in all industries, the technologies embraced during these businesses' digital transformations must be used and understood – this often isn't the case! Replacing legacy technologies with swanky new software may actually make things more confusing for businesses' staff, worsening their digital experience and driving down productivity. In short, achieving digital adoption is central to successful digital transformation. Simon also shares his view, if businesses want to retain and attract talent, an IT team that ensures a fuss-free digital experience is paramount. The pandemic-induced increase in home working means many staff are less concerned about whether their office has a coffee machine, and more concerned about whether they can easily use the applications and software necessary to do their jobs.
Join us for Infralogic's latest Crossroads Podcast, on which research managers Alexander MacLeod and Giulio Comellini discuss our 1H22 Rankings report. The team breaks down the latest investment trends across the infrastructure, power, and energy sectors, including the market outlook for the next months. The episode underlines the privately funded markets' signs of a slowdown in the second quarter, after a robust first quarter and an all-time record year in 2021.In the second part of the episode, EMEA deputy editor Stefano Berra examines “the Italy case,” given the European country's activity spike led by some mega transactions in transport and fibre sector. The podcast highlights key trends and future developments in the Italian market ahead of the September election.
Programme Identifier de nouveaux contacts, enrichir son réseau et soigner sa communication font également partie du job de chef d'entreprise. La notion de réseau est loin d'être nouvelle, et les outils (notamment digitaux) sont aujourd'hui pléthoriques : mais entre les paradigmes et les idées reçues, au gré des conseils divers et variés que l'on peut trouver sur internet, difficile de s'y retrouver... C'est pour cela que notre expert du sujet, Matthieu Maloux, va aborder avec nous les aspects clés de la création, du développement et de l'utilisation de son réseau afin qu'il soit pertinent et utile. Durant 45 min, Matthieu nous parlera de son expérience et nous donnera les clés pour développer et optimiser son réseau dans l'environnement professionnel. Les grandes lignes de cette réflexion : ► Créer son réseau / identifier ses réseaux existants et pertinents ► Comment entretenir son réseau et éviter de tomber dans la simple "accumulation de contacts". ► Comment utiliser son réseau sans en abuser. Comment l'activer de manière pertinente et efficace pour atteindre ses objectifs. ► Et tous les conseils et retours d'expérience que Matthieu aura à nous transmettre sur le sujet ! Speaker ► Matthieu Maloux Diplômé en 2005 de NEOMA BS, Matthieu a commencé sa carrière en tant que commercial Grands Comptes chez Dell avant de se lancer dans l'entrepreneuriat en créant 3 sociétés en l'espace de 12 ans. Déjà confronté à l'importance du réseau de par ses fonctions commerciales et de dirigeant, il rejoint FrenchFounders en 2019 pour développer l'activité B2B de ce réseau international. FrenchFounders est un réseau business dédié aux dirigeants et entrepreneurs francophones dans le monde entier. Fondé par 2 Français à New York en 2014, le club compte plus de 4000 membres principalement en Amérique du Nord, EMEA et APAC. Son rôle est d'aider ses membres à rencontrer les bonnes personnes pour les aider à faire face à leurs enjeux, dans un climat de confiance et de partage.
Sourcing Candidates on Reddit Reddit is one of the world's most popular websites with millions of visitors every day, and yet its comment based interface has proven to be a puzzle for most recruiters who might have found it too intimidating a place to source candidates. This is a shame as the demographic on reddit skews towards tech and engineering, some of the most in-demand skills in the current market place. We need to get better at this, so today's Brainfood Live is going to be about how we get to grips with this platform and mine the gold that is right there at our fingertips - What is Reddit? - How to understand the information architecture - How to search for subreddits - X-ray vs in-platform search - Identifying candidates on Reddit - Messaging etiquette - Advertising options - Building social capital - Following and being Followed All this and more with Erin Mathew, Senior Tech Talent Sourcer, (PayPal) & Wim Dammans Recruiter (TenneT) Episode 166 is supported by our buddies Join Talent Join Talent is EMEA's fastest growing embedded talent solution provider. We deliver a market-leading and super-agile boutique Project RPO solution for scaling businesses - supporting with hiring demand in tech, product, digital, design, commercial/GTM & corporate vacancies. If you're a recruiter looking to join a rocketship - you should Join Talent
This week, Lee Hardman, Currency Analyst, and Reza Nasehi, Vice President of the Japanese Client Sales Group for EMEA in London, discuss the main triggers for the USDs bounce back over the past week, and whether it is likely to extend further into the week ahead. Reza and Lee will also discuss if the flare up in geopolitical tensions between the US and China over Taiwan will have any implications for FX markets. Disclaimer: www.mufgresearch.com (PDF)
Please note, this episode discusses genocide and lived experiences under the Saddam Hussein regime that listeners may find distressing. In the latest episode of Edelman Editions and our Powered by GWEN series, Katy Evans, Group Client Director, Global and EMEA, caught up with Taban Shoresh, a British aid worker, women's rights activist and founder of non-profit organisation: The Lotus Flower. Taban is also a Kurdish genocide survivor from the Saddam Hussein regime. In this episode, Taban discusses her experience of growing up in the 1980's under Saddam Hussein's regime and how she founded The Lotus Flower, a non-profit organisation that provide women and girls impacted by conflict and displacement with the tools and opportunities they need to rebuild their lives.
