Podcasts about dmos

In this episode, Adam sits down for a solo episode packed with insights on the key trends shaping destination marketing today. From the accelerating adoption of AI and its impact on the industry to the growing importance of stakeholder communication and innovative content strategies, this episode provides a roadmap for DMOs in 2025. Explore the necessity of calculated risk-taking, the value of owned media, and the importance of engaging both visitors and local communities in a rapidly changing world. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Sean Roberts and Nathan Fischer! Joey Glenn from DMOS! David Eickholt from 247 Sports! Voice of the Iowa Hawkeyes! John Evans!

In this episode, Adam sits down with Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach and co-host of Destination Discourse. They discuss critical issues facing DMOs, including the impact of AI on travel planning, the importance of personalized experiences, and the evolution of website engagement. Stuart challenges the industry to confront uncomfortable truths, offering a roadmap for DMOs to thrive in a rapidly changing landscape. Subscribe to our ⁠newsletter⁠! The ⁠Destination Marketing Podcast⁠ is a part of the ⁠Destination Marketing Podcast Network⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠adam@thebrandrevolt.com⁠ or visit ⁠www.thebrandrevolt.com⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠www.thedmpn.com⁠. If you are interested in joining the network, please email ⁠adam@thebrandrevolt.com⁠.

The "Carry On Queen" Mary Charleson joins Brand USA Talks Travel to talk marketing strategy, storytelling, and smart packing. From insights into the awards at ESTO to travel trends in AI-driven content, Mary offers actionable tips for DMOs and industry pros alike. Plus: media platforms that travel brands shouldn't overlook. Mary Charleson is a marketing speaker, author, and consultant.

Justin Koury - A wine and spirits expert with over 25 years of hospitality industry experience. Justin has spent decades teaching culinary techniques whiskey pairings and consulting in the spirits and cider Industries.Todd Godbout -Todd has been exploring the world of wineries, breweries, distilleries, and cideries since 2003, the same year he created WineCompass.com, a tasting room compendium that now includes information on almost 20,000 craft beverage tasting rooms. Since then, he has written over 1,500 posts at the WineCompass blog and leveraged his contacts to create the Virginia Wine TV and MyJoogTV video series. He has participated as a judge for the Maryland Governor's Cup and World Drinks Awards. In the technology sphere, he developed the Android Compass Craft Beverage Finder mobile application and its equivalent on Amazon Fire and Alexa. In 2018 he co-founded BevFluence®, an organization that provides a unique ecosystem where products are tasted, shared, and fully experienced. BevFluence® provides these services through influencer marketing campaigns and unique regional experiences through bartender labs and speakeasy events. The team has collaborated with the Michigan Wine Collaborative, Ryland Peters & Small publishing house, the American Cider Association, Visit Nelson County, as well as various guilds, DMOs, and associations. 

Sean Roberts and Joey Glenn from DMOS! NHL Playoffs! Iowa DOT Play of the Day! Voice of the I-Cubs Jason Kempf!

Sean Roberts and Joey Glenn from DMOS! Nico has no awareness! NBA Playoffs! David Eickholt from 247 Sports!

Sean Roberts and Joey Glenn from Engineered Performance at DMOS! baseball injuries! Iowa DOT play of the day! Jersey retirement controversy!

Sean Roberts and Joey Glenn from from Engineered Performance at DMOS! Chad Leistikow from the Des Moines Register on Lucy Olsen draft! UNI head football coach Todd Stepsis!

This episode of Destination on the Left is the last in the series of three episodes where we dig into tourism in the Northwoods of Wisconsin and the unique strengths and challenges of each of the three DMOs. This week, Krystal Westfahl, President and CEO of Let's Minocqua Visitors Bureau, shares the decade-long journey of her Chamber of Commerce as it became a visitor's bureau and then rebranded to align better with the area she represents. We're discussing the importance of having a clear vision of who you are and who you serve and how to evolve your brand to set your destination up for growth. What You Will Learn in This Episode: How Krystal's background in natural resources and nonprofit management aligns with her current role in tourism marketing The importance of having a clear vision and defined roles to eliminate confusion and increase effectiveness How Krystal's region works collaboratively with other DMOs to promote tourism across the region What strategies Krystal and her team used to refresh their brand and the importance of leveraging the recognized name ‘Minocqua' for marketing Why effective communication and community input are vital in successfully launching and managing a DMO Rebranding a Shared Vision Krystal and I discuss her decade-long journey transforming a chamber of commerce into a vibrant visitor bureau. A key part of this transformation was rebranding. The move to a visitor bureau needed a carefully planned branding strategy that matched the destination's mission to invite more visitors to the area. The bureau leaned heavily on the distinctive term Minocqua, not just for its uniqueness but for its longstanding recognition among newcomers and long-time visitors as evoking the Northwoods experience. Rebranding isn't just about altering logos or names but understanding and sharing your core values and visions. The Minocqua rebrand involved carefully planting a flag on shared community values. Collaborative Growth in the Northwoods of Wisconsin Operating in Oneida County, the Let's Minocqua Visitors Bureau is a huge collaborative success that has brought together multiple municipalities under a shared purpose. This cooperative model supports their mission, the economic uplift of Minocqua, Arborvita, Hazelhurst, and Woodruff, through joint marketing and seamless visitor engagement. The rebranding effort went beyond aesthetics, incorporating strategic input and widespread survey data to ensure the new identity resonated with everyone, from local businesses to tourists. Krystal describes this collaboration as a rising tide lifting all boats. Lessons in Branding Strategy From her experience, Krystal offers invaluable insights into the rebranding process for other DMOs considering a similar path: Take Your Time: Effective rebranding is not rushed. Krystal advises allowing one to two years for research, surveys, and stakeholder engagement to guide the rebranding journey. Understand Your Audience: Build a deeper understanding of community perceptions and visitor expectations. A brand should authentically reflect the values of the place it represents. Beyond the Logo: A brand encompasses more than visual identity. It is an organization's mission, vision, and strategic action, all working cohesively. Communication is Key: Open communication with local communities, businesses, and visitors ensures clarity and strengthens the shared vision. Resources: Website: https://www.minocqua.org/ LinkedIn Personal: https://www.linkedin.com/in/krystalwestfahl/ LinkedIn Business: https://www.linkedin.com/company/minocqua-visitors-bureau/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

We've shared the DMOU mic with some pretty big DMOs (Boston, Detroit, New York City, Puerto Rico, etc.). But sometimes, it's the smallest DMOs that share truths from which we can all learn. Jim Zaleski has worked in major markets and with major brands in his career…and today, he heads the DMO in Labette County KS, based in a town of 10,000 people. And, yet…in this fascinating episode, Jim shares how he runs his small town DMO like a million dollar operation. Cool concepts for big and small destinations…and everyone in between. Join us.

