Podcasts about dmo

Exploring Michigan's Keweenaw Peninsula: Hidden Gems & Local Heritage with Brad BarnettWelcome back to the Outdoor Adventure Series! In this episode, Howard Fox sits down with Brad Barnett, the executive director of Visit Keweenaw, the destination marketing organization for Michigan's picturesque Keweenaw Peninsula. Known for its breathtaking natural landscapes, vibrant Finnish-American heritage, and abundant opportunities for outdoor recreation, the Keweenaw Peninsula is a hidden gem at the northernmost tip of Michigan's Upper Peninsula. Together, Howard and Brad explore what makes this region a true four-season destination, from its cool summer escapes and dazzling fall colors to epic lake-effect snowfalls and stunning dark skies perfect for viewing the northern lights. Tune in to discover how Visit Keweenaw is redefining sustainable tourism, supporting the local community, and inviting adventurers far and wide to experience the magic of Michigan's Upper Peninsula. Whether you're craving scenic trails, historic charm, or a place to simply slow down and reconnect with nature, this episode will have you planning your trip to the Keweenaw Peninsula.DISCUSSION1. Introduction and WelcomeHoward introduces the Outdoor Adventure Series and welcomes Brad Barnett as the guest 00:06Brad's role as Executive Director of Visit Keweenaw 00:14Personal reflections from Howard Fox regarding visits to the Keweenaw Peninsula and Michigan 00:592. Geographic Overview of the Keweenaw PeninsulaExplanation of Michigan's geography ("the hand" method) and Keweenaw's position 02:29Proximity to Lake Superior and its significance 02:44Fun fact about the latitude being north of most of Canada's population 03:163. Weather and ClimateComparison between Nevada (Boulder City) heat and Keweenaw's cooler temperatures 03:57Lake Superior's moderating effect on summer and winter climate 04:08Introduction of the term "coolcation" 04:14Keweenaw as a destination for beating the heat 04:304. Brad Barnett's Journey to Keweenaw and Role as Executive DirectorPersonal background and move from Kentucky for a doctoral program at Michigan Technological University 04:53Family experiences and attractions to outdoor recreation 05:19Discussion of the region's small population and initial economic development work 06:00Path to working with the Destination Marketing Organization 06:125. Keweenaw Peninsula as a Four-Season DestinationDiscussion on the tourism "seasons" and what each offers 06:56Summer: beaches, hiking, biking, access to nature 07:29Winter: 300 inches of lake effect snow, snow sports, warmer winter temps due to Lake Superior 07:45Spring: waterfalls, dark skies, fewer bugs and crowds 08:43Fall: vibrant autumn colors aided by location and climate 09:166. Dark Skies and Northern LightsHoward shares personal desire to experience dark skies in Keweenaw 10:27Discussion of minimal light pollution and visibility of northern lights 10:55Importance of Lake Superior's geography to stargazing experiences 11:247. Evolution of Visit Keweenaw as a Destination Marketing Organization (DMO)Historical focus of the DMO and its small initial scope 12:38Impact of the COVID-19 pandemic on DMO's approach and responsibilities 13:21Broadening focus to stewardship, economic development, and community engagement 13:42Emphasis on responsible tourism and intentional branding 15:018. Community Response and EngagementImpact of visitation on residents and their new role as brand ambassadors 15:38Change in visitor demographics: new, younger, and more affluent travelers post-pandemic 16:50Increased pride among residents and new entrepreneurial opportunities 17:52Recognition of the value of Keweenaw as a destination and readiness to cater to a broader audience 18:479. Website Tour: Visit KeweenawHoward and Brad conduct a virtual walkthrough of the Visit Keweenaw website 20:10Site highlights: activities, events, Finnish American heritage 21:02Destination development and reinvestment in communities 21:45Transparency on how tourism dollars fund local projects and grants 22:14New focus on sustainability and stewardship resources for visitors 23:0510. Stewardship, Sustainability, and Global EngagementParticipation in global tourism think tank (the "Collective") 24:12Keweenaw's approach to balancing tourism with community sustainability 24:39Elevating local organizations and creating opportunities for visitors to volunteer 25:49Encouraging stewardship among visitors and positive customer experiences 26:1011. Economic Impact and Support for Local LodgingImportance of staying with local lodging partners to support DMO efforts 27:32Revenue sources for Visit Keweenaw (bed tax, grants) 28:04Visitor spending helps fund responsible recreation and economic development 28:2312. Storytelling and The Power of Small CommunitiesFeatures on the website such as “The Crossing Place” web series 30:02Importance of sharing stories of volunteers and local community members 30:13Social media presence and connection channels 30:3813. Personal Fulfillment and Aha Moments in Destination WorkHoward and Brad discuss the personal rewards of working in tourism 31:27Creating impactful moments for visitors and the satisfaction of seeing community projects succeed 31:57Example: Opening of Houghton Douglas Falls site and visitor reactions 32:4914. Travel's Broader Impact and ReflectionsDeeper message: importance of simple travel moments and connection to nature 35:01Tourism's power to unite, inspire, and foster empathy in a polarized world 35:54Anecdotes connecting travel to well-being, self-discovery, and community 36:1915. Closing RemarksRecap of Brad Barnett's passion and Keweenaw's uniqueness 39:47Encouragement to visit Keweenaw Peninsula and connect with it as a destination 40:08How to follow and contact Visit Keweenaw via their website and social media 40:14MEDIAhttps://www.travelandtourworld.com/news/article/keweenaw-peninsula-becomes-the-epicenter-of-sustainable-tourism-in-2026-michigan-summit-will-lead-the-world/https://estonianworld.com/culture/a-michigan-city-named-the-finno-ugric-capital-of-culture-2026/https://www.uppermichiganssource.com/2026/04/28/city-houghton-receives-first-ever-bird-city-designation-up/LEARN MORETo learn more about Visit Keweenaw, visit their website at https://www.visitkeweenaw.com or on these social sites:Facebook: https://www.facebook.com/VisitKeweenawInstagram: https://www.instagram.com/visit_keweenawNEXT STEPSVisit us at https://outdooradventureseries.com to like, comment, and share our episodes.KeywordsBrad Barnett, Visit Keweenaw, Lake Superior, Michigan History, UP Travel, Copper Country, Michigan Festivals, Pure Michigan, Outdoor Adventure Series, Podcast Interview#VisitKeweenaw #LakeSuperior #MichiganHistory #UPTravel #CopperCountry #MichiganFestivals #PureMichigan #OutdoorAdventureSeries #PodcastInterviewMy Favorite Podcast Tools:  Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

Destination Canada is very likely the most innovative DMO on the planet when it comes to redefining the tourism industry's impact (both social and economic). Now, they have developed the Canadian Tourism Data Collective, an insanely expansive hub of research and information that is available not just for their use but the use of over 280,000 tourism businesses throughout the country. Destination Canada's SVP, CFO and Chief Data and Analytics Officer Meaghan Ferrigno shares how the Collective was developed, what it means to the industry and how two new industry tools have emerged from the data, Aurora AI and Tourism Twin. Join us for this sensational conversation.

