Top Agents Playbook

I'm part of a coaching mastermind group and one BIG benefit is that I get to meet some inspirational entrepreneurs. This week I connected with Ann Carden. Ann is a best-selling writer, podcaster, and speaker who is brilliant at motivating and inspiring others to reach their goals.You can connect with Ann hereCheck out Ann's podcast hereThe following is a transcript of the first 3 minutes of our interview

Hi everyone and welcome back to the show.Special thanks to Rachel Adams Lee for such a great interview! LOTS of gold here.BIO: She is a small-town girl making moves! Top 1000 Realtor in the US, multi-passionate entrepreneur & a boy Mama of 3. She runs multiple 6 & 7-figure companies with her hubby and lives life on their terms! She loves helping others tap into their true potential and build the business of their dreams. Facts: Positivity is her jam. You can find her snuggled on the couch in yoga pants, hair in a messy bun with her laptop! She is 5ft tall, love all things social media, is obsessed with having a healthy marriage, and thinks Nutella should be its own food group! Fun fact: She just lost 50lbs postpartum!Connect with Rachel on Social:InstagramFacebookYoutubeReal Estate WebsiteCoaching WebsiteMailing address: 548 Gibson Dr #200, Roseville California USA. 95678Here area few topics and ideas Rachel is passionate about:-My personal journey with self-development- Social Media Tips to beat the algorithm-How to grow your following-How to convert a follower into your next client- The importance of who you surround yourself with- Setting personal/professional boundaries-The value of a mentor-Time-Blocking-The power of Positive affirmations-Creating a powerful morning routine-Defining a healthy relationship standard-How to build a life by design-The importance of systems/scripts in your business

Mindy Powell-Hodges is Head of Network at Raine & Horne. The 140-year-old household name is still a family business and currently run by fourth-generation family member, Angus Horne.Mindy brings a fresh approach to a proven traditional model and I'm always happy to profile innovation and leadershipMindy is a seasoned leader who has a passion for growth. Growth of business, growth of people, growth of herself. Her forte is being able to 'see' strategically and then translating this into execution. Mindy delivers results through and with people, investing in them and building their capability to succeed.Mindy has an impressive background in a variety of industries, with extensive experience in management, publicity and sales. Possessing an adaptable personality, she has adjusted and refined her skills across widely varying cultures and demographics, having worked in Australia, United Kingdom, United States of America and the United Arab Emirates.Naturally adept at networking and acquiring new business, her consistent and overarching goal is to continually grow and improve the company's presence and reach through collaborative vision and exploring innovative business strategies.Reach out and connect with Mindy here

Are you using the 'Magic Window' to win more listings at the presentation?The 'Magic Window' refers to the time between when the listing appointment is made with the seller and when you meet. Might be a couple of hours, might be a week. In this episode, I share a strategy that works beautifully especially in a 'cold' contact situation where you have not met the seller.Discover the power of AI-Driven marketing to set you and your brand above every other agent in your area.

At the age of 14, Ray Glymph's world was thrown into turmoil. The chaos following the World Trade Centre attacks on September 2001 left Ray and his family homeless for months. This experience left its mark on Ray and he decided to never be homeless again. Today he heads up his own property management investment and coaching company. After learning the essentials of property investment success, Ray now shares his skills with others.In this interview, Ray shares his best ideas, strategies and adviceSign up here for Ray's free lesson

The buzz around AI is bigger than you might think! I'm not talking about Chat GPT and chatbots, what's happening now with AI and hope it's changing the world of marketing is on a whole new level! Here's a quick summary of how real estate professionals are leveraging the power of AI to explode their marketing reach!

Let's continue down the eXp road a little further as it's opening some very interesting doors!Barry Pulver is a former international journalist and radio show host with experience in all aspects of journalism from the largest media corporation in the world. Writing for newspapers reaching a large local area in North Carolina, USA, currently hosts a popular radio show in Charlotte, previously produced his own radio show in London, England.He's also the real estate agent who expanded eXp from being a North American company to being an international one.Barry is currently the #1 global eXp real estate agent with a $billion+ yearly team who is focused and passionate about helping every single real estate agent reach their OWN goals and potential by providing them with direct mentorship and the tools and systems to help them develop their success through their OWN brand....In 2023, Barry and his team helped over 7,800 families accomplish their housing dreams and goals and I believe we have the blue print, tools and mentorship to help you achieve the lofty ambitions you deserve for your business and your family!Connect with Barry here Mentioned in this episode:Top Agents Playbook Podcast is brought to you by Real Ads CRMInstead of trying to configure different software to run your real estate business, RealAds agents solve the problem with a fully-loaded tech bundle that saves them over 85% in monthly costs. The platform includes a stunning CRM, an easy-to-drive social media ads manager, an online design tool and templates to create all your marketing, a reputation management tool to quickly build 5 star reviews, sales funnels to generate leads on autopilot and lots more including 24/7 tech support. There's never been a real estate tech stack like RealAds. Discover the future of real estate marketing at realadscrm.com

PLEASE NOTE: I'm offering a special marketing package to eXp agents. Please email me for full details: ray@bestagentsinc.com When RE/MAX launched in the early 70s it was something of a game changer. The RE/MAX model gave agents a much larger share of the commission in return for a monthly ‘desk fee' that guaranteed certain support essentials. The RE/MAX model started to grow with brokers stacking hundreds and sometimes thousands of agents into their brokerages. Top agents liked RE/MAX because they got to keep a greater percentage of GCI. The traditional model didn't stand a chance and RE/MAX grew rapidly during the 80s and 90s.New real estate model founded by Seattle broker Fast forward to 2009 when Seattle Broker Glenn Sanford started to ‘tinker' with the agent-keeps-more model and founded eXp Realty. The eXp model charges agents a nominal monthly fee but they only pay $25,000 a year on the first $100,000 earned in GCI. After that, they keep everything. So a traditional system agent who makes $200,000 a year in GCI would normally keep around half or $100,000, while the eXp agent making the same amount keeps $175,000. Extend that over five years, and the eXp agent has kept $375,000 more than she would have with the traditional commission split model.While the eXp model is not for everyone, it's quickly gaining momentum as an attractive option for real estate's top performers tired of paying a big percentage to the owner/broker. Anyone in real estate who has experienced the crush of competition and the seemingly endless increase in costs will quickly tell you “It's not what you make, but what you keep that really matters.” However, Glenn Sanford did more than create a more generous commission share model, as eXp also has a structured revenue share feature whereby agents can build their teams and benefit from team member results. This has been a very successful strategy for eXp as big team agents earn serious amounts of passive income as the compounding effect gains momentum. In addition, EXP WORLD HOLDINGS INC is listed on the NASDAQ, and eXp agents are allocated shares and can earn and buy more.Lisa B comes onboard with eXpReal estate success coach, Lisa B from Queensland's Gold Coast saw the eXp advantages early on and went all in to start building her team of agents from around Australia and the world. As a former high-performing agent, Lisa knows the daily challenges of a career in real estate and the obvious advantages of keeping more of what you make. The power and freedom of working remotelyThe rise and rise of eXp and eXp agents has only been helped by the amazing advances in technology and the digital era where working remotely and mobile from the cloud keeps them connected but free to roam without the need for a central or traditional office on the High Street. As Lisa grows her team, I've been able to witness the success of the agents she coaches and supports. With endless enthusiasm and great energy, she is a shining star in the group propelling many agents in her team to earning levels they have never experienced before.Agent thought about becoming an Uber driver!One agent from Melbourne had become so despondent and unmotivated working in the traditional model that he was about to sign up to become an Uber driver before joining Lisa's team and reinventing his personal brand and career. In the last six months, he's earned more than $250,000 in GCI and is quickly building his own team with agents including several from India where eXp is gaining market share and attracting the more entrepreneurial top performers. My takeaway from what I know is eXp agents get more money, more options, more support and more tools. Reach out if you'd like a...

