Garlic Marketing Show

Most people waste hours editing videos that don't even convert.Travis Houston, author of Turn Views into Profit, talks about how to create high-retention content by fixing your script, not your edits.Travis shares the systems he's used with 7-figure brands to produce content that gets attention, holds viewers, and drives sales, all while saving 10+ hours a week with his Editless Video method. And yes, you'll also see the moment Travis presses ONE button on his Stream Deck and changes his entire camera setup live, it's the kind of next-level video productivity you didn't know you needed.PLUS: He's giving away his book for free (Use code “IANGARLIC”)What You'll Learn:How to SNL Your Content With PrepurposingWhy 90% of Repurposed Content FailsThe Worst Way to Start Your VideoThe Most Important Part of Your VideoThe Two Parts of Your Video That Travis Says Need to Be ScriptedHow to Use Prompt Stacks for Faster RecordingTravis's Favorite AI Tools for CreatorsHow to Create an Editless Video StudioMoom App CamCam and the Power of the Stream DeckWhy Some Creators Never Build Authority OnlineThe Real Reason Your Videos Feel AmateurHow to Find Your Secret Fountain of Powerful ContentWhat SNL Teaches Us About Video ProductionConnect with Travis Houston:Website - https://turnviewsintoprofit.com/Linkedin - https://www.linkedin.com/in/travishouston/Book Turn Views into Profit - https://www.amazon.com/Turn-Views-Into-Profit-Consistent/dp/B0DYQ7B4T3Instagram - https://www.instagram.com/travishouston/?hl=enResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