On this episode of Destination on the Left, I talk with Lauren Sackett, CEO at the Rhinelander Area Chamber of Commerce in Northern Wisconsin and Vice Chair of the Oneida County Tourism Council. We discuss her destination's commitment to becoming more inclusive and accessible and why this is a positive business decision. Lauren also digs into how hosting events like the US Deaf Golf Championship and Ski for Light provided practical insights that shaped their current accessible initiatives. What You Will Learn in This Episode: How Lauren and her organization are focusing on making Rhinelander more inclusive and accessible for diverse travelers What innovative strategies Lauren and her team are implementing to enhance accessibility, including detailed trail mapping and improved website information Lauren shares the experience and impact of hosting events such as the US Deaf Golf Championship and Ski for Light, and how these have helped shift perspectives on inclusivity How the creative approach to the region's mythological mascot, the Hodag, has become a great tourism driver for Rhinelander Why the formation of the Northwoods Chamber Collaborative has been a successful model for idea sharing and regional support The New Face of Cooperative Tourism At the core of Rhinelander's tourism growth is coopetition, and Lauren emphasizes that when neighboring destinations work together, they create greater potential for shared success. Through the Northwoods Chamber Collaborative, DMOs and chambers gather quarterly to share insights, tackle common challenges, and support collective growth. This collaboration builds an ecosystem of shared learning and resource optimization. Promoting Accessible Travel A strong commitment to inclusivity and diversity underpins Rhinelander's tourism approach. They place a huge emphasis on equipping their website with features that support minority-owned businesses and ensure accessibility details are readily available. The introduction of detailed GIS mapping for trails has also seriously boosted accessibility awareness, providing visitors with important information about trail conditions and amenities. This is especially important in 2025, when travelers value destinations where they feel welcome and accommodated. It translates into longer stays and stronger economic impacts on destinations. Hosting events like the US Deaf Golf Championship and Ski for Light provided practical insights that shaped current initiatives, such as developing printed and digital trail guides enriched with GPS features to enhance visitor experience. The local community has also been keen to display support through window stickers, and their grassroots enthusiasm underscores the region's commitment to transformation, not just for tourists but for local residents too. Redefining Success Stories in Tourism Rhinelander's approach to tourism isn't just about increasing visitor numbers; it's about crafting memorable experiences that resonate with diverse audiences. The town, famously associated with the mythical Hodag, harnesses this culturally significant symbol, featuring it in festivals and marketing materials. Resources: Website: https://oneidacountywi.com/# LinkedIn Personal: https://www.linkedin.com/in/lauren-sackett-b2a5a59a/ LinkedIn Business: https://www.linkedin.com/company/rhinelander-chamber/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

In an era of digital disruption and AI, what's the best way for destinations to engage with travel media? Chez Chesak, a leader in both outdoor and travel writing, shares strategies for DMOs to build lasting relationships with writers, secure impactful coverage, and navigate the evolving content ecosystem. He also delivers advice for new travel writers. A must-listen for industry professionals looking to refine media outreach. Aaron Wodin-Schwartz, Brand USA's Chief Corporate Affairs Officer, joins Mark as co-host.

Joey Glenn and Cole Crawford from Engineered Performance by DMOS are in with Sean Roberts and Lucas Strain

On this episode of Destination on the Left, Jacqui Sharpe, Executive Director at Three Lakes Area Chamber of Commerce shares a fascinating journey of transforming a small town's tourism landscape by tackling significant hurdles like the lodging shortage. She discusses the innovative steps they are taking to attract a hotel developer, address restrictive short-term rental ordinances, and harness community collaboration. What You Will Learn in This Episode: How Jacqui navigated through the unique challenge of having high tourist interest but limited lodging in Three Lakes Why Jacqui believes collaboration and partnerships are critical for addressing community challenges and fostering economic development How the community's history and natural resources have shaped Three Lakes as an attractive tourist destination Why the short-term rental ordinance and lack of hotels present a significant economic impact challenge, and what steps Jacqui is taking to address these What Jacqui has learned from collaborating with the Wisconsin Economic Development Association and others Navigating Tourism Challenges in Three Lakes, Wisconsin The challenges faced by Three Lakes, Wisconsin, underscore a common issue in the tourism industry: balancing development with maintaining a small-town charm. For Jacqui's community, attracting visitors isn't the problem; it's where to accommodate them. The community faces significant challenges due to lodging restrictions. Local ordinances require a minimum seven-day stay for short-term rentals, and a lack of hotel infrastructure following the loss of a downtown hotel in 2019 has resulted in a scarcity of lodging options. This means that visitors often stay elsewhere, taking their economic potential with them. This is why Jacqui and her team have been proactive in attracting new lodging developments. By emphasizing suitable lodging options in tourism-driven economies, they aim to inject a projected $13 million into the local economy over the next five years. Collaborative Initiatives Collaboration is at the heart of Jacqui's strategy to tackle lodging shortcomings. Her efforts with other DMOs to form a cohesive tourism department underscore a regional approach to development. Jacqui aims to fill the lodging void with developments that reflect community values and needs by aligning with economic development associations like the Wisconsin Economic Development Association (WEDC) and forming partnerships with hotel companies like Cobblestone. Establishing a new hotel, which is projected to open in 2026, is a major milestone. The project, supported by local banks and investors who require fewer incentives, will address the existing lodging gap while respecting and enhancing the small-town ethos vital to residents and returning visitors. The emphasis is reinvesting growth into the community through initiatives like community development funds. This ensures that economic benefits translate into tangible improvements for local residents, preserving the town's charm amid change. Resources: Website: https://www.threelakes.com/ Instagram: https://www.instagram.com/threelakeswi/ LinkedIn: https://www.linkedin.com/in/jacqui-sharpe-50482a15/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

This is the second of a series recorded at the ABA Marketplace. In it, we discuss how the industry is evolving, the biggest opportunities ahead, and strategies shaping travel's future. Enjoy hearing from five inspirational tourism leaders about topics including the rise of slow tourism and experiential travel. In this episode, you'll hear from these extraordinary leaders: Jennifer Tremblay Moore: https://www.linkedin.com/in/jennifer-tremblay-moore-b3014b73/ Jana Kaylor: https://www.visiteurekasprings.com/ Barry Surman: https://www.linkedin.com/in/barry-surman-3b23a81/ Annette Morejon: https://www.linkedin.com/in/annette-morejon-mba-31a17b19/ Adam Halay: https://www.linkedin.com/in/adam-halay-b94276140/ Insights from ABA Marketplace in Philadelphia My five guests discuss the evolving preferences of travelers and why the trend toward unique personalized experiences is picking up speed, the value of ABA Marketplace, and the importance of building genuine connections with industry partners. Jennifer Tremblay Moore, the Marketing and Communications Manager at the Wild Center Jennifer discusses the appeal of nature-based travel as people increasingly seek deeper connections with nature. She highlights new features at the Wild Center, like the extended Fen Trail and interactive exhibits such as the giant eagle's nest and gorgeous resident river otters, which aim to reconnect visitors with the outdoors. Jennifer emphasizes the Center's commitment to accessible and inclusive experiences that cater to all groups, including students and seniors. Jana Kaylor, Group Sales Manager for Eureka Springs Eureka Springs is a hidden gem, ideal for relaxation and an escape from the hustle of everyday life. Jana is keen to let people know all about her destination. She describes its extensive outdoor and cultural offerings, from kayaking and biking to exploring historic hotels and haunted sites. Jana loved attending ABA because it was such a great educational experience. Industry partners are willing to share advice and make genuine connections. Barry Surman, Deputy Director of Tourism and Film for Westchester County, New York Barry explains why the current trend is toward more specialized and personalized travel experiences with smaller, more tailored tour groups. He also explains why he appreciates the hospitality and culture of cooperation within the tourism industry so much and how ABA Marketplace exemplifies that. Barry also discusses the networking opportunities that help build collaborations and connections with industry partners. Annette Morejon, President of North America for Whisper Systems USA The key topic of my discussion with Annette centers on upcoming innovations in Whisper Systems USA tour-guide audio systems, including AI integration for real-time translations, which will enhance user experiences. Anette reflects on her 25-year career in tour guiding and tour management, noting a shift toward smaller, more personalized travel experiences that offer deeper cultural connections. She sees ABA Marketplace as an excellent place for networking and keeping abreast of industry trends. Adam Halay, Assistant Sales Manager at the National Baseball Hall of Fame and Museum Adam shares why he's so enthusiastic about upcoming exhibits, including one focusing on Japanese-American baseball. He talks about creating exclusive, behind-the-scenes travel experiences to meet travelers' evolving desire for more personal interactions. Adam stresses the importance of building genuine relationships at industry events like ABA Marketplace, which he believes are crucial to allowing DMOs to share their stories and engage visitors on a deeper level to boost tourism to their destination. We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Telling the DMO story has never been more important than it is right now…and Visit the Palm Beaches' Senior Director of Community Engagement and Advocacy Sergio Piedra joins us on this episode of DMOU to lay out their blueprint for community engagement. It's a 3-step plan that combines intentional storytelling, community engagement and destination visioning…and it is a model for DMOs everywhere. Plus, in the Bonus Round, you'll get not just one ghost story…but two. Join us.

