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Last time we spoke about the second Okinawa Offensive. In the brutal Second Okinawa Counteroffensive, American forces confronted staunch Japanese defenses, with Captain Ryan leading a valiant charge for territory. Despite fierce resistance and heavy casualties, his troops managed to seize crucial ground, enduring intense hand-to-hand combat atop Ryan Ridge. The battle raged on, with American forces fighting through exhaustion and dwindling supplies, while the Japanese, though determined, faced declining morale as they lost ground. The relentless struggle exemplified extraordinary sacrifice on both sides, but it foreshadowed a turning point in the Pacific campaign. As American advances continued, the tide shifted, marking the beginning of the end for Japanese dominance in the region, ultimately paving the way for Allied victory. This episode is the Battle of the Malacca Strait Welcome to the Pacific War Podcast Week by Week, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about world war two? Kings and Generals have an assortment of episodes on world war two and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel you can find a few videos all the way from the Opium Wars of the 1800's until the end of the Pacific War in 1945.  After the failure of their second offensive, the Japanese turned all their energies toward waging a prolonged battle of attrition. Their losses did not impair immediately their defensive capacities; thus the 24th Corps found no weak point in the Shuri defenses resulting from the ill-starred offensive. By throwing fresh troops into the attack of 4 May Ushijima had been able to maintain his strength all along the line. Nor was there any breakdown in his command and staff operation. Front-line units were reorganized without seeming loss of effectiveness; available reinforcements were carefully allotted to existing regiments; local counterattacks were timed for maximum effect. General Ushijima's chief task now was to keep sufficient combat troops at the front to man his Shuri defenses. It was apparent by 7 May that the strength of the remaining regular infantry was not great enough for this task. Consequently, Ushijima converted service units into infantry combat groups. By mixing service troops with the "regulars," he exacted from them their maximum combat effectiveness. "One man in ten will continue with his rear-echelon duties. The remaining nine men will devote themselves to antitank combat training," one order stated. The reorganization of the 32d Regiment, 24th Division, was typical of the resourcefulness of the Japanese. The regimental headquarters received 5 men from the 24th Transport Regiment. The 1st Battalion kept its own surviving members and was allotted all the survivors of the 2d Battalion, 20 men from the 7th Shipping Depot, 90 from the 24th Transport Regiment, and y from the 26th Sea Raiding Squadron. The 2d Battalion was totally reconstituted from the 29th Independent Infantry Battalion and other units. The 3d Battalion was reorganized in a manner similar to that used with the 1st. It was by this process of piecing units together that the 32d Army was able to stay intact long after the original combat units had been virtually destroyed, a capability which at the time American intelligence officers found "baffling." After his offensive failed, the enemy formed a line in which the relative position of the major units was to remain roughly the same until the end of the battle. On the east the 24th Division, reinforced by two independent battalions, held the line as far as Shuri, with its 89th Regiment on the east, its 22d in the center, and its 32d on the west. The remnants of the battered 62d Division were stretched from a point north of Shuri almost to the west coast, holding about one-third of the line. Along the Asa River estuary was a battalion of the 44th Independent Mixed Brigade. The Japanese husbanded their remaining heavy weapons, especially their artillery, as carefully as they meted out their manpower. On 6 May the Japanese 5th Artillery Command directed its units to "revert to the [defensive] situation which held prior to the attack situation of 3 May." Once again the protection of individual pieces was a cardinal feature of enemy operations. Artillery units were ordered to "use ammunition with the utmost economy" and to "wait and fire for effect against vital targets." Along the west coast, preliminary plans were underway for the deployment of General Shepherd's 6th Marine Division to the front lines, while General Del Valle's 1st Marine Division continued its assault on the Dakeshi-Awacha hill complex. Colonel Snedeker's 7th Marines secured the coastal flank after capturing the north bank of the Asa River. Meanwhile, Colonel Arthur Mason's 1st Marines focused their efforts on the western approaches to the Dakeshi hill defenses, but they were ultimately repulsed by the tenacious Japanese defenders around Hill 60. In the Awacha Pocket, Colonel Griebel's 5th Marines faced fierce opposition, resulting in only modest territorial gains. To the east, after successfully fending off multiple strong enemy counterattacks, General Bruce's 77th Division advanced 800 yards south toward Hill 187, establishing control over the southern slope of the Maeda Escarpment. Finally, operations in General Arnold's 7th Division area were confined to robust patrols aimed at securing the approaches to Conical Hill and eliminating the remaining fragments of the failed Japanese counteroffensive. Convinced that the Japanese had nearly exhausted their fresh reserves, General Buckner began planning a comprehensive assault on the Shuri defenses with his two corps. On May 7, General Geiger was assigned to command the 1st Marine Division within the 24th Corps front and oversee the southern movement of the 6th Marine Division, with General Buckner taking direct tactical control of the two-corps assault. Heavy rains on the morning of 7 May delayed the projected IIIAC advance until tanks were able to negotiate the muddy terrain. In the 1st Marines' zone, the new regimental commander, Colonel Arthur T. Mason, ordered 3/1 to support the attack of the 2d Battalion on Hill 60 with all available weapons (four battalions of artillery, a fire support ship, and 81-mm. and 60-mm. mortars) by firing into the enemy reverse slope defenses. All morning long the regiment's mortars concentrated on the enemy position, and at 1400 when tanks finally reached the front lines the battalion attacked with Company E in assault. Artillery fire covered the foot of the objective while mortars and assault guns blanketed the crest and reverse slopes. The company swept to the top of Hill 60 by 1422 in a vivid demonstration of "the effect of properly massed, supporting fires in front of assault troops." Once the company entered the impact zone, however, and supporting fires were shifted to other targets the enemy defenders emerged from their caves and engaged the Marines in hand grenade duels. The fighting was at such close range that it was impossible to keep enough grenades on the line, and the marines used rifle butts against Japanese who tried to storm their position. Gradually the volume of Japanese fire of all types "grew noticeably stronger and progressively more intense so that it was evident that the enemy was receiving large reinforcements." The troops lost their hold at one point, then fought their way to the top again, yet the continuing Japanese fire from the reverse slope of Nan Hill was the decisive factor. The threat of a strong counterattack measured against the dwindling strength of Company E forced Lieutenant Colonel Magee to adjudge the company's advanced position untenable and to order a withdrawal to the previous night's lines. To the west, the 5th Marines steadily advanced approximately 400 yards in the Awacha Pocket, while the 77th Division gained up to 500 yards of enemy territory despite increasingly fierce resistance. By the end of the day, Colonel Coolidge's 305th Regiment had relieved the weary 307th. On the east coast, Colonel Green's 184th Regiment resumed its southward push, quickly capturing Gaja Ridge and William Hill, but faced greater opposition as they approached the western flanks of Conical Hill. Meanwhile, Colonel Pachler's 17th Regiment continued its assault toward Zebra Hill but could only secure How Hill and make incremental gains on Kochi Ridge, depleting their strength. The following day, as General Bradley's replenished 96th Division prepared to relieve the 7th, the 184th Regiment managed to occupy the forward slope of Easy Hill near Kibara without armored support. Throughout the rest of the 10th Army front, relentless cold rain effectively canceled planned offensive operations, leading the 1st Marines to focus on dismantling enemy positions on Nan Hill. Colonel Schneider's 22nd Marines took over from the 7th Marines along the Asa River just as news of the victory in Europe reached the infantry units, prompting a somewhat indifferent reaction from the rain-soaked soldiers preoccupied with the ongoing fighting in Okinawa. Exactly at 1200 every available artillery piece and naval gun fired three volleys at vital enemy targets to apprise the Japanese of the defeat of their Axis partner. On May 9, Japanese kamikaze pilots launched a series of scattered attacks, damaging the carrier Formidable and two destroyers. In preparation for Buckner's general offensive, the 22nd Marines patrolled their front to identify suitable crossing sites over the Asa River. Meanwhile, with Nan Hill fully cleared, Mason's 2nd Battalion renewed its assault on Hill 60, while the 1st Battalion advanced into the high ground to the east, successfully capturing their objective this time. Reinforced by elements of the 7th Marines, the 5th Marines also launched another attack on the Awacha Pocket but continued to encounter fierce resistance. In response, Griebel was tasked with reducing the Awacha defenses using two battalions, while Snedeker's reinforced 7th Marines pressed the offensive southward. To the east, General Bruce focused his efforts on the 305th Regiment's sector, resulting in the 3rd Battalion securing a foothold on Hill 187. The 17th Regiment, which had fought tenaciously to capture Kochi Ridge and the high ground west of Conical Hill, was relieved by Colonel Dill's 382nd Regiment. Concurrently, Colonel May's 383rd Regiment moved into forward assembly areas behind the 184th and on May 10, took over the positions north of Conical Hill. Both fresh regiments of the 96th Division were then able to destroy enemy strongpoints that had impeded the progress of the weary 7th Division and capture key hills that protected the approaches to Conical. On the west coast, after stealthily constructing a footbridge across the Asa during the night, three companies of the 22nd Marines successfully crossed the river. However, two Japanese "human demolition charges" emerged from hiding and rushed the south end of the footbridge, destroying it. Despite the challenges, the attack south toward the town of Asa continued, successfully establishing a bridgehead that stretched 1,400 yards long and 350 yards deep by the end of the day. To the east, the 1st Marines launched an assault on the western end of Dakeshi but were pushed back by intense enfilading fire from the ridge. Similarly, although the 7th Marines initially advanced rapidly against scattered opposition, they were ultimately forced to withdraw under heavy Japanese fire. Behind them, after fending off two fierce night counterattacks, the 5th Marines failed to isolate the Awacha Pocket but made significant strides, penetrating deep into the heart of the Awacha defenses. Meanwhile, the 305th Regiment captured additional high ground leading toward the crucial road junction north of Shuri, where the reorganized and reinforced 32nd Regiment had established its primary defenses. The remnants of the 62nd Division were gradually being withdrawn toward Shuri, with General Suzuki's fresh 44th Independent Mixed Brigade taking over the western sector. On May 11, General Buckner initiated his general offensive against Shuri, planning to envelop the town from both the west and east. However, this offensive was preceded by Admiral Ugaki's sixth mass Kikisui strike, during which 150 kamikazes launched successful attacks on American shipping. That morning, the 721st Kokutai's Sub-Lieutenant Yasunori Seizo led six kamikazes out of Kanoya. By 10:02, Admiral Mitscher was informed of possible bogeys infiltrating the returning TF 58 strike to reach the US carriers. Two minutes later came an overhead Corsair's sudden frantic warning: “Alert! Alert! Two planes diving on the Bunker Hill!” Almost immediately, Yasunori's Zero dove out of low overcast toward Bunker Hill and released its payload. The 550lb bomb pierced the flight deck, exited the side of the hull, and exploded above water. Simultaneously, Yasunori's Zero caromed into the center of Bunker Hill's flight deck, its gas tank exploding among 34 manned, armed, and fully fueled US fighters, before careening blazing over the side. One minute later, Yasunori's wingman Ensign Ogawa Kiyoshi roared past Bunker Hill, climbed steeply into a roll, and then dove straight at the carrier. Ogawa released his 550lb bomb, which scored amidships and exploded in the gallery deck, slaughtering much of Mitscher's staff. Simultaneously, Ogawa deliberately slammed his Zero into Bunker Hill's island just 100ft from Mitscher. Mitscher's operations officer, Commander Jimmy Flatley, had just left the gallery deck when Ogawa's bomb struck, searing his back. Mitscher had observed the entire attack in silence, and just then emerged from the bridge to gaze at the blazing flight deck. The Flag Plot was choked with billowing smoke and Mitscher's chief-of-staff, a gasping, wheezing Commodore Arleigh Burke, ordered it evacuated. A third Zero then dove on Bunker Hill, but anti-aircraft fire sent it blazing into the sea close aboard. Aboard Bunker Hill, a cascade of gasoline explosions erupted from burning planes aft, while tracers sprayed haphazardly from detonating machine gun ammunition. Speed fell to 10kts and as the crew began intensive firefighting efforts, a slight list developed. Cruiser Wilkes-Barre and three destroyers came alongside to fight fires and rescue 300 men forced overboard, yet most of Bunker Hill's fighter pilots had been asphyxiated in their ready room. By 11:30, however, damage was largely stabilized. Nevertheless, Bunker Hill had lost 393 men killed and 264 wounded. Although horribly outnumbered, the Americans' Corsair CAP shot down 50 attackers before the Japanese got through at 0800hrs. Over the next 90 minutes the two violently maneuvering destroyers would claim a combined 42 kills before Evans was disabled by four kamikaze hits. Minutes later Hugh W. Hadley was knocked out by her third kamikaze hit. With his ship dead in the water and blazing uncontrollably, Hugh W. Hadley's Commander Mullaney ordered all available colors hoisted: “If this ship is going down, she's going down with all flags flying.” Escorting the destroyers were three LCS(L)s and one LSM(R), who themselves combined to splash 14 Japanese planes before the action mercifully ended. All six ships survived, but the destroyers were towed to Kerama Retto, having suffered a combined 60 killed and 94 wounded. East of Okinawa, a G4M Betty bomber and four Ki-43 Oscars attacked RPS-5 at 0800hrs. One plane crashed destroyer-minelayer Harry F. Bauer (DM-26)'s stern, the kamikaze miraculously “plowing through the rack of depth charges and shoving them into the sea with none of them exploding.” Escorting LCS(L)-88 splashed two Oscars, the second scoring a posthumous 220lb bomb hit on her which killed nine and wounded seven. Back on the west coast, supported by tanks and artillery, the 22nd Marines advanced toward Amike. Their 3rd Battalion established control of the high ground overlooking Naha after an 800-yard advance, while the 1st Battalion gained the coral ridge in front after a series of costly assaults. The 2nd Battalion further extended the line to connect with the 1st Marine Division. Del Valle's advance was spearheaded by Mason's 2nd Battalion, which successfully secured a foothold on the high ground west of Wana despite a heavy artillery bombardment. In constructing the Wana position the Japanese had "taken advantage of every feature of a terrain so difficult it could not have been better designed if the enemy himself had the power to do so." With this natural advantage, the enemy had so organized the area that in order to crack the main line of resistance it was necessary for the 1st Marine Division to wheel towards Shuri and attack directly into the heart of the city's powerful defenses. Any attempt to drive past Shuri and continue the attack to the south would mean unacceptable losses inflicted by artillery, mortar, automatic-weapons, and rifle fire coming from the heights that commanded the division's flank and rear areas. The southernmost branch of the Asa Kawa wandered across the gently rising floor of Wana Draw and through the northern part of Shuri. The low rolling ground bordering the insignificant stream was completely exposed to enemy fire from positions along the reverse slope of Wana Ridge and the military crest of the ridge to the south. At its mouth Wana Draw was approximately 400 yards wide, but it narrowed drastically as it approached the city and the ridge walls closed on the stream bed. Guarding the western end of the draw was Hill 55, rugged terminus of the southern ridge line. The hill bristled with enemy guns whose fields of fire included the whole of the open ground leading to the draw. Defending the Wana position was the 64th Brigade of the 62d Division with remnants of the 15th, 23d, and 273d Independent Infantry Battalions, the 14th Independent Machine Gun Battalion, and the 81st Field Antiaircraft Artillery Battalion under its command. The 7th Marines advanced approximately 800 yards, establishing a firm hold on Dakeshi Ridge, while the 5th Marines eliminated the last organized resistance in the Awacha Pocket. In the center of the front, Bruce's two regiments needed to coordinate more closely with neighboring divisions than with one another. As a result, the 305th Regiment advanced up to 500 yards against fierce resistance, while Colonel Smith's 306th Regiment struggled to make headway against the formidable defenses of Chocolate Drop Hill and Wart Hill. To the east, after repelling a series of night counterattacks, the 382nd Regiment consolidated its positions on Zebra Hill and continued probing toward the Dick Hills area and the ridges northwest of Kuhazu. The 383rd Regiment quickly secured Easy and Fox Hills, subsequently capturing the summit of Charlie Hill. However, over the next two days, efforts by the 1st Battalion to dislodge the defenders from the top would be thwarted by withering fire from King Hill, while the 2nd Battalion cleared Gaja Ridge and the twin villages of Tobaru and Amaru. On May 12, Dill's 3rd Battalion executed a successful assault, capturing Baker Hill, although the 1st Battalion's attack on Dick Baker was repelled by the defenders. To the west, the 306th Regiment only provided support for the advance of the 305th, which faced difficult terrain in the broken ground west of Route 5, managing to gain about 500 yards. Meanwhile, the 7th Marines solidified their hold on Dakeshi Ridge against sporadic opposition, but the 1st Marines found themselves pinned down while trying to improve their positions west of Wana. The vulnerability of the 6th Marine Division to direct fire from the western slopes of the Shuri massif resulted in significant losses for Schneider's 2nd Battalion as it fought to seize the high ground overlooking Naha, ultimately being repelled from Sugar Loaf Hill. Meanwhile, the 1st Battalion advanced steadily in the center, capturing the high ground north of Asato, while the 3rd Battalion secured commanding positions and conducted patrols through the suburbs of Naha. At sea, scattered kamikaze attacks damaged Admiral Spruance's flagship, the battleship New Mexico, and inflicted further damage on two additional destroyers the following day. In retaliation, Mitscher directed Task Force 58 to strike Kyushu once again. Back on Okinawa, as Schneider's 3rd Battalion reconnoitered the northern suburbs of Naha, the 2nd Battalion launched another unsuccessful attack on Sugar Loaf Hill. In light of this resistance and the heavy casualties suffered by the 22nd Marines, Shepherd ordered Colonel Whaling's 29th Marines to reinforce the effort, but they could only position themselves northwest of Makabe. To the east, while the 1st Marines faced heavy losses and were repelled at the mouth of Wana Draw, the 7th Marines finally secured Dakeshi Ridge. In the center, the 305th Regiment continued its determined advance into the extremely rugged terrain north and northeast of Shuri, whereas the 306th Regiment once again failed to capture Chocolate Drop Hill and Wart Hill. Coordinated with this, the 382nd Regiment attacked the Dick Hills, successfully securing Dick Baker and Dick Able against light opposition, but ultimately being pushed back from the latter. Further east, May's 2nd Battalion launched a frontal assault on Conical Hill, successfully reaching the northeast crest of the ridge, where it repelled several heavy Japanese counterattacks. Back at sea, Task Force 58 launched another strike on Kyushu during the early hours of May 14. In response, the Japanese dispatched 28 kamikazes alongside 40 escorts, inflicting heavy damage on Mitscher's new flagship, the carrier Enterprise, in what would become known as the last action of the Gray Ghost.  At 05:25, some 28 Zeros, armed with 1100lb bombs, sortied from Kanoya towards Mitscher's carriers cruising 130nm southeast of Kyushu. 40 fighters escorted them. Around 06:45 Enterprise detected 4 incoming bogies. 3 were shot down over TF 58, but the fourth, flown by Sub-Lieutenant Tomiyasu Shunsuke, continued closing. Using clouds for cover, Tomiyasu approached Enterprise from astern. Already struck by flak, at 06:57 Tomiyasu's blazing Zero suddenly appeared 200ft above Enterprise, which erupted with anti-aircraft fire. Although seeming to have overflown his target, Tomiyasu suddenly snap-rolled his burning Zero onto its back and dove almost vertically into Enterprise's flight deck. Observing from Enterprise's exposed bridge wing, Flatley rushed back inside and shouted to take cover just as Tomiyasu's kamikaze hit. The thunderous explosion blew Enterprise's forward elevator 400ft in the air, rattled the carrier's bridge, and flung shrapnel against her island. As Flatley emerged from cover he observed an unsmiling Mitscher, arms crossed, standing amid the smoking wreckage. “Jimmy,” Mitscher growled, “tell my Task Group commanders that if the Japs keep this up they're going to grow hair on my head yet.” Enterprise remained on station, but her flight deck was out of action. TF 58 splashed 3 more planes before Japanese attacks ended at 08:00. That evening TF 58 retired from Kyushu. The following morning, May 15, Mitscher transferred to carrier Randolph, his third flagship in 5 days. Enterprise would detach for repairs in the United States on May 16, having lost 14 dead and 68 wounded. Her war too was over. Honestly for those of you who might not know, the USS Enterprise is the most decorated ship of all time, an absolutely insane history. She was so impressive, my patreons voted for me to do an exclusive episode on her and it took two full episodes to do. If you are interested in the history of the USS Enterprise, please check out my exclusive podcast. At Okinawa, as positions on Conical Hill were being consolidated, May's 1st Battalion renewed its attack on Charlie Hill, successfully securing a foothold at its northern end, which was later extended down the southern slope. Simultaneously, Company L launched an assault on King Hill, managing to capture the entire crest. To the west, Dill's 1st Battalion attacked and captured Dick Able and Dick Right, although they had to relinquish Dick Right after a vigorous Japanese counterattack. The 3rd Battalion also advanced toward Dick Right, establishing a tenuous hold on the position. Further west, the 306th Regiment committed its last remaining strength, a composite battalion, to advance beyond Wart Hill, but it was quickly cut down by overwhelming flanking fire. Similarly, the battered 305th Regiment made little progress in the rugged terrain. Meanwhile, the 7th Marines advanced to within 100 yards of the ridge crest north of Wana, where they were ultimately pinned down by heavy fire. Concurrently, the depleted 1st Marines launched an assault that captured the western tip of Wana Ridge, aided by tanks and artillery, though a fierce night counterattack forced them to withdraw before being relieved by the fresh 5th Marines. Along the coast, the 22nd Marines successfully pushed toward the north bank of the Asato River, but the main action was poised to occur at Sugar Loaf Hill. Though Schneider's 2nd Battalion successfully seized the forward slopes of the protective hills north of Sugar Loaf, including Queen Hill, they faced intense enemy fire whenever they attempted to maneuver around or over these hills to launch an attack on Sugar Loaf itself. Nevertheless, the Marines pressed on, and by nightfall, a group of about 40 men under Major Henry Courtney managed to storm the hill, throwing grenades ahead of them and subsequently digging in at the summit to withstand a night of heavy mortar fire and constant counterattacks. This attack was further supported by the 29th Marines, which, after overcoming initial hardships, secured the forward slopes of the hill northeast of Sugar Loaf. During the early hours of May 15, the embattled group atop Sugar Loaf gratefully welcomed the arrival of reinforcements, though it was not before Major Courtney heroically fell while leading a grenade assault against the defenders on the reverse slope. Despite the reinforcements, enemy pressure on Sugar Loaf intensified, ultimately forcing the battered Marines off the hill. This triggered a fierce Japanese counterattack across a 900-yard front, compelling Schneider's 2nd Battalion to relinquish the ground immediately north of Sugar Loaf. Fearing a breakthrough, elements of his 1st Battalion seized the hill northwest of Sugar Loaf to help blunt the force of the enemy counterattacks, while the 3rd Battalion relieved the exhausted 2nd across the line. Additionally, the 29th Marines not only played a significant role in repulsing the enemy counterattack but also effectively strengthened its hold on the high ground north of Half Moon Hill.  To the east, while the 7th Marines reorganized and cleared out Dakeshi, the 5th Marines launched their first tank-infantry assault against Wana Draw. At 0630 on 15 May the 5th Marines completed the relief of the 1st, and Colonel Griebel assumed command of the zone of action west of Wana. The 2d Battalion was in assault with the 3d in close support and the 1st in reserve. On the recommendation of the regimental and battalion commanders of both the 1st and 5th Marines, the division decided to subject the high ground on both sides of Wana Draw to a thorough processing by tanks and self-propelled 105mm howitzers before 2/5 attempted to advance across the open ground at the mouth of the draw. With Company F of 2/5 providing fire teams for protection against suicide attackers, nine tanks from Company B, 1st Tank Battalion spent the morning working on the positions at the mouth of the draw. The tanks drew heavy small-arms, mortar, artillery, and AT fire, and accompanying infantry was dispersed to reduce casualties. Because of the open area of operation, the fire teams were still able to cover the tanks at relatively long-ranges. Both sides of the draw were honeycombed with caves and the tanks received intense and accurate fire from every sector at their front. During the morning one 47mm AT gun scored five hits on the attacking armor before NGF silenced it. About noon the tanks withdrew to allow an air strike to be placed in the draw and then return to the attack in reinforced strength. Naval gunfire again silenced a 47mm gun that took the tanks under fire, this time before any damage was done. With the approach of darkness the tanks pulled out of the draw pursued by a fury of enemy fire. The 5th Marines, convinced "that the position would have to be thoroughly pounded before it could be taken," scheduled another day of tank-infantry processing for Wana Draw before making its assault. In the center, the battered 305th Regiment continued its relentless advance through the irregular terrain west of the main Ginowan-Shuri highway. Simultaneously, Colonel Hamilton's 307th Regiment finally relieved the exhausted 306th and launched simultaneous attacks on Flattop and Chocolate Drop Hill. The 3rd Battalion slowly maneuvered toward the northern base of the Drop and the north slopes of Flattop, while the 2nd Battalion advanced toward Ishimmi Ridge through the open highway valley. Concurrently, the 382nd Regiment supported the assault on Flattop with its own attack against Dick Hill, successfully capturing its crest but failing to cross the skyline. Meanwhile, the 383rd Regiment struggled to make progress against intense enemy fire from the hill complex southwest of Conical's peak, although some elements managed to advance up the northwest spur from King Hill amid thick mortar fire.  Now, it's time to shift our focus from Okinawa to the sea, where we will cover the last destroyer actions of the Second World War. At the beginning of February, with the Southwest Area Fleet staff isolated in the Philippines, Vice-Admiral Fukudome Shigeru formed the 10th Area Fleet to defend the shores of Indonesia and Indochina. The 10th Area Fleet was comprised of the remnants of the 2nd Striking Force. This consisted of the two converted battleship/aircraft carriers Ise and Hyuga, forming the carrier squadron, and the two heavy cruisers Ashigara and Haguro, forming the 5th Cruiser Division. Two more heavy cruisers, Takao and Myoko, were at Singapore where both had reached sanctuary after being badly damaged in the Battle of Leyte Gulf. Myoko had made one attempt to escape back to Japan in December 1944, but had been torpedoed by the US submarine Bergol on the 13th, and had then returned to Singapore. The cruiser Oyodo joined the fleet from February 5 to 20 and a fourth cruiser, Isuzu, joined on March 25 but lasted barely a fortnight before being sunk, on April 7, in a coordinated attack by the US submarines Charr, Gabilan and Besugo, with peripheral assistance from the British submarine Spark. In February Ise and Hyuga were also recalled and sailed on the 10th from Singapore, bound for Japan, carrying aviation spirit and other war materials. With such valuable cargoes the Japanese took great care to safeguard their passage and, by a combination of good luck and bad weather, both evaded numerous attacks by air and by submarine and reached Moji on the 19th. Haguro and Ashigara, and one old destroyer, Kamikaze, were now the only sizable warships left in the 10th Area Fleet to protect the troop evacuations. At this stage, the Japanese aimed to hold Java, Borneo, and Sumatra for as long as possible while planning their main defensive efforts in Malaya and Indochina. Consequently, they began withdrawing their garrisons from the outlying islands of the Moluccas, Timor, the Lesser Sunda Islands, and the scattered islands of the Panda and Arafura Seas. Anticipating a similar evacuation of Japanese garrisons in the Andaman and Nicobar Islands, Admiral Arthur Power's East Indies Fleet had dispatched destroyers on a series of anti-shipping sweeps in the Andaman Sea, successfully destroying several relief convoys. On May 10, Fukudome decided to commence the evacuation of the Andaman Islands, dispatching Vice-Admiral Hashimoto Shintaro's heavy cruiser Haguro and destroyer Kamikaze to deliver supplies to the islands and return with troops back to Singapore. Additionally, a secondary convoy consisting of one auxiliary vessel and one subchaser was organized to perform the same mission for the Nicobar Islands. As Allied intelligence uncovered these plans, Vice-Admiral Harold Walker's Force 61, primarily composed of the battleships Queen Elizabeth and Richelieu and four escort carriers, sailed from Trincomalee to intercept the Japanese ships. However, the Japanese were unwilling to risk a battle, and upon receiving an air reconnaissance warning, they returned to Singapore. Nonetheless, Walker decided to remain in the area, awaiting reinforcements in case the enemy regained the confidence to launch another sortie. On May 14, Fukudome finally resolved to carry out the evacuation again, this time first sending forward his secondary convoy to the Nicobars. This force managed to reach the islands unmolested during the day and successfully embarked 450 troops before setting sail for Penang, although they were later spotted by a patrolling Liberator. In response, Walker dispatched the 21st Aircraft Carrier Squadron and the 26th Destroyer Flotilla to conduct an air and sea sweep off Diamond Point aimed at intercepting and destroying the enemy. On the morning of May 15, some Avengers encountered Haguro and Kamikaze as they returned to the Malacca Strait. As Captain Manley Power's destroyers rushed to the area, three Avengers launched by the escort carrier Shah attacked Haguro with bombs in the afternoon, causing minimal damage that only compelled Haguro to alter its course eastward. However, this diversion effectively allowed the destroyer force to intercept Hashimoto's convoy during the night. As the flotilla closed in on the enemy during the early hours of May 16, Hashimoto reacted desperately by fleeing at full speed to the north, thwarting Power's carefully laid ambush. Soon after, however, Haguro turned to port, crossing paths with the destroyer Venus, which was closing in at full speed from the west. Surprisingly, Venus failed to launch its torpedoes, prompting Hashimoto to turn south and back into Power's trap.  Haguro's violent turn away changed the situation dramatically. Saumarez now found the enemy racing down towards her port side at a relative speed of nearly 60 MPH. Kamikaze, following astern of Haguro, passed so close in front of Saumarez from starboard to port that Captain Power had to swing his ship hard to starboard and back to port again to avoid her. Kamikaze passed very close down Saumarez' port side and was taken under fire by both main and close range armament. Opening with star-shell, Saumarez shifted fire to Haguro herself at 0108, the enemy replying with main and secondary armament. The two enemy ships could now be clearly identified from Saumarez' bridge, Haguro at about 5,000 yards and Kamikaze about 2,200 yards range. ‘We had a glimpse of the cruiser by starshell, but now it was dark. She looked pretty big and her direction easy to see by her bow-wave and wash. Inclination vague but obviously broad. I thought she was going very fast. Her side was shining like a wet wall, with the reflection of her own starshell from behind us, I think.' To Lt. Reay Parkinson, also in Saumarez, Haguro ‘seemed to tower above us like a sky-scraper and her guns were depressed to their lowest angle'. Haguro's fire was accurate and splashes from near misses drenched the bridge personnel, binoculars and sound-powered telephones. But, as Captain Power philosophically remarked, ‘if you are only getting wet there is nothing to worry about'. However, Saumarez was unfortunately not merely getting wet. At about 0111, when Captain Power was just considering turning to fire, ‘one boiler got hit. There was a lot of steam and smoke amidships and a sort of queer silence. The ship was obviously slowing down and I thought she was going to stop.' Saumarez' torpedo tubes had been trained to starboard, ready for the bow attack, with torpedoes angled to run 70° left. There was no time to train the tubes to port. Captain Power swung his ship to port ‘like a shotgun' and at 0113, as Saumarez was slowing down but still swinging hard to port, a salvo of eight torpedoes was fired at Haguro's beam, at a range of 2,000 yards. Still under heavy fire, Saumarez continued her turn to port to open the range, telegraphs being put to ‘Full Ahead' to get the utmost speed from whatever engine power remained. A minute after Saumarez' attack, Verulam made an unmolested attack from 2,000 yards on Haguro's port bow, firing eight torpedoes. Saumarez and Verulam were rewarded by three hits, shared between them  ‘very distinct, three gold-coloured splashes like a Prince of Wales' feathers, more than twice as high as her bridge'. Now Haguro was under fire from the destroyers and everywhere she turned there was another destroyer waiting. At 0125 Venus fired six torpedoes and scored one hit. Two minutes later Virago, ordered by Captain (D) to ‘Finish her off', fired a salvo of eight torpedoes and obtained two hits. She reported that the cruiser's upper deck was now awash. Missed torpedoes were racing all over the battle scene; in Venus, at the height of the action, the Engineer Officer and the Chief ERA in the engine-room actually heard the whirring sound of two torpedoes passing very close along the ship's side. Saumarez had retired some five miles to the north-west to collect herself and examine damage. The engine telegraphs were still at ‘Full Ahead', and Saumarez withdrew further than Captain Power had intended. Vigilant had been rather ‘left in the cold' and squeezed out by the other destroyers and was not able to attack until 0151 when she fired eight torpedoes, with one probable hit. Haguro was lying motionless in the water, in her last throes. ‘The rest of the flotilla were snarling round the carcass like a lot of starving wolves round a dying bull. I was too far away to make out what was going on and told them all except Vigilant (who I knew had torpedoes) to come away and join me, with a view to getting formed up and the situation in hand. Of course they did nothing of the sort. I should not have done myself.' Venus was ordered to ‘Close and make a job of it' and at 0202 administered the coup de grace with her two remaining torpedoes. At 0206 Venus signalled that the cruiser had sunk. Haguro had gone, in a position about forty-five miles south-west of Penang. Fifty miles away, Cumberland and Richelieu had had tantalising glimpses of starshell and lights but were too late to take part. Saumarez transmitted Vs for Victory and Captain Power signalled: ‘Pick up survivors. Stay no more than ten minutes.' Kamikaze sustained slight damage from the gunfire but managed to escape, returning the following day to rescue approximately 320 survivors. Nevertheless, over 900 Japanese soldiers lost their lives in the battle, including Vice-Admiral Hashimoto and Rear-Admiral Sugiura Kaju. While the evacuation of the Nicobar Islands was successful, the evacuation of the Andaman Islands proved to be a resounding failure. By the end of the war, with the food situation in the islands becoming critical, the Japanese committed several atrocities against the civilian population. This included the transportation of 300 so-called “useless mouths” to the uninhabited Havelock Island, off South Andaman, where all but eleven of them perished. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. During the intense Battle of the Malacca Strait, Japanese forces attempted a desperate evacuation, facing relentless Allied attacks. Despite fierce resistance, the Allies advanced strategically, leading to significant Japanese losses. Caught in critical confrontations, the Japanese ultimately succumbed, marking a pivotal moment in the Pacific war and shifting the tide toward Allied victory.

