Podcasts about seo marketing

In dieser Episode von SEOPRESSO Podcast spricht Björn Darko mit Chantal Sebrantke, auch bekannt als die Marketing-Fee, über die Verbindung zwischen Psychologie und Marketing. Chantal teilt ihre Erfahrungen aus der Welt des Visual Merchandising und wie diese Erkenntnisse in das Online-Marketing und SEO integriert werden können. Sie diskutieren die Bedeutung von Suchintention, Keyword-Recherche und Zielgruppenanalyse, um effektive Marketingstrategien zu entwickeln. Zudem gibt Chantal Einblicke in ihre persönliche Reise zur Selbstständigkeit und die Aha-Momente, die sie auf diesem Weg hatte. In diesem Gespräch diskutieren Chantal und Björn die Bedeutung von Keyword-Recherche im Marketing, die Strategien für Online-Gestaltung und User Intent, sowie die Rolle von Markenbildung im digitalen Zeitalter. Sie beleuchten die Herausforderungen und Chancen, die sich durch die digitale Transformation ergeben, und betonen die Wichtigkeit von Sichtbarkeit und Emotionen im Marketing. Zudem geben sie wertvolle Einblicke in die notwendigen Skills für angehende Marketer und die Bedeutung der Customer Journey.takeawaysPsychologie ist der Schlüssel im Marketing.Der Goldene Schnitt ist überall in der Natur.Suchintention ist entscheidend für den Content.Keyword-Recherche steht und fällt mit dem Erfolg.Visual Merchandising hat viel mit Online-Marketing zu tun.Emotionen triggern ist wichtig für die Conversion.Die Biosstruktur-Analyse hilft bei der Zielgruppenansprache.Farbpsychologie beeinflusst die Wahrnehmung.Aha-Momente sind entscheidend für die Selbstständigkeit.Die richtige Ansprache führt zu höheren Conversions. Keyword-Recherche ist entscheidend für den Erfolg im Marketing.User Intent sollte bei der Gestaltung von Online-Inhalten berücksichtigt werden.Markenbildung wird im digitalen Zeitalter immer wichtiger.Sichtbarkeit auf verschiedenen Plattformen ist entscheidend für den Erfolg.Emotionen spielen eine große Rolle im Gedächtnis der Konsumenten.Die Customer Journey muss strategisch betrachtet werden.SEO bleibt ein zentraler Bestandteil des Online-Marketings.Langfristige Strategien sind wichtiger als kurzfristige Erfolge.Die digitale Transformation erfordert Anpassungen in der Marketingstrategie.Marketer müssen sich ständig weiterbilden und anpassen.Chapters00:00 Einführung in die Welt des Marketings02:49 Psychologie im Marketing und ihre Bedeutung06:00 Der Goldene Schnitt und seine Anwendung im Marketing08:55 Suchintention und Keyword-Recherche im SEO11:52 Personas und Zielgruppenanalyse im Marketing14:59 Der Weg zur Selbstständigkeit und Aha-Momente17:29 Keyword-Recherche und ihre Bedeutung20:20 Strategien für Online-Gestaltung und User Intent23:23 Die Rolle von Markenbildung im digitalen Zeitalter27:05 Die Zukunft des Marketings und Sichtbarkeit30:17 Wichtige Skills für angehende Marketer34:00 Emotionen und Gedächtnis im Marketing

In The New Skool season finale, we break down the core lessons from Season 3 into a practical marketing blueprint rooted in authenticity, clarity, and connection. You'll learn how to align your internal brand with external messaging, modernize your COI strategy, and turn overlooked tools like client communications and events into growth engines. Whether you're stuck on a plateau or building momentum, this episode is your cheat sheet for marketing that actually works.Key takeaways:Your website and messaging should reflect what it's actually like to work with you.COIs aren't just attorneys—expand to all professionals your ideal client interacts with.Client communications and events can create trust, deepen relationships, and generate referrals.Connect with us: Beverly Flaxington on LinkedInMatt Middleton on LinkedInRishi Bharathan on LinkedInCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com

Mit Dr. Vivien Dollinger (ObjectBox Staffel #12 Folge #10 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** https://objectbox.io/ https://www.linkedin.com/in/vivien-dollinger/ *** Im Podcast-Gespräch mit Dr. Vivien Dollinger, Gründerin und CEO von ObjectBox, ging es um die Gründungsgeschichte des DeepTech Start-ups, das sich auf Datenbanken für Edge-Devices spezialisiert hat. Vivien sprach über ihre Erfahrungen mit dem Accelerator-Programm Techstars, über ihre These, dass SEO-Marketing an Relevanz verliert und warum KI-optimierte Inhalte und Agenten im Marketing zunehmend wichtiger werden. Außerdem gab sie Einblicke in die strategische Entscheidung, frühzeitig eine Vector-Datenbank für kleine Devices zu entwickeln, sowie in ihren KI-gestützten Arbeitsalltag. Zum Schluss gab sie motivierende Tipps für junge Menschen und betonte den Wert eines BWL-Studiums, von solider Bildung und eigenständigem Denken. Selbstverständlich wieder mit dabei: KI-Experte und Seriengründer Michael Högemann. *** 01:35 – Studienwahl & Gründungsmotivation 04:21 – Einstieg in die Spielebranche & Gründungsidee 07:11 – Erste Schritte & Accelerator-Erfahrung 11:32 – Gründung in UK & Brexit-Folgen 12:48 – Marktvalidierung & Vision 16:18 – Was ist IoT & was sind Embedded Devices? 18:04 – Marketing & SEO damals 20:35 – These: SEO ist tot! 22:03 – Neue Strategien für mehr Sichtbarkeit 24:50 – Wandel im Such- und Arbeitsverhalten 26:37 – KI-gestützte Optimierung der eigenen Website 29:19 – Strategischer Fokus auf Edge KI & Vector-Datenbanken 32:07 – Warum ObjectBox für Edge KI ideal ist 37:22 – Markttrends & Vision 41:12 – Konkurrenz & Marktumfeld 42:36 – Marketing & KI-gestützter Arbeitsalltag 46:14 – Eigene KI-Erfolge im Alltag 48:25 – Content-Automatisierung: Chancen & Grenzen 49:47 – Hypothetisches Neugründungsszenario jetzt mit KI 52:33 – Bildung & Einstellung junger Menschen 54:41 – Studienwahl: Empfehlung für BWL! 56:51 – Rückblick auf die eigene Studienzeit 58:47 – Tipps für angehende Gründer:innen zum Abschluss 01:00:44 – Verabschiedung & Fazit *** Die Zeitangaben können leicht abweichen.