On daytime MTV, Bon Jovi was becoming the biggest pop-rock act on the planet. Poison was setting the blueprint for everything pop culture now calls hair metal. At the same time, Metallica, Slayer, and Megadeth: were building massive and devoted audiences. These two worlds shared MTV, shared tour bills, and shared fans who were being asked to pick a side. That tension is what makes 1986 unlike any other year in metal history.The Glam Explosion That Broke Daytime MTVHere's what happened between 1984 and 1986: metal expanded beyond just being scary.After Quiet Riot became the first hard rock band to score a number-one album in 1984, the genre broke into mainstream consciousness. Then the PMRC Senate hearings of 1985 gave the music a problem: it needed to stop being threatening. By 1986, the solution was in the videos. Make them colorful. Make them fun. Start somewhere relatable: a bedroom, a garage, a studio. Then escalate into an idealized fantasy of concert performance. Replace leather and skulls with neon and teased hair. What had been relegated to late-night Headbangers Ball slots now fit the 3 PM MTV daypart. The music and the medium found each other.Bon Jovi's Slippery When Wet is the commercial monument to that shift. Released August 18, 1986, it rolled out singles for nearly a full year after release: “You Give Love a Bad Name” in July, “Livin' on a Prayer” in October, “Wanted Dead or Alive” the following March, “Never Say Goodbye” in June of 1987. Each one was bigger than the last. The year before, Bon Jovi had been opening for Billy Squier. The key differentiator from their earlier work: the arrival of Desmond Child as co-writer on the two biggest singles, bringing professional hit-making infrastructure to what was already a committed band.Poison's Look What the Cat Dragged In was doing the same thing with less money. Their starting address was Enigma Records, home to They Might Be Giants, The Cramps, Dead Milkmen, and Devo. An underground punk label, not a hair metal machine. Capitol entered the picture later, which explains why “Cry Tough” barely moved and “Talk Dirty to Me” became an MTV staple. Poison didn't just succeed with this blueprint; they franchised it.Van Halen's 5150 added keyboards and landed the best Sammy Hagar-era album in the process. David Lee Roth's Eat ‘Em and Smile amplified the campy fun of his Van Halen years into a career highlight. Cinderella's Night Songs made the sharpest glam debut of the year: darker and more concise than anything they'd produce later, before the bluesy detours took over. Jon Bon Jovi helped them record it. That's how fast the food chain was moving in 1986.The Thrash Revolution Running in ParallelHere's the thing about thrash in 1986: it wasn't hidden. Headbangers Ball existed. The magazines covered it. Metallica opened for Ozzy on the Ultimate Sin arena tour. But in the daytime MTV ecosystem, thrash was not the default. If you wanted it, you had to find itMaster of Puppets is eight songs long, 54 minutes, and sounded like nothing on daytime MTV or rock radio. It is heavy and precise and expansive in equal measure: a record where the title track alone runs over eight minutes and earns every second. It was Metallica's third album, the last one with Cliff Burton, and it was recorded without a single thought given to MTV rotation or radio airplay. No videos. No singles. Just the record, and the word that spread through tape trading, zines, college radio metal shows, and the underground networks that thrash metal relied on before the internet existed.What makes 1986 extraordinary is that Metallica wasn't alone. Slayer's Reign in Blood came out the same year: 29 minutes of something faster and more extreme than Master of Puppets, an album that even people who don't follow Slayer know by reputation. Megadeth's Peace Sells... But Who's Buying? completed what might be the single most concentrated year of output from the Big Four of thrash metal: three of the four bands releasing arguably their best records in a twelve-month span. Anthrax didn't have an album in 1986. If they had, it would have been a clean sweep.From the German side of the Atlantic, Kreator's Pleasure to Kill was happening simultaneously: the Teutonic thrash scene developing its own parallel lineage that would eventually be recognized as a pioneer of death and black metal. These weren't crossover acts. They weren't on MTV. But they were building the foundation that would outlast nearly everything in the charts.The thrash revolution of 1986 wasn't a secret, but it was a deliberate choice. Headbangers Ball ran late. Daytime belonged to Poison and Bon Jovi. You could be into both, but at school you were expected to pick a jersey. Admitting you preferred Master of Puppets over Slippery When Wet was a statement, and not everyone in 1986 was ready to make it out loud.Legacy Bands: Update or Resist?Every established metal act in 1986 faced the same question: how much do you change?Judas Priest's Turbo is the case study in what too much looks like. Their tenth album added synthesizer guitars and chased the MTV aesthetic in ways that have remained controversial ever since. Some decent songs are buried in there, but Turbo is the canonical example of a decade-spanning band trying on a new identity because the culture demanded it, and not quite threading the needle.Ozzy Osbourne's The Ultimate Sin represents a different calculation. The image got teased and colorful. The videos fit the 3 PM slot. But the album had Jake E. Lee playing with a flashy intensity that gave it a musical spine the presentation didn't undercut. Ozzy reportedly hated it. Others call it his best solo record: a bridge between his 1970s legacy and the glam-era present that actually holds together. When Metallica opened for Ozzy on the Ultimate Sin arena tour, the lineup said everything about where the genre stood. The scariest band in the underground, opening for a legacy act who'd made himself MTV-friendly. The irony runs deep.Black Sabbath's Seventh Star was never supposed to be a Black Sabbath album. Tony Iommi assembled it as a solo project with Glenn Hughes on vocals, Eric Singer on drums, and Dave Spitz on bass. The label insisted the Sabbath name go on it. The video for “No Stranger to Love” is keyboard-driven and barely resembles Sabbath because, structurally, it isn't. What it is, divorced from its title and backstory, is a genuinely interesting record with a remarkable cast. It has been submitted to multiple DMO polls. It has not yet won. It keeps getting submitted.Iron Maiden's Somewhere in Time added keyboards lightly and reads today as the last album before the tinkering accelerated. Europe's The Final Countdown produced one of the most inescapable songs of the decade and an album none of us heard past the singles. The legacy-band class of 1986 is full of acts choosing between integrity and relevance. The ones who chose wrong are instructive.The Deep Cuts That Shaped Everything (and Nobody Witnessed)Here's the version of 1986 that doesn't show up on year-end lists.In June of that year, a Swedish doom metal band called Candlemass released their debut album, Epicus Doomicus Metallicus, on a label called Black Dragon Records. It did not sell. It did not chart. It was not played on the radio or shown on MTV. It was, by most measurable standards, invisible. What it was doing, quietly and without witnesses, was inventing doom metal as a genre. Every band that has worked in that sonic territory for the past forty years carries a Candlemass debt, whether they know it or not.Guns N' Roses' Live ?!@ Like a Suicide is a different kind of deep cut: a 1986 self-released EP on GN'R's own Uzi Suicide label, predating Appetite for Destruction by a full year. Some people had it. They read about the band in Hit Parader and Circus, bought the cassette, and wrote the band's name on their textbook covers. Then they came home from college and the cassette was gone, lost in a couch cushion somewhere, probably worth a lot of money now. That cassette is a small but perfect metaphor for 1986: the thing you knew about first, the object you can no longer find.The Transformers: The Movie soundtrack connects 1986 to something else entirely: the year metal started showing up in animated children's films, delivered by Stan Bush, Lion, and members of Kick Axe performing as Spectre General. For kids who saw the movie it was a first exposure to the genre. Our Picks, Three Different ArgumentsEvery roundtable eventually comes down to someone having to choose.Poison's Look What the Cat Dragged In. The blueprint for hair metal as a cultural phenomenon. The DIY machine that started on a punk indie label and franchised itself across the next four years. It is not the deepest record of 1986. But it is the one that most completely captures what the year felt like at 3 PM on a Tuesday when MTV was on. That counts for something.Metallica's Master of Puppets is the credibility anchor. The last Cliff Burton record. The document of everything Metallica was before the first video and the commercial pivot. Every move they have made since gets measured against this one, and most of them come up short. The underground case, closed.Ozzy Osbourne's The Ultimate Sin is the legacy act threading the needle correctly, or at least fascinatingly. Jake E. Lee at full power. Ozzy navigating from his 1970s origin into 1986 accessibility in a way that doesn't fully betray either. An album Ozzy reportedly hated. A pick none of us saw coming.That's 1986.Episode Highlights* 0:00: Intro. Why we went back to 1986: the year we were all buying cassettes and picking sides.* 1:52: The Transformers: The Movie soundtrack as a metal gateway. Stan Bush, Lion, and a very upsetting death for 11-year-olds.* 4:07: Cassette-buying memories. Where we each were, financially and musically, in 1986.* 8:08: The PMRC timeline and how hair metal broke onto daytime MTV in 1986, colorful videos replacing darker imagery.* 11:36: Judas Priest's Turbo as the prime example of a legacy band adding keyboards and chasing the MTV moment.* 14:08: 1986 as the greatest single year in thrash metal history. Master of Puppets, Reign in Blood, and Peace Sells all released within months of each other.* 15:02: Walking into Richfield Coliseum for the last 30 seconds of Metallica opening for Ozzy, and genuinely not caring at the time.* 16:04: Listening to Master of Puppets in secret on the school bus while claiming to listen to Bon Jovi or Night Ranger.* 17:28: Why Cinderella's Night Songs holds up: darker and tighter than later work, no big ballad epics, Jon Bon Jovi's behind-the-scenes role.* 20:03: Bon Jovi's rocket-ship year. The full single timeline from You Give Love a Bad Name through Never Say Goodbye, and Desmond Child's co-writing role.* 22:49: Seeing Poison open for Quiet Riot at the Cleveland Agora reopening. Studying the Look What the Cat Dragged In album cover beforehand. Expecting at least one woman in the band.* 25:22: Poison's DIY punk ethic and their unlikely starting home on Enigma Records alongside They Might Be Giants and The Minutemen.* 27:56: Candlemass's Epicus Doomicus Metallicus: doom metal's invisible ground zero, released June 1986, heard by almost nobody.* 30:07: The Guns N' Roses Live ?!*@ Like a Suicide EP story. Buying it before anyone knew who they were, writing GN'R on textbooks, and losing the cassette after college.* 32:11: Queensryche's Rage for Order as a musicians' landmark, more influential among players than general audiences.* 34:43: Black Sabbath's Seventh Star. The Tony Iommi solo album the label forced into being a Sabbath record, and the DMO poll it keeps losing.* 37:44: Vinnie Vincent Invasion: Poison taken to its extreme. Pink guitars, pop DNA at maximum volume, and a singer switcheroo from Robert Fleischman to Mark Slaughter.* 45:08: Buying King Diamond's Fatal Portrait out of sheer fear, based only on a magazine photo with no MTV and no internet.* 52:30: AC/DC's Who Made Who: three new songs, six repackaged tracks, Maximum Overdrive tie-in, and the question of whether it needed to be a full album.* 56:13: The connections bands bucket. Hurricane, London, M.A.R.S., White Tiger, Rough Cutt, Black ‘N Blue: albums bought for who was in them, not what was on them.* 1:03:36: Rough Cutt's “Take a Chance” as an all-time genre standout hiding inside a mediocre album.* 1:07:29: We each name the one album that defines 1986. Three picks, no overlap.* 1:21:07: Chip's poll plug for CJSS's Praise the Loud. Cincinnati power metal. David T. Chastain. Still waiting for its DMO moment.* 1:24:07: Outro. Have a lost or forgotten album that deserves the spotlight? Suggest it here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.digmeoutpodcast.com/subscribe

Operating a primary economic vertical under standard public-sector constraints introduces significant market timing friction and structural risk for developing regions.In this episode, Dylan Conroy sits down with Sanju Luidens, Chief Marketing Officer of the Aruba Tourism Authority, to break down the institutional framework for privatizing national marketing systems and implementing high-value destination management.The Privatization Playbook: The core mechanics behind the 2010 decoupling of the ATA from government funding pipelines to establish complete fiscal speed.Shifting from DMO to DMMO: Why sustainable long-term economic growth requires moving past broad product promotion into comprehensive infrastructure management.High-Intent Aviation Engineering: The exact mix of hotel room metrics, passenger histories, and flight yields required to secure major airline routes.Strategic Audience Filtering: How embedding behavioral expectations directly into top-of-funnel marketing assets drives a 50% five-year customer retention loop.Sanju Luidens is an international brand strategist and the Chief Marketing Officer at the Aruba Tourism Authority. She directs the sovereign brand execution, public advocacy, and environmental carrying capacity strategies that safeguard Aruba's primary GDP vertical.Connect with Sanju Luidens on LinkedIn: https://www.linkedin.com/in/sanjuluidens/Explore the Aruba Tourism Authority Framework: https://www.aruba.com/Automate your performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

In this episode, Adam Stoker sits down with Allison Brown of Discover Long Island to explore how a destination with 126 unique communities shifted from outbound tourism marketing to community-first advocacy. Allison shares the strategy behind Lily, their mobile activation truck, their award-winning Long Island Tea Podcast, and how they're using owned media to connect with residents just as intentionally as visitors. She also covers their sports marketing blueprint from the Ryder Cup to the US Open. If your DMO is struggling to build real community buy-in, this one's for you. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

In this special live episode of Destination Discourse, recorded on stage at the Destinations International Marketing and Communications Summit in Cleveland, Ohio, Adam Stoker and Stuart Butler tackle the questions the industry keeps dancing around: Why does a DMO actually exist, who is its primary customer, and if funding disappeared tomorrow, who would fight to bring it back? With live audience polling and real-time debate from DMO leaders across the country, the conversation cuts through the industry's tendency toward polite agreement and confronts an uncomfortable truth — as AI begins to disintermediate destination websites and reshape the entire travel research funnel, DMOs that have built their value proposition around web traffic alone may be sitting on a house of cards. It's one of the most candid conversations in destination marketing you'll hear this year. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

ਆਸਟ੍ਰੇਲੀਆ ਦੇ ਪੂਰਬੀ ਸੂਬਿਆਂ ਦੇ ਕਈ ਇਲਾਕਿਆਂ ਵਿੱਚ ਘਰਾਂ ਅਤੇ ਛੋਟੇ ਕਾਰੋਬਾਰਾਂ ਲਈ ਬਿਜਲੀ ਬਿੱਲਾਂ ਵਿੱਚ 10 ਫੀਸਦੀ ਤੱਕ ਕਮੀ ਆਉਣ ਦੀ ਸੰਭਾਵਨਾ ਹੈ। ਇਹ ਰਾਹਤ 'ਆਸਟ੍ਰੇਲੀਅਨ ਐਨਰਜੀ ਰੈਗੂਲੇਟਰ' (AER) ਦੇ ਉਸ ਫੈਸਲੇ ਤੋਂ ਬਾਅਦ ਮਿਲੀ ਹੈ, ਜਿਸ ਤਹਿਤ ਉਨ੍ਹਾਂ ਨੇ ਅੰਤਿਮ 'ਡਿਫਾਲਟ ਮਾਰਕੀਟ ਆਫਰ' (DMO) ਦੀਆਂ ਦਰਾਂ ਨੂੰ ਘਟਾ ਦਿੱਤਾ ਹੈ। ਇਸ ਫੈਸਲੇ ਨਾਲ ਸਾਊਥ ਆਸਟ੍ਰੇਲੀਆ, ਨਿਊ ਸਾਊਥ ਵੇਲਜ਼ (NSW) ਅਤੇ ਕੁਈਨਜ਼ਲੈਂਡ ਦੇ ਦੱਖਣ-ਪੂਰਬੀ ਹਿੱਸਿਆਂ ਵਿੱਚ ਘਰੇਲੂ ਬਿਜਲੀ ਦੀਆਂ ਕੀਮਤਾਂ ਵਿੱਚ 10.7 ਫੀਸਦੀ ਤੱਕ ਦੀ ਗਿਰਾਵਟ ਆਵੇਗੀ। ਹੋਰ ਤਾਜ਼ਾ ਖ਼ਬਰਾਂ ਲਈ ਸੁਣੋ ਇਹ ਪੌਡਕਾਸਟ।

