Podcasts about emea

How do you walk into a company of nearly 800 people as its first-ever president and win over the ones who wanted your job?We are bringing this one back because it keeps landing with second-in-command leaders. Cameron sits down with Sameer Kazi, the first president in ActiveCampaign's history, who joined a fast-growing company of nearly 800 people and had to earn trust from day one.Sameer traces his path from employee 200 at ExactTarget through the Salesforce acquisition, KKR, Bessemer, and running Cheetah Digital, then unpacks how he split responsibilities with the CEO, why he brings non-finance leaders close to the numbers, and how he decides with incomplete information.If you are stepping into a senior seat or scaling a business without losing its edge, this one is worth the revisit. Listen now.Sponsored by:This episode is brought to you by our Silver Sponsor, Next Level Growth.They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.Complete the assessment here to get started - nextlevelgrowth.com/cooassessmentTimestamped Highlights02:35 Employee 200 at a "tiny little company" called ExactTarget03:15 Filing an S-1 in 2008, right as the markets fell apart03:50 Why the growth never actually slowed down05:37 The years between Salesforce and ActiveCampaign08:50 Walking into KKR and asking, "Barbarians at the Gate?"10:38 The boardroom lesson from a business with declining growth12:38 What an MBA is actually good for13:38 Reading Salesforce's income statement before SaaS was cool14:48 The 54% lever that only works while growth holds15:52 Quitting his job to raise money with twins on the way16:32 Why ActiveCampaign came looking for him19:23 Why the role was never about empire building21:46 Winning over the people who wanted his seat25:11 How you know when you know enough to decide26:24 What ActiveCampaign really does34:47 Why every non-finance leader should learn the numbers37:25 The advice he would give his 21-year-old selfAbout the GuestSameer Kazi was serving as President of ActiveCampaign at the time of this recording, the first person to hold that title in the company's history, reporting to founder and CEO Jason VandeBoom. A veteran SaaS operator, he was an early executive at ExactTarget (employee 200) through its acquisition by Salesforce and ran EMEA operations from London. He later served as interim CEO of Simply Measured and CEO of Cheetah Digital, and worked alongside investors including KKR and Bessemer. He holds an MBA and describes himself as a sleeves-rolled-up, sweat-the-details operator. Sameer is now the Chief Executive Officer at Pantheon Platform.

Don’t miss the marketplace revolution! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode of the Ultimate Partner Podcast, Vince Menzione sits down with AWS Marketplace leaders George Maroulakos and Arif Razvi to uncover the rapidly shifting ecosystem of technology procurement and partner transformation. They dive deep into the evolution of buyer experiences, the critical necessity of executive alignment, and how agentic AI is redefining software discovery and consumption. If you want to accelerate deal velocity and ensure your business isn’t left behind, this conversation outlines exactly why integrating the AWS Marketplace into your core co-sell motion is no longer optional. https://youtu.be/Avp0sIyxRU8 Key Takeaways Embracing the AWS Marketplace should be viewed as a natural extension of your co-sell motion, not an interrupt-driven exception. Successfully leveraging the marketplace requires top-down executive sponsorship to overcome internal friction across legal, finance, and revenue operations. Partners must prepare for global expansion by ensuring local entities and currencies are wired up to meet buyers where they are. Agentic AI and natural language queries are leveling the playing field for software discovery, moving beyond traditional SEO-driven presence. SaaS pricing models are shifting toward consumption and outcome-based structures, demanding highly detailed product metadata. The speed of deal closure is drastically increased when partners are prepared to transact seamlessly through the marketplace. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags AWS Marketplace, partner transformation, buyer experiences, hyperscalers, co-sell motion, revenue operations, strategic alignment, agentic AI solutions, outcome-based pricing, metadata optimization, software discovery, private offers, global expansion, deal velocity, cloud centers of excellence. Transcript Arif Razvi and George Maroulakos Audio Episode [00:00:00] George Maroulakos: From my perspective, think about marketplace as a why not as opposed to a why. [00:00:06] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:17] Arif Razvi: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. [00:00:22] Arif Razvi: And each week I sit down with leaders at the intersection of technology, [00:00:26] Vince Menzione: partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:39] Arif Razvi: It is the strategy because being in the room changes everything. [00:00:44] Arif Razvi: Let’s start. [00:00:48] Vince Menzione: I’m excited to, because we were talking about some of this earlier with Matt, but I thought this would be a great conversation. I’m gonna ask each of you to introduce yourselves, George and Arif, and your roles. ’cause you have two very unique roles. Uh. Contrasting roles, I would call it, within the AWS Marketplace Organization. [00:01:06] George Maroulakos: Yep. Happy to do so. So I think Vince just didn’t wanna say my last name, so that’s why I’m gonna introduce myself. Mayor. Very, very good. So Mayor Laki, George Meki, pleasure to meet. Hey, I can say that, uh, all of those that I haven’t met before, lots of familiar faces as well here. Uh, so it’s really great to see. [00:01:21] George Maroulakos: Uh, I’m part of the AWS Marketplace team and our center of excellence. That focuses on buyer experiences. So like why is a buyer guy here in this partner session? And I think, you know, I’m gonna help to try to bring some perspective around what our buyers see as the value for using marketplace and. [00:01:40] George Maroulakos: Working with all of these great partners that are here in the room and, uh, you know, the experiences that we see in helping to drive, you know, the blood to all organs. I’m using that a lot, Alison, to copyright it. It’s, it was really good. I love that, that analogy. But, um, for, but for both our partners as well as for our customers. [00:01:59] Vince Menzione: That’s awesome. [00:01:59] Arif Razvi: Hey everybody. I’m Arif Roski. I’m based here in New York City, although I’m a Celtics fan. Um, uh, go, go. I, I still supported the Knicks through the championship and I’m very happy for them. So excited to be here. Excited to be among, uh, other channel and alliance leaders. I’ve spent my entire 25 plus career in channels and alliances. [00:02:20] Arif Razvi: The last seven years, uh, on AWS marketplace where I lead, uh, a couple of functions. One is I support all of Matt Ian’s feature launches. So from a go-to market perspective, uh, I support his launches. I also focus on international expansion of marketplace. So, uh, Matt alluded to this earlier. I’ll mention some, I’ll talk about some stuff in a little bit. [00:02:39] Arif Razvi: And then, uh, we do some deep engagements with some of our most strategic partners to help them accelerate and unblock their marketplace business. By embedding a subject matter expert from my team into their organization to really help drive, uh, adoption of marketplace. [00:02:55] Vince Menzione: So important. Both of your roles. [00:02:56] Vince Menzione: By the way, this is standout roles. I, you know, I. I don’t want to get into trouble here. I talk about other hyperscalers, but I said this with Matt on stage earlier. You guys have been at the forefront of driving marketplace in such a strong way, having somebody who’s customer focused, right? And that lens is so important. [00:03:15] Vince Menzione: I don’t feel, I feel like that’s missed so many times. And then you also have. You know, quite a bit of an important role here in terms of what you’re doing in embedding resources. ’cause a lot of times people get lost in the process and it seems to be the, the common currents. So, um, really great both sides of the same equation here, right? [00:03:33] Vince Menzione: Buyer led, partner built, uh, let’s start George here. Um. Let’s talk about how buying has changed. Right. We go back to the early days of marketplace. It felt like it was a listing at first and it started to become important. Organizations like Work Span started to come to fruition and started to drive, at least in my part of the world. [00:03:53] Vince Menzione: And then we started talking a lot more about Marketplace. And of course the, the cus customer commits really started driving things in a different direction. You’ve got the customer, so talk about what your journey’s been like. [00:04:05] George Maroulakos: So I’ve been with Marketplace nine and a half years, which is pretty long time since the beginning of it, and watching the evolution of, of where things have come and where they started. [00:04:15] George Maroulakos: And I remember, uh, I was covering the, the northeast region when I very first started and working with, uh, you know, different enterprise accounts and financial services and, and, and healthcare and life sciences, and talking about this. This creation that occurred called, called AWS Marketplace, and even folks within AWS didn’t really know what that meant or how to talk about it or sell it. [00:04:38] George Maroulakos: So there was this creation of a infield based business development function to help supplement the account teams and the value and the importance of marketplace as a part of a customer’s AWS journey. And when I first started the, the, the highest, uh, or most frequently subscribed to products that existed were. [00:04:57] George Maroulakos: Uh, Amazon machine images a amis and it’s very specifically open source amis. So think of Bantu or Cintas as the predominant things that were being subscribed out of marketplace. So, um, by definition, not really revenue generating. You’re, these are not the a hundred million dollar transactions or the billion dollar club that we talk about today. [00:05:19] George Maroulakos: It was very much helping. The builders go again, go back 10 years, uh, who are just getting started with the cloud and how could they find partner solutions that they trusted or that they felt were secure and helping them to start to build out and migrate their workloads into, into AWS. Um, so I existed before the. [00:05:39] George Maroulakos: Very first private offer was transacted. Nice. Um, there’s actually a, a gentleman towards the back, uh, who helped with one of our very first private offers. I see you back there, Joe. Nice, nice. Um, so we, we worked on, uh, uh, uh, really big transaction with, uh, with, at the time AppDynamics, uh, and, and helping to get. [00:05:58] George Maroulakos: You know, a customer really up and running with their implementation that, so watching over the 10 years from, you know, the builder mentality of, of getting started with the cloud to really embracing all kinds of partner based, um, solutions that go along with AWS. It’s really been, uh, you know, a, a rocket ship you referenced earlier, moving to the top right quadrant, if we want to use the, the Gartner analogy, and I think we’re at another. [00:06:24] George Maroulakos: Inflection point because with what’s going on with Ag agentic solutions, the way that our customers are finding and discovering different partner solutions is better than ever I would think. And I think it gives much more of a equal opportunity in playing field for all partners of all shapes and sizes because you’re not driving your presence based on SEO or whether or not you have the best Google search results. [00:06:53] George Maroulakos: With AgTech and how you differentiate your solutions, you’re gonna be able to really get yourself in front of more customers more quickly. And as Matt talked about earlier, the, the, the really big penetration that we’ve seen thus far is real, is on the discovery piece, the, the research area, the pre-purchase activity, so validate what’s available. [00:07:13] George Maroulakos: So I think marketplace has really evolved over the 10 year, nine and a half years-ish that I’ve been there. And I think it’s gonna continue to change here in the coming months ahead. Yeah. [00:07:23] Vince Menzione: Any predictions? [00:07:25] George Maroulakos: Yeah, I, I think, you know, the, I, the, the importance of marketplaces is only going to continue to grow. [00:07:32] George Maroulakos: Uh, and I think we’re going to see, you know, even more innovation and expectation from our customers on being able to find the right solutions and being able to procure and deploy them as quickly as possible. [00:07:44] Vince Menzione: Nice. Arif, from your side. Partner transformation. So, you know, embedding resources with the partners. [00:07:51] Vince Menzione: Right. So you basically help kickstart a lot of the, the efforts, right? George? George is looking at it from the customer side, and then you’re kick-starting it on the partner side. [00:08:00] Arif Razvi: Yeah. Either kickstarting it, uh, on the initial stages with a strategic partner. Yeah. Or accelerating their adoption of something that’s already there. [00:08:07] Arif Razvi: Right. So what we’re seeing, what I’m seeing a lot of more recently is partners who say, I didn’t know you had capabilities for us to sell into Korea or Japan, or we just, we just launched India. Yep. Matt alluded to this easier, uh, earlier that we’re making it easier for partners to expand globally. And now partners are realizing, wait a minute, I can match my. [00:08:26] Arif Razvi: Uh, my business processes on marketplace, so revenue recognition, tax collection, locally, local invoices, and now they’re starting to set up multiple entities outside the US to meet those buyers, uh, where they are. [00:08:41] Vince Menzione: Nice. And you mentioned having these resources. How do you determine who gets resources and who? [00:08:47] Arif Razvi: Well, there’s, uh, staging and there’s, uh, there’s qualification mechanisms we use. We work with the PDMs for the partners. So any PDM, uh, any pd DM managed partner can be nominated for, uh, what, what we call a compensation. [00:08:59] Vince Menzione: So you’re overlaying that organization sense. [00:09:00] Arif Razvi: We’re overlaying the PDs. We’re not replacing, we’re only doing time bound sprints to unlock very specific activities. [00:09:05] Arif Razvi: Very [00:09:06] Vince Menzione: cool. So it’s not a poll. Yeah. Cool. You’re not, you’re not there forever. [00:09:08] Arif Razvi: No. [00:09:08] Vince Menzione: You’re there to get the job done. We [00:09:09] Arif Razvi: did that before. Uh, yeah, we’re, we’re doing short sprints now. [00:09:12] Vince Menzione: Yep. Let’s talk about how the buyers are using marketplace. You’ve done some really in, we talked about this earlier with Matt, but we’ve talked about some of the innovative things you’ve done. [00:09:21] Vince Menzione: You know, being, being able to embed into a website and in the storefronts. All these things seem to be unique to AWS. Talk to us about how the buyers are using the marketplace today. And [00:09:31] George Maroulakos: yeah, I think, you know, Matt talked about earlier the. Pre the, the preconception around why customers use marketplaces for the financial incentives, the, the financial benefits that go along with it, whether it’s direct incentives that are associated with the individual product that’s out there, or the Association of Marketplace to our private pricing agreements and the ability for. [00:09:55] George Maroulakos: Transactions that occur in marketplace to count towards those commits. Um, I’m gonna amplify a, a particular point that Matt made, uh, in his talk that, you know, we have many more customers who do not have PPAs with AWS than those that do. And the volume of transactions that take place in marketplace. [00:10:11] George Maroulakos: Dwarf, uh, in volume from those that, uh, are occur from our PPA customers. So yes, there are very large transactions that occur and there is Ben financial benefit that goes along with it. But there’s many other value points that our customers find from discovery. From ease of use, from consolidated billing, from post-purchase, um, you know, management and governance that goes along with it, and reconciliation that’s available, that’s, that exists. [00:10:36] George Maroulakos: Um, you mentioned storefronts. I’m really excited. That was one of the most exciting launches. That’s why I reminded him when he was talking about it, uh, around, you know, what that means. And it’s both a presence for, um, our partners and being able to create their own storefronts on behalf of, of customers or within their own property, but also for our buyers directly too. [00:10:54] George Maroulakos: Take that next generation of something that was previously, you know, our private marketplace and curate a catalog that is very specific and intentional for the things that they’re interested to innovate with and the partners that they’re interested in using. And so I think meeting our customers where they’re at. [00:11:10] George Maroulakos: And being, you know, marketplace anywhere and everywhere is I think really important for our customers. And then the other aspect, you know, in terms of how our customers use marketplace, there’s more than one persona at our customer that we need to be, be, be aligning with. Right. Interesting. We typically talk about procurement and the value points that procurement find in marketplace, but just as important as, as the technologists. [00:11:32] George Maroulakos: It’s the Cloud centers of Excellence. It’s the innovators who are looking for those business applications or those infrastructure solutions that exist and making sure that we have the right things from the right partners available to them. So we see value all over the place with our customers and how they inter interface with [00:11:47] Vince Menzione: more. [00:11:47] Vince Menzione: You brought up something really interesting, insightful, is the fact that all the different personas in the organization that are touching the marketplace, right? [00:11:54] George Maroulakos: And it’s at different points of the journey, right? Yeah. So while there may be early discovery and research and experimentation going on from, you know, the technologists or, or, or the, or the, the, the business application owners, um, as it progresses through the, the, the. [00:12:09] George Maroulakos: The opportunity lifecycle procurement and sourcing and legal, and the shared services then become a more important part of, of making sure that we get those opportunities closed and launched. [00:12:18] Vince Menzione: Yeah, and that was one of the things we were talking about earlier is the fact that how, how, uh, it, it, the work arduous it could be. [00:12:25] Vince Menzione: To go through that whole process at a customer side. Right? ’cause they have to. [00:12:29] George Maroulakos: It is, and and you know, I think when Cloud first got started, it was quite scary for procurement, right? It became another version of Shadow it. And we were seeing things that were getting purchased on P cards because they could quickly stand up infrastructure versus waiting for the IT team to do it. [00:12:44] George Maroulakos: And so now you introduce all of these other things that. Procurement kept near and dear to their heart, and here comes another wave of, is this truly positive disruption? Is it going to affect what’s, what I’m doing affect really my goals and objectives of supporting the company. And as you, you know, you continue to express the value of marketplace, they start to see, hey, this is actually very complimentary and helped me can get better control and governance in a way that I. [00:13:11] George Maroulakos: Perhaps didn’t have before with what was going on inside the cloud. [00:13:15] Vince Menzione: So this is a question for both of you actually, but I was thinking about these partners in the room and what did they get wrong? Like what are they doing? Like what are the things we always talk about, things that they’re doing right? [00:13:26] Vince Menzione: We’re having the happy talk about all the great success that’s been going on, but what is your advice to partners that maybe are not getting it right? Like what, what, what are the things you see that. The easy stumbling blocks that could be fixed. [00:13:38] Arif Razvi: Yeah. Well, probably the easiest is, uh, waiting to talk about marketplace at the last minute and not making it part of the full commercial journey [00:13:45] Vince Menzione: Yeah. [00:13:45] Arif Razvi: That the sellers will go through. Right. So, um, but that includes being able to have those internal conversations from the executive level, getting that executive sponsorship from marketplace upfront. That filters down through the rest of the organization. So you’ve gotta get rev ops teams, finance, legal, you know, the marketplace terms, the, the standard, uh, contract that goes into your listing has to be approved by legal. [00:14:08] Arif Razvi: Uh, and then you get down to the sales teams, making sure that you’re not penalizing sales teams for doing transactions on marketplace, which will create friction, then meeting buyers where they are, right? So local entities, local currency, um, having all that wired up. Uh, I met with a, a partner yesterday at Summit who is literally wiring up 10 new regions, 10 new entities in 10 new locations on marketplace in advance of what they know is a pipeline that’s going to be building into those regions. [00:14:37] Arif Razvi: So they’re getting ready and not waiting for the last minute for marketplace. [00:14:40] Vince Menzione: I love it. And the internal, go ahead. [00:14:43] George Maroulakos: Yeah, I, I echo definitely what Arif was saying and I think the, the other aspect of that is that our customers shouldn’t feel like it’s more painful. To use marketplace versus they would any other way. [00:14:54] George Maroulakos: And so whether that shows up in pricing, it shows up in awareness of what marketplace is and isn’t, or what it can or cannot do. Um, whether it’s introducing it naturally or it’s this, oh, by the way, on the end, like the, the more. Integrated marketplace is as a part of your co-sell motion, whether you’re doing it directly on your own or through a reseller or with AWS or all of the above. [00:15:17] George Maroulakos: Um, it’s, it should be a natural extension and a value point that you’re bringing to your respective customers, not some. Interrupt driven or, or exception based activity that goes along with selling your, your, your, your solution. [00:15:31] Vince Menzione: Why do you think customer, some customers or some partners are held back or what, what, what is, is it a mindset? [00:15:38] Vince Menzione: I mean, I talk about the principles, you know that, but like, is it mindset? What is it? Is it, [00:15:42] Arif Razvi: it’s, it’s internal. Friction. Yeah. A a a lot of what I see, especially in these, in, in embedded engagements is the amount of, you know, I have a lot of empathy for this room, right? Because you are the ones that have to go internally and navigate all of these stakeholders to be able to convince them that marketplace is the route to market. [00:16:01] Arif Razvi: It’s the preferred route to market, and it’s the way that a AWS wants to co-sell. With its partners. And that’s a hard thing to do if you don’t speak the same language that the tax legal, rev ops, finance, accounting, because everything changes. When you start doing transactions on marketplace, your revenue is booked differently, right? [00:16:20] Arif Razvi: It’s booked as a w from AWS and not from the, you know, from the, so things change and having that conversation is often challenging. Uh, we are working on some tools that will help make that conversation easier. Um, and we’ve already written blogs, and again, there are mechanisms that your partner managers have internally that they can request support and guidance. [00:16:43] Arif Razvi: Uh, and we’re happy to provide that. [00:16:45] Vince Menzione: What needs to change so that marketplace becomes a true go to market engine. [00:16:49] Arif Razvi: Top down, top down, top down where, where I’ve seen the most success. From a partner is where they’ve gotten strategic alignment at the executive level. That marketplace is the way we are going to, uh, sell globally. [00:17:02] Arif Razvi: Right? Then that starts to filter down, as I mentioned earlier, into the different teams and yes, it is a journey and you may start with the US or if you’re EMEA based. Partner, you may start with just amea, but eventually you will start to expand your, you’ll want to expand your business. Um, and marketplace is a great place to do that because we have all of those mechanisms globally to help you scale without adding incremental resources to handle the tax or the compliance or the invoicing and collection and all that stuff. [00:17:30] George Maroulakos: Yeah. I’ll add to that because I’m gonna steal a second thing you said, Allison, about centering around a customer. I, I loved a lot of Allison. Come on now. I’ll be your hype guy. I absolutely, but, but, but the but demand will drive supply. And I think to what you were talking about, Arif, when are customers, when. [00:17:46] George Maroulakos: Our customers come to you about wanting to use marketplace. Yeah. How are you ready to adapt to that? How are you ready to respond to it? And if it becomes a disjointed, not centered around a customer, bespoke based, independently based interaction with the customer, everybody loses. Versus if you’re ready to embrace what that means and how to make that as good of an experience, if not better, versus how they might have traditionally procured your solution and deployed it. [00:18:13] George Maroulakos: Um, now we have a much better together story. So I think understanding that customers more and more are going to use marketplaces, particularly AWS marketplace, and want to make use of partner solutions that embrace marketplace as a part of their way to procure and deploy. You have a much better chance of being successful with them. [00:18:33] Vince Menzione: You know, it made me think about this. Is there a seminal event? Like I think about, I think back to COVID changing buying behavior, right? I’m, we’ll use AWS, an example, three boxes show up in my house every day, right? That didn’t happen before. We used to go to the store. Is there a seminal event we’re waiting to happen? [00:18:50] Vince Menzione: I, I know that the millennial buyer, we talked about this earlier with Matt, is the new buying persona. Over 50% of buyers are millennial and they’re used to doing comfortable with phones and trust Is all there. Is there something else we’re missing or what do, what do you think’s gonna happen? [00:19:03] George Maroulakos: I really think it’s what in front of us right now. [00:19:05] George Maroulakos: Yeah. Vince, I think what. Agen solutions, what Agen SaaS offers, what the power of information and research that’s now directly available to customers versus maybe indirectly available through consultancies or deeper research. Um, the velocity of what our customers are going to be able to do and with partners that they may not have even heard of right before. [00:19:32] George Maroulakos: You know, they started their journey. I, I think this is a present day. Inflection point. Yeah. Um, going back, you know, over the past several years, the advent of supporting private offers I think was a pretty big milestone for marketplace. It allowed for our partners to be able to. Work through customized terms and conditions and commercials that were important for a particular opportunity in a customer. [00:19:54] George Maroulakos: But today, the here and now I think becomes the next inflection point for the success of marketplace. [00:19:59] Arif Razvi: That would [00:19:59] Vince Menzione: Go ahead. [00:20:00] Arif Razvi: I was just gonna add on top of that, but partners need to be ready for that. Right? And if they’re not ready to accelerate a deal and get it closed in days versus stalling it for weeks to negotiate. [00:20:11] Arif Razvi: Yes. Like they’re not gonna stand. Customers are not gonna stand for that. So partners need to be ready to move quickly. If you think about all the innovations that Matt is delivering for Marketplace and Partner Central. They’re about accelerating co-sell. They’re about accelerating deal velocity. They’re about, we know f from, from the Forrester studies and others that we presented, that we’ve made public that the deal value goes up when you’re dealing with marketplace and co-selling with AWS. [00:20:36] Arif Razvi: So how can we just accelerate that? Yeah. Partners need to be ready for that and move quickly. [00:20:40] Vince Menzione: And you use partners in sort of a, you know, plural sense, but I think about those organizations as so many multifaceted. We talked about finance, we talked about all of different functions in the organization. [00:20:51] Vince Menzione: What are you doing to help that? I mean, we talked about you’re doing a lot of readiness work, but I do feel like there’s a lot of evangelism still to be done internally with those organizations. How do you think about [00:21:02] Arif Razvi: that? Yeah, we, um, obviously events like this are fantastic mechanisms to at least get the conversation started and get your head thinking about what you need to think about. [00:21:10] Arif Razvi: But we have other activities. We have, uh, rev Ops squads, right? So revenue operations teams, and we bring them together, uh, around the world op, uh, ops squad, which is operational teams, so deal desks and others that help them, uh, understand the capabilities that marketplace can bring to accelerate deal velocity. [00:21:28] Arif Razvi: And then we have, like, obviously other events like the, the, uh, marketplace Seller Conference in September where we bring marketplace sellers together and give them, you know. Guidance. And so there are ways to get this information beyond just like getting somebody from my team, of which there are very few as you, you know, as we start to, to consolidate down. [00:21:47] Arif Razvi: But um, but they are available and there’s other mechanisms and we’re happy to share those out. [00:21:50] Vince Menzione: Nice, nice. Well coming here doing this and we’ll make a podcast episode out of this as well. Can you hear. I hear us all, uh, because I do think it’s important to get in front of, especially the Chief Finance Officer and operations and all those different departmental heads who aren’t really embedded into, like, they don’t come to these events. [00:22:07] Arif Razvi: Yeah. And they also don’t log into Partner Central. That’s right. So how do they get this information right? Yeah. So we have to one to one it with them. Yeah. But that doesn’t scale when you think about what’s gonna happen now with this next wave of GSIs and sis and, and others coming onto Marketplace who hadn’t been there. [00:22:22] Arif Razvi: Yes, they’re gonna need the same guidance. Yeah. So we have to start thinking about what we’re building is AI tooling to help with those conversations. [00:22:28] George Maroulakos: Well, and, and you know, if, when I think about it from, from our buyer’s perspective, even just yesterday we held a, a couple of round table discussions with some procurement leaders that were, we’re here for the summit and, you know, we do a lot of enablement and, and awareness. [00:22:42] George Maroulakos: With alliance leaders at our partners, and that’s certainly a, the tip of the spear of getting the conversation started, but it’s not enough. And one of the things that we hear from our customers is. Well, you may have a great partnership with particular partner A, but the individual experience that I had with that sales rep doesn’t match that. [00:23:02] George Maroulakos: And so yeah, the evangelism and the awareness, yes, and the understanding of marketplace has to go beyond just the alliance team. You guys are the amplifier to it. But the folks that not only are in the back office and all the, the, the operational teams, but on the front lines and field sales need to also understand and embrace, not understand all the features and capabilities of marketplace. [00:23:25] George Maroulakos: AWS needs to handle that, but understand how marketplace fits into the co-sell strategy in what’s going on for that particular customer is very, very important to make sure our customers get the right experience. [00:23:37] Vince Menzione: Well, I think Arif, you mentioned this earlier about compensation models. And that’s a, that’s a factor too. [00:23:42] Vince Menzione: ’cause people, people, um, they’re fearful of change. They’re fear, fearful of compensation changing. Especially, especially sellers. I, um, again, that’s a coaching area. [00:23:54] Arif Razvi: Yeah, it’s a coaching area. Um, it, it, it is, um. It’s probably one of the easier ones to solve. Um, and, and, and, you know, we have these conversations with partners about net, uh, cost neutral or uh, seller neutrality and things like that. [00:24:06] Arif Razvi: Once you show them the economics of how AWS can increase their deal value, those economics sort of, they go away. The problems go away, but they, you have to get in front of those. Uh, you know, senior leaders, the CROs and the CFOs, to have that conversation to then go, okay, I get what’s going on here. I get why I’m paying. [00:24:23] Arif Razvi: The listing fee is, is about funding all of these marketing activities that we do for our partners, right? [00:24:29] George Maroulakos: Well, and then you use the word neutrality. The other end of that neutrality problem or, or, or challenge is the pricing that goes along with the opportunities that are made available to customers. [00:24:38] George Maroulakos: And so to one of your earlier questions on points of friction or what, what stops it from taking off further? When, when partners and our customers have a disconnect on. What they’re expecting to pay when they use marketplace, or if there is a unnatural cost that goes along with procuring that solution through marketplace. [00:24:57] George Maroulakos: That also tends to bring a, a pretty bad experience, not only for that opportunity in front of them, but for respective opportunities that may, may be in play thereafter. So thinking about not, you know, having an a, an unnatural experience for our customers relative to pricing as well as compensation and, and everything else is, is also very important. [00:25:17] Vince Menzione: So we’ve got a few minutes left, and we haven’t really touched on ag agentic AI and agen AI solutions. A little bit different than the SaaS solutions per se. How, how are these solutions brought and sold differently than SaaS? [00:25:30] Arif Razvi: Uh, well, as Matt said, the SaaS apocalypse is not real. [00:25:34] Vince Menzione: Yeah. [00:25:34] Arif Razvi: Um, he doesn’t, I’m glad to hear that, nor nor do I. [00:25:37] Arif Razvi: Um, I, I think what, you know, where, where SaaS has been very user seat based, you’re moving now to a world that’s gonna be more consumption based or outcome-based pricing. And so that’s really changing the dynamic and I think partners need to think about what does an outcome-based, uh, pricing model look for My particular. [00:25:55] Arif Razvi: Um, product, uh, Zendesk is a good example of, Matt published a blog, uh, earlier this week, I think it was, where we, we referenced Zendesk pricing on closed tickets or, or resolutions to tickets, right? For, for outcome-based pricing. So I think we need to think about on the pricing side, how to reprice, how to think about pricing. [00:26:13] Arif Razvi: But on the discovery side, thinking about what your, what your listing looks like, it’s no longer about marketing copy. It’s about, it’s almost, I was talking yesterday about being an API contract. ’cause the agent needs to have all the details that a person doesn’t necessarily need to have in order to make a recommendation that your product is the best fit based on the technology that’s underlying that, where it’s gonna fit in the infrastructure. [00:26:37] Vince Menzione: So three and a half minutes left lightning round. Um, but seriously, what, what if I’m in the room or even any, any partner that’s listening today, what do I need to change in the next 30 days? [00:26:50] George Maroulakos: From my perspective, think about marketplace as a why not as opposed to a why. And if you change your mindset around marketplace can be better together in helping to accelerate and expand your opportunities with our mutual customers. [00:27:03] George Maroulakos: You’ll get a whole lot more value out of it. You’ll get away from the fud in the system or some of the traditional roadblocks that you either have been or could be encountering when you think about marketplace, uh, together with your, with your solution. So think about the why not think about the value that the, the, the total solution can bring to our mutual customers and integrate it much more naturally into your total sales motion. [00:27:26] Vince Menzione: Nice. [00:27:27] Arif Razvi: I would say maybe three things. One, um, don’t just sell globally. Operate locally. Think about how your buyers wanna buy and then meet them there, right? As a partner, even if you’re doing CPPO transactions, um, you know, meet them in the location. Number two, top down, go get that executive alignment so the problems start to disappear, or at least are easier to manage when you’ve got that executive alignment. [00:27:51] Arif Razvi: And the third was, uh, don’t wait till the last minute to introduce marketplace. Work with your sales teams to make sure it’s part of the early conversation versus no procurement leader wants to know at the end of the day, oh wait, it’s coming. I gotta deal with this marketplace thing. They don’t wanna deal with it on the buyer side. [00:28:06] Vince Menzione: No, absolutely. Alright, we’ve got time for like one question in the back. Is that Eric? Yeah, that’s [00:28:12] Guest: me. [00:28:13] Vince Menzione: Hey. [00:28:14] Guest: Hi, Eric Rosenstein, um, with Cornerstone Strategy XAWS. So George, you talked about, uh, tools around that customers can use to research for self discovery. So what guidance, uh, first of all, like what capabilities are these tools gonna bring and what guidance would you give an industry specific ISV? [00:28:36] Guest: So someone that’s focused on law enforcement or private equity. That solution may be Angen solution, or it may be something more SaaS related. What guidance would you give an ISV to think about how to best leverage those tools? Is it metadata? Is it like. The outcome that your solution’s gonna drive, how would you tell ’em to best utilize those coming tools? [00:28:58] George Maroulakos: Yeah, excellent question and, and I think this is gonna, going to continue to emerge in the days, literally in weeks, weeks ahead. But recently, I, I’d say over the last six months, the advent of agent mode I think has been a game changer and the ability for our customers to use marketplace directly to research. [00:29:18] George Maroulakos: Efficiently what’s in our catalog. Prior to that, we had a category based. Old school based, search based category, click through way, which became very buried beyond the first page for any solution that was out there. Now with natural language query and the ability to propose, what am I specifically looking for, it gives partners that were on the first page or the last page in equal opportunity to be surfaced. [00:29:48] George Maroulakos: So then for a partner being able to do many of the things you just enumerated. Better metadata, better keywords, better description and differentiation for what your solution offers allows for the Ag agent search, whether it’s natively within AWS or outside of AWS through Claude Chat, GBT Crock Pick your, your, your agent of choice. [00:30:10] George Maroulakos: To be able to identify and know that your solution’s available. [00:30:13] Arif Razvi: And from a partner side to your question, I would say, uh, rich metadata, uh, both so that agent mode can find it. Yeah. Use cases, problems, it solves, you know, uh, technical specifications, pricing where you can, right. So that agents can really understand the solution, uh, that the buyer is, um, is looking for. [00:30:33] Vince Menzione: GEO is. [00:30:37] Guest: Perspective should be like as detailed as saying, so this agent is gonna act on these various data sources. [00:30:44] Arif Razvi: Yes. [00:30:45] Guest: Bringing it all together to drive that outcome that you want the agent [00:30:48] Arif Razvi: drive, if you can include what it needs to connect to in order to deliver that outcome as part of the listing. [00:30:53] Arif Razvi: Absolutely. ’cause the agent will want to know. For sure. [00:30:57] Guest: Thanks. [00:30:58] Vince Menzione: Alright, we are at time and this was a great session. [00:31:01] Arif Razvi: Thank you Vince. [00:31:01] Vince Menzione: Great to see you, George. George and I grew up, uh, five miles away from each other and went to the same college. I love it. Great to, great to spend some [00:31:09] Arif Razvi: time with you, George. [00:31:11] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. Subscribe where you listen, and head over to the ultimate partner.com. For show notes related content and the resources for this episode, and if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, October 26th through October 28th. [00:31:38] Vince Menzione: Until next time, keep showing up in the rooms that matter because being in the room changes everything.