Since the SEC's 2023 marketing rule update, client reviews have become a game-changer for financial advisors—fueling both trust and search visibility. In this episode, Rishi Bharathan, CEO of WiserAdvisor, shares why reviews are no longer optional and how even a handful can dramatically improve your SEO and credibility. We dive into how to start collecting reviews strategically, address concerns around negative feedback, and use authentic client voices to build real competitive advantage. Whether you manage $25M or $250M, this conversation will help you rethink organic growth in a review-driven world.Key takeaways:Prospects form up to 90% of their impression before ever speaking with you—your reviews matter.Google rewards user-generated content, making reviews a powerful SEO tool.A sustainable review strategy starts with a representative client sample and builds trust over time.Connect with us: Rishi Bharathan on LinkedInWiserAdvisor WebsiteCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com

Is SEO the silver bullet for growth or just another buzzword?In this episode, Meg Clarke, CEO of Clapping Dog Media, breaks down what SEO really means for financial advisors and why it's less about algorithms and more about clarity. We explore how Google's evolving search landscape now favors content that clearly communicates who you serve and how you help—across platforms like LinkedIn, YouTube, and even TikTok. Meg explains why consistent, authentic content is the real driver of visibility and trust.Key takeaways:SEO today is about clarity, not keywords.Your presence across platforms matters more than ever.Real results come from consistent, client-centered content.Connect with us: Meg Clarke on LinkedInClapping Dog MediaCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com

So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this!Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefits of your services, and leveraging engaging social proof.We delve into specific marketing tactics, such as the importance of consistency in messaging across channels and how to position your brand effectively in the market. If you're a service provider struggling with pricing and communicating your value, this episode is packed with actionable insights tailored for you. Learn how to use testimonials to your advantage, create compelling content, and maintain brand authenticity while integrating AI tools into your marketing strategy. You'll also gain valuable tips on navigating economic impacts on business and the importance of experience in building confidence.Don't miss out on these expert tips from Tahnee to elevate your marketing game and attract the right clients. Subscribe now to Marketing Espresso, leave a review, and share this episode with others! Reach out if you have any marketing-related questions.**In This Episode, You'll Learn:**- How Tahnee Sanders pivoted from journalism to helping businesses with their media messaging.- The importance of showcasing your process to justify pricing.- How to highlight the benefits of your service offerings effectively.- The power of engaging social proof and testimonials.- Tips for maintaining consistency in messaging across various marketing channels.- How to position your brand for different market segments.- Reflections on navigating economic impacts on business growth.**Key Takeaways:**- Communicate the value of your expertise through detailed process explanations.- Use client testimonials to reinforce the benefits of your services.- Stay consistent with your brand messaging to build trust and familiarity.- Align your marketing strategies to position your brand effectively in the market.Tune in and transform the way you communicate your value! Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge what their expertise is truly worth.Her career began in media, where she quickly rose through the ranks to becDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

SEO ist nicht tot, doch verändert sich durch AI. Was bedeutet das für dich? Wie kannst du sicherstellen, dass deine Inhalte weiterhin sichtbar bleiben? In dieser Folge erfährst du, warum klassisches SEO nicht ausstirbt, sondern sich weiterentwickelt – und wie du dich optimal darauf vorbereitest!

SEO ist tot - Schon wieder? Die Frage kommt immer wieder auf, wenn es um die Entwicklung von SEO geht, vor allem im Hinblick auf die Entwicklung der KI und deren Möglichkeiten. Wie sich das Suchervhalten durch KI verändert hat, was der Status Quo ist & was Du machen kannst, um bei AIO mitzuhalten, dazu mehr hier!

Ask me anything: is SEO dead, can you market without socials, and should you niche down? Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got Marketing?, Mia dives into the most common ones—SEO in the age of AI, why your lead magnet isn't converting, whether social media is a must, and if niching down is still good advice in 2025. If you'd like to submit a question for a future episode, head to https://www.campaigndelmar.com/got-marketing or DM us on Instagram —we'd love to hear from you! Ps. Ripple Festival is coming!