Zen is a practice to deeply explore and fully live our true Self. Might the Koan about the stone deep down in the sea of Ise be a helpful pointer

This week, we're introducing a brand new character to the podcast community… and she does not disappoint! Erica joins the ISE family to talk about her hilarious origin story with Rory and proof of a social media friendship success story. Plus, Kelly Clarkson, Lady Gaga, and finding uses for men to figure things out for us. Subscribe and follow us at @superexcitedpod Follow Rory: @itsRORYjames

Tähetunnis on külas lauljatar, kes on enda sõnul väga kirglik ja otsekohene. Ta on üks neid inimesi, kes ei jäta kedagi külmaks. Tema muusika kas meeldib või mitte, samuti tema lavaimidž. Kuid Eesti kultuuriruumis on ta kinnitanud endale kindla koha. Ta on öelnud, et võtkem aega ja tahet, et teisi tundma õppida. Ise on ta selles heaks eeskujuks. Külas on Synne Valtri ja saatejuht on Kerli Kivistu.

A la luz del ISE de febrero, el PIB colombiano creció 1,77%, Fedesarrollo ve 2,96%, pero todo se va al piso cuando el FMI dice que la economía no irá más allá de 2,4% al final de este año

In this episode of Band of Traders, Kyle and options expert Dan Passarelli as they explore how to supercharge traditional buy-and-hold investing with options trading strategies. Dan, founder of Market Taker Mentoring, shares insights from his upcoming book, revealing how covered calls and cash-secured puts can boost returns and reduce risk. They dive into the mindset shift from trader to investor, spotlighting Dan's new podcast, Wealth Building with Options, and Substack—key tools shaping his writing and real-time trade ideas. The conversation tackles adapting to market volatility, mastering credit spreads, and building mental resilience for trading success. Discover the dual power of options as risk management tools and leverage opportunities, plus the role of behavioral economics in smarter decision-making. Perfect for novice and seasoned traders aiming to refine their systems and skills!Keywords: options trading, covered calls, cash-secured puts, Dan Passarelli, trading strategies, risk management, trading psychology, Market Taker Mentoring, Wealth Building with Options, Substack tradingSubscribe now, share with your network, and explore Dan's work at markettaker.com/substack. Join the conversation on X and LinkedIn!Sponsors and FriendsOur podcast is sponsored by Sue Maki at Fairway Independent Mortgage (MLS# 206048). Licensed in 38 states, if you need anything mortgage-related, reach out to her at SMaki@fairwaymc.com or give her a call at (520) 977-7904. Tell her 2 Bulls sent you to get the best rates available!For anyone trading futures, check out Vantatrading.com. Founded by Mr. W Banks and Baba Yaga, they provide a ton of educational content with the focus of teaching aspiring traders how to build a repeatable, profitable process. You can find our exclusive affiliate link/discount code for Vanta ‘s subscription in our free discord server as well!If you are interested in signing up with TRADEPRO Academy, you can use our affiliate link here. We receive compensation for any purchases made when using this link, so it's a great way to support the show and learn at the same time! **Join our Discord for a link and code to save 10%**To contact us, you can email us directly at bandoftraderspodcast@gmail.com Be sure to follow us on Facebook, Twitter, or Discord to get updated when new content is posted! Check out our directory for other amazing interviews we've done in the past!If you like our show, please let us know by rating and subscribing on your platform of choice!If you like our show and hate social media, then please tell all your friends!If you have no friends and hate social media and you just want to give us money for advertising to help you find more friends, then you can donate to support the show here!Dan Passarelli:Dan is the Founder and CEO of Market Taker Mentoring, a leading option-trading education firm that provides online options training, newsletters, and personalized one-on-one coaching for options traders. He has trained over 100,000 traders in 50+ countries—many who have seen results good enough to become full-time pro traders. After beginning his trading career on the floor of the CBOE as an equity options market maker, Dan joined the company's Options Institute and began teaching both basic and advanced trading concepts to traders, brokers, money managers, and market makers. In addition to his work with the CBOE, he has been an invited speaker and taught options strategies at the OIC, ISE, CME Group, Shanghai Futures Exchange, and many leading options-based brokerage firms—both nationally and abroad. Dan has a passion for sharing his knowledge and expertise in options trading, and he has authored two high-selling option-trading books, Trading Option Greeks and The Market Taker's Edge. He is a frequent contributor to Bloomberg Business Television, FOX Business News, The TD Ameritrade Network, The Street, and CBOE TV; he is a resource to print journalists on markets, trading, and investing; and he shares trading strategies in well-attended online webinars.Wealth Building with OptionsMarket Taker MentoringMTM YouTubeDan's Options BooksFollow Dan on TwitterAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The next plus-sized pro AV trade show on the annual calendar is InfoComm, coming up in mid-June in, yuck, Orlando, Florida. I'm always curious about what will be new and different with the show, and that's particularly the case in 2025, because there's a new person running things. Jenn Heinold joined show owner/operator AVIXA late last year as the Senior VP Expositions, Americas, so for the last several weeks she's been in drinking-from-the-firehose mode as she learns more and more about the industry, ecosystem and how people think about and use InfoComm. Heinold is a lifer in the trade show business, and while she has run tech-centric trade shows, pro AV is new to her. We had a really good conversation that gets into her impressions and thoughts about the industry, her perspective on ISE, the AVIXA co-owned sister show, and plans for what will be her first InfoComm in June - including what will be different and new. We also get into what, if anything, will be affected by all the trade and geopolitical turmoil that's bubbled up since the US presidency had its four year shuffle. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Jenn, thank you very much for coming on. You've been on the job for how long now?  Jenn Heinold: I've been with AVIXA for just over three months. I joined in December as the Senior Vice President of Expositions for the Americas, and I'm over InfoComm in the U.S., which will be June 11th through the 13th in Orlando, Florida and then I'm also responsible for our new InfoComm America Latina launch event, which will be in October in Mexico City.  Did you know anything about the Pro AV sector before you got involved?  Jenn Heinold: No, honestly. I ran the largest satellite technology show in the U.S. for 15 years. So I've worked in technology, but Pro AV is different and I find myself now everywhere I go looking for display screens and how audio sounds. It's so fascinating how quickly you become immersed within the industry and you notice that it's everywhere and it makes our experiences better.  You'll be a display nerd in no time.  Jenn Heinold: I'm working on it. So have you always been in the trade show business?  Jenn Heinold: I have, yes, I dedicated my career to trade shows. I am super passionate about what happens in a face-to-face environment. I love the serendipity of it. I love that what I do helps businesses grow. The community aspect is amazing, right? Bringing people together with a common goal or challenge. The education that we can provide at trade shows. You can do a month's worth of meetings in three days. You can do a trip around the world in three days in some cases, right?  So I just love the format and really believe in what it can do for businesses and I'm excited to produce InfoComm. Because you had some background working with technology trade shows, has there been much of a learning curve? Setting apart the obvious that there are different companies and all that, but I guess their needs aren't all that dissimilar, are they?  Jenn Heinold: No, I think the commonality in working on technology shows is that you have the same structure where there are channel partners that are working to sell and integrate products, but then you also have all of the end users who use a specific technology. So I think it's important for us to be a forum for both Pro AV as well as our end-user audiences, and make sure that they each are fulfilled and feel welcome at the show and find value in the show.  You went to Integrated Systems Europe a few weeks ago, I saw you there. That was your first big Pro AV trade show, I assume, and I'm curious about your impressions.  Jenn Heinold: Oh, gosh, I was blown away by ISE. How could you not be? But for me, I was just so impressed by what the exhibitors did on the show floor. They really pulled out all the stops for ISE and the energy is amazing. It was so valuable for me to see the technology all together in real life, and then also to be able to meet with exhibitors here directly to know what are your strategic priorities for 2025 and beyond. Who should I be focusing on making sure that I have at the show, so it's the best for our exhibitors and our attendees alike?  I'm sure you were walking around with people like your boss Dave Labuskes both at ISE and InfoComm. Did you get some sense that ISE is its own thing? InfoComm runs differently. Yes, there are the same vendors and everything else, but apart from the obvious of Barcelona versus Orlando or Las Vegas, it does do things differently in some respects, at least. Jenn Heinold: Yeah, absolutely. I unfortunately don't yet have the comparison for InfoComm. I know what our plans are and what we're focusing on. ISE clearly has an amazing global footprint and InfoComm, while it is international, does skew a little bit more to North America just based on the location.  I think we at InfoComm have a much more training program and educational offering, which I really think is valuable. We need to not only nurture our current workforce and make sure that they have all the tools they need to succeed, but focus on the next generation as well, and I'm really proud that InfoComm does that. One of the things about ISE, as you said, there's not as much of a focus on training, there are certainly conferences and things like that, but it's more aimed at end users.  Do you find that you're getting exhibitors and other people saying, hey, it would be great if we had more end users if there was more kind of focus on that part of it, as opposed to, I sometimes refer to InfoComm is something of a gearhead show, and I don't mean that negatively, but it attracts the people who are going to go look at things like cable connectors and mounting infrastructure and so on and stuff that maybe somebody who's an experiential designer for a creative tech shop maybe doesn't care that much about. Jenn Heinold: Yeah. I will say that for 2025, we definitely are emphasizing the end-user audience. They are a key segment for us. Actually, one of the first things I did within my first week, Dave, was look at our end-user segments and compare what groups naturally grew when we were in Orlando versus Las Vegas, right? Just who organically was coming to the show and what I saw was a big increase in education when we're in Orlando, house of worship, retail, restaurants, and hospitality. None of this probably surprises you, but as we built out our marketing campaign, we've decided to really double down our investment on those segments that are organically growing in Orlando. I grew up in trade shows and marketing, so this has really been a passion project for me. Making sure that we have the right audience in InfoComm 2025 is my number one priority and I had to prioritize when I started at AVIXA so I had six months to really execute the show. So if there is one thing that I'm focused on day in and day out, it's the audience at InfoComm this year. When you say audience, are you hearing from exhibitors that they want to see more I end users or they want to see more partners because I think of an InfoComm as being a hyper-efficient way for a manufacturer to have a touch with a whole bunch of existing and potential resellers, and maybe not as worried about having like General Motors or some big retailer walking around.  Jenn Heinold: I hear both, Dave, and I think distributors and integrators are a super important part of the ecosystem, just as the end users are. We are putting more end users on Stage on the show floor this year, as well as within our conference program and I think, having the end users talk about how they are using AV technology only drives more end users to come to the show. That's what they want to hear, right? Uses cases of how they had successful installations, and how they have better employee engagement because of their conferencing and collaboration tools. We've got some retailers actually who will present how they're deploying AV technology in their stores, and what it's doing to improve their business. So we are making a real focus on that piece along with, of course, all the traditional content and certification we offer for the gearheads, as you said. I assume that's a bit of a tactic as well in, that if you invite, the Head of Digital for a big bank or big retail or whatever it may be to the show to do a speaking gig, there's a decent chance he or she is gonna bring some other people with them and then you've got people with big bank on the name tag walking around the show and you're able to talk about, look at the kinds of companies we're attracting. Jenn Heinold: That's absolutely a tactic. The other tactic is when we market to these end-user segments, and they go to our website, perhaps cold, having not really known much about InfoComm, and they see like-minded people on the website speaking, they realize it's an event for them too.  When you got involved, was there a discussion about how are things working right now? The old line about, if it ain't broke, don't fix it? Or were there things that you were told that are where we would like to grow, here's like where we would like to change things, that sort of thing?  Jenn Heinold: Yeah, I mentioned some of the deep dive I took into the show data when I first started. I also read the last five or so years' Exhibitor and Attendee Surveys. In reading those, one thing that bubbled up was just the onsite experience overall, and it is hard when you compare a U.S.-based show to an ISE at the Fira Barcelona is lovely and the food options are really healthy and great, and, unfortunately, we're a little bit behind in the United States on those things, but we are making  It's mind-blowing.  Jenn Heinold: It is a little embarrassing sometimes, but, I will tell you, I have already met with the team in Orlando. I actually was there about three weeks ago and talked about how we want to upgrade the food and beverage experience, have healthier options, and have more seating. So you will see an upgrade in the onsite experience as well.  That's something that we've done mindfully. When you have a better experience, you want to spend more time on the show floor, right? So, there's definitely another strategic priority for us.  Might as well talk about it now, I, people like me would be very happy if we never went to Orlando or Las Vegas again, and in the past, long before your time, InfoComm did move around a little bit. I remember the first one I went to was in Anaheim, and then it got in this rota of, back and forth between Orlando and Las Vegas.  Is that a finite thing or is that just how things are going to be?  Jenn Heinold: I don't think it's finite. The reality is InfoComm can fit in about five convention centers in the United States based on its size and Orlando and Vegas are two of them. Chicago could be an option, Atlanta, and New Orleans might work, but there are just not that many venues that can hold a show of our size, and also where the cities have the infrastructure to host us, so we are a little hamstrung that way.  I'm not opposed to looking at other cities. I think when we look at different cities, of course, we look at the cost structure. We look at the audience that is within a couple of hundred-mile radius and how accessible it is for air travel and everything else. I'm not opposed to it. We do have quite a few years booked already for Orlando and Las Vegas, but it's definitely something that I'm looking into.  If you come to the show, you'll see a lot of questions about our future cities and where we might be in the post-show survey, because it's something that I'd like to look into in the future. You've only been with AVIXA for three to four months, so you don't have a reference point for last year, but I'm going to ask anyway, what's going to be different this year with the show?  Jenn Heinold: Yeah, I mentioned our focus on the audience. That is a big priority for us. We always do local tours where you're able to see Avian Action. But this year I'm really proud that we're in Orlando. We've got a few new tours added to the schedule. One is, the Cirque de Soleil show behind the scenes in Disney Springs. We are going back to the University of Central Florida. We're also doing a large mega-church in Orlando for a house of worship tour. So we've added some fresh content there.  We also have a brand new panel discussion that we're launching this year called 2030 Vision. It will be moderated by Dave Labuskes, and we've got three visionaries from our industry, plus an end user up on stage to talk about what Pro AV look like in 2030, and what are the factors shaping our market. Our visionaries will be from Shure, Crestron, and Diversified. I'm really excited about having some different content models at InfoComm.  I talked earlier about the upgraded experiences. Again, we're really being mindful about making the event more comfortable and enjoyable to be a part of. I think in the last couple of years, AVIXA has really put a push on AVIXA Exchange and AVIXA TV. So I get a sense there's a lot more effort to educate the ecosystem and also use very modern ways to do it. It's not just the written word and case studies and so on. You're doing a lot of proper broadcast studio on-site at ISE and I assume probably something similar at Orlando.  Jenn Heinold: Yeah, absolutely. We'll have our AVIXA TV studios. The coolest thing about that, beyond being able to watch some of the interviews as they are recorded live, is that you get to see a fully functional broadcast studio on the show floor, right? You get to see how technology converges. It's not about just one box. It's about the whole solution and being able to present the whole solution is really special for us.  We've also got three stages. You mentioned AVIXA TV, that's more of a campfire format, right? So huddle around, and talk about different challenges that we're facing. We have our technology innovation stage which is really about highlighting new products that are coming to market and then we have our innovation Spotlight Stage and with the Spotlight Stage, we will have some exhibitors presenting thought leadership, but we also have some content partners there like Digital Signage Federation Plaza. We'll talk about lighting and staging. IABM will focus on the broadcast market opportunity and specifically the intersection of broadcast AV and IT. And FutureWorks who will talk about content creation.  Are you getting into some areas that - I saw at ISE that I didn't have enough time to really get over there and look at any, but it's enough just to get through those four days - but things like drones?  Jenn Heinold: We don't have a dedicated section of the show floor for drones. But certainly, there is some content about the use of drones projection mapping, and other applications.  What about the digital signage side? Through the years, AVIXA at InfoComm has tried to do “digital signage” pavilions, zones, and all kinds of things, and then in the last two to four years, I'm not sure of the number, you've worked with the Digital Signage Federation on a conference day called D Sign. Is that being replicated this year?  Jenn Heinold: Yeah, that'll return and we also have some content with Invidis who will cover a lot of digital signage as well so it's still a huge focus for us as part of the show. One of the attempts has always been to try to create an area thematically around it, but I've always told people that's super difficult because there are exhibitors who've been at that show for 10-20 years, and they have their spot. So it's hard to just say, okay, all of you digital science companies, you go over here, the audio people maybe do. Jenn Heinold: Yes. We don't have a dedicated pavilion for digital signage, but it gets back to our conversation earlier, Dave, I think it's a little bit less about one very specific piece of technology and more about the larger application and I think that's where our industry is going, and that's why really we can't box in those digital signage providers, right? Because they're doing so much more than just just a digital signage display.  Yeah, and that applies to just about any discipline these days that everything is cross-pollinating.  Jenn Heinold: Yes. So I think you'll see certainly some applications come to life at InfoComm 2025 and it'll be an even bigger part of our event design for 2026 where we are already having those conversations around what Infocomm 2026 looks like, which is really exciting. There was some noise at ISE around some of the major exhibitors, like notably Samsung, suggesting that they're not going to be at the show, that they're pulling their big stand, and this and that, and those were swatted down at the time, but I'm curious where that's at.  Jenn Heinold: Yeah, I personally speak to Samsung about every other week and they will be participating at InfoComm 2025. Will it be in the large booth presence that they have had in the past? Quite frankly, no, but, they will be there. They will have products on display. We welcome them and we're working with them to find the right marketing solution for what their needs are today and into the future as well. I find that weird because they had a massive presence at ISE and you would think they want to be there and if they're just doing whisper rooms, that sort of thing, it seems an odd decision. Is there something behind that? I read stuff about Korean politics or whatever, Korean government stuff that may be in the way of it. Jenn Heinold: I think that's a better question for them to answer, certainly, but they will do more than just a whisper room. They will have a presence at the show and we're working with them very closely on that. And they've been great partners. We want to continue to partner with them in a way that's mutually beneficial to both. Of course. Are you seeing some new exhibitors? Again, I respect that this is all new to you, but, some significant exhibitors coming into the InfoComm that maybe didn't do in the past.  Jenn Heinold: Yeah, I'm seeing, some more kiosk manufacturers. We're hearing more and more about that. Retail seems to be a really big end-user segment. That's a priority. We Just signed up AWS and they're bringing their equivalent of the Fire Stick for digital signage to the show. So those applications are fun to see and new for us.  We are always looking at a little bit of AI technology, we're always looking to make sure that we're introducing new and innovative technology to the show floor and one of the most fulfilling things for me is when you see those new tech come in and they might come in a 10 x 10 in the far corner of the hall and then they work their way there, work their way up, and have a bigger and bigger presence. Does your team do much coaching for some of the overseas exhibitors?  I'm particularly thinking about Chinese LED manufacturers who show up at these shows and it's always been a source of frustration and bewilderment for me that they'll spend a lot of money to bring all their tech over and bring a bunch of people over, and then when I wander into their booths and start asking questions, they don't tend to have many, if any people who can speak much in the way of English. So do your people coach them by saying, “Guys, if you're gonna do this, here's our advice!”  Jenn Heinold: We do.  It doesn't necessarily work?  Jenn Heinold: We do and we also try to help our exhibitors with their marketing campaigns and how to promote their presence at the show, and how to save money. A lot of the services are deadline-driven and talk through all of those things.  Yeah, we do that. We partner with sales agents as well that are in the country and we encourage them to work with their exhibitors as well as to coach them on exhibiting. I don't know if that is not necessarily working, but I do think it's a longer process because there are so many elements that tie into that. Yeah, and it's not easy to if you're in Shenzhen or Beijing or whatever, you just logically don't have a whole bunch of English-speaking people, but, I guess it's not that easy either to hire interpreters to come over and get questions thrown at them about chip on board and pixel pitch and things like that the interpreter is not going to understand either.  Jenn Heinold: That can be a challenge. We hire some interpreters for our own staff to help interact. And, yeah, it definitely can be a challenge. I do think we are so close. You travel internationally. I travel internationally and with Google Translate and so many new AI tools, I feel like we are so close to really having some breakthrough moments with that though. It's so much easier now.  Like the Facebook glasses, and there's some other ones out there where they can do real-time translation and it'll just show up on the lens, which would be amazing for just about anything I do once I leave this country or leave this continent. Jenn Heinold: Yeah, I see it too. I'm hopeful that'll really transform our shows.  I have to ask about the current political and economic climate with tariffs and everything else. How are AVIXA and InfoComm navigating their way through some of that?  Jenn Heinold: Yeah, I think it certainly comes up quite often. I mentioned that was doing a trip in South America, Mexico last week, and I think it's a concern for our exhibitors, and what we can do is just help support their efforts. I feel really confident that our exhibitors know how to run their business and know how to do it well, and they will pivot and make adjustments I have studied the AV industry over the last few months, having joined AVIXA and having seen how our industry navigated COVID and having worked for an organization that had multiple trade shows prior where I saw a lot of industries not navigate COVID as well as the AV industry, I'm super impressed with how agile and smart our exhibitors are.  I think this is just another challenge that we face. I have every confidence that we'll be able to navigate this too.  Do you have any sense of companies deciding, given everything that's going on, really don't want to travel to the U.S. right now?  I'm Canadian, so I suspect there's a whole bunch of people north of the U.S. border who are having second thoughts about, okay, do I really want to go to Florida right now or in June with all this stuff about Canada being the 51st state and so on. Jenn Heinold: Yeah, so right now, we haven't had a lot of pushback on traveling to the United States. We have been able to maintain the exhibitors on our show floor, but it's certainly something that I'm watching very closely.  As a show organizer, I do think it's our job to make sure that everyone feels welcome and that's what I'm focusing on.  Yeah, I think most Canadians like me, I've got a bazillion friends in the U.S. and I would miss them and everything else and I don't think they're the ones who are stirring the pot here. So it's just unfortunate.  Jenn Heinold: Yes, absolutely.  We'll just leave it at that, right?  Jenn Heinold: Yeah.  So tell me about Mexico City. I'm curious how you guys, not really rationalize that, but you have to counterbalance that. Okay. If you do a show in Mexico City for LATAM, does that siphon away some of what is in InfoComm US?  Jenn Heinold: I wasn't part of the initial launch conversations, but I will tell you having managed regional portfolios of shows, in my past life and now being part of a regional portfolio show, I really think that all ships rise with the tide, Dave, and having an event in the country and more specifically, the In the native language and being able to serve that community who may not be able to travel will only lift up and put calm in the U.S. as well. So I'm really excited about it.  The pride that the local community feels to have InfoComm in their backyard is really palpable and energizing. I'm proud that we're able to do the regional event, and I do think that it'll feed even more of the audience to InfoComm in the U.S. because in many ways it's a great introduction to the brand and we can say, now you experience this and please come to the U.S.  show as well.  Finally, I'm curious how things are tracking. I know that with ISE, I heard probably eight weeks out or something like that, it was going to be very busy, probably break records, and so on. I'm curious about what you're hearing or tracking for Orlando and also for Mexico City although I know Mexico is well out.  Jenn Heinold: Yeah, so for Orlando, our show floor is about 95 percent sold. We're targeting around 410,000 net square feet of exhibit space and for registrations, we're targeting 40,000 which is back to pre-pandemic numbers. Right now we're pacing really well. I'm watching it very closely, of course, and I'd love to check-in with you a little closer to the event and be able to share since we still have a few months to go. But all the indicators are really good for InfoComm in the U.S. We actually just added some hotel room nights because we were getting full with the hotels we're seeing our website traffic, pretty significantly year over year. We have to look at the full picture, but there are some really positive early indicators for InfoComm.  It's probably a bit too early to know much about Mexico City, right? Jenn Heinold: Mexico City's registration will open up in June, actually at InfoComm in the U.S. We've sold about 80% of the show floor. It's a much smaller show floor than InfoComm in the U.S., but I'm really happy with the early interest from exhibitors and support from the local community. We're hoping for about 5,000 attendees in Mexico City. All right. Thank you very much for giving me an update.  Jenn Heinold: Thank you. I really enjoyed our conversation.

