Podcasts about Map

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

In the past couple of weeks, two smart people looked at the same moment in AI and came away with opposite advice. Matt Shumer says wake up, this is urgent, denial is dangerous. Ann Handley says slow down, stop panicking, protect your judgment. I agree with both of them. And yet I think their arguments are incomplete. In this episode, I offer a third stance: value doesn't just vanish during disruption. It gets rebundled. Reorganized. Repackaged into new bundles of tasks, trust, judgment, and responsibility. And whoever understands that process early gets to position themselves on the right side of it. I steelman both arguments, push back on both, and then spend the bulk of the episode on what excites me most: the new paths opening up for writers and marketing professionals right now. And why this is all scary and very exciting at the same time! What You'll Learn Why Shumer is right about urgency and capability, and where his argument breaks down Why Handley is right about protecting your agency, and the uncomfortable question her advice raises What "value rebundling" means and why it matters more than any AI prediction Three rebundling patterns reshaping how work gets organized Why the career ladder is breaking and what replaces it Whether "slow down" is a luxury belief, and how runway changes which advice applies to you Three new business paths for writers and marketers (Micro-Agency of One, Productized Workflow, Operator-Teacher) Four additional micro business examples to expand your thinking Why anything you build from here may have a shorter shelf life, and why that's actually freeing Four practical plays you can run this week, including a 14-day micro-offer challenge Key Ideas and Takeaways 1. Both Sides Are Partly Right: Shumer is right about the engine. Handley is right about the road. AI capabilities can jump fast AND adoption can still be messy. These are different layers of the same reality. 2. Value Gets Rebundled: Jobs are bundles of tasks, responsibility, trust, and context. AI lowers the cost of tasks. Organizations redesign the bundle. The question isn't "Will my job disappear?" It's "What will my work be repackaged into?" If you do nothing, someone else rebundles you. 3. Three Rebundling Patterns: The Orchestrator: human value shifts to scoping outcomes, setting standards, making tradeoffs, and integrating outputs. This is product thinking, not prompting. The Judgment Premium: when speed is cheap, the bottleneck moves to accuracy, brand risk, accountability, and trust. Judgment becomes more valuable where stakes are high. The Adaptive Builder: durable edge goes to people who experiment fast, chain tools into workflows, ship, measure, and rebuild when the tools change. 4. Runway Changes Everything: Your financial position determines which advice even applies to you. If your runway is short, your first goal should be financial runway. Reduce burn, increase reliable income, create a second stream. Runway gives you options. Options give you agency. 5. New Paths Beyond Your Current Job Frame: AI collapsed the cost of building. You can rebundle value outside companies, on your own terms. 6. Shorter Shelf Lives Are the New Normal: Anything you build from now on will likely have a shorter lifespan than you're used to. That's okay. The durable skill is getting good at building, shipping, learning, and rebuilding. That cycle is the skill. 7. Speed Without Panic, Intention Without Paralysis: No denial. No doom. No thrash. Choose one lane, build one proof asset, ship one offer. The future belongs to finishers. Action Steps Push AI into your hardest, most time-consuming work. One hour a day, one workflow per week. Identify what compounds in your work (judgment, taste, relationships) and protect it. Automate what doesn't. Map your work on the stakes/trust 2x2 grid. Migrate toward high-stakes, high-trust work. Launch one fixed-scope micro-offer in 14 days. Build proof. Ship. Iterate.

Think your IQ is what limits your influence? The real bottleneck might be your reactions. We pull back the curtain on emotional intelligence and show how it quietly governs decision quality, trust, performance, and the culture your team lives in every day. Instead of treating EQ as a soft add-on, we frame it as the leadership multiplier that turns strategy into steady execution.We break down the four core domains—self-awareness, self-management, social awareness, and relationship management—and connect them to moments you face at work: the meeting where tension spikes, the email that triggers you, the one-on-ones where people read your mood more than your words. You'll hear candid reflections on blind spots, how values drive triggers, and why stress widens the gap between who we think we are and how others experience us. We explore the hard ROI: regulated leaders access clearer judgment, build predictable trust, reduce drama, and unlock smarter problem solving across the team.Along the way, we share practical moves you can use right away. Map your top triggers to the values beneath them. Pause before key decisions to name what you feel and choose instead of react. De-escalate heat with simple scripts that separate facts from stories. Treat culture as a daily product of repeated reactions—because mindset drives behavior, behavior shapes culture, and culture becomes legacy. If you want your team to think better and move faster, start by leading your inner world on purpose.Listen now, then tell us: what emotion is steering your leadership today? If you found value here, subscribe, share with a colleague, and leave a quick review to help more leaders lead on purpose.Questions? Episode Requests? Send us a message!Ambitious leaders know that real leadership goes far beyond titles—it's about developing the clarity and mindset to guide others with confidence. In this podcast, you'll explore what today's leaders truly need, from navigating everyday problem solving to handling tough moments of workplace conflict with steadiness and respect. Episodes dive into setting healthy workplace boundaries, strengthening workplace collaboration, and building the emotional intelligence and emotional agility that make leadership sustainable. Whether you're managing a growing team or refining your voice as a decision-maker, you'll find insights that help you cultivate a resilient growth mindset and elevate your impact.

Empathy is pioneering bereavement care as an enterprise benefit, transforming how employers and financial institutions support employees during life's most challenging transitions. Working with 9 of the top 10 life insurance carriers in the US and Canada—covering over 40 million people—Empathy created a new category by combining grief support with practical logistics like probate navigation, account deactivation, and estate settlement. In a recent episode of BUILDERS, we sat down with Ron Gura, Co-Founder & CEO of Empathy, to learn how the company went from testing five verticals simultaneously to dominating life insurance, then leveraged the group life/employer overlap to expand into employee benefits. Topics Discussed: Testing five enterprise verticals simultaneously to find product-market fit Landing New York Life through their venture arm and innovation team Why life insurance carriers need to be risk-averse (and how to work with that reality) The strategic overlap between group life insurance and employee benefits Investing in brand at seed stage when your barrier to entry is psychological aversion Navigating dual audiences: decision-makers in their workday versus end users in crisis Expanding from loss to adjacent life transitions like disability leave and estate planning GTM Lessons For B2B Founders: Run parallel vertical tests with focus constraints, not sequential exploration: Ron identified 10+ potential verticals but intentionally tested exactly five simultaneously—hospices, funeral homes, employers, and two others before life insurance emerged as the winner at position five. This parallel testing with artificial constraints forces prioritization while dramatically compressing time-to-insight. Sequential testing would have meant potentially cycling through five failed pilots before discovering their strongest market. B2B founders with horizontal platforms should pick their top 3-5 verticals and run focused pilots in parallel, accepting that this burns more resources upfront but eliminates the risk of quitting before finding your wedge. Map the ecosystem overlap between buyer personas before choosing your wedge: Empathy's expansion from life insurance to employers wasn't growth strategy—it was recognizing an architectural reality. Half their carriers sell group life, meaning MetLife doesn't sell to consumers at metlife.com but exclusively to employer groups. When Amanda at Paramount loses her sister (not covered by insurance), she calls Paramount HR. When her husband dies (covered by MetLife group policy), the beneficiary calls MetLife. Same end user, two different enterprise entry points into the same moment. B2B founders should map these triangular relationships before choosing their wedge vertical. The question isn't just "who has budget?" but "who else touches this user in adjacent contexts?" Brand investment at seed stage is product strategy when fighting cognitive aversion: Ron's insight: "The barrier to entry isn't regulatory and isn't technology. It's us humans trying really hard not to think about our own mortality." This isn't a marketing problem—it's a fundamental go-to-market blocker. The company made what most would consider Series A investments (premium domain, design system, tone/voice framework) at seed stage specifically because brand reduces psychological friction to adoption. Contrast this with Monday.com starting as "daPulse" and rebranding years into success. B2B founders addressing taboo topics (death, mental health, financial distress, relationship issues) should model brand as a core distribution lever, not post-PMF polish. In deeply human categories, buyer's lived experience is your demo: Enterprise buyers at Citibank, MetLife, or Google aren't experiencing crisis during the sales cycle—they're evaluating ROI in their normal workday. But as Ron noted, "Everyone we're talking to...they're humans. They have parents, they had loss, they went through probate." The most common response after seeing the product: "Damn, I wish you called me a few months ago. I needed this a year ago with my mom." This turns product demo into personal recognition. B2B founders in universal human experience categories (caregiving, bereavement, parental leave, financial stress) should structure discovery and demo to activate buyer's memory of their own experience, not just their budget authority. Category creation is a resource-attraction strategy that trades speed for competitive exposure: Ron explicitly acknowledged: "There's pros and cons to defining a category. It's helpful when you attract resources, talent, capital. It also creates very fertile ground for a number two sympathy.com to come along and learn from this podcast...what to go after." Category leadership accelerates recruiting and fundraising by providing narrative clarity, but it simultaneously publishes your playbook. Every hiring blog post, podcast appearance, and positioning document teaches future competitors which verticals to target and which to avoid. B2B founders should treat category creation as a conscious bet: trade competitive opacity for talent/capital velocity. If you're not ready to defend your position, stay in stealth longer. Bridge new categories to existing budget lines through analogous benefits: When entering new verticals beyond life insurance, Ron doesn't educate from zero. With employers, he positions bereavement care alongside caregiving solutions, fertility programs, and parental leave: "This is a life transition happening in my own intimate house. Just like a new baby. I have new duties now." This isn't metaphor—it's budget mapping. Bereavement care gets evaluated against existing family benefits spending, not created from scratch. B2B founders in new categories should identify which existing line item their solution logically extends, then structure ROI narratives around reallocation, not net-new budget creation. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Cooking, Megan 2.0, Predator Badlands, Zom 100, FFVII Remake, The Map of Tiny Perfect Things.

