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The podcast excerpt focuses on strategic email marketing for local businesses, aiming to boost revenue by enhancing online visibility. It highlights the importance of understanding search competitors, utilizing Google Search Console and Google Business Profile for SEO, and consistently engaging with audiences through valuable, non-sales-focused content. The discussion also touches on the synergy between AI tools like ChatGPT and traditional search engines, emphasizing that contextual relevance in communication is key to driving both audience engagement and financial growth. Favour offers practical advice, such as using QR codes at physical locations to convert foot traffic into online leads and segmenting email lists to cater to specific audience needs.
Content Marketing AI Solutions: CEO Edition with SEO Expert, Favour Obasi-ike, MBA, MS.Welcome to an extensive discussion on AI solutions for content marketing, specifically for CEOs and business owners. We emphasize the importance of leveraging AI and search engine optimization (SEO) to enhance online visibility and brand mentions discussing practical applications of AI tools like Harpa AI for content creation, transcription, and analytics, highlighting how these tools can streamline workflows and improve content discoverability across various platforms. The conversation also touches upon the evolving landscape of podcasting as a powerful tool for establishing authority and generating leads, with personal anecdotes illustrating its effectiveness in attracting brand collaborations. Finally, we underscore the critical role of owned media in earning visibility within AI search algorithms and the necessity for businesses to adapt their content strategies to stay relevant in the digital age.FAQs1. How is AI transforming the landscape of Search Engine Optimization (SEO)?AI is fundamentally changing SEO by simplifying its processes and shifting the focus from simply ranking for keywords to writing for the algorithm. In the past, the goal was to rank high in search results based on keywords. Now, AI-powered search engines prioritize "brand mentions" and contextual relevance.2. What is "writing for the algorithm" in the age of AI, and why is it crucial for businesses?"Writing for the algorithm" means creating content specifically optimized for how AI systems process and interpret information. This involves writing in speech-friendly formats, using text, video, and image content, and ensuring it's highly contextual to your brand, experience, and engagement. It's no longer just about keyword density; it's about providing a clear, impactful message that resonates with AI's understanding of relevance and authority.3. What practical steps can a business owner take to leverage AI for content marketing and improve their online visibility?To effectively leverage AI for content marketing, business owners should:Conduct a Search Console Audit: Use tools like searchconsoleaudit.com to understand how algorithms perceive your website.Create Brand-Relevant Content: Write content that aligns with what people expect your brand to discuss, offering solutions through your products and services.Utilize AI Tools for Content Creation and Optimization: Employ AI tools like DeepSeek, ChatGPT, or Harpa AI for tasks like transcribing videos with timestamps, rewriting content for specific platforms (e.g., Facebook posts with hashtags), and generating ideas.Focus on Owned Media: Prioritize creating evergreen content on platforms you own (podcasts, blogs, website) as this highly valuable "owned media" will be recognized as "earned media" by AI search engines, leading to brand mentions and credibility.Analyze Performance with Advanced Analytics: Beyond Google Analytics, explore tools like Fathom Analytics to gain deeper insights into user behavior, geographic data, and the effectiveness of your content, which helps in delivering precisely what the audience seeks.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!
Ein größeres Spielfeld, aber welche Regeln gelten jetzt? Mit dem AI Mode von Google erweitert sich die Suche auf der Plattform um ein Weiteres. Aber was heißt das jetzt für Dein Suchmaschinen Marketing und Optimierung? Genau um diese Fragen dreht sich diese Folge!
Google Search Console SEO: Business Growth and SEO Strategies: Unlocking AI Solutions with SEO Expert, Favour Obasi-ike, MBA, MS.This Clubhouse audio captures a dynamic online discussion about digital marketing strategies and business growth, primarily focusing on Google Search Console trends. The speakers, including the host and "Doctor Fashion" share personal triumphs, such as property acquisitions and brand partnerships, illustrating the tangible benefits of consistent effort and community building. Key topics explored include leveraging AI for content creation, the importance of analyzing search data to drive traffic and monetization, and the critical role of maintaining an updated online presence. The conversation also touches upon podcast sponsorships, email marketing, and the overall significance of professional branding in today's digital landscape.FAQs about Google Search Console (GSC SEO)1. What is the significance of Google Search Console search trends for businesses?Google Search Console search trends are crucial for businesses because they provide real-time insights into what content is trending up or down. This tool, now a full feature after moving from its beta phase (Search Console Insights beta), allows businesses to analyze search volumes and content performance over specific periods (e.g., period over period, like this time last year vs. now). By understanding these trends, businesses can tailor their content creation to match seasonal interests and high-demand topics, ensuring their content remains relevant and discoverable.2. What are the essential aspects of SEO (Search Engine Optimization) and website structure for long-term online presence?Effective SEO and website structure are critical for long-term online presence. This involves using Google Search Console to mine data for intellectual property, tracking tools, ranking words, and key phrases that drive transactions. Content should be structured to target high CPC (cost per click) keywords, ensuring that blogs and landing pages are optimized for search engine visibility and lead to checkout pages. Additionally, it's crucial to understand the lifespan of content; blogs, for example, have a lifespan of about 24 months. Failure to update links and content within this period can lead to deletion from Google's index, highlighting the need for continuous content refreshment and relevance.3. What are the key monetization strategies for content creators, particularly in podcasting?For podcasts, this often involves "host-read ads" and "programmatic ads." Host-read ads are directly integrated into the episode by the host and can be placed as "pre-rolls" (before the episode), "mid-rolls" (during the episode), or "post-rolls" (after the episode). Programmatic ads involve inserting ad slots that brands can bid on, leading to scheduled payouts based on impressions or engagement. Building analytics and systems that allow for both organic and programmatic monetization, as seen with Amazon brand partnerships, is key to generating consistent revenue.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!
Optimizing for AI Search Results / Cost-Benefit Analysis of LLM Tools / Why So Expensive? (Roundtable Quiz Show) with SEO Expert, Favour Obasi-ike, MBA, MS.This
Vous vous demandez comment faire en sorte que ChatGPT, Perplexity ou Copilot mentionnent votre contenu plutôt que celui d'un concurrent ?Dans cet épisode, Myriam Mettouchi, experte SEO & growth, explique comment rendre votre marque visible… même dans les réponses générées par les IA génératives.AU PROGRAMMEPourquoi Google n'est plus seul dans la course (et ce que ça change pour vous)Comment les IA génératives comme ChatGPT choisissent les sources qu'elles citentLes 5 leviers pour être visible dans les résultats générés par l'IA générative Les réglages techniques à ne pas négliger (GPTBot, llms.txt, données structurées…)Les erreurs les plus fréquentes qui plombent vos chances d'être citéEt la check-list SEO à suivre pour rester visible dans les mois à venirUn épisode essentiel pour comprendre les nouveaux enjeux du SEO à l'ère de l'IA… et pour ne pas rater le coche.A PROPOS DE MYRIAM METTOUCHILinkedInSite webFormation____
Advertising Best Practices for SEO and Brand Monetization: 5 Ms of Advertising Explained with SEO Expert, Favour Obasi-ike, MBA, MS This extensive Clubhouse plus audio offers a comprehensive guide to advertising best practices for brands, emphasizing monetization and SEO. Favour introduces the "five M's" of advertising: media, measurement, message, mission, and money, explaining how each element is crucial for business growth and brand building. The discussion highlights the importance of intentional content creation, leveraging organic reach before paid advertising, and understanding the customer journey from awareness to conversion. Practical advice includes utilizing platforms like podcasts for deeper connections, optimizing content for search engines, and making informed decisions based on data analytics rather than solely focusing on immediate sales.FAQsWhat are the "Five M's" of advertising and how do they work with the "P's" of marketing?The Five M's of advertising are: Media, Measurement, Message, Mission, and Money. These M's are crucial for building a successful business and brand. They work in conjunction with the traditional "P's" of marketing (Product, Price, Place, Promotion, and sometimes People, Process, Physical Evidence). While the P's define your marketing strategy, the M's provide a framework for executing effective advertising. Favour emphasizes the importance of aligning these two frameworks, asking "how do you get these two to work together hand in hand?" Essentially, the "P's" help define what you're offering and how you're positioning it, while the "M's" guide how you effectively communicate and monetize that offering through advertising.Why is having a "Message" that resonates with your audience so important in advertising, and how does timing play a role?The "Message" is highlighted as a core element. It's not just about having a product, but about sending a message that truly resonates with the target audience at the right time. An effective message helps solve a problem for the audience. The speaker uses the analogy of offering a jacket when someone is looking for a tank top – it's the right message at the wrong time, making it ineffective.How does "Media" function as the "currency" of advertising, and what are some examples?"Media" is described as the "red carpet" of advertising and the "currency of your advertising." Without media, you cannot run ads. This refers to the various platforms and file types through which your advertising content is delivered. Examples include social media platforms (Facebook, TikTok, LinkedIn, Pinterest, Instagram), billboards, TV, radio, and even older formats like newspapers and magazines. Regardless of the platform or era, the content (video, audio, text, image) needs to be uploaded as a "media file" (MP3, MP4, MOV, PNG, JPEG, TXT). The compelling nature of this media (whether it's "catchy" or "hooking") directly impacts its effectiveness in engaging an audience.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!
