Podcasts about productizing

What if your biggest failures were the stepping stones to your greatest impact? In this raw and revealing episode, Jerome Myers sits down with Kasim Aslam,  serial entrepreneur and founder of the world's top-ranked Google Ads agency,  to unpack his journey from troubled teen to 8-figure exit. With unmatched candor, Kasim shares the highs, the hard truths, and why his life's mission today is centered on global employment, not just profit. If you've ever felt stuck, burned out, or unsure of what's next, listen closely. [00:00 – 12:10] Two Exits, One Framework Building the #1 Google Ads agency Productizing services for scale The behind-the-scenes of an 8-figure exit [12:11 – 22:45] Integrity Over Everything Why most agencies fail their clients Saying no to the wrong deals How honesty fuels demand and client trust [22:46 – 34:00] The Rocky Road to Reinvention Growing up in poverty and crime Losing everything in the '08 crash Finding purpose through failure [34:01 – 45:00] Safe, But Not Satisfied What it felt like when the wire hit The paradox of post-exit emptiness Learning to delegate and let go [45:01 – End] Meaningful Work as Legacy Why hiring is the new impact model Creating global opportunity through EAs The case for failing forward Key Quotes: “You want to change lives? Hire someone.” — Kasim Aslam “Failure is the tuition that we pay.  Chase good failure, quality failure, healthy failure.” — Kasim Aslam  Connect with Kasim! LinkedIn: https://www.linkedin.com/in/kasimaslam YouTube: https://www.youtube.com/@kasimaslam Ready for your next chapter? Start Your Assessment Now

I've been paying an agency to run our Meta ads and for some time Meta itself has been reaching out to take over the account. Let that sink in. The same platform your agency relies on is actively trying to cut you out of the picture. The worst part? This is just one example of a much bigger shift. Big tech is building tools that create entire campaigns—copy, design, video, testing—without a human in sight. Your strategist? Replaced. Designer? Replaced. Copywriter? Gone. I get it. It's a hard pill to swallow, but it isn't necessarily the end of agencies. It's just the end of the ones that built their model on tasks. So what's the future for agencies? Agencies Built on Tasks Are Already Obsolete Let's get real: if you're still selling deliverables, your agency's already falling behind. What AI can't replicate is leadership. At the end of the day clients want results and direction. Smart agencies are not selling tasks anymore. They're selling thinking. Here's how they're staying ahead: 1. Productize the Thinking, Not the Task Most agencies sell what they do – SEO, ad management – Clients don't care that you “run Facebook ads.” They want results. Instead of saying “We run ads for local businesses,” say “We help local gyms get 100 leads in 30 days with a proven 3-step system.” You just went from vendor to strategic partner that sell a system that scales. Productizing your thinking means turning your knowledge into a framework. When you package your thinking and your strategy as something like “The 30-Day Lead Domination System” or “The 5-Step Authority Engine” your expertise becomes a product. That's what scales. 2. Sell Speed and Certainty Speed is an agency superpower. Most clients aren't losing to competitors—they're drowning in indecision. They don't need more options—they need momentum. So skip the six-week strategy plan. Instead of saying “We'll optimize your funnel,” offer quick wins: “We'll launch your highest-converting offer by Friday.” Certainty is what closes deals. Clarity is what makes them stick. 3. Own Your Niche Generic is dead. The riches are still in the niches. Solve a very specific problem for a very specific group of people. The more specific your promise, the more profitable your agency will become. 4. Use AI—But Don't Compete With It Don't just talk about AI—implement it. Show your clients how to use AI to streamline workflows, automate leads, and improve reporting. Become the AI Sherpa, not the tool. If you're not guiding your clients through AI, someone else will. 5. Build Client Community Want to be irreplaceable? Connect your clients to each other. Host virtual meetups. Build a mastermind. Facilitate introductions. Create spaces for idea-sharing. AI will never replace real human connection—and your clients are craving it. We've seen this firsthand with the agency mastermind: community is the real secret weapon. 6. Be the Guide, Not the Gun Execution is cheap. Clarity is priceless. AI will never replace someone who can build leads. Be the one who filters the noise. Be the coach. Once you step into that role, I can promise you your value will skyrocket. So, Did Zuck Kill the Agency Model? Not Even Close. He didn't kill it—he evolved it. The agencies that lead, think, and adapt will be the ones that thrive. Those that keep selling tasks will get replaced. Agency Mastermind Still feel like you're winging it? You're not alone. Most agency owners hit a plateau because they're stuck in the business, buried in decisions, and disconnected from people who get it. The agencies killing it and scaling faster found out they needed to be in the right room. Go to https://www.agencymastery360.com/agency-mastery and get access to a community of agency owners sharing their data, deals, strategies, and mindset shifts.

Author/creator of Sales for Nice People, Martin Stellar, joined me on Ditching Hourly to talk about sticking to your guns in a sales meeting and how to build the confidence to do so. Martin's Links:https://martinstellar.com/https://www.linkedin.com/in/martinstellar/https://salesfornicepeople.com/academy ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

What if you could run a corporate retreat... for a company of one? That's exactly what independent consultant and brand strategist Claire Elvers did. In this episode, Claire joins Melisa to share why she carved out the time and space to take her business offline — and what she learned from zooming out.This conversation is packed with real talk about the real work of running a consulting business:Facilitating a productive, impactful retreat for your solo consulting business,Why consultants often neglect mid-funnel strategy (and the impact of doing so), How to create more leverage without hiring a team, and How to stay focused on building a business — not just delivering client work.Claire also opens up about her non-linear path into independent consulting, how she made her first project happen, and why productizing her expertise has become a game-changer for her growth and freedom.Whether you've been thinking about taking yourself “offsite,” or you're stuck in the weeds and need to see your business with fresh eyes, this episode will challenge you to think like a business owner — not just a service provider.Tune in to Episode 215 for practical insights and peer-level perspective on building an independent consulting business that reflects your goals and plays to your strengths.Timestamps for Key Moments[08:12] Why Claire created a solo business retreat — and what it revealed about her next stage of growth[15:47] The strategic questions she asked herself to get clarity and create focus[21:30] How she's productizing her expertise and making it easier for clients to say yes[29:22] Mid-funnel blind spots most consultants overlook (and how to fix them)[36:50] The most important mindset shift Claire made to start and grow her consulting business[43:03] Advice from one consultant to another on making the leap and finding your footingRelated ResourcesFull Show Notes: https://shownotes.melisaliberman.com/episode-215/Retreat Checklist PDF: Download The Independent Consultant's Corporate Retreat Checklist https://www.melisaliberman.com/retreat-checklistRelated Podcast Episode: Episode 090 – Corporate Retreat for the Independent Consultant, https://shownotes.melisaliberman.com/episode-90/Work with Melisa: Apply for a Coaching Exploratory call at consultmelisa.comConnect with Claire: https://www.linkedin.com/in/claire-elvers-4a09271/Want More?Get Melisa's Book: https://www.melisaliberman.com/bookVisit with Melisa's Website: melisaliberman.com/ Follow on LinkedIn: linkedin.com/in/melisa-liberman Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Yuval Yeret, founder of Yeret Agility and OG Agile expert, joined me on Ditching Hourly to discuss the current state of Agile as a platform, how it has evolved over the years, and what practitioners should consider when pivoting their careers as the platform matures.About YuvalYuval Yeret is a Product/Scaling/Agility Coach focused on helping product/tech leaders scale their organizations without slowing down, improving outcomes by leveraging flow, agility, and product orientation. (while avoiding the dogma and process BS of Agile Theater). Yuval is a globally recognized expert on scaling w/ agility, a SAFe Fellow, a Professional Scrum Trainer, and a co-author of the Kanban Guide for Scrum Teams. These days Yuval is focused on helping organizations evolve from Feature Factories to Empowered Product Organizations, as well as helping deeper tech organizations develop a pragmatic agility strategy. Yuval shares his insights on scaling w/ agility at https://yuvalyeret.com/scaling-with-agility-newsletter/Chapters(00:00) - Introduction and Guest Welcome (00:17) - Yuval's Background and Journey into Agile (01:35) - Early Days of Agile (03:56) - Transition to Consulting and Coaching (07:21) - Agile's Evolution and Current State (09:46) - Challenges and Criticisms of Agile (17:30) - Future of Agile and Role Adaptation (22:18) - Advice for Agile Practitioners (30:22) - Reflecting on Agile Leadership (31:24) - Anecdote: Transition from FileMaker to Web Development (34:57) - The Future of Agile and Product Operating Models (39:20) - Adapting Skills for New Opportunities (41:48) - Navigating Organizational Change (44:47) - Strategies for Career Pivoting (48:01) - The Role of Scrum Masters in Modern Organizations (52:00) - Consulting and Value Proposition (57:55) - Closing Thoughts and Resources Notable Quotes"What happened over the years is... agile has become mainstream for most of corporate America, technology organizations and product companies. And this created the reality where the people that are, the organizations that are currently adopting agile are the late adopters.""[Late adopters] are slapping names like Scrum Master and Sprint and User Story and Daily Scrum... on the way that they've been doing things already. And it's like lipstick on a pig. It's not really creating any impact other than a bad name for Agile and a bad name for people in these roles.""The biggest issue with Agile... is the over-reliance on specific roles in organizations.""We will have a significantly smaller number of people that dedicate their career to something like agile, whatever it's called. You will need to specialize. You will need to start to think like consultants need to start to think and build your content solar system."Yuval's Links and Other ResourcesYuval's article on "The Future of Agile Roles and Agility"Yuval's private podcast on navigating the landscape of Agile theater, feature factories, and product operating models"Crossing the Chasm" by Geoffrey Moore (book on technology adoption)Netflix culture book (featuring the "Netflix question")The career mini-course that Jonathan mentioned: Unblock Your Career by Shachar Meir ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this episode, Andreas Munk Holm talks with Oleg Bibergan, co-founder of S16VC, a venture capital fund built on the foundation of a tight-knit founder community. Oleg shares the story of how S16 began in a Moscow apartment he shared with fellow founders, where casual poker nights evolved into startup discussions, business clubs, and an informal incubator.Here's what's covered:01:18 Alex's Entrepreneurial Journey05:17 Oleg's Background and Investment Experience06:50 The Birth of S16: From Poker Nights to a Tech Incubator10:37 Building a Global Community and Fund11:48 The Fund's Unique Approach and Strategy19:37 Productizing the Fund: Technology and Community29:36 Investment Success and Future Goals