A Winemaker, an Author, the Ultimate Betrayal, Chianti, the Napa Valley and interview with Daniel Grace, author and winemaker. ON THE ROAD with MR CA WINE is about California's cool aspirational lifestyle, and its awesome wines. Hosted by Chuck Cramer, a California native, living in London and is the Director of EMEA & Asia, sales & marketing, Terlato Wines. This is a wine journey covering the hottest topics in the world of wine, chatting along the way with wine experts & key influencers in the world of wine who make it all happen. This week's episode includes an interview with Daniel Grace.

This week on the Boxoffice podcast, presented by Christie, co-hosts Daniel Loria and Rebecca Pahle recap the latest box office and industry news, including the continuing conversation surrounding the potential Paramount-Warner Brothers merger. Then in the feature segment, Daniel speaks to Malcolm MacMillan, the EVP of exhibitor relations in the EMEA for the Boxoffice Company and the organizer of the All Ireland Cinema Summit, as well as Mark Doherty, the owner and managing director of the Century Complex, and Eoin Wrixon, the CEO of Pearl & Dean Ireland. 

How can the government persuade UK companies and households to invest and spend their record cash holdings? Why is Donald Trump's unpredictability failing to destroy economic growth? Why is it so difficult to assess whether a lethal AI bubble currently exists? Robert discusses the risks and opportunities in today's world of extreme financial, technological and political risks with Karen Ward, chief market strategist for JP Morgan in EMEA. The Rest is Money is brought to you by Octopus Energy, Britain's smart energy pioneer. This episode is brought to you by Accenture. https://Accenture.com/Spotify-UK Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠restismoney@goalhanger.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@TheRestIsMoney⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@TheRestIsMoney⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@RestIsMoney⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Advertise with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Partnerships@goalhanger.com⁠ For more Goalhanger Podcasts, head to ⁠www.goalhanger.com⁠ Video Editor: Dylan Bonham Producer: Isabelle Bougeard Exec Producers: Bella Soames and Tom Whiter Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tom Toumazis spent 8 years as EVP and Managing Director of Disney-ABC-ESPN in EMEA. Since stepping off the executive track a decade ago he has built a portfolio career which includes SID at PRS for Music, NED at Directors UK and Deputy Chair of the University of Westminster amongst others. Interested in what it takes to build a portfolio career? Tune in to hear about: How investing his own money became Tom's way into his first board seats (01:35) His rule for the money he put behind those first bets (05:20) What Tom didn't anticipate about small-table board life (07:51) How he figures out what he's actually bringing to a board beyond money (10:11) What nobody tells you about explaining a portfolio career at a dinner party (11:26) How Tom got his first board seat, and the mistake he admits he made once he had it (12:58) Do you need a stellar career to sit on a board? (15:48) Getting a board role is a numbers game (22:05) Tom's tips for board interviews (26:28) An easy way to enhance your networking strategy (29:39) Enter the Boardroom Community Q&A (32:42) ⚡The Lightning Round⚡(34:51)Host: Oliver CummingsProducer: Will FeltonEditor: Penelope CoumauMusic: Kate MacAudio: Nick KoldEmail: podcast@nurole.comWeb: https://www.nurole.com/nurole-podcast-enter-the-boardroom

She led moonshot projects at Google X. Then she walked away to take on one of America's hardest problems: a youth mental health crisis where roughly 20 million teens and young adults need care — and only half get it. In this episode of Inspiring Women, Laurie McGraw talks with Obi Felten, founder and CEO of Flourish Labs, about a different model for closing that gap: training young adults with lived experience to become accredited, professional peer supporters — and scaling it with telehealth and AI through Peers.net. In this conversation: - Why Obi left Google X moonshots for mental health - The care gap: ~20M young people in need, only half reached - Peer support as a way to expand the mental health workforce — not just add clinicians - Winning Medicaid contracts to reach underserved youth - Peer support in high-risk moments, like post-ER care for suicidal teens - What it takes to scale a mission to a million supporters About the guest — Obi Felten: Founder and CEO of Flourish Labs, scaling professional peer support via Peers.net. Previously led technology moonshot projects at Google X and was Director of Consumer Marketing for Google across EMEA. BA in Philosophy and Psychology from Oxford; based in California. → obifelten.com · flourishlabs.com · peers.net About the host — Laurie McGraw: Laurie is a 30-year health technology executive and creator/host of Inspiring Women. She's Executive Vice President at Transcarent, and previously served as President and Chief Client Officer of Allscripts and SVP at the American Medical Association. A Brown University cognitive science graduate, board director, speaker and advocate for health equity and women's leadership, she started Inspiring Women to close a stubborn gap: women make up 70% of healthcare's workforce but hold only about 20% of C-suite roles. — Inspiring Women with Laurie McGraw advances women to healthcare leadership — and keeps them there. New episodes every Tuesday. #InspiringWomen #MentalHealth #HealthcareLeadership #WomenInHealthcare #PeerSupport #DigitalHealth #GoogleX

Hedge funds are back in focus as elevated stock-bond correlations challenge traditional portfolio construction. In this episode, Kumar Panja, EMEA head of Capital Advisory Group at J.P. Morgan, sits down with Joe Dowling, global head of Blackstone's Multi-Asset Investing business (BXMA), and Riad Abrahams, head of Strategy, Risk and Quant Analytics in BXMA. Together, they discuss how Blackstone evaluates and partners with hedge fund managers, how they think about diversification versus “di-worsification” and why drawdown correlation matters as much as headline performance. They also explore the rise of managed accounts and seeding, the role of leverage and crowded positioning and how data and AI could reshape the next era of hedge fund edge. This episode was recorded on June 26, 2026.   The podcast's views do not necessarily reflect those of J.P. Morgan Chase & Co. or its affiliates (together “J.P. Morgan') and are not from J.P. Morgan's Research Department. They do not constitute recommendations or offers to buy or sell securities. Intended for institutional and professional investors, not retail use,  it is for informational purposes only. Products and services mentioned may not suit all investors or be available in all jurisdictions. The information contained in this podcast shall not form the primary basis of any investment decision. It is the user's responsibility to independently confirm the information and to obtain any other information deemed relevant to any investment decision. J.P. Morgan makes no representation or warranty (express or implied) regarding the fairness, accuracy, fitness for purpose, correctness or completeness of the statements, opinions, estimates, conclusions and other information contained in this podcast and J.P. Morgan accepts no responsibility whatsoever for any loss, direct or indirect, arising in connection therewith. J.P. Morgan may make markets and trade in discussed securities and asset classes. Visit www.jpmorgan.com/disclosures/salesandtradingdisclaimer for more disclaimers and regulatory disclosures. External speakers' opinions are personal and not J.P. Morgan's views. @2026 JPMorgan Chase & Company. All rights reserved.