Welcome to SEO Sundays where will discuss SEO Trends for 2025. Listen in.Key Themes and Ideas:Website Content as a Cornerstone:The most prominent theme revolves around the critical role of website content. I encourage listeners to evaluate their websites, asking “look at your website right now. If you have one, look at your website and see how many published pages you have on your website. Do a total count and count the number of actual live pages you have on your website and then look at the number of pages you had on your website by this time last year.”Key Quotes:"Thinking about 2025 is a good way to start thinking about your trends.""It's good to know about a trend, but it's important to know what to use a trend for and why the trend is even trending.”"If that number is the same, then something got to change because you cannot be not updating your content.""your website is your portfolio, right? It's supposed to be where you're you're giving people information.”“If Google is updating its system and you're not updating your system, there's a problem.”"the more you ignore it, the more it ignores you because you're not going to be on the web. You're not going to be on the Google search engine.”"Long form content is going to be a huge thing to outrank your competitors… It needs to be structured and well-rounded. That's long form content."“you want to write content that has numbers. Numbers are big. Numbers are big. Numbers in dollar signs and in other currencies, numbers in in weight, numbers in in size, numbers in decimals, numbers in numerical value."“AI is looking for content. People are looking for content.”"how is your website looking on a mobile device?”"position ourselves to get found in the future.”“if you type your name there and you don't see anything next to your name then that's a problem too."“an AI cannot replace a human experience.”“AI can write you SEO words, keywords, finding the rank of your server of your um domain and and and so on and so forth, but will never be one4th of what favor as an SEO um expert as less than an ex an an SEO expert going to do.”"always your website is one place that you have foolproof for your business continuity and your cash flow.”Actionable Insights:Audit Website Content: Businesses should thoroughly review and update their websites, adding new content and updating old content.Embrace Long-Form Content: Create structured, well-rounded content that addresses audience questions and needs, emphasizing details and numbers where relevant.Optimize for Mobile: Ensure websites are mobile-friendly to take advantage of mobile indexing.Prepare for AI: Be aware of the impact of AI search engines and how to make their content accessible to these new platforms.Prioritize Human Touch: Embrace technology, but remember that the human element is still critical for SEO success.Leverage Community: Connect with and support other businesses and professionals in your network.Take ownership of your website and SEO Strategy: Be proactive in updating and building your website to optimize SEO and create value.Start With Your "Why": Create content that is relevant to the needs of your audience.Conclusion:The Clubhouse discussion provides valuable insights into the evolving landscape of SEO, stressing the importance of website content as a foundation for digital presence and business growth in 2025.I emphasize consistent updates, structured content, mobile optimization, and an understanding of the changing search landscape, urging a shift in mindset towards a more proactive and strategic approach to SEO. The call to action is that you should embrace new technology, but also leverage the human experience in your SEO strategy.Connect with me

Ready to break down and demystify podcast SEO?In this rapidly evolving podcasting world, it's vital to stay ahead of misconceptions that can hinder your growth. This episode is dedicated to shattering myths about podcast SEO and aligning your strategy with what truly works.In this episode you will discover:The reality behind common myths that hold podcasters back when it comes to podcast SEOHow podcast SEO isn't as complicated as it seems Why simply adding keywords to titles isn't enough to rank your podcast higher on Apple & Spotify.So if you're ready to dive deeper into the world of podcast SEO, if you want to understand where most podcaster go wrong and how to avoid these mistakes scroll up and press play.Recommended Resources:# 23 | What Is Podcast SEO? How Can You Use It To Rank Higher On Apple & Spotify (Intro To Podcast SEO Part 1)#26 | How To Increase Your Podcasts Discoverability On Apple & Spotify (Podcast SEO Part 2)#29 | The 3 Things You Need To Focus On To Increase Your Visibility on Apple & Spotify (Podcast SEO Part 3)#32 | 5 Common Mistakes That Could Be Hurting Your Podcast Engagement (Podcast SEO Part 4)#35 | How To Establish Your Expertise, Increase Relevancy & Build Your Podcast's Authority (SEO Part 5New episodes every Monday, Wednesday & Friday morning.More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Book a 30-minute discovery call for the Get More Listeners AcademyView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free here Email admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit.  And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same.  So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again.  Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

How Business Owners Can Utilize AI to Save Time and Drive Success In this episode of the Local SEO Tactics Podcast, Bob Brennan sits down with renowned speaker and AI strategist Jonathan Mast. From reshaping how small businesses tackle repetitive tasks to fostering genuine customer connections, Jonathan reveals how AI can be a game-changer. Learn his innovative “Perfect Prompting Framework,” discover unconventional ways to save time and amplify team creativity, and hear how one roofer transformed his business with just a few simple tools. What You'll Learn How to turn AI into your team's most reliable “employee.” The 4-step Perfect Prompting Framework for AI-powered efficiency. Surprising ways businesses like yours are using AI to thrive without breaking the bank. Ready to see what AI can do for your business? Tune in now and learn strategies you can use today. Follow, subscribe, and leave a review to keep up with our latest episodes! Ask SEO questions and get a free SEO audit on our website localseotacics.com FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ https://www.localseotactics.com/ai-strategies-for-small-businesses-with-jonathan-mast/ Connect with Johnathan Mast: https://www.instagram.com/jonathanmast/?hl=en https://www.facebook.com/jonathanjmast/ https://www.youtube.com/@jonathanmast_withai https://www.linkedin.com/in/jonathanjmast/

