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On this episode, Scott and Ryan are joined by Zack (Owner) and Garrett (Brewer) from Noble Stein Brewing in Indiana, PA. Check out their website and follow them on Instagram! See omnystudio.com/listener for privacy information.
SESSION SUMMARY: October 14th is the anniversary of the day that homebrewing beer without federal taxation was made possible in the United States, thanks to President Jimmy Carter, in 1978. The law officially became effective in 1979. Homebrewing had been banned when Prohibition began in 1920, but—shockingly—homebrewing surged past its pre-Prohibition popularity. The ingredients were easy to come by, and it wasn’t as dangerous to produce as liquor. However, many states, counties, and even cities have passed their own laws. --- Info courtesy of beerandbrewing.comSince then, thousands upon thousands of men and women have entered into the world of homebrewing. Some practice homebrewing as a hobby while others aspire to learn the skills of the trade and take their talents to the professional level. Many brewers currently producing beer on a commercial scale got their start making their first batches in their kitchens and garages. Homebrewing has helped open up a diverse, dynamic, innovative platform and, ultimately, helps shape the beer world forever more. In Session 21 of the Breaking Brews Podcast, I am once again joined by Zack Morrow of Noble Stein Brewing Company in Indiana, PA. Zack was featured in Session 1 of the show and you can jump back in the archives to hear his advice on some do's and dont's you should know before opening a brewery. Today, Zack talks about what it takes to scale up from homebrewing to pro brewing.Zack tells the story of how he and his friends gathered to make their first batch of beer in his college apartment and how it sparked a passion for brewing. He also shares the experience of having bottles of conditioning beer explode in his closet, forcing him to wash his wardrobe before going back to work.From there, Zack shares his experience scaling up to commercial brewing equipment when Noble Stein opened its doors in 2016. What were some of the challenges he faced? Are the skills obtained at the homebrew level applicable to commercial brewing? Did he carry over any recipes from his homebrewing portfolio to the Noble Stein lineup? All this and more will be tackled throughout this interview. Connect with Noble Stein Brewing online:Website | Twitter | Instagram | FacebookMUSIC CREDIT: All music heard during this session of the Breaking Brews Podcast is courtesy of purple-planet.com.
SESSION SUMMARY: Megan Pritts of Noble Stein Brewing Company joins Jason Cercone on Session 10 of the show to discuss search engine optimization, or SEO if you're into the whole brevity thing, as well as various aspects of social media practices that Megan uses to manage marketing for Indiana, PA's Noble Stein Brewing Company. Megan is a marketer by trade and brings a wealth of knowledge and experience to the podcast.The show kicks off with Megan talking about how she entered the marketing world and how her company tasked her with handling SEO responsibilities. The conversation then steers towards how SEO has changed over the years as the internet has evolved and how you can best harness those changes to help your business. Megan also shares the importance of keeping an updated website and how it helps with search engine rank. Next, we learn how Megan has established a voice for Noble Stein through networks like Instagram, Facebook, and Twitter and how she's able to utilize each platform to get the most from her efforts. As of the release of this podcast, Noble Stein has been able to find levels of success through Facebook without investing in ads. Megan admits this may not last forever, but she enjoys the challenge of getting the most from organic content and communicating with fans of the Noble Stein page as frequently as she can. She's also an advocate of "playing by Facebook's rules," which you'll hear more about as the show unfolds.Megan and Jason also discuss the power of conversation on Twitter and the visual appeal of Instagram, why it's best to not push content from one platform to another, and why it's important to establish consistency with your social media practices. And, as is tradition on the Breaking Brews Podcast, we share a brief rant about clean glassware and why it's important at your establishment and in ALL of your promotional efforts. You can catch up Noble Stein Brewing online at:Website | Facebook | Twitter | InstagramMUSIC CREDIT: All music on the Breaking Brews Podcast is courtesy of purple-planet.com
SESSION SUMMARY: It's the world premiere of the Breaking Brews Podcast! This show is focused on the business side of the craft beer industry. Each session will bring you scenarios, experiences, and banter from industry professionals that will help you improve upon your day-to-day practices. Or, if you're a beer enthusiast, you'll gain a better understanding of the subject at hand to build upon your appreciation for the thriving landscape of beer. To kick things off, host Jason Cercone sat down with Zack Morrow, co-owner and head brewer at Noble Stein Brewing Company in Indiana, PA. Noble Stein has been going strong for 2+ years and Zack took some time to share some of the tips and strategies he and his partners practiced when getting their brewery off the ground. We start the show hearing about Zack's background and discovery of craft beer. From there, we delve into how the idea of Noble Stein Brewing came about and how Zack and crew brought things to life, including discussion on picking a location, managing start-up capital, gaining community acceptance, and adjusting to commercial equipment. We round out the session with Zack covering some of his top Do's and Dont's that you should consider if you're thinking of starting your own brewery.Connect with Noble Stein Brewing on the World Wide Webs:Website | Twitter | Instagram | FacebookMUSIC CREDIT: All music heard in today's session comes courtesy of purple-planet.com
SESSION SUMMARY: The Breaking Brews Podcast makes its debut (ish) with a special sneak preview of the first five sessions, all of which will go live the week of March 4th. In this introductory episode, you will get a feel for what the show is all about: a strong focus on the business side of beer with stories, experiences, and real-world scenarios discussed by industry professionals. Beer industry professionals and beer enthusiasts alike will be able to walk away from each session having learned something to help them in their day to day relationships with the world's greatest adult beverage.The introductory session has clips from Sessions 1-5, featuring the following:Session 1 - Zack Morrow from Noble Stein Brewing discusses some do's and dont's you'll want to consider when opening a brewery. Full session debuts Monday, March 4th.Session 2 - Master Cicerone Brian Reed gives us an in-depth look at the Cicerone Certification Program. Full session debuts Tuesday, March 5th.Session 3 - Lauren Baker, Production Manager at North Country Brewing, talks about her role in helping the brewery grow, both internally and externally. Full session debuts Wednesday, March 6th.Session 4 - Ian Staab, Co-Founder of Yellow Bridge Brewing, talks about how canning their beer has helped increase their exposure and strengthen the bottom line. Full session debuts Thursday, March 7th.Session 5 - Jason Cercone, Founder & CEO of Breaking Brews and host of the Breaking Brews Podcast, shares some easy-to-implement social media marketing tips and strategies. Full session debuts Thursday, March 8th. MUSIC CREDIT: "Hot Rod" and "Big Vision" courtesy of purple-planet.com
https://images.fireside.fm/podcasts/images/1/1c2e964e-6fbf-4dd7-acc7-fb9bf726a856/episodes/8/8e13e481-1d51-4e33-8e92-de7d418eaad6/header.jpg Special thanks to everyone at the Punxsutawney Groundhog Club for making this a great day and Standard Pennant Co. for the glassware! Show Notes Welcome to Hogtoberfest! | Map of Gobbler's Knob | Levity Brewing and Hop Hedz Gear | Home Brewing competition | The Burrow Bar & Grill | Casali's Grille | Dr. Daniel Carr | Noble Stein Brewing | Wrap up at Gobbler's Knob. Follow SIDT Twitter - @sidt Facebook Page- shouldidrinkthat Facebook Group - shouldidrinkthat YouTube - shouldidrinkthat Instagram - shouldidrinkthat SnapChat - sidtbeer Untappd - spoon