Last time we spoke about the Visayas Offensive. In March 1945, the Pacific War raged on. On Iwo Jima, the US Marines, after intense fighting and heavy casualties, declared the island secured. Meanwhile, in northern Luzon, General Clarkson's division advanced towards Baguio, facing fierce Japanese resistance, while General Mullins pushed through Balete Pass. The Japanese army, grappling with severe supply shortages, was forced to evacuate Baguio. In the Visayas, General Eichelberger's forces targeted the Sulu Archipelago and Central Visayan Islands, securing key airfields. The 40th Division landed on Panay, capturing Iloilo, and launched an assault on northern Negros. On Cebu, the Americal Division landed near Talisay, encountering mines but minimal resistance, and secured Cebu City. By April, Allied forces had made strategic advances across the Philippines, overcoming Japanese resistance and establishing crucial airfields. This episode is the Invasion of okinawa Welcome to the Pacific War Podcast Week by Week, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about world war two? Kings and Generals have an assortment of episodes on world war two and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel you can find a few videos all the way from the Opium Wars of the 1800's until the end of the Pacific War in 1945.  We have come to the grand final battlefield at last, that of Okinawa. Of course battles are raging in all sorts of other theaters like New Guinea, China, Burma, etc. However as you might imagine its becoming impossible given the week by week format to cover all of this in single episodes. So we are going to hardcore focus on Okinawa for awhile, we will circle back to the other theaters to catch up. Seriously it was the only logical way to do this and honestly in retrospect I wish the entire podcast was campaign by campaign instead of week by week. But I am a mere podcaster following the youtube series of this. But if you want to hear a campaign by campaign series, over at Echoes of War me and my cohost Gaurav are beginning to roll them out. The first series will be the entire Malayan Campaign, and I think after that I might try to do the Philippines. Regardless lets jump into the invasion of Okinawa. As previously noted, the directive issued by the Joint Chiefs of Staff on October 3 designated Okinawa as the final target for invasion, following the establishment of air and naval bases in Luzon and Iwo Jima. Capturing this crucial island would bring the conflict to Japan's doorstep, disrupt the enemy's air communications through the Ryukyu Islands, and flank their maritime routes to the south. Consequently, from these newly established air and naval bases in the Ryukyus, American forces would be able to launch attacks on Japan's main islands and implement a more rigorous sea and air blockade, isolating them from Japanese territories to the south. This made it imperative for the Japanese Empire to maintain control over Okinawa and the Ryukyus. To this end, the 32nd Army, led by Lieutenant-General Watanabe Masao, was formed there by late March 1944. Initially, it comprised four companies and one artillery regiment stationed at Amami Oshima; five companies and one artillery regiment at Nakagusuku Bay; four companies and one artillery regiment at Iriomote Island; along with various garrison units from the 19th Air District in Okinawa.  Under Operation Tei-Go, the Ryukyus and Formosa were to form a long zone of interprotective air bases. These bases were expected to defeat any American sea or air forces sent into the region. To avoid destruction from the air, each base was to consist of a cluster of airfields, such that if one were damaged others could be used immediately. Military and civilian crews were promptly set to work building the numerous fields. 13 base clusters had to be created, stretching in a line from Tachiarai in the northern Ryukyus to Pingting on Formosa in the south. The only remaining tasks for ground forces were the defense of these facilities and their support anchorages and the unenviable work of building the fields. Much of the energy of 32nd Army would be absorbed building these air facilities. This was more difficult since 32nd Army had only two bulldozers and one earth roller. Japan had produced dozers in small numbers at its Komatsu plant since 1943, but few had reached the front. Since soldiers were thus obliged to use shovels, hoes, straw baskets, and horse-drawn wagons, construction was slow. Moreover, because of enemy submarine raiders, it was impossible for the Japanese to deliver the large quantities of fuel, ammunition, and anti-aircraft guns needed to operate the bases. Even more seriously, the planes themselves were not available. Between April and June, the 32nd Army received reinforcements, including the 44th and 45th Independent Mixed Brigades, the 21st Independent Mixed Regiment, and the 27th Independent Anti-Aircraft Artillery Battalion, among other air garrison units. From these forces, Watanabe chose to send the 45th Brigade to establish bases on Miyako Island and Ishigaki Island, while the 21st Regiment was tasked with setting up a base on Tokunoshima. On June 27, the 1st and 2nd Infantry Corps (approx. 4100 men) boarded the Toyama Maru and began the voyage to Okinawa. The 44th Brigade HQ, Artillery and Engineer Units meanwhile boarded other vessels of the Taka-412 convoy. Two days later, while the convoy was sailing east of Tokunoshima, the submarine Sturgeon successfully sank the Toyama Maru with two torpedoes, therefore inflicting the loss of 3724 men and much heavy equipment. Because of this, the 1st Corps had to be deactivated.  Following the fall of Saipan, the Japanese Empire rapidly deployed significant ground forces to the 32nd Army, including the 9th, 24th, 28th, and 62nd Divisions, as well as the 59th, 60th, and 64th Independent Mixed Brigades, and the 27th Tank Regiment. Additionally, the 15th Independent Mixed Regiment was airlifted to bolster the beleaguered 44th Brigade, which was reorganizing its 2nd Corps with local recruits. The 32nd Army Staff wished to use as much of the indigenous population as it could in direct support of the war effort, so on January 1 1945 it ordered total mobilization. All Okinawan males aged 18 to 45 were obliged to enter the Japanese service. 39000 were drafted, of whom 15000 were used as nonuniformed laborers and 24000 as rear-echelon troops called the Home Guard (Boeitai). Many of the Boeitai replaced sea based battalions and rear-area supply units that had been reorganized and equipped for frontline duty. In addition to these, 1500 of the senior boys of the middle schools on Okinawa were organized into Iron and Blood Volunteer Units and assigned to frontline duty. Some of these students had been tried out in the signal service in the autumn of 1944 with good results, so the program was expanded. Since the fall of 1944, 600 senior students of the girls' middle schools also had been given training in the medical service. While most of these troops were sent to strengthen the main defenses at Okinawa, a large portion of the 28th Division was actually assigned to reinforce the garrisons on the Miyako and Yaeyama Islands. The 36th Regiment was dispatched to support the Daito Islands, the entire 45th Brigade was moved to garrison Ishigaki and the rest of the Yaeyamas, the 59th Brigade was tasked with defending Irabu Island, the 60th Brigade was sent to reinforce Miyako Island, and the 64th Brigade was deployed to the Amami Islands. On August 9, Lieutenant-General Ushijima Mitsuru took command of the 32nd Army. His initial strategy was to occupy all of Okinawa with a strong force and eliminate any invading troops at their landing sites. As fierce fighting began at Leyte, intensive training for the troops commenced, including divisional maneuvers at potential American landing points, artillery bombardments of beachheads, and nighttime assaults on bridges. However, on November 13, Tokyo decided to send the elite 9th Division to Formosa to prepare for a movement to the Philippines that ultimately did not occur. The unexpected withdrawal of the 32nd Army's best division disrupted Ushijima's operational plans. Ironically, this situation improved combat efficiency, as it compelled the army to achieve more with fewer resources. Ushijima chose to concentrate most of his forces in the mountainous and easily defensible Shimajiri area, located in the southern part of the island. This strategic location allowed the Japanese to maintain control over Naha port and target the northern airfields with artillery. Similar to the situation in Iwo Jima, this decision marked a departure from the previously favored strategy of a "decisive battle," opting instead for a war of attrition that had proven effective at Peleliu and Iwo Jima. As a result, Ushijima positioned Lieutenant-General Amamiya Tatsumi's reinforced 24th Division at the southern end of the island, Lieutenant-General Hongo Yoshio's reinforced 62nd Division along the central isthmus, Major-General Suzuki Shigeji's reinforced 44th Independent Mixed Brigade on the Hagushi plain, and Colonel Udo Takehiko's Kunigami Detachment, consisting of two battalions from the 2nd Corps, in northern Okinawa. These troop placements were successfully implemented in December; however, concerns arose that the 32nd Army was spread too thin to effectively counter the anticipated enemy invasion. Consequently, on January 15, Ushijima decided to move the 44th Brigade from the Hagushi plain southward to overlap with the 62nd Division's area on the east, significantly shortening the Japanese front. Additionally, one battalion from the Kunigami Detachment was sent to defend Iejima and its crucial airbase, which necessitated the rest of the unit to consolidate its positions and strengthen defenses on Yaedake Mountain in the Motobu Peninsula. Ushijima also had the support of the brigade-sized 5th Artillery Group, led by Lieutenant-General Wada Kosuke; the 21st Field Anti-Aircraft Artillery Corps; the 11th Shipping Group, which included several shipping engineer regiments and sea-raiding battalions; the 19th Air District overseeing various aviation service units; and Rear-Admiral Ota Minoru's Okinawa Naval Base Force, which comprised nearly 9,000 personnel stationed at the Oroku Naval Air Base near Naha. Ushijima had nearly 100,000 troops at his command, with 29,000 assigned to specialized units for anti-aircraft, sea-raiding, and airfield operations. Anticipating the nature of the impending conflict, these well-staffed service units were reorganized for ground combat. The 19th Air District transformed into the 1st Specially Established Regiment, responsible for defending the Yontan and Kadena airfields it had recently constructed and maintained. Most of the service personnel were integrated into the new 1st Specially Established Brigade in the Naha-Yonabaru area, while the sea-raiding base battalions became independent infantry units. Additionally, the remainder of the 11th Shipping Group was restructured into the 2nd Specially Established Brigade on the southwestern part of Okinawa. This reorganization, completed on March 21, bolstered ground combat strength by 14,000 men, leaving only 10,500 of the 67,000 Army personnel in specialized roles. To protect themselves, the Japanese began constructing robust fortifications, tunnels, and cave systems to shield against anticipated enemy bombardments.  Work on the caves was begun with great vigor. "Confidence in victory will be born from strong fortifications" was the soldiers' slogan. The caves meant personal shelter from the fierce bombardments that were sure to come, and they also offered a shimmering hope of victory. The combination was irresistible, and units began to work passionately on their own caves. Enthusiasm was essential because of the great toil it took to create the caves. Just as 32nd Army had only two bulldozers to make airfields, it had no mechanized tunneling equipment at all. Besides lacking cutting equipment, 32nd Army also lacked construction materials. It had no cement, no ironware, and no dynamite. The units had to rely entirely on wooden beams that they obtained themselves to shore up their shafts. This was not necessarily easy because there were no forests in the south of the island where the troops were now stationed. Pine forests were abundant in the mountainous north, however, so each unit was assigned its own lumbering district in the north. Several hundred men from each division were detailed as its lumbering squad. The problem remained, however, of how to move the several million logs that were needed over the 40 or so miles from the forests to the forts. With no railroads and the use of trucks limited by a shortage of gasoline, the solution was for each unit to cut its own logs, then transport them in small native boats called sabenis. The divisions acquired 70 of these, which then plied the waters steadily from north to south. In January 1945, however, the Leyte-based B-24s that began flying over daily for reconnaissance also began strafing the boats. So the waterborne delivery of logs had to be switched from day to night, greatly lowering efficiency. Ushijima aimed to prolong the fight from these positions and decided to destroy the indefensible Yontan and Kadena airfields to prevent their use by the enemy, effectively ending the ineffective air defense strategy initially devised by Tokyo. Meanwhile, Admirals Nimitz and Spruance were preparing for Operation Iceberg, the invasion of Okinawa. Given the expectation that the capture of Iwo Jima and recent air assaults on Japan would concentrate enemy air power around the Empire's core, which would respond aggressively to any attacks on Okinawa, the Americans needed to first neutralize or eliminate enemy air facilities in the Ryukyus, Kyushu, and Formosa to achieve air superiority over their objective. As a result, all available carrier-based and land-based air forces were tasked with this operation, including Admiral Mitscher's Task Force 58, General Kenney's Far East Air Forces, Admiral Hoover's Central Pacific Forward Area, and General Arnold's 20th Air Force. From the 20th Air Force, General LeMay's 21st Bomber Command was assigned to attack Okinawa before moving on to Kyushu and other vulnerable locations in the home islands. Meanwhile, Brigadier-General Roger Ramey's 20th Bomber Command, supported by General Chennault's 14th Air Force, focused on neutralizing Formosa. Aircraft from the Southwest Pacific Area were also set to conduct searches and continuous strikes against Formosa as soon as conditions on Luzon allowed. Additionally, the British carriers of Vice-Admiral Bernard Rawlings' Task Force 57 were tasked with neutralizing air installations on the Sakishima Group in the ten days leading up to the landings. Once air superiority was achieved, Spruance's 5th Fleet was to land Lieutenant-General Simon Buckner's 10th Army, which included Major-General John Hodge's 24th Corps and Major-General Roy Geiger's 3rd Amphibious Corps. The 24th Corps comprised the 7th and 96th Divisions, while the 3rd Amphibious Corps included the 1st and 6th Marine Divisions. As the Commanding General of Expeditionary Troops, Buckner also oversaw the 27th and 77th Divisions and the 2nd Marine Division for special operations and reserve purposes. Furthermore, the 81st Division was held in area reserve. In total, Buckner commanded a force of 183,000 troops, with 116,000 designated for the initial landings. The plan called for Major-General Andrew Bruce's 77th Division to first secure amphibious bases in the Kerama Islands on March 26, with one battalion further securing Keisejima five days later to establish a field artillery group there. On April 1, following a demonstration by the 2nd Marine Division in southern Okinawa, the main landings were set to take place. The 24th Corps and the 3rd Amphibious Corps would land simultaneously on the west coast beaches north and south of Hagushi. After landing, both corps were to quickly advance across the island, capturing the airfields in their designated areas before securing all of southern and central Okinawa. Subsequently, Buckner's forces were to invade and secure Iejima and northern Okinawa. Once this was achieved, there were tentative plans to launch an invasion of Kikaijima with the 1st Marine Division and Miyako Island with the 5th Amphibious Corps. For the invasion, Spruance relied on a Covering Force under his command, along with Admiral Turner's Joint Expeditionary Force. This force included Admiral Blandy's Amphibious Support Force, which comprised minesweepers, UDTs, and escort carriers; Rear-Admiral Morton Deyo's Gunfire and Covering Force, consisting of ten battleships and eight heavy cruisers; Rear-Admiral Lawrence Reifsnider's Northern Attack Force, responsible for landing the 3rd Amphibious Corps; and Rear-Admiral John Hall's Southern Attack Force, tasked with landing the 24th Corps. Similar to Iwo Jima, Okinawa had endured multiple air attacks since October 1944 as part of the preliminary operations for the landings on Leyte, Luzon, and Iwo Jima that we previously discussed. These operations also included air strikes aimed at neutralizing Japanese air power on Formosa. Throughout February and March, Mitscher's carriers and LeMay's B-29s brought the conflict back to the Japanese home islands with a series of strikes that caused significant damage and instilled fear in the population. On March 1, Task Force 58 launched the first strike of the month against the Ryukyus, targeting Amami, Minami, Kume, Tokuno, and Okino, as well as Okinawa. This operation resulted in the destruction of 41 planes, the sinking of eleven vessels, damage to five others, and significant harm to island facilities. In between the main assaults on Japan, the superfortresses frequently targeted key sites in the Ryukyus, leading the beleaguered Japanese forces to refer to these missions as the "regular run." Throughout March, aircraft from the Southwest Pacific and the Marianas conducted nearly daily operations over the Ryukyus and surrounding waters, searching for Japanese shipping and contributing to the isolation of Okinawa by sinking cargo ships, luggers, and other vessels, while American submarines intensified the blockade around the Ryukyus. Meanwhile, after completing extensive training and rehearsals, Task Forces 51 and 55 gathered at Leyte, Task Force 53 assembled in the Guadalcanal-Russells area, and the rest of the 5th Fleet convened at Ulithi. On March 12, Reifsneider's convoy, carrying the 3rd Amphibious Corps, was the first to depart, successfully reaching Ulithi nine days later. On March 18, the tractor group transporting the 77th Division began its journey from Leyte to the Kerama Islands. On the same day, Mitscher's carriers targeted 45 airfields in Kyushu, claiming the destruction of 102 Japanese planes, damaging or destroying 275 on the ground, sinking six vessels, and damaging three more. In response, Admiral Ugaki's 5th Air Fleet launched a counterattack against the carriers Enterprise, Intrepid, and Yorktown, inflicting minor damage while losing 33 aircraft. The next morning, after locating the majority of the Combined Fleet at Kure, Mitscher dispatched 436 aircraft to target naval installations and shore facilities in the Inland Sea. At 06:50 three C6N Saiun “Myrt” recon planes discovered Task Force 58, and by 07:00 Captain Genda Minoru's elite, handpicked 343rd Kokutai had scrambled 63 advanced Kawasaki N1K2-J “George” Shiden-Kai fighters from Shikoku to intercept the Americans. Minutes later, Genda's powerful Shiden-Kais “waded into the Hellcats and Corsairs as if the clock had been turned back to 1942.” Soon the 343rd Kokutai was engaged in a wild maelstrom with 80 US fighters, including VF-17 and VBF-17 Hellcats from Hornet and VMF-112 Corsairs from Bennington. For once the Japanese broke about even, losing 24 fighters and one scout plane to the Americans' 14 fighters and 11 bombers. Nevertheless, Genda's expert but outnumbered 343rd Kokutai proved unable to blunt the American onslaught. Despite facing a formidable intercepting force, they managed to inflict damage on 18 Japanese warships, including the battleships Yamato, Ise, Hyuga, and Haruna, as well as six aircraft carriers. Additionally, one incomplete submarine was destroyed, 97 enemy planes were shot down, and 225 were either destroyed or damaged at Japanese airfields. In response, Ugaki launched a kamikaze counterattack that successfully struck the carriers Wasp and Franklin, causing significant damage and forcing Franklin to head to Pearl Harbor immediately. As Task Force 58 slowly withdrew the afternoon of March 20, a damaged Zero crashed destroyer Halsey Powell, killing 12 and wounding 29. Shortly afterwards friendly anti-aircraft fire started fires aboard Enterprise. At 23:00 eight Japanese torpedo planes unsuccessfully attacked the carriers, while three overnight snoopers were splashed by anti-aircraft fire. Between March 17 and March 20 Ugaki had committed 193 aircraft to battle and lost 161. On March 21 Ugaki dispatched a 48-plane strike, including 16 G4M “Betty” bombers, carrying the very first Ohka (“Cherry Blossom”) suicide missiles. However the combat air patrol (CAP) of 150 Hellcats and Corsairs repulsed them. Franklin, Wasp, and Enterprise, all damaged, steamed to Ulithi as a reorganized Task Group 58.2. Except for April 8–17, when Task Group-58.2 was briefly reestablished, Task Force 58 strength would remain at three Task Groups throughout Iceberg's duration. Ugaki's 5th Air Fleet was meanwhile effectively incapacitated for several weeks, but Ugaki nevertheless reported five carriers, two battleships, and three cruisers sunk, which IGHQ found scarcely credible. Meanwhile, the Mine Flotilla departed Ulithi on March 19, followed two days later by the rest of Task Force 52 and Task Force 54 to support the Kerama operation. On March 23, to prepare for the imminent minesweeping operations of Iceberg, Task Force 58 conducted extensive bombing raids on all known installations in Okinawa, resulting in significant damage and the sinking of 24 vessels and damage to three others over the following five days. Furthermore, Admiral Lee's battleships traversed the cleared area and opened fire on Okinawa, sinking an additional two vessels. With this naval and air support, Blandy's minesweepers and UDTs successfully cleared the route for Rear-Admiral Ingolf Kiland's Western Islands Attack Group by nightfall on March 25. Their primary opposition in the following two days consisted of a series of kamikaze attacks, which caused damage to the battleship Nevada, light cruiser Biloxi, four destroyers, two destroyer minelayers, one minesweeper, and two transports, while the destroyer Halligan was sunk by mines. The next morning, supported by naval gunfire and carrier aircraft, Bruce initiated his first landings. The 3rd Battalion, 305th Regiment landed on the southern beaches of Aka Island, facing sporadic resistance. Meanwhile, the 1st Battalion, 306th Regiment landed unopposed on Geruma Island, which was quickly secured. The 2nd Battalion, 306th Regiment achieved even faster success at Hokaji Island, while the 1st Battalion, 305th Regiment invaded Zamami Island with light resistance. The 2nd Battalion, 307th Regiment encountered minor opposition as it took Yakabi Island. The Fleet Marine Force Amphibious Reconnaissance Battalion scouted Keisejima and found no enemy presence. After encountering some resistance, the units on Aka and Zamami pushed back the enemy garrisons, securing two-thirds of Aka by nightfall and successfully repelling a strong counterattack on Zamami that night. Simultaneously, Deyo's warships and Blandy's carriers began bombarding the demonstration beaches, while minesweepers cleared progressively larger areas around Okinawa, although the minesweeper Skylark was sunk by mines. By March 27, the remaining enemy forces on Aka and Zamami were finally eliminated, and a company took Amuro Island without opposition. Additionally, a company from the 307th moved to Kuba Island, which was quickly secured. At the same time, Bruce continued his main landings, with the 1st and 2nd Battalions of the 306th Regiment landing on the west coast of Tokashiki Island, facing minimal opposition. As the two battalions advanced north along narrow trails toward Tokashiki town, the 3rd Battalion landed to secure the southern part of the island. On March 28, they reached the town, clearing the entire island and concluding the Kerama operation.  In Kerama, "Island Chain between Happiness and Good," the Japanese tradition of self-destruction emerged horribly in the last acts of soldiers and civilians trapped in the hills. Camping for the night of March 28 a mile from the north tip of Tokashiki, troops of the 306th heard explosions and screams of pain in the distance. In the morning they found a small valley littered with more than 150 dead and dying Japanese, most of them civilians. Fathers had systematically throttled each member of their families and then disemboweled themselves with knives or hand grenades. Under one blanket lay a father, two small children, a grandfather, and a grandmother, all strangled by cloth ropes. Soldiers and medics did what they could. The natives, who had been told that the invading "barbarians" would kill and rape, watched with amazement as the Americans provided food and medical care; an old man who had killed his daughter wept in bitter remorse. Only a minority of the Japanese, however, were suicides. Most civilians straggled into American positions, worn and dirty. In all, the 77th took 1,195 civilian and 121 military prisoners. This operation resulted in the deaths of 530 Japanese soldiers, 121 captured, and the neutralization of over 350 suicide boats, with American losses totaling 31 killed and 81 wounded. While this initial operation was underway, the tractor groups of the Southern and Northern Attack Forces left their staging areas in Luzon and Ulithi on March 25, followed by the rest of Spruance's fleet two days later. On March 26 and 27, Rawlings' Task Force 57 conducted a series of strikes on the Sakishima Islands, primarily targeting Miyako. Meanwhile, after a 250-plane raid on the Mitsubishi plant in Nagoya on March 24, LeMay sent 165 B-29s from the 73rd and 314th Bombardment Wings to attack the Kyushu airfields on March 27, facing minimal resistance as they caused significant damage to the Tachiarai Army Airfield, the Oita Naval Airfield, and the Omura aircraft plant. Other bombers from the 313th Bombardment Wing laid aerial mines in the Shimonoseki Strait. The Japanese responded with a raid on Spruance's naval units using aircraft and suicide boats on the night of March 28, resulting in one LCM being destroyed and one cargo ship damaged. On March 29, Mitscher launched another strike against Kyushu, but poor weather conditions led to only minor damage, with 12 vessels sunk and one damaged. By this point, the “largest assault sweep operation ever executed” had cleared the Hagushi beach approaches in 75 sweeps, with minesweepers clearing 3,000 square miles of coastal waters. The following morning, as Task Force 58 once again targeted Okinawa, Deyo's ten battleships and eleven cruisers advanced to bombard Okinawa's defenses and demolish coastal seawalls with increased intensity. At the same time, the 314th sent 12 planes to attack the Mitsubishi engine works in Nagoya overnight. The next day, LeMay dispatched 152 B-29s for his second assault on Kyushu, completely destroying the Tachiarai machine works and heavily damaging the Omura airstrip. On March 31, back in Okinawa, the final underwater demolition operation off the Hagushi beaches was underway while the 420th Field Artillery Group was successfully positioned on Keisejima, prompting a strong reaction from Ushijima's artillery. That morning, a Ki-43 fighter crashed into Admiral Spruance's flagship, the Indianapolis, resulting in the deaths of nine crew members and severely damaging a shaft, which ultimately compelled Spruance to transfer his flag to the battleship New Mexico. Meanwhile, the frogmen completed their last demolition operations at Hagushi, and the final preliminary bombardment of Okinawa and the Sakishima Islands was executed successfully. By the end of the month, over 13,000 large-caliber shells had been fired in the shore bombardment, and approximately 3,095 sorties had been conducted against the Ryukyus. However, effective Japanese concealment prevented significant damage to Ushijima's defenses. As night fell, a vast fleet of transports, cargo ships, landing craft, and warships navigated the final miles of their long journey, successfully meeting off the Hagushi beaches in the East China Sea before dawn on April 1. While Turner's forces prepared for the landing, a fire support group consisting of 10 battleships, 9 cruisers, 23 destroyers, and 177 gunboats began the pre-landing bombardment of the beaches at 05:30, firing a total of 44,825 rounds of shells, 33,000 rockets, and 22,500 mortar shells. In response, the Japanese launched some scattered kamikaze attacks on the convoys, successfully hitting the transport Hinsdale and LST 884. At 07:45, carrier planes from Task Force 58 and Blandy's carriers targeted the beaches and nearby trenches with napalm. Fifteen minutes later, the first wave of amphibious tanks advanced toward the shore at four knots, followed closely by five to seven waves of assault troops in amphibious tractors. Alongside the primary landings, Major-General Thomas Watson's 2nd Marine Division staged a feigned landing on the southeast coast of Okinawa, near Minatoga, aiming to distract the enemy's reserves in that region. Meanwhile, on the main front, supported by rocket fire from LCI gunboats and artillery fire from Keisejima, a nearly continuous line of landing craft advanced toward the beaches at 08:20. Encountering no resistance, the first waves began to land on their designated beaches at 08:30, with additional troops following closely behind. Within an hour, Geiger's 3rd Amphibious Corps had successfully landed the assault elements of the 6th and 1st Marine Divisions north of the Bishi River, while Hodge's 24th Corps disembarked the 7th and 96th Divisions to the south of the river. The lack of significant opposition, coupled with the rapid disintegration of the untrained 5473 airfield service troops of the 1st Specially Established Regiment under heavy air and artillery bombardment, created a sense of foreboding among the men, prompting them to scout the area cautiously. As before, the enemy's primary response consisted of kamikaze attacks on naval units, resulting in damage to the battleships West Virginia and Tennessee, the British carrier Indefatigable, destroyers Prichett and Vammen, the British destroyer Ulster, the destroyer minelayer Adams, and four other vessels. Returning to Okinawa, after ensuring they were not walking into a trap, the troops began advancing inland while tanks and other support units were brought to the beaches. In the north, Major-General Lemuel Shepherd's 6th Marine Division deployed Colonel Merlin Schneider's 22nd Marines on the isolated Green Beaches and Colonel Alan Shapley's 4th Marines on the Red Beaches near Yontan Airfield. The 4th Marines advanced toward Yontan, encountering only scattered resistance, and quickly secured the objective east of the airfield by 13:00. Meanwhile, Schneider's 3rd Battalion moved through Hanza without opposition, but the 2nd Battalion's progress was hindered as it needed to protect its exposed flank, prompting the 22nd Marines to quickly commit its reserve battalion to maintain their momentum. To the south, Major-General Pedro Del Valle's 1st Marine Division landed Colonel Edward Snedeker's 7th Marines on the Blue Beaches and Colonel John Griebel's 5th Marines on the Yellow Beaches just north of the Bishi River. By 09:45, the 7th Marines on the left had advanced through the village of Sobe, their primary objective, while the 5th Marines were positioned 1,000 yards inland. At this point, it was decided to land the reserve battalions of both regiments, along with Colonel Kenneth Chappell's 1st Marines. With forces arranged in depth and reserves positioned to the right and left, Del Valle's units continued to advance steadily over the rolling terrain as the 11th and 15th Marines artillery units were also being landed. At 13:30, the 4th Marines resumed their advance, facing light resistance on the left but becoming overextended on the right while trying to maintain contact with the 7th Marines. As a result, Shapley landed his reserve battalion to fill this gap, while Shepherd also deployed his reserve 1st Battalion, 29th Marines, to secure the critical northern flank, allowing the 22nd Marines to keep advancing eastward. Meanwhile, further south, Major-General Archibald Arnold's 7th Division disembarked Colonel Frank Pachler's 17th Regiment on the Purple Beaches just south of the Bishi River and Colonel John Finn's 32nd Regiment on the Orange Beaches in front of Kadena Airfield. Both regiments quickly ascended the gentle hills at the landing sites and began advancing eastward. By 10:00, the 27th Regiment had patrols at Kadena Airfield, which was discovered to be empty; by 10:30, the front line was crossing the airstrip. Moments later, it advanced 200 yards beyond, heading towards Cholon. Simultaneously, the 32nd Regiment secured the southwestern edge of Kadena and continued along the road to Kozo. To the south, Major-General James Bradley's 96th Division landed Colonel Michael Halloran's 381st Regiment on the White Beaches in front of Sunabe and Colonel Edwin May's 383rd Regiment on the Brown Beaches at the extreme southern flank. Both regiments moved eastward with the same ease as the other units that day, making significant progress towards Momobaru in the north and successfully capturing Chatan in the south. Additionally, all divisional artillery of the 24th Corps landed early; Hodge's reserve regiments and battalions were successfully brought ashore, and by nightfall, direct-support battalions were in position. By the end of the day, over 60,000 men had landed, suffering only 28 dead, 27 missing, and 104 wounded, thereby establishing a beachhead 15,000 yards long and up to 5,000 yards deep in some areas. Shepherd's Marines paused for the night along a line stretching from Irammiya to the division boundary south of Makibaru, which the 1st Marine Division extended further south to Kadena. Meanwhile, the 7th Division advanced nearly three miles inland, destroying several pillboxes but losing three tanks to mines. The 96th Division secured positions along the river south of Chatan, on the elevated ground northwest of Futema, in the outskirts of Momobaru, and in the hills to the northwest and southwest of Shido. Although there were gaps in the lines in several areas, they were filled by reserve units or weaponry before nightfall. Thus, the Battle of Okinawa, seen by most as the final climactic battle of the Pacific War has only just begun. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. As Gandalf the White once said “The board is set, the pieces are moving. We come to it at last, the great battle of our time.” The battle of Okinawa will become the bloodiest campaign America has ever fought. The soul crushing journey has just begun as the Americans end the last stand of the Japanese in the Pacific War.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The UK-based research and advisory firm Futuresource Consulting sends a big team every year to the ISE trade show in Barcelona, and then a few weeks later releases a big report that serves as a technical recap for the pro AV community - both for people who could not attend, and for people like me who did, but didn't have anywhere near enough time to see everything. The 2025 report is out now and the good news is that it is a free download - a departure for a company that produces detailed reports that are typically paywalled and tend to cost at least four figures. In this podcast, I chat with Ted Romanowitz, a principal consultant focused mainly on LED, and Morris (or Mozz) Garrard, who heads the pro displays file and looks more at LCD and OLED. We get into a bunch of things in a too-short 30 minute interview. You'll hear about mass-transferred Chip On Board tech. Where Chip On Glass, also known as MicroLED, is at. And we also get into LCD, OLED, e-paper and projection. Have a listen. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Ted and Morris, thank you for joining me. You guys are from Futuresource Consulting.  Every big trade show, like an ISE or an Infocomm and some other ones as well, but those are the ones I'm most familiar with, Futuresource sends a whole bunch of people to these shows. I'm curious how many people at Futuresource are on the pro display file, and why do you go to trade shows like ISE?  Morris Garrard: Dave, I'm glad to jump in. Thank you again for your time today, and looking forward to tossing with you. Overall, we took nearly 20 analysts and business development people to ISE which shows Futuresource's commitment to the trade show and our clients, specifically the Pro AV, we took four analysts, and I'm on the consulting and advisory side, so we had a really good representation across all the technologies: projection, flat panel, interactive, and LED.  I assume the reason that you go is it's a very efficient way to see a whole bunch of new stuff and touch base with a whole bunch of companies under one roof in a matter of days. Morris Garrard: Oh, absolutely. For me, it's just always, you walk in and you hit that Hall 3 where a lot of the display companies are, and it's just. Like that first impression you go, oh my gosh, here we are. How am I gonna do all this?  It's always nice. I always start at the Lang booth because they always do a nice job of having that big wow something right there at the major intersection. Yeah, they've done well with that. One thing about Futuresource is that the great majority of the material you put out is understandably paywalled. That's your business, you're producing subject matter expertise reports and selling them. So I'm always a bit curious about a complete 180 with these post-show reports. They're very detailed, there are many pages, and it's almost boy, that's more than you needed to do. Morris Garrard: Yes, I think it's, this year was something between 40 and 50 pages to cover the many, different areas of our practices, but, yeah, we think it adds value to our clients to see the latest and greatest, what's happening and not just a reporting of this product announcement or that product announcement, but it provides the context of what's really happening the undercurrents and the, big stories, the technology transitions, if you will, that are happening that are driving shifts in the industry. That kind of helps us open doors with clients to have deeper Engagements with them based on our unique insights.  Ted Romanowitz: I think just to add to that as well is we don't produce these show reports solely for the benefit of our clients. We also work with an extensive research network that benefits from these show reports, as well as other industry bodies that we work with, like trade associations, for example, and our channel partners as well.  It's a way, obviously, that you're getting driving awareness of the sort of work that you guys do and what is possible behind the paywall.  Ted Romanowitz: Exactly that. Yeah. It's a brilliant opportunity to raise our profile and also to raise the profile of the analysts working within these product sectors as well. So we're already four minutes in, and I've got about half an hour to chat with you guys. So we should dive straight into some of what you saw and came away with, and I would say that the biggest thing is probably LED in the context of pro display, anyway. So let's skip past audio and some of those other areas. You talked a lot in the report about mass transfer chips on board. Can you, first of all, describe what that is? Because we're in an industry that's overwhelmed by acronyms and why they're important, and what's the distinction? Why are you saying mass transferred when you're processing COB with mass transferred? Ted Romanowitz: Yes, and not only are there a lot of acronyms, Dave, but the problem is that terms are being misused, and I've heard you talk about that a little bit. It's a really strategic inflection point that's happening right now, literally right in front of our very eyes at ISE, where you're shifting from packaged LED technologies that have driven the industry for 20 years where the LED: red, blue, green are packaged and then picked and placed onto a PCB. That's shifting to package list technologies where the individual chiplets are red, blue, and green and are being mass transferred. So instead of one pixel at a time, they're doing thousands, and when you think about it in context, a 4k display is over 8.2 million pixels. So if you can transfer thousands at a once instead of one by one, you save a lot of time, and so this package list technology is like a chip on board where the backplane is a PCB and it's a passive driver and then chip on glass or what we call micro LED. Truly micro LED, that is, sub-100 micrometers mass transferred onto a TFT black backplane with an active driver. So at ISE, you saw this crazy tidal wave, I'm going to go with that term, this crazy tidal wave of companies that are announcing COB, and the biggest thing is that they're coming to the fruition of manufacturing processes so that they can mass transfer instead of pick and place. So the cost is going to be a lot less to make them, first of all, because you don't have to package first, then pick and place, and then secondly, because you can mass transfer.  So we expect, and this is going to, within maybe the next 12 months following, this could drive up to a 50 percent decrease in the ASPs, average sales price of 1.5 millimeters and below. It's just truly amazing. We've been hearing about this for several years, Futuresource has been writing about it, and now it's happening right before our eyes.  With COB, there are other inherent advantages as well, right? The first one would be that as they're manufactured, the finished modules have some sort of protective coating on them. That's just fundamental to how they do them, right? Versus SMD, it's the older school packaged LED displays where they're unprotected unless they've got this glue on board coating, and they're more prone to damage.  Ted Romanowitz: Yes, exactly, and those processes have been perfected over the last two to three years. So not only can you do a nice job of encapsulating it, but they can repair the LEDs as well, even after encapsulation.  So that's a major thing that's happening, and one of the things that I saw at the show was i5LED actually had a double difficult display that they did in the sense that it's a corner, an inside corner, which is difficult to do with LEDs to get, so there's not any seams or anything. But then the second thing they did is they put a touch overlay on an encapsulated COB display so you could touch. It had multi-touch on it. So again, really interesting to see the future of what's happening.  Yeah, because touch and LED were different worlds for the longest time, and it's only been recently where you start to see IR frames around displays that would make them interactive, and you wouldn't want to touch a conventional SMB display because it was going to damage it.  Ted Romanowitz: Exactly, especially when you get to 1.2 millimeters and below. The joke has always been that you needed to put a little tray underneath the LED wall that you were touching to capture all of the LED pixels that were falling off. But now, that's improved with all these new manufacturing techniques.  Are there benefits as well to COB in terms of energy consumption or brightness, things like that? Ted Romanowitz: Yeah, and the answer is yes. It's really incredible to see. Early in the LED market, if you've got 600 nits that was a lot, now you're seeing indoor displays at a 1000 or 1500 nits, which allows you to put them in a high ambient light situation, room that has Florida ceiling windows, like an office or an atrium, or even in a store window or of course outdoors in a kind of a kiosk or a standalone LED display. So this package is like technology; the chips are getting so small that you're filling in the space between the chips with an ultra black covering. That increases the contrast ratio and makes HDR content sing.  Yeah, it's like the old days of plasma displays and how their big benefit was deep blacks.  Ted Romanowitz: Exactly.  Yeah, so one of the things I came away with from ISE, and I had the impression in earlier shows as well, but really amplified this year with all the talk around micro LED and how it's coming, and that's like the ultimate super premium display.  I would look at the current product line of manufacturers who are doing COB and think, okay, that's more than good enough. I don't know that the world needs to get to micro LED video walls for us to finally have good-looking LED video walls. We're already there.  Ted Romanowitz: That's true, but really, it comes down to a cost basis, and this is where we've modeled. Working with some of the biggest OEMs and ODMs in the world, we've modeled the volume that they're going to be able to produce over the next several years, and the quality that they'll be able to deliver in mass quantities, and basically, the outcome is that by the early 2030s, let's say a 77-inch or 80-inch micro LED display chip on glass will be $4,000 or less and so that brings it into mass adoption and really makes it useful for, not only does it enable the close up viewing that chip on glass does, or chip on board, but it enables a price point where you're going to see it broadly deployed in meeting rooms and corporate, you'll see it in classrooms and education, all across stadiums, venues, hospitality, every different market vertical is going to be impacted by a price point of LED that's comparable to LCD today within the next several years.  Why wouldn't that happen just with COB?  Ted Romanowitz: It's the cost basis of being able to do things on a PCB is more expensive versus a TFT backplane. Over the long run, it has to shift towards a TFT backplane, a glass backplane.  The barrier to that happening right now is unlike COB, where mass transfer appears to have been worked out. It's still a work in progress on the chip on the glass or micro LED side, right? Ted Romanowitz: It is. There are a few other roadblocks that have to be overcome for chip on glass to be in volume with high quality, high yields, and when that happens, then you'll start seeing the volume ramp and the price really starts to drop.  So there will be a day, early in the next decade, when chip-on-glass micro LED displays have the same dimensions, same resolution, everything else would be at price parity with LCD. Ted Romanowitz: Yes, with LCD today. What Moss has been looking at with the rest of the team is what's gonna happen with flat panel LCD, interactive LCD, and projection. What are the unique instances where those need to be implemented, best-fit applications and what they're doing to drive price down and add value, differentiate to keep extending those product life cycles. Moss, is there much runway still for LCD? I'm also very curious about OLED, which keeps getting better technically but is still pretty narrowly defined, particularly on the pro-AV side.  Morris Garrard: Yeah. I think there are a few nuances here that we need to consider when we're talking about the LCD product lifecycle.  How we looked at this in our recent strategic market outlook was to split the market into three parts. So first, looking at the video will market, then looking at the digital signage market, and then looking at what we define as the presentation market, so in front of classroom, front of boardroom devices. Video wall, I think it's no real surprise that it is certainly being cannibalized by LED the fastest. We're already seeing that kind of impact happening at, I think, back in 2020; even LED overtook LCD as the main contributor to market value in the video wall market. If we then look at digital signage, which obviously would include screens that are sub 100 inch, which typically would have the price per resolution advantage over LED. We're already seeing LED making inroads to that market as well, so it's actually in 2025 that we're expecting LED to overtake LCD as the main contributor to the market value. Then, looking at the presentation market, which is very much dominated by the likes of interactive flat panel display, but then also obviously nontouching in many boardrooms as well. Obviously, there is still that cost consciousness when it comes to presentation displays. However, in the more narrow pixel pitch segments, as Ted mentioned, that price attrition that we're expecting over the next few years, it's going to rapidly increase the adoption of LEDs within the boardroom, especially the boardroom, and perhaps less so in K12, which obviously makes up the bulk of the education segment. But we're expecting by 2028 that LED will overtake LCDs and market value share by that point. That's not to say necessarily that the LCD market is going away in volume terms. I think the key point is in terms of value. Prices are continuing to erode to really race to the bottom on LCD. And then obviously, yeah, with volume starting to flatten out, LED is making inroads quite rapidly.  What about OLED? Morris Garrard: OLED's an interesting one. I think the key stumbling block for OLED in the professional displays market has been the price, as opposed to LCD. We're looking at around about 1.5 to 2X differential, which within the cost conscious mindset, especially in signage, but also in presentation displays as well. It has presented an obstacle to adoption. So OLED, we're looking at around 1% of volumes across the global market in terms of volume, and really that's stayed quite stable over the last few years, hasn't ramped as perhaps was expected a few years ago,  One thing that was intriguing to me was reading some of the stuff coming out of CES and then going to ISE, and I went to the TCL booth, I believe and they had a 120 or 125-inch something, giant TV, and I was thinking, okay, that I know what they're doing with these things. There's local dimming and everything else, and the visuals coming out of these displays are stunning. They look borderline OLED quality and at that form factor, as costs come down on manufacturing those things, they are starting to approach, very close in size to all in LED displays that a lot of manufacturers have in their product lines to simplify things for meeting spaces, conference rooms and so on. Do you see these LCDs getting some traction, supplanting the all-in-one LEDs?  Morris Garrard: Do you know what, Dave? That's a really interesting point because we had a number of conversations at ISE about the opportunity for larger than 100-inch LCDs. I think my answer to those individuals was that there may be an opportunity for now. I think the price attrition that we're seeing on all-in-one LEDs will bring those displays into, maybe not into price parity, then at least, within the same kind of ballpark.  But I think the other key issue with, let's take 120 inch LCD, for example, is the logistics of it. If you're in a boardroom and you're on the fifth floor, and you've got to fit a 120-inch LCD into a lift, then where we're based in Europe, that's absolutely not going to happen. Maybe in North America where you guys have your freight elevators and whatnot, but I think in terms of being able to install the display itself. You're not carrying that on the stairs.  Morris Garrard: Exactly, and let's say someone does crack it on the floor as they're installing it, then you've got to replace the whole thing. Whereas with an LED wall, it's just one module that needs to be replaced. I think there are those challenges as well that will limit the opportunity in that segment.  Are you seeing much innovation when it comes to LCD and OLEDs?  Morris Garrard: I would say in terms of the commercial LCD market, over the last few years, the key points of innovation have been, as you say, OLED initially, 8K resolution, 21:9, and then high brightness and kind of outdoor displays lumped into one. Those have really been the key points of development.  In terms of market adoption, though, they haven't really taken off. I would say high brightness and outdoors are probably the best examples, accounting for around 2 to 4% of market volumes, whereas the rest is still lingering around 1 to 2%. There was a lot of buzz and quite a bit of activity at ISE around electronic ink products, e-paper products, particularly on the color side. They've gotten bigger. There were 75-inch versions there. I had seen them earlier when I was over in Taiwan, and I thought, okay, this is interesting, but it's really early days, and this is a proof of concept more than anything else because yeah, they didn't look bad, but they didn't look good.  Morris Garrard: Yeah, I think e-paper is an interesting one and I think it presents a fantastic opportunity to the pro displays industry as a whole I think there has been a bit of maybe industry confusion around the purpose and the intended use case for e-paper and I think the point that really needs clarifying is that e-paper is not here to replace lcd I think in many ways it's there to complement LCD. Yes, it's there to replace print.  Morris Garrard: It's there to replace print, exactly, and one of the key conversations around that exact point is, would using the 16:9 aspect ratio be the most appropriate? Obviously, for signage customers that are used to digital signage, then yes, but for those end users that are replacing print signage would actually like the A Series, for example, be a more appropriate sizing range to use. I think that this market segment is still figuring some of those things out. But yeah, definitely a lot more, A lot more on on show at ISE this year, which was fantastic to see, and even new brands as well, not only kind of new models from those brands that were already active in the space. As I say, it's the early adopter phase at the moment, but I think certainly a lot of industry potential.  It was interesting, though, because, with all the buzz around it, I don't know that many people because they don't have a reason to be paying that close attention to it. They don't understand that all of these color e-paper displays are coming from one manufacturer, and whether it's Samsung Sharp or Agile Display Solutions, they're remarketing and tweaking E Ink's product. Is there any other manufacturer out there that you've run into that's actually coming up with something that is also color e-paper? I'm aware of some ESL manufacturers who are not using E Ink, but that's monochrome stuff.  Morris Garrard: Yeah, I would say really the pioneer is obviously E Ink. I have seen some Chinese facsimiles, but I would say, generally, the major brands that we work with are working with E INk.  Tearing through stuff here out of necessity, but I wanted to ask about projection.  Morris Garrard: With projection, I think, there is a tendency within the industry to focus on all of the innovation that's happening in LED especially, and thinking that projection is going away silently, but we're still expecting the projection is going to be a very robust component of market value by the end of the decade. We're still looking at a multi-billion-dollar industry by 2029 or 2030.  I would say the conversation within projection has shifted; it's a very mature product segment, of course. We're not really seeing the kind of product revolutions anymore in terms of feature sets or whatnot, the conversation has now shifted more towards the applications for projection. So where can projection be used where other display technologies may not be appropriate? One of the key applications, of course, that's grabbing a lot of headlines is projection mapping, for example, being able to scale an image at a massive scale onto things like historic buildings, for example. You're not going to be doing that with led in, historic cities in Europe, for example, it's just not going to happen. But finding other applications as well, for projection where the other technologies just wouldn't be able to be deployed basically.  When I go to a giant show, like an ISE, I will run into folks like you two and lots of other industry people who've been around for a long time, and we'll always have the conversation of: so,  what did you see that? I need to go see that as well, and I have my own thoughts around that, but I'm curious if there are technologies or particular manufacturers who you came across and thought, “Oh, that's interesting”. Ted Romanowitz: I'll jump in and say, both the chips on board, the wall at Samsung and the LG magnet at their booth looked fantastic, and then you saw chip on glass actually demonstrated in a large format, 136 inch at LG, as a kind of a TV kind of format. Samsung had the transparent micro LED, which I think shows they're starting to evolve their thinking. It's such a cool technology, but I think everyone's struggling with what the killer application for transparent micro LED is just because companies have been struggling with the idea of a transparent OLED. Where does it really fit in? Those are some of the killer things that I saw.  The waterfall at Lang booth. I thought it was incredibly cool, as was the kinetic LED display facing the LG booth. Not practical, but it's cool.  Yeah, and that one, I was impressed by a lot more than previous kinetic LED walls that I've seen because this was more like a game show spinning tile thing where you didn't have all this, very tight synchronizing of modules to make it look good, and I saw another kinetic LED wall I was talking to an old industry friend who said, yeah, this thing's cool, but it's breaking down every half an hour because his stand was right next to it. So it's handled with care.  Ted Romanowitz: Yeah, I thought the other cool part of that kinetic display at LG was the fact that they drew in a social media aspect where you could, upload your picture and they do a little AI magic and all of a sudden you can see Dave Haynes right up there in the middle of the LG kinetic wall. Yes, you could, but I tried that, and it turned me into a guy going through a gender transition, which I'm not quite sure how that happened.  Ted Romanowitz: We love everybody. So that's good. We love you for just who you are, Dave. That's all I'm gonna say about that. It's a side of me I hadn't thought about, but some people said you look good like that. I don't know. Okay, sorry, but it ain't happening.  Moz, how about you?  Morris Garrard: Yeah, we've already touched on it. Compared with the conversations I was having around e-paper at the end of last year, I was amazed to see larger than 32-inch form factors, let alone 75 inches. I think it was at the Dynascan booth. I was just impressed purely with the progress that technology is making in such a short space of time. So yeah, that, for me, was the takeaway.  All right. This has been great. We could have easily spoken for three hours, but we had limited time somehow or other. I appreciate you guys jumping on the phone with me.  Ted Romanowitz: Thanks so much. It's a pleasure, and we're headed over to Taiwan and Korea, so maybe we can talk again and give you some feedback on what we saw at Touch Taiwan with some of the big OEMs and ODMs in Asia.  You gonna have some Soju? Ted Romanowitz: I will definitely have that.  Alright, thanks, guys.  Morris Garrard: Thanks so much, Dave.

