Podcasts about Map

Episode 388 of RV Miles finds Jason and Abby diving into the sometimes-tricky world of holiday gifting for RVers. They chat through their favorite picks for all kinds of travelers—from camp kitchen essentials and practical gear to more personal, splurge-worthy ideas. They also break down earnings updates from Thor Industries and Winnebago, and what shifting demographics might mean for RV sales.  Gift Guide Purchase Links:  • Project Griddle – https://amzn.to/4piyA7W • Make It Easy – https://amzn.to/4pAc9uY • Hedley & Bennett Aprons — https://www.hedleyandbennett.com • Roastery Brew Bundle (coffee + mug) — https://theroasterie.com/products/bettys-brew-bundle?srsltid=AfmBOoq1X3k3s2N1_DQK1TNRtSBpwlsaeK0fn08XE8sCTtxtNe19R4Pa • BioLite Range HeadLamp https://www.bioliteenergy.com/collections/headlamps • BioLite Solar String Lights https://www.bioliteenergy.com/collections/lights • Barebones Vintage-Style Lanterns https://barebonesliving.com/collections/lighting • Rumpl Puffy Blanket – National Parks Series https://rumpl.com/collections/national-parks-blankets • Beddy's On-The-Go Blanket https://beddys.com/products/on-the-go • Solo Stove Roasting Sticks https://www.solostove.com/en-us/p/roasting-sticks • Rivet Supply Co. Board, Map, or Gift Card https://rivetsupplyco.com • Floating Metal Prints  — https://www.mpix.com/wall-art/metal-prints • Yellowstone Forever Membership https://shop.yellowstone.org/membership • Lectric XP 4.0  https://lectricebikes.com/products/xp-4 Navarro Canoes  https://navarrocanoes.com _____ *Become an RV Miles Mile Marker member and get your first month for $3 *Get your FREE weekly Road Signs Newsletter at https://rvmiles.com/mailinglist/ Support our Sponsors: * Harvest Hosts: Save 15% on a Harvest Hosts membership with MILES at https://harvesthosts.com *Check out all Blue Ox has to offer at https://BlueOx.com *Find all the RV parts and gear you need at etrailer: https://www.etrailer.com/vehicle-finder.aspx?etam=p0001 *Find Liquified at https://liquifiedrv.com/ *Get 25% Off RV Life Pro here: https://my.rvlife.com/bill/signup/3?s=rvtw&coupon=QE7KAHVF3E. *Find Liquified at https://liquifiedrv.com/ *Find the perfect RV Mattress and save 30% with code RVMILES at https://rvmattress.com/rvmiles Track SSTK_MUSIC_ID  437726– Monetization ID MONETIZATION_ID AMXDXB4BX5FLHUYE 00:00 Introduction 02:20 RV Industry News: Thor Industries Earnings Report 20:22 Gift Ideas for RV Enthusiasts 41:54 Unique and Practical Gifts for RV Enthusiasts 43:12 Creating and Preserving Memories 46:06 Adventure Board and Map for RV Stickers 50:02 Supporting National Parks with Memberships 54:37 Travel Day Essentials and Gift Ideas 58:20 Big Ticket Items: E-Bikes and Canoes 01:06:38 Fresh Tank/Black Tank

You believe your biggest competitive advantage is the quality of your work. You're wrong. In today's fast-paced world, your customers have quietly started to care about something else far more. In this sharp and eye-opening episode from the archive, Andy Lopata revisits his conversation with customer experience expert David Avrin, who drops a bombshell: for the first time in history, convenience has officially supplanted quality as the primary reason customers choose you—or leave you. This isn't just about faster delivery. It's a deep dive into the hidden points of friction—the frustrating websites, the chatbot dead-ends, the rigid policies—that are silently driving your best customers to your competitors. David provides a masterclass on how to stop frustrating your audience and start being ridiculously easy to do business with. This episode is an urgent wake-up call for any leader who thinks "good enough" is still good enough. Key Takeaways  What is the crucial difference between Customer Service and Customer Experience (and why does getting it wrong make your relationships irrelevant)? Why do customers now willingly pay more for the exact same item just to get it one day sooner, even when they don't need it? What is the “voicemail of the internet” that 86% of your potential customers refuse to use (and is it on your website right now)? What is the magic six-word phrase your team can use to turn a frustrating policy-driven "no" into a moment of customer loyalty? How are your automated emails and "please take our survey" requests secretly pushing your most loyal customers away for good? Tune in to learn more and gain more insights from this episode of the Connected Leadership Bytes Actionable Insights Become Ridiculously Easy to Do Business With: Conduct a "friction audit" of your customer's journey. Map every step from initial contact to final follow-up and identify every delay, complicated form, or frustrating process. Challenge your team to cut at least four unnecessary steps this month. Digitise the Process, Personalise the Person: Use automation for routine, one-way communications like billing or newsletters. However, ensure every automated system has a clear, easy-to-find "off-ramp" to a real human. Never automate personal follow-ups where a human touch is expected. Empower Your Team to Say "Yes": Stop neutering your employees with rigid policies. Train them on what a good decision looks like within your business model and give them the authority to be flexible. Equip them with the phrase, "Let me tell you what I can do," to solve problems on the spot. SELECTED LINKS FROM THE EPISODE Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with David Avrin: Website |LinkedIn | The Financial Times Guide to Mentoring Episode 148 Featuring David Avrin  

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

After an eight-week pause, Melissa returns with one of her most powerful solo transmissions yet. In this episode, she breaks down how a four-day girls trip to Thailand became a portal into identity, wealth, devotion, and the next evolution of soul-led leadership.You'll hear the 10 wealth codes activated during the trip from why devotion is the only currency that never collapses to why luxury expands your nervous system, why desire is a map (not a distraction), and what it really means to be a spiritual CEO in 2026. This episode blends identity work, business energetics, industry predictions, and real-life reflections from Thailand, including motorbikes, temples, heels class, vegan food hunts, 3AM conversations, and returning to a place that once held an earlier version of Melissa.A BREAKDOWN OF THIS EPISODE:03:10 – #1: Devotion Is the Currency That Never Collapses06:25 – #2: Wealth Is Relational Energy09:40 – #3: Beginner Energy = Quantum Leaps12:55 – #4: Stillness Is a Millionaire Strategy16:15 – #5: Fear vs Intuition for the 2026 CEO19:30 –#6: Desire as the Map to Your Highest-Income Timeline22:45 – #7: Alignment Over Aesthetic24:55 – #8: Luxury as a Nervous System Ceremony29:10 – #9: What 3AM Conversations Reveal32:40 – #10: Returning to Your Roots Activates RebirthPS: Unleash & Unveil Your Soul Business is officially starting to of 2026! If you're ready to build, launch, or scale your soul-led business in 2026 with identity, clarity, and devotion, DM me UNLEASH at @iammelissaruiz to apply.P.P.S. Want to learn how to sell like that girl in the next 14 days? Join my free Telegram sales sprint DM me RICH GIRL on @iammelissaruiz for the link.

Secret Operation In Bangladesh - 18-20 Agents Killed? | India's Role | Explained on Map

Send us a textIntro: Quote of the Week: Maya Angelou “For Africa to me... is more than a glamorous fact. It is a historical truth. No man can know where he is going unless he knows exactly where he has been and exactly how he arrived at his present place.”  Unmasking the News: Trump's Map of Minority Rule: Trump's Statements, Performative with a Body Count: Preying on the Vulnerable: Good News: The BLACKprint for Black Economic Power: Strategies for Black Power:  A Psychohistory of White Supremacy – and How We Kill Its Power: Reflections and Call to Action:Closing/Outro: Sources:https://www.newsweek.com/map-donald-trump-approval-rating-each-state-10-months-11127534https://www.reuters.com/world/americas/trump-says-airspace-above-surrounding-venezuela-be-closed-its-entirety-2025-11-29/https://abuseguardian.legalexaminer.com/laurence-banville/legal/greenwood-pastor-and-ex-calhoun-falls-mayor-johnnie-waller-sexual-abuse-lawyer/https://usblackchambers.org/wp-content/uploads/2025/03/2025-2026-Blackprint.pdfPower Concedes Nothing without a Demand...