Every time I catch up with Box Brownie Founder Brad Filliponi, I learn something new. This time he blew me away with a photo app they've just released that turns anyone with a smartphone into a pro photographer!It's no wonder the sale of high-end and fancy digital cameras is has been plummeting for the last ten years. Your phone is now more than just a computer in your pocket, it's a brilliant, high-performance digital camera producing stunning resolution images, a range of wide and telephone lens settings and simple editing features built in. But I'm sure you already know that.However, there's one thing your phone can't do, and it's a powerful real estate-specific must have!I'm talking about the light-balance issues when shooting images for your latest listing and the light variances that turn an average shot into an image that makes everyone sit up and take notice.Let's say you've just listed an apartment with views over Sydney's Harbour. You walk into a beautiful living room but you can't help but notice the large window because your eyes are drawn to the mighty Sydney Harbour Bridge and the glowing white sales of the world-famous opera house.You can shoot this room with a wider angle setting on your phone but there's a problem: You can take a great shot of the room and a great shot of the harbour view but you can't take both because the light difference for both features in your shot are too extreme.You shoot the room and the harbour is washed out. You shoot the harbour and the beautiful living room is dark.Before founding real estate's number one image editing company Box Brownie with co-founder Mel, he was a real estate photographer with all the fancy gear and lights and editing software to make sure he delivered the very best marketing images for real estate agent clients.But Brad being Brad, dreamed of creating a business that could produce great images for his clients but so much more and for a fraction of the price.Today BoxBrownie.com is the preferred image editing solution for more than 200,000 real estate clients in more than 130 countries.BB's software can virtually stage an empty room (you can't actually tell it's not real!) create floor plans, bring dull images to life, straighten wonky photos, and create a beautiful dusk image of a home that brings out the warmth and color that catches the eye every time.But I digress...Go to your phone and search and download an app called SNAP SNAP SNAP. It looks like thisThis brilliant app lets you take a series of images on your phone (via the app) that you upload to Box Brownie and they'll get you back an amazing looking image where everything is perfectly balanced for light and color. It's a total breakthrough!!Here's the man himself taking you step by step through the process. Don't take any pics with SNAP SNAP SNAP until you've seen this video:https://www.youtube.com/watch?v=bnjPK0CzJ6E

Join the Real Easy Ads Free Trial and 30 Day ChallengeIf you're 200% serious about automating genuine seller leads using AI marketing then I'm inviting you to join me and my team for our 30-Day Challenge.You'll be using the very lastest AI-Powered Software to create stunningly-successful ads in just secondsSeriously, the way AI is creating headlines, ad copy and then testing each ad to advance the best-performing campaigns is mind-blowing.Here's how the challenge works:You schedule a call with us so we can show you around the platformWe set you up with your customized account so we can get the party startedWe will be meeting via regular group meets throughout the challenge to help you create your ads, monitor results, tweak where necessary, follow up leads, win listings and make salesYou'll get access to our tech team specialists plus a Google Ads and Facebook expertYou'll get access to our Corporate Shutterstock account to use unlimited professional-grade videos and images in your marketingWe'll be showing you LIVE and in real time how to create stunning social media, Google , Bing and Youtube ads in just secondsIf, at the end of the challenge you want to keep using the Real Easy Ads platform we'll do you a ‘Can't-Say-No' special deal and ALL the support you experienced in during your trial will continueClick here to register nowThe only way to join the challenge is to set up a one-on-one call with Ray. Grab a time here that works for you

I've just connected with a fabulously interesting woman. Her name is Athena Brownson and she's a realtor from Denver Colorado.I came away from this interview with so much inspiration and motivation and if you don't mind, I'm just going to brain-dump the ideas and strategies Athena shared right here.Do a regular audit on the 7 areas of your life that matter: self, family, love-life, business, money, health, spiritual.Once a quarter, Athena and her team have an off-site retreat to look at each aspect of the business. What's working and what needs attentionSet yourself up with a daily ritual so you know what's comingInspire and motivate your brain and outlook with a daily workoutJunk in-Junk out! We need to be careful what we listen to and watch. Is the content we consume each day helping us or hurting our prospects of growing and getting more out of life?Athena's website is: www.athenabrownsonrealtor.comFacebook: www.facebook.com/AthenaBrownsonRealtor

G'Day team. I'd like you to meet Debbi DiMaggio, a seasoned Independent contractor, top producing Realtor since 1989, business owner, marketing director, coach, 4 x author, social media guru, master networker, consummate connector, serial entrepreneur, producer, mentor and philanthropist — with one goal in mind, a desire to help others achieve their goals.Debbi helps her clients with 5 programs so they can follow their passion and live their purpose.Life CoachMarketing ConsultingReal Estate CoachingProduct/Brand ConsultingBook CoachDownload everything here

Here's a fresh approach to getting your financial house in order.Meet Dan Thompson, president at Wide Money Tools, Idaho USA.Dan ThompsonWise Money Tools, PresidentOffice: 208.939.5910Website: www.wisemoneytools.comYouTube: https://www.youtube.com/@wisemoneytools What does Dan do?Wise Money Tools is a financial services company dedicated to helping clients grow and preserve their wealth, whether in their working years or close to retirement. Our mission is to provide clients with personalized investment strategies that work at different risk levels to help them achieve their financial goals.At Wise Money Tools, we understand that everyone's financial situation is unique. That's why we take the time to get to know our clients and their individual needs.Our non-traditional approaches focus on growth, safety, tax-advantages, and cash flow. We believe that financial planning is not just about growing wealth, but also about preserving it for future generations

Hello loyal listeners and I hope this finds you well and enjoying a break over the holidays.This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"

Hello loyal listeners and I hope this finds you well and excited for a over the holidays.This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"

In this episode, which follows on from Episode 216, my brother Tim goes deep with his best ideas and shares some memorable brand-building examples and strategies.Buy Tim's book at Amazon.comListen on SpotifyMentioned in this episode:Top Agents Playbook Podcast is brought to you by Real Ads CRMInstead of trying to configure different software to run your real estate business, RealAds agents solve the problem with a fully-loaded tech bundle that saves them over 85% in monthly costs. The platform includes a stunning CRM, an easy-to-drive social media ads manager, an online design tool and templates to create all your marketing, a reputation management tool to quickly build 5 star reviews, sales funnels to generate leads on autopilot and lots more including 24/7 tech support. There's never been a real estate tech stack like RealAds. Discover the future of real estate marketing at realadscrm.com