AI is revolutionizing the travel industry, but are destination organizations keeping up? In this special episode for International Women's History Month, guest host Janette Roush speaks with Esra Calvert, and Signe Jungersted about how AI can enhance strategy, efficiency, and visitor engagement. Learn practical ways to integrate AI into your work and why industry-wide adoption is key to staying competitive. Janette Roush is SVP, Innovation and Chief AI Officer at Brand USA. Esra Calvert is Chief Insights Officer at Esra Calvert Consulting. Signe Jungersted is CEO and Founding Partner at Group NAO.

In this episode, I sit down with Jim Harenchar, CEO of Response Marketing Group (RMG), to explore how hospitality businesses can leverage predictive modelling, data insights, and personalised marketing strategies to enhance customer engagement and drive business growth. With over 35 years of experience, Jim shares how RMG helps brands like The Ritz Carlton, Georgia Tourism, and Arkansas Tourism create game-changing outcomes through data-driven marketing strategies. We discuss:✅ How hotels and restaurants can use data insights to improve guest experiences and customer retention✅ The role of predictive modelling in driving upselling and cross-selling opportunities✅ Key customer journey touchpoints hospitality businesses should focus on✅ How smaller businesses can adopt strategies used by DMOs to attract more tourists✅ The future of data technology in hospitality and how to stay ahead Jim also shares an exclusive offer for my listeners—be sure to check the link in the show notes! Key Topics Covered in This Episode:

In this week's episode, we sit down with two of the most influential voices in the short-term rental (STR) advocacy space - David Krauss, CEO & Founder of Rent Responsibly, and Alexa Nota, COO & Co-Founder. With regulations and housing discussions at the forefront of industry challenges, Rent Responsibly is leading the charge in empowering hosts, owners, and managers to unite, educate, and advocate for fair policies. From community-building to data-driven insights, David and Alexa share how they're working to close the information gap between policymakers and operators, ensuring that STR professionals have a seat at the table. Key Topics Discussed: 1️⃣ Strengthening the STR community through advocacy and education. 2️⃣ Addressing policy misconceptions and affordability concerns. 3️⃣ Why hosts must engage in local and state policy discussions. 4️ Key findings from Rent Responsibly's 130,000+ data points. 5️⃣ How state and local groups are organizing for policy impact. 6️⃣ Combating misinformation in STR regulations. 7️⃣ Why local hosts' voices matter in regulatory decisions. 8️⃣ How hosts can partner with Chambers of Commerce & DMOs. 9️⃣ Debunking the idea that banning STRs solves housing issues.

One of the best parts of the annual Board Leadership for Destinations Symposium is the Roundtable sessions where Board members discuss issues with their peers from around North America, individuals with whom they rarely, if ever, have a chance to interface. Last year, Visit Colorado Springs CEO Doug Price and his Board Chair took that concept to the next level, visiting neighboring DMOs to continue the CEO/Chair conversations on a wide range of governance and funding topics. On this episode of DMOU, Doug shares that experience along with how his DMO spearheaded over $2 billion in new asset development…and how they are aggressively addressing mobility issues in their destination. Join us.

