Podcasts about ipullrank

In this special episode of Create Like the Greats, Ross Simmonds sits down with SEO expert Garrett Sussman from iPullRank for a dynamic conversation recorded ahead of SEO Week. They unpack the current and future state of search, the increasing relevance of Reddit in SEO strategies, and how marketers must evolve with AI-driven search behaviors. Ross also previews his upcoming SEO Week talk on Reddit, AI, and user-generated content—and shares a tactical gem that every brand should act on today. Key Takeaways and Insights: SEO Week 2026 Preview SEO Week will return to NYC in 2026 featuring top minds in SEO, content marketing, social, AI, and more. The State of Search: Chaotic but Beautiful Search has dramatically evolved; it's no longer just about Google. Fragmented discovery across TikTok, Reddit, YouTube, ChatGPT, Perplexity. Emphasis on first principles: high-quality content, user intent, and storytelling. Marketers must now behave more like... well, marketers, not just SEOs. Creating Content That Scales SEO in 2024+ requires multimedia optimization: Text + video (especially YouTube) for better SERP coverage. Understanding where your audience starts their search journey. Reddit threads and YouTube videos are now ranking in Google results, diversifying content visibility. Reddit + AI + UGC: A Preview of Ross's Talk at SEO Week Reddit is emerging as a powerful and underused SEO platform. Ross's team is scraping and analyzing subreddits, mapping them to keywords and AI outputs. Google & OpenAI have data licensing deals with Reddit—proof of its strategic value. Reddit content is influencing AI-generated responses… and SEO strategies must adapt. Tactical Insight: Own Your Subreddit Brands should immediately create and claim their subreddit—even if not actively using it. Prevent brand impersonation or NSFW sabotage by securing the namespace. “It's as basic as securing your domain or Twitter handle,”

This is going to be big. SEO Week 2025 is happening at the end of this month!.  Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO. Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn't just a conference—it's a seismic shift poised to redefine SEO. Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be! Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don't miss the chance to join us and the leading minds in search at this one-of-a-kind event! We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history! Key Segments: [00:00:34] Introducing SEO Week: April 28 - May 1 [00:01:13] Mike King and Garrett Sussman of iPullRank [00:01:33] What is Different about this Conference? [00:03:58] Themes of the Conference [00:05:17] Speaker Insight: Will Critchlow, Ecommerce SEO [00:14:26]  SEO Week: Cindy Krum [00:15:19] SEO Week: Tom Critchlow [00:15:57] Speaker Insight: Lily Ray, History of Google [00:21:32] EDGE of the Web Ticket Giveaway! $1200 Value [00:24:54] SEO Week: Wil Reynolds [00:25:28] Speaker Insight: JR Oakes, LLMs and AI [00:26:15] SEO Week: Crystal Carter [00:35:01] SEO Week: Aleyda Solis [00:38:26] Speaker Insight: Jori Ford, Crawler Logs for SEO [00:48:26] SEO Week: Ross Simmonds [00:49:11] SEO Week: Devin Bramhall [00:50:32] Mike King: Relevance Engineering [00:55:00] The SEO Gestalt - Learn about it in New York [00:58:07] Some of the Line Up of Speakers Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Resources: SEO Week EDGE of the Web LinkedIn page (for the giveaway!)

Send us a textIn this episode, Danny speaks with Mike King, SEO pioneer and founder of iPullRank, to explore the power of authentic representation through mentorship in the field of digital marketing and SEO. They discuss Mike's journey from computer science to SEO leadership. These mentors helped shape his path and model for diversity in the industry and emphasized the importance of visibility for aspiring professionals reflecting all forms of diversity. Listeners will gain insights into the future of SEO, the impact of AI advancements, effective brand-building strategies, and tips on navigating the world of SEO and professional mentorship. Episode Highlights: Although Mike studied computer science, he found his true calling outside the classroom, ultimately leading him to a career in SEO.Mike discusses the importance of explicit and implicit mentors, crediting individuals like Tony Effick, Rand Fishkin, and Will Reynolds for guiding his growth in SEO and helping him think strategically about the big picture in digital marketing and professional network-building. Mike advises small businesses, particularly, to focus on building genuine brand connections and targeting long-tail keywords rather than relying on SEO shortcuts, as Google increasingly favors quality and user-focused content.With the rise of AI-driven search, Mike predicts that SEO optimization will shift toward micro-optimizations within specific content segments and leveraging structured data.Episode Links: Mike's LinkedInMike's InstagramMike's iPullRankFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve. Plus, get the lowdown on the latest AI tools in Wix Studio and how they're making a splash without overwhelming your workflow. Key Segments [00:01:39] What's On This Episode of SERP's Up? [00:04:00] Focus Topic of the Week: AI & The Future of Search Engines [00:20:07] Focus Topic Guest: Garrett Sussman [00:28:27] Across The Wixverse: Paula Mejia [00:48:23] Snappy News [00:50:50] Follow of the Week: Eli Schwartz Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Garrett Sussman Paula Mejia Eli Schwartz Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix AppiPull Rank SEO Agency Wix Enterprise Solution News: Semrush acquires Search Engine Land Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan Bing Search Adding Al-Enhanced Summary Several Bugs Within Bing Webmaster Tools API & Documentation

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael KingLinkedinhttps://ipullrank.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

In this episode, I interview Mike King about the recent Google leaks and their impact on SEO - and what's changed since the leaks have come out. We discuss the importance of user experience and SEO working together, the need for quality over quantity in link building, and the role of related content in rankings - as well as MUCH more. This isn't one to be missed. Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating, he's the Founder & CEO of the performance marketing agency iPullRank. Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC. He delivers cutting-edge strategies and deliverables to a laundry list of promising eCommerce, publisher, and financial services organizations. He's about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, "The Science of SEO." As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠ Mike's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/michaelkingphilly/