Good excuses are hard to come by these days!As the owner of a service business, there are no viable excuses for not productizing, so I wanted to be a good sport and share some evergreen excuses you can use to prevent your service business from scaling.If you want to join the Beta™, go towww.thesimplecompany.com/betathen book a call, or email me at hello[a]thesimplecompany.com For free resources and to check out our offerings, go to thesimplecompany.com

Tech leaders from RingCentral, Zoom and AWS discuss how generative AI is transforming business communications while balancing challenges & regulatory concerns in this rapidly evolving landscape.Topics Include:Introduction of panel on generative AI's impact on businesses.How to transition AI from prototypes to production.Understanding value creation for customers through AI.Introduction of Khurram Tajji from RingCentral.Introduction of Brendan Ittleson from Zoom.How generative AI fits into Zoom's product offerings.Zoom's AI companion available to all paid customers.Zoom's federated approach to AI model selection.RingCentral's new AI Receptionist (AIR) launch.How AIR routes calls using generative AI capabilities.AI improving customer experience through sentiment analysis.The disproportionate value of real-time AI assistance.Economics of delivering real-time AI capabilities.Real-time AI compliance monitoring in banking.Value of preventing regulatory fines through AI.Voice cloning detection through AI security.Democratizing AI access across Zoom's platform.Monetizing specialized AI solutions for business value.Challenges in taking AI prototypes to production.Importance of selecting the right AI models.Privacy considerations when training AI models.Maintaining quality without using customer data for training.Co-innovation with customers during product development.Scaling challenges for AI businesses.Case study of AI in legal case assessment.Ensuring unit economics work before scaling AI applications.Zoom's approach to scaling AI across products.Importance of centralizing but federating AI capabilities.Breaking down data silos for effective AI context.Navigating evolving regulations around AI.EU AI Act restrictions on emotion inference.Balancing regulations with customer experience needs.Future of AI agents interacting with other agents.How AI enhances human connection by handling routine tasks.Impact of AI on company valuations and M&A activity.Participants:Khurram Tajji – Group CMO & Partnerships, RingCentralBrendan Ittleson – Chief Ecosystem Officer, ZoomSirish Chandrasekaran – VP of Analytics, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

Predictable revenue may not be flashy, but it's the foundation of a business that lasts. While others chase trends and burnout, you'll have steady income, reliable clients, and peace of mind. Because a business that pays you consistently isn't boring—it's profitable, sustainable, and stress-free. In this episode, we're discussing how to trade chaos for consistency, stop chasing quick wins, and start building income you can count on.  Topics discussed in this episode include: Why chasing trends won't save you. Why predictable income is the holy grail of a boring business. Steps to make a predictable income including:  Retainers and recurring revenue. Making longer commitments. Productizing your services. Setting clear payment terms Building long-lasting client relationships.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here

Most professional service firms stop growing at a couple of million (or a few million) in annual revenue. There is a logical reason for it, and to solve the problem, you need to think about your business model, and what kind of business you want. There are two main models to choose between: 1. A customized business. 2. A standardized business. There are benefits (and cons) to both, however I'll choose the standardized business all day long. And, you can keep a bit of customization...as you'll learn. If you want help building and growing your agency or consultancy, go to thesimplecompany.com and follow the links, check out resources, training, or book a call with me. Read the full article and post here: https://thesimplecompany.com/why-your-service-firm-is-no-longer-growing/ For free resources and to check out our offerings, go to thesimplecompany.com

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Ex-java developer and CoffeeSprout founder Barry van Someren joined me on Ditching Hourly to talk about the surprising alignment between “Ditcherville ethos” and the government of the Netherlands.LINKS MENTIONEDBarry's websiteBarry's LinkedInCalifornia Law AB 5AI SUMMARYIn this episode of Ditching Hourly, Jonathan Stark speaks with Barry Van Someren about his transition from hourly work to value-based services, the implications of new tax laws in the Netherlands for independent contractors, and the importance of having multiple clients. They discuss how these changes affect client relationships and the necessity of shifting to results-based contracts. Barry shares insights on navigating the complexities of government regulations and the benefits of diversifying client portfolios to ensure business resilience.SOUND BITES“I wanted to transition into something that was more predictable.”“It's just refreshing to see that kind of advice from the IRS.”“I kind of wanted to make myself less vulnerable to this law.”“The IRS and various countries are giving you that encouragement.”“If you stay at one place too long, you become stagnant.”“Hourly billing is bad.”TAKEAWAYSTransitioning from hourly work to value-based services can lead to more predictable income.New tax laws classify independent contractors more strictly, impacting their work.It's essential to define clear results in contracts rather than relying on hourly billing.Having multiple clients reduces vulnerability to market changes and legal issues.Government regulations can align with good business practices, encouraging consultants to diversify their client base.Freelancers should be aware of the risks associated with being classified as employees under new laws.Building a strong network is crucial for finding clients and maintaining a steady workflow.Consultants should focus on delivering results rather than just completing tasks.The importance of compliance with tax laws cannot be overstated for independent contractors.Hourly billing is often seen as a less favorable model for sustainable business growth. ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

This episode explores the groundbreaking advancements in AGI from recent releases of two Chinese reasoning models: DeepSeek's R1 and Moonshot AI's Kimmy. The discussion delves into the methods, comparative analysis, and implications of these models, particularly focusing on the diverse reinforcement learning techniques employed. Despite computation constraints, these models have achieved significant performance, suggesting a paradigm shift in AI development strategies. The episode also covers the broader strategic dynamics, economic, and policy implications surrounding these developments in China and the West. The conversation highlights the importance of hands-on interaction with these models for a deeper understanding and comprehensive learning experience. SPONSORS: Oracle Cloud Infrastructure (OCI): Oracle's next-generation cloud platform delivers blazing-fast AI and ML performance with 50% less for compute and 80% less for outbound networking compared to other cloud providers. OCI powers industry leaders like Vodafone and Thomson Reuters with secure infrastructure and application development capabilities. New U.S. customers can get their cloud bill cut in half by switching to OCI before March 31, 2024 at https://oracle.com/cognitive NetSuite: Over 41,000 businesses trust NetSuite by Oracle, the #1 cloud ERP, to future-proof their operations. With a unified platform for accounting, financial management, inventory, and HR, NetSuite provides real-time insights and forecasting to help you make quick, informed decisions. Whether you're earning millions or hundreds of millions, NetSuite empowers you to tackle challenges and seize opportunities. Download the free CFO's guide to AI and machine learning at https://netsuite.com/cognitive Shopify: Dreaming of starting your own business? Shopify makes it easier than ever. With customizable templates, shoppable social media posts, and their new AI sidekick, Shopify Magic, you can focus on creating great products while delegating the rest. Manage everything from shipping to payments in one place. Start your journey with a $1/month trial at https://shopify.com/cognitive and turn your 2025 dreams into reality. Vanta: Vanta simplifies security and compliance for businesses of all sizes. Automate compliance across 35+ frameworks like SOC 2 and ISO 27001, streamline security workflows, and complete questionnaires up to 5x faster. Trusted by over 9,000 companies, Vanta helps you manage risk and prove security in real time. Get $1,000 off at https://vanta.com/revolution CHAPTERS: (00:00) Introduction (05:44) The R1 Model: A Deep Dive (10:05) Reinforcement Learning and Emergent Behaviors (Part 1) (16:56) Sponsors: Oracle Cloud Infrastructure (OCI) | NetSuite (19:36) Reinforcement Learning and Emergent Behaviors (Part 2) (29:14) Challenges and Future Directions (Part 1) (31:55) Sponsors: Shopify | Vanta (35:11) Challenges and Future Directions (Part 2) (43:00) Productizing the R1 Model (01:00:20) The Remarkable Output of Language Models (01:00:34) Exploring R1's Creative Writing Capabilities (01:03:55) Tiny Stories and Learning Order in Small Models (01:08:34) Censorship and Strategic Questions (01:11:36) Key Takeaways and Future Implications (01:14:17) Comparing Approaches: R1 and Kimmy (01:27:19) The Path to Superhuman Performance (01:33:42) Strategic Dynamics and Policy Responses (01:46:50) Final Thoughts and Call to Action (01:48:04) Outro SOCIAL LINKS: Website: https://www.cognitiverevolution.ai Twitter (Podcast): https://x.com/cogrev_podcast Twitter (Nathan): https://x.com/labenz LinkedIn: https://www.linkedin.com/in/nathanlabenz/ Youtube: https://www.youtube.com/@CognitiveRevolutionPodcast Apple: https://podcasts.apple.com/de/podcast/the-cognitive-revolution-ai-builders-researchers-and/id1669813431 Spotify: https://open.spotify.com/show/6yHyok3M3BjqzR0VB5MSyk PRODUCED BY: https://aipodcast.ing

