Podcasts about Frame

Mitch Bach talks with Jenn Barbee, co-founder of Destination Innovate, about the real inner workings of DMOs, those three letters that every tour operator has an opinion about but few actually understand. Jenn has spent 30 years inside destination marketing, from a shoestring US Department of Commerce team trying to promote America on a $50,000 budget to her current work closing the gap between DMOs and the small businesses they are supposed to serve. The conversation covers how DMOs get funded, why they sit on valuable visitor data, and what tour operators can actually do to get beyond the dead-end website listing.It goes further than the typical "how to work with your tourism board" advice. Jenn and Mitch get into the identity crisis hitting tour operators and DMOs at the same time: both are losing ground to OTA platforms, both need direct guest relationships, and neither is building enough local partnerships to fight back. They talk short-term rental hosts as untapped referral channels, guerrilla marketing tactics that cost almost nothing, and the hard truth about inbound tourism to the US heading into World Cup and the 250th anniversary.Key TakeawaysYour DMO has expensive visitor data that could sharpen your product, pricing, and ads, but they will not hand it over unless you ask. 06:14 – 07:19 DMOs invest in data about visitor appetite, competing markets, and traveler clusters by neighborhood and interest type. That information rarely trickles down to small tour businesses because DMOs feel pressure to contextualize it or fear judgment on their numbers. Frame your ask around strengthening the destination's tourism product, not just helping your business, and you stand a real chance of getting access to insights you could never afford on your own.The single best first move with your DMO is to find the community manager and introduce yourself with specific visitor language, not a sales pitch. 11:48 – 12:58 Audit your tour product against what the destination website is promoting in terms of itineraries or themes, then reach out where you see a match or a gap. Lead with collaboration. Once you have that baseline, you can inch toward higher-value asks like data sharing or co-promotion, but only after you have earned the relationship through showing up and being useful.Survey your customers about whether they booked the experience before the hotel, then bring that data to the DMO. 56:29 – 56:39 If you can show a DMO that your tour attracted bed nights, you are speaking their only real language: occupancy and bed tax justification. Most tour operators never collect this data, and most DMOs have never seen it from a small business. It positions you as a strategic asset rather than another name on a listings page.DMOs are shifting from marketing organizations to stewardship organizations, and that tension is something you can use. 08:50 – 09:59 Many DMOs now describe themselves as "destination management" or "stewardship" organizations, moving toward what is right for their communities. Their boards and bed tax collectors still want heads-in-beds KPIs. If your tour disperses visitors into underserved neighborhoods, supports local businesses, or tells a more honest destination story, you become the kind of partner that helps a DMO justify its new direction to the people holding the purse strings.Getting listed on the DMO website is a win. Stop underestimating it. 13:10 – 13:45 Many operators treat a listing as table stakes, but some DMOs do not even offer that without a paid membership. If you are listed, follow up by tagging the DMO constantly on social media and feeding them content they can reshare within their brand guidelines. The social media managers have more flexibility than the executive staff and will amplify content that feels fresh or on-brand.If your local DMO is stuck promoting only the marquee attractions, skip them and go to the state level. 17:38 – 18:32 A DMO locked into bread-and-butter promotion is usually in protection mode, worried about occupancy numbers. State tourism offices have embraced experience-driven programming and are more open to working with operators who tell a broader story. For most small tour businesses, the state governor's conference on tourism is where accessible DMO relationships start.Short-term rental hosts are closer to the guest than any DMO, and tour operators should be building direct relationships with them now. 24:31 – 26:00 Short-term rentals nationally overtook hotels in occupancy as of September 2025. Those hosts talk directly to guests about what to do in town. A recommendation from a local Airbnb host is warmer than any OTA listing and costs zero commission. Finding them is manual (social media DMs, local searches), but the payoff is a direct referral channel with no middleman.Stop chasing first-time visitors. Loyal, repeat visitors spend more, stay longer, and sustain the businesses that matter. 32:49 – 33:32 DMOs and operators both fixate on acquiring new customers while ignoring the people who already love the destination. Repeat visitors become patrons of smaller, niche experiences and local businesses. For multi-day operators especially, a returning guest who books a deeper or different tour is more profitable than constantly feeding the top of the funnel.Identity beats branding. Know who you are and say no to the rest. 38:44 – 41:27 Jenn draws a hard line between brand (what you market) and identity (who you actually are and who you serve). When you lead with identity, you market less because the right people find you. That means turning down some customers and product ideas, which is terrifying for newer operators, but it prevents the bland, generic positioning that makes you invisible on platforms like Viator and GetYourGuide.The "book direct" movement matters for tour operators just as much as it does for short-term rentals and hotels. 42:58 – 44:28 Hotels lost roughly 80% of their distribution to OTAs. Tours and activities sit around 40% OTA-controlled, which means there is still time to build direct channels. DMOs missed the OTA boat the first time and are caught in a relevancy crisis. That creates a shared interest: both of you need to reclaim the guest relationship before the platforms own it entirely.Guerrilla, person-to-person marketing is the only thing worth betting on in this environment. 34:16 – 35:03 Replace coffee sleeves at a local shop for a week with a message like "next time mama's in town, try this." That costs almost nothing and puts your name in front of a local audience in a real, physical moment. Operators burning money on flashy ad campaigns and agencies are losing to the ones doing the manual work of building one relationship at a time.Bring tour operators, short-term rental hosts, and local businesses into the same room. The collaboration that comes out of it is worth more than any campaign. 30:35 – 32:17 A 12-person Tourpreneur meetup in Dallas turned competitors into collaborators planning joint tours before they left the room. Those rooms should include short-term rental hosts, restaurants, coffee shops. Nobody is organizing these cross-sector local gatherings yet. That is the opportunity.Rethink the "travel presentation at the library" model. Gather local people around something that is not your tour. 53:23 – 54:46 Jenn pitches a revival of the house-party model for travel: 10 to 15 people, food, conversation, then introduce the experience. For multi-day operators, this replaces the stale slide deck. Book clubs are surging. House gatherings are surging. The sale happens because you built trust in a personal setting, not because you ran a Facebook ad.Quirky, unpolished video cuts through. But virality does not equal business success. 36:32 – 37:38 Behind-the-scenes, day-in-the-life content is what is actually getting traction on social right now. The less templated and less AI-generated it feels, the better it performs. Use that attention as a hook, then shift to collaborative content and real relationship-building that converts. A weird 30-second clip of your tour prep is worth more than a polished banner ad.The inbound tourism situation in the US is worse than most operators realize, and pretending otherwise is a losing strategy. 48:28 – 50:43 Canadian airlines are pulling US routes for summer 2026. Sixteen countries now have travel advisories against

Join us as we explore the latest in VR and XR technology, including Apple Vision Pro, Steam Frame, Pico Project Swan, and industry trends. Discover insights from experts on hardware innovations, software updates, and the future of immersive experiences.VR, XR, Apple Vision Pro, Steam Frame, Pico Project Swan, VR hardware, VR software, industry trends, immersive technologyKey topics:Apple Vision Pro immersive fidelitySteam Frame wireless PC VR and foveated streamingPico Project Swan and Pico OS 6VR industry trends and hardware developmentsSoftware updates and platform improvementsFoveated streamingSplit computing in VROS and hardware integrationChapters:00:00 The Evolution of VR Experiences00:10 Exploring the Apple Vision Pro02:50 Steam Frame: Anticipation and Expectations05:26 Foveated Streaming and Its Impact08:02 The Future of VR Headsets10:49 Pico Project Swan: A New Contender13:18 Meta's Next Steps in VR23:14 Pico's New OS and Hardware Innovations25:16 Dual Chip Design and Performance Enhancements27:27 Pico's Global Strategy and Market Positioning29:59 The State of VR Gaming and Industry Challenges34:19 Comparing Apple Vision Pro and Quest 3 Experiences37:33 Meta's Future in VR and Gaming46:42 nDreams downsizes and the Impact of the Metaverse Boom

Welcome to Channel Nine. This week Paul Rodriguez sits in with us to talk about the NB Numeric's "Running Numbers" US Tour 2025 video, Rick Kosick breaks down his iconic photo of Daewon Song for the cover of Big Brother magazine in our new segment "Frame By Frame", The Retail Report featuring 808 Skateshop in Hawaii and much more! Become a Channel Member & Receive Perks: https://www.youtube.com/TheNineClub/join Nine Club Merch: https://thenineclub.com Sponsored By: AG1: Get a FREE Welcome Kit worth $76 when you subscribe, including 5 AG1Travel Packs, a shaker, canister, scoop & bottle of AG Vitamin D3+K2. https://drinkag1.com/nineclub LMNT: Grab a free Sample Pack with 8 flavors when you buy any drink mix or Sparkling. https://drinklmnt.com/nineclub Woodward: Purchase camp with code NINECLUB and receive a $150 discount off of summer camp. https://www.woodwardpa.com Monster Energy: Monster Energy's got the punch you need to stay focused and fired up. https://www.monsterenergy.com Yeti: Built for the wild, Yeti keeps you ready for any adventure. https://www.yeti.com Richardson: Custom headwear for teams, brands, and businesses crafted with quality in every stitch. https://richardsonsports.com Etnies: Get 20% off your purchase using our code NINECLUB or use our custom link. https://etnies.com/NINECLUB éS Footwear: Get 20% off your purchase using our code NINECLUB or use our custom link. https://esskateboarding.com/NINECLUB Emerica: Get 20% off your purchase using our code NINECLUB or use our custom link. https://emerica.com/NINECLUB Find The Nine Club: Website: https://thenineclub.com Instagram: https://www.instagram.com/thenineclub X: https://www.twitter.com/thenineclub Facebook: https://www.facebook.com/thenineclub Discord: https://discord.gg/thenineclub Twitch: https://www.twitch.tv/nineclub Nine Club Clips: https://www.youtube.com/nineclubclips More Nine Club: https://www.youtube.com/morenineclub I'm Glad I'm Not Me: https://www.youtube.com/chrisroberts Chris Roberts: https://linktr.ee/Chrisroberts Links We Talked About: NB Numeric's "Running Numbers" US Tour 2025: https://www.youtube.com/watch?v=z-DUIGBsjkw Rick Kosick Instagram: https://www.instagram.com/rickkosick Rick Kosick Website: https://www.rickkosickfilms.com Rick Kosick YouTube: https://www.youtube.com/RickKosickFilms 808 Skateshop Website: https://www.808skate.com 808 Skateshop Instagram: https://instagram.com/808skate Timestamps (00:00:00) Channel Nine (00:00:10) P-Rod is in the building (00:07:00) Paul talks PSL (00:13:50) Frame by Frame featuring Rick Kosick (00:32:00) New Balance Running Numbers Tour video (00:48:00) The Retail Report featuring 808 Skate in Hawaii (01:17:00) More PSL talk, evolution (01:31:00) Signing off and Thank You! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends. For more on A-Frame Brands and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The current Kavenz VHP bikes come with a sticker that says “Made from aluminum: we give a shit,” a nod to the recyclability and (purportedly) lower environmental impact of aluminum compared to carbon fiber.But Kavenz is also openly developing the next-generation VHP platform — and it's using carbon tubes bonded to aluminum lugs. So, why change materials, especially when aluminum is such a big part of the brand's image and ethos? Why document the whole process for the public, rather than developing a new bike in secret, as most brands do? Is the environmental impact of aluminum even really lower? We sat down with Kavenz founder Giacomo Großehagenbrock to discuss all that and much more.RELATED LINKS:Blister Mountain Bike Buyer's GuideBLISTER+ Get Yourself CoveredTOPICS & TIMES:Founding Kavenz & Documenting Frame Design (2:41)Why Update the VHP? (8:07)Material Options & Refining the VHP X (12:49)Filament Winding & Carbon Tubes (15:50)Environmental Impact of Carbon Fiber (18:51)Bonding a Frame (22:22)Sample Testing & Next Steps (28:32)Availability & Pricing (38:28)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