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Episode Summary In this solo episode of Business Coaching Secrets, Karl Bryan dives deep into a heartfelt tribute for his late business partner, Adrian Osh, highlighting the profound lessons learned from their collaboration. Karl then tackles practical listener questions, unpacking the realities of selling a home to fund retirement, offering advice for high-budget marketing campaigns, and providing a grounded view on integrating AI into business operations. He closes the episode with powerful mindset strategies for handling anxiety, depression, and the importance of presence, especially for ambitious business coaches. Key Topics Covered 1. Lessons from Adrian Osh's Legacy Karl shares an emotional reflection on what made Adrian Osh an outstanding team player, business partner, and mentor. He spotlights Adrian's quiet leadership, relentless work ethic, and the transformative power of being the "exception." 2. The Truth About Downsizing for Retirement A listener's question about selling a $1.5M home to buy a $750K condo triggers an honest discussion about the myth of "freeing up cash" through downsizing. Karl outlines all the often-overlooked costs and emotional pitfalls, and suggests alternative, wealth-building strategies. 3. Coaching High-Eight-Figure Clients with a Seven-Figure Marketing Budget Karl explains why branding, not features or direct response, is what separates great marketing at scale. He delves into Apple, Nike, and Tony Robbins as branding masters, and shows how to craft a compelling "through line" grounded in company values. 4. How to Actually Integrate AI in Your Coaching Business Karl delivers a reality check: stop chasing new AI tools and focus on operational fundamentals. He emphasizes designing processes and going "a mile deep" in workflow, rather than constantly seeking the next shiny technology. 5. Mindset and Presence: Managing Ambition, Anxiety, and Depression The episode wraps up with actionable mental wellness insights, including the importance of presence, the unavoidable link between ambition and anxiety, and practical self-care routines for the busy business coach. Notable Quotes "Building a business is not about being hyped up with excitement. It's being cool, calm, and collected when things go sideways." "Vanity metrics… they're kind of for the idiots. What really matters is clients in the door, retention, and cash hitting the bank account." "More companies go out of business from growth than lack of sales. It's growth without systems and foresight that does them in." "The highest level of marketing is branding… if you're doing your job right, people know what you stand for." "The money isn't in the buying or selling—it's in the waiting." "Focus is about eliminating distractions. With AI, everyone chases new and next, but the power is in going a mile deep." "Your presence is the greatest gift you can give your loved ones—and yourself." Actionable Takeaways Don't Romanticize Selling Assets for Quick Cash: Factor in all transaction costs and emotional realities before downsizing a home in retirement. Consider keeping existing property and leveraging it for rental income and long-term wealth. Build Brands, Not Just Campaigns: Anchor your marketing strategy in your core values and "through line" message—like Nike's "Just Do It" or Apple's "Think Different." Features and specs won't win at scale. Go Deep, Not Wide with AI: Maximize your existing AI tools for operational clarity before pursuing every latest update. Map out workflows, document processes, and resist the urge to chase novelty. Channel Ambition, Manage Anxiety: Remember anxiety comes with ambition. Rather than trying to eliminate it, learn to manage it through gratitude, presence, and regular self-care (walks, meditation, sunlight). Practice Presence in Relationships and Work: Intentionally slow down, step outside, and fully engage with your loved ones—especially during holidays. Presence is the antidote to time "flying by." Structure for Compounding Improvement: Success (in business and using AI) is about small, incremental improvements measured, tracked, and refined over time. Resources Mentioned Profit Acceleration Software™ – Built by Karl Bryan for compounding growth in any business. Focus.com – Home of the Profit Acceleration platform and business coaching tools. Classic Branding Campaigns: Nike ("Just Do It") Apple ("Think Different") Tony Robbins' "Mastery University" AI Tools: ChatGPT Grok Recommended Mindset Practices: Meditation (10 minutes daily) Gratitude journaling Walking outside, grounded and phone-free If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more information on Profit Acceleration Software™ and join our community of thriving coaches.

Secret Operation In Bangladesh - 18-20 Agents Killed? | India's Role | Explained on Map

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Know-It-Alls: Survivor 49 Ep 11 Recap Today, Rob and Stephen discuss Survivor 49 episode 11. Survivor is back, and so are the Survivor Know-It-Alls! Join Rob Cesternino and Stephen Fishbach as they break down all the strategy, blindsides, and big moves from Survivor 49. To pre-order Rob’s book, The Tribe and I Have Spoken, visit www.robhasabook.com To pre-order Stephen’s novel Escape!, visit stephenfishbach.com To request a limited edition Escape! map, email proof of hardcover pre-order (within the US) to escapefishbach@gmail.com with the subject line MAP. Previous hardcover pre-orders are also eligible! Buy tickets for Stephen's book events here! stephenfishbach.com/events Never miss a minute of RHAP's extensive Survivor coverage! LISTEN: Subscribe to the Survivor podcast feed WATCH:  Watch and subscribe to the podcast on YouTube SUPPORT:  Become a RHAP Patron for bonus content, access to Facebook and Discord groups plus more great perks!

Know-It-Alls: Survivor 49 Ep 11 Recap Today, Rob and Stephen discuss Survivor 49 episode 11. Survivor is back, and so are the Survivor Know-It-Alls! Join Rob Cesternino and Stephen Fishbach as they break down all the strategy, blindsides, and big moves from Survivor 49. To pre-order Rob’s book, The Tribe and I Have Spoken, visit www.robhasabook.com To pre-order Stephen’s novel Escape!, visit stephenfishbach.com To request a limited edition Escape! map, email proof of hardcover pre-order (within the US) to escapefishbach@gmail.com with the subject line MAP. Previous hardcover pre-orders are also eligible! Buy tickets for Stephen's book events here! stephenfishbach.com/events Never miss a minute of RHAP's extensive Survivor coverage! LISTEN: Subscribe to the Survivor podcast feed WATCH:  Watch and subscribe to the podcast on YouTube SUPPORT:  Become a RHAP Patron for bonus content, access to Facebook and Discord groups plus more great perks!

What's the real cost of fraud, and how do we finally shut the door on the criminals exploiting the transportation industry? In this episode, Chris Burroughs breaks down how the Transportation Intermediaries Association (TIA) is stepping up with a new fraud hotline that connects 2,000 members directly to the FBI, helping track patterns, tighten data collection, and speed up responses to cargo crime! We also dig into how organized crime takes advantage of weak FMCSA oversight, why boosting the broker bond matters, the push for enforcement under MAP-21, the role industry advocacy plays, why unregulated dispatch services are becoming a serious risk, the ongoing broker transparency debate, and the need for consistent standards across the board!   About Chris Burroughs Chris Burroughs is the President and CEO for the Transportation Intermediaries Association (TIA). He brings over 18 years of Congressional affairs experience to TIA. As the former Vice President of Government Affairs for TIA, he led the Government Relations department including the legislative, regulatory, PAC, and internal policy committee functions. Chris served as the staff liaison for the Highway Logistics Conference, the Intermodal Logistics Conference, and several other policy committees within TIA. Chris additionally served on the Board of Directors for the Unified Carrier Registration (UCR) as the Subcommittee Chairman of Industry Advisory Subcommittee and sole representative of the 3PL industry. During his time on Capitol Hill, Chris gained invaluable knowledge of the legislative process. He began his career working on the House Transportation & Infrastructure Committee in 2006 and then later the House Natural Resources Committee. In 2009, Chris joined the Twenty-First Century Group, a bipartisan government affairs firm, as their Director of Government Affairs. In this position, Chris advocated on behalf of multiple clients involved in the transportation, telecommunications, health care, tax, and defense arenas. Additionally, he represented TIA on their issues of interest on Capitol Hill. Chris lives in Gainesville, Virginia with his wife Stacey and children Kelly, Christopher, and Connor. Chris earned a BS degree in Political Science from Shepherd University located in Shepherdstown, West Virginia.  