Do you want to invest In Ghana Real Estate (Africa), the Certified Way? This podcast episode features an interview with two beautiful businesswomen, Louv Ford and Dez Gerald, LHS, ASP, who discuss the inception and mission of ACRELS (African Continent Real Estate Listing Service). >> Unlock your future in real estate—get certified in Ghana today! Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury Products
LISTEN TO THIS EPISODE OF YOU WANT A REAL STORY OF A CLIENT WHO GREW HER BUSINESS FROM A FEW SALES A MONTH TO AUTOPILOT SALES WHILE SHE'S ON LEAVEThis is the kind of story we don't hear enough because it's not about hustle or launching new products. It's about strategy and knowing what actually moves the needle.In this episode, I'm sharing a behind-the-scenes story of a seasonal product-based business owner who went from a couple of sales a month to consistent $8–10k revenue, even while stepping away on leave. She was a few months post-launch with big goals, a niche audience, and a product that solved a very real problem.We focused on:
The provided audio excerpt serves as a trailer for Season 11 of the We Don't PLAY podcast. It aims to attract new listeners by highlighting the podcast's focus on various digital marketing topics, including Pinterest, search engine optimization (SEO), artificial intelligence (AI), and general business strategies.The host emphasizes that the show demystifies search-related concepts and encourages listeners to subscribe for valuable insights. Contact information, including email addresses and website URLs, is provided for further engagement, making it clear this is an invitation to a community centered around online business and marketing discussions.What is the We Don't PLAY podcast about?The We Don't PLAY podcast covers a range of digital marketing topics, including Pinterest, podcasting, and everything related to SEO tactics. Its primary goal is to help listeners understand and demystify the concept of "search" in the digital landscape.Who is the target audience for this podcast?The podcast is aimed at active entrepreneurs, business owners, creators, interested in marketing, digital marketing, AI, SEO, Pinterest, or generally business-related content that can be found in a podcast format.What can listeners expect from Season 11 of the We Don't PLAY podcast?Season 11 is highlighted as the current season, and while a specific trailer is mentioned as a rare occurrence, it serves to encourage potential listeners to subscribe. Listeners can expect continued discussions on the core themes of Pinterest, podcasting, and SEO, aimed at simplifying complex search concepts.How can I subscribe to or listen to the We Don't PLAY podcast?You can subscribe to the We Don't PLAY podcast by searching for it on your preferred podcast platform. The provided websites are wedontplaypodcast.com or playinc.online.Are there any specific contact methods if I have questions or feedback?Yes, listeners can contact the podcast via email:General inquiries: info@playinc.onlinePersonal email for "Favor" (Favour): favour@playinc.onlineFAQs about the We Don't PLAY! SEO Tactics for Online Businesses: Pinterest, AI and Digital Marketing Insights podcast.What is the overall tone or message conveyed by the podcast?The podcast aims to be welcoming and informative, focusing on demystifying complex digital marketing topics. The trailer concludes with a positive and personal message, including "God bless you" and "Jesus loves you."What specific digital platforms or tools does the podcast focus on?The podcast explicitly mentions focusing on Pinterest, podcasts (as a medium itself), and various aspects of SEO (Search Engine Optimization). AI is also mentioned as a related interest.What is the core mission of the We Don't PLAY podcast, as described in the trailer?The core mission is to help listeners understand and demystify what "search" means in the context of digital marketing, specifically through discussions on Pinterest, podcasting, and SEO.Thank you for listening to our worldwide guest interviews and insightful high-level conversations.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsBecome a Certified Real estate Agent in Ghana | Sign up Now
Choosing the Best Free or Paid Podcast Hosting Platform?
What's the Best Podcast Hosting Platform? Pinterest SEO Expert, Favour Obasi-ike, MBA, MS breaks it ALL down in this episode from Hosting, Distributing, to Monetization opportunities.Podcast Foundations: A Creator's GuideThis Clubhouse audio session focuses on podcast hosting platforms and their distinction from podcast directories.Favour, an experienced 6-year SEO podcaster, emphasizes the importance of choosing an IAB (Interactive Advertising Bureau) certified platform for those looking to monetize and scale their podcast, while noting that free platforms like Spotify for Creators are suitable for hobbyists. The discussion also covers various podcast styles, episode types, and crucial SEO strategies like optimizing show notes and verbalizing keywords for better search engine visibility. Ultimately, the speaker advises listeners to prioritize impact over budget and consistency in content creation.What is the fundamental difference between a podcast hosting platform and a podcast directory?A podcast hosting platform is where producers upload, store, and manage their podcast audio files. It serves as the "home" for your podcast, similar to how a website host stores your website files. From this platform, you distribute your content. In contrast, a podcast directory is a consumer-facing platform where listeners find and access podcasts. Examples include Apple Podcasts, Spotify, YouTube, Castbox, and Amazon Music. These directories pull information (like your RSS feed) from your hosting platform to display your episodes to a wider audience. Therefore, the hosting platform is for the creator to manage and distribute, while the directory is for the listener to discover and consume.Why is it crucial for a podcast hosting platform to be IAB certified?IAB (Interactive Advertising Bureau) certification is vital for podcast hosting platforms, especially if the creator intends to monetize and scale their podcast. The IAB sets industry standards for metrics like downloads and listener behavior, providing a reliable and trusted framework for advertisers and businesses to assess a podcast's reach and engagement. Without IAB certification, a podcast might struggle to attract serious advertising revenue or prove its audience data, limiting its potential for growth and commercial viability. This certification signifies adherence to industry best practices and provides a level of trust and authority in the digital advertising landscape.What is an RSS feed and why is it important for podcasts?An RSS (Really Simple Syndication) feed is a web feed that contains a summary of content from a website or, in the case of podcasts, a listing of all podcast episodes, including their titles, descriptions, and audio files. It's akin to an XML file for websites. The RSS feed is crucial because it's the mechanism by which podcast directories (like Apple Podcasts, Spotify, etc.) receive updates about new episodes from your podcast hosting platform. When you publish a new episode on your hosting platform, the RSS feed is updated, and directories that subscribe to your feed are notified, making your new content available to listeners across various platforms.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsZetvaa | Buy Premium Human Hair Extensions Online