AI isn't here to replace you! it's here to make you better. But only if you know how to use it the right way.Meet Adi Klevit, CEO and Founder of Business Success Consulting Group, where she helps businesses document, optimize, and implement processes for long-term growth. She's here to break down how AI can improve your systems, streamline training, and challenge your thinking to help you scale faster.If you're overwhelmed by AI tools and don't know where to start, this episode will help you take control, use AI effectively, and drive your business forward.What You'll Learn:The Right (and Wrong) Ways to Use AI in BusinessHow AI Can Become Your Strategic Thinking PartnerWhy AI Won't Replace Jobs—but Will Change ThemHow to Use AI to Build Better Training and ProcessesConnect with Adi Klevit:Website - https://bizsuccesscg.com/Linkedin - https://www.linkedin.com/in/adiklevit/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Jotform isn't just about forms anymore. AI is changing everything.In this episode of the Garlic Marketing Show, Aytekin Tank, Founder & CEO of Jotform, shares how his team is replacing traditional forms with AI agents, their game-changing experiment with Google AI, and how they're using customer stories to shape their products.If you want to know how to use AI in your business, create better customer experiences, and stay ahead in SaaS—this episode is for you.What You'll Learn:Why Jotform is moving from forms to AI agentsHow Google AI helped test 2,000 ideas instantlyThe power of customer interviews & why they WATCH them instead of reading transcriptsThe biggest mistake in customer research and how to fix itWhy businesses are more comfortable talking to AI than humansHow AI will change customer support and sales foreverThe future of AI-powered customer interactionHow Aytekin's kids are learning AI faster than adultsConnect with Aytekin Tank:Website - https://www.jotform.com/Book - https://aytekintank.com/Linkedin - https://www.linkedin.com/in/aytekintank/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Private jets aren't just for luxury. They're a powerful business tool for networking, deal-making, and elite masterminds.On this episode of the Garlic Marketing Show, Lea Woodford, CEO of SmartFem Media Group, reveals how she leverages private jets to land high-profile clients, host exclusive events, and create unforgettable experiences that build long-term relationships.What You'll Learn:Why private jets are the ultimate business tool for high-end mastermindsHow Lea landed interviews with Jane Seymour, Guy Fieri, Dan Sullivan, and Robert KiyosakiTurning print magazines into a 92 percent speaker acceptance rateHow Lea used private jets to land six-figure dealsThe hidden tax benefits of owning a private jetWhy private jet memberships are a bad investmentHow to book a private jet experience for business growthConnect with Lea Woodford:Website - http://wwwsmartfem.com/Linkedin - https://www.linkedin.com/in/leawoodford/Portfolio - http://www.luxurymarketbranding.com/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Most agency owners hit a revenue ceiling, struggle with operations, and work harder for less money. The dream of running a business turns into stress, frustration, and exhaustion.In this episode of the Garlic Marketing Show, Chris Martinez, CEO & Founder of DUDE Agency, reveals why most agencies fail to scale, the biggest profit mistakes owners make, and how to build an agency that makes money without running you into the ground.Chris shares the key revenue thresholds agencies struggle to pass, how to hire the right team, and why most agency owners don't pay themselves enough. If you're running an agency and feeling stuck, this episode is a must-watch.What You'll Learn:The biggest reasons agency owners get stuckWhy most agencies don't take home enough profitThe key revenue ceilings agency owners struggle to break throughHow Chris built and scaled his agency using outsourcingThe hiring mistakes that kill agency growthHow to get consistent lead flow without wasting moneyWhen to hire a Salesperson and why Most agencies get it WrongWhy most agencies focus on sales instead of fixing operationsThe first thing to do when preparing for an agency exitWhat buyers look at before acquiring your agencyConnect with Chris Martinez:Website - https://bloompartners.io/v2/Linkedin - https://www.linkedin.com/in/chrismartinez13/Book - https://www.amazon.com/Facts-Not-Feelings-Mastering-Marketing/dp/B0DPCRHY87Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Email is NOT dead, most businesses just aren't using it right.On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers.What You'll Learn:Why AI won't replace great email marketingHow Tom scaled and sold his email service provider businessThe BS behind 80/20 value content and why daily emails workWhy most businesses struggle with content and how to fix itThe essential email campaigns every business needsWhy "build it and they will come" is the biggest marketing lieThe REAL key to email open rates (it's not the subject line)Using AI for content creation without losing your brand voiceTom's book Story Power Marketing and why you need itConnect with Tom Ruwitch:Website - https://storypowermarketing.com/Linkedin - https://www.linkedin.com/in/tomruwitch/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What if scaling your agency wasn't about chasing more clients but about selling the right offers in the right way?In this episode of the Garlic Marketing Show, Justin Brooke, founder of AdSkills.com and FaithFunnels, reveals how he built and sold multiple businesses, used book funnels to profitably generate leads, and why retargeting is still one of the most powerful strategies for growing a business.What You'll Learn:The book funnel strategy that sold 50+ books per day profitablyWhy Google Ads changed everything for JustinThe biggest mistakes agencies make with paid adsHow courses became a lead-gen machine for his agencyWhy most agencies lose money on ads (and how to fix it)The real reason Justin switched from free+shipping to “pay what you want”Why physical books convert better than digital onesRetargeting secrets that every business needs to knowConnect with Justin Brooke:Website - https://adskills.com/Linkedin - https://www.linkedin.com/in/justinbrooke/Twitter - https://x.com/IMJustinBrookeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What if your sales strategy is holding back your agency's growth?Aaron Levenstadt, former Googler and founder of Agency Alliance shares how he scaled and exited two agencies by mastering sales and specialization.If you're running an agency, selling a service, or struggling to close deals—this episode will change the way you approach sales.What You'll Learn:The bedrock changes Aaron made to scale and exit two agenciesThe Three W's Framework that fixes broken sales callsThe biggest sales mistakes killing agency growthThe most common question agencies answer wrong on sales callsHow to structure your offer so clients stop hesitatingReawakening sleeping leads (you don't need more leads!)The Dr. Seuss book that will make you a better salespersonWhy founder-led sales aren't the problem—it's your processConnect with Aaron Levenstadt:Website - https://www.joinagencyalliance.com/Linkedin - https://www.linkedin.com/in/aaronlevenstadtEmail - Aaron@joinagencyalliance.comResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Most agency owners think selling their business will be easy. The reality? Most agencies aren't even sellable.Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.If you're even thinking about selling your agency, you need to start setting it up NOW.What You'll Learn:The truth about selling a digital agencyWhat's a healthy profit margin for an agency? (If it's under 20%, you're in trouble)How much should agency owners actually pay themselves? (Most get this wrong)The #1 component to scaling an agency's profit for exitWhy founder-led sales are a trap (and what to do instead)How to price your agency services (hourly rates vs. value-based pricing)The biggest growth mistake agencies make before sellingHow to find a fun AND profitable nicheConnect with Jonathan Baker:Website - https://punctuation.com/Linkedin - https://www.linkedin.com/in/jonathandavidbaker/M&A Guidance - https://punctuation.com/garlic/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from?In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don't know which channels actually work, you're wasting money and missing real growth opportunities.If your ads aren't scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com.What You'll Learn:Why ROAS Inside Ad Platforms Doesn't Tell the Full StoryThe Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of ScalingHow to Track Customer Journeys Across Facebook, Google, YouTube, and EmailWhy Most Black Friday and Holiday Campaigns FailHow Tier 11 Helps Brands Clean Up Analytics and Scale the Right AdsConnect with Ralph Burns:Website - https://www.tiereleven.com/Linkedin - https://www.linkedin.com/in/ralphburns/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What's holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey.Here's what you'll learn in this episode:How Method.me integrates sales and accounting for efficiencyReal-life success stories of businesses transforming with CRMsPractical steps to start building the perfect CRM strategy for your businessThe overlooked power of follow-ups in scaling sales and profitConnect with Guest:Linkedin - https://www.linkedin.com/in/nelsondemiranda/Method.me - https://www.method.me/Worksheet - https://grow.method.me/garlicmarketing/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Is your SEO strategy missing the mark? In this episode of the Garlic Marketing Show, Ian Garlic sits down with Jeremy Ellens, founder of ReportCard.com, to uncover how link-building can revolutionize your rankings.Jeremy shares his expertise, including:The 80/20 rule to focus on high-impact SEO strategiesWhat bad backlinks are and how they can hurt your rankingsThe power of guest posts for quick and reliable resultsReal-world case studies that showcase $10M+ in client growthThis episode is packed with actionable advice if you want to improve your rankings and increase conversions.Connect with Jeremy Ellens:Website - https://reportcard.com/Linkedin - https://www.linkedin.com/in/jellens/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Struggling with founder-led sales? Wondering how to scale your agency sustainably?Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he's helping agencies escape founder-led sales with proven strategies.If you're ready to scale your agency, you don't want to miss this!

Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.Whether you're an agency or brand, you'll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.Here's what's covered in this episode:The key to cleaning up underperforming ad accounts for rapid results.How strategic collaboration can make or break campaigns.Why businesses need a holistic view of paid ads, CRO, and creative strategies.Connect with Romina:Website - https://www.tiereleven.com/Linkedin - https://www.linkedin.com/in/romina-berbari-daou-005609133/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life.Here's what you'll discover in this episode:The surprising cost of a lack of vision in business and life.How a real estate investor doubled her income while cutting work hours in half.The three questions every entrepreneur must answer for clarity and success.Strategies to create a purpose-driven business that thrives without sacrificing freedom.Connect with Jason Wojo:Website - https://lifeonaire.com/Linkedin - https://www.linkedin.com/in/jasonwojo/Facebook - https://www.facebook.com/drjasonwojo/Book - https://www.amazon.com/Lifeonaire-Uncommon-Approach-Success-Prosperity/dp/0986322873/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how car commercials can look so real without ever hitting the road? In this episode of the Garlic Marketing Show, we're joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs. Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business!What You'll Learn:Virtual Car Commercials Eliminate the Need for Expensive Real-World ShootsProtect Secret Car Designs with CGI and AI TechnologySave Millions by Replacing Handmade Prototypes with Digital ModelsCreate Stunningly Realistic Environments Without Stepping OutsideAI-Driven Creativity Makes Production Faster and More EfficientHow Virtual Cities Are Reshaping the Future of Automotive MarketingConnect with Faruk:Website - https://thescope.studio/Linkedin - https://www.linkedin.com/in/farukheplevent/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions.In this conversation, Elliot shares:The importance of focusing on one person when creating content.How to make questions actionable and transformative.The surprising power of gratitude in building an audience.Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future.Connect with Elliot Connie:Website - https://elliottconnie.com/Linkedin - https://www.linkedin.com/in/elliott-connie-852b787/Instagram - https://www.instagram.com/elliottspeaks/Books - https://elliottconnie.com/books/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.We also dive into concepts you won't hear anywhere else: the ‘Triangle of Poop,' the ‘Zone of Doubt,' and George's wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won't believe his take on the Cardinal Sin of marketing.What You'll Learn:Avoiding the “Zone of Doubt” in Customer RelationshipsHow to Prevent “Drowning the Journey” with Too Much InformationBuilding Emotional Safety to Strengthen Customer TrustWhy Customers Need Evidence Before They CommitCreate Your Ideal Customer Through Exceptional ExperienceSocial Media Is a Party—Build Relationships, Not Just SalesLeadership and Consistency: Reinforcing Core Messages That StickThe Cardinal Sin of Marketing: Getting Attention Without EngagementWhy Scaling Success Depends on Retaining RelationshipsConnect with George Bryant:Website - https://mindofgeorge.com/Facebook - https://www.facebook.com/groups/georgebryantInstagram - https://www.instagram.com/itsgeorgebryant/YouTube - https://www.youtube.com/@ItsgeorgebryantResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Ever thought about scaling your digital agency by selling it? On this week's Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.This episode is packed with insights that could change the way you think about growing your business. Don't miss it!What You'll Learn:Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client RetentionCommon Pitfalls That Can Prevent a Deal from Closing and How to Avoid ThemReal-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity FirmsThe Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher ValuationWhy Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency GrowthHow Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term GrowthConnect with Todd Taskey:WebsiteLinkedinPodcastResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we're diving deep with Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don't need a complex tech stack to build a successful coaching or consulting business.From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you're aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!What You'll Learn:Ditch the Funnel and Build Trust for High-Ticket ClientsSelect Only the Clients Who Energize You with a Red Velvet Rope PolicyWhy Marketing Should Be the Last Step in Your Business StrategySystematize Your Success with a Proven Method for Booking ClientsMake Offers That Match the Trust You've Earned with ClientsLeverage Relationship Capital to Grow Your Coaching BusinessConnect with Matthew Kimberley:WebsiteLinkedinDelightful Business InstagramBook: Book Yourself SolidResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you're in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message. Learn what's working and how to optimize your campaigns for better results.What You'll Learn:How to Achieve a 3X ROAS with YouTube AdsWhy YouTube Ads Are Perfect for Low Ticket OffersThe Four Reasons YouTube Ads Fail: Are You Making These Mistakes?How to Use AI to Cut Your Video Ad Creation Time in HalfAdvertising Is Gasoline: Make Sure Your Funnel Is ReadyOrganic YouTube and Ads: How They Work Together for Maximum ResultsThe Power of Testing: Find Out What's Really Working in Your AdsWhy Lead Quality Beats Quantity in YouTube Ad CampaignsThe Two Most Important Parts of a YouTube AdUse Multiple Hooks in Your Ads to Boost PerformanceConnect with Jake Larsen:WebsiteLinkedinYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance! What You'll Learn:How to Attract High-Value Clients with "Whale bBait" ContentThe Difference Between Value-Based and Insight-Based ContentHow to Create An "Offer Shell" and Provide Tiered Access to YourselfJK's Journey to $100K/month Profit in 3 Hours a DayConnect with JK Molina:WebsiteTwitterInstagramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success.

Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium!

Ever felt lost in the marketing maze?

Tired of your brand message falling flat? We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales.

Want to be the next big thing on Instagram? Take it from public speaking master, Brendan Kumarasamy! This guy coaches CEOs to speak with confidence and raise millions, and he's built a business teaching you to speak YOUR truth. He grew his own Instagram to 100K followers (and he's aiming for 1M!).Here's his master plan: post consistently (4x a day), learn from the best by studying accounts with 10x your followers and copying their winning formats, experiment with different styles to see what resonates with your audience, and don't be afraid to invest – a $5,000 experiment can get you 50,000 followers!The biggest takeaway?Social media is the ultimate equalizer. It doesn't matter who you are or where you came from, YOU can build a thriving business by connecting with the right people. Ready to unlock your potential? DM Brendan now and tell him what inspired you! What You'll Learn:The Truth Behind a Hundred Thousand Followers for Lead GenerationThe Difference Between Being Great at Social Media Versus Finding a Great LeadSocial Media Coach the NBA Social Media PlatformThe NBA of Social Media Platforms Versus the High School of Social Media PlatformsThe Best Way to Commit a Five or Six-Figure BudgetHow to Create an Amazing Lead Magnet Offer That Converts PeopleInstagram Now Instead of YouTube or TikTokThe Three Big Reasons That You Need to Be Focusing on Instagram in the B2B SpaceThe Biggest Mistake in Growing Social ChannelsConnect with Brenden Kumarasamy:WebsiteLinkedinInstagramYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom!

