Podcasts about cpsm

It's easy to forget how much architects, engineers, and contractors influence our communities and daily lives.Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industry does more than just design spaces.  She's all about breaking the mold by bringing fresh energy and a startup mindset to an industry that's ready for a shake-up. For Malory, it's not just about the buildings—it's about creating schools, parks, and spaces that make a real difference.Tune in as Malory talks about the need for more diverse leadership, why women should start their own firms, and how Shear Structural is giving back to the community.Topics discussed in this episode:AECmaking impactmarketerswomen in businessdesigning spacesdiversity in STEMsoft skillsprofessional developmentadaptive reusesustainability Connect with Malory Atkinson, CPSM, LEED GA:LinkedIn:  https://www.linkedin.com/company/shearstructural/ Website: https://shearstructural.com/Connect with Katiehttps://smartegies.com/

Have you ever wondered what sleep training looks like when families take a more gradual or parent-present approach? In today's episode of the Becoming a Sleep Consultant podcast, I'm joined by Ali Manning a CPSM certified sleep consultant who specializes in working with parents who want to improve their child's sleep without making big, abrupt changes.We talk about what it really means to support families over a longer period of time, how to navigate concerns about crying, and the mindset shifts parents need when implementing gradual sleep training methods. Ali shares her experiences working with families who want to move at a slower pace, the challenges that can come with this approach, and why the long-term benefits are so worth it.Whether you're a parent considering a gentler sleep training method or a sleep consultant who wants to better support families in this way, this episode is packed with insights and encouragement!Links:Website: https://www.snugglesandslumber.com/Instagram: https://www.instagram.com/snuggles.and.slumber.sleep/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

In this episode of the Becoming a Sleep Consultant podcast, I'm joined by Emily, a recent graduate of the CPSM program and a thriving new sleep consultant. Emily shares her journey from enrolling in CPSM in April 2024 to launching her consulting business just three months later.We discuss her transition into entrepreneurship, how she balances her family life and part-time work as a physical therapist while also growing her business, and the strategies she's putting into place in order to grow her list of referral partners and clientele. Emily is passionate about changing the narrative around sleep training and in this conversation you'll hear Emily share how this mission is driving her work with families.Highlights of our conversation include:• Emily's motivation to become a sleep consultant and why she chose CPSM• The challenges and rewards of stepping into business ownership.• Balancing family, work, and business growth.• The power of building community relationships.• Her mission to transform the way families think about infant sleep and sleep training.• Emily's vision for the future of her sleep consulting business.Links:Website: www.Soundofsleeping.orgInstagram: https://www.instagram.com/soundofsleeping/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