Per vent'anni la partita digitale del turismo è stata di posizione: pagina uno, click, prenotazione. Oggi è di citazione: o sei dentro la risposta dell'AI, o non esisti. Episodio speciale dedicato a GEO e AEO, le due discipline che stanno riscrivendo come hotel, destinazioni e operatori vengono trovati nei motori generativi. Tre blocchi prima dell'intervista. Cosa sono davvero GEO (Generative Engine Optimization) e AEO, e perché AEO oggi ha due significati che convivono: Answer Engine Optimization, e la nuova accezione codificata da Addy Osmani l'11 aprile 2026 — Agentic Engine Optimization. Le notizie delle ultime tre settimane: Google riscrive le policy anti-spam contro la manipolazione di AI Overview, nasce la categoria delle AI Visibility Platform, e il caso simbolo che ha smosso parecchi reparti marketing — quando un'AI risponde a una query specifica su una proprietà Hyatt, la fonte più citata non è Hyatt. È NerdWallet, 13,6% contro 10,3%. Il 13 maggio 2026 Google Analytics 4 aggiunge un canale nativo per il traffico dagli AI Assistant. Poi conversazione con Davide Filiaggi, cofondatore di Rankwit.ai, startup italiana con sede a Catania e Firenze che ha lanciato Rankwit.ai/Travel, la prima suite AI Search costruita specificamente per l'industria del turismo. Multimodalità, long-tail query, risposte probabilistiche, monitoraggio come precondizione, generazione di brief contenuti con review umana. E un consiglio pratico per gli indipendenti: chi inizia adesso ha ancora molto margine da recuperare.Prima volta del podcast dopo un periodo di pausa. Buon ascolto.Fonti citate nell'episodio:Skift, "Hotels and Airlines vs. NerdWallet and Reddit: Who's Winning in AI Visibility" (17 aprile 2026): https://skift.com/2026/04/17/ai-visibility-hotels-flights-ota-travel-research/Aggarwal et al., "GEO: Generative Engine Optimization", KDD '24 (Princeton + IIT Delhi): https://arxiv.org/abs/2311.09735Addy Osmani, "Agentic Engine Optimization (AEO)" (11 aprile 2026): https://addyosmani.com/blog/agentic-engine-optimization/World Economic Forum, "New era of performance marketing: brands repositioning for agentic engine optimization": https://www.weforum.org/stories/2026/01/new-era-of-performance-marketing-how-brands-are-repositioning-for-agentic-engine-optimization/Conductor, "The State of AEO/GEO 2026": https://www.conductor.com/academy/state-of-aeo-geo-report/Search Engine Journal su Google: "AEO and GEO are still SEO": https://www.searchenginejournal.com/googles-new-ai-search-guide-calls-aeo-and-geo-still-seo/575026/Hospitality Net, "The Hotel Industry Has Been Waiting for AI to Save It From the OTAs": https://www.hospitalitynet.org/opinion/4132313/the-hotel-industry-has-been-waiting-for-ai-to-save-it-from-the-otasRankwit: https://www.rankwit.aiRankwit Travel: https://www.rankwit.ai/travel

観光地が次に狙うインバウンド客　3位「フランス」、2位「米国」、1位は？。　観光地域は今後、どの国・地域からの訪日客誘致に力を入れようとしているのか。リクルートのじゃらんリサーチセンターが全国の自治体およびDMO（観光地域づくり法人）を対象に実施した調査によると、今後新たに注力したい市場のトップは「シンガポール」（23.6%）だった。

PODCAST LAS NOTICIAS CON CALLE DE 8 DE MAYO -  Vienen alivios del incentivo reintegrable 30 centros de inspección y 2 funcionarios del gobierno por traqueteos en el CESCO - Jay Fonseca/ Premium Johnny Méndez dice que ahora es complicado eliminar la crudita - Metro Deuda de Estados Unidos llega a niveles récord - NYT No se cree que hantavirus termine convirtiéndose en pandemia - El Nuevo Día OMSSecretaria de la Familia se niega a decir quién es Baby, Rivera Schatz anuncia investigación tras supuestas intimidación de Justicia x/TRS51 ] Renuncia jefa de DISCO de CESCO - El Vocero Hoy PR despide a Piculín en el Roberto Clemente - El Vocero Plantean quitar impuestos de PR a overtime de empleados federales - El Vocero 300 millones más llegan a invertirse en Amgen - El Vocero Plantean trabajo remoto ante aumento del 50-100% del precio de la gasolina/diesel - El Vocero Se investigó traqueteos de votos por drogas o drogas por votos - El Nuevo Día Siguen cerrados los portones de la UPRM - El Nuevo Día Piden 86 millones para presupuesto de DMO y jefe de DMO gana 400 mil - El Nuevo Día Los $1,000 millones para el salón de baile de Trump no van, dicen senadores republicanos - Punchbowl NewsTennessee, Carolina del Sur y Luisiana cambiando distritos para añadir 4 congresistas republicanos y Alabama espera al Supremo - Punchbowl News Día 70 de guerra. EE.UU. e Irán intercambiaron fuego en Hormuz — Irán acusa de ataque a un buque y a Qeshm Island. Trump le dijo "love tap" al ataque y juró que "el cese al fuego sigue" - WSJOtra vez paralizadas universidades y escuelas tras ataque a de hackers ShinyHunters - Semafor Día de la Victoria Rusa no será celebrada como normalmente, será un día en silencio de Rusia - Blomberg Se espera escasez de comida en diversas partes del mundo - Economist Polymarket  ¿Quién gana la Cámara en 2026? ODDS: Demócratas 83.5% / GOP 16.5%  Hoy sale Informe de empleo abril (8:30 AM). Confianza del consumidor U-Mich. Corte INternacional del Comercio dice que tarifas de Trump son ilegales - Economist Los datos del díaBrent: $100.06/barrilS&P 500: 7,337.11 (-0.38%)Dow: 49,596.97 (-0.63%)Bono 10Y del Tesoro: 4.35%Euro/USD: ~$1.18Gas natural (Henry Hub): $2.72/MMBtuTasa hipotecaria 30Y: 6.37%Gasolina mayorista en PR (regular): ~$1.16-$1.21/galón#lilly #mounjaro#incluyeauspicio

Gol Bezan returns with the latest information on Team Melli's preparation for FIFA World Cup 2026, Asian Champions League, and Persian Gulf Pro League with an exclusive interview with Leyla Shams of Learn Persian with Chai and Conversation (https://www.chaiandconversation.com/). Chai and Conversation YouTube channel: https://www.youtube.com/c/LearnPersianwithChaiandConversation Host Samson Tamijani ramps up interviews with unifying voices in North American Iranian communities as we prep for #TeamMelli in the North American World Cup. Our hearts and prayers are with all Iranians traversing this difficult time, as we have faith that the Iranian people will always survive and thrive. Our graphics specialist, Mahdi, is unable to produce our usual great artwork as the Internet outage in the country continues. Chapters: 00:08 Welcome 01:58 Team Melli latest 02:35 Tickets for Iran residents 03:46 Players out for WC 04:34 World Cup prep schedule 08:00 March friendlies recap 08:25 World Cup roster draft 11:10 Interview with Leyla Shams 25:17 PGPL, ACL update with Erfan Hoseiny Follow us on social media @GolBezan, leave a like/review & subscribe on the platform you listen on - YouTube, Spotify, Apple Podcasts, Google Podcasts, SoundCloud, Amazon, Castbox. Outro Music: K!DMO / kidmo.foreal Sina - / iranfooty Arya - / arya_allahverdi Aryan - / aryan.ghasemi Samson - / gbpsamson Mahdi - / mativsh / @ball4allmedia Kian - / kianb575 Imann - / amuimann / golbezan / golbezanfarsi / golbezan / golbezanpodcast / golbezan

On this episode of the Layover Live podcast, hosts explore how statewide DMO collaboration can reshape the future of meetings and conventions, with a spotlight on California's unique tourism alliance model. The conversation dives into why destinations are shifting away from competition and toward partnership, how meetings sales and marketing teams can better align, and what DMOs can gain by working together to tell stronger, more unified stories. 

David Sumner, alias DMO, alias VEX, member of Regis' seminal Sandwell District collective, belongs to this category of legendary producers who withstood the test of time with durably impressive poise. The man behind some of Ostgut Ton, Tresor, Sandwell District, Stoor and his own imprint, Infrastructure New York's most enlightening releases, has been dishing out game-changing releases one after the other. Championing a sound that swings the pendulum between pure groove cerebrality and superior functionality, Sumner creates mixes like one weaves tapestries, mastering the warps and wefts of rhythmic entanglement and the mind's curious architecture like no other. Brace yourself for a wild, inspirational thriller of a mix. 

When Auvis Cole stepped into the role of Director of Discover Crystal River, he sensed a lack of organizational connectivity with his industry partners…and set out to improve those relationships. He and his team developed a program called “Partners in Tourism” that creates professional development, co-op marketing and networking opportunities for area businesses. That program has, in turn, resulted in a workforce development initiative with area schools and colleges…and the DMO is also pursuing a plan to engage Short Term Rentals that may be on independent online platforms. Oh, and in the Bonus Round? A great story of how he met one of the biggest names in music. Join us.

In this episode, Robb Wells explains why Visit Beaufort shifted its focus from a traditional website to a video-first podcast strategy. He shares how "challenger" destinations can outmaneuver larger competitors by taking calculated risks on owned storytelling rather than just renting an audience through traditional ads. Robb dives into the "New Chapter" of the Inner Coastal Podcast, detailing how video vignettes now fuel their entire social media ecosystem. He also discusses the tactical shift in his team—prioritizing videographers and creators—to transform the DMO into a modern media house that prioritizes authenticity over polished commercials. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Episode 101: A very tangible episode full of scheduling tips, tricks and ideas to help you set up a system in place that is fail-proof! Build your social networking + marketing business like a pro with a clear system, and DMO that you can count on.This talk is for anyone who feels like they might need to tap back into the basics, or who need to figure out a clear daily to-do list that will help them properly grow a consistent and sustainable business.GET MY 90 DAY GOALS JOURNAL ON AMAZON: https://a.co/d/0b8f6tri LET'S STAY CONNECTED Subscribe on YoutubeFollow / Rate 5-stars on SpotifyFollow me on socialsBRAND @myelevatedlifestyleco PERSONAL @itsamygriffith I love to connect with you all, every comment, message that you send me, I see it and I love hearing what you want to see more of from me. Love ya angels xoxo 