Tariffs vs. Commercial AV: panic, or be thankful it's not nearly as bad as the pandemic supply chain problems??? ISE and AVIXA say getting new people into AV is the industry's biggest problem. We've got ideas on where you can find the next generation of audio visual professionals! Best practices for designing and maintaining hybrid classrooms, and more! The video version of this podcast can be found here.Every week we gather the biggest news and information for the commercial AV space. We gather a panel of experts to discuss what integrators need to know about our industry. Patrick Norton takes the helm this week and is joined by AV sage Willie Franklin, Jenny Hicks from Midwich Group, and George Pappas of i5LED.Host: Patrick NortonGuests:George Pappas – i5LEDJenny Hicks – MidwichWillie Franklin – Willie on LinkedInLinks to sources:AV Network – Tariffs & AV ExpectationsAV Magazine – Tariffs Affecting AV IndustryAV Magazine – Hiring Difficulties In AVAVNation – Remote Learning ComplianceNotes:AVNation studios production equipment provided by Shure and Vaddio.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Integrated Systems Europe 2025 was one for the books! The best one yet. Joe Way interviews Hunter Stacey, Teddy Murphy, Melis Vardar, Troy Powers, and Erin Maher-Moran, hearing their takeaways and best part of their experience. What were the best technologies and events from a higher ed point-of-view? Take a listen and follow #ISE2025 and #ISEConnectionRestored!Follow HETMA's ISE coverage at: https;//www.higheredav.com/ISE2025Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://www.linkedin.com/in/josiahwayX (Formerly Twitter): https://www.twitter.com/josiahwayInstagram: https://www.instagram.com/josiahwayFacebook: https://www.facebook.com/josiahway 