A deep dive into David Hawkins' Map of Consciousness, Jungian shadow work, the Luciferic deception, and what authentic psychospiritual transformation really demands in these times.

Prayer Moment 4 of 4 in FebruaryPrayer for Revelation1. God is Relational:  Pray that Buddhists will accept adoption into God's family (Romans 8:15).2. Freedom: Pray for the Holy Spirit to guide Buddhists out of shame and guilt and into the truth (John 16:13)3. New Life: Pray that Buddhists will find assurance of salvation in a relationship with God (Romans 8:16).

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Uma das zagueiras brasileiras mais vitoriosas do futebol feminino, Tarciane tem apenas 22 anos e uma longa carreira pela frente. Apesar de jovem, a jogadora do Lyon já tem uma coleção de títulos. Revelada pelo Fluminense em 2021, Tarciane ganhou destaque com a camisa do Corinthians. No clube paulista, a carioca conquistou quatro campeonatos brasileiros, uma Libertadores e três Supercopas do Brasil. Marcio Arruda, da RFI em Paris Depois de uma rápida passagem pelo Houston Dash, dos Estados Unidos, a zagueira foi campeã da Liga Francesa no ano passado pelo Lyon. Na seleção brasileira, conquistou a última edição da Copa América. Tarciane vai se apresentar nesta semana para a seleção brasileira, que faz uma série de três amistosos contra países do mesmo continente. O primeiro compromisso do Brasil é contra a Costa Rica, em Alajuela, na próxima sexta-feira, 27 de fevereiro. Na sequência, a seleção enfrenta a Venezuela no dia 4 de março e o México no dia 7; estes dois últimos jogos serão em território mexicano. Em entrevista para a RFI, Tarciane destacou o trabalho que a equipe brasileira tem feito. A zagueira afirmou que o foco é a Copa do Mundo de 2027, que será disputada entre junho e julho do ano que vem, no Brasil. Este mundial reunirá as melhores seleções do planeta e é bem provável que a Espanha, atual campeã, os Estados Unidos, ouro na Olimpíada de Paris, a Inglaterra, a Suécia, a Alemanha e o Canadá disputem a competição. Leia tambémApós beijo forçado em atleta espanhola, surge outra denúncia contra presidente da federação de futebol "A gente está conseguindo fazer um bom trabalho. Toda a comissão e as atletas abraçam totalmente a ideia de jogo para podermos melhorar até a Copa do Mundo. A gente já passou por um momento especial nos Jogos Olímpicos de Paris. Hoje a gente já entende o que é jogar uma competição de alto nível; sabemos o quanto é importante a parte física para a gente poder estar bem na competição", afirmou. Com mais de 25 jogos pela seleção, Tarciane pensa grande. "Mentalmente é importante estarmos trabalhando e jogando com grandes seleções para podermos nos adaptar melhor e chegarmos muito bem na Copa. É um grupo novo e bastante jovem, e certamente vai ter menina que disputará pela primeira vez uma Copa do Mundo. Se eu for convocada, será a minha primeira Copa. Tenho experiência dos Jogos Olímpicos e de outras competições com a seleção. Então, é importante a gente estar pronta para conseguirmos ganhar o mundo; e a gente vai ganhar o mundo", deseja a confiante Tarciane. Mas a zagueira, que conquistou a medalha de prata na Olimpíada de Paris, não quer saber de oba-oba no Mundial do ano que vem. "A gente não quer favoritismo. Ainda mais com a Copa do Mundo em casa. A gente quer chegar em silêncio e bem quietinha, fazendo o nosso trabalho e jogando contra as grandes seleções. É isso que a gente quer", disse Tarciane. "Eu tenho certeza que a seleção brasileira vai chegar muito bem preparada na Copa do Mundo." "A gente se prepara todos os dias, aprendendo e demonstrando cada vez mais a nossa identidade em campo. Assim, vamos trazer o torcedor brasileiro para o nosso lado. E isso vai fortalecer a gente cada vez mais para jogar uma partida importante no Brasil diante da nossa torcida", falou. Leia tambémEm Paris, Formiga e Michael Jackson dizem o que falta para o futebol feminino decolar no Brasil Mas para continuar a ser lembrada pelo técnico da seleção, Arthur Elias, a zagueira brasileira precisa manter o bom desempenho que tem apresentado com a camisa do Lyon. No clube desde fevereiro do ano passado, Tarciane é titular da zaga do time francês e já marcou três gols – diante do PSG, Nantes e Strasbourg, todos nesta temporada. Mas se ela já está adaptada à equipe francesa, no dia a dia, Tarciane ainda precisa de mais um tempinho. "A adaptação é difícil. Outra língua, outro idioma… tudo muito diferente, mas a cada dia aprendendo mais um pouquinho. Hoje eu entendo muito mais francês do que quando cheguei aqui (fevereiro de 2025) e agora só falta falar um pouco mais. Acho que isso é a parte mais complicada, mas a adaptação é todos os dias", conta. "É um momento importante de aprendizado." E como será que ela faz para matar as saudades da família e amigos? "Sinto saudades de casa; sempre. É difícil porque é muito longe. O Rio de Janeiro e a França são totalmente diferentes. A logística, o horário... Eu pude ir para casa nas férias e aproveitei meus dez dias de folga. É vida de atleta. Eu sabia que isso iria acontecer porque são escolhas que a gente faz na nossa vida. A gente vai matando (a saudade) por telefone e videochamada", explicou a zagueira. Mesmo em outro continente, Tarciane mostrou que não esqueceu os clubes que defendeu. Será que o coração da zagueira ainda é de braba, apelido dado às jogadoras do Corinthians? "Ah, sempre vai ser. Foi a segunda equipe que me apresentou para o mundo. A primeira foi o Fluminense e a segunda foi o Corinthians, onde eu pude viver profissionalmente muita coisa. Foi lá que conquistei os melhores troféus que eu tenho. É por isso que eu sempre vou ser uma braba e sempre vou estar na torcida. O Corinthians está no meu coração. Gratidão sempre", disse. Depois da sequência de amistosos com a seleção atual campeã da Copa América, Tarciane voltará ao Lyon para o campeonato francês. O próximo compromisso do clube é em casa contra Le Havre. O Lyon de Tarciane é o líder invicto da competição com 16 pontos de vantagem sobre o Nantes, que hoje está na vice-liderança.

It's still time for another BIG and BRILLIANT adventure into the world of science on this week’s Science Quest! In Science in the News, could an elephant foot bone discovered in Spain be evidence of Hannibal’s legendary war elephants? A teacher in Wales has an ancient crocodile species named after him by a former pupil, and Saturday 21st February is World Pangolin Day, and to celebrate, Dan chats with Jessie Schrauger from the Pangolin Conservation and Research Foundation about the vital work being done to protect the world’s most trafficked mammals. It’s time for your questions too. Isabel wants to know how lenses in glasses help us see clearly, and Luke Gaskill from Scout Adventures answers Marcus’ burning question: why is there smoke when there is a fire? Dangerous Dan introduces the strange and subterranean purple frog. And in Battle of the Sciences, Ian Mills makes the case for dentistry and the science behind keeping our teeth strong. Plus, in Professor Hallux’s Map of Medicine, we investigate toothache and discover what really happens if you forget to brush. What we learn about: Why fire creates smoke How lenses in glasses bend light Why brushing your teeth prevents cavities Possible evidence of Hannibal’s war elephants How pangolins are being protected The unusual purple frog What causes toothache All that and more on this week’s Science Quest!Join Fun Kids Podcasts+: https://funkidslive.com/plusSee omnystudio.com/listener for privacy information.