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!     Key Segments: [00:03:53] Reintroducing Garrett Sussman  [00:04:57] What are AI Overviews on the SERP?  [00:07:37] Understanding Consumer Intent [00:11:01] Garrett's Cognitive Bias Concepts  [00:13:11] EDGE of the Web Title Sponsor: Site Strategics [00:23:25] Serving Consumer Bias [00:27:00] EDGE of The Web Sponsor: Wix  [00:32:24] Can You See Bias Through Analytics? [00:39:31] Final Thought From Garrett

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web! Key Segments: [00:03:07] Introducing Garrett Sussman  [00:06:48] Fundamental Changes in Search [00:13:42] EDGE of the Web Title Sponsor: Site Strategics [00:14:59] Google's Shift Into AI  [00:25:55] EDGE of The Web Sponsor: Wix  [00:27:07] How Are AI Overviews Changing The Way Users Consume Information?  [00:33:38] Thinking Through Optimizing for AI Overviews Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/garrettsussman LinkedIn: https://www.linkedin.com/in/garrettsussman/ Resources iPullRank Clearscope Webinar Marketbrew.ai

In this episode of 'Content in the Kitchen,' host Ashley Sagura explores the recent Google algorithm leak and its implications for SEOs and content creators. The episode covers the major revelations from leaked documents, including unexpected factors influencing search rankings like NavBoost, user experience metrics, content relevance, and more.Ashley also discusses the SEO community's reactions and provides actionable strategies for navigating these changes. Additionally, the episode addresses AI overviews in search results, offering insights into how content marketers can adapt to maintain visibility. Listen in for a comprehensive breakdown of the key takeaways from the Google leak and AI overviews.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumShow Notes: Google Algorithm Leak by iPullRank: https://ipullrank.com/google-algo-leak? Rand Fishkin at MozCon: https://www.searchenginejournal.com/rand-fishkin-at-mozcon-rethinking-strategies-amid-google-api-leak/518504/ SparkToro Blog on Google API Leak: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ Dejan Marketing Blog: https://dejanmarketing.com/i-have-one-thing-to-say/?fbclid=IwZXh0bgNhZW0CMTEAAR1tSzrr4k19zhq05DpctAg7_ACZg9-6Tipz-Jg3A0Osggx1oPPBM0I_YFg_aem_AdxjdwwF-SAuhthuNeC3N5AlcG0Hf6ZdFcElaoHKeYAGwqujXi_YFB8vs7Jra4N-5W5l8MQ6rKP11sxO6xJL3C9- The Verge Article on Google Algorithm Documents Leak: https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation YouTube Discussion on the Leak: https://www.youtube.com/watch?v=gS4_JH-QqSg&t=2576s

Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in!  Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the AI summary tool has quickly gathered attention for its comically incorrect responses to user queries. The question of why Google has not removed such a blatantly bad and underdeveloped tool leaves the SEO community puzzled.  The crew explores TikTok's debut of AI-powered ad automation, TikTok One, a centralized hub that gives advertisers access to creators, creative tools, partners, and measurement capabilities. Additionally, TikTok releases TikTok Symphony, an umbrella for AI ad tools that support script writing, video production, and creative asset optimization.  The last headline on the ballot shows that the Wayback Machine is under attack. The Internet Archive has been hit with a DDOS attack, making it difficult for users to access the California-based nonprofits free site. The nonprofit wrote on Monday that data has thankfully not been affected, but services are still being blocked for many users. The identities and motives of the attackers are still unknown. Tune in to navigate a major week in SEO news with the team this week as always, here on the EDGE of the Web! Digital Marketing News: [00:00:00] EDGE of the Web Sponsor: Riverside.FM [00:04:12] Google faces criticism over AI Overview feature providing misleading and harmful information [00:15:01] TikTok launches AI-driven tools to automate ad creation [00:21:07] EDGE of the Web Sponsor: Site Strategics [00:21:16] Internet Archive experiences major disruption from a DDoS attack AI News: [00:25:00] Ex-Googler: Google's AI projects are driven by ‘stone cold panic' [00:29:59] EDGE of the Web Sponsor: SERanking [00:31:21] Elon Musk's xAI raises $6 billion to fund its race against ChatGPT and all the rest AI Tools: [00:35:40] Canva Magic Studio [00:37:59] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:39:40 ] Memorial Day Google Search Ranking Volatility [00:41:49] Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run… [00:44:10] In the Face Of AI Overview Backlash, Google Updates Docs With How To Show Web-Only Results & How To Give Feedback Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Riverside.FM: https://edgeofthewebradio.com/riverside Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google faces criticism over AI Overview feature providing misleading and harmful information TikTok launches AI-driven tools to automate ad creation Internet Archive experiences major disruption from a DDoS attack Ex-Googler: Google's AI projects are driven by ‘stone cold panic' Google's AI Overviews Shake Up E-commerce Search Visibility Elon Musk's xAI raises $6 billion to fund its race against ChatGPT and all the rest Canva Magic Studio Automate prompt engineering with self-improving optimization Memorial Day Google Search Ranking Volatility Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run… In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback #StandwithUkraine edgeofthewebradio.com/ukraine  

Send me a text!Breaking news in SEO: The Google Algo leak!Join my FREE  three-day SEO challenge for small business owners with websites.Breaking News: Leaked Google DocumentGreat articles from Michael King from iPullRank and Rand FishkinHighlights from the leak:  - Google uses a "site authority index," contradicting their stance on DA  - Google uses click data (nav boost) for ranking content, despite previous denials  - Existence of a "sandbox" for new or sensitive sites  - Use of Chrome visit data for ranking purposesSEO Insights from the Leaked DocumentTwiddlers: Reorganize search results before presenting themAuthors can improve content scoresLocal pages rank better due to relevanceSmall Publishers: Devalued compared to larger sitesText me or Search The Podcast!Inside the SEO SquadWeekly small group for business owners with websitesGet real support with Google Search Console and SEOImportance of reviews and trust signalsRecommended using reviews appsUser Experience InterviewsKeywords and BloggingGoogle Search Console Insights- Discussed indexing issues and seasonal business trends- Provided tips on resubmitting pages for indexingReading Search Engine Results Pages (SERPs)Join my FREE three-day SEO challenge starting June 4, 2024- Expressed passion for helping entrepreneurs understand SEOInterviews are back in June!Stay tuned for more insightful episodes and SEO tips!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Our first guest of season two is the inimitable Mike King. As one of the world's foremost authorities on all things SEO and generative AI, Mike came to school us on: The disconnect between Google and SEO tools [00:04:10] The importance of focusing on user needs and creating content that aligns with different stages of the customer journey, rather than solely targeting specific keywords [00:10:31] 3 powerful pieces of low-hanging SEO fruit marketers should pay attention to, but don't [00:16:39] 2 simple ways to construct better prompts (plus the outsized impact of a MEGA PROMPT) [21:07]Mike King on LinkedIn: https://www.linkedin.com/in/michaelkingphilly/AIPRM: https://www.aiprm.com/iPullRank: https://ipullrank.com/The Science of SEO on Amazon: https://www.amazon.com/Science-SEO-Decoding-Search-Algorithms/dp/1119844835That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter: https://bit.ly/rants-and-raves-sign-up