For the last few years, an increasing number of agents have been messaging me with questions about their career options and in particular, the importance of the 'brand' they work with.In the last ten years, the steady rise of cloud-based real estate corporations has challenged the traditional model of salespeople being employed by a real estate company working out of a brick-and-mortar office.This new digitally remote model has not only allowed agents to establish and promote their own personal brand but also enjoy a greater slice of the commission pie.These days, cloud-based digital brands provide much of the heavy lifting in terms of back-office support for their member agents including trust accounting (where laws call for that) and supplying an ever-widening range of tech tools like coaching, mentoring and training, marketing platforms, CRMs and lead generation workstations leaving the agent to focus on the dollar-productive activities of getting in front of more sellers and doing more deals.This recent visit back to Victoria Australia to spend time with friends and family gave me the opportunity to catch up with my brother Tim and we decided to record a couple of interviews for the show.Tim is something of a brand guru. Today he consults to a list of private clients but his former career path saw him deeply involved with brands like Nike, Mattel, and Krispy Kreme.In 2022 he published his personal branding strategies and success formulas in a book titled 'YourAmazing Brand Story'In this episode, Tim and I get nicely into the weeds of effective branding and how agents can best reach out to potential clients in their community by telling their brand story and standing out in a 'sea' of other agents and making emotional connections by deciding then telling their brand story.There' some really valuable points in this short session. Grab your journal for the good bits. Enjoy! R

Hi everybody and welcome back to the show. In this episode, I'm going to share my top 5 buyer qualifying questions plus help you avoid the most common mistakes agents make when talking to buyers.You only need to ask 5 questions to qualify your buyers and I'll get to them in a sec, but first hear me out on something really important.In my experience working with buyers, especially unqualified buyers is the fastest way to ruin a Real Estate career.I see so many newbie agents focus on buyers because finding buyers is easier than finding sellers, and for some reason, new agents think it will deliver the same rewards. Big mistake.Now at the same time, I know some agents specialize in working with buyers which is fine as long as you're set up correctly to do it, but I'm approaching this episode from my traditional viewpoint as a listing agent which is where the big money is made in Real estate.If we all agree that time is our most precious resource, then why waste it working with buyers who are not ready to buy?I know many agents (especially rookies) struggle to manage their time and are easily distracted with a buyer who may or may not be ready to go.But what if we could quickly qualify our buyers with 3 questions to help us make that time investment decision and help them out at the same time.What if you could provide great assistance without wasting your time on someone not even close to buying?And there's another very important factor here that will cost you big money if you fluff it up; What if the buyer is also a seller?If you turn them away, then you'll struggle to become their listing agent.I came up with these four questions as a way to train my team during a busy open home where there could be 20 to 30 buyers in a property at any one time and you need to quickly find out who is serious who is a seller and who is just kicking the tyres.I'll get to the qualifying questions in a moment but there's something you need to do first.Write two or three blogs on your website so you can refer buyers to them when you let them down gently.If you don't have your own website and blog, you need to get one because it's the FASTEST way to get found online and you're naturally going to link your Google Business Profile to it which will get you even more traffic.Your articles will be something like:5 things to look for before you buy in (your area)A Buyer's Guide to (your area) real estate12 buyer tips for buying real estate in (your area)3 success stories from buyers in (you area)These blogs will also help MASSIVELY with organic search.You need to blogs because you'll be referring your B class buyers to them so you can continue to help them on their purchasing journey.In fact, at jigglar.com you can quickly customize a multi-page The Ultimate Homebuyers checklist then have it available as a download.Okay, so here are the 3 buyer qualifying questions:Okay great, I love working with buyers. Let me grab your contact info so I can keep you up to date with new listings that fit your criteria.How long have you been looking?What have you seen that you like?Have you made any offers?Do you need to sell a property?At this point, you'll be able to assess if the buyer is also a seller and act accordingly.Here's another great question to see where they're at in the buying process: “Have you lined up a good mortgage deal? I can refer you to an excellent mortgage broker if you like”So by now, you know if they are ready to buy or not.But here's the thing: Most rookie agents just can't say...

This idea came up quite by accident so Lisa and I decided to run with it. I sent a last-minute email out to my list and got some awesome responses. Thanks everybody for participating. There are no longer any excuses to not have a bunch of listings and a full pipeline. Dream big and take names

How are agents adapting to the changing real estate market?In this episode, I re-connect with Owner/Broker Trent Pool to take a look at the strategies working best for he and his teams in a very different real estate environment

Amazingly, many so-called real estate training legends 'preach' this idea and have been doing it for years. It's blows me away how this ridiculous career-crippling piece of advice continues to be touted by so-called real estate training 'gurus'Getting started in real estate is hard enough without sabotaging your first year with this stupid idea!https://realadscrm.com/ideas/b/the-dumbest-thing-new-real-estate-agents-dohttps://youtu.be/g78VmBMgvQ0?si=HY692U7zLFYzlNir

I'm BACK! With this episode, I take you step-by-step through the 7 Specific tasks and actions that guarantee success. So what's my guarantee? I share that in the video at the start!Sarah is just getting into her third year in real estate. When she started, listings were plentiful and selling fast. Then ...the market changed, and in Sarah's patch there were suddenly half as many listings but just as many agents.I'm happy to report that Sarah totally reinvented her working day, week and month by sticking to the 7 specific tasks I share in the video.I speak with top agents every day who are more than happy to share their best ideas. But I notice some agents are getting distracted in this 'new' market and not getting their share so here are the best 7 SPECIFIC TASKS AND ACTIONS that I GUARANTEE will work if you work them.If you're new to real estate or in your first few years like Sarah and need a 'push' I think you'll get some real value.If you've been in real estate a while but want to reinvent your personal brand and shake things up then I can't think of a better 'Guarantee' to get you motivated and winning more listings and sales.Be sure to reach out if I can help

Telling your story on video and sharing it with the world is fast becoming the #1 way to make the very best connections and, in my opinion, the very best way to leverage social media and grow your business.It was my pleasure to host as my guest for this week's show Robert Kennedy III from Kinetic Communications. Robert shared so much valuable content during our show and also gave his recommendations for the latest equipment required to turn your videos into a 'Hollywood' production that looks amazing.Extra ResourcesGet in touch with Robert here http://getintouchwithrk3.com/Robert's gear we talk about during the showMicrophones: Shure SM7B (I use this mic and it's the best!!) Samsung SQ2 is also pretty goodPodcast workstation/mixer: RodecasterCamera: Sony ZVE 10. Robert suggests a 16mm lens settingLighting: Elgato Key Light or lights.

I want you to try this because it works!Our thinking controls our lives. It determines how we love, live, earn, play, create and work.In fact, our state of mind is obviously central to all decisions made and, at the end of the day, our quality of life.So what if you could 'hack' your thinking to rapidly get yourself back on track if you're having a crappy day or just stewing over something that's getting in the way of your success?When I recently connected with Nicole Davidson, I felt like she had given me a special gift: The power to change my thinking and my state of mind whenever I wanted. Is that not a priceless possession?Nicole Davidson is the founder of Growth to Success, a coach, a lover of conversations that matter, and an in-demand speaker.The author of ‘How To Put the Balance in Your Business – An Owner's Guide to Having it All', Nicole helps real estate agents connect to the gold they have inside of them so they can show up more powerfully. Nicole is committed to helping real estate agents become the best version of themselves in order to successfully grow their business and navigate their careers on their own terms, while balancing the often-competing energies of work and life.Nicole supports leaders and businesses to effectively harness the energy of their people to create workplaces in which everyone can bring the best of who they are.Connect with Nicole HereSet up a personal 0ne-On-One call with Nicole here

