Podcasts about seo marketing

AI SEO: What's the Best Way to Structure Internal Links? Email Marketing Bonus with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode unveils an extensive discussion about the optimal methods for structuring internal links within your website to improve search engine optimization (SEO) and user experience. I explain that internal links should be contextually relevant, often using the analogy of a "sandwich" where the highlighted text (anchor text) aligns directly with the content of the linked URL. The conversation emphasizes that effective internal linking creates a "spiderweb" structure, connecting old and new content to enhance readability and discoverability by algorithms like Google. Finally, I discuss related digital marketing topics, including the benefits of leveraging email marketing platforms like Flodesk for cost efficiency and high deliverability, linking this back to the importance of a strong online structure.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!10 Answer Keys for this episode1. An internal link is a word, phrase, or sentence that is highlighted to become a hyperlink. This link connects the current page to another relevant page or resource that exists within the same website domain.2. The "sandwich" effect occurs when the highlighted text (anchor text) uses the same words or phrase as the keywords found in the destination page's URL. This creates a strong contextual connection that is easily understood by both human users and search engine algorithms, improving the chances of the page ranking for those terms.3. Linking new and old pages creates a "bridge" or a "spiderweb" structure across a website. This practice helps search engines and users discover all related content, regardless of its publication date, ensuring that value is passed between pages and creating more pathways for visitors to find relevant information.4. Linking directly to a checkout page is a strategy to reduce friction and save the customer time, potentially leading to higher conversions, especially if the customer has already seen the product and has all the necessary information. Linking to a product page allows the customer to read more details and make a decision, but it introduces an extra step and risks them getting distracted by other items.5. "Structural marketing" is a concept where marketing efforts are built with discipline, rules, and a foundation, much like a physical structure. The website serves as the foundation, and its pages, connected by internal links, must be active and structured logically to support marketing goals.6. A website's search bar functions like Google's own search. When a user searches for a specific term like "candy" or "flowers," the website pulls results from its own internal index or inventory. If the website's content (the resource) is not properly structured and indexed, the search function (the source) is useless, like a well with no water.7. Local businesses should highlight the text of the city or state they want to be found in and link it to a relevant page. This is a form of on-page SEO that sends a signal to algorithms that the business serves that specific location, which can have a large long-term impact on local search visibility.8. HTTPS is the secure version of HTTP. Using an HTTPS link for hyperlinking ensures a clean, direct, and secure pathway for the user and search engine crawlers. Using an HTTPlink can result in a different, less secure experience that might cause the link to bounce back or redirect unnecessarily.9. A "do follow" link signals to search engines that you endorse the destination page and are attributing value or "link juice" to it. A "no follow" link tells search engines that you are citing or suggesting the link but are not endorsing it, so no domain authority or ranking signal is passed.10. When you update and republish one page that is internally linked to many other pages (e.g., 10 or 20), it sends a new signal to search engine algorithms for all connected pages. This one update effectively "republishes" all the linked pages in the eyes of the algorithm, signaling fresh activity across a wide swath of the website without having to manually update each page.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Flodesk Email Marketing Unlimited Pricing Plan Ends Nov 28! What Do I Do? Technical Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. Favour Obasi-Ike, an active partner, strongly advocates for the email marketing platform Flodesk.He emphasizes that its unlimited pricing model will end on November 28th and urges listeners to sign up before this date to lock in the beneficial pricing.He highlights Flodesk's robust deliverability through its use of Amazon SES and its superior click-through rates compared to competitors like Constant Contact and Mailchimp.The discussion also touches upon Flodesk's features, such as its comprehensive educational platform ("Flodesk University") and integration capabilities with services like Stripe and Shopify, while differentiating it from project management tools like ClickUp.Ultimately, Favour presents Flodesk as a cost-effective solution for creators and business owners seeking high-quality email marketing and business growth.He offers an affiliate link for a 14-day free trial and a 50% discount.Read the full article on "Join Flodesk Unlimited Pricing Plan by Nov. 28: Here's Why" here: https://www.playinc.online/post/join-flodesk-unlimited-pricing-plan-email-marketingNext Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!The most urgent message is the November 28th deadline to lock in Flodesk's unlimited pricing. This is a critical opportunity to secure cost predictability and avoid future standard pricing. Sign up now to get grandfathered in!Why Flodesk's Value is UnmatchedFlodesk's primary advantage is its unlimited pricing model. For a single flat fee, you get unlimited subscribers, emails, and workflows, leading to significant savings. This is a game-changer for cost efficiency, allowing you to scale without unpredictable costs. Discover how this core value proposition can transform your budget.The Engine Behind Your Success: Superior DeliverabilityA key reason for Flodesk's effectiveness is its technical foundation. It boasts a 17% higher view rate by leveraging Amazon SES, ensuring high deliverability and ensuring your emails land in the inbox, not spam. This technical superiority is the backbone of its high click-through rates.Explore Flodesk's Powerful FeaturesFlodesk is a comprehensive platform built for creators. Explore its full suite of capabilities:Design & Content: Create stunning emails with beautiful templates and embed videos or GIFs.Automation & Workflows: Set up triggered emails and sequences to nurture leads effortlessly.E-commerce Integrations: Seamlessly connect with Stripe and Shopify to sell products directly.Lead Capture: Build landing pages and pop-up forms to grow your list.Customization: Use custom domains and segmentation for a personalized touch.Proven Results: See our DataOur case studies show Flodesk's impact. One user saw click rates jump from 2-5% on Constant Contact to 35-40% with Flodesk. Another client migrated from ConvertKit (Kit) and saw their engagement more than double. The platform was the problem, and Flodesk was the solution.Learn with Flodesk UniversityGet the most out of your subscription with Flodesk University, a free, comprehensive educational platform. Learn everything from basics to advanced strategies without costly onboarding.How Flodesk Stacks UpWhile platforms like Mailchimp, Constant Contact, and Brevo are great, Flodesk differentiates itself with its unlimited pricing, superior aesthetics, and proven deliverability. It's the cost-effective solution for serious business growth.Ready to experience the difference? Use our affiliate link for a 14-day free trial and a 50% discount applied at checkout.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Web Optimization: Technical SEO and Content Marketing Best Practices with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Focusing on web optimization, technical SEO, and content marketing, likened to building a durable house or maintaining a high-performance car. The discussion features several experts who explore strategies for increasing online visibility and revenue, emphasizing the critical role of a strong website foundation, reliable hosting, and effective content creation, particularly through blogs and YouTube, to address customer questions. We also debate the impact of AI on search and the necessity of SEO versus relying on other traffic channels like TikTok, concluding that a unified, authoritative online presence is key to gaining trust and accelerating business growth.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!--------------------------------------------------------------------------------What marketing topics are central to this discussion? The core topics discussed are web optimization, technical SEO, and content marketing.Why are technical setup and content vital for a website? Technical and content aspects should work together to make your website an "optimized place" and an "optimized greenhouse" for your business online. When you combine technical elements and content, you create a much wider network and a more extensive resource.What does the term "optimization" imply? Optimization is equated with consistency. If a website is not being optimized consistently, it is metaphorically stuck, like a car not moving in a driveway.How should a business approach content creation to serve both people and algorithms? Website owners should write for people first, but they must also keep the search algorithm in mind. The goal is to create many pages that interlink, providing a journey from discovery to decision for the user, utilizing various formats like video, audio, infographics, FAQs, or glossaries.How does authorship relate to building credibility online? When content is created on your website, it should be attributed to an author page originating from the person writing the content. Including expert quotes within a blog that has your name attached builds credibility. Furthermore, having your name indexed by Google as a blog author via a profile link can put you ahead of the competition.--------------------------------------------------------------------------------Technical SEO and Website FoundationWhat are the fundamental components necessary for a website? The process starts with your domain, followed by your hosting, and then your website. Key technical considerations include where you host the website, the CMS platform used, and how your DNS records are configured.Why is choosing a quality host important? You must have the correct hosting, meaning the host should not go down. Many cheap hosting services put literally thousands of websites on the same servers. It is better to pay more for a higher quality server.How can I monitor if my website is experiencing downtime? You can use free monitoring tools, such as Uptime Robot, which will monitor your website's uptime and send you an alert if the site goes offline.What is a major technical mistake regarding domain names? A "big one" is simply keeping track of your domain name. It is recommended to renew your domain name for a couple of years at a time, rather than just one year.What is the distinction between technical setup and content in an analogy? Technical SEO is like the exterior of a car—the battery, engine, oil, and fluids—determining speed and duration. Content marketing is the interior—the steering wheel, comfort, and aesthetics.--------------------------------------------------------------------------------AI, Schema, and Search StrategyWhat is the relationship between AI, search, and structured websites? The rise of AI suggests a thin line is developing between unstructured websites and structured websites. AI is actively affecting the way people search.What is schema, and how is it used on a website? Schema refers to structured data. When implementing schema on a web page, you should focus on elements like breadcrumbs, FAQs, and price/stock information, as these elements allow you to have a much higher signal. Structured data involves taking unstructured information (like a general blog post) and organizing it using visual elements, examples, statistics, and expert quotes.How can a business influence LLMs (Large Language Models) like ChatGPT? AI platforms (LLMs) seek to grab information. The "secret key" is to release news about your business through press releases. This process helps your information get into Google News, which the LLMs will then pick up.In terms of building authority, what should a business prioritize? The priority is to first be known, as you cannot be trusted if you are not known. Putting out content on how you solve problems is essential for gaining recognition.What specific content strategy is recommended for building authority (e.g., for an auto dealership)? A good strategy is to find long-tail keywords, particularly questions, using tools like ChatGPT or the "People Also Ask" section on Google results. Then, create content answering those questions, allocating one question per blog post. These articles should be at least 300 to 500 words long. To enhance this content, you can create and embed a related YouTube video on that specific blog page.--------------------------------------------------------------------------------Content Distribution and Platform UseWhat platforms should be used to support a website's foundation? In addition to a strong website, you should have supporting foundations such as YouTube, social media, or news outlets. The game is distribution; the more you can distribute your content, the more you can increase your capacity.If a client is highly successful using a non-search channel (like TikTok), is SEO necessary? If a client has an amazing traffic funnel on a channel like TikTok or YouTube, they do not necessarily need SEO; they should focus on doing more of what is already working. However, if the market relies more on search, setting up a broad SEO net is highly recommended.What is the key difference in content interaction between Pinterest and Instagram? On Instagram, you can save a post, but you cannot click on the image to go to a destination link outside of the platform (unless you use the link in the bio). On Pinterest, you can click on an image, and it will take you to a destination link, providing a "soft backlink".What unique data intelligence does Pinterest provide to business owners? While Instagram saves are private, a business owner with a Pinterest business account can see the names of the boards that users saved their pins to (if the boards are public). This information tells the business owner what context the user assigned to the content (e.g., "mentorship," "food"). This data intelligence allows the business to create more relevant content.What category of platform is Pinterest considered? Pinterest is viewed as a hybrid of both search and social. People use Pinterest to plan.Why is it important to consider factors like font size in web content? When optimizing content, size matters. A font size of 20 pixels will likely be read faster than a font size of 12 pixels, as people often skim or scan content rather than reading every detail. Similarly, small text in emails can be ignored because people do not want to squint.--------------------------------------------------------------------------------Glossary Term & DefinitionAuthorshipThe practice of associating content with a specific person or brand name. This builds credibility and helps Google and other search algorithms recognize the entity as an expert, which can improve search rankings.CMS (Content Management System)The software platform used to build and manage a website's content. The choice of CMS is a foundational technical decision that impacts how a site is built and maintained.Content MarketingThe strategic practice of creating and distributing various forms of media (text, audio, video, images) to attract and engage a target audience. In the session's car analogy, it represents the "interior" of the car—the user's experience.DeepseekAn AI search tool mentioned as an alternative to ChatGPT. It was noted for providing more detailed, contextual answers compared to just a list of questions, suggesting it performs a deeper data crawl.LLMs (Large Language Models)The AI systems, like ChatGPT, that power modern search and chat platforms. These models crawl the web for information, and the discussion focuses on how to get a website's content indexed and recommended by them.llms.txtA file, similar to robots.txt for search engines, that is intended to control how AI Large Language Models crawl and use a website's content.PinterestDescribed as a "hybrid of both search and social," this platform is highlighted as a powerful tool for web optimization. It functions like "Google Images," driving traffic through clickable pins and providing deep user insights through public board names.Press ReleaseA news announcement distributed to media outlets. It is presented as a key tactic to get a business featured in Google News, which helps it get noticed by LLMs and establishes the business as "known."SchemaA form of structured data markup added to a website's code. It helps search engines understand the content more deeply, enabling features like FAQs, price ranges, and breadcrumbs in search results, which is crucial for ranking in AI-driven search.Sigmoid CurveA concept mentioned by John to describe the adoption rate of new technology. It illustrates that different demographics (e.g., older vs. younger generations) are at different points on the curve in their adoption of tools like AI search.Technical SEOThe process of optimizing the technical aspects of a website to improve its performance and crawlability for search engines. In the session's car analogy, it represents the "exterior" and "under the hood" components like the engine and battery, which dictate speed and reliability.Uptime RobotA free online tool recommended for monitoring a website's availability. It alerts the owner if their website goes down, preventing loss of traffic and revenue from unnoticed outages.Web OptimizationA consistent, ongoing process of improving a brand's entire online presence, not just the main website. It involves technical SEO, content marketing, and leveraging surrounding platforms (like YouTube and Pinterest) to drive traffic and engagement.--------------------------------------------------------------------------------Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google Celebrates 27th Year Anniversary:

Technical SEO Study with Favour Obasi-Ike: Website Speed / Content Delivery Network (CDN) / Content Management System (CMS) = Why Is My Website Slow?| Get exclusive SEO newsletters in your inbox.Technical SEO is a major common issue for websites causing them to start loading slowly. We discuss that slow speeds are often caused by poor hosting platforms lacking sufficient bandwidth and uncompressed media, particularly images and videos.Crucially, we emphasize the importance of acquiring and maintaining intellectual property ownership, including the domain and C panel (Control Panel) access, to prevent developers from holding site information hostage.Additionally, the conversation highlights technical aspects like utilizing a Content Delivery Network (CDN), compressing files using tools like compressor.io, and employing proper image file types and alt text for improved search engine optimization.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Answer Key1. What is "Technical SEO"? Technical SEO, or "technical search engine (everywhere) optimization," refers to the technical methods used to ensure a brand or business shows up on web servers and desired websites, typically in the form of a link. It involves optimizing the underlying infrastructure of a website to improve its visibility and performance in search results.2. Identify and explain the two primary factors discussed that cause a website to load slowly. The two primary factors are the hosting platform and the presence of numerous uncompressed images. A poor hosting platform may have insufficient bandwidth or be an overloaded shared server, while large, uncompressed image files significantly increase the amount of data a user must download, slowing the entire loading process.3. What is a "high bounce rate," and how does it relate to a website's performance? A high bounce rate occurs when a visitor comes to a website and leaves quickly without interacting further. This is often caused by slow loading times, as users lack the patience to wait for content; another website might provide the same information three seconds faster, which is enough to make a user leave.4. Define what a Content Delivery Network (CDN) is and name the two types of servers that comprise its network. A CDN, or Content Delivery Network, is a system that stands between a website's hosting (the origin) and the end-user. It caches and compresses website files, like images, across multiple geographic locations to deliver them to users more quickly. The two types of servers within a CDN are the origin server, where the website's original content is stored, and the edge server, which is geographically closer to the end-user and delivers the cached content.5. Why is it crucial for a business owner to have direct ownership of their website's hosting server? Direct ownership of the hosting server ensures control over one's intellectual property and prevents being held "hostage" by a developer. If a business is on someone else's overloaded shared server, performance issues on one site can affect all sites (a "domino effect"). Owning the server provides direct access to the control panel, backups, and the website's blueprint, which is vital for management and troubleshooting.6. Explain the role of "alt text" and how it contributes to a website's visibility and accessibility. Alt text, or alternative text, is a description added to an image's code. It provides context to search engines like Google and AI indexers, making the images searchable and improving the site's overall SEO. Furthermore, alt text is critical for accessibility, as it allows screen reading software to describe the image to visually impaired users.7. What is a "cPanel," and what critical functions can be performed by accessing it? "cPanel" stands for Control Panel. It is the administrative dashboard for a website's hosting server. Accessing the cPanel is critical because it allows a user to get backup data, access the actual blueprint of the website, and see technical details like the file sizes of stored images.8. Describe the significant negative impact that uncompressed images can have on a website, using the specific numerical example from the discussion. Uncompressed images drastically increase a website's loading time because of their large file size. The example given was an online store with 50 products, each with two image variations. If each uncompressed image is 5 megabytes, the total data added to the site's front-loading speed would be 500 megabytes, whereas compressing those same images could reduce the total size to just 50 megabytes (10% of the original) without losing quality.9. What are the two recommended methods for incorporating video content on a website without negatively affecting its load speed? We strongly advises against directly uploading video files (e.g., MP4s). Instead, the two recommended methods are: 1) converting the video into a GIF and uploading the much smaller GIF file, or 2) embedding the video from a third-party platform like YouTube, which ensures the video is streamed from YouTube's servers and not the website's own server.10. Name at least three free tools mentioned that can be used to analyze a website's performance and health. Three of these are GTmetrix, Google Page Speed Insights, and Siteliner. Other mentioned tools include Compressor.io and iLoveIMG.com for image compression and iLovePDF.com for documents.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Rob Hoffmann, the founder of the AI SEO LLM marketing tool "Mentions." Our conversation focuses on the evolving landscape of search engine optimization (SEO) due to the rise of Large Language Models (LLMs) like ChatGPT, Claude, Grok, DeepSeek, and Perplexity etc,, which are becoming alternatives to traditional Google search. Rob Hoffmann discusses his journey into entrepreneurship, which started with an SEO agency called Contact, and how the need to track and improve brand visibility on these new AI platforms led to the creation of Mentions, which helps brands appear in LLM recommendations.Throughout our interview, Rob Hoffmann emphasizes the importance of reverse engineering consumer behavior, the need for excellent customer service (even providing his direct phone number to customers), and the affordability of mentions compared to competitors. Our discussion concludes with practical advice for businesses on determining if investing in LLM visibility is worthwhile based on their customer's buying journey.FAQs1. What is Mentions, and why was it founded?Mentions is a tool that assists brands and SEO agencies in navigating the evolving search landscape dominated by Artificial Intelligence (AI) and Large Language Models (LLMs).Founding Rationale:• Mentions was born out of Rob Hoffmann's SEO agency, Contact.• The shift was necessitated by the recognition that SEO had "changed a lot" recently in response to AI, with search trends moving away from Google and "towards platforms like ChatGPT" (along with Perplexity, Gemini, Claude, etc.).• The founding goal was to be "the SEO agency of the future".• The tool was specifically created to solve two problems: providing a way of measuring brands visibility on LLM platforms, and helping brands get more visibility on platforms like ChatGPT.2. Why are LLMs becoming preferred search alternatives, and how does this affect marketing?People are increasingly turning to LLMs because consumer trust in traditional Google search results (the SERP's top 10 links) has declined, as many users feel these results have been "gamed" by marketers.• Trust in ChatGPT: Conversely, trust in ChatGPT is "through the roof". This is because the chat-based interface makes interaction feel like a conversation with a friend or even a therapist, providing personalized responses from an "all-knowing AI entity".• Customer Acquisition Channel: Because ChatGPT is becoming a frequently used search engine alternative, showing up in its responses when a user searches for a product (e.g., "what is the best organic sulfite free shampoo") is seen as a "great customer acquisition channel".3. How does the mention tool conceptualize LLM visibility (GEO)?Mentions is built on the understanding of how modern LLMs generate answers: LLM + search operator = the result.• The Process: When a user inputs a query (e.g., "what is the best shampoo for dry scalps"): 1. The LLM searches the internet (like Bing or Google). 2. It scrapes the top 10 to 20 results that show up on those search engines. 3. It digests, summarizes, and serves that information to the user.• The Strategy: For a brand to achieve visibility in LLMs (GEO), they must first show up in those underlying search results (traditional SEO). Mentions helps brands reverse engineer the process by figuring out how platforms like ChatGPT get their data and, critically, what sources they are citing to provide responses, thereby guiding the brand to become a cited source.4. What are the key features of the mentions platform?Mentions helps users understand and optimize their content strategy based on LLM data.• Prompts Section (Favorite Feature): This allows users to track specific searches or prompts. When tracking a prompt, mentions shows examples of conversations and, most usefully, lists the pages that are most being cited by ChatGPT. This list provides an "easy road map" for the brand to know whether they should create new content or reach out to those listed publishers to get mentioned.• Analytics Feature: This feature pulls data from Google Analytics 4 (J4) into an easy-to-use dashboard. It helps users see which pages on their website people are visiting most often from LLMs (such as ChatGPT or Perplexity), along with geographical data and device usage (mobile vs. desktop). The founder notes that seeing this traffic is often a "magical experience" for users.• Tracking Cadence (24-Hour Clock): Mentions inputs tracked prompts into all supported LLMs (ChatGPT, Perplexity, Claude, Deepseek, etc.) every 24 hours. This is essential because LLM responses are not identical on every search (the overlap is about 70%), so regular, repeated testing ensures the collection of a large data set, which increases the accuracy of the insights provided.5. Who should invest in mentions or GEO (LLM visibility)?The decision to use mentions depends entirely on the company's buyer journey.• Yes, Use Mentions If: If the company's buyer journey involves the ideal customer having a problem and then searching for an answer in Google or Chat GBT to inform their buying decision, then investing in SEO and GEO (LLM visibility) is recommended. If the end customer uses ChatGPT to inform their buying decision, then mentions is advisable.• No, Don't Use Mentions If: If the product is an impulse buy (e.g., a consumer package goods product seen on TikTok or Instagram that prompts an immediate purchase), then search engines like Google or ChatGPT are not part of the buyer journey, and SEO/GEO is likely not the best investment of marketing resources.6. How does mentions handle customer service and support?Customer service is a highly emphasized competitive advantage and value proposition for mentions.• Direct Access: Rob Hoffmann, the CEO and co-founder, gives his personal phone number, WhatsApp, email, and allows customers to contact him on social media (X/Twitter). This is done to avoid the frustration associated with generic AI chatbots, calling hotlines, or being put on hold.• Personalized Onboarding: He finds it helpful to get on calls with users (or a co-founder) to provide a live demo, walk them through the platform, suggest useful features, and look at their specific site.• Commitment to Resolution: Hoffmann promises that if a user has a question, he will answer it; if they encounter a bug, he will fix it (or ping a technical co-founder); and if they request a new feature, "we will ship that for you". Customers can literally pick up the phone and call him directly if they run into an issue.7. How can people start using mentions?To get started, users should go to the website mentions.so and create an account.After creating an account, they will receive an email that allows them to book a call directly with Rob Hoffmann. He also welcomes connections via LinkedIn or X (search for Rob Hoffman), or email rob@contactststudios.com to connect with Rob today!Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Is My Competitor SEO Outranking Me? Marketing Real Talk with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.

What's the Best Effective SEO Strategy for Beginners? Marketing Essentials with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.This discussion offers an in-depth exploration of Search Engine Optimization (SEO) strategies, primarily for beginners and small business owners emphasizing the importance of audience targeting, answering user questions, and consistent content creation (such as blogs and podcasts) to improve online visibility.Key technical SEO aspects are highlighted, including securing a website with HTTPS, creating and submitting a sitemap (XML file) for search engine readability, and focusing on long-tail keywords for better conversion rates. The conversation also touches on the effective use of various platforms like Clubhouse, Google Analytics, and Google Search Console for data intelligence and content distribution, ultimately aiming to protect, earn, and scale a business's online presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs1. What is the fundamental principle of effective SEO for beginners?The best SEO strategy for beginners starts with understanding and targeting your audience by asking questions. SEO is fundamentally about providing answers to the questions people are asking. This approach not only helps you create relevant content but also aligns your efforts with how search engines (like Google, ChatGPT, Pinterest, YouTube, and Amazon) operate. By consistently answering these questions, you build authority and credibility, which are crucial for visibility and growth. Tools like Answerthepublic.com, Answerocrates.com, SparkToro.com, and Ubersuggest.com can help you identify these questions and understand audience intent.2. Why is audience understanding crucial for SEO and content creation?Understanding your audience is paramount because it allows you to create content that directly addresses their needs and queries. When you create content with the user's questions in mind, you're not just optimizing for algorithms; you're building a connection with your potential audience. This "three-way connection" between you, your audience, and the algorithm ensures that your content resonates with those actively searching for solutions. It helps bypass the algorithm by matching user intent with your offerings, leading to higher engagement and a stronger brand.3. What are the essential technical SEO elements for a beginner's website?For a beginner, ensuring strong technical SEO involves several fundamental steps:HTTPS Security Connection (SSL): Always secure your website with an HTTPS connection. This creates a privacy area for users, builds trust (indicated by a padlock in the browser), and is a crucial ranking factor for search engines. Websites without this are often flagged as "not secure," leading to immediate user abandonment.Sitemap (XML File): A sitemap is like a brain or a map for your website, allowing algorithms to read and understand its structure and content. While humans read HTML (hypertext markup language), algorithms read XML (expandable markup language). Platforms like WordPress (with plugins like Yoast, RankMath), Squarespace, Shopify, and Wix automatically generate sitemaps, but they must be connected to tools like Google Search Console and Google Analytics to be fully activated and effective.No Broken or Duplicated Links: Regularly check for and fix broken links and avoid duplicating content, as these issues can confuse search engines and negatively impact your ranking.4. How important are blogs and consistent content creation for SEO?Blogs (or articles, sources) are essential because they tell the world you have something valuable to say. Websites like Wikipedia, Reddit, Shopify, and Canva all leverage blogs to provide information. A consistent blogging strategy feeds your website with good, indexable information that can be submitted to various search engines (Google, Yahoo, Microsoft) and AI platforms (ChatGPT). This consistency helps you earn credibility, which in turn leads to broader distribution across different platforms, strengthening your online presence. For new businesses, publishing content 1-2 times a week can show significant results within 3-6 months.Glossary of Episode Key Terms: SEO for BeginnersAAlgorithm: A set of rules or instructions that a search engine uses to rank websites and determine the relevance of content to a user's query.AnswerThePublic.com / Answerocrates.com/ SparkToro.com / Ubersuggest.com: Website tools used for keyword research and understanding audience questions and interests.Article: A piece of written content on a website, essential for SEO and establishing expertise.Audience Targeting/Marketing: Focusing marketing efforts on a specific group of consumers who are most likely to be interested in a product or service.Access Links: See Backlinks.BBacklinks/Referral Links/Access Links/Image Links: Different types of links pointing back to a website, which are crucial for SEO authority.Binary Code: A computer language that uses only two symbols, typically 0 and 1, to represent information.Blog: A section of a website featuring regularly updated written content.Bootstrapping: Starting a business with little or no outside capital, relying on personal finances or operating revenues.Bottom of Funnel: The stage in the customer journey where users are ready to convert; content here targets these users.Broken Links: Hyperlinks that point to non-existent or moved pages, negatively affecting user experience and SEO.CChatGPT/Perplexity/Pinterest/YouTube/Amazon: Examples of platforms where users search for information, and SEO strategies can be applied to increase visibility.Clubhouse Plus: A paid feature on the Clubhouse app, offering tools to enhance user experience and business growth.Content Distribution: The process of publishing and promoting content across various platforms and channels.Content Reproduction/Publish/Distribute: The process of creating, making available, and spreading content across various channels.Conversion Opportunities/Lifts/Engagement: Metrics indicating how often users take a desired action (e.g., signing up, purchasing), how much those actions increase, and how users interact with content.Credibility: The quality of being trusted and believed in, built through consistent and valuable content.DData Intelligence/Market Intelligence: Gathering and analyzing information to understand market trends, customer behavior, and competitive landscapes.Duplicated Links: Multiple links pointing to the same content, which can confuse search engines and dilute link equity.FFAQs (Frequently Asked Questions): A section of a website that provides answers to common customer questions, useful for both users and algorithms.GGoogle Analytics: A free web analytics service that tracks and reports website traffic, providing insights into user behavior.Google Business Profile (formerly Google My Business): A free tool from Google that helps businesses manage their online presence across Google, including Search and Maps.Google Developers: A platform for developers to learn about and use Google technologies.Google Search Central (formerly Google Webmasters): A resource provided by Google for website owners to improve their site's visibility in Google Search.Google Search Console: A free web service by Google that helps website owners monitor their site's performance in Google Search results and troubleshoot issues.HHigh Volume Searches: Refers to keywords that are searched for a large number of times by users.HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser, forming the readable text and links on a webpage.HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP, the protocol over which data is sent between your browser and the website. Indicated by a padlock icon in the browser.IIndexable Content: Content that search engines can discover, read, and add to their index.International Business: A classification of a business based on its geographic operational scope being global.KKeyword Research: The process of finding and analyzing actual search terms that people use to find information.Keywords (for LinkedIn Newsletter): Important words or phrases in the title that help the newsletter rank in search results.LLLM Refs: A platform mentioned for AI-related search insights, particularly with Search Console and analytics.Local Business: A classification of a business based on its geographic operational scope being a specific town or city.Long-tail Keywords: Specific, longer keyword phrases that typically have lower search volume but higher conversion rates.Low Volume Searches: Refers to keywords that are searched for a small number of times by users.MMeta Tag/Meta Data: Hidden elements in a webpage's HTML that provide search engines with information about the page.Metadata (for video): Information about a video file, such as title, description, tags, and timestamps, that helps search engines understand and rank it.Mindset/Toolset/Skillset: Three crucial "sets" for business success, emphasizing mental approach, available resources, and learned abilities.Mobile-first Design: Designing websites primarily for mobile devices, given that a large percentage of web traffic comes from smartphones and tablets.MP4 File Name Convention: The naming structure of a video file, which can impact its discoverability if not optimized with keywords.NNational Business: A classification of a business based on its geographic operational scope being an entire country.PPixels (Meta, Pinterest, Google, TikTok): Small pieces of code placed on a website to track user behavior, conversions, and build audience lists for advertising.Podcast Distribution: The process of making a podcast available on various platforms (Apple, Spotify, iHeart, Pandora).Post-purchase: Refers to the stage of a customer's journey after they have made a purchase.Pre-purchase: Refers to the stage of a customer's journey before they make a purchase, influencing the type of content they seek.Protect, Earn, Scale (PES): A three-piece business model emphasizing security, credibility, and growth.QQuota on Google: A limit on the number of links (e.g., 10 per 24 hours) that can be submitted to Google for indexing.RRegional Business: A classification of a business based on its geographic operational scope being a specific area or state.Rookie Mistake: A common error made by beginners.RSS (Really Simple Syndication): A web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.SSEO (Search Engine Optimization): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (unpaid) traffic.Sitemap (XML file): A file where you provide information about the pages, videos, and other files on your site. Search engines read this file to crawl your site more efficiently.Source: The origin of information or content.SSL (Secure Sockets Layer): A standard security technology for establishing an encrypted link between a web server and a browser, ensuring data remains private. (Often referred to interchangeably with HTTPS).TTechnical SEO: Optimizing the technical aspects of a website (e.g., speed, mobile-friendliness, crawlability) to improve its search engine rankings.Top of Funnel: The stage in the customer journey where content aims for broad awareness.Topical Pillars/Clusters: A content strategy where a broad "pillar" topic is supported by multiple "cluster" content pieces that delve into specific subtopics.UURL (Uniform Resource Locator): The address of a resource on the internet, such as a webpage.UTM Parameters (Urchin Tracking Module): Tags added to a URL to track the effectiveness of online marketing campaigns.WWeb Page: A single document on the internet, typically in HTML format.Web Link: The address (URL) that points to a specific web page or resource.Website: A collection of interconnected web pages under a single domain name.XXML (eXtensible Markup Language): A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable, commonly used for sitemaps.YYoast/RankMath/All-in-One SEO: Popular WordPress plugins that assist with SEO tasks, including sitemap generation.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Trishana is an Empowerment Guide & Mentor, who has delved into diverse spiritual practices, including studying under Shamans in Peru and California, exploring the Chakra System, learning Tantric and Taoist techniques, and using Human Design & Gene Keys to understand her unique path while supporting others in understanding their own.With over five years of experience in providing personalized guidance to clients, Trishana's path is one of supporting and guiding others along their spiritual (and human) journey. Alongside her spiritual journey, she has also dedicated over a decade to government service, and now supports conscious businesses through SEO Marketing.I welcome Trishana back for our 3rd episode in the exploration of all things Human Design. In our third installment, we explore deeper themes of the 6/2 profile and the implications of shifting Earth's background frequency from a 1 line into a 6th line beginning in 2027. To here more about Trishana's personal journey as well as more foundational concepts of Human Mind, check out episodes 53 and 54.To discover more about Trishana and her offerings, follow her @lightray on IG or visit sacredtransmutation.comPlease enjoy my latest conversation with Trishana Suman and may you receive the call to step forth in authenticity and truth for the long awaited shift into 2027 and beyond.________FOOTNOTES & DEFINITIONS-Trishana's use of “correctness” here is referring to any moral sense of right or wrong, but is a specific Human Design term defined as: acting in alignment with your unique Strategy and Authority to live authentically and experience your true potential with the least resistance. This refers to a present-focused, in-the-moment use of guidance rather than something mind-driven, planned, or “thought out” for the future. To learn more about Strategy and Authority, check out our previous episodes. -Rave terminology:Penta: The energetic formation that arises when the auras of three to five people come together and create a trans-auric entity, or a formation that creates a single, collective field. The penta transcends the influence of any individual being and has a collective purpose all its own. The penta will not have individual egos desires but will serve the Program i.e. The Matrix or innate intelligence of our physical universe.

The ROI Power of SEO Blogging: Time, Money, and Energy Explained with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, we explain the Return on Investment (ROI) of blogging for businesses, emphasizing the long-term benefits in time, money, and energy highlighting that blogging, even using AI for content creation with human refinement, significantly boosts online visibility and authority by answering frequently asked questions. Key strategies include optimizing content with keywords for search engines, updating older posts, and repurposing existing content from platforms like Clubhouse as blog posts or podcast episodes to maximize reach. The conversation also touches on the importance of creating an author profile for credibility and using search operators to understand market positioning, ultimately asserting that consistent, relevant content creation is crucial for organic growth and sustained business presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs on Blogging ROI and Digital Authority in the AI Age1. What is the fundamental concept behind the ROI of blogging?The Return on Investment (ROI) of blogging is viewed through three core ingredients: time, money, and energy. While many associate ROI primarily with monetary gain, the discussion emphasizes the long-term benefits and efficiency blogging can bring to a business. The idea is that a focused investment of these three resources into blogging can lead to significant and sustained positive outcomes, even if the initial outlay seems small. The goal is to maximize the impact of content creation by strategically using these ingredients, ultimately leading to increased visibility, authority, and potential for passive income.2. How can I determine if blogging is a worthwhile strategy for my business or industry?A practical method to assess the relevance of blogging for your business is to use Google search operators. By typing "blog / [your topic]" (e.g., "blog / social media tips" or "blog / how to cook chicken") into Google, you can see existing blogs that cover your intended subject matter. This directly shows you what Google recognizes as relevant content in your niche, and whether your competitors are present. If you don't see your own website or content in these results, it indicates a missed opportunity and suggests that blogging could be a beneficial strategy to gain visibility and authority in your industry. Additionally, using "site:yourdomain.com [keyword]" can reveal if your existing content is being indexed for specific keywords.3. How does updating old blog content contribute to its ROI, especially in the context of AI?Updating older blog content is crucial for maintaining and enhancing its ROI. Search engines, particularly with the rise of AI, prioritize "last mod" (last modified) dates. This means that content that has been recently updated and republished is more likely to appear in search results. By updating existing blogs, you signal to search engines that your information is fresh and relevant, increasing its visibility and authority. This practice can double the efficiency of your initial time investment, as you're leveraging existing content to continue attracting traffic and engagement, rather than starting entirely from scratch with new articles.4. Can AI tools like ChatGPT be used to effectively create blog content, and what is the recommended best practice?Yes, AI tools like ChatGPT can be effectively used for blog content creation, but the best practice is to use them as a first draft or a starting point, rather than as the sole author. While AI can generate content, it's crucial for the blogger to "humanize" it, injecting their unique voice, insights, and brand personality. One participant even mentioned using AI to write content specifically for their local business and achieving top search rankings after humanizing it. The recommendation is to use AI to get content ideas, summaries, or even initial drafts, and then to personally refine and optimize it. This ensures that the content is not only informative but also authentic and engaging for the target audience.5. How can I leverage various online platforms (search engines, social media, AI answer engines) to maximize the reach of my blog content?To maximize the reach of your blog content across various platforms, a balanced strategy is recommended:Search Engines (Traditional): Use Google and Bing for traditional search visibility.Answer Engines (Voice Search): Consider how your content would be found via voice assistants like Siri, Alexa, or Google Assistant, which provide direct answers.AI Search Engines: Utilize platforms like ChatGPT, Perplexity, and Grok for AI-driven responses.By observing which brands consistently appear across all these platforms for a given topic, you can identify top authorities. Your goal is to become one such authority by consistently providing fresh, recent, and quick information. This involves writing extensive blog posts on your website (80% of your effort) and then leveraging social media (20% of your effort) to promote and build community around that content. People often discover information through search and then seek out the brand on social media, so a cohesive presence across all platforms is vital.6. What is the significance of an "author profile" in blogging for increasing online visibility and authority?An author profile attached to your blog posts significantly boosts your online visibility and authority. Most website platforms (WordPress, Wix, Squarespace, etc.) allow you to create an author profile for your published content. This profile typically includes links to your social media (LinkedIn, Facebook, X, etc.), creating a comprehensive digital footprint. Search engines and AI servers actively look for authors, profiles, and associated links, which helps them understand the context and credibility of your content. By presenting your blogs under a clear author profile (either your personal name or company name), you establish yourself or your brand as a recognized expert, increasing your chances of showing up for topical searches and building trust with your audience.7. How can I transform existing content, like podcast episodes or Clubhouse replays, into effective blog posts to drive traffic?Existing audio content, such as podcast episodes or Clubhouse replays, can be efficiently repurposed into blog posts to drive traffic. The process involves:Transcribing the audio: Use tools like Notebook LM (Google) or Descript to transcribe the audio into text.Extracting key information: From the transcription, identify frequently asked questions (FAQs) and summarize the main points.Humanizing and optimizing: Take the summary and use AI tools (like ChatGPT) to refine it into a comprehensive blog post. Crucially, humanize the AI-generated text to match your brand's voice.SEO Optimization: Incorporate relevant keywords into the blog post's title, body, and URL to improve searchability.Linking: Embed the audio (podcast or replay) within the blog post and link the blog post back to your website, social media, and any other relevant platforms.This strategy maximizes content that you've already invested time and energy into, effectively "killing two birds with one stone" by reaching both audio listeners and text readers, and creating a loop of traffic between different content formats.8. What is the "crawl budget" in relation to publishing multiple blog posts per day, and how does it affect content indexing?The "crawl budget" refers to the limit on how many new or updated links Google Search Console will process from your website each day. While you can publish an unlimited number of blogs on your own website (your "house"), Google has a quota, typically allowing you to submit around 10 links per day for indexing. This means that even if you publish 20 blogs in a day, only the first 10 submitted will likely be immediately logged and processed by Google's system within a 24-hour period. Each published post is logged with a precise date and time stamp (hours, minutes, seconds, milliseconds). 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What Are the Best Blogging and Publishing SEO Practices for New or Established Websites? (Digital Marketing Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This marketing discussion from Clubhouse audio centers on Search Engine Optimization (SEO) and its role in online business growth, particularly through blog content. It emphasizes that SEO is more than just ranking; it's a consistent strategy for online visibility. Favour Obasi-Ike recommends publishing blog posts regularly, suggesting one to two per week for new businesses and three to four for established ones, while also stressing the importance of updating older content to maintain relevance and a competitive edge. Furthermore, the conversation highlights the significance of structured data, diverse content formats (text, audio, video), and distributing content across various platforms to maximize reach and engagement, ultimately leading to organic traffic and reduced advertising costs.FAQs on SEO Content Strategy for Online GrowthHow often should a new website publish blog posts for SEO?For a new website just starting out and building momentum, it's recommended to publish one to two blog posts per week. This approach allows a new business or solopreneur to establish a consistent online presence without feeling overwhelmed. Publishing once a week translates to 52 new web links annually, which can significantly contribute to a website's visibility on search engines like Google, ChatGPT, and Bing. This frequency is considered a "gear one to gear three" strategy, focusing on foundational content and answering common customer questions.What is the recommended blog post frequency for established businesses aiming for accelerated growth?Established businesses looking to drive fast and significantly boost their SEO should aim to publish anywhere from three to four times a week. This higher frequency, referred to as moving from "gear one to gear five," is for businesses with the resources to create consistent, high-quality content. The more frequently new and updated content is published, the faster search engines like Google understand the website's relevance and authority, leading to improved rankings and increased organic traffic.Beyond initial publication, how important is updating old blog posts for SEO?Updating old blog posts is crucial for maintaining SEO relevance and extending the lifespan of your content. Every time an article is updated (given a "last modified" date), it resets its 24-month relevance cycle with search engines. This combats "content decay," where older, un-updated articles lose visibility to newer, more recent information on the same topic. Best practices suggest updating content monthly or at least quarterly. Updates can include adding FAQs, recent statistics, use cases, quotes, videos, or other rich media. This consistent updating signals to search engines that your content remains current, practical, and authoritative, improving its chances of ranking higher and for longer.What are the "three levels" of showing up online that are critical for SEO?The three critical levels for showing up online in a systematic and structural way are:Website: This is the overall digital presence, providing the "full platter" of your brand and offerings.Web Page: This refers to individual pages within the website that contain specific content. It's the "content of the website."Web Link (Blog Post/Article): These are the individual pieces of content that provide access to the specific information on a web page. They serve as "leading tools" for growth and are the primary way people find content on search engines. These three layers must work together, much like the components of a burger or sandwich, for effective online visibility.How do search engines evaluate content, and what role does "structured data" play?Search engines evaluate content by reading both the visible text (HTML) and the underlying script (XML). To rank effectively, content needs to be presented as "structured data," which goes beyond just getting a raw response from an AI tool. Structured data includes elements like headings, titles, metadata, schema markup, internal and external links, images with alt text, and other organizational components. These elements help search engines understand the context, relevance, and relationships within your content, making it easier for them to index and rank your pages for relevant queries. Search engines, including AI platforms like ChatGPT, scan the top 20 Google results for relevance, recency, and practicality, aligning with Google's E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines.How can businesses maximize the reach and impact of their blog content beyond just publishing it on their website?To maximize reach, blog content should be actively distributed across various platforms, treating each blog post as a valuable piece of intellectual property. This includes:Email lists: Sending new blog posts to subscribers.Social Media: Sharing content on platforms like YouTube (as video), X (formerly Twitter), Reddit, Pinterest, and Threads.Content Repurposing: Transforming blog posts into videos, podcasts, infographics, or other formats to suit different platforms and audience preferences.Connecting with other content: For instance, ensuring every podcast episode has a corresponding blog post to appear on Google.This multi-channel approach leverages both search (people actively looking for information) and social (content being discovered in feeds) to drive traffic and engagement, increasing the chances of content being seen and resonated with.What is the impact of regularly updating website content on search engine understanding and overall business value?Regularly updating website content, particularly blog posts, significantly enhances search engine understanding of your business and its offerings. The more often you update your content, the more thoroughly Google and other search engines comprehend your topics, expertise, and relevance. This consistent engagement builds trust and authority. Furthermore, the content on your website contributes directly to its intellectual property and overall business value. Just as renovating a house adds value, adding and updating content to your domain increases its worth, making it a more attractive asset for potential scaling or sale. A diverse range of well-optimized content allows your website to "tackle different channels" and answer a broader spectrum of user questions, akin to a television offering many channels.What are common pitfalls to avoid when creating content for SEO, especially regarding AI tools?A major pitfall to avoid is simply copying and pasting content generated by AI tools like ChatGPT without further refinement. While AI can be useful for gathering information or suggesting ideas, the output is often "unstructured data." Directly using such content can lead to penalties from search engines because it may regurgitate information already available elsewhere, lacking originality, structure, and the human touch that builds E-E-A-T. Instead, AI tools should be used strategically:Restructuring: Use AI to rewrite content in a specific style (e.g., lifestyle blog, third-person with quotes and attributions).Idea Generation: Obtain content ideas or initial drafts.Enhancement: Incorporate AI-generated elements after thorough review and integration into your structured format.The goal is to transform unstructured AI output into well-structured, original, and valuable content that resonates with both human readers and search engine algorithms.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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What are the Biggest SEO Mistakes Killing Your Website Rankings? Learn with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This audio from a Clubhouse audio Marketing Club discussion explores common SEO mistakes that hinder website rankings and offers strategies for improvement. Favour emphasizes the critical importance of a professional website for business legitimacy and online visibility, particularly for search engines and AI models. We discuss the long-term nature of organic SEO versus the immediate, but often less effective, impact of short-term ad campaigns, especially when a strong web presence isn't established. Practical advice includes optimizing website content, titles, and technical elements like Google Search Console integration, along with leveraging platforms like Pinterest for targeted advertising and understanding the interconnectedness of online presence across various digital channels.FAQs1. Why is having a website considered crucial for any business today?Having a website is no longer optional; it's a foundational requirement for any legitimate business. Without one, you're essentially invisible to potential customers and search engines. Someone emphasizes, "if I can't find you, I can't pay you." A website acts as your intellectual property, your online home, and the primary place where people will seek to understand and connect with your business. It establishes credibility, allows for tracking and analysis of customer interactions, and serves as the central hub for all your online presence, from social media to search engine results.2. What are some common SEO mistakes that can severely impact website rankings?Several major SEO mistakes can "kill your rankings." One prevalent issue is a lack of consistent content creation and updates. Simply posting a blog and forgetting about it is a thing of the past; sites need regular fresh content to be reindexed by search engines. Another critical error is improper page titling; many focus on what they want to say rather than what people are actually searching for. Beyond content, neglecting to connect your website to Google Search Console is a significant oversight, as it prevents Google from effectively seeing and indexing your site. Building a visually appealing website that isn't optimized for search engines is like having a beautiful house with no address—it won't be found.3. How does the concept of "patience is a virtue" apply to achieving high search engine rankings?Achieving high organic search rankings is a long-term game that requires significant patience and consistent effort. Unlike paid advertising, organic growth takes time to build momentum. Trying to rank for highly competitive terms like "Black Friday 2025" in just two months with organic strategies is unrealistic, especially when competing against businesses that have invested years. The analogy of waiting for a tree to germinate highlights that genuine growth requires consistent "watering" and care over an extended period. Focusing on building an audience and consistent content creation will lead to surprising and predictable growth over time.4. What are the key components of a "real business" online, beyond just a website?Beyond having a basic website, a "real business" online needs several elements to establish legitimacy and foster trust. This includes having an LLC or being registered with the secretary of state. The website itself should have an address in the footer, ideally hyperlinked to Google Maps, to provide location signals to search engines and potential customers. Furthermore, a business needs to actively manage its online presence across various platforms (LinkedIn, Google Business Profile, social media) and ensure that its website is connected to analytics tools like Google Search Console and Microsoft Clarity for tracking user behavior. Investing in professional branding, including a well-designed logo and a clear customer journey, also signals a serious and committed business.5. How can businesses leverage AI chatbots and other interactive elements to improve website conversions?AI conversational chatbots can significantly boost website conversions, with reported increases between 20% to 33%. These tools act as virtual assistants, guiding visitors and providing immediate support, similar to an in-person store assistant. By engaging users through pop-ups, chatbots, or other calls to action, businesses can prevent visitors from leaving confused or unable to find what they need. The goal is to turn passive viewers into active participants, ensuring they take action and ideally return to the site.6. What role do citations and backlinks play in boosting a website's authority and visibility?Citations and backlinks are crucial for increasing a website's domain authority and visibility. When other reputable platforms like Reddit, Wikipedia, YouTube, or various social media sites link back to your website, it signals to search engines that your content is valuable and credible. The more high-quality referrals your website receives from diverse sources, the higher its perceived authority. This interconnectedness is essential; as one speaker noted, "everything is connected or it's interconnected." This also highlights the importance of connecting your website to platforms like Reddit, as AI mentions can link back to your site from relevant subreddits.7. How does local SEO, particularly through address and zip code targeting, impact search rankings and advertising efforts?Including a physical address in your website's footer, especially when hyperlinked to Google Maps, significantly impacts local SEO. Search algorithms use this information to filter your business within local search results, as users often have their location services enabled. This creates a "signal within your community" and helps your business appear on local maps and in geographically targeted searches. When combined with targeted advertising, such as running Pinterest ads to specific zip codes, businesses can reach highly relevant local audiences. This precision allows for efficient ad spending and higher conversion rates, especially for businesses with defined service areas.8. What is the distinction between SEO (Search Engine Optimization) and newer terms like GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization)?While new terms like GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are emerging, the core principle remains "search everywhere optimization." These new terms essentially describe the application of SEO principles to different types of search platforms, including generative AI models like ChatGPT or answer engines. The fundamental requirement for showing up on any of these platforms is still a website with well-structured, informative content that you own. Think of SEO as your "boarding pass" to any "plane" (GEO/AEO/AI platform). Without a website that is indexed and providing the right source feedback to these systems, your information cannot be found, regardless of the specific engine or model being used.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Julie Lokun, the founder of The MediaCasters and Cre8tive Con. This discussion centers on the importance of authentic networking, emphasizing in-person connections and genuine follow-up over superficial interactions. Julie Lokun and Favour Obasi-Ike highlight the value of self-awareness in professional settings, distinguishing between introvert and extrovert networking styles, and the significance of building relationships based on trust and mutual support. They also address the practicalities of establishing and safeguarding a business, advising listeners on due diligence and surrounding themselves with a supportive team.FAQ about this episode on event networking?1. What are the key elements of effective personal and professional branding?Effective personal and professional branding is crucial for successful networking and overall career growth. It involves understanding how you present yourself to the world and how others perceive you. This includes your online presence, your demeanor in person, and the consistency of your message. A strong brand is authentic, clearly communicates your vision, and resonates with your audience. The "Cold Play concert" example highlights the potential for public incidents to drastically impact one's brand, emphasizing the importance of being mindful of your actions both publicly and privately.2. Why is follow-up considered the most important and often overlooked aspect of networking?Follow-up is paramount in networking because it transforms initial encounters into meaningful connections. Many people neglect this step, leading to superficial interactions that don't yield results. The hosts emphasize that if a follow-up doesn't happen, it might indicate a lack of genuine connection or interest sparked during the initial conversation. Effective follow-up isn't just about sending an email; it's about actively listening during the initial interaction, identifying how you can offer value, and making a memorable impression that encourages the other person to want to connect further.3. How can individuals move beyond superficial networking and build deeper, more valuable relationships?Building deeper connections goes beyond exchanging business cards. It requires being genuinely interested in others rather than solely focusing on self-promotion. Asking insightful questions, actively listening, and identifying ways to connect people with others in your network are powerful strategies. This approach fosters a sense of "know, like, and trust," which is the foundation of any strong relationship, whether personal or professional. By focusing on creating value for others, individuals can build a robust network that extends beyond fleeting encounters.4. What are the differences between introverts, extroverts, and ambiverts in a networking context, and how can each type succeed?The discussion highlights that introversion, extroversion, and ambiversion relate to how individuals manage their energy, not necessarily their shyness or confidence. Extroverts gain energy from social interaction, while introverts' energy can be depleted by large groups. Ambiverts exhibit a mix of both. For introverts, pacing themselves, choosing events they are passionate about, and potentially having a "sherpa" or partner can make networking more manageable. Extroverts need to be mindful of not overwhelming others and tailoring their approach. Self-awareness is key for all, allowing individuals to navigate networking spaces effectively by understanding and managing their own energy levels.5. What is the vision and purpose behind Creative Con, and what does it offer attendees?Creative Con was born from the desire to create a live event that elevates the voices of powerful entrepreneurs. The founder, Julie Lokun, aimed to provide a stage for individuals who are changing the world through their businesses, books, and media presence. Creative Con is designed to be a transformative experience where attendees can build meaningful connections, be surprised and delighted by the program, and leave as a "different, better version" of themselves. It emphasizes collaboration, learning, and fostering a supportive ecosystem for entrepreneurs.6. What is the ideal balance between speaking and listening during networking events?The hosts strongly suggest a 70/30 split: listening 70% of the time and speaking 30%. The rationale is that if people are truly interested in what you have to say, they will ask you questions. This approach emphasizes curiosity and humility over self-promotion. By listening more, you gain a deeper understanding of others' needs and can identify opportunities to provide value, leading to more profound connections. The only exception is if you are a paid keynote speaker, in which case speaking 100% of the time is appropriate.7. What is the future of networking, especially in an era of AI and digital communication?Despite the rise of AI and digital platforms, the hosts firmly believe that the most powerful networking will always be done "IRL" (in real life). While online tools like Clubhouse, Roam, and Zoom have their place, nothing replaces the ability to look someone in the eye, feel their energy, and experience their genuine presence. In-person connections foster sincerity, build "know, like, and trust" more effectively, and are crucial for vetting potential partners. The effort required for in-person networking pays off in dividends, as it builds more robust and authentic relationships.8. What essential advice is offered for entrepreneurs and individuals navigating business relationships and personal growth?Several pieces of advice are offered for success in both business and personal growth. Firstly, "be a good human" and act with integrity and strong morals. Secondly, entrepreneurs should surround themselves with a trusted team or "anchors" who can offer diverse perspectives and help them make sound decisions, especially when entering into contracts. Always trust your gut instinct, but also do your due diligence by researching potential partners and ensuring their business practices are legitimate. Don't be afraid to ask for mentorship or assistance, as genuine people will often recognize and respond to sincerity. Lastly, embrace an authentic self, be consistent, work hard, and don't expect easy shortcuts.Access our Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode explains a three-step TSM marketing approach—Track, Sort, and Map—designed to create successful marketing strategies, particularly for Q4 2025. The tracking phase emphasizes the importance of a website for gaining organic and paid impressions, highlighting metrics like organic, paid, and earned traffic. Next, the sorting phase focuses on organizing business analytics by purchasing power, location, and pre/post-purchase intent to better understand customer needs.Finally, the mapping phase involves strategically distributing content across various platforms, using tools like pixels and analytics, to ensure the right audience finds the right products or services. The speaker also offers free SEO services and calls to help businesses implement these strategies.FAQs about this SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence episode:1. What is the core three-step marketing strategy discussed for Q4 2025?The core strategy for marketing success in Q4 2025, and beyond, is the "TSM approach," which stands for Track, Sort, and Map. This methodology emphasizes understanding how your business is set up, collecting and organizing data, and then strategically guiding your audience from initial interest to conversion.2. Why is "tracking" considered the most important step in this strategy?Tracking is paramount because it provides the foundational metrics needed to understand your marketing efforts. Just like a runner on a track needs clear lines, businesses need to track metrics like impressions, leads, clicks, and website visitors. This involves monitoring organic, paid, and earned traffic. Without a website, which serves as the primary hub for collecting this data (including domain, hosting, and email communication), effective tracking is impossible. The speaker stresses, "When you track, you're able to attract," highlighting that data-driven insights allow you to effectively attract your target audience.3. How does the concept of "attention as a new currency" relate to successful marketing strategies?Favour introduces "attention as a new currency" and "retention as a new balance," emphasizing that in today's crowded digital landscape, consistently capturing and maintaining audience attention is crucial. This is achieved through consistent, valuable content across various platforms like blogs, podcasts, and social media. By tracking engagement and understanding what resonates with your niche audience, you can create a search-based campaign that puts your content at the top of search results, making you "first seen" and "first remembered," which directly translates to gaining valuable attention.4. What are the key considerations for "sorting" marketing data effectively?Sorting involves organizing your traffic and business analytics in a way that provides deeper insights into your audience. Key sorting parameters include purchasing power, location, pre-purchase intent, and post-purchase intent. By understanding where your audience is coming from, what they need, and why they need it, you can tailor your offerings more effectively. An example given is adapting workshop formats (morning/evening, virtual/in-person) and content (lead generation, AI visibility) based on audience feedback, rather than offering generic courses. Email marketing and audience segmentation are highlighted as crucial tools for this in-depth sorting.5. How does the speaker recommend optimizing paid advertising, specifically Google Ads, in conjunction with organic efforts?Favour suggests a cautious approach to Google Ads, advising against running them if you're not already showing up organically on Google search. Organic presence leads to a lower cost per acquisition, result, and click. While Google Ads can be effective with manual structures, exact and phrase matching, and granular control, the ultimate goal should be to shift towards a higher percentage of organic traffic (e.g., 62% organic vs. 38% paid). This is because organic traffic "earns" results and builds long-term authority, saving money over time compared to continuously paying for traffic. Platforms like Pinterest are also highlighted for their detailed targeting capabilities at a potentially lower cost per click compared to Google Ads, especially when leveraging tracked audience interests.6. What role does a website play in the overall TSM marketing strategy?A website is presented as the absolute foundational element. Without a website, none of the tracking, sorting, or mapping can effectively occur. It's the hub for organic impressions, a platform for content creation (blogs, podcasts), and a critical tool for understanding where your audience comes from (e.g., new vs. returning visitors). The website allows for the installation of tracking pixels (Facebook, LinkedIn, Pinterest, TikTok) and integration with tools like Google Analytics and Google Search Console, which are essential for gathering the data necessary for the TSM approach.7. What is the purpose of "mapping" in the TSM strategy, and how is it achieved?Mapping is about guiding your audience to the right destination based on their needs and your sorted data. It's about building a clear connection from point A (customer need) to point B (your solution/product). This involves understanding what people are searching for and ensuring your content and offerings directly address those searches. Mapping is achieved by strategically distributing content across various platforms (Google search, AI search results, social media, podcast distribution channels like RSS feeds) and ensuring your website has the necessary tags and pixels to track conversions. The goal is to be found when and where your target audience is looking, ensuring they take the desired action, much like finding the correct aisle in a grocery store.8. How can businesses leverage their intellectual property (IP) and improve their domain authority for long-term marketing success?Businesses should view their content and offerings as intellectual property (IP) and constantly assess its return. Consistent content production (blogs, podcasts) that remains relevant over time contributes significantly to sustained engagement, even without constant new releases. Improving domain authority is a long-term play, likened to building credit, with an average of about seven points per year if actively managed. Higher domain authority, especially with the integration of AI for top search and citation perspectives, leads to greater organic visibility and trust. By focusing on earned traffic through SEO and content that fulfills specific audience needs, businesses can build lasting authority and a stronger market presence.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are doing a deep dive into using AI and AI-SEO marketing as an RUNetwork workshop! We are joined by Co-Host and past guest Anna (Tauzin) Naeve, an independent fractional CMO and the owner of Sweet Treats Bakery. Our guests today are Kelsey Verdier, VP of Marketing at Marqii, as well as Claudia Tomina, CEO and Founder of Reputation ARM. Join RULibrary: www.restaurantunstoppable.com/RULibrary Join RULive: www.restaurantunstoppable.com/live Set Up your RUEvolve 1:1: www.restaurantunstoppable.com/evolve Subscribe on YouTube: https://youtube.com/restaurantunstoppable Subscribe to our email newsletter: https://www.restaurantunstoppable.com/ Today's sponsors: Meez: Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale recipes like never before. Plus, engineer your menu in real-time and get accurate food costs. Sign up for free today and get 2 FREE months of invoice processing as a listener of the Restaurant Unstoppable Podcast. Visit getmeez.com/unstoppable to learn more. Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more.  Let's make 2025 the year your restaurant thrives. Guest contact info:  Conect with Marqii here Connect with Reputation ARM here Kelsey on LinkedIn Claudia on LinkedIn Anna on LinkedIn Thanks for listening! Rate the podcast, subscribe, and share! 