As one of EMEA's leading experts in creator marketing, Becky Owen has built a career with roles at Disney and Meta, and now as CMO at global social and creator agency, Billion Dollar Boy. With over a decade of experience in the creator economy, she has advised some of the world's most recognizable brands, developed innovation strategies and directed teams in producing best-in-class work.In 2024, Becky founded FiveTwoNine, the agency's sister company: a global platform that empowers creators in their careers and businesses through community, insider knowledge, and exclusive events.She has been recognized on AdAge's Tech Power list, The List 2025, and was named Game Changing Leader of the Year at the Influencer Marketing Awards. Becky is a sought-after industry commentator and regularly speaks at leading events, helping brands adopt a creator-first mindset.Red the report: Creator Instinct®: Unlocking the Social Code 

The August edition of the PRmoment podcast's UK pitches, mergers and acquisitions round‑up is steeped in cautious‑no‑more optimism. Host Ben Smith is joined, as ever, by AAR lead consultant and PCB Partners deal‑maker Andrew Bloch, who declares that the market mood has decisively shifted. Don't forget to get your tickets for the Creative Moment Awards, coming up in September.Bloch reports that the usual summer slowdown never arrived. Instead, he describes “the busiest summer I've ever, ever seen, despite everyone being on holiday” [0:02:01], with frenetic activity on both the pitch and M&A fronts. September, he predicts, “is going to go nuts” as agencies head into a packed autumn new‑business season.Here are some highlights from this week's show:[0:01:27] Andrew Bloch: “I'm going to drop the cautious today. I think everyone is feeling pretty buoyant and optimistic… the last couple of months have been a much‑needed shot in the arm for a lot of firms heading into the second half of the year.” [0:02:01] Andrew Bloch: “There's just a feeling of, we've just got to get on with stuff… the summer's busy. It's the busiest summer I've ever, ever seen, despite everyone being on holiday!”[0:03:38] Andrew Bloch: “The smartest firms on the market are moving quick to buy in AI capabilities, rather than building it at a slower pace.”[0:03:38] Andrew Bloch: “We're seeing global network expansion firmly back on the agenda – a lot of American firms using bolt‑on acquisitions to stake out positions in markets they can't afford to ignore.”[0:05:38] Andrew Bloch: “Hugo Boss has appointed M&C Saatchi Sport & Entertainment on more or less a global brief… it really touches on their sweet spot of understanding culture, sport and entertainment.”[0:09:10] Andrew Bloch: “Sky Sports have added Spike to their roster to create culturally driven activations designed to connect with sports fans beyond live broadcasts.”[0:13:59] Andrew Bloch: “I'm of the firm belief that when done well, PR is the best discipline to run influencer campaigns because they understand storytelling.”[0:19:02] Andrew Bloch: “The National Lottery Community Fund's £3 million AI fund is designed to make sure marginalised groups aren't left behind by rapid advances in technology.”[0:20:14] Andrew Bloch: “The travel industry is grappling hard and fast to work out how to capitalise on changes in search and protect themselves from declines in traditional SEO.”[0:30:41] Andrew Bloch: “AI is an integral part of how any modern comms firm has to create value for clients… it's not a conversation that's ever going to go away.”On the deals side, three structural themes dominate. First, EOTs continue to entrench themselves as a mainstream exit route for founders. Eulogy and Field Consulting are the latest to go down the employee‑ownership path, joining a growing list that includes Citypress, Brands2Life and W. The tax regime has tightened but remains attractive. “The current capital gains tax on an EOT is 12%… they remain a very viable option, with lots of pros – not to say there aren't cons as well”  [0:26:17].Second, AI has moved firmly from buzzword to board‑level requirement. “The smartest firms on the market are moving quick to buy in AI capabilities, rather than building it at a slower pace” [0:03:38], says Bloch.Parity's acquisition of AI advisory firm Enigma is the standout example, aimed at helping clients become “AI‑native” and future‑proofing the group's own proposition. More broadly, he argues, “AI is an integral part of how any modern comms firm has to create value for clients… it's not a conversation that's ever going to go away” [0:30:41].Third, global network expansion is back in fashion, particularly for US‑headquartered groups. “We're seeing global network expansion firmly back on the agenda – a lot of American firms using bolt‑on acquisitions to stake out positions in markets they can't afford to ignore” [0:03:38]. Finn Partners' buy of Australian corporate shop Honner and FGS's Washington DC acquisition of Rich Foley & Anderson are cast as emblematic of this land‑grab in financial and public affairs work.On the pitch front, the episode reads like a roll‑call of heavyweight consumer and corporate briefs. Hugo Boss hands a multi‑market mandate to M&C Saatchi Sport & Entertainment, a win Bloch says “really touches on their sweet spot of understanding culture, sport and entertainment” [0:05:38]. Adobe's UK and EMEA comms move to Burson in what Bloch calls “a whopper of a win” [0:07:47], stretching across corporate reputation, AI storytelling, creator comms and hub‑agency coordination.Influencer and social briefs are another clear through‑line. Mischief's Matalan win underlines Bloch's conviction that, “when done well, PR is the best discipline to run influencer campaigns because they understand storytelling” [0:13:59].Uncovered's social mandate for Weetabix and Alpen, and Milk & Honey's work on the National Lottery Community Fund's £3m AI fund – “designed to make sure marginalised groups aren't left behind by rapid advances in technology” [0:19:02] – round out a month that suggests UK PR is not just busy, but structurally evolving around AI, ownership models and genuinely integrated campaigning.

Today's guest is Clare Hickie, Chief Technology Officer, EMEA at Workday. Founded in 2005, Workday is a leading enterprise software company that provides cloud-based solutions for human capital management (HCM), finance, planning and AI-powered business operations. Workday serves more than 11,500 organizations worldwide, including over 65% of the Fortune 500. Workday helps businesses streamline operations, improve workforce management and make faster, data-driven decisions through its secure, intelligent cloud platform.In her role with Workday, Clare partners with senior business and technology leaders to help organizations transform how they manage people, finance and AI. With more than 30 years of experience in enterprise technology, Clare began her career on the customer side, spending 15 years at GSK before joining Workday in 2018. She is a recognized leader in responsible AI, cloud transformation and enterprise innovation, with a strong focus on building trusted, human-centered AI solutions that deliver measurable business impact.In the episode, Clare discusses:0:00 How AI conversations evolved from skepticism to agentic productivity5:51 Co-creating with customers to deliver proven AI outcomes7:19 How Workday's AI agents deliver significant productivity gains9:06 Creating consistent AI experiences built on a unified platform12:46 Responsible AI requires governance, transparency and risk management17: 33 How trust and responsible AI drive lasting customer adoptionTo find out more about all the great work happening at Workday, check out the website www.workday.com

In the inaugural episode of the New Ad Tech Podcast, the team explores the technology and industry developments moving digital advertising forward.Cadi Jones, SVP, EMEA at Index Exchange, joins the podcast to unpack containerisation, sell-side decisioning and Index Cloud. She explains how bringing custom algorithms and optimisation closer to supply can reduce latency, unlock greater scale and improve cost and carbon efficiency. Cadi also considers why this represents a structural change for programmatic advertising, potentially as significant as the arrival of header bidding, and shares the curiosity, scepticism and human judgement needed to navigate an increasingly AI-powered industry.Plus, the team discusses some of the recent headlines capturing the attention of the ad tech world, including the release of IAB Tech Lab's AAMP 2.3 and TIME's new plan to show ad to robots. Hosted on Acast. See acast.com/privacy for more information.

Seeing the millions-per-employee AI headlines and wondering where your SaaS company actually stands? In episode #382, Ben Murray covers the latest ARR per FTE benchmarks from Ray Rike's Benchmarkit data. Social media is full of ARR per employee hype, but almost none of it tells you how the number was defined, whether contractors are counted, or how your company compares once you cut the data the way it actually matters. If you are benchmarking efficiency for a board deck, a raise, or a headcount plan, the aggregate number can quietly send you the wrong signal. This episode grounds the metric in real survey data so you know what good looks like for a company your size, in your region, with your pricing model. Know the headline numbers: bottom quartile at 127K, median at 193K, and top quartile at 279K of ARR per employee across the full SaaS population. See how pricing model changes everything, from usage-based leading at 291K down to subscription plus usage hybrids at 136K. Understand why efficiency can drop in the 50 to 100 million ARR band instead of climbing, and what that says about your next phase of growth. Compare the cuts that actually move the number: North America versus EMEA, and horizontal B2B versus vertical SaaS. Learn why aggregate benchmarks can be dangerous to your SaaS health, and why size and pricing bands beat the total-population average every time. Tune in to see where your ARR per employee really stands before you use it in your next board deck or fundraise. Resources Mentioned Benchmarkit (Ray Rike) - benchmarkit.ai Ben Murray's blog post with the full data cuts: https://www.thesaascfo.com/arr-per-employee-benchmarks/

The Rhine River is one of Europe's most important trade arteries, carrying diesel, gasoil, and other refined products from the Amsterdam-Rotterdam-Antwerp hub to consumers across Germany, Switzerland, and beyond. As water levels fall toward historic lows, barges are carrying reduced loads, freight costs are surging, and supply chains are coming under increasing pressure. With Rhine water levels approaching record lows, Europe's energy industry faces mounting logistical challenges that threaten to disrupt the inland movement of fuel. In this episode, Emma Kettley, price reporting associate director, EMEA crude and fuel oil, joins Middle Distillate Price Reporters David Neef and Sophia Aung to explore how declining water levels are driving up freight costs, tightening supply chains, and adding fresh pressure to an already constrained diesel market.

Cyber Resilience isn't just an IT challenge anymore. It's changing how the best B2B sales teams sell. Companies are racing into AI, but Tim Pfaelzer believes many are overlooking the foundation that determines whether it succeeds. Harry sits down with Tim Pfaelzer, SVP & GM EMEA at Veeam, to explore why successful companies don't simply adapt their products. They retrain their sales teams to speak the language of business risk, executive priorities, and business outcomes. Along the way, Tim challenges one of the biggest assumptions surrounding AI and explains why "backup isn't the product. Trusted data is the outcome."

Holden Bale runs strategy at Merkle, the dentsu-owned consulting firm with roughly 16,000 people worldwide and about 4,000 of them sitting in data science. He came on to walk through what Merkle's consumer research actually shows about AI and shopping. The numbers do not line up with the conference talk track.Twenty-two percent of consumers across North America, Central America and most of EMEA now name an AI app as a first stop for product search and evaluation. Google still sits around 78 percent, Amazon around 49. More than half of men and over a third of women say they already use AI tools to shop. That is self-reported, and Holden is the first to discount it.The gap brands keep missing is what happens after discovery. Fifty-three percent say they leave the AI app and buy on a website. Eleven percent claim they bought inside the app. Holden says that second number is fiction, and explains why the GMV math cannot carry it. He has a slide he brings to conferences in red type: agentic commerce does not exist.Then he gives the forecast anyway. A quarter of an eight trillion dollar B2C market flowing through discrete AI apps by the end of the decade, most of that share taken out of marketplaces. Somewhere between 10 and 25 percent of commerce running autonomously. The condition for all of it is Amazon and the LLM firms working out a commercial arrangement instead of a lawsuit.One more number worth sitting with. Merkle surveyed 100-plus companies above a billion dollars in revenue. Eighty-eight percent had deployed something powered by a large language model. Six percent could prove it moved EBITDA.Holden's advice to brand executives has almost nothing to do with AI and everything to do with the product data most companies still cannot pull out of nineteen different systems.This episode is brought to you by Avalara. Tax, tariffs and duties get complicated the moment you add a channel or cross a border. See what Avalara has built for growing brands at avalara.watsonweekly.comNewsletter: watsonweekly.comChapters 00:00 What Merkle actually does, and why strategy and execution stopped being separate jobs 03:15 The Shoptalk data: AI is eating search, not shopping 06:11 Is AI traffic invisible, or are brands just not tracking it 08:25 The social commerce comparison, and why perceived attribution matters 11:36 Avalara 13:07 The 2030 forecast: 25 percent inside AI apps, 10 to 25 percent autonomous 16:47 Who has time to train a personal AI 17:49 Order history is the one thing the LLMs do not have 21:34 What a brand executive should start now 24:34 Test and learn, minus the learn

Let's unpack Fitch's July US and European distressed and default monitors. Brendan Hoelmer and Leonie Dackham join Terry Gallagher on why falling default rates mask rising forward-looking stress and a building default pipeline.

LayerZero is de laag waar de meeste cryptobeleggers nooit aan denken, en tegelijk de laag waarlangs het meeste geld beweegt. Het bedrijf verbindt zo'n 160 blockchains met een communicatieprotocol, ongeveer zoals TCP/IP de verschillende systemen op internet met elkaar laat praten. Ivar Wiersma, head of EMEA, legt uit waarom dat nodig is: vier jaar geleden liep nog negentig procent van alle activiteit over Ethereum, nu is dat rond de vijfenvijftig procent en zit de rest verspreid over Solana, Base, Arbitrum en Canton. Wie zijn stablecoin of getokeniseerde fonds op één netwerk uitgeeft, mist dus de helft van de markt. Een bridge is het officieel niet, al zijn de meeste moderne bridges erop gebouwd. De oude generatie zette alle waarde vast in één slim contract, en dat werd een lokkertje voor hackers: er verdween meer dan twee miljard dollar via die route. Bij LayerZero wordt honderd dollar aan stablecoins op het ene netwerk vernietigd en op het andere opnieuw aangemaakt, met een verificatiestap ertussen die de uitgever zelf inricht. Er zijn meer dan vijftig verifiers om uit te kiezen, en banken en vermogensbeheerders zetten er vaak een eigen bij. Het verdienmodel is dubbel: een kleine marge op elke transactie, omdat LayerZero het gas op alle netwerken voor de gebruiker regelt, en een vergoeding van de blockchains die aangesloten willen zijn. Het protocol zelf is open source en gratis voor uitgevers. Volgens Wiersma loopt tachtig procent van alle dollarwaarde die tussen blockchains beweegt onder water via LayerZero, tien tot vijftien miljard dollar per maand, met Tether, PayPal, Ondo en Robinhood als klanten. Alleen USDC ontbreekt, want Circle bouwde vroeg zijn eigen oplossing. Daar komt nu een eigen blockchain bij, Zero, gericht op handel en afwikkeling. Wiersma noemt een miljoen transacties per seconde tegen een tienduizendste cent per stuk, waar Ethereum er vijf tot tien doet en Solana vijfduizend. Partners zijn de DTCC, de New York Stock Exchange met moederbedrijf ICE, en Citadel Securities. Het voorbeeld dat iedereen in de gaten houdt is Hyperliquid, dat in 2025 met vijftien mensen 880 miljoen dollar operationele winst maakte. Ook het incident bij KelpDAO komt langs. Die klant had de beveiliging teruggezet naar één verifier, die werd gekraakt, en er verdween restaked ether. Sindsdien weigert LayerZero zelf te verifiëren als er maar één partij achter een verbinding zit. Co-host is Kim Schneider. Over de podcast Cryptocurrency are here to stay. In deze wekelijkse podcast gidst Daniël Mol je door het belangrijkste cryptonieuws, langs hypes en trends, voor- en tegenstanders en winst en verlies. In het A-deel bespreken we het laatste nieuws en in het B-deel gaan we in gesprek met een gast. Van cypherpunkpioneers tot grootbanken die aan de haal gaan met stablecoins, van Bitcoin tot Ethereum tot CBDC's. Alles passeert de revue. Reageren? Stuur dan een mail naar cryptocast@bnr.nl Gasten Ivar Wiersma is head of EMEA bij LayerZero. Kim Schneider is web3 enterprise lead bij Deloitte. Links Citadel Securities steunt LayerZero bij de aankondiging van de Zero blockchain DTCC, ICE en Citadel Securities verkennen de nieuwe Zero blockchain LayerZero wijst de opzet van Kelp aan als oorzaak van de hack van 290 miljoen dollar Kelp stelt dat LayerZero de opzet had goedgekeurd die het bedrijf nu de schuld geeft Chainalysis ontleedt de aanval op de bridge van KelpDAO Host Daniël Mol is presentator en redacteur van de Cryptocast. Hij is sinds 2017 met Bitcoin bezig en kwam in 2021 bij het team van de Cryptocast. Redactie Daniël Mol See omnystudio.com/listener for privacy information.

Dans cet épisode de Connected Mate, PPC est toujours au Carrousel du Louvre, en débrief du RAISE Summit 2026, plongé dans cette ambiance internationale où l'intelligence artificielle se pense autant comme une technologie que comme une nouvelle industrie.PPC revient sur le keynote de Paolo Guglielmini, Vice President EMEA chez Nvidia, qui pose une question simple, brutale et stratégique : si l'Europe veut compter dans l'IA, peut-elle encore se contenter de consommer ce que les autres construisent ?À travers plusieurs extraits de sa prise de parole, PPC décrypte une vision très structurée de l'IA : non pas un chatbot, non pas une application, non pas seulement un modèle, mais une chaîne industrielle complète. Paolo Guglielmini parle d'un “gâteau” à cinq couches : l'énergie, les puces, l'infrastructure, les modèles et les applications. Une manière très concrète de rappeler que l'intelligence artificielle ne repose pas sur une seule brique magique, mais sur un écosystème complet.Le vrai sujet européen n'est pas seulement d'avoir de bons chercheurs, de bonnes startups ou de bons cas d'usage. Le vrai sujet, c'est la capacité à industrialiser vite, à mettre à l'échelle, à connecter l'ambition au calcul, et à disposer d'une infrastructure régionale, fiable, scalable.L'épisode explore aussi une idée forte : l'Europe n'a peut-être pas besoin de courir exactement la même course que les géants américains. Sa voie pourrait être celle d'IA spécialisées, sectorielles, adaptées aux métiers, aux langues, aux cultures et aux cadres réglementaires européens.L'IA cesse d'être un simple super logiciel. Elle devient une question industrielle, une question d'infrastructure, une question de souveraineté pratique et, surtout, une question de choix collectif.Découvrez NoteTaker AI, l'une des premières applications françaises conçues pour exploiter tout le potentiel d'Apple Intelligence. Disponible gratuitement sur l'App Store.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IAHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode of The MadTech Podcast, Josh Hill, senior director, head of optimisation EMEA at Kepler Group, joins ExchangeWire's John Still and Grainne Reid to discuss OpenAI hacking Hugging Face, Google's €890m EU fine, and the Paramount-Warner Bros deal.The first story this week is an autonomous OpenAI agent hacking into AI startup Hugging Face. The conversation explores the need for more AI standards and guardrails, and how AI might impact the future of media buying. The second covers the EU finally showing its regulatory teeth and imposing an €890m fine on Google over search and app store breaches.Finally, a judge has temporarily blocked Paramount Skydance's bid to acquire Warner Bros Discovery. Will the deal still go through? And what might a united Paramount-Warner Bros mean for the future of TV ad buying?•••0:00 Introduction0:57 OpenAI hacks Hugging Face10:09 EU fines Google €890m over DMA breaches16:20 Judge halts Paramount-Warner Bros deal