Digital content specialist Bethany Bee from Explore Utah Valley joins Adam to share how a modern DMO can thrive on social media without a huge team or high‑end production. Bethany walks through her journey from teenage photographer to government communicator to tourism marketer, and how that background shaped her creator‑driven, test‑and‑learn approach. She explains why follower count matters less than ever, how trial reels and rapid experimentation fuel growth, and why low‑production, high‑creativity content consistently outperforms polished videos. Bethany also breaks down how she built a grassroots “UGC army” of local creators, why influencer pay transparency matters, and how DMOs can rethink partnerships to stretch their resources further. It's a lively, practical conversation for any destination looking to modernize its social strategy and tap into the creator economy. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Mitch Bach talks with Jenn Barbee, co-founder of Destination Innovate, about the real inner workings of DMOs, those three letters that every tour operator has an opinion about but few actually understand. Jenn has spent 30 years inside destination marketing, from a shoestring US Department of Commerce team trying to promote America on a $50,000 budget to her current work closing the gap between DMOs and the small businesses they are supposed to serve. The conversation covers how DMOs get funded, why they sit on valuable visitor data, and what tour operators can actually do to get beyond the dead-end website listing.It goes further than the typical "how to work with your tourism board" advice. Jenn and Mitch get into the identity crisis hitting tour operators and DMOs at the same time: both are losing ground to OTA platforms, both need direct guest relationships, and neither is building enough local partnerships to fight back. They talk short-term rental hosts as untapped referral channels, guerrilla marketing tactics that cost almost nothing, and the hard truth about inbound tourism to the US heading into World Cup and the 250th anniversary.Key TakeawaysYour DMO has expensive visitor data that could sharpen your product, pricing, and ads, but they will not hand it over unless you ask. 06:14 – 07:19 DMOs invest in data about visitor appetite, competing markets, and traveler clusters by neighborhood and interest type. That information rarely trickles down to small tour businesses because DMOs feel pressure to contextualize it or fear judgment on their numbers. Frame your ask around strengthening the destination's tourism product, not just helping your business, and you stand a real chance of getting access to insights you could never afford on your own.The single best first move with your DMO is to find the community manager and introduce yourself with specific visitor language, not a sales pitch. 11:48 – 12:58 Audit your tour product against what the destination website is promoting in terms of itineraries or themes, then reach out where you see a match or a gap. Lead with collaboration. Once you have that baseline, you can inch toward higher-value asks like data sharing or co-promotion, but only after you have earned the relationship through showing up and being useful.Survey your customers about whether they booked the experience before the hotel, then bring that data to the DMO. 56:29 – 56:39 If you can show a DMO that your tour attracted bed nights, you are speaking their only real language: occupancy and bed tax justification. Most tour operators never collect this data, and most DMOs have never seen it from a small business. It positions you as a strategic asset rather than another name on a listings page.DMOs are shifting from marketing organizations to stewardship organizations, and that tension is something you can use. 08:50 – 09:59 Many DMOs now describe themselves as "destination management" or "stewardship" organizations, moving toward what is right for their communities. Their boards and bed tax collectors still want heads-in-beds KPIs. If your tour disperses visitors into underserved neighborhoods, supports local businesses, or tells a more honest destination story, you become the kind of partner that helps a DMO justify its new direction to the people holding the purse strings.Getting listed on the DMO website is a win. Stop underestimating it. 13:10 – 13:45 Many operators treat a listing as table stakes, but some DMOs do not even offer that without a paid membership. If you are listed, follow up by tagging the DMO constantly on social media and feeding them content they can reshare within their brand guidelines. The social media managers have more flexibility than the executive staff and will amplify content that feels fresh or on-brand.If your local DMO is stuck promoting only the marquee attractions, skip them and go to the state level. 17:38 – 18:32 A DMO locked into bread-and-butter promotion is usually in protection mode, worried about occupancy numbers. State tourism offices have embraced experience-driven programming and are more open to working with operators who tell a broader story. For most small tour businesses, the state governor's conference on tourism is where accessible DMO relationships start.Short-term rental hosts are closer to the guest than any DMO, and tour operators should be building direct relationships with them now. 24:31 – 26:00 Short-term rentals nationally overtook hotels in occupancy as of September 2025. Those hosts talk directly to guests about what to do in town. A recommendation from a local Airbnb host is warmer than any OTA listing and costs zero commission. Finding them is manual (social media DMs, local searches), but the payoff is a direct referral channel with no middleman.Stop chasing first-time visitors. Loyal, repeat visitors spend more, stay longer, and sustain the businesses that matter. 32:49 – 33:32 DMOs and operators both fixate on acquiring new customers while ignoring the people who already love the destination. Repeat visitors become patrons of smaller, niche experiences and local businesses. For multi-day operators especially, a returning guest who books a deeper or different tour is more profitable than constantly feeding the top of the funnel.Identity beats branding. Know who you are and say no to the rest. 38:44 – 41:27 Jenn draws a hard line between brand (what you market) and identity (who you actually are and who you serve). When you lead with identity, you market less because the right people find you. That means turning down some customers and product ideas, which is terrifying for newer operators, but it prevents the bland, generic positioning that makes you invisible on platforms like Viator and GetYourGuide.The "book direct" movement matters for tour operators just as much as it does for short-term rentals and hotels. 42:58 – 44:28 Hotels lost roughly 80% of their distribution to OTAs. Tours and activities sit around 40% OTA-controlled, which means there is still time to build direct channels. DMOs missed the OTA boat the first time and are caught in a relevancy crisis. That creates a shared interest: both of you need to reclaim the guest relationship before the platforms own it entirely.Guerrilla, person-to-person marketing is the only thing worth betting on in this environment. 34:16 – 35:03 Replace coffee sleeves at a local shop for a week with a message like "next time mama's in town, try this." That costs almost nothing and puts your name in front of a local audience in a real, physical moment. Operators burning money on flashy ad campaigns and agencies are losing to the ones doing the manual work of building one relationship at a time.Bring tour operators, short-term rental hosts, and local businesses into the same room. The collaboration that comes out of it is worth more than any campaign. 30:35 – 32:17 A 12-person Tourpreneur meetup in Dallas turned competitors into collaborators planning joint tours before they left the room. Those rooms should include short-term rental hosts, restaurants, coffee shops. Nobody is organizing these cross-sector local gatherings yet. That is the opportunity.Rethink the "travel presentation at the library" model. Gather local people around something that is not your tour. 53:23 – 54:46 Jenn pitches a revival of the house-party model for travel: 10 to 15 people, food, conversation, then introduce the experience. For multi-day operators, this replaces the stale slide deck. Book clubs are surging. House gatherings are surging. The sale happens because you built trust in a personal setting, not because you ran a Facebook ad.Quirky, unpolished video cuts through. But virality does not equal business success. 36:32 – 37:38 Behind-the-scenes, day-in-the-life content is what is actually getting traction on social right now. The less templated and less AI-generated it feels, the better it performs. Use that attention as a hook, then shift to collaborative content and real relationship-building that converts. A weird 30-second clip of your tour prep is worth more than a polished banner ad.The inbound tourism situation in the US is worse than most operators realize, and pretending otherwise is a losing strategy. 48:28 – 50:43 Canadian airlines are pulling US routes for summer 2026. Sixteen countries now have travel advisories against

Send us a message!Growth in short-term rentals often gets framed as a numbers game. More properties, more markets, more tech, and more scale.But what if growth isn't about doing more but choosing better?In this 1st of the Month Bonus episode, Alex & Annie sit down with Carly Traub, Co-Founder and CEO of Lazy Sunday Rentals, to talk about what it really looks like to build a business intentionally in a fast-moving, information-heavy industry.Carly launched her company in 2022 alongside her husband, starting with a single property and quickly scaling to a growing portfolio. Like many operators, she said yes to everything early on. Over time, she realized that not all growth is aligned growth.This conversation explores the shift from reactive expansion to thoughtful refinement.Episode Chapters:04:53 Moving from channel-dependent to brand-driven06:15 Why saying “yes” to everything works at first and why it eventually doesn't07:15 Maximizing your existing tech stack before adding more tools6:26 Evaluating return on time, not just return on money18:23 Building a direct booking strategy that reflects your identity27:58 How to define the kind of guest experience you actually want to deliver31:59 Why smaller operators need a seat at the DMO table41:26 The realities of operating in a “hot” investment market45:29 Unrealistic investor expectations and the myth of easy remote hostingIf you're building in a crowded market and want growth that fits your vision, this episode will help you pause, refocus, and move forward with intention.Connect with Carly:LinkedIn: https://www.linkedin.com/in/carly-traub-6a402325/ Website: https://lazysundayrentals.com/ ✨ Exclusive Offer to Alex & Annie Listeners:Streamline your short-term rental operations with Hostfully.Mention the Alex & Annie Podcast when you sign up and get free onboarding ($1000 value).

Send us a message!Destination marketing is in a pressure test.Short-term rentals have become a major part of how people travel, yet many DMOs still struggle with how (or whether) to include them. At the same time, AI is speeding up the research-to-booking journey and forcing destinations to rethink what “relevance” even means.In this episode, Alex and Annie sit down with Stuart Butler (President of Visit Myrtle Beach) and Adam Stoker (President of Brand Revolt) to unpack what's getting in the way, what alignment can look like, and why the next version of destination marketing is going to require better coordination across the whole destination economy.You'll hear practical takes on funding dynamics, stakeholder value, the “illusion of relevance” in reporting, and why the future may turn DMO websites into something closer to infrastructure than a traditional marketing channel.Episode Chapters:00:54 – Stuart's background and how he landed in destination work02:27 – Adam's background and how he sees the DMO landscape05:37 – The “illusion of relevance,” metrics, and why DMOs feel behind07:44 – The Indianapolis example, why some DMOs leave STRs out09:28 – Can DMOs stay relevant without vacation rentals11:53 – Why STRs need a seat at the table and what it takes to get one14:34 – What STR operators can do in markets without big PM groups19:16 – Funding reality, stakeholder influence, and how STRs earn attention22:27 – Why getting involved with a DMO teaches you more than you expect23:51 – The bigger DMO question, purpose, scope, and identity30:31 – How performance reporting shaped destination websites30:54 – Why the booking engine path can be a strategic dead end36:49 – Stewardship, community trust, and what destinations are accountable for50:06 – AI as a watershed moment for travel discovery and decision-making57:59 – What destination content needs to look like in an AI-first world1:02:21 – Closing thoughts on websites, infrastructure, and the road aheadConnect with Stuart:LinkedIn: https://www.linkedin.com/in/stuart-butler-50aaa45/ Website: http://www.visitmyrtlebeach.com/ Connect with Adam:LinkedIn: https://www.linkedin.com/in/adamstoker/ Website: https://thebrandrevolt.com/ ✨ Exclusive Offer to Alex & Annie Listeners:Streamline your short-term rental operations with Hostfully.Mention the Alex & Annie Podcast when you sign up and get free onboarding ($1000 value).

In this special episode, Adam Stoker shares a webinar hosted with Destination Core exploring what's next for destination marketing websites. Joined by Will Wright from Destination Core and Kyle Oland from Golf Tourism Solutions, the group breaks down why traditional DMO websites have become “glorified directories,” why web traffic is declining as discovery shifts to AI and social, and what destinations can do to stay relevant. The conversation explores how content-first strategy and thoughtful AI integration can create more engaging, personalized experiences that better inspire travel and support stakeholders. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

From the recent re-opening of a particularly scenic stretch of Highway 1 to new hotel developments, major sporting events, news from Pebble Beach and two marketing initiatives from his DMO, Meetings Today checks in with See Monterey President & CEO Rob O'Keefe to get the skinny on the latest meetings, attractions and hotel haps in California's Monterey County.

PODCAST LAS NOTICIAS CON CALLE DE 21 ENERO DE 2026 - Se fueron 900 policías de la fuerza - El Vocero Trump ha sido bueno para las acciones, malo para el dólar - Reuters Trump tuvo que virar de su viaje por problemas eléctricos en AF1 USA envía 300 millones de dólares a Venezuela de los 500 millones que USA vendió - Bloomberg Ejército captura un séptimo tanguero en el Caribe - SouthCom Republicanos plantean aprobar prohibirle a Trump usar ejército para tomar Groenlandia - FTGobernadora pide que le aprueben la reforma contributiva como está y punto - Primera Hora Carlos Beltrán es inmortal en las grandes ligas - MLBGobernadora asigna 120 millones para arreglar cuarteles - El Vocero Otro incentivo para comprar casas - El Vocero 30 muertes de influenza en navidad - El Vocero Aceptan indulto de Trump todos los acusados en caso de Wanda Cooperativas harían subastas para vender propiedades como los bancos - El Vocero Comenzarán a cobrar pero en febrero por transportación colectiva, no se sabe bien la fecha - Primera HoraSenado dice que enmendará proyecto de escoltas aprobado en la Cámara - WUNOAlcaldes dice que no a proyecto de Georgie Navarro para privatizar servicios - El Nuevo Día Madre de legislador trabaja con legislador y otros tienen esposa, etc - El Nuevo DíaCabeza encontrada parece que cuadra con cuerpo sin cabeza encontrado en otro lugar - El Nuevo DíaNegocios en PR seguirán pagando la segunda tasa más alta del mundo - El Nuevo Día Extienen contrato de DMO por 5 años - El Nuevo Día 4 mil empleados públicos menos - Noticel Cangrejeros de PR ahora van a la serie del Caribe Gobernadora defiende presencia en España ¿Sabías que con T-Mobile puedes ahorrar hasta mil dólares al año comparado con Liberty y Claro?Sí, lo escuchaste bien.Y no es solo ahorrar… es recibir más.Con T-Mobile disfrutas de T-Satellite, la única red móvil y satelital a la vez, para mantenerte conectado incluso donde nadie más llega.Además, streaming incluido como Netflix, Hulu y Apple TV.Y cuando viajas, tienes internet de alta velocidad y textos ilimitados sin costo adicional en más de 215 destinos alrededor del mundo — algo que solo T-Mobile ofrece.¿Trabajas remoto o compartes internet? También tienes hotspot rápido y confiable para conectar tus dispositivos cuando lo necesitas.Y para tu tranquilidad, precio garantizado por 5 años.Por tiempo limitado, conoce Better Value, el plan que te da más por menos.Cámbiate hoy a la mejor red móvil en Puerto Rico y comienza a ahorrar ya. Para mas detalles visita t-mobile.comIncluye auspicio 

What if your governmental leaders and your hospitality partners were completely bought in to your DMO's strategies, funding and program of work? On this edition of DMOU, Tourism Kingston CEO Megan Knott joins us to share the story of how her community came together to create a DMO…and a complimentary culture of collaboration that has resulted in a series of Integrated Destination Strategies that guide the future development of the community. It's a fascinating story of innovation. Join us.