Meet Jason Friedman, the customer experience wizard behind the CX Formula! He's on a mission to help businesses like yours create raving fans who can't stop talking about how amazing you are.

SEO Pros, Listen Up!

We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today.

Jeffrey Barnes, a seasoned educator who turned his passion for Walt Disney's legacy into the world's first college course on the history of Disneyland. Jeffrey shares his journey from teaching U.S. history and government to writing his influential books, "The Wisdom of Walt" and its sequel. Despite not knowing how to write a book initially and facing a life-threatening brain tumor, Jeffrey's determination led him to publish his first to a bestseller in just 142 days.This remarkable story doesn't just stop at personal achievement; it continues to inspire and educate through his engaging and practical insights into applying Disney's principles to real-world challenges.

Do you ever feel overwhelmed by work to the point where you think you can't handle it anymore because you're burned out? If you're an agency owner, do you check if your team is experiencing burnout? If not, then you should listen to this episode with Sarah Noel Block, founder of Tiny Marketing.Sarah is your marketing strategist! She has been featured in over 100 podcasts, Entrepreneur Magazine, Thrive, and Forbes. Her clients have generated over $400M in sales through her strategies, earned awards, and—most importantly—shortened their sales cycles without burning out.Pretty cool, right?In the world of B2B service businesses, especially those with small marketing teams, the challenge isn't just about visibility—it's about making the right connections. Learn how targeted, precise marketing strategies can transform your business approach, allowing you to reach the specific people who matter most.If that hasn't caught your attention yet, check out this special offer! The first project her team works on is the highly affordable StrategicSpark, which is your one-by-five marketing strategy, priced at only $497 but because you're listening to this, you can avail of this service and save 50%! Take advantage of this offer and start seeing the benefits of a focused, strategic marketing plan today!What You'll Learn:Understanding the B2B Buyer's Journey is Completely Different than a B2C buyer's JourneyThe Importance of Targeted Content Over VolumeEffective Use of LinkedIn for B2B MarketingSigns of Marketing Team BurnoutOne by Four or One by Five Strategy ApproachConnect with Sarah Noel Block:WebsiteLinkedinGet 50% OFF Your StrategicSpark SessionResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

In today's digital age, creators are constantly looking for new ways to innovate and stay ahead of the curve. One increasingly powerful tool at their disposal is artificial intelligence (AI). Navid Moazzez, the founder of CreatorSchool.ai and the recent AI for Creator Summit, is a leading expert on how creators can leverage AI to streamline their workflows, enhance their content, and grow their businesses.Listen as Navid takes us through his exciting journey in building his new venture, Creator School, using AI and Virtual Summits.What You'll Learn:How to use AI to brainstorm content ideasThe best AI tools for creators ️How to repurpose your content with AINavid's biggest takeaways from the AI for Creator SummitConnect with Navid Moazzez:Website PersonalLinkedinResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Ever thought about writing a book to boost your business? Dive into a conversation with Ian Garlic and marketing whiz Steve Gordon as they explore the strategic power of authorship. Learn how your book can do more than tell a story—it can attract clients and build your authority.Interested in turning your expertise into a client magnet? Check out Steve's tips on using books for smart referral marketing and discover how the 'Million Dollar Book Blueprint' can open new doors for your business. Let's redefine what a book can do for you! What You'll Learn:Harnessing Books as Ultimate Authority Tools in MarketingDifferentiating Between Bestsellers and Profitable Client-Attracting BooksLevels of Credibility Associated with AuthorshipUsing Books as a Strategic Referral Marketing ToolThe 'Million Dollar Book Blueprint' for Targeting Ideal ClientsPost-Publication Strategies for Maximizing Book ImpactSustaining Book Relevance and Engagement Over TimeInnovative Referral Techniques Through Book DistributionEnhancing Business Growth with Strategic AuthorshipConnect with Steve Gordon:Website LinkedinYouTubePodcastBooksResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process. The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.What You'll Learn:Pitfalls of SaaS AdvertisingValue of Dumb Questions and Constructive CriticismWin-Loss Program for Aligning Sales and MarketingBest Practices for Persona Development and DifferentiationBenefits of Aligning Sales and Marketing Efforts with Market InsightsConnect with Brady Jensen:Website LinkedinResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