Will sites still earn traffic from Google Search when SGE goes fully live?  What does the future of traffic and CTR look like in the wake of Generative Experience and AI fueled search results pages? How will AI and SGE impact affiliate traffic? What kind of fallout is expected when AI can answer more and more queries without the user needing to click-through? Hosts of SERPs Up, Mordy Oberstein and Crystal Carter, discuss the evolution of the SERP over time, the concept of zero click searches of the past, and how that model may change with AI providing more and more search results to users.  Mike King of iPullRank chimes in with a look at the impact of SGE and AI on affiliate traffic, and how it may change how marketers may be looking to change their business model going forward.  Mordy and Crystal invite Wix CRO Manager Amanda Wiener about increasing your bottom line with web traffic through meeting user intent right away, as well as competitor research.  [00:02:36] What's On This Episode of SERP's Up? [00:05:09] Focus Topic of the Week: The Future of Click Thru Rates [00:28:24] Focus Topic Guest: Mike King - Impact of AI on Affiliates [00:32:17] Across the Wixverse: Amanda Wiener - Web Traffic Increasing your Bottom Line [00:47:06] Snappy News [00:50:59] Follow of the Week - Jeannie Hill Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Mike King Amanda Weiner Jeannie Hill Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter IPullRank Guide to CTAs  News: Universal Analytics is officially replaced by Google Analytics 4  Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries Google To Shutter Buy On Google Program In US  

This week, Jack Chambers-Ward is joined by Garrett Sussman, Demand Generation Manager at iPullRank and host of Rankable and The SEO Weekly. Garrett joins Jack to discuss his first-hand experience, thoughts and predictions for Google Perspectives. This is part two of this conversation with part one, all about biases in search, over on the Rankable podcast. Intro: 00:00:15 SISTRIX - SectorWatch: 00:01:09 Google Perspectives with Garrett Sussman: 00:04:57 Outro: 00:46:59

They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process? That's what we're covering today with a man who's worked in marketing for over 14 years across a number of disciplines including content marketing, demand generation, affiliate marketing, and SEO. He's currently the demand generation manager at iPullRank. A warm welcome to the In Search SEO podcast, Garrett Sussman. This week, Garrett shares three ways to earn online reviews, including: 1. Training employees to ask for reviews 2. Email and text drip campaigns 3. Deliver great customer support For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

In episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset.Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO.We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now.(0:00) Intro(2:07) The Value of T-Shaped SEO(4:37) The Necessary Skillsets for Technical SEO(6:29) How to Learn From Building Your Own Stuff(7:33) How to Take Your Skillset to the Next Level(9:13) What is Most Important as an SEO?(12:27) The Morality of Injection(13:08) What is the Hardest Industry to Work in as a Tech SEO?(15:51) The Relationship Between SEO and Enterprise Organizations(17:52) The Unintended Consequences of Replatforming(19:57) Things Take Time in SEO(21:36) Slashing Your SEO Budget During A Recession(23:31) Rapid Fire RankingsRank your top anything: SnowmobilingPaintingArches National ParkRank your best SEO marketing win:First one was the first time I was able to get a clients key page to out rank their main competitor in the SERPs. Second being from a logistics client where I ran an idea by them about some keywords I had seen popping up in GSC around system integrations and only their main competitor had pages for it so I tested a few to see how they would do and they took off. Started with 4 pages and 6 months of testing but they took off in about 2 months and we turned around another 20 pages within the 6 months.Rank your top 3 SEO tools: AhrefsGoogle Search ConsoleScreaming FrogRank your best SEO trick or tactic:I don't have one tip or trick really but I provided advice to small businesses and my main point to most of them is to keep things simple.Rank what you love most about SEO as an industry:I love the uniqueness of SEO.Rank your best SEO learning resource:When I started in SEO it was mostly from Moz but more recently it's been following industry leaders on Linkedin.Rank the top 1-3 SEOs or Marketers that you most look up to: Bill SlawskiHamlet Bautista

Mike King, Founder and Managing Director at iPullRank, talks about the Yandex source code leak. Yandex, much like Google, encompasses a vast array of services including email, maps, images, and videos, among others. As such, the recent source code leak of Yandex provides a unique opportunity to gain insight into the workings of a modern search engine by examining the codebase. Today, Mike continues the discussion on the Yandex source code leak and what it means for SEO. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike King, Founder and Managing Director at iPullRank, talks about the Yandex source code leak. Yandex, the world's fourth largest search engine, suffered a major source code leak when a former employee published parts of the company's internal repository online. While Yandex isn't Google, there is a lot SEOs can learn about how a modern search engine is built from reviewing the codebase. Today, Mike discusses the Yandex source code leak and what it means for SEO. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We had a truly interesting show following last week's Yandex data leak. Mike King, CEO of iPullRank sits in as a guest for the full hour. This is the first week Kristine Schachinger from Sites Without Walls in Las Vegas has sat in the official co-host's seat. Welcome home, Kristine!This is the second week in a row I was able to write the intro to a guest while listening to their music on Spotify. Icon the Mic King is better known in the SEO world than Michael Icon King, Mike to everyone around him. He's the founder and CEO of iPullRank, an NYC-based SEO and digital marketing agency. Mike is also a talented musician, a highly accomplished web dev with a quarter century of experience, and the producer of the world's first short film about SEO, RunTime, the 3-Ring Circus of Technical SEO (https://www.youtube.com/watch?v=NbekzAo4Clk)  Now, you folks might have heard about the Yandex leak. Late last week rumors of a treasure trove started flowing around SEO circles. Someone had, shall we say, made Yandex's information widely accessible and available. All of it. In what has been called the biggest data leak since AOL spilled its user data all over the web in 2006, the kernel, code, weights, and variables of the Yandex ranking algorithm got studied and, in large parts, decoded over the weekend.  Now, that AOL dump was a watershed moment in search. It literally lead to massive reforms in how information was kept as it proved, among other things, you could tie an individual to a search string.  The Yandex leak is the first time a major modern search engine has been torn apart and, among his other accomplishments, our guest was one of the first SEOs to dig deeply into how the world's fourth largest search engine worksSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