1. Devastador informe le imputa aZayira Jordán ser “la peor presidenta en la historia de la UPR”. Documento secomparte                                                                                                                                                                                                                                                                                                                                                                                                                                                                  entrecírculos universitarios2. El exjugador puertorriqueño CarlosBeltrán fue elegido este martes para ingresar al Salón de la Fama del béisbol,convirtiéndose en el sexto boricua en ser exaltado en Cooperstown.3. Puerto Rico está cerca de epidemiapor influenza tras cinco semanas seguidas arriba de umbral4. Informe: Errores en reválida médicase debieron a revisión incompleta por administrador5. Gobernadora anuncia desde Madridextensión del contrato del DMO pese a evaluación fiscal pendiente6. Wanda Vázquez acepta el indultootorgado por Donald Trump7.    Estados Unidos incautó un séptimo buquepetrolero cerca de las costas de Venezuela8. Europa condena el “nuevocolonialismo” de Trump mientras se agrava la crisis en Groenlandia9. México envía a EE.UU. a 37 miembrosde grupos criminales Este es un programa independiente y sindicalizado. Esto significa que este programa se produce de manera independiente, pero se transmite de manera sindicalizada, o sea, por las emisoras y cadenas de radio que son más fuertes en sus respectivas regiones. También se transmite por sus plataformas digitales, aplicaciones para dispositivos móviles y redes sociales.  Estas emisoras de radio son:1.    Cadena WIAC - WYAC 930 AM Cabo Rojo- Mayagüez2.    Cadena WIAC – WISA 1390 AM Isabela3.    Cadena WIAC – WIAC 740 AM Área norte y zona metropolitana4.    WLRP 1460 AM Radio Raíces La voz del Pepino en San Sebastián5.    X61 – 610 AM en Patillas6.    X61 – 94.3 FM Patillas y todo el sureste7.    WPAB 550 AM - Ponce8.    ECO 93.1 FM – En todo Puerto Rico9.    WOQI 1020 AM – Radio Casa Pueblo desde Adjuntas 10. Mundo Latino PR.com, la emisora web de música tropical y comentario Una vez sale del aire, el programa queda grabado y está disponible en las plataformas de podcasts tales como Spotify, Soundcloud, Apple Podcasts, Google Podcasts y otras plataformas https://anchor.fm/sandrarodriguezcotto También nos pueden seguir en:REDES SOCIALES:  Facebook, X (Twitter), Instagram, Threads, LinkedIn, Tumblr, TikTok BLOG:  En Blanco y Negro con Sandra http://enblancoynegromedia.blogspot.com  SUSCRIPCIÓN: Substack, plataforma de suscripción de prensa independientehttps://substack.com/@sandrarodriguezcotto OTROS MEDIOS DIGITALES: ¡Ey! Boricua, Revista Seguros. Revista Crónicas y otrosEstas son algunas de las noticias que tenemos hoy En Blanco y Negro con Sandra. 

In this special bonus episode of the Destination Marketing Podcast, we're sharing a Destination Discourse conversation with Stuart Butler featuring his predictions for 2026. From why AI won't “kill” the DMO website this year (but will keep reshaping how travelers search), to the consolidation coming for vendors and destinations, to the shift from “the destination” to the experiences within it. This episode is packed with practical insight to help you plan for the year ahead. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Hello all you beautiful people, happy new year. I'm gearing up for 2026 after a few set backs at the end of last year that we'll get into in a future episode. But today we're talking with Alyece Smith, founder of Socially Ausome, a neurodivergent entrepreneur coach, and the host of The ADHD CEO Podcast. She specializes in helping business owners build sustainable systems that actually work for their brains rather than against them. In our conversation today, we get into why we often feel the need to "earn our rest" and how that can lead to burnout. We also jump into how to systemize your life to save your brainpower for what actually matters. Alyece shares her "DMO" or Daily Method of Operation, and how she uses routine to cut down on daily choices. We also talk about the trap of monetizing every hobby, finding clarity in what actually fulfills us, and why knowing why your brain works the way it does is often more helpful than just trying to force a square peg into a round hole. If you'd life to follow along on the show notes page you can find that at HackingYourADHD.com/264 YouTube: https://tinyurl.com/y835cnrk Patreon: https://www.patreon.com/HackingYourADHD This Episode's Top Tips Try using Voice Memos to prevent context switching. When you feel a spiral coming on or have too many ideas, use a voice-to-text app (Alyece recommends "Voice Pen") to brain dump everything immediately. This allows you to get the thoughts out without stopping your current workflow. Once you have a brain dump, categorize items by the "mode" required to complete them (e.g., calls to make while driving, emails to answer at your desk, errands to run). This helps you batch tasks based on where you are, rather than just creating a deadline. Track your natural energy peaks to identify your "Spark Times." Save your high-value creative or money-making tasks for these windows, rather than wasting that high energy on low-priority admin work. Work on identifying "Fake" productivity. Be honest with yourself about whether you are creating tasks just to feel busy or "earn" your rest. If you are inventing work to avoid important tasks or to feel productive, it's a sign you need to pause and figure out what's really a priority in that moment (hint: it's usually taking care of one of your basic needs).  

Anděla Jozová pečuje o patnáctiletého Daníka, který se narodil předčasně a dodnes si nese diagnózu DMO. Zažívací potíže, zatím bez jasného objasnění, trápí Dana i jeho mámu už několik let a zítra je čeká už 12. hospitalizace.Poslechněte si silný osobní příběh Anděly a Dana. V rozhovoru zazní také řada praktických a zajímavých doporučení na terapie, které spolu během let podnikli.Více na www.needo.cz

We're kicking off the New Year on DMOU with one of our favorite DMO pros, Visit Albuquerque's Tania Armenta. As she marks 10 years as CEO, Tania looks back on the work to regain the City's trust (after years of them putting the DMO contract out to bid), creating a Marketing District resulting in a doubling of the organization's budget and spearheading a community-led Master Plan. She also shares why the Destination Marketing Accreditation Program (DMAP) has been so impactful for both her community and her professional staff. Join us.

In this episode, Adam shares what my resolutions would be if I were running a DMO in 2026. He talks about why the traditional marketing funnel no longer works, why survival is undervalued, how to avoid the illusion of relevance, and what destination marketers must prioritize as AI and stakeholder pressure continue to reshape the industry. If you're heading into 2026 wondering where to focus and what actually matters, this episode is for you. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Our fifteenth season is in the books. Check out our picks for most surprising discoveries, the top review albums, and more from 2025. Stay tuned as towards the end we cover some changes to the DMO schedule and more choices for album picking patrons starting in 2026.   Songs In This Episode Intro - Dig Me Out by Sleater-Kinney Outro - Dig Me Out by Sleater-Kinney   Support the podcast, join the DMO UNION at Patreon. Listen to the episode archive at DigMeOutPodcast.com.

We close out 2025 with one of our favorite conversations of the year. Mammoth Lakes' John Urdi (soon to be the CEO of Surf City USA) shares how his community embraced a Tourism Business District that extended past lodging to include restaurants, retail and attractions. But it goes further, as his destination has endured California fires. And his DMO has played a leadership role in attempting to mitigate the environmental realities that threaten the very existence of the destination. Join us.

Newport Beach looks luxurious from the outside — but its secret sauce is heart, identity, and a fiercely intentional brand strategy. On #NoVacancyNews, I teamed up with my Friday Night Audit partner-in-crime Craig Sullivan to talk with Gary Sherwin, CEO of Visit Newport Beach, about how one of America's most aspirational coastal cities keeps its charm, avoids the "sea of sameness," and delivers the version of Southern California people dream about. A big thanks to Actabl — Actabl gives you the power to profit. Visit Actabl.com. Here's what we cover:

Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Kate Wik, chief Marketing Officer at the Las Vegas Convention and Visitors Authority. The team behind the city's newest brand campaign, which launched in September,Damian Fowler (00:20):Las Vegas, is known around the world for its energy, its entertainment, and its edge. But this ladies' campaign takes a closer look at what the city means today beyond the casinos and into its growing identity as a cultural and sports destination.Ilyse Liffreing (00:34):We'll talk with Kate about the ideas behind the campaign, how Vegas is connecting with new audiences, and what it takes to evolve one of the most recognizable brands in the world. Q,Damian Fowler (00:45):Frank Sinatra. It's okay. You have an unusual role in that you represent a city as an iconic one, but could you tell us about the role?Kate Wik (00:56):That's exactly right. So I work for the Las Vegas Convention and Visitors Authority. Nobody knows what that is or what that means. So really, I shorthand it and I say I am the CMO of four Las Vegas. Las Vegas is my product, which is very unique. It is a city, it's a destination. It's unbelievably dynamic. And what's so unique and thrilling for a CMO of Las Vegas is that our product is always changing, always evolving. If you think back, we were known as the gaming destination. We've evolved into, we're the number one hospitality destination in the US with more hotel rooms than any other destination. And we are the entertainment capital of the world. You've got the world's best artists coming and performing on stages across destination every single night. And we've worked really hard to evolve ourselves into the sports destination as well through a lot of recent things. So really the exciting thing for me in this role is no one day is ever the same. Our product is constantly iterating and evolving, and that is a marketer's dream come true.Damian Fowler (02:10):Just on that point about the evolution of the city and the perception of it, how fast has that happened in the last, say, five, 10 years?Kate Wik (02:20):Yeah, absolutely. Incredibly fast. And so today we are known as the sports and entertainment capital of the world, but less than 10 years ago, we did not have any sports teams. Yes, sports has kind of always been in our DNA. We'd host major boxing matches in the eighties, NFR we've had for decades. NBA, we hosted their in-season tournament, NBA Summer League, but really it was through infrastructure development that really led to the explosion of sports today. So what I mean by that is we had T-Mobile Arena, which was a joint venture between MGM resorts and a EG that enabled NHL to come to town with the Vegas Golden Knights in 20 17, 20 18, we purchased the WNBA team, which we renamed the Las Vegas ACEs. And so now we've got A-W-N-B-A team. And then in 2020, of course with Allegiant Stadium, we welcome the Raiders. And so now we've got the Las Vegas Raiders, and we are, so actually in four years, we went from having zero professional sports teams to having three, and we're actively working to bring our fourth to town, which is the major league baseball. We're welcoming the Las Vegas a,Damian Fowler (03:34):Not to mention Formula One.Kate Wik (03:36):Yes, exactly. And Formula One now an annual event on our calendar. So it's a lot. It's a lot. And it creates new reasons to come to Las Vegas for our visitors. And what we found through research actually, is that the sports traveler, number one, we know sports tourism has just exploded the sports traveler. Through our research, we found that it creates a new reason to come to Las Vegas for those that haven't been here before. It creates a reason to explore the destination, see it, consider it, and then ultimately come. And then most importantly, we find that they spend more money than the average leisure traveler. So it's a really rich new audience for Las Vegas. And F1 has definitely exploded that for us too.Ilyse Liffreing (04:24):Do you know by just how much more do they spend?Kate Wik (04:27):It's usually anywhere from 500 to 800 more per trip.Ilyse Liffreing (04:31):Wow, that's a lot. And the rest on gambling,Kate Wik (04:36):AnythingIlyse Liffreing (04:36):Extra? It'sKate Wik (04:37):Funny. Gambling hasn't been, revenue from gaming hasn't been the primary source of how consumers are spending their budget while they're in town. Hasn't been that for over a decade.Ilyse Liffreing (04:51):AndKate Wik (04:51):I think it speaks to the diversification of the experience in Las Vegas. And when I say we're the entertainment capital of the world, we absolutely are. People come here to see shows, to see comedians, to experience not just like a touring show, but unbelievable residencies where our property resorts will build these amazing theaters where Lady Gaga performs, Bruno Mars performs, Adele performs, they'll create these residencies, which is unlike nowhere else in the US or world.Damian Fowler (05:26):I mean, I've been aware of that. I mean, obviously it goes right back to the Rat Pack, but more recently, like Sting had a residency there. I've been aware, IKate Wik (05:34):Just saw Backstreet Boys at the Spear, which was probably mind blowing, which was mind blowing. That's a whole nother level to the entertainment experience where it's just completely immersive that has changed the game for live music.Damian Fowler (05:48):The perception of Vegas has changed or is changing, and maybe that teases up to talk a little bit now about the new brand campaign and why this is the right moment to do it.Kate Wik (06:00):Yeah, absolutely. So we just launched a new campaign September of this year, so just a couple of weeks ago really. And the intent behind it is this notion that there are so many different reasons to come to Vegas, but there are also so many different vacation options. What we wanted to do was break through the noise and make sure that people understood that Vegas is the ultimate destination regardless of the experience you're looking for. We have it all, the breadth and depth that exists within our destination iss, it's uncomparable to any other destination. So we needed to get out there and get that message out there in big form. And why now what we found was through a lack of big brand messaging over the summer, we actually took a hit with a lot of negative headlines. And so we needed to get in front of that. And I think one of the big takeaways for marketers out there is that if you're not actively talking about your brand day in and day out, you create room for others to create their own narrative. And so after we launched the campaign, it's been about a month in market, we've seen a lot of that negativity drop because now everybody's covering, oh, here's the new elements, here are the new promotions they're doing, here are the new experiences that you can find. So it's really about driving the narrative that you want for your brand.Ilyse Liffreing (07:29):Very cool. And could you tell us a little bit about the campaign itself, maybe the creative, and then what channels are you leaning into?Kate Wik (07:36):Yeah, absolutely. In looking at how we were going to develop the work around this new brand campaign, what we wanted first and foremost was to be really authentic about Las Vegas and be very unique to a message that only Las Vegas can deliver. And so we took inspiration from our iconic welcome to Fabulous Las Vegas sign. So it's the sign that exists literally on Las Vegas Boulevard as you drive into town. And that sign, it's 65 years old today, but it is more iconic. And the awareness on that is it puts it as one of the highest elements assets within our portfolio. So you think Las Vegas, you think of Bellagio, you think of Wynn, even Luxor or all these amazing resorts. When we show that sign, the amount of awareness of what that is and where it is and what it's for just exceeds every other asset that we have out there. So we took inspiration from that. We took the neon, the lights, the really, the notion of setting the example of fabulous Las Vegas. That's the experience that our visitors can come to expect when they come to Las Vegas. So it truly has been our brand promise for over 65 years. So that's the inspiration behind the campaign.Damian Fowler (08:57):Yeah, I can see that sign now.Ilyse Liffreing (08:59):Yes,Kate Wik (08:59):That's right.Ilyse Liffreing (09:00):Yeah, that's right. Do you have a sense of the audience that you're trying to reach and through, I guess, which channels are you trying to reach them?Kate Wik (09:10):Yeah, so we have a really diverse audience set, which is very unique for a marketer, which usually has a single product or they've got a very specific audience for that product. Vegas is really the 21 and older adult playground. And so if you look at just an average audience, it's like a 45-year-old split, 50 50 male, female, et cetera. But what we offer is an unbelievable unbeatable experience at every single price point. So we absolutely cater to that high-end luxury market, that luxury traveler, all the way down to the entry level budget conscious traveler. And so we've got products from a circus circus all the way up to a win Las Vegas. And so for us, our audience is very broad, but generally it's adult travelers, people that have traveled in the past year looking to travel again,Ilyse Liffreing (10:11):We just had Marriott on the podcast and we were talking about how more travelers now are singles and single people. And I would think that might be particularly true for Vegas. For some reason, people are coming for a new experience and to get away.Kate Wik (10:28):I think that's exactly right. Not necessarily single travelers, but the idea of it's a getaway, it's a new experience. What we find from our visitors is number one, it's really high repeat visitation because every time they come, they're finding something new. So we usually get at least 80% repeat visitation from our visitors and really high satisfaction rate, but it's that mindset of wanting to try something new. For sure. Yeah.Damian Fowler (10:56):One thing that just occurs to me as we are talking is how the awareness of Las Vegas has been so kind of embodied in so many movies and TV shows. I was just thinking, I watched the studio recently, the Seth RoganKate Wik (11:09):Show,Damian Fowler (11:09):Which I think that has a combination in Vegas whileKate Wik (11:12):I actually haven't seen it yet. So no spoilers on my list.Damian Fowler (11:16):I mean, I was thinking about Oceans 11, you can go back and back. I have to see it. But that is all kind of part of the kind of braided cultural iconography as it were of the city, I guess.Kate Wik (11:27):Yeah, I think movies represent, you almost have to think of it as a channel for marketing. It represents an amazing opportunity to penetrate culture, reach new audiences that you wouldn't normally get to talk to. And so we have a history of iconic movies. Actually this past summer, you might've seen it, but the F1 movie, that was a partnership that we did with them to make sure that they filmed in Las Vegas and the Las Vegas Grand Prix circuit. That was really important. But again, reaching new audiences, keeping us sort of at the pinnacle and sort of leading culture. Also really awesome to have Brad Pitt lead in that. I'm not going to lie. That was pretty awesome. But a ton of movies. And it's kind of interesting to think of it as almost like a marketing channel, not a traditionalIlyse Liffreing (12:17):One, but yes. Yeah, like free marketing too sometimes, because a lot of things are based in Vegas,Kate Wik (12:22):Right? On the marketing channel front, I know you had sort of asked about how do we launch the campaign, and it was very much an integrated multi-channel approach. We did everything from brand marketing, product marketing, I call it value, but it's really promotional as well as experiential. So of course, from a brand marketing point of view, TV or movies are wonderful, but there's also tv. And we launched the campaign actually with NFL kickoff, so September 4th. We know that when people tune into tv, they're tuning in really into an NFL game. That's where the most eyeballs are at any single time. So from a marketing point of view, it's great return on your investment there. So we launched with a 62nd ad on September 4th on kickoff, but really it was about making sure that this is not just a TV campaign, but it's a platform that reaches the consumer at every different touch point throughout their travel journey or through their daily life.(13:27):And so we maximized the viewership by making sure that, yes, we had a TV spot, but we partnered with the Raiders to actually take over the tunnel walk. And so when players arrive at the stadium, any stadium across the us, it's usually sort of this gray back of house space. And what we did was we installed neon all over the wall as the backdrop. And so it gave our players the sense of pride as they're walking in where they see this huge fabulous Las Vegas neon sign, and then they get a bit of a swagger. And then we partnered with GQ to cover sort of the fit that the players are wearing because that's a whole thing, this sort of new cultural moment where you've got the intersection of professional sports and these athletes in fashion. And so GQ wants to cover that. And so now the backdrop for all of this is the fabulous Las Vegas neon sign that we installed.(14:22):And so then CVS and ESPN want to cover it because they're like, oh, what's going on with the Vegas tunnel walk? And so every time Vegas shows up, we want to make sure that we're sort of breaking through the clutter. We're doing something very unique, bold and different, and whatever we do, it's sort of Vegas worthy. So I guess another channel is outdoor. We don't just buy outdoor. We worked with media partners to find these super high impact spectacular units that just command attention. So around the corner, in Times Square, we have this huge 3D board where you've got a 3D view of the iconic welcome to Las Vegas sign that rotates and dice come out, chips come out, an F1 race car comes out, right? It's a showstopper. And when you walk into Times Square, you see people taking pictures of advertising and that blows your mind.(15:21):And then on the other side of the country, we've got an actual neon installation on Sunset Boulevard. So we took, quite frankly, one of the ideas behind the campaign is let's take the neon and export it. Let's take our Neon National. And so we've got these big neon relics all across the us and so this one on Sunset Boulevard is spectacular. And then you walk across any of our resorts in Las Vegas and you see our Neon Signs Launch week. We took over all of our, well in our top 10 markets, we took over our digital outdoor boards and we had a roadblock for the whole week of launch. So just doing these big spectacular moments to capture the attention of our viewers. Wow,Damian Fowler (16:08):That's a lot that you're doing a tremendous amount, but on the other side of it, how are you kind of measuring and tracking all of these moments that you've created?Kate Wik (16:18):Yeah, I think measurement is incredibly important for any brand. We are actually consistently in market every single week with a research tracker, a brand health tracker. We've been doing it for decades. Making sure that we're keeping a finger on the pulse of our consumer is really important to us. So before we launched the campaign, obviously we tested it to see, number one, does it break through? Does it resonate? Does it deliver on the message of escape? Does it make people want to go to Las Vegas? It actually tested stronger than any other campaign that we've tested, and we test all of our campaigns. So that was pretty exciting. And then post-launch, again, we're in the market every single week. We found that we continue to uptick in terms of likability of the campaign, the campaign that makes you want to travel to Las Vegas. Those metrics are really important to us, intent to travel, and so it's continued to climb every single week since we've been in market. That's really strong. I think outside of traditional campaign testing, something that we consistently do is social listening, and so understanding what the current conversation is on social, I had mentioned this summer was a little bit rough. There was a lot of negativity out there for us. What we found was we had peaked in terms of negativity online in, gosh, in August. We launched Campaign in September, and that number has dramatically reduced, which is fantastic. It goes back to this point of you have to constantly be talking and driving your own narrative.(18:01):Otherwise if there's a void, others are going to fill it for you. That's was aIlyse Liffreing (18:05):Quick turnaround time too fromKate Wik (18:07):InIlyse Liffreing (18:07):August to launching inKate Wik (18:08):September. Absolutely. So a couple weeks. So I would say early August was peak and then Campaign formally launched September 4th, but working with our property partners to seed components of the campaign before, that was a big part of it as well. And then I think a very tactical measurement is we launched actually the first ever destination wide sale, so we called it the Fabulous Five Day Sale. Our campaign is Welcome to Fabulous, so fabulous five day sale. We wanted to make sure that we were putting a spotlight on the value that exists across the destination. And what we found was we drove four times the amount of website volume that we normally do to visit las vegas.com and that we actually were driving more referrals, so people were coming in to see what these deals were, what the sale was, this first ever limited sale, and then the traffic, the referral traffic that we were sending out to the booking engines of each of our property partners. That was 120 times the normal weekly average that we have in terms of, oh my gosh, yeah, referral, wait. So really unbelievable. It was kind of mind blowing for us in terms of the results of that. Nice.Ilyse Liffreing (19:28):And what was the reception from businesses in Las Vegas too, because that involved all of them?Kate Wik (19:34):Absolutely. Yeah. We don't launch a campaign without the support of our property partners. The reception was fabulous to use a cliche, incredibly fabulous. They leaned into it, you'll see part of the campaign. We created these neon elements and literally handed over this toolkit to our property partners so they can push out on all of their digital signage, on all of their marketing elements, sort of reflections of the campaign work as well and tie into it.Damian Fowler (20:05):Great. Just out of curiosity, is the campaign driven from the ground up by businesses or does it come top down as it were, from what your office, what's the kind of interaction?Kate Wik (20:19):Yeah. Well, the interaction is we are the DMO, the destination marketing organization for Las Vegas. So what we do is we work closely with our property partners to understand what's the business needs, what are the trends they're seeing. We do research and provide them top level trends, and then we work with them on what do we need the advertising to accomplish, and then we develop the campaigns. We're funded by them. We're actually funded by a room tax, which is paid by our visitors. And so there is complete coordination with our property partners, and we really do all of the upper funnel marketing for them. That's kind of the role we play for them.Damian Fowler (21:00):Interesting. Yeah. Yeah. I want to ask you, actually, I guess this is a big picture question. Are there other big cities that kind of have similar outreach or similar marketing campaigns, or are you unique in lots of ways?Kate Wik (21:15):I think the big destinations like New York, la, they will have a tourism authority within their destination that we'll do it for them. I think what's unique about Las Vegas is how we're funded. Again, it is through this room tax. And so generally, I'm not out there every day trying to drum up membership funds or anything. Our job is to go market the destination 365 days a year. That is why we exist. And so I think other destinations have something similar, but not quite the structure or the support behind it. And I think what is unique for Las Vegas is tourism is the number one economic driver for southern Nevada, and so we're the engine behind that. We have to make sure we're continuing to fuel that. Tourism represents 55 million or 55 billion, excuse me, in direct economic impact. That's visitors coming, spending fueling the local economy. And so the role we play matters. The advertising that we do matters because it fuels the entire ecosystem and the economic climate for Southern Nevada. Wow.Damian Fowler (22:33):Another quick question, follow up question there because you keep making me think of things. You have a lot of international visitors. Do you have a sense of where the majority of them are comingKate Wik (22:42):From? Yeah. Yeah. So international visitors are really important to us. Interesting. Canada's typically is our number one market. We have seen a decrease this year from our Canadian visitors. That's true for the US overall. We love our neighbors to the north and we welcome them back. But Canada is generally number one. Mexico is number two. Mexico is still going strong. They've actually seen growth year over year. UK is our number three market. We love our UK visitors and our partnership with F1 continues to grow that, which is phenomenal. And then interesting, our fourth market is actually Australia, and we don't have a direct flight there today, but it's an easy stopover from la. But the Australians and the Aussies, they love coming to Las Vegas. Great cultural alignment, but in general, we love all of our international visitors, and it's about anywhere from 10 to 15% of our overall visitor mix,Damian Fowler (23:46):So Cool.Ilyse Liffreing (23:47):Well, so along with just how many changes Las Vegas has seen, how would you, I guess, describe the expectations around hospitality and how that has changed over the years?Kate Wik (23:59):Gosh, hospitality, not unlike marketing, it's really fueled by tech innovation. Everything from keyless check-in, you can check in on your phone, you can use your phone as your key. All of these things have been unbelievable accelerants to a great experience, but that's across the board in every city, across the world. Technology has fueled that. I think what's unique for Las Vegas is actually doubling down on the core of who we are. And that's about service, and that's about kind of going back to the brand promise of the campaign where the welcome to fabulous Las Vegas isn't just a sign. It is the brand promise of the experience you're going to have here. And before we launched the campaign, we actually went around to all the CEOs and all the presidents of all our resort property partners to say and to remind them, we're going to launch this campaign, we're going to go back to the roots of Las Vegas. And the roots of that is hospitality, and it's about making every individual feel like somebody special that is so uniquely Las Vegas. You can walk into a circus, circus, an Excalibur, and have this mind blowing unbelievable experience. You could also walk into a Bellagio, an aria, a fountain blue, and have a mind blowing unbelievable experience. It's not based on your economic value or your financial worth. It's based on who you are as a visitor coming. We're going to deliver that unbelievable experience, and that is service related, hospitality related for us.Ilyse Liffreing (25:39):Very cool. So what's next then? How are you planning to build on the success?Kate Wik (25:44):I think for us, welcome to Fabulous is not just like an A Flash in the Pan ad campaign. What we intended to do was create a marketing platform that will just stand the test of time that will continue to iterate off of it. We have three big announcements, not yet announced, but still coming out later this year that just continue to build on this platform. So it's a platform for us as the DMO, but it's also a platform for our property partners to continue to iterate because it is so unique to us.Damian Fowler (26:20):Now we've got some kind of quickfire questions now we've looked at that bigKate Wik (26:24):Picture.Damian Fowler (26:25):What are you obsessed with figuring out right now?Kate Wik (26:29):I am obsessed with figuring out how you hack the social algorithms. And I think what's super interesting is something that can go viral that isn't necessarily representative of the brand or the experience that you have. And so really making sure that for us, it's fueling a ton of content out there to make sure that we're dominating what that narrative is. And that's not just from brand voice, it's influencers or whatever, but that social algorithms I think is really important forDamian Fowler (27:05):Brands. Yeah, absolutely. I would love to figure that out too. It seems like a kind of a magic unlock.Ilyse Liffreing (27:11):Yes. Right.Damian Fowler (27:14):Okay.Ilyse Liffreing (27:15):This year you are included on the Forbes list of 50 Fierce Global leaders.Kate Wik (27:20):Yes.Ilyse Liffreing (27:20):Congratulations. Thank you. What is one piece of wisdom you'd pass on to other marketers?Kate Wik (27:27):Oh gosh. Constant learning, constant iteration. Nothing is ever done, right? You put something out in the world, there's always a chance to continue to iterate and learn and get feedback and continue to push it further. Yeah.Damian Fowler (27:44):Another is ai, a marketer's friend.Kate Wik (27:46):Yeah, absolutely. But actually, let's be careful with that. It's a friend, but it's like a starting point, right? I think using it as information, as research, as sort of an input but not a final output is really important.Damian Fowler (28:01):I like that. That distinction is important.Ilyse Liffreing (28:03):One last fun one for you, maybe outside of the Brad Pitt movie from the summer. What's your favorite movie set in LasKate Wik (28:12):Vegas? Oh, gosh. I love Oceans 11. I mean, how can you not? I mean, it's still Brad Pitt, butDamian Fowler (28:20):Oh, yeah.Kate Wik (28:20):But it's an icon. He can be at anything, everything.Ilyse Liffreing (28:27):And that'sDamian Fowler (28:27):It for this edition of The Big Impression.Ilyse Liffreing (28:29):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (28:36):And remember,Kate Wik (28:37):If you're not actively talking about your brand day in and day out, you create room for others to create their own narrative.Damian Fowler (28:45):I'm Damian, and I'm Ilyse, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Domenic Bravo is one of the most unconventional DMO pros in America…which is why his approach over the past five years as the Director of Visit Cheyenne has found an amazing level of both success and community support. On this episode of DMOU, you'll hear how an event strategy drove visitation and community support during the darkest days of COVID…and how the DMO has embraced the nighttime economy as a way to invigorate the vitality and magnetism of the community. Join us.