I always feel great after a call with Trent Pool! ...and I love the way he has the optimism and confidence to power through and get results regardless of what's going on around him.After following Trent's success for more than 10 years, I'm blown away by his ability to build and lead both real estate teams he operates in two different states.I'm sure you'll enjoy this catchup call with Trent. I always get great feedback every time one of our episodes goes to air.Want some help building your team?Reach out to Trent here. He's always happy to help out with some great ideas to help you build and grow your team. trentpool@mcgrath.com.au

A few weeks back, my friend Danny Wood tapped me on the shoulder while I was watching a speaker at Toronto's REALiTY+ Conference and told me I had to meet someone.I followed Danny out into the foyer and was delighted to meet Howard Drukarsh, a fellow podcaster, career real estate legend and co-founder at Right At Home Realty, Canada's largest independent real estate brokerage with almost 6000 members.We only chatted for a few minutes but right there I knew I had to somehow get Howard on the show.In this interview, Howard and I share our thoughts on what agents need to be doing in this current market to not only survive but grow their business and their brand while many of their competitors are wondering what on earth to do.Many thanks to Howard for joining me on this call and sharing his very best ideas and strategies.Howard's podcast guest list reads like a who's-who of Canadian real estate excellence. Can I suggest you check it out here: RealEstateWithHowardDrukarsh.comemail howard: howard@rightathomerealty.comAbout Howard Drukarsh​Howard was born and raised in the working-class neighbourhood of Downsview in Toronto Canada. He spent his formative years working in the family variety store and snack bar before deciding to pursue post-secondary education, he was the first member of his family to do so. Howard attended York University and after graduating with a degree in Political Science he took a position at the Canadian Broadcasting Corporation in Audience Relations. While at the CBC he recognized that for him to move forward in his career he would need an education in business, to that end he enrolled in the University of Windsor and graduated with a Bachelor of Commerce degree. Seeking new challenges Howard began to work in Advertising, he had several positions with boutique agencies but soon felt that his true calling lay elsewhere. He wanted to explore his entrepreneurial side and decided that Real Estate would provide the best opportunity for him to do so.Howard worked with several brokerages before settling at Johnston & Daniel A Division of Royal LePage Real Estate Services Ltd., Brokerage, it was here that he met the late Arthur Bartram and the two decided to start their own brokerage. Arthur had seen a new business model attracting hundreds of Realtors in the US and thought that with some tweaking it could be successful in the Canadian market. This new venture required funding and after a few setbacks in that regard, they were introduced to Ron Peddicord who possessed the business and financial expertise needed to scale up the operation as well as attract investment. Ron soon joined Arthur and Howard as the 3rd co-founder of Right at Home Realty. In May of 2004 Right at Home Realty opened its doors, 16 years later it has grown to become Canada's largest independent brokerage with close to 6000 members.A consummate Realtor with a vast and insightful knowledge of Canadian real estate, Howard is often asked to provide comment on issues affecting the real estate industry. Over his career, he has had the pleasure to serve on the Real Estate Council of Ontario (RECO) Board of Directors, the Toronto Regional Real Estate Board (TRREB), and continues to serve on the Board of Right at Home Realty.

What started out as an everyday interview between an author and a podcaster, ended in a very frank and revealing discussion about the current property market, some interesting economic warning signs and perhaps, most importantly, one experienced investor's informed view as to what might happen in the year ahead and what real estate agents should be doing to build their war chest of investment opportunities going forward.What's John's message?We don't get too far into our call when John reveals his true opinion about the banks (He calls the Banksters) and the faceless Wall Street investment giants that are pre-occupied with lining their own pockets with your money.Instead, John advises to take the time to be aware of what's happing in the world. MAKE the time to read the Wall Street Journal or your local financial daily and study and follow the better and more reputable financial advisors who don't have a secret agenda to sway your thinking.John finishes our call with a powerful message to his real estate brothers and sisters. He says that we work so hard to build wealth for our clients and often ignore or neglect the investment opportunities that will determine our ultimate wealth position.John Michailidis, MSIRE, JD, is an attorney and entrepreneur with degrees in economics, international real estate, and law. As a young man he served with the U.S. Army as an 82nd Airborne paratrooper. With a career spanning 30+ years as a broker, property manager, author, educator, mentor, group investment sponsor, and coach he actively works with those interested in fortifying their futures, preserving their assets, and leaving a legacy that lasts.Get on John's email list and buy his bookemail John at connected@wealthloop.com

I'm a BIG fan of setting up your farm to win more listings and make more sales. But where do you start? How big should it be and what are you doing to reach out and connect with the folks that live there? To get the answers to these questions and more, I went to Ryan Smith from Launch My Farm.Ryan believes farming is the future for real estate successHe's on a mission to share his new project “Launch Your Farm” with the real estate world and to ignite the same excitement in other agents.Ryan became passionate about geographic farming after relocating a number of times over his 14 years in real estate forcing him to rebuild his business multiple times.Having tried almost every strategy in the book, he quickly realized that combining your strategies and tactics in a hyper-local fashion was the best way to build momentum and success in real estate. That was when he became a real farming fanatic.After coaching, training and interviewing some of the top agents across North America, Ryan realized his true passion was in showing other agents how to reach their full potential by helping them develop systems and tools to build the best geographic farming foundations for their local markets.To learn more about geographic farming and how to grow your business, head over to LaunchYourFarm.com to get access to Ryan's podcast, marketing ideas, resources and more.Connect with Ryan at LaunchYourFarm.comCheck out Ryan's Podcast here

Last year, Troy Kincaid (Colac Victoria) cracked the magic $1 Million in GCI. In fact, Troy recorded gross commission of $1.2 Million and he says it's largely due to the 2 PRICE DRIVE campaigns he and his team commit to twice this each year. In this video, Troy takes us step-by-step through the entire process including the lead-up or pre-launch campaign, the 6 ways he reaches out to sellers in his area, and the marketing materials he uses. Bestagents members can https://www.skool.com/bestagents (access everything here)

For over three decades, Louise has been an industry leader in New York City's residential real estate market. With career sales expected to exceed $5 billion in 2022, she is considered one of the elite Power Brokers in Manhattan. With a list of accolades to her credit, she has been able to foster and maintain strong relationships and is regarded by clients and colleagues alike for her market insights, thoughtful guidance, and consummate professionalism. She also has passion with which she approaches each interaction, littered with extreme optimism, which is something that carried her through the darkest days of the Covid-19 pandemic.

This is happening and it's happening now! Savvy realtors are cleaning up helping property owners short term rent their properties with the help of some amazing technology. Okay Okay, Airbnb is huge and has massive market penetration but did you know there are dozens of other players in this space? Also, there's a way to cut out the middle man and earn 'substantial' rental management fees if you know what you're doing. My guest today is Jessica Larsen and she's going to show you how you can get involved wherever you are. The following is the email Jessica sent me after our call: Hi Ray,   Thanks for a good chat! It's always nice to talk to someone with as much passion for the industry as I have, it makes for a better discussion :)   Here are a couple of helpful links:   Link to book a chat w/Jessica - http://www.calendly.com/capecodsquad (www.calendly.com/capecodsquad)   Link to Jetstream's website for Real Estate Agents (there's a quick and helpful video I made at the bottom of the page): https://jetstreamtech.io/short-term-rental-marketing-realtors/ (https://jetstreamtech.io/short-term-rental-marketing-realtors/)   Link to Jetstream's own OTA, http://leavetown.com/ (Leavetown.com)   In the interview, I mentioned my newest partner on Cape Cod, real estate agent and property manager Sarah Rock of Rock Properties had launched her first listing this weekend. Here it is on Leavetown: https://leavetown.com/accommodation/44957787 (https://leavetown.com/accommodation/44957787).   This same listing can be found on https://www.vrbo.com/2945322 (VRBO) and https://www.airbnb.com/rooms/691465252115776326?source_impression_id=p3_1660336538_bzMqmIl2vSwqkDWw (Airbnb) - all perfectly synced; more platforms to come soon.   This is a great example of how the listing distribution tech works. She's up to 7 bookings since her launch this weekend and she's already off and running signing her second listing today!   Direct booking sites are for partners with 3 or more properties. Here is a link to my branded direct booking site: http://www.fivestarcapecod.com/ (www.FiveStarCapeCod.com)   I have also attached the Distribution Schematic we were looking at in the interview as well as my Presentation Deck for Real Estate Agents & Brokers.   If there is anything else you think would be helpful, let me know and I'll do my best to produce it to you.   Many thanks and all the gratitude for your time and the opportunity to be on your show today. I appreciate you!   Warmly,   JESSICA LARSEN