Mit Alexei Schaller (Bloom Express) Staffel #11 Folge #2 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** Link zum YouTube-Video: https://youtu.be/bTOM2imTvDI?si=LgV4zWw6pkp3-X27 Sirius Minds: www.sirius-minds.com *** https://www.bloom.express *** Das Marketing From Zero To One Podcast Interview beleuchtet die Gründungsgeschichte von Alexei Schallers Startup, Bloom Express, in Bangkok Thailand. Martin und Alex interviewen Alexei über seine Beweggründe, nach Thailand zu ziehen, seine unternehmerische Reise und die Herausforderungen, die er dabei bewältigen musste. Hauptthemen sind die Marktvalidierung von Cannabis-Produkten in Thailand, kulturelle Unterschiede, Vor- und Nachteile von Gründen in Thailand, Marke und Branding sowie die Bedeutung von Netzwerken. Im Detail wird über die Rolle von SEO-Marketing und chat-gestütztem Vertrieb gesprochen. *** 02:05 - Alexei gibt eine kurze Einführung zu Bloom Express 02:28 - Alexei beschreibt die Vision hinter Bloom Express und deren Geschäftsmodell 03:39 - Alexei berichtet von seinen beruflichen Stationen in Deutschland, China und den USA und wie er nach Thailand kam 06:42 - Alexei beschreibt, wie er durch die Einladung eines Kollegen spontan nach Thailand zog 08:38 - Die Entstehungsidee von Bloom Express und der Einfluss der Legalisierung von Cannabis in Thailand 09:42 - Diskussion über die Produktentwicklung und erste zahlende Kunden 10:43 - Alexei beschreibt die schnelle Umsetzung und Markteinführung von Bloom Express 12:11 - Erklärungen zu den SEO-Strategien und der Bedeutung für Bloom Express 21:01 - Alexei erklärt, wie Social Commerce und der Lime Messenger den Verkauf in Thailand prägt 22:01 - Persönliche Beziehungspflege zur Partnergewinnung und Aufbau der Stores 24:31 - Die Bedeutung der Marke für Bloom Express und die Entwicklung ihrer CI 26:13 - Kultur und Lebensgefühl in Bangkok 29:56 - Kulturelle Besonderheiten im Management und der Kommunikation 34:51 - Alexei erklärt, wie wichtig Netzwerke und Beziehungen für den Geschäftserfolg in Thailand sind 37:34 - Wachsende Zielgruppe durch die alternde Bevölkerung und die Rolle von CBD 40:05 - Bedeutung und Einfluss von KI auf den Betrieb, noch eingeschränkte Klimabewusstheit. 42:09 - Diskussion über mögliche Expansion nach Australien und weitere Märkte. 44:08 - 3 Ratschläge für deutsche Gründer, die in Thailand gründen wollen 47:28 - Alexei beschreibt die besonderen Herausforderungen beim Aufbau des Unternehmens 50:06 - Vergleich der Lebenshaltungskosten zwischen Bangkok und Europa *** Die Zeitangaben können leicht abweichen.

Are you looking for the best Podcast SEO Marketing tactics to make your show stand out of the crowd? Listen to this episode to get the full scoop on how SEO works for podcasts. Connect with ⁠⁠⁠⁠⁠Favour Obasi-ike⁠⁠⁠⁠⁠ on ⁠⁠⁠LinkedIn⁠⁠⁠ Resources ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the PGA Newsletter here!⁠⁠ >>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all the episodes in the academy ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a meeting with me here

Ready to Light Up Your Holiday Profits? In this episode, we dive deep into the world of Christmas light installation marketing with a special guest, Luke, a seasoned entrepreneur who scaled his service business from humble beginnings to a multi-million dollar operation. Whether you're a newbie or a veteran in the holiday lighting industry, this episode is packed with actionable strategies to attract more clients and boost your bottom line. Luke shares his proven tactics for leveraging your existing network, conquering community groups, creating captivating content, mastering paid advertising, and harnessing the power of SEO. We'll also tackle common questions like: How to get started with marketing if you're new to the businessWhy Facebook ads might not be working for you (and how to fix it)The importance of SEO for long-term growthThe best ways to follow up with leads and convert them into paying clientsHow to stand out from the competition in a crowded market Get ready to illuminate your path to success this holiday season and beyond! Tune in now and discover how to make your Christmas light installation business shine brighter than ever! Keywords: Christmas lights, holiday lighting, marketing, small business, SEO, Facebook ads, Google Ads, lead generation, customer conversion Website: https://landscapeseo.com/blog/marketing-mastery-for-your-christmas-light-installation-business/ #ChristmasLights #HolidayLighting #ChristmasLightInstallation #HolidayLightInstallation #SmallBusinessMarketing #MarketingTips #BusinessGrowth

Unlocking Business Success: Advanced SEO and Digital Marketing Strategies for Long-Term Growth Unlock the secrets to skyrocketing your business's online visibility with our latest episode of the Marketing Club! You'll gain actionable insights on how to understand your competition and implement top-tier SEO strategies tailored for businesses of all sizes. We'll emphasize self-awareness, personal responsibility, and the importance of establishing credible business practices and robust systems that set you apart from the rest. Join us as we delve into what makes businesses like Apple achieve sustained success through genuine value and continuous innovation. Learn why some businesses struggle to keep their doors open while others thrive by meeting customer needs and consistently evolving. From hotels to barbershops, we'll dissect various industries to showcase the critical elements of differentiation and value proposition that can make or break your business. Maximize your online presence by leveraging your website and social media platforms the right way. Our guest from Liverpool shares invaluable insights on strategic planning and SEO, emphasizing the importance of business citations and a comprehensive online strategy. Explore practical tips for effective social media marketing, content creation, and fostering a meaningful impact through your business. This episode is packed with strategies and real-world examples designed to equip you with the tools to achieve long-term growth and make your business truly stand out. Chapters (00:01) SEO Marketing Strategies for Businesses (03:52) Creating Successful Businesses Through Value (07:05) Business Growth and Strategy Insights (14:47) Digital Marketing Strategies and Insights (26:05) Maximizing Online Presence for Businesses (39:26) Business Growth Through Giving Back (51:12) Final Remarks Before Departing Liverpool Connect with ⁠⁠⁠⁠Favour Obasi-ike⁠⁠⁠⁠ on ⁠⁠LinkedIn⁠⁠ Resources ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the PGA Newsletter here!⁠⁠ >>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all the episodes in the academy ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a meeting with me here