On this episode of Destination on the Left, I talk with Arturo Gaona, Chief Partnership Officer at Wheel the World. Arturo shares how Wheel the World started with one vision in mind and evolved into a solution for helping visitors of all abilities know what to expect when planning their travels. He shares how Wheel the World collaborates with DMOs to map accessibility features and provide accurate, reliable accessibility information for travelers. What You Will Learn in This Episode: Why Wheel the World was founded and how a crowdfunding trip to Patagonia inspired the start of the company What the Accessibility Mapping System (AMS) is and how it helps both DMOs and travelers Specific challenges travelers with disabilities face and how Wheel the World's solutions aim to address these issues How the Destination Verified program helps destinations attract more diverse visitors by making accessibility information more transparent and accessible What proactive steps DMOs can take to improve how they share information about accessibility From Personal Experience to Global Impact Arturo shares how Wheel the World was born in 2016, when a trip planned with friends, including a wheelchair user, to Torres del Paine in Patagonia exposed the glaring gaps in accessible travel information. The group's determination led to creating a hiking wheelchair and a crowdfunded expedition, which went viral, catapulting the concept of accessible travel into the spotlight. The overwhelming internet response to their self-filmed documentary inspired Arturo and his friends to found Wheel the World in 2017. How DMOs Can Create Accessible Destinations The collaboration with Visit Mesa, a trailblazer in destination accessibility, was Wheel the World's foray into working with DMOs. Arturo explains how their method helps destination marketers take steps to share their accessible locations with potential visitors: 1. Accessibility Information Provide accurate and comprehensive accessibility information. Arturo explains that many destinations lack a centralized repository of accessibility data. By mapping the accessibility of over 90 destinations with its Accessibility Mapping System (AMS) app, Wheel the World can provide travelers with the information they need to plan their trips. 2. Booking Solutions Once accessibility data is collected, the next step is ensuring that travelers can easily book accommodations and services that meet their unique needs. Wheel the World offers a user-friendly platform where accessible travel options are readily bookable, bridging the gap between information and action. 3. Training Another barrier to accessible travel is hospitality professionals' lack of knowledge and awareness of interacting with people with disabilities. Wheel the World's Academy provides training that gives industry professionals the skills they need to provide excellent service, break down invisible barriers, and embed inclusivity. Arturo also discusses how marketers can present the destination in a way that resonates with travelers with disabilities, ensuring they feel welcomed and included. Arturo emphasizes that DMOs can start by taking small, actionable steps toward inclusivity. The key starting point is to find out a destination's accessibility information online and then work on continuously improving accessibility. Resources: Website: https://wheeltheworld.com/ LinkedIn Personal: https://www.linkedin.com/in/arturo-gaona-ab38a71a/ LinkedIn Business: https://www.linkedin.com/company/wheeltheworld/ Destination Verified: https://wheeltheworld.com/destination-verified? We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with Brian Applegarth, founding chair of the Cannabis Travel Association International and owner of Applegarth Strategies, about the burgeoning interest in cannabis tourism. He describes the four archetypes of this growing target market, and we discuss how destinations should think about their cannabis experience and how to develop it alongside their brand. Brian also shares some case studies of destinations that are innovating with cannabis experiences right now. What You Will Learn in This Episode: How Brian categorizes cannabis travelers into four distinct archetypes and the marketing strategies tailored for each Why there is a growing interest in cannabis tourism, with approximately 70 million Americans expressing interest What role data and storytelling play in effectively marketing and integrating cannabis tourism into travel destinations How destinations like Travel Santa Ana and VISIT Oakland are innovating with cannabis experiences, including the introduction of cannabis trails What the cannabis travel industry can learn from craft brewery and vineyard tourism Understanding the Cannabis Tourism Market With over 70 million Americans interested in cannabis tourism, Brian shares the importance of understanding the varied subgroups within this demographic. His insights into what kinds of travelers are interested in exploring cannabis culture help DMOs create targeted marketing and refine their strategies to better attract this rapidly growing group. From the ‘canna-curious' to the ‘transformative/ceremonial traveler,' understanding these traveler personas enables more precise, meaningful engagement. Brian outlines four distinct archetypes that highlight varying niches of cannabis engagement and interest: 1. Canna-Curious: Individuals who are interested in exploring cannabis experiences but aren't necessarily consumers. 2. Cannabis Wellness: People focused on enhancing their quality of life and well-being through cannabis. 3. Cannabis Connoisseurs: Enthusiasts who are interested in the intricacies of cannabis cultivation and different varieties. 4. Transformative/Ceremonial Traveler: Those seeking spiritual or consciousness-expanding experiences through cannabis. Understanding these subgroups is crucial for destinations aiming to effectively cater to the diverse needs and preferences of cannabis tourists. Leveraging Data to Inform Strategy Brian emphasizes the power of data in creating successful cannabis tourism strategies. His data-driven approach allows destinations to design engaging and personalized cannabis experiences. We dig into the details of Brian's work with destinations like Travel Santa Ana, with its 30 cannabis shops and how they collaborate with a local cannabis farm, or Oakland's ‘Visit Oakland' cannabis trail which stands out by combining lounges, shops, and equity-focused activities, promoting diversity and inclusion in the cannabis industry. Opportunities in Cannabis Tourism As cannabis legalization spreads, destinations can innovate with creative cannabis-centric experiences. The synergy with craft beverages, especially in agriculturally rich regions, offers destinations really exciting prospects and the integration of cannabis has huge potential for capturing the imagination of a new group of visitors. Brian highlights the importance of collaboration and an inclusive approach that respects local cultures and histories. Resources: Website: https://brianapplegarth.com/ LinkedIn: https://www.linkedin.com/in/Brian-Applegarth/ Canna-Starter Kit for Destinations: https://brianapplegarth.gumroad.com/l/starterkit We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Welcome to the first of a two-part series from NTA, where we dive into tour and travel trends, partnerships, and challenges shaping the industry. In our conversations, we explore the rise of transformative travel, the international tourism rebound, and innovations in payment systems—all key trends driving the travel industry forward into 2025. In this episode, you'll hear from these industry leaders: Kelly Dean: https://www.linkedin.com/in/kellydeanottawa/ Kim Ricaurte: https://www.linkedin.com/in/kim-ricaurte-510588285/ Patrick McIntyre: https://www.linkedin.com/in/patrick-mcintyre-2b61914 Sheryl Porto: https://www.linkedin.com/in/sheryl-porto-489189b1/ Zach Harrison: https://www.linkedin.com/in/zachary-harrison-a63481194/ In my interviews at the NTA, each guest shares examples of successful collaborations from DMOs and hotels to technology providers that help them create unique and memorable travel experiences. Kelly Dean from Ottawa Tourism Kelly emphasizes transformative and experiential travel, including immersive experiences such as culinary tourism and engaging deeply with local cultures. She shares more about how the travel industry can grow and adapt post-pandemic to meet evolving consumer expectations for the future. Kim Ricaurte from Airwallex We discuss Kim's approach to helping people embrace new solutions without criticizing their existing methods, and she emphasizes the importance of partnership and support through these transitions. Kim also discusses significant trends in financial technology, particularly a shift away from traditional credit cards to alternative payment methods such as Google Pay, Apple Pay, and local systems like ACH, and explains the benefits of educating travel operators on these new financial solutions. Patrick McIntyre from Image Tours Patrick shares some new things he is working on for 2025—including a new Greek tour. He digs into the importance of responding to customer feedback and making tweaks that keep itineraries fresh and attractive to travelers. Building stronger relationships with your clientele helps support sales. Patrick describes the NTA Travel Exchange as “new” and says it's an exciting place to learn, get to know some new people, and continue to develop relationships with people he's already met. Sheryl Porto from Merani Hotel Group Sheryl and I dig into the exciting resurgence in international travel, particularly in Niagara Falls, USA, highlighting the unique cross-border tourism challenges and opportunities between the US and Canada. She shares her thoughts on the recovering international market post-pandemic and anticipates seeing significant business growth in 2025, especially from the Indian market. Zach Harrison from Anderson Vacations Zach and I discuss his focus on small-group travel, especially in remote Canadian areas. He highlights the shift from large 55-passenger buses to smaller 16-passenger groups, which allows for more intimate travel experiences and access to unique destinations that larger buses cannot reach, such as early morning wildlife tours in the Rockies. Zach also shares the importance of mentorship in the evolving travel industry, acknowledges generational gaps, and emphasizes the warm, collaborative community fostered at the NTA Travel Exchange. We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Today's episode of The Destination Marketing Podcast has Adam sit down with Julie Kirkpatrick, the President and CEO of meetNKY, the host DMO of the Kentucky Travel Industry Annual Conference. They discuss the interesting dynamic of Julie's DMO in Covington, Kentucky bordering Cincinnati, Ohio and how she's been able to work together with her counterparts at Visit Cincy. Julie underscores the importance of collaboration over competition when working with DMOs in close proximity to each other and the common goals that her organization shares with Visit Cincy. "When we're going out and layering that media campaign, when we're buying programmatic, when we're buying search, when we're doing social, it's all geared towards one platform and it's one call to action and that's Visit Cincy. So you hit visitcincy.com and you're going to see the conjoined story of this region." - Julie Kirkpatrick meetNKY If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today's episode of The Destination Marketing Podcast is a full-length look at Adam's keynote presentation at the Kentucky Travel Industry Annual Conference. In this keynote, Adam explores the media strategies of both candidates from this past election and how Donald Trump was able to capitalize on podcast appearances during his campaign. The presentation then moves into the shifting landscape in destination marketing and how podcasting can be at the forefront. He also brings up some examples of Relic podcast clients that have been successful and how they've been beneficial to their DMOs. If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