Why Does My Business Website Have No or Low Internet Traffic? (SEO Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This Clubhouse LIVE! Audio Marketing Club discussion centers on common reasons why websites experience low or no traffic, primarily attributing it to lack of connection with search engines like Google Search Console. Favour emphasizes that a website is like a "house," requiring proper ownership and consistent engagement to appear in search results and gain visibility.Sign up for our 4-Day LIVE! Marketing Workshop | Starting August 26-29, 2025 | Click this link here to sign up!The conversation further explores the importance of transactional value on websites and the strategic use of platforms like Reddit, Wikipedia, YouTube, and Google for driving traffic, highlighting that owning your digital real estate is crucial for long-term business success with traditional and artificial intelligence search engines. Favour advises businesses to focus on strategy, consistency, and answering user queries through their website content to improve their online presence and conversion rates.FAQS: Website Traffic | The Engine and The FuelWhy does my website have low or no traffic?The primary reason a website experiences low or no traffic is a lack of connection to search engines. Your website needs to be recognized and indexed by major search engines like Google (via Google Search Console), Bing (via Bing Webmasters Tools), Yandex, Ecosia, DuckDuckGo, and even AI search engines like ChatGPT and answer search engines like Alexa. Without this connection, your website is essentially invisible to people searching for information, products, or services that you offer. Think of your website as a car; without a battery (the connection to search engines), it won't run, no matter how good it looks.How do search engines act as the "battery" for your website?Search engines are the "battery" because they provide the power and connectivity needed for your website to be found. Just as a car needs an active battery to drive or a remote needs batteries to turn on a TV, a website needs to be connected to search engines to gain visibility and traffic. These platforms are the conduits through which potential visitors discover your content. If your website isn't indexed and recognized by these engines, it's like having a car without an engine – it exists, but it cannot function as intended to bring you where you need to go.What is Google Search Console and why is its connection to my website crucial?Google Search Console is Google's internet service provider for your website. It's the critical link that allows Google to understand and index your site's content. Connecting your website to Google Search Console is the first step in ensuring your site can be found by users through Google searches. Without this connection, Google cannot effectively "see" or "read" your website, making it difficult for your content to appear in search results. It's also vital for verifying ownership of your website, similar to holding the title deed to a car – you can't truly operate or sell something you don't legally own.What does "domain authority" mean and how does it impact website traffic?Domain authority is a measure of a website's credibility and trustworthiness in the eyes of search engines. A higher domain authority generally leads to better search engine rankings and more traffic. When you first launch a website, its domain authority is effectively zero. Consistently creating and updating high-quality content, building valuable backlinks, and ensuring your website is connected to search engines can gradually increase your domain authority. This is a long-term strategy; typically, a website gains about seven domain authority points per year with consistent effort. The higher your domain authority, the more Google trusts your site and the more likely it is to rank higher in search results.Why is owning your website and its properties (like Google Search Console) so important for long-term success?Owning your website and its associated properties, especially Google Search Console, is paramount because it grants you control and access to your digital real estate and traffic data. Without clear ownership (e.g., if a developer verifies Google Search Console under their account instead of yours), you risk losing control over your site's visibility, data, and future direction. This ownership ensures that the traffic and insights generated from your online efforts truly benefit your business, rather than contributing to platforms or entities you don't control. It's about building and owning assets, not just renting space.How does content strategy, particularly answering specific questions, contribute to website traffic?Creating targeted content, especially articles that directly answer frequently asked questions, is a highly effective way to gain traffic. When people search for specific information, they are looking for concise and direct answers. By structuring your content to provide these precise answers, you increase the likelihood of your website appearing in search results for relevant queries. This approach focuses on fulfilling user needs and providing immediate value, which search engines recognize and reward with better visibility. The more questions you answer well, the more traffic you'll attract.What is "transactional value" in website content and why is it crucial for increasing traffic?Transactional value in website content refers to anything that facilitates an exchange or provides a clear benefit, leading to an action, decision, or deeper engagement from the user. This isn't limited to direct sales; it also includes providing useful information that helps users make informed decisions, offering resources, or solving problems. Websites that consistently offer transactional value (whether it's through product reviews, how-to guides, educational content, or direct sales) are more likely to attract and retain traffic because users perceive them as useful and goal-oriented. Platforms like Reddit, Wikipedia, YouTube, and Amazon are highly cited by AI search engines because they all offer diverse forms of transactional value.What are common mistakes businesses make that hinder website traffic, and what should they focus on instead?Common mistakes include failing to connect to search engines, not owning their website's key properties (like Google Search Console), neglecting content creation and updates, and using landing pages when a full website is needed. Many businesses also fall into the trap of solely relying on social media platforms they don't own, instead of driving traffic back to their own website. To succeed, businesses should focus on strategic planning, consistent content creation, actively managing their website's SEO (Search Everywhere Optimization), understanding and utilizing their analytics, and ensuring their website offers clear transactional value. It's about building a digital asset that you control, rather than just participating in rented digital spaces.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Fundamentals: How to Crawl, Render, Index, Rank, and Click Internet Webpages with SEO Expert, Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.We discuss Search Engine Optimization (SEO) and its impact on online business growth, in this episode. We emphasize the importance of strategic content creation and website optimization for ranking highly on search engines like Google. The conversation also touches upon related topics such as website development, conversion rate optimization (CRO), and the patience required for SEO results, contrasting it with immediate, paid advertising. Favour illustrates SEO success with personal examples of articles that ranked quickly, highlighting the "crawl, render, index, rank, and click" process crucial for online visibility and customer acquisition.How do website development and SEO work together to improve online visibility?Favour: Effective website development is foundational for SEO. Websites need to be readable, well-organized, and user-friendly to ensure a positive visitor experience. SEO, on the other hand, is a broad area encompassing both on-page (e.g., meta titles, meta descriptions, alt tags) and off-page efforts (e.g., backlinks). The goal is to optimize the site so it ranks highly on search engines like Google, ideally within the top 5-10 results, to increase visibility and attract more clicks. While a well-built website provides the structure, SEO ensures it's found by the right audience.What is the typical timeframe for seeing SEO results, and why is patience crucial?Favour: Unlike paid advertisements that can yield immediate attention, SEO takes time to show significant results, typically between 3 to 6 months. This delay is due to the saturation of online content and the complex processes search engines use to crawl, render, index, and rank websites. Many clients seek "quick fixes," often resorting to ads, but sustained SEO efforts require patience and consistent work to build domain authority and organic presence over time.How does Favour differentiate between "paying for attention" (ads) and "catching attention" (SEO)?Favour: There's a critical distinction between paying for attention through ads and genuinely catching attention through organic strategies like SEO. Ads offer "impressions" and "reach," but don't guarantee engagement or conversion. Catching attention implies deeper engagement, leading to clicks and ultimately, the ideal client who is genuinely interested in the business's offerings. SEO focuses on attracting an "ideal client avatar" by understanding their psychographic, sociographic, and demographic inputs, leading to more qualified leads.What are the five crucial steps in the SEO process outlined by Favour?Favour: The SEO process consists of five interconnected steps:Crawl: The initial discovery phase where search engines cautiously navigate and explore new or updated web content. It's like a website's "baby" phase.Render: The time it takes for search engines to process and understand the content and structure of a website. This is the "loading time" before indexing.Index: The process where search engines create an inventory or directory of your website's content. This involves creating a sitemap and using relevant keywords to categorize your content for search.Rank: Once indexed, a website is positioned in search results based on various algorithm standards. Higher rankings mean greater visibility.Click: The ultimate goal, where users find and click on your content because it's relevant and compelling, leading to conversions or engagement.Why is "domain authority" important in SEO, and how is it built?Favour: Domain authority is a crucial factor in SEO, calculating and averaging a website's "domain presence." This means consistently showing up where people look for information and providing consistent, valuable content without fail. A strong domain authority allows websites to rank faster, even for new articles. It's built through sustained content creation, strategic SEO implementation, and establishing a credible online presence over time.What is the significance of local SEO compared to national or global SEO?Favour: Local SEO often yields faster results than national or global SEO because the competition is significantly lower. For businesses with a local focus or a niche audience, optimizing for local search terms allows them to convert leads more quickly. While larger organizations might have greater resources, small, nimble local businesses can see a higher return on investment (ROI) from their SEO efforts due to the focused nature of their target audience.How can business owners effectively test their SEO strategies despite the long-term nature of results?Favour: While it can take months for SEO results to fully manifest, testing is still vital. Businesses are already "testing" by consistently creating content for social media and other platforms. For SEO specifically, testing involves applying concepts (like optimizing a website for clicks rather than just impressions), analyzing what gets indexed, and identifying what people are searching for. The goal is to get faster results through strategic implementation and to view SEO as an investment rather than an expense, understanding that sustained effort can lead to long-term organic presence and reduced reliance on paid advertising.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI SEO Checklist: Key Strategies for 2025 and Beyond | Marketing Essentials with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this podcast Search Engine Optimization (SEO) essential checklist episode, Favour will be sharing insights into its foundational elements and practical application for businesses. He explains how connecting websites to search consoles like Google Search Console and Bing Webmaster Tools is crucial for online visibility. The conversation also emphasizes the importance of sitemaps as the "brain" of a website, detailing how they transmit crucial information to search engines.Key aspects such as keyword research, on-page SEO (including image optimization and meta descriptions), off-page SEO (like Google Business Profile and backlinks), content strategy, and technical SEO (mobile-friendliness, site speed, and HTTPS) are thoroughly discussed to empower listeners with actionable steps for enhancing their digital presence.Frequently Asked QuestionsWhat are the fundamental basics of SEO that every business owner needs to understand?The foundational basics of SEO begin with proper "setup." This means ensuring your website is connected to Google Search Console and Bing Webmaster Tools. These platforms are non-negotiable for online visibility, acting as the internet service providers that make your website findable by search engines. Just as you need internet service to be online, your website needs to be submitted to these tools to appear in search results. Furthermore, after acquiring a domain, it's crucial to select reliable hosting, which impacts your website's performance and scalability. Understanding that your website is an "intellectual property" capable of attracting traffic is key, and this visibility is achieved by making it readable, accessible, clickable, and findable, not just by its name but by the solutions it offers.Why is a sitemap crucial for a website's functionality and discoverability?A sitemap serves as the "brain" of your website. Without it, your website, despite looking good, lacks the functionality to transmit signals effectively to search engines. The sitemap contains links to all your website's pages, including product links, category links, blog posts, and core pages like the homepage and contact page. When you create and submit a sitemap, you are essentially providing search engines (like Google, Bing, Siri, Alexa, and even AI platforms like ChatGPT) with a structured map of your content. This allows them to index your pages efficiently, making your content discoverable when users search for relevant keywords or phrases. Updating your sitemap with fresh content ensures continuous visibility and relevance in search results.How does effective copywriting and content formatting contribute to SEO and user engagement?Effective copywriting and content formatting are vital for both SEO and retaining user attention. Key principles include:Conciseness: Sentences should ideally be 10 words or less, and paragraphs no more than three to five sentences, making content easy to skim and digest.Action-Oriented Language: Start sentences with verbs or adverbs to encourage engagement.Headings and Subheadings (H1, H2, H3 tags): Use these to break up text, provide clear structure, and help search engine crawlers understand the content's hierarchy. Google's web crawlers read and index these tags, which can improve your visibility in "people also search" sections.Impact Statements: Include a clear thesis upfront and a strong closing statement.White Space and Bullet Points: Utilize these to enhance readability and prevent overwhelming blocks of text.Clarity and Specificity: Your content should be clear, legible (consider font size for various screens), and directly address specific user queries. This ensures that users find value and direction, leading to higher engagement and conversion rates.Ultimately, good copy stops the "scroll" and encourages visitors to stay longer, signaling relevance to search engines and increasing the chances of conversion.How does on-page SEO optimization, particularly image and link optimization, improve website performance?On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Key aspects include:Image Optimization: This goes beyond just changing file formats. It involves compressing images (e.g., using compressor.io) to reduce file size without losing quality. Large image files slow down website loading speeds, leading to higher "bounce rates." Renaming image files with relevant keywords also signals content to search engines.Internal Links: Linking to other relevant pages within your website improves user navigation and helps search engines understand the structure and depth of your content.External Links: While some may fear sending users away, strategically linking to credible external sources (like social media profiles, features on other sites, or relevant industry resources) can enhance your website's authority and provide additional value to users.Meta Descriptions and Title Tags: These provide a brief summary of your page's content, influencing click-through rates from search results. A compelling meta description, similar to an email's preview text, encourages users to click.Optimizing these elements ensures a faster, more engaging user experience, which is positively rewarded by search engine algorithms.Why is off-page SEO important, and what are some key strategies?Off-page SEO refers to actions taken outside of your website to improve its search engine ranking. The primary goal is to build your website's authority and credibility through external signals. Key strategies include:Google Business Profile: Essential for local businesses, this profile allows you to list your services, receive reviews, and appear in local searches. Positive reviews, especially those containing relevant keywords like "best pizza" or "amazing service," act as strong validation signals.Backlinks: Obtaining links from high-domain-authority websites (e.g., Medium.com, LinkedIn, Blogger.com, Hubpages.com) significantly boosts your site's credibility and search ranking. These are known as "parasite SEO" techniques. Writing articles on these platforms and embedding links back to your site drives referral traffic and builds authority.Online Reviews: Encouraging reviews on platforms like Trustpilot or the Better Business Bureau (BBB) helps build trust and signals to search engines that your business is legitimate and valued by customers.These off-page efforts extend your online presence beyond your website, validating your business as a trusted source of information and services.How does content SEO contribute to long-term website success, and what are common pitfalls to avoid?Content SEO focuses on creating high-quality, relevant, and engaging content that attracts and retains an audience. Key elements include:Table of Contents: For longer articles, a table of contents enhances user experience and helps search engines understand the content structure.Updating Old Content: Regularly refreshing existing articles ensures they remain current and relevant, signaling to search engines that your content is up-to-date and valuable. This also helps you "stay credible" in the ever-evolving digital landscape.Engaging Intros and Formatting: Compelling introductions grab attention, and using bold sentences, headings, and subheadings (H1, H2, H3 tags) improves readability.Conversational Tone: Engaging with your audience "as a conversation" rather than talking "at them" builds connection and trust.A common pitfall is producing content without a clear understanding of what your audience needs or wants. By actively listening to your community (e.g., through polls) and delivering content that addresses their specific "queries" and "solutions," you build loyalty and ensure your efforts are not wasted.How has the rise of AI impacted SEO, and what technical SEO elements are now more critical than ever?The rise of AI has transformed SEO, making it more critical than ever. AI platforms like ChatGPT, Siri, and Alexa increasingly pull information from structured data on websites to answer user queries. This means:Structured Data (Schema Markup): Implementing schema markup for events, products, recipes, FAQs, and other content types helps AI agents understand your content's context, making it more likely to be featured in AI-powered search results.Authority and Credibility: AI prioritizes information from authoritative sources. Therefore, having a strong online presence with a well-structured and regularly updated website is paramount for being referenced by AI agents.Mobile-Friendliness and Site Speed: These remain crucial. Websites must load quickly on all devices, as slow loading times lead to high bounce rates, negatively impacting SEO.HTTPS Protocol: Ensuring your website uses HTTPS (secure) instead of HTTP is a fundamental SEO requirement. Insecure sites are penalized in search rankings.Broken Link Management: Regularly checking and fixing broken links (e.g., using tools like Siteliner.com) maintains a healthy website and prevents negative user experiences.SEO-Friendly URLs: URLs should be clear, relevant, and incorporate keywords to enhance discoverability.In essence, SEO and AI are "Siamese twins" in the digital world. SEO is evolving into "thought leadership," where a mix of audio, video, and text content (like podcasts and YouTube channels connected to a website) with structured data will be key to success in the AI-driven future. The focus is shifting from merely "ranking" to making an "impact" by reaching the right people and establishing authority in your niche.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites. Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.Frequently Asked Questions1. How can I tell if Google has penalized my website, and what does it mean?Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.2. What are the two main types of Google penalties, and how do they differ?There are two primary types of Google penalties:Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.3. How does "thin content" contribute to Google penalties, and what makes content "thick"?"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors."Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:Expand on topics: Go beyond basic definitions, offering more context and depth.Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.6. What's the recommended first step for a business owner who suspects their website is penalized by Google?The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.Go to google.com and search for "Google Search Console."Click on the official Google Search Console Tools link.Click "Start Now."If your site isn't connected, GSC will provide a unique verification code (often a TXT record).Go to your domain name server (DNS) settings within your website hosting provider's control panel.Add the provided TXT record to your DNS settings.Return to GSC and click "Verify."A green bar indicates successful connection. Once connected, GSC will begin providing insights into your site's performance, indexing status, and any specific error messages or penalty notifications, allowing you to diagnose and address issues effectively.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the Fastest Way to Get Webpages Indexed (Technical SEO) by Search Engines? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This episode focuses on search engine optimization (SEO) and the fastest ways to get indexed by search engines, extending beyond just Google to include other platforms and AI-powered large language models (LLMs) like ChatGPT emphasizing that building trust with search engine algorithms is paramount, achieved through consistent content creation, linking strategies (backlinks), and connecting websites via tools like Google Search Console. Favour highlights the importance of updating existing content and addressing user queries to improve visibility across various search and AI platforms, ultimately advocating for a strategic and patient approach to online presence rather than solely focusing on a single ranking metric.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions about Search Engine Indexing and Online PresenceWhat is the fastest way to get indexed by search engines?The fastest way to get indexed by search engines is by building trust and establishing connections. This means having conversations around the questions people are asking and providing answers in the form of website links. These links should then be shared on other reputable websites to create backlinks, which signal to search engines that your website has authority. It's not just about creating a lot of content, but about creating relevant, high-quality content that answers user queries and is linked to by trusted sources.Why isn't my website ranking on search engines?There are several reasons why your website might not be ranking. Common issues include not having your website manually indexed or automatically discovered by search engines, or not being connected to Google Search Console. Additionally, your content might not be seen if it's not frequently updated, as AI servers and search engines prioritize recently modified content. A lack of engagement and underutilization of your website compared to time spent on social media can also hinder its visibility. Essentially, if search engines aren't "seeing" your content, they can't recommend it.How long does it take for SEO efforts to show results?Ranking SEO web pages on Google and other search engines takes time and consistency. While immediate indexing can occur within hours or days for consistent posters, significant milestones, such as receiving your first 10 clicks, can take around six months, even with hundreds of articles. The key is consistent effort, building trust with algorithms, and maintaining an active online presence. The compound effect of consistent content creation can lead to substantial impressions over time.How does trust factor into search engine ranking?Trust is paramount for search engine ranking. Just as in human relationships, search engines, particularly Google, rely on trust to refer content. This trust is established when other third-party websites, which Google already trusts, link to your website, thereby vouching for your site's authority. These "off-page SEO referring domains" (like links on Reddit, Trustpilot, LinkedIn, Pinterest) may have varying impact, but they contribute to your credibility and signal to search engines that your content is valuable and reliable.Is traditional SEO still relevant with the rise of AI and Large Language Models (LLMs) like ChatGPT?Yes, traditional SEO is still very relevant and, in fact, synergistic with AI and LLMs. While AI provides generative answers, it often sources its information from traditional search engines like Google. Therefore, optimizing your content for Google through good SEO practices (like answering frequently asked questions, using appropriate keywords, and having a well-structured site map) directly contributes to your brand being cited and mentioned in AI-generated responses. AI and SEO are not competing but are interdependent, with AI leveraging the foundation built by strong SEO.How can I optimize my content for AI search engines?To optimize for AI search engines, focus on providing succinct, evidence-based answers to specific, question-based headings, similar to "People Also Ask" sections on Google. Ensure your content is frequently updated ("last modified" date is recent) as AI prioritizes fresh information. AI servers are looking for up-to-date, relevant context. By consistently creating and updating content that answers user queries and by connecting your website to search engines via tools like Google Search Console, you increase the likelihood of being sourced and mentioned by AI.What is the significance of a "sitemap" and "DNS" in getting indexed?A sitemap acts as a map of your website, providing search engines with a structured list of all your pages, products, and blogs. Submitting an updated sitemap is crucial for search engines to crawl and understand your site's content. DNS (Domain Name Server) is like your unique digital DNA for your website, confirming your ownership of the domain. Connecting your DNS record with a unique identification number (like a TXT record from Google Search Console) gives search engines access to your site's architecture, allowing them to effectively read and index your content.What is the difference between manual and auto-indexing, and how do they impact visibility?Manual indexing involves actively submitting your website or specific pages to search engines (e.g., through Google Search Console) to ensure they are discovered. Auto-indexing refers to the automatic discovery and crawling of your site by search engines over time due to consistent activity and established trust. While manual indexing provides an initial push, consistent content creation and updates increase your "crawl budget," leading to higher priority and more frequent auto-indexing. Both are important; consistent manual effort eventually leads to more efficient auto-indexing and better long-term visibility.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Are My Digital Marketing SEO Efforts Not Working? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This Clubhouse session features offering advice on Search Engine Optimization (SEO), particularly for small businesses. Favour explains that effective SEO involves consistent effort and strategy, likening it to a conversation where businesses answer frequently asked questions.He suggests creating diverse content formats, like long-form "pillar" blog posts supported by shorter "cluster" content, and emphasize the importance of localizing content for brick-and-mortar businesses.The discussion also touches upon tools like Semrush and Ahrefs for SEO analysis, while advocating for a "mindset, skillset, toolset" approach to digital marketing, stressing that understanding fundamental principles and consistent application are more crucial than expensive tools alone.Favour illustrates concepts with real-world examples and interactive exercises, encouraging listeners to apply the strategies themselves to improve their online presence and drive organic traffic.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions1. Why aren't my SEO efforts working, and what's the fundamental issue?SEO efforts often fall short due to a lack of consistent strategy and the failure to address user intent directly. The core problem is not "showing up for a term" because the relevant link or content isn't "activated." This means your content isn't directly answering the questions people are frequently asking online or isn't positioned to be easily seen by search engines. Expecting different results from repeating the same ineffective actions is likened to "insanity." Effective SEO, at its heart, is a conversation where your content provides clear, direct, and valuable answers to user queries, similar to how a meaningful conversation builds understanding and leads to further engagement.2. How can I effectively create content for SEO in 2025?The primary goal for content creation in 2025 is to answer frequently asked questions online and establish yourself as the authoritative "person of interest" providing those answers. This transforms SEO into a conversation. To achieve this, focus on creating content that directly addresses user queries. For instance, if the most searched question of 2024 was "What time is it?", then providing a direct answer makes you the "respondent to the answer." This content can be distributed through various formats, with podcast episodes and blogs being the fastest ways to publish. Consistency is key, with a suggested minimum of 10 minutes to 10 hours per week dedicated to content creation.3. What is the "pillar and cluster" content strategy, and how does it improve SEO?The "pillar and cluster" strategy involves creating a comprehensive "long-form" piece of content (the pillar) that covers a broad topic in depth, acting as a foundational resource. This pillar can include comparisons, statistics, infographics, videos, listicles, charts, and FAQs. Subsequently, you create "mid-form" and "short-form" content pieces (the clusters) that delve into more specific sub-topics or variations derived from the pillar. These clusters link back to the main pillar, creating a strong internal linking structure. This method allows you to cover a topic from multiple dimensions, compound your SEO interest, and establish semantic connections across your website. Each published blog can generate numerous new "keywords" or "seeds," further expanding your content ecosystem.4. How does updating old content contribute to better SEO, and what is a "last modified page"?Regularly updating old content is a powerful SEO tactic. When you update an existing article, especially with current information (e.g., changing "2025" to "2026"), it signals to search engines that your content is fresh and relevant. This updated page becomes a "last modified page," which AI algorithms prioritize and pick up more readily from the internet. The concept is that an active website with recently updated content is more likely to rank higher. By updating older posts and linking them to newer ones, you create a dynamic "spiderweb" of content, ensuring your website always appears "on" and active, leading to improved rankings and longevity.5. Are SEO tools like Semrush and Ahrefs crucial for a comprehensive hyperlocal SEO strategy, and are there free alternatives?While tools like Semrush and Ahrefs are excellent for comprehensive analysis, especially for hyperlocal strategies (e.g., checking Name, Address, Phone number consistency across directories), they are not strictly necessary to get started or achieve results. These tools can be expensive, and it might be more cost-effective to hire a professional or agency if you're not committed to learning and consistently using them yourself.For free alternatives and effective strategies, Google itself is your "best friend." You can use Google Search Console to identify search phrases and even leverage specific "search operators" (like blog/ [keyword]) to discover articles people are already finding. This allows you to identify topics and competitors for which you need to create your own content. Ensuring consistent "Name, Address, Phone number" (NAP) information across all online directories (Yellow Pages, Yelp, Google Business Profile, etc.) is crucial for local businesses, as inconsistencies can raise "red flags" with Google.6. How does consistency in business information and brand identity impact SEO?Consistency in business information and brand identity is paramount for SEO and overall online visibility. Just as a credit report requires matching details, search engines, particularly Google, look for consistent "Name, Address, Phone number" (NAP) across all online directories and platforms (social media, review sites, business listings). Inconsistencies or typos can confuse search engines, making it difficult for them to verify your business's legitimacy and location, leading to poor ranking.Beyond NAP, consistently presenting your brand name, author name for content, and overall messaging ensures that people recognize and trust your presence. This consistent "showing up with the same name" builds familiarity and reinforces your authority in your niche, proving to search engines and users that your brand is reliable and relevant.7. How does the "mindset, skillset, toolset" framework apply to successful SEO efforts?Successful SEO, like any business endeavor, operates within a "mindset, skillset, toolset" framework.Mindset: This refers to your approach and intention. It's about being proactive, understanding why your efforts might not be working, and being open to learning and adapting. It's about having the commitment to consistent action rather than expecting overnight results.Skillset: This is the knowledge and ability to execute SEO strategies. This includes knowing how to research keywords, create content, optimize pages, and analyze data. While tools can assist, the underlying skill to interpret and act on information is crucial.Toolset: These are the actual resources you use, whether paid SEO tools like Semrush, free Google tools like Search Console, or even basic search operators. The effectiveness of your tools depends on your skillset and mindset; a great tool is useless without the knowledge and consistent effort to wield it properly.Consistent "reps" across these three sets are essential for continuous improvement and achieving tangible SEO results.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Long Does It Take to Rank SEO Webpages on Google & AI? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠The We Don't PLAY podcast host discusses how long it takes for SEO web pages to rank on Google and AI search engines, emphasizing that there's no single answer, ranging from days to months or even years depending on website history and consistent updates. I highlight the importance of submitting websites to Google Search Console, understanding domain and hosting, and strategically creating content that answers questions. They differentiate between Google's organic impressions and AI's "earned SEO"or earned impressions, underscoring that being visible on Google is a prerequisite for AI search visibility. The discussion also touches on content velocity, the value of a consistent online presence, and how to use tools and strategies to improve search engine optimization for both traditional and AI-driven searches.FAQs about this episode1. How long does it typically take for a new webpage to rank on Google and AI search engines?For a brand new website or webpage, it generally takes around 3 to 6 months to start ranking significantly on Google and AI search engines. For an existing website or webpage, it can take days to weeks to significantly show up on Google and AI search engines. However, the speaker highlights a case where an article ranked in just two days. This rapid ranking is attributed to the website's existing credibility, similar to having a good credit score with a bank. Google and AI prioritize established entities. For entirely new content, especially if it's the first time a link has surfaced on the internet, it can even rank within 24 hours. The key takeaway is that it's a marathon, not a sprint, and consistent effort is crucial for long-term gains.2. What are the foundational steps to ensure a website can even appear on Google and AI search results?Before any SEO efforts can be effective, your website needs to be visible to search engines. The first crucial step is to have a website that Google can "see." This involves submitting your website to Google Search Console, which acts as Google's internet service provider for your site. Without this submission, your website isn't connected to Google's internet, making it invisible to their indexing systems. Think of it like a book not being in a library's inventory; it can't be found. Additionally, your website needs proper hosting (e.g., WordPress, Hostinger, GoDaddy), as a domain alone isn't enough to make it a functional, searchable website.3. How do traditional SEO and AI search results differ, and what does "earned SEO" mean in this context?The speaker distinguishes between traditional SEO and AI searches by introducing the concept of "earned SEO." Traditional SEO focuses on organic impressions, where your content naturally ranks based on relevance and quality. AI searches, on the other hand, are described as "earned impressions." This means that AI platforms like ChatGPT, Perplexity, and Grok look for the top results already showing up on Google. Therefore, if your website isn't ranking organically on Google in the first place, it's impossible for it to show up in AI search results. "Earned SEO" suggests that your presence and visibility on AI platforms are a consequence of having already "earned" strong organic rankings on traditional search engines. AI searches also have a shorter, often 24-hour, countdown timer for relevance, emphasizing rapid content updates and a broad presence across different platforms.4. Why is consistent content updating and strategy crucial for long-term SEO success?SEO is not a one-time fix; it requires continuous effort. Google (and now AI) periodically "deletes" or de-prioritizes old, irrelevant content from its servers if it's not updated. The concept of "tokenization" refers to the duplicate copy of your webpage that Google remembers, and if this isn't refreshed, your content will lose visibility. Therefore, consistently updating existing articles (even minor edits) and publishing new content with a clear strategy and plan are vital. This continuous effort creates a "spiderweb" of interconnected content, signaling to search engines that your website is active, relevant, and authoritative.5. What role does "content velocity" play in effective marketing and SEO?Content velocity refers to how quickly you can create and distribute relevant content across various platforms. Beyond just quality (answering questions and providing value), the speed at which you produce and share content significantly impacts your reach and ranking potential. Distributing content on platforms like Facebook, Pinterest, Clubhouse, LinkedIn, and various podcast directories (Apple Podcast, Spotify, Amazon Music) creates numerous backlinks and brand mentions. This widespread presence, coupled with consistent new content, signals authority and relevance to search engines, leading to increased visibility and better ranking opportunities over time.6. How can businesses leverage diverse online platforms to enhance their search engine visibility?Businesses should aim for a multi-platform strategy to maximize their visibility. This includes having a robust website, a consistent podcast presence across various directories (Apple, Spotify, Amazon), an active social media presence (Facebook, LinkedIn, Pinterest, TikTok), and engaging email marketing. Each of these platforms, when properly optimized with relevant content and clear calls to action (like linking back to your website), contributes to a stronger online footprint. For example, a podcast episode appearing on 10 different directories means 10 backlinks to your website, significantly boosting its authority and discoverability. The more widely your brand is mentioned and linked, the more search engines trust and prioritize your content.7. What are "commercial blogs" and why are they becoming increasingly important in the age of AI-powered search?Commercial blogs are informational content designed to answer specific user queries that have a commercial intent, even if indirectly. The speaker emphasizes that while general informational questions like "What time is it?" are common, the trend is moving towards more specific queries, often posed to AI assistants or search engines, that imply a need for a product or service ("What are the best shoes to get in this store?"). If your business isn't creating content that directly or indirectly answers these commercially oriented questions, you risk being "off the radar." The goal is to create content that not only provides value but also subtly guides users towards your offerings, making your website a source for solutions that lead to conversions.8. What does "your voice is your invoice" mean in the context of online presence and business growth?"Your voice is your invoice" encapsulates the idea that actively putting out your expertise and value in the online sphere directly leads to financial reward. This "voice" isn't just speaking aloud; it includes all forms of content creation: social media posts, website content, emails, and participation in online discussions (like speaking on Clubhouse stages). By consistently providing value and answering questions through your content, you gain recognition, establish authority, and attract your ideal audience. The more you "speak up" and share your knowledge, the more you get "paid" in terms of leads, clients, and revenue. It also serves to repel those who are not a good fit, allowing you to focus your efforts on genuine opportunities.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Isn't My Website Ranking on Google or AI SEO Brand Mentions? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠

Free vs. Paid Podcast Hosting Platforms - A Strategic Business Guide (SEO Sundays) with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠.Looking for insights on free versus paid podcast hosting platforms? Favour Obasi-ike, with six years of experience using free platforms like Spotify for Creators (formerly Anchor.fm), explains the benefits and drawbacks of each option. He emphasizes the importance of owning one's RSS feed and understanding analytics for monetization, detailing his recent switch to a paid platform, Art19 by Amazon, for better data and ad control. The discussion also touches on broader business principles, including consistent content creation and community building, suggesting a strategic progression from free to paid hosting as a podcast grows.FAQs about this episodeWhat is the main distinction between free and paid podcast hosting platforms?The core difference between free and paid podcast hosting platforms lies in the level of control, data access, and monetization opportunities they offer. While free platforms like Spotify for Podcasters (formerly Anchor.fm) are excellent for starting and building an audience due to their accessibility and ease of use, they often come with limitations on analytics, character limits for descriptions, and control over advertising. Paid platforms, on the other hand, provide more comprehensive analytics, greater control over ad placements (including the ability to approve or reject brands), better distribution tools, and increased potential for monetization, allowing podcasters to scale their operations and potentially generate more income.Why is owning your RSS feed crucial for podcasters?Owning your RSS (Really Simple Syndication) feed is paramount because it acts as your podcast's unique identification code and intellectual property. It's akin to having the title to your car or your social security number – it signifies ownership and control. The RSS feed is what allows your podcast to be distributed across various platforms like Apple Podcasts, Amazon Music, Spotify, and more. Without direct control over your RSS feed, you might face significant challenges if you decide to switch hosting platforms, as it could be tied to an email address or account you don't fully control, hindering your ability to migrate your content and audience seamlessly.What are the key benefits of transitioning from a free to a paid podcast hosting platform?The transition from a free to a paid podcast hosting platform offers several significant benefits, primarily centered around enhanced control, data, and monetization. Paid platforms typically provide:Comprehensive Analytics: Access to detailed data about listeners, downloads, and geographical reach, allowing for better audience understanding and informed content strategy.Monetization Control: The ability to implement programmatic ads, host-read ads, and baked-in ads, with some platforms (like Art19) offering the unique advantage of approving or rejecting specific brands for advertising.Increased Visibility and Reach: While free platforms offer distribution, paid platforms can provide more robust tools for maximizing reach and ensuring content is optimized for various directories.Professionalism and Scaling: Moving to a paid service often signifies a commitment to professional growth and provides the infrastructure needed to scale the podcast as a business, fostering long-term sustainability and impact.What challenges might a podcaster face when using a free hosting platform like Spotify for Podcasters (Anchor.fm)?Despite its advantages for beginners, Spotify for Podcasters (Anchor.fm) presents several limitations when compared to paid alternatives. Favour Obasi-ike highlights:Limited Analytics: The dashboard may only show a fraction (e.g., 10-15%) of the actual download and listener data, making it difficult to accurately assess audience engagement and growth.Character Limits: Restrictions on the length of podcast descriptions (e.g., 600 characters on desktop vs. 4,000 on mobile) can hinder SEO efforts and the ability to include comprehensive keywords and information.Lack of Ad Control: Free platforms generally do not allow podcasters to approve or reject specific brands for programmatic ads, meaning you have less control over the type of advertisements associated with your content.Data Migration Issues: While not explicitly a "challenge" of the free platform itself, Favour Obasi-ike notes that when moving to a new platform, historical data often cannot be transferred, requiring a fresh start on analytics.How can podcasters effectively monetize their content?Podcasters can monetize their content through various advertising models:Programmatic Ads: These are automated advertisements inserted into the podcast episodes, often without direct control over the specific brands or content of the ads.Host-Read Ads: The podcaster reads the advertisement themselves, integrating it seamlessly into the episode. This typically involves a script provided by the advertiser and offers a more personal touch.Baked-In Ads: These are advertisements that are permanently embedded into the audio file of the podcast, meaning they will be heard by all listeners regardless of when they download or stream the episode. Paid hosting platforms can facilitate these monetization avenues, with some, like Art19, offering granular control over which brands can advertise on your show, aligning advertisements with the podcast's genre and audience.What is Favour Obasi-ike's personal experience and recommendation regarding free vs. paid podcast hosting?Favour Obasi-ike, having consistently podcasted for six years on a free platform (Spotify for Podcasters/Anchor.fm) before transitioning to a paid service (Art19 by Amazon), advocates for starting with a free platform. This approach allows podcasters to build a relationship with their audience, establish a community, and understand the fundamentals of content creation without initial financial commitment. His decision to switch to a paid platform after reaching 550+ episodes and streaming in 151 countries was primarily driven by the need for comprehensive analytics and greater control over monetization and brand partnerships. He recommends making the move to paid hosting when it aligns with your business goals and the need for deeper insights and control becomes apparent, emphasizing that it doesn't have to take six years like his journey.Beyond hosting, what are other crucial elements for a successful podcast and online presence?A successful podcast and robust online presence extend beyond just hosting platforms. Favour Obasi-ike emphasizes several critical elements:Consistency: Regularly publishing episodes builds audience expectation and loyalty.Building Community: Fostering a relationship with listeners creates engagement and a dedicated following.Intellectual Property Ownership: Protecting your content, branding, and RSS feed is vital for long-term control and scalability.Diversified Online Presence: Having a website, an email list, and a core product/service ensures that you maintain direct connection with your audience, even if social media platforms become unavailable. This creates a resilient business model independent of third-party platforms.Strategic Distribution: Submitting your RSS feed to all relevant podcast directories (Apple Podcasts, Amazon Music, iHeart Radio, Pandora, LinkedIn, etc.) maximizes reach and discoverability.SEO Optimization: Utilizing keywords, clear descriptions, and understanding how search works within podcasting platforms is essential for attracting new listeners.How does the concept of "levels of wealth" relate to the discussion of podcasting platforms?Favour Obasi-ike introduces "10 levels of wealth" to provide a broader context for why podcasters might consider their platform choices. The analogy suggests that just as individuals aim to progress through levels of financial wealth, businesses (including podcasts) should strategically plan their growth and impact. By understanding the capabilities and limitations of free versus paid platforms, podcasters can make informed decisions that align with their long-term goals for influence, income, and community impact. The idea is to move beyond mere survival (level 1) to a point where the podcast can generate significant value, offer greater control, and expand its reach and influence, mirroring the progression through wealth levels. The underlying message is that strategic choices in hosting platforms can contribute to the overall "wealth" and success of a podcast business.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The podcast excerpt focuses on strategic email marketing for local businesses, aiming to boost revenue by enhancing online visibility. It highlights the importance of understanding search competitors, utilizing Google Search Console and Google Business Profile for SEO, and consistently engaging with audiences through valuable, non-sales-focused content. The discussion also touches on the synergy between AI tools like ChatGPT and traditional search engines, emphasizing that contextual relevance in communication is key to driving both audience engagement and financial growth. Favour offers practical advice, such as using QR codes at physical locations to convert foot traffic into online leads and segmenting email lists to cater to specific audience needs.