Looking For A Cold Brew Coffee and Fruit Juice Blends Mix? Meet Java Twist Founder, Steve Schuyler, the founder and creator of Java Twist, a unique beverage company that crafts cold brew coffee and fruit juice blends. Steve explains how he developed the idea after running out of iced tea while making an Arnold Palmer, leading him to mix coffee with lemonade. His initial creation led to a range of nine distinctive flavors, including coffee with cranberry, pineapple, and even apple, alongside two non-coffee lemonade options like chocolate and blueberry.Java Twist uses simple, clean ingredients and offers sugar-free alternatives, with products available for purchase on their website and at select retail locations.FAQs about this episodeWhat is Java Twist and how did it start?Java Twist creates unique and refreshing beverages, primarily cold brew coffee mixed with various fruit juices. The business launched in 2019 in Wisconsin, with its first flavor, cold brew coffee with lemonade, an invention born when the founder, Steve Java, ran out of iced tea while making an Arnold Palmer. He experimented with coffee and lemonade, tweaked the recipe, and found customers were "blown away" by the taste. Initially a grassroots effort, bottling the drink himself, Steve discovered that coffee, much like wine, pairs well with many fruits, leading to the expansion of their product line.What are the key ingredients and characteristics of Java Twist beverages?Java Twist prioritizes simple and clean ingredients: cold brew coffee, water, sugar (or monk fruit for zero-sugar options), and fruit juice. The use of cold brew coffee is a key secret, as it removes the acidity often found in hot-brewed coffee, allowing it to perfectly mirror the natural acidity of the fruit juices.What are Java Twist's most popular flavors?While popularity can vary by region and season, some consistently top-selling flavors include the cranberry coffee, which is a sweet-tart coffee with a subtle, almost chocolatey finish. The chocolate lemonade is also a bestseller, especially in retail stores like Meyer, likely because it offers a familiar lemonade base without coffee, making it an approachable entry point for new customers. The blueberry lemonade is also performing very strongly, particularly at events. The original lemon and lime flavors also do well, with lime being particularly popular in the southern U.S. and apple more so in northern regions.How can customers purchase Java Twist products and connect with the company?The simplest way to purchase Java Twist is through their website, www.java-twist.com, where customers can order individual flavors or a "mix six-pack" to sample a variety. The products are shelf-stable and can be shipped directly to customers' homes. For those in Wisconsin, there's also a physical storefront where the products are bottled. Java Twist actively participates in special events, fairs, and farmers markets, which are announced on their social media platforms. The company is also active on Instagram, Facebook, LinkedIn, TikTok, and YouTube, and the founder's personal cell phone and email are available on the website for direct inquiries.>> Buy your Java Twist Flavors Online Now
In an increasingly competitive legal landscape, even the most skilled lawyers can struggle to stand out without the right marketing strategy. Gone are the days when a solid reputation and word-of-mouth were enough to keep the phones ringing. Today, visibility, credibility, and connection are critical—and that means understanding how to leverage modern marketing tools effectively. In this episode, your host, Cindy Watson sits down with Jordan Whelan to discuss Effective Marketing for Law Firms. Jordan is the founder of Grey Smoke Media, bringing a unique blend of experience as a former TV and radio producer, publicist, and media strategist. With over a decade in the industry, he has overseen more than $3 billion in class action claims communications and managed upwards of $50 million in media buying. From digital marketing to targeted messaging, Jordan has logged his 10,000 hours and then some—making him a sought-after expert for firms looking to elevate their visibility and impact. We peel back the curtain on what it takes to build a powerful brand presence in the legal world. From navigating digital advertising and media buying to crafting messaging that truly resonates, we explore the strategies law firms need to thrive in today's attention economy. Whether you're just starting out or looking to scale your firm, this conversation offers a roadmap to smarter, more impactful marketing. In this episode, you will learn: How SEO is changing, how do we use it effectively? What are some ways we can generate web traffic? The importance of optimizing you Google Local Page. What can a firm do with they've got a limited marketing budget? How can they compete with the big players? The challenges in marketing lawyers. And many more! Learn more about Jordan: Website: https://greysmokemedia.com/ If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.practicingwithpurpose.org if that sounds interesting to you. Get Cindy's book here: Amazon https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 EBook https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 Barnes and Noble https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776 Practicing With Purpose https://www.amazon.com/Practicing-Purpose-Winning-Law-Life/dp/B0BW3HQY72 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Facebook: https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ (X) Twitter: https://twitter.com/womenonpurpose1 YouTube:https://www.youtube.com/@hersuasion Email:cindy@womenonpurpose.ca
Ultra Summer Pinterest SEO Strategies: Content Optimization Planning with SEO Expert, Favour Obasi-ike, MBA, MSThis episode's discussion centers on leveraging Pinterest for enhanced business visibility and SEO, emphasizing its role as a powerful, often underestimated visual search engine.Favour highlights strategic content optimization for Pinterest, including keyword integration and consistent posting, and compare its long lifespan for content to other social media platforms like Instagram. Favour also touch on the importance of linking social media efforts back to a main website for overall digital strategy and discuss utilizing analytics to refine marketing approaches across various online channels.FAQs1. What are the key differences and connections between Google SEO and Pinterest SEO?While both Google and Pinterest function as search engines, they operate with distinct approaches. Google is primarily a text-based search engine, albeit one that incorporates visual elements like images and videos (YouTube). Pinterest, on the other hand, is inherently a visual search engine, where text, audio (within video), and carousels contribute to its search algorithms. A fundamental connection lies in their shared goal of serving relevant information to users, valuing trust and relevance in content.2. Why is seasonal content optimization, especially for summer, crucial for businesses?Seasonal content optimization is vital because it aligns with the psychological and real-time experiences of the audience. By incorporating seasonal keywords like "summer" into content titles, descriptions, email campaigns, and even website links, businesses can tap into current user intent and create a subconscious connection. For example, "summer savings" codes are naturally more appealing during the summer months.3. How does Pinterest serve as an effective starting point for a customer's planning journey?Pinterest is described as a "beginning spot" for a user's search journey because people often turn to it in the early planning stages of an event or purchase, such as a party, graduation, or wedding. Its visual nature allows users to explore ideas and gather inspiration. For businesses, this means that content on Pinterest is encountered when users are asking foundational questions, making it an ideal platform for attracting early-stage interest and guiding potential customers towards a deeper understanding of products or services.4. What is the significant difference in content lifespan between Pinterest and other social media platforms like Instagram, and what are the implications?A key distinction is the content lifespan: a Pinterest pin can have a lifespan of up to 5 months, whereas an Instagram post might only be relevant for about 19 hours.This means that content on Pinterest offers "evergreen value," continuously attracting engagement over a much longer period without constant refreshing. In contrast, Instagram requires frequent content creation to maintain visibility.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsZetvaa | Buy Premium Human Hair Extensions Online
Listen to the quick deep AI conversation dive on how to achieve Ultimate Summer 2025 Pinterest SEO success with Content Optimization strategies that will help you scale as a business!See you in the next episode with SEO Expert, Favour Obasi-ike, MBA, MSDigital Marketing Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsZetvaa | Buy Premium Human Hair Extensions Online