One CRM to rule them all! If you're sick and tired of ‘Frankenstiening' digital platforms together to automate your real estate funnel and generate leads on autopilot then I have an idea. I bet you want to FULLY AUTOMATE your business but getting all your online platforms to seamlessly connect is harder than winning the lottery! And let's not forget the time suck and tech rage you'll suffer as you try to build your ‘monster' C'mon, you're not a nerdy coder, you're a real estate agent who wants to dedicate every waking minute to getting listings and making sales. You want to do what you love not what you hate! Have you ever thought to yourself “Wow! It's 2022. Why isn't there one simple platform that can do everything I want without the time-wasting, frustration, tech rage and BS?” Let's say you want a complete system under one roof, one login and one domain that stores all your contacts, manages your leads with a state-of-the-art email and texting feature, offers a bunch of awesome landing pages, an epic-looking stand-alone personal website and custom websites for every listing. These features don't need add-ons or widgets to talk to each other because they ARE each other. …and it's not only a dream to drive, you get unlimited one-on-one zoom support calls whenever you want! Who the heck offers that?? And what if this WHOLE system was developed first for mobile (rapidly becoming the consumer weapon of choice) but also delivers the most amazing user experience on any hardware and browser? Let me ask you a question. If the digital tool that does all this is available now, is SUPER affordable, and used by more than 7K raving-fan agents, would you not be prepared to crawl naked over broken glass to find out more? In this interview with Realia.me founder Zach Koerber, you'll get up close and personal with what I believe is the most feature-laden, real estate-specific CRM available today ...and the really GREAT news is that this baby is so easy to use. Check out Realia.me https://realia.me/ (here) I'm so impressed with this platform that I have set up a very sweet deal for agents I'm working with. If you'd like more info, please email me at ray@bestagentsinc.com

McGrath agent Trent Pool is smashing it right now with his funnels. Here's episode 200 featuring Trent!

I'm confident this is one of the most important interviews of the year to date. Meet Levi Lascsak. A Dallas Texas Realtor who made the decision on day one to go all-in with just one social media platform. https://www.youtube.com/c/LIVINGINDALLAS (Levi's YouTube Channel) https://www.apple.com/ca/shop/buy-iphone/iphone-11 (iPhone 11 with the wide-angle lens) Note: Levi suggests filming yourself with the camera lens facing you, not your screen. https://www.amazon.ca/Shure-MV88-Digital-Condenser-Microphone/dp/B010W6W8OW/ref=asc_df_B010W6W8OW/?tag=googleshopc0c-20&linkCode=df0&hvadid=292937956746&hvpos=&hvnetw=g&hvrand=7078991150989598733&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1002451&hvtargid=pla-369984223586&psc=1 (Shure Brothers iPhone Microphone)

Afghanistan in 2009 must seem a long time ago for former special forces Green Beret, Levi Rodgers but I would bet what happened on that day is never far from his thoughts. When the military vehicle in which Levi and four of his teammates were traveling, detonated a 400-pound bomb, Levi was the only survivor and despite serious burns and many broken bones, he ultimately recovered and realized his Green Beret days were now behind him. I was unsure how dig to deep in this session when it came to Levi's traumatic past but, as he shares during this interview, your story is what makes you and a powerful story like this one, is the kind of story that stays with people and becomes part of their lives forever. These days Levi runs The Levi Rodgers Group in San Antonio Texas and is helping the Veteran community not just get involved in owning a great real estate investment, his team is 55% former US military as well. But I think what I like most about Levi's story is that this highly decorated, elite soldier with a Purple Heart, a Legion of Merit and four Bronze Star Medals overcame a traumatic and near-death experience to honor his fallen teammates (as you'll hear during this interview) and create a business from scratch that gives so much back to his city and the local military community.

Get motivated, focused, driven and inspired as Auckland super-agent Wayne Maguire takes you deep inside the inner workings of his highly profitable five-office real estate business. If you're looking for a shot of real estate 'go-for-it' mega-juice to take you and your real estate business to the next level, then drop everything and join Wayne and I for this short but revealing one-on-one success mastermind. You WILL NOT be disappointed. During our session, Wayne shares his deepest and most powerful strategies around team building, morale, the personal character traits that set great agents apart from the rest, and the critical number of contacts you need to be the busiest and most successful agent in town. I'm going to predict that if you seriously take this in and watch/listen more than once, BIG things are going to happen, to you and your career. Enjoy

We are all time poor these days, especially in real estate where our actual work schedule is never normal. That's why many busy people are starting to re-think the critically important areas of diet and exercise. So if we all know and agree that nothing tastes as good as being thin feels, what's the problem? It seems life gets in the way. We get older, exercising is less enjoyable, why have one glass of red when you can have two and so on. My guest this week is a Kiwi who has relocated to Tulum on Mexico's gulf coast. Aaron Caville is a very fit looking forty-something and comes to life when he starts talking about health and fitness and the special diets he created then tested on himself. He also creates his own food lists for his weight-losing clients around the world. Personally, I think getting fit and maintaining a healthy weight and lifestyle is all about commitment and sticking to a plan, and that's where Aaron's awesome programs come in. https://bestu.org.nz/ (Full details here)

Brent Attaway is a follow-up legend. In fact, his brand new book titled FOLLOW UP FORTUNES is a must-have blueprint for anyone looking to grow their brand and their business no matter where they are or what they do. Brent's book will show you how to generate a ton of EXTRA business from the contacts you already have. To get Brent's Magic Text Formula.  magic@brentattaway.com To order your copy of Brent's Book. https://book.followupfortunes.com/ (FollowUpFortunes.com)

Here's a fresh approach to generating leads from someone who's been there. Future Proof Agent Founder and CEO, Jason Weinberger was in the right place at the right time with the right ideas. Fifteen years ago Jason was trying to break into the Toronto real estate scene but there were agents everywhere. Tired of door knocking and cold calling for leads, Jason read a book on Google Ads and, as they say, it was a game-changer. These days Jason is helping other agents repeat his approach with great success. Listen to my interview with Jason then check out his free training https://free-training.futureproofagent.com/ (here)