If you've been wanting to productize your creative service, learn how brand strategist and designer, Lidia Varesco Racoma, chose her niche and turned her resources into a product called, The Essential Nonprofit Branding Toolkit. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

The handsome and talented Louis Grenier joined me on Ditching Hourly to talk about the strategy behind writing, publishing, and launching his new book, Stand The F*ck Out. Links:Stand The F*ck OutBonuses for Ditching Hourly ListenersAI Summary:In this conversation, Jonathan Stark interviews Louis Grenier about his journey in marketing, the insights from his new book, and the strategies behind its launch. Louis discusses the importance of standing out in a crowded market, the principles of effective marketing, and the challenges he faced while writing and publishing his book. He shares his unique approach to launching the book, including innovative marketing strategies and the significance of personal branding. In this conversation, Louis Grenier discusses his unique approach to branding and product design, particularly in the context of his book launch. He shares insights on working with Lulu, the importance of prioritizing tasks during the launch, and the lessons learned from mistakes made along the way. The value of beta readers and the iterative feedback process in writing are emphasized, along with strategies for promoting and selling his book effectively. ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

The author of “Going 1099: How To Become Solo Federal Sub-Contractor”, Dale Davidson, joined me on Ditching Hourly to discuss the journey of becoming a solo federal subcontractor.(00:00) - Introduction and Guest Welcome (00:17) - Dale Davidson's Background (00:49) - Navigating Hourly Billing in Government Contracts (01:39) - Transitioning to 1099 Subcontracting (04:01) - Importance of Security Clearance (05:51) - Client Relationships and Consulting (07:06) - Understanding Government Contracting (16:01) - Becoming a Prime Contractor (33:52) - Hiring Employees and Scaling Up (35:41) - Recruiting and Retaining Talent (36:24) - Scaling Up: Employees and Income (37:17) - The Soloist's Dilemma (38:53) - Challenges of Growing a Business (41:17) - The Admin Burden (48:02) - The Hourly Trap (49:39) - Government Contracting Insights (53:12) - Personal Stories and Advice (58:32) - Finding Your Niche and Passion (01:09:15) - Promoting the Book and Final Thoughts DALE'S LINKSDale's BookDale's LinkedInAI SUMMARYIn this conversation, Jonathan Stark and Dale Davidson discuss the journey of becoming a solo federal subcontractor, focusing on the challenges and opportunities within government contracting. They explore the nuances of hourly billing, the importance of security clearance, and the significance of client relationships. Dale shares insights on transitioning from employee to 1099 contractor, the role of subcontracting, and the complexities of government contracts. The discussion also touches on the mental shift required when moving from a corporate environment to self-employment, the importance of setting boundaries, and the value of understanding market demand.TAKEAWAYSHourly billing is the norm in government subcontracting.Security clearance can significantly increase your value in government contracting.Building strong client relationships is crucial for success as a contractor.Transitioning from employee to 1099 contractor offers more freedom and control.Subcontracting is a common practice in government work and can provide opportunities.Understanding the different types of government contracts is essential for contractors.Fixed price contracts are rare but can be negotiated successfully.Finding opportunities in government contracts requires diligence and networking. ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this Exit Insights episode, Eisha Armstrong from Vecteris discusses about productizing professional services. Eisha shares key strategies for business owners looking to productize their service offerings to increase scalability and valuation. The discussion emphasizes the importance of transitioning from selling time to offering standardized, scalable services and the cultural changes needed to make this shift.   Key Discussion Points:   The concept of productizing services and how it impacts service-based businesses. Common mistakes businesses make when productizing and how to avoid them. The role of AI in enabling more efficient service delivery and freeing up time for higher-value tasks. How productizing can increase profitability, scalability, and ultimately business valuation, making it easier for owners to exit. Three Specific Takeaways:   1. Start with Market Validation: Aisha warns against developing a product before validating if there is a real market demand. It's crucial to ensure the problem your product solves is widespread among potential customers before investing in product development.  2. Cultural Shift is Necessary: Productizing services requires a change in mindset for both leaders and employees. Traditional professional services firms may resist the shift from bespoke offerings to standardized services, but adopting an agile, test-and-learn approach is key to success. 3. AI is a Game Changer: Generative AI is transforming the way professional services are delivered. From automating audits to legal discovery, AI can help firms scale their services while freeing up experts to focus on higher-value work, which ultimately enhances profitability and valuation. Watch episode here: Get started by knowing how sellable your business is right now. Check out our Business Sellability Scorecard to find out. Learn more about your ad choices. Visit megaphone.fm/adchoices

Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients. CHAPTERS(00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework (00:09) - Lauren Pearl's Background and Role (02:08) - Client Types and Fit (04:18) - The Origin of the Pricing Framework (07:23) - Step-by-Step Pricing Framework (08:01) - Setting the Floor Price (20:47) - Setting the Ceiling Price (38:50) - Understanding Customer Decision-Making (40:15) - The Power of Post-Purchase Feedback (41:27) - Exploring Customer Value Perception (43:51) - Competitive Analysis and Market Expectations (47:40) - Pricing Strategies and Customer Commitment (01:09:55) - Experimentation and Continuous Improvement (01:14:18) - Where to Find Lauren Online LAUREN'S LINKSLauren's LinkedInThe Daily CFO NewsletterThe Growth-Minded CFO Podcast ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Andrew Croasdale, a former police officer turned consultant, joined me on Ditching Hourly to discuss his transition from policing to consulting.(00:00) - Introduction and Guest Welcome (00:18) - Andrew's Background in Policing (01:05) - Transition to Consulting (05:11) - First Steps in Business (06:06) - First Client Experience (09:37) - Challenges of Small Business Owners (17:38) - Defining Governance and Leadership (26:25) - Diagnostic Approach in Consulting (29:10) - Cross-Referencing in Police Work (29:32) - Challenges in Communicating Strategic Objectives (29:48) - Overcoming Ego for Improvement (30:09) - Psychological Differences in Large vs. Small Organizations (31:27) - Resistance to Change in Large Companies (35:11) - The Importance of Psychological Safety (36:15) - Choosing the Right Company Size to Work With (37:11) - Balancing Impact and Satisfaction (41:04) - Implementing Values in Solopreneurship (43:58) - Defining Mission and Values (51:22) - Final Thoughts and Contact Information Andrew's Links:- LinkedIn » https://www.linkedin.com/in/andrew-croasdale/- Website » https://octopusleadership.com/AI SUMMARYIn this conversation, Jonathan Stark interviews Andrew Croasdale, a former police officer turned consultant, about his transition from policing to the business world. Andrew shares insights on how his background in counter-terrorism policing informs his consulting work, particularly in enhancing governance and operational excellence for businesses. He discusses the importance of creating high-performing environments, the role of governance versus leadership, and the need for clear communication and structure within organizations. Andrew emphasizes that good governance can lead to improved team performance and customer service, ultimately benefiting the business as a whole. Andrew discusses the critical role of transparency in leadership and the importance of clear communication of strategic goals within organizations. He emphasizes the need to overcome ego and fear in order to foster a culture of improvement and psychological safety. The discussion also touches on the challenges faced when working with larger organizations compared to smaller businesses, highlighting the impact of organizational structure on decision-making. Additionally, Andrew shares insights on how solopreneurs can define their values and create alignment with their clients to drive business success.TAKEAWAYS- Andrew transitioned from policing to consulting to seek a change- His experience in policing helps him develop high-performing teams- Customer service quality significantly impacts people's lives- Starting a business involves aligning passion, skills, and market value- His first client came from a casual conversation in a showroom- Small business owners often lack leadership training and support- Good governance is crucial for effective team performance- Clear communication and structure are essential for business success- High-performing environments require a holistic approach to governance- Leadership and governance are interconnected but distinct concepts- Transparency is essential for effective leadership- Assessing strategic goals requires open communication- Ego can hinder organizational change and improvement- Working with large organizations often involves navigating politics- Smaller businesses may allow for quicker decision-making and implementation- Creating governance structures is important for solopreneurs- Defining clear values helps align business practices with client expectations- Continuous improvement should be a focus for all businesses- Psychological safety encourages team members to admit mistakes- Finding the right client size can enhance the impact of consulting work ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