SEO shouldn't be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels.  Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you'll never know if you don't communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matter the channel a user arrives from. As a result, SEO, social media, PPC, etc., should align with consistent messaging, content, and imagery. Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank's Garrett Sussman, featured guest on the SERP's Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what's driving revenue now while making time investments in other tactics for the future. Knowing your audience is crucial when it comes to an omnichannel approach to marketing. A good way to understand who your audience is online is by using tools like SparkToro. With it, you can not only identify your audience but discover where they're at and what they like. We'll dive into how you can use the tool to fuel all of your marketing efforts from SEO to social!  Let's ride the wave of the SERPs Up SEO podcast and explore omnichannel marketing! Key Segments: [00:01:51] What's On This Episode of SERP's Up? [00:02:13] Focus Topic of the Week: Omni-channel Approach to SEO [00:16:05] Focus Topic Guest: Garrett Sussman [00:21:06] Tool Time [00:24:56] Snappy News [00:26:46] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Garrett Sussman: https://twitter.com/garrettsussman iPullRank: https://ipullrank.com Amanda Natividad: https://twitter.com/amandana t  Joy Hawkins: https://twitter.com/JoyanneHawkins Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Blog Distribution Strategies for Growth: https://www.wix.com/seo/learn/resource/webinar-content-distribution More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents Sparktoro: https://sparktoro.com  What Kind of Content Appears in Google Discover [Case Study]: https://www.semrush.com/blog/google-discover-result-study  News:  Google Improved The Search Console Discover Performance Report: https://www.seroundtable.com/google-search-console-discover-performance-reports-improved-34504.html  Does the Length of a Google Review Matter?: https://www.sterlingsky.ca/length-google-review-matter/ 

Episode #6 of the SEO Podcast by #SEOSLY features a special guest - Garrett Sussman from iPullRank - who shares his own SEO story and lets me pick his brains on local SEO, enterprise SEO, e-commerce SEO, and more! If you are into local SEO and SEO in general, you definitely want to watch this episode: Website: ipullrank.com Follow Garrett on Twitter: https://twitter.com/garrettsussman Follow Garrett on LinkedIn: https://www.linkedin.com/in/garrettsussman/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

In episode 91, Dan Reno of Botify and Zach Chahalis of iPullRank stop by to discuss how JavaScript can prevent Google from rendering all of your content, how that might impact crawling, and how you can use dynamic rendering to ensure you're not stuck in a delayed rendering queue.We discuss how Botify's tools like SpeedWorkers can be used to sniff out and prevent issues before they arise.Dan & Zach also share some insights on how Google comprehends JS rendering and where that interaction could improve.(0:00) Intro(4:04) Has Google's Comprehension of JavaScript and its Rendering Capabilities Improved?(6:20) The Major Issues with JavaScript Rendering.(9:25) Is Render Budget a Thing?(12:09) Is It in Google's Best Interest To Create a Metric For Render Budget?(14:25) SpeedWorkers & Dynamic Rendering Solutions(21:07) Defining Cloaking(27:45) Will There Ever Be a Time Where Dynamic Rendering is Not Needed?(30:35) Final Thoughts on SpeedWorkers & JavaScript Rendering(32:49) Rapid Fire Rankings

In episode 89, Michael Carini of Lastmile Retail and Shantel Branch of iPullRank join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns.Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands.We also discuss enterprises can leverage their retailers to maximize the brands visibility.(0:00) Intro(5:38) Context is King(7:04) Incorrect Information in Local Search(8:22) How Google Prioritizes Location Signals(10:20) Common Issues In Local Search(12:45) The Opportunities That Come From Targeting Specific Locations(14:08) What Should Be On Your Individual Pages(15:20) How To Get C-Suite to Take Action(18:21) How Should Brands Leverage Their Retailers To Maximize Visibility(20:42) How To Find The Best Solution(26:07) Challenges In Local Search(28:18) Are Enterprise Brands Seeing Local As A Problem?(31:35) How Can Enterprise Brands Improve Their Local Search Presence(37:00) Rapid Fire RankingsRank your top 3 anything:PuppiesSkiingFoodRank your best SEO marketing win:We're proud of the work we've done in telecom specifically around real time pricing and inventory.Rank your top 3 SEO tools: Keyword PlannerSemrushScreaming FrogRank your best SEO trick or tactic:Hyperlocalized content. Give the people what they want.Rank what you love most about local SEO:You're actually helping businesses that matter.Rank your best SEO learning resource:TwitterRand FishkinGoogleRank the top 1-3 SEOs or Marketers that you most look up to: Greg Sterling Andrew Shotland

Michael King is Founder of iPullRank, a digital marketing agency focused on SEO and Content Strategy that has generated over $1 billion dollars in incremental revenue for global brands like MGM Resorts, American Express, Etsy, Nordstrom, and Adidas. He is also known as Mic King, the musical artist/rapper. And he's also a worldwide speaker at global events such as SXSW, MozCon, SMX, Digital Summit, and Inbound. We discuss how Michael got into the SEO side of the business, how he built his own agency, how he reconciled getting a "day job" and still pursuing his musical career, and his latest album. __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com