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

All Over the Map 02-21-26 by ɯɟ6˙66

CoreStory is building code intelligence platforms that address the fundamental limitation of today's coding agents: their inability to navigate complex enterprise codebases. While foundation models excel at greenfield development, they fail at real-world engineering tasks in systems spanning millions of lines of code. CoreStory's context layer delivers a 44% improvement on SWE-bench, the industry's standard benchmark for measuring coding agent effectiveness on actual GitHub issues. In this episode of BUILDERS, I sat down with Anand Kulkarni, CEO of CoreStory, to explore how his team is enabling the shift to AI-native engineering and seeding the category of spec-driven development across Microsoft, GitHub, and Amazon. Topics Discussed: Building with GPT-3 API 18 months before ChatGPT went public Why even GPT-5 and Opus 4.5 struggle with enterprise codebases on SWE-bench The narrative shift required when selling AI pre- and post-ChatGPT CoreStory's 44% improvement in coding agent performance through context intelligence How "spec-driven development" got adopted by Microsoft, GitHub, and Amazon without formal analyst relations The parallel between JIRA monetizing Agile and CoreStory enabling AI-native engineering Three-channel distribution: direct enterprise, coding agent partnerships via MCP, and hyperscaler/GSI routes Why specs become the source of truth while code becomes disposable in the AI era GTM Lessons For B2B Founders: Match your narrative precision to technical depth: CoreStory deploys three distinct positioning strategies based on audience sophistication. For AI practitioners tracking benchmarks, they lead with "44% SWE-bench improvement"—a metric that immediately signals meaningful progress on the hardest problem in the space. For engineering leaders aware of AI tooling but not deep in the research, they focus on velocity gains and ROI metrics. For executives, they describe reverse-engineering codebases into machine-readable specs. The key insight: technical audiences dismiss vague value props, while non-technical audiences get lost in benchmark details. Map your positioning to how your audience measures success in their world. Seed category language through earned adoption, not manufactured consensus: Anand initially called their approach "requirements-driven development" before simplifying to "spec-driven development." Rather than pitching analysts, they used the term consistently in customer conversations, gave talks at GitHub Universe, and shipped demos showing the workflow. When customers naturally adopted the language and community leaders began using similar terminology independently, Microsoft and GitHub followed with their own implementations (like GitHub's SpecKit). The lesson: category language sticks when practitioners choose to use it because it clarifies their work, not because a vendor pushed it. Focus on customer adoption as proof of concept before seeking broader market validation. Position against emergent practices, not just incumbent products: CoreStory doesn't position against legacy code analysis tools—they position as the enabler of AI-native engineering, the discipline that will displace Agile. Anand's insight from watching JIRA's success: "People don't love JIRA. What they love is Agile as a way to move away from waterfall." CoreStory is betting that 10x velocity gains from AI-native practices will drive the same categorical shift. When you're early in a technology wave, attach to the practice change (how teams will work differently) rather than feature comparisons with existing tools. Movements create markets. Design channel strategy around customer problem awareness: CoreStory's three channels map to different stages of buyer sophistication. Direct enterprise comes from teams already deep in AI engineering who've hit the context limitation wall. Coding agent partnerships (via MCP integration with tools like Cognition and Factory) serve builders wanting better AI tooling who haven't diagnosed the context problem yet. Hyperscalers and GSIs distribute into modernization and maintenance projects where AI enablement is emerging as a requirement. Each channel serves a distinct buyer journey stage. Don't force one go-to-market motion—design multiple paths based on where different customer segments are in understanding the problem you solve. Navigate pre-legitimacy markets by hiding the breakthrough: Before ChatGPT, selling anything AI-driven faced immediate skepticism about whether it was "real" or just smoke and mirrors. Anand couldn't lead with AI without triggering disbelief. CoreStory focused on delivered outcomes—"here's what you'll be able to do"—with AI as the mechanism, not the message. Post-ChatGPT, the challenge flipped: everyone expects AI, but now the differentiation question becomes harder. If you're building on emerging technology before market consensus forms, deemphasize the technology until buyers have context to evaluate it. Once the market validates the technology category, shift to demonstrating your specific technical advantage within it. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Jacque Gorelick looks at life like a pie chart — what's going to fit, and what won't? Don't miss this fabulous conversation on how to rely on yourself as a writer! Jacque Gorelick's essays about family, motherhood, estrangement, education, and health have appeared or are forthcoming in The New York Times, Salon, Los Angeles Review of Books, The Kenyon Review, Pithead Chapel, X-R-A-Y, Healthy Women, The Washington Post, HuffPost and more. Map of a Heart: A Memoir of Love, Loss, and Finding the Way Home is her debut memoir. A California native, Jacque has lived all over the West Coast from Santa Barbara to Alaska. Now firmly rooted in the San Francisco Bay Area, she lives beside a creek under redwood trees with her husband, two boys, and a mélange of rescues. To find out more about Jacque and her work visit her website at www.jacquegorelick.com Cold Turkey Writer: https://getcoldturkey.com/writer/Map of a Heart: https://amzn.to/4arXT1bThe Byline Bible, Susan Shapiro https://amzn.to/4arXT1bNewsweek: https://www.newsweek.com/husband-newborn-hike-stopped-breathing-cpr-11514533