The NFL agent who represents Michael Bennett, Michael Crabtree, Marshawn Lynch, Kenny Stills and over forty other professional football players became the Executive VP at Wasserman .The agents, Doug Hendrickson and CJ LaBoy, have worked together dating back to their days at Octagon. However, in February 2014, they left to work under NFL agent Eugene Parker (who passed away in 2016) at what was called Relativity Sports and was rebranded to ISE under the new leadership of Hank Ratner, who was the former President and CEO of The Madison Square Garden Company.Hendrickson and LaBoy were basically left in charge of ISE's football division after Parker's death and veteran NFL agent Tory Dandy leaving ISE for Creative Artists Agency, bringing along with him clients such as Sammy Watkins and Shaq Lawson. To View This Episode- https://youtu.be/AcKyTcHz17Q#philfriedrich #whoknewinthemoment #marshawnlynch #nfl #sportsagent

At Enterprise Connect 2025, Michelle Ritz of Jabra joined Doug Green, publisher of Technology Reseller News, to discuss the company's latest innovations, including the new PanaCast 40 VBS and continuous improvements across Jabra's product line. Expanding Video Solutions for Small Meeting Spaces Fresh off its ISE 2025 debut, Jabra introduced the PanaCast 40 VBS, the only Android-powered video bar for small rooms with a 180-degree field of view. Available mid-2025, this solution ensures all participants are visible, addressing the growing demand for small-room video solutions. “Small meeting rooms are the fastest-growing segment in office spaces, yet they remain underserved when it comes to video,” said Ritz. “The PanaCast 40 VBS ensures that every participant is captured clearly.” Continuous Innovation in Video and Audio Jabra also announced enhancements to its PanaCast 50 lineup, including BYOD mode and intelligent meeting space capabilities. These improvements reinforce Jabra's commitment to future-proofing its products, ensuring customers receive long-term value. As part of Jabra's approach to enhancing existing devices, the Jabra Speak 275 speakerphone received a firmware update. This new capability allows users to pair two Speak 275 units together, expanding coverage for medium-sized meeting rooms. The Future of AV in Hybrid Workspaces Jabra recognizes that hybrid work models demand seamless audio and video experiences. AV solutions must be user-friendly, integrate across platforms, and eliminate distractions, such as unwanted background movement in glass-walled conference rooms. Features like intelligent meeting space help teams stay focused by ensuring only in-room participants appear on camera. What's Next for Jabra? With continuous software and hardware innovations, Jabra remains committed to expanding its video, headset, and collaboration solutions. Attendees at Enterprise Connect can visit Jabra at Booth #1227 for hands-on demos. For those unable to attend, visit Jabra's website for more details, product updates, and upcoming releases.  

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The work on the big Future Displays report and then ISE kind of threw me off my weekly podcast routine, but we're back now - with a couple of interviews recorded, and more that are scheduled. First up is Alastair Taft, a software developer based in Hobart, Tasmania - which for the map-impaired is a big island off the southeast coast of Australia. During COVID, he and another developer came up with a plan to use the windows of shuttered retail as projected surfaces for ads and other messaging. That business didn't really go anywhere, but the exercise led to them having a solid software stack to play out and manage media - which led to the commercialization and launch of Luna Screens. The company goes to market with this key, minimalist assertion: Really Simple Digital Signage Software. It's also, at less than $4 a month per device on subscriptions, really inexpensive. I chatted with Taft about what makes his platform genuinely simple, and how being lean and mean - and making the software bulletproof - makes Luna Screen's business approach workable. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Alastair, thank you for joining me. Can you tell listeners what Luna Screens is all about, when it was launched, and the background?  Alastair Taft: Yeah, sure. Thanks for having me on. So we've been building Luna Screens for probably quite a while, probably about the last four years or so, but we only really started selling it about a year ago and what it is a really simple digital signage platform, that sums it up.  Why did you do this and why four years ago? You mentioned “we” so I assume there are other people involved. What was the thinking behind doing this?  Alastair Taft: Originally, it was a couple of us building it, a very small team. And originally it was something different, back during that great time around 2020.  We had this crazy idea where there was lots of closed down shops and shopping centers and if you walk through any of them they were dead and it didn't look too good, so we had this crazy idea where we would set up projectors in all these shops and put this photographic film on the windows project, either artwork or advertising, so we built all this software to do all that and it didn't go anywhere. It turns out we've actually built a pretty good digital signage solution here, so let's pivot a little bit. In reality, what we have now is a complete rewrite. It wasn't that much of an overlap, but that's how we ended up here.  You're a software developer by trade? Alastair Taft: Yeah, I've built quite a few things, mainly working for startups. So I've got quite a lot of experience building tech, getting lots of startups off the ground.  Yeah. I think I saw on your LinkedIn page that you're a full stack JavaScript developer, which I know what that means, but not totally. Alastair Taft: Yeah. It's just basically front end, back end, and everything involved in JavaScript. It's pretty ubiquitous.  You're in Tasmania, and it's only 7 in the morning there, so you're given a pass on being too fluid with your talking; you haven't had your coffee yet. Alastair Taft: That's true.  When you say it's really simple, I know what simple means, but how do you define that? Because there's any number of digital signage software, CMS platforms out there who insist that they're relentlessly intuitive, easy to use, all those kinds of terms. What is it about yours that validates that assertion?  Alastair Taft: I know this is probably what a lot of other platforms say too. We do think we are intuitive. When we say simple, that doesn't mean unsophisticated. But if you go on CMS and try it out, it is very simple. There are two things there. There's your screens and then there's your media library, and that's the only two things you have there. So you aren't overloaded with a million different configuration options. It's something you can get up and running quickly. There is a lot you can do, but that's the basic building blocks you get on there, you've got your screens and you've got your media library. And then there's way more powerful things you can do with your different media, with scheduling and playlists and all sorts, but that's the bare bones.  The yardstick for sort of industrial grade, enterprise grade platforms is scalability that, yes, it can be easy to use, but yes, we can also scale and we have the elasticity, we have the data behind it and everything else to be able to very efficiently, schedule it to a whole bunch of screens. Are you there with that, or are you more focused on the small to medium business market?  Alastair Taft: We are very scalable. I have a lot of experience building software that scales. For example, I've done some work for one of the largest supermarkets here in the past, and we've rolled out this personalized video that went out to half the country, so we can handle scaling with a software.  Market that tends to be small to medium size businesses, but that doesn't mean we can't handle hundreds of screens. What we can do is if you want to roll out the same content to hundreds of screens, you can create what we call a Playlist, and on the Playlist, you can either have it looping content. You could have one item if you wanted to, or you could have very complex rules that you layer. If you have some certain thing you want to show on a certain date, or you want to show some out of hours or business hours content, then what you can do is set your screens to play this Playlist, and then every time you change that Playlist, it will deploy it to all your screens automatically.  So when you were developing this, did you and your coding partner at that time put any time into looking at what other platforms did and how they were presented and the overall functionality, or did you just pretty much say, okay, this is the task, let's write something that addresses the task. Alastair Taft: Yeah, we did look at a bit of other platforms at the time. What we found is there's quite a lot of clunky tech out there. A lot of the CMSs just seem quite clunky to use. I know there are a couple that are quite good that are out now, but not when we started. How do you define clunky? What is it that you found clunky?  Alastair Taft: Oh, you just have this feeling when you use it, like you press a button and you have to wait like a year before it does anything, I think, or, you look under the hood and it's pulling in about a thousand different dependencies and yeah, it's not nice to use really. Yeah, it's one thing that I've spoken about a few times with people when they asked me about software platforms, and I said these days, if you are still releasing version 8 on the same software stack that you've been supporting for 15-20 years, I think that's troublesome, versus companies that are relentlessly modern and using whatever tool sets are available right now that can optimize what's possible. Alastair Taft: Yeah, for sure. It's a fast-moving place, front-end development. So you have to keep up to date all the time.  When you hear from customers, what's the impression you get from them in terms of what they want, and how does this meet it?  Alastair Taft: So we hear a lot of positive things from customers about how easy it is to use. We have quite a few coming over from other platforms saying, “Oh, we really like this. It's a joy to schedule content.”  Is that the big ask, just the ease of use?  Alastair Taft: For our customers, I think they find we're probably quite affordable compared to other CMSs as well, which I'm sure helps.  Yeah, you're a software as a service, right?  Alastair Taft: Yeah.  If I'm remembering correctly, your pricing was USD 3.75 a month per screen. Is that really per edge device?  Alastair Taft: That's right. Yeah. Per screen at $3.75, which I think is correct, but it makes us very competitive. I think there's only one other CMS that is that price.  The counter, not argument, but the question would be, okay, how do you make money at that?  Alastair Taft: We don't have all the bells and whistles like monitoring. Our focus is on a really simple platform to use for scheduling content and a reliable player and we're focusing on Android at the moment. So if that's what you need to do, we're a great option.  Android player, what flavor? I'm looking at the website and the minimum version is Android 7, and you're saying any Android media player or any device like I've heard through the years companies say, okay, now we have our own media player because we want to get away from trying to support all these rogues gallery of different players out there, everything from really good stuff to junk that costs $49. Alastair Taft: It's certainly a challenge supporting the different versions of Android. So it's a very hard thing to do, and we've solved a lot of things we've come across. But that is our goal. We want to support consumers' Android devices, and there's a lot of, I don't want to say tricks, but there's a lot of things you can do that we have to do to make them work reliably. You're also on the Google Play store. So, is that for Chrome OS?  Alastair Taft: No, it's for Android devices.  Oh, okay. So it's just how you would get the player.  Alastair Taft: Yeah, or you can either install via the Chrome Store or the Amazon app store, or you can download our APK off our website and install directly. You're on Fire Sticks as well? Alastair Taft: That's right.  Is that the official digital signage Fire Stick or the older ones?  Alastair Taft: I believe we're not part of the software that comes pre-installed, and you can't get the official signage Fire Sticks over in Australia yet, but I imagine we're on there if you search for us.    Again, your market, in many respects, are people who can't invest a lot of time and don't want to invest a lot of money in digital signage. So they want something affordable. It's not a big cost month to month, not a big cost front end, and it's gotta be dead simple so that they can sit down for half an hour or whatever it is a week to do things. Alastair Taft: Yeah, pretty much. I want something reliable. Like you said, I don't want to worry about it too much. Get something up and running. I don't have to think about it too much. Easy to use. That's where we sit.  You mentioned you don't have device management. Is that something that's nullified if you have a stable software stack, to worry around having device management?  Alastair Taft: Yeah, that's what we're going for. So you plug it in, it auto boots when you turn your device on, and it just keeps running. It's really simple, and it's a conscious choice. The more stuff we try and do, the more things that can go wrong. So we try to build a really simple solution that's just gonna stay up.  What would be a typical customer? Like, how would you describe them?  Alastair Taft: So I suppose the only correlation we have is the small to medium businesses, mainly the people that come to us. But we've got quite a few that kind of use it for their menus in their food shops, the menu boards, we've got quite a few that use this for that. There's no kind of one industry that we're gravitating to. We've got corporate environments. We've got builders, merchants, and adventure playgrounds using us - no correlation, really.  How are they all finding you?  Alastair Taft: Some people find us just through organic search. We do now and again run a few ads, and that's it, really, at the moment. We've got some other ideas in the works, but we haven't done them yet.  So it's all inbound. Do you have any outbound sales efforts?  Alastair Taft: No, we're very laid back, really, don't like the hard sales tactics for call people and harassing them. So we don't do anything like that with our pricing either. It's all very simple and straightforward.  Yeah. You're a software developer first, so having to do the sales and management side of this, I'm sure, is not your favorite part of the day.  Alastair Taft: Not really. I like being in the weeds with the tech. How do you manage, how do you balance that?  Alastair Taft: Yeah, it's a struggle. I keep it about 50-50. 50% on tech business and 50% on business development.  Is this the only thing you're working on, or are you still doing work for startups?  Alastair Taft: Mainly, this is the thing I work on. There's the occasional startup I help out on, but this is primarily my full-time job. I have the sense that as a software developer, if you love this side of what you do, you don't do version one and then just leave it. I suspect you're constantly iterating.  Alastair Taft: Yeah, improvements are being rolled out all the time. You'll never notice them because they apply automatically, but we're very careful about testing before we roll anything out, but there are always improvements happening.  Is it based on what you're seeing, or are you getting feedback from customers saying, Hey, it would be great if, if we could do this? Alastair Taft: Yeah, we get feedback all the time asking for X, Y, and Z. We can't do it all, but we collate and use it as a kind of indicator of where to go next. But we're always working on the core underlying thing. So there might not be a feature all the time, but we're making the tech reliable and doing as much as we can to squeeze everything we can out of our player. What about the security side?  Alastair Taft: So, for the accounts, we do something a little bit differently. We never ask for passwords. You log in for a magic link that gets sent to your email, so your email is the login. I think more and more people are doing that, but that means we don't ever store anybody's passwords, which I think is better and a screen can only access its content, and it has its kind of authentication that you set up when you pair it, and that all happens automatically.  I suspect that most of your client base are small businesses and some companies, workplaces, and so on, who maybe aren't thinking as much about security anyways, or are they like a larger company where they are concerned about it? Alastair Taft: I suppose the small businesses aren't really thinking about it, but we do everything to protect them. So yeah, screens can only access their own content, and the only way you can get into the account is via email. So everything's pretty secure there.  Is it always evident that you're using Luna screens, or do you have any partners who are white labeling your solution? Alastair Taft: So we don't advertise any of the white labeling options or any enterprise options, but we do have a couple of customers that do that. But predominantly, no, we don't white label, but it's something we can do.  There's been a lot of talk for several years now about the importance of APIs and how you need to be able to intermingle and work with other systems within a business. Are you doing that?  Alastair Taft: So we have a pretty easy-to-use API under the hood, but we haven't made it available to the public. It's something we probably will do in the future, but right now, the focus is on a reliable Android player and a really simple CMS.  Going back to the hardware, when Android first started being used for digital science media players, probably going back a dozen years, perhaps even longer. There were some good boxes. There were a lot of terrible boxes.  One of the biggest challenges with them was that they were moving targets in terms of the build and the electronics that were inside the little plastic shell. Is it better now? More stable?  Alastair Taft: There are some really good devices out there. For example, I've looked at the specs of the Amazon signage stick, and I've got comparable devices that I tested on myself and they work really well. So when we started, we were testing on the underpowered Fire Sticks because we figured if we can get it working on that, we can get it working on anything, and yeah, there is a big difference between devices depending on what specs you have.  So, for example, with the underpowered Fire Stick, you wouldn't want to be running 4k video on it. It wouldn't perform so well. So you do have to get a decent box for what you want to do, but if you just want a slideshow of images, it'd probably be fine, right?  When you get new customers and they say, “Hey, this is great. We want to go; we're looking at your screen, and it says you support Android. What do we buy?”  Do you give them recommendations on different devices that are reliable?  Alastair Taft: Yeah. So we were recommending it because we want to run on consumer stuff, and we were recommending using the Chromecast because it's not too expensive, and it's a pretty good piece of hardware, but that's now been discontinued, I believe, so like you said, we probably will shortly offer our own box just as an option. So people can get something that's going to work well without having to think about it too much.  Amazon signage sticks and all those devices, I believe pretty much all of them come from China and you can find some good boxes if you know what you're looking for on the Chinese websites like AliExpress and Alibaba. They are the same ones that Amazon orders anyway, except they're not as expensive, even though they're pretty cheap as they are anyway.  I'm curious about the state of software development when it comes to AI and I keep reading stories about software as a service platform being at risk because Agentic AI, the idea that you can just get AI to write an agent that's going to do everything you need it to do, is going to take the place of a lot of, particularly the more expensive, like CRM systems and all that sort of thing if you can get AI to just write something that serves your needs. Do you see that as a threat? Is that more just people prognosticating as opposed to having a real good sense of what's possible?  Alastair Taft: So I might differ in opinion to what a lot of other people will say here, but no, I'm not worried. If you ever see what code AI can produce, it'll create you more problems than it will solve and if you, imagine roughly how it works, the AI creates the next likely code in the sequence. So if you're writing some code, AI will figure out what you're the next based off, breaking it down to tokens, and figure out what the next piece of code is to write. It's been trained on everything available on the internet.  So if you want to create something mediocre, use AI because it will be the average of what else is out there.  Whatever you think of it, It's come a long way in about a year and a half in terms of capabilities. Do you see a point when it will get good, or does it just have fundamental limitations?  Alastair Taft: I think we're hitting the limit because how it works is that it creates the next token in the sequence, and it'll have a matrix of, possible combinations, but every time you add like a new dimension to that matrix, you're exponentially making the computation bigger and bigger, so at some point, there's just no way this can get any better.  So in terms of Luna screens, what's the size of your footprint? Are you in like thousands working with thousands of devices, hundreds of devices? You've only been at it for a year.  Alastair Taft: So yeah, we're pretty small. Our customers are probably in the hundreds, we've probably got around a thousand screens we manage. So, yeah, early days, but we're going in the right direction, growing every day. So that's a good sign.  Is most of that business now in Australia?  Alastair Taft: No, it's all around the world. There's no one country that seems to gravitate, we've got quite a few customers in the US, quite a few in Canada, lots in Europe, quite a few in Australia too.  Does it present a problem at all in terms of customer support or everything's email and if you write it correctly, you don't have a lot of support issues? Alastair Taft:  That's the plan. If an issue comes up, we provide help straight away, and we look at how we can make this happen again. Okay. So the support effort is generally quite low, which is, I think, good. It's a measure that our customers aren't hitting issues, which I think is good. Yeah, you don't want a 40-person call center that gets expensive.  You're down in Tasmania and Hobart, not a part of the world I've ever been in, and I understand it's beautiful. Is there much of a tech scene down there?  Alastair Taft: It's got some quiet achievers down here. There's a company called Procreate that makes this awesome software for tablets for artists to do drawing and they, you don't hear much about them down here, but they're huge. They're all over the world. So yeah, there are some quiet achievers down here.  And you've always been down in Tasmania? Alastair Taft: I'm originally from the UK, I came here about 10 years ago. Oh, that's a big change.  Alastair Taft: Yeah. Although if I could go anywhere, this is probably the most English Australian place I could have gone to. The weather's the same. They drive on the same side of the road.  The weather's the same?  Alastair Taft: Pretty much, yeah. When you think of Australia, you think of it as really hot, but Tasmania is the furthest south you can go. Yeah, you're as close as you're going to get to Antarctica, right?  Alastair Taft: Yeah, but it's not cold, it's very similar to English weather.  Oh, I didn't realize that. Was that an unfortunate discovery?  Alastair Taft: Yeah, I landed up here by chance cause I was coming here for work, but, if I had a choice, probably should have gone somewhere a bit sunnier. Yeah, it could have been in Queensland or something like that.  Alastair Taft: Yeah. Although not at the moment, they've got a cyclone there, but yes.  True. Alright, Alastair. Thank you. That was terrific. Very interesting to hear about your company.  Alastair Taft: Great. Thanks for having me on. Great to chat. 