Decoding Google SEO: Website Optimization Best Practices for Businesses and Brands with SEO Expert, Favour Obasi-ike, MBA, MSFavour emphasizes that Google's search functionality extends beyond keywords, leveraging AI and algorithms like Google Mera to understand user intent and facilitate conversational searches. He explains the importance of a well-structured website with internal linking for optimal search engine optimization (SEO) and visibility. The discussion also highlights the significance of a holistic digital footprint across various platforms (Google, Pinterest, YouTube, TikTok, Amazon) to capture diverse user behaviors, emphasizing that marketing is an investment that yields valuable data for business growth and conversion. Ultimately, we underscore that SEO is foundational and evolving, not being replaced by AI but rather exposed and enhanced by it, and that a strong online presence is crucial for businesses.How has Google's search capability evolved beyond simple keywords?Google has significantly advanced beyond merely matching keywords. It now focuses on understanding the intent behind a user's search, a concept the source refers to as "understanding beyond keywords." This involves recognizing nuances like compound words (e.g., "self-improvement" vs. "self improvement") and tailoring results based on context such as location (e.g., suggesting nearby restaurants if you search for "restaurants to eat"). This deeper understanding is powered by algorithms like Google MUVERA (Multi-Vector Retrieval), which transforms search from a static library of web pages into a more conversational and intuitive experience, aiming to provide exactly what the user is looking for. Favour emphasizes that Google's goal is to anticipate user needs, providing relevant results that lead to an "expected end."What is Google MUVERA and how does it enhance the search experience?Google MUVERA, or Multi-Vector Retrieval, is a new algorithm that significantly enhances Google's ability to understand search intent. Unlike traditional keyword-based searches, MUVERA allows Google to engage in more conversational interactions, retrieving information based on the consistent patterns and themes in a user's search history and behavior. This means Google can provide highly personalized results, similar to how YouTube's algorithm suggests videos based on watch history. He highlights that MUVERA moves Google beyond being just a "library of results" to a "library that turns into conversations," delivering more precise and relevant information.Looking for Business Inquires with SEO Services? Book A CallMore Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY Podcast>> Start Your Email Marketing 14-Day Trial with FlodeskBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsZetvaa | Buy Premium Human Hair Extensions Online
SEO Optimizing Websites: SEO, AI, for High Market Authority with SEO Expert, Favour Obasi-ike, MBA, MSFrom this episode, Favour had audio Marketing Clubhouse audio roundtable session, where we discuss crucial aspects of Search Engine Optimization (SEO) for websites, particularly focusing on new and established online presences. He emphasized the need for a strong web presence in today's digital landscape, despite the rise of AI tools like ChatGPT, as these AI systems often pull information from well-optimized websites.Key topics include understanding Google's new "MUVERA" algorithm (Multi-Vector Retrieval Algorithm), the importance of technical SEO elements like H1 tags and schema markup, and the value of local SEO strategies. The discussion also highlights the utility of screen recording tools like Loom and Vimeo for business communication and sales, and the significance of conversion rate optimization (CRO) to ensure website effectiveness.FAQs on New Website SEO Optimization for Businesses1. Why is having a website crucial for a business, even in the age of AI and platforms like ChatGPT?In today's digital landscape, a website remains an indispensable asset for any business. While AI tools like ChatGPT are powerful for information retrieval, they primarily draw content from existing websites. If your business doesn't have an online presence that these AI models can access, it becomes challenging to be discovered and gain long-term visibility. A website serves as your digital storefront, your authoritative profile, and a valuable asset that allows AI to pick up on your offerings, ensuring your brand is seen, heard, and remembered.2. What is Google MUVERA, and how does it change the way Google's algorithm functions?Google MUVERA, which stands for Multi-vector Retrieval Algorithm, is a new algorithm launched by Google. It signifies a shift in how Google processes information. Traditionally, Google acted like a library, providing direct results based on keywords. With MUVERA, Google's algorithm goes beyond simple keyword matching.3. What is the "ABC of SEO" and why are all three components essential for a website's visibility?The "ABC of SEO" outlines three fundamental aspects for a website's online visibility:A - Crawling: This refers to whether search engine bots (like Googlebot, Bingbot, or AI bots) can access and read your website's pages. If your pages cannot be crawled, they cannot be discovered by search engines.B - Indexing: This is the process where bots analyze your content and decide whether to include it in their search results listings. For content to be indexed, it must meet quality standards and be relevant to potential searches. It's like a library deciding if a book is valuable enough to be put on a shelf for readers.C - Serving (Search Results): This is the final stage where your content is presented to users in search results. This involves not only basic links but also rich snippets, FAQs, and other optimized elements.Looking for Business Inquires with SEO Services > Book A CallMore Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY Podcast>> Start Your Email Marketing 14-Day Trial with FlodeskBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsZetvaa | Buy Premium Human Hair Extensions Online
Spotify Internal Linking for Podcasts, Music Playlists and Audiobooks - Did You Know This?
Website Value Enhancement: SEO Tactics for Brands to Stop Doing SEO Backwards - Join SEO Expert, Favour Obasi-ike, MBA, MSIn this SEO podcast episode, offers guidance on Search Engine Optimization (SEO), primarily focusing on common mistakes and effective strategies for improving online visibility. It emphasizes the importance of a forward-thinking approach to SEO, contrasting it with "doing SEO backwards," which often involves neglecting website updates, not connecting to Google Search Console, or failing to optimize for technical SEO aspects. Favour highlights the significance of consistent content creation, likening blog posts to "index funds" that yield long-term benefits, and discusses the role of social media platforms like Pinterest in driving traffic and establishing brand trust. Ultimately, the discussion promotes an educational, intentional, and consistent strategy for businesses to be seen, heard, and remembered online.Quick FAQs to answer1. What does "doing SEO backwards" mean, and what are the core principles for doing it correctly?"Doing SEO backwards" refers to common mistakes businesses make that hinder their online visibility and impact. It often involves not updating websites, failing to connect to Google Search Console, neglecting technical SEO, or prioritizing social media posts over foundational website content.Doing SEO correctly, or "forward," means focusing on three key principles:Being Seen (Visibility): Ensuring your website and content are discoverable by search engines and users. This involves consistent content creation, proper indexing, and effective use of keywords.Being Heard (Authority): Becoming a trusted source of information. This is built by consistently providing valuable content that answers user queries and demonstrates expertise, leading to search engines "hearing" your authority on a topic.Being Remembered (Trust & Loyalty): Creating a lasting impression that encourages repeat visits and builds brand loyalty. This is achieved through consistent value delivery, a strong brand presence, and engaging content that resonates with the audience over time.2. What is the significance of consistently publishing blog content, and how does it relate to "index funds"?Consistently publishing blog content is crucial for expanding a website's reach and building long-term organic traffic. The speaker likens blogs to "index funds" in finance:Long-Term Growth: Just as index funds grow over time, each blog post has a lifespan of 24 months, generating impressions and traffic for an extended period. Publishing 52 blogs in a year, for example, creates 1,248 months of potential visibility across those articles.Increased Access Points: Each new blog post acts as a new "door" or "access point" to your website, making it easier for search engines (Google, Bing, ChatGPT, etc.) to discover and index your content. More indexed pages mean more opportunities for users to find you.Access to Resources ⬇️Need SEO Services?>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY Podcast>> Invest in Energea Solar Sustainable Energy>> Start Your Email Marketing 14-Day Trial with Flodesk>> Save 40% on flights, hotels & car rentals with eDreams>> Access 50,000 rows of GSC SEO data with SEOGetsBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury Products