For today's episode of The Destination Marketing Podcast, Adam is on the road at the Kentucky Travel Industry Annual Conference. Hank Phillips, the President and CEO of the Kentucky Travel Industry Association, sits down with Adam to discuss the ways that this conference will reinforce foundational aspects of tourism and benefit destination marketers with any experience level. Adam and Hank also touch on Kentucky's steady recovery from the COVID-19 pandemic and the statewide collaboration between DMOs to invest expiring ARPA funds into the future of Kentucky tourism. "The whole point is that that collaborative energy and the pooling of regular funds going forward is going to keep a lot of those initiatives going into the out-years." - Hank Phillips Kentucky Travel Industry Association If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On this episode of Destination on the Left, I talk with three tourism industry leaders about the power of partnership and community engagement. Maureen Martin, Vice President of Partnerships and Community from Destination Madison, Bryan Kuebel, Senior Partnership Manager from Visit Milwaukee, and Greg LaDuca, Senior Vice President of Industry Relations from Visit Rochester, join me to discuss the Partnership and Community Engagement PACE Forum, the premier gathering place for passionate DMO professionals committed to the power of partnership and community engagement. They share the origin story of the PACE Forum, talk about the importance of this sector of the DMO industry, and give details of the 2025 event. What You Will Learn in This Episode: Why PACE was formed and the significance of Partnership and Community Engagement for DMOs The value of non-competitive idea sharing among peers How the PACE forum has shifted professional interactions post-pandemic and the advantages of face-to-face networking The importance of creative revenue sources and consistent communication with tourism commissions How the PACE 2025 forum in Cincinnati aims to focus on new technologies, data, and AI Fostering Community and Engagement The Partnership and Community Engagement (PACE) initiative is a network of professionals dedicated to enhancing the impact of DMOs. Maureen elaborates on PACE's origins, sharing how the initiative formally took shape during the pandemic when professional norms shifted dramatically, leading to the first PACE Forum in Madison, Wisconsin, in February 2024. With an initial expectation of around 50 attendees, the forum's attendance soared to approximately 120 participants, underscoring the industry's hunger for community and collaboration. The forum successfully filled a void left by national conferences, offering continuous networking opportunities and fostering an environment for sharing ideas across borders. PACE 2025 is set to take place in Cincinnati, Ohio, from February 18-20. The upcoming forum promises to dig deep into new technologies, data analytics, artificial intelligence, and the invaluable role of networking in destination marketing. Advocacy for DMOs Maintaining consistent communication with tourism commissions and creatively seeking revenue sources is so important in the travel and tourism industry. The success of DMOs hinges on building strong, meaningful relationships within the community. Innovative programs like mentorship initiatives within the PACE Forum are designed to help newcomers integrate and feel connected. Their programs ensure that professionals at all travel and tourism industry levels benefit from the wealth of knowledge and experience available. Advocacy extends beyond simple promotion—it involves building robust relationships, consistent communication, and a clear demonstration of tourism's economic impact on local communities. Sharing tangible success stories about how tourism positively affects local businesses and the community helps bolster support from various stakeholders. These compelling stories help make the abstract benefits of tourism concrete and relatable. The Value of Peer Networks Peer networks create a supportive ecosystem where professionals can share ideas that help them overcome common challenges and foster a sense of community. Greg, Maureen, and Bryan all emphasize how these connections promote professional and personal growth, enable tourism professionals to stay current with industry trends, and collaboratively develop impactful initiatives. The PACE forum, in particular, exemplifies the power of these networks by shifting traditional, nationally-run conferences towards a more intimate, peer-led format. Greg talks about how the forum's spirit of non-competitive idea exchange allows peers from various cities to share insights and strategies autonomously. Resources: Gregory LaDuca Website: https://www.thepaceforum.com/home LinkedIn Personal: https://www.linkedin.com/in/gregory-l-laduca-78442713/ Twitter Personal: https://x.com/gregoryladuca Maureen Martin Website: https://www.visitmadison.com/about-us/our-team/ LinkedIn Personal: https://www.linkedin.com/in/martinmaureen/ LinkedIn Business: https://www.linkedin.com/company/destination-madison/ TikTok Business: https://www.tiktok.com/@destinationmadison Pinterest: https://www.pinterest.com/destinationmadison/ Youtube: https://www.youtube.com/c/DestinationMadison Bryan Kubel Website: https://www.visitmilwaukee.org/ LinkedIn Personal: https://www.linkedin.com/in/bkubel/ Facebook Personal: https://www.facebook.com/bkubel/ Instagram: https://www.instagram.com/bkubel/ Twitter: https://x.com/bkubel We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Video game competitions, or esports, are a growing industry that allows DMOs to grow their visitation and increase travel by inviting the esports community into their destinations. Ed Tomasi, an esports consultant for DMOs, Allister Scorgie, the Director of Sport Hosting at Explore Waterloo Region and Loren Gold, the Executive Vice President of the Greater Raleigh Convention and Visitors Bureau, join Adam for an in-depth conversation about the intersection between esports and destination marketing. Allister and Loren discuss how they started working with the esports community in their destinations and their connection with Ed. They also give a brief overview of esports and underscore the benefits of capitalizing on esports in your destination marketing strategies. "Every destination has an opportunity to be a trusted partner with the esports community, and it just first starts with identifying what you have to offer as a destination and matching it to that appropriate community that's there, but you may not have reached out to them initially." - Ed Tomasi PlayHRDR Explore Waterloo Region Greater Raleigh Convention and Visitors Bureau If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On this episode of the Future of Tourism podcast, Dr. Phil Xiang and Simpleview's own Jason Swick discuss smart cities, digital disruption, and the emerging concept of “smart tourism” and where DMOs can dive right in.

