The HERO Project

What's the secret to sustained fulfillment and continued success? If you're only chasing the external signs of success - money, fame, etc. - you are aiming for one defining point. Once you reach that superficial milestone you'll realize that something is still missing, you feel empty and you'll immediately be looking for what's next. The secret is to stop chasing validation and instead have conviction in your values and do something impactful for yourself, your family and your community. 

It's very common for small business owners to abruptly react to problems they face by changing up their tactics, firing their staff, and making chaotic decisions. They may see some improvement when doing so, but they ultimately find themselves in the exact same spot. So, how do you change it? You implement a framework so you can think through problems and implement solutions in a very systematic way. 

When we put ourselves in situations to be challenged or situations that require us to change our perspectives, the result is always growth. This shift in our knowledge and our way of thinking makes us operate at a higher level and in turn, we require those around us to operate at a higher standard.  Challenge your perspective. Raise your standards. 

In order to produce something outstanding and leave your mark on the world, you have to communicate your vision and have to cultivate a culture that is centered on pursuing that vision.

Most people think marketing is something outside their business, something that someone else specializes in, and something that would take magic to master.  The truth is that marketing is simple - it's your ability to take people from your marketplace who have a problem and get them a result. That's it! In this episode, Rory talks about how you can simplify and systemize your marketing strategy.

There are two types of small business owners - those who overthink and those who don't think long enough.  No matter which you are, it is going to be a breaking point in your business.  The solution?  OODA Loops - Observe, Orient, Decide, Act - which are very systematic and predictable frameworks by which you and your team can make decisions. 

Many of our society's greatest leaders and entrepreneurs are successful because of their insecurities.  It's insecurity that leads motivated people to out-prepare, out-think, and obsess over getting better. How are your insecurities driving you to grow in business and in life?

As you and your business continue to grow, that means so does the noise and the chaos. It then becomes your duty as the leader to bring order to that chaos, help your team prioritize and develop the systems needed within your business to reliably predict outcomes. Join Rory as he dives into exactly how to bring order to the chaos we face at every stage of business.

Your outcomes are dictated by two things - your vision for yourself and your habits. With strategic changes to your routine and intentional focus on your habits, you can make a quantum leap in your business and your life in 2022. The difference this year is that it is you who MUST hold yourself accountable.

If you truly dedicated yourself to fulfilling your life's purpose, who would you become? Fulfilling your calling and pushing yourself to follow your life's journey is never easy. It's not meant to be.  If you are willing to fail and fight and grind, you will be able to overcome the obstacles keeping you from becoming the best version of yourself, the person your family and community needs, and the person you're meant to be. 

As a society, we've forgotten what we stand for and what we're aimed at. This has led to a society that is tearing itself apart. When we don't have a clear picture of what we want and a personal mission that drives us, we give up power to others and fail to fulfill our duty to our families, communities and society as a whole.  If you're a true entrepreneur or true leader, you have a vision for what you want your life to be and this purpose is your gift to others. 

The one thing that truly sets great salespeople apart from mediocre, or even good salespeople, is frame control. When you own the frame and shape how your prospect experiences the sales conversation, you can control the outcome. Visit https://www.brandlabtrainingcenter.com/courses/double-your-sales to access my free Double Your Sales Masterclass and learn more about how you can build the frame and own every sales conversation you have. And listen to The H.E.R.O. Project on any of your favorite podcast streaming apps. 

We now live in an era where people have lower self-confidence than ever and they have stopped trusting themselves to make difficult decisions. This has made selling your product or service that truly helps people, so much harder. Learn how you can take on the leader's mindset and approach people with true empathy to help them overcome objections, get in agreement, and help people reach their desired outcome. Visit https://www.brandlabtrainingcenter.com/courses/double-your-sales to access my free Double Your Sales Masterclass. You can find The H.E.R.O. Project on your favorite podcast streaming apps.

Are you upset at the election results? Good! Our country is in a neck and neck race to announce our next president. But, through this what we'll really find is that no one man will make the difference. Your life, your progress, your outcomes will only be affected by one person...YOU!

Throughout history, the Oracle is traditionally seen as the wise man, the prophet or the storyteller. But in 2020, the Oracle is the person who has a vivid vision of who they want to become and what they want the world around them to become. As leaders, it is our job to embody this and lay the path forward where nobody else sees it. 

When things get uncomfortable, when you're fearful, do you lean into it or do you turn and run the other way?   The next time you find yourself struggling or afraid, I challenge you go all in.   This mindset shift has me fired up this week and I wanted to share with you Rory's Rants, a new, shorter series to accompany my podcast. 

The world's greatest entrepreneurs and leaders have an obsessive passion for what they do and for finding success. In this episode, I talk about how true leaders view their relationship with their clients and the work they do. 

The ability to create real change in our own lives and the lives of those around us, lies within each of us. It is how we embody grace, pursue our visions, and define our values that determines our ability to gain trust and lead others in times of chaos and uncertainty.

This is a podcast for leaders, entrepreneurs and those who are always striving for something greater in life. In this episode, Rory talks about what makes The HERO Project different from other podcasts and dives into the behaviors of the Hunter, the first of four archetypes that dictate our human behavior.