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On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Claudio E. Cabrera, Deputy Audience Director at The New York Times, to discuss the topic "The Power of Personas and Audience Segmentation."
Claudio E. Cabrera (Instagram: @claudio.e.cabrera) is an award-winning audience development expert [SEO], journalist and future author. Cabrera began his journalism career in 2004 while in his second year at Brooklyn College. He landed an internship at the historic black newspaper, the New York Amsterdam News. At the Amsterdam News, he covered the 2005 mayoral campaign and the likes of former president Barack Obama, Rev. Al Sharpton and Shaquille O'Neal to name a few. In 2006, he won an award from the Independent Press Association for his work uncovering the law that allowed phone companies in NY state to charge families of inmates exorbitant rates for phone calls. Over a decade later, NY state passed a law to make all prison phone calls free. With his success in this space, Folio Magazine named him one of the top audience development managers in the country in 2013. In 2016, he joined the New York Times as a Senior Digital Strategist and is now their Deputy Off-Platform Director of News SEO. In his 4 years at the Times, he's been able to grow the company's traffic by over 40% and lead them to record years on search and in total audience.
An insightful conversation about colorism within the Dominican community, neighborhood politics, family trauma and more with poignant writer and New York Times' DOP Director, Claudio E. Cabrera.
Claudio E. Cabrera is an award-winning journalist and SEO expert who is currently the Deputy Director of News SEO at the New York Times and is viewed as one of the most influential Latinos in the global news space. Born to parents from the Dominican Republic who immigrated to New York City in the 1970s, Cabrera grew up in the predominantly Dominican neighborhood of Inwood in Northern Manhattan. After graduating from Brooklyn College, he went on to work for brands such as Black Enterprise, CBS News and has taught at the CUNY School of Journalism, Auburn University and the University of Oregon. He's also consulted for Spanish language brands such as La Tercera in Chile and was recently interviewed by Argentina's famed newspaper, La Nacion. Outside of his professional life, he's dedicated himself as an Afro-Latino to writing about issues of discrimination and colorism within Latino communities globally. At the end of this year, he plans on releasing his book titled "Y Tu Ere Dominicano/a" that focuses on colorism within the Dominican communities and his own struggles growing up as a dark-skin Dominican man. @Claudio.e.cabera Website: inyaddyswords.co IG & Twitter: @yaddyv_____ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
This podcast is called "First-Gen Realness" and we're going to continue to keep it real. On this episode, I'm joined by Claudio E. Cabrera, a Dominican-American writer for some real talk on Afrolatinidad, alienation within your own community, and how your identity as a black Latinx person evolves. I hope you enjoy! XO, Anna
This is the first show of the new year for Carolina Pichardo and Claudio E. Cabrera who are the hosts of the Washington Heights and Inwood Radio Show.
This is the first show of the new year for Carolina Pichardo and Claudio E. Cabrera who are the hosts of the Washington Heights and Inwood Radio Show.
Listen in as Carolina Pichardo and Claudio E. Cabrera take you back to the weeks that were in Washington Heights and Inwood.
Listen in as Carolina Pichardo and Claudio E. Cabrera take you back to the weeks that were in Washington Heights and Inwood.
Tune in to the 21st episode of the Washington Heights and Inwood Radio Show with Claudio E. Cabrera and Carolina Pichardo.
Tune in to the 21st episode of the Washington Heights and Inwood Radio Show with Claudio E. Cabrera and Carolina Pichardo.
Join Carolina Pichardo and Claudio E. Cabrera this Thursday night for our 20th episode as we explore our neighborhoods of Washington Heights and Inwood.
Join Carolina Pichardo and Claudio E. Cabrera this Thursday night for our 20th episode as we explore our neighborhoods of Washington Heights and Inwood.
Tune in to the 19th episode of the Washington Heights and Inwood Radio Show this week as Carolina Pichardo and Claudio E. Cabrera update you on the happenings in our hoods.
Tune in to the 19th episode of the Washington Heights and Inwood Radio Show this week as Carolina Pichardo and Claudio E. Cabrera update you on the happenings in our hoods.