The 24/7 lies of the MAGA cult are not an American novelty, nor a partisan curiosity. It is a structural feature of any fascist brain drain. Projection is not a bug of the system; it is the system.If you examine the anatomy of fascism, whether in Benito Mussolini's Italy or Adolf Hitler's Germany, you will find the same ritual choreography:Accuse the enemy of precisely what you intend to do.Declare yourself the sole guardian of the nation.Frame any resistance as treason.Insist that extraordinary powers are required to combat the very threat you have invented.These insight sub-episodes are mirrored on our primary YouTube channel which can be found at https://www.youtube.com/@NilesHeckman/videos

Send a textThis week its Hunting Tourism and the benefits of hunting in the rural economy . We share a hunt in the wicklow mountains with Norman Mulvany from Irish Safaris , we chat with Danielle from Brewstop cafe and the impact of hunting tourism to her business and Rob and Anto debate it all in the jeep on the way back !!!!Support the showCheck us out on instagram, Facebook and YouTube for more great content and if you wish to subscribe please see our link below

En La Diez Capital Radio, el periodista Miguel Ángel González Suárez entrevista a Konstantin Hinner, CEO de Proyectos Insulares. El Steel Frame es un sistema de construcción moderno que utiliza perfiles de acero galvanizado para crear la estructura principal de una vivienda o edificio, la cual posteriormente se reviste con materiales como yeso, OSB o fibrocemento. Es un método ampliamente utilizado en países como Estados Unidos, Canadá y Australia, y que en los últimos años ha crecido también en América Latina. Entre sus principales ventajas destacan la rapidez de construcción, ya que puede reducir los tiempos de obra hasta en un 70 %, así como un mayor aislamiento térmico y acústico, lo que mejora el confort dentro de la vivienda. Además, permite una mayor precisión en la obra, genera menos desperdicio de materiales, consume menos agua y utiliza acero reciclable, lo que lo convierte en un sistema más sostenible. También ofrece gran resistencia y durabilidad, comportándose muy bien frente a movimientos sísmicos gracias a su ligereza y flexibilidad. A pesar de algunos mitos, es una estructura segura que cumple con las normativas y permite instalar muebles pesados si se anclan correctamente. Por estas características, el Steel Frame es ideal para quienes buscan viviendas rápidas y eficientes, ampliaciones o locales comerciales, construcciones más respetuosas con el medio ambiente y proyectos en zonas sísmicas.

Welcome to the For Your Ears Only podcast - today in the studio, Jack & Derek are joined by Conor Meechan. Conor is an award winning TV & Film editor who has worked on River City, Casualty, The groundsman, The Primrose Valley children, and many others.His work gained him the Avid Award for excellence in editing, the BAFTA new talent winner, and most recently an Emmy Award nomination for achievement in editing. And it's just our luck that he is also massive James Bond fan so we manage to squeeze some of that in as well. We really enjoyed sitting down with Conor to hear about his career and learning a lot about the editing world and what it takes to thrive in that environment. We hope you enjoy this episode and if you want to reach out directly you can visit his website at: https://conormeechan.com

Most salespeople don't struggle because they lack effort—they struggle because they don't know how to guide a sales conversation. In this episode, Chris and Joel Fortner walk through simple sales scripts that change everything, including how to frame a call with calm confidence, replace weak language with authority-building phrases, handle objections without being pushy, and use five key questions that create clarity and trust.This is what you'll learn:The Core Problem in Most Sales Conversations (00:03:32)How to Frame a Sales Conversation at the Beginning (00:14:58)Words That Build Authority (and Words That Hurt It) (00:22:32)Responding to Common Objections (00:28:32)How to Sound Like a Trusted Authority (00:37:55)The Top 5 Questions Every Salesperson Should Ask (00:47:03)Why Scripts Actually Create Freedom (00:53:51)Persuasive-Servant Selling Program (01:00:09)Want to learn more about Persuasive-Servant Selling? Go to chrislocurto.com/servantsales.

How do you speak about your wife when she's not in the room? Do you honor her — or subtly tear her down?  In this special series of 'Average Joe' conversations, Jim Ramos sits down with longtime friend Dean Yoder to discuss one of the silent killers of marriage: how we frame our spouse. The words you use shape your heart, and when you frame your wife poorly through sarcasm, criticism, or casual disrespect, you don't just damage her reputation… You weaken your own foundation. Men, your words matter. The frame you build around your wife will either guard your marriage… or expose it. Jim's newest book, Guardrails: Ten Boundaries for an Unbreakable Marriage will be releasing in April 2026. Pre-order your copy today at https://tinyurl.com/guardrails115.

'Prime Minister Narendra Modi's visit to Israel has not only dominated domestic headlines but also gained sharp attention in international circles. The timing is significant. Israeli Prime Minister Benjamin Netanyahu has recently urged the formation of a new regional bloc, describing the Middle East as divided between “radical Sunni and Shia axes”.' Watch this week's column for ThePrint by Amana Begam Ansari.----more----Read full article here: https://theprint.in/opinion/modi-israel-indian-muslims-faith-foreign-policy/2864952/

When we think about loneliness, we don't associate it with risks comparable to smoking up to 15 cigarettes a day. But a growing body of research shows that loneliness significantly impairs physical and mental health. Loneliness is linked to a 29 percent higher risk of heart disease, a 32 percent increased risk of stroke, accelerated cognitive decline, and increased mortality. Chronic, profound loneliness triggers high inflammation, weakens the immune system, and contributes to depression, anxiety, and sleep disorders. Clinician researcher Alison Warren, DAOM, MSHS '17, PhD student, of the GW School of Medicine & Health Sciences, gave a wellness talk on loneliness and how it impacts your overall health–and ways to counteract it. An adjunct assistant professor in the SMHS, she specializes in the intersection of Integrative Medicine, neuroscience, and psychology. She is also an adjunct assistant professor in the Institute for Brain Health and Dementia in the GW Milken School of Public Health and an instructor with the Harvard Extension School. Dr. Warren's research, particularly in 2025-2026, focuses on loneliness as a significant, modifiable determinant of health and a driver of physiological damage. Her work explains that chronic social disconnection causes wear and tear across multiple systems, including immune, neuroendocrine, and cardiovascular systems. ◘ Related Links: Centers for Disease Control & Prevention's How Right Now (information and resources on loneliness and other emotions) https://www.cdc.gov/howrightnow/index.html; NIH Social Connection Toolkit https://www.nih.gov/health-information/your-healthiest-self-wellness-toolkits/social-wellness-toolkit; GW Resiliency & Well-being Center's resources page on loneliness https://rwc.smhs.gwu.edu/loneliness; Dr. Warren's slide presentation on loneliness https://www.dropbox.com/scl/fi/fdrc6v7kjua6y0j88og6j/UPDATED_Warren_GW-Resiliency-Center-Loneliness-1.pdf?rlkey=5fpz4h7naach2ss1anpxch7ea&st=k2k958gr&dl=0; Our Epidemic of Loneliness and Isolation 2023, The U.S. Surgeon General's Advisory on the Healing Effects of Social Connection and Community https://www.hhs.gov/sites/default/files/surgeon-general-social-connection-advisory.pdf; Warren, A. (2026). Loneliness as a sex-specific risk factor for cognitive aging. Frontiers in Human Neuroscience, 20, 1784613. https://doi.org/10.3389/fnhum.2026.1784613; Warren, A. (2026). Loneliness as a Vital Sign: Toward a Biopsychosocial Reframing of Social Disconnection. Journal of Primary Care & Community Health, 17, 21501319261426724. https://doi.org/10.1177/21501319261426724; Warren, A., Wynia, Z., Corr, P. G., Devin, M. F., Celikkol, Z., Gordon, L., Farah, M., Karam, M., Villarreal, D., Jackson, S. A., & Frame, L. A. (2026). The microbiota–gut–brain axis in mild cognitive impairment and Alzheimer's disease: A scoping review of human studies. Alzheimer's & Dementia, 22(1), e71023. https://doi.org/10.1002/alz.71023; Warren, A. (2025). Loneliness as a driver of allostatic load: Mechanisms linking social disconnection to physiological dysregulation and health disparities. Stress, 28(1), 2594067. https://doi.org/10.1080/10253890.2025.2594067 ◘ Transcript bit.ly/3JoA2mz ◘ This podcast features the song “Follow Your Dreams” (freemusicarchive.org/music/Scott_Ho…ur_Dreams_1918) by Scott Holmes, available under a Creative Commons Attribution-Noncommercial (01https://creativecommons.org/licenses/by-nc/4.0/) license. ◘ Disclaimer: The content and information shared in GW Integrative Medicine is for educational purposes only and should not be taken as medical advice. The views and opinions expressed in GW Integrative Medicine represent the opinions of the host(s) and their guest(s). For medical advice, diagnosis, and/or treatment, please consult a medical professional.

Joshua and Amelie explore how financial coaches can confidently create content that truly resonates with their niche—whether for speaking engagements, freebies, or prospecting. They break down why generic financial topics fall flat, how to anchor your message based on real pain points, and why saying “yes” to opportunities (even before you feel ready) is the key to growth. Top takeaways: Start with real niche research. You can't create meaningful content without understanding your audience's lived experiences, pain points, and financial realities through solid research of large studies or extensive conversations with hundreds within your niche. Generic financial topics won't help you stand out. Budgeting, emergency funds, and debt payoff are oversaturated and dominated by huge voices; your differentiation comes from specificity, not repetition. Pain points drive everything. People don't search for “how to budget”—they search for solutions to problems like saving for a down payment. Good content solves a real problem. Frame your content around a high‑priority pain point, then introduce financial tools as part of the solution—not the headline. Avoid stretching to make a connection. If you have to force a link between their pain point and your financial solution, skip it. If it's a stretch for you, it's a leap for them. Your expertise is in finances, not their profession. You don't need to know more about being a pilot than a pilot—you need to know how money works for people like them. Research fills the gap. The worst‑case scenario isn't actually bad. If a talk doesn't land, they weren't going to hire you anyway. The real loss is never taking the opportunity. Focus on the engaged people in the room. Some attendees will tune out no matter what; they're not your audience. The ones paying attention are the ones who might become clients. Prepare content before you need it. Build simple, flexible slide decks or outlines so you can confidently say yes and customize later instead of starting from scratch when an opportunity comes along. Learn basic teaching skills. Community college or extension courses on lesson planning or pedagogy can make you a stronger, more confident presenter.