Welcome to the Change The Map podcast, where we inspire, educate, and resource you to transform the Buddhist world through prayer and action. Join us as we explore the mystical world of Buddhism. Discover its unique challenges, meet Buddhist background followers of Jesus, and engage in strategic prayer to change the spiritual map of the Buddhist world....This month we're joined by Mark Durene, a veteran cross cultural worker, and Founder of our prayer movement, Change The Map. On today's episode we talk about the Christmas season and ways that it has opened doors to share the Gospel with our Buddhist friends. Mark also shares the incredible story of the unprecedented village church movement in Thailand that started during Christmas. We wrap up the podcast with four ways to pray for the Buddhist world during this important Holiday Season.

Still buying retail? It's killing your margins. In this episode, Rebecca talks with John Genova of Dovetail Furniture about the real profit advantages of sourcing wholesale and why strong vendor partnerships are essential as your design business grows. You'll learn how to choose the right trade vendors, what to look for at markets, how MAP pricing protects you, and why reliable partners can simplify your workflow and boost your bottom line. Designers in their growth years will take away practical steps for improving profitability through smarter sourcing.   This episode was sponsored by Dovetail Furniture.     Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

Sparrow automates employee leave management—a compliance nightmare that consumes thousands of HR hours annually at companies with distributed workforces. With $64 million in total funding through their recent Series B, Sparrow has achieved 14x revenue growth between their Series A and Series B by solving what became an "insurmountable problem" as states, counties, and cities each passed conflicting paid leave regulations over the past decade. In this episode of BUILDERS, Deborah Hanus shares how she scaled from $1.2 million in her first year while running everything part-time by discovering that the path to enterprise adoption wasn't solving employee frustration—it was quantifying the hidden costs of compliance risk, payroll errors, and retention that director-level HR leaders were desperately trying to contain. Topics Discussed: The regulatory explosion that made leave management unsolvable in-house: overlapping federal, state, county, and city requirements across distributed teams How Sparrow pivoted from a $50-per-leave consumer product to enterprise software after discovering director-level buyers saw a fundamentally different problem than employees Why Sparrow's biggest competitor is internal management rather than other vendors, and how this shaped their entire go-to-market strategy The 4-10x ROI framework: how preventing paperwork errors that cost customers $1 million+ justifies $100K platform investments Scaling from founder-led sales with zero sales background through systematic hiring processes—including reaching out to 100+ candidates for their first sales hire Customer qualification strategy: vetting prospects not just for current pain, but for alignment with the product roadmap 2-3 years forward   GTM Lessons For B2B Founders: Map pain perception across org levels to find economic buyers: Employees experienced leave management as "taking me a lot of time"—roughly 20 hours of taxes-level complicated paperwork. Director-level HR leaders, CFOs, and employment lawyers saw something entirely different: retention problems from employees leaving after bad leave experiences, litigation risk from compliance gaps across jurisdictions, thousands spent on employment lawyers for each leave event, and payroll calculation errors when state programs cover partial wages. Deborah's initial consumer product hypothesis failed because employees would only pay TurboTax pricing (~$50), requiring massive volume. The enterprise motion succeeded because strategic buyers owned the full cost stack. Map how pain manifests at each organizational level, then build your ICP around whoever owns the aggregate business impact rather than the tactical workflow friction. Build ROI models around error prevention, not efficiency gains: Sparrow doesn't sell time savings—they sell payroll accuracy. Their typical customer sees 4-10x financial ROI because the platform prevents mistakes that cost significantly more than the subscription. When paperwork is filed incorrectly, employees miss 60-70% of pay for 12-20 weeks, and with 70% of Americans living paycheck-to-paycheck, employers often make up the difference to prevent attrition. A $100K Sparrow investment typically saves $1M+ in payroll corrections alone, before counting the thousands in hours HR spends with employment lawyers for each leave event. Calculate the true cost of the status quo—including error correction, compliance penalties, and retention impact—not just the labor hours your product eliminates. Design qualification frameworks for roadmap fit, not just current pain: Deborah emphasizes that "everyone has this problem, but not everyone is going to be a fit for the product today and where it's going to be two years from now." Sparrow deliberately vets whether prospects will be excited about their product evolution 3-4 years forward, not just whether they have leave management pain today. This drives retention and customer advocacy as capabilities expand. Build qualification criteria that assess prospect-product alignment across the entire customer lifecycle—including future module adoption, integration depth, and use case expansion—rather than optimizing only for closing deals on current functionality. Treat hiring as systematic sourcing, not urgent gap-filling: Despite being in "back-to-back calls all day" unable to "send order forms fast enough," Deborah took time to reach out to approximately 100 candidates to make their first sales hire. She emphasizes defining what each role should accomplish 5-10 years out, then building sourcing strategies to achieve 50% confidence in that long-term outcome. This intentional approach—coupled with her value of "scaling intentionally"—enabled efficient growth without typical scaling chaos. Resist the startup default of "just hire someone fast." Instead, invest upfront in role definition (including the 5-year trajectory), source systematically rather than opportunistically, and accept lower short-term velocity for higher long-term scaling efficiency. Recognize emotional volatility as statistical artifact, not signal: Deborah reframes the classic startup "highs and lows" through a data science lens: with sparse early data, founders overfit to individual signals. One person saying "your product is stupid" triggers existential doubt; one saying "everyone should use it" creates irrational exuberance. As companies scale and data accumulates, the noise averages out—70% neutral-to-good outcomes with 30% fires becomes manageable rather than anxiety-inducing. She found scaling "much easier than that first year" because "you can sort of plot out your trend line and you can see where you're going." Build systems to accumulate data points faster (more customer conversations, more experiments, more leading indicators), recognize that early-stage emotional swings reflect sample size rather than reality, and make decisions based on trend lines rather than individual data points. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