On this episode of Destination on the Left, I talk with Catherine Alonzo, CEO at Javelina and host of the How to Change the World Podcast. She shares why story and travel are two sides of the same coin and breaks down how we should approach stories when trying to make a change or social impact. We also discuss the stories we tell ourselves, the importance of internal and external stories, and why core values matter in the travel industry. What You Will Learn in This Episode: Why internal narratives and personal storytelling impact how we see the world How core values guide decision-making and personal fulfillment Why understanding specific audiences and targeting communications effectively is crucial in crafting impactful stories and strategies What the significance of having a clear “why” is within an organization, and how to operationalize it to build a sustainable culture How to use storytelling to create the immersive experiences travelers are looking for Stories as Catalysts for Change Catherine emphasizes that stories aren't just tools for entertainment—they are pivotal in shaping our understanding of the world. Whether it's the narrative we tell ourselves internally or the stories we communicate externally, these narratives have the power to influence change. Catherine explains how stories form the bedrock of how we perceive and interact with the world, which is why they're so important in driving personal and societal transformation. Storytelling is an incredibly powerful tool In the travel and tourism industry. We discuss the connection between the vulnerability and richness of storytelling and the immersive experiences travelers are looking for. By creating compelling narratives, destinations can provide deeper, more meaningful experiences that resonate on a personal level with visitors, ultimately driving visitor numbers and community engagement. Crafting Messages for Targeted Audiences A key part of storytelling is knowing your audience. Catherine highlights a common mistake marketers often make— trying to reach “everybody” and why the story ends up resonating with nobody. Instead, she suggests focusing on a maximum of four distinct audience groups. This could include decision-makers, referral partners, and internal audiences such as team members. Understanding each audience group's motivations, psychographics, demographics, and needs allows DMOS to tailor communications to connect with potential visitors on a deeper level. This targeted approach ensures that the emotional core of the message remains consistent, fostering a strong connection with the audience. Finding and Operationalizing Purpose We discuss the critical importance of a clear “why” within organizations. As someone deeply involved in social change, Catherine believes that organizations cannot sustain a strong, meaningful culture without a well-defined purpose. For those in travel and tourism, this means clarifying why their destination or service exists beyond just economic gain. By integrating this “why” into daily operations, organizations can create authentic and compelling narratives that resonate with their teams and audiences. Resources: Website: https://www.catherinealonzo.com/ LinkedIn Personal: https://www.linkedin.com/in/catherinealonzo/ Podcast: https://www.catherinealonzo.com/how-to-change-the-world We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Today's episode of The Destination Marketing Podcast continues our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. In the second episode of Destination Discourse, Adam and Stuart is a deep-dive on branded entertainment. They emphasize the need for DMOs to adapt to the changing advertising landscape, especially with the rising costs of paid media. Later in the episode, Stuart pulls from his experience with Visit Myrtle Beach and touches on the impact that branded content like Traveling the Spectrum and Splish Splash Squawk has had on his organization. Watch Destination Discourse on YouTube If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today's episode of The Destination Marketing Podcast is a collaboration with Destination Discourse, a podcast that was recently launched by Adam with Stuart Butler, the CMO of Visit Myrtle Beach. Starting today and over the next few weeks, we'll be releasing the first three episodes of Destination Discourse as bonus episodes of The Destination Marketing Podcast. On the first episode of Destination Discourse, Adam and Stuart discuss AI's role in destination marketing and what that could mean for travelers and DMOs. They also touch on the evolving expectations of travelers, thinking about destination marketing as more than transactional and making sure visitors get the most value out of their trips. Watch Destination Discourse on YouTube If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Send us a textDiscover how the meetings industry is not only rebounding but thriving, as chat about Kristen's experience at the Texas Travel Alliance's 39th Annual Texas Travel Summit. Together, we uncover the stunning resurgence of the industry, which is now surpassing pre-pandemic levels. Kristen shares insights on the new frontrunners in event planning, with the sports market leading the charge, while planners face the dual challenge of high demand and limited venue availability. We also dissect the role of hotels and DMOs in overcoming rising costs and the importance of flexible, responsive partnerships that help planners navigate these turbulent times. Even amidst these challenges, there's a palpable optimism breezing through the industry, with the majority of planners feeling more positive than they did just months ago. As the meetings landscape transforms, DMOs are shifting their strategies from traditional FAM tours to more personalized site visits, all while wrestling with tighter budgets and a greater emphasis on digital marketing. This episode highlights the creative ways DMOs are capitalizing on local partnerships to offer competitive incentives, turning financial constraints into opportunities. We also delve into the evolving dynamics between planners, hotels, and DMOs, emphasizing the significance of flexibility and post-event feedback. Learn how collaboration can create opportunities even in a landscape marked by rising costs and rigid contract terms, as the industry adjusts back to pre-pandemic norms. Join us for these insights and prepare for upcoming episodes where we'll explore emerging traveler behaviors and market trends.-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

Brandon Schexnayder, the founder of Southern Gothic Media, joins Adam on today's episode to talk about his podcast, which tells the ghost stories of various communities in the Southern United States. He details his background in the music industry, how he found his way into the podcasting space and what the initial stages were like in creating his podcast. He also discusses some of the most interesting stories he's told on his show and his work with DMOs to tell the ghost stories of their respective communities. Lastly, Brandon gives some insight into how he's been able to grow his podcast and the importance of collaboration in the podcasting space. "At the end of the day though, I have to say the biggest thing that you can do is be involved in the other community of podcasts, period. If you want to grow your show, if you want to grow your content, being involved with other content creators and building that community is going to grow more than anything." - Brandon Schexnayder Southern Gothic Media If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On today's episode of The Destination Marketing Podcast, Adam sits down with Thomas Salley, the director of Great State of Wilkes, Tourism in North Carolina. Thomas joins the podcast in the wake of the impact of Hurricane Helene and he discusses his experiences with the storm and what role DMOs play when this kind of natural disaster takes place. He also provides important takeaways for other DMOs to use as a future reference when dealing with a natural disaster, such as the importance of reliable communication methods, establishing yourself as the travel spokesperson for your destination and building strong relationships with local government and emergency services. "I woke up Sunday morning after the storm had kind of come through, and I saw all these images and heard people saying, you know, we need all of these things, and just seeing the destruction, I knew I had to do something. So, I felt like in my role, what I could do was to go and be of service to my neighbors." - Thomas Salley Resources Mentioned in the Episode: Great State of Wilkes, Tourism: https://www.wilkescountytourism.com/ Hospitality Relief Workers Fund: https://www.ncrla.org/foundation/nc-hospitality-workers-relief-fund/ Visit North Carolina | State Tourism Director Wit Tuttell: wit.tuttell@visitnc.com State Government Emergency Fund: https://pay.payitgov.com/ncdonations and https://www.nc.gov/disaster-relief-fund-faqs State Hurricane Resource Page: https://www.ncdps.gov/our-organization/emergency-management/hurricane-helene https://www.visitnc.com/advisory/cAdA/hurricane-helene-travel-advisory If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of Slick Talk, Wil converses with Robyn Bridges, President and CEO of Visit Auburn Opelika, to delve into the transformative role of Destination Management Organizations (DMOs) in community and tourism development. The podcast explores various facets, including the importance of fiscal responsibility, community service, and sustainable growth facilitated by DMOs. Listeners gain valuable insights into Auburn's unique charm and the collaborative efforts that contribute to its tourism and community enrichment. The discussion also touches on the integration of traditional hospitality with short-term rentals, strategic marketing, and engaging local talents and businesses to enhance visitor experiences. Highlighting Auburn's burgeoning pickleball scene and major events like the Alabama Aviation Conference, the episode underscores the significance of marketing, data management, and secure funding in thriving non-conventional tourist destinations. This episode is brought to you by our sponsors at: Minut – Minut has more than just security features! They monitor noise, movement, and occupancy all within one device, and all Slick Talk listeners get 2 months FREE when they sign up with this link! Hostfully – Use code SLICKTALK for three months free of their digital guidebook or $100 off their property management platform! Hudson Creative Studio - Get your direct booking site and brand built by them, and never look back! ——– Thank you for tuning into our podcast! Slick Talk is a Hospitality.FM production, and you can find more of our shows at Hospitality.FM or anywhere else you listen to your podcasts! Listen to more episodes on our website and take a look at our amazing podcast and network sponsors that make this all possible! You can also listen to our Monday morning podcast, Good Morning Hospitality, where we discuss the industry in a more casual setting! If you ever want to contact us for guest suggestions or anything else related to the podcast, please fill out our contact form, and we will be in touch! Last but not least, we love to connect on LinkedIn! Let's connect there so you can see the daily content we post beyond the podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we're sharing our tips on how to be an outstanding conference attendee, whether you're planning, hosting, or just attending. Discover what preparations are crucial before the event, from researching the schedule to getting to know the speakers. We also dive into information overload and share strategies for maximizing your post-conference glow. Tune in to elevate your conference game and make the most of your next event as an attendee. SHOW NOTES: Buy tickets for the 2024 Better Events Conference: https://bettereventspod.com/conference Conference Attendee Tips: https://medschool.vanderbilt.edu/career-development/wp-content/uploads/sites/5/public_files/Be_a_Conference_Commando.pdf Learn More About Tourism Richmond: https://www.visitrichmondbc.com/ Listen to our episode with Nancy Small about maximizing your relationship with DMOs: https://open.spotify.com/episode/6klbWQMbftDMzI6HQMx51W?si=9k0N9P_pTnuoHDTz3vBzkg Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this episode I talked with Miloš Pelucha, a seasoned digital nomad who's traveled to over 25 countries, about the future of remote work and tourism. Miloš shares his journey, including a life-changing 800-kilometer walk across Spain. He discusses the role of local governments and tourism boards in adapting to the growing presence of digital nomads and how experiences trump material possessions. The conversation highlights the difference between tourists and digital nomads and offers actionable steps for destinations to attract long-term visitors. Tune in to learn how to integrate digital nomadism into tourism for sustainable growth.