In this episode of the Becoming a Sleep Consultant podcast, we dive into the transformative power of "putting yourself in the right room." I recorded this episode from my hotel room while attending the Birthworker Retreat in Clearwater, Florida, where a community of doulas and sleep consultants, including graduates from the Center for Pediatric Sleep Management (CPSM), came together to inspire and learn from one another. Discover why surrounding yourself with like-minded professionals is essential for personal and professional growth, and how the CPSM community can be the perfect place for aspiring and established sleep consultants to thrive.What You'll Learn in This Episode:• What it means to "put yourself in the right room."• How the Birthworker Retreat exemplifies the power of professional communities.• Practical tips for finding spaces and communities that align with your goals.Why This Episode Matters: Success isn't just about what you know; it's about who you know and who you surround yourself with. This episode will motivate you to seek out opportunities, events, and communities that challenge and inspire you to grow. If you're considering becoming a sleep consultant, you'll gain insight into why CPSM might just be the "right room" for you.If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Brittany is a mom of two, a dedicated nurse practitioner specializing in pulmonary and sleep, and a certified pediatric sleep consultant through CPSM. Her interest in baby sleep took root six years ago with the birth of her son, but it wasn't until her daughter arrived three years later that she fully immersed herself in understanding infant sleep. Both of Brittany's children struggled with sleep early on, which led her to spend countless hours figuring out effective sleep strategies. Brittany's talent for improving sleep became clear as friends began seeking her advice with their own babies. Often, she would think, "I should really find a way to make a business out of this." In February 2024, Brittany decided to take her passion to the next level by enrolling in Center for Pediatric Sleep Management's sleep consultant certification program. She officially launched her sleep consulting business in March 2024 and hasn't looked back since. On this episode of the Becoming a Sleep Consultant podcast Brittany shares: - What it's like for her to grow a successful sleep consulting business while working full time and simultaneously raising two young children. - How she leverages her medical credentials to stand out in the field - The work she is doing to attract her ideal client so her business can work for her! Links: Website: https://www.goodnightnursebh.com/ https://www.instagram.com/brittany_sleepconsultant/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Danielle Hansen, Sr. Director, Global Strategic Sourcing at Tonal, will teach you how to create leverage in any negotiation by using powerful techniques. You'll learn how to use time as a scarce resource, how to empower yourself, and how to get what you want. Follow Danielle Hansen on LinkedIn. https://www.linkedin.com/in/danielle-hansen-mba-lssbb-cpsm-a751581/ Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1 What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Danielle Hansen, Sr. Director, Global Strategic Sourcing at Tonal, will teach you how to create leverage in any negotiation by using powerful techniques. You'll learn how to use time as a scarce resource, how to empower yourself, and how to get what you want. Follow Danielle Hansen on LinkedIn. https://www.linkedin.com/in/danielle-hansen-mba-lssbb-cpsm-a751581/ Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1 What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

In this episode, Deirdre sits down with Uniqueka Walcott, a renowned writer and speaker, to discuss personal branding, career ownership, and workplace culture. Known as the "Billion Dollar Bid Writer," Uniqueka shares her journey of crafting a strong personal brand through strategic communications and offers insights from her experience to help individuals embrace authenticity and boost visibility. The conversation highlights pivotal career moments, emphasizing self-guidance and the importance of a supportive network. Uniqueka addresses challenges in career ownership, including mindset shifts and actionable feedback, and stresses the necessity of recognizing when change is needed. Strategies for overcoming obstacles and cultivating a workplace culture of mutual respect are also explored. Key takeaways include rejecting disrespect, being discerning with feedback, and embracing proactive change, providing listeners with practical insights to advance their personal branding and career growth.   Uniqueka Walcott, CPSM, Uniqueka Walcott Communications LLC Uniqueka Walcott is celebrated for her prowess in proposal management and strategic communications. As the founder of Uniqueka Walcott Communications LLC, she empowers others to express their authentic selves. Holding a B.A. in journalism with a focus on Public Relations from Georgia State University, Uniqueka has secured over a billion dollars in government contracts and has been featured in the Baltimore Sun. Her Personal Branding Masterclass is instrumental in helping clients boost their visibility and build meaningful connections, paving the way for their growth.     Music by RomanSenykMusic on Pixabay. www.pixabay.com

Sarah is a seasoned healthcare professional, having worked as a registered nurse for 8 years before transitioning to life as a stay-at-home mom and pediatric sleep consultant. Certified by CPSM in 2023, Sarah has been practicing healthy sleep habits with her own children from the start. Her passion for sleep consulting began by informally helping other parents troubleshoot sleep challenges, she loved seeing the transformation! Now a mother to three children with baby number four due this winter—Sarah finds joy in supporting other families as they work to establish healthy sleep habits in their homes.On this episode of the Becoming a Sleep Consultant podcast, Sarah shares:- How she juggles prioritizing her children while also growing a successful business- Why she loves working with moms of newborns the most- Her goals for her business growth in the coming years!Links:Website: https://www.beforedawnsleep.ca/Instagram: https://www.instagram.com/beforedawnsleep/Facebook: https://www.facebook.com/beforedawnsleepIf you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