These December 2025 messages spotlight stories, inspirations, and soul songs offered by Marie Mohler to empower & inspire people during times of potent shifts. Marie's November messages are found in 2 videos.  Part 1 contains the big picture review, Gathering At The River with Dr. Terry Cole Whittaker (Dare To Be Great inspiration), Garden Insights #8 (an intuitive energy update for the month), & themes of Endings & Beginnings, Illuminating Your True Ark, Being Conscious Participants In Our Lives not Bystanders, Higher Ground, The Light of Gnosis, Vibrational Travel (via our True Ark/Merkaba), Exponential Rising, & more. Part 2 contains 28 new soul songs to uplift, fortify, and empower you throughout the holiday season. Please enjoy 2+ hours of soulful music this month and beyond. Titles include:  Higher Ground, Lanterns in the Storm, Shine On, The Knower's Flame, The Garden We Never Left, Endings & Beginnings, Higher Ground 2, Awakening Light, The Light of Gnosis, Eve The Knower, Endings & Beginnings 2, We Are The Ark, Home In Our Sacred Soul Songs, 'Tis The Season, Home for the Holidays, Journey Home, Unity Star, Light A Candle, Light The Flame, Mother Mary - The Light You Are, Mother Mary - Christ Light, The Ark You Are, The True Ark, The True Ark 2, The True Ark Calls, The True Ark Calls 2, & Exponential Rising. Thank you for joining me, and please share with others who would benefit from these insights and positive messages.Please like, subscribe, and share!For more of my inspirational messages, podcasts, soul songs, & subscription offerings on Substack, please click either link:https://www.frequencywriter.com/https://frequencywriter.substack.com/If you are interested in life coaching with me, please send an email:info@frequencywriter.comI look forward to connecting with you. To listen to more amazing podcasts and insightful broadcasts, or to make a donation, visit:  http://www.wholesoulschoolandfoundation.orgTo donate: https://give.cornerstone.cc/wholesoulschoolandfoundationTo shop our apparel: https://www.bonfire.com/store/whole-soul-school-and-foundation/Thank you!You can also tune in here:Substack: https://www.frequencywriter.com/https://frequencywriter.substack.com/X: https://x.com/marie_mohlerFacebook: https://www.facebook.com/wholesoulmasteryYouTube:  https://www.youtube.com/@colorthemagicRumble.com: https://rumble.com/c/c-353585​​​​Telegram: https://t.me/wholesoulmasteryTruth Social: https://truthsocial.com/@frequencywriterTune into Frequency Writer Messages, Empowering Podcasts, and Whole Soul School and Foundation's Inspirational Podcasts via: Spotify, Apple iTunes, Buzzsprout, Stitcher, iHeartRadio, Google Play Music + other favorite podcast platforms If would like to support me and my work directly, please send donations to: https://buy.stripe.com/3csbIU4v8a52eR2aEEYou can also mail donations to:Marie Mohler/Whole Soul Mastery400 S. Elliott Rd., Suite D259Chapel Hill, NC 27514Thank you for yourSupport the show

"Guests have become more sophisticated and our product needs to follow suit." Disney Theme Parks have always been at the top when it comes to large scale, interactive entertainment attractions. Doris Hardoon is a legendary Imagineer, and we don't use that term lightly. Her creative vision has graced every Disney Castle Park on the planet, from EPCOT to Disneyland and Disneyland Paris to Disney's Animal Kingdom, Disney Cruise Line, and beyond. Doris took a break from Disney to run her own design firm working on museums and other interactive design, but she returned to Disney as the executive creative director and producer for Shanghai Disney Resort. Her career at Disney theme parks and entertainment design has spanned over four decades. She joins us on REPOD to share her design philosophy and some life advice for aspiring designers. She's had a very interesting path in her career, starting with working as a model and becoming a well-known folk singer in Hong Kong in the 1960s and 70s. I especially enjoyed hearing her talk about working on the global theme parks and how “It's important to culturally understand who you're creating the happiest places on earth for.” She talks about how to design spaces that appeal to the local audience while still maintaining an authentic Disney experience. She's now turned much of her time to mentoring the next generation of entertainment designers. In this episode, Doris shares some reflections and advice on how to build the right team to support your creative vision. She also talks about how to manage corporate politics, especially when it comes to large creative companies like Walt Disney Imagineering. Doris Hardoon is a true legend, and I hope you find this episode as inspiring as I did.   Full Show Notes   Episode Sponsors We are immensely grateful to our sponsors this season: REA Patreon Backers, PG's Playhouse, Buzzshot, and COGS. We truly appreciate your support of our mission to promote and improve the immersive gaming community.   Support Us On Patreon Today Love escape rooms as much as we do? At Room Escape Artist, we've been analyzing, reviewing, and exploring the world of immersive games since 2014. We help players find the best experiences, and push the industry forward with well-researched, rational, and reasonably humorous escape room and immersive gaming content and events. By becoming a Patreon supporter, you're not just backing a blog — you're fueling a mission to make the escape room and immersive gaming community stronger, more thoughtful, and more connected. Access exclusive Patreon content such as: The Bonus Aftershow The Spoilers Club Early access to escape room Tour tickets and REA articles. Your Patreon support goes toward our mission: paying our contributors, funding our infrastructure, and supporting deep research and industry advocacy.   PG's Playhouse If you love wordplay, puzzles, and trivia, this is the podcast for you! PG's Playhouse recreates a fun game night, all in a short, 30-minute format. Of course, what's game night without making new friends? We bring on different guests for the different episodes. Each episode features a puzzle packed with wordplay and trivia, a short chat with the guest, and a segment exploring an interesting topic. I hope you'll take a listen and play along with us at PG's Playhouse.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Production Credits Hosted by David Spira & Peih-Gee Law Produced by Theresa Piazza Supported by Lisa Spira Edited by Steve Ewing Music by Ryan Elder Logo by Janine Pracht  

Mini podcast of radical history on this date from the Working Class History team.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Prayer Moment 1 of 5 in DecemberPrayer for The Village Church Movement in Thailand1. Going Wide - Pray that the village church movement will reach the remaining 75,000 villages in Thailand that still have no Christian presence. 2. Going Deep - Pray for deep discipleship to be birthed in every village church throughout Thailand.3. Going Strong - Pray for strong leaders to rise up in every district in Thailand. Pray that mother churches will be planted in more and more districts.