On this special episode of The Destination Marketing Podcast, Adam joins Dane Carlson as a guest on The Econ Dev Show to discuss the symbiotic relationship between destination marketing and economic development. They discuss how DMOs and economic developers can collaborate and improve on things like site visits to create positive memorable experiences. Adam and Dane also underscore the benefits of owned media and podcasting to their respective industries and the importance of creating valuable content for their respective audiences. The Econ Dev Show Listen to our previous episode with Dane Carlson! If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On this edition of DMOU, we settle in with John Sage of Sage Inclusion. We met John at the Destinations International Annual Convention and were fascinated by his take on what destinations and DMOs get right (and wrong) about travelers with disabilities, a market cohort that is only growing with an aging population. In our conversation, John demystifies ways that DMOs can play a pivotal role in making their destinations more accessible. Join us.

Anna elaborates on how the integration of AI can be transformative for businesses in the travel industry. AI is another tool in your toolbox, and each tool, whether it's a simple hammer or a sophisticated AI algorithm, has a particular purpose. The collaboration between humans and AI enables tour operators, DMOs, and travel agents to enhance and personalize customer experiences. What You Will Learn in This Episode: What inspired Anna's focus on human and AI collaboration to solve complex travel industry challenges How AI-driven search can enhance user experience by providing personalized travel details How smaller brands and companies in the travel sector can also benefit significantly from implementing AI technology What Mobi can do for travel businesses, from custom development to ready-to-go products How Anna's experiences have shaped her approach to customer engagement and technology integration Tailoring AI for the Travel Industry One of the standout applications of AI in travel is providing highly personalized travel recommendations. With AI-driven search capabilities, users can ask detailed, nuanced questions in natural language and receive tailor-made responses. Using AI allows travel agents to deliver gold-standard service by giving them comprehensive, instant knowledge about destinations that cater to their travelers' particular needs. Anna explains how AI tools allow you to automate various service tasks to ensure smooth and efficient operations—including making dynamic changes such as reallocating resources in response to travel disruptions to give your clients the best experience possible even when things are quite going to plan. How AI Can Work for Smaller Tour Operators AI can revolutionize small travel brands' operations by providing personalized, scalable solutions that were previously only accessible to larger companies with significant resources. These AI-powered tools can help smaller operators manage bookings, optimize travel itineraries, and offer tailored experiences to customers. By implementing AI-driven intent-driven search capabilities, smaller tour operators can provide a user-friendly experience that intuitively answers customer queries in a natural, conversational manner, dramatically increasing customer satisfaction and engagement. This allows operators to offer recommendations tailored to individual needs, such as suggesting local attractions, dining options, or accommodations that align with a traveler's interests. Future Proofing and Collaboration Anna elaborates on how the integration of AI can be transformative for businesses in the travel industry. AI is another tool in your toolbox, and each tool, whether it's a simple hammer or a sophisticated AI algorithm, has a particular purpose. The collaboration between humans and AI enables tour operators, DMOs, and travel agents to enhance and personalize customer experiences. Resources: Website: www.takemobi.com Intent Driven Search: https://www.takemobi.com/solutions/IDS LinkedIn Personal: https://www.linkedin.com/in/anna-jaffe-14a6084/ LinkedIn Business: https://www.linkedin.com/company/mobi-systems/ Facebook Business: https://www.facebook.com/MobiSystemsInc Instagram Business: https://www.instagram.com/mobi_systems_inc/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Learn how players like Major League Baseball and Broadway are utilizing conversational A.I., and how DMOs can do the same to enhance visitor engagement. Dan Flores, Head of Tourism at Satisfi Labs takes us behind the scenes of effective A.I. implementation. Plus, you'll get Dan's tips on several new A.I. products.

In this episode, Adam Stoker and guest Bill Geist discuss a critical issue facing destination marketing organizations: a growing disconnect between boards, CEOs, and political stakeholders. They discuss the misalignment between boards and destinations, the impact of COVID-19 on the industry, and the importance of effective board orientation. Bill emphasizes a need for better communication, storytelling, and proactive strategies to foster understanding and support within DMOs. “You cannot explain what it is we do to somebody over lunch, there's just not enough time and it isn't professional. Orientation should be an all-hands-on-deck, 2 to 3 hour immersion in what we do because what we do, almost nobody out there understands.” -Bill Geist If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Mark has questions and Kara has answers! Is there a point where DMOs can, and should, start using AI to generate public-facing content even while acknowledging that there are going to be errors? Is it ethical to use AI images which may be composites? We discuss these questions and more with Kara Franker, the new CEO of Visit Florida Keys. Kara is also an attorney - and a former NFL cheerleader.

Send us a textIs your Destination Marketing Organization (DMO) ready to navigate the maze of digital marketing in 2023 and beyond? Today, Kristen Cruz and Jenn Barbee, uncover the key strategies that DMOs need to stay ahead of the curve. We break down how major players like Google, Facebook, and TikTok are reshaping the travel planning process and what that means for your marketing efforts. From leveraging user behavior insights to debating the ongoing relevance of traditional media, we explore how flexibility and innovation can position DMOs for success in a rapidly evolving market.But that's not all— we get into the critical practice of holistic data analysis. We challenge you to view answers and opinions as mere data points, encouraging a multi-faceted approach to decision-making. With an emphasis on trusting your intuition when it's warranted, we provide actionable advice on how to gather comprehensive insights and consider diverse perspectives. Don't miss out on these valuable insights that promise to elevate your understanding of digital marketing and data analysis. Join us for this enlightening episode and get ready to revolutionize your approach to destination marketing.-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

The Morning Rush 8/15/24 Hour Two - Dr. Sullivan from DMOS and Bruno join the show!!