Tune in each Wednesday at 1PM on Twitch, Youtube and Facebook for your weekly competitive Valorant news as hosts DarfMike, NaoriMizuki, Paulsible take you through the events, the news and everything else surrounding the Valorant competitive scene. Available on Spotify, Apple Podcasts, Google Play and TuneIn!Follow Nerd Street on social media!Instagram: https://bit.ly/2vVHWBgTwitter: https://bit.ly/2UBBqYJFacebook: https://bit.ly/2JhRmtRCheck out our websites!Nerd Street Gamers: https://nerdstreet.com/Localhost: https://www.localhost.gg/Lobby: https://www.lobby.gg/Nerd Street Gamers is North America's leading amateur esports pipeline. Working to lower the barrier of entry to compete in esports. Nerd Street Gamers operates with integrity, confidence, and inclusiveness. We believe in building community in the industry while creating a better future for the esports community. To learn more or compete visit Nerdstgamers.com! -- Watch live at https://www.twitch.tv/nerdstreet
Colin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media. Hot Topics of this Episode Include: - The biggest struggles that companies are facing today when it comes to social media governance (both in regulated and non-regulated industries) - How marketing, legal and compliance teams can come together to create a safe and practical social media policy - How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help - Colin's biggest lesson learned post-recovery after he had to hit the big red button to stop all social media
Megan Horneman, Chief Investment Officer at Verdence Capital Advisors, discusses the economy, markets, and inflation. Mick Mulroy, co-founder of the Lobo Institute and Former Deputy Assistant Secretary of Defense for the Middle East serving under James Mattis as well as a retired CIA officer and US Marine, discusses Nancy Pelosi's trip to Taiwan and the US strike in Afghanistan that killed an Al-Qaeda leader. Sri Natarajan, Senior Reporter with Bloomberg News, discusses his Big Take story on Goldman Sachs allegedly trying to tarnish two former employees' reputations. Rhett Buttle, Founder and Principal at Public Private Strategies, joins the show to discuss the CHIPS act and the Biden administration's challenges and strategies in 2022. Nick Stadtmiller, Director: Emerging Markets at Medley Global Advisors, discusses EMEA and emerging markets. Hosted by Paul Sweeney and Matt Miller.See omnystudio.com/listener for privacy information.
Each episode of Reorg's weekly EMEA Core Credit podcast series features detailed discussion on issues and companies across the credit lifecycle. This week's podcast includes discussion of: - The short-dated bonds of U.K. car manufacturer Jaguar Land Rover, and why they are considered attractive. - U.K-based hosting and management platform Houst's restructuring, which was the first successful use of a restructuring plan by a middle market company outside an administration. - The covenants in European leveraged loans and high yield bonds that have shaped up during the first half of 2022. - The latest developments in the European primary market, which have signaled an improvement in market conditions. If you are not a Reorg subscriber, request access here: go.reorg-research.com/Podcast-Trial.
We were pleased to introduce Top 50 Thinker Dorie Clark to the EMEA Recruitment podcast. “Begin to take the steps to feel okay about running our own race.” In this episode, Dorie takes listeners back to the world pre-pandemic, detailing how the previous networking events were ineffective and the challenges of networking experienced at these organized events. Instead, she offers tips and advice on how to network effectively, emphasizing how using the correct event management techniques can help you leverage your relationships with like-minded people. Speaking with Paul Toms, our Founder, Dorie speaks about her latest book The Long Game, a business book which champions the need to think ahead to reach both personal and professional goals. She explains that short-term thinking is a good strategy to an extent, but it is not the long-term solution. A key focus within the episode is the importance of long-term thinking. “Yes, identify the goals, yes, get as clear on them as possible, and then work backwards.” Another topic that is touched on is the executive coaching Dorie provides to people within the business world. She explains that, especially in the world of social media, if it seems like other people are getting there faster, it can cause self-doubt. To counteract this, Dorie suggests people stick to their plans and realize that most success comes from hard-work, repetition and patience. Close to the end of the episode, we find out that Dorie has started to fulfil her ten-year stretch goal of learning how to write musicals. She has successfully completed one musical, giving Paul a synopsis, with multiple others in the pipelines. Her overarching goal is to write a musical that will eventually be produced on Broadway! If you're looking for a particular part of the episode, please use these timestamps: 01:07: The last thing that made Dorie smile02:43: Networking post-COVID06:30: Leading your own life 09:55: How to focus on the key things 13:42: Learning self-discipline 15:28: Finding the drive to write 18:40: The value of vision boards24:15: Moving away from short-term thinking30:05: Becoming an authentic version of yourself 34:45: How to improve your listening skills38:55: Progressing on long-term career goals42:00: The next step for Dorie 44:10: Working on a musical 45:44: How to reach out to Dorie 46:20: Travelling to Europe If you are interested in contacting Dorie or finding out more about her books, you can do so via her website: https://dorieclark.com/ We are proud to bring you the EMEA Recruitment podcast in partnership with Operation Smile. We are raising vital funds for Operation Smile volunteers to deliver life-changing surgery to children and adults with cleft lip and palate. If you would like to support this cause, please visit: emearecruitment.com/operation-smile The EMEA Recruitment podcast is hosted by Paul Toms and Rose Jinks. Learn more about our specialist professional services recruitment on our website: https://www.emearecruitment.com/ You can also keep up to date with us on LinkedIn: https://www.linkedin.com/company/emea-recruitment-limited/ To connect with Paul, visit his LinkedIn profile: https://www.linkedin.com/in/paultoms/ Or follow him on Twitter: https://twitter.com/paul_toms To share your feedback on the EMEA Recruitment podcast, please contact Rose: firstname.lastname@example.org #emearecruitment #emearecruitmentpodcast #dorieclark #paultoms #operationsmile #thelonggame #recruitment