The PESO Model has been guiding smart communications strategies for over a decade, but the tactical landscape underneath it keeps shifting. In the latest evolution, Gini and her team have completely revamped the PESO Model Certification to address how AI and large language models are fundamentally changing visibility in 2026. In this episode, Chip interviews Gini about the newly updated certification and what’s changed in how organizations should think about paid, earned, shared, and owned media. The conversation centers on “visibility engineering”—the intersection of owned and earned media where LLMs are scraping information and making decisions about who appears in AI-generated answers. Gini explains why owned media remains the foundation (without content on your own properties, there’s nothing to demonstrate to journalists, creators, or LLMs what you’re about), but the recommended path has shifted from owned-then-earned-or-shared to a more deliberate owned-then-earned-then-shared-then-paid sequence. This evolution reflects how AI systems verify information by comparing what’s on your website against what credible third parties say about you. They also tackle the persistent “X is dead” headlines that plague the industry—whether it’s websites, PR, or press releases. Chip and Gini push back hard on the notion that websites are becoming irrelevant, pointing out that your owned content hub becomes more valuable in an AI-driven world, not less. It’s your source of truth, the fuel for custom AI assistants, and the foundation that persists even as social platforms come and go. The conversation covers practical questions about implementing PESO in smaller agencies, whether you need to be full-service to deliver on all four pillars, and how the certification meets communicators at different experience levels—from college students to seasoned professionals. If you’ve been treating PESO as just four columns of tactics rather than an operating system for communications, this episode clarifies what you’re missing. Key takeaways Gini Dietrich: “Owned is still the foundation because without your own thought leadership, your subject matter experts, your content, all of that, there’s nothing to demonstrate to a journalist, a creator, a newsletter author, a podcast host, what you’re about and how you’re different.” Chip Griffin: “In a world where you’re able to start customizing your own versions of LLMs for your internal or external audiences, huge value exists there. So having that central repository, I think is actually of increasing value today, not decreasing.” Gini Dietrich: “We are in a zero click world. And so how does that affect the work that we’re doing? It’s really how are we helping to inform humans, search engines, and LLMs so that we’re showing up no matter if it’s a human looking, if it’s Google surfacing information or if it’s an AI surfacing information.” Chip Griffin: “Having your content in a world where you’re able to start customizing your own versions of LLMs for your internal or external audiences, huge value exists there. That would not be possible without a thousand plus articles and videos because that is the fuel for that tool.” Turn ideas into action Audit where your owned content actually lives. Open a spreadsheet and list every place you’ve published content over the past two years—your website, Medium, Substack, LinkedIn articles, guest posts, anywhere. Mark which platforms you own versus rent. This awareness exercise reveals how vulnerable your content strategy is to platform changes and algorithm shifts. Map one content piece through all four PESO pillars. Take your next webinar, speaking engagement, or major thought leadership piece and plan the full PESO path before you execute: owned content on your site summarizing key insights, pitching earned media opportunities based on those insights, creating social distribution that doesn’t just promote but educates, and identifying where paid amplification makes strategic sense. This forces you to think about PESO as an integrated operating system rather than disconnected tactics. Dive deeper into the PESO Model. Visit spinsucks.com/peso-model-certification to learn more about the newly updated certification program. Whether you’re looking to formalize your team’s approach to integrated communications or simply understand how the model has evolved for the AI era, the certification provides a structured path from foundational concepts through practical implementation. Resources For more on the PESO model, visit the Spin Sucks website Related Agencies need the PESO model now more than ever Has the PESO Model become a necessity for modern agencies? How PR agencies can use the PESO Model to improve client retention How to allocate your client's PESO budget Wake up or get left behind: AI is forcing your hand View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I, I’ve heard that you might be involved with this thing, I think it’s called the PESO Model. Gini Dietrich: Oh, maybe. Chip Griffin: You may you use that, right? That’s, yeah. Just you found it and you said this should, this is something we should use. Gini Dietrich: Yeah. Something I just found and thought we should use it. Yeah. Chip Griffin: Yeah. Yeah, no, in all fairness, you are in fact the inventor of the PESO model, which is widely used throughout the PR and communications world, and it has been evolving with the times as we all should be. And so I, I think we have some, some new news that you’ve been sharing around the PESO model. Gini Dietrich: Oh, well, according to a couple of people on the internet, it has not evolved at all because they are not able to use Google or AI to say, has the PESO model evolved since 2014? Perhaps. It has. And you know, all of last year I spent a good amount of time, especially on the blog and the Spin Sucks podcast, talking about visibility engineering, which is where owned and earned media meet because that’s where the LLMs are getting their information, right. We’re finding more and more that they’re scrubbing websites and then they’re comparing that to earned media, to the things that media not, and not just traditional media, newsletters, podcasts, things like that, that they’re saying about the brand and looking to see if they match. And if they do, then they’re appearing. You’re, you start to appear in AI answers. So I spent a good amount of time last year exploring that and understanding that and, you know, using the blog and the podcast as my sandbox to learn more about it and teach the industry about it and understand what was happening. As part of that, I said, okay, it’s time to do a big refresh of the certification. Because we did the certification in 2020 and then we did a small update to it in 2024. And this one is a completely revamped certification that shows you how exactly AI is… how exactly you’re showing up in AI answers and doing that via the PESO model. So we start with owned, we go to earned, then we use shared and paid. There’s integration and measurement and it brings it all together. So I’m actually, I said to my team, not to brag, but this is really good. It’s a really, really good course. And we hired, last March I hired a chief learning officer who has helped me build it into something that’s more effective for an adult learner. So it’s really specific to, you know, you can get the work done while you’re also a working professional. So she has done a really nice job of bringing that element into it. It has AI prompts so that you can use the PESO AI that we built to help you do the work. And it’s, it’s pretty good. I’m, I’m really proud of it. I’m really proud of the work we did. Chip Griffin: Well, I mean, it really is something that, that fuels most communication thinking in smart organizations today, whether that’s agency side, client side, that sort of thing. Now it’s not always as well understood it should be. Some people just throw the term around. A little bit willy-nilly. Yes. You know, without really thinking it through. Of course there are other people who claim that it’s also their invention, which is, you know, but we’re not gonna go down that path ’cause we’re staying positive today, Gini. Gini Dietrich: Yes, yes. We’re gonna stay positive. Positive, yes. Chip Griffin: But I think to, you know, to me, one of the things that, when I look at the PESO model, I think is, you know, it’s great because it is an overall set of principles and framework that is effectively timeless when it comes to communications. And then it’s the implementation side of it. The tactical side of it. That’s the piece that needs to evolve. The, I mean, the four letters are still the same. It’s not like you, right? Yes. The evolution has not been to change PESO to something else. Gini Dietrich: Nope. Chip Griffin: It, it’s really just saying. Okay. All of these different components, the paid, earned, shared, and owned have evolved over the last 10 or 15 years. Yeah. And so how we implement it needs to adapt to that. Gini Dietrich: Yeah. It’s very much, I mean, when we did it in 2020, it was very much like how, how you’re using content marketing really to inform your contributed content through earned and then sharing that link through, through social and then putting some money behind it to boost it. And that was, you know, that was six years ago, and it worked back then, right? It’s still, social still worked from the perspective that you could post a link and people would follow that path back to your website. Well, people don’t do that anymore. You know, we are in a zero click world. And so how do, how does that affect the work that we’re doing? So, you’re right, the paid, earned, shared, and owned doesn’t change. That model stays the same. It’s the pieces on top that, that have evolved. And so now it’s really how are we helping to inform humans, search engines, and LLMs so that we’re showing up. No matter if it’s a human looking, if it’s Google surfacing information or if it’s an AI surfacing information, we show up no matter what. And it’s really, that’s what it’s really about is how do you engineer that visibility? How do you make sure that you’re showing up in the right places at the right time to the right people? Chip Griffin: And so if you’re, if you’re thinking about leaning into the PESO model for your communications needs. You know, where should you be starting today? Is it owned? Is it social? Is it, you know, how, has it changed? If at all from that standpoint over the last decade? Gini Dietrich: Owned is still the foundation because without anything, without your own thought leadership, your subject matter experts, your content, all of that, there’s nothing to demonstrate to a journalist, a creator, a newsletter author, a podcast host, what you’re about and how you’re different. So that’s the foundation. There’s nothing do than to just create that distribution layer through shared, and there’s certainly nothing to amplify through paid. So that’s always been the foundation. There are of course exceptions if you’re selling widgets or your, you have an Amazon store or something like that, then I would probably start with paid, but that’s the exception to the rule. For the most part, most organizations need to start with owned. And we used to say that then you could go to earned or shared. Depending on your goals. Now we’re saying actually the best path for engineering that visibility is owned, then earned because you need that credibility, so the LLMs can cite that information. Then you build your distribution layer, and then you amplify your work. Chip Griffin: So I, think what I’m hearing you say is that websites are not dead despite all of these, you know, headlines that you like to see people’s, Gini Dietrich: No, they are not. Chip Griffin: The, the rise of LLM, websites are dead. You’re not even gonna need a website in five years. Gini Dietrich: No, we still need a website because otherwise the LLMs don’t have anywhere to get the information about you. Humans don’t have any, I mean, we still go to websites. We might not go, you know, a direct click like we used to, but we still go to websites to get information. So yeah, you still need a website. I hate the, such and such is dead. The PR, there’s one that PR is dead right now. Like PR is not dead. Come on. You can’t do, you’re not going to show up in AI answers if without PR. So PR is not dead. Chip Griffin: No, the X is dead has always been one of my pet peeves when it comes to, I mean, that, that really is something that, that took off during the start of the social media era. Yeah. Whether it was the press release is dead. This is dead, whatever. I mean, and, you know. Just, it’s not true. I mean, we, you know, I always used to say back 20 years ago, you know, people used to say that radio was dead. Radio is still very much around, and radio is still around in certain forms. I mean, when I’m driving around, I listen to radio. Yes. Is it terrestrial radio? No, it’s satellite radio. Gini Dietrich: Right. Chip Griffin: But guess what? It’s still radio. Gini Dietrich: It’s still radio. Yep. Chip Griffin: Right. Podcasts are effectively radio. Transmitted in a different fashion. Yep. And so, you know, I think that the people need to understand that the underlying technology may evolve, some of the tools will evolve, but Gini Dietrich: absolutely Chip Griffin: the, principles and concepts will largely remain the same. Doesn’t mean that everything stays. Yeah, certainly some things, you know, do go away, or become so small that they’re irrelevant, but you know, I think we need to be careful about those things. And, to me, with a website, to me, the other value is it still is a great place to be the central repository of all your information as all of these things change around you. I mean, if, for the last 10 or 15 years you’ve been using your website as your content hub and housing at least your most important, most valuable stuff there, it doesn’t matter whether medium or substack comes or goes. It doesn’t matter whether