In episode 84, iPullRank's Director of SEO, Zach Chalahis stops by to share his thoughts on why we all need to be showing more love and attention to structured data.Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought.We also discuss the common misconceptions around structured data and why so many people get it wrong.(0:00) Intro(3:25) In-House vs Agency Work(5:24) Structured Data(8:45) The Future of Products in Google(9:48) Structured Data for Enterprise Brands(10:35) Why Do People Get Structured Data Wrong(14:39) How To Show The Value of Structured Data(17:15) How Should You Prioritize Implementing Structured Data?(19:48) Gaps In Schema.org(23:41) Common Misconceptions about Structured Data(25:04) Structured Data for News Publications(27:47) Use Your Resources(30:27) Rapid Fire Rankings

A few episodes ago, we had Michael King from iPullRank come on and talk about SEO for eCommerce and why SEO matters even on in our Amazon addicted world. With a pending global recession, it's possible that SEO matters even more now than ever, because it's potentially a less expensive way to generate long term traffic and revenue. Today, Lily Ray provides us some next level SEO tips so we can maximize our organic search value and hopefully optimize the value of our business prior to an exit.Lily Ray is a drummer, DJ, fitness guru, and expert in SEO at Amsive Digital.Today's episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.

On Ep. 71 of iPullRank's Rankable Podcast, we decided to have a deeper look at how Notion became one of the most well known project management tools on the market.

What's up everyone, on the show today we have one of the planet's leading search engine marketers. We're joined by Mike King. He's the founder and CEO of iPullRank, an awarding-winning SEO agency. In 2020 he was named Search Marketer of the Year by Search Engine Land, and has been a Global Associate for Moz for more than 10 years. He's been on the cutting edge of technical SEO his entire career, and he's currently working on an upcoming book, the science of SEO: Decoding Search Engine Algorithms.He's a confident introvert and proud Philly native, but these days he pulls rank in a cabana in South Beach, wearing Nike Air Max 1s, and listening to Snoh Aalegra. Mike's also a Dad, a freestyle rapper, and a highly-engaging keynote speaker. Mike, it's great to have you on the show – thanks so much for your time.Career path to starting your own agency You got your start as a webmaster working for Microsoft in 1996. Since then, you have worked in-house in numerous different SEO roles.  Eventually, however, you founded iPullRank, an award winning agency. What prompted you to start your own agency?  You started iPullRank 8 years ago, today your team is 15+ full time people. You've said that you love your team, but not in the “we're a family” kind of way but rather in the "I respect these people and I want us all to win together" way. Talk to us about the kind of agency you built and what sets you apart? The art of an SEO audit I remember a few years ago when we worked with you and you and your team presented us with what I can only call an epic SEO audit. One thing that impressed me the most was that everything you outlined was practical and had clear implementation. Audits get a bit of a bad wrap. I've seen a few reports passed off as SEO audits which are effectively S.E.M.Rush or Ahrefs audits with a logo replacement.What should all SEOs be thinking about when they start a client audit? What's the secret sauce of a great SEO audit. SEO is the testing we did along the way A theme in your approach to SEO is testing rather than relying on the data provided by Google or other tools. Everyone is familiar with A/B testing things like landing pages and subject lines. What does testing in the SEO context look like? Can you give our listeners a primer? To code or not to code? I've been learning to code for a few years now. While I haven't found too many practical applications to coding in my day job, I've personally found it fun to learn and gratifying to speak more at eye-level with devs You have a strong background in coding. Do you think it's an important or even an essential skill for modern marketers? What advice do you have for folks thinking about learning to code?  The end of Universal AnalyticsThe one constant in SEO land is change. Though the end of Universal Analytics seems to be hitting everyone a bit different. What's your take on this shift to Google Analytics 4? How are people preparing? Are people prepared?Future-proofing for SEO Algorithm changes and updates are effectively part of the SEOs daily regimen. The only constant is change.  How do you future-proof your website/brand against future updates? Is there a technology solution such as adopting modern frameworks like React and Gatsby with a headless CMS or is it by acquiring a certain set of skills as a contributor to be proactive (when possible) and reactive (when needed)?  Top SEOs of 2032  In 2020 you were named Search Marketer of the Year by Search Engine Land. First, congrats on the accomplishment! Second, I'd like to get your perspective on the future of SEO and what it'll take to be named Search Marketer of the Year in 2030? What skills will the top SEOs have in 10 years? If you were starting today, where would you invest in yourself? Technical SEO & Modern Digital Marketing In 2016 you wrote a piece for the Moz blog on the technical SEO renaissance. You cover a lot of ground in that piece, but reading it now, it holds up incredibly well. Some of what you wrote verges on the prophetic, particularly when you think about Core Web Vitals and the importance of page speed and user experience. Modern SEO feels remarkably similar to developing a SaaS application – web teams need to focus on UX, performance, utility and, of course, content. If you were to write that piece today, what would your call to action be?  Science of SEO Book You've got a book coming out next year titled the “The Science of SEO: Decoding Search Engine Algorithms” What inspired you to write this book? What do you hope SEOs will get out of this book? Happiness, balance, success The first line in your Twitter bio is dedicated to your daughters and you're a firm believer in family over everything. You run a multi million dollar digital marketing agency, work with some of the top brands on the planet, regularly speak at conferences, you're writing a book, and rapping on the side… How do you find balance in your life? What does happiness and success look like to Mike King?  ✌️--Intro music by Wowa via UnminusCover art created by SLB

This episode features marketing technologist and founder of iPullRank, Mike King, as he explains everything you need to know about content strategy and search engine optimization. He talks about SEO trends, how it works, and how he helps organizations deal with their SEO problems. He also discusses internal networking as an important skill consultants must have, knowledge gaps versus efficiency gaps in organizations, and his thoughts on the evolution of technologies that impact brands and content creation. Mentioned on the episode: https://www.amazon.com/Content-Strategy-Web-Kristina-Halvorson/dp/0321808304 (Content Strategy for the Web) by Kristina Halvorson Connect with Mike on https://www.linkedin.com/in/michaelkingphilly/ (LinkedIn), https://twitter.com/iPullRank (Twitter), and https://www.instagram.com/ipullrank (Instagram) His https://ipullrank.com/ (website)

Search Engine Optimization (SEO) can seem confusing and mysterious. And the SEO industry seems to have more scam artists and spam emails than the weight-loss industry. But we all want to rank on Google to get free organic search traffic to our websites, especially for relevant keywords, because of the high potential impact on the bottom line. So what works and what doesn't in SEO? And do small Ecommerce sites have a chance against the big players like Amazon and Walmart?Michael King is the founder and CEO of iPullRank and has been in the SEO space since the Wild Wild West days in 2006.Deal Closers is hosted by Izach Porter and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.