Lee Hardman, Currency Analyst, and Michael Owen, MUFG's Head of Global Client desk for EMEA in London, discuss the recent correction lower for the USD. Has the USD reached a bearish turning point? Disclaimer: www.mufgresearch.com (PDF)
A long history at SAP Today German software company SAP SE celebrated the 25th anniversary of its Irish operation. To mark the occasion, Clas Neumann, Global Head of the SAP Labs Network joined Liam Ryan, Managing Director, SAP Ireland in welcoming Minister of State Hildegarde Naughton and IDA Ireland to its Galway office. Minister of State Hildegarde Naughton said: “I'm hugely impressed with the achievements of SAP since they located in Ireland 25 years ago. SAP makes a significant contribution to the local economy both here in Galway and in Dublin. I would like thank SAP for their continued commitment to Ireland and to wish the team well for many more years to come.” Diversity wins A long-standing commitment to ongoing innovation has seen SAP Ireland transform from its origins as a 30-strong company based on the single floor of an office in East Point Business Park, Dublin. The company, which expanded to Ireland in 1997, is now an Irish powerhouse, employing 2,300 people in over 55 lines of business in both Dublin and Galway. It has a multicultural workforce with employees hailing from all four corners of the world, from almost 60 countries and speaking 47 languages. At SAP Ireland, they believe a truly diverse organisation is an inclusive organisation, one that harnesses and celebrates the power of diversity. One of SAP's flagship diversity programs, Autism at Work, which supports autistic and neurodivergent employees and fosters their unique talents, was launched in SAP Ireland in 2013 and has seen huge success over them years. A range of services SAP's teams in both Dublin and Galway are responsible for the delivery of services and support for its EMEA and Americas customer base and the company is engaged in Research & Development for planning and analytics on the SAP Business Technology Platform. SAP also offers a variety of careers in sales, partner services, financial shared Services, cloud services, technical writing, e-learning, translations, and license auditing. Liam Ryan, Managing Director, SAP Labs Ireland, said: “On the occasion of SAP celebrating 25 years in Ireland I would like to thank the Ireland Leadership team and all SAP Ireland employees in Dublin and Galway for their expertise, flexibility, motivation and exceptional customer focus. Over the past 25 years we have helped guide customers and partners on their transformation journeys and as SAP celebrates its 50th anniversary globally we look forward to helping even more customers run better and improving people's lives. “ 25 years and into the future SAP is supported by IDA Ireland; Martin Shanahan, CEO, IDA Ireland, said: “I want to congratulate SAP on this really important milestone of 25 years in Ireland. SAP has played an important role in the development of Ireland's tech ecosystem. As one of Ireland's largest and most-established tech companies, SAP's investment in Ireland over the years and ongoing education initiatives have greatly enhanced our reputation as a tech hub in Europe. I wish Liam and the entire team continued success” In 2022, SAP has been named as one of LinkedIn's 25 Best Workplaces in Ireland. SAP in Ireland has recently embarked on a Pledge to Flexible hybrid working model which has transformed its offices in both Dublin and Galway to create a new ‘flex work' environment. These new inspiring office designs are tailored for communication, collaboration, community and focused work, enabling employees to find the right space for every task. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to f...
Global shareholder activism has returned to pre-pandemic levels, with significant activity happening behind the scenes in 2022. This podcast reflects on global trends and strategies for boards and management, covering market volatility, high interest rate environment, ESG proposals, M&A deals, special purpose vehicle structuring, defense preparedness and more. J.P. Morgan experts lead this discussion: David Freedman, Global Head of Shareholder Engagement and M&A Capital Markets; Alfredo Porretti, Head of Shareholder Engagement and M&A Capital Markets for North America; and Darren Novak, Head of Shareholder Engagement and M&A Capital Markets for EMEA. This episode was recorded on July 22, 2022. This material was prepared by certain personnel of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide and not the firm's research department. It is for informational purposes only, is not intended as an offer or solicitation for the purchase, sale or tender of any financial instrument and does not constitute a commitment, undertaking, offer or solicitation by any JPMorgan Chase entity to extend or arrange credit or to provide any other products or services to any person or entity. © 2022 JPMorgan Chase & Company. All rights reserved.