Did you know? 99% of the global population breathes air that is below "good" quality levels. With water, we face similar challenges. In this episode, recorded at ISE 2025 in Barcelona Spain, Michael D. Ham of RePure talks about the need for far better air & water quality and how RePure's Healthy Home OS provides peace of mind by helping you identify, track, and remove harmful contaminants in your air and water. RePure's multi-award winning solutions are just the beginning. Michael shares news about a new partnership with Delos, discusses recent stage talks about Healthy Home Opportunities, and introduces the term Salutogenesis. What does that mean and how can the integration community harness it to help deliver a healthier home environment along with integrated systems? Tune-in and learn more! 

Illuminated Lighting Design. What's all about? In this episode, recorded during ISE 2025 in Barcelona Spain for the Connecting Tech + Design pod, Katye chats with Lynne Stambouly, The Light Lady, and Bruce Clark, who together are part of a new collective — Illuminated Lighting Design — about their professional lighting design services now available to integrators, designers, architects, property managers and homeowners. Not only do Lynne and Bruce share details of that offering, but they also provide valuable insights and many humorous illustrations about the challenges that exist in getting lighting right. How can that be translated into a new or expanded service offering for those in the design-build-integration community? Tune-in and learn more! 

What does it take to provide proactive, meaningful health and wellness interventions? Up until now, that's been a real challenge. In this episode, recorded during ISE 2025 in Barcelona Spain, Katye chats with Kyle Steele of FutureCare Solutions Group and Global Wave Integration about a new, expanded service offering that can do just that. It was born from the notion that we can do better by harnessing AI and advanced sensor technology and brought to market with proven results, Kyle's passionate storytelling of how it all came to be and where it can go is captured in this fun chat. How can that be translated into a new or expanded service offering for those in the integration, healthcare, caregiver, and design-build communities? Tune-in and learn more! Want to connect with Kyle to learn more about his offering? Kyle@futurecare.ai Kyle@globalwaveintegration.com OR www.futurecare.ai www.globalwaveintegration.com

Home Theater News Review Podcast Season 3, Episode 3 links and notes:Join our home theater community at AVNirvana.com. Build relationships with other Home Theater Enthusiasts and talk shop about speakers, processors, projectors, TVs, and more. We look forward to having you join our community!00:01 Intro01:34 Time Machine Segment05:56  Start News Lightning Round with Nvidia06:32 Netflix Integration with Apple TV?  07:04 Premium Audio Company dropped by ProSource07:53 Warfendale Aston Heritage08:27 Sennheiser introduces HD 505 Headphone08:58 Apple TV expands to Android 09:27 Burmester 232 Integrated Amplifier09:58 TAD introduces the ME1TX10:40 TEAC AP-507 stereo power amplifier11:47 McIntosh DS200 Streaming DAC12:41 Bang & Olufsen Beosound 2 Gradient Collection13:29 ISE 2025 Recap15:54 News Feature: Panasonic TV to be sold?19:54 News Feature: Flordia International Audio Show22:49 Check in with Michael Scott Disc Reviews23:52 New to Disc this Week25:34 Kaleidescape Content Update26:34 Disc Sales Numbers28:56 Disc Charts30:16 Movie/TV Stream Charts32:04 Disc and Gear Deals*DISC DEALS on AMAZON* -Wicked 4K: https://amzn.to/41mKsfB-Fury 4K: https://amzn.to/3QrNCIW-Atomic Blonde 4K: https://amzn.to/4b9wyAE*Gear Deal of the Week*-Polk MagniFi Mini AX Sound Bar: https://amzn.to/41nT1XNEpisode Round-UpOn this week's edition of the Home Theater News Review Podcast, we're loaded up with industry stories. We have a dozen or so quick-hit headline stories in our lightning news section, touching base on stories out of Apple, Netflix, McIntosh, Bang and Olufsen, TEAC, and Warfendale, just to name a few.  And then we talk a bit more in-depth about news out of Panasonic's TV division and the upcoming Florida International Audio expo.Of course, we have our time machine segment, disc news, buying tips, and more. Thanks for listening!*Forum Links*-For the latest disc reviews, go to: https://www.avnirvana.com/forums/blu-ray-media-reviews.12/-For the latest news, including stories covered in this episode:https://www.avnirvana.com/forums/av-industry-news.6/

InfoComm 2025 registration is open! Yes, we just finished ISE. Yes, the ride never ends. We look at emerging trends in the home video space. Which streaming options are customers looking for? An anecdotal lesson in customer experience. And finally, robots. Robots specifically in your household. Is it smarter living, or the next nightmare?Every week we look at the topics that surround the residential AV space and what integrators need to know. Joining our expert panel this week is Taft Stricklin from Just Add Power and Mitchell Klein of CEDIA.Host: Matt ScottGuests:Mitchell Klein – CEDIATaft Stricklin – Just Add PowerLinks to sources:CE Pro – InfoComm 2025 Registration OpensCE Pro – Emerging Trends in Home StreamingResidential Systems – Enhancing Customer ExperienceResidential Tech Today – Home RoboticsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Seth and guest co-host Jon Parshall (Bill had tech issues) dig into the final major US Naval action of World War II. In July 1945, Admiral William F. Halsey brings his 3rd Fleet to the very shores of Japan to destroy infrastructure, shipping, airfields, ad the remnants of the once mighty Imperial Japanese Navy. Over a period of two days, July 24 and July 28, 3rd Fleet aviators pummel what is left of the IJN right at its home base--Kure. Carriers Amagi, Katsuragi, battleships Ise, Hyuga and Haruna, as well as several other battle-hardened and famous Japanese warships meet their end in the final sweep against the Japanese Navy in WWII.

Watch on YouTube.In this packed episode of UC Today, David Dungay is joined by a powerhouse panel of Microsoft Teams experts:Tom ArbuthnotAmanda SternerSatish UpadhyayaKevin KeelerRyan HerbstJosh BlaylockFresh from ISE 2024, the team dives into the latest Microsoft Teams innovations, including new hardware, Express Install setups, MultiCam capabilities, AI-powered super resolution, and the future of meeting room experiences.If you want insider knowledge on the latest Microsoft Teams updates, this discussion is unmissable!The Microsoft Teams ecosystem is evolving faster than ever, and ISE 2024 was packed with groundbreaking announcements. Our expert panel breaks down everything you need to know about Teams hardware, AI advancements, and smart meeting room solutions.ISE 2024 Highlights – The latest Jabra, Shure, Logitech, and MaxHub Teams-certified hardware for next-gen meeting spaces.BYOD vs. Native Teams Rooms – The ongoing debate: When does a business upgrade to a full Teams Room solution?MultiCam for Teams Rooms – Now generally available, enabling seamless multi-angle viewing in large rooms & classrooms.AI-Driven Super Resolution – How Microsoft is using AI to upscale low-quality video in poor network conditions.Microsoft Teams Panels & Room Occupancy – Real-time sensor data now prevents those “awkward walk-ins” during meetings.Microsoft-Android Partnership (M-DEP) – The latest OEM partnerships and what it means for Teams hardware innovation.Microsoft Teams is redefining the way we work—from AI-powered enhancements to streamlined hybrid collaboration. If you're an IT leader, UC strategist, or Microsoft Teams power user, this episode is a goldmine of insights!Connect with our hosts David Dungay and Tom Arbuthnot on socials here:David DungayLinkedInTwitterTom ArbuthnotLinkedInTwitterThanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group.

HETMA would like to thank Symetrix for sponsoring us during ISE 2025!Symetrix specializes in professional audio hardware, software, and AV control systems, delivering innovative solutions for diverse applications. Their products are designed to provide flexibility, powerful performance, and superior sound quality, reflecting over four decades of expertise in the industry. During ISE 2025, they were at 5N350, they featured how their audio processing and control solutions are a great option for campus wide deployments. The idea of providing a full picture for tech managers.Our HETMA volunteers were excited to see the D100, a high channel count DSP, providing a whole campus solution in one box. We believe their model of centralized processing will serve IT, AV, Tech Managers and Instructors alike to allow the right controls and monitoring at the right time for the right person.But don't just take our word for it! According to Quinn Klarer "They can see everything at a glance. The faster they don't have to think about something, the easier their job gets."For those interested in learning more about Symetrix and the products featured at ISE, head over to https://www.symetrix.co/ and follow them on X: https://x.com/Symetrix_Inc and LinkedIn: https://www.linkedin.com/company/symetrixinc/ .

The biggest international AV trade show, Integrated Systems Europe 2025, took place in Barcelona last week. We saw so much innovative technology for the AV industry that we had to check in with other experts in our space to get everything from the show floor. We talk to Jason Ward from Warwick Audio Visual, Tanya Houston from Wildwood Plus, Iffat Chaudhry of Involve Visual Collaboration and Joe Way from HETMA to ask what they've seen at the show.Our coverage doesn't just stop at AVWeek. We spent the entire show in the halls, talking to manufacturers and companies about the new tech they we showing off at ISE. Find all our coverage and more at this page.Host: Tim AlbrightGuests:Tanya Houston – Wildwood PlusJason Ward – Warwick AVIffat Chaudhry – InvolveJoe Way – HETMASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we talk about the AV channel and upcoming ISE conference. Featuring Dave Berlin, President & CEO at Visual Image Display; Eric Snider, Chief Technology Officer at CTI; and Danny Rogers, Vice President Global Accounts at AVI-SPL. 

HETMA would like to thank Screenbeam for sponsoring us during ISE 2025!ScreenBeam provides advanced wireless collaboration solutions designed to streamline content sharing and enhance engagement in both corporate and educational environments. Their technology enables seamless, app-free wireless display and collaborative features, making it easier for teams to connect, share, and present content from any device without the hassle of cables. With a focus on user-friendly design and robust performance, ScreenBeam helps organizations foster more efficient and interactive meetings and learning experiences.  During ISE 2025, they are at Booth 2W600, where they are showcasing the ScreenBeam 1100P wireless display adapter. This product is their top of line adapter that they believe is perfect for higher education. It includes multi OS support, multi network capability and remote management over their CMS.We believe technology managers will appreciate ScreenBeam's seamless, app-free wireless display solutions that simplify content sharing and reduce the need for complicated setups in classrooms and lecture halls.  But don't just take our word for it! According to David Charbit,  ScreenBeam is more than Wireless Display  For those interested in learning more about Screenbeam and the products featured at ISE, head over to screenbeam.com and follow them on X: https://x.com/ScreenBeam

HETMA would like to thank Audinate for sponsoring us during ISE 2025!Audinate is a leading provider of professional digital audio networking technologies, specializing in the development of Dante, a platform that distributes uncompressed, multi-channel digital audio over standard Ethernet networks. Dante enables seamless interoperability between audio devices, offering high-quality, flexible solutions with a lower total cost of ownership.During ISE 2025, they are at Booth 2S700, with large displays showing off new hardware and software features that are taking Dante into the realm of a full fledged AV ecosystem. They were proud of their new Dante AVIO Install Line bringing channel input and output adapters with Phoenix connectors and versatile mounting brackets.Our HETMA volunteers were excited to see the new Dante Virtual Soundcard Pro enabling up to 128 channels at 96 KHz and clocking support and the advancement of Interoperable Dante Media encryption.We believe the higher capacity and quality and encryption support will help tech managers keep up with network security scrutiny on campus but still have the flexibility of multiple manufacturers with a standardized encryption scheme on the network audio they already use.But don't just take our word for it! According to Kat Taub, Dante is more than just audio transport with solutions for video, management, and control you can do it all with Dante now.For those interested in learning more about Audinate and the products featured at ISE, head over to https://www.audinate.com/ and follow them on X: https://x.com/audinate and LinkedIn: https://www.linkedin.com/company/audinate/.

HETMA would like to thank XTEN for sponsoring us during ISE 2025!XTEN-AV offers innovative software solutions designed to streamline AV design, proposal creation, and project management. Their platform provides a comprehensive suite of tools, including design templates, automated documentation, and real-time collaboration features, all accessible via the cloud.During ISE 2025, they were at 5L100, and featured multiple stations to demo all the applications in the XTEN-AV Ecosystem. Our HETMA volunteers were excited to see the latest versions and features in X-Draw, X.doc and X-Pro. We believe the addition of a full function project management platform makes XTEN-AV of an even better value for higher ed tech managers, especially those who work as in-house integrators. Also the AI features have the possibility of taking tasks from hours to minutes in the design and drawing phase.But don't just take our word for it! According to Sahil Dhingra,Automated drawings and documentation using genAI. Now you can manage your projects using X-Pro on the same platform. XTEN-AV now completes the whole ecosystem.For those interested in learning more about XTEN and the products featured at ISE, head over to https://xtenav.com/ and follow them on X: https://x.com/xten_av and LinkedIn: https://www.linkedin.com/company/xtenav/ .

HETMA would like to thank Panopto for sponsoring us during ISE 2025!Panopto is a dynamic platform designed to revolutionize the way organizations create, manage, and share video content. With a focus on educational institutions and businesses, Panopto empowers users to easily record, stream, and store high-quality videos in a secure, searchable cloud library. Featuring powerful AI tools, users can generate videos from text or presentations, automate captions, and ensure content accessibility across languages. Whether for lecture capture, employee training, or knowledge sharing, Panopto supports on-demand learning with personalized engagement analytics, making it the go-to solution for modern video management and distribution.During ISE 2025, they are at three booths: Epiphan #4R860, Panasonic Connect #3J500, and Wolfvision #3N500. From small departmental deployments to campus-wide installations, Panopto is the easiest, most flexible lecture capture software and recording platform on the planet. They integrate with industry-leading learning management and audio-video systems, making sure you can deliver the experience your way.We believe Panopto will continue to increase the quality and ease-of-use of lecture capture on our campuses.But don't just take our word for it!According to Scott Nadzan,Panopto is continuing to evolve above and beyond our original purpose. There is no doubt we'll always have a focus on lecture capture, but we're also helping leading organizations and universities with AI video tools to scale smarter and move faster with video. Transform files and text into high-quality videos and host them in Panopto's secure, searchable, and accessible cloud library.For those interested in learning more about Panopto and the products featured at ISE, head over to https://www.panopto.com/ and follow them on X: https://x.com/Panopto and LinkedIn: https://www.linkedin.com/company/panopto/ .

HETMA would like to thank Nureva for sponsoring us during ISE 2025!Nureva is an innovator in audio and video conferencing solutions, known for its cutting-edge technology that delivers clear, full-room sound without the complexity of traditional setups. Their intelligent audio systems ensure effortless collaboration in meeting rooms and classrooms of all sizes, creating a seamless communication experience. With easy remote management and a focus on simplicity, Nureva empowers organizations to enhance hybrid and in-person interactions with reliable, high-quality audio.During ISE 2025, they are at Booth P27500, where they are showcasing:Nureva HDL310 and 410 integrated microphone and speaker barNureva Console for remote device management and monitoringNureva app for in-room device setup and tuningOur HETMA volunteers were excited to see products that are easy to install in larger spaces. We believe technology managers will appreciate creating hyflex capable rooms in simpler ways than our typical, traditional setups.But don't just take our word for it!According to Rob Abbott,Nureva is rewriting the rules for large room audio, providing high quality whole room audio without the complexity of traditional ProAV systems. Simply hang our bar on the wall and it will auto-calibrate and be ready to go. We also provide helpful features like adaptive voice amplification and acoustic check from our mobile app. Get a quick real world virtual demo to hear it for yourself.For those interested in learning more about Nureva and the products featured at ISE, head over to nureva.com and follow them on X: https://x.com/NurevaInc and LinkedIn: https://www.linkedin.com/company/nureva-inc/ .

HETMA would like to thank Atlona for sponsoring us during ISE 2025!Atlona is a trusted leader in AV solutions, delivering innovative, high-performance products that make technology integration seamless and effortless. With a wide range of products, from video switchers to control systems, they empower businesses and educational institutions to create dynamic, flexible environments for collaboration and communication. Atlona's commitment to reliability and ease of use helps ensure that every connection is crystal clear, making them a go-to choice for those looking to simplify their AV needs.During ISE 2025, they are at Booth #2Q300, where they are showcasing:- New PRO5 Series 8x10 matrix switcher and receivers that support point-to-point SDVoE® extension over copper and fiberNew Omega™ switching transmitter for AV and USB as well as a 5 Gbps USB 3.2 Gen 1 extender kitVelocity™ IP-based AV control, scheduling, and device management platform OmniStream™ AV over IPOur HETMA volunteers were excited to see high-performance, flexible solutions for modern AV setups. We believe Atlona's products make managing and controlling AV devices simpler and more efficient, streamlining operations across any size facility with intuitive, centralized control.But don't just take our word for it!According to Robert Bird,Atlona is proud to be exhibiting at ISE 2025 in support of our partners catering to global education and corporate markets. We look forward to sharing our latest innovations for AV switching, distribution, collaboration, control, and more!For those interested in learning more about Atlona and the products featured at ISE, head over to https://atlona.com/ and follow them on X: https://x.com/Atlona and LinkedIn: https://www.linkedin.com/company/atlona-technologies/ .

HETMA would like to thank Shure for sponsoring us during ISE 2025!Shure, celebrating its 100th anniversary this year, has been a leader in audio innovation and excellence since 1925. Known for its commitment to quality, reliability, and cutting-edge technology, Shure has shaped the way people experience sound across industries, from live performances to education and corporate environments. As they mark a century of innovation, their dedication to delivering exceptional audio solutions continues to set the standard for the future.During ISE 2025, they are at Booth 3N300, where they are showcasing MXW neXt4/8, MXN-AMP & MXP Speakers. Their booth is clearly celebrating their rich history while leaning in to current industry trends. With eye catching displays and innovative tech to chat about, it is certainly worth stopping by!But don't just take our word for it!According to Tyler TroutmanNew functionality helps deploy more spaces much faster. We are focused on conferencing and intelligibility.For those interested in learning more about Shure and the products featured at ISE, head over to https://www.shure.com/en-US and follow them on X: https://x.com/shure and LinkedIn: https://www.linkedin.com/company/shure-incorporated/ .

HETMA would like to thank Aurora for sponsoring us during ISE 2025!Aurora Multimedia is a leader in providing cutting-edge audio-visual solutions designed to enhance every aspect of your experience. Known for their innovative and reliable products, Aurora specializes in simplifying and improving AV systems, offering everything from video processors to audio solutions. Whether it's for corporate, education, government, or hospitality environments, their products are built to be scalable, flexible, and cost-effective. Aurora's dedication to pushing technological boundaries ensures they continue to meet the evolving needs of their diverse customer base, making them a trusted partner in the AV industry.During ISE 2025, they are at Booth 5E150, where they are showcasing the VOX-RX1-SDM.Our HETMA volunteers are excited to see how Aurora's products help to produce high quality images in ways that are easy and intuitive for faculty.We believe technology managers will be excited that some Aurora software is now Mac compatible! If you want high quality products that are easy to deploy and create a positive user experience, we recommend scoping out Aurora!But don't just take our word for it!According to Patty K. Wanzer, Aurora Multimedia will be demonstrating the VPX-RX1-SDM 1G 4K60 AV over IP Smart Display Module (SDM Card). This will allow displays with Intel's SDM slot to receive 4K 60 4:4:4 over the network using Aurora's Mimix™ CODEC technology. Mimix™ compression allows for near perfect reproduction of video and graphic images at resolutions up to 4K60 4:4:4 over 1G networks.For those interested in learning more about Aurora and the products featured at ISE, head over to https://auroramultimedia.com/ and follow them on X: https://x.com/AuroraMMCorp and LinkedIn: https://www.linkedin.com/company/aurora-multimedia/ .