According to Salesforce, sales professionals spend up to 40% of their time searching for the information and knowledge they need to do their jobs. For go-to-market teams stretched across multiple products, multiple acquired businesses, and a sprawling tech stack, that number can feel like a conservative estimate. So how does a solo enabler cut through the chaos and build something an entire go-to-market organization actually uses and actually trusts? Riley Rogers: Hi, and welcome to the Win/Win Podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Heather Darling, senior sales learning and development manager at HSI. Thanks so much for joining us today, Heather. Super excited to have you here. Wondering if you can kick us off and just tell us a little bit about yourself, your background, and your role. Heather Darling: Yeah, absolutely, and thank you so much for having me, Riley. Appreciate it. My background actually started on the customer side. I spent a few years in customer success at HSI, working directly with our customers, building relationships, identifying growth opportunities, and helping them drive product adoption. So over time, I realized I really loved helping teams get better at that work and not just doing it myself. So I got my master’s, and I moved into the sales learning and development role, where I now design onboarding and ongoing learning for our sales reps and CSMs. And a big focus for me is practical application, so I spend a lot of time building programs around how to position our solutions with buyers, how to teach reps about our solutions without overwhelming them with information that they don’t need. Recently, I’ve been focusing on how AI can help sales teams show up more strategically with customers, so I’m really focused on how you turn enablement into something that actually changes behavior. And because I came from customer success, I think a lot about the full customer life cycle. So a lot of my work is in helping teams connect the dots across sales, onboarding, and long-term success. In enablement, I just think it’s important to focus beyond training and think about how we build a culture where people are continuously improving. RR: Your intro tells me we’re going to have a great conversation about how you’re bringing all of that to life. But before we do, I’d love if you could maybe give us just a little high-level view of HSI, just so we have a little bit of a framework as we’re going into the conversation. HD: HSI is a workplace safety training and compliance company in the environmental health and safety space. Ultimately, our goal is to help companies operate safer, smarter, and with less complexity. So we sell to SMB and enterprise organizations across a wide range of industries. Within those companies, our buyers are typically EHS leaders, HR and L&D teams, and operations leaders. So basically anyone who’s responsible for tracking workforce performance, compliance, and risk. RR: Love it, and that is, to your point, just about every company aims to do that, so broad customer base to serve, broad prospect base to target. One thing that you mentioned to me when we spoke last was that HSI’s growth has come from acquisition. So can you tell us a little bit about what’s challenging about working in an environment that’s constantly changing and trying to enable your teams through that change? HD: Honestly, it’s a tough environment to run enablement in. Growing through acquisition, you’re constantly dealing with new products, old branding, different messaging, new systems, and even different workplace cultures converging. So, it sometimes feels like nothing is ever fully standardized. You’re always evolving, working towards a moving target, and the teams are always needing to absorb new information. So you’re trying to help reps understand what to sell, how it fits together, and how to tell a simple story even when the business itself is still getting aligned. On top of that, priorities are shifting with a moment’s notice, products are getting rebranded, positioning is evolving. So enablement needs to stay really plugged into the business and be flexible. There’s long periods of waiting to bring a new product to market sometimes, and then suddenly it’s go time, and you need to be ready, and you have to get everyone else ready. At the end of the day, it’s just a balance between driving consistency and accepting that some level of change is always gonna be your reality. So if you wanna be successful without driving yourself crazy, you work to have a structure in place to bring consistency to your own role in those moments. RR: I would love to know what your personal process for creating consistency amid that chaos is. I think that’s something that’s often challenging to do. HD: That’s a good question. I spend a lot of time meeting with our leaders. I touch base with them at least once a month. I go to team meetings when I can. I just try to stay as plugged in as possible to all the different things that are happening within the organization. For me personally too, I have a mission, vision, and values for my team of one, and so it’s a touchstone for me to go back to. Like, “Hey, am I meeting the goals and the principles that I’ve set out for myself?” Make sure that we’re doing the things that are not out of scope, but also that we are doing the things that we need to be doing to address what’s happening at the moment. RR: I think that’s one of the things that’s really hard, and something that when you talk to solo enablers is probably one of the hardest things, is that wherever you are, enablement is a game of change. It’s a never ending project. There’s always new things for people to learn, always new things for people to do. But when it is just you, and when things are changing fast, staying true to those north stars and that scope that you’ve set, beginning of the year, beginning of fiscal, gets hard. So I really appreciate those tips for how to maintain structure, how to not go crazy, and how to keep yourself on a path that supports your work and the business. So thank you for that. You alluded to a little bit of this in your introduction. Acquisitions aren’t easy. They add new product lines, they add new collateral, they add all sorts of different branding, messaging, et cetera. So what are you seeing that cause for reps? HD: For reps, I think the biggest challenge is just suddenly they’ve got a bigger portfolio of things that they can sell, but it’s not always clear how the pieces fit together, what they need to lead with. If you’re not on top of that as an organization, rep’s confidence drops, your sales cycles get longer. You tend to see people fall back on doing and selling what they already know. People can be reluctant to bring up a new solution that they might feel like they don’t fully understand. And so again, I think that’s where it’s really important to make sure all those pieces are in place as much as possible before you bring the reps in, because they don’t fully understand something, they don’t feel confident in talking about it, so sometimes those new solutions, they don’t get brought up as much as they should. That’s definitely a challenge. For the broader go-to-market team, it creates a lot of inconsistency too. We’ve got different messaging, different positioning, overlapping collateral. It’s really easy for marketing, sales, and customer success to get slightly out of sync, and that shows up pretty quickly in the customer experience. Your risk really with that is not a lack of resources, it’s almost in having too many. It makes it hard for people to find or trust what’s relevant. So you might have reps sharing old collateral with legacy branding because they feel comfortable, they feel like that’s something that they trust. They’re measured on results, so when something is working for them, they don’t wanna risk messing that up. And so change can feel like it really slows them down or it puts deals at risk. So when you’re introducing new products, new positioning, or new tools, especially all at once, that can create some hesitation. Reps are gonna tend to default back to what they know, what they trust, what they’re comfortable talking about. RR: Hearing all of those challenges and also some of those questions that you asked, when there are so many priorities swirling around, so many new things coming in, how do you find that clarity, and how do you create that clarity? And I think one of the things that you shared was an answer to that was, “We needed some tooling.” And so you started looking for some tools to help with that, that problem of reps don’t feel confident with our new solutions. And so I think you were looking initially maybe for something more aligned to an onboarding tool, and then you wound up here with a sales enablement platform. HD: Yeah. Yeah, it was an interesting shift because early on I really was thinking about this as an onboarding problem. So how do we get new reps ramped faster, especially with how complex our business has become? But as I got deeper into it, I realized that the bigger issue wasn’t just onboarding, it’s ongoing development, coaching, creating and tracking certifications. So the challenge doesn’t stop after those first 30, 60, or 90 days. The business is still changing. We’re adding new products all the time, messaging keeps evolving, and that can be really a struggle for reps to keep up with. So there’s just so much information coming at them about buyers and products, and not to mention our internal processes that can sometimes change on a moment’s notice. So my thinking shifted from how do we ramp people to how do we continuously enable reps in a way that makes it easy for them to consume and keep up with the pace of the business? I didn’t really know, I think, that enablement platforms were something that existed. Turns out that in addition to hosting ongoing learning and coaching, an enablement platform could help us centralize content, which is something that we were really struggling with actually. So it really became clear that what I thought I wanted was actually not what I wanted. RR: So when you did land here, and you found there is a tool that will support not just the initial ramp-up on a difficult business to learn, but also will keep our reps continually enabled, everboarding as things change, and then also able to access all of the content, resources, et cetera, that they need. So you found something that worked, but that’s only step one. The next one is getting approval, getting the internal buy-in that this is the right choice, and it sounded like there was some degree of internal skepticism. There was a worry that it wouldn’t work. So how did you make the case for enablement platform and say, “We need this. It’s worth it. I promise you, it’ll, it’ll work out the way we want it to”? HD: We’ve had some challenges with platform adoption in the past, and so there was definitely some skepticism in the organization. And it’s always tempting to, we have a problem, let’s throw a tool at it. So I think for us, the turning point was reframing the problem. So instead of just, “Hey, we need a new tool to address this,” it was a focus on what the leaders were already feeling and seeing, which was longer ramp times, inconsistent messaging and branding, reps struggling to navigate a more complex sales cycle and complex sales processes. So we were incredibly lucky to find an internal champion, somebody high up and respected in the organization who also saw the problems that the sales org was facing firsthand. He believed in the impact that Highspot could have and really helped us connect the dots across leadership teams, and that made a big difference in building internal momentum and credibility. When we could confidently say, “This helps us ramp reps faster and has the potential to increase cross-sell by even 10 or 15%,” that conversation shifted pretty quickly, and at that point, it was about solving a real business problem. RR: Yeah, and there are a couple of really, I think, compelling things that anybody who’s trying to make a business case really for anything but for an enablement platform, expanding an enablement platform, anything like that. One, have a champion. That’s so huge when you have somebody who can speak the language of everybody else that you need to get bought in. Two, be able to reframe it to the value to you, as opposed to, yes, we have problems, but what would it look like in a future state if we didn’t have those problems? And so once you did have that, that buy-in, you had that moment where everybody was like, “Okay, we see the vision. Let’s move forward.” How did you drive adoption? HD: We, like I said, we’ve had a history of challenging or failed software adoptions, so I think that goes back to the idea of sales reps being a little allergic to change. So we definitely had some skepticism. And I got that. I was nervous about it. I had put myself on the line. So knowing that, I was just really intentional up front. I spent a lot of time organizing things the right way, building out Spots, overviews, Sales Plays, and Digital Room templates so that when our reps got in there, it actually made sense and it felt cohesive to them, like something that they understood and that they could use. So I created pages that, as much as possible, mirrored a lot of our internal and external resources, so it looked familiar. We used team homepages that linked to a lot of the other sites outside of Highspot that they use in their daily lives. We were integrated with Gong and Salesforce, which added a lot of value for them. So it was something where you could come in in the morning, you could open up your Highspot, you could have your links out to some of the other resources that you need, and you could start your day there. I also didn’t just blast it out to the entire organization at once. I launched to a small group of reps and got their feedback, made some adjustments based on that, and then after about a month, I started rolling it out more broadly. I spent some time with each team, walked them through some of how to use Highspot, answered their questions, got them set up linking all of their accounts and setting up profiles to make sure everything was ready to go, because I wanted to make it easy for them to engage with it and to be ready to use it to engage with their buyers. We started off slow, but reps started to see the payoff. So it was easier to find what they needed. That was really helpful. And at the same time, we gave them the ability to see how their prospects were engaging with content that they shared. That’s when I think it clicked for a lot of them. And at the same time, we reinforced that internally. So I trained our internal teams, like marketing, finance, sales ops, to point reps back to Highspot. So anytime they were asking for help locating content or processes, I asked them, “Hey, instead of giving them the answer, please let them know that it’s in Highspot and that they can easily find it.” I started to feel the shift a few months in. We would be in meetings, and people would say things like, “Hey, make sure that document you just showed us gets into Highspot.” Like, “Can you drop this PowerPoint deck in Highspot?” That’s when I knew we had crossed a line. It stopped being something that I was pushing, and it became the source of truth that sales team had been missing. RR: Can you walk us through what you built, what the platform looks like today, and then what you would point to as some of the things that have contributed to the success you’ve found so far? HD: The platform today is the central hub for how our go-to-market teams operate. We’ve got structured Spots with clear overviews, Sales Plays for all of our solutions, Digital Rooms that they’re using directly with customers. It’s really become the place where a lot of work happens. So as far as what’s driven the success, I think the biggest thing for me is having the right mindset. This isn’t a set it and forget it project. If you go in, I guess, thinking like, “Hey, I’m gonna be done with this at some point,” it’s not gonna work. It gets easier to manage over time, for sure, but it should always be evolving as your organization evolves, because you really have to keep refining, updating, and listening to your internal stakeholders. That ongoing care and feeding is what actually makes it stick and provides ongoing value. RR: And that’s, I think, the bitter truth of enablement, is that you’re constantly driving to all of these goals, new objectives that come up, and you hit one and you go, “Great. We’re done.” And then there’s a new one that comes in, and all of a sudden, again, you have that bomb of Sales Play training, Digital Room template that I need to build and equip my reps to get out there and drive that new initiative. So I think you’re 100% right to say that that is the right approach. And I would be curious, just because it sounds like in our conversation so far, you’re a firm believer that enablement is the connective tissue between marketing, sales, some other go-to-market functions that you called out. And you mentioned being in team calls and keeping a good pulse on the organization, but how have you built such strong connections between all of these teams and the leaders behind them? HD: Yeah, that’s a great question. A lot of what enablement does is really connect those dots across the business. And so for me, it just comes down to staying close to the work. I’m regularly attending team meetings. I’m joining product updates. I’m meeting with sales leaders on a monthly basis. I try to spend time one-on-one with our reps as much as I can, just to understand what they’re dealing with day to day. And that builds trust, but it also keeps me grounded in what they actually need and not just what I think they need. More importantly, I’m just thinking about how it can solve real problems for the different teams. So whether that’s helping marketing get their messaging in front of reps or giving sales ops and finance a better way to communicate priorities, it becomes a shared tool. Not just a sales tool, but a way for everybody to get things in front of sales when they need to have their attention or they need something that’s going to live somewhere people can easily access it. And I think that’s really where the connective tissue happens. When those stakeholders see Highspot and enablement more broadly as a way to amplify their own work and reach across teams, they lean in, and at that point, it stops feeling like enablement is a separate function, and it starts to just feel like part of how the business runs. RR: I really appreciate that call-out that you have to be able to put yourself in the shoes of your partners, understanding what they’re prioritizing, understanding what their KPIs are, what their goals are, what they’re driving towards, and then how can I serve that? It sounds like you’ve gotten to a point that you can be proud of, and I would really love to hear a little bit more about what business impact or achievements are you proudest of? HD: Yeah. This past year has been really exciting for us with Highspot, just to see the level of adoption and to see how often people refer to it. When we first rolled it out, our goal wasn’t just adoption. It was actually to change how our reps sell and how our buyers experience us, and we’re really starting to see that come to life. We have reached 100% adoption across our North American team, which is great, but what I’m most proud of is it’s not just surface level usage. The reps who are leaning in the most are seeing real results. So for example, reps who complete our learning path certifications are winning 15 to 20% more often. They’re generating more revenue because they’re creating and closing more opportunities. There’s a similar story with our Sales Plays. So the reps who use them are consistently outperforming. And on the buyer side, we’ve completely changed how we show up. We’ve had over 6,000 external shares this year, including more than 2,000 Digital Rooms that have gone out, and those are not only sales meeting follow-ups. Reps are using them for everything from onboarding new customers to supporting partners to running webinar follow-ups and supporting platform migration campaigns. Reps are seeing exactly how buyers are engaging with what they’re looking at, what’s resonating, and that helps them coach their champions internally. So it’s a much more informed, more intentional way of selling. Overall, it feels like we’ve built a system that’s actually driving better selling behaviors and better outcomes. RR: I think the thing that’s most powerful about what you shared just there is when you were talking about how did we earn buy-in. And you walked us through how you made that reframe, and you showed here is what is possible. And I think you threw out something there, like, “What if we could improve cross-sell by 15%?” And you can look at your data today and say, “Our training is actually increasing the number of opportunities we can create.” So that initial stretch goal that you set to earn buy-in on the vision, you have achieved, and you can prove it out, which is crazy, and I hope feels very gratifying. So with a strong environment in place, high adoption, less content chaos, an easy way to get folks ramped up, what’s next? HD: Yeah. I mean, we’re in a good spot right now. I’ve been able to start to have some fun with things because the foundation is there. Adoption is pretty strong, so the focus right now is really shifting to impact. So a big area for me right now is expanding learning, and that’s what I set out to do over a year ago. So I’m building structured learning paths with certifications so reps can prove readiness across different parts of our solution set. So ironically, my project had to take a bit of a backseat to building out the other areas of the platform, but I think that had to happen first to drive that learning portion and to see success there. So we’re also starting to scale globally. We are bringing our EMEA team into Highspot in a way that aligns with how HSI as an organization operates but also still respects the differences in their processes and products. We’ve started to explore the AI coaching functions, which is really exciting. So the goal there is to help reps tighten up their messaging faster, especially around product launches, and to support both onboarding and ongoing development. And at the same time, a lot of the focus is just continuing to evolve what we’ve already built, finding new ways to add value, keeping content fresh, refining Digital Rooms, making sure content stays aligned with the business. So I’m always diving into analytics to determine some new ways to deliver value and prove impact. I think it goes back to the idea that this isn’t a project with a defined endpoint, so our Highspot will always be evolving in the same way our products and our sales org is evolving, and I think that’s what makes it such a successful and valuable resource. RR: Such a full circle point to end on. There’s a lot to look forward to, and the one truth and the one consistent factor is that it’s gonna change, and you’re going to adapt. So who knows what’s coming next specifically, but it sounds like you’re ready to face it when it does come. Heather, it has been so wonderful to hear about your journey, the work that you’ve been doing, the way it’s showing up for HSI, so thank you so much for taking the time to come and share, and give us a little bit of a peek into your world. HD: Yeah, absolutely. So happy to be here. Thank you so much, Riley. RR: No, thank you. And to our listeners, thank you for tuning into this episode of the Win/Win Podcast. Be sure to tune in next time for more insights on how you can maximize go-to-market success with Highspot.

