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Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn't as hard as you might think.This week I'm joined by Katie Cash and Jeni Dzenis of Smartegies. The conversation is about different types of marketing data, marketing campaigns, and how data is used by marketing or business development to assist sales. In addition, they provide examples of how these strategies or tactics can be used during the prepositioning and capture planning process.Here are some highlights:Marketing strategies advantage during pursuit: 10:57Tactics for reaching warm leads: 16:25Each strategy has a purpose: 20:21How Jeni utilizes the crazy ideas in the proposal process: 28:01A few ideas for pre-positioning: 31:46Tips to get started with these marketing techniques: 34:49Resources & Links:AEC Marketing for Principals Podcast – https://smartegies.com/podcast/.Smartegies - https://smartegies.com/Rate, Review & Subscribe on Apple Podcasts“I love Lindsay and Marketers Take Flight.”
This month is very special to me. Can you take a guess why? You might already know. This month, July 2022, marks 10 years of Marketers Take Flight! That's 10 years, a decade since I started my little blog in 2012 that has since grown to online courses, training resources, a Facebook community, and this podcast! Plus a few little presentations and webinars sprinkled in. And I will tell you, all the content, training, and presentations have been with my blood, sweat, and tears. And, today's episode is about celebration. I share why I created Marketers Take Flight, how it originated, and some highs and lows along the way. Then I give you a sneak peek into what the future holds for Marketers Take Flight.MARKET-ers' Place The PLACE to get training, tools, and resources specific to AEC marketing. Get answers and tools for a specific problem you're trying to solve or a process you want to improve instantly. Visit MARKET-ers' Place here >> https://www.marketerstakeflight.com/place
Would you like to know how your firm stacks up against other firms in terms of pipeline forecasts, win rates, and proposal volume? Deltek has created an industry study that breaks down all the information for you. In this episode, I talk with Megan Miller, CPSM about some of the amazing trends she's seeing in this year's business development report.Megan explains what the report is, how it's created, and how metrics are reported. This study is a valuable piece of research for any firm. Deltek's latest report is aimed at anyone that does business in the A&E industry, not just Deltek customers. Be sure to listen in and then check the links for an opportunity to go even deeper into the report.Here are some highlights:Megan's career path: 2:11Overview of Deltek Clarity Study: 5:27Key trends in Business Development: 7:53Big growth ahead? 9:34Industry averages broken down: 12:20How are the metrics reported; 15:10Understanding your “Why” and how to change: 16:02Win rate change: 17:30Surprise findings for this year's study: 20:15Third of firms not using a CRM??! 24:05Top business development challenges: 26:42#1 piece of advice for a new AEC marketer: 31:15Resources & Links:Deltek Coffee & Clarity Series: https://bit.ly/43rdClaritySeries43rd Deltek Clarity Study: https://info.deltek.com/Clarity-AE Rate, Review & Subscribe on Apple Podcasts“I love Lindsay and Marketers Take Flight.” > https://www.marketerstakeflight.com/place
I am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm's brand awareness, capture new leads, and eventually drive the growth at your firm.ModMarketing is going to cover the nuts and bolts of how to do this. In this series, you will learn how to develop a ModMarketing program that is right for your firm. Some topics I plan to cover include: How to define your personasSetting ModMarketing goalsOutlining a content strategyDifferent content strategies and examplesRepurposing content into multiple formatsSearch engine optimizationPromoting contentOptimizing marketing performanceAnalyzing marketing resultsMake sure you are subscribed to the Marketers Take Flight podcast, so you don't miss any episode in this series! And in this first episode, I am going to go into a little more in detail about what the heck I mean by ModMarketing.Rate, Review & Subscribe on Apple Podcasts“I love Lindsay and Marketers Take Flight.”
This message was shared on September 8th, 2019 by Rev. Dr. Mike Coppersmith at Mission Liberty Hill Lutheran Church in Liberty Hill, TX.