people move from X to LinkedIn to whatever. Yep. You still have a source of truth for your own information, which becomes even more valuable in the world of AI and LLMs. Gini Dietrich: That’s exactly right. I mean, we, have preached for years, we’ve all preached for years that you should not build an audience or content on rented land because to exactly your point, the rented land goes away. X has become something that nobody wants to hang out on. We’ve moved to LinkedIn. Lots of people have moved to Substack. So, those pieces will change. So don’t, I think that theory, philosophy stays the same. Because you have, you are building something that you own, that you control, and allows you to control that narrative and be, tell the story the way you want to, and then you rent that out to other places versus building on rented land where it will go away. Chip Griffin: Well, and I think that there are a lot of avenues that are opening up to organizations with, you know, particularly those that have more content already, but also by building it up. And I think in particular of the AI assistant I built on the SAGA website. Mm-hmm. Yep. That would not be possible without a thousand plus articles and videos and that kind of stuff because that is the fuel for that tool. Yep. And, and if I was trying to do it based off of, see what you can find that I’ve posted on LinkedIn or Twitter or things over the years, and it’s just not gonna work. And so having that in a world where you’re able to start customizing your own versions of LLMs for your internal or external audiences, huge value exists there. So having that central repository, I think is actually of increasing value today, not decreasing. Gini Dietrich: Yeah, that’s actually a really good point. I was talking to a client last week and she said that one of the goals for 2026 is they have 17 different brands. So each brand has its own chief executive. And what she has, what she wants, the comms team for each of those brands to do is build an AI agent that helps them with that CEO’s voice. And they can’t do that without content. They can’t do it without the executives’ speeches, webinars, podcasts, appearances, media relations, like they have to have all of that content, blog posts that they’ve written or articles that they’ve written for the website. They have to have that to be able to feed that and train the AI. So without it, they don’t have any, to your point, fuel that will allow them to do that. So 100% that is accurate. Chip Griffin: So as, we’re thinking about implementing PESO properly, so not just, I heard the term, it sounds cool. I made a list of four columns of each, and I just started just chucking stuff in there. Gini Dietrich: Mm-hmm. Chip Griffin: I mean, how do I go about learning it the right way? And I’m, you know, we’re not turning this into a QVC Gini Dietrich: Are you throwing me a softball? Chip Griffin: you know, show here. But at the same time, I, think it is valuable for people to understand what is out there in a more formal sense, to understand and, adopt the process for their own organization. Gini Dietrich: I mean, obviously the PESO model certification is the place to get the information because one of the, one of the things we see is exactly what you said, that people create their four columns and they say, okay, well we’ve got some content and we’re doing some media relations, and we’re throwing that on social. And all right, we’ll put some, budget behind some of our organic social, and we’ve got the PESO model. And that’s, not the PESO model, that’s a list of tactics. So what the certification does is it walks you through exactly. There’s this, a scientific layer to it. It walks you through that scientific layer that allows you to embed an operating system, that let that foundation of your work so that as things evolve and the industry changes and your business goals change, you’re able to change the tactics on top of it. We also hear, well, gosh, my, you know, my clients can’t afford to do a full PESO program, so what should I do? And in fact, they can afford it. You’re just thinking about it as this huge, overwhelming thing. And so the certification walks you through if you’re a solopreneur or a small agency, that walks you through if you’re a midsize, and it walks you through if you’re a large corporation or an enterprise organization. And I will say for small organizations, which are most of our listeners. It’s really about how do you take one piece of content and repurpose it. So let’s say that you do a webinar. How do you take that webinar and create some content around it that, from what the webinar was, not promoting it, not trying to get registrations, but saying, okay, here’s what we learned in the webinar. So we’re gonna create some how-to or thoughtful content for that. And then we’re gonna take pieces of the webinar and we’re gonna break it down for social posts. And then yeah, we’re gonna put some money behind some of it. And we’re also gonna go to some of our trade media and we’re gonna say, Hey, listen, our subject matter expert or our chief executive just did this webinar and here’s what they talked about. Are you interested in some contributed content? So it allows you to do that in a really interesting, effective way without you having to spend hundreds of thousands of dollars or have a large team. You can do it without a lot of resources. I mean I built the PESO model framework for my agency and we were not, at the time, a big agency. Mm-hmm. So that’s what it was built for, is to make it so that we could do more with less and do more with less resources and, less time and less people and less budget and all the things. So it is definitely, definitely feasible. So that’s what it teaches you how to do. Chip Griffin: So I, you know, I think one of the other concerns that, some particularly smaller agencies have when it comes to PESO is not just the, clients and their budget, but, their own capabilities and, you know, so is it realistic for a small agency to be able to, you know, deliver? We, we talk all the time about being careful about being a full service agency. Yep. But to, implement PESO, do you have to be a full service agency? Gini Dietrich: You do not. That’s the other thing that the certification walks you through is if you have the capability yourself in house. Or you yourself can do it. Then here’s how you do it. If you are building it for an external team or an external agency, here’s how you do it. If the client has a team that can do it, here’s what you’re going to do to build the strategy and the creative brief, and then you’ll hand it off. But here’s what is expected for. Here’s, what’s expected of you to deliver, and here’s what the expectation is for the output from the client team or the agency team, whatever happens to be. So it has those three paths depending on where you are. So yeah, that’s a really good point. It doesn’t the, certification expects you to, build the plan and the strategy, and then based on where you are, it meets you where you are. So if, you have a team that you can execute or that you can delegate it to, great. If your client has a team you can delegate it to great. But it meets you where you are so that you don’t have to be the expert, you don’t have to be the strategist, you don’t have to be the influencer, but you do have to build the plan and the strategic path to be able to help the team get there. Chip Griffin: Mm-hmm. Um, and I mean, let’s talk through some of the logistics around the certification. I mean, how long does it take to get certified? Is this, you know, I, do a weekend course and I’m done. Is it an ongoing process? Is it, you know, is it the equivalent of a master’s degree? I gonna spend two years with, you know, countless hours? What exactly does it look like? Gini Dietrich: It’s built to be done in eight weeks, but I will tell you that most working professionals do not do it that fast. I would say most working professionals do it between 10 and 12. Each module is, so you have the intro earned or owned, earned, shared, paid, integration, measurement, and then the operating system and how to embed that. So it’s eight modules and each module has between 6 and 12 lessons, and each lesson is like 8 to 10 minutes. So, you know, you’re looking at an hour to an hour and a half of learning of content and then you have the exercises for each lesson. So I would venture to guess it’s, you know, if you use the AI prompts effectively, that are in there, it’s between two to five hours a week probably. Chip Griffin: And, who is the certification best for? Is it someone who’s got, you know, prior experience, is this, Hey, I’m fresh outta college and I want to have this so I can use it to, you know, improve my, my job prospects. You know, what, kind of experience are they expected to have, or knowledge are they expected to have coming in? Gini Dietrich: It’s, we built it for any level of expertise. The interesting thing about it, of course, if you have more experience, it’s easier for you to grasp the concepts and implement it quickly. But we also use the certification in a hundred plus universities and the kids, the students go through it. So we find that they… It’s different for them because they have to use a fake business where you can use your own business or you can use your client’s business, right? They have to kind of create the business as they go. But it’s really fun to see what kinds of things come out of that. So it’s built for every level of expertise. It’s a different way of thinking about communications. So it’s not like you have to have 20 years of experience or only a year of experience. It’s because it’s teaching you something new. Chip Griffin: Gotcha. And is the, are the certifications only at the individual level? Are there agency certification programs? What exists in that frame? Gini Dietrich: Yeah, we’ve, that, that’s a great question that we evolved too. So it used to be, it was individual based and now we’ve built it so that you can put a team through it, you can put the whole agency through it. The certification itself goes with the individual because it comes through Syracuse University. So it is, so if you have a team member that you wanna put through it, if they leave the certification goes with them. So you cannot say that you do the PESO model anymore if they leave. So we always recommend, I mean, you know, I’m an agency owner, so I’d love to see the agency owner themselves go through it, but I also know that that’s not always doable. So, but if you want the certification to stay with your agency, that’s the way to do it. Chip Griffin: Mm-hmm. And it, you know, I guess as, we’re winding up here, you know, where do you see the, PESO model headed in, the years, you know, in front of us? I would assume it will continue to evolve. Does your crystal ball tell you anything about, you know, what that evolution will look like? Gini Dietrich: It will continue to evolve. I have not looked into my crystal ball yet because I’ve been so heads down deep into developing the content for this that I haven’t been able to forward think yet, but I’m very much looking forward to being able to go back to my regular job and, start to think about the future, but I’m not there yet. Chip Griffin: I, I, guess that’s fair. I guess asking you for the, next version before this version is even fully out in the wild may, Gini Dietrich: I’ve literally been like blinders on, heads down, creating all of this content. Chip Griffin: I had to try at least, you know, see if I could get the inside a scoop on where the industry is headed so that I can… Gini Dietrich: Ask me in a month. Chip Griffin: I can get there before everybody else, or at least before everybody else accept you. Alright. If someone, wants to learn more about the PESO model or the certification or any of that kind of stuff, where’s, the best place for them to go for that? Gini Dietrich: I feel like we just did an interview. Chip Griffin: Well, that, that was not the intent going, but it made the most sense to me. And I, you know, me, I, follow the thread wherever it feels like it goes. That’s fair. Some of these were questions I actually didn’t know the answer to, so I thought I would ask them. Gini Dietrich: Yeah. Alright. spinsucks.com. There’s a PESO model certification page. I think it’s actually PESO-model-certification. Chip Griffin: You love your hyphens on that website. Gini Dietrich: I don’t know why it’s that way. That’s just what they do. Chip Griffin: Oh, well. Gini Dietrich: Ask our web firm. Chip Griffin: I’m, sure people can end up finding it. Gini Dietrich: PESO model certification. Spin sucks.com. Chip Griffin: There you go. Excellent. Well, I, think this was good information and I think we, you know, we do talk a lot about the importance of, you know, agencies continuing to adapt. Particularly in, in this age of AI. And, if we are standing still, you know, we are gonna lose our jobs to AI and the other enhancements and improvements that are out there. I think this is one of many ways that you can, make sure that you are not getting left behind and, so, certainly something that most agencies should be at the very least learning more about, if not actually directly implementing within their businesses. Gini Dietrich: Yep. Yeah, and, like I said, it has AI baked in, so if you’re still on the fence about AI, it’s a good way to dip your toes in the water. Chip Griffin: And if you’re still on the fence on AI, why? Gini Dietrich: It’s so much fun! Chip Griffin: It really is. It can be a time suck at times, but it’s, yeah. It’s also fun and, frankly useful. I mean, I think that’s the… But anyway, that when this is not an AI show, this is a PESO show. Gini Dietrich: Right. So, right, right. Chip Griffin: We, will come back and bash you on AI again in the future. Not, you, but you the listener. You the listener. Gini Dietrich: Yeah. Chip Griffin: Alright. With that we’ll wrap up this episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