Don’t miss this massive SMB partner shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this pivotal episode, we sit down with Jose Gomez Cueto, Microsoft’s SMB leader for the Americas, to uncover the monumental shifts happening within the partner ecosystem and the $20 billion cloud opportunity currently on the table. The discussion dives deep into Microsoft’s commitment to the CSP channel, the explosion of AI agents, and why shifting from traditional headcount growth to outcome-based results is critical for survival. From navigating the complexities of the marketplace to the urgency of becoming “Customer Zero” with AI tools, this conversation provides the roadmap every MSP needs to thrive in the new era of technology. https://youtu.be/QE-1w7GeyPM Key Takeaways Microsoft operates a $20 billion cloud revenue business in the Americas alone, with 80% driven by the channel. The Cloud Solution Provider (CSP) program is now Microsoft’s primary hero motion for the fourth region. The currency of SMB growth is shifting away from headcount and moving directly toward AI-driven outcomes. MSPs must transition from traditional IT outsourcing to strategic business process consulting to survive. Failing to proactively adopt and secure AI tools creates massive liability and shadow AI risks for organizations. IT providers are urged to become “Customer Zero” by deploying and testing Copilot and autonomous agents internally before selling them. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags CSP, Agent 365, SMB cloud revenue, outcome-based selling, Copilot for business, Defender for business, shadow AI risks, AI agent deployment, Purview data security, Marketplace API integration, autonomous agents, Customer Zero, Microsoft Americas segment Transcript Jose Gomez Cueto AUDIO PODCAST [00:00:00] Jose Gomez Cueto: And, and you know, if I might say something that is confidential, avid Vince, uh, to be quite honest, please, please, uh, by definition, a marketplace is eliminating intermediaries. [00:00:11] Vince Menzione: You can feel it happening. [00:00:13] Vince Menzione: The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:23] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:45] Vince Menzione: It is the strategy because being in the room changes everything. Let’s start. [00:00:55] Vince Menzione: I am absolutely thrilled for our, our next guest. Um, some of you heard me talk about this maybe earlier or in various pockets of conversation. Um, I believe both the SMB market is an, is an incredible opportunity. We’ve called it the Acre of Diamonds at Ultimate Partner at previous events. And then the MSP community, which I want to thank so many of you to for coming, coming on board now. [00:01:25] Vince Menzione: ’cause we’ve had some MSPs that have come to all our events. And doubled, tripled, quadruple the sizes of their business. From what they’ve learned in these rooms. And so we invited our next guest to come. Oh, Jose, come on up. Jose Gomez Cuerto is the leader of Microsoft’s SMB business for the Americas. Come on. [00:01:43] Vince Menzione: Come on over. Come on over. Sit down with me. And I was so thrilled to get this gentleman to come join us. His team is doing incredible work. I got to meet some of his team actually earlier this year. And we know each other for many years ago. [00:01:56] Jose Gomez Cueto: We do. [00:01:56] Vince Menzione: When I was at Microsoft, right? Yeah. So, so great to see you again. [00:01:59] Jose Gomez Cueto: It’s a pleasure to be here. Uh, thanks for the invitation. I’m thrilled to be here. And thank you all for making time, uh, or traveling here. Uh, this is the best time. To be in the industry. [00:02:10] Vince Menzione: It’s an incredible time. [00:02:11] Jose Gomez Cueto: Yeah, [00:02:11] Vince Menzione: it’s an incredible time. So sit down. Yeah, sit down. Let’s, yeah. So let’s talk about you and your organization. [00:02:17] Vince Menzione: Um, let’s talk, well, I, I, I wanna bring this up because it was like, the noise I heard in the room when I was, I went to Interven earlier this year. Yeah. Is, does Microsoft Care about this market? And, um, I was at Microsoft many years, we worked together when I was a, a gm. And, uh, it was run differently back in the day. [00:02:37] Vince Menzione: Yeah. And there’s been a lot of changes to what we call the SME and C business now. Mm-hmm. Uh, and the SMB business, which you run. So let’s talk a little bit about your organization, where you sit in the organization, and then I want to kind of dive in a little bit about what’s changed. ’cause a lot has changed for the better. [00:02:54] Jose Gomez Cueto: Yeah, it’s a great question and I think that that’s what a lot of people think about, uh, SMB and, and who’s SMB and, and who’s at Microsoft and who do I talk to. So, [00:03:02] Vince Menzione: yes. [00:03:02] Jose Gomez Cueto: Uh, even though I know a lot of, uh, friendly faces in the room, I think it’s a great, uh, starting point. Vince, so. Basically, uh, I am responsible for what we call the small and medium business, uh, segment. [00:03:15] Jose Gomez Cueto: Uh, we can also call it small and medium enterprises. Uh, I would say that it is not a monolith. Uh, we do have, uh, subsegmentation, I think that our friend Jay was talking about up to 20 subsegmentation. Uh, we think about it for simplifi simplification purposes on three. Uh, so we have, uh, the smaller organizations, the medium-sized organizations. [00:03:36] Jose Gomez Cueto: And then what we call top point manage, which is basically large enterprise that we simply don’t have an account management team, uh, assigned to. And we are the happy recipients of many of those, uh, every year. Uh, so I would say that, uh, a best definition would be also anything that is unmanaged and is primarily driven through the channel. [00:03:54] Jose Gomez Cueto: Uh, we run in the Americas approximately more than $20 billion of revenue, uh, on cloud. Uh, that’s [00:04:01] Vince Menzione: crazy. [00:04:01] Jose Gomez Cueto: So, and 80% of that is done. Through companies that are here, [00:04:05] Vince Menzione: $20 billion of business. [00:04:07] Jose Gomez Cueto: Yeah. So, um, the, the Americas region that I’m, uh, representing and under my responsibility includes basically three sales units, the United States, Canada, and Latin America. [00:04:18] Jose Gomez Cueto: Yes. Latin America is more fragmented because we have multi-country and multi, uh, subsidiary, uh, structure. Just to recap a little bit of what you asked me rewinding on what has happened in the last two or three years. Yeah. We brought basically, uh, probably something that you might remember from you were there. [00:04:36] Jose Gomez Cueto: I, yes. Uh, which is bringing the segment, uh, with the channel together. So, uh, I think that, um, uh. Earlier in the morning, uh, Steven was, uh, talking about it, what we call S-M-U-N-C, which is, uh, this segment with the channel. And the main reason is to drive, uh, that synergy, uh, and making, uh, a very bold statement that many of you might remember in the last two years, uh, Judson and Ralph, uh, heter or, or new, uh, president for this, uh, fourth region. [00:05:05] Jose Gomez Cueto: Uh, ’cause we call it fourth region. Yeah. ’cause the other one is our enterprises. [00:05:08] Vince Menzione: Yeah. So Asia, Americas Exactly. And, and EMEA. Then you’re the fourth region. [00:05:13] Jose Gomez Cueto: We’re the fourth region. So, so, um, making CSP, uh, our hero motion, and that is fantastic news. I, I started, uh, part of my journey, uh, in, in the channel, uh, way earlier in distribution in the year 2000. [00:05:30] Vince Menzione: Yep. [00:05:30] Jose Gomez Cueto: Uh, and fast forward, I would say 2011, we were launching the first commercial SaaS offering, which was Office 365. Um, I had the privilege to be, uh, leading the launch globally for that. Uh, but then we, the first thing we did was build a channel, and that was called syndication. And basically the precursor of that, uh, became CSP, basically putting, uh, the partner or customer in the middle, the partner around it for the, not only the, the opportunity, but also the responsibility to serve the customer. [00:06:04] Jose Gomez Cueto: 360 from, uh, presales all the way to, uh, uh. Upsell cross sell, and in between deployment, uh, things, uh, around, um, servicing, bundling offers, uh, troubleshooting and support, et cetera. So, uh, back to your question was, this is a very important thing because we’re basically, uh, making our channel the scale and, and the vision that we have is, is that we are gonna be continuing to scale through the channel. [00:06:33] Jose Gomez Cueto: So, um, one last thing I say, uh, in terms of the organization that I think is important for everyone to understand, and I’m gonna go a little bit into more org structure, is that we, we have these three sales units that are geographic. But, uh, what we’ve done this year is to have, uh, more depth on the solution area. [00:06:50] Jose Gomez Cueto: So you might remember that, uh, we’ve simplified them, uh, same as we used to have 8, 13, 13 areas. Now we have only three Oh yeah, same, same, uh, in the solution area. So we have, uh, the AI business solutions. Uh, cloud and AI platforms. And then, uh, security and my team basically mirrors that structure. And we have, uh, team members, uh, primarily, um, our partner, solutions specialists that are, their job is to work with companies like you. [00:07:17] Jose Gomez Cueto: Uh, some few we do, uh, direct in others. What we do is work with, uh, our top distributors, and I think we have, uh, in the room many of those. I think Google is gonna follow up, uh, for PAX eight, and that’s, uh, how we’re going to market now. [00:07:31] Vince Menzione: So just a little bit of context too for me. ’cause I, I, I had heard this at another event. [00:07:36] Vince Menzione: Yeah. And I just wanted to share this. Um, when I was at Microsoft, we, we did not put the right emphasis and energy and resources in the s and b market when I was there, or, or it was fragmented. Every group did it differently. You remember those days too, right? Well, with public sector, we didn’t necessarily have a team focused, and every business did it a little bit differently. [00:08:00] Vince Menzione: Mm-hmm. And I think one of the contexts you, you mentioned Ralph and being in Ralph’s organization. Yeah. Pulling that all together and creating the fourth region created a lot of focus that didn’t exist. And consistency in terms of execution. I think that’s what you’re talking about here. Right? And then also the fact that like, we didn’t, I don’t think we had a sep, an SMB leader back in, back in the day. [00:08:22] Vince Menzione: Like we didn’t have somebody that we can go to to think about the MSP community the way we do today. Mm-hmm. Right. We were just, they were just almost like unmanaged entities out there. Yeah. Was that, would you, would you agree with that? [00:08:32] Jose Gomez Cueto: Yeah, I, we went through several iterations that, uh, you might argue, uh, were painful or not. [00:08:38] Jose Gomez Cueto: Uh, ultimately what we’re committed is to simplify the partner experience. And make that the same for the customers. But what we have is now one center of gravity, uh, a global SMB organization. We have three area leaders. And uh, and that helps us, uh, to be quite honest and in confidence. And you and I talked about it, Jose, this is a forum for, uh. [00:08:58] Jose Gomez Cueto: Speaking the truth. Uh, we, we, we have to fight the gravitational force of the managed space. The company has a big enterprise footprint, so, uh, many of us have become, uh, the chief agitators, uh, to fight the good fight, uh, for SMB. Uh, try to under unpack, uh, in every single conversation with senior Execut. [00:09:17] Jose Gomez Cueto: What is an MSP? And no, it’s not data consulting or one of the large, uh, global design. Uh, and then we explain what they do and then what is a two tier channel, how do distributors work? And, uh, and what about this and what about that? So I think that that has been, uh, a great, uh, progress and a lot of that can be reflected, uh, into how we’re, hopefully everyone in the room is seeing it in how we’re going to market. [00:09:40] Jose Gomez Cueto: I’ll give you two examples. [00:09:41] Guest: Yes. [00:09:42] Jose Gomez Cueto: Um, for, for quite some time. We, we have very limited, uh. Product truth. That’s what the lingo that we use internally, uh, related to offer that were targeted to SMB. And I would say that, uh, business premium, uh, for M 365, uh, was the fact to offer. But now we’ve been able to in, uh, increase, uh, the not so not only commitment, uh, but also the investment that we’re doing as a company into launching offers. [00:10:08] Jose Gomez Cueto: So we have a co compiler for business that is. At a lower price point that has, uh, the same capabilities at the enterprise, uh, that we’re, uh, doing that we also have some security, uh, offers, uh, that are now unattached to business premium, which is our hero motion for sub 300 space. So you start to see, uh, an important trend and it’s great to have jobson at a CEO, uh, of the commercial business capacity because, uh, we’re making things happen. [00:10:34] Jose Gomez Cueto: So what I would say is that I love coming here to these forums. A lot of my team members are here. We’re here to learn. We’re the learner. All we, we, we don’t know much. We need to learn more. Uh, and, and just keeping us honest in terms of bringing that, uh, ethos of, of the customer that most of you are serving and, and, and things that we can improve to get better to deliver value. [00:10:58] Vince Menzione: Yeah. And the speed at which you’re moving has been pretty fast. It’s been very nimble. Like I, I, I’ve been watching this progression. It’s really like you, you’re really leaning in. I was actually hoping because I could ask you a bunch of questions. Yeah. But we have such a great audience and for the first time we really have opened it up to a lot of MSPs in the room. [00:11:18] Vince Menzione: Yeah. And I know you, you wanna get some interaction with some of these folks as well. I thought maybe we would open if you’re okay with this. Yeah, absolutely. I’d rather than I go off script a little bit. I’d rather open it up to some of the MSPs in the room. We’re sitting here eager to learn how and, and what Microsoft is going to do to help. [00:11:35] Vince Menzione: Because I think the opportunity, I personally think the opportunity is huge right [00:11:38] Jose Gomez Cueto: now. Yeah. Let’s do that and well, we get, uh, warmed up. I would say that. [00:11:43] Vince Menzione: So we need some mics. Yeah. [00:11:43] Jose Gomez Cueto: Uh, something that I’m, that I’m seeing, uh, Vince, and, and, and a question that many of you might have is why now? And, and why this an, an exciting, an exciting time. [00:11:54] Vince Menzione: Yes. [00:11:54] Jose Gomez Cueto: Um, and I would say that, uh. Right now we’re seeing, obviously Jay talked about it and, and the big transformation, but it’s a once in a generation or one in a lifetime. Yeah. Uh, shift of the entire platform. Uh, and, and a lot of the scenarios are even maybe scary, but what we see is huge opportunity. And from an SMB perspective, uh, the biggest thing that excites me is moving from, um, something that was. [00:12:23] Jose Gomez Cueto: More related to size, and now we’re moving to outcomes. So, so think about the future of SMBs, uh, with agents and things being measured on outcomes. And, and what this leads to is, uh, Jay talked about it as well, and sorry Jay, it’s such a good job that I keep quoting you. Um, we do that a lot. Uh. You got it. [00:12:49] Jose Gomez Cueto: So you talked about, uh, I noticed that Bill Gates when he said, you know, uh, uh, a pc, uh, in every desk and what we see is every human empowered with agents. Yeah. Especially in work. And what does that mean, that the currency changes being, because what you’re gonna be able to, to envision. Not in the, in the, in the near future, but now is an agentic explosion where then, uh, the currency is outcomes? [00:13:14] Jose Gomez Cueto: Yes. So if you think of an SMB growing, it’s not growing on, on, on full-time employees or headcount. It’s growing on the ability to do more through agents. So, so I think that’s an important thing and, and that’s something that we’re working very closely with our all, all our channel and the offerings that we’re launching to market as well. [00:13:32] Vince Menzione: I also think about the MSPs as being perfectly positioned because what you described, the new, the new model, the future customer and the outcomes is gonna require hands on the steering wheel at all times. [00:13:44] Jose Gomez Cueto: Yes. Yeah. So on that one, and still waiting for some, uh. Someone that is not shy to ask questions, but we’ll, we’ll keep going in the meantime. [00:13:52] Jose Gomez Cueto: Uh, I, I think that, uh, we are learning, all the [00:13:55] Vince Menzione: MSPs are lined up over here. I’m marching them all. [00:13:57] Jose Gomez Cueto: We, and, and I almost know by name all everyone in the first two rows. Yes. Uh, so, so, uh, I might pick on them. Uh, they’re too shy, but, but we’re learning together. Uh, Vince, uh, the important thing is, is the transformation, uh, and the opportunity, but also the risk of, uh, not acting. [00:14:17] Jose Gomez Cueto: Uh, what we were seeing, uh, for the first, uh, year or two was kicking tires, people testing, uh, ai. And now what we’ve seen is basically, uh, a full adoption. Uh, of the agentic technology, not even adoption of the tools, but embracing the technology. So I, I want to give you, uh, two specific, uh, examples or data points we have, uh, just in the Americas, more than almost 9 million, uh, people using copilot chat. [00:14:49] Vince Menzione: Wow, that’s amazing. [00:14:50] Jose Gomez Cueto: So imagine, uh, the, the potential that is there for people that are actively using the tool. Yeah. Uh, to en enable new scenarios of doing things. Uh, another example, and I think I have, uh, someone in my team here, is Amber in the room. Amber Kinney? No, she left. Okay. So Amber runs, uh, cloud and ai, uh, uh, or Azure platform. [00:15:12] Jose Gomez Cueto: Uh, her team has deployed, uh, more than, uh, 11 agents internally for our partner solution specialist, uh, from. Simple agents that will, uh, tell is if a specific deal is eligible for a pre-sales or post-sales program. And comparing all the complexity of our programs, oh my [00:15:29] Vince Menzione: goodness. [00:15:30] Jose Gomez Cueto: All the way to, to, to managing a pipe more effectively of opportunities. [00:15:34] Jose Gomez Cueto: So what we’re seeing is real. This is not something that people are just kicking the tires. It’s like this is the opportunity. So back to, to the point of m ms. P uh, is, is about learning together on how to transition. To, uh, a model that is gonna be based on outcomes. And, and we were discussing, uh, I was with some of our distributors, uh, many of them in the last two months in, in a specific partner advisory, uh, councils and, and some people were just sharing their experiences. [00:16:04] Jose Gomez Cueto: Oh, I decided to charge X amount for an agent. And how do you come up with that number? I don’t know. We’re just testing. Okay. And what about their current revenue? Uh, and, but what about the tokens? What if, uh, the agents start to consume and they’re gonna do the metering? So, so I think that we’re learning together in this space. [00:16:22] Jose Gomez Cueto: Um, but what it is important is just to think about the important, the, the, the critical role that the MSPs are gonna have in leading. And the biggest challenge that we’re seeing and, and we see it over and over and over is, uh, the part about scaling. [00:16:38] Vince Menzione: Yes. [00:16:39] Jose Gomez Cueto: The skilling is not, uh, about learning how to use the copilot tool or to do, uh, some, uh, you know, tuning and that, because thankfully our, at least our, our technology as a platform, uh, pretty much carries the same, uh, security, uh, and compliance configurations that you have in your Microsoft 365 tenant. [00:17:00] Jose Gomez Cueto: But it is more the, the, the skilling about understanding how to do. Customer outcome conversation. What is your AI strategy? What [00:17:08] Vince Menzione: that’s scaling? Yes. [00:17:09] Jose Gomez Cueto: What really matters? Not [00:17:10] Vince Menzione: the technical skill. It’s, it’s really the approach that they’re taking. [00:17:14] Jose Gomez Cueto: Yeah. [00:17:14] Vince Menzione: With the organization. I, it seems that MSPs for many years were down in the weeds. [00:17:20] Jose Gomez Cueto: Yeah. [00:17:20] Vince Menzione: They were turning the, the wrench, so to speak, in the organization, and yet now it seems like this. Kevin Piker, your old boss used to use this term. The, the CIO. The CEO is the new CIO. In other words, you need to be selling upstream. You need, you need to be having the conversations in the organization that are strategic [00:17:40] Jose Gomez Cueto: Yeah. [00:17:40] Vince Menzione: To that organization. [00:17:41] Jose Gomez Cueto: So, two, two twofold on, on that, uh, point, which is very important. One is, uh, not our, a lot of our MSPs are equipped right now. [00:17:49] Vince Menzione: Yeah. [00:17:49] Jose Gomez Cueto: To have a, a conversation about business strategy. Because traditionally has been more outsource it. [00:17:56] Vince Menzione: Yes. [00:17:56] Jose Gomez Cueto: Uh, we started with, you know, managing the networks, then adding services, support tickets, et cetera. [00:18:03] Jose Gomez Cueto: So being able to have that conversation is important. Uh, we, we see through a lot of our tooling that, uh, the shadow AI is everywhere. And what I always tell in any MSP conversation that I have is risk security. You’re on the hook if something happens. That’s right. So if you’re not acting. Uh, then it is a liability. [00:18:22] Vince Menzione: You’re letting things take off in your own organization. Yeah. People are using [00:18:25] Jose Gomez Cueto: philanthropic on their own. The company can go, uh, bankrupt or get sued or get, uh, if they’re in a regulated industry, they can be taken out, et cetera. So, so that’s an important point, uh, related to, to that transformation. Uh, and, and the other part of the skilling that you mentioned that is super important is being in the weeds. [00:18:45] Jose Gomez Cueto: That is where the innovation is happening. Yeah. The later research that we have is being in the front line because it’s all about, uh, reinventing those processes. So I think that it’s a, it’s a good combination that if we have the MSPs, um, and we’re working, uh, not only internally but with our distributors to develop the right skilling around those other type of, uh, consulting skills. [00:19:07] Jose Gomez Cueto: Uh, data skills, uh, business process, uh, redesign and flows. Uh, that is where, where we see the big opportunity. [00:19:14] Vince Menzione: So it’s balancing out the technical skills with the business process skills, the consulting skills. Yeah, exactly. I think we have a question over here. Yeah. [00:19:22] Guest: Good afternoon, Vince. Good. Sorry. Thanks for the great content. [00:19:26] Guest: The question is around small medium businesses and the cost around cybersecurity. So. Basically, as new tools are coming up that are AI based, such as co-pilot for security, defender for AI, are also consumption based, is there a risk that SMEs will be left out under that cybersecurity poverty line? [00:19:52] Jose Gomez Cueto: I don’t think, uh, it is, uh, a risk to being left out, uh, in the country that the, the SMBs, I would say are more help is needed. And, and the way we think about it from a perspective of, of ai and specifically I’m want to talk about agents, uh, it was mentioned by Steven in, uh, in the morning, and I’m gonna talk a little bit high level and then I’m gonna try to bring it down to, to more tangible is this concept of intelligent and trust. [00:20:19] Jose Gomez Cueto: So on the intelligence, what, what we’re, what we’re trying to say here is that your AI is not just generic stuff that you just prompt and you get like anything that is on the web, but there’s contextual. Data, and, and that’s what we do, uh, with what you might be familiar with, which is the iq. Uh, so we have, um, iq, uh, also in Foundry and on our different data products. [00:20:40] Jose Gomez Cueto: So basically bringing the context of your work, of your contacts, of the people you interact, uh, of the meetings of, of the emails, of the SharePoint files, but also important connectors that are in line of business applications that you can bring to copilot. And then. That intelligence, uh, is relevant and that that basically increases innovation. [00:21:01] Jose Gomez Cueto: And the part about trust, uh, uh, not exactly in cybersecurity, but, but related is basically, uh, agent 365. Uh, can I see, show of hands, who’s aware of Agent 365? Maybe like [00:21:14] Vince Menzione: in the front two rows, [00:21:15] Jose Gomez Cueto: 20%? Yeah. So, um, that is basically, uh, an, an amazing opportunity for our MSP channel because it gives you opportunity to. [00:21:25] Jose Gomez Cueto: Basically observe, uh, govern and apply security to the, the agent activity that is happening. So we think in the context of ai, I think that that’s a, a, a super important, uh, aspect to mitigate any risk of, of what can happen if there’s not, uh, the right, uh, posture. Uh, and then, uh, on, on, on the other part of security, I would say that something, I mentioned something about offers. [00:21:51] Jose Gomez Cueto: We brought the capabilities of the enterprise, uh, SKUs and solutions into these add-ons to N 365. So I would say that with, uh, defender for business, uh, plan two, and sorry to go into the SKU language, uh, it, it is important to, to understand that you have those advanced capabilities. And then another one that we’re pushing, uh, hard and, and is had great receptionist, um, uh, purview, uh, and purview. [00:22:15] Jose Gomez Cueto: What allows you is just to really do everything related to data. Data security policies of what data should be prompted by the model, what information to stay or, or, or not stay. Uh, and I think that’s, that’s also a good opportunity that we’re seeing to bring those, uh, advanced capabilities into the SMBs. [00:22:33] Jose Gomez Cueto: The challenge that we have is how do we get them faster, uh, to everyone, especially when there’s, uh, you know, competing, uh, so solutions around it. [00:22:44] Vince Menzione: We have one more question, and I think we’re probably gonna have to break after that. I know we’re over time already and you’ve got a busy rest of your day. I got, well, we got one back there and we’ve got a mic up here, so, so we have two questions. [00:22:57] Vince Menzione: Yeah. We’ll do Tim first and then we’ll get the [00:22:59] Vince Menzione: mic up. I’ll go for the first 30 minutes and we’ll go from there. Yes. Long time listener. Great to see you again. Jose. Um, business premium, we did E seven. We talked about getting a voice from the MSP space. To build out a business premium, like additional offering. [00:23:13] Vince Menzione: Is there any context to that you have any vision in your crystal ball for October? [00:23:17] Jose Gomez Cueto: Uh, I cannot say or, or deny. Uh, but yeah, I think that what, what you I love it in, in all seriousness team. Uh, thanks for the question. Uh, I think that what you should expect is, uh, I call it product truth, uh, more, uh, SMB built purpose built for solutions. [00:23:35] Jose Gomez Cueto: So an equivalent of, of any seven as well. Yeah. [00:23:40] Vince Menzione: You still have, we have another question in the back? Yeah. Yeah. Okay. [00:23:43] Guest: Yeah. Uh, Jeremy here with Integral, um, there’s this kind of idea going around that while CSP has been very successful for many of us as MSPs and, and since the beginning, it’s been a great program that was focused on s and b and it’s come up now. [00:23:57] Guest: There’s this kind of shift saying, and CSPs and you think about being marketplace companies where CSP is, the plumbing and marketplace is, is the lead. If that is true, or maybe you comment on that, that idea. How does marketplace strategy playing into kind of, I guess I’m plugging serials piece now from behind, but how does marketplace strategy then play into the s and b market if CSPs are focused on that marketplace mechanism? [00:24:21] Guest: Where CSPs now are and the, and the modern work and all the things that we’ve been doing really well for a long time become, maybe plumbing is too far down the stack, but really marketplace being a focus, is that a strategy piece that we should be thinking about for CS p strategy overall? [00:24:36] Jose Gomez Cueto: Yeah, it’s a great question and I’ll try to keep it brief. [00:24:39] Jose Gomez Cueto: Uh, I think you need my v The vision that we have is we’re doing both. Uh, we’re empowering, uh, and customers to find what they need. Uh, in the marketplace. Uh, zero talked about also the opportunity for resellers to get enrolled and start to add services and other things. There’s also, another part of the is, is multifacet, uh, to work with ISVs to make it easier and recruit them to bring the right offers. [00:25:03] Jose Gomez Cueto: For SMBI would say that the feedback that we need is to make sure that the right SA ISVs are the ones that serving SMV are represented. Then from another front, I would accept that yes, we have some, uh, plumbing work to do because right now, uh, some part of the billing is not really that nimble for a two tier model if you’re working through a distributor. [00:25:23] Jose Gomez Cueto: So we made some great progress. Uh, we, we, uh, have, uh, announced something and Ignite, if you missed it, I think we might talk about it, uh, soon. Uh, but we have that, that connection via APIs with, uh, the four largest, uh, global distributors. So we’re making progress towards something that will be seamless. Uh, but I think that the biggest opportunity that we have is, is to crack the code, uh, for marketplace. [00:25:46] Jose Gomez Cueto: And, and, you know, if I might say something that is confidential, avid Vince, uh, to be quite honest, please, uh, by definition a marketplace is eliminating intermediaries. So that’s the dilemma. How do you bring the channel in between to help you expand, [00:26:02] Vince Menzione: right? [00:26:03] Jose Gomez Cueto: That that is really the, the, the, the, the holy grail, if I may use those words. [00:26:07] Jose Gomez Cueto: Uh, but that’s something that, that we’re working towards. And I think, uh, we have a great opportunity ahead and, and you should expect, uh, more announcements as we head into the summer events on how we’re gonna make that more seamless. [00:26:19] Vince Menzione: And REO really lit up the channel Yeah. In, in a big way. ’cause that a hundred percent, that was a blocker before. [00:26:24] Jose Gomez Cueto: Yeah. [00:26:24] Vince Menzione: Yeah. But CSP is also an incredible opportunity if it, you know, I know, I know there’s other sessions and conversations around it. And it does feel, and I’ve heard this before, like I wanna buy from my MSP because they’re the ones I trust. [00:26:37] Jose Gomez Cueto: Yes. [00:26:37] Vince Menzione: But yet I go, I have to go around the system in order to transact my Microsoft licenses. [00:26:43] Vince Menzione: Right. Yeah. And that’s, [00:26:45] Jose Gomez Cueto: I think the scenario getting the gentleman was mentioning is related to marketplace. But yeah. Vince, uh, uh, I just wanted to perhaps close, uh, please. Because I think we’re outta time, right? Yeah, we [00:26:54] Vince Menzione: are. [00:26:54] Jose Gomez Cueto: Yeah. Uh, just in terms of what to expect, uh, we are continuing to be, uh, partner centric. [00:27:01] Jose Gomez Cueto: You should expect as we go into the next fiscal year, uh, more refinement into the customer subsegmentation, we have this concept of above 300 and below 300, uh, working even closer with our distributors to help us scale and amplify the efforts that we do around recruitment, scaling, go to market, uh, co-sell, et cetera. [00:27:22] Jose Gomez Cueto: Uh, and then, uh, obviously expect, uh, we, we, a call to action that I have for everyone is become customer zero. Vince, I’m gonna put you on the spot here. How many agents did you use today? [00:27:37] Vince Menzione: None. [00:27:37] Jose Gomez Cueto: Okay. [00:27:38] Vince Menzione: I, I’ve been in the room leading the room today, [00:27:41] Jose Gomez Cueto: even with more reason. [00:27:42] Vince Menzione: No, I, in, I need to do [00:27:43] Jose Gomez Cueto: more. Put your autonomous agents. [00:27:44] Vince Menzione: I do. [00:27:45] Jose Gomez Cueto: I’m not kidding you and I didn’t, I need to be [00:27:47] Vince Menzione: more of [00:27:47] Jose Gomez Cueto: a frontier for myself. The answer I get usually is like one hand raiser, by the way. Uh, but, but, uh, jokes aside, uh, I think. Becoming customer zero is critical. We cannot be deploying and selling what we’re not using. Uh, we have, uh, great tooling for low-code scenarios, uh, in, in, in, now, I don’t wanna say like in a few months now we have no one, uh, people that have zero knowledge and coding already developing and deploying agents into a secure environment. [00:28:19] Jose Gomez Cueto: It is happening. [00:28:20] Vince Menzione: Yeah. [00:28:20] Jose Gomez Cueto: So, uh, then, uh. Copilot. It is not a competitor charge, GVP or cloud. It is a platform we have both included. [00:28:29] Vince Menzione: Yes. [00:28:29] Jose Gomez Cueto: Do we have multimodal, we have iq. That is everything, uh, closed in terms of, uh, your intelligence. It is secure by default. Uh, and then allowing you to, to do, um, agents and then agents 365 to manage it. [00:28:41] Jose Gomez Cueto: So basically those three stages, customer zero. Uh, copilot agents and Agents 365 as your tool to, to manage them [00:28:50] Vince Menzione: and don’t go rogue and start doing your own things with anthropic and setting up your own instances because you’re gonna compromise your, your instance in your environment. [00:28:59] Jose Gomez Cueto: Well, actually, uh, if you do it in the copilot interface [00:29:02] Vince Menzione: Oh, well, I’m saying do it. [00:29:03] Vince Menzione: Yeah. I’m, I’m at RO going off, off, off, uh, [00:29:06] Jose Gomez Cueto: off. Yeah. Yeah, [00:29:07] Vince Menzione: yeah. Great. Well, thank you, sir. Appreciate you. Thank you. Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. [00:29:29] Vince Menzione: And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, October 26th through October 28th. Until next time. Keep showing up in the rooms that matter because being in the room changes everything.