Show Notes:0:39: What content strategy means at the enterprise level3:02: How to navigate push back4:58: Governance model examples6:56: Quick wins vs. big build-outs9:16: The importance of work-in-progress updates before major deliverables12:38: Mike's playbook for getting things done as an agency in an enterprise organization14:25: Why user stories are important16:42: What is content engineering?21:19: How to model scope on a per post basis22:41: Lessons after both working for and running an agency28:18: Mike's upcoming book on the science of SEO30:40: What is something you don't like about the SEO industry?34:10: Why empathy is key at agencies37:45: Mike's new beta rank tracking tool40:08: What is something you do like about the SEO industry?Show Links:iPullRank is hiring!Follow Mike on TwitterFollow Ross on TwitterSend us an email

For this episode we are joined by someone who embodies the idea of Impact in various facets of his life. Mike King, a Philly Native, now living in Brooklyn, is the Founder and Managing Director of iPullRank, has an extensive background in software, web development and a proclivity for creative solutions. Mike is also a rapper, going under the name Mic King, who has performed and toured with many notable other artists, and who recently released his album “Iconic” after some time off. Twitter: @ipullrank @ipullrankagency Site: www.ipullrank.com The music used in this podcast is produced by Chris Lee aka Pound. --- Send in a voice message: https://anchor.fm/oneloveartsessions/message Support this podcast: https://anchor.fm/oneloveartsessions/support

On Ep. 69 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Murch, Director of Software Engineering at iPullRank to discuss web scraping, SEO data, and new Google SERPs.John Murch is a Pittsburgh-based developer who stumbled into SEO while building WordPress websites in 2005. He has worked with small and large clients both as a consultant and in-house. John enjoys coding ideas and is currently Director of Software Engineering at iPullRank.He's been featured on OnCrawl and GrepWords, including producing tutorials on Injecting Search Volume into Google Search Console and Creating a Slack App for Quick Keyword Search Volume.The SERPs are changing. We're seeing all sorts of advanced rich snippets that are sourcing data from a variety of sites to significantly change the look, feel, and interactivity of Google results. John joined us to discuss what type of advanced SERP features he's been seeing, how it might impact SEO, and what we can do to prepare accordingly.In this episode, we also covered:Are SEOs even thinking about pixel height when it comes to SEO rank tracking?What to look for when building a bot to scrape SERP data.What are some of the limitations of web scrapers for SEO?What to look for in an SEO data provider.What do you define as a ‘good' data pipeline for reporting?

On Ep. 68 of iPullRank's Rankable Podcast, Garrett Sussman hosts Amanda Milligan, Head of Marketing at Stacker, to discuss the topic of how to create newsworthy content.Amanda Milligan is the Head of Marketing at Stacker, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients. With a degree in journalism and a decade in content marketing, she's spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she's spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon. Brand building isn't synonymous with SEO, but it's a critical component of authority and E-A-T signals. Amanda joined us this week to talk about the value of content and brand building outside of SEO, how you can create newsworthy content, and how content can solidify your name in your industry. In this episode, we also covered:What role does data backed journalism play in newsworthy content?What research strategies and resources can a marketer use to develop their content?How to build brand authority through contentIs content syndication a viable strategy in 2022?How do you handle objections around duplicating your content on other networks?

On Ep. 67 of iPullRank's Rankable Podcast, Garrett Sussman hosts Ruth Burr Reedy, Vice President of Strategy at Upbuild, to discuss the topic of how navigate the modern remote workplace.Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a fully-distributed marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel technical marketing strategy. In the 15+ years Ruth has been working in SEO, she's worked at agencies, as an independent consultant, and in-house, including a stint as the Head of SEO at Moz.We're all still figuring out how to manage in a remote work environment as more organizations have fully embraced that they're not going back to the office. What's working for SEO teams that are connecting in slack channels, email, and Zoom meetings? Can asynchronous communication thrive across a distributed SEO team? We talked to Ruth Burr Reedy about what she's experienced and how she's found strategies and managing techniques that are helping her teams thrive. In this episode, we also covered:Making recommendations your clients will actually implementBuilding and managing a remote teamDefending work/life balance when you work from home (especially as a parent)How the pandemic has changed agency/client relationships

On Ep. 66 of iPullRank's Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively.Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He‘s also one of the organizers of #SEOchat on Twitter and a popular industry author writing for Search Engine Land, Search Engine Journal, etc.There's a ton of SEO data available these days. Google provides API access to Google Search Console. Google's Keyword Planner offers search volume. 3rd party tools (like Semrush) can help pull together keyword intent classifications, backlink metrics, technical SEO insights, etc. What do we do with all of this info?How do you use it in the right context and what happens if you're interpreting it incorrectly? In this episode, we also covered:Not getting distracted by zero search volumeHow to think about E-A-T in your strategyCan you win a SERP purely with content and no brand authority or backlinks?Why not use copycat content?The relationship between content and SEO