This TP Talks episode explores the evolving transfer pricing audit landscape, including voluminous IDRs, MAP and APA strategy, and a look at potential 2026 controversy risks.Support the show

Volume is solid. Skill is solid. But something between "interested" and "paid" is leaking. System problems are the rarest constraint type—and the most overdiagnosed. Everyone wants to believe their machine is broken because it implies they've already done the hard work. But most people who think they have a system problem actually have a volume or skill problem. In this episode, I'm breaking down what real system problems look like, how to audit your journey, find the leak, and fix it without overengineering. Your homework: Map every step from stranger to client. Test your tech. Look at drop-off points. If you find a leak, fix it this week. Here's how you find the leak. Audit the journey. Walk through every step from "stranger sees your content" to "client pays you money." Write each step down. Now ask at each step: What's supposed to happen here? What actually happens here? Is there a gap? Look for places where the answer is "I try to remember to..." or "usually I..." or "most of the time..." Those are system gaps. The process depends on your memory, your energy, your attention. And when any of those fail, leads leak out. Check the tech. When's the last time you tested your own funnel? Filled out your own form? Clicked your own links? Go through the entire process as if you were a customer. On mobile. On desktop. In different browsers. See if everything actually works. You'd be amazed how often something is broken and nobody noticed because the owner never tested it from the outside. Look at the drop-off points. If you're tracking numbers (and you should be), look at where conversions drop dramatically. 100 people visit your page 40 fill out the form 15 book a call 12 show up 4 buy Where's the biggest drop-off? That's where you look for the system leak. 40 form fills to 15 booked calls? What's happening in that gap? Is the follow-up working? Is the calendar link working? 15 booked to 12 show-ups? Is there a reminder sequence? Is there friction in the confirmation process? The numbers point you to the leak. Then you investigate. Now, once you find the leak—how do you fix it? For broken tech: Fix the tech. Test it. Monitor it. Set up alerts if possible so you know when things break. For process gaps: Build the process. Create the follow-up sequence. Write the check-in messages. Systematize the handoffs. For manual tracking failures: Get a simple CRM. Doesn't have to be fancy. You just need a way to track where every lead is and what the next action is. There are free options. Use one. For handoff fumbles: Document the handoff. When someone buys, what's the exact sequence of events? Write it down step by step. Then make sure it happens every time—automated where possible, checklist where not.

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

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On this episode, Nancy sits down with Fatu and Drew to trace an unlikely journey from a TEDx talk watched in Liberia to a heartfelt, real-life meeting in Halifax. Together, they explore “lollipop moments,” everyday leadership, and how small acts of encouragement can quietly transform a life.Presented by Charm Diamond CentresHosted by Nancy ReganProduced by Podstarter

Text us a comment or question!If you've ever said, “My metabolism just isn't what it used to be,” this episode is for you. Most people over 50 believe their slowing metabolism is an unavoidable part of aging — but that belief may be the very thing holding them back from strength, energy, and confidence. In today's episode, Coach Kevin breaks down the metabolism lie that quietly costs people years of vibrant living — and explains what's actually happening inside your body as you age. This isn't about another diet.It's about reclaiming control. What You'll Learn in This Episode:Why “getting older” isn't the real reason fat loss feels harderThe cultural narrative that convinces people decline is inevitableWhat really causes metabolism to slow down over timeThe dangerous belief that keeps people stuck — even when they're trying hardThe hidden cost of accepting decline as “normal”A simple, sustainable framework to rebuild your metabolism after 50The key questions to ask yourself if you feel stuck, frustrated, or exhausted Your metabolism isn't broken. It's adaptive. And when you change the signals you send your body — through strength, proper fuel, and lifestyle habits — your body responds. This episode will challenge what you think you know about aging, fat loss, and metabolism… and give you a clear path forward if you're ready to stop guessing. 

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Leaders don't need to be Hollywood-style hype machines to motivate people. In modern workplaces—especially in bilingual environments like Japan—effective motivation is more personal: diagnose what's really blocking performance, then respond with education, training, coaching, clarity, or genuine intrinsic motivation. Do I need to be a charismatic leader to motivate my team? No—charisma is optional; precision is essential. The myth of the rousing locker-room speech doesn't translate well to most modern organisations, especially across languages and cultures. In Japan-based teams where English and Japanese are both in play, persuasion often depends less on "big speeches" and more on consistent one-to-one conversations. In 2025-style hybrid work, people don't experience motivation as a group event; they experience it in the moments where their boss notices what's stuck, removes friction, and helps them win. Think of leadership more like a coach in elite sport: individual feedback, role clarity, and targeted support—not constant emotional theatre. Do now: Replace "pep talk leadership" with "diagnostic leadership": meet people individually, ask what's blocking them, then match the fix to the real issue.  When someone underperforms, is it always a motivation problem? Often it isn't motivation at all—it's confusion, missing skills, or low confidence. Leaders sometimes label non-performance as "they don't care," when the person actually doesn't know what to do, doesn't know how to do it, or doesn't believe they can do it. In fast-moving environments—post-pandemic, AI-accelerated work, constant tools and notifications—people can fall behind silently. The key is to stop guessing. Treat performance gaps like a troubleshooting process: identify whether the barrier is knowledge, skill, belief, clarity, or willingness. Only the last one is truly a motivation issue; the rest are leadership system issues. Do now: Before you "motivate," run a five-part check: Know what? Know how? Believe I can? Know why? Want to? What if my team member says, "I don't know what to do"? That's a knowledge gap—solve it with education and better onboarding. Many organisations do a perfunctory onboarding, then dump people into "figure it out" mode with thin on-the-job training. In a high-pressure Japan HQ or APAC regional role, that can create quiet failure: people look busy, but don't actually know what "good" looks like. Fixing this isn't about speeches—it's about auditing what they're missing. Map the role: key responsibilities, expected outputs, who approves what, which systems matter, and what "done" means. Then schedule consistent boss time to close those gaps. Do now: Do a simple onboarding audit: list the top 10 things they must know, then verify what they truly understand—don't assume.  What if they say, "I don't know how to do it"? That's a skills/process gap—solve it with training and clear steps. Even experienced hires struggle when your company's systems, compliance rules, customer expectations, and internal decision-making rhythms are different. In multinationals, the gap can be brutal: global standards plus local realities, especially in Japan where stakeholder alignment and risk sensitivity can slow execution. The leadership move here is to break the work into steps and teach the method. Training isn't a one-off event—it's guided repetition until the person can execute unassisted. If you want speed later, you invest time now. Do now: Write the "steps to succeed" as a checklist for the task, walk through it once together, then watch them do it and coach the gaps.  What if they say, "I don't believe I can"? That's a confidence gap—solve it with coaching and capability proof. Organisations change: mergers, restructures, new tech stacks, shifting customer demands. A person who was winning in 2019 may feel out of their depth now. When results drop, self-belief drops—and then performance drops further. Coaching means helping them rebuild belief through small wins: tighten the goal, shorten the feedback cycle, and show evidence of progress. Confidence is not "positive thinking"; it's earned through repeated success with support. Leaders who ignore this tend to get blame, fear, and avoidance. Do now: Create a 30-day confidence plan: one measurable goal, weekly check-ins, and a visible record of wins (even small ones).  What if they say, "I don't know why we're doing this"? That's a purpose/clarity gap—solve it by making the "why" explicit and local. Executives often assume the "why" is obvious, but it frequently doesn't travel past middle management. In 2024–2026 workplaces, employees want context: how does this task connect to customers, risk, revenue, brand trust, or team success? Your job isn't to deliver a slogan—it's to co-create meaning. Explain what changes if this doesn't get done. Show the trade-offs. Link the task to real-world outcomes: customer churn, quality failures, compliance exposure, lost market share, slower cycle times. Then repeat it. Clarity fades quickly in busy environments. Do now: In your next team conversation, answer: "What happens if we don't do this?" and "Who benefits if we do?"  What if they say, "I don't want to"? That's the true motivation issue—solve it by uncovering intrinsic drivers, not by assuming money or promotion.Many leaders default to "pay rises" or "career ladder" logic, but not everyone wants to be the boss. Some people value mastery, autonomy, stability, recognition, flexibility, or contribution more than title. Instead of projecting your motives onto them, ask questions until you understand what they genuinely want from work and life. Then design the work—where possible—to meet those drivers. Your role is to create an environment where people motivate themselves, because forced motivation is fragile and usually short-lived. Do now: Have a 1:1 built around three questions: "What do you want more of?", "What drains you?", and "What would make this role a win this year?"  Conclusion Motivating a team isn't about volume; it's about accuracy. Most performance issues aren't solved by "inspiration"—they're solved by education, training, coaching, clarity, and then (only then) true intrinsic motivation. The common thread is boss time: consistent attention to individuals. If leaders don't allocate time to understand and support people, they'll waste even more time dealing with avoidable underperformance later. 

"Ever had the rug pulled out from under you—suddenly seeing through illusions, societal programming, or personal deceptions—and felt the emotional tsunami hit? Shock, anger, grief, betrayal… it's intense. But what if that breakthrough train bursting into sunlight is exactly on time? In this episode of TGI Now We welcome back Joe "Zep" Antonelli as we dive into the real experience of spiritual awakenings: why they often arrive unexpectedly, how to honor (but not get lost in) the heavy emotions, and essential grounding practices to regain clarity and stability. We also bring in Dr. David R. Hawkins' renowned Map of Consciousness—a logarithmic scale from 1 to 1000 that calibrates human awareness and energy fields. Discover where fear, anger, and pride sit below the critical 200 threshold… and how crossing into Courage, Acceptance, Reason, Love (500+), Joy, Peace, and even Enlightenment transforms everything. #awakening #hawkins

Welcome back to We Heart Therapy

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Wojciech Balczun o sytuacji w spółkach Skarbu Państwa, zmianach personalnych, raportach, które dostaje MAP, odbudowie Ukrainie i udziale Polski, działaczach partyjnych w SSP, repolonizacji

Prayer Moment 3 of 4 in FebruaryPrayer for Unity1. Unity Across Backgrounds: Pray that Buddhist background believers will be one as God the Father and Son are One (John 17:21).2. Unity in Engagement: Pray for believers to have unity in their interactions with Buddhists, despite differences they may have (Ephesians 4:2). 3. Unity in Mutual Support: Pray that believers will bear one another's burdens (Galatians 6:2).

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Welcome to Ep. 8 of Regen Radio, the podcast where we confront conventional agronomy and champion regenerative solutions that restore soil, revitalize farms, and release abundance.Powered by SoilCraft, our mission is to lead innovation in regenerative agronomy—empowering farmers to grow food that heals both the land and its people.In this episode, we dive into the dirty truth about phosphorus—one of the most essential yet mismanaged nutrients in modern agriculture.

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Welcome to the Atomic Anesthesia podcast hosted by CRNA professor Dr. Rhea Temmermand and Co-Founder Sachi Lord. On this show, you'll hear clear, clinically grounded discussions designed for nurse anesthesia residents and CRNAs who want to feel more confident in complex pharmacology, physiology, and real-world anesthesia decision-making.⚠️ SIGN UP FOR OUR FREE NEWSLETTER: [NEWSLETTER SIGN-UP]In this episode:The 9 core physiology principles that explain most intraoperative instabilityWhy oxygen delivery matters more than a normal pulse ox readingV/Q mismatch, shunt vs. dead space, and managing real OR hypoxiaPreload, afterload, contractility, and what MAP actually meansAcid–base balance, CO₂ management, drug redistribution, and autonomic shifts in anesthesia

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Twenty-five year-old bookseller Henry Knox, his 19 year-old brother Will, and teamsters led by John Becker, Sr., move a long “noble train” of 59 pieces of salvaged artillery from Fort Ticonderoga to Cambridge. The route crossed frozen rivers and the not-dreamlike Berkshire Mountains under unbelievably arduous conditions. As word spread, crowds of Americans would turn out to cheer them on, and serve them cider and whiskey. The artillery, when hoisted to the commanding heights of Dorchester above Boston, would drive the British from their long occupation of that city, and they would never return. It is a story of initiative, ingenuity, tenacity, survival, and charismatic leadership, and was perhaps the first miracle of many that would bless the American Revolution. Map of the Noble Train’s route (not reflecting all the river crossings discussed in the episode): Subscribe to my Substack! X – @TheHistoryOfTh2 – https://x.com/TheHistoryOfTh2 Facebook – https://www.facebook.com/HistoryOfTheAmericans Primary references for this episode (Commission earned for Amazon purchases through the episode notes on our website) William Hazelgrove, Henry Knox's Noble Train: The Story of a Boston Bookseller's Heroic Expedition That Saved the American Revolution Thomas M. Campeau, Major, U.S. Army, “The Noble Train of Artillery: A Study Comparison of Current Doctrinal Concepts of the Mission Command Philosophy in History.” (Master's thesis, pdf)

Episode Overview This episode reframes common leadership myths. Instead of framing leadership outcomes as products of personality (“confidence” or “presence” in the room), we explore how consistent organizational performance is tied to designed leadership operating systems—not ephemeral personal performance. What separates inconsistent execution from repeatable results isn't charisma or emotional mastery alone, but clarity of structure, decision rules, and infrastructure that protects quality under pressure. Key Themes & Takeaways 1. The Fallacy of Performance-Centric Leadership Leaders often assume that meetings succeed because of their presence, intensity, or confidence. Real-world inconsistency comes not from personality gaps but from whether clarity and decision frameworks were in place beforehand. When structured systems are missing, leaders compensate with personal energy—but this doesn't scale as complexity grows. 2. When Linear Growth Models Fail Traditional assumptions about leadership presume: Inputs → Strategy → Execution → Results In simple contexts, this holds. But as organizational complexity increases, effort and talent no longer produce proportional outcomes. The stall isn't lack of ambition—it's limits of leadership systems. 3. Leadership as Leverage—Only When Designed Early growth often depends on leaders filling structural gaps with personal skill. Over time, if outcomes hinge on how leaders feel or show up, performance becomes unpredictable. The leverage of leadership becomes reliable only when embedded in repeatable systems. 4. Systems That Protect Decision Quality Consistent performance under pressure comes from infrastructure, including: Clear decision rules Pre-commitments before stress escalates Weekly operating rhythms that reduce ambiguity Filters that stop emotional reactions from driving strategic action This shifts leadership from performance to infrastructure. 5. Calm Outperforms Charisma Charisma may win moments; calm, structured leadership wins quarters and years. Research indicates decision quality deteriorates under cognitive and emotional load when structure is absent. High-performing organizations rely more on clarity, repeatable processes, and defined roles than on heroic leadership behaviors. 6. From Emotional Mastery to Decision Mastery Emotional regulation matters but alone is insufficient for repeatable outcomes. Leaders perform best not by suppressing emotion, but by designing systems so emotion doesn't hijack execution. Effective systems ensure setbacks trigger review—not panic; uncertainty triggers structure—not avoidance. Practical Implications for Leaders • Prioritize System Design Over Personal Performance Leadership development should emphasize creating frameworks that make alignment, decision-making, and execution consistent—regardless of personality variables. • Build Operating Rhythms That Reduce Ambiguity Create weekly and quarterly rhythms that clarify role expectations, key decisions, and escalation pathways. • Embrace Structural Calm Temper leadership advice that leans heavily on mindset or presence. Invest equally in the infrastructure that keeps decisions stable under pressure. • Shift the Leadership Narrative Encourage teams to see leadership not as a moment-driven performance, but as a designed, repeatable infrastructure that creates leverage at scale. Quote for the Episode “Leadership remains the leverage—but it becomes repeatable only when it is designed, not performed.” Recommended Further Listening & Reading Related Breakfast Leadership Show episodes on organizational systems and decision quality Articles on decision-making under pressure (Harvard Business Review) and organizational health and execution excellence (McKinsey) linked in the original article. Actionable Steps You Can Take This Week Audit one recurring decision process: identify where ambiguity arises. Define or refine the decision rule governing that process. Map the operating rhythm (who, when, how) for that decision cycle. Adjust meetings or check-ins to reduce reliance on individual presence and increase systemic clarity.  Source article:  https://www.breakfastleadership.com/blog/leadership-is-the-leverage-but-only-if-its-designed-not-performed  