As markets enter vacation mode, this week's podcast presents our annual summer overview of the proprietary indicators available from State Street Markets and how they map to the most relevant themes driving assets and currencies. The sustainability of the tech trade in equities, the near-term path of inflation and the direction of travel for the Federal Reserve and how they feed into a rate, curve and FX view - it's all here. Host Tim Graf, Head of Macro Strategy for EMEA, talks through how unique barometers of investor sentiment, real-time fundamental data and media tones can help navigate the coming weeks.See omnystudio.com/listener for privacy information.

Internal mobility is having a moment. Johnny sits down with Thom Staight, who spent 11 years at Microsoft, most recently as General Manager of Global Talent Acquisition for EMEA and Asia, to unpack how the company built a scaled internal mobility system from the ground up. Thom explains why the biggest barriers weren't technology but culture, how a shared skills taxonomy became the common language that made everything else work, and why a hard business case, not an HR case, is what finally got leaders on board.Download Thom Staight's Top Tips here!

Could the disaster recovery plan designed to protect your company make a ransomware incident even worse? In this episode, I speak with Darren Thomson, Vice President and Chief Technology Officer for EMEA at Commvault, about Resilience Operations, commonly known as ResOps, and why cyber recovery now requires security, infrastructure, identity and data teams to work from one coordinated plan. Darren argues that many companies are accepting a difficult reality. Even with considerable investment in prevention and detection, a breach may eventually succeed. That does not make cybersecurity controls any less necessary, but it means recovery can no longer be treated as a secondary activity managed by another department. The problem is that security operations and infrastructure teams have traditionally worked toward different objectives. Security specialists concentrate on identifying and stopping threats. Infrastructure teams protect data, maintain backups and restore systems after outages. During a cyberattack, a successful recovery requires both sets of expertise. A backup administrator may be able to restore data quickly, but a forensic specialist must establish whether that data is clean. Without that confirmation, the company risks restoring malware and restarting the incident. Darren explains why a conventional disaster recovery plan may be particularly dangerous during ransomware. These plans were commonly designed for physical failures such as a lost data center. Data would be copied from one location to another so operations could continue. If the source data is infected, however, fast replication can carry the malware into the recovery environment. This is where ResOps enters the discussion. Darren describes it as an operating model rather than a product. It combines established practices from security and infrastructure management into a continuous program for testing, learning and improving recovery. Individual technology projects may come from the program, but resilience itself never reaches a final completion date. AI adds pressure on both sides. Criminals can use it to create faster and more effective attacks, while defenders can use machine learning to inspect large volumes of information, detect patterns and identify the newest clean recovery point. Companies must also protect AI systems as they would any other business application, including the models, data repositories and identities connected with them. Darren offers one practical starting point for CIOs and CISOs: Mean Time to Clean Recovery, or MTCR. This measures how long it takes to restore an application and its data with evidence that both are free from compromise. Before measuring MTCR, leaders must define their minimum viable company. These are the systems and services the business cannot operate without. Once that list exists, teams can test how long a verified clean recovery would take and replace assumptions with evidence. The initial answer may be uncomfortable. Teams may know how to restore an application without knowing whether the backup is clean. Security may know how to inspect the system but lack an established workflow with the recovery team. Darren sees those gaps as the starting point for a useful ResOps program because they provide everyone with a shared problem and a measurable objective. If your most important systems disappeared today, how long would it take to bring the minimum viable company back using verified clean data? Listen to the episode and share your answer with me.

According to research by IBM, just 16% of AI initiatives have achieved scale. Why? Because few organizations have the structure and data to support long-term AI investments. So, how do you build an AI-ready system? Riley Rogers: Welcome to the Win/Win Podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Rich Weymer, Senior Director of Go-To-Market Strategy and Transformation at Yubico. Thank you so much for joining us today, Rich. I’m super excited to have you here to dig into all the expertise that you’re gonna bring to the table. As we’re kicking off, I’d love if you could just tell us a little bit about yourself, your background, and your role. Rich Weymer: Yeah. First off, thanks for having me. A repeat customer with Highspot, so excited to get invited to this, as we’ve worked with your organization for some time now. Like you said, Rich Weymer. I’ve spent time pretty much so in tech for most of my professional career in one form or fashion, from my earlier career days at Microsoft working in consumer goods, where I’ve worked on video games, your Office products, all your devices, through where I’m at today in the security world. RR: Well, amazing, and bravo, tech veteran. Not easy. RW: Yeah. It looks a lot different today than it did when I started, that’s for sure. RR: And I think that is exactly what we’re gonna talk about today. But before we go into where the world of tech has been to where we are today, I’d love if you could give us a little bit of foundational context for folks who might not be familiar with Yubico. Could you give us a little walkthrough of who your company is, what you do, who you serve? RW: Yeah. So Yubico does phishing resistance hardware MFA, which basically means we ship you a little bitty key that helps control access to all your online portals and logins and everything along those lines. RR: As somebody who is password challenged, I certainly see the value of that one. I wish we had a wonderful little bitty key that got me set up for success every single day. One thing that I think you set up early on is that Yubico, and pretty much every other organization in the industry, is moving fast, and it has to. Security in this day and age is harder than ever. And when it comes to working in a fast-moving organization, teams like yours also have to move fast. I’d guess that that pace of change is part of the reason why you have a really forward-looking approach to enablement and to go-to-market strategy. So why do you think it’s important to think critically about how technology can transform traditional workflows, processes that you’re accustomed to, things like that? RW: Again, to your point, things are moving so fast right now. That’s the biggest underlying factor that organizations really need to think through. Decisions that you’re making today are almost obsolete by the time you’re done signing the paperwork on whatever decisions or procurement you’re going through. So you need to be really thoughtful about the foundations that you’re building, the integrations that you’re gonna lean on, and the partners that you’re gonna select that are gonna be around for the long run. Measure twice, cut once, and also understand that there’s different types of decisions that you’re gonna be making. I use the analogy of a hat, a haircut, or a tattoo. What type of decision are you making when you’re thinking about your technologies? If it’s a hat, you can switch it in and out real quick. If it’s a haircut, maybe it takes a little bit of time to unwind. And those tattoos are the ones that you just can’t change. They’re gonna be– They’re– You’re gonna live with them forever. So you really gotta just understand the lens that you’re making the decisions through, as well as having an industry understanding of where things are heading. And as you look at your partners, thinking, “Hey, at the pace at which innovation is happening, is this someone that’s gonna be relevant six months, 12 months, 18 months from now?” RR: I have not heard that decision-making framework before, hat, haircut, tattoo. RW: It’s an easy one, yeah. A lot of organizations think everything’s a tattoo. So you make every decision like it’s the last decision you’re ever gonna make in that space. And it’s right for a lot of things, but framing it goes a long way, especially when you’re trying to move fast. Being able to categorize those decisions pretty quickly goes a long way. RR: Yeah. And it helps you avoid the problem of when everything’s important, nothing is. You mentioned systems, data, processes, having the right tools in place to move quickly. So with that perspective in mind, how are you thinking about layering on AI? RW: I think about it every day and night, in every meeting I’m sitting in, and every conversation I’m having, and every free minute when I’m thinking about work. The big thing is automation and AI for the sake of AI, and automation for the sake of automation, it really doesn’t mean anything unless you have a strong foundation and an understanding of your data. So to me, it all just boils down to a strong foundational data set and understanding what to measure and what moves your business, and then building around that first and foremost before you do anything else. RR: What do you need in that foundation before you can start building AI on top of it in order for those initiatives to be successful? RW: If I were to think through how I structure this, there’s no shortage of ways to measure the business, but landing on one that’s influential and helps you adjust the dials as you go is really important. So the way I operate is through the lens of sales velocity, which is a time-tested mathematical problem to give you a temperature check on how the business is doing. It’ll let you know whether you’re going up, down, left, right, staying center, or whatever it is. But where organizations stop is they stop at the top four measurements, which, if you think of sales velocity, is open opportunities, average deal size, win rate, and then you divide that by your deal cycle length. That gives you a daily throughput, which tells you part of the story because you can help understand your forecasting. When you take your close one business, you can use that to forecast days left in the quarter, what those numbers would look like. But where it gets really powerful, and what I think a lot of organizations haven’t spent the time to do, is go deeper on the leveling of those metrics. So if you think through the process lines, L1 is your executive metric. That’s the all-up number. Your L2s are your leadership numbers, where your managers need to understand those. But your L3, four, five, six, and you can keep going down the rabbit hole, really start impacting how your frontline folks operate. One of the things we’ll talk about today is AI Role Play, and when we think of it, we look at diagnosing issues in our win rates, and we think, “How is our competitive wins doing? What are we, we get very, very granular in how we look at those.” And then we can actually start layering on recommendations and automation. So we do that across probably close to 100 different metrics through the various layers that are our leading indicators. And this really helps us when we think through automation of where we go from here, ’cause once we understand those, we know how are we doing against certain competitors? Are we getting the right amount of MQLs? Are we talking about the right things? Do we get caught up in legal, security? We can understand all those different variables of the business, and then we can take a proactive approach to coaching where we need to coach, and then adjusting the business where we need to adjust the business. And you can’t really do that unless you have that entire foundation laid out and actually understand what all those levers are. So to me, taking the time to do that is really just beyond critical. RR: Yeah. Yeah. You know what you need to do, and you can start driving really aggressively against it, which I– it sounds like you alluded to an example there with AI Role Play, you’re doing the work to do. In that, you’re beginning to layer some of these new technologies, new tools on top of that foundation. What were some of those first use cases that you prioritized, and why did you start where you did? RW: I think the first win you always wanna go for is really a practical application of any new technology and how that can move the needle for the business. So when I think of practical applications, I think of AI Role Play as being a very early one. As an enablement team and a training team, how many times have people walked through certification programs, the one-on-ones with managers, all the Role Plays, all the back and forth and the headaches and the objectivity that goes into those exercises. That’s just a quick win that you can pick up and take care of almost all of that. The time saving alone and the cost of having a manager do these one-on-ones time and time again, it just drains an organization when every organization right now is trying to be lean, mean, focused on sales efficiency. So anything we can do to give back and level the team up, I think is just a no-brainer. So AI Role Play is a huge one for us. We looked at a lot of different places. We tried a lot of different things, and we landed on the Highspot implementation of that because it’s important to be able to do that stuff, but also it has to be within the context of everything you’re doing and all the content and everything that you do have. It can’t be this standalone siloed thing that happens in the background. We need to bring it to the forefront. Yeah, those are the really practical first-step wins that I’ve been excited about. RR: Yeah, and that’s such a good example of mapping it back to those foundational levers. The path there is very clear, I think. RW: Yeah, absolutely. Think of a competitive– your competitive intelligence programs. You do all this work understanding your competitors. Now you can understand when a seller of yours struggles with insert competitor X, Y, or Z. You can identify those trainings, you can recommend the trainings, you can verify they’ve been through them, and then if that’s not working, then you can escalate to coaching and go a little bit deeper from there. So the foundation of the data will help you identify that stuff, and then you start applying the technologies. That’s how you go fix the gap. And then you can monitor it and just keep it going, almost near real time, which is incredible. A lot of the time, organizations are really spending most of their time hearing yesterday’s weather. And when I mean that, I think of, you do a QBR, you go through a quarter, you spend 30 days doing the QBR. At the end of the QBR, you find the problems, you take 30 more days to figure out what the underlying problems are, then you spend 120 days fixing those problems. Then you’re six months removed from what the problem was, and now you got a whole new set of problems that you’re not even keeping up with the business. So being able to identify these things, move quickly, and make recommendations really fast is incredible in the amount of time it buys back an organization to execute, and that you’re focused on the right things at the right time. RR: I’d be curious to hear a little bit about, you mentioned a handful of teams there in some of the early AI Role Play rollout and piloting. How did you start thinking about who you wanted to test this with, the kinds of pilots you wanted to build, and how has that going so far? RW: We tested globally as a global organization. We tried US-based, EMEA, APJ folks. We took a look at various groups from various geographical regions because adoption’s an uptick, and accountability is different at the global scale. The use cases really were tied around what’s our biggest blind spots, and what do we not know, and how do we validate that? As a group that has a BDR team, an SDR team as an example, if you have sellers that don’t wanna work with their BDRs ’cause they’re not confident that their BDRs are competent, then here’s a great way to say, “Hey, actually, we’ve already been them– we’ve taken them through the ringer. We’ve seen that they’re able to demonstrate this stuff, and honestly, we’re building scenarios that are harder for them to get through than you actually deal with, with customers.” So we can stress test the teams, and then sellers don’t respond to customers with ABC answers. They have to be able to be versed in these conversations, so being able to do that was a huge unlock for us, because folks aren’t practicing with their paycheck. Well, the worst place you wanna go figure this stuff out is in front of a customer, so give someone a very safe space to go practice and cut their teeth, and they will just accelerate if they get behind it and really try this stuff out. So yeah, find the high ROI cases, double down on those, share that experience, be vocal about it, and make sure others feel it. Then yeah, that’s how you just get that adoption and the needle moving. RR: Something that I feel like is not as spoken about when it comes to training, Role Plays, et cetera, all of that stuff, is now you have this trust between your counterparts, and you have more of this connective tissue purely because of that, which is really interesting, and I’ve not, I don’t think, heard anyone speak to that element of it before. So curious if you could give me a little bit more of a sense of what that has done for you guys. RW: Yeah. And, as I mentioned, I’ve– I’m five-ish years into the security business, and this is just a business built on trust. So we have to gain the trust of our customers. It’s important in any sales cycle. It’s a hundredfold more important when you’re talking about the security of your organization. So I think intrinsically our– the businesses are highly trust-driven with the folks that they work with, even internally. So, if you think through customer journeys, from trusting they’re landing the right messaging and marketing, to the right message that BDRs are delivering, our sellers deliver it, talking about the right things and delivering the proposals towards the outcomes that the customers are expecting, to how your account team then goes and manages that account or gets ready for renewals. There has to be that thread of trust across those because each one sets one up for failure if not done correctly. And having a verified way of saying, “Hey, I can trust that my coworkers that are working upstream for me are doing the right things and they are competent,” that’s only gonna make you deliver and do better in your particular role, and it’s gonna want you to step your game up, too. RR: Sometimes I feel like folks present a strategy the way it’s working out for them, and I have a thoughtful response to it. But in this case, the only thing I have to say is that’s so cool. It’s really, really cool to see all the different ways that this can show up for an organization beyond what we expect. RW: If you were to turn the clock back two years, AI-based Role Play, that was beyond the bleeding edge. There wasn’t even an edge. It was so far out of the realm. But these things come up quickly, and you wanna be able to jump on ’em and move on ’em. Again, it’s just moving so fast that you have to have that trust and have a team around you that’s willing to build on the successes you’ve had in a past life. So it does take time to get to that point. It doesn’t happen overnight. It gets quicker, that’s the thing, ’cause now, if you think through how you go through a launch in a past life, go back two years: you spin up the marketing machine, they come up with the slides, you host a call, you do a webinar, you send the field out, say, “Go figure it out.” If you’re lucky, you did Role Plays with the managers, you had a competency test, you sat down, maybe you brought some external resources in to actually manage this. And now with technology, you can scope it, build it, deploy it, have everybody through it in a few weeks, and you can actually verify that people can do these things, where in a past life, just none of that existed. You can build trust faster and move quicker today because the technologies enable that stuff. It’s not the, I’ve got a six-month sales cycle, so I don’t know what my sales look like, or I don’t know how well things are going until six months down the line when you’re actually seeing the end-of-line conversions. You just move so much faster right now. It’s, yeah, really exciting. RR: Okay. So we’ve touched on, I think, a lot of some of the granular detail, and I think gotten a picture of what work at Yubico looks like right now. And I think it has been what sounds like a busy few months to get to this point. So since making some of these changes, being really thoughtful about building out your foundation, starting to layer in those early AI use cases, what impact have you seen on things like seller efficiency, time savings, productivity, anything like that? RW: We are cutting so much time out of the administrative burden of our team. It’s hard to put an exact number on it, but we’re looking at reducing sales cycles by upwards of 25% this year. Where if you think through a longer sales cycle on the security side, where things can take six, seven, eight months, if you can carve out a month back on those processes, it unlocks a lot of organizational capacity. So we are heavy on how we are doing that this year, and sales efficiency is one of our big topics for this year. And ideally, in a perfect world, you have the right team that, as you give efficiency time back and give them time to focus on selling, they go out and sell more. You can cut their day down to two hours a day, but what are they gonna do with the rest of the hours of those days to actually go get after it? So we’re cutting time out of their workload, making things easier on them, and then how are we surfacing the latest and greatest new opportunities and more guidance to them, to be a little bit more honed on where to go and focus on the stuff that technology’s not replacing right now, which is the human interaction and the conversations you have to have with your buyers. So that’s our goal today, it’s just every single day, how do we chip away, chip away, chip away? And I think we’re doing a pretty, pretty solid job of that right now. And things that take hours, three, four, five hours to do, you can do in a button click these days. So on a 40-hour week, if that’s all you work, that would be nice. But if you’re doing 40 hours a week and you’re cutting four or five hours out, 10%, 12% of your week is a huge give back on a timing perspective. So we are, yeah, really excited about all that work right now. RR: You mentioned that 25% reduction, which you said, “That’s a solid, that’s solid progress.” I would call that more than solid progress, but that’s just me. Would you say that part of that or some of that could be attributed to that improved ability to practice those conversations and show up better when you’re actually having them live? RW: Absolutely. There’s the process side of house, which is where we can carve a lot of time out, but the competency within that process goes a long way. Just the basics. Can you get somebody to set that follow-up call? Don’t let the customer off the call until you have a next step booked. Even just little things like that, that you get off the call and then it takes you a couple days to schedule that next meeting. You just get rid of coaching that stuff out. Those basics that every seller always knows about, that adds up when you’re thinking enterprise-wide. That goes a long way. So again, foundational data, even just looking at the basics and doing really good at the basics and training people to that, you’re gonna find time back. RR: To my earlier point about a lot of people are excited but don’t quite know what to do, that’s a very specific example of what can you coach to meaningfully? How can you use Role Play to help you train away those bad behaviors that decrease your velocity, decrease your momentum, and in turn cause that chain reaction down the line? So with all this work in mind, what do you think the future of go-to-market, of enablement, looks like at Yubico? What’s next? RW: Ooh, that’s the multi-multi-multi-million dollar question. Someone who’s been around tech for a while, you see patterns in where things are going. I challenge everybody that I talk to about some form of initiative, or obviously a lot of AI discussions today. But if you challenge things from a first-principles perspective, why are you even doing these things? And I think that is a question that organizations need to ask themselves, is why are you doing this, and why are you doing it this way? Does that even make sense in tomorrow’s world of where things are heading? It’s how are you driving decisions? How are you recommending actions? And how are you actually activating on the data and the information that you have? I think that’s where go-to-market goes. It becomes less understanding and reading yesterday’s weather, as I say, and it takes that data and makes it actionable and pushes us forward versus just catches us up, which is also very, very exciting because the things that we thought were out of reach six months ago are in reach now. RR: For people listening who might be, with that last sentence, feeling a little bit inspired but also uncertain, like, oh gosh, how do I keep pace? What would you say to leaders in tech and in other spaces who feel pressured to do AI, perform the thing, layer it into their programs where they can, but aren’t sure where to start? What would you– What advice would you give them, having done it yourself? RW: Start. That’s the key. It sounds silly, but everybody kinda has this not really sure where to start, and that’s okay. I think you just gotta start. First and foremost, you have to just dabble a little bit, get your feet wet, and it all starts to come clear. If you’re thinking through the models that are out there, ask it questions, use it to teach you what you don’t know and where to go. But really it’s your thought partner in how you use these things. You have questions? Ask it questions. You get stuck? Ask it why you’re stuck. Ask it wh– it can do a lot of the things that I think would really surprise people, that will help them head down the right direction. And again, we’re– I say it jokingly, we’re not protein folding. It’s not that crazy, the stuff that we’re doing. You’ll see that there’s a lot of people that have been successful, and you can go a long way just asking the right questions. Don’t be afraid. Do things in a smart way. Make sure your identities are locked down. Shout out, Yubico. Make sure that you’re working with your security teams and doing the right things, and you’ve got access controls in place, of course. But just start. That’s the biggest thing I could tell people, is just start. You’d be amazed how far you can go. RR: Very inspirational to close with. And also, I think a bitter truth sometimes. It’s very much the best way to learn is by doing. RW: Yeah, 100%. I always get the, “Rich, what should I do?” I’m like, “Well, just ask the question.” Just literally just start. Just start. Just get in there and do it, and get going. And really the other thing I would say, on the starting point, is try and build a system where you give people the guardrails to be successful, get the benefits of AI, but also don’t get in the way and stifle innovation. You wanna empower people to go figure things out. Give them the chance to start as well. If you’re a leader in one of these organizations, empower the folks on the front lines to do these things, because this technology is just peeling out those middle layers. The closer you sit to the customers, the more impactful work you’re gonna be able to do. So get your frontline people working on this stuff. RR: I have to say, I think I said it a couple times, but some really interesting, very actionable things, I think, you shared today. So I really appreciate you taking the time to give us some of those recommendations on how to get started with AI, what’s working for you with AI Role Play, all of the goodness on how to not be scared to get started. RW: Thank you again for having me. This has been a lot of fun. RR: Yeah. To our audience, thank you for listening to this episode of the Win/Win Podcast. Be sure to tune in next time for more insights on how you can maximize go-to-market success with Highspot.