A CPSM Graduate Spotlight with Aly DabbsAlternate Episode ArtworkUpload a square image here if you would like to replace the album artwork for this specific episode onlyShow NotesPlease include any show-notes you would like displayed with your episode, including links.Aly lives in the Nashville area with her husband and two young boys. Over the past year, Aly has channeled her passion into becoming a sleep consultant—a journey that began after she and her husband hired a sleep coach when their own child was struggling. They had such a transformative experience that Aly decided to become a sleep coach herself!Aly has a particular passion for supporting exhausted moms through the challenges of toddlerhood. Her goal is to provide support to moms during what can be a difficult and isolating time, helping them find balance and rest so the entire family can thrive.On this episode of the Becoming a Sleep Consultant podcast Aly shares:- What it looks like for her to grow her sleep consulting business while also working full time- How she is connecting with her ideal client- What her business looks like one year in!Links:Website: https://restfulbaby.com/Instagram: https://www.instagram.com/aly_sleepconsultant/Podcast: https://restfulbaby.com/podcastIf you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Marta is a financial sales professional with over 15 years of experience in the field. When she became a twin Mom, she quickly developed a bit of an obsession with understanding and improving sleep. This personal quest turned into a true passion for helping other families achieve healthy sleep patterns for their babies. When she enrolled Center for Pediatric Sleep Management, she already was working with families as a sleep consultant. She believed she could navigate this path on her own, but only after joining CPSM did her business truly begin to take off.Marta is very passionate about this work and aims to help as many families as possible!On this episode of the Becoming a Sleep Consultant podcast, Marta shares:- That before enrolling in CPSM, she contemplated whether certification was necessary- What she ultimately found to be most valuable about obtaining her certification- What her business looks like now – just a few months after completing the CPSM course!If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Fresh out of high school, Natalie embarked on a journey as a nanny, fueled by a profound love for children. This passion has taken Natalie across the globe, including France, Switzerland, Puerto Rico, Nicaragua, Guatemala, New York, and Colorado. Throughout these travels, Natalie quickly recognized the critical importance of a predictable routine for young children and the necessity of establishing healthy sleep patterns.Some years back, while attending an INA webinar, Natalie was introduced to sleep consulting, planting the seed for a future venture. For the past three years, Natalie has been working as a placement counselor with a local household staffing agency. This role has not only honed her customer service skills but also ignited a desire to start her own business.Natalie is eager to hit the ground running with her own sleep consulting business, aiming to help clients establish healthy sleep routines for their children while also creating the lifestyle she desires for her own family. On this episode Natalie shares:- How supporting families for free is helping her to gain her confidence - That she is able to get her clients the results they desire even without financial buy-in- How the CPSM community has been instrumental to her success in the earliest days of getting her business off the ground!Links:Website: http://www.slumberpsc.com/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Welcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your personal life.Hosted by me, Lindsay Diven, CPSM, a Full Focus Certified Pro, this season I will share topics that empower you to become the best version of yourself, both professionally and personally.We'll explore:Productivity Mastery: Techniques to enhance your efficiency and make the most of your time.Mindset and Motivation: Cultivating a growth mindset to overcome challenges and stay motivated.Personal Development: Crafting and following a personal development plan tailored to your unique goals.Work-Life Balance: Strategies to achieve harmony between your professional responsibilities and personal well-being.Leadership Skills: Building confidence and skills to lead and inspire your team effectively.Goal Setting: Applying proven goal-setting methods to achieve meaningful milestones in your life and career.Self-Care and Wellness: Incorporating self-care routines to maintain your mental and physical health.Career Advancement: Navigating career transitions and opportunities for growth within the AEC industry.Join me as we embark on this journey to enhance not just your marketing skills, but your overall quality of life. Together, we'll explore actionable strategies and insights that will help you achieve success and fulfillment in every aspect of your life. Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.