Listen to a new episode of Your Next Stop recorded live on Fireside with host Juliet Hahn featuring Noah McNeely and Teresa "Tee" Guastella. Noah McNeely is a seasoned expert in product development, particularly in the fields of mechanical engineering, industrial design, and manufacturing. Noah has spent two decades helping inventor-entrepreneurs and startups develop their products and launch their businesses. There is a good chance that you have encountered one of the products that Noah has helped bring to life. He is a named inventor on several patents, and multiple products designed by Noah have won national design awards. In 2015, Noah created Product QuickStart to provide inventor-entrepreneurs with top-notch product development services in a lean, streamlined way. Through Product QuickStart, Noah offers consultations, design, engineering, prototyping, and manufacturing coordination services. Aside from helping entrepreneurs bring their products into the world, Noah is also a devoted husband and father of three. Additionally, he serves on the advisory board of the Woodruff School of Mechanical Engineering at Georgia Tech. Teresa "Tee" Guastella's background is in experiential space and product design, global start-ups, marketing, business development, innovation, live events and conferences, account development, strategy/ideation, and hospitality. She has a clear perspective and understanding of worldwide marketing cultures through my vast experience in EMEA and North America. This experience helps understand the importance of offering a clear message with intention and purpose for the goal(s). Tee is the CEO of Studio Calathea, a company that offers sustainable products that solve problems within several market segments such as outdoor lifestyle, humanitarian aid, outdoor design, backpacking, garden and patio, camping, decor, and much more. Follow Noah and Tee on LinkedIn. --------------- Sponsors Today's episode is sponsored by: Picked Cherries‘ social podcasting app is the destination for the best podcast listening experience for all listeners. Download the app for FREE on Google Play and the App Store. Share podcasts like never before with Picked Cherries. Learn more at PickedCherries.com. Find Us Online! Fireside: Juliet Hahn Instagram: @iamjuliethahn LinkedIn: Juliet Hahn FB: Juliet Hahn Clubhouse: @iamjuliethahn YouTube: Juliet Hahn Twitter: @iamjuliethahn
From virtual-appointments, to artificial intelligence, to data management and fighting cyber-attacks, Dell's Arshad Farhad helps healthcare providers to see how technology can support their work.Arshad is Dell Technology's Chief Technology Officer in Healthcare and Life Sciences for Europe, Middle East and Africa. He's also working towards his doctorate in Federated Learning for AI (using ML and Data Science) to improve patient care using wearable and Internet of Medical Things sensors.In this episode, Arshad tells Gareth why technology is the future of healthcare and how medicine can be more effective if it is data-driven.Why Arshad is passionate about healthcare and technology (2.05)Arshad's PHD journey and challenges (3.17)Healthcare in the next 5 to 10 years (4.35)Ethical dilemmas (8.35)Robotic surgery (9.53)Wearable technology in healthcare (11.30)How does the UK healthcare technology compare to other countries (15.41)The last 12 months in healthcare technology (19.17)Smart hospitals (21.00)What problems is the healthcare sector facing (22.28)How Dell is helping to address these challenges (25.09)Edge-based healthcare (25.40)AI healthcare (26.50)Data management (27.15)Data security (29.52)Cloud technology (31.30)Arshad's role as Chief Technology Officer (33.27)What Arshad believes makes a good leader (36.27)Leadership in the pandemic (37.34)Who inspires Arshad (38.27)
Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. _________________ Shahin chats with Paul Gibson, Vice President International at Demandbase about how to recession-proof your marketing strategy with ABM and ABX. Paul is passionate about helping businesses harness the power of technology. With over 15 years in the digital martech space and a proven track record of entering a new region, building teams, exceeding goals and delivering strong revenue growth. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go to market strategy, and build a world class team. Prior to Demandbase, Paul held roles at Microsoft, AgilOne, StrongMail Systems and several other martech companies. _________________ For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email email@example.com
Rui Pedro Silva, former CIO at ERIKS and current VP Digital & Sales Tech Global Platforms at Adidas, chats with Abhishek Lahoti, Sapphire's VP of Business Development in EMEA in this in-depth discussion about what start-ups need to know when trying to sell to an Enterprise in the European market. Rui's first-hand experience at ERIKS, a large industrial company based in the Netherlands, helps shed a light on how large companies differ from their American counterparts. From the end of PoCs to multi-lingual, multi-national scale to privacy and security, this conversation walks through the essentials of successful Enterprise selling in Europe, straight from the buyer's mouth. Love the show? Subscribe, rate, review, and share! SapphireVentures.com
Each episode of Reorg's weekly EMEA Core Credit podcast series features detailed discussion on issues and companies across the credit lifecycle. This week's podcast includes discussion of: - The restructuring of Scandinavian Airlines, or SAS, which has filed for Chapter 11. - Ukrainian oil and gas company Naftogaz and the state's sovereign debt situation. - The latest developments in the European primary market and investors expectations after the summer. If you are not a Reorg subscriber, request access here: go.reorg-research.com/Podcast-Trial.