you asked, Kandice delivered! Today shes talking all things routines, habits, co-parenting, how having an intentional lens reshaped her life, outsourcing in business and life and what her DMO looks like. Ready to simplify how you build a life that not only supports you but helps you scale every area of your life as a woman? Finances, identity, energy/presence and freedom,Keep your eyes PEELED for next weeks blackfriday promos!!!!!you can DM ME ON IG "BF" and I will get you on the close friends list for black Friday and you can get early access. you can also jump on our email list AND upgrade your identity at the same time by simply downloading our FREE 5 step audio course here!! Be sure to follow the show on apple and spotify and tag me in your stories so I know whose listening!! xx

In this episode of The Association Insights Podcast, host Meghan Henning takes listeners to the Blue Ridge Mountains for a powerful conversation with Ed Silver, Vice President of Business Development at Explore Asheville. With more than 25 years in travel and hospitality—from Flight Centre and American Express Travel to GBTA and Lodging.com—Ed brings a unique blend of tech, business development, and destination strategy to his role.From supporting Asheville's recovery after Hurricane Helene to rethinking how DMOs show up as true partners for associations, Ed shares how Explore Asheville is aligning events, community needs, and long-term impact.

Karolis Tiškevičius, Lukas Malinauskas ir Tomas Purlys aptarė neregėtą „Žalgirio” komandinę jėgą, Eurolygos žaidėjų sugrįžimus ir keistą finansinę situaciją Klaipėdoje. Dėmesio taip pat skyrėme Donato Motiejūnui itin aštrioms mintimis apie buvusį trenerį Monake.   Tinklalaidės partneriai: – Ar blogis slepiasi kiekviename iš mūsų? Naujas Emilio Vėlyvio serialas „Vilko gomurys“ tik per TELIA PLAY+. Žiūrėk čia: https://bit.ly/4hV3wbB – Nord VPN. Apsilankykite https://nordvpn.com/basketnews ir dvejų metų planui gaukite keturis papildomus mėnesius. Jei nepatiks - per 30 dienų galite atgauti pinigus. – Nealkoholinis alus „Gubernija”, daugiau informacijos – https://gubernija.lt/   Temos: Lūžtanti Purlio kėdė ir Dominyko debiutas Eurolyga Live (0:00); „Žalgirio” arena ant kojų, numylėtinis Cisco ir Lamborghini (3:00); „Žalgirio” komandinė būklė, kokios seniai nematėme (9:30); Šlubuojanti Wrighto, Gosso ir Tubelio sveikata (21:28); Masiulio ir Wrighto santykis (25:45); Apie ką sukasi „Žalgiris” ir kiti įspūdingi skaičiai (29:47); Įdomumai Pirėjuje (33:07); Francisco ir Butkevičius dopingo kontrolėje (38:14); Dovydo Giedraičio ir Keenano Evanso sugrįžimai (44:50); Atleistas Barcos treneris (49:57); Finansiniai neramumai „Neptūno” moterų komandoje (1:00:08); Lietuva vis dėlto žais su Didžiąja Britanija (1:09:30); Moterų atranka (1:14:10); Ką PAO duos Kenethas Fariedas? (1:17:17); Išskirtinis DMO interviu – aštrios minyts (1:21:00).  

In this episode of Mountain Real Estate, Candice De sits down with Daniel Leifeld of Key Data to unpack what's really happening across Colorado's vacation rental markets heading into ski season. Using direct-source reservation data (not scraped listings) from Key Data, Daniel breaks down occupancy, ADR, RevPAR, booking windows, and demand drivers for Summit County, Vail, Aspen/Snowmass, Steamboat, Telluride, and more. Whether you're a buyer, homeowner, or property manager, you'll learn how to evaluate deals, price smarter, and avoid the #1 projection mistake. We also cover how DMO marketing, inventory mix, and Easter timing impact bookings—and why demand for STRs remains extremely high. Resources & Links: Watch on Youtube: https://youtu.be/VnwmDHrdodEConnect with Key Data: Daniel Leifeld; Daniel@KeyDataDashboard.com Work with Candice De | Mountain Real Estate: Candice@amynakos.com Get my STR Underwriting Worksheet (free): https://docs.google.com/spreadsheets/d/1uu-7B817K55OBE4pHeo6J05ZbAuCr5aK/edit?usp=sharing&ouid=108716399741229385573&rtpof=true&sd=true Subscribe to the newsletter for monthly Summit County market updates: https://amynakos.com/newsletter/ About the show: I'm Candice De—realtor, investor, engineer, mom, and Colorado native—covering real estate from Denver to Summit County. Subscribe for weekly insights on buying, selling, investing, STRs, ADUs, and mountain-town living.