If your podcast has 10,000 downloads and only two sales meetings, Jason's take is blunt: you're doing everything wrong. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why most B2B podcasts become expensive therapy sessions for executives who like hearing themselves talk, and more importantly, how to fix it. Jason's core point is clear: downloads don't pay salaries, pipeline does. Most B2B podcasts fail commercially for four reasons. They borrow strategy from B2C entertainment instead of building revenue assets. They optimise for vanity metrics because that's what vendors sell. They exist in a silo with no connection to sales motion or funnel stages. And the generic interview format doesn't map to the buyer journey. The problem isn't production quality or download numbers. The problem is that marketing makes the show, sales doesn't know it exists, and when sales don't use it, it's just an expensive content theatre. One 45-minute conversation with a random influencer doesn't help a prospect at the consideration stage trying to figure out if you can actually deliver results, or help a champion sell your solution internally to their CFO. Instead of downloads, impressions, and social shares, here's what actually matters. Leading indicators like enterprise guests booked from your ABM lists, meetings created attributed to podcast touch, and accounts touched. Commercial outcomes like deal stage acceleration, rep usage in sequences and discovery calls, and pipeline influenced. That's the difference between vanity metrics and revenue metrics. One makes marketing feel busy, the other moves the business forward. Jason shares a real example. A B2B tech company ran a podcast for 18 months with 40 episodes, a few thousand downloads, and zero pipeline influence. They interviewed random influencers because "that's what podcasts do." Their sales team had never heard of the show. B2B Better killed the influencer strategy and started interviewing their own clients, CTOs and engineering leaders who'd worked with them but would never sign traditional case studies due to compliance constraints. They packaged content as battle cards and sales enablement artifacts, not social clips. Within 90 days, sales used clips in 60% of discovery calls, influenced £3 million in pipeline, and improved outbound reply rates by 34% when reps included a 92-second client clip in sequences. Same production effort, completely different outcome. The only difference was strategy. Here's the process. Audit your funnel gaps to find where deals actually stall. Map content to that stage. Design multi-segment episodes that serve different funnel stages, not one 45-minute interview that does nothing particularly well. Package for sales with battle cards, objection handlers, and committee packs. Measure commercial impact through meetings created, accounts touched, pipeline influenced, and deal velocity, not downloads. If you can't answer "which specific deals will this help us close," you're not ready for a podcast. You don't have a content problem, you have a strategy problem. Stop trying to be Joe Rogan. You're building a revenue asset, not an entertainment show. Chapter Markers 00:00 - Why downloads don't pay salaries, pipeline does 01:00 - The word podcast has become a red herring 02:00 - Four reasons B2B podcasts fail commercially 03:00 - No connection to sales motion equals content theatre 04:00 - Revenue metrics that actually matter 05:00 - Real example: Zero to £3 million pipeline influenced 06:00 - The process: Audit, map, design, package, measure 07:00 - Multi-segment episodes serving different funnel stages 08:00 - Most teams shouldn't have a podcast yet 09:00 - The activation test: Ask sales if they've used it Useful Links Connect with Jason Bradwell on LinkedIn Listen to Pipe Dream Podcast on Podbean HubSpot ABM reporting guide for tracking accounts touched Explore B2B Better website and the Pipe Dream podcast 

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

It seems like Instagram drops a new feature every five minutes

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Walk Your Buyer's Journey: Finding the Friction Points Killing Your Customer Experience When was the last time you actually experienced what it's like to be a customer of your own company? Most operators and Seconds-In-Command are so deep in the weeds of delivery that they've never walked the buyer's journey from first contact to final goodbye, which means customer experience issues go unnoticed until they become complaints. The exercise is simple but revealing: map out every single step from that first phone call or website visit all the way through fulfillment, including timelines between steps and who the customer interacts with at each point. Together you'll cover a case studio of a company that discovered two major friction points through this process. The businesses winning right now aren't always the ones with the best product or pricing - they're the ones making it easy and pleasant to work with.  You'll hear all about: 00:29 - Introduction: Walking the buyer's journey - what does it actually look like to do business with you 01:02 - The reality check: It's rare that you have firsthand experience being a customer of your own company 01:14 - Why minor problems go unnoticed until they become customer complaints 01:26 - The exercise: Start mapping from the very first phone call, email, or website visit 01:47 - How to map it: Take a blank piece of paper and document every single step, no matter how small 02:15 - Include timelines between steps and who in your company interacts with the buyer at each point 02:37 - Map all the way to the last touch: fulfillment, project close-out, or the final goodbye 02:45 - Two key things to analyze: How many people are they interacting with? Where are the significant time gaps? 03:16 - Critical insight: Buyer's remorse sets in as soon as payment is processed 03:37 - Real example: Landscaping company case study reveals two major issues 03:50 - Issue #1: Admin takes initial info, then client waits a week or more for the design team to contact them 04:14 - Issue #2: Multiple waiting periods create a roller coaster of excitement and frustration 04:57 - The harsh truth: Silence and time kill deals 05:17 - How gaps create anxiety even for clients who stick around 05:23 - The coffee shop analogy: Two long lines might look like success, but customers are actually frustrated 06:03 - Important caveat: Not every gap is bad - custom work takes time, but are you managing expectations? 06:19 - Your homework: Walk the buyer's journey yourself or have a team member act as an internal secret shopper 07:00 - Level up move: Ask a recent customer to walk you through their experience (15 minutes of insight) 07:17 - Fall retreat preview and the four CSat questions discussed at the last event 08:05 - Question #1: Who owns customer satisfaction? (If everyone owns it, no one owns it) 08:33 - Question #2: What decisions in the past year impacted CSat most (positive or negative)? 08:43 - Question #3: What complaints led to the most significant operations changes? 08:53 - Question #4: What opportunities exist in your buyer's journey to improve customer experience?   Rate, review & follow on Apple Podcasts Click Here to Listen! OR WATCH ON YOUTUBE If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: Second First Membership Second First One-on-One Coaching Second First on Instagram Second First on LinkedIn Megan Long on LinkedIn

This episode brings together moments from conversations recorded throughout 2025 with athletes who have spent decades working inside uncertainty — in the mountains, on open water, on the road, and in daily training.What connects these excerpts is more than accomplishment or outcome. It's how each person has learned to operate when conditions narrow, when simplicity, judgment, and restraint matter more than force.Every clip comes from a full-length episode in the Ageless Athlete back catalog. Below is a guide to the original conversations featured in this collection.Episodes FeaturedSonnie TrotterBreaking large, intimidating goals into something workable through structure, patience, and preparation. 

For 20 years businesses fought to win Google search. Billions were invested in SEO, backlinks, and ranking tactics. Now that entire system is being replaced.   In this conversation, Kasim Aslam explains why Answer Engine Optimization (AEO)—how AI tools like ChatGPT, Perplexity, Gemini, and Claude choose answers—will replace traditional SEO, and why Google will eventually "set its own search graph on fire."   This isn't theory. * Over 90% of AI citations come from just 12% of websites * AI prefers people over brands * Schema matters more than content * Category kings can be dethroned overnight   If you're an entrepreneur, franchisor, creator, or business owner, this is the biggest opportunity since social media—and most people don't even know it's happening.   We cover: * Why SEO is becoming irrelevant * How AI chooses authorities * The difference between SEO vs AEO * Why brands will lose to personal authority * The exact first steps to rank in AI * How to future-proof your business   Timestamps: 0:00 – 0:47 — SEO Is About to Be Wiped Off the Map 13:10 – 14:17 — The Day AEO Replaced SEO 15:18 – 16:38 — AI Traffic Is 100x More Valuable Than Google 20:12 – 21:09 — AI Trusts People, Not Brands 26:12 – 27:58 — The Schema Secret 88% of Websites Miss 22:06 – 23:24 — Why Google Rankings Won't Matter Soon 28:23 – 29:32 — Give for 3 Years, Monetize Once 7:01 – 8:41 — Exits Don't Fix Entrepreneurs 24:02 – 24:43 — Micro Authorities Will Beat Mega Brands 4:44 – 5:36 — My Billion-Dollar Moonshot Strategy   Connect with Erik Van Horn:

In 2010, a man named Forrest Fenn took a bronze box filled with treasure into the Rocky Mountains and hid it. He told one treasure hunter, “You just need to put the clues together and go get it.” Justin Posey's book is called Beyond the Map's Edge. Say hello on Facebook and Instagram. Follow the show and review us on Apple Podcasts. Want to listen to This is Love ad-free? Sign up for Criminal Plus – you'll get to listen to This is Love, Criminal, and Phoebe Reads a Mystery without any ads. Plus, you'll get behind-the-scenes bonus episodes of Criminal and other exclusive benefits. Learn more and sign up here. We also make Criminal and Phoebe Reads a Mystery. Artwork by Julienne Alexander. Check out our online shop. Episode transcripts are posted on our website. Learn more about your ad choices. Visit podcastchoices.com/adchoices