X. Destination Unknown

This week we catch up with Visit Slovenia and Inspirock to learn more about how they used itinerary creation and an engaging, personalised experience to encourage Slovenians to travel domestically this summer.

This week, we bring the second panel in partnership with Beautiful Destinations. Millennials are taking over the travel scene, as it has been recognised they make travelling a priority more than their previous generations. In this focus group between millennials and destinations you will get powerful insights and strong inspirations on the most recent travel trends.

How Visit Colorado Springs uses Inspirock's trip planner and data to continue inspiring travellers and provide value to stakeholders throughout 2020.

This week, we partnered with Beautiful Destinations to bring an episode from our new series 'Recovery Alliance' focusing on discussions related to industry recovery. Europeans will be among the first to travel internationally within regional 'bubbles', as destinations slowly reopen to international travel. In this focus group between travellers and DMOs, we'll discuss the new needs of travellers in the 'new normal'.

As the reopening of tourism is slowly taking place worldwide, it is becoming crucial to engage with future international visitors, developing solid digital campaigns addressing their needs and expectations as well as developing new safety protocols for visitors, residents and businesses. We have connected with Jamaica Tourist Board to understand how they have marketed the destination to international visitors during this “new normal”. Make sure to subscribe to our podcast for more insightful discussions. Check out how we can help your DMO: www.thinkdigital.travel/membership

Where do destinations find inspiration for their campaigns during COVID-19? How do they convince people to travel again and engage with the local tourism sector? In our latest impact call, Visit Estonia reveal the strategy behind their new staycation campaign, which uses storytelling to inspire local people to discover Estonia in a new unique way.

With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market? On this week's Tourism Impact call, we were joined by Visit Greenland to discuss and share insights about their inspiring staycation campaign and long-term strategy.

Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. The key question for the recovering industry is what is the appetite for travel? We dedicate our eleventh Tourism Impact call to discussing this question and analysing the travel community's mindset and behaviours around travel.

Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will irrevocably change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call to discussing sustainability and how this is an opportunity for the industry to change for the better.

This week on our ninth Tourism Impact call, we discussed digitalisation and sustainability solutions for recovery. The strategy for many destinations now is to look beyond COVID-19 and prepare for every scenario and the changes and challenges ahead.

What travel will look like in the future with Doug Lansky by Digital Tourism Think Tank

In Week 7 of our Tourism Impact call series, we have seen a shift in industry reaction from impact to innovation. Destinations are now fully focused on recovery. The strategy for many DMOs is to go digital, offer more virtual experiences and online resources to keep their destination top of mind, whilst supporting local people and businesses.

A different week brings different perspectives. In our sixth Tourism Impact Call, we featured contributions from The Travel Corporation, thecamp and more. The key focus is the role of technology as a solution and an enabler for the industry. Designing the future of tourism requires innovation, inclusive community initiatives and product development as part of the recovery strategy.

This week, we focused on recovery strategies with Visit Inverness Loch Ness and many more. The key priority for destinations now is to involve the local communities, support local businesses and diversify their product offering to appeal to the post COVID-19 traveller. X. Destination Unknown is a weekly podcast where we feature perspectives and contributions from key destinations and travel industry experts from around the world. Bringing the industry together to share situations, strategies and solutions for managing the impact of COVID-19 on the industry. Subscribe to on Apple Podcast to keep up to date on the Tourism Industry's response to COVID-19

In our fourth Tourism Industry Impact Call, specific insights were shared from Visit Austurland, Visit Scotland, Visit Ljubljana and many more. Recovery is going to happen in phases and the key priorities now are to support local businesses, refocus and put the domestic market and regional tourism at the forefront.

Our third Tourism Industry Impact Call, featured contributions from Singapore Tourism Board and Scottish Enterprise, amongst others. The emerging insights reveal destinations are changing the narrative to respond to rebuild trust and confidence, whilst taking action within the destination on safety.

Thinking beyond COVID-19 by Digital Tourism Think Tank

The end of Tourism as we know it by Digital Tourism Think Tank