Podcast appearances and mentions of erik lars myers

I’m Bryan Roth, and you’re listening to the Good Beer Hunting podcast. We talk a lot about successes in these episodes. Challenges overcome, exciting innovations, and new approaches. But it’s rare we focus on failures. In this period of worry about health and financial hardship for businesses, it’s inevitable the beer industry will be having more conversations than usual about things that go wrong. That idea is at the center of this episode. In November 2017, we published a marathon conversation with Erik Lars Myers, then the founder and CEO of Mystery Brewing in Hillsborough, North Carolina. At the time, his early-2010s model of a rapidly changing portfolio of beers and taproom-focused sales was ever-so-slightly ahead of the time. I called him a futurist, but as life would prove, the future wasn’t set to include Mystery. Myers closed the brewery in 2018 amidst a slew of equipment malfunctions, bad luck, and, as you’ll hear from him directly, some poor business decisions. His experience of losing a company he’d built—and built with people he came to love—was devastating. But as you’ll hear, those events may also have been affirming. In the strange way that life tends to weave together good and bad, the closure sent him on a new path he’s since come to appreciate. Myers is back on the podcast this time as director of brewing operations for Durham, North Carolina’s Fullsteam Brewery. We won’t be talking about beer styles and recipes, but rather reflecting on what happened to him and how his experiences are being echoed today, at a time when the coronavirus pandemic is creating daily hardships for breweries all over. As you listen to Myers and hear how things change for businesses, consider this. Failure is hard, it is unpleasant … and it hurts. But so often, in the end, it’s also tied to what we come to see as success. Or, at least, growth. I hope Myers’ story offers some context and affirmation that, even when things go wrong, and hard lessons are learned, that isn’t necessarily the end. This is Erik Lars Myers of Fullsteam Brewery. Listen in.

The Brewers Association loves to tout the ever-growing number of small and independent breweries that are popping up across the country. It’s gotten to the point where there’s really no type of geographical area that’s without some "hometown" beer. In North Carolina, the number of breweries has ballooned in recent years, with businesses finding homes all over. While you might have heard of places like Asheville, Charlotte, Raleigh, or Durham, the town of Hillsborough is less commonly known. But it’s this location—population: about 7,000—where we’ll visit today for the chance to hear from Erik Lars Myers, the founder and CEO of Mystery Brewing. In July 2010, Erik’s brewery was the first in the U.S. to successfully crowdfund a portion of its startup costs, something that seems near-ubiquitous in today’s marketplace. Since then, his business plan and Mystery Brewing have evolved rapidly. In our conversation, which is far ranging and really in-depth, you’ll hear me refer to him as something of a futurist. A lot of what Erik decided just as the American craft beer industry was really starting to take off was adventurous at the time. But now a lot of it is simply stuff people do: heavily rotating brands, focusing on bringing people to a taproom, wearing your heart on your sleeve. This is a long conversation. But so much of what we discuss is really topical to drinkers and business owners alike. Erik’s honesty and love for beer and its industry made for one of those interviews that you just ride out. There are tips and insights that highlight how Erik and his team are doing something special, and I hope his story and point of view expresses something new and interesting to you, too.

Erik Lars Myers, founder, CEO and head brewer at Mystery Brewing Company, talks about the history of beer, including how it connects to charity, nutrition and humans' first development of agriculture. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Please join us this week for a conversation about alternative financing models for Craft Breweries with Erik Lars Myers, Owner and Head Brewer of Mystery Brewing Company, located in Hillsborough, North Carolina and Chris Meyers, Vice President and Co-Founder of Crane Brewing, located in Raytown, MO. The phone lines will be open and you are welcome to call in at (929) 477-1757 to join the conversation.

Authors of North Carolina Craft Beer and Breweries, Sarah Ficke and Erik Lars Myers, join us at THE BLOCK off Biltmore for episode #0026. “If you know the people from the brewery and you know their story, you will get a good idea of what their beer tastes like.” These two, now married, met when Erik was directing Sarah in a play. These days, a brewer and owner of Mystery Brewing, Erik dresses in beaver drag, while Sarah is a Professor of English at Marymount University.

Episode #29 finds us talking to the Founder, CEO, and Head Brewer of Mystery Brewing; Erik Lars Myers. Erik launched his brewery after a successful Kickstarter campaign in 2012. Erik not only runs the popular blog called Top Fermented, but is also quite involved with the North Carolina Brewers Guild as its current President. Join […]

Author Erik Lars Myers' "North Carolina Craft Beer & Breweries" showcases 45 brewpubs and breweries that can be found across the state. The book highlights information about the history of each location and their lineup of beers. Host DG Martin sits down with Erik to discuss the book and why North Carolina can claim the crown of King of Craft Beers in the American South.