Boost Your GBP, Drive Local Traffic, and Skyrocket Visibility with These SEO Tools Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition. What You'll Learn How to pick and prioritize the right GBP categories to boost your rankings in Google's local pack Which SEO tools give the biggest ROI for local search performance, even if you're on a budget How to use keyword research and content strategies to build momentum and outrank your competitors Want to see how your business stacks up in local search? Claim your FREE SEO audit now and get a personalized breakdown of what's working, what's not, and how to rank higher in your area. https://www.localseotactics.com/12-powerful-seo-tools-every-local-business-needs-to-dominate-google-in-2025/
If you've ever wondered how long it really takes to see results from SEO, this episode gives you the honest answer—and it's not what those spammy emails promise. We break down why “Page 1 of Google overnight” is a myth, what actually impacts your SEO timeline, and how the right (or wrong) strategies can dramatically shift your results. You'll learn how competition, content, backlinks, and user experience affect your visibility, what kind of ROI you can expect, and why consistency—not shortcuts—is the key to long-term growth. If you're tired of guessing or wasting money on fixes that don't stick, this is your roadmap to SEO that actually works. Read the full article for more information: https://unscrewedmarketing.com/how-long-does-it-take-to-see-results-from-seo-marketing-qa/ #SEOResults #EntrepreneurMarketing #EcommerceGrowth #MarketingStrategy #SmartSEO
In dieser Episode von SEOPRESSO Podcast spricht Björn Darko mit Chantal Sebrantke, auch bekannt als die Marketing-Fee, über die Verbindung zwischen Psychologie und Marketing. Chantal teilt ihre Erfahrungen aus der Welt des Visual Merchandising und wie diese Erkenntnisse in das Online-Marketing und SEO integriert werden können. Sie diskutieren die Bedeutung von Suchintention, Keyword-Recherche und Zielgruppenanalyse, um effektive Marketingstrategien zu entwickeln. Zudem gibt Chantal Einblicke in ihre persönliche Reise zur Selbstständigkeit und die Aha-Momente, die sie auf diesem Weg hatte. In diesem Gespräch diskutieren Chantal und Björn die Bedeutung von Keyword-Recherche im Marketing, die Strategien für Online-Gestaltung und User Intent, sowie die Rolle von Markenbildung im digitalen Zeitalter. Sie beleuchten die Herausforderungen und Chancen, die sich durch die digitale Transformation ergeben, und betonen die Wichtigkeit von Sichtbarkeit und Emotionen im Marketing. Zudem geben sie wertvolle Einblicke in die notwendigen Skills für angehende Marketer und die Bedeutung der Customer Journey.takeawaysPsychologie ist der Schlüssel im Marketing.Der Goldene Schnitt ist überall in der Natur.Suchintention ist entscheidend für den Content.Keyword-Recherche steht und fällt mit dem Erfolg.Visual Merchandising hat viel mit Online-Marketing zu tun.Emotionen triggern ist wichtig für die Conversion.Die Biosstruktur-Analyse hilft bei der Zielgruppenansprache.Farbpsychologie beeinflusst die Wahrnehmung.Aha-Momente sind entscheidend für die Selbstständigkeit.Die richtige Ansprache führt zu höheren Conversions. Keyword-Recherche ist entscheidend für den Erfolg im Marketing.User Intent sollte bei der Gestaltung von Online-Inhalten berücksichtigt werden.Markenbildung wird im digitalen Zeitalter immer wichtiger.Sichtbarkeit auf verschiedenen Plattformen ist entscheidend für den Erfolg.Emotionen spielen eine große Rolle im Gedächtnis der Konsumenten.Die Customer Journey muss strategisch betrachtet werden.SEO bleibt ein zentraler Bestandteil des Online-Marketings.Langfristige Strategien sind wichtiger als kurzfristige Erfolge.Die digitale Transformation erfordert Anpassungen in der Marketingstrategie.Marketer müssen sich ständig weiterbilden und anpassen.Chapters00:00 Einführung in die Welt des Marketings02:49 Psychologie im Marketing und ihre Bedeutung06:00 Der Goldene Schnitt und seine Anwendung im Marketing08:55 Suchintention und Keyword-Recherche im SEO11:52 Personas und Zielgruppenanalyse im Marketing14:59 Der Weg zur Selbstständigkeit und Aha-Momente17:29 Keyword-Recherche und ihre Bedeutung20:20 Strategien für Online-Gestaltung und User Intent23:23 Die Rolle von Markenbildung im digitalen Zeitalter27:05 Die Zukunft des Marketings und Sichtbarkeit30:17 Wichtige Skills für angehende Marketer34:00 Emotionen und Gedächtnis im Marketing
In The New Skool season finale, we break down the core lessons from Season 3 into a practical marketing blueprint rooted in authenticity, clarity, and connection. You'll learn how to align your internal brand with external messaging, modernize your COI strategy, and turn overlooked tools like client communications and events into growth engines. Whether you're stuck on a plateau or building momentum, this episode is your cheat sheet for marketing that actually works.Key takeaways:Your website and messaging should reflect what it's actually like to work with you.COIs aren't just attorneys—expand to all professionals your ideal client interacts with.Client communications and events can create trust, deepen relationships, and generate referrals.Connect with us: Beverly Flaxington on LinkedInMatt Middleton on LinkedInRishi Bharathan on LinkedInCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com
Mit Dr. Vivien Dollinger (ObjectBox Staffel #12 Folge #10 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** https://objectbox.io/ https://www.linkedin.com/in/vivien-dollinger/ *** Im Podcast-Gespräch mit Dr. Vivien Dollinger, Gründerin und CEO von ObjectBox, ging es um die Gründungsgeschichte des DeepTech Start-ups, das sich auf Datenbanken für Edge-Devices spezialisiert hat. Vivien sprach über ihre Erfahrungen mit dem Accelerator-Programm Techstars, über ihre These, dass SEO-Marketing an Relevanz verliert und warum KI-optimierte Inhalte und Agenten im Marketing zunehmend wichtiger werden. Außerdem gab sie Einblicke in die strategische Entscheidung, frühzeitig eine Vector-Datenbank für kleine Devices zu entwickeln, sowie in ihren KI-gestützten Arbeitsalltag. Zum Schluss gab sie motivierende Tipps für junge Menschen und betonte den Wert eines BWL-Studiums, von solider Bildung und eigenständigem Denken. Selbstverständlich wieder mit dabei: KI-Experte und Seriengründer Michael Högemann. *** 01:35 – Studienwahl & Gründungsmotivation 04:21 – Einstieg in die Spielebranche & Gründungsidee 07:11 – Erste Schritte & Accelerator-Erfahrung 11:32 – Gründung in UK & Brexit-Folgen 12:48 – Marktvalidierung & Vision 16:18 – Was ist IoT & was sind Embedded Devices? 18:04 – Marketing & SEO damals 20:35 – These: SEO ist tot! 22:03 – Neue Strategien für mehr Sichtbarkeit 24:50 – Wandel im Such- und Arbeitsverhalten 26:37 – KI-gestützte Optimierung der eigenen Website 29:19 – Strategischer Fokus auf Edge KI & Vector-Datenbanken 32:07 – Warum ObjectBox für Edge KI ideal ist 37:22 – Markttrends & Vision 41:12 – Konkurrenz & Marktumfeld 42:36 – Marketing & KI-gestützter Arbeitsalltag 46:14 – Eigene KI-Erfolge im Alltag 48:25 – Content-Automatisierung: Chancen & Grenzen 49:47 – Hypothetisches Neugründungsszenario jetzt mit KI 52:33 – Bildung & Einstellung junger Menschen 54:41 – Studienwahl: Empfehlung für BWL! 56:51 – Rückblick auf die eigene Studienzeit 58:47 – Tipps für angehende Gründer:innen zum Abschluss 01:00:44 – Verabschiedung & Fazit *** Die Zeitangaben können leicht abweichen.