We're going to be recapping the SEOs & DEVs video published yesterday on YouTube with guest Michael King from iPullRank. URL to watch: https://youtu.be/Lp2wAqWeOgwFull Show Notes / Blog Post: https://opinionatedseo.com/s2e10Checklists, beginner SEOs, and tools:From a developer's point of view, it seems like a lot of times with SEOs that we've got this fire drill mentality and sometimes a single thing can seem like it's the absolute most important thing to one SEO but not to another.Furthering the conversation - why do the tools push out a 30 page report?And this comes down to reports and tools that don't know the context of your site. Our job is to interpret that through the frame of what the business actually needs to dohttps://www.youtube.com/watch?v=Lp2wAqWeOgw&t=60sWhy context matters for automation: A lot of SEO can be automated, but you really need human interpretation to ensure that it doesn't go overboard.https://youtu.be/Lp2wAqWeOgw?t=320The up-to-date, the out-of-date and the myths:Things like text to code ratio and W3C compliance. They're out of date, with no backing, and the tools still show them. https://youtu.be/Lp2wAqWeOgw?t=439Documentation drift & Doing your own research:Google's documentation may be out of phase and the pagination rel previous next was brought up as an example of discussing how Google should even handle it.https://www.youtube.com/watch?v=Lp2wAqWeOgw&t=623sThe audience challenge:The documentation is often positioned to the middle, between engineers and SEOs. https://youtu.be/Lp2wAqWeOgw?t=829Give us feedback:They actually read the feedback. A lot is constructive and helpful, and of course not everyone has nice things to say.https://youtu.be/Lp2wAqWeOgw?t=983Why docs sometimes create misunderstandings:There's even tools that have different scores after different runs and that is due to things like network conditions. https://youtu.be/Lp2wAqWeOgw?t=1112Getting past “us vs them” together:We all come from such varying backgrounds as SEOs and learning to work with the engineers in a more effective manner by understanding what they do and see from their perspective.https://youtu.be/Lp2wAqWeOgw?t=1426How to support each other:Making sure that its understood when working with engineers that everyone did the best they could on this, and we're as SEOs only looking at this from a different perspective.https://youtu.be/Lp2wAqWeOgw?t=1526Summary: SEOs should value the different perspective of different people and be receptive to do their own research, and developers need to be more trusting towards SEOs and take them on the journey with them to figure things out together. That would make things a lot easier.Mike sums it up well: “No SEO is trying to ruin your website. They just want to help its visibility, drive traffic, and ultimately driving conversions.”

On Ep. 65 of iPullRank's Rankable Podcast, Garrett Sussman hosts Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss the topic of how do you prioritize what to tackle in technical SEO.Patrick is an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit. Patrick was the lead author for the SEO chapter of the Web Almanac. He also likes to share random SEO knowledge in Twitter threads he calls Uncommon SEO Knowledge. He's a well-known conference speaker, industry blogger (mostly on the Ahref's blog these days), judge of search awards, and he helped define the role of Search Marketing Strategist for the US Department of Labor.Patrick shared his framework for how he works on high-impact tactics on his SEO road map. In this episode, we cover:As a TechSEO, when you tackle a new website, what technical issues are you trying to surface first?How do you approach road-mapping low-hanging fruit versus larger projects?Where do TechSEOs go wrong with prioritization?What are some of the most common missed opportunities in TechSEO that you see?His thoughts on the upcoming Desktop Update for Page Experience? Is it going to make waves or be a blip?

On Ep. 64 of iPullRank's Rankable Podcast, Garrett Sussman hosts Cyrus Shepard, Co-founder of Zyppy, to discuss the topic “Fallout from Google's Title Rewriting.”Cyrus is a long-time SEO consultant and practitioner who's worked with Moz and is the co-founder of Zyppy. Currently building new SEO software. Whatever he's doing, he'd probably rather be hiking or running. He's always educating around the fundamentals of SEO. His deep knowledge of strategy and tactics has established him as a well-regarded source of value in our industry.Curious what he's put out over 2021? Check out his top 2021 content.Google started to aggressively change titles on search results across the web a few months ago regardless of your title tags.That's led to a few headaches for SEOs. Cyrus has been paying close attention and shared what he's learned over that time. In this episode, we cover:How important are title tags?Why should we invest in title tags when Google will just rewrite them?How can you tell when Google changes your titles?What's the best way to monitor and measure title tag performance?

On Ep. 63 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Doherty, Founder and CEO of Credo, to discuss the topic “The Hiring Equation for Marketing”John has almost a decade of experience in SEO and online marketing. Before starting Credo, he ran marketing/growth for HotPads and Trulia Rentals, part of the Zillow Group family of real estate brands.He now connects businesses with marketing agencies and understands the key ingredients that make for a successful marketing hire.We also discuss:What analytics and business metrics that you need to understand before hiring for marketingHow to create a hiring funnel (much like a marketing funnel)The cadence for testing new marketing channelsKey tactics for agency lead generation and success