Plenty of people write books offering advice about going after your dreams and living a better life, but how many actually have the scar tissue and history of lessons learned to support these ideals? How many authors actually possess the real-life experiences to not just talk about the best path to take on the road ahead but inspire and motivate you to take that first step with a solid plan? Well, I caught up with someone this week who is more than qualified to advise and mentor in the skills of living your best life, success in business, personal fulfillment and happiness. We're all very different with different needs, goals, hopes and dreams, but the essential formulas for getting what you want from our time on this earth are solidly entrenched in history. In his brand new book, former elite soldier and successful real estate professional, Shane Kempton delivers an enthralling collection of amazing stories together with a solid proven plan anyone can implement, wherever you are and whatever you're doing. 'Your best days are ahead of you' is a brilliantly written life manual you'll want to read more than once, and I'm tipping there's probably someone in your life who will benefit from Shane's ideas and life strategies as well. I once heard someone say, "you don't choose a book, a book chooses you" and I have a feeling that Shane's book has come along at the right time for many people who are searching for that little push, that change or maybe some courage to do what they know deep-down they need to do Let me read a little from the book's intro and you'll see what I mean:  Shane writes:  "My story might be different to yours, but it is also has a common theme.  Starting out life in a generational rut or feeling like you're on the back foot is a universal experience and it has provided me with the motivation to try and live a better life. If you're reading this book, there's a good chance you've felt stuck in the past, you're stuck now or you want to change something in your life.  Or you might be feeling flat and unmotivated because you think your best days are behind you and you've had enough of feeling this way. Good! You've got the right book in your hands.  This book is a practical guide to shift your attention from the good old days of the past, to believing and knowing your best days are ahead of you. To do that, we have to help you free up your attention, mindset and beliefs about what's possible. The good news is this: there's a set of skills, a Master Life Model and a Blueprint that will help you avoid the slippery slopes and deep trenches of a rut. A set of principles that will get you believing and knowing that your best days are definitely ahead of you. Even better, this Model and Blueprint comes with a bonus side effect: it's also a secret map to becoming the best version of you." So, I've included a link in the shownotes to grab yourself a copy of Shane's book. In fact, I'm suggesting you grab a few copies and share his ideas with someone in your life who could use some help right now or someone who loves a good story. Stay with me now for my interview with Shane. We've got all that and more, coming right up.

This week's podcast runs down the list of Trent Pool's Top 5 ways to attract listings so if you're looking to attract more sellers, win more listings and make more sales, you don't want to miss this little gem I'm also delighted that if something awesome could have possibly come out of COVID, it's more eyeballs on social media and higher email open rates. Seriously, there's never been a better time to reach out to your list and connect with your people using value-adding email content. More people are reading your messages and more people are focused on the joy of the home they live in than ever before. ...and let's not forget the power of your real estate funnel. I define the Real Estate Funnel as a series of three interconnecting parts. Attracting sellers, nurturing then converting to listings. As you listen to Trent's top 5 ways to attract sellers, you'll discover he has more than a passive interest in the power of leveraging social media. I think you're going to absolutely LOVE this episode

Have you ever wanted to make a lifestyle move but not sure how it will affect your business? Maybe you want to move to a warmer place, a cooler place or closer to friends and family. In this episode, you'll hear from someone who's actually doing it and how he's overcoming the challenges along the way. In the years I've been working with Trent Pool, I've come to expect big things. His business dominates the Southern NSW city of Merimbula with a dedicated and hardworking team. Merimbula Realty is a highly successful real estate business model with a dynamic sales presence and a well-run property management division. Trent is a systems guy. For example, he has leveraged LockedON as his CRM and Jigglar as his creative marketing platform right from the start and is constantly tweaking things to get more revs from his business engine. A couple of years ago, Trent confided that he was planning to move his family to Queensland's Sunshine Coast and start a real estate business there. I naturally assumed this would mean selling Merimbula Realty but that's not how Trent thinks. "Why would I sell it when everything is working so well?" he told me. Earlier this year he acquired a small rent roll on the Sunshine Coast and made the move. I know agents that struggle to run one business let alone two but Trent's energy and dynamic work ethic let him hit the ground running and the new business is already cranking out sales ahead of planned expectations! I think there is so much value in this session today but what always stands out to me each time Trent and I connect is his hunger and personal drive plus a willingness to admit mistakes and share the lessons learned. I'm grateful to Trent for sharing his ideas. I know he has a growing following in our industry as he forever tweaks his business systems to strive for the ultimate real estate model

I'm increasingly surprised at the speed of technology and how new, better and less expensive ideas seem to evolve so quickly. The very best ideas cater to a particular market niche and solve a problem that niche is having or produce a fresh product with obvious and instant appeal. Property technology or 'proptech' as it's called is no exception and since first meeting Peter, Brad and Mel from Box Brownie, it's been fascinating to follow their innovative ideas as they bring an ever-expanding range of options to real estate agents so their marketing looks awesome. If I had to highlight the biggest feature as I see it, it's that Box Brownie offers highly technical services that used to cost hundreds or thousands of dollars for a tiny fraction of old-world prices plus their turnaround is super fast. Make no mistake, you are instantly judged by your marketing and visual presentation. In a world where getting attention is beyond competitive, there's literally no second chance at a first impression. Why would you feature an image of an empty room when you can virtually fill it with great-looking furniture, floor coverings and wall art for less than $2? Why would you feature a room with a view where the light imbalance makes the room or the view looks under or overexposed? And why would your hero marketing shot be a street image with grey skies when you could have a blue sky or a twilight image showing warmth and color from inside lighting? Every listing is a listing opportunity and you only get once chance to get it right. Today, tens of thousands of agents around the world have BoxBrownie.com saved in their browser bookmarks to order their image makeovers together with a bunch of stunning presentation tools that make buyers and sellers sit up and take notice. If you agree that every listing is a listing opportunity and that you're judged by every marketing image you promote, can I suggest you tune in to this episode and you might just hear about an exciting new feature that will change the way you market your listings. We've got all that and more coming right up.

This week's episode is a little different. and Joel, I think we need some tropical island paradise music to set the mood. ahh, perfect... It's a story of one couple's passion and courage to trade their regular lives for a chance to experience island paradise. So, let me ask you a question... Have you ever caught yourself daydreaming about escaping to a tropical island in the south pacific? Exploring hidden beaches, discovering mountain trails and diving in an ocean so fresh and unaccustomed to humans that the fish actually swim up to your mask to check you out? At night you're treated to amazing island meals like lobster paella and exquisite local fruit deserts as you stare at a brilliant canopy of a billion stars in a dark sky untainted by city lights or sirens. As we suffer though our fourth COVID lockdown here in Ontario, I find myself craving an island escape with daily sun-filled swims and warm, tropical island air. So I thought, why not track down a good mate of mine who stopped thinking about it and made it happen I'm delighted to introduce you to this week's guest, Marcus Xavier. I first met Marcus and wife Stoney when I was living in Queensland quite a few years ago before I came to Canada. Marcus and I share a passion for marketing, looking for great opportunities in our respective fields and generally preferring to zig when everyone else is zagging.  Social media has its fair share of critics but without it, I wouldn't have been about to keep in touch with Marcus and Stoney and their adventures. A few years back I started to see posts of Marcus doing things like building vacation villas, creating amazing meals and even building a pizza oven. I blitzed off a message to Marcus. "Mate, what the heck are you up to?" "Great to hear from you Ray" He came back. "We've bought a retreat-style resort on an Island in Vanuatu. We run gourmet cooking retreats for private guests and are having a ball" Marcus sent me the link to their resort called Papaya Loco and I was hooked! They run cooking retreats where Marcus gets to share his love of cooking and the skills he inherited from his Mum and Godfather.   I've put the link to Papaya Loco in the show notes. If you've ever been tempted to explore the wonders and pleasures of island life and you're ready for a pandemic distraction, this might be a great place to start.   We've got all that and more coming up!

