Podcasts about andrey polston

A few weeks back, my friend Andrey Polston from GetListingsSummit.com invited me to be a guest on his Listings Webinar Extravaganza which ran over a few weeks in March and April this year (that's 2019 if you're listening in the future) The summit features more than 50 real estate agents, experts and commentators in what can only be described as a frenzied listing binge of free information and great ideas. When Andrey asked me what I wanted to get into for our session, I didn't hesitate. Getting listings is all about the funnel and new business pipeline. In fact, the agents that follow this formula and execute well are the super agents and household names in our industry. In my session with Andrey, we get into a wide range of real estate success ideas you can implement straight away to create more relationships. I also got to share my ideas around owning a clear and compelling point of difference in your market and one specific idea that's proving a powerful tool for the agents I work with. You can still access the summit for free I believe.  Just go to GetListingsSummit.com

Perception Co-founder Danny Gonzalez is interviewed for The Agency Summit by Andrey Polston. Topics include how to attract top talent, creating a culture at your design studio and more. You can watch the video here: https://bit.ly/2uurt2Z

Would you like to grow your agency faster by increasing recurring revenue? Do you feel like your agency is on a constant roller coaster gaining and losing clients? Then learn about innovative agency pricing,  a licensing model, that can set you on a stable path. Plus, turn the tables on the industry standard of always fearing losing clients. Instead, discover how to make your clients fear losing you. In this episode, we’ll cover: What is an agency licensing pricing model? How and why does a licensing model work? 5 Benefits of the licensing model. Today I chatted with Andrey Polston, a man who has been obsessed with marketing and sales since he was 11 years old mowing lawns. He ended up self taught in SEO and web design, and his motivation and knowledge is impressive. Andrey now plans and operates his own virtual summits, including The Agency Summit. On today’s episode, he shares his ingenious licensing model and the benefits it can bring to your agency. What is a Licensing Pricing Model? In short, a licensing model is taking what you do, niching it down in a way that you can flip it on it’s head and license it for exclusivity. This model was born from Andrey trying to solve the main challenges agencies face, including: Financial instability and fear of losing clients. Providing all the creative work upfront. Relinquishing ownership of completed assets to the clients. Difficulty proving value later in client relationships. These challenges are what spawned this idea of creating a process that will make the clients fear losing the agency instead of always the other way around. How Does the Licensing Model Work? Generally agency clients have a broad range of customers they could go after. As the agency, you must understand your client’s clients. Then select a niche customer that you are going to help them go after. In other words, identify a single type of customer that is ideal for your client. Once you determine this niche customer, pre-build high converting funnels, marketing assets and conversion pathways that will absolutely crush it for that one specific channel of customers. Then charge your clients a monthly licensing fee for the funnel and its accompanying assets. There is also the ability to nano niche the ideal customer you identified and then create even more streamlined funnels, as well as a possible IP that can be included as an add-on to the client. You can also sell an add-on of your marketing services. Why the Licensing Model Works “People will do more things to avoid pain, than they’ll do to gain pleasure.” ~ Andrey Polston Agencies can play the game of constantly trying to report their worth and value, but the greater incentive here, is the fear of loss. You want the client to fear losing you, your talents, and your expertise. With the licensing model, this is embedded in the beginning. “If you leave, that’s fine, but you’re losing all this work because it isn’t yours to keep.” And with that fear comes the underlying understanding that if they leave, you will probably walk next door to their competitor and offer this service to them. When prospecting a target client you lead with the licensing model, exclusive to the niche you have determined. This doesn’t work if you don’t have a niche and don’t identify specific categories of customers your client wants. 5 Benefits of a Licensing Model Andrey has identified five major benefits to a licensing model. 1- Automated Recurring Revenue When you’re dealing with a service, you go out there, chase the work down and then try to get them to pay for it. With the licensing model, they’re put on a subscription and billed at the beginning of each month. 2- Accumulated Advantage When you start playing deeper into a niche you will start finding new pockets of opportunity you can take advantage of, such as “nano niches” or niches within a singular niche. This is where you can create even tighter funnels and an IP that can also be licensed out to a client or provided as an add-on. 3- Productizing of a Service(s) In order to productize your agency service, look up the ladder to tap into a potential client that would want to sell your license as an add-on to what they are selling. This provides value to them in that you’re exclusive to them and their product takes a competitive advantage, because they’re now providing a proven marketing system, as a value add-on, with their client. By doing this, you are harnessing somebody else’s distribution channel, marketing, and sales efforts and piggybacking off of it. 4- Taking On Multiple Clients Some agencies feel restrained by geographic location. However, you can take on multiple clients within the same location by niching down to those nano niches and licensing all those nano niches out. So different clients can pay per nano niche license, or one client could pay a large licensing fee for exclusivity within their city or location. 5- Potential for Referrals & Partnership A lot of agencies start out as “full service” so they can compete against everyone. But, what that really does is just cut them off from referrals/partners, because they are competing with everyone. It’s simple - when your agency has one specific niche, you can partner with other agencies offering complimentary services. With a licensing model your specialization becomes so narrow that you can now cross sell/upsell those different services or white label them out, and take a cut. You can now go to every category of companies, that would have been a competitor, and work with them as a referral partner because you aren’t competing against them anymore. AND because of the high margins of licensing you can pay out a lucrative, recurring monthly affiliate rate :)

Agencies are vital to the success of businesses, and expanding the growth of agencies is key. Summits are a tool to integrate growth among agencies. In this podcast, market guru Andrey Polston discusses the agency summit and how newbies, freelancers, and prospective marketers can learn vital tips when it comes to marketing one’s own business. Finally, he discusses the program for The Agency Summit and how to register.   What You’ll Learn: Learn details about the upcoming online agency summit and how to register Some  valuable tips for freelancers on how to get a start in the marketing/sales business How to apply up sales, revenue, and leadership in an agency   Connect with Andrey: Register at Agency Summit Visit Andrey’s website GetListingsSummit.com   Links and Resources Download the perfect video case study planner at iangarlic.com/plan     See acast.com/privacy for privacy and opt-out information.

Hear the 4 crucial habits real estate agents must stick to in 2017 if they want to take their business to the next level. Podcast guest Andrey Polston doesn't just cover the theory behind these 4 habits. Instead, he dives deep with Pat to give you the exact roadmap you need to implement these 4 habits in your professional and personal life and make more money in real estate. Stop what you are doing and get ready to take a lot of notes - more importantly - get ready to take your real estate business to the next level in 2017 and beyond! For Andrey Polston, Entrepreneurs matter. He loves cracking-the-code to “what works”, and that's exactly what his projects and businesses are about… delivering unconventional results for clients, partners, stakeholders, and entrepreneurs at large. His continuous pursuits include: marketing and business growth strategies, effective sales and persuasion methodology, and day trading and investing. Join us as Andrey shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by delivering unconventional results to take your business to the next level. Learn more about your ad choices. Visit megaphone.fm/adchoices