Looking for new ways to advertise your business in the digital age? Listen to this episode on how we conduct marketing research using digital billboard advertising as the main channel attribution model with Favour Obasi-ike. Resources ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the PGA Newsletter here!⁠⁠ >>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all the episodes in the academy ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a meeting with me here

In a landscape that's constantly evolving, attorneys not only have to be exceptional in their practice but also adept at positioning their firms in front of the right clients. The need to connect strategically and effectively has never been greater given the intense competition. Today, we look at how a legal practice can become a successful business through strategic, focused marketing. Let us take a moment to acknowledge the vital role that marketing plays in the prosperity of legal firms.    In to today's episode, Cindy Watson will be interviewing Doug Bradley to talk about Effective Marketing for Law Firms. Doug started his marketing journey working for large companies like Lawyers.com, gaining deep insights into the unique challenges attorneys face in such a competitive field. In 2017, Doug founded Everest Legal Marketing, an agency specializing in SEO, website design, and content development tailored specifically for lawyers and law firms across the US.    Today, he'll be sharing his expert strategies for helping firms stand out and connect with their ideal clients.   Key takeaways:   How do you launch a website that represent a firm Tips on how to use a a website and how to set up the website for your firm How law firms can use their websites to find hidden revenue that piqued their interest What is SEO or Search Engine Optimization and how does SEO work? Why does SEO seem to take so long to work? What  are the SEO tasks that even lawyers can be doing themselves to help out? The most effective ways to market and get noticed for a law firm And many more!   Learn more about Doug    Website: https://www.everestlegalmarketing.com/   Social Medias: X(Twitter): https://x.com/EverestLawMktg LinkedIn: https://www.linkedin.com/company/everest-legal-marketing/ Facebook: https://www.facebook.com/everestlegalmarketing/   If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.practicingwithpurpose.org if that sounds interesting to you. Get Cindy's book here: Amazon   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 EBook   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 Barnes and Noble   https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776   CONNECT WITH CINDY: Website: www.womenonpurpose.ca Website: www.practicingwithpurpose.org Facebook:  https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ X(Twitter):  https://twitter.com/womenonpurpose1 YouTube:https://www.youtube.com/@hersuasion Email:  cindy@womenonpurpose.ca  

Trishana is an Empowerment Guide & Mentor. She has delved into diverse spiritual practices, including studying under Shamans in Peru and California, exploring the Chakra System, learning Tantric and Taoist techniques, and using Human Design & Gene Keys to understand her unique path while supporting others in understanding their own. With over five years of experience in providing personalized guidance to clients, Trishana's path is one of supporting and guiding others along their spiritual (and human) journey. Alongside her spiritual journey, she has also dedicated over a decade to government service, and now supports conscious businesses through SEO Marketing. I met Trishana back in March and immediately felt resonant energy as someone on a similar 6/2 journey, which you will learn more about if you don't already know. I was looking for someone to go deeper into Human Design and Gene Keys with, and I found her. If you like to know more about Trishana's personal journey, refer back to episode 53 where we explore her own mystical adventure that led her here.  I'm now excited to share Part II of an ongoing series of conversations with Trishana regarding all things Human Design and Gene Keys. This time we aim to start from the beginning and approach Human Design from the ground up, though we take many twists and turns along the way as Trishana and I get lost and found in our own inspirations, sacral responses, and mind melding. If you are looking for a linear style of teaching, you might look might elsewhere, but if you enjoy our musings, rabbit holes, and learn-as-we-go style, this may be the series for you! She and I could talk for hours on end, probably because we are so similar in our designs, and this is precisely the co-created space for us to satisfy those urges. We hope you enjoy the ride with us. Please enjoy this second episode with Trishana Suman as we explore the foundations of Human Design, get lost in the details, and discover more about ourselves in the process. May this episode be a gift, an invitation, and a medicine to discover your own design, follow your inner authority, and respond to what the Universe is calling forth.  To discover more about Trishana and her offerings, follow her @lightray on IG and visit sacredtransmutation.com FOOTNOTES -70% of the Neutrino Stream the Earth receives is emitted by the Sun -An additional "Authority" in Human Design is Mental Authority, which applies to certain Projector types. --- Support this podcast: https://podcasters.spotify.com/pod/show/dr-daniel-atkins/support