We are kicking off this week with a massive confession: Eric accidentally stained... you know what, you'll have to listen to find out, it's just too good. We also debate the legal ethics of telling your lawyer you are actually guilty of jaywalking, pitch the concept of the "YouTube Olympics" to see which influencers can actually back up their skills live, and discover the terrifying reality that Olympic Curling is self-refereed. Zac shares his ultimate crispy baked potato hack, Deric talks about his emotional next build video, a toy chest for his new niece, and we break down the exact pipeline you should be using to test your short-form clips (Facebook before anywhere else).Got questions? Email us at offthecutpodcast@gmail.comJoin the Aftershow: https://www.patreon.com/offthecutpodcastWatch Live: https://www.youtube.com/channel/UCcRJPIp6OaffQtvCZ2AtWWQMerch: https://www.spencleydesignco.comStart a Podcast: https://streamyard.com/pal/c/5926541443858432Follow the Hosts:Zac: @ZacBuildsEric: @SpencleyDesignCoDeric: @PecanTreeDesignProudly Sponsored By: KM Tools (kmtools.com/SPENCLEYDESIGNCO)WTB Woodworking (wtbwoodworking.com/giveaway)#Woodworking #DIY #3DPrinting #Maker #ContentCreation #OffTheCutPodcast #Sponsored #KMTools #WTBWoodworking

Habitat Podcast #375 - In today's episode of The Habitat Podcast, we are back in the studio with co-host Andy and Cory Godar of Latitude Outdoors! We discuss: Weight savings matter most deep into multi-day hunts. Saddle hunting isn't just for public land — it's a lethal private land tool. Frame packs purpose-built for whitetail are filling a huge gap in the market. Efficient packing systems reduce noise, stress, and fatigue. Packing out a deer is often easier than dragging. Simplicity wins — don't overcomplicate your mobile setup. Family life shifts priorities, but efficient systems maximize limited time. And So Much More! Shop the new Amendment Collection from Vitalize Seed here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://vitalizeseed.com/collections/new-natural-amendments ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PATREON - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon - Habitat Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand new HP Patreon for those who want to support the Habitat Podcast. Good luck this Fall and if you have a question yourself, just email us @ info@habitatpodcast.com -------------------------------------------------------------------------- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon - Habitat Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Latitude Outdoors - Saddle Hunting: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/hplatitude⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Strips - Stealth Outdoors: Use code Habitat10 at checkout ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/stealthstripsHP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Midwest Lifestyle Properties - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3OeFhrm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Vitalize Seed Food Plot Seed - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/vitalizeseed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Down Burst Seeders - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/downburstseeders⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 10% code: HP10 Morse Nursery - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/MorseTrees⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 10% off w/code: HABITAT10 Packer Maxx - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/PACKERMAXX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ $25 off with code: HPC25 First Lite - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3EDbG6P⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LAND PLAN Property Consultations – HP Land Plans: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LAND PLANS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Leave us a review for a FREE DECAL - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://apple.co/2uhoqOO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Morse Nursery Tree Dealer Pricing – info@habitatpodcast.com Habitat Podcast YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCmAUuvU9t25FOSstoFiaNdg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email us: info@habitatpodcast.com habitat management / deer habitat / food plots / hinge cut / food plot Learn more about your ad choices. Visit megaphone.fm/adchoices

What unsettles me is how quickly everything is being filtered through loyalty tests. As if Indian Muslims must think one way, Indian Hindus another. Where does this end?  

Arts - TELUS STORYHIVE

We break down Apple's video podcast rollout, why HLS matters for reliability, and what ad skipping really looks like. Then Supercast's CEO shares how subscriptions scale, followed by a compelling case for narrative audio over flat studio video.• HLS architecture with separate audio rendition and why the mix must be broadcast‑ready• What Apple will and won't enforce on ad skipping and why shorter breaks retain better• Frame rates, resolutions, and a nod to Vision Pro and immersive options• Why only a minority can ship video at launch and why YouTube still wins discovery• Subscription strategy from Supercast: pricing, tiers, AMAs, and creator ownership• The cost and workflow tradeoffs of video versus the reach and focus of audio• Narrative podcast strengths: imagination, intimacy, pacing, and sound design• Platform politics: rankers, missing video data, and measurement gaps• Events and industry moves that shape the next quarterSend James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Wife Tried to Frame Me for Assault to Take Our Kids But She Never Knew About My Hidden BillionsBecome a supporter of this podcast: https://www.spreaker.com/podcast/true-cheating-wives-and-girlfriends-stories-2026-true-cheating-stories-podcast--5689182/support.

Happy Pokémon Day! Dome und René haben die Pokémon Presents zum 30. Jubiläum der Taschenmonster geschaut und haben Redebedarf. Die Jungs schauen sich den Reveal‑Trailer zu Pokémon Wind und Welle noch einmal im Detail an und sezieren Frame für Frame, was die frisch angekündigte 10. Generation für die Spielereihe bedeutet. Von Vorfreude über Skepsis bis zu Enttäuschung sind alle Emotionen dabei.Pixelburg Savegame auf Instagram, YouTube und TikTokDominik Ollmann auf InstagramRené Deutschmann auf Instagram

Amy Phillips and Emily Dorezas recap Part 2 of the Real Housewives of Potomac reunion, starting with excitement over Monique's end-of-episode cliffhanger, her superhero look, and her reflections on healing and thriving after divorce but yet a dash of Josh humiliation. They discuss Monique's comments about Angel's husband and whether Monique is projecting, plus Giselle's guarded reaction and her limited openness about dating. They criticize Stacey's condescending read of Ashley, revisit Ashley and Charisse's son, and react to Wendy and Ashley's sparring over alleged credit card/social security claims. They highlight Andy Cohen's running jokes about the “beautiful frame” and “beautiful room,” note the cast's shifting dynamics and sensitivities, and cover chaotic fights involving Jassi, K, and timeline accusations about Greg. They also discuss Giselle's family document dispute, the return of the binder, and tease Karen's upcoming reunion appearance.AREY Most people cover greys, but you can actually slow their progression. For a limited time, our listeners get 15% off at Arey by using code DRAMA at Arey.comFor more Drama, Darling, and exclusive content, subscribe to: http://Patreon.com/dramadarling Follow Drama, Darling on Instagram: https://www.instagram.com/dramadarlingshow/   Email Drama, Darling with YOUR comments, questions and drama:  DramaDarlingz@gmail.com Follow Amy Phillips on Instagram: https://www.instagram.com/dramadarlingshow/   MERCH Drama Darling Shop https://drama-darling-shop.printify.me/

Philippe Pinel remarked in 1800 that "It is an art of no little importance to administer medicines properly, but it is an art of much greater and more difficult acquisition to know when to suspend or altogether to omit them." This insight remains profoundly relevant today, especially in hospice care, where inappropriate prescribing is a common issue. Studies show that 20%–70% of hospice patients receive at least one unnecessary medication near the end of life, including drugs like antihypertensives, statins, and vitamins. In this episode of the GeriPal Podcast, we tackle the pressing topic of deprescribing at the end of life with expert guests Jennifer Tjia, Jon Furuno, and Simon Mooijaart. The conversation focuses on identifying medications that should almost always be discontinued—such as statins, osteoporosis meds, finasteride, and vitamins, which offer minimal benefit for patients with limited life expectancy. We also delve into more nuanced cases, such as antithrombotics, which present complex decisions that challenge clinicians, particularly when prognosis spans the many weeks to months range. Finally, we explore practical strategies for engaging patients and families in deprescribing conversations. Our guests highlight tools such as the FRAME mnemonic (Focus on the goals of care, Review current medications, Assess each medication's risk/benefit, Minimize the medication burden, and Evaluate regularly) and the Goal Concurrent Prescribing tool, which helps ensure medication decisions align with patients' values and end-of-life priorities. By: Eric Widera Other resources discussed in the podcast Prevalence and Factors Associated With Receiving a Prescription for Antithrombotic Therapy on Hospice Admission," JAGS. 2025 Discontinuation of Anticoagulants and Occurrence of Bleeding and Thromboembolic Events in Vitamin K Antagonist Users with a Life-limiting Disease. 2025 Effects of the discontinuation of antihypertensive treatment on neuropsychiatric symptoms and quality of life in nursing home residents with dementia (DANTON): a multicentre, open-label, blinded-outcome, randomised controlled trial. 2024 Perspectives on deprescribing in palliative care. Expert Review of Clinical Pharmacology. 2023 Developing a decision support tool for the continuation or deprescribing of antithrombotic therapy in patients receiving end-of-life care: Results of a European Delphi study. Thrombosis Research. 2025 Human-Centered Design Development and Acceptability Testing of a Goal Concordant Prescribing Program in Hospice. JPM 2025 Reduction of Antihypertensive Treatment in Nursing Home Residents. NEJM 2025  

In today's devotional, Pastor Kerrick & Sister Annette Capps  @CappsMinistries  discuss how you can shape your tomorrow by the words of your mouth. Stream today's devotional to learn more!----Order your copy of the Rhythm of Rest today:https://www2.fccga.com/storeOrder your copy of Shaping Your Tomorrow:https://cappsministries.com/products/shaping-tomorrow-special-offer?_pos=2&_sid=c74350bb2&_ss=rSubscribe to the Faith in the Morning Newsletter:https://www.kerrickbutler.com/subscribe

In this episode of Editors on Editing, Glenn is joined by Andy Jurgensen.  Andy's collaboration with Director Paul Thomas Anderson started on Inherent Vice as an assistant editor and continued with Phantom Thread as an associate editor. This led to his feature editing debut on Licorice Pizza, for which he was nominated for Critics Choice Award, a BAFTA and an Eddie. Now, for his editing work on One Battle After Another he has been nominated for a Critic's Choice Award, a BAFTA and Eddie, and an Oscar.Thanks again to ACE for partnering with us on this podcast, check out their website for more.Thanks also to Warner Bros. Pictures for helping to make this podcast happen. Want to see more interviews from Glenn? Check out "Editors on Editing" here.The Art of the Frame podcast is available on Apple Podcasts, Spotify, Google Podcasts, Anchor and many more platforms. If you like the podcast, make sure to subscribe so you don't miss future episodes and, please leave a review so more people can find our show!  