In this episode of Phishy Business, we take a look at cyber crisis exercises and insider threats. Our special guest is Lisa Forte, an expert on running cyber crisis exercises and training high-risk staff on insider threats and social engineering, who was named one of the top 30 female cybersecurity leaders by SC Magazine. Lisa works hard to simulate cybersecurity disasters for organizations in order to train them in how to deal with real-world cyberattacks. Lisa shares her insights on cyber crisis exercises and preparing organizations on how to handle cyberattacks as well as how to prevent insider threats. In ‘Actors, tabletop exercises, and insider threats' we discuss: The fact that 70% of organizations in EMEA do not have a plan for dealing with insider threats despite it being a growing risk. How insider threats can be both accidental and malicious, different ways to look at the term “insider threat”, and some of the factors that may play into people becoming insider threats. How to balance fear and empowerment to get every employee to care personally about an organization's cybersecurity, and how cybersecurity needs to be marketed internally to people across the organization. Some of the creative ways to use role-playing and acting in cyber crisis exercises to make simulations as real as possible, which is key to educating teams in dealing with cyberattacks. Top tips for getting started with a plan to deal with insider threats and cyberattacks and the importance of explaining to key personnel that just having backups really is not a solid plan for dealing with today's threats. The importance of a happy workforce, properly and legally monitoring for insider threats, and tech-for-good and cybersecurity-for-good initiatives. Why CISOs might benefit from rock climbing About Phishy Business Fed up with the same old cybersecurity stories? Come with us on a journey that explores the lesser-known side. Whether it's social engineering, taking criminals to court or the journalists hunting down hackers — our new podcast series, Phishy Business, looks for new ways to think about cybersecurity. Mimecast's very own Brian Pinnock and Alice Jeffery are joined by guests from a range of unique security specialisms. Each episode explores tales of risk, reward and just a dash of ridiculousness to learn how we can all improve in the fight to stay safe. For more tales of risk, reward and ridiculousness, subscribe to Phishy Business on iTunes, Spotify, Anchor or wherever you get your podcasts. www.mimecast.com
Recently, I was kindly invited to Meta HQ to meet with Instagram and talk about the need to take a break. I was joined by the brilliant Tara Hopkins, Head of Public Policy at Instagram, Nigel Clarke, Cbeebies presenter, and Zoe Baille, deputy CEO of The Mix. In this podcast episode, we discuss Instagram's new supervision tools and how we can make better use of our time. If you have any questions or comments, please do get in touch, firstname.lastname@example.org. About the episode's guests Tara Hopkins: Tara is the Head of Public Policy, EMEA, at Instagram, overseeing government policy, legislation and regulation for the platform. She previously managed EU public affairs for the NSPCC. Nigel Clarke: Cbeebies presenter Nigel is father to two teenage children. He is also host of the Dadvengers blog and recently launched podcast, a community designed to support fatherhood. Zoe Bailie: Zoe is the deputy CEO/Chief Development Officer of The Mix, the UK's leading digital support charity for under 25s and Governor at a school in Hackney, London. She is passionate about co-producing services with young people and using digital as a force for good, especially to support young people's mental wellbeing. Podcast Show Notes We're always thinking about how we can help keep Instagram a safe and positive experience for teens, which includes helping protect them from unwanted contact, and making sure they feel good about the time they spend on the app. We have a team of 40,000 dedicated to safety on Facebook and Instagram and work closely with expert partners including The Mix and Parentzone to develop our policies. Under 18s are automatically defaulted into a private account when they sign up, and adults can't message under 18s who don't follow them. We've also developed anti-bullying features like Hidden Words, which filters abusive comments and messages so you never have to see them, and comment warnings to encourage people to think twice before posting something that could be hurtful. We launched Take A Break, to empower people to make informed decisions about how they're spending their time. If someone has been scrolling for an extended period, they will be notified to take a break from Instagram and suggest that they set reminders to take more breaks in the future, as well as sharing expert-backed tips to help them reflect and reset. Early test results show that once teens set the reminders, more than 90% of them keep them on. And most recently, we launched our new parental supervision tools, giving parents and teens more control over their experience on our app. The tools allow parents to: Initiate supervision of their teen's account Set daily limits for how long their teen can spend on Instagram Schedule breaks for specific times See who their teen follows and who follows them See more information when their teen shares they've reported something Instagram's NEW Supervision Tools As well as focusing on removing harmful content and preventing negative experiences, Instagram also believe it's important to try and encourage positive ones and has developed several features designed to promote positivity: Comment warnings: Instagram uses AI to identify comments that could be hurtful, and encourage people to rethink before posting it. Research from the company found that in a given week, these warnings were shown about a million times per day on average. About 50% of the time after seeing these warnings, the comment was edited or deleted by the user. Pinned Comments: This feature allows you to choose a positive comment under your post and ‘pin it' so it stays at the top of your comment thread, setting the tone for others to follow. Hiding like counts: Everyone on Instagram now has the option to hide like counts on posts in their Feed, and on their own posts. This way people can focus on sharing what they love, rather than how many likes they get. Read more here. For those who do encounter negativity on social media, The Mix is the UK's leading digital charity for under 25s and can provide resources to both teens and parents alike on navigating trolls, cyberbullying and more. Email us at email@example.com Follow us on Instagram @mybabainsta and @mybabagram What is My Baba? My Baba provides the daily scoop on family, food and lifestyle - we're not just experts at all things parenting. Visit mybaba.com The Content on this podcast is provided by My Baba and represents our sole opinions and views. For more information on our terms and conditions please refer to the website: https://www.mybaba.com/terms-conditions/
Domenico Azzarello, EMEA Regional Managing Partner based in Paris, was introduced and pre-destined to an international life in consulting thanks to his consultant parents. Born in Milan, his career has spanned the globe with stops in various cities including Chicago, San Francisco, and Paris where he now leads our fast-growing business in the European, Middle Eastern, and African regions. On this episode, Domenico shares his consulting journey, including how he advanced within the industry to join Bain as an established consultant, and how he helped develop our Telecommunications practice. He also sheds light on EMEA's business priorities as we continue to grow in this region. In this episode we discuss: Domenico's early introduction to consulting His part in growing Bain's Telecom practice His time leading the Paris office How he became EMEA Regional Managing Partner EMEA's business priorities How EMEA is incorporating ESG into their business We'd love to hear from you. If you liked this episode or have any feedback to share, let us know by completing the form on atbain.com/btbfeedback.