You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google's authorship attributions, but Gyi's all about the latest on expertise with E-E-A-T. Who's right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google's E-E-A-T criteria and solidify the importance of your authorship. And, it's not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise. Learn more here:  Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation And here: Author markup best practices   The News: There's not a lot of control over how brands show up on Google—will this change anything? - Maximize performance on Search with updates to query matching Google killed off its business messaging. What's the deal? - Changes to Google Business Profile Chat Gyi and Conrad will both be at some upcoming events! Come see them at Auto Crash Litigation 2024 and Law Firm Summer Reboot Camp.  And, for even more of Gyi's mellifluous tones (oh, and marketing know-how), check out his appearance on the ABA Legal Rebels podcast. Mentioned in this Episode: LHLM Episode - Google's Algorithm EXPOSED – What Matters and What Doesn't - Legal Talk Network  The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google's authorship attributions, but Gyi's all about the latest on expertise with E-E-A-T. Who's right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google's E-E-A-T criteria and solidify the importance of your authorship. And, it's not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise. Learn more here:  Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation And here: Author markup best practices   The News: There's not a lot of control over how brands show up on Google—will this change anything? - Maximize performance on Search with updates to query matching Google killed off its business messaging. What's the deal? - Changes to Google Business Profile Chat Gyi and Conrad will both be at some upcoming events! Come see them at Auto Crash Litigation 2024 and Law Firm Summer Reboot Camp.  And, for even more of Gyi's mellifluous tones (oh, and marketing know-how), check out his appearance on the ABA Legal Rebels podcast. Mentioned in this Episode: LHLM Episode - Google's Algorithm EXPOSED – What Matters and What Doesn't - Legal Talk Network  The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Ready to break down and demystify podcast SEO?In this rapidly evolving podcasting world, it's vital to stay ahead of misconceptions that can hinder your growth. This episode is dedicated to shattering myths about podcast SEO and aligning your strategy with what truly works.In this episode you will discover:The reality behind common myths that hold podcasters back when it comes to podcast SEOHow podcast SEO isn't as complicated as it seems Why simply adding keywords to titles isn't enough to rank your podcast higher on Apple & Spotify.So if you're ready to dive deeper into the world of podcast SEO, if you want to understand where most podcaster go wrong and how to avoid these mistakes scroll up and press play.Want to get your podcast roasted/get free personalized 1-1 coaching by Anthony and Taig? Go to:https://getmorelisteners.com/podcastauditRecommended Resources:# 23 | What Is Podcast SEO? How Can You Use It To Rank Higher On Apple & Spotify (Intro To Podcast SEO Part 1)#26 | How To Increase Your Podcasts Discoverability On Apple & Spotify (Podcast SEO Part 2) #29 | The 3 Things You Need To Focus On To Increase Your Visibility on Apple & Spotify (Podcast SEO Part 3)#32 | 5 Common Mistakes That Could Be Hurting Your Podcast Engagement (Podcast SEO Part 4)#35 | How To Establish Your Expertise, Increase Relevancy & Build Your Podcast's Authority (SEO Part 5)Content Pillars of ‘Why Your Podcast Isn't Growing'How to grow a podcastHow to build a content strategyHow to grow an engaged audienceHow to get more listeners for your podcastHow to use social media to grow a podcastSocial media strategies for growing a podcastPodcast SEO (Search Engine Optimisation)Podcast growth strategiesHow to build an audience with podcastingPodcast marketingContent marketingPodcast guestingThis is not a podcast like, Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien by more like ‘Why Your Podcast Isn't Growing' by Anthony Nwaneri.

Trishana Suman is an Empowerment Guide & Mentor. She has delved into diverse spiritual practices, including studying under Shamans in Peru and California, exploring the Chakra System, learning Tantric and Taoist techniques, and using Human Design & Gene Keys to understand her unique path while supporting others in understanding their own. With over five years of experience in providing personalized guidance to clients, Trishana's path is one of supporting and guiding others along their spiritual (and human) journey. Alongside her spiritual journey, she has also dedicated over a decade to government service, and now supports conscious businesses through SEO Marketing. I met Trishana back in March and immediately felt resonant energy as someone on a similar 6/2 journey, which you will learn more about if you don't already know. I was looking for someone to go deeper into Human Design and Gene Keys with, and I found her. But first I was guided to learn all about her mystical journey that led her here. I'm super EXCITED to finally share this conversation which took place all the way back in March because I knew Trishana and I would speak again to delve even deeper into Human Design and Gene Keys. She and I could talk for hours on end, probably because we are so similar in our designs. We have already recorded a part II to this episode all about Human Design and there will certainly be more.   Please enjoy this initial episode with Trishana Suman as we explore her mystical journey through life and just begin to dip our toes into Human Design at the tail end. I invite you to let this 2+ hour, wide ranging, and deeply personal conversation with Trishana be just a teaser for what's to come regarding these potent modalities which she incredible mastery of and of which we are just scratching the surface.  May this be a gift, an invitation, and a medicine to follow your own inner authority and respond to what the Universe is calling forth.  To discover more about Trishana and her offerings, follow her @lightray on IG and visit sacredtransmutation.com --- Support this podcast: https://podcasters.spotify.com/pod/show/dr-daniel-atkins/support

Bienvenida a la Temporada #2 de SEO Marketing y un Café! Te doy la bienvenida al Minuto de Marketing [MM] en los días Miércoles donde podrás escuchar tips e ideas que puedes implementar para mejorar tu SEO y tu marketing digital. Escucha hoy el tip que te doy a la hora de crear la estructura de tu página web. Asegúrate de darle FOLLOW o seguir a este podcast en la plataforma donde lo escuchas! Si tienes dudas o sugerencias y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com.  Como siempre, me puedes también enviar un mensaje en Instagram o en Facebook  o visita mi página web para más información: LourdesHurtado.com. Será un gusto verte por allí! Un e-abrazo, Lou PD: Descarga acá la guía para la optimización de imágenes PD 2: Si buscas el contenido de Organización y Finanzas escucha el Podcast Organízate y Brilla en: Apple Podcast, YouTube y Spotify.

Bienvenida a la Temporada #2 de SEO Marketing y un Café! Te doy la bienvenida al Minuto de Marketing [MM] en los días Miércoles donde podrás escuchar tips e ideas que puedes implementar para mejorar tu SEO y tu marketing digital. Asegúrate de darle FOLLOW o seguir a este podcast en la plataforma donde lo escuchas! Si tienes dudas o sugerencias y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com.  Como siempre, me puedes también enviar un mensaje en Instagram o en Facebook  o visita mi página web para más información: LourdesHurtado.com. Será un gusto verte por allí! Un e-abrazo, Lou PD: Descarga acá la guía para la optimización de imágenes PD 2: Si buscas el contenido de Organización y Finanzas escucha el Podcast Organízate y Brilla en: Apple Podcast, YouTube y Spotify.  