At some point, most web designers dream of moving from lengthy, time-intensive, custom web design projects to a more “productized” or “templatized” web design service. Something that clients can purchase, that has clear boundaries, constraints and limitations.There are a lot of ways to go about productizing your offers - and one way - is to frame it as a program or course. Especially if you're empowering your clients with any sort of marketing or growth help.A shining example of how to do this is Web Designer Pro member Whitney Bateson who, after years of developing custom websites, refined her process into a web design + education solution for her wellness clients in her signature program “The Wellness Pro Website System”In this convo, we get into:What was the “breaking point” for her to move from custom buildsHow her maintenance plan recurring revenue growth rate was factored into this pivotWhat she did to refine her systems and processes to prepare to productizeHow she's balancing ongoing support for clientsWhy she feels it's GOOD to start custom before moving to productizedWhether you're interested in productizing your web design services as a course, service, product, program, etc…Whitney is a shining example of how to do it right so I really hope this convo helps you get more time and sanity back when you're ready to productize your results!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/356 Get my entire suite of courses in the Courses Tier = $49/moGet courses + all community features in the Community Tier = $99/moGet everything + direct coaching with me in the Coaching Tier = $199/moJoin today (in the tier that works for you) at: webdesignerpro.com*** upgrade & downgrade available ***

It's Week 3 of the Systems to Scale Framework™ Podcast Series. As we move through the different levels of this roadmap, we're divining into ALL the systems and micro systems that you need to create within your financial services business. It's hard to believe we're halfway through!In Week 3…it's all about creating processes for ATTRACTING your ideal client avatar and making it EASY for them to choose to do business with you.This week we'll talk about: Productizing your offerings (How to package and price your services)Building out your “How Story” (Free Download!)Updating your brand story across all marketing channelsCreating social media starts based off your brand pillars and how storyGetting started in video!!!!Don't forget to download the Systems to Scale Framework™ HERE! You don't even need to enter your email. It's just yours. From me. Because I want you to have the step-by-step to building a business and a life that you love!-----------------------LINKS FROM THIS EPISODE:Sign Up for the Systems to Scale Group Coaching & Mastermind Here!Episode #052: Are You Confusing Your Clients? Focusing Your Planning Options to Reduce IndecisionEpisode #062 (and Download!): Systematizing Your Planning Process & "How Story" on Get Advisor Fit w/ Olivia LuperJoin the Group Coaching & Mastermind HERE! Download the Family Tree Template HereEnroll in The Perfect RIA Masterclass HereConnect with Libby on LinkedIn Here!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

If you're spending hours on bespoke or hourly-rate services and are looking for ways to streamline them, then this episode is for you. In this episode, you will learn how to productize your services strategically and sell them to your dream clients on repeat while saving time on proposals and negotiations. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized services. Eisha shares her wealth of knowledge around her latest book, 'Commercialize', which hits the shelves this week. She is also the author of 'Productize' and 'Fearless'. During our discussion, we dive deep into the critical questions facing B2B companies today, including: Why is productizing services crucial for B2B companies today? Eisha explains why service productization is a game-changer for B2B organizations looking to scale efficiently and compete in today's market. Building a go-to-market strategy for productized services Learn the essential steps B2B companies must take to successfully launch and position their productized services for maximum growth and impact. Common challenges and solutions for productizing services We explore the biggest obstacles B2B companies face during the productization process and actionable strategies to overcome them. From shifting internal mindsets to aligning sales and marketing teams, Eisha provides valuable advice for long-term success. Whether you're an executive looking to scale your service offerings or a marketer interested in developing a more structured approach to productized services, this episode is packed with valuable insights. About Eisha Armstrong Eisha Armstrong is a thought leader in productization, commercialization, and business innovation. As Co-Founder of Vecteris, she helps organizations transform their service offerings into scalable products, driving revenue growth and competitive advantage.

What distinguishes thriving businesses in today's fast-paced world?  Tune in as host Deb Boulanger talks with Natalie Levy, a passionate supporter of women entrepreneurs and advocates for investing in diverse founders. Natalie reveals her strategies for empowering female-led startups and highlights the significance of inclusive investment strategies and cultural awareness in the business arena. She discusses key factors for evaluating startup potential while emphasizing the value of balancing entrepreneurship and well-being. Through sharing her own journey and the trials of scaling a service business, this conversation promises to reshape your understanding of success.      [00:01- 13:23]   Equity, Accessibility, and Mindset Shift   Challenging traditional "herd mentality" of attracting only high-net-worth accredited investors. Rejecting the notion of simply allocating capital to deals without active involvement. Emphasizing a learning journey and transformative mindset shift for members. Pioneering a new model that prioritizes strategic and smart investment practices.     [13:24 -18:26] Women's Empowerment in Early-Stage Investing: Strategies for Success  Investing in the "seed plus" round allows for a more meaningful impact with smaller check sizes. Evaluating the quality of deal sourcing and the ability to find good opportunities at an early stage. Higher risk but potentially higher returns when investing early in a company's lifecycle. Flexibility to invest across sectors and stages without being bound by specific mandates.      [18:27 - 22:08]  Scaling Service Businesses with AI: Challenges and Opportunities     Services businesses often face challenges in attracting strategic acquirers due to lower margins. Productizing services by integrating AI can enhance scalability and create a path for venture-level growth. Successful service businesses may incorporate a services component to generate revenue and gain market insights. Transitioning from services to productized offerings can improve profitability and attract investors seeking scalable ventures.   [22:09 - 37:00]  Mindful Entrepreneurship: Balancing Success and Well-being   Prioritizing self-care practices like mindfulness, yoga, movement, and proper nutrition to maintain overall well-being. Finding time for personal growth and self-investment amidst the demands of entrepreneurship. Embracing a mindful approach to handle challenges and setbacks, such as physical injuries, with resilience and positivity. Encouraging others to prioritize self-care and personal well-being by leading by example   Connect with Natalie Levy Website: ShesIndependent.com                                                                                                                                         LinkedIn: @‌shesindependent YouTube: She's Independent - YouTube Instagram: @shesindependent   Go to https://lifeaftercorporatepodcast.com/ for all episodes 168.  The Chris Voss Method for Closing the Deal 144  Overgiving: The Secret Saboteur of Entrepreneurial Success 131 From Self-Sabotage to Success: Practical Strategies to Thrive Tweetable Quotes: "We're not just trying to build and grow this cash flow machine and just kind of run this brewery out back. But is this a business where we can see it scaling to a million dollars  or  a few million dollars?".... Natalie Levy on Entrepreneurial Vision "It kinda kills me to not fund those types of businesses, but at the same time, we're marrying, you know, deeply driven mission."".... Natalie Levy on The Difficult Reality of Funding Decisions   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com . 

Zach Stevens, co-founder of Conversion Factory, came back on Ditching Hourly to give an update about how things are going with his “all-you-can-eat” subscription-based service business after two years in business.Zach's LinksConversion FactoryZach's LinkedInZach's TwitterOther LinksMicroConfTiny SeedFreePikVisual ElectricSomewhere ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this captivating episode, Ray Green, a former executive turned nomad entrepreneur, teams up with Steve Sims, the man Forbes calls the "Wizard of Oz." Together, they dive deep into the art of personal branding, sharing lessons on entrepreneurship, networking, and working with the world's wealthiest individuals. From orchestrating once-in-a-lifetime experiences like exploring the Titanic wreckage to sharing the stage with iconic bands like Guns N' Roses, Steve offers jaw-dropping stories and insights. Tune in to learn actionable strategies for building your own personal brand, gaining authority, and unlocking unstoppable success. Whether you're an entrepreneur, executive, or simply looking to level up your personal brand, this episode delivers no-nonsense advice and unique insights.