In this episode, I'm joined by Katherine Robinette to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. We talk about the process to follow for change management and common scenarios where individuals may feel hesitant to start due to uncertainty or anticipated resistance. We stress the significance of clear communication throughout the process to mitigate resistance and foster engagement. If you want to know how to really get SCHTUFF done right, join us as we uncover strategies for building trust and ensuring everyone feels involved in the journey of change. About Katherine: In today's work environment, it is a struggle to find the time, resources, and energy to make big changes efficiently, effectively, and with wide support. Meet Katherine Robinette, CPSM, keynote speaker and consultant, on a mission to help leaders and managers create positive change for their teams and company. With more than 20 years of experience in marketing and employee engagement, Katherine is a thought leader in effective engagement and organizational change management. https://KeystoneAndRaven.com https://www.linkedin.com/company/keystone-and-raven https://www.linkedin.com/in/karobinettecpsm/ https://www.facebook.com/profile.php?id=61560298193059 (business page)

Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and their cause, and advance the brand and goodwill of the company investing in it. PSM Show cohost Frank Lippert talks to Jodi Sommers of Jodi Sommers Marketing and Megan Falkenstein of Sponsors, Inc. to learn more about what goes into doing great cause marketing—the kind of campaigns where everyone benefits and everyone wins.   Jodi Sommers, CPSM, Jodi Sommers Marketing Jodi Sommers spent the past twenty-five years providing her expertise to a diverse array of AEC firms. With a bachelor's degree in marketing from the University of Florida, she has dedicated her career to the art of marketing ever since. Jodi is a Certified Professional Services Marketer and a LEED Green Associate. She served as the President of the Southwest Oregon Chapter of the American Marketing Association and led a sustainable business organization in Eugene, Oregon for three years. In 2023, Jodi launched her consulting firm, Jodi Sommers Marketing, where she offers a comprehensive range of marketing services tailored to AEC firms. Her firm specializes in cause marketing, which integrates support for nonprofits with marketing and employee engagement goals. From strategic planning and project pursuits to client feedback surveys and cause marketing, Jodi is committed to helping her clients achieve success.   Megan Falkenstein, Sponsors, Inc. Megan Falkenstein, a native of Eugene, Oregon, has over a decade of experience as a professional fundraiser and communications director. She is deeply dedicated to her work, which has focused on creating unique visual brands and compelling donor-focused storytelling for social justice nonprofits. She has spent the last 5-years as the Development Director for Sponsors, Inc. A nonprofit whose mission is to provide wrap-around supportive services and housing to formerly incarcerated individuals in Lane County. In her free time, she enjoys walking her rambunctious rescue pup along the beautiful river bike path, seeing as much live music as possible, throwing killer parties, and volunteering year-round as the Oregon Country Fair Volunteer Crew Coordinator.   Music by RomanSenykMusic on Pixabay. www.pixabay.com 

Amy is a wife, mama to four children and former special education teacher. She graduated from CPSM in June of 2023 and recently opened her business, Rhythms of Rest. After each of her pregnancies, Amy struggled with postpartum depression and anxiety and realized how much sleep affected her mental health.Amy's family moved to Amsterdam in 2017 and raised their boys there for 3.5 years. She experienced her 4th pregnancy abroad and saw a totally different way of life for pregnant and postpartum mothers…one that normalized support and prioritized rest for the entire family. Amy's own experience with postpartum depression and anxiety as well as her time abroad ignited her passion to help moms create rhythms and routines so that their families can thrive.On this episode of the Becoming a Sleep Consultant Podcast, Amy shares:- That she was able to land several clients and get a complete return on her investment in her first month in business - How she uses Facebook to connect with her ideal audience- Her goals for the coming months and years to come!Links:Website: https://rhythmsofrest.com/Instagram: https://www.instagram.com/therhythmsofrest/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