In this episode,we tackle the common issues that consultants face when selling, joined by special guest Harry Spaight, the author of 'Selling With Dignity.' This discussion reveals why people hate selling along with strategies to overcome this adversity, shedding light on effective techniques such as selling with dignity and how listening plays an instrumental role in good salesmanship. We bust the myth that sales is purely a numbers game, discuss reasons for not quitting your full-time job prematurely, and identify key skills that effective salespeople possess. To aid your sales process, we introduce tools like video case story and emphasize the role of implementing these tools properly, exemplifying with real-life success stories.What You'll Learn:The Importance of Selling with DignityMisconceptions of Sales and Overcoming ThemPower of Video TestimonialsThe Lie of Sales Numbers and When to Quit Your Day JobImportance of Resetting Your Sales MindsetNarrowing Down Your Client ListRole of Trust and Relationship in High Ticket SalesMisconception of Sales as a Numbers GameThe Importance of Listening in SalesConnect with Harry Spaight:Website LinkedinPodcastBook ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors. This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts. What You'll Learn:Navigating the Shift in Nonprofit FundraisingHow Nonprofits Can Thrive with Donor-Driven StrategiesUnderstanding the Psychology of GivingThe Critical Role of Value in Nonprofit FundraisingConnect with Greg Warner:Website LinkedinYouTubeResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Dive into a session where Ian Garlic critically examines the strategies behind Green Cardigan Marketing, led by the adept Ashley Robinson. Specializing in organic digital marketing, they've carved a niche in elevating law firms in specialized areas like family, estate, and personal injury law.Imagine applying these expert SEO and marketing techniques to your practice. Picture your firm achieving new heights through tailored strategies proven to boost visibility and growth. Learn from real success stories, and envision engaging your audience more deeply through compelling content that builds trust and establishes your firm's credibility.Expand your digital reach across platforms like YouTube and LinkedIn and see how a robust online presence can position your firm as a leader in the legal domain.Are you ready to take your practice to the next level? Tap into these insights and see how your firm can stand out in a competitive market. Let's make your law firm's growth and success a reality!

We delve into how Marty leveraged YouTube to skyrocket his agency, Bad Rhino, through strategic video content, even amidst the pandemic chaos. From losing a big contract to clinching major clients, Marty's journey is a testament to the power of targeted video marketing.

Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage. Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.What You'll Learn:Challenges in B2B marketing that led to creating Marketing MateMarketing Mate as an AI platform for B2B marketingThe LEAD framework for buyer-centric AIPersonalizing AI content for your specific buyer personasExample of a prospect email sequence formatted for AIHaving Marketing Mate handle prompts instead of the userFeeding AI with source data instead of letting it make up factsUsing AI to create consistent messaging across the organizationEnabling sales teams with AI-generated content and assetsConnect with Nathan Schlaffer:WebsiteLinkedinResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Kevin Thompson shares his business journey about how he generated millions in courses through strategic partnerships and the importance of overdelivering value. He discusses his business success through actively nurturing relationships and provides critical insight into his impactful 'Active Appreciation Challenge.' Kevin also shares about his podcast, 'Million Dollar Relationships,' where he gives entrepreneurs a platform to share their most valuable relationships and discuss their impacts on success and growth.What You'll Learn:How Kevin Thompson Sold $16 Million in a CourseThe Importance of Relationships in BusinessRole of Video Case Stories in Client RelationshipsWhat You Do Not Want in a Strategic PartnershipOverdelivering on Strategic PartnershipsHow Joe Polish Launched Kevins Publishing CompanyThe Most Important Part of the process for Strategic PartnershipsConnect with Kevin Thompson:LinkedinFacebookPodcast Hosted on Acast. See acast.com/privacy for more information.

Do you ever feel like you should ease off the gas when uncertainty hits?