Author of Ditch The Billable Hour!, Shaun Jardine, joined me on Ditching Hourly to explain how he transitioned his 240-person law firm off the billable hour.  Shaun's LinksShaun's BookShaun's WebsiteShaun's LinkedInShaun's TwitterThe book Shaun mentioned: Our Iceberg Is Melting by John Kotter ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

This week, Ryan Connell sits down with Alex Martin, the CEO and co-founder of Clearspeed, to discuss how they are using AI-enabled voice analytics to revolutionize risk assessment in defense. Alex shares his personal journey from the Marine Corps to tech entrepreneur and how he's aiming to solve the age-old problem of vetting individuals efficiently and at scale. He elaborates on the challenges of building a technology company in the defense and enterprise sectors, emphasizing the importance of trust, speed, and the human element in AI applications. Tune in for an inspiring conversation on startup success and the future of risk assessment. TIMESTAMPS: (1:09) Meet Alex Martin (2:22) Why Clearspeed was born out of tragedy (5:44) How to scale risk assessment (9:57) Productizing a defense engine for enterprise (12:28) How to find pockets of people with imagination (15:27) Is this an invasion of privacy? (19:02) How to balance speed and security (21:47) Advice for aspiring entrepreneurs (25:42) How to build a passionate team (30:50) Creating a purpose-driven culture (37:37) Why imagination is critical in VC LINKS: Follow Ryan: https://www.linkedin.com/in/ryan-connell-8413a03a/ Follow Alex: https://www.linkedin.com/in/alexandersmartin/ Clearspeed: https://www.clearspeed.com/ CDAO: https://www.ai.mil/ Tradewinds: https://www.tradewindai.com/

The author of No Bullsh*t Strategy and founder of Basic Arts, Alex M H Smith, joined me on Ditching Hourly to discuss what business strategy is, why it matters, and how to get started.Chapters00:00 Introduction and Background03:00 Defining Strategy and the Importance of Unique Value07:53 Trade-Offs: Creating Space for Unique Value13:36 Strategy vs. Being Better than the Competition19:26 Applying Strategy at Different Levels33:32 Creating Unique Value: Double Down on Your Strengths36:22 The Role of Strategy in Motivating Action49:22 Using LinkedIn as a Marketing Tool for Service-Based Businesses56:18 Sharing Your Unique Point of View through Writing and Speaking01:00:26 The Importance of Marketing and Innovation in BusinessAlex's Links:Alex on LinkedInBasic Arts WebsiteNo Bullsh*t Strategy BookAI-Generated Notes: In this conversation, Jonathan and Alex discuss the concept of strategy and how it applies to businesses. They explore the importance of delivering unique value and finding a white space in the market. Alex emphasizes that strategy is not about being better than the competition but about offering something different and making trade-offs. They also touch on the relationship between strategy and positioning and how strategy can be applied at different levels, from businesses to individual employees. In this conversation, Jonathan and Alex discuss the importance of creating unique value in business. They explore how companies like Southwest Airlines and Domino's Pizza have successfully differentiated themselves by removing certain aspects of their industry and focusing on their strengths. They emphasize the need to identify what sets you apart and double down on those strengths. They also discuss the role of strategy, marketing, and innovation in creating unique value. Alex shares his insights on strategy and how it is half about deciding what to do and half about motivating people to do it. They also touch on the importance of LinkedIn as a marketing tool for solopreneurs and service-based businesses.TakeawaysStrategy is about delivering unique value and finding a white space in the market.Being better than the competition is not a strategy; it's important to offer something different.Trade-offs are necessary to create space for unique value.Strategy can be applied at different levels, from businesses to individual employees. To create unique value, identify what sets you apart and double down on your strengths.Strategy is half about deciding what to do and half about motivating people to do it.Sound Bites"Strategy is the unique value that your business puts out there into the world.""Better equals the same. Better simply means we do the same as everyone else, but a little bit more.""Strategy is when you draw a circle around everything and you have a set blueprint that tells you what to do with the product, what to do with the distribution, what to do with the marketing.""They pulled away every single thing that is necessary to serve business customers adequately, which no one would ever do because business customers are the most lucrative type of customer.""Look around at your competitors and pick the things that you're not that good at anyway and just stop doing them. Double down on the things that are already your superpower.""Strategy is half about deciding what you're going to do and half about motivating people to do it." ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Send me a text message and get your questions answered on the podcast! I'd love to hear from you! What if you could serve more clients, increase your revenue, and reclaim your time while delivering the same high-quality consulting services? In this Black Girls Consulting Podcast episode, we are unlocking the secrets to productizing your consulting expertise into scalable, effective products. We're diving into the nuts and bolts of transforming your one-on-one services into repeatable frameworks that work even when you're not actively involved. By focusing on proven outcomes from past clients, you'll learn how to standardize your offerings, ensuring consistent success without the need to start from scratch each time. So grab a cozy drink and get ready to revolutionize your consulting business and your life.**************Learn how to grow and scale your consulting business with a productized offer! Register for my FREE email course, Achieving Your First Happy $100K: A Purpose-Driven, Scalable Consulting Model for Women Entrepreneurshttps://excelatconsulting.myflodesk.com/happyJust starting out and looking to build from the ground up? Join the waitlist for The Consulting Code!https://excelatconsulting.myflodesk.com/waitlistStay up to date and receive insight to support your journey delivered directly to your inbox. Join the email list!For more information on how to start, grow, or scale your consulting business, visit  https://excelatconsulting.comLet's Connect! I'd love to continue this conversation with you. Don't hesitate to reach out to me...Instagram:  https://www.instagram.com/drangelinadavis/LinkedIn: https://www.linkedin.com/in/drangelinadavis/

Buy Age of Angra: https://monumenthobbies.com/pages/age-of-angra James sits down with his good friend Ben to talk about how he designed, developed, tested, and fully productized his new board game Age of Angra. We go deep into what the process is like, how it compares to video game development, and of course all about Age of Angra! Ben: https://benruiz.net/ DINOGOD: https://dinogod.com/ How to Play Age of Angra: https://www.youtube.com/watch?v=2QGC6QvSebg&pp=ygUMYWdlIG9mIGFuZ3Jh Age of Angra Live Play: https://www.youtube.com/watch?v=PiIbpHX9sxA&pp=ygUMYWdlIG9mIGFuZ3Jh Follow Us Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Merge Conflict: Twitter, Facebook, Website, Chat on Discord Music : Amethyst Seer - Citrine by Adventureface ⭐⭐ Review Us (https://itunes.apple.com/us/podcast/merge-conflict/id1133064277?mt=2&ls=1) ⭐⭐ Machine transcription available on http://mergeconflict.fm

Out of approximately 5,000 lending institutions nationwide, Srikanth Geedipalli and the team at Experian have developed relationships with 3,000 of them, and the list continues to grow. As Senior Vice President of AI Product Management and Commercialization, Srikanth is spearheading the productization and democratization of data. In this episode, Srikanth explains how he promotes innovation at Experian, accounting for its size, role as a trusted brand, and regulated and compliance-oriented processes. He shares his career journey in three parts—banker, strategy executor, and AI and analytics executive—and how the positionalities create a full picture of the issues he's trying to solve. Srikanth shares how Experian has embraced its rich data history in building analytic and AI ecosystems that have made these resources more affordable to clients beyond the big banks.As a leader, Srikanth endorses the “crawl, walk, run” method on the boldest visions. He shares how to balance focusing on niche solutions and a wider vision. Srikanth discusses how he encourages his team to move as quickly as possible and how rapid innovation can continue to push boundaries and work symbiotically with approval chains and compliance.In discussing artificial intelligence, Srikanth shares how he sees the future of AI, specifically gen AI, its rapidly approaching role in all products, an anticipated boom of gen AI agents, and how to embrace the transformative technology in your life and for the next generation.(03:30) – Journey to Experian(05:45) – Productizing and democratizing data(09:26) – Innovation in a large organization(12:58) – Engendering trust and confidence(15:57) – Having a big vision(17:13) – Client profile(19:44) – Inspiration (21:19) – Acting like a small business(24:33) – Team incentives(28:28) – Where is gen AI heading? (31:30) – Gen AI agents(33:32) – What should you do?Srikanth Geedipalli is the Senior Vice President of AI Product Management and Commercialization at Experian. Previously, he served as Head of US Strategy at BMO Financial Group, a strategy consultant for McKinsey & Company, and an analytics leader at Capital One. Srikanth earned an MS in Biomedical Engineering from Cornell University and an MBA from the University of Chicago Booth School of Business.If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.Podcast episode production by Dante32.

LinkedIn Ghostwriter Pranav Kale joined me on Ditching Hourly to do a reverse interview about what I've learned during my recent experiment of posting daily on LinkedIn. Pranav's Links: Website: https://www.pranavkale.com/LinkedIn: https://www.linkedin.com/in/pranavkale120/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Why can long tenures in industries stifle innovation? How did John and his wife end up in Mountain View, California? What were some of the memorable dates that John took his wife on? Why was it beneficial to write business plans on any idea that John researched? What prompted the research and launching of Sara Schools Music Program? Why was the concept of leasehold improvements so frustrating to John? What lessons and struggles came with running a service business? What divine inspiration did John receive while processing his frustrations with the commercial leasing process? What types of research was John doing to form the education foundation necessary to build the wall system he was told to create? How did the initial funds become available to start prototyping the wall system? Why is it important to bring low or no-skill workers into construction? What is meant by the category 'Productization of Construction'? How can construction benefit by focusing on circularity and sustainability? How is Låda Cube integrating with design solutions like Revit to introduce wall standardization into digital wall plans? What are the three (3) R's that Låda Cube allows for? How did a dream about Tesla become so significant for John's Låds Cube journey?John Fay - Founder & CEO of Låda Cube joins Proptech Espresso to answer these questions and discusses how his curiosity about his entrepreneurial bug led him to explore alongside his wife many potential business ideas before being told to pursue the opportunity that would become Låda Cube.

Matt Kerbis, also known as the Subscription Attorney, joined me on Ditching Hourly to share his novel approach to ditching hourly billing in the legal space with a subscription model.Matt's bio from his website: ”My name is Mathew Kerbis, I'm The Subscription Attorney, and I believe subscriptions can help bridge the access to justice gap and incentivize attorneys to modernize and scale their practice like never before.”Matt's links:Website: https://www.lawsubscribed.com/aboutLinkedIn: https://www.linkedin.com/in/kerbisverse/Substack: https://substack.com/@lawsubscribedThe Law For Kids Podcast:https://www.lawforkidspodcast.com/AI-Generated Info:SummaryIn this conversation, Jonathan Stark interviews Matt Kerbis, also known as the Subscription Attorney, about his novel approach to ditching hourly billing in the legal space with a subscription model. Matt explains how he offers affordable and accessible legal services through different subscription tiers based on the client's needs. He discusses the pricing structure, the scope of services provided, and the use of automation tools to streamline his practice. Matt also addresses the challenges and benefits of implementing a subscription model in the legal industry. Mathew Kerbis discusses his unique subscription-based law firm model and the client experience. He explains that while his model is one of a kind, there are other attorneys using the subscription model in different ways. Mathew highlights the importance of educating clients about the subscription model and the client portal. He also discusses the challenges of marketing a new business model and the slow process of building traction. Mathew emphasizes the value of problem avoidance and the benefits of being a generalist in the legal space. He advises those interested in experimenting with subscription models to start narrow and go broad.TakeawaysMatt Kerbis offers affordable and accessible legal services through a subscription model.The pricing structure includes different tiers based on the client's needs, with options for individuals, freelancers, and business owners.Matt uses automation tools and no-code solutions to streamline his practice and deliver services efficiently.Churn is a key consideration in the subscription model, and Matt focuses on delighting his clients to reduce churn and increase client satisfaction.While a pure subscription model may not work for all legal services, a hybrid approach combining subscriptions and alternative fee-based pricing can be effective. Mathew Kerbis has a unique subscription-based law firm model that is one of a kind.Educating clients about the subscription model and the client portal is crucial for their understanding and comfort.Marketing a new business model can be challenging, especially in the legal space.Building traction and gaining clients takes time and persistence.Problem avoidance is a valuable selling point, and being a generalist can be advantageous in the legal industry.For those interested in experimenting with subscription models, starting narrow and going broad is a recommended approach.Sound Bites"I'm the subscription attorney because I was sick and tired of billing time as an attorney."—MK"My whole goal was accessibility while also still trying to be profitable."—MK"People don't like talking to their lawyer. They have better things to do in their life."—MK"There are probably hundreds of attorneys using the subscription model in some way."—MK"I make it really easy to schedule a ‘no legal advice', 15-minute introductory call with me."—MK ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

אייר זילברמן, יזם ואיש מוצר עם המון תובנות מעולם הקוד הפתוח 🌐, מתארח בפודקאסט. הפרק הוקלט בספטמבר, וזה מרגיש כמו מסע בזמן לאיזה עולם אחר שהיה אז. איזה כיף למי שהולך להאזין עכשיו לאייר!

Highlights from this week's conversation include:Cameron's Background and Journey in Data (1:49)Running a Bakery (3:03)Applying Analytics to Bakery Operations (7:07)Reevaluating Business Operations (18:08)Optimizing for Profitability (19:09)Working at Newell Rubbermaid (20:11)Value Engineering Projects (22:11)Starting a Center of Excellence (24:53)Productizing the Approach (29:48)Tech Stack for Data Analysis (31:40)Data Cleaning and Classification (35:16)Market Build and Pricing Accuracy (37:13)The AI Tool as a Pointy Stick (38:20)Sourcing and Sales as Two Sides of the Coin (41:04)Challenges with Parsing Data (44:06)Personal Journey and Company Success (46:44)Final thoughts and takeaways (47:45)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Ben Zettler, owner and founder of Zettler Digital, joined me on Ditching Hourly to discuss pricing tactics for agencies.Ben's Links:Zettler DigitalBen's LinkedInAI-Generated Stuff:SUMMARYBen Zettler, owner and founder of Zettler Digital, joins Jonathan Stark to discuss value pricing for agencies. Ben shares his background in sports and how he transitioned into building his agency. They discuss the initial conversations with potential clients, the importance of understanding their needs and goals, and how to convert those conversations into proposals. Ben also talks about the value of offering free work, conducting audits, and providing strategy sessions to build trust with clients. They explore the use of data to quantify the potential impact of their services and the challenges of pricing for smaller businesses. Ben Zettler discusses the ideal clients for his agency and the different options he offers them. He emphasizes the importance of working with decision-makers and the challenges of communicating value in proposals. Ben also talks about the shift in his business from project-oriented work to retained services. He shares his experience with client churn and the need to constantly find new opportunities. Ben provides insights into pricing and the difficulties of structuring fees for ongoing services. He concludes by highlighting the value of LinkedIn for marketing and networking.TAKEAWAYSUnderstanding the client's needs and goals is crucial in creating a proposal for value pricing.Offering free work, such as audits and strategy sessions, can help build trust with potential clients.Quantifying the potential impact of services using data can help justify pricing.Smaller businesses may be more hesitant to share revenue information, but it is important to understand the potential impact of services.The market has shifted towards longer decision timelines and more evaluation of service providers. Working with decision-makers is ideal in most situations, regardless of the size of the business.Communicating value in proposals can be challenging, especially when clients compare prices to other services.Shifting from project-oriented work to retained services can provide stability and consistent revenue.Client churn is inevitable, so it's important to constantly find new opportunities and maintain a marketing engine.Pricing ongoing services can be difficult, and it's important to consider the value provided and the client's budget.LinkedIn is a valuable platform for marketing and networking in the services industry.CHAPTERS00:00 Introduction and Background08:14 Offering Free Work to Build Trust17:17 Converting Conversations into Proposals23:03 Quantifying the Potential Impact of Services27:26 Challenges of Pricing for Smaller Businesses31:07 The Shifting Market for Service Providers35:44 Shifting to Retained Services41:15 Dealing with Client Churn46:19 Pricing Ongoing Services53:11 Leveraging LinkedIn ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Nathan welcomes back Sander Schulhoff, creator of LearnPrompting.org, to discuss the recently released Prompt Report. In this episode of The Cognitive Revolution, we explore the current state of prompting techniques for large language models, covering best practices, challenges, and emerging trends in AI. Join us for an in-depth conversation on the future of prompt engineering and its implications for AI development. Apply to join over 400 founders and execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj RECOMMENDED PODCAST: Byrne Hobart, the writer of The Diff, is revered in Silicon Valley. You can get an hour with him each week. See for yourself how his thinking can upgrade yours. Spotify: https://open.spotify.com/show/6rANlV54GCARLgMOtpkzKt Apple: https://podcasts.apple.com/us/podcast/the-riff-with-byrne-hobart-and-erik-torenberg/id1716646486 SPONSORS: Oracle Cloud Infrastructure (OCI) is a single platform for your infrastructure, database, application development, and AI needs. OCI has four to eight times the bandwidth of other clouds; offers one consistent price, and nobody does data better than Oracle. If you want to do more and spend less, take a free test drive of OCI at https://oracle.com/cognitive The Brave search API can be used to assemble a data set to train your AI models and help with retrieval augmentation at the time of inference. All while remaining affordable with developer first pricing, integrating the Brave search API into your workflow translates to more ethical data sourcing and more human representative data sets. Try the Brave search API for free for up to 2000 queries per month at https://bit.ly/BraveTCR Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off https://www.omneky.com/ Head to Squad to access global engineering without the headache and at a fraction of the cost: head to https://choosesquad.com/ and mention “Turpentine” to skip the waitlist. CHAPTERS: (00:00:00) About the Show (00:02:35) Sander Schulhoff, Learn Prompting (00:05:22) Hack-a-Prompt updates (00:12:39) The team behind the report (00:18:40) Sponsors: Oracle | Brave (00:20:48) The tech side of things (Part 2) (00:22:24) The taxonomy (00:25:06) Diamonds in the rough (00:28:32) Few-shot prompting design decisions (00:34:01) Sponsors: Omneky | Squad (00:35:48) Example vs. Exemplar (00:38:24) Exemplar Format (00:42:04) Elaborate Instructions (00:44:22) Variation in Performance (00:46:46) Prompt Robustness (00:50:54) RLHF vs. Base Models (00:52:42) How to improve your prompts (00:55:22) Ensembling (00:58:41) Bootstrapping into fine-tuning (01:02:04) Multimodal (01:07:41) Agents (01:09:47) Automated prompt engineering (01:12:35) Productizing learn prompting (01:14:28) Lessons from leading a team (01:16:00) Outro