The USD has corrected lower over the past week alongside lower US yields and a rebound in global equity markets. Lee Hardman, Currency Analyst, and Simon Mayes, Director of MUFG's Global Customer Marketing Group for EMEA in London, discuss whether the best days are over for the USD rally ahead of next week's FOMC meeting. They also look at implications for the EUR from this week's ECB's policy update. Disclaimer: www.mufgresearch.com (PDF)
Kathleen Saxton BioManaging Director, EMEA Advisory & Global SearchKathleen Saxton is a Managing Director at MediaLink, who leads the firm's operations in EMEA. An industry veteran with 25+ years of experience in sales, marketing, media and executive search, her remit is wide-ranging and spans business growth, agency selection, talent advisory and strategic consulting. Saxton joined MediaLink in 2020 from The Lighthouse, a talent advisory firm she founded in 2009 to provide executive talent and counsel to companies across the marketing landscape. Prior to founding The Lighthouse, Saxton held commercial leadership positions spanning organisations including Sky Television, Global Radio and Bauer and later held board positions within Omnicom, Publicis and Virgin. She is also the co-founder of Advertising Week Europe. Kathleen is a qualified and practicing psychotherapist and co-founder of Psyched Global, and as such applies psychology to all elements of her work. She is the Chair of the Ambassador Platform, sits on the board of NSPCC Childline and is an active member of WACL, the British Association for Counselling & Psychotherapy (BACP), and the UK Council for Psychotherapy (UKCP). She is also a regular industry speaker and a mentor for the UK government's Speakers For Schools program.
Get ur slugs out because Sliggy a guest host for this week's episode of VALORANTING. We break down everyhing that's happened masters including Riot's poor seeding system, XSET and DRX Choking, Leviatan's valiant fight and the potential for PRX to boom everyone. We also talk to G2 Gozen's head coach Carcass about how to run the best Game Changers team in EMEA. Tune into VALORANTING every Tuesday at 11:00 AM PT / 20:00 CEST on Twitch
Last year, GBTA released our flagship report—the Business Travel Index or BTI—in partnership with HRS. The BTI estimates business travel spend around the world and forecasts spending five years into the future. With a new BTI set for release at the GBTA Convention in August 2022, and a VUCA (Volatility, Uncertainty, Complexity and Ambiguity) world that brought some more unforeseeable events that happened since, we wanted to reflect back on last year's release and examine where the industry stands today and discuss some of the key trends and issues that will likely drive the updated forecast. Join Jason Long, SVP Global Business Development for HRS and Chris Ely, research director for GBTA for an insightful podcast discussion on business travel spend, sustainability, pricing, staffing, and recovery in Europe and around the globe.
From geopolitical tensions, surging gas prices and energy shortages, how are major companies dealing with the energy transition? In the latest episode of Exchanges at Goldman Sachs, Giulia Chierchia, Executive Vice President of Strategy, Sustainability & Ventures at bp, and Michele Della Vigna, head of Natural Resources Research in EMEA for Goldman Sachs Research, discuss the impact of geopolitical tensions on global energy supplies and how major corporations are navigating the energy transition.
Each episode of Reorg's weekly EMEA Core Credit podcast series features detailed discussion on issues and companies across the credit lifecycle. This week's podcast includes discussion of: - Belgian manufacturer of bathroom products Ideal Standard, which has seen its bonds fall steeply since Russia's invasion of Ukraine; - Ukrainian oil and gas company Naftogaz and the state's sovereign debt situation. - The latest developments in the European the CLO market. If you are not a Reorg subscriber, request access here: go.reorg-research.com/Podcast-Trial.
Los desayunos de Capital con Igor Romero, Solutions Principal de Medallia para EMEA. En Digital Business hacemos balance del Iphone que cumple este mes 15 años con Pedro Aznar, Director de Applesfera. También hablamos de perspectivas de los criptoactivos... ¿En momentos de caída y alta volatilidad es bueno para entrar?. Lo analizamos con Alberto Gordo, CIO & Partner de Protein Capital y con Ana Elliot, directora de Desarrollo de Negocio de Coinmotion. Y además entrevistamos a Ángel Alonso, CMO DE PECUNPAY y a Eduardo Prieto, Director General de Visa en España.
On behalf of the Accounting Influencers Broadcast Network (AIBN), this is the "Success in Accounting" show, going live every Monday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this episode 3 of the brand new Success in Accounting podcast, we hear more live interviews from the recent International Accounting Forum and Awards 2022 which took place in London recently. AIBN were the official knowledge and broadcast partners of the event which featured the great and the good in the world of accounting networks, associations, alliances, institutes and professional bodies. Also present are representatives from large accounting firms (including top 4) and prestigious software/fintech vendors to the profession. https://arena-international.com/iaf/ (https://arena-international.com/iaf/) Guests interviewed by Rob Brown on this show are: Phil Chalmers, Partner Manager at Xledger: https://www.linkedin.com/in/cloudfinancesoftware-philchalmers/ (https://www.linkedin.com/in/cloudfinancesoftware-philchalmers/) Emma Crawford-Falekaono, Head of EMEA at Ignition https://www.linkedin.com/in/emma-cf/ (https://www.linkedin.com/in/emma-cf/) Glenn Collins, Head of Policy, Technical and Strategic Engagement at ACCA https://www.linkedin.com/in/glenn-collins-39495720/ (https://www.linkedin.com/in/glenn-collins-39495720/) Enjoy the live buzz of the event! If you'd like to book for 2023, the date is 29 June. ◣━━━━━━━━━━━━━━━━━━━━◢ A reminder of 5 great shows in the Accounting Influencers Broadcast Network: ❶ https://accountinginfluencers.captivate.fm (Success in Accounting) - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs. https://accountinginfluencers.captivate.fm ❷ https://insights-in-accounting.captivate.fm (Insights in Accounting) - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations. https://insights-in-accounting.captivate.fm ❸ https://influencers-in-accounting.captivate.fm (Influencers in Accounting) - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world. https://influencers-in-accounting.captivate.fm ❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them. https://best-practice-in-accounting.captivate.fm ❺ https://uk-matters-in-accounting.captivate.fm (UK Matters in Accounting) - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews. https://uk-matters-in-accounting.captivate.fm Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening! └╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘ FOLLOW US ON SOCIAL MEDIA: We'd love to get to know you! ➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast (https://accountinginfluencers.com/podcast) ➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers (https://www.linkedin.com/company/accountinginfluencers) ➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ (https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ) ➺ Twitter: https://twitter.com/accinfluencers (https://twitter.com/accinfluencers) ➺ Facebook: https://www.facebook.com/accountinginfluencers (https://www.facebook.com/accountinginfluencers) ━━━━━━━━━▲━━━━━━━━━
In this episode, Jatin Desai (Managing Partner, Inflexor Ventures), joins our host Digjay, to talk about his path leading up to Inflexor Ventures, the thesis and evolution of the fund, Jatin's approach to evaluating & investing in deep tech startups, commercialization of deep tech startups, importance of having exit strategies as an investor, outlier founders from Inflexor's portfolio, Jatin's learning curve as a VC, deeptech themes that Inflexor is excited about, how being a venture capitalist has influenced Jatin's personality over the years and more. Inflexor Ventures is an early stage venture capital fund that invests in startups leveraging deeptech & technology IP in areas like AI-ML, AR-VR, Big Data, Robotics, Cybersecurity, Blockchain and SpaceTech. The venture recently closed their new fund at $80mm & has invested in startups like Bellatrix Aerospace, PlayShifu, Atomberg, CloudSek, Kale Logistics among others. Prior to become a venture investor, Jatin was the CIO of Bank of America & DSP Merrill Lynch in India. Before joining the bank, Jatin spent several years in US, EMEA & India in various technology roles dealing with Wall Street banks and Fortune 500 companies. You can connect with him here on Linkedin. ---- Show notes – (01:47) Jatin's background & his path leading up to Inflexor Ventures (04:09) The thesis and evolution of the fund (07:35) Jatin's approach to evaluating & investing in deep tech startups (12:46) Overcoming valleys of death & commercialization of deep tech startups (24:02) Importance of having exit strategies as an investor (28:05) Outlier founders from Inflexor's portfolio (30:17) Jatin's learning curve as a VC (32:40) Deeptech themes/sectors that Inflexor is excited about (35:37) How has being a VC influenced Jatin's personality over the years? (36:22) Rapid fire and closing remarks ---- If you liked our episode, you can subscribe to our podcast on any podcast platforms of your choice (like Spotify & Apple iTunes). We would appreciate if you could leave us a review on Apple iTunes. This helps others discover the podcast organically. You can visit thevcpreneur.com and follow us on Twitter @thevcpreneur_ & Instagram @thevcpreneur for more episodes and interesting insights on the startup ecosystem. You can also follow our host Digjay here on Linkedin & Twitter
Japan-Middle East legal beagle, udon shop owner, and hardcore bicyclist Christopher Gunson tells us how he became the go-to lawyer for Japanese firms doing business in EMEA, and his cycling adventures that average 4,000 km per year. Also udon. Aaron and Parker discuss the sudden shooting of former Prime Minister Abe as the situation develops in real time.
Arunava Bag is the CTO (EMEA) at Digitate and in this episode, he provides an introduction to the topic of AI Ops - how you can start to leverage machine learning to engage with the telemetry from your production systems to eventually provide for automated incident resolution and/or forecasting of potential issues as anomalies start to arise in the production data.PARTNERThanks to our partner CloudZero — Cloud Cost Intelligence Platform. Control cost and drive better decisions with CloudZero cloud cost intelligence. The CloudZero platform provides visibility into cloud spend without the typical pitfalls of legacy cloud cost management tools, like endless tagging or clunky Kubernetes support. Optimize unit economics, decentralize cost data to engineering, and create a shared language between finance and technical teams. CloudZero helps you organize cloud spending better than anyone else.Join companies like Drift, Rapid7, and SeatGeek by visiting cloudzero.com/ctoconnection to get started.
Martin Lee, who leads Strategic Planning and Communications for Cisco Talos in EMEA, joins Hazel for a quick chat about the current status of hiring in cybersecurity. We discuss the industry needs are in terms of bringing more threat analysts in, what is getting in the way of hiring, and the potential solutions that we as an industry should consider.We also talk about the skills need to be nurtured within the security workforce, and how we can improve knowledge transfer.For more stories on the various paths people have taken to join the cybersecurity industry, take a look at our ebook: Diversity in cybersecurity: A mosaic of career opportunities
Our quest to research the latest technology that is enabling sales professionals to succeed continues with Episode 10 of Tenbound Research Labs! Episode 10 features Will Holden, Co-Founder at Vidu.ioWill is the co-founder of Vidu.io and over the past 12 years he's held multiple sales and management positions, most notably helping to scale Intercom's EMEA outbound sales function. Our host Derrick Williams discusses the lessons Will learned from his tenure and how that led him to what he is now building at Vidu.io. His mission is to help sellers make content personalisation throughout the entire sales funnel, easy and effective.The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here: https://www.amazon.com/Sales-Development-Framework-Productive-Program/dp/1736768905/The Tenbound Sales Development Conference is here, come learn from the best in our industry! Free virtual conference this year. Register Today! https://tenbound.com/conference/ #SDR #BDR #salesdevelopment #tenbound #podcast #sales #marketing #salesengagement #salesenablement #research #prospecting
Each episode of Reorg's weekly EMEA Core Credit podcast series features detailed discussion on issues and companies across the credit lifecycle. This week's podcast includes discussion of: - Hilding Anders' restructuring plan; - 888 Holdings' new debt package and the investor pushback it underwent; - Ukraine's state oil and gas company Naftogaz and the country's sovereign debt situation; and - The trend of direct lenders lowering the leverage they are willing to offer to support the buyout of some companies we cover. If you are not a Reorg subscriber, request access here: go.reorg-research.com/Podcast-Trial.
It has been a dramatic week at Westminster, culminating in Boris Johnson resigning as Prime Minister. Lee Hardman, Currency Analyst, and Simon Mayes, Director of MUFG's Global Customer Marketing Group for EMEA in London, discuss implications for the pound, and what's behind the USD's renewed upward momentum. Disclaimer: www.mufgresearch.com (PDF)
In this episode, Pam and Val are live on stage recapping the events of Cannes Lions 2022, along with their Amobee colleagues Volker Helm, Head of EMEA, Tim Spengler, General Manager - Advanced TV Solutions, and Kara Puccinelli, Chief Customer Officer. Together they discuss what premium content is in today's digital world, key takeaways from various panel discussions and what the future looks like in advertising. For more information go to www.amobee.com/podcast
Serge Palaric, vice-président EMEA Alliances et OEM chez Nvidia, était l'invité de François Sorel dans Tech & Co, ce jeudi 7 juillet. Il est revenu sur le lancement du supercalculateur le plus puissant Royaume-Uni, pour la recherche en IA et en soins de santé, sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.
Each episode of Reorg's weekly EMEA Core Credit podcast series features detailed discussion on issues and companies across the credit lifecycle. This week's podcast includes discussion of: - The English High Court's recent judgment on the winding up of Galapagos SA; - German discount retailer Takko's restructuring options; - An increasingly common carveout in bond and loan documentation allowing borrowers to redirect asset sale proceeds; and - The latest news from the European primary market. If you are not a Reorg subscriber, request access here: go.reorg-research.com/Podcast-Trial.
CEO of the Algorand Foundation. Prior to joining Algorand, she ran the Global Market Development Practice at the Milken Institute. Prior to Milken, she ran J.P. Morgan's public sector practice for EMEA out of London. Before that, she led the Nasdaq's two markets for microcap companies, and had senior roles at the U.S. Treasury Department, the Center for Global Development, and the Harvard Institute for International Development. Confessions of a Market Maker present Staci Warden---------------------------------------------------------------------------------------------If you'd like to join JJ, Ray & a supportive community of traders, join them at microefutures.com
Content marketing is more than distributing thought leadership and offering eBook downloads to attract leads. Your organization's content can continue to serve your revenue organization (and your customers) as they interact with your sales and customer success teams. But your content can't serve anyone if your team doesn't know where to find it or can't be reasonably sure it's up to date and on-brand. Sales enablement plays a pivotal role in making sure the entire revenue organization has the tools and content it needs, And when it's working, the right content, at the right time, for the right customer or prospect helps create those “these people get me” feeling we all aim to achieve. RELATED EPISODE: Does Your Sales Enablement Match the Modern B2B Experience? In this episode of B2B Nation, we talk to Nikki Dawson, head of EMEA marketing for sales enablement platform Highspot. Nikki discusses how it is that as much as 70 percent of the content organizations create goes to waste, what's working in demand gen for Nikki and her colleagues around the world, and how marketing, sales, and sales enablement can better work together in an effective revenue organization. Episode Guide 2:17: Investing in and creating content is just the first challenge 5:14: How is Highspot helping its customers solve sales enablement challenges? 7:58: What's working for Nikki's team in their demand gen efforts? 9:00: How do different marketing tactics perform in different global regions? 10:40: What is Nikki's favorite tool (other than Highspot)?
Content marketing is more than distributing thought leadership and offering eBook downloads to attract leads. Your organization's content can continue to serve your revenue organization (and your customers) as they interact with your sales and customer success teams. But your content can't serve anyone if your team doesn't know where to find it or can't be reasonably sure it's up to date and on-brand. Sales enablement plays a pivotal role in making sure the entire revenue organization has the tools and content it needs, And when it's working, the right content, at the right time, for the right customer or prospect helps create those “these people get me” feeling we all aim to achieve. In this episode of B2B Nation, we talk to Nikki Dawson, head of EMEA marketing for sales enablement platform Highspot. Nikki discusses how it is that as much as 70 percent of the content organizations create goes to waste, what's working in demand gen for Nikki and her colleagues around the world, and how marketing, sales, and sales enablement can better work together in an effective revenue organization. Episode Guide 2:17: Investing in and creating content is just the first challenge 5:14: How is Highspot helping its customers solve sales enablement challenges? 7:58: What's working for Nikki's team in their demand gen efforts? 9:00: How do different marketing tactics perform in different global regions? 10:40: What is Nikki's favorite tool (other than Highspot)?