HETMA would like to thank Huddly for sponsoring us during ISE 2025!Huddly is dedicated to empowering human collaboration through disruptive innovation. By combining expertise in artificial intelligence, software, hardware, and user experience, Huddly crafts intelligent camera systems that enable inclusive and productive teamwork. Their AI-powered cameras provide high-quality video meetings on major platforms, including Microsoft Teams, Zoom, and Google Meet. With upgradable software, durable hardware, and engaging user experiences, Huddly offers future-proof, scalable, and sustainable solutions for organizations seeking to enhance their collaborative efforts.During ISE 2025, they are at Booth 3A700, where they are showcasing how quickly their equipment can be set up and operated. When we recorded with them on Wednesday, the record set-up time was 43 seconds!Our HETMA volunteers were excited to see how simple the Huddly equipment is to deploy while also being the high quality we have come to expect from Huddly. We believe what Huddly has to offer is great for tech managers, student workers, and faculty alike!But don't just take our word for it! According to Laurie Moss,The cameras just work!For those interested in learning more about Huddly and the products featured at ISE, head over to https://www.huddly.com/ and follow them on X: https://x.com/HuddlyInc and LinkedIn: https://www.linkedin.com/company/huddly/ .

HETMA would like to thank X20 Media for sponsoring us during ISE 2025!X2O Media, a global leader in digital communication solutions, transforms the way organizations connect, collaborate, and share information. Their X2O Platform enables dynamic content delivery across digital displays, video walls, and interactive kiosks, while X2O OneRoom creates immersive hybrid collaboration spaces for seamless in-person and remote engagement. With a commitment to innovation, X2O Media empowers businesses to communicate effectively in real time, enhancing teamwork and productivity.During ISE 2025, they are at Booth 2Q330, where they are showcasing X2O OneRoom. Technology managers will be excited about X2O OneRoom's ability to create immersive hybrid collaboration spaces that seamlessly connect in-room and remote participants. With real-time data integration, AI-powered analytics, and an intuitive user interface, OneRoom enhances engagement and productivity while simplifying management. Its scalable, future-ready design ensures organizations can adapt to evolving workplace and learning environments with ease.But don't just take our word for it!According to Jamie Gryce,Designed specifically for learning, OneRoom is an easy-to-use solution that brings together remote participants and in-room learners for dynamic learning experiences which lead to exceptional learning outcomes beyond those of traditional formats.For those interested in learning more about X20 Media and the products featured at ISE, head over to https://www.x2omedia.com/en/ and follow them on X: https://x.com/X2Omedia and LinkedIn: https://www.linkedin.com/company/x2o_media/ .

HETMA would like to thank Peerless for sponsoring us during ISE 2025!Peerless-AV is an industry-leading designer and manufacturer of audiovisual solutions, offering a comprehensive range of products including digital signage, outdoor displays, kiosks, and mounting systems. With a commitment to quality manufacturing, continuous innovation, and exceptional customer service, Peerless-AV provides reliable and functional solutions tailored to various industries such as corporate, education, hospitality, and government. Their customizable kiosks and SEAMLESS LED video wall integration program exemplify their dedication to meeting diverse client needs with cutting-edge technology.During ISE 2025, they are at Booth 3Q150, where they are showcasing:The new PR565ML3 Motorized Trolley, designed to safely mount, move and store the latest interactive displays up to 95” in education environments. This competitively priced trolley offers a height adjustable range from 1500 up to 1750mm controlled by touch with a safety lock.The main focus of the booth: dvLED. They are showing exclusive dvLED concepts that show the many design possibilities for this technology over traditional LCD and projection. They have an exclusive showing of their third generation Universal dvLED Mounting System, featuring a host of new enhancements that reduce install time by 50%. This has the slimmest profile on the market with depth adjustment doubled to 40mm.Our HETMA volunteers were excited to see products that make our daily workload smoother and our campuses sleeker. We believe technology managers will appreciate the flexibility of the products Peerless-AV offers.But don't just take our word for it!According to Beky Cann,Elevate the learning experience in classrooms and lecture theatres with flexible digital signage installations. In the ever-changing world of education, it's essential to incorporate the latest tools to enhance learning in classrooms, online, or around campus. Technology continues to play a pivotal role in innovation for education spaces.For those interested in learning more about Peerless and the products featured at ISE, head over to https://eu.peerless-av.com// and follow them on X: https://x.com/PeerlessAV and LinkedIn: https://www.linkedin.com/company/peerless-av/.

HETMA would like to thank Epiphan for sponsoring us during ISE 2025!Epiphan Video is a leading provider of audiovisual solutions designed to capture, stream, record, and play high-resolution video. Their award-winning products, such as the Pearl series of live production systems and AV.io capture cards, are trusted by organizations worldwide for applications ranging from live event production and lecture capture to video training and usability testing.During ISE 2025, they are at Booth 4R860, showcasing the Pearl Nexus and Epiphan Edge.Our HETMA volunteers were excited to see the Pearl Nexus on the show floor, as this hardware is becoming increasingly popular in our vertical.We believe a seamless lecture capture experience is important to technology managers, faculty, and students alike.But don't just take our word for it!According to Ron Epstein,It's been an incredible show at ISE for us. It's been less than a year since we released the Pearl Nexus, and the response from Higher Education has been amazing. We've become the lecture capture standard in colleges and universities, working with great partners and people to deliver an unrivaled learning experience for faculty and students across the globeFor those interested in learning more about Epiphan and the products featured at ISE, head over to https://www.epiphan.com/ and follow them on X: https://x.com/EpiphanVideo and LinkedIn: https://www.linkedin.com/company/epiphan-systems/ .

In this podcast episode recorded at ISE 2025 in Barcelona, host Walt Zerbe and a diverse panel of experts discuss the latest trends in audio technology and smart home integration. They explore the convergence of software and hardware, the role of AI in enhancing user experiences, and the ethical implications of data collection. We emphasize the importance of standards for interoperability, the impact of lighting on health, and the growing market for high-quality, aesthetically pleasing audio solutions. The episode concludes with a call to embrace technological advancements to improve quality of life.   Here are the mentions with timestamps arranged by topic: Tools and Technologies "Nest Thermostat": "00:04:16" "Ecobee": "00:12:38" "AI Algorithms for Lighting Control": "00:19:32" Concepts and Terms "Surveillance Economy": "00:03:26" "AI in Smart Homes": "00:07:07" "Lighting and Health": "00:16:54" "Smart Home Technology": "00:20:30" Notable People "Tony Fadell": "00:04:16" "LaDonna Erickson": "00:16:54" "Andy Bull": "00:16:54" "Bruce Clark": "00:16:54" "Peter Diamandis": "00:22:01" General Observations "Audio Technology": "00:10:11" Videos and Talks "Stage Talks on YouTube": "00:18:22" "YouTube Video": "00:27:02" Links "CEDIA (Custom Design and Installation Association)": "00:28:12"

HETMA would like to thank Logitech for sponsoring us during ISE 2025!Logitech is a global leader in innovation, creating products that bring people together through technology, whether for work, play, or learning. From sleek, high-performance peripherals to cutting-edge video conferencing solutions, their products are designed to enhance productivity, creativity, and collaboration. With a commitment to sustainability and user-friendly design, Logitech continues to transform how we connect, communicate, and engage in the digital world.During ISE 2025, they are at Logitech Booth (#2M300) & Connected Classroom booth powered by Logitech (2C240). They are showcasing the following products:RALLY CAMERA STREAMLINE KIT - A comprehensive USB PTZ video solution designed for hyflex learning environments, addressing the growing demand for seamless lecture capture content. A single category cable can connect and power the camera up to 100 meters away from AV equipment. Rally Camera is certified for Microsoft Teams, Google Meet and Zoom for seamless integration.RALLY BAR - An all-in-one video bar, ideal for group study rooms, seminars and faculty meetings. With a dual camera system and AI-powered autoframing, Rally Bar delivers brilliant optics and features clear audio with noise suppression. It's also now officially HETMA Approved!LOGITECH SCRIBE - A whiteboard camera for video conferencing rooms that turns distant whiteboard details into vibrant images with the touch of a single button ensuring students see everything no matter where they sit.LOGITECH REACH - An adjustable content camera that's ideal for hands-on presentations of non-digital content. It features a plug & play USB camera that can be easily adjusted with one hand, allowing faculty or students to capture the perfect angle for any demonstration.RALLYBOARD 65 simplifies video conferencing with an extremely easy-to-deploy, all-in-one collaboration device that combines powerful audio and video with a 65-inch touchscreen display.Our HETMA volunteers were excited to see how Logitech is able to successfully power our hyflex learning environments and conference rooms.But don't just take our word for it! According to Gaurav Bradoo "Logitech strives to empower higher education environments with tools that deliver new levels of productivity, connection and collaboration. We're here to help equip faculty and campuses with best-in-class solutions that make learning and teaching easier, while also igniting the full potential of every student."For those interested in learning more about Logitech and the products featured at ISE, head over to https://www.logitech.com/en-us and follow them on X: https://x.com/Logitech and LinkedIn: https://www.linkedin.com/company/logitech/.

Artome is a company that specializes in creating mobile and user-friendly AV solutions for education and corporate environments. Their flagship product, the Artome All-in-One, is a portable, easy-to-use presentation system that combines a projector, speakers, and user interface in a single unit, designed to simplify tech setups for any space. With a focus on enhancing collaboration and making technology accessible, Artome is revolutionizing the way presentations are delivered in dynamic and flexible environments.During ISE 2025, they are at Booth #1G420, where the are showcasing how their technology is helping universities, schools, and businesses create more flexible and scalable learning environments. Their booth is all about hands-on experiences—so go see how Artome can simplify AV while delivering professional-grade performance!Our HETMA volunteers were excited to see the new Artome S2, the latest installation-free, plug-and-play AV solution designed specifically for U.S. schools and universities. It works with multiple Epson projector models and brings flexibility, ease of use, and future-proof integration to lecture halls and learning spaces. Alongside that, we learned the Artome M10 and X20 have been gaining strong traction in U.S. higher education. Many institutions now call them a ‘smart box' because they're more than just projector housings—they seamlessly integrate mics, cameras, and collaboration tools, making them a complete AV solution.But don't just take our word for it! According to Jarkko Kaislasaari,Artome is redefining how AV is used in education and professional spaces. We make installation-free, mobile, and future-proof AV solutions that remove the hassle of fixed setups—just plug, play, and present.For those interested in learning more about Artome and the products featured at ISE, head over to https://artome.fi/en/ and follow them on X: https://x.com/artome_av and LinkedIn: https://www.linkedin.com/company/artome-oy/.

HETMA would like to thank Inogeni for sponsoring us during ISE 2025!  Inogeni is a company that specializes in innovative video and audio solutions, designed to simplify the way we connect and communicate in professional environments. Their products, which include seamless video switchers, capture devices, and USB converters, are built to enhance video conferencing, streaming, and collaboration. With a focus on ease of use and exceptional quality, Inogeni helps businesses create efficient, high-performance AV setups that make virtual communication more reliable and accessible.  During ISE 2025, they are at Booth #2N330, they have great informative displays where you can get your hands on their devices but also see diagrams of how they integrate into systems and solve some of the common challenges with classroom av.  Our HETMA volunteers were excited to see their offerings in multi camera tracking and control, multi window video products, reliable long distance USB extentions and a bunch of smaller items that fix little problems. They also had a great focus on not just what the products do but how they are contributing to student experience and meeting equity.  But don't just take our word for it!To paraphrase Jeff Meyer:  If you don't know who we are, get to know us. We really solve a lot of AV issues in the education market.  For those interested in learning more about Inogeni and the products featured at ISE, head over to https://inogeni.com/ and follow them on X: https://x.com/InogeniI and LinkedIn: https://www.linkedin.com/company/inogeni/ .

HETMA would like to thank Catchbox for sponsoring us during ISE 2025!Catchbox is a higher-ed focused company that brings fun and interaction into events with its unique throwable microphones. Their signature product lets attendees toss the mic to ask questions or share thoughts, making conversations feel more engaging and spontaneous. Catchbox systems marry lavaliere and handheld microphones with their signature throwable microphones to create a thorough, interactive experience that is intuitive for technology managers, faculty, and students. During ISE 2025, Catchbox is at booth 2V700, which not only showcases their technology but also features microphones branded for UCF, Pace University and other higher education institutions. Our HETMA volunteers are excited to see Catchbox supporting our vertical live on the show floor. We believe Catchbox creates products with our vertical in mind. But don't just take our word for it! According to Aleksejs Kolpakovs, Catchbox has gotten positive feedback from technology managers, faculty, and student workers. Student workers have experience from both sides-- setting up the product and experiencing it as a user-- and their experience has been very positive.For those interested in learning more about Catchbox and the products featured at ISE, head over to catchbox.com and follow them on X: https://x.com/catchbox and LinkedIn: https://www.linkedin.com/company/catchbox/.

HETMA would like to thank Heckler for sponsoring us during ISE 2025!Heckler is a forward-thinking company that specializes in creating sleek, functional solutions for higher education spaces. Their beautifully designed lecterns, stands, and mounts are perfect for classrooms, lecture halls, and campuses, combining style with practicality to enhance the teaching and learning experience. By focusing on ease of use, durability, and modern aesthetics, Heckler Design helps institutions create engaging, tech-friendly environments where both instructors and students can thrive. During ISE 2025, they are at Booth 1B405, where they are unveiling four upcoming products: Heckler Rolling Stand for Logitech Rally Board 65, Heckler Express Install Table Top Stand, Heckler Express Install Rolling Stand, and Heckler Stand for Surface Hub. They are also showcasing their Confidence Stand, a downstage monitor cart that assembles without tools, and their AV Lectern will make its European debut with an array of new Console Inserts to fit multiple different manufacturers' products. Our HETMA volunteers were excited to see an AV Lectern that is easy to customize and assemble. We believe technology managers will appreciate the simplicity and flexibility of Heckler's products, designed to be both easy to use and customizable to meet the unique needs of teaching environments and meeting spaces. But don't just take our word for it! According to Neal Weber,  Heckler is exhibiting at ISE25 to connect with our global audience and showcase our innovative solutions designed to enhance teaching environments and modern meeting spaces.We value the opportunity ISE and HETMA provide to network with industry leaders, customers, and partners while staying ahead of emerging trends. For those interested in learning more about Heckler and the products featured at ISE, head over to hecklerdesign.com and follow them on X: https://x.com/hecklerdesign and LinkedIn: https://www.linkedin.com/company/heckler-design/ .

HETMA would like to thank Igloo for sponsoring us during ISE 2025!Igloo is a company at the forefront of immersive technology, specializing in creating next-level, interactive 360-degree experiences. Their cutting-edge Igloo immersive domes and projection systems transform any space into a fully immersive environment, ideal for everything from corporate presentations and training sessions to creative collaboration and virtual reality experiences. By combining high-quality visuals with intuitive, user-friendly software, Igloo helps organizations unlock new possibilities for communication, innovation, and engagement, making immersive technology accessible and impactful.  During ISE 2025, they are at Booth 4K730 and 5B100, where technology managers can see first-hand how Igloo is helping to create immersive spaces. Our HETMA volunteers are excited to see how immersive classrooms, powered by the Igloo Core Engine, are transforming education and research worldwide—enabling dynamic, engaging learning experiences across a wide range of subjects. We believe Igloo's products can have a positive impact on the faculty and student experience.But don't just take our word for it! According to Theo Penty,  " We're so excited to be supporting the EdTech community at ISE through our work with HETMA. Our immersive classroom is changing the way teachers teach and students learn, and we can't wait to show the power of the immersive space at the show this year."  For those interested in learning more about Igloo and the products featured at ISE, head over to igloovision.com and follow them on X: https://x.com/IglooVision and LinkedIn: https://www.linkedin.com/company/igloo-vision/posts/?feedView=all.

Nagoya es una ciudad importante por la que casi todo el mundo pasa entre Tokio y Kioto pero que, además, es una base de operaciones genial para hacer excursiones de día muy interesantes. En este episodio te contamos sobre ellas. Algunos ejemplos son Inuyama, el Gran Santuario de Ise, Omihachiman, Hikone y varias más, pero si quieres saberlas todas, ¡dale al play! Luego, en Japonismo mini te contamos sobre la feria de turismo Fitur, en la que estuvimos dando una charla y anunciamos que en 2025 saldrá nuestro cuarto libro. Además, ganamos en la categoría Redes Sociales de los VIII Premios de Turismo Responsable y Sostenible por esforzarnos en descongestionar y desestacionalizar el turismo a Japón. Además, ha habido unos cuantos comentarios interesantes (hubo risas con algunas cosas del episodio de Setsubun) y, para acabar, la palabra japonesa que te traemos es cómo se dice en japonés "excursión de día", que también se usa para los onsen que visitas sin ser huésped del hotel. ¡Mata ne! ¿Quieres colaborar con el programa? - Colabora en Patreon - Únete a la Comunidad Japonismo - Reserva hoteles en Japón (y en todo el mundo) - Consigue seguro de viajes (¡no sólo para Japón!) - Busca los mejores vuelos - Lleva Internet (pocket wifi o SIM) - JR Pass para viajes ilimitados en tren ---- Continúa la conversación en: - Web: https://japonismo.com - Discord: https://discord.gg/hZrSa57 - Facebook: https://facebook.com/japonismo - Twitter: https://twitter.com/japonismo - Instagram: https://instagram.com/japonismo - Pinterest: https://pinterest.com/japonismo - Newsletter semanal: http://eepurl.com/di60Xn

This week John Kruse chats with Tim Huffman who has some great tips to help you catch more crappie this year.  John Kirk previews the ISE shows in Denver and Sacramento.  Revisiting a conversation with Bill Herzog about how to catch trout out of streams this winter.  We've also got outdoors news for you from several different states. www.americaoutdoorsradio.com 