Since the SEC's 2023 marketing rule update, client reviews have become a game-changer for financial advisors—fueling both trust and search visibility. In this episode, Rishi Bharathan, CEO of WiserAdvisor, shares why reviews are no longer optional and how even a handful can dramatically improve your SEO and credibility. We dive into how to start collecting reviews strategically, address concerns around negative feedback, and use authentic client voices to build real competitive advantage. Whether you manage $25M or $250M, this conversation will help you rethink organic growth in a review-driven world.Key takeaways:Prospects form up to 90% of their impression before ever speaking with you—your reviews matter.Google rewards user-generated content, making reviews a powerful SEO tool.A sustainable review strategy starts with a representative client sample and builds trust over time.Connect with us: Rishi Bharathan on LinkedInWiserAdvisor WebsiteCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com
Is SEO the silver bullet for growth or just another buzzword?In this episode, Meg Clarke, CEO of Clapping Dog Media, breaks down what SEO really means for financial advisors and why it's less about algorithms and more about clarity. We explore how Google's evolving search landscape now favors content that clearly communicates who you serve and how you help—across platforms like LinkedIn, YouTube, and even TikTok. Meg explains why consistent, authentic content is the real driver of visibility and trust.Key takeaways:SEO today is about clarity, not keywords.Your presence across platforms matters more than ever.Real results come from consistent, client-centered content.Connect with us: Meg Clarke on LinkedInClapping Dog MediaCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com
So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this!Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefits of your services, and leveraging engaging social proof.We delve into specific marketing tactics, such as the importance of consistency in messaging across channels and how to position your brand effectively in the market. If you're a service provider struggling with pricing and communicating your value, this episode is packed with actionable insights tailored for you. Learn how to use testimonials to your advantage, create compelling content, and maintain brand authenticity while integrating AI tools into your marketing strategy. You'll also gain valuable tips on navigating economic impacts on business and the importance of experience in building confidence.Don't miss out on these expert tips from Tahnee to elevate your marketing game and attract the right clients. Subscribe now to Marketing Espresso, leave a review, and share this episode with others! Reach out if you have any marketing-related questions.**In This Episode, You'll Learn:**- How Tahnee Sanders pivoted from journalism to helping businesses with their media messaging.- The importance of showcasing your process to justify pricing.- How to highlight the benefits of your service offerings effectively.- The power of engaging social proof and testimonials.- Tips for maintaining consistency in messaging across various marketing channels.- How to position your brand for different market segments.- Reflections on navigating economic impacts on business growth.**Key Takeaways:**- Communicate the value of your expertise through detailed process explanations.- Use client testimonials to reinforce the benefits of your services.- Stay consistent with your brand messaging to build trust and familiarity.- Align your marketing strategies to position your brand effectively in the market.Tune in and transform the way you communicate your value! Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge what their expertise is truly worth.Her career began in media, where she quickly rose through the ranks to becDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative
Welcome to SEO Sundays where will discuss SEO Trends for 2025. Listen in.Key Themes and Ideas:Website Content as a Cornerstone:The most prominent theme revolves around the critical role of website content. I encourage listeners to evaluate their websites, asking “look at your website right now. If you have one, look at your website and see how many published pages you have on your website. Do a total count and count the number of actual live pages you have on your website and then look at the number of pages you had on your website by this time last year.”Key Quotes:"Thinking about 2025 is a good way to start thinking about your trends.""It's good to know about a trend, but it's important to know what to use a trend for and why the trend is even trending.”"If that number is the same, then something got to change because you cannot be not updating your content.""your website is your portfolio, right? It's supposed to be where you're you're giving people information.”“If Google is updating its system and you're not updating your system, there's a problem.”"the more you ignore it, the more it ignores you because you're not going to be on the web. You're not going to be on the Google search engine.”"Long form content is going to be a huge thing to outrank your competitors… It needs to be structured and well-rounded. That's long form content."“you want to write content that has numbers. Numbers are big. Numbers are big. Numbers in dollar signs and in other currencies, numbers in in weight, numbers in in size, numbers in decimals, numbers in numerical value."“AI is looking for content. People are looking for content.”"how is your website looking on a mobile device?”"position ourselves to get found in the future.”“if you type your name there and you don't see anything next to your name then that's a problem too."“an AI cannot replace a human experience.”“AI can write you SEO words, keywords, finding the rank of your server of your um domain and and and so on and so forth, but will never be one4th of what favor as an SEO um expert as less than an ex an an SEO expert going to do.”"always your website is one place that you have foolproof for your business continuity and your cash flow.”Actionable Insights:Audit Website Content: Businesses should thoroughly review and update their websites, adding new content and updating old content.Embrace Long-Form Content: Create structured, well-rounded content that addresses audience questions and needs, emphasizing details and numbers where relevant.Optimize for Mobile: Ensure websites are mobile-friendly to take advantage of mobile indexing.Prepare for AI: Be aware of the impact of AI search engines and how to make their content accessible to these new platforms.Prioritize Human Touch: Embrace technology, but remember that the human element is still critical for SEO success.Leverage Community: Connect with and support other businesses and professionals in your network.Take ownership of your website and SEO Strategy: Be proactive in updating and building your website to optimize SEO and create value.Start With Your "Why": Create content that is relevant to the needs of your audience.Conclusion:The Clubhouse discussion provides valuable insights into the evolving landscape of SEO, stressing the importance of website content as a foundation for digital presence and business growth in 2025.I emphasize consistent updates, structured content, mobile optimization, and an understanding of the changing search landscape, urging a shift in mindset towards a more proactive and strategic approach to SEO. The call to action is that you should embrace new technology, but also leverage the human experience in your SEO strategy.Connect with me
Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters
Ready to break down and demystify podcast SEO?In this rapidly evolving podcasting world, it's vital to stay ahead of misconceptions that can hinder your growth. This episode is dedicated to shattering myths about podcast SEO and aligning your strategy with what truly works.In this episode you will discover:The reality behind common myths that hold podcasters back when it comes to podcast SEOHow podcast SEO isn't as complicated as it seems Why simply adding keywords to titles isn't enough to rank your podcast higher on Apple & Spotify.So if you're ready to dive deeper into the world of podcast SEO, if you want to understand where most podcaster go wrong and how to avoid these mistakes scroll up and press play.Recommended Resources:# 23 | What Is Podcast SEO? How Can You Use It To Rank Higher On Apple & Spotify (Intro To Podcast SEO Part 1)#26 | How To Increase Your Podcasts Discoverability On Apple & Spotify (Podcast SEO Part 2)#29 | The 3 Things You Need To Focus On To Increase Your Visibility on Apple & Spotify (Podcast SEO Part 3)#32 | 5 Common Mistakes That Could Be Hurting Your Podcast Engagement (Podcast SEO Part 4)#35 | How To Establish Your Expertise, Increase Relevancy & Build Your Podcast's Authority (SEO Part 5New episodes every Monday, Wednesday & Friday morning.More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Book a 30-minute discovery call for the Get More Listeners AcademyView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free here Email admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.
Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit. And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same. So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course
How Business Owners Can Utilize AI to Save Time and Drive Success In this episode of the Local SEO Tactics Podcast, Bob Brennan sits down with renowned speaker and AI strategist Jonathan Mast. From reshaping how small businesses tackle repetitive tasks to fostering genuine customer connections, Jonathan reveals how AI can be a game-changer. Learn his innovative “Perfect Prompting Framework,” discover unconventional ways to save time and amplify team creativity, and hear how one roofer transformed his business with just a few simple tools. What You'll Learn How to turn AI into your team's most reliable “employee.” The 4-step Perfect Prompting Framework for AI-powered efficiency. Surprising ways businesses like yours are using AI to thrive without breaking the bank. Ready to see what AI can do for your business? Tune in now and learn strategies you can use today. Follow, subscribe, and leave a review to keep up with our latest episodes! Ask SEO questions and get a free SEO audit on our website localseotacics.com FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ https://www.localseotactics.com/ai-strategies-for-small-businesses-with-jonathan-mast/ Connect with Johnathan Mast: https://www.instagram.com/jonathanmast/?hl=en https://www.facebook.com/jonathanjmast/ https://www.youtube.com/@jonathanmast_withai https://www.linkedin.com/in/jonathanjmast/
Mit Alexei Schaller (Bloom Express) Staffel #11 Folge #2 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** Link zum YouTube-Video: https://youtu.be/bTOM2imTvDI?si=LgV4zWw6pkp3-X27 Sirius Minds: www.sirius-minds.com *** https://www.bloom.express *** Das Marketing From Zero To One Podcast Interview beleuchtet die Gründungsgeschichte von Alexei Schallers Startup, Bloom Express, in Bangkok Thailand. Martin und Alex interviewen Alexei über seine Beweggründe, nach Thailand zu ziehen, seine unternehmerische Reise und die Herausforderungen, die er dabei bewältigen musste. Hauptthemen sind die Marktvalidierung von Cannabis-Produkten in Thailand, kulturelle Unterschiede, Vor- und Nachteile von Gründen in Thailand, Marke und Branding sowie die Bedeutung von Netzwerken. Im Detail wird über die Rolle von SEO-Marketing und chat-gestütztem Vertrieb gesprochen. *** 02:05 - Alexei gibt eine kurze Einführung zu Bloom Express 02:28 - Alexei beschreibt die Vision hinter Bloom Express und deren Geschäftsmodell 03:39 - Alexei berichtet von seinen beruflichen Stationen in Deutschland, China und den USA und wie er nach Thailand kam 06:42 - Alexei beschreibt, wie er durch die Einladung eines Kollegen spontan nach Thailand zog 08:38 - Die Entstehungsidee von Bloom Express und der Einfluss der Legalisierung von Cannabis in Thailand 09:42 - Diskussion über die Produktentwicklung und erste zahlende Kunden 10:43 - Alexei beschreibt die schnelle Umsetzung und Markteinführung von Bloom Express 12:11 - Erklärungen zu den SEO-Strategien und der Bedeutung für Bloom Express 21:01 - Alexei erklärt, wie Social Commerce und der Lime Messenger den Verkauf in Thailand prägt 22:01 - Persönliche Beziehungspflege zur Partnergewinnung und Aufbau der Stores 24:31 - Die Bedeutung der Marke für Bloom Express und die Entwicklung ihrer CI 26:13 - Kultur und Lebensgefühl in Bangkok 29:56 - Kulturelle Besonderheiten im Management und der Kommunikation 34:51 - Alexei erklärt, wie wichtig Netzwerke und Beziehungen für den Geschäftserfolg in Thailand sind 37:34 - Wachsende Zielgruppe durch die alternde Bevölkerung und die Rolle von CBD 40:05 - Bedeutung und Einfluss von KI auf den Betrieb, noch eingeschränkte Klimabewusstheit. 42:09 - Diskussion über mögliche Expansion nach Australien und weitere Märkte. 44:08 - 3 Ratschläge für deutsche Gründer, die in Thailand gründen wollen 47:28 - Alexei beschreibt die besonderen Herausforderungen beim Aufbau des Unternehmens 50:06 - Vergleich der Lebenshaltungskosten zwischen Bangkok und Europa *** Die Zeitangaben können leicht abweichen.
Are you looking for the best Podcast SEO Marketing tactics to make your show stand out of the crowd? Listen to this episode to get the full scoop on how SEO works for podcasts. Connect with Favour Obasi-ike on LinkedIn Resources Follow Work & PLAY Entertainment on Facebook Follow Work & PLAY Entertainment on Pinterest Follow Work & PLAY Entertainment on LinkedIn Join the PGA Newsletter here! >> Get all the episodes in the academy here! Book a meeting with me here
Ready to Light Up Your Holiday Profits? In this episode, we dive deep into the world of Christmas light installation marketing with a special guest, Luke, a seasoned entrepreneur who scaled his service business from humble beginnings to a multi-million dollar operation. Whether you're a newbie or a veteran in the holiday lighting industry, this episode is packed with actionable strategies to attract more clients and boost your bottom line. Luke shares his proven tactics for leveraging your existing network, conquering community groups, creating captivating content, mastering paid advertising, and harnessing the power of SEO. We'll also tackle common questions like: How to get started with marketing if you're new to the businessWhy Facebook ads might not be working for you (and how to fix it)The importance of SEO for long-term growthThe best ways to follow up with leads and convert them into paying clientsHow to stand out from the competition in a crowded market Get ready to illuminate your path to success this holiday season and beyond! Tune in now and discover how to make your Christmas light installation business shine brighter than ever! Keywords: Christmas lights, holiday lighting, marketing, small business, SEO, Facebook ads, Google Ads, lead generation, customer conversion Website: https://landscapeseo.com/blog/marketing-mastery-for-your-christmas-light-installation-business/ #ChristmasLights #HolidayLighting #ChristmasLightInstallation #HolidayLightInstallation #SmallBusinessMarketing #MarketingTips #BusinessGrowth
Unlocking Business Success: Advanced SEO and Digital Marketing Strategies for Long-Term Growth Unlock the secrets to skyrocketing your business's online visibility with our latest episode of the Marketing Club! You'll gain actionable insights on how to understand your competition and implement top-tier SEO strategies tailored for businesses of all sizes. We'll emphasize self-awareness, personal responsibility, and the importance of establishing credible business practices and robust systems that set you apart from the rest. Join us as we delve into what makes businesses like Apple achieve sustained success through genuine value and continuous innovation. Learn why some businesses struggle to keep their doors open while others thrive by meeting customer needs and consistently evolving. From hotels to barbershops, we'll dissect various industries to showcase the critical elements of differentiation and value proposition that can make or break your business. Maximize your online presence by leveraging your website and social media platforms the right way. Our guest from Liverpool shares invaluable insights on strategic planning and SEO, emphasizing the importance of business citations and a comprehensive online strategy. Explore practical tips for effective social media marketing, content creation, and fostering a meaningful impact through your business. This episode is packed with strategies and real-world examples designed to equip you with the tools to achieve long-term growth and make your business truly stand out. Chapters (00:01) SEO Marketing Strategies for Businesses (03:52) Creating Successful Businesses Through Value (07:05) Business Growth and Strategy Insights (14:47) Digital Marketing Strategies and Insights (26:05) Maximizing Online Presence for Businesses (39:26) Business Growth Through Giving Back (51:12) Final Remarks Before Departing Liverpool Connect with Favour Obasi-ike on LinkedIn Resources Follow Work & PLAY Entertainment on Facebook Follow Work & PLAY Entertainment on Pinterest Follow Work & PLAY Entertainment on LinkedIn Join the PGA Newsletter here! >> Get all the episodes in the academy here! Book a meeting with me here
Looking for new ways to advertise your business in the digital age? Listen to this episode on how we conduct marketing research using digital billboard advertising as the main channel attribution model with Favour Obasi-ike. Resources Follow Work & PLAY Entertainment on Facebook Follow Work & PLAY Entertainment on Pinterest Follow Work & PLAY Entertainment on LinkedIn Join the PGA Newsletter here! >> Get all the episodes in the academy here! Book a meeting with me here