Byron Loflin, Global Head of Board Advisory at Nasdaq and co-author of CEO Ready, explained on the Strategy Skills Podcast why many talented executives never make it to the top. " Because you perform well isn't going to automatically get you the job." Boards are looking for more than results. They look for humility, curiosity, and authentic relationships across stakeholders. Byron shared a personal lesson from riding with Ronald Reagan before he was president: "He was genuinely interested in others. And that surprised me. I didn't get the sense that he was a pompous or aristocratic kind of person. He was genuinely interested in identifying what are you interested in? What makes you tick?" He also warned that unchecked ego is one of the biggest risks to leadership: "Ego is a powerful motivator when it's focused properly. But when it becomes dominant in one's personality and drives inappropriate types of responses to the needs of others… Ego can become a significant problem." To counter ego, he recommended building close, truth-telling relationships. This is what Byron said about conversations with his children: "I listen to them very closely when they speak to me and I invite them to speak truth into my life." And he reminded us that succession is political: "Surprise is the enemy. Structure is your friend." Finally, boards now expect leaders to be fluent in technology and disruption: "The expectation of management delivering understanding on the relevancy of AI to your organization with the emphasis on relevancy."   Actions you can take now Seek feedback aggressively. Create a circle of truth-tellers: colleagues, mentors, even family, who will tell you the truth. Check your ego daily. Build humility into routines by asking: "Am I genuinely interested in others, or focused only on myself?" Engage all seven stakeholders. Byron identified investors, employees, vendors, customers, communities, regulators, and the environment as decisive. Map your relationships and strengthen the weakest link. Signal reliability to boards. Remove surprises. Show discipline in how you work and how you communicate. Become AI-fluent. Don't chase every trend. Focus on the relevancy of AI and digital disruption to your business and be prepared to explain it clearly.   Get Byron's book, CEO Ready, here: https://tinyurl.com/z87xz94h   Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Sure built the technology infrastructure enabling the world's biggest consumer brands to embed complex insurance products directly into their core transactions—from auto purchases to home loans. In this episode of BUILDERS, Wayne Slavin shares how Sure pivoted from a consumer mobile app to B2B infrastructure after insurance executives kept pulling engineers into boardrooms to see the backend, why prospects who choose to build end up on Sure's "wall of shame" after their attempts fail, and the vertical integration strategy that could make legacy carriers obsolete within 20 years. Topics Discussed Sure's founding: turbulence on a Vegas flight led to a prototype that converted 15.91% from ad click to insurance purchase The accidental pivot to B2B infrastructure when insurance C-suites started calling people into boardrooms to see Sure's backend system How Sure became "chameleons" matching each partner's corner radius, modal behavior, and loader effects to avoid breaking product experiences The three failed paths that create Sure's best customers: DIY builds, direct carrier partnerships, and naive marketplace strategies Why buy-versus-build objections signal misaligned incentives—enterprise buyers trading career-safe "buy" budgets for execution-risk "build" projects The vertical integration roadmap: from collaborative carrier partnerships toward turnkey solutions backed by sovereign wealth funds AppleCare as the embedded insurance template: multi-decabillion dollar business now integrated into device selection, storage, color, and financing flows GTM Lessons For B2B Founders Run weekend demand tests before year-long regulatory builds: Wayne built a prototype over a long weekend and drove traffic through Google and Facebook ads to test first principles—do people want to buy insurance online, how soon before travel, how much coverage? The 15.91% conversion rate justified committing a full year to regulatory partnerships before bringing on a team. For founders in regulated spaces, creative demand validation derisks the compliance investment required before launch. Watch what gets pulled into the boardroom: Sure pitched their mobile app to insurance C-suites who responded with polite interest. Then executives started calling colleagues into meetings specifically to see Sure's backend operations system—the infrastructure they'd spent hundreds of millions trying to build. After three or four meetings with the same pattern, Wayne realized the backend was the product. Pay attention when prospects ignore your intended offering but get animated about something else entirely. Target solution-aware buyers who've already failed: Sure's most successful customers fall into three categories: those who tried building themselves and lost institutional knowledge when engineers left, those who partnered directly with carriers who took customers away and sold them competing products, or those who naively tried offering 50 insurance options when California markets now have two viable carriers. Wayne explicitly doesn't consider prospects choosing to build as their ICP—they lack awareness of execution risk and will waste Sure's time before returning years later. Treat build decisions as pipeline, not losses: A prospect from 2020 called yesterday after their DIY attempt resulted in three people leaving the company with nobody understanding how their cobbled system works. Sure maintains a "wall of shame" tracking decision-makers who chose to build and no longer work at those companies. For infrastructure plays with 18-36 month sales cycles, maintain relationships with build-path prospects—they're future pipeline once reality hits. Product integration depth wins embedded deals: Sure's differentiation isn't database speed—it's becoming invisible within partners' products. Wayne describes matching exact corner radius, modal patterns, and loader effects so product teams don't fight the insurance insertion. This requires deep product expertise across partners' stacks. For embedded solutions, technical flexibility that respects existing UX decisions matters more than raw performance metrics. Sure enables complex insurance purchases without customers touching their keyboard—everything pre-filled from partner data. Map internal buyer incentives in enterprise deals: Wayne observed that enterprise buyers face perverse incentives: requesting more budget and resources for build projects looks good internally, but they're unknowingly trading stable "buy" expenditures for career-ending execution risk. Large companies will pay "a bajillion dollars to Salesforce" because it works and removes risk, not because anyone loves it. Help champions articulate how buying derisks their execution versus the alternative—it's not about your product superiority, it's about their job security. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.   Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Alex is an AI recruiter that autonomously handles phone screens, video interviews, and candidate communications at scale for enterprise talent teams and staffing firms. The company rebranded from Apriora after acquiring alex.com for over half a million dollars—a brand investment that immediately increased word-of-mouth referrals and inbound pipeline. In this episode of BUILDERS, we sat down with Aaron Wang, Co-Founder & CEO of Alex, to discuss achieving seven figures in revenue through founder-led sales in staffing, their "respectful zagging" approach to standing out in a crowded AI agent market, and building toward network effects that could fundamentally reshape talent matching. Topics Discussed Justifying a $500K+ domain acquisition to co-founders and investors Building candidate experience that drives engagement rather than rejection Design decisions around AI avatars versus voice-only interactions Differentiation strategy in marketing: zagging without rage baiting Hiring framework based on incentive understanding and first-principles thinking Market segmentation between staffing firms and corporate TA teams Long-term platform vision leveraging cross-company recruiting data GTM Lessons For B2B Founders Quantify intangible asset ROI through pipeline metrics, not brand sentiment: Aaron defended the $500K+ alex.com purchase by tracking "huge increase in word of mouth and inbound, which is obviously directly measurable." The previous name Apriora created friction in sharing and referrals. With enterprise contract sizes, removing pronunciation and memorability barriers has concrete pipeline impact. The domain also functions as a balance sheet asset. Founders should evaluate premium domains against customer acquisition cost and deal velocity, not abstract brand value. Extract vertical-specific insights before horizontal expansion: Alex reached seven figures in staffing revenue exclusively through founder-led sales before entering corporate TA. Aaron noted they had "a few key insights into what made staffing particularly relevant as a market." This concentrated approach allowed them to refine product-market fit and build referenceable customers in one segment. Only after achieving clear traction did they expand strategically to corporate TA. Founders should resist premature market expansion—depth in one vertical provides the learnings needed for successful adjacency moves. Structure interviews to surface first-principles thinking across functions: Aaron described having A-player marketers conduct first rounds, then A-player engineers conduct second rounds for the same candidate. This cross-functional approach tests whether candidates can operate from first principles rather than just applying domain playbooks. The key insight: "A players want to work with A players and A players can identify A players. A B player can't identify an A player." Founders should design interview loops