There are 4 critical pieces you must have in place on every single page on your site in order to improve your SEO ranking. Following best practice guidelines enables you to show up in search results—right where your ideal clients are looking for you! With these quick fixes, you'll elevate your copy, market more easily, & convert people more easily (to podcast listeners, blog readers, paying clients, & more)! Get your notebooks ready—and press play!With this episode you'll be able to:Learn what 4 parts of EVERY website page are absolutely necessary for SEO.Discover how to incorporate keywords in these SEO factors.Uncover how to prioritize your time & effort with these important SEO factors.Submit your question & get an answer on an upcoming podcast!Links & Mentioned Resources:Keyword Research TutorialSEO-ified Podcast Show Notes & Blog TemplatesSEO Basics ChecklistDFY SEO PacketRelated Episodes:Quick Win: SEO title + meta descriptionAmanda's DFY SEO PacketThis episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

One type of case study we haven't featured on the podcast is the “Failure” Case Study. (That's in quotes for a reason!) But that's exactly why I'm introducing you to my client, Ashleigh Chanél. You might be surprised to see 1. That I'm inviting her on to discuss this “fail” and 2. That there's a completed case study for you to check out. Yeah—the project wasn't a complete bust after all and I was able to take what I learned & use it to improve my client experience. But you gotta press play to get the goods!With this episode you'll be able to:Learn what was different about how Brittany was creating case studies.Discover what epic fail during Ashleigh's case study Brittany was able to learn from.Uncover how Ashleigh has used her case study in her marketing funnel.Check out Ashleigh's beautiful case study! (Designed by Emily Reagan)Links & Mentioned Resources:DFY Case Study CopywritingCase Study Training Program (enrollment closes 4/29)Related Episodes:Different Types of Case StudiesDallas' Case Study InterviewConnect w/ Ashleigh:InstagramWebsiteThis episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Get clients to find you, fall in love with you, & hand you their money

This is a case study interview I've been teasing for weeks. I'm so excited for you to meet my incredible client, Amanda Walker! She's a coach, a podcast host, & a lover of client results—like moi. Amanda shares how she heard about me, why she decided to hire me, what results & support she was hoping for, & what her SEO processes look like now. Whether you've worked with an SEO pro before or you're just thinking about doing it someday in the future—don't skip this one! With this episode you'll be able to:Learn the benefits of improving your blog, website, & podcast SEO.Discover the importance of highlighting client results in your marketing.Uncover what it's like to get SEO help from Brittany.Links & Mentioned Resources:Case Study Copywriting Training (open til 4/29)Case Study Interview QuestionsPodcast SEO TemplatesRelated Episodes:Jamar Diggs on YouTube SEOBest Damn Coach Podcast w/ BrittanyCase Studies + SEO w/ Rick MulreadyConnect w/ Amanda:InstagramPodcastFramework TrainingThis episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaGet clients to find you, fall in love with you, & hand you their money

As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, friend.

How to make your ecommerce store stand out with SEO   Do you struggle to get your products to rank high on the search engine results pages?    Last year we went through how you can improve user experience on site with Louis Smith.   And today we'll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.    Tune in to learn:  How ecommerce SEO differs from service-based business SEO What features ecommerce owners can access in the SERPS Why you should get set up on Google Merchant Center. The biggest mistakes ecommerce sites are making What the best structure for product pages is Patrick's top tips on how to make more engaging product descriptions How to use internal linking to cross-sell your products Why having a personalised brand can help you stand out What role schema plays in ecommerce sites   Useful resources:  Google Merchant Center Google Keyword Planner SEMrush Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)   Head to episode notes   Freebies: Free webinar: Increase your website traffic (and sales) Free challenge: SEO SOS The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through some questions she had about the final case study copy & the SEO strategy. There weren't many, so we had extra time which I used to ask her about her experience working with me to create this case study. With this episode you'll be able to:Discover the value of case studies as a lead generator.Learn questions you can ask during a case study interview or wrap up call.Uncover Dallas' approach to using case studies for her podcast and program.Submit your question & get an answer on an upcoming podcast!Links & Mentioned Resources:DFY Case Study CopywritingThe Case Study Copywriting Training ProgramSEO Podcast Show Notes + Blog TemplatesThe case study referenced on the callConnect w/ Dallas:InstagramThe HivePodcastThis episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Get clients to find you, fall in love with you, & hand you their money

In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh. My takeways on iSEO:my current business model doesn't need to focus on international SEO.I rarely ship internationally.I COULD leverage Amazon fulfillment to explore international marketsCould I experiment with language-specific pages for products? What about a blog to go with that one language-specific page?Leveraging takewarys from Google Search Console:According to GSC, people were searching for marquee letters to rent and buy! So I put up a product page and I've had two rentals so far - one for $900!Join the 2nd round of SEOSQuad founders here for $29 - NINE spots left! (if link doesn't work, it means spots are filled!)00:00 Welcome to Follow Through Fridays... on a Saturday!00:08 Diving into International SEO with Sarah Presh00:22 The iSEO Shopify Theme Dilemma and SEO Insights01:41 Leveraging Amazon for International Sales04:09 Launching New Products Based on SEO Data05:57 Join the SEO Squad: A Special Invitation06:39 Looking Ahead: Website Building with Sarah Jensen06:56 Closing Thoughts and Next Episode TeaserIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Google rolled out new spam policy updates that will change SEO as you know it. In this episode, SEO expert, John Lincoln walks you through the 3 March 2024 spam policy updates, explains what they are, and gives an example of each.