Content Marketing AI Solutions: CEO Edition with SEO Expert, ⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠⁠.Welcome to an extensive discussion on AI solutions for content marketing, specifically for CEOs and business owners. We emphasize the importance of leveraging AI and search engine optimization (SEO) to enhance online visibility and brand mentions discussing practical applications of AI tools like Harpa AI for content creation, transcription, and analytics, highlighting how these tools can streamline workflows and improve content discoverability across various platforms. The conversation also touches upon the evolving landscape of podcasting as a powerful tool for establishing authority and generating leads, with personal anecdotes illustrating its effectiveness in attracting brand collaborations. Finally, we underscore the critical role of owned media in earning visibility within AI search algorithms and the necessity for businesses to adapt their content strategies to stay relevant in the digital age.FAQs1. How is AI transforming the landscape of Search Engine Optimization (SEO)?AI is fundamentally changing SEO by simplifying its processes and shifting the focus from simply ranking for keywords to writing for the algorithm. In the past, the goal was to rank high in search results based on keywords. Now, AI-powered search engines prioritize "brand mentions" and contextual relevance.2. What is "writing for the algorithm" in the age of AI, and why is it crucial for businesses?"Writing for the algorithm" means creating content specifically optimized for how AI systems process and interpret information. This involves writing in speech-friendly formats, using text, video, and image content, and ensuring it's highly contextual to your brand, experience, and engagement. It's no longer just about keyword density; it's about providing a clear, impactful message that resonates with AI's understanding of relevance and authority.3. What practical steps can a business owner take to leverage AI for content marketing and improve their online visibility?To effectively leverage AI for content marketing, business owners should:Conduct a Search Console Audit: Use tools like searchconsoleaudit.com to understand how algorithms perceive your website.Create Brand-Relevant Content: Write content that aligns with what people expect your brand to discuss, offering solutions through your products and services.Utilize AI Tools for Content Creation and Optimization: Employ AI tools like DeepSeek, ChatGPT, or Harpa AI for tasks like transcribing videos with timestamps, rewriting content for specific platforms (e.g., Facebook posts with hashtags), and generating ideas.Focus on Owned Media: Prioritize creating evergreen content on platforms you own (podcasts, blogs, website) as this highly valuable "owned media" will be recognized as "earned media" by AI search engines, leading to brand mentions and credibility.Analyze Performance with Advanced Analytics: Beyond Google Analytics, explore tools like Fathom Analytics to gain deeper insights into user behavior, geographic data, and the effectiveness of your content, which helps in delivering precisely what the audience seeks.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