Last time we spoke about the invasion of Luzon. As Operation Mike 1 commenced, General Swift's 1st Corps prepared to assault Lingayen Gulf while General Griswold's 14th Corps rehearsed at Huon Gulf. Despite successful diversionary strikes, Japanese forces anticipated an invasion. On January 2, enemy ships were spotted heading towards Luzon, confirming fears of a large-scale operation. Kamikaze attacks intensified, damaging Allied vessels, including the USS Long, which sank after being hit. Amidst bombardments, Filipino citizens demonstrated resilience despite the destruction, reflecting their loyalty and hope during the turmoil. As dawn broke on January 9, Kinkaid's amphibious convoys approached Lingayen Gulf, initiating a fierce assault. Preceded by heavy bombardments, American forces landed on the beaches, facing minimal resistance. The 14th Corps advanced toward key locations, while the 1st Corps secured strategic positions despite enduring sniper fire. By nightfall, they established a significant beachhead. Despite sporadic Japanese counterattacks, American troops pressed forward, and reinforcements were deployed to maintain momentum. The stage was set for a crucial campaign in Luzon. This episode is the South China Sea Raid Welcome to the Pacific War Podcast Week by Week, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about world war two? Kings and Generals have an assortment of episodes on world war two and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel you can find a few videos all the way from the Opium Wars of the 1800's until the end of the Pacific War in 1945.  As we last left off, the 1st and 14th Corps had just successfully established a beachhead on Lingayen Gulf. On January 11, General Krueger further reinforced his position by landing additional reserves, aiming to effectively confront the formidable enemy forces entrenched in the eastern hills. Concurrently, Admiral Halsey's 3rd Fleet units made their entrance into the South China Sea to execute an ambitious raid known as Operation Gratitude. This operation was prompted by misleading intelligence reports suggesting that the hybrid battleship-carriers Ise and Hyuga were stationed in Cam Ranh Bay. In response, Halsey ordered Admiral Bogan's Task Group 38.2 to launch an assault on these supposed targets. This task group was primarily composed of the battleships New Jersey and Wisconsin, which were directed to bombard the bay and eliminate any Japanese vessels that had sustained damage from prior airstrikes. To enhance their operational capabilities, Halsey established Task Group 38.5, specifically designed for night operations, which included the night-capable carriers Enterprise and Independence. On January 12, aircraft from these carriers were deployed for a predawn reconnaissance mission over Cam Ranh Bay and its adjacent waters in search of enemy targets. Despite their efforts, the search yielded no results, indicating that the earlier intelligence had been inaccurate. Nevertheless, all three carrier groups proceeded with their planned strikes at 07:30, while the surface action group advanced toward Cam Ranh. Halsey's strategic gamble proved to be remarkably successful. Although the Ise and Hyuga were not present in the bay, American aviators discovered a wealth of enemy shipping, including three significant Japanese convoys. Sherman's TG 38.3 encountered the most valuable target off Qui Nhon north of Cam Ranh. This was convoy Hi-86 with nine merchants and a heavy escort. The convoy had departed Cape St Jacques on January 9 and was headed north. The escort comprised light cruiser Kashii and five kaibokan. Late on January 11, it reached Qui Nhon Bay and anchored. After leaving Qui Nhon Bay, it was discovered by TG 38.3. In two large attacks, aircraft from Essex, Ticonderoga, Langley, and San Jacinto laid waste to the convoy. None of the nine merchant ships in the convoy survived this onslaught. Cargo ships Yoshu Maru and Eiman Maru (loaded with bauxite and raw rubber), along with tanker San Luis Maru, were sunk. The other six ships were damaged and forced to beach. Otsusan Maru (a cargo ship converted to tanker), passenger-cargo ship Tatebe Maru, cargo ship Kyokuun Maru, cargo ship Yusei Maru, ore carrier Tatsubato Maru, and cargo ship Banshu Maru No. 63 all became constructive total losses. The escort for this large convoy met a similar fate. Light cruiser Kashii was hit amidships by a torpedo in the early afternoon. This was followed by two bomb hits aft that detonated her depth-charge magazine. Kashii sank stern first with 621 members of her crew; only 19 survived. CD-23 was attacked north of Qui Nhon and sunk with her entire crew of 155 officers and men. CD-51 suffered the same fate. After she blew up and sank, her depth charges detonated with fatal consequences for any survivors; 159 men were lost. From the entire convoy, only kaibokans Daito and Ukuru, and corvette CD-27 survived, albeit in a damaged state. As a result, Admiral McCain's Task Force 38 conducted an impressive total of 984 strike missions throughout the day. This relentless assault led to the sinking of the light cruiser Kashii, two minesweepers, eight kaibokans, two subchasers, five transport ships, fourteen cargo vessels, and nine oilers. Additionally, four kaibokans, one subchaser, three transports, four cargo ships, and two oilers were damaged. This operation marked the highest number of ships sunk by airstrikes in a single day during the war, showcasing the effectiveness of the American air campaign and the critical role of intelligence in naval warfare. In addition to inflicting significant damage on Japanese shipping, the aviators under Admiral Halsey achieved remarkable success by claiming the destruction of 113 enemy aircraft, both in the air and on the ground, while sustaining the loss of 23 American aircraft. The impact of these operations extended beyond aerial engagements; critical infrastructure was also targeted. Airfields, docks, and oil storage facilities located between Tourane and Saigon suffered considerable damage. Notably, the railway station in Nha Trang and a vital bridge on the route connecting Saigon to Bien Hoa were also affected, disrupting transportation and supply lines.   Meanwhile, Bogan's surface strike group was unable to locate any Japanese vessels during their operations and instead focused their firepower on bombarding Cam Ranh Bay, further demonstrating the ongoing conflict's intensity. Turning to the situation in Luzon, the 1st and 14th Corps were poised to advance their offensives. To the west, the 185th Regiment and the 40th Reconnaissance Troop initiated a push toward the recently vacated Port Sual. The 160th Regiment maintained a watchful presence at Aguilar, while patrols from the 148th Regiment ventured into towns occupied by guerrilla forces, specifically Urbiztondo and Bayambang. In the eastern sector, the 6th Division was temporarily held back to prevent the creation of a potentially hazardous gap along the front of the 1st Corps. However, the reinforced 43rd Division continued its advance against the most formidable Japanese defenses encountered on Luzon to date. Along the coastline, the 158th Regiment dispatched patrols into Damortis, discovering the town largely deserted. The 172nd Regiment attempted an attack on Hill 580, which ultimately proved unsuccessful, while the 63rd Regiment was deployed to close the widening gap between the 158th and 172nd Regiments. The primary objective of these coordinated efforts was to defeat Major-General Sato Bunzo's 58th Independent Mixed Brigade and secure control of the Damortis-Rosario road. The Damortis-Rosario road, a 2-lane, concrete-paved section of Route 3, led east from the junction of Route 3 and the coast road at Damortis, about 8 miles north of San Fabian, to the junction of Routes 3 and 11, 8 miles inland and a mile east of Rosario. Seizure of the Damortis-Rosario stretch of Route 3 would present 1st Corps with an easy means of access to Route 11, in turn providing a 2-lane asphalt-paved axis of advance toward Baguio along the deep valley of the Bued River. Equally important, if the 1st Corps could quickly gain control over the Damortis-Rosario road and the Routes 3-11 junction, the corps could largely overcome the threat of counterattack against the 6th Army's beachhead from the north and northeast. The Damortis-Rosario road ran sometimes across wooded ravines and sometimes over ridge tops for 3/4 of the way to Rosario, and then continued across open farm land and through Rosario to a junction with Route 11. The road was dominated by broken ridges and steep-sided hills to both the north and the south for the first 5 miles inland. South of the road the hills and ridges were grass-covered; to the north many of the draws and ravines contained thick scrub growth. Bare, steep heights north, northeast, and east of Rosario controlled the Routes 3-11 junction. The 58th Independent Mixed Brigade, defending the Damortis-Rosario road, had all the advantages of observation, while the relatively soft rock and dirt mixture of the hills and ridges gave the brigade ample opportunity to indulge in what was soon to appear to the 1st Corps as the Japanese Army's favorite occupation--digging caves and tunnels. Achieving this would mitigate the threat of a counterattack against the 6th Army's beachhead from the north and northeast. With the security of its left flank assured, the 14th Corps could then accelerate its advance toward General Krueger's main objective: the Central Plains-Manila Bay region. This strategic maneuvering was crucial for consolidating American forces and ensuring a successful campaign in the Philippines. At the same time, the 169th Regiment faced ongoing challenges at Hill 318 and the southern part of the Japanese-held third ridgeline, while the 103rd Regiment made unsuccessful attempts to advance toward the Hill 200 complex, which was firmly defended by the 2nd Battalion, 64th Regiment. Meanwhile, General Tominaga executed his final large-scale kamikaze attack during the Philippines Campaign, successfully damaging two destroyer escorts, one destroyer transport, and five merchant ships. The final attacks were recorded on January 13. Only two suicide aircraft were dispatched, both IJA Ki-84 Franks. One surprised the crew of escort carrier Salamaua. Unengaged by antiaircraft fire, the Frank hit amidships. One of the aircraft's bombs exploded on the hangar deck and the second passed through the ship creating a hole near the waterline. The carrier was left without power while major fires took hold. Damage control was ultimately successful, but not before 15 were killed and 88 wounded. Salamaua was out of the war until April. Also on this day, attack transport Zeilin was hit by a probable IJN aircraft conducting an impromptu suicide attack. Ultimately, the 4th Air Army was scheduled to evacuate to Formosa on January 15, marking the end of the threat from Japanese air power in the Philippines, although the Allies were not yet aware of this. Since the initial kamikaze assault on the Mindoro-bound convoys on December 13, Japanese aircraft had sunk 24 vessels and damaged 67 others. Casualties from these air attacks aboard ships were approximately 1,230 men killed and 1,800 wounded, while the Allies estimated they had destroyed around 600 Japanese aircraft during the same timeframe. Back in Lingayen Gulf on January 13, the 172nd Regiment once again advanced up the grassy, steep slopes of Hill 580, successfully securing most of the area against fierce resistance. Simultaneously, the 63rd Regiment attacked north from Hill 247 and captured Hill 363, despite lacking artillery support. Artillery support was to have been provided by the 43rd Division's 155-mm. howitzer battalion, the 192nd Field Artillery Battalion, since the 63rd Regiment's own 105-mm. battalion had been sent south with the rest of the 6th Division. Unfortunately, the 192nd Field Artillery did not learn it was to support the 63rd until after dark on January 12, and could not start moving to good close support positions until daylight on the 13th, after the 63rd had started its attack. Unlike a 105-mm. battalion, the 192nd did not normally operate in direct support roles and lacked the forward observers and communications the lighter battalions possessed. The 192nd might therefore have been expected to take some time to prepare for its direct support mission, but the battalion reported it could have provided some support--with at least one battery--by noon on the 13th had not Colonel Ralph C. Holliday, commanding the 63rd Regiment, insisted that wire be laid for artillery liaison officers and forward observers, a job that was not completed for almost 36 hours. Colonel Holliday may have been influenced in his decision by the fact that the artillery's SCR-610 radio did not work efficiently in the broken terrain of the middle ridge line where the 63rd was attacking. It was not, indeed, until the 43rd Division had supplied the 192nd Field Artillery with infantry SCR-300 sets that the battalion was able to establish satisfactory radio communications. Then, on January 14, the first radio brought up to the battalion's forward observers was promptly destroyed by Japanese artillery, which also cut wire that had already been laid. Support was again delayed, so the entire battalion was not in position and ready to give the 63rd Regiment the support it needed until midafternoon on January 15. Meanwhile the 169th Regiment completed the clearing of the southern end of the ridgeline, while the 103rd Regiment continued its unsuccessful efforts to take Hill 200. To the west, the 6th Division established a fortified line extending from Malasiqui to Manaoag. They promptly dispatched reconnaissance units to the east and south to gather intelligence on enemy movements. The 185th Regiment achieved a significant victory by successfully assaulting Port Sual, while the 160th Regiment engaged in several skirmishes with the reinforced 23rd Reconnaissance Regiment, which had retreated from Port Sual at the onset of the conflict. Meanwhile, patrols from the 148th Regiment advanced into Wawa, strategically located between Bayambang and Urbiztondo. The following day, the 185th Regiment continued its momentum by capturing the crucial road junction town of Alaminos on the Bolinao Peninsula. Some of its elements also pushed northward toward Cabalitan Bay, where they discovered that Allied Naval Forces had already landed to establish a seaplane base, enhancing their operational capabilities in the region. Looking to the east, the 103rd Regiment made gradual but consistent progress along Hill 200, while the 169th Regiment executed a costly frontal assault to clear Hill 318, suffering significant casualties in the process. The 172nd Regiment advanced north along the third ridge, successfully seizing Hill 565 despite facing scattered resistance. The 63rd Regiment continued its slow advance northward, persistently harassed by Japanese artillery and mortar fire, which impeded their progress. Additionally, the 158th Regiment initiated an offensive toward Rosario but was quickly compelled to retreat due to intense Japanese artillery and machine-gun fire. In contrast, General Yamashita, while cautious about launching a major counteroffensive, recognized the necessity of limited offensive actions to regain the initiative. He believed that such actions would effectively disrupt the enemy's advance inland. Consequently, he ordered General Nishiyama's 23rd Division to conduct a robust raiding attack against the San Fabian-Alacan sector during the night of January 16. This strategic decision aimed to exploit the element of surprise and inflict damage on the enemy forces, thereby buying time for his troops to regroup and fortify their positions. In a strategic initiative aimed at maximizing the destruction of enemy weaponry, supplies, and critical base installations, the 58th Brigade, along with the 71st and 72nd Regiments, was instructed to assemble specialized "suicide" raiding units. These units comprised carefully selected soldiers, heavily armed with automatic firearms and supported by demolition teams trained for explosive operations. In addition, a fourth unit was to be formed from the Shigemi Detachment of the 2nd Armored Division, which had recently positioned itself on the southern flank of the 23rd Division. This unit would consist of a mobile infantry company and a medium tank company. The operational plan called for these units to breach the enemy's beachhead perimeter simultaneously at various locations on January 17. Their objective was to swiftly execute their missions and then withdraw to safety. As preparations for this limited counteroffensive unfolded, the American forces continued their own offensive operations, which had commenced on January 15. In this context, the 158th Regiment launched an eastward assault, successfully advancing approximately 1,000 yards. Meanwhile, the 63rd Regiment cautiously pushed forward over a mile and a half northward from Hill 363. The 172nd Regiment made a rapid advance to the Cataguintingan road junction, effectively establishing a battalion at the edge of Route 3, about a mile and a half west of Rosario. In contrast, the 169th Regiment encountered challenges during a two-pronged attack on Hill 355, leading General Wing to order the regiment to bypass the hill to the south and reposition overland to Route 3 at barrio Palacpalac. Conversely, the 103rd Regiment achieved significant success in their assault on the Hill 200 complex. Further to the west, patrols from the 185th Regiment advanced westward, successfully reaching Dasol Bay. Additionally, a battalion from the 129th Regiment crossed the Agno River at Wawa and continued south along a dusty gravel road toward Camiling. Other elements of the 160th Regiment also moved down from Aguilar to Camiling, consolidating their position in the area. After completing refueling operations over the previous days, Task Force 38 resumed its northern advance to launch an assault on Formosa on January 15. Despite Admiral McCain's recommendation to cancel the strike due to inclement weather conditions, Admiral Halsey opted to proceed with the operation. As a result, a series of airstrikes were executed against Formosa and the Pescadores Islands throughout the day. The 16 fighter sweeps conducted during this operation managed to destroy only 16 Japanese aircraft in the air and an additional 18 on the ground. However, the bombing missions targeting enemy shipping proved more effective, leading to the sinking of the destroyers Hatakaze and Tsuga, along with one transport vessel and two merchant ships, albeit at the cost of losing 12 American aircraft. Following these strikes, Task Force 38 redirected its course toward Hong Kong, which came under attack on January 16. Unfortunately, the American forces encountered severe weather conditions and faced intense anti-aircraft fire. This resulted in a limited success, with the Americans sinking just one transport ship, five oilers, one cargo vessel, and one guardboat. Additionally, they inflicted damage on the destroyer Hasu, three destroyer escorts, one corvette, one transport, and one oiler. The strikes also caused significant destruction to key infrastructure, including Kai Tak Airport, the Kowloon and Taikoo docks, the Aberdeen dockyard, the Kowloon-Canton railway, and the Macau Naval Aviation Center. In a broader campaign, the Americans executed secondary strikes against Canton and Hainan Island, as well as targeting several airfields along the Chinese coast, particularly between the Leizhou Peninsula and Swatow. However, this ambitious operation came at a steep cost, with Task Force 38 suffering a total loss of 49 aircraft—27 due to operational issues and 22 as a result of enemy action. With the South China Sea Raid concluded, Admiral Halsey directed his fleet toward the Luzon Strait, adhering to Admiral Nimitz's request. Ultimately, Halsey's aggressive campaign resulted in the destruction of approximately 300,000 tons of Japanese shipping and an estimated 615 Japanese aircraft, all at the expense of 201 American planes. Returning to the Lingayen Gulf, Wing's offensive operations persisted on January 16. The 63rd, 158th, and 172nd Regiments continued their assaults toward the town of Rosario. However, they encountered fierce resistance from the determined Japanese defenders, which significantly hampered their progress. In contrast, the 169th Regiment achieved a notable advancement by reaching Palacpalac, while the 103rd Regiment successfully captured the strategically important Hill 200 complex. From their newly secured positions, elements of the 103rd Regiment pursued the retreating Japanese forces toward Pozorrubio. Meanwhile, two reinforced companies advanced toward Potpot, and both towns ultimately fell into American hands on January 17. In a broader strategic context, General Krueger directed General Griswold to dispatch additional troops south of the Agno River in preparation for a decisive push toward Manila. By January 17, the 14th Corps had established outposts at key locations including Moncada, Nampicuan, Anao, and Paniqui, solidifying their control over the area. Simultaneously, Japanese General Nishiyama was preparing to initiate a local counteroffensive by nightfall on January 16. However, the 72nd Regiment's raiding unit was unable to participate due to enemy penetrations disrupting their plans. On the northern front, Sato's raiding unit conducted a minor raid against an artillery position held by the 158th Regiment, but this attack proved largely inconsequential. In contrast, the raiding unit from the 71st Regiment executed a more impactful maneuver by advancing down the Bued River valley. They successfully infiltrated the rear installations of the 172nd Regiment, where they ignited a gasoline dump, damaging several trucks in the process. This raid resulted in the deaths of two American soldiers and injuries to eight others. At Palacpalac, confusion reigned as the retreating 2nd Battalion of the 64th Regiment inadvertently engaged with the perimeter of the 1st Battalion of the 169th Regiment. This chaotic encounter cost the Japanese approximately 100 men before they retreated in disarray, further illustrating the tumultuous nature of the battlefield. In a dramatic turn of events, the tank raiding unit launched a surprise attack on the newly established outpost at Potpot. Initially, the first two tanks managed to breach the perimeter, unleashing a barrage of machine-gun fire in all directions as they sped away down the road toward Manaoag. However, the remaining tanks, along with their infantry support, encountered fierce resistance from determined defenders, leading to a sharp and intense fire fight that lasted two hours. Despite their initial success, the attackers were ultimately repelled. As dawn broke, the two tanks that had previously penetrated the defenses returned down the Manaoag road, but this time they met their demise, successfully destroyed by the defenders who had regrouped and fortified their positions. Since the onset of the invasion, the 1st Corps had suffered significant casualties, with approximately 220 men killed and 660 wounded. In stark contrast, Griswold's forces experienced far lighter losses, with only 30 killed and 90 wounded. With the enemy's counterattack thwarted, the 43rd Division managed to secure positions that effectively reduced the likelihood of another large-scale surprise offensive from the Japanese forces. However, to completely eliminate the remaining threats, Commander Wing recognized the necessity of securing control over the Rosario junction and establishing a solid hold on Route 3 to the south of this critical point. The challenge was considerable, as Japanese artillery, mortars, and machine guns positioned on the surrounding high ground commanded all approaches to Rosario. Consequently, Wing had no choice but to restrict the 172nd Regiment to a defensive holding action on its left flank while directing its right flank to seize the high ground immediately to the north and northwest of Rosario. In addition, the 63rd and 158th Regiments were tasked with neutralizing the enemy stronghold along the Rosario-Damortis road. To expedite the capture of the road junction, Wing also planned for the 103rd and 169th Regiments to launch an offensive drive north along Route 3. This coordinated effort aimed to strengthen their strategic position and diminish the Japanese threat in the region, ultimately paving the way for a more secure and stable front. In response to the evolving battlefield situation, General Krueger ultimately ordered General Mullins' 25th Division to secure the right flank previously held by Wing's forces. This strategic move prompted the 27th and 161st Regiments to begin the process of relieving the 103rd and 169th Regiments. By doing so, the 6th Division would be able to resume its advance, now directed towards Urdaneta and the Cabaruan Hills, critical areas for the ongoing campaign. To the west, Krueger aimed to maintain the 14th Corps along the Agno River line until General Swift's 1st Corps could effectively neutralize the enemy resistance stretching from Damortis to Urdaneta. This would enable Swift's forces to maneuver southward alongside Griswold's corps. However, General MacArthur was eager to initiate a southern advance toward Manila as soon as possible. Consequently, he instructed the 14th Corps to reposition its main forces back to their previous outpost line south of the Agno by January 20. Following this, the corps was to launch an offensive towards Tarlac and Victoria. Once they established a presence along the Tarlac-Victoria line, the corps would prepare to advance toward Clark Field, a vital objective necessary for the successful neutralization of Japanese strongholds at Iwo Jima and Okinawa. To bolster this offensive, MacArthur also planned to deploy the 11th Corps on the western coast of Luzon, just north of the Bataan Peninsula. This amphibious operation aimed to disrupt Japanese defensive strategies in the Clark Field area, thereby enhancing the overall effectiveness of the Allied campaign. In contrast, in reaction to the loss of the Hill 200 complex, Japanese General Yamashita ordered the 2nd Tank Division to advance immediately into the Tayug sector. There, Lieutenant-General Iwanaka Yoshiharu would take command of the 10th Division forces already stationed in the region. The armored units were tasked with positioning themselves along the trail north of San Nicolas and on both sides of the Ambayabang River, with the objective of containing any potential enemy advances to the east. Additionally, the Shigemi Detachment received orders to move its main forces from San Manuel to Binalonan, where they were to defend the town resolutely, prepared to hold their ground against any assault. In addition, General Okamoto was tasked with positioning his main forces to secure the immediate approaches to San Jose. Meanwhile, General Tsuda's 105th Division was instructed to advance northward through Cabanatuan as quickly as possible to establish defensive positions behind the 10th Division, specifically at Minuli and north of Carranglan. However, not all of these strategic plans could be effectively executed. By January 17, Yamashita discovered that the Villa Verde Trail was impassable for tanks and trucks, rendering it unusable for the planned armored movements. Furthermore, the terrain in the Tayug-San Nicolas area proved to be unsuitable for armored operations, complicating the situation further. On January 17 the 14th Area Army commander belatedly learned that the 10th Division had never concentrated at San Jose and that it had made no real effort to dispose itself along the entire Tayug-Umingan-Lupao-San Jose defense line for which it was responsible. General Okamoto, the division commander, had decided that he did not have sufficient strength to hold the relatively open ground assigned to him. Most of his 39th Regiment was with the Kembu Group; the bulk of the 10th Regiment, greatly understrength, was attached to the 103rd Division for the defense of northern Luzon; and, at least as late as of January 15, he had received no word as to when he might expect the attached Tsuda Detachment to arrive in the San Jose area from the east coast. He had therefore withdrawn most of his troops up Route 5 from San Jose and had started disposing them along the line Yamashita had intended the 105th Division to hold; leaving behind only a reinforced infantry company and two artillery battalions to secure the all-important railhead. Okamoto had directed the 10th Reconnaissance Regiment to remain in the San Nicolas area, and he stationed three or four rifle companies of his 63rd Regiment along the Tayug-Lupao line and in rising ground to the southwest. Confronted with these unexpected developments, Yamashita concluded that he had no choice but to accept the redeployment of the 10th Division as an established fact. Consequently, he ordered the 2nd Tank Division, which had already begun its movement toward Tayug, to concentrate its main forces southeast of Tayug to safeguard the immediate approaches to San Jose. Additionally, the 6th Tank Regiment was assigned to position itself in Muñoz to cover the southwestern approach to the area. To further bolster defenses, Tsuda was instructed to deploy two of his five advance battalions to San Jose. However, as these tactical adjustments were being made, it became necessary to shift focus away from Luzon and turn attention toward Leyte, where the final operations on the island were unfolding. It is important to note that the majority of General Suzuki's forces had successfully retreated to the Villaba-Mount Canguipot region, although some strong elements remained isolated further to the east. With General Eichelberger's 8th Army assuming control of the island, American forces commenced the final phase of operations to secure Leyte, methodically working to eliminate any remaining pockets of resistance. From January 1 to February 15, the 11th Airborne Division conducted patrols in the Burauen area, where they engaged and successfully eliminated a well-entrenched enemy force positioned on the southern slopes of Mount Majunag. Meanwhile, the 96th Division carried out extensive patrols in the eastern mountainous regions before taking over from the 11th Airborne Division. In the southern part of the island, the 7th Division launched numerous patrols and deployed a reinforced battalion that effectively neutralized all enemy forces in the Camotes Islands. Additionally, the 77th Division focused on clearing various pockets of enemy resistance located in northwestern Leyte. By late January, the Americal Division arrived to assist in the cleanup operations in Samar and Leyte, a mission that was successfully completed by February 24, with support from the 1st Filipino Regiment. However, during this time, Japanese General Suzuki was formulating his strategy for Operation Chi-Go. This operation involved the amphibious movement of several military units to different islands within the Visayas using large motorized landing barges. Suzuki's initial plan entailed deploying the majority of the 1st Division to establish a garrison on Cebu Island, while the headquarters of the 35th Army was to relocate to Davao. This strategic move would enable him to take direct command of military operations on Mindanao. Following this, he intended to dispatch the 41st and 77th Regiments to Mindanao, assign the 26th Division to the Bacolod area on Negros Island, and send the 5th Regiment along with units from the 102nd Division to Cebu. Furthermore, the 16th Division and the 68th Brigade, commanded by General Makino, were to remain in Leyte to engage in guerrilla warfare tactics.  The 102nd Division presented certain difficulties. There had been instances of 40 to 50 deserters fleeing to Cebu or Negros on boats they had built for themselves. Deserters that were apprehended were court-martialed. General Suzuki for some time had been out of touch with General Fukei, the commanding general of the 102nd Division, which was in the Mt. Pina area. By chance, one of Suzuki's officers learned that Fukei was planning to evacuate to Cebu. Suzuki was incensed since he and his staff felt that Fukei "was violating the military code in taking these steps without consent." He therefore ordered Fukei to remain at Leyte. Fukei did not answer but his chief of staff sent the following reply: "We appreciate the efforts of Army but at the present time we are very busy preparing for retreat. The division commander and chief of staff are unable to report to Army Headquarters." Suzuki was "entirely displeased" with the reaction of Fukei and sent his chief of staff, General Tomochika, to investigate the situation. When Tomochika arrived he found that Fukei, with his chief of staff and some headquarters personnel, had already left for Cebu. The sequel to these events was that Suzuki relieved Fukei of his command and ordered him to remain on Cebu until he received further orders. Upon the arrival of Suzuki in Cebu in the spring of 1945, Fukei was sentenced to confinement for thirty days. Suzuki asked IGHQ in Tokyo for authority to court-martial Fukei but no reply was forthcoming. In the end, Fukei was released and later returned to command of the 102nd Division. In the midst of ongoing military operations, Suzuki implemented measures to ensure that the forces stationed on Leyte could sustain themselves. He instructed his troops to make the most of local resources by utilizing available food and materials. This included directives to cultivate sweet potatoes and Indian corn, with the hope of sourcing all necessary provisions from the surrounding areas outside their operational base. However, the Japanese forces faced significant challenges due to relentless American air raids and mop-up operations, which severely hindered their ability to procure supplies. The hostile environment made it difficult for them to plant and harvest the crops they had intended to grow. Despite these obstacles, the Japanese managed to capitalize on the conclusion of the harvest season. They were able to secure substantial amounts of food that had been stored by local Filipinos, including a considerable quantity of coconuts and sweet potatoes. By early January, the 1st Division began its gradual movement toward Cebu, successfully transporting around 800 men to the island by mid-January. Unfortunately, the situation worsened as enemy PT boats established a stringent sea blockade, rendering maritime transportation impractical until mid-March. This blockade left approximately 2,000 men from the 1st Division, along with other units of the 35th Army, stranded on Leyte. Simultaneously, the Imahori Detachment, alongside the Mitsui Shipping Unit and the 77th Regiment, advanced to the southern Matag-ob area and subsequently moved toward Villaba, reaching their destination in early February. The majority of the 26th Division also made progress, arriving in the region north of Ormoc in mid-January before commencing a northwestward movement. By February, they successfully established contact with the rest of the 35th Army. Meanwhile, the remnants of the 16th Division could only reach the Valencia area in February, where they would remain until the end of the month. For the foreseeable future, the Japanese units left behind on Leyte faced the daunting task of defending against the advancing Americal Division and the 1st Filipino Regiment, which were steadily gaining ground.  I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. Admiral Halsey launched Operation Gratitude, targeting Japanese shipping. Despite misleading intel, they decimated enemy convoys, showcasing the effectiveness of airstrikes and securing strategic advances in Luzon. American forces advanced through Luzon while Task Force 38 struck Formosa and Hong Kong. Despite fierce Japanese resistance and challenging weather, the Allies steadily gained ground, though both sides suffered significant losses in the campaign.

Mike Blackman, Executive Director of Integrated Systems Europe, returns to the show for an annual ISE preview with Joe Way. They discuss the exciting developments for this year's show, including HETMA having a booth on the show floor! What does it mean to have a show that caters programming for end user groups like HETMA? How do you get the most from such a large show? And how do you take advantage of all the greatness that Barcelona offers attendees. Take a listen and follow #ISE2025 and #ISEConnectionRestored! Get a free show floor pass with code: ISE2025HETMAFollow HETMA's ISE coverage at: https;//www.higheredav.com/ISE2025Connect with Mike Blackman:X (Formerly Twitter): https://x.com/ISE_MikeLinkedIn: https://www.linkedin.com/in/michaellblackman/Connect with Joe Way:X (Formerly Twitter): https://www.x.com/josiahwayLinkedIn: https://www.linkedin.com/in/josiahway

Emily Swaney is the Senior Director of the Lean Promotion Office at OhioHealth, a 16-hospital healthcare system based out of Columbus, Ohio. She has a degree in Operations Management and Marketing complimented by 14 years of experience in lean facilitation. Emily's passion is creating a culture of problem solvers, and she has partnered with the Shingo Institute, ISE, and Catalysis in publishing articles, webinars, and podcasts on this topic. Emily is a coach for the Ohio State University's Masters of Business in Operational Excellence program and is also the owner of Advance Lean Consulting LLC, which focuses on partnering with organizations early in their process improvement journey through custom development and support of Lean roadmaps.Link to claim CME credit: https://www.surveymonkey.com/r/3DXCFW3CME credit is available for up to 3 years after the stated release dateContact CEOD@bmhcc.org if you have any questions about claiming credit.

HETMA is heading to ISE 2025 as the first higher ed end user community with a booth directly on the show floor! Follow all our coverage at https://www.higheredav.com/ISE2025. And don't miss the ISE Higher Ed Happy Hour from 2-4pm at our booth: CS220, right on the main walkway!In this episode, Joe Way talks with Erin Maher-Moran, Britt Yenser, Dustin Myers, and Justin Dawson about what to expect from this year's show and why it's a must-attend event for all who serve the higher ed vertical.

From the Ship of Theseus to the Grand Shrine of Ise, from the Tin Woodman to our own constantly renewing bodies, humans have long wrestled with a profound question: When something is replaced piece by piece, is it still the same thing? Get in touch: podcast@gretchenrubin.com Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app.  Find the transcript for this episode on the episode details page in the Apple Podcasts app.  To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices