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Brand New - St. Mark Houston
There's this classic rule in business that you shouldn't talk about your competition, but is that still applicable today? The most typical way that business leaders think about competition can be summed up by business icon Jack Welch that once said, "Number one, cash is king; number two, communicate; number three, buy or bury the competition." For many, competition is a central driver in business that's usually seen through the “winner takes all” or “zero sum” lens. Most businesses do not talk about their competition publicly, but on the rare occasion that brands do speak a competitor's name, it's usually negative, like an attack ad. Over the last two years, there has been a lot of negative energy bubbling up across America. So, instead of brands adding to the hate and negativity, maybe brands can help to lead us toward a more civil discourse? Furthermore, maybe there's even a better payoff for being nice. While Jack Welch might be the business spirit animal of many, there's an alternate way to think about business competition. "There's always competition in the world, but you don't have to be enemies. You can empower each other." You might see that ideology as weak, but consider arguably one of the most competitive businessmen in the world Gary Vaynerchuk who often says “you can build the biggest building in town without having to tear the others down.” If you are a brand, it turns out that praising your competitor, saying nice things about them, can boost your own sales. So, will we see more brands start deploying this BRAND New Friends strategy? I sure hope so because I believe business has a large role to play in our society and we can use some more positivity right now. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall
In advertising, there's always been an unspoken rule — never praise your competition. But one marketing professor's research shows that approach can actually be good for businesses and their brand.
Hello, welcome to Episode Nineteen of the When In Yorkshire Podcast. My guests this week are Norther Irish Indie rockers Brand New Friends. Although I have only recently discovered this band, they have become one of my current favourites with catchy songs that have witty and often thoughtful lyrics - it also helps that they are some of the happiest people I have met! Check out http://brandnewfriend.co.uk/ for up to date information / videos, it will be time well spent.
We're so excited to release the first episode of the BRAND NEW Friends of FIRST | WORSHIP Podcast. This week John begins the conversation about the "WHY" of our worship ministry at Houston's First, which we call The Core 4.
Brand New Friends by Pastor George Hancock by
Focus on the 90% that is going great in your life. Avoid the 10%. That is the topic of today's podcast. Welcome to Skyline and GuyInATie. Enjoy the tracks today. Email GuyInATie@gmail.comsharing music, love of life, teaching and working w/ my students.'Click the subscribe in iTunes button rather than listening on your computer.Good choice!Enjoy these tracks. Listen/RightClick -just click the musical note to listen or the pop-up player!!!If you don't have iTunes.........get it!Hey, do me a favor and show a friend how to subscribe to podcasts and then how to listen to them. Thanks and give me feedback. Bye - Guy In A Tie (www.GuyInATie.com)Tracks for this 'cast, check 'em out, email the bands that you heard them on Guy In A Tie podcast or purchase your fav's.......The Morning Light - Brand New Friends.Mayday Parade- I'd Hate To Be You When People Find Out Wht This Song Is About..Juliana Theory - White Days.Abbington - Smell The Rejection.Underwhelmed - Reveal.
Focus on the 90% that is going great in your life. Avoid the 10%. That is the topic of today's podcast. Welcome to Skyline and GuyInATie. Enjoy the tracks today. Email GuyInATie@gmail.comsharing music, love of life, teaching and working w/ my students.'Click the subscribe in iTunes button rather than listening on your computer.Good choice!Enjoy these tracks. Listen/RightClick -just click the musical note to listen or the pop-up player!!!If you don't have iTunes.........get it!Hey, do me a favor and show a friend how to subscribe to podcasts and then how to listen to them. Thanks and give me feedback. Bye - Guy In A Tie (www.GuyInATie.com)Tracks for this 'cast, check 'em out, email the bands that you heard them on Guy In A Tie podcast or purchase your fav's.......The Morning Light - Brand New Friends.Mayday Parade- I'd Hate To Be You When People Find Out Wht This Song Is About..Juliana Theory - White Days.Abbington - Smell The Rejection.Underwhelmed - Reveal.