In a landscape that's constantly evolving, attorneys not only have to be exceptional in their practice but also adept at positioning their firms in front of the right clients. The need to connect strategically and effectively has never been greater given the intense competition. Today, we look at how a legal practice can become a successful business through strategic, focused marketing. Let us take a moment to acknowledge the vital role that marketing plays in the prosperity of legal firms. In to today's episode, Cindy Watson will be interviewing Doug Bradley to talk about Effective Marketing for Law Firms. Doug started his marketing journey working for large companies like Lawyers.com, gaining deep insights into the unique challenges attorneys face in such a competitive field. In 2017, Doug founded Everest Legal Marketing, an agency specializing in SEO, website design, and content development tailored specifically for lawyers and law firms across the US. Today, he'll be sharing his expert strategies for helping firms stand out and connect with their ideal clients. Key takeaways: How do you launch a website that represent a firm Tips on how to use a a website and how to set up the website for your firm How law firms can use their websites to find hidden revenue that piqued their interest What is SEO or Search Engine Optimization and how does SEO work? Why does SEO seem to take so long to work? What are the SEO tasks that even lawyers can be doing themselves to help out? The most effective ways to market and get noticed for a law firm And many more! Learn more about Doug Website: https://www.everestlegalmarketing.com/ Social Medias: X(Twitter): https://x.com/EverestLawMktg LinkedIn: https://www.linkedin.com/company/everest-legal-marketing/ Facebook: https://www.facebook.com/everestlegalmarketing/ If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.practicingwithpurpose.org if that sounds interesting to you. Get Cindy's book here: Amazon https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 EBook https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 Barnes and Noble https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Website: www.practicingwithpurpose.org Facebook: https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ X(Twitter): https://twitter.com/womenonpurpose1 YouTube:https://www.youtube.com/@hersuasion Email: cindy@womenonpurpose.ca
Trishana is an Empowerment Guide & Mentor. She has delved into diverse spiritual practices, including studying under Shamans in Peru and California, exploring the Chakra System, learning Tantric and Taoist techniques, and using Human Design & Gene Keys to understand her unique path while supporting others in understanding their own. With over five years of experience in providing personalized guidance to clients, Trishana's path is one of supporting and guiding others along their spiritual (and human) journey. Alongside her spiritual journey, she has also dedicated over a decade to government service, and now supports conscious businesses through SEO Marketing. I met Trishana back in March and immediately felt resonant energy as someone on a similar 6/2 journey, which you will learn more about if you don't already know. I was looking for someone to go deeper into Human Design and Gene Keys with, and I found her. If you like to know more about Trishana's personal journey, refer back to episode 53 where we explore her own mystical adventure that led her here. I'm now excited to share Part II of an ongoing series of conversations with Trishana regarding all things Human Design and Gene Keys. This time we aim to start from the beginning and approach Human Design from the ground up, though we take many twists and turns along the way as Trishana and I get lost and found in our own inspirations, sacral responses, and mind melding. If you are looking for a linear style of teaching, you might look might elsewhere, but if you enjoy our musings, rabbit holes, and learn-as-we-go style, this may be the series for you! She and I could talk for hours on end, probably because we are so similar in our designs, and this is precisely the co-created space for us to satisfy those urges. We hope you enjoy the ride with us. Please enjoy this second episode with Trishana Suman as we explore the foundations of Human Design, get lost in the details, and discover more about ourselves in the process. May this episode be a gift, an invitation, and a medicine to discover your own design, follow your inner authority, and respond to what the Universe is calling forth. To discover more about Trishana and her offerings, follow her @lightray on IG and visit sacredtransmutation.com FOOTNOTES -70% of the Neutrino Stream the Earth receives is emitted by the Sun -An additional "Authority" in Human Design is Mental Authority, which applies to certain Projector types. --- Support this podcast: https://podcasters.spotify.com/pod/show/dr-daniel-atkins/support
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google's authorship attributions, but Gyi's all about the latest on expertise with E-E-A-T. Who's right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google's E-E-A-T criteria and solidify the importance of your authorship. And, it's not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise. Learn more here: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation And here: Author markup best practices The News: There's not a lot of control over how brands show up on Google—will this change anything? - Maximize performance on Search with updates to query matching Google killed off its business messaging. What's the deal? - Changes to Google Business Profile Chat Gyi and Conrad will both be at some upcoming events! Come see them at Auto Crash Litigation 2024 and Law Firm Summer Reboot Camp. And, for even more of Gyi's mellifluous tones (oh, and marketing know-how), check out his appearance on the ABA Legal Rebels podcast. Mentioned in this Episode: LHLM Episode - Google's Algorithm EXPOSED – What Matters and What Doesn't - Legal Talk Network The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google's authorship attributions, but Gyi's all about the latest on expertise with E-E-A-T. Who's right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google's E-E-A-T criteria and solidify the importance of your authorship. And, it's not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise. Learn more here: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation And here: Author markup best practices The News: There's not a lot of control over how brands show up on Google—will this change anything? - Maximize performance on Search with updates to query matching Google killed off its business messaging. What's the deal? - Changes to Google Business Profile Chat Gyi and Conrad will both be at some upcoming events! Come see them at Auto Crash Litigation 2024 and Law Firm Summer Reboot Camp. And, for even more of Gyi's mellifluous tones (oh, and marketing know-how), check out his appearance on the ABA Legal Rebels podcast. Mentioned in this Episode: LHLM Episode - Google's Algorithm EXPOSED – What Matters and What Doesn't - Legal Talk Network The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters
Ready to break down and demystify podcast SEO?In this rapidly evolving podcasting world, it's vital to stay ahead of misconceptions that can hinder your growth. This episode is dedicated to shattering myths about podcast SEO and aligning your strategy with what truly works.In this episode you will discover:The reality behind common myths that hold podcasters back when it comes to podcast SEOHow podcast SEO isn't as complicated as it seems Why simply adding keywords to titles isn't enough to rank your podcast higher on Apple & Spotify.So if you're ready to dive deeper into the world of podcast SEO, if you want to understand where most podcaster go wrong and how to avoid these mistakes scroll up and press play.Want to get your podcast roasted/get free personalized 1-1 coaching by Anthony and Taig? Go to:https://getmorelisteners.com/podcastauditRecommended Resources:# 23 | What Is Podcast SEO? How Can You Use It To Rank Higher On Apple & Spotify (Intro To Podcast SEO Part 1)#26 | How To Increase Your Podcasts Discoverability On Apple & Spotify (Podcast SEO Part 2) #29 | The 3 Things You Need To Focus On To Increase Your Visibility on Apple & Spotify (Podcast SEO Part 3)#32 | 5 Common Mistakes That Could Be Hurting Your Podcast Engagement (Podcast SEO Part 4)#35 | How To Establish Your Expertise, Increase Relevancy & Build Your Podcast's Authority (SEO Part 5)Content Pillars of ‘Why Your Podcast Isn't Growing'How to grow a podcastHow to build a content strategyHow to grow an engaged audienceHow to get more listeners for your podcastHow to use social media to grow a podcastSocial media strategies for growing a podcastPodcast SEO (Search Engine Optimisation)Podcast growth strategiesHow to build an audience with podcastingPodcast marketingContent marketingPodcast guestingThis is not a podcast like, Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien by more like ‘Why Your Podcast Isn't Growing' by Anthony Nwaneri.
Marketing School - Digital Marketing and Online Marketing Tips
In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101) (00:07) Supermarkets strategically place products to increase sales (02:10) Upselling and increasing average order value is key to marketing (03:49) Amazon's upselling strategy is effective (04:14) Importance of planning in marketing breakthroughs (04:42) Benefits of ranking number one on Google (07:37) SEO's compounding effect and black box nature (08:48) Looking at competition when marketing isn't working (09:24) Importance of analyzing what competitors are doing (09:34) Learning from what is working for competitors (10:04) Importance of competitive analysis in marketing (10:36) Most people don't look at competitors' strategies (11:05) Back to basics: analyze competition to improve marketing (11:52) Estimations and budgets for potential traffic and sales (12:07) Base, aggressive, and super aggressive traffic growth scenarios (12:50) Seek outside help to gain perspective on marketing (13:08) Larger corporations already know competition is doing better (13:26) Negotiating prices in agency proposals (13:30) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
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