Google Search Console SEO: Business Growth and SEO Strategies: Unlocking AI Solutions with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠.This Clubhouse audio captures a dynamic online discussion about digital marketing strategies and business growth, primarily focusing on Google Search Console trends. The speakers, including the host and "Doctor Fashion" share personal triumphs, such as property acquisitions and brand partnerships, illustrating the tangible benefits of consistent effort and community building. Key topics explored include leveraging AI for content creation, the importance of analyzing search data to drive traffic and monetization, and the critical role of maintaining an updated online presence. The conversation also touches upon podcast sponsorships, email marketing, and the overall significance of professional branding in today's digital landscape.FAQs about Google Search Console (GSC SEO)1. What is the significance of Google Search Console search trends for businesses?Google Search Console search trends are crucial for businesses because they provide real-time insights into what content is trending up or down. This tool, now a full feature after moving from its beta phase (Search Console Insights beta), allows businesses to analyze search volumes and content performance over specific periods (e.g., period over period, like this time last year vs. now). By understanding these trends, businesses can tailor their content creation to match seasonal interests and high-demand topics, ensuring their content remains relevant and discoverable.2. What are the essential aspects of SEO (Search Engine Optimization) and website structure for long-term online presence?Effective SEO and website structure are critical for long-term online presence. This involves using Google Search Console to mine data for intellectual property, tracking tools, ranking words, and key phrases that drive transactions. Content should be structured to target high CPC (cost per click) keywords, ensuring that blogs and landing pages are optimized for search engine visibility and lead to checkout pages. Additionally, it's crucial to understand the lifespan of content; blogs, for example, have a lifespan of about 24 months. Failure to update links and content within this period can lead to deletion from Google's index, highlighting the need for continuous content refreshment and relevance.3. What are the key monetization strategies for content creators, particularly in podcasting?For podcasts, this often involves "host-read ads" and "programmatic ads." Host-read ads are directly integrated into the episode by the host and can be placed as "pre-rolls" (before the episode), "mid-rolls" (during the episode), or "post-rolls" (after the episode). Programmatic ads involve inserting ad slots that brands can bid on, leading to scheduled payouts based on impressions or engagement. Building analytics and systems that allow for both organic and programmatic monetization, as seen with Amazon brand partnerships, is key to generating consistent revenue.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

Optimizing for AI Search Results / Cost-Benefit Analysis of LLM Tools / Why So Expensive? (Roundtable Quiz Show) with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠.This

Advertising Best Practices for SEO and Brand Monetization: 5 Ms of Advertising Explained with SEO Expert, Favour Obasi-ike, MBA, MS⁠⁠ This extensive Clubhouse plus audio offers a comprehensive guide to advertising best practices for brands, emphasizing monetization and SEO. Favour introduces the "five M's" of advertising: media, measurement, message, mission, and money, explaining how each element is crucial for business growth and brand building. The discussion highlights the importance of intentional content creation, leveraging organic reach before paid advertising, and understanding the customer journey from awareness to conversion. Practical advice includes utilizing platforms like podcasts for deeper connections, optimizing content for search engines, and making informed decisions based on data analytics rather than solely focusing on immediate sales.FAQsWhat are the "Five M's" of advertising and how do they work with the "P's" of marketing?The Five M's of advertising are: Media, Measurement, Message, Mission, and Money. These M's are crucial for building a successful business and brand. They work in conjunction with the traditional "P's" of marketing (Product, Price, Place, Promotion, and sometimes People, Process, Physical Evidence). While the P's define your marketing strategy, the M's provide a framework for executing effective advertising. Favour emphasizes the importance of aligning these two frameworks, asking "how do you get these two to work together hand in hand?" Essentially, the "P's" help define what you're offering and how you're positioning it, while the "M's" guide how you effectively communicate and monetize that offering through advertising.Why is having a "Message" that resonates with your audience so important in advertising, and how does timing play a role?The "Message" is highlighted as a core element. It's not just about having a product, but about sending a message that truly resonates with the target audience at the right time. An effective message helps solve a problem for the audience. The speaker uses the analogy of offering a jacket when someone is looking for a tank top – it's the right message at the wrong time, making it ineffective.How does "Media" function as the "currency" of advertising, and what are some examples?"Media" is described as the "red carpet" of advertising and the "currency of your advertising." Without media, you cannot run ads. This refers to the various platforms and file types through which your advertising content is delivered. Examples include social media platforms (Facebook, TikTok, LinkedIn, Pinterest, Instagram), billboards, TV, radio, and even older formats like newspapers and magazines. Regardless of the platform or era, the content (video, audio, text, image) needs to be uploaded as a "media file" (MP3, MP4, MOV, PNG, JPEG, TXT). The compelling nature of this media (whether it's "catchy" or "hooking") directly impacts its effectiveness in engaging an audience.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

Do you want to invest In Ghana Real Estate (Africa), the Certified Way? This podcast episode features an interview with two beautiful businesswomen, Louv Ford and Dez Gerald, LHS, ASP, who discuss the inception and mission of ACRELS (African Continent Real Estate Listing Service). >> ⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTEN TO THIS EPISODE OF YOU WANT A REAL STORY OF A CLIENT WHO GREW HER BUSINESS FROM A FEW SALES A MONTH TO AUTOPILOT SALES WHILE SHE'S ON LEAVEThis is the kind of story we don't hear enough because it's not about hustle or launching new products. It's about strategy and knowing what actually moves the needle.In this episode, I'm sharing a behind-the-scenes story of a seasonal product-based business owner who went from a couple of sales a month to consistent $8–10k revenue, even while stepping away on leave. She was a few months post-launch with big goals, a niche audience, and a product that solved a very real problem.We focused on:

The provided audio excerpt serves as a trailer for Season 11 of the We Don't PLAY podcast. It aims to attract new listeners by highlighting the podcast's focus on various digital marketing topics, including Pinterest, search engine optimization (SEO), artificial intelligence (AI), and general business strategies.The host emphasizes that the show demystifies search-related concepts and encourages listeners to subscribe for valuable insights. Contact information, including email addresses and website URLs, is provided for further engagement, making it clear this is an invitation to a community centered around online business and marketing discussions.What is the We Don't PLAY podcast about?The We Don't PLAY podcast covers a range of digital marketing topics, including Pinterest, podcasting, and everything related to SEO tactics. Its primary goal is to help listeners understand and demystify the concept of "search" in the digital landscape.Who is the target audience for this podcast?The podcast is aimed at active entrepreneurs, business owners, creators, interested in marketing, digital marketing, AI, SEO, Pinterest, or generally business-related content that can be found in a podcast format.What can listeners expect from Season 11 of the We Don't PLAY podcast?Season 11 is highlighted as the current season, and while a specific trailer is mentioned as a rare occurrence, it serves to encourage potential listeners to subscribe. Listeners can expect continued discussions on the core themes of Pinterest, podcasting, and SEO, aimed at simplifying complex search concepts.How can I subscribe to or listen to the We Don't PLAY podcast?You can subscribe to the We Don't PLAY podcast by searching for it on your preferred podcast platform. The provided websites are wedontplaypodcast.com or playinc.online.Are there any specific contact methods if I have questions or feedback?Yes, listeners can contact the podcast via email:General inquiries: info@playinc.onlinePersonal email for "Favor" (Favour): favour@playinc.onlineFAQs about the We Don't PLAY! SEO Tactics for Online Businesses: Pinterest, AI and Digital Marketing Insights podcast.What is the overall tone or message conveyed by the podcast?The podcast aims to be welcoming and informative, focusing on demystifying complex digital marketing topics. The trailer concludes with a positive and personal message, including "God bless you" and "Jesus loves you."What specific digital platforms or tools does the podcast focus on?The podcast explicitly mentions focusing on Pinterest, podcasts (as a medium itself), and various aspects of SEO (Search Engine Optimization). AI is also mentioned as a related interest.What is the core mission of the We Don't PLAY podcast, as described in the trailer?The core mission is to help listeners understand and demystify what "search" means in the context of digital marketing, specifically through discussions on Pinterest, podcasting, and SEO.Thank you for listening to our worldwide guest interviews and insightful high-level conversations.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a Certified Real estate Agent in Ghana | Sign up Now

Choosing the Best Free or Paid Podcast Hosting Platform?