The wish to understand mental suffering is universal and requires an appreciation for its history. Since Biblical times, humans have understood madness, or other deviations from normal mental functioning, in diverse and unique ways. These have included belief in divine origins, biological causation, and environmental influences. And treatments for mental illness have undergone a similar evolution. In his book Madness in Civilization: A Cultural History of Insanity (Princeton University Press, 2015), Andrew Scull offers an important and timely examination of this complicated history. And in our interview, he talks about what motivated him to take on such an ambitious and important project and his hopes for the future of psychiatry and psychology. Andrew Scull is Distinguished Professor of Sociology and Science Studies at the University of California, San Diego. His prior books include Masters of Bedlam: The Transformation of the Mad-Doctoring Trade (2016); Madhouses, Mad-Doctors, and Madmen: The Social History of Psychiatry in the Victorian Era (2015); and The Insanity of Place / The Place of Insanity: Essays on the History of Psychiatry (2015). Eugenio Duarte, Ph.D.is a licensed psychologist and psychoanalyst practicing in New York City. He treats individuals and couples, with specialties in LGBTQ issues, eating and body image problems, and relationship problems. Follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices
The wish to understand mental suffering is universal and requires an appreciation for its history. Since Biblical times, humans have understood madness, or other deviations from normal mental functioning, in diverse and unique ways. These have included belief in divine origins, biological causation, and environmental influences. And treatments for mental illness have undergone a similar evolution. In his book Madness in Civilization: A Cultural History of Insanity (Princeton University Press, 2015), Andrew Scull offers an important and timely examination of this complicated history. And in our interview, he talks about what motivated him to take on such an ambitious and important project and his hopes for the future of psychiatry and psychology. Andrew Scull is Distinguished Professor of Sociology and Science Studies at the University of California, San Diego. His prior books include Masters of Bedlam: The Transformation of the Mad-Doctoring Trade (2016); Madhouses, Mad-Doctors, and Madmen: The Social History of Psychiatry in the Victorian Era (2015); and The Insanity of Place / The Place of Insanity: Essays on the History of Psychiatry (2015). Eugenio Duarte, Ph.D.is a licensed psychologist and psychoanalyst practicing in New York City. He treats individuals and couples, with specialties in LGBTQ issues, eating and body image problems, and relationship problems. Follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices
The wish to understand mental suffering is universal and requires an appreciation for its history. Since Biblical times, humans have understood madness, or other deviations from normal mental functioning, in diverse and unique ways. These have included belief in divine origins, biological causation, and environmental influences. And treatments for mental illness have undergone a similar evolution. In his book Madness in Civilization: A Cultural History of Insanity (Princeton University Press, 2015), Andrew Scull offers an important and timely examination of this complicated history. And in our interview, he talks about what motivated him to take on such an ambitious and important project and his hopes for the future of psychiatry and psychology. Andrew Scull is Distinguished Professor of Sociology and Science Studies at the University of California, San Diego. His prior books include Masters of Bedlam: The Transformation of the Mad-Doctoring Trade (2016); Madhouses, Mad-Doctors, and Madmen: The Social History of Psychiatry in the Victorian Era (2015); and The Insanity of Place / The Place of Insanity: Essays on the History of Psychiatry (2015). Eugenio Duarte, Ph.D.is a licensed psychologist and psychoanalyst practicing in New York City. He treats individuals and couples, with specialties in LGBTQ issues, eating and body image problems, and relationship problems. Follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices
The wish to understand mental suffering is universal and requires an appreciation for its history. Since Biblical times, humans have understood madness, or other deviations from normal mental functioning, in diverse and unique ways. These have included belief in divine origins, biological causation, and environmental influences. And treatments for mental illness have undergone a similar evolution. In his book Madness in Civilization: A Cultural History of Insanity (Princeton University Press, 2015), Andrew Scull offers an important and timely examination of this complicated history. And in our interview, he talks about what motivated him to take on such an ambitious and important project and his hopes for the future of psychiatry and psychology. Andrew Scull is Distinguished Professor of Sociology and Science Studies at the University of California, San Diego. His prior books include Masters of Bedlam: The Transformation of the Mad-Doctoring Trade (2016); Madhouses, Mad-Doctors, and Madmen: The Social History of Psychiatry in the Victorian Era (2015); and The Insanity of Place / The Place of Insanity: Essays on the History of Psychiatry (2015). Eugenio Duarte, Ph.D.is a licensed psychologist and psychoanalyst practicing in New York City. He treats individuals and couples, with specialties in LGBTQ issues, eating and body image problems, and relationship problems. Follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices
The wish to understand mental suffering is universal and requires an appreciation for its history. Since Biblical times, humans have understood madness, or other deviations from normal mental functioning, in diverse and unique ways. These have included belief in divine origins, biological causation, and environmental influences. And treatments for mental illness have undergone a similar evolution. In his book Madness in Civilization: A Cultural History of Insanity (Princeton University Press, 2015), Andrew Scull offers an important and timely examination of this complicated history. And in our interview, he talks about what motivated him to take on such an ambitious and important project and his hopes for the future of psychiatry and psychology. Andrew Scull is Distinguished Professor of Sociology and Science Studies at the University of California, San Diego. His prior books include Masters of Bedlam: The Transformation of the Mad-Doctoring Trade (2016); Madhouses, Mad-Doctors, and Madmen: The Social History of Psychiatry in the Victorian Era (2015); and The Insanity of Place / The Place of Insanity: Essays on the History of Psychiatry (2015). Eugenio Duarte, Ph.D.is a licensed psychologist and psychoanalyst practicing in New York City. He treats individuals and couples, with specialties in LGBTQ issues, eating and body image problems, and relationship problems. Follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/medicine
The wish to understand mental suffering is universal and requires an appreciation for its history. Since Biblical times, humans have understood madness, or other deviations from normal mental functioning, in diverse and unique ways. These have included belief in divine origins, biological causation, and environmental influences. And treatments for mental illness have undergone a similar evolution. In his book Madness in Civilization: A Cultural History of Insanity (Princeton University Press, 2015), Andrew Scull offers an important and timely examination of this complicated history. And in our interview, he talks about what motivated him to take on such an ambitious and important project and his hopes for the future of psychiatry and psychology. Andrew Scull is Distinguished Professor of Sociology and Science Studies at the University of California, San Diego. His prior books include Masters of Bedlam: The Transformation of the Mad-Doctoring Trade (2016); Madhouses, Mad-Doctors, and Madmen: The Social History of Psychiatry in the Victorian Era (2015); and The Insanity of Place / The Place of Insanity: Essays on the History of Psychiatry (2015). Eugenio Duarte, Ph.D.is a licensed psychologist and psychoanalyst practicing in New York City. He treats individuals and couples, with specialties in LGBTQ issues, eating and body image problems, and relationship problems. Follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology
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