In this episode of Critical Thinking, David Morrow, Global Insurance Proposition Leader at Mercer, is joined by Laurent Rousseau, CEO for EMEA and Global Capital Solutions at Guy Carpenter, and Eryn Bacewich, Head of Insurance Solutions within Mercer's insurance investment practice, to discuss the evolving role of alternative capital in the reinsurance market.Together, they consider the development of risk transfer, from the emergence of Bermuda as a reinsurance hub after Hurricane Andrew, to the growth of catastrophe bonds, sidecars and collateralised reinsurance. The conversation also highlights why investors are seeking exposure to insurance risk, how higher interest rates have renewed focus on insurance float, and what the convergence of financial and reinsurance capital could mean for insurers, reinsurers and institutional investors.This content is for institutional investors and for information purposes only. It does not contain investment, financial, legal, tax or any other advice and should not be relied upon for this purpose. The materials are not tailored to your particular personal and/or financial situation. If you require advice based on your specific circumstances, you should contact a professional adviser. Opinions expressed are those of the speakers as of the date of the recording, are subject to change without notice and do not necessarily reflect Mercer's opinions.This does not constitute an offer or a solicitation of an offer to buy or sell securities, commodities and/or any other financial instruments or products or constitute a solicitation on behalf of any of the investment managers, their affiliates. For the avoidance of doubt, this is not formal investment advice to allow any party to transact. Additional advice will be required in advance of entering into any contract. Read our full important notices - click here

We discuss USD take-aways from the soft CPI print countered by Fed hawkishness, main take-aways from our suite of systematic models and key drivers/ views in EM with focus on Latam and EMEA.    Speakers Meera Chandan, Global FX Strategy Patrick Locke, Global FX Strategy Antonin Delair, Global FX Strategy Anezka Christovova, Head of EMEA EM Local Markets Strategy    This podcast was recorded on 17 July 2026. This communication is provided for information purposes only. Institutional clients can view the related report at https://www.jpmm.com/research/content/GPS-5369697-0 for more information; please visit www.jpmm.com/research/disclosures for important disclosures. © 2026 JPMorgan Chase & Co. All rights reserved. This material or any portion hereof may not be reprinted, sold or redistributed without the written consent of J.P. Morgan. It is strictly prohibited to use or share without prior written consent from J.P. Morgan any research material received from J.P. Morgan or an authorized third-party (“J.P. Morgan Data”) in any third-party artificial intelligence (“AI”) systems or models when such J.P. Morgan Data is accessible by a third-party.

Daniel Rudnicki Schlumberger, a 30-year JP Morgan veteran, sits down with senior leveraged finance reporter Nicolle Liu to unpack how the bank is exporting its Security and Resiliency Initiative (SRI) from the US to EMEA — mobilizing private capital for the sectors governments now treat as strategic.Schlumberger also discusses:The $1.5trn, 10-year target and the full capital stack behind it: balance-sheet lending, syndicated loans, high yield, equity private placements, IPOs, venture and direct lending, second lien, PIK and hybrid capital;Where the money is going: aerospace and defense, nuclear, wind, solar, grid resiliency, AI, quantum, cyber, rare minerals, shipbuilding, robotics and critical medicines;Deals in focus: Oxford Quantum Circuits' equity private placement, Czechoslovak Group's HY bond and defense IPO, and CoreWeave's debut euro bond;Plus: private equity's push into defense consolidation, the sovereign data center question, government engagement, and how JP Morgan is staffing up its SRI team.Have any feedback for us? Send us a note at podcast@9fin.com. Thanks for listening!

What if one of the biggest obstacles to digital transformation isn't your technology stack, but the agreements connecting it all together? Recorded live at Docusign Momentum in London, this episode continues my conversations from the show floor by looking at one of the most overlooked challenges facing modern organisations. Companies have spent years investing in CRM platforms, ERP systems, HR software and cloud infrastructure, yet many of the agreements linking those systems together still rely on manual processes, email chains and static documents. Joining me is Stéphane Barberet, President of EMEA at Docusign. Having spent more than three decades helping organisations across Europe use technology to improve the way they work, Stéphane shares why he believes agreements have become one of the biggest blind spots in enterprise transformation and how AI is beginning to change that. We discuss why organisations are starting to view agreements as business intelligence rather than administrative paperwork, where businesses unknowingly lose value after contracts have been signed, and why removing friction from everyday workflows often delivers greater returns than simply introducing another AI tool. Stéphane also explains why organisations across financial services, healthcare, manufacturing and many other industries are all asking the same questions about AI, how leaders should approach adoption without trying to automate everything at once, and why measurable business outcomes matter far more than launching ambitious AI programmes. Throughout our conversation, we also explore how executives should measure success, what separates organisations making genuine progress from those still experimenting, and why the future of AI may be one where the technology becomes almost invisible, quietly improving the way businesses operate every day. After spending the day speaking with customers, executives and attendees at Momentum, one message kept coming back to me. The organisations creating the greatest value from AI aren't chasing the latest trend. They're solving meaningful business problems, building trust and helping their people spend more time on work that truly matters. Where do you see the biggest opportunities to remove friction from the way your organisation works? I'd love to hear your thoughts after listening and continue the conversation.  

This episode features a discussion between host Chad Main and Rebecca Anderson, Head of Legal EMEA, Associate General Counsel at Microsoft, regarding the integration of artificial intelligence in corporate legal departments. The conversation covers Rebecca's career progression from a law firm associate to an international in-house counsel role. The core of the discussion examines Microsoft's internal AI deployment strategies, including the shift from personal productivity to intent engineering. Additionally, the episode addresses changing expectations for outside counsel regarding AI adoption and outlines the necessary skills for future legal professionals. Episode Highlights AI Deployment Phases: AI integration in legal departments progresses through three stages: personal productivity (prompt engineering), context engineering (curating institutional knowledge), and intent engineering (autonomous agents operating with human guardrails). Scaling Legal Support: Corporate legal teams can manage high volumes of client requests by utilizing AI-driven triage systems overseen by paralegals, which allows senior lawyers to focus on complex, high-value legal work. Expectations for Outside Counsel: Corporate clients expect law firms to implement AI strategies to improve efficiency, which will likely shift the industry's economic focus from billable hours to value-based billing. Future Legal Skills: While AI literacy and data curation are critical, foundational skills such as human judgment, emotional intelligence, and strategic business context remain essential for legal professionals. Things we talk about: Copilot for Legal  

Recorded on the ground at the Cannes Lions International Festival of Creativity, this Cannes special closes the current series of TellyCast before the summer break. Host Justin Crosby meets three guests working at the point where advertising, entertainment and technology now converge.Jason Day, Head of EMEA at Luma AI, explains how the company is unifying multiple video and image models into a single creative platform, why he believes the technology has moved ahead of consumer expectations, and how brands are building AI capability in-house rather than outsourcing it. He also discusses Luma Agents and the Moses drama series produced with Wonder Project and Amazon Prime.Will Scougal, EVP of Brand and Commercial Partnerships at ITV Studios' Studio 55, unpacks Double Date Island, the TikTok-first dating format built with Tinder and OMD. He sets out why ITV Studios is bringing broadcast-grade IP and creator craft to brands, and why production groups are still rare at Cannes.Emma Hardie Commercial and Brand Director at Aardman, marks 50 years of the studio with a look at how Shaun the Sheep, Wallace and Gromit and a forthcoming Pokémon series translate into brand partnerships, gaming, Roblox and live experiences, from a Japanese farmhouse recreation to Feathers McGraw tattoos in China.TellyCast returns in September, with the Digital Content Forum taking place in London on 5 November. Explore the back catalogue of more than 270 shows, plus recent content from the studio and events, on the TellyCast YouTube channel.

In this episode, we step back from our case study (covered in Episode 1 Parts One and Two) to address a key question: how does GenAI compare to technology-assisted review (TAR)? David Beck (Head of eDiscovery UK & EMEA), Meghan Ryan (Senior Manager, eDiscovery) and Danbee Kim (Head of Digital Legal, US) cut through the hype to explore how these technologies work in practice. They examine why TAR remains central to large-scale review - particularly for precision, consistency and defensibility - and where GenAI adds value, including contextual insight and early case analysis. Drawing on real-world experience, they show why GenAI is often reinforcing (not replacing) TAR, and reframe the debate around a more practical question: what is the right approach for the matter, the data and the client?

In the second episode of a special On Aon mini-series on the 2026 Human Capital Trends study, Aon's Human Capital leaders discuss why gaining a competitive advantage in an AI-powered future will depend as much on workforce readiness as it does on technology. While many organizations are accelerating AI adoption, lasting value comes from how leaders build the skills, culture and trust needed to put these tools to work. The conversation explores the leadership priorities that will shape the future of work, from developing critical capabilities and fostering adaptability to making better decisions in an increasingly AI-enabled environment. Key Takeaways:     AI success depends on workforce readiness and technology. Organizations that invest in skills, leadership and culture alongside AI adoption will be better-positioned to capture long-term value. Workforce readiness is becoming a strategic priority. Leaders who continuously build capabilities and help employees adapt to new ways of working will be better equipped to stay ahead as business needs evolve. Trust, transparency and wellbeing play a critical role in sustaining transformation. Clear communication and strong people practices help organizations build confidence, accelerate adoption and realize the full potential of AI. Experts in this episode:    Byron Beebe, CEO of Human Capital, Aon     Lisa Patel, Head of Health and Talent, EMEA, Aon John McLaughlin, CCO and Head of Assessment, Talent Solutions, EMEA, Aon Key Resources:  2026 Human Capital Trends Study Key Moments:     (01:10) Why organizations need leaders who can combine AI capability with critical thinking to make better decisions, manage risk and capture opportunity. (05:25) The risk of focusing on technology without investing in workforce readiness — and why culture, skills and employee experience remain central to AI adoption. (12:15) How skills-based talent strategies, continuous learning and workforce insights can help leaders build resilience and stay ahead of changing business demands. Soundbites:     Byron Beebe: "I do think the more senior leaders need to embrace AI, but I also think we'll have more junior colleagues who really drive a lot of the development in all organizations going forward." Lisa Patel: “One thing I'd say about all of this is that we can't look at any of these modules in isolation. So, if we truly want to unlock the full potential of AI, we need a holistic approach to the whole thing.” John McLaughlin: "You want people to be high on both critical thinking and AI capability. You want them to be able to spot and manage risks while taking advantage of the opportunity in front of them."

The checkout has become one of the most important moments in the customer journey — where growth, customer experience and digital transformation converge.   In this episode, Patricia Brolly, head of EMEA Merchant Acquiring Product, and Ciaran Walsh, head of Europe Corporate Sales at J.P. Morgan Payments, explore why the checkout has evolved from an operational necessity into a strategic growth engine. They discuss how businesses can reduce friction, localize payment experiences, leverage data and AI, as well as balance innovation with security to drive conversion and scale across EMEA's diverse markets.     This episode was recorded on May 26, 2026.   J.P. Morgan and third parties listed on this page have not entered into a legal partnership to provide the services described above. Third party trademarks, brand names, and descriptions of products and services that appear on this page are provided by the respective third party. J.P. Morgan is not liable or responsible for such trademarks, brand names, descriptions of products, companies, and/or services. J.P. Morgan may generate profit from the use of any services or products provided by the third parties. Nothing in this material shall be taken as an endorsement of any third party or advice on the suitability of the third party services for the client. You shall make an independent determination for selection of the services provided by the third parties. Neither J.P. Morgan nor its affiliates shall be liable to you for any loss or liability suffered by you from the use of the third party services. The views and opinions expressed herein are those of the author and do not necessarily reflect the views of J.P. Morgan, its affiliates, or its employees. The information set forth herein has been obtained or derived from sources believed to be reliable. Neither the author nor J.P. Morgan makes any representations or warranties as to the information's accuracy or completeness. The information contained herein has been provided solely for informational purposes and does not constitute an offer, solicitation, advice, or recommendation to make any investment decisions or purchase any financial instruments and may not be construed as such. Any future capabilities of mobility payment systems are under development. Features and timelines are subject to change at the bank's sole discretion. Copyright 2026 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase Bank, N.A. Member FDIC. Deposits held in non-US branches are not FDIC-insured. Non-deposit products are not FDIC-insured. The statements herein are confidential and proprietary and not intended to be legally binding. Not all products and services are available in all geographical areas. Visit jpmorgan.com/paymentsdisclosure for further disclosures and disclaimers related to this content.

On today's Legally Speaking Podcast, I am delighted to be joined by Madeleine Weber. Madeleine is Senior Counsel, EMEA at Sitetracker. She has had an unconventional route into the legal profession, studying-CILEx, New York Bar, QLTS and SQE2. Madeleine also runs inhousew, an education platform helping aspiring solicitors prepare for SQE2 through different resources. She is committed to supporting the next generation of solicitors, having helped 2,000 students over the past 3 years. So why should you be listening in? You can hear Rob and Madeleine discussing:- Non-Traditional Route to Qualifying as a Solicitor- Building a Successful In-House Legal Career- Overcoming Qualification Challenges with Resilience- Making SQE Preparation More Accessible for Students- Supporting the Next Generation of SolicitorsConnect with Madeleine Weber here - https://uk.linkedin.com/in/madeleine-weber-0261aba2

Defence investing has been one of the hottest topics in European private equity over the past year. Firms including Warburg Pincus, PEI Group owner Bridgepoint, Carlyle Group and Tikehau Capital have all launched strategies or are mulling them, while LPs such as AkademikerPension, PensionDanmark, M&G Investments, PenSam and Finnish pension insurer Varma have either already invested in PE defence strategies or are considering doing so. In this episode, senior editor Adam Le sits down with EMEA editor for investor intelligence Joe Marsh to delve into the types of strategies LPs are looking for in the defence arena; the challenges that come with exiting defence assets; the role that ESG plays in LPs' investment policies; and why the themes of security, sovereignty and resilience are increasingly on investors' minds. Find all Private Equity International's defence-related coverage here.