Strategic lawyer and IP expert Erin Austin joined me on Ditching Hourly to talk about the intersection of plagiarism, copyright infringement, and generative AI.  Erin's BioA graduate of Harvard Law School, Erin Austin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies, including Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies, and M3 USA Corp, to help female founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit.Erin's Linkshttps://www.thinkbeyondip.com/https://www.linkedin.com/in/erinaustin/AI-Generated StuffSummaryIn this conversation, Jonathan Stark and Erin Austin discuss the legal and ethical issues surrounding AI. They explore the difference between plagiarism and copyright infringement, the ethical obligations of giving credit, and the copyright protection of AI-generated content. They also touch on the parallel between AI and ghostwriters, the copyright situation with reference materials like encyclopedias, and the challenge of tracing ideas back to their original source. The conversation explores the impact of digital technology on copyright and intellectual property. They discuss the ease of copying and plagiarism in the digital age, the potential for copyright infringement with AI-generated content, and the importance of copyright registration. They also touch on the challenges of compensating creators in the age of AI and the potential for job disruption. Overall, they express optimism about the benefits of AI while acknowledging the need for responsible use.TakeawaysPlagiarism is the ethical breach of stealing someone else's ideas, while copyright infringement is the legal issue of using someone's protected work without permission.AI-generated content is not eligible for copyright protection because it is not created by a human, but there are gradations of AI involvement that can still receive protection.There is little ethical breach in not crediting AI for its output, as AI is not the creator of ideas, and the output is often not considered thought leadership.When using AI-generated content, it is important to ensure that it does not infringe on someone else's copyright and to add a layer of creativity if you want to be eligible for copyright protection.The copyright situation with AI is complex and depends on factors such as the level of AI involvement, the nature of the work, and the agreements in place.Tracing ideas back to their original source can be challenging, and the expression of ideas is what is protected by copyright law, not the ideas themselves. The digital nature of content makes it easier to copy and plagiarize, leading to copyright infringement.Copyright registration is important to protect intellectual property rights and provide evidence of ownership.AI-generated content raises questions about compensating creators and the need for new licensing models.Job disruption is a concern with the rise of AI, but a slow transition may allow for adaptation and new opportunities.Responsible use of AI is crucial to avoid ethical and legal issues.Sound Bites"We do not have ethical obligations to AI. It is not the creator of any ideas.""Are we getting something that would be considered thought leadership? And my experience is that we aren't.""AI-generated content is not eligible for copyright protection because US copyright law requires that the original content be created by a human.""I assume there's some sort of AI, something that can change it for them.""You can kind of be copyrighted out of your own stuff.""When there are billions of data points out there, how are you going to compensate all the people who may have rights in the data sets?"Chapters00:00 Introduction and Background05:01 Ethical Obligations of Giving Credit to AI09:46 Copyright Protection of AI-Generated Content20:50 Copyright Situation with Reference Materials27:50 Challenge of Tracing Ideas Back to Their Source30:50 Introduction and Digital Nature of Content36:10 Copyright Infringement and Remixing in Music39:26 Compensating Creators and Copyright Ownership41:12 Ownership of User-Generated Content on Platforms44:41 AI's Collection of Data and Privacy Concerns48:23 Optimism about AI and Responsible Use51:10 Job Disruption and Transition with AI53:45 Conclusion and Where to Find More Information ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Co-founder and Head of Design at Under, Eden Vidal, joined me on Ditching Hourly to talk about productizing design sprints, optimizing your business to suit your personality, and convincing contractors to ditch hourly billing. Eden's Links:https://edenvidal.com/https://weareunder.design/https://www.linkedin.com/in/edenvidal/AI Summary:Eden Vidal, a designer and developer, shares his success with value-based concepts for his design studio. He specializes in brand sprints, a niche methodology for running branding processes for young technology companies. The brand sprint focuses on creating a brand story and developing a visual language, primarily for the homepage of a website. Eden emphasizes the importance of speed and delivering quick and fancy results for startups. The ideal clients for brand sprints are funded startups that already have some branding but feel a mismatch and a need for a quick and premium solution. Eden discusses his approach to managing his time between brand sprints and his own creative projects. He explains that while his wife focuses on optimizing brand sprints, he wants to pursue more and work on his own entrepreneurial ventures. They also discuss the challenges of transitioning from hourly contracts to fixed-price projects and the importance of clear communication and expectations. Eden shares his experience of hiring contractors and the benefits of focusing on delivering results rather than selling time. They also explore the idea of creating a platform that simplifies the process of defining project requirements and finding the right freelancers.Chapters00:00 Introduction and Background06:22 The 10-Day Brand Sprint Process08:38 Ideal Clients for Brand Sprints29:16 Balancing Brand Sprints and Personal Creative Projects37:36 Transitioning from Hourly Contracts to Fixed-Price Projects42:18 The Benefits of Delivering Results Instead of Selling Time53:01 Simplifying the Freelancer Hiring Process with a Platform ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Sam Browne, lifestyle entrepreneur and LinkedIn expert with more than 100k followers joined me on Ditching Hourly to share his insights on growing your audience on LinkedIn.Sam's Links:LinkedIn: https://www.linkedin.com/in/sam-browne/Gumroad: https://sambrowne.gumroad.com/TakeawaysKnow what you want to be known for on LinkedIn and focus on educational content to build authority.Map out a series of questions to answer in your content and use case studies and testimonials to showcase the value of your work.Engage with comments on your own posts and on other people's posts to build relationships and expand your network.Frequency of posting is flexible, but consistency is key. Replying to comments on LinkedIn posts is important, especially for thoughtful and insightful comments.Engaging with other creators' posts can help expand your reach and build relationships.Using carousels and images in posts can increase visibility and engagement.Avoid including links in posts to maximize reach, but consider using them in comments to drive traffic and build relationships.Engaging with comments can lead to valuable insights and growth opportunities.Sound Bites“Pick the thing that is going to be the most effective for you to monetize.”“Case studies are a great way to show the value of working with you.”“Post with whatever frequency is comfortable for you, ideally no less than once a week.”“I always try and repay people who take the time to comment on my posts.”“You don't need that many people who are showing up and enjoying your posts every time you post to create real momentum on LinkedIn.”“A post can take on a new life like six hours later, eight, eight, 10 hours later.”Chapters00:00 Introduction and Background07:29 Setting Up Your Profile for Success24:00 Showcasing the Value of Your Work28:13 Engaging with Comments and Frequency of Posting30:34 Engaging with Other Creators' Posts for Reach and Relationships36:28 Using Carousels and Images to Increase Visibility45:29 Maximizing Reach by Avoiding Links in Posts48:34 Driving Engagement and Building Relationships through Comments ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Today, I'm joined by Jacob Peters, co-founder and CEO of Superpower. After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans. In this episode, we talk about the company's all-in-one membership. We also cover: • Productizing healthcare  • Democratizing concierge medicine • Building a consumer longevity brand Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Superpower's Website: https://superpower.com/ Superpower's Twitter: https://x.com/superpower Reach out to Jacob: https://x.com/J__Cub -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:22) Jacob's background and experience with the healthcare industry (07:11) Systemic failures in healthcare (15:08) Productized healthcare and democratizing concierge medicine (20:39) Vision for Superpower (23:30) Current state of healthcare and gaps (28:46) Onboarding process and personalized protocols (33:06) Building a community and cultural revolution in healthcare (36:44) Future roadmap (38:03) Conclusion  