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.   Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Raise your hand if you've ever received a cold email pitching you to book SEO services with someone. You know… the ones that say “I'm from Wix/Squarespace/Wordpress blah, blah, blah.” Wouldn't it be nice if you could ask someone if these emails are legit or a scam? That's exactly what this episode is all about! I'm using a real life email example (thanks to my friend Mindi) to walk you through the exact steps to determine if emails like this are spammy or actually require your attention.With this episode you'll be able to:Learn what red flags to look for in cold emails about SEO services.Discover what to do when you're ready to work on your website's SEO.Learn what to do when you get these unsolicited emails in your inbox.Got more Q's? Submit your question & I'll answer you on an upcoming podcast.Mentioned Resources:SEO Packet➡️ I'm having Amanda Walker join me very very soon so she can tell you all about her experience with the SEO packet for her podcast & blog!This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Join the 4-day email course & make sure you feature the right client in your case study AND ask them the right questions! (Starts 3/24/24

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We'll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Head to the episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

Ever wanted to be a fly on the wall for one of my case study interviews? Or wishing there was some way you could learn more about what it's like to work with me to improve your site's SEO? Well… this episode tackles both topics! Meet: Donna Piper—Akashic records reader, former therapist, & SEO client. Tune in to hear why Donna wanted to improve her SEO strategy, why she decided to work with me, & what her SEO Packet experience was like. Whether you've got SEO or case studies on the brain, this episode is sure to be a helpful resource!With this episode you'll be able to:Learn the benefits of improving your website SEO.Discover what it's like to work with an SEO pro like Brittany. Uncover the easiest way to conduct a powerful case study interview.Don't forget you can submit your question! And yes, I really am going to give you an answer in an upcoming podcast. Oh, and be sure to say hi on Instagram!Mentioned Resources:Case study interview questionsSEO mistakesYT interview w/ DonnaBlog about Donna + Akashic recordsThe Midnight Library (book)How to Blog w/ SEO (course)SEO PacketWith a rich educational foundation in Dance Movement PsychotheraGet everything you need to write blogs with SEO in this 10-day email course hosted by SEO copywriter, Brittany Herzberg. Join here! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!Find me on: Instagram, YouTube, & LinkedIn.Ask your question! I often mention:Leah BryantBuzzsproutStyled Stock SocietyLegal templates (use code: BASICB for $50 off)GAB w/ CeliBrain.fmHelloAudioBook of the Mo. ClubHoneyBook(*affiliate links included, so I might make a lil money when you click. I only recommend people, products, & programs I use)

Today is a tip episode, we're going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024.  I'm gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in.  Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we're moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start?  How do we really know who our audience is, what they're talking about and how to reach them? Can we use data and insights to find out what podcasts they're listening to, which social accounts they follow and the websites they love most? And when we know all that information, what the hell do we do with it? Today's guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers. Tune in to Learn: How much influence AI has actually had in digital marketing  The biggest challenges marketers are facing n 2024 What ‘dark social' means What the future of paid ads looks like What is working in social media How SparkToro works How to use the data you find using SparkToro Why email marketing is the way forward What you should be investing your time in marketing right now Useful resources: Geraldine DeRuiter's new book: If You Can't Take the Heat   Head to the episode notes.    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101) (00:07) Supermarkets strategically place products to increase sales (02:10) Upselling and increasing average order value is key to marketing (03:49) Amazon's upselling strategy is effective (04:14) Importance of planning in marketing breakthroughs (04:42) Benefits of ranking number one on Google (07:37) SEO's compounding effect and black box nature (08:48) Looking at competition when marketing isn't working (09:24) Importance of analyzing what competitors are doing (09:34) Learning from what is working for competitors (10:04) Importance of competitive analysis in marketing (10:36) Most people don't look at competitors' strategies (11:05) Back to basics: analyze competition to improve marketing (11:52) Estimations and budgets for potential traffic and sales (12:07) Base, aggressive, and super aggressive traffic growth scenarios (12:50) Seek outside help to gain perspective on marketing (13:08) Larger corporations already know competition is doing better (13:26) Negotiating prices in agency proposals (13:30) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's coming down the pipe? And what is old hat? Today I'm joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We're going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024. Will AI ruin SEO once and for all? What algorithm updates do we see coming? Can we finally forget schema? We'll answer all this and more in today's episode.   Tune in to learn:  What impact Generative AI will have on the Search results The importance of User signals in ranking What Cyrus learned as a Google quality rater Whether backlinks still matter If you still need to keep using schema The three-second rule and why it matters more in 2024 What Cyrus learned from the recent Google privacy trial And so much more. Head to episode notes  Useful resources:  Cloudflare Pingdom GTmetrix Google Search Quality Rater Guidelines Freebies: SEO SOS Challenge Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

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Damon Burton was the guest on this episode of Success Profiles Radio. Over a decade ago, he beat a billion-dollar entity in the search rankings. At that point, he knew he was on to something and build an international SEO marketing company that has worked with Fortune 500 companies and Shark Tank featured businesses alike. We talked about common misconceptions people have about SEO, the questions to ask SEO experts if you are thinking about hiring them, how to build a multi-million dollar company without ads, and the value of creating content that solves problems for people. In addition, we discussed how he beat a billion-dollar brand in Google search using their own brand, whether organic traffic converts better than paid traffic, and how long it takes for SEO campaigns to produce results. Finally, we discussed his experience in Russell Brunson's private mastermind group, event marketing, his free resource about SEO marketing, and much more. You can subscribe and listen to the show on Apple Podcasts/iTunes, or you can hear it at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts (toginet.com)