What's the Best Podcast Hosting Platform? Pinterest SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS breaks it ALL down in this episode from Hosting, Distributing, to Monetization opportunities.Podcast Foundations: A Creator's GuideThis Clubhouse audio session focuses on podcast hosting platforms and their distinction from podcast directories.Favour, an experienced 6-year SEO podcaster, emphasizes the importance of choosing an IAB (Interactive Advertising Bureau) certified platform for those looking to monetize and scale their podcast, while noting that free platforms like Spotify for Creators are suitable for hobbyists. The discussion also covers various podcast styles, episode types, and crucial SEO strategies like optimizing show notes and verbalizing keywords for better search engine visibility. Ultimately, the speaker advises listeners to prioritize impact over budget and consistency in content creation.What is the fundamental difference between a podcast hosting platform and a podcast directory?A podcast hosting platform is where producers upload, store, and manage their podcast audio files. It serves as the "home" for your podcast, similar to how a website host stores your website files. From this platform, you distribute your content. In contrast, a podcast directory is a consumer-facing platform where listeners find and access podcasts. Examples include Apple Podcasts, Spotify, YouTube, Castbox, and Amazon Music. These directories pull information (like your RSS feed) from your hosting platform to display your episodes to a wider audience. Therefore, the hosting platform is for the creator to manage and distribute, while the directory is for the listener to discover and consume.Why is it crucial for a podcast hosting platform to be IAB certified?IAB (Interactive Advertising Bureau) certification is vital for podcast hosting platforms, especially if the creator intends to monetize and scale their podcast. The IAB sets industry standards for metrics like downloads and listener behavior, providing a reliable and trusted framework for advertisers and businesses to assess a podcast's reach and engagement. Without IAB certification, a podcast might struggle to attract serious advertising revenue or prove its audience data, limiting its potential for growth and commercial viability. This certification signifies adherence to industry best practices and provides a level of trust and authority in the digital advertising landscape.What is an RSS feed and why is it important for podcasts?An RSS (Really Simple Syndication) feed is a web feed that contains a summary of content from a website or, in the case of podcasts, a listing of all podcast episodes, including their titles, descriptions, and audio files. It's akin to an XML file for websites. The RSS feed is crucial because it's the mechanism by which podcast directories (like Apple Podcasts, Spotify, etc.) receive updates about new episodes from your podcast hosting platform. When you publish a new episode on your hosting platform, the RSS feed is updated, and directories that subscribe to your feed are notified, making your new content available to listeners across various platforms.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Looking For A Cold Brew Coffee and Fruit Juice Blends Mix? Meet Java Twist Founder, Steve Schuyler, the founder and creator of Java Twist, a unique beverage company that crafts cold brew coffee and fruit juice blends. Steve explains how he developed the idea after running out of iced tea while making an Arnold Palmer, leading him to mix coffee with lemonade. His initial creation led to a range of nine distinctive flavors, including coffee with cranberry, pineapple, and even apple, alongside two non-coffee lemonade options like chocolate and blueberry.Java Twist uses simple, clean ingredients and offers sugar-free alternatives, with products available for purchase on their website and at select retail locations.FAQs about this episodeWhat is Java Twist and how did it start?Java Twist creates unique and refreshing beverages, primarily cold brew coffee mixed with various fruit juices. The business launched in 2019 in Wisconsin, with its first flavor, cold brew coffee with lemonade, an invention born when the founder, Steve Java, ran out of iced tea while making an Arnold Palmer. He experimented with coffee and lemonade, tweaked the recipe, and found customers were "blown away" by the taste. Initially a grassroots effort, bottling the drink himself, Steve discovered that coffee, much like wine, pairs well with many fruits, leading to the expansion of their product line.What are the key ingredients and characteristics of Java Twist beverages?Java Twist prioritizes simple and clean ingredients: cold brew coffee, water, sugar (or monk fruit for zero-sugar options), and fruit juice. The use of cold brew coffee is a key secret, as it removes the acidity often found in hot-brewed coffee, allowing it to perfectly mirror the natural acidity of the fruit juices.What are Java Twist's most popular flavors?While popularity can vary by region and season, some consistently top-selling flavors include the cranberry coffee, which is a sweet-tart coffee with a subtle, almost chocolatey finish. The chocolate lemonade is also a bestseller, especially in retail stores like Meyer, likely because it offers a familiar lemonade base without coffee, making it an approachable entry point for new customers. The blueberry lemonade is also performing very strongly, particularly at events. The original lemon and lime flavors also do well, with lime being particularly popular in the southern U.S. and apple more so in northern regions.How can customers purchase Java Twist products and connect with the company?The simplest way to purchase Java Twist is through their website, www.java-twist.com, where customers can order individual flavors or a "mix six-pack" to sample a variety. The products are shelf-stable and can be shipped directly to customers' homes. For those in Wisconsin, there's also a physical storefront where the products are bottled. Java Twist actively participates in special events, fairs, and farmers markets, which are announced on their social media platforms. The company is also active on Instagram, Facebook, LinkedIn, TikTok, and YouTube, and the founder's personal cell phone and email are available on the website for direct inquiries.>> Buy your Java Twist Flavors Online Now

In an increasingly competitive legal landscape, even the most skilled lawyers can struggle to stand out without the right marketing strategy. Gone are the days when a solid reputation and word-of-mouth were enough to keep the phones ringing. Today, visibility, credibility, and connection are critical—and that means understanding how to leverage modern marketing tools effectively. In this episode, your host, Cindy Watson sits down with Jordan Whelan to discuss Effective Marketing for Law Firms. Jordan is the founder of Grey Smoke Media, bringing a unique blend of experience as a former TV and radio producer, publicist, and media strategist. With over a decade in the industry, he has overseen more than $3 billion in class action claims communications and managed upwards of $50 million in media buying. From digital marketing to targeted messaging, Jordan has logged his 10,000 hours and then some—making him a sought-after expert for firms looking to elevate their visibility and impact. We peel back the curtain on what it takes to build a powerful brand presence in the legal world. From navigating digital advertising and media buying to crafting messaging that truly resonates, we explore the strategies law firms need to thrive in today's attention economy. Whether you're just starting out or looking to scale your firm, this conversation offers a roadmap to smarter, more impactful marketing. In this episode, you will learn: How SEO is changing, how do we use it effectively? What are some ways we can generate web traffic? The importance of optimizing  you Google Local Page. What can a firm do with they've got a limited marketing budget? How can they compete with the big players? The challenges in marketing lawyers. And many more! Learn more about Jordan: Website: https://greysmokemedia.com/ If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.practicingwithpurpose.org if that sounds interesting to you. Get Cindy's book here:   Amazon   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1   EBook   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1   Barnes and Noble   https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776   Practicing With Purpose https://www.amazon.com/Practicing-Purpose-Winning-Law-Life/dp/B0BW3HQY72 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Facebook:  https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ (X) Twitter:  https://twitter.com/womenonpurpose1 YouTube:https://www.youtube.com/@hersuasion Email:cindy@womenonpurpose.ca

Ultra Summer Pinterest SEO Strategies: Content Optimization Planning with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠This episode's discussion centers on leveraging Pinterest for enhanced business visibility and SEO, emphasizing its role as a powerful, often underestimated visual search engine.Favour highlights strategic content optimization for Pinterest, including keyword integration and consistent posting, and compare its long lifespan for content to other social media platforms like Instagram. Favour also touch on the importance of linking social media efforts back to a main website for overall digital strategy and discuss utilizing analytics to refine marketing approaches across various online channels.FAQs1. What are the key differences and connections between Google SEO and Pinterest SEO?While both Google and Pinterest function as search engines, they operate with distinct approaches. Google is primarily a text-based search engine, albeit one that incorporates visual elements like images and videos (YouTube). Pinterest, on the other hand, is inherently a visual search engine, where text, audio (within video), and carousels contribute to its search algorithms. A fundamental connection lies in their shared goal of serving relevant information to users, valuing trust and relevance in content.2. Why is seasonal content optimization, especially for summer, crucial for businesses?Seasonal content optimization is vital because it aligns with the psychological and real-time experiences of the audience. By incorporating seasonal keywords like "summer" into content titles, descriptions, email campaigns, and even website links, businesses can tap into current user intent and create a subconscious connection. For example, "summer savings" codes are naturally more appealing during the summer months.3. How does Pinterest serve as an effective starting point for a customer's planning journey?Pinterest is described as a "beginning spot" for a user's search journey because people often turn to it in the early planning stages of an event or purchase, such as a party, graduation, or wedding. Its visual nature allows users to explore ideas and gather inspiration. For businesses, this means that content on Pinterest is encountered when users are asking foundational questions, making it an ideal platform for attracting early-stage interest and guiding potential customers towards a deeper understanding of products or services.4. What is the significant difference in content lifespan between Pinterest and other social media platforms like Instagram, and what are the implications?A key distinction is the content lifespan: a Pinterest pin can have a lifespan of up to 5 months, whereas an Instagram post might only be relevant for about 19 hours.This means that content on Pinterest offers "evergreen value," continuously attracting engagement over a much longer period without constant refreshing. In contrast, Instagram requires frequent content creation to maintain visibility.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Listen to the quick deep AI conversation dive on how to achieve Ultimate Summer 2025 Pinterest SEO success with Content Optimization strategies that will help you scale as a business!See you in the next episode with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSDigital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Decoding Google SEO: Website Optimization Best Practices for Businesses and Brands with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠Favour emphasizes that Google's search functionality extends beyond keywords, leveraging AI and algorithms like Google Mera to understand user intent and facilitate conversational searches. He explains the importance of a well-structured website with internal linking for optimal search engine optimization (SEO) and visibility. The discussion also highlights the significance of a holistic digital footprint across various platforms (Google, Pinterest, YouTube, TikTok, Amazon) to capture diverse user behaviors, emphasizing that marketing is an investment that yields valuable data for business growth and conversion. Ultimately, we underscore that SEO is foundational and evolving, not being replaced by AI but rather exposed and enhanced by it, and that a strong online presence is crucial for businesses.How has Google's search capability evolved beyond simple keywords?Google has significantly advanced beyond merely matching keywords. It now focuses on understanding the intent behind a user's search, a concept the source refers to as "understanding beyond keywords." This involves recognizing nuances like compound words (e.g., "self-improvement" vs. "self improvement") and tailoring results based on context such as location (e.g., suggesting nearby restaurants if you search for "restaurants to eat"). This deeper understanding is powered by algorithms like Google MUVERA (Multi-Vector Retrieval), which transforms search from a static library of web pages into a more conversational and intuitive experience, aiming to provide exactly what the user is looking for. Favour emphasizes that Google's goal is to anticipate user needs, providing relevant results that lead to an "expected end."What is Google MUVERA and how does it enhance the search experience?Google MUVERA, or Multi-Vector Retrieval, is a new algorithm that significantly enhances Google's ability to understand search intent. Unlike traditional keyword-based searches, MUVERA allows Google to engage in more conversational interactions, retrieving information based on the consistent patterns and themes in a user's search history and behavior. This means Google can provide highly personalized results, similar to how YouTube's algorithm suggests videos based on watch history. He highlights that MUVERA moves Google beyond being just a "library of results" to a "library that turns into conversations," delivering more precise and relevant information.Looking for Business Inquires with ⁠⁠⁠SEO Services?⁠⁠ Book A Call⁠More Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

SEO Optimizing Websites: SEO, AI, for High Market Authority with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSFrom this episode, Favour had audio Marketing Clubhouse audio roundtable session, where we discuss crucial aspects of Search Engine Optimization (SEO) for websites, particularly focusing on new and established online presences. He emphasized the need for a strong web presence in today's digital landscape, despite the rise of AI tools like ChatGPT, as these AI systems often pull information from well-optimized websites.Key topics include understanding Google's new "MUVERA" algorithm (Multi-Vector Retrieval Algorithm), the importance of technical SEO elements like H1 tags and schema markup, and the value of local SEO strategies. The discussion also highlights the utility of screen recording tools like Loom and Vimeo for business communication and sales, and the significance of conversion rate optimization (CRO) to ensure website effectiveness.FAQs on New Website SEO Optimization for Businesses1. Why is having a website crucial for a business, even in the age of AI and platforms like ChatGPT?In today's digital landscape, a website remains an indispensable asset for any business. While AI tools like ChatGPT are powerful for information retrieval, they primarily draw content from existing websites. If your business doesn't have an online presence that these AI models can access, it becomes challenging to be discovered and gain long-term visibility. A website serves as your digital storefront, your authoritative profile, and a valuable asset that allows AI to pick up on your offerings, ensuring your brand is seen, heard, and remembered.2. What is Google MUVERA, and how does it change the way Google's algorithm functions?Google MUVERA, which stands for Multi-vector Retrieval Algorithm, is a new algorithm launched by Google. It signifies a shift in how Google processes information. Traditionally, Google acted like a library, providing direct results based on keywords. With MUVERA, Google's algorithm goes beyond simple keyword matching.3. What is the "ABC of SEO" and why are all three components essential for a website's visibility?The "ABC of SEO" outlines three fundamental aspects for a website's online visibility:A - Crawling: This refers to whether search engine bots (like Googlebot, Bingbot, or AI bots) can access and read your website's pages. If your pages cannot be crawled, they cannot be discovered by search engines.B - Indexing: This is the process where bots analyze your content and decide whether to include it in their search results listings. For content to be indexed, it must meet quality standards and be relevant to potential searches. It's like a library deciding if a book is valuable enough to be put on a shelf for readers.C - Serving (Search Results): This is the final stage where your content is presented to users in search results. This involves not only basic links but also rich snippets, FAQs, and other optimized elements.Looking for Business Inquires with ⁠⁠⁠SEO Services⁠⁠⁠ > Book A CallMore Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online

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Website Value Enhancement: SEO Tactics for Brands to Stop Doing SEO Backwards - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this SEO podcast episode, offers guidance on Search Engine Optimization (SEO), primarily focusing on common mistakes and effective strategies for improving online visibility. It emphasizes the importance of a forward-thinking approach to SEO, contrasting it with "doing SEO backwards," which often involves neglecting website updates, not connecting to Google Search Console, or failing to optimize for technical SEO aspects. Favour highlights the significance of consistent content creation, likening blog posts to "index funds" that yield long-term benefits, and discusses the role of social media platforms like Pinterest in driving traffic and establishing brand trust. Ultimately, the discussion promotes an educational, intentional, and consistent strategy for businesses to be seen, heard, and remembered online.Quick FAQs to answer1. What does "doing SEO backwards" mean, and what are the core principles for doing it correctly?"Doing SEO backwards" refers to common mistakes businesses make that hinder their online visibility and impact. It often involves not updating websites, failing to connect to Google Search Console, neglecting technical SEO, or prioritizing social media posts over foundational website content.Doing SEO correctly, or "forward," means focusing on three key principles:Being Seen (Visibility): Ensuring your website and content are discoverable by search engines and users. This involves consistent content creation, proper indexing, and effective use of keywords.Being Heard (Authority): Becoming a trusted source of information. This is built by consistently providing valuable content that answers user queries and demonstrates expertise, leading to search engines "hearing" your authority on a topic.Being Remembered (Trust & Loyalty): Creating a lasting impression that encourages repeat visits and builds brand loyalty. This is achieved through consistent value delivery, a strong brand presence, and engaging content that resonates with the audience over time.2. What is the significance of consistently publishing blog content, and how does it relate to "index funds"?Consistently publishing blog content is crucial for expanding a website's reach and building long-term organic traffic. The speaker likens blogs to "index funds" in finance:Long-Term Growth: Just as index funds grow over time, each blog post has a lifespan of 24 months, generating impressions and traffic for an extended period. Publishing 52 blogs in a year, for example, creates 1,248 months of potential visibility across those articles.Increased Access Points: Each new blog post acts as a new "door" or "access point" to your website, making it easier for search engines (Google, Bing, ChatGPT, etc.) to discover and index your content. More indexed pages mean more opportunities for users to find you.Access to Resources ⬇️Need ⁠SEO Services⁠?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Invest in Energea Solar Sustainable Energy⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Save 40% on flights, hotels & car rentals with eDreams⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access 50,000 rows of GSC SEO data with SEOGets⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠

Welcome to Season 11!

Boost Your GBP, Drive Local Traffic, and Skyrocket Visibility with These SEO Tools Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition. What You'll Learn  How to pick and prioritize the right GBP categories to boost your rankings in Google's local pack Which SEO tools give the biggest ROI for local search performance, even if you're on a budget How to use keyword research and content strategies to build momentum and outrank your competitors Want to see how your business stacks up in local search? Claim your FREE SEO audit now and get a personalized breakdown of what's working, what's not, and how to rank higher in your area. https://www.localseotactics.com/12-powerful-seo-tools-every-local-business-needs-to-dominate-google-in-2025/  

In The New Skool season finale, we break down the core lessons from Season 3 into a practical marketing blueprint rooted in authenticity, clarity, and connection. You'll learn how to align your internal brand with external messaging, modernize your COI strategy, and turn overlooked tools like client communications and events into growth engines. Whether you're stuck on a plateau or building momentum, this episode is your cheat sheet for marketing that actually works.Key takeaways:Your website and messaging should reflect what it's actually like to work with you.COIs aren't just attorneys—expand to all professionals your ideal client interacts with.Client communications and events can create trust, deepen relationships, and generate referrals.Connect with us: Beverly Flaxington on LinkedInMatt Middleton on LinkedInRishi Bharathan on LinkedInCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com

Since the SEC's 2023 marketing rule update, client reviews have become a game-changer for financial advisors—fueling both trust and search visibility. In this episode, Rishi Bharathan, CEO of WiserAdvisor, shares why reviews are no longer optional and how even a handful can dramatically improve your SEO and credibility. We dive into how to start collecting reviews strategically, address concerns around negative feedback, and use authentic client voices to build real competitive advantage. Whether you manage $25M or $250M, this conversation will help you rethink organic growth in a review-driven world.Key takeaways:Prospects form up to 90% of their impression before ever speaking with you—your reviews matter.Google rewards user-generated content, making reviews a powerful SEO tool.A sustainable review strategy starts with a representative client sample and builds trust over time.Connect with us: Rishi Bharathan on LinkedInWiserAdvisor WebsiteCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com