Many people start freelancing businesses, such as coaching and consulting, appreciating the personalized nature of the work. However, freelancing often leads to burnout, and its earning potential can be limited. Productizing your service streamlines your business model, making the value you offer easy for potential prospects to understand. Moreover, it helps you create the freedom you want in your business. Join Dr. Terri Levine in this episode as she breaks down the concept of productized services. Discover the benefits of productizing your service, from enhanced scalability and efficiency to creating the time freedom you desire in your business. Additionally, she offers actionable insights and strategies for productizing your service and gives an example to guide you through the process.   Watch the full episode on Youtube: https://youtu.be/ZGUdI9Ay0iQ   Key Highlights From The Episode: [00:33] Episode introduction [01:10] What is a productized service? [01:26] The benefits of productizing your service [03:38] How to productize your service [04:32] Example of how to productize a service [09:30] Get Dr. Terri Levine's help in productizing your service: terri@heartrepreneur.com   Golden Nuggets: • A productized service is a prepackaged service that is provided at a predetermined cost and has a predetermined scope. [01:10] • Productizing your service makes it more predictable and effective for you and your clients by helping you scale and streamline it. [01:26] • When you don't have a fixed business plan, your customers control you. [02:18] • To maximize your business, you need to automate and delegate [04:12] • Once you identify your service's niche, it's critical to adhere to it. [05:06] • If you want to create a productized service, you first need to identify which parts of your company processes are repetitive and then package those parts into a more scalable offer. [08:04]   Let me help you grow your coaching business:  Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017   Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.   Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

This episode of Recruiting Trailblazers with Marcus Edwardes features a deep dive into the evolving world of recruitment with guest Will McGee. Will McGhee has over a decade of top performing agency recruiting experience under his belt. Averaging over 500k yearly billing and now the Founder of Recruiting With Dynamite he is on a mission to help recruiters everywhere get better every day.Will shares his insights on how the recruitment landscape is changing and what recruiters need to adapt to stay effective. This thought-provoking conversation covers a range of topics from the impact of technology to the power of relationship building in recruiting.- How to initiate the first conversation with potential clients: Marcus inquires about strategies for engaging new clients in meaningful dialogue, emphasizing the challenges recruiters face in today's market. Will suggests focusing on content creation, social proof, and addressing specific pain points to make initial outreach more impactful. - The role of AI and technology in recruitment: Discussion around the implications of technological advancements on the recruitment process, with a particular focus on how automation and AI are reshaping the demand for recruiters. - Importance of a strategic approach: Both highlight the necessity for recruiters to adopt a more consultative and strategic role in addressing hiring needs, moving beyond traditional transactional methods to offer tailored solutions. - Creating value through productization: Will  talks about transforming recruitment services into productized offerings, enabling recruiters to solve specific client problems in a scalable way, and showcasing examples from his own experience. - Candidate experience and relationship management: Insights on the significance of building deep, trusting relationships with candidates and clients alike, focusing on understanding their needs and being genuinely invested in their success.Three Key Takeaways:1. Adaptability is Key: In the face of technological advancements, recruiters must evolve from being purely transactional to adopting a consultative approach that addresses the specific needs and pain points of their clients. 2. Productization as a Differentiator: The concept of productizing recruitment services offers a unique value proposition to clients by systematically solving recruitment challenges through scalable, replicable solutions. 3. The Power of Relationships: Despite the rise of automation and AI, the human element remains central to recruitment success. Building genuine relationships and being strategically involved in both candidate and client journeys is crucial.

Nathan Firth, founder and CEO of New Rocket, founder of LaunchPad San Diego, and current CCO of ShareLogic shares his journey as an entrepreneur and the success of his tech-enabled service company with venture capitalist David Paul. He emphasizes the importance of finding a niche market and specializing in one thing to become the best at it. Firth discusses the benefits of being a tech-enabled service company and how they productize their services to increase efficiency and deliver more value to customers. He also talks about the challenges of scaling a company and the lessons he learned along the way. Firth is now exploring new opportunities and investing in startups. You can watch/listen to the podcast on YouTube, Spotify, and Apple.TakeawaysFinding a niche market and specializing in one thing can lead to success as an entrepreneur.Productizing services can increase efficiency and deliver more value to customers.Scaling a company comes with challenges and requires careful allocation of resources.Exploring new opportunities and investing in startups can lead to new ventures and growth.Sound Bites"Find a niche market, specialize, and be the absolute best at doing that one thing.""Productizing our services made us more efficient and allowed us to deliver more value to customers.""Finding the right balance in company size can maintain agility and a startup culture."Chapters06:10 The New Rocket Story08:03 Niche Market and Productization14:01 Lessons in Scaling a Company

Residential architect Jason Comer joined me on Ditching Hourly to brainstorm how he might migrate from commodity labor to productized leverage with his expertise in home design. Even if you're not an architect, I think you'll find the discussion useful. Jason's Website:https://www.jasoncomerarchitect.com/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

"What most people are trying to talk about when they talk about scale, but that's really leverage."– Greg Hickman, Founder of AltAgency Leverage is everything when it comes to growing a successful agency or service offering. And that's exactly what today's guest helps develop for his clients: Leverage to grow and develop their business to the level and direction they want to go. This week, welcome Greg Hickman on the show. He is an industry veteran and Founder of AltAgency, a consultancy that helps agencies, service providers, and freelancers drive growth without sacrificing their nights and weekends by packaging their expertise, installing systems for growth, and leveraging automation to save time. Greg is all about setting up systems, defining your core customer base, and productizing your offering to enable repeatable growth. What's more, he's throwing in a hot take or two on services (But you'll have to listen in to learn more!). In this episode, Greg sits down with Corey to share his philosophy to helping agency owners, breaking down the common pitfalls and challenges riddling business owners and independent consultants alike. Here's what we cover: - The evolution of Greg's company, his founder journey, and how the offering has shifted over time. - The concept of affinity in verticalized businesses and why specialization wins. - Greg's take on customized offering versus productized services. - Scaling through monetizing expertise, not just headcount. Here are some actionable key takeaways for agency founders: - Scaling isn't about arriving at a destination, it's about having a continuum where you have room for growth. - You need to have affinity with the vertical you're serving; empathy builds success. - Starting out, try different things to find your sweet spot, but then narrow it down. - Productizing services creates efficiencies, and efficiencies grow businesses. The resources mentioned in this episode are: - Connect with Greg on Linkedin Here - Learn more about AltAgency Here

My guest today is Madhavan Ramanujam. Madhavan quite literally wrote the book on how to price products. It's called “Monetizing Innovations” and his concepts have been used by companies across the world like Porsche, Uber, LinkedIn, and SuperHuman. Our conversation is a masterclass on pricing. We discuss common mistakes when pricing products, why you need to focus on benefits rather than features, and how to pick the right monetization model. Please enjoy my conversation with Madhavan Ramanujam. Listen to Founders podcast. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Tegus. Tegus is the modern research platform for leading investors, and provider of Canalyst. Tired of calculating fully diluted shares outstanding? Access every publicly-reported data point and industry-specific KPI through their database of over 4,000 drivable global models hand-built by a team of sector-focused analysts, 35+ industry comp sheets, and Excel add-ins that let you use their industry-leading data in your own spreadsheets. Tegus' models automatically update each quarter, including hard-to-calculate KPIs like stock-based compensation and organic growth rates, empowering investors to bypass the friction of sourcing, building, and updating models. Make efficiency your competitive advantage and take back your time today. As a listener, you can trial Canalyst by Tegus for free by visiting tegus.co/patrick. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.  Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes [00:00:00] Welcome to Invest Like the Best [00:02:48] First question - How he arrived at a radically different way of building products [00:05:07] An example of coming up with a price before the product [00:08:35] Distinctions between a willingness to pay and positive feedback  [00:10:29] How to make sure you're talking to the right potential customer in the first place [00:13:32] Productizing for different customer segments  [00:16:16] Questions companies should be asking to get accurate feedback [00:21:18] What he's learned about the motivations of potential buyers [00:22:43] What leaders, killers, and fillers are [00:24:37] Some of the biggest mistakes companies make while following his formula [00:25:35] A rule of thumb for what is a benefit versus a feature [00:27:35] Five distinct pricing models for charging a customer [00:30:46] Whether or not the value piece of all of this revolves around time and money [00:33:27] What he tells entrepreneurs about pricing their products that most surprises them  [00:35:16] Defining the first four categories of failure  [00:40:13] Reasons why so many innovations fail to monetize and pricing being a CEO topic [00:41:51] Good rules that leaders can use to have a general sense for effective pricing  [00:47:38] Behavioral changes and observations as the absolute price move up and down  [00:50:36] Is there a pricing genius we should take note of? [00:53:18] The single question every leader should ask themselves [00:53:46] The kindest thing anyone has ever done for him