Ready to give your agency's approach a serious upgrade?This week, we're diving into the world of effective business systems with the brilliant Adi Klevit. Forget the old sales funnel vision; we're talking about transforming your strategies to nurture and convert leads more efficiently than ever. And there's a special segment on client onboarding that'll make you rethink how you welcome new clients into the fold, ensuring they feel valued from day one.But that's not all. Adi also sheds light on the importance of agility in your processes, because being able to pivot and adapt is key in today's fast-paced world. If you're looking for actionable insights to streamline your operations, boost client satisfaction, and drive growth, you won't want to miss this episode.Let's level up your agency together!What You'll Learn:Improving Sales with Systems Over FunnelsStrategic Client Onboarding for Long-Term SatisfactionThe Value of Regularly Updated Business ProcessesBoosting Business Efficiency and Profitability with SystemsEngaging with Experts to Optimize Business SystemsCustomized Sales Follow-Up Strategies for Higher ConversionConnect with Adi Klevit:Website LinkedinContact Number: (503) 662-2911 Hosted on Acast. See acast.com/privacy for more information.

Devin Herz, a true wizard when it comes to lighting up trade shows with the latest tech, and Michelle from Christie's Photographic Solutions, who brings over 40 years of capturing moments that make hearts skip a beat.They didn't just share tips; they shared a vision for making trade shows unforgettable. Imagine turning heads with dazzling LED displays, creating snapshots that bridge hearts to brands, and ditching those all-too-familiar giveaways for interactions that truly resonate.We talked about painting stories with digital canvases, adding a sprinkle of fun with gamification, and the magic of planning with a purpose. And those tangible marketing gems for follow-ups? Game-changers.Feeling like your trade show game could use a spark of inspiration? Dive into our full conversation for strategies that promise to turn the ordinary into extraordinary.Let's make those trade show floors buzz with excitement, innovation, and connections that last a lifetime!What You'll Learn:Innovative Ways to Use Photography in Trade ShowsExploring New Technologies for Trade Show DisplaysThe Role of Promotional Items in Attracting Booth VisitorsThe Impact of Display Technologies on Trade Show EngagementThe Power of Photography in Enhancing Booth EngagementThe Importance of Post-Event Follow-UpHow to Work with Printavision and Christie's Photographic SolutionsConnect with Devin Herz:Website Devin Herz LinkedIn Instagram TiktokConnect with Michelle Granger:InstagramMichelle LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In the world of trade shows, Digital Arts Imaging stands as a beacon of expertise with over 25 years in the field. Led by Rob Vernon, this team knows how to elevate your brand. From carefully choosing the right venue to creating eye-catching, color-coded booth designs, they've helped clients double their business in just five years.Specialized in aiding pharmaceutical companies, they offer straightforward messaging and practical giveaways that attendees actually want. Add in automated follow-up sequences and innovative fabric backdrops, and you have a recipe for trade show success that's both effective and manageable. Choose Digital Arts Imaging for your next trade show strategy, and watch your results soar.What You'll Learn:Essential Strategies for Tradeshow SuccessTwo Critical Questions to Ask for Tradeshow PlanningThe Competitive Advantages of Participating in TradeshowsCrafting a Compelling Narrative on the Tradeshow FloorDesigning a Story-Driven Tradeshow Booth: A Case StudyHow a Travel Agency Achieves Full Bookings via Tradeshow MarketingCommon Pitfalls in Tradeshow Booth Design and How to Avoid ThemMost Impactful Tradeshow Giveaways: Real-World ExamplesPre-Tradeshow Checklist: The One Must-Do TaskCalculating ROI and Other Metrics for Tradeshow SuccessConnect with Rob Vernon:Website LinkedIn Linktreehttps://www.acuteangling.com/ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Mark Porteous, known as “The Soul Connector”, is a Joint Venture Strategist, Affiliate Concierge, and co-founder of the Soul Affiliate Alliance and the Joint Venture Directory. He is a master of relationship marketing and joint ventures, Mark shares his insights on how you can build your coaching, consulting business, and more without spending a ton of money upfront. Mark discusses the value of relationship marketing, including his upcoming event, the Soulful Leadership Retreat in Orlando. Explore why discernment is crucial for effective relationship marketing, how to run successful joint ventures, and how to leverage the JV Directory. This is a must-watch for all those interested in scaling their businesses through strategic partnerships and relationship marketing.What You'll Learn:Mark's Approach to Business and Relationship MarketingThe Value of Joint Ventures and Strategic CollaborationsSecrets to Building Lasting Business PartnershipsThe Concept of Soulful Leadership and the Impact of Retreats Effective Strategies and Practices in Relationship MarketingChoosing the Right Business Partners for Growth and SuccessHow Effective Partnerships Can Lead to Business Scalability and FreedomResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Join Kyle Walbrun, CEO of EfficientAide, as he tackles the biggest challenges in business development and the crucial role of executive assistants. Discover the secrets to seamless business processes through automation, the impact of podcasts on leadership visibility, and the power of networks in driving leads. Learn the top traits of an executive assistant ideal for EOS frameworks and how to reclaim 7 hours a week for strategic growth.If you're looking to accelerate your business growth through leverage, definitely check out this video!What You'll Learn:The Top Three Challenges in Business DevelopmentHow Visionaries Ensure Follow-Through in Business Development InitiativesCrafting Automated Response Systems to Streamline Business ProcessesAmplifying Leadership Visibility: The Power of Podcasts and Executive AssistantsLeveraging Connector Networks for Enhanced Referral-Driven Lead GenerationIdentifying the Three Key Qualities of an Ideal Executive Assistant for EOS ImplementationOptimizing EOS Frameworks with Executive Assistant SupportStrategies to Reclaim 7 Hours Each Week for Strategic Business GrowthConnect with Kyle Walbrun:Website LinkedinEmail ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Are you a small business owner dreaming of big-league marketing without the big-league budget? We've got a secret to share! Tune in to our latest episode of The Garlic Marketing Show, where Ian Garlic sits down with marketing guru Dave Albano to unlock the power of the Fractional CMO.Discover how Dave's strategic mastery can catapult your business into its next growth phase without the full-time executive price tag. It's all about making smarter choices, not more expensive ones.Don't miss out on these golden nuggets of marketing wisdom that could redefine your business trajectory.