that reveal foundational reasoning ability, not just functional competence. Hire for incentive mapping ability over category experience: Exceptional marketers understand "what is incentivizing someone to share or post or like" and how to create mindshare. Aaron emphasized this matters more than HR tech background, citing Vinod Khosla's gene pool engineering concept. You need domain expertise somewhere in the company, but hiring everyone for it dilutes your ability to think differently. Founders should prioritize candidates who demonstrate deep understanding of human incentives and can identify non-obvious differentiation opportunities. Align brand aesthetic with product philosophy to reinforce positioning: Alex deliberately avoided human avatars, choosing nature imagery and green color schemes to make AI feel "grounded" rather than "abstract." This extends their product belief that "bad AI is worse than no AI"—the brand needed to signal reliability and familiarity. Aaron explicitly contrasted this with rage baiting tactics: "not something we're interested in doing." Founders should ensure visual identity and messaging tactics authentically reflect product values rather than chasing engagement metrics that misalign with positioning. Map product roadmap by studying adjacent verticals with faster adoption curves: When discussing category, Aaron compared Alex to Harvey rather than interview intelligence tools. He noted HR tech "tends to lag others" in technology uptake, making legal AI a better predictive model. Just as Harvey expanded from document review to email automation to client portals, Alex views phone screening as "one important, but only one portion of what a recruiter does today." Founders in slower-adopting categories should analyze product evolution in faster-moving verticals to anticipate feature expansion and avoid getting boxed into point solution positioning. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Mini podcast of radical history on this date.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Christmas repertoire books featuring solo fingerstyle guitar arrangements are great for the holiday season! Whether you simply want to get into the Christmas spirit or you need to perform Christmas tunes at your gigs, there are a number of great Christmas repertoire books. Last year I did a similar multi-book review, but I need to put out an update since I have since gone on a buying spree and purchased 4 more books that I'd been curious about. In this review I will look at the original three books that I reviewed: Hal Leonard's “Fingerpicking Yuletide,” Mark Phillips' “Christmas Carols for Easy Classical Guitar” (Cherry Lane Music Company), and John Hill's “Classical Guitar Christmas Sheet Music” (Hal Leonard) As well as my four new books: Michael Wood's “Echoes of Christmas Past,” Bruce Emery's “Christmas Fingerstyle Guitar,” and Doug Young's “Christmas Carols for Fingerstyle Guitar” AND “A DADGAD Christmas.” And finally I'll mention one book that I don't have, but I can see enough from previews to be able to compare to the other books: Hal Leonard's “Fingerpicking Christmas” To be clear, all books are suitable for either steel string guitar or nylon string classical guitar. I will demonstrate tunes from each book so that you can see and hear what you're getting. Now, whether you are just looking to enjoy playing holiday tunes for yourself, with your family and friends, or on stage, there are several factors to consider. Christmas music is really only acceptable in the month of December, so if you are like me then you'll start preparing in November. As these tunes are kept on the shelf for 10 months of the year, I generally look for the easiest arrangements that still sound as good as possible. I need to be able to whip these into shape in a reasonable amount of time. Perhaps you (unlike myself) are looking for the most incredible sounding arrangements possible, regardless of their difficulty? One of these books in particular fits that bill. Another important factor to consider is whether you are looking to play instrumental arrangements or if you are looking to lead a singalong. Some books are better suited to one or the other. I'm going to try to guide you to the book or books that are best for YOU. Each of these books is valuable in its own way, but one may fit you better. Hal Leonard's “Fingerpicking Yuletide” is the only book out of these that has popular modern/mid-twentieth century tunes like Holly Jolly Christmas, Frosty the Snowman, Jingle Bell Rock, and Let It Snow! Hal Leonard is a publishing giant and has the ability to publish these popular tunes that are protected by copyright. Late-beginner/intermediate. Pretty good arrangements, especially as a starting point. No audio recordings. All of the other books contain traditional Christmas carols like O Come, All Ye Faithful, The First Noel, Jingle Bells, and Silent Night. These are all of the tunes that fall under the realm of public domain, so authors can arrange them without worrying about legal issues or royalties. Out of all of these other books, two books stand out for containing beautiful, yet easy to play arrangements. Wood's “Echoes of Christmas Past” is #1, Phillips' “Christmas Carols for Easy Classical Guitar” is #2. Wood's arrangements are incredibly playable and sound so so good. Very flowing and arpeggiated with a folksy touch. Never too many notes at once, so easy on the hands. No lyrics written into the music, and no audio recordings. Phillips' arrangements also flow very well with lots of arpeggiation and pedaling on the open G string. Definitely has some classical guitar vibes. Once again, no lyrics, but this one does come with a CD for the audio recordings. If you are the type of player who wants a simple arrangement that you can enhance, or if you want to lead a singalong and need a really straightforward arrangement, Bruce Emery's “Christmas Fingerstyle Guitar: Plain and Fancy” and Doug Young's “Christmas Carols for Fingerstyle Guitar” are very valuable books. Each contains the most basic arrangements with block chords harmonizing each melody. These are excellent for beginners and work great as lead sheets for intermediate and advanced players (as a platform from which you can create your own variations). Young's book is a bit easier. Emery's book provides each carol at three difficulty levels. Emery's has lyrics in the music so it works better for singalongs. Young's has lyrics on the opposite page from the music, so usable for singalongs, but not ideal. Both provide audio recordings. These two books are both great gigging books, but I if I had to choose, I'd rather have the Wood or Phillips book at a gig. Doug Young's “A DADGAD Christmas” is unique and incredibly beautiful. Much more difficult in comparison – suitable for intermediate and advanced players. Audio recordings are available on Spotify and make for great listening! Some really satisfying arrangements, but not my first choice of Christmas gig book – I generally want Christmas gig tunes to be on the easier side. Hill's “Classical Guitar: Christmas Sheet Music” contains arrangements that can absolutely work on steel string guitars, but they are written only in treble clef. These arrangements are all a bit more difficult to play, regardless of treble clef vs. TAB, and they don't necessarily sound better than the arrangements of the other books. Many arrangements just feel clunky with difficult fingering. One thing that I do like is the arrangement of Tchaikovsky's “March” from the Nutcracker, which you won't find in any of the other books. If you are a classical guitar teacher, these would definitely be useful to use with your students. No audio recordings. So, to organize all of this information: Only one for mid-twentieth century tunes: Hal Leonard's “Fingerpicking Yuletide” Best for solo instrumental gigging: Wood's “Echoes of Christmas Past” is #1, Phillips' “Christmas Carols for Easy Classical Guitar” is #2.  Hal Leonard's “Fingerpicking Yuletide”is an equally important gigging book for me too just because of its arrangements of popular tunes. Best for singalongs: Hal Leonard's “Fingerpicking Yuletide”, Bruce Emery's “Christmas Fingerstyle Guitar: Plain and Fancy”, and possibly Hal Leonard's “Fingerpicking Christmas” Most beginner friendly: Probably Doug Young's “Christmas Carols for Fingerstyle Guitar” orBruce Emery's “Christmas Fingerstyle Guitar: Plain and Fancy,” then Wood's “Echoes of Christmas Past” is #1, Phillips' “Christmas Carols for Easy Classical Guitar” Most sonorous arrangements: Doug Young's “A DADGAD Christmas” Don't buy: Hill's “Classical Guitar: Christmas Sheet Music” Performance: Holly Jolly Christmas, Frosty the Snowman – Hal Leonard's “Fingerpicking Yuletide” Come, All Ye Faithful – in all books other than Hal Leonard's “Fingerpicking Yuletide” andDoug Young's “A DADGAD Christmas” Silent Night – in all books other than Hal Leonard's “Fingerpicking Yuletide” My own books: Fingerstyle Blues Guitar: An In-Depth Study of the 12-Bar Blues in E Major – Books 1 and 2 are available in paperback or as an eBook through Amazon [https://a.co/d/g7Udsso (Book 1) and https://a.co/d/aDbh4H0 (Book 2)]. The first priority of these books is to quickly get you playing a solo instrumental 12-bar blues, and then to build on it until you can freely improvise or “jam.” You should be up and running by the end of the third chapter, and each following chapter will add icing on the cake. Arranging for Fingerstyle Guitar: go to http://joemcmurray.com/checkout/ to purchase a pdf of my eBook. Learning to arrange melodies will also help your fingerstyle songwriting and your understanding of the inner workings of fingerstyle guitar. My upcoming book, Arranging for Fingerstyle Ukulele, will be published by Mel Bay in 2026. My music is available on all streaming platforms at https://open.spotify.com/artist/5dcokTG6C598OhTslHH5uo?si=hrQb7FViSZewDRSgECw9Ew: Pins on the Map: my third fingerstyle guitar album was released on January 19, 2024. Watch the first single, “Open Road,” on YouTube here: https://youtu.be/uPBh8sZQsT4?si=EM_wAwnHFqU1VC9C.Riding the Wave and Acoustic Oasis: my first two fingerstyle guitar albums.