In this candid conversation, Joseph Croft pulls back the curtain on how Gunnar Optiks emerged from clinical research rather than marketing hype. He describes how early collaboration with optometric researchers highlighted the real drivers of digital eye strain—dramatic reductions in blink rate, tear film evaporation, accommodative lag after prolonged screen use, and loss of contrast—long before “blue light glasses” became a consumer buzzword. Croft explains the engineering decisions behind Gunnar's high-base, close-fit lens geometry designed to improve the micro-environment around the eye, and the rationale for incorporating a small +0.25D boost to offset accommodative drift seen after hours of near work.The discussion is highly relevant to everyday practice, focusing on how ECPs can approach screen-related complaints with the same task-specific mindset used for sports or occupational eyewear. Croft challenges fear-based blue light messaging and instead frames digital lenses as tools for comfort, contrast, and performance. He also shares how many undiagnosed refractive patients are uncovered when they trial low-plus lenses, reinforcing the role of comprehensive exams. Throughout the episode, the emphasis remains on partnership with optometry—using clinical evaluation first, then positioning digital eyewear as a complementary solution rather than a shortcut around professional care.5 Key TakeawaysDigital eye strain is multifactorial. Symptoms stem from blink suppression, tear evaporation, accommodative fatigue, glare, and contrast loss—not simply from “too much blue light.”Frame design can influence ocular comfort. A closer, higher-base fit may help stabilize the tear film by increasing humidity around the eye, similar in concept to moisture-chamber strategies used in dry-eye management.Small plus power can have a big clinical impact. A +0.25D add aligns with research on accommodative lag and mirrors what many ODs already prescribe through anti-fatigue or low-plus computer Rxs.Digital eyewear should be positioned as task-specific equipment. Just as patients accept different glasses for driving or sports, screen use warrants its own optical solution integrated into the exam and dispensing workflow.ECPs remain central to the process.Proper screening for refractive error, binocular vision, and ocular surface disease should come first—digital lenses are meant to support, not replace, comprehensive care.Memorable Quotes“I hate the term blue light glasses. It's a disservice to consumers and to optometry—blue light isn't the enemy; context is.”“You can't run a marathon in loafers. Eyewear should be task-specific just like footwear.”“We're here to help in a massive epidemic of digital eye strain, not just sell another pair of glasses.”Learn more about Gunnar Optiks:Gunnar.comConnect with Joe Croft:Joe@Gunnar.comLove the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/

What's up party people. Check out this week's episode of the Bonk Bros.    Find us on the socials: Adam Saban - IG - @adamsaban6 Dylan Johnson - IG - @dylanjawnson Drew Dillman - IG - @raddaddizzle Scott McGill - IG - @scottmcgilljr Tyler Cloutier - IG - @tylerclouti   Dylan Johnson YouTube - https://www.youtube.com/@DylanJohnsonCycling  Drew Dillman YouTube - https://www.youtube.com/@DrewDillmanChannel    Wanna help the Bros keep the lights on and the mics plugged in? Check out all the ways you can support our bike-banter podcasting below. (See the most recent video upload for most up-to-date codes & deals)   PATREON: Drop a hundo in the tip jar. https://www.patreon.com/patreon_bonkbros    MERCH: T-SHIRTS ARE HERE! Get your Bonk Bros swag below. https://bb5a73-20.myshopify.com   IGNITION: Hire a coach. Get faster. It's that simple. $100.00 Off Your First Month with Code: NOBONK100 https://www.ignitioncoachco.com/   FOR UPDATED DISCOUNT CODES CHECK MY LATEST VIDEO.   SILCA: Waxing your chains or melting queso dip. Either way, you need a Crockpotanator 4000. 10% Code: bonkbrosfeb Silca (10% discount code: “bonkbrosseptember25”): https://silca.cc/?utm_source=Bonk+Bros&utm_medium=podcast&utm_campaign=stripchip&utm_id=Bonk+Bros+Podcast     BIKE TIRES DIRECT: Great prices for bicycle tires, components, and more. 10% Code: BONKBROS10 https://www.biketiresdirect.com/?utm_source=bonkbros&utm_medium=banner&utm_campaign=bonkbros2025     MATCHBOX PODCAST: Check out our more serious training focused podcast.  https://www.ignitioncoachco.com/podcast      SCARBOROUGH BICYCLE ACCIDENT LAW Scarborough Bicycle Accident Law is with you on every ride, when you're at your peak, or when you're in recovery, and we fight to get our clients results. We want you back on your bike and back in your prime. https://www.bicycleaccidentlaw.com   Just Mention Bonk Bros   LISTENER QUESTION FORM: https://docs.google.com/forms/d/e/1FAIpQLSc2390aqaGwF7CCpFjAnKYn42bEzIi4BYrDI9LrJpgjjVFeew/viewform?usp=sf_link    NEW: BONK OR BALLIN WEBSITE www.bonkorballin.com  Join the Bonk Bros crew as they dive into the latest cycling topics, hilarious stories, and race event details. From viral moments caught on camera to upcoming races and even a secret gravel race in Kentucky—this episode is packed with cycling banter and insights you won't want to miss. In this episode: Discussion about popular cycling events like Sea Otter and Unbound. The potential for viral cycling moments and social media antics. Planning a new gravel race in Red River Gorge, Kentucky, with unique features like the Nata tunnel. Insights into bike repairs, including carbon frame modifications and repairs. Keegan's injury update and race season strategy. Behind-the-scenes on race wild cards, event permits, and race categories. The influence of algorithms on social media content and AI-generated race photos. Funny stories about bike and gadget experiments, including self-driving Groms for race support.

hema.to is building AI-powered diagnostic infrastructure for cytometry—a specialized area of laboratory medicine analyzing immune system data to detect blood cancers like leukemia and lymphoma. Unlike radiology or pathology where AI solutions are abundant, cytometry has remained largely untouched by the AI wave, creating both opportunity and isolation for the Munich-based company. In a recent episode of BUILDERS, we sat down with Karsten Miermans, CEO at hema.to GmbH, to discuss why they're deliberately keeping sales founder-led despite having paying customers, how South America became an unexpected beachhead market, and what it actually means to build infrastructure versus point solutions in healthcare. Topics Discussed:  From consulting project to venture-backed company: recognizing scalability in hindsight  The workflow integration problem killing healthcare AI implementations  Infrastructure versus technology: why healthcare AI isn't just about the algorithm  Learning ideal customer profile after 18 months of being "all over the place"  Why South America's governance structure enables faster adoption than the US  Resisting the urge to hire sales before achieving true repeatability  The 10-year vision: shifting from "watch and wait" to "predict and prevent" in immune disease GTM Lessons For B2B Founders: Pattern matching fails when you're an outsider—budget 18+ months to find your beachhead: Karsten assumed every application of their diagnostic method was the same and spent a year and a half "blue eyed" (naively optimistic) before identifying their true ICP. The outsider advantage lets you reimagine workflows insiders can't, but you'll incorrectly assume transferability across use cases. Don't expect repeatability in year one when entering regulated, workflow-dependent markets. Infrastructure requires multi-stakeholder orchestration—resource for enterprise complexity from day one: Karsten distinguishes technology (point solutions, single users) from infrastructure (shared resources requiring data exchange and workflow integration). In healthcare, this means integration into hospital systems, databases, and electronic health records across multiple stakeholders. "Every sale becomes enterprise sales" even for individual labs because of this infrastructure requirement. Founders building horizontal platforms should model sales cycles and resource requirements as enterprise from the start, regardless of deal size. Your ICP is cognitively overloaded—they won't understand your category innovation: Doctors are "under so much pressure that they just don't have any cognitive capacity left" to philosophically evaluate why AI might be difficult to implement or how infrastructure differs from technology. They need problems solved within their existing mental models. Skip the category education. Frame everything as workflow enhancement, not innovation. Let sophistication emerge through implementation, not pitch decks. Revenue doesn't equal repeatability—know when you're still in discovery mode: Despite having paying customers, Karsten explicitly states "we're not at product-market fit yet" because they're "discovering and learning things with every new laboratory hospital" around data privacy, integration, and AI deployment. The PMF signal isn't customer count or revenue—it's when the process becomes predictable, customers refer others, and you stop discovering new requirements. Hiring sales before this point scales complexity, not revenue. Regulatory friction determines market sequencing, not just market size: US governance complexity turns every deal into heavy enterprise sales with "many stakeholders," while South America proved "much more willing to move with fewer processes," making them "just much faster to adopt innovative technology." This wasn't strategy—Karsten's CTO speaks Spanish through a personal connection. But the lesson transfers: for infrastructure plays in regulated markets, test adoption velocity in lower-governance environments first to build proof points, even if TAM looks smaller on paper. In healthcare, marketing is clinical evidence—customer success creates your GTM flywheel: Karsten spends minimal time on marketing because beyond the first 5-10 users, doctors "want to see clinical evidence, they want to see papers, they want to see maybe that a friend of theirs is using it." Marketing in healthcare isn't content or demand gen—it's peer validation and published proof. Founders should structure early customer engagements to generate this evidence, not just revenue. The "marketing sales flywheel really does kick in much more once you have product market fit" because PMF enables the evidence generation required for credibility. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In this candid conversation, Joseph Croft pulls back the curtain on how Gunnar Optiks emerged from clinical research rather than marketing hype. He describes how early collaboration with optometric researchers highlighted the real drivers of digital eye strain—dramatic reductions in blink rate, tear film evaporation, accommodative lag after prolonged screen use, and loss of contrast—long before “blue light glasses” became a consumer buzzword. Croft explains the engineering decisions behind Gunnar's high-base, close-fit lens geometry designed to improve the micro-environment around the eye, and the rationale for incorporating a small +0.25D boost to offset accommodative drift seen after hours of near work.The discussion is highly relevant to everyday practice, focusing on how ECPs can approach screen-related complaints with the same task-specific mindset used for sports or occupational eyewear. Croft challenges fear-based blue light messaging and instead frames digital lenses as tools for comfort, contrast, and performance. He also shares how many undiagnosed refractive patients are uncovered when they trial low-plus lenses, reinforcing the role of comprehensive exams. Throughout the episode, the emphasis remains on partnership with optometry—using clinical evaluation first, then positioning digital eyewear as a complementary solution rather than a shortcut around professional care.5 Key TakeawaysDigital eye strain is multifactorial. Symptoms stem from blink suppression, tear evaporation, accommodative fatigue, glare, and contrast loss—not simply from “too much blue light.”Frame design can influence ocular comfort. A closer, higher-base fit may help stabilize the tear film by increasing humidity around the eye, similar in concept to moisture-chamber strategies used in dry-eye management.Small plus power can have a big clinical impact. A +0.25D add aligns with research on accommodative lag and mirrors what many ODs already prescribe through anti-fatigue or low-plus computer Rxs.Digital eyewear should be positioned as task-specific equipment. Just as patients accept different glasses for driving or sports, screen use warrants its own optical solution integrated into the exam and dispensing workflow.ECPs remain central to the process.Proper screening for refractive error, binocular vision, and ocular surface disease should come first—digital lenses are meant to support, not replace, comprehensive care.Memorable Quotes“I hate the term blue light glasses. It's a disservice to consumers and to optometry—blue light isn't the enemy; context is.”“You can't run a marathon in loafers. Eyewear should be task-specific just like footwear.”“We're here to help in a massive epidemic of digital eye strain, not just sell another pair of glasses.”Learn more about Gunnar Optiks:Gunnar.comConnect with Joe Croft:Joe@Gunnar.comLove the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/

Michael Vlahos as Germanicus and Gaius use the legendary Spartan-Argos Battle of the Champions to frame the twenty-first-century standoff between America and Iran, arguing that American reliance on the magical fetish of air power ignores the historical reality that Persia has remained essentially unconquered for 2,500 years, with both sides poised for uncontrollable escalation without a settled definition of victory. 11746

The Empty FrameBecome a supporter of this podcast: https://www.spreaker.com/podcast/darkest-mysteries-online-the-strange-and-unusual-podcast-2026--5684156/support.Darkest Mysteries Online