In an insightful session with Mickie Kennedy, founder of eReleases, delve into the synergistic use of AI for crafting press releases and the vital role of human touch where AI falls short. Learn to create resonant ChatGPT prompts, differentiate impactful quotes from mediocre ones, and discover the best AI tools for press release writing.Uncover eReleases' strategy for keeping costs low and how a single press release can lead to substantial media coverage. We also explore strategies for gaining local media attention, building out a PR campaign for digital agencies, and how to leverage press success into a compelling "Brag Book" for business development.Don't miss out on these insights to enhance your PR strategy—perfect for businesses looking to make a mark in today's media landscape.What You'll Learn:Leverage AI to Draft Press ReleasesCraft Captivating ChatGPT QuotesAI Falls Short with Headlines and QuotesPowerful Quotes Give Stories a HookVivid Quotes Beat Generic OnesChatGPT to Brainstorm Release IdeasPrompt ChatGPT for Press Release DraftseReleases Leverages Editorial Downtime150+ Pickups from 1 Strategic ReleasePitch Local Media DirectlyConsistency Wins with Local OutreachProactive Pitches Get Repeat CoverageLaunch a 6-8 Release PR CampaignShare the Story Behind the BusinessPress Clips Build a Brag BookProvide Compelling Story AnglesConnect with Mickie Kennedy:Website LinkedIn PR StrategyResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Dive into the digital deep end with our latest podcast episode featuring Khalid Saleh, CEO of Invesp & Co-founder of FigPii. Learn from the transformative tales of e-commerce giants and unlock the secrets behind effective website optimization. From Motorola's $50M e-commerce story that resulted in only 10 orders to the sophisticated A/B testing strategies employed by eBay, we explore methods that unveil the true interactions users have with your software.Is your 'About Us' page-turning visitors into customers? Are you effectively projecting the image of a larger enterprise? We dissect the critical website elements that businesses often overlook but desperately need.Plus! Discover the single most important factor that propelled FigPii's success and the essential element your website's above-the-fold area should have.Don't let your site be just another URL lost in the vastness of the internet. Tune in now to make sure your website not only stands out but also delivers on its promises. What You'll Learn:Where Your Website Needs to Be NormalBuilding Motorola's E-commerce Website $50 Million Ended Up with 10 OrdersOptimizing eBay with A/B TestHow to See EXACTLY How People Are Using Your SoftwareOptimizing the About UsHow to Ask Visitors What's Wrong on Your WebsiteGiving the Impression Your Business Is Bigger Than It IsThe #1 Thing Most Common Mistake on WebsitesThe #1 Thing You SHOULD Add to WebsitesThe One Thing That Launched FigPii's SuccessThe #1 Thing You Need Above the FoldConnect with Khalid Saleh:Website Figpii websiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.