Jeff Hoover welcomes Lindsey Westerfield and Kristina Burton from the Russell County Public Library to talk about new support services, including one-on-one help with applications, online accounts, Medicare enrollment, and digital basics for seniors. They also share upcoming programs and explain how the library is working as a true community hub.In the second segment, Russell Springs Elementary principal Kevin Reynolds joins the show to walk through this year's assessment results. He talks about the school's long run of high performance, how teachers use MAP testing to guide instruction, and why a strong school climate matters just as much as scores.

Here's what nobody tells you about building a business: the very thing that promises you freedom—entrepreneurship—can trap you faster than any corporate job ever did. Corrine joins us to unpack why business owners stay glued to their desks 9-5, answering every email and fielding every question, when the whole point was supposed to be flexibility. In this episode we dive into:• Why "being busy" became a badge of honor (and how it's bankrupting your actual life)• The framework that gets you off your computer and back to what matters without your business imploding• How to know what to outsource first (hint: it's not what the business coaches are telling you)• Why your VA morphing into your "does everything" person is costing you more than you thinkThe Normalization of Chaos• You've convinced yourself that being on back-to-back calls is "just how it has to be" when you run a business• The real issue isn't that you're busy—it's that you've never documented what actually needs to happen• Most business owners are treating their email like a task management system (it's not, and it's killing your productivity)• The shift happens when you realize: if you lost your VA tomorrow, you'd have no idea what they were actually doingThe Four-Part Framework That Changes Everything• Start by writing down every single thing you do for one week—yes, everything, even the tiny stuff you think doesn't matter• Highlight what drains you, then identify what can be automated versus what needs a human touch• Map your offers into buckets: lead/sales process, onboarding, maintenance, offboarding—then break each bucket into micro-tasks• Automate the repetitive, outsource what you hate, and stay in your zone of genius for as long as possibleThe Truth About Scaling Without Losing Yourself• Hiring your first assistant coach before systematizing your backend is backwards—you'll just cap your own earning potential faster• The people making six figures working two hours a day? They put in 100-hour weeks first to build the systems you don't see• Your business doesn't need to look like anyone else's, and comparing your schedule to someone without kids or a corporate job is setting yourself up to fail• When you remove the tasks that drain your mental capacity, you finally have space to show up as the leader your business actually needsThis conversation reminds us that freedom in business isn't about working less—it's about designing your work around the life you actually want to live. Whether you're drowning in admin tasks while your family waits for you to get off your computer, or you're three years into entrepreneurship still operating like you're clocking corporate hours, this episode offers the practical roadmap to stop normalizing burnout and start building sustainable systems.If you're a small business owner who's tired on winging it when it comes to your social media and email strategy, learn more about our marketing program options inside of The Spread Society. DM me “SPREAD SOCIETY” on IG ⁠@thekrystahuber⁠ and I'll send you the details.Connect with Corrine:Instagram: @bossladyvs for real talk on operations, boundaries, and building businesses that don't require you to sacrifice your actual lifeFollow Krysta:⁠@thekrystahuber⁠⁠@thefitnessfyx⁠

 Mini podcast of radical history on this dayOur work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Franchise business advisor Giuseppe Grammatico delivers the full annual review for escaping the corporate trap and achieving franchise freedom. Learn the MAP goal-setting system, the 30-minute time-blocking secret for busy executives, and powerful automation/outsourcing strategies to prepare for investing in franchise in the New Year. Choose the right path at https://ggthefranchiseguide.com. DISCLAIMER: The information on this site is for general information purposes only. Franchising involves risk and careful consideration should be given before making any decisions.00:00 Introduction and Accountability00:10 Weekly Brain Dump Strategy00:38 The MAP Method: Goal Setting and Daily Habits for Franchise Freedom00:38 Welcome to Franchise Freedom Podcast01:13 Annual Review and Goal Setting02:11 Creating a Massive Action Plan (MAP)03:04 Daily Habits for Success06:37 Financial Planning and Automation07:22 Family and Personal Time Management07:57 Business and Outsourcing Strategies10:04 Financial Tracking and Professional Scheduling for Entrepreneurs11:50 The 30-Minute Time-Blocking Secret for Busy Corporate Executives14:54 Using AI for Goal Tracking16:49 Automating Your Business: The Friday Brain Dump & Outsourcing Strategy17:18 Conclusion and Final TipsConnect with Franchise Freedom on:Website: https://ggthefranchiseguide.com/podcast/ LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/ Facebook: https://www.facebook.com/GGTheFranchiseGuide X: https://x.com/ggfranchguide Instagram: https://www.instagram.com/ggthefranchiseguide/ YouTube: https://www.youtube.com/@ggthefranchiseguide Apple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638 Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm TikTok: https://www.tiktok.com/@ggthefranchiseguide The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on ...

 Mini podcast of radical history on this date.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Send us a textYour screen might look tidy, but the constant swirl of tabs, alerts, and inbox pings is stealing your best work. We break down a fast, practical system to turn digital chaos into a calm, focused workspace that helps you think clearly and move faster.We start by decluttering and designing your screen on purpose. Close nonessential tabs and split your work into dedicated windows or virtual desktops so each space has one job. Then set smart defaults that prevent distraction: keep creation tools on one desktop and quarantine email, chat, and social on another you check on a schedule. Fewer visual inputs mean fewer mental exits, which means more momentum on the tasks that actually matter.From there, we lean into automation. Map the repetitive steps in your week—file handoffs, versioning, social scheduling, status updates—and let simple tools and AI-assisted platforms do the heavy lifting. The goal is to remove low-value clicks so your attention stays on decisions and craft. Finally, protect deep focus windows. Flip your phone to do not disturb, turn down system sounds, and work in a single-window view. One notification can cost twenty minutes of recovery; defending your peak energy hours pays compounding dividends.We wrap with a simple challenge: spend twenty minutes on a weekly digital reset. Close lingering tabs, clean your desktop, and refine your defaults so Monday starts with a clear runway. If this helped, follow the show, share it with a friend who drowns in tabs, and drop a review with your favorite automation tip—we're reading every one. To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min

 Mini podcast of radical history on this dayOur work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

 Mini podcast of radical history on this day.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Mairéad Nic Dhonnacha, duine den lucht eagraithe ‘Gúnas for Gaza'. Reáchtálfar ócáid ar an 4 Nollaig i nGaillimh le hairgead a bhailiú don eagraíocht MAP a chuireann cóir leighis ar fáil do mhuintir na Palaistíne.

Today's love story comes from Ed McHugh.From calling basketball games to illuminating Highway 102 with “Charlie the tree", Ed shares heartwarming stories of connection, generosity, and resilience. Discover the power of giving back, the joy in refereeing, and why true love often means showing up for others... on and off the court!Presented by Charm Diamond CentresHosted by Nancy ReganProduced by PodstarterDo you have a great love story? You could be the next guest on the Canadian Love Map! Apply here!

On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.

Schedule a Meeting with Joshua TODAY!Are you an outdoor living pro, hardscaper, or landscaper who feels like your business is moving fast—but without a clear sense of direction or purpose?In this episode, Joshua sits down with Chris Cooper to break down COMPASS—Chris's powerful business framework designed specifically for green-industry leaders who want clarity, structure, financial stability, and a purpose-driven approach to business. If you've ever struggled with budgeting, scheduling, leadership, or aligning your work with your deeper beliefs, COMPASS gives you a practical roadmap.You will:A clear understanding of how the Compass, Map, and Becoming components create clarity, structure, and alignment inside any outdoor living business.Insight into how financial clarity quiets the chaos and gives hardscapers and landscapers the confidence to lead instead of react.A powerful look at how faith acts as the anchor for purpose, peace, and long-term leadership inside the COMPASS framework.Press play now to learn how the COMPASS framework can help you lead with clarity, build with intention, and grow an outdoor living business that finally feels aligned with your purpose and your life.For more information about Chris, check out his website: vineandcompass.comConnect with Joshua at:The WebsiteThe Facebook GroupSales Master ClassesHow to work with Joshua - https://yes.express/apply/Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

 Mini podcast about the calling off of the 1926 miners' strike in Britain.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