Host Adam Stoker sits down at Visit Mesa with Ashley Stwertnik, the producer-turned-host of City Limitless, to show how a DMO can build real audience by making stories the star and the city the backdrop. Ashley shares the show's evolution from audio-only to video-first with accessibility, booking high-reach guests (BigDawsTV, Jesse Cole), and the logistics of interviewing Oscar-winner Troy Kotsur with an interpreter. They cover distribution and ROI—YouTube, RSS, blogs, email—and why Visit Mesa is aiming for City Limitless Productions, a true media arm for the destination. Plus: national-park parenting, Tybee-Island daydreams, and the infamous banana suit. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

On this episode of The Goats of Growth, David "DMo", Morse, CRO, and best selling author of "The Heart of the Sale--How to Close More Deals with Disciplined Discovery", shares how disciplined discovery is what gives life to successfully closing b2b enterprise deals. There are many aspects of the discovery process, certainly too many to cover in one episode, but at the heart of of the discovery process is what he calls the "Magnificent 7", which are 7 kinds of questions that need to be asked throughtout dicsovery--with "Problem Questions" being chief among them. This is a must-listen episode for anyone who is paid to sell, or is paid to manage those who are paid to sell.  You can buy "The Heart of the Sale" Amazon now through this link. And if you're a CRO/VP Sales looking to help your team get better at disciplined discovery, reach out to DMo at yodavidmorse.com What you'll learn:

In this episode of the Destination Marketing Podcast, Adam is joined by two returning guests, Greg Starr, founder of Driven, and Ed Harris, CEO of Visit Williamsburg. They discuss how tourism professionals can leverage LinkedIn effectively to showcase the value they generate in their communities to stakeholders every day. Maintaining consistent online visibility ensures that stakeholders see the DMO's activities in real-time, which is critical in earning recognition for their efforts and securing long-term funding. They also highlight the importance of authenticity and transparency in content, encouraging destinations to embrace the build-in-public approach instead of always projecting an image of perfection. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

In this episode, Stuart and Adam take the stage live at ESTO to tackle two provocative topics: whether DMO websites will be irrelevant in five years and if the ROI of paid media will continue to decline. With live audience polling, spirited debate, and plenty of humor, they explore how AI, better metrics, and smarter creative can keep destinations relevant. Plus, the crowd settles the great “Destie Nation” spelling debate. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

In this episode of Healthy Mind, Healthy Life, host Sana speaks with Sarah Stahl—marketing veteran, tourism leader, and entrepreneur—about the mental resilience required to take big risks and create meaningful change. Sarah shares her journey from a secure role as a DMO director to scaling a rural treehouse glamping resort from $200K to nearly $1M, and eventually launching her own business helping vacation rental owners build independent brands. This candid conversation dives deep into reframing fear, recognizing when security is a mirage, and learning to trust your gut. Sarah also shares practical mindset tools, including the life-changing principles from The Four Agreements, and how to navigate the uncertainty that comes with leaving comfort zones behind. Whether you're contemplating a career leap or facing a personal turning point, this episode will equip you with actionable insights to move forward with courage and clarity. *Note from the host - "In the beginning, I mistakenly mentioned that we need to be forearmed before forewarned. It should be forewarned is forearmed" About the Guest   Sarah Stahl is an entrepreneur, brand strategist, and former tourism director who has helped businesses—from local glamping resorts to vacation rental owners—grow with independence and sustainability. After 15 years in marketing and 7 years in tourism, she now focuses on empowering owners to thrive without third-party dependence. Her approach blends marketing expertise, life experience, and intuitive decision-making. Key Takeaways   True risk-taking is less about having a perfect plan and more about cultivating trust in yourself. Leaving a secure role can feel terrifying, but it can also unlock your greatest potential. Imposter syndrome is often the voice asking, “What if I fail?”—challenge it by taking action anyway. The Four Agreements—be impeccable with your word, don't take things personally, don't make assumptions, and always do your best—are powerful mindset tools for resilience. Security in business or employment is often a mirage; real security comes from self-trust and adaptability. Surround yourself with a diverse community to expand perspective and practice empathy. Your energy—whether confident or fearful—shows up in your communication and relationships. Progress often comes from small, consistent steps rather than giant leaps. Connect with the Guest   Website: www.sarahstahl.com Want to be a guest on Healthy Mind, Healthy Life?   DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik CHECK PODCAST SHOWS & BE A GUEST:   Tune to all our 19 podcasts: https://www.podbean.com/podcast-network/healthymindbyavik Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind OUR SERVICES   Business Podcast Management - https://ourofferings.healthymindbyavik.com/corporatepodcasting/ Individual Podcast Management - https://ourofferings.healthymindbyavik.com/Podcasting/ Share Your Story With World - https://ourofferings.healthymindbyavik.com/shareyourstory STAY TUNED AND FOLLOW US!   Medium - https://medium.com/@contentbyavikYouTube - https://www.youtube.com/@healthymindbyavikInstagram - https://www.instagram.com/healthyminds.pod/Facebook - https://www.facebook.com/podcast.healthymindLinkedIn Page - https://www.linkedin.com/company/healthymindbyavikLinkedIn - https://www.linkedin.com/in/avikchakrabortypodcaster/Twitter - https://twitter.com/podhealthclubPinterest - https://www.pinterest.com/Avikpodhealth/ SHARE YOUR REVIEW   Share your Google Review - https://www.podpage.com/bizblend/reviews/new/ Share a video Testimonial - https://famewall.healthymindbyavik.com/ #podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness #StorytellingAsMedicine #PodcastLife #PersonalDevelopment #ConsciousLiving #GrowthMindset #MindfulnessMatters #VoicesOfUnity #InspirationDaily #podcast #podcasting #podcaster #podcastlife #podcastlove #podcastshow #podcastcommunity #newpodcast #podcastaddict #podcasthost #podcastepisode #podcastinglife #podrecommendation #wellnesspodcast #healthpodcast #mentalhealthpodcast #wellbeing #selfcare #mentalhealth #mindfulness #healthandwellness #wellnessjourney #mentalhealthmatters #mentalhealthawareness #healthandwellnesspodcast #fyp #foryou #foryoupage #viral #trending #tiktok #tiktokviral #explore #trendingvideo #youtube #motivation #inspiration #positivity #mindset #selflove #success

Follow us on social media @GolBezan, leave a like/review & subscribe on the platform you listen on - YouTube, Spotify, Apple Podcasts, Google Podcasts, SoundCloud, Amazon, Castbox. Editor: Samson Tamijani Panel: Samson Tamijani, Arya Nourizadeh Graphics: Mahdi Javanbakhsh Intro Music: CASPIAN by ASADI / dannyasadi https://smarturl.it/CASPIAN Outro Music: K!DMO / kidmo.foreal Arya - / Twenty9United Mahdi - / mativsh / golbezan / golbezanfarsi / golbezan / golbezanpodcast / golbezan / golbezan

In this episode, Adam gets a masterclass in tourism leadership from Kristen Adamo, President and CEO of Go Providence. Kristen shares how her unique background in journalism and politics gives her a competitive edge, teaching her the importance of effective communication and building relationships with everyone she interacts with. Discover how she cultivates a culture of community collaboration, demonstrating that a DMO can't succeed in isolation. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

On this episode of Destination on the Left, Mike Testa, President & CEO of Visit Sacramento, describes how his destination has diversified their focus to include festivals and events, sports, leisure markets, and culinary. He explains how positioning themselves as America's Farm to Fork Capital has paid dividends, including booking a 10-year contract to host the Terra Madre Americas convention. Mike also discusses why tourism is not for tourists and how that plays into action through Visit Sacramento's work and community partnerships. What You Will Learn in This Episode: Why Mike's long tenure at a single DMO has given him unique insights and influence in the community How Sacramento's diversification from meetings and conventions to include festivals, sports, leisure, and culinary events has dramatically grown annual room nights and economic impact What motivated Visit Sacramento to claim the title of America's Farm to Fork Capital How Visit Sacramento secured high-profile events like the Tower Bridge Dinner and attracted the Michelin Guide to the city, to cement its reputation as a food destination Visit Sacramento's focus on quality of life for residents, and drives deeper community partnerships Strategies Mike and his team have used to build relationships with local leaders and partners How successful event hosting, like the Aftershock Music Festival, has opened doors for additional festivals and conventions Building a New Identity: Sacramento's Creative Leap When people think of top destinations in California, their minds often go straight to San Francisco, Los Angeles, San Diego, or Napa. Sacramento—the state's capital—rarely makes the “must-visit” short list. But as Mike Testa, President and CEO of Visit Sacramento, explains, that's exactly why his team has spent the last several years shaking up expectations and positioning Sacramento as a destination worthy of national and international attention. Mike's approach to make noise, drive results, and never be satisfied with the status quo. When the pandemic hit, instead of waiting it out, Visit Sacramento doubled down on innovation by diversifying its room night sources and investing heavily in outdoor events, festivals, sports, and especially its burgeoning culinary scene. The payoff has been nothing short of remarkable. America's Farm-to-Fork Capital Sacramento sits in the heart of fertile farmland, growing everything from sushi rice to 80% of the nation's caviar. But it wasn't until a local chef pointed out the city's unique agricultural advantage that Mike and his team realized: Sacramento had a rock-solid, authentic claim to the title America's Farm-to-Fork Capital. Visit Sacramento set out to build signature experiences, like the renowned 800-person Tower Bridge Dinner (a highlight that sells out in seconds), a Michelin Guide presence (Sacramento became only the fifth U.S. city to earn this distinction), and a thriving roster of food and wine festivals. Topping it all off, the city soon hosts the inaugural Terra Madre Americas, a massive international celebration of slow food previously held only in Italy, for which Sacramento was selected as the North American host in a 10-year deal. Putting Community First At the heart of Visit Sacramento's strategy is a simple, resonant principle: “Tourism is not about the tourists. It's about improving the quality of life for the people who live here,” Mike emphasizes. This community-first approach runs deep. It means demonstrating the value of tourism to local officials and residents not just through economic statistics, but by contributing to civic life and showing up for critical community projects, events, and diverse groups. Resources: Website: https://www.visitsacramento.com/ LinkedIn Personal: https://www.linkedin.com/in/mike-testa-1082673/ LinkedIn Business: https://www.linkedin.com/company/sacramento-convention-&-visitors-bureau/ Attracting International Brands to Your Destination, with Mike Testa We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

In this episode of The Destination Marketing Podcast, Adam is joined by Stephen Ekstrom, the co-founder and CEO of Learn Tourism. Stephen, a self-described "professional tourist" and digital nomad, shares his unique perspective on the travel industry and continuing education for DMO professionals. He talks about the origins of Learn Tourism, a nonprofit organization founded during the COVID-19 pandemic to fill gaps in professional development. He emphasizes the importance of soft skills and emotional intelligence for a new generation of remote workers and explains why building a learning organization is crucial in today's changing marketing landscape. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Sobre La Mesa - Viernes, 15 de agosto de 2025 1. Trump profundiza en su golpe de estado a la junta de control fiscal. Despide a otro de los miembros 2. Perspectiva de salud, con el licenciado Salvador Rovira, auspiciado por CredeMtia 360 3. Confirmado que Trump puso nuevas trabas al desembolso de fondos de FEMA 4. Agencia federal confirma lo que sabemos, tenemos más apagones 5. Demandan a la legislatura para que aprueben plan de cambio climático 6. Peligro: armas de la Policía se disparan solas 7. La último del caso asesinato de adolescente en Aibonito 8. Confirmado quien es el nuevo director del DMO 9. Iniciativa positiva: agencias de gobierno “adoptan” escuelas 10. Sacarán a la Compañía de Turismo del Departamento de Desarrollo Económico 11. Jueves de películas y streaming con Gabriela Acevedo GándaraSee omnystudio.com/listener for privacy information.

Sobre La Mesa - Jueves, 7 de agosto de 2025 1. Sigue la incertidumbre por el golpe de estado de Trump a la junta de control fiscal y gobernadora respalda la acción del presidente 2. Nuevo director del DMO 3. CredeMtia 360, perspectiva de salud, con el licenciado Salvador Rovira Rodríguez 4. Entraron en vigor los nuevos aranceles de Trump. Se anticipan aumentos en los precios. 5. Lo que muchos temían, el primer ministro de Israel, Netanyahu dice que quiere ocupar militarmente todo Gaza 6. Increíble. Estados Unidos va a incinerar anticonceptivos ya comprados por un valor de $9.7 millones 7. Jueves de películas y streaming con Gabriela Acevedo GándaraSee omnystudio.com/listener for privacy information.