Recorded live at the Wind Operation and Maintenance Australia 2026 conference, Allen, Rosemary, Matthew, and Yolanda are joined by Thomas Schlegl for a panel discussion on where the Australian wind industry is headed over the next five years. Sign up now for Uptime Tech News, our weekly newsletter on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTube, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary’s “Engineering with Rosie” YouTube channel here. Have a question we can answer on the show? Email us! Alright, let’s get started. This is the, the final event of this three day marathon. Uh, where will we be in five years? And I have, uh, pretty much everybody from the Uptime podcast and Thomas Schlagel from eLog Ping. Uh. Uh, Rosie and I had a big argument before we all came about what we were going to be in five years, and Rosie’s and my opinion differed quite a bit just on, that’s, uh, that’s what led to me suggesting the personality test because yes, and that was, that’s actually a really good suggestion. So I know something about myself now, but, uh, I, I think talking to people here, watching the presentations. And having an American slash European perspective on it. I think every, everybody can chime in here. Australia’s probably on a better pathway than a lot of places. Yeah. Well, I know I’ve been back in Australia for about [00:01:00] five years, five years. Before that I was in Denmark. I left Australia. Because I was so like in despair about the state of renewables and also manufacturing and just doing smart engineering in Australia. Um, so yeah, when I came back five years ago, I was a bit shocked at how different things were in Australia. And I was also, you know, like I will say that it, we were, we were behind like way less mature than other, um, markets in terms of how we operated our wind energy assets. Um, and it’s changed so much in five years, so like a half day, if I’m making predictions for where we’ll be in five years time, I have to, you know, like use that as a, it, it’s probably gonna be more than you would think in five years, just based on how far we’ve already come in, in five years. Um, so yeah, I think that five years ago people were trusting a lot more in the full service agreements. Um, definitely there’s very few people who are still naive that that’s just, you know, um, a set and forget kind of thing that you [00:02:00] can do and not worry about it. Everybody’s now aware that you need to know, um, about your assets and we’re already to the point where there are like a lot of asset managers know so much, um, and, you know, have become real experts and really wasn’t, wasn’t the case five years ago. So. I’m hopeful for that. Um, you know, that it, it will continue and yeah, probably at a faster pace than, um, what we see elsewhere. I think Australia is a really attractive market, not just for developing new wind projects, but also for developing all of the kinds of supporting technologies, which is, you know, like a lot of the people here either using or developing those kind of technologies. And some of our challenges here make it the perfect place to, yeah, develop new text because. Things are, it’s really expensive to do repairs here. Um, the operating conditions are harsh and so things wear out and it just means that it’s, you can put together a positive business case for a new tech here much sooner than you could overseas. So I’m really [00:03:00] hopeful that we see, you know, like a whole lot of innovation, um, in, in those kinds of technologies that are gonna help wind energy get a lot more mature. And even hearing some of the answers from last year to this year, you see that shift. Uh, I was really shocked last year how much reliance there was on. The FSA and now I hearing a lot more discussion about, all right, we need to be shadow monitoring. We need to be looking at the, the, the data coming off, trying to hack, break into the passwords to get to the SCADA system, which was new, but I feel like very Australian thing to do. Matthew, you’ve been in the small business in Australia for, for several years in the wind business. What do you see? I mean, you’ve been in it like for five years now. Plus actually more than that, uh, I actually did my first wind farm around 20 oh 2001. Okay. Or 2002. Um, that was from a noise perspective. So I, I’ve seen things, you know, the full cycle. Um, you know, there were many years of [00:04:00]despair, the whole, um, stop these, stop these things. I’m actually featured, I was featured on Stop these things. So, um, don’t, don’t Google it. It was pretty horrible. So, um, we did a lot of work around infrasound and noise impacts and so there was many years which were, were pretty horrible. Um. Over that time, I sort of relate to my daughter. My daughter’s turning 21 soon. She is a beautiful girl, turning into an adult, a wonderful adult, and it’s, I think the wind industry is really growing, maturing, growing up, and you know, is wonderful to see. And I think we are, we’re only gonna get better, stronger. And I think one may, one note I made here is that now they’ve got wind, solar batteries. I just think it’s unstoppable, so I’m super optimistic that we’re only gonna keep, you know, raising that bar. Well, if you look at where Australia is compared to a lot of the places on the [00:05:00] planet, way ahead, in terms of renewable energy. I mean, you’ve got basically $0 in electricity for, because of how much solar there is, plus the batteries are coming in and, and the transmission’s coming online. And I’m talking to some people about, uh, what these new developments look like. If you’re trying to develop some of these projects in the United States, you’re not gonna be able to do them. There’s, there’s too many regulatory hurdles, and it seems like Australia has at least opened some of the doors to explore. Uh, people in America, the companies in Europe are gonna be watching Australia, I think in, in terms of where we go next. Because if Australia can pull off pretty much a renewable grid, which is where you’re headed, others will follow because it’s just a lower cost way of running a, running an electricity grid system. Yeah. Now I need to perform my, um, regular role of being a Debbie Downer. Um, I, I think that there’s, there’s big challenges and it’s definitely not, um, a case of [00:06:00] the status quo now is good enough to carry us through to a hundred percent renewables. Um, there are some big, big problems that need to be solved. Like, uh, solar plus batteries in Australia is, is going amazing and it’s gonna do a lot. It’s not gonna, it will be incredibly hard to get to, you know, a fully renewable grid that way. The problem with wind is at the moment, I mean, it’s getting more expensive to install wind now and we don’t only need to install new wind farms, we’ve also got existing wind farms that are retiring. So we need to either extend those or we need to, um, you know, build new wind farms in their place. So we do need to get better there. And then I think that the new technologies, like, you know, I’m the blades person and the bigger blades are bigger problems like, like dramatically. I don’t think that your average, um, wind farm owner or wannabe wind farm owner is aware, like actually how many more problems there are with big blades compared to smaller ones and. I think that, like I said earlier, I [00:07:00] think Australia’s a great place to get those technologies, um, you know, developed. But we, we need to do that. That’s not like a nice to have and oh, everything will be a little bit better, but if we can’t maintain our assets better and get more out of them, um, we also need improvements with manufacturing. But it’s not really an o and m thing. I won’t talk too much about it. But yeah, I think that like we can’t be remotely complacent. Well, I think in, in Europe, uh, Thomas, you actually spent several months in Australia, and you’re obviously from Austria, so it’s an Austria Australian connection. Do you see the differences between the Austrian market, the German market, and what’s happening here in Australia? What, what do you think of the comparison between the two? So, what I, what really was fascinating from was the speed of, um, improvements we see here in Australia. It. Um, just for me, wind industry in my young industry, sorry, was always rather slow in Europe and [00:08:00] like not really adopting. Um, and here, sorry. For example, last year you asked the question how many. Of the audience to use sensors for shadow monitoring and no hand was raised right. It was zero silence. And uh, this year we even had a few percentage on, on sensors on the, on the cido. So you see only within a year like this gradually graduated, improvements are happening and I think that makes such a, um, speed in, in improvements and that will. Close to the rescue again. Thank you. And that, um, that will bring Australia to a big advantage. Um, especially I think overtaking, uh, at a certain point, and it would be great to see in five years from now, um, maybe Europeans, Austrians, uh, coming to Australia to. [00:09:00] To learn and not the other way around. Yeah, and, and especially with Yolanda working for the biggest energy company in Denmark, uh, in America, you see how Americans react to change and, and the reluctance to move forward on some of the things we talked about this week, which are, do seem to be moving a little bit quicker. There is more an acceptance of CMS systems here. And on in the States, it seems like you have to really fight. A lot of times to get anybody to listen, to do something because it’s all, it’s financially driven in some aspects, but it’s sort of like, we don’t do that here, so we’re not gonna listen to it. What’s been your experience being on a, this is your first time in Australia, what, what has been your experience this week and what have you learned? I was very pleasantly surprised by just the amount of collaboration that everybody really wants to have here and the openness to, to do so, and to learn from each [00:10:00] other, um, and to accept just, you know, if you’ve seen an issue and or someone else has seen an issue, then you can really learn from each other. And it doesn’t necessarily mean that you have to silo yourself as much as, as you typically do in the United States. I mean, it is a different culture, right? And so it’s just. Honestly, hats off to, to Australians for, for being able to, to work with each other, so, so well, yeah. The discussions out at the lunchtime and the coffee area were uniquely different than what we generally will see in the United States. And Matthew, you’ve been around a lot of that too, where it kinda gets a little clique. But here, I mean, obviously, I mean, not just human nature, but on some level I felt like, oh, there’s a lot of interaction happening and it’s really loud. So people are engaging with one another and trying to learn from one another, or at least connect. And I, I think in a lot of times in Europe, there’s not a lot of the connection until the, the drinking starts, you know, at about 10. Uh, but. Uh, Matthew, did you see that too? [00:11:00] Like I was really pleasantly surprised. That was a good thing to see here. Yeah. And in my former life as a consultant, I dealt with, you know, construction, uh, road rail, you know, I mining a whole range of industries. And, um, one of the reasons why I’ve stayed in wind is ’cause I, you know, I love the people, you know, I love you all. So, or, um, but no, I think, um, the. The collaboration, the willingness to talk, um, the willingness to share ideas. And I think, I think I’ve been super, super, super happy about the way the panels have run, you know, everyone’s willing to share. Um, yeah, I’m, I’m just stoked. Yeah, Rosie, this is all your fault, honestly, because Rosie was always the, the contrary opinion. So I would say something and Rosie would feel obligated to say something as the opposite. But when, when we all started this discussion about, uh, a, a wind turbine conference, you had been to a bad wind turbine conference in Australia and I had been to a really bad one in the States and we were just, okay, that’s enough. And the movement [00:12:00] toward, let’s get some information, let’s everybody interact with one another. Let’s, we will give all the presentations to people at the end of this so you can access data. You’re not spending a ton of money to come. That was a, a big part of the discussion, like, I’m spending $5,000 to listen to sales presentations for three days. I don’t want to do that anymore. We try to avoid that in this conference. Hopefully, if you notice that and, and, and. I guess the conference board is up here right now. Are we gonna do Woma 2027? Are we gonna decide that today? Or. Yes, yes, the website is live. Um, I also wanna take this opportunity to, um, thank the, the sponsors of the event. And I hope that you’ve noticed that it’s not like these aren’t the sponsors of normal events where they’re like, okay, we’ll give you a bunch of money and then we’re gonna stand up and talk at you for half an hour about our new product launch or whatever. Like these sponsors haven’t, they haven’t got back [00:13:00] in the traditional way that you, you would with a kind of, um, event. So I’m really grateful for the very high quality sponsors that we’ve got. And, um, yeah, I just, I, I dunno if I’m allowed to share a little bit about the, the economics of this event. Um, if we didn’t have the sponsors tickets would cost twice as much. So, um, that’s one thing. But then the other key thing that we. Really couldn’t do it without sponsors is that we didn’t, our event didn’t break even until about a week ago because everyone buys their tickets late. Um, so yeah, the, the, we would’ve been having heart attacks, um, months ago about our potential, you know, bankruptcy from running the event if it wasn’t for, um, yeah, the, the great sponsors. So thanks to everybody that did that. Um, and everybody that attended consider buying a ticket earlier next time. Um, I, I’m the worst. I often buy my ticket the day of, of, of an event. So it’s, you know, like it’s a pot calling the kettle black. But, um, yeah, that’s just a bit of the, [00:14:00] the reality. And we have a number of poll questions. Uh, let’s get producer Claire back there to throw ’em up on the screen. So while we’re