"Screenwriting is like a puzzle that the writers are putting together." When a television screenwriter who loves puzzles and immersive experiences turns her attention to creating a boxed puzzle game, the result is beguiling and thoroughly engrossing. The Morrison Game Factory has a deeply intimate and emotional story that pulled at my heartstrings while still engaging my puzzle brain. Screenwriter Lauren Bello created The Morrison Game Factory as puzzle challenge during the pandemic. It would have remained a small one-off game played only by her friends until Rita Orlov of PostCurious played it. She fell in love with the game, and worked with Lauren to produce the game under the PostCurious brand. We originally interviewed Rita of PostCurious on REPOD S2E7 when her award winning game Light in the Mist had just come out. Since then, PostCurious has continually produced hit after hit, including the charming puzzle-focused Ministry of Lost Things series, along with longer epics like Emerald Echoes and Threads of Fate which is a remake of the first game that Rita became known for. PostCurious games are impeccably produced. All the games have authentic-feeling props, heavyweight paper, and a beautiful artistic flair. The puzzles are intriguing, and range from light and playful to complex and layered. The storylines are always interesting and tie into the gameplay. Rita Orlov and Lauren Bello talk about their collaboration. We also spend some time dissecting all the new PostCurious games to hit the market since we last had Rita on Reality Escape Pod. I really enjoyed learning about Lauren's writing process, especially when she described it as a series of waveforms, layering the different plots, storylines, and vibe that she's trying to achieve. If you enjoyed this episode, make sure to check out The Morrison Game Factory and PostCurious' newest game on Kickstarter, Ministry of Lost Things - Case 2: Finders Keypers.   Full Show Notes   Episode Sponsors We are immensely grateful to our sponsors this season: REA Patreon Backers, PG's Playhouse, Buzzshot, and COGS. We truly appreciate your support of our mission to promote and improve the immersive gaming community.   Support Us On Patreon Today Love escape rooms as much as we do? At Room Escape Artist, we've been analyzing, reviewing, and exploring the world of immersive games since 2014. We help players find the best experiences, and push the industry forward with well-researched, rational, and reasonably humorous escape room and immersive gaming content and events. By becoming a Patreon supporter, you're not just backing a blog — you're fueling a mission to make the escape room and immersive gaming community stronger, more thoughtful, and more connected. Access exclusive Patreon content such as: The Bonus Aftershow The Spoilers Club Early access to escape room Tour tickets and REA articles. Your Patreon support goes toward our mission: paying our contributors, funding our infrastructure, and supporting deep research and industry advocacy.   PG's Playhouse If you love wordplay, puzzles, and trivia, this is the podcast for you! PG's Playhouse recreates a fun game night, all in a short, 30-minute format. Of course, what's game night without making new friends? We bring on different guests for the different episodes. Each episode features a puzzle packed with wordplay and trivia, a short chat with the guest, and a segment exploring an interesting topic. I hope you'll take a listen and play along with us at PG's Playhouse.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Production Credits Hosted by David Spira & Peih-Gee Law Produced by Theresa Piazza Supported by Lisa Spira Edited by Steve Ewing Music by Ryan Elder Logo by Janine Pracht  

Still in pain after “rest and NSAIDs”? There's a smarter path. Discover how comprehensive orthobiologics, osteopathic care, and IV wellness can get you back to lifting, running, and living without surgery.Dr. Sean Goddard, DO founder of The Osteopathic Center (Miami, Jupiter, Jacksonville, and Tennessee) is an osteopathic physician known for integrative, non-pharmaceutical care. With a biochemistry background and advanced training in OMT, PRP, exosomes, acupuncture, and regenerative injections, he helps pro athletes and weekend warriors regain function fast.In this episode, Dr. Shivani and Dr. Goddard break down orthobiologics done right: why treating only the painful spot misses the root cause, how to stabilize joints for long-term results, what PRP vs. “medicinal signaling cells” actually do, and how IV therapies (ozone, NAD, chelation) accelerate recovery and metabolic health. You'll hear real patient wins from plantar fasciitis and knee pain to severe spine cases and leave with clear next steps and smart questions to ask any clinic.Key Highlights• The three injection styles (joint, spot, comprehensive) and why a stability-focused, whole-joint protocol outperforms “one-shot” fixes• PRP vs. stem cells vs. exosomes mechanisms, when to use each, and why naming matters (“medicinal signaling cells”)• Dr. Goddard's “MAP to healing” framework: Mobility, Activity, Pain relief and realistic recovery timelines• Case studies: pro-athlete knee recovery, stubborn plantar fasciitis, spinal stenosis nerve pain, lingual nerve injury, and more• The post-procedure stack: OMT, targeted rehab, IV ozone/NAD/chelation, peptides, anti-inflammatory nutrition, and turmeric support• How to vet clinics and avoid pop-up pitfalls: imaging, technique, and team-based care that prevents unnecessary surgeryWhy You Should WatchLearn exactly how to get out of pain without surgery: what PRP, stem cells, and exosomes really do, when they work, and how to combine injections, OMT, and IV wellness for faster recovery. Walk away with steps, smarter questions for clinics, and a plan to stay active for life today.

 Mini podcast about the arrest of three Schlurfs by the Gestapo in Austria – anti-Nazi youth who listened to jazz and swing.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History

Pete Syme talks with Drew Falkman about vibe coding, a way for tour operators to build custom software tools using plain English prompts instead of traditional programming. Drew explains how AI tools like ChatGPT and Claude have been trained on code repositories, allowing them to generate working applications from simple descriptions. The conversation covers why this matters for small operators, what you can build, the learning curve, costs, security considerations, and how this technology could shift the relationship between tour operators and the software they depend on. Pete emphasizes that operators already have the same AI access as hundred million dollar companies and encourages spending at least an hour daily experimenting with these tools.Top 10 TakeawaysYou can build tools without coding knowledge. AI tools trained on code repositories can generate working applications from plain English descriptions, making app building accessible to anyone.Most SaaS tools don't fit your exact workflow. You end up paying for applications where 80% of features you're not using because they're designed for other industries, but the things you do use aren't quite refined enough.Start with internal workflows, not customer-facing apps. Build tools for internal processes first. Don't go public with what you build until you have experience, as you can get 80 to 90% correct quickly, but that last bit is more challenging.Map your processes before building. Write down all your processes on paper, rank what's most important, and list what you really don't like doing. This helps identify where custom tools can have the biggest impact.The learning curve has three main steps. First, learn to plan what you want to build (20 to 30 hours). Second, design the workflow and user interface (a few hours). Third, understand data and databases (a couple days). Total time to get comfortable is roughly a few weeks of focused learning.Tools like Lovable cost around $20 per month. There are small monthly fees for vibe coding platforms, plus hosting costs if your tool is public-facing. Tools like Lovable, Bolt, Replit, Magic Patterns, and N8n each serve different purposes.Keep data storage minimal for security. Don't store sensitive information like credit card numbers or social security numbers. Use third-party authentication (Google, Microsoft, Apple) and payment processors like Stripe to handle sensitive data.You can build custom booking flows and optimize conversions. Create your own booking engine where you control every step, then use analytics tools to see where people drop off and experiment with improvements to increase completion rates.This threatens the traditional SaaS industry. Large companies spending millions monthly on SaaS are already exploring vibe coding to reduce costs. What happens at that level will cascade down through the industry to the tools small operators use today.Just try it to understand the possibilities. Go to lovable.dev, run a prompt, and build something. You won't fully understand what you can do until you experiment. You have nothing to lose with free versions, and no one else will see your experiments.Want to learn vibe coding yourself? Drew teaches courses on building apps without code. Visit drewfalkman.com to explore free resources and paid courses that walk you through the process step by step.

Prayer Moment 4 of 4 in NovemberPrayer for Fruit that Lasts1. Persistent Churches: Pray that the Church in the Buddhist world will remain strong in Christ (John 15:16)2. Multiplication: Pray that the Church in the Buddhist world will thrive and grow, not just sustain itself. (Acts 2:47).3. Intercessors: Pray that God will raise up 50,000+ intercessors to draw Buddhists to Himself, empower them, and sustain them until He returns (Matthew 24:13).

 Mini podcast about a successful general strike of workers in France against proposed pension cuts.Our work is only possible because of support from you, our listeners on patreon. If you appreciate our work, please join us and access exclusive content and benefits at patreon.com/workingclasshistory.See all of our anniversaries each day, alongside sources and maps on the On This Day section of our Stories app: stories.workingclasshistory.com/date/todayBrowse all Stories by Date here on the Date index: https://stories.workingclasshistory.com/dateCheck out our Map of historical Stories: https://map.workingclasshistory.comCheck out books, posters, clothing and more in our online store, here: https://shop.workingclasshistory.comIf you enjoy this podcast, make sure to check out our flagship longform podcast, Working Class History