When today's guest reached out to see if we could record an episode together, I did my usual thing and Googled him.  Next thing you know I'm down a very cool rabbit hole of podcasts, Youtube shows and marketing innovation where I could tell it was not only going to be fun, but that my listeners were in for treat and would learn a whole lot about taking a different approach to real estate success. When it comes to marketing, I love the idea of sharing awesome content and super helpful information to build my list of friends, contacts and clients.  That one simple concept has served me so well over time. In fact, writing and self-publishing my first edition of How To Sell Your Home For More was the very start of my journey to look at real estate marketing differently and start literally giving away my very best ideas. And I guess this show is proof that I'm still doing it. So when my guest, early on in our call starts talking about how he offers sellers advice on how they can sell their own homes themselves, I started to feel some marketing chills and began to realize this guy is a marketing brother who shares the same ideas and beliefs as me.  I call Jas Takhar a super broker. With a team of more than 60 people doing close to 700 deals a year, a business like this becomes its own solar system that reaches beyond the average brokerage to shape and influence a market and the people that buy and sell with them. Along the way, an exciting team picks up on the energy created and that's where marketing confidence and serious momentum kicks in. And there's something Jas gets into today that is not just profound but so often overlooked in the cut and thrust pursuit of real estate success. He says "The more I just relax and be myself and talk about the things I love, the more I attract the people I want to be with and work with and the more I repel the people I don't" You can tell that Jas genuinely treasures his relationships with his partners, his team and his clients. I have to admit, it's super empowering to just be yourself and do your best while you're doing something you love. Not everyone has the courage or vision to walk to the beat of their own drum. When you see it up close it's inspirational. So get ready for a little marketing enlightenment and big dose of killer ideas. All that and more coming right up! Download Jas' 50 CLIENT TOUCHES PER YEAR https://jastakhar.ca/fifty (https://jastakhar.ca/fifty) Download Jas' HOW TO CREATE 23 PIECES OF CONTENT DAILY https://jastakhar.ca/content (https://jastakhar.ca/content)

Here's a short, sharp 'fire up' session with one of real estate's best coaching personalities! If this is your first time listening, I'm Ray Wood and I partner with real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. If you'd like my blueprint of the 7 best prospecting actions of all time, I can give it to you now in the form of an eBook where I not only list the top 7 actions, but take you step-by-step thru each one so you get a plan and a proven blueprint to follow. To get started today go to bestagentsinc.com/blueprint Like everyone in the real estate success business, I'm always thinking about the very best strategies to lift performance because, as we all know, better results are a direct link to a better lifestyle, more opportunities, and, let's just say it, more fun! It's a combination of knowing what to do and making sure you have the energy and tools to make it happen. One of the things I love most about hosting this podcast is that I get the chance to speak with other coaches and trainers and quickly drill down to what's working for their people. I find the very best real estate coaching personalities are masters at not only sharing their best ideas but giving our listeners the easiest ways to implement for fast results. My guest today is Chadi Bazzi and he's no exception. Chadi and I cover a lot of ground in this short interview and you'll discover plenty of gold. I'm sure you'll find some fresh meat as well as some forgotten gems ...and make sure you catch Chadi's very simple strategy towards the end of our call where he shares a brilliantly simple daily success action that I believe is one of the best I've ever heard. We've got all that and more coming right up. Get free training at  https://takemorelistingsnow.com/ (https://takemorelistingsnow.com/) Contact Chadi at https://www.chadibazzi.com/ (https://www.chadibazzi.com/) Facebook https://www.facebook.com/chadibazzi (https://www.facebook.com/chadibazzi)   Get LockedON (real estate's best CRM) at https://lockedon.com/ Get Jigglar (real estate's best online marketing tool) at https://jigglar.com/

I'm Ray Wood and I partner with real estate agents where we roll out point-of-difference marketing to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. And speaking of growing your business, there's a long list of ideas agents use to generate leads and win listings. There's a lot of advice flying around and it can get very confusing so I've done the heavy lifting for you and sorted the list to feature the top 7 actions real estate's best agents are using right now But just a warning, I'm all about using the best methods to attract leads and that means the best use of your time so you won't find any door knocking or cold calling in my 7 essential prospecting actions. I not only list the top 7 actions, but I also take you step-by-step thru each one so you get a plan and a blueprint to follow. To get started today go to https://www.bestagentsinc.com/blueprint (bestagentsinc.com/blueprint)   My guest today started her professional life as an architect and quickly realized she was leaving a lot on the table so she combined her passions and became a real estate agent. Today she leads and inspires a brokerage based in Miami Florida of more than 1000 agents. Ines Hegedus-Garcia is a Miami REALTOR and Director of Strategy and Innovation at Avanti Way Realty. She's at the forefront of the prop-tech industry, a former president of the Miami Association of Realtors and a director of the National Association of Realtors. I'm delighted to introduce you to Ines, I think you'll pick up on her awesome energy and her unwavering passion to help her fellow agents navigate the many changes happening right now while jumping on to the best opportunities. We've got all that and more, coming right up!

Here are the social media platforms and content to focus on right now. To work out the most popular topics for this podcast, all I need to do is go back into the control platform and see which episodes have the most downloads. ...and if I need any confirmation, I head into the back end of Jigglar, our online design template platform and look at what the most popular downloads are about. I'm sure you guessed it... social media. But then I sometimes wonder if social is popular because it works or because it's free. I think it's definitely, a combination of both. In this mini-episode I want to share what I've learned about social media in the last year and also give you the heads up on which platforms agents are using the most to get results and what type of content they're posting. There's a massive shift going on right now and we're all part of it. In fact, I believe real estate is one of the industries that has the most gain from this shift. This shift is not only about how we're reaching out and connecting with future clients, it's about how they are reaching out and connecting with us. For example, you're listening to this podcast episode right now by choice. You're not listening to a podcast about Latvian rugmaking or instructions on how to train your Portuguese water dog. You're looking for ideas and inspiration on winning more listings and making more sales. It's the digital age and suddenly, we have choices to consume the type of content we want to consume. Your future clients are doing the same thing. Right now they're searching Youtube for information. They are just as likely to click on a video that offers the 7 things they must know before they selling in 'your area' or a video that's all about the top 3 ways to create a buyer's bidding war when selling in 'your area'. In fact, there is so much demand for highly relevant and niched content people can consume, that it's almost impossible to match it with the supply required. It was the early two thousands when the global media giants started diversifying because they could see the writing on the wall. If you owned a bunch of newspapers and magazines in the late nineties, your readership was starting to go elsewhere. The monthly circulation of the larger mastheads was falling like a brick as companies like News Corp, one of the biggest in the world, scrambled to understand and then try to capitalize on the new digital world that caught them napping. I think the best way to look at the changes between the old newspaper and magazine world from last century and the digital world we know today is to compare Rupert Murdoch's News Corporation to the novelty online start-up that nerdy student Mark Zuckerberg founded in his Harvard dorm room in 2004. Comparison is relatively straightforward as the stock of both companies is publicly traded. Founded in 1980, News Corp has a market capitalization of $15 billion while Facebook comes in at close to $900 billion or 60 times that of News Corp. This begs the question: Is a social media ad likely to be 60 times more effective than a newspaper or magazine ad? I'd say a resounding yes. And with good reason. Look at the specific media changes around this shift to digital. Radio has been replaced by iTunes, Spotify and Podcasts Billboards, Magazines and Newspapers have been replaced by Facebook, Instagram Reddit and Twitter to name a few. TV has been replaced by Youtube and a whole range of streaming services like Netflix and HBO. Letters in the mail have been replaced by email and a bunch of messaging services. Outdoor advertising is pointless because it's way harder to engage a potential client and the last time I looked around at other drivers at the lights, everyone had their noses in their phones. I didn't start out trying to convince you of the obvious marketing shift, I think you already know that because your one of my listeners and your smart. My mission is to get you to do more of it starting...

Luck happens when you combine hard work with the right ideas. Here's the system and strategy you need to sell 100 homes a year If this is your first time listening, I'm Ray Wood and I partner with modern real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. If you've tuned in before then welcome back and thanks for the opportunity for my guest and I to share our best ideas. And speaking of guests, you're about to meet my guest for this week and I think I need to tell you this comes with a warning. That is, a wealth warning because you're about to hear from a dynamic Californian realtor with a powerful message, that if followed, will win you extra listings and sales. Krista Mashore's real estate career spans twenty years. Yes, she's won all kinds of awards but she's one of these great energy agents who has figured out the process and adapted to embrace online marketing and reaped the rewards which she now shares with her lucky coaching clients. And the good news is, she's more than happy to personally share her ideas and strategies with you in a very popular 5-day free course. You'll find the link in the show notes and Krista will tell you herself in a moment, but just before we get into it, I'd like to share an important message. I think I know my people pretty well. I know you tune in for inspiration, motivation and what's working for the top agents in our industry. You're about to be exposed to some things that may or may not be news to you, but here's the thing, they work. Krista might be an elite real estate coach but she's still listing and selling and can afford to do both because she runs a proven system. So when you hear something that strikes a chord in your thinking, And you can see yourself taking action and doing it, I want you to press pause and write it down in your journal and make it happen. Don't try and do ten things in ten minutes. It never works. And don't be overwhelmed. Do one thing, nail it and then come back and do the next thing. I want to thank Krista for being so free with her success ideas. You're in for a real treat. https://kristamashore.com/clientconversion (Click this link to join Krista's Client Conversion Accelerator) (it's a FREE 5 day LIVE course with Krista, you'd be crazy to miss this opportunity) https://www.kristahomes.com/ (Krista's real estate page)

If you're a first-time listener I would like to say welcome and thanks for joining us. If you're a regular listener, it's great to connect again for another show, and thanks for the faith you have in me to deliver actionable content straight into your ears each week. In case you're wondering who am I and what do I do, I'm Ray Wood and I partner with modern real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. I'm also excited to announce I have just published my latest book, which is a book full of my best listing ideas called The 7 Essential Prospecting Actions Blueprint.  http://www.bestagentsinc.com/blueprint (You can download it here) This is not a one-page pdf of bullet-point tips, it's the actual step-by-step blueprint real estate's top agents are using right now to grow their market share by becoming a local influencer. This week on the show I'm super-pumped to feature a great session with my good friend Trent Pool from Merimbula on the south coast of beautiful New South Wales. Trent and I have been working together for many years and I wanted to share one of our regular meetings and take you deep inside his business which has grown from strength to strength in the last 8 years. After our call, I started to think about the amazing transition that is happening in real estate right now and how modern agents are leveraging new tools and cleaning up while many are getting left behind. The way Trent is using social media to attract and nurture new relationships is a great example. He understands where his people are and what they react to. He knows how to cause a social encounter and how to engage. As you'll discover in this session, he uses LockedON to store and communicate with all future sellers and Jigglar to build and customize all his marketing and social footprint templates. Almost without knowing it, Trent has become a local influencer in his town of 3000 people or what I would call the digital mayor of Merimbula. Becoming a local influencer is 2 main things: Knowing what to do and being consistent at it. Just posting to social media when you feel like it is not a plan that will yield fruit. In fact, if you're doing that it's probably costing you potential engagements and damaging your brand. I think that right now presents one of the biggest opportunities to beat your competition at becoming a local influencer mainly because most of your competitors have no clue what to do or are getting poor advice from so-called marketing experts who charge crazy money for average or zero results Right now, we're focussing on the three social platforms that give us the best bang for our buck, Facebook, Youtube and Instagram. The link to download your very own copy of my new prospecting blueprint is in the shownotes or you can grab it now at http://www.bestagentsinc.com/blueprint (www.bestagentsinc.com/blueprint) Trent is living, breathing proof that leveraging social media has not only fast-tracked the success of his business but given him total dominance in his market. And how's this for acknowledgement of his success? ...He recently told him one of his competitors called him up and to ask him what he's doing to win so many more listings than any other agent in town. You gotta love that!

Women in Real Estate Series. After hearing how she handled customers working for the Post Office, her future boss knew he was in the presence of greatness. But it would take him 2 years to win her over! This is part of a series we're producing here at the podcast about women in real estate. We'll be featuring a number of interviews with some very impressive women who all have a story to tell about their journey and rise to the top. You might wonder why I made the decision to single out a group that represents half the population and feature female agent interviews. Well, there's a number of reasons: For a start, most of the women I know in real estate had to work twice as hard to reach the level of success they now enjoy. If you're a woman in real estate or even if you're not, you'll know as well as I do that, right from the start, the learning curve is steep. Then there's the fact that so many women juggle family and other commitments to make their careers work. Many are single mothers who somehow adapt to higher levels of organization to manage the daily routine of kids and school and everything that goes with managing all the lives in a family. So even if you have a partner to share the load, that's a solid workout. But many women ride alone and do everything themselves. To make this happen, they work hard and the hours are long. But then something happens along the way. ...and it happens because it has to. They get super-focused and super organized because they understand better than anyone, time is money. They become personally accountable for every minute of each day because they know and understand there will be some more heavy lifting to be done before their head hits the pillow that night. So when you hear me thank my guest for their time, it's not just a throwaway line to wind things up. I genuinely know, understand and appreciate the sacrifice and contribution they are making. By way of example, after I hit the stop button on this week's episode with award-winning legend Gizzelle Powell, she told me she was happy to share her experiences and lessons learned because she knows there are so many women who are going through the same battles that she did. She told me there were so many people who helped and mentored her right from the start of her career and this is her chance to pay it back. I first met Gizzelle at an event we held in Australia some years ago. She had just started her career and came up to tell me that she had read some of my coaching and training manuals and that she built her career by following and implementing those ideas. Gizzelle has a lovely smile, great energy, and there's something about her that tells you she can face big challenges head-on and keep going when others don't. She reminds me of some other impressive women I've featured on the show like D'Leane Lewis, Nyree Ewings, Arabella Hooper, Emmy Thies, Jessica Chia and Leigh Thomas-Brown. These women share a work ethic that guides their careers on an ever-upward trajectory. And it's not so much that they're afraid of hard work, they embrace it as a secret weapon which is why each one dominates their market. This year, Gizzelle won RE/MAX's prestigious Hall Of Fame award, the Chairman's national award plus national and local awards for placing in Rate My Agent's Top 100 agents. What I took away from this interview is Gizzelle's deep commitment to helping her sellers and buyers achieve the real estate solution they are looking for. Her demeanor and attitude telegraphs her dedication to client care on a whole new level.