doing that, we should really thank Claire. Claire has been amazing. Yeah. Thank you, Claire. So the emojis are from Claire. Claire, clearly here. Uh, how do you feel about the, the current state of the wind industry? Hopefully there’s more smiley faces after this week. Well, alright, we’re a hundred percent rosemary. We had to put the one with the, yeah. And for me personally, um, I used to feel a lot more optimistic when I worked in design and manufacturing. And then when I come into operations, that like automatically makes you feel a bit more pessimistic. And then me specifically, like I only get involved when really bad things are happening. And so sometimes for me, like it’s easy to think. [00:15:00] When technology is just not good enough and, you know, I need to find a new industry to move into. So, uh, it is good to talk, talk to other people and, you know, like bring my reality back to a kind of a midpoint. And I, I just like to say, I, I think, I mean maybe there’s been a bit of OE em bashing here maybe. Um. Um, however, we need really strong OEMs, so I just wanna put a shout out to the OEMs and say, yeah, we absolutely need you. So just keep doing it. You will keep doing better, so thank you. Yeah, it’s a difficult industry to be in and we put a lot of demands on them and they, they’re pushing limits, so yeah, they’re gonna run into problems. That’s fine. Let’s just find solutions for them. Alright, uh, next question, producer Claire. What is the best thing you learned at Woma? This is not multiple choice. You can write whatever you want. Stealing passwords. [00:16:00] Did any of us learn anything? Unexpected contracting? Oh yeah. Get the contract right? Oh yeah. Yeah. Dan was really good. Yeah, Dan was great about contracting, looking on the other side of that fence. Cybersecurity is not that big of an issue in Australia. That’s some big thing in Europe, so yeah, it is. I was surprised by the environmental factor in Australia. I was surprised about the birds. Yeah. Everyone who wasn’t in the birds workshop yesterday, Alan was freaking out about, about how Australian wind farms have to manage birds and um, you have to freeze a bird for 12 months. I don’t, where do you have to freeze it for a bird? I don’t know. But that, it just is a little odd, I would say. Yeah. All right, Rosemary, you gotta take away Rosemary’s phone. Alan’s personality test. Yeah, there we go. That was not me. Wind farm toilets was a good one. Thank you, Liz, for, for raising that. [00:17:00] Yeah, I know when I worked in, um, Europe and Canadian wind farms, I would have to strategize my liquid intake for the day. Balancing out tea will help keep me warm, but on the other hand. Did everybody meet up with someone who had a solution? That was part of the goal here is to put people with solutions in the room with people with problems and let you all sort it out. So hopefully that was one of the things that happened this week. Or if you haven’t connected here, be able to connect with over LinkedIn or over coffee later. And the networking on the app and networking page on the website. Right. So you can actually use that now that’s all live. Yeah. So you can, you can connect through there if you’ve selected to. To keep your contact information open. Yep. You can connect through there so it’s easy to, if you need somebody to find my or Matthew’s email, you can just find it right there and we’ll upload the presentations, as you said. Right. The presentations we uploaded. But you have to select into that, Matthew, is that right? Also, the speakers [00:18:00] have to approve them as well. Right. And the, and all the speakers, you know who you are. Can let us know if we can use your slide decks to public size them. I didn’t see anything there that looked highly classified, so I think that would be fine. Alright. This is really interesting. Convince OEMs to install better pitch bearings. That’s very true. Okay, thanks you for that. Claire, what’s the next one? What do you wish you learned more about? So Matthew did a tour before the conference several months ago. And, and went to a lot of the operators and said, what would you like to hear about? So the things that were, uh, the seminar or the different workshops and all that were the result of talking to each of the operators about what you would like to see. So hopefully we covered most of them. Uh, obvious There. There’s some new things. Gear boxes. Yeah. I figured that one was coming. Tower retrofits. Okay. Good, good, [00:19:00] good. ISPs? Yeah. Life extension. Yeah. A lot of life extension. I agree. Well, we’re gonna run into that to the United States also. Asbestos. I’ve read some things about that in Australia. Okay. Which leading protection work by name. I do, I do have, well, lemme see. I do know that answer, but you’re gonna have to talk to Rosemary to get the, the key to the vault there. I I also think that you can’t assume that it’s gonna work in Australia. I think that, that like really seriously, I, I wouldn’t, um. I wouldn’t replace my entire wind farms leading edge protection based on what worked well in Europe and America. So, um, I would highly suggest, um, getting in touch with me and or bigger to get involved in a trial if you, that’s a problem for you. Yeah, definitely get involved in the trial. Uh, more data is better and if you do join that trial, you will have the keys to the castle. They will tell you how all the other pro uh, blades went. Uh, trainings and [00:20:00] skills, obviously that’s a, that’s a international one. When does ROI really happen? Yeah. Yep. We hear that quite a bit. Needs have proven good products for leading edge erosion. Yep. Okay. Yeah. So the que I guess one of the questions is, is that we did not on purpose, did not have any vendor things. I haven’t mentioned my product once this week. I, because I don’t want to, you know, that’s not the point of this conference, but should we. I don’t know. I mean, that’s a, should we have people standing up and I don’t know if it’s standing out there, but able to, to trial things. Yeah. Yeah. I agree. I agree with what. I, I don’t, I don’t want that. Oh, yeah. No, I don’t want that. But it’s not my conference. Right. It’s, it’s everybody who c comes and wants to participate. What do you wanna see? Do you wanna see 10 leading edge products out in the hallway or, I didn’t mind that people were putting like stickers and like little knickknacks out on [00:21:00] tables. That was fun. Rosemary’s got a, a satchel full of them. Alright, Claire, is that the last one? There’s one more. All right. Hang on for one more. What’s your biggest takeaway from Woma? That you’re gonna buy your tickets early for WMA 2027, hopefully, and you’re gonna sponsor. I had a lot of people come up to me and say they would like to sponsor next year. And that’s wonderful. That will really keep the, the cost down because we’re not making anything off of this. I’m losing money to be here, which is totally fine ’cause I think this is a noble effort. Uh, but we will keep the cost as low as we can. We have an upgraded venue from last year. If you attend last year we were at the library, which was also a very nice facility, but this is just another level. Mm. Um, and the website has the ability to register interest in sponsorship. Yeah. Yes. Yeah. Yeah. I’ve already got, uh, Jeremy’s already shook my hand. He’s already committed. Yeah. [00:22:00] Uh, I think we’ll have a lot of three pizzas on, on sponsorship for next year, and that’s good. Uh, that tells you there’s some value to be here and, and, uh, connect stickers, Rosemary stickers. There you go. I like whoever put calories up there. That’s funny. Yeah. You know the thing about, uh, this city is you can eat and it’s so dang good. You can’t do that in the states. You can’t just walk around in a random. Downtown like Detroit, Chicago. There are places you can eat there, but every place you walk into in this city is really good food. It’s crazy. Yeah. It’s, it’s uh, sort of addictive. I’m gonna have to go home on Saturday or not gonna fit in my seat. Um, alright. This is great. Yeah. We really love, um, constructive feedback. I think we’re all, or at least. Vast majority of us are engineers. We like to know about problems and fix them. So, um, most of us can’t have our feelings hurt easily. So, you [00:23:00] know, be very, very direct with your feedback. And, um, yeah, I mean the event should be different every year, right? Like, we don’t wanna do the exact same thing every year, so, um, it will change. Yeah. Yeah. And there is a survey going out as well, so Georgina will send out a survey. All right. So those surveys go to who? Matthew, are they going to you or are they going to all attendees and go? I think it goes back to Georgina, but we’ll, okay. Yeah. Great. So if you do get a, a form to fill out, please fill it out. That helps us for next year. Are we gonna be back in the same city? I say Yes. Yes. Yeah, this place is great. Sydney is also lovely. I spent an hour there at the airport. It was quite nice, but it was long enough. As I learned from people from Melbourne that Sydney is not their favorite place to go. So I guess we’re, we’re here next year. Is there anything else we need to talk about? Um, no. I mean, I’ve just been, uh, my favorite thing about this event is like the, the size of it and that people, uh, like very closely related in what we’re interested in that. It’s not like a, [00:24:00] you can put any two random people together and then we’ll have an interesting conversation. So I’ve really enjoyed all of the, you know, dozens of conversations that I’ve had this week. And, um, yeah. So thank you everybody for showing up with a open and collaborative, um, yeah. Frame of mind. It’s, yeah, couldn’t be done without everybody here. We do have a little bit of an award ceremony here for Rosemary, so we actually put together. A collage of videos over the last, um, five years. Uh, this is news to me. What? Yeah. Surprise. All right. Let it roll. Claire. Champion Rosie Barnes is here. Everybody. Climate change is a problem that our politicians don’t seem to be trying. Particularly hard to solve. This used to frustrate me until I realized that as an engineer, I have the power to [00:25:00] change the world, and unlike some politicians, I choose to use my powers for good. So I made a gingerbread wind turbine, I mean, a functional gingerbread, wind turbine, functional and edible. Everything except for the generator is edible. Alan, what were some of your takeaways from our talk with, uh, with Rosie? Well, I just like the way she thinks she thinks in terms of systems, not in terms of components. And I, I think that’s a, for an engineer is a good way to think about bigger problems. On today’s episode, we’ve got, well, some exciting news. Number one. Rosemary, uh, Barnes will be joining us here today as our co our new co-host. Yeah, thanks. Thanks so much for having me. So, you know, one wind turbine with, um, wooden 80 meter long wooden blades. Yeah. Like, that’s so cool. What a great engineering challenge or, you know, craftsmanship challenge, um, there, but, you know, I’d like to see one [00:26:00]wooden wind turbine blade, but not, not more than that. It’s a, it’s a cool, it’s a cool novelty. And then burn it, right? If you burn it, then you’ll catch the carbon. We need someone within the Australian wind industry to start up a, a better conference. Um, you know, it should be allowing you to kind of put your finger on the pulse and figure out, you know, what, what’s the vibe of wind energy in Australia at the moment? Um, what are the big problems people are having and then, you know, some potential solutions, some people talking about things that are coming up that you might not have heard about yet. I just think that it’s much easier to get a good value conference from a, like a, a small organization that is really dedicated to the, um, topic of the, of the conference. So as part of the Uptime Wind Energy Podcast, Rosemary, the YouTube ci, these little gold plaques. So this is actually, this is your first gold plaque, but you have two [00:27:00] silver plaques also. ’cause engineering with Rosie reached a 100,000 subscribers. Uh, the uptime also reached a hundred thousand subscribers a while ago, but we reached 1 million. This is the first time I, we’ve been in person, but I could actually hand you this award. So congratulations Zi. Very, very well done. Thank you. This is treasured and, um. Yeah, added in. Nothing like that has ever happened to me before, so I’m bit overwhelmed. I, I’m interested to know, we got that Wheel of Fortune footage from, ’cause I thought that was lost. Lost forever. It’s over. It’s on YouTube. Sadly. It is. It’s 24. All the episodes Rosemary competed in the Wheel of Fortune. She was on four times. Six times. Six times. Sorry. There’s only four available on the internet. You may have white scrub tube. I wanna massaging Lazy Boy. Is that your husband? He made me get rid of it. He is like, that thing is hideous. And [00:28:00] it was, yeah. Thank, thank you so much. And I mean, yeah, this is the, the uptime wind energy. Um. Yeah, podcast achievement. It’s, um, it’s crazy how, how popular that, um, it’s in insanely popular since we crossed the 1 million mark that was a while ago. We’re up to 1.6 million right now. We’ll cross 2 million this year. I know it’s, it’s clear Claire’s reason. It mostly clear and it honestly is. Uh, but wind energy is a big part of the energy future, and as I’m realizing now, uh, when you start to reach out to people, you realize how important it is for the planet and for individual countries that wind energy is part of their electricity grid. So the, the information we exchange here this week is very valuable and reach out to others. I think that’s part of this wind industry and Matthew’s pointed out many times, is that we share. So unlike other places, uh. Wind energy likes to work together. And that’s great to hear and it’s great to participate in. So I wanna thank everybody here for attending, uh, this conference. Thank you to all the sponsors. Uh, you [00:29:00] made this thing possible. Uh, as Matthew has pointed out, we’ll be at WMA 2027. The website is live. So, uh, listen to Rosie. Please register now. Uh, and uh, yeah. Thank you so much for, for being with us. And we’ll see you in February right here. Thank you.