On this episode of Destination on the Left, I talk with Lakshmee Lachhman-Persad, accessible destination marketer and board member of NYC Tourism + Conventions, who explains why it's so important to create inclusive experiences for everyone with disabilities, whether visible or invisible. Lakshmee shares specific actions that any destination or attraction can take now to make themselves more accessible and provides practical advice on becoming more welcoming to people with a wide range of abilities. What You Will Learn in This Episode: How destinations can create a great inclusive experience for all their visitors Why visible representation for people with disabilities is crucial in marketing campaigns What destination marketers can do to engage with local disability advocates for a better understanding of barriers and challenges within their cities How businesses and DMOs can create an inclusive internal culture to support employees with disabilities Why the social justice movement has influenced the way destinations think about welcoming visitors Upcoming projects and collaborations Lakshmee has planned to showcase inclusivity in travel Engaging with Local Disability Advocates for Inclusive Destinations Lakshmee advises destination marketers to actively engage with local disability advocates to better understand their cities' barriers and challenges. She emphasizes the significance of learning from locals' experiences and the idea of providing positive experiences for all visitors, regardless of their abilities. Lakshmee goes on to shed light on the size and value of the disabled population as a market segment within the travel and tourism industry—and why understanding this is a crucial step towards recognizing the needs of this demographic and tailoring travel experiences to be inclusive and accessible. Creating an Inclusive Internal Culture for Employees with Disabilities We dig into why travel and tourism businesses and Destination Marketing Organizations (DMOs) should foster an inclusive internal culture that supports employees with disabilities. Lakshmee stresses the importance of both internal culture and marketing representation, as well as providing accessible information externally. She highlights the lack of widespread knowledge about disability inclusion, the challenges of finding accessible facilities in the community, and how the social justice movement has significantly influenced the discourse around disability inclusion and accessibility. A Holistic Approach to Inclusivity and Collaboration Lakshmee shares her experience as a NYC Tourism + Conventions board member and discusses the importance of collaborating with various organizations to showcase inclusivity and accessibility for people with disabilities. We talk more about the need for a deeper and more sophisticated inclusivity work, moving beyond performative actions. Resources: Website: www.accessibletravelnyc.com LinkedIn: https://www.linkedin.com/in/lakshmeelachhmanpersad/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with Subramania Bhatt, Founder and CEO of China Trading Desk. We discuss Chinese travel trends and how his company keeps a finger on the pulse of Chinese travelers' international aspirations. We discuss why the old days of large-group travel are behind them and why they seek authentic experiences in 2024. Subramania walks us through the return of the Chinese traveler and where the top five outbound markets are for them right now. What You Will Learn in This Episode: Why Chinese traveler preferences have shifted towards experiential and culinary travel experiences and how international brands can adapt and customize their messaging to cater to this trend Where Chinese travelers find their inspiration and how DMOs can inspire them using the right platforms Why collaboration between destinations, such as Germany and Flanders, to create a holistic approach for marketing to the Chinese market has seen such great success How the China Trading Desk collects data that allows international marketing teams to understand and reach the Chinese travel market Popular destinations for young Chinese travelers right now including Singapore and Europe The Changing Landscape of Chinese Travelers Subramania shares how the China Trading Desk has been at the forefront of understanding and reaching the Chinese travel market. He shares how, there has been a surge in enthusiasm among Chinese travelers post-pandemic, with an increasing trend of younger generations heading to more affluent destinations. We also explore why there is such an interest in culinary experiences and individual travel as opposed to historical group trips. The Power of Data Insights We take a deep dive into the wealth of data provided by the China Trading Desk and how it helps DMOs understand Chinese traveler sentiment and spending patterns. We learn which platforms Chinese travelers use to research their trips and look for inspiration for their travel, including Little Red Book which is similar to Pinterest. Subramania talks more about the necessity for international brands to foster trust and shares some crucial ways brands can stand out amidst a fiercely competitive market. Influencing Factors and Strategic Collaborations The conversation also highlights other factors influencing Chinese travelers' travel plans, including safety concerns portrayed in movies that impacted Thailand's popularity. We also discuss how waiving tourist visa requirements has propelled Singapore to one of the top spots to visit post-pandemic. Subramania shares a story of the success of collaborative marketing, as seen with Germany and Flanders, and why it underscores the impact of holistic strategies in the Chinese market. Resources: Website: https://www.chinatradingdesk.com/ LinkedIn Business: https://www.linkedin.com/company/chinatradingdesk/ LinkedIn Personal: https://www.linkedin.com/in/subramania/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with Tiffany Gallagher, Vice President of Operations at Civitas about what Tourism Improvement Districts (TIDs) mean for the communities where they are established. She shares more about creative funding opportunities designed as a benefit-based vehicle for the travel industry forward. Tiffany also discusses the Civitas Pro database and why they created a one-stop shop for all data related to funding for DMOs and other organizations that operate tourism programs. What You Will Learn in This Episode: How Tourism Improvement Districts (TIDs) provide a self-funding mechanism for the tourism industry and actively support the local economy What impact TIDs have had on communities, with specific examples from Portland, Maine, and Boston, and how they have significantly increased destination marketing organizations' budgets Why Tiffany and her team created Civitas Pro, a database for destination marketing organizations' funding, and how tourism organizations can use it to maintain or increase funding Why diverse funding sources, including the formation of new districts and alternative funding models like sales tax increment financing, are essential for capital improvements and infrastructure related to tourism The importance of leaders overcoming fear, implementing new funding vehicles, and embracing an abundant mindset for long-term stability The Rise of Tourism Improvement Districts Tiffany joins me on the show to discuss the growing importance of Tourism Improvement Districts (TIDs) and why they're proving to be such an effective funding mechanism for the tourism industry. TIDs provide a self-funding mechanism for businesses within a jurisdiction, helping them make a collaborative effort to support the local economy. Tiffany shares more about the success stories of TID implementation in Portland, Maine, and Boston and why those examples underscore their positive impact on destination marketing organizations' budgets, enhancing their competitiveness and resilience. TID's Impact on Community Development The conversation underscored the pivotal role of TIDs in community development and the shift in the tourism industry's focus from marketing to contributing to the local economy. The discussion emphasized the need for diverse funding sources to support capital improvements and infrastructure related to tourism, signaling a broader movement toward economic development perspectives. TID implementation in 2021 resulted in a remarkable $21,000,000 in revenue, further solidifying the positive impact on communities and their economic development. Introducing Civitas Pro Civitas Pro is a game-changer in destination marketing and funding advocacy within the tourism industry. It has a comprehensive database for destination marketing organizations' funding. This tool provides in-depth insights, competitive comparisons, and budget analysis, empowering DMOs to make informed decisions and effectively advocate for funding. I can't wait for you to hear the full story! Resources: Website: https://civitasadvisors.com/ LinkedIn Business: https://www.linkedin.com/company/civitas_2/ YouTube: https://www.youtube.com/user/civitasadvisors We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!