DMSc, MSPAS, PA-C, is a physician assistant with a doctoral degree in medical science. She has been practicing evidence-based medicine for seven years and wanted to find a way to support her pediatric patients and families with their sleep struggles in an evidence-based way. Aurielle found CPSM about a year and a half ago and quickly felt empowered by the course to start her own business as a sleep consultant. She believes independent sleep is a beautiful and powerful gift. It is her mission to equip parents with the tools to empower their children to sleep independently with trust-building and healthy boundaries. Along the way on this journey, Aurielle has been blessed with the opportunity to complete her own doctoral project on the evidence behind sleep training techniques as well as dive into and critique the peer reviewed literature we now discuss in the “Science of Sleep” section of the CPSM course!On this episode of the Becoming a Sleep Consultant Podcast Aurielle shares:– Why she chose to get certified as a sleep consultant– How she juggles working her day job, caring for her daughter and growing her business– What she has planned for the future!Links:Website: https://pediatricsleepbyaurielle.com/Instagram: https://www.instagram.com/pedsleepbyaurielle/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Crystal is a certified pediatric sleep consultant, wife, mother to a precious baby girl and the owner and founder of Rest Within Reach. Two years ago, after having a traumatic birth experience, an undiagnosed tongue-tie, challenges with nursing leading to 14 months of exclusive pumping, coupled with lack of support and sleepless nights, Crystal was quickly spiraling into physical exhaustion and mild postpartum depression. She knew something needed to change and eventually sleep trained her daughter.  It completely transformed her life and mental health and later compelled her to pursue a certification in sleep consulting   With a background enriched by 13 years in education, 4 years as the Spanish-speaking operations manager of a school bus company, a former nanny and the firsthand experience of being a mom, she understands the many challenges that come with becoming a parent for the first time and how that experience is greatly affected by littles who aren't sleeping well. Crystal graduated from CPSM in February of 2024 and is passionate about helping families achieve sleep for their littles so that mental and physical rest can be achieved by all, because support shouldn't end at birth.  Rest is within reach!On this episode of the Becoming a Sleep Consultant podcast Crystal shares:- What it's like to juggle growing a sleep consulting business while caring for a toddler at home- Her WHY for getting into this line of work- Who her ideal client is, and how she plans to connect with those who are in need of her support!Links:Website: https://www.restwithinreach.com/Instagram: https://www.instagram.com/restwithinreachFacebook: https://www.facebook.com/RestWithinReach/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Megan is currently a full-time manager at a global not-for-profit company and a mama to a 2.5 year old little girl. On a quest to find something to fill her cup as well as a passion project and additional source of income, she came across CPSM. Megan is very passionate about child development and maternal mental health, and sleep is such a big part of that. Her eventual goal would be to leave her job and make this her full-time endeavor so she can be more present with her daughter 13 year old stepson. On this episode of the Becoming a Sleep Consultant podcast, Megan shares: - How she juggles working full time, taking care of her children and getting through the course - What she is loving most about the certification process - That she had a few limiting beliefs before getting started, and how she overcame those thoughts so she could get going!If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Brittany is a certified pediatric sleep consultant, mom of two, and former VP at a nonprofit. Brittany and her husband suffered a significant loss in April of 2023 after delivering her son, Gates stillborn at 16 weeks. This was a pivotal moment in her life when she realized she wanted to be a stay-at-home mom with her 2 children. While Brittany was on leave from her job recovering, she found CPSM and enrolled. Brittany's background in nonprofit and strong desire for relationship building and sleep training drew her into this field. Brittany graduated from CPSM in June 2023, the same day she was laid off from her employer and became a stay-at-home mom. Brittany now works her business around her busy children and enjoys the rewarding work of changing lives for the better.On this episode of the Becoming a Sleep Consultant podcast Brittany shares:- How to find influencers that make great partners for your business- What it looks like for her to team up with an influencer - How she shows up on social media to nurture those new leads that come in via influencer partnershipsLinks:Website: https://countingsheepllc.com/Instagram: https://www.instagram.com/countingsheepbybrittany/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Jamie is a mom of two toddler girls, a pediatric sleep consultant from the Center for Pediatric Sleep Management, and