Send a textJazz Forrester joins me to chat about her latest, Breaking from Frame, why she set the book in the 60's, her debut, Shifting Gears, the support she receives from her mom, Lee Winter and Jae, living in Canada and much more! Support the show at sapphiclaura is Bringing you fun chats with the best authors in sapphic fiction.Support the show

Doug Wilson joins Steve for a powerful interview on Christian Nationalism. Get clarity straight from one of the leading voices on the subject as he responds to common oppositions and criticisms. In this episode, Doug Wilson and Steve dive deep into what Christian Nationalism truly means, why secularism has failed, and how a biblical worldview should shape society and governance. They reference influential authors and theologians including Curtis Yarvin, Stephen Wolfe, Abraham Kuyper, John Frame, and R. L. Dabney to build a robust case. Whether you're exploring Christian Nationalism for the first time or seeking answers to the debates surrounding it, this conversation provides thoughtful, scripture-grounded insight amid rising cultural discussions. Timestamps: 0:00 - Intro & Why This Matters Now 3:45 - Doug Wilson's Definition of Christian Nationalism 12:20 - Addressing Key Criticisms & Oppositions 25:10 - Insights from Curtis Yarvin & Stephen Wolfe 38:50 - Theological Foundations: Kuyper, Frame, Dabney 52:30 - Practical Implications for Christians Today If this resonates, like, comment your biggest takeaway, and subscribe for more grounded biblical discussions on faith, culture, and politics! ChristianNationalism #DougWilson #TheologyPodcast Full Grounded Episode Playlist: https://www.youtube.com/playlist?list=PLQSjPkXroH070SqzMGSrJF-_W9tdXyGDF Please consider sharing this with your friends and church family wrestling with these ideas! in Christ, the Grounded Team

There is a film that Adrian Nuno and I both saw for the first time on a big screen as kids. Same film, different theatres, different states. E.T. the Extra-Terrestrial. Neither Adrian or I knew it then, but that movie quietly did something to us. It planted somewhere deep in our chest, the idea that a story told with honesty and heart could make a complete stranger feel less alone in the world. It was never hope, mistaken for a naivete. The connection was magical. That was, in fact, the whole point. We were living through a moment that is testing that belief. And I think the people best equipped to help us find our way back to our humanity are the ones who never stopped making things filmmakers, storytellers, authors, poets, all artists who refuse to look away. Adrian Nuno is one of those people, and I'm so glad I got to have this conversation with him. Enjoy the listen.

If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon.Eddie is one of the world's leading thinkers on category design. He's a longtime Harvard Business Review contributor, co-founder of Category Pirates (a top Substack you must subscribe to), and has spent decades advising Fortune 100 companies on how to create new categories instead of just fighting for scraps of market share.I've studied Eddie's work obsessively for years because he doesn't just teach marketing - he teaches thinking. AND in this conversation, we jam together (riffing on ideas, building on each other's thoughts) about why everything you've learned in marketing strategy is likely wrong.We talk about K-pop Demon Hunters, how Nespresso and Gillette grew massive categories, and why breakthrough categories don't come from better features or nicer packaging - they come from deeply understanding what outcomes your super consumers are looking for.This episode is PACKED with real-life brand examples: Velveeta, Keurig, Tesla, Spam Musubi, frozen peas, and more. Eddie brings category design to life with stories that will completely change how you think about growing your business.Next Steps: Go find your K-pop moment, your Velveeta insight, your frozen peas problem - that's where exponential growth lives!In This Episode You'll Learn:Why 99% of CPG brands are playing the wrong game - stealing market share vs. growing categories, and why the biggest companies are least likely to create new categoriesBenefits are dead, outcomes are everything - The Velveeta $100M growth story: how solving one super consumer outcome (getting kids to eat greens) unlocked massive growthThe power of super consumers & super geos - Why you should hire your super consumers, and the shocking Cherry Garcia data: 3,000 of 30,000 stores drove 80% of salesLightning strike marketing - How to turn a £60K budget into £600K of impact (the Dude Wipes strategy of keeping 75% of marketing unplanned)Don't be afraid to niche down - Why 99% of experts are wrong when they say you're leaving people behindUseful linksConnect with Eddie Yoon on LinkedIn https://www.linkedin.com/in/eddie-yoon-ewg/Connect with Category Pirates on LinkedIn https://www.linkedin.com/company/category-pirates/https://www.categorypirates.com/https://www.youtube.com/@categorypiratesMentioned in This Episode: Books & Frameworks:Competitive Strategy by Michael PorterSuperconsumers by Eddie YoonClayton Christensen's "Jobs to Be Done" (milkshake example)Byron Sharp (mentioned as conventional wisdom)Mentioned in This Episode: Brands & Case Studies:Gillette (China market expansion)Keurig vs. Starbucks VerismoNespressoVelveetaBen & Jerry's Cherry GarciaSpam & Spam Musubi (Hawaii)TeslaNvidiaK-pop Demon Hunters (Netflix)Dude WipesRogaineRoyal CaninAnheuser-Busch============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Today's guest is National Geographic legend Jason Edwards—a photographer who doesn't just document the world… he translates it via powerful storytelling techniques, which we cover in excellent depth in the conservation.Jason talks about storytelling as a responsibility: becoming a portal for people who may never stand where you're standing. We dig into his deceptively simple “five frames” storytelling challenge, his ruthless “one thing per photo” rule, and a powerful litmus test: does your image land emotionally without a caption?We also get wonderfully practical—how he builds images in-camera (no object removal), how he culls his thousands of photos per trip, why “context shots” still matter even if everyone's taken them, and how to think like a pro without getting swallowed by social media.Top 10 takeawaysStorytelling = connection: you're sharing an experience for someone who may never get to be there.The 5-frame storytelling concept forces clarity—every frame must earn its place.A single image can be “the one” if it moves someone without needing a caption.Use an adjective test (cold, lonely, chaotic, tender) to strengthen emotional storytelling.Jason's core rule: you only get one thing in a photo—build everything around that anchor.Supporting elements are “actors,” not clutter: if it doesn't add, it subtracts.Don't copy the internet: avoid pre-researching other photographers' shots if you want your story.Practice “context shots” (the obvious wide/establishing frames) so your story has structure.His culling workflow is brutally efficient: 3 passes + color labels to find the true story set.Be a pro by acting like one: protect your credit, respect your work, and don't let social metrics define your worth.Court's Websites Check out Court's photo portfolio here: shop.courtwhelan.com Sign up for Court's photo, conservation and travel blog at www.courtwhelan.com Follow Court on YouTube (@courtwhelan) for more photography tips View Court's personal and recommended camera gear Sponsors and Promo Codes: ArtStorefronts.com - Mention this podcast for free photo website design. BayPhoto.com - 25% your first order (code: TWP25) LensRentals.com - WildPhoto15 for 15% off ShimodaDesigns.com - Whelan10 for 10% off Arthelper.Ai - Mention this podcast for a 6 month free trial of Pro Version

Jessica is spending her holidays with an old friend, Lloyd Marcus.  His daughter is found murdered in her house and her husband Donald becomes the prime suspect.

Send us a text!What are we fighting for, saints? Some kind of radical utopia? Some crazy internet fever dream? Something extreme, fringe, cultic, and crazy?No.We're at war for normal. Join us in this episode of the King's Hall, as we discuss the importance of assuming the center and holding frame against the degenerates.Join us at the New Christendom Press conference, The War for Normal, this June 11-14 in Ogden, Utah. https://www.newchristendompress.com/2026 Did you know supporters of the show get ad-free video and audio episodes delivered early and access to our patron exclusive show the After Hours and interactive live streams with Eric and Brian?       https://www.patreon.com/thekingshallOur new books are now in stock and shipping. Save 15% if you order them together! Get them here!This episode is sponsored by: Lux Coffee Company; Caffeinating the New Christendom with artisan roast coffee. Get 15% off your coffee with code "NCP15". https://luxcoffee.co/Armored Republic: Making Tools of Liberty for the defense of every free man's God-given rights - Text JOIN to 88027 or visit: https://www.ar500armor.com/ Talk to Joe Garrisi about managing your wealth with Backwards Planning Financial.       https://backwardsplanningfinancial.com/Receive top-tier musical training from Bohnet Music Academy. https://www.bohnetma.com/ncpSmall batch, hand-poured candles. Welcome to the resistance. https://resistancecandles.com/Christian business owners go to reformedbusinessalliance.com/ncp and use code NCP to claim your free month. Invest in your business, your family, and your future go to http://Appalachiadigital.com/ncp to book a strategy call.Go to Mt Athos for sustainably sourced goat dairy protein and other performance products. Listeners of the show get a 20% discount site-wide with code "NCP20".     https://athosperform.com/Book your free strategy call at https://www.bonifacebusiness.com/ Support the show:https://www.patreon.com/thekingshall

The boys recap the Super Bowl and halftime shows, the Olympic long jumpers allegedly injecting their ding dongs with hyaluronic acid, and Clavicular get brutally frame mogged by an ASU frat leader. Support us on Patreon and receive weekly episodes for as low $5 per month: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/circlingbackpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch all of our full episodes on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/washedmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shop Washed Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.washedmedia.shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • (00:00) Fun & Easy Banter • (10:15) Recapping This Weekend in Fun • (39:10) The Big Game • (1:03:55) Penis Injections at the Olympics • (1:14:35) Frame Mogging Support This Episode's Sponsors: - Rhoback: Go to ⁠⁠⁠⁠https://rhoback.com/⁠⁠⁠⁠ and use code LUTES20 for 20% off your first order - Fair Harbor Clothing: Head to ⁠⁠https://www.fairharborclothing.com/⁠⁠ and use code CIRCLING20 for 20% OFF your full price order now through 2/28 - Lucy: Go to ⁠https://lucy.co/steam⁠ and use promo code (STEAM) to get 20% off your first order. - Tecovas: Right now get 10% off at ⁠https://tecovas.com/crclbk⁠ when you sign up for email and texts. - Factor: https://factormeals.com/backer50off and use code backer50off to get 50% off your first Factor box PLUS free breakfast for 1 year. *Offer only valid for new Factor customers with code and qualifying auto-renewing subscription purchase. Learn more about your ad choices. Visit megaphone.fm/adchoices