How do you sustain an ethical culture across 113,000 employees in more than 80 countries with a team of just four ethics professionals? Kendall Mills shares how JLL has built one of the world's most enduring ethics programs, earning recognition from Ethisphere 19 times as one of the World's Most Ethical Companies. She explains how ethics becomes more than a policy or annual training requirement when leaders consistently reinforce trust, transparency, accountability, and speaking up. Kendall also shares a defining moment early in her career when she was pressured to alter an investigation report, and the decision she made that shaped her approach to leadership. Throughout our conversation, she reveals how organizations can operationalize integrity, create psychological safety, build trust at scale, and help employees make the right decisions even when nobody is watching. Kendall is a licensed attorney and Certified Information Privacy Professional. She started her career at a Fortune 100 insurance company where she led more than 250 internal investigations, including matters involving C-suite executives. Today, she serves as Executive Director of Ethics & Compliance for the Americas at JLL, a Fortune 200 commercial real estate firm, where she also has global oversight for the ethics program spanning the Americas, EMEA, and APAC.  Kendall is known for translating complex regulatory issues into practical guidance, implementing compliance programs that work in the real world, and partnering with leadership to strengthen cultures of integrity and accountability. Her team develops the investigation trends and risk insights that go directly to JLL's Board, giving senior leadership clear visibility into where the risks are and what's being done about them. A Fellow of the Leadership Council on Legal Diversity, Kendall is passionate about elevating compliance as a strategic function and developing a high-performing, globally aligned team. You'll discover: How JLL scales ethics across 80+ countriesWhy integrity starts with small decisions What builds trust in speaking-up culturesHow leaders create psychological safetyWhy accountability strengthens organizational trustConnect with Kendall on Social MediaLinkedIn  ResourcesJLL Ethics Everywhere Annual Report Check out all the episodesLeave a review on Apple PodcastsConnect with Meredith on LinkedIn

Can Europe build the next generation of global fintech leaders?In this episode of Couchonomics with Arjun, Stefan Klestil, General Partner Fintech EMEA, joins the show to discuss venture capital, fintech investing, AI, digital assets, founder psychology, and why the Middle East and Africa have become one of the world's most compelling investment opportunities.Stefan explains why Speedinvest launched its dedicated EMEA fund, what separates exceptional founders from everyone else, and why venture investors are increasingly looking beyond Europe for the next wave of global fintech success.The conversation explores the rise of AI-driven fintech, stablecoins, tokenization, venture capital, cross-border financial infrastructure, regulation, and why governance often determines whether startups become lasting businesses.

In this episode, Cory Connors welcomes Danielle Goad to discuss her journey at Specright, her recent move to London to lead the EMEA division, and the growing importance of packaging data management in the age of PPWR. Danielle shares how Specright helps companies build a foundational data infrastructure to navigate complex regulations, reduce reporting burdens, and drive sustainable innovation. She and Cory also reflect on the Sustainable Packaging Summit in Utrecht and what to expect at this year's expanded three-day event in November.Key Topics Discussed:Danielle's eight-year journey at Specright, from intern to Director of EMEAHer relocation to London and experience building a new team abroadWhat Specright does as an AI-powered specification and data management platformThe difference between EPR (Extended Producer Responsibility) and PPWR (Packaging and Packaging Waste Regulation)Why PPWR is a long-term data foundation challenge, not just a one-time reporting exerciseKey PPWR milestones, including the August 2026 deadline around PFAS and declaration of conformityHow having accurate data helps companies avoid over-reporting and potential finesThe maturity scale from static/chaotic data to a standardized, confident data foundationSpecright's role in helping companies evaluate portfolios and model the impact of material changes (e.g., adding PCR content)The value of the Sustainable Packaging Summit in Utrecht — quality speakers, collaborative atmosphere, and industry depthSpecright's upcoming workshop at this year's Summit focused on PPWR and spec management transformationThe partnership between Specright and Lorax EPI as complementary best-in-breed solutionsResources Mentioned:SpecrightContact:Listeners can connect with Danielle Goad on LinkedIn or reach her directly at danielle@specright.com.Support our Sponsors Learn more here:- 3M- Specright- Forest https://anewearthproject.com/collections/new-earth-approvedConnect with CoryConnect with Cory on LinkedIn here: https://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Maxville Winery, the Maxville Experience, Forever Wild, the Bear Republic and interview with Quinton Jay, CEO of the Maxville Winery in the Napa Valley. ON THE ROAD with MR CA WINE is about California's cool, aspirational lifestyle and awesome wines hosted by Chuck Cramer, a California native, living in London and is the Director of EMEA & Asia, sales & marketing, Terlato Wines. This is a wine journey covering the hottest topics in CA wine, chatting along the way with the experts who make it all happen. This week's episode includes an interview with Quinton Jay, CEO, Maxville Winery in the Chiles Valley AVA in the Napa Valley. 

How prepared are businesses for a new wave of attacks targeting the apps, APIs, and AI systems now powering digital growth? In this episode, I speak with Richard Meeus from Akamai Technologies about the latest findings from Akamai's State of the Internet report, with a focus on apps, APIs, and DDoS activity across EMEA. Richard explains why APIs have become such an attractive target for attackers, especially as AI adoption accelerates. We discuss the sharp rise in API abuse, the growing use of automation to industrialize attacks, and why many organizations still lack visibility into the APIs exposing sensitive data. We also examine the rise in layer 7 DDoS attacks, how attackers are combining multiple techniques to distract defenders, and why sectors such as retail and manufacturing are facing growing pressure. Richard also shares his view on the geopolitical forces shaping DDoS activity and why hacktivist groups continue to use these attacks as a public statement. Another major theme is the security risk around AI chatbots. As more organizations deploy chatbots to improve customer service, Richard explains how overly helpful AI systems can expose data, respond to prompt injection attempts, or create new blind spots if the right controls are missing. But this conversation is not all about risk. Richard also explains why AI can help defenders strengthen visibility, improve testing, analyze logs faster, and support more proactive security strategies. So, as businesses race to adopt AI and modern digital services, are they paying enough attention to the APIs and infrastructure sitting underneath it all? Share your thoughts.

Critical Minerals, Energy and A.I. – Liv Carroll, Critical Minerals Expert, former Managing Director - EMEA Mining Lead and Global Natural Resources Lead for Data & A.I. at Accenture   "The energy transition is certainly where critical minerals started, but now we're obviously supporting all of the digital technology and the AI infrastructure such as data centers and others…now, there are conversations addressing the minerals required to feed this ginormous population of over 8 billion that we have because that is actually not possible without mining certain minerals that then go into the fertilizers to ensure that we have sufficient yields to feed the population of the planet…There's another factor as well as them being at risk of a supply shock." Liv Carroll on Electric Ladies Podcast   There are uses of critical minerals that we may not think about, such as how they are critical to our food supply. Now we have a huge need for them with the rapid expansion of data centers and A.I. as well as the rest of our electronics, appliances, computers, automobiles, weaponry and aircraft. But they are also at the mercy of geopolitical and economic forces, and the climate. What do we need to know? Listen to Liv Carroll, a top critical minerals expert for over 20 years who recently served as Managing Director - EMEA Mining Lead and Global Natural Resources Lead for Data & A.I. at Accenture in this illuminating conversation with Electric Ladies Podcast host Joan Michelson. Liv has also served on the board of Women in Mining and on the board of the Global Mining Guidelines group for many years. You'll hear about: ●        How critical minerals are vital to our food supply for this massive population. ●        Where and how critical mineral supplies are at the mercy of geopolitical and economic forces, as well as climate change. ●        The role of critical minerals in "responsible A.I."….and so much more. ●        Plus, career advice, such as:   "I think it's really important to gather along the way a number of people that you feel it's not just that they wave a flag for you and they're a cheerleader, but you feel that they seriously, they see you, you don't have to explain yourself for what you meant by something that you said to them…the people who really get you, you don't have to elaborate.… And they are often not in the company you are working in at the moment.  They could in fact be a boss from a previous company….The other piece of advice I would say is continue adding strings to your bow. And they might not be the strings that you think you would want or need, but as you get into later stages in your career, they're the strings that will stand you apart." Liv Carroll on Electric Ladies Podcast   Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.   You'll also like: ·       Critical Minerals 101: Abby Wulf, Critical Minerals Expert, Former Head of Critical Minerals at the Dept. Of Energy, & Center for Critical Minerals Strategy ·       The State of Energy Today Might Surprise You - with Lisa Jacobson, President of the Business Council for Sustainable Energy on their 2026 Energy Factbook ·       Managing IT in the Midst of a Tech Revolution - with Elizabeth Hackenson, Chief Information Officer, Schneider Electric ·       What We Can Learn From Canada's Energy Policies – with Claire Seaborn, energy attorney and former Chief of Staff to the Canadian Minister of Energy and Natural Resources ·       Reducing The IT Sector's Carbon Footprint – with Monica Batchelder, Chief Sustainability Officer of HPE (Hewlett Packard Enterprises) ·       Making Computers Sustainably – with Page Motes, Chief Sustainability Officer at Dell Technologies Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson

Today's podcast is a masterclass with an expert in a class of business that has exploded with growth over the past decade. M&A insurance is a broad church that holds a large number of products that are all related to inter-company transactions. Representations and Warranties, potential tax liabilities, litigation risk and other contingencies related to M&A are the subject of this incredibly innovative segment of insurance. Three decades ago Alistair Lester was in on the ground floor as the class of business developed out of the D&O market. Today this is a class that is producing $10-12bn in annual revenue and can put out very meaningful maximum limits of around $1.5bn dollars for any one deal. But it's a class that most of us won't be familiar with, or perhaps one that some of us might think we won't be suited to because we imagine it's full of people who first trained as lawyers and then got into insurance. Now Gallagher's CEO of Private Equity and M&A for Europe the Middle East and Africa, Alistair is proof that this is a class where traditional insurance brokers can thrive. This is one of the most energetic and fun conversations I have had on the show for some time. Alistair's passion and enthusiasm are contagious and through the course of this interview I learned an awful lot about this exciting class and its enormous commercial potential. We all know insurance is often a grudge purchase and always marked down as a cost, but here it can be an investment that immediately pays for itself many times over. That's incredibly rare and perhaps explains why this class has so much opportunity and is giving Cyber and renewables a run for their money for the title of highest-growth segment of the global insurance market. Time with Alistair makes it clear that despite growing tenfold over the past decade, this maturing class has a huge amount of growth left in it. So listen on. If after 45 minutes you're not as enthusiastic as Alistair or I, I'd be enormously surprised. LINKS: We thank our naming sponsor AdvantageGo, now part of Sapiens: https://www.advantagego.com

In an era of AI-driven information overload, consumers are moving away from pure search queries and toward trusted, human-centered proof. “People want answers that are grounded in human experience.” David Trencher, Managing Director of Reddit (UK & EMEA), sat down with Lavina Suthenthiran to break down how consumer trust is actively shifting away from polished brand messaging and moving toward peer-to-peer validation. According to Trencher, AI and search may be the start of the journey, but they do not guarantee action. In fact, 60% of US users search for products with AI, and half of them go directly to Reddit to verify results. Inside the episode: - Why traditional retail funnels are failing: Learn how purchase intent now forms in community spaces long before a consumer hits a brand site - How brands must redefine marketing success: Discover why you need to look beyond last-click attribution to find where decisions are actually made - Why community participation must replace community control: Find out how to navigate digital spaces that actively reject polished corporate messaging Metrics, creative, and insights still matter, but the real question is: Are you part of the journey before the last click? Listen to the full episode above to find out.

BONUS: Why Your Organization Is Still a Factory — And What an Octopus Can Teach You About Transformation Phil Le-Brun and Dr. Jana Werner both work inside Amazon, advising Fortune 500 leaders on transformation. But before Amazon, they spent decades in the trenches — Phil as International CIO of McDonald's, Jana leading change in banking and logistics. Together they wrote The Octopus Organization (HBR Press) to explain why most companies are still running on a hundred-year-old factory model, and what the alternative looks like. "We Want to Help You Make Your Own New Interesting Mistakes" "We keep saying, as Phil likes to say, can we help you make your own new interesting mistakes and avoid the mistakes that we see again and again."   Jana and Phil are both practitioners who have led large-scale changes — and made mistakes they're now happy to share. Jana describes working with incredible, smart, thoughtful people inside large organizations who weren't trusted, weren't allowed to do the work they could do, and couldn't be their best selves. She managed to turn teams considered underperforming into rock stars simply by listening and giving them space. Phil saw the same pattern at McDonald's — incredible people who knew the answers but weren't allowed to act on them. A disastrous standardization push from 2002 to 2004 taught him that top-down efficiency mandates don't work. The CEO left, and Phil got the opportunity to tap into people lower in the organization, define a common mission, and start building from there. The Factory Model Nobody Questions "There was no upside for her people taking ownership because you could have career-limiting effects if you made a mistake, if you were seen to be making a mistake or overstepping."   Jana shared two sides of the same problem. A CEO of a large investment company told her he has to sign off on every small decision — and his people assume he wants to. Neither side wants this, but nobody questions the processes in place. On the other side, a COO told Jana "my people don't want ownership." After half an hour of coaching, the COO realized there was no upside for her people to take ownership — mistakes meant career-limiting consequences. Jana is honest about her own experience too: a team member told her she was micromanaging, and she denied it. They created a secret signal — scratching an ear in meetings whenever she micromanaged. He was scratching a lot. Phil adds that what he calls "yoga babble" — abstractions like "we're going to become an agile platform-based culture" — lets leaders avoid saying what they actually mean. Nobody challenges it because the boss said it, and it sounds sort of right. The result: completely meaningless direction. The Octopus — Distributed Intelligence in Practice "It has two thirds of its intelligence, its neurons, in its arms. The arms connect independently — they don't always need a central brain, but they also have one, so they can stay aligned but also work independently."   The octopus has distributed neural clusters in each arm. It can adapt, shape-shift, change the texture of its skin, and even alter its RNA to switch between cold and hot water within hours. For Jana and Phil, this is the organizational metaphor: teams that can think locally and act without waiting for permission from the center, while staying aligned on mission. Phil translates this for team leaders of 8-10 people inside traditional enterprises:   Put together teams with cognitive diversity and encourage constructive conflict — what Linda Hill at Harvard Business School calls "creative abrasion" Invest in the storming, norming, performing cycle instead of cutting through it Leave the "how" to the team — the leader's job is the "why" and the "what" Don't jump to the answer — Einstein said if you have an hour to solve a problem, spend 55 minutes understanding the problem Start executing quickly through rapid experimentation; you can't plan your way to success in novel situations Don't Build the Pedestal — The Monkey Comes First "Get to the most tricky problems first, and try and solve them. If you can't, figure out fast — and if you can't, just stop, because your whole project is useless."   Astro Teller, CEO of Alphabet X's Moonshot Labs, says: "If you want to teach a monkey on a pedestal to recite Shakespeare, don't start by building the pedestal." Jana explains that organizations, once they get a project through the gauntlet of approvals and business cases, start working on the easy, visible things to show progress — the pedestal. But if you can't get the monkey to speak, the pedestal is useless. The counterintuitive move: when passionate people dispassionately tell you the hard problem isn't solvable, give them hugs, put them on a pedestal themselves, give them bonuses — because they just freed up resources for something better. Phil reinforces that this isn't a money problem. At McDonald's, before building a handheld order-taking device, they built a block of wood to test how comfortable it was to hold. Organizations waste far more money trying to plan for things they can't possibly plan for than they would by running quick experiments. Single-Threaded Leaders — The Pig at Breakfast "Who's that person waking up every morning saying, are we actually putting the focus on the things that are going to get us to the finish line of delivering value — not within my function, but across the organization?"   Phil tells the classic joke: a pig and chicken are walking down the road. The chicken says "let's open a restaurant." The pig asks what they'll sell. "Ham and eggs, of course," says the chicken. The pig stops: "I need to be far more committed than you." Organizations are full of chickens — people who lay their half-baked decisions, want to sign off, want to say no. What's needed are pigs. Amazon calls them single-threaded leaders. Apple calls them directly responsible individuals. The key: one person owns an initiative end to end, waking up every morning focused on delivering value across the organization, not just within their function. Mow the Lawn — Bureaucracy Grows While You Sleep "Your bureaucracy grows while you sleep. Think about your bureaucracy like mowing a lawn. You can't mow a lawn once."   Jana references Parkinson's Law — a senior Royal Navy leader found that even as the fleet shrank, the number of administrators grew by 5-10% annually. This applies to every organization. Middle managers fill their time by adding processes. One person's mistake becomes a process that penalizes 10,000 people. The solution is continuous gardening. At Google, a senior leader added positive friction: if you want more than 5 interviews in the hiring process, you need my approval. At Amazon, the principle "invent and simplify" asks everyone every year: what are we simplifying? The simplification work has to come from those closest to the problems — most leaders don't know half of what people are actually doing. Innovation Belongs to Everyone — Not a Lab "Psychological safety — it's not even a prefrontal cortex thing, it's not a conscious thought, it's that fight-or-flight reaction you have in the moment."   Phil makes the case that innovation starts with psychological safety at the team level, not an organization-wide mandate. It's the team leader asking questions, being humble, responding to disagreement with "tell me more" instead of "I don't agree." It means celebrating intelligent failures — someone who tested a hypothesis, found it didn't work, and stopped. At Amazon town halls, executives open by making fun of Amazon's failures, like the Fire Phone. The message: if you're thinking big, you'll also fail. The Fire Phone didn't work, but it informed future hardware investments. The only true failure is not learning from experimentation. Phil and Jana both emphasize that once leaders experience what happens when people are truly freed to do their best work, they get addicted to it. About Phil Le-Brun and Dr. Jana Werner Phil Le-Brun is the former International CIO of McDonald's and now leads the AWS Executives in Residence team, advising Fortune 500 leaders on transformation. Dr. Jana Werner is an Executive in Residence at AWS who built their EMEA transformation practice after leading digital change in financial services. Together they wrote The Octopus Organization: A Guide to Thriving in a World of Continuous Transformation (HBR Press).   You can link with Phil Le-Brun on LinkedIn and Jana Werner on LinkedIn.   Book site: theoctopusorganization.com Book on Amazon: The Octopus Organization

Are organizations investing enough in cybersecurity, or are they simply spending more money while falling further behind? In this episode of Tech Talks Daily, I speak with Martyn Ditchburn, CTO in Residence for EMEA at Zscaler, about the findings from the company's latest Ripple Effect Report and what it reveals about the growing gap between cybersecurity investment and true organizational resilience. Drawing on insights from more than 1,700 IT leaders across 14 countries, Martyn explains why many organizations are still struggling to adapt to a threat landscape that is evolving faster than their security strategies. While cyber resilience budgets continue to rise, many leaders admit their approach remains too inward-looking, leaving critical vulnerabilities across supply chains, cloud environments, third-party ecosystems, and emerging AI deployments. We explore why shadow AI is rapidly becoming the new shadow IT challenge, with employees adopting AI-powered tools faster than governance frameworks can keep pace. Martyn discusses how AI is quietly being embedded into countless business applications, creating visibility and security challenges that many organizations have yet to recognize fully. The conversation also examines the growing importance of supply chain resilience. As businesses become increasingly dependent on external providers, cloud platforms, and interconnected digital services, traditional security perimeters continue to disappear. Martyn shares why third-party risk remains one of the biggest blind spots in modern cybersecurity programs and how organizations can better understand their expanding attack surface. Agentic AI is another major focus of our discussion. As AI systems move beyond assisting users and begin taking autonomous actions, security teams face entirely new challenges around identity, governance, accountability, and risk management. Martyn explains why many organizations are racing ahead with adoption while still lacking the guardrails needed to manage these emerging technologies safely. We also discuss lessons from previous technology shifts, including cloud computing and shadow IT, and why history keeps repeating itself when innovation outpaces security planning. Martyn offers practical advice on limiting risk, reducing blast radius through segmentation, and treating AI agents as digital identities that require the same controls and oversight as human users. As organizations pursue AI-driven growth and competitive advantage, are they building resilience into their foundations or creating new risks they cannot yet see? And in a world where AI is becoming embedded in everything, how can security leaders stay ahead of threats that are evolving faster than ever before?