Mike King talks with Jason Barnard about the value of content engineering. Michael King is the Director at iPullRank which is a leading New York content marketing SEO agency. With 14 years of digital marketing experience and 25 years in web development, he has led the SEO campaigns of some of the world's leading brands: LG, Citi and Cartier.  In this episode, Michael King shares his unique procedure for content engineering that seamlessly stitches together technical SEO, content and marketing … a large step outside traditional SEO. Mike explains his thinking behind the term and dives into the techniques and subtleties of content engineering. He gives a new, more practical twist to the ever-so-common SEO phrase “it depends”. For once, “it depends” has helpful reasoning behind it. Listen now and take your SEO game to the next level! What you'll learn from Mike King 00:00 Mike King with Jason Barnard01:02 Michael King's Brand SERP across multiple countries03:10 What does content engineering mean?04:29 Requirements of a content engineering package06:07 Content engineering comes from reverse engineering07:28 Packaging content for the target personas10:22 How to create a content engineering brief14:01 Content should be written by copywriters, not SEOs16:37 How to content-engineer image and video content18:54 iPullRank's concept of 10x content19:32 Thinking through the concept plan, information plan and IAA components23:46 How does content engineering work at scale?27:12 What are the research techniques for a great content engineering strategy?31:40 Huge jump in rankings outside the traditional SEO bubble35:07 Improving rankings with topical authority This episode was recorded live on video November 30th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mike King talks with Jason Barnard about the value of content engineering. Michael King is the Director at iPullRank which is a leading New York content marketing SEO agency. With 14 years of digital marketing experience and 25 years in web development, he has led the SEO campaigns of some of the world's leading brands: LG, Citi and Cartier.  In this episode, Michael King shares his unique procedure for content engineering that seamlessly stitches together technical SEO, content and marketing … a large step outside traditional SEO. Mike explains his thinking behind the term and dives into the techniques and subtleties of content engineering. He gives a new, more practical twist to the ever-so-common SEO phrase “it depends”. For once, “it depends” has helpful reasoning behind it. Listen now and take your SEO game to the next level! What you'll learn from Mike King 00:00 Mike King with Jason Barnard01:02 Michael King's Brand SERP across multiple countries03:10 What does content engineering mean?04:29 Requirements of a content engineering package06:07 Content engineering comes from reverse engineering07:28 Packaging content for the target personas10:22 How to create a content engineering brief14:01 Content should be written by copywriters, not SEOs16:37 How to content-engineer image and video content18:54 iPullRank's concept of 10x content19:32 Thinking through the concept plan, information plan and IAA components23:46 How does content engineering work at scale?27:12 What are the research techniques for a great content engineering strategy?31:40 Huge jump in rankings outside the traditional SEO bubble35:07 Improving rankings with topical authority This episode was recorded live on video November 30th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mike King talks with Jason Barnard about the value of content engineering. Michael King is the Director at iPullRank which is a leading New York content marketing SEO agency. With 14 years of digital marketing experience and 25 years in web development, he has led the SEO campaigns of some of the world's leading brands: LG, Citi and Cartier.  In this episode, Michael King shares his unique procedure for content engineering that seamlessly stitches together technical SEO, content and marketing … a large step outside traditional SEO. Mike explains his thinking behind the term and dives into the techniques and subtleties of content engineering. He gives a new, more practical twist to the ever-so-common SEO phrase “it depends”. For once, “it depends” has helpful reasoning behind it.Listen now and take your SEO game to the next level! What you'll learn from Mike King 00:00 Mike King with Jason Barnard01:02 Michael King's Brand SERP across multiple countries03:10 What does content engineering mean?04:29 Requirements of a content engineering package06:07 Content engineering comes from reverse engineering07:28 Packaging content for the target personas10:22 How to create a content engineering brief14:01 Content should be written by copywriters, not SEOs16:37 How to content-engineer image and video content18:54 iPullRank's concept of 10x content19:32 Thinking through the concept plan, information plan and IAA components23:46 How does content engineering work at scale?27:12 What are the research techniques for a great content engineering strategy?31:40 Huge jump in rankings outside the traditional SEO bubble35:07 Improving rankings with topical authority This episode was recorded live on video November 30th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

On Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization”Simo is a highly regarded educator in the world of marketing and data. He's taught courses on CXL on Google Tag Manager, analytics, and more.He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data awareness across your organization.We also discuss:Benefits and detriments of server-side tracking Google Tag Manager, consent, and online privacyPotential website performance improvements using server-side tagging

On Ep. 61 of iPullRank's Rankable Podcast, Garrett Sussman hosts Rand Fishkin, CEO and co-founder of audience research software SparkToro to discuss the topic “Modern Audience Research for Marketers”SparkToro was not Rand's first SaaS rodeo though. He started SEO software company Moz and wrote the book on his experience, Lost and Founder. He's an educator of SEO, a nurturer of entrepreneurs, and an advocate for social action.Published on many industry websites, Rand addressed the challenges that many marketers face in discovering their audience and what makes them tick. We also discussed:How does market research pertain to the size of your businessWhat are the primary goals of market researchHow you shadow and interview online dark communities to surface market insightsHow should market research influence your marketing strategyUnique audience research challenges for enterprises

On Ep. 60 of iPullRank's Rankable Podcast, Garrett Sussman hosts Kristina Azarenko, SEO Consultant and founder of MarketingSyrup to discuss the topic “The Technical SEO of eCommerce”Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup.She's written the book on eCommerce SEO, covering a range of tactics to implement for any online store.She has built and maintained the SEO on-page info chrome extension, SEO Pro Extension.Published on many industry websites, Kristina will explain why technical SEO is the hardest skill to pick up.We also discussed:Learning Technical SEOTechnical SEO challenges unique to eCommerce websitesThe best CMS options for eCommerce stores, depending on their size, resources, and expertise.Black Friday strategies

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business5:49 - Technical SEO renaissance10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking21:46 - Increase CTR by using personas in SEO27:35 - An example of the iPullrank personas31:15 - Mike's rapper career, and more of his future plansResources of this podcast episode:Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movieiPullrank - https://ipullrank.com/Botify - https://www.botify.com/Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/

We talked about whether contractors should be on Linkedin, what kind of content to publish, and getting more engagement there. 

The Linkedin in Algorithm is favorable for folks that want to post about their business – vs. Facebook. Consider joining and checking out what kinds of audiences you can connect with on there. 5% or less of people post – so visibility is a lot easier! We share some tips for getting higher in the Linkedin Algorithm, and connecting with folks. 

Local Search / MapsMedical / corona related shakeupsThin Content is losing (not unusual)It takes a while to really analyze this… 3 days ago it just finished rolling out. Also shifts in general: Look at month over month data - and look what pages lost outIdentify how that might represent algorithmic shiftsApply what you learn from the losers - improve upon it and spread the lovePost pandemic digital re-thinkPHYSICAL ONLY = WEAKNESS I need my systems in place for getting leads without physical stuffECOM WINS - Obviously eCommerce boomed and retail suffered, I'd say 30-50% of those ppl stick w new options they found (because convenience)IS IT HARDER NOW? Love this quote from Steve Toth of https://seonotebook.com/ “A lot of people think #SEO is getting harder because of how much Google has advanced. When really there are two main reasons: an increasingly cluttered SERP with lower CTRs and the fact that more and more people are producing amazing content (especially on established sites).The moral: build links or you will have no chance 1-2 years from now.”