The guys react to the Seahawks winning the Super Bowl, from Sam Darnold's redemption arc and Ken Walker's MVP performance to Seattle's defensive domination of the Patriots. They also unpack what this title means for the Seahawks' future and Darnold's place in NFL history (00:00) Intro (00:52) Seahawks Obliterate Pats, Win Super Bowl (04:20) Sam Darnold: Super Bowl Champion (22:47) Fart or Shart: Drake Maye (54:59) Intrusive Thoughts (59:23) Best Announcer Moments (01:07:54) Non-SEA/NWE Winners and Losers (01:13:32:00) Bad Bunny Halftime (01:18:49) Commercials (01:34:27) "Clavicular" Discord link:  https://discord.gg/Ge8bbYHrau Check out the 2025 Ringer Fantasy Football Rankings: https://fantasyfootball.theringer.com/ Email us! ringerfantasyfootball@gmail.com Hosts: Danny Heifetz, Danny Kelly, and Craig Horlbeck Producers: Kai Grady, Carlos Chiriboga, and Cameron Dinwiddie Learn more about your ad choices. Visit podcastchoices.com/adchoices

You've got a champion. Someone inside the account who gets it. They love your solution, they're fighting for your proposal, and they're feeding you intelligence about the decision-making process. So you're golden, right? Wrong. One reorganization, one promotion, one departure, and your deal could vanish overnight. Research from LinkedIn Sales Solutions analyzed thousands of enterprise deals and found something most salespeople refuse to believe: sales teams that build relationships with multiple stakeholders inside an account are 34% more likely to win.  That's the difference between hitting quota and missing it. Between a banner year and a brutal one. Why Single-Threaded Deals Die On average, 4-7 people influence a complex B2B buying decision. Even if you nail the pitch, you're still just one voice in a conversation happening behind closed doors. A conversation where people you've never met are raising objections you'll never hear. Where priorities you don't know about are shifting the criteria.  Your champion can be dismissed as "the person who likes that vendor." But when you've got three advocates from different departments? Consensus wins deals. Your Champion Won't Stick Around One in five of the people you're counting on right now won't be in their role twelve months from now. They'll get promoted, reassigned, poached by a competitor, or laid off in the next restructuring. When that happens to your sole contact, your deal doesn't just stall. It dies. The new person in that role has zero relationship with you, zero context on your solution, and zero incentive to champion something their predecessor started. But if you've built what top performers call "account insulation"—relationships with two, three, or four people across different departments and levels—the web flexes when someone leaves. It doesn't break. Weak Ties Matter More Than You Think We're trained to go deep with our primary contact. Build trust. Understand their pain points. Tailor every message to their specific needs. That's not wrong. It's just incomplete. In complex selling scenarios, influence often spreads through what researchers call weak ties—the casual, adjacent connections that link clusters of strong relationships. These are your amplifiers. A brief introduction. A shared article. A helpful insight that makes someone in operations remember your name when your solution comes up in a meeting you're not in. These loose connections become the difference between a deal that stalls and one that scales. Think about how deals from referrals close. They close twice as fast as deals that start cold. Accounts with multiple contacts grow larger, stay longer, and refer more business. The pattern is clear. Get enough internal referrals, and you stop being the vendor someone works with. You become the partner everyone trusts. Five Mistakes That Keep You Single-Threaded Account multithreading fails most often before it ever really begins. Not because it is hard, but because salespeople sabotage it with impatience, poor judgment, or misplaced effort. If you recognize any of these behaviors, they are costing you leverage inside the account. Trying to build fifty superficial relationships instead of multiple deep, meaningful connections. Spray and pray doesn't work in prospecting, and it doesn't work in account multithreading. Asking for referrals before you've built credibility. You can't extract value before you've created it. Failing to nurture the relationships you've already initiated. You can't plant seeds and never water them. Ignoring the law of reciprocity. If you don't offer value first—business insights, useful data, relevant introductions—people won't feel any obligation to help you. You'll burn through goodwill and get nothing back. Wearing out your welcome. If you've reached out multiple times with relevant insights and gotten silence, that's a signal. Move on. How to Build Your Account Web With Multi-Threading Start by mapping the web of people connected to your account. Decision makers, influencers, skeptics, the quiet analysts whose opinions shape what the decision makers think. Write it down. Visualize the relationships you have, the ones you need, and the blank spaces in between. Then ask questions that open doors and show you recognize the decision is bigger than one person. "Who else on your team would have a point of view on this?" "Would it be helpful if I shared what other departments are doing with similar tools?" "Is there someone else who should see this?" Or use my favorite: "I need your advice on this." That phrase invokes reciprocity and dramatically increases the probability they'll give you the referral. When trust is formed, asking for a direct referral becomes an act of generosity rather than an intrusion. Frame it around value, not obligation. "Would you be willing to introduce me to your colleague in operations? I think she'd have an interesting take on what we're talking about." "If anyone else on your team might benefit from this, would you mind sharing my name?" People say yes far more often than you think when you ask this way. The Quiet Chorus That Closes Deals The more people who trust you, the faster and further your message travels inside the account. You've got accounts in your pipeline right now sitting on a single thread. One job change, and that deal you've been nursing for months vanishes overnight. Stop searching for the one perfect contact. Start building a small community inside every account. It's not a single voice that carries your deal through. It's three voices in three different departments saying the same thing about you when you're not in the room. Protect Your Pipeline with Discipline Account multithreading isn't complicated, but it requires discipline and a shift in how you approach relationship-building. If you're ready to protect your pipeline, increase your win rate by 34%, and build accounts that grow instead of churn, start mapping your key accounts today. Identify the blank spaces. Ask better questions. Build the web before you need it. Ready to close more deals? Explore Keith Lubner's courses on Sales Gravy University. 

You’ve got a champion. Someone inside the account who gets it. They love your solution, they’re fighting for your proposal, and they’re feeding you intelligence about the decision-making process. So you’re golden, right? Wrong. One reorganization, one promotion, one departure, and your deal could vanish overnight. Research from LinkedIn Sales Solutions analyzed thousands of enterprise deals and found something most salespeople refuse to believe: sales teams that build relationships with multiple stakeholders inside an account are 34% more likely to win.  That’s the difference between hitting quota and missing it. Between a banner year and a brutal one. Why Single-Threaded Deals Die On average, 4-7 people influence a complex B2B buying decision. Even if you nail the pitch, you’re still just one voice in a conversation happening behind closed doors. A conversation where people you’ve never met are raising objections you’ll never hear. Where priorities you don’t know about are shifting the criteria.  Your champion can be dismissed as “the person who likes that vendor.” But when you’ve got three advocates from different departments? Consensus wins deals. Your Champion Won’t Stick Around One in five of the people you’re counting on right now won’t be in their role twelve months from now. They’ll get promoted, reassigned, poached by a competitor, or laid off in the next restructuring. When that happens to your sole contact, your deal doesn’t just stall. It dies. The new person in that role has zero relationship with you, zero context on your solution, and zero incentive to champion something their predecessor started. But if you’ve built what top performers call “account insulation”—relationships with two, three, or four people across different departments and levels—the web flexes when someone leaves. It doesn’t break. Weak Ties Matter More Than You Think We’re trained to go deep with our primary contact. Build trust. Understand their pain points. Tailor every message to their specific needs. That’s not wrong. It’s just incomplete. In complex selling scenarios, influence often spreads through what researchers call weak ties—the casual, adjacent connections that link clusters of strong relationships. These are your amplifiers. A brief introduction. A shared article. A helpful insight that makes someone in operations remember your name when your solution comes up in a meeting you’re not in. These loose connections become the difference between a deal that stalls and one that scales. Think about how deals from referrals close. They close twice as fast as deals that start cold. Accounts with multiple contacts grow larger, stay longer, and refer more business. The pattern is clear. Get enough internal referrals, and you stop being the vendor someone works with. You become the partner everyone trusts. Five Mistakes That Keep You Single-Threaded Account multithreading fails most often before it ever really begins. Not because it is hard, but because salespeople sabotage it with impatience, poor judgment, or misplaced effort. If you recognize any of these behaviors, they are costing you leverage inside the account. Trying to build fifty superficial relationships instead of multiple deep, meaningful connections. Spray and pray doesn’t work in prospecting, and it doesn’t work in account multithreading. Asking for referrals before you’ve built credibility. You can’t extract value before you’ve created it. Failing to nurture the relationships you’ve already initiated. You can’t plant seeds and never water them. Ignoring the law of reciprocity. If you don’t offer value first—business insights, useful data, relevant introductions—people won’t feel any obligation to help you. You’ll burn through goodwill and get nothing back. Wearing out your welcome. If you’ve reached out multiple times with relevant insights and gotten silence, that’s a signal. Move on. How to Build Your Account Web With Multi-Threading Start by mapping the web of people connected to your account. Decision makers, influencers, skeptics, the quiet analysts whose opinions shape what the decision makers think. Write it down. Visualize the relationships you have, the ones you need, and the blank spaces in between. Then ask questions that open doors and show you recognize the decision is bigger than one person. “Who else on your team would have a point of view on this?” “Would it be helpful if I shared what other departments are doing with similar tools?” “Is there someone else who should see this?” Or use my favorite: “I need your advice on this.” That phrase invokes reciprocity and dramatically increases the probability they’ll give you the referral. When trust is formed, asking for a direct referral becomes an act of generosity rather than an intrusion. Frame it around value, not obligation. “Would you be willing to introduce me to your colleague in operations? I think she’d have an interesting take on what we’re talking about.” “If anyone else on your team might benefit from this, would you mind sharing my name?” People say yes far more often than you think when you ask this way. The Quiet Chorus That Closes Deals The more people who trust you, the faster and further your message travels inside the account. You’ve got accounts in your pipeline right now sitting on a single thread. One job change, and that deal you’ve been nursing for months vanishes overnight. Stop searching for the one perfect contact. Start building a small community inside every account. It’s not a single voice that carries your deal through. It’s three voices in three different departments saying the same thing about you when you’re not in the room. Protect Your Pipeline with Discipline Account multithreading isn’t complicated, but it requires discipline and a shift in how you approach relationship-building. If you’re ready to protect your pipeline, increase your win rate by 34%, and build accounts that grow instead of churn, start mapping your key accounts today. Identify the blank spaces. Ask better questions. Build the web before you need it. Ready to close more deals? Explore Keith Lubner’s courses on Sales Gravy University. 

Connection matters deeply — and yet for many of us, it's never felt more confusing. In this solo episode, Dr. Alison explores the tension many people are navigating right now: how to stay open and loving toward others without losing clarity, discernment, or yourself. Many of us were taught that love means endless accommodation, that boundaries are unkind, or that distance equals failure. Others, weary of being hurt, find themselves pulling back — unsure how to stay connected without feeling drained or unsafe. This episode sits right in the middle of that tension. Rather than offering formulas or quick fixes, Dr. Alison invites listeners to slow down and notice what's happening beneath the surface of relationships — especially the ones that feel confusing, heavy, or hard to interpret. If you've found yourself asking: How do I stay loving without losing myself? How do I know when to lean in — and when to pause? What does discernment look like in real, imperfect relationships? This conversation creates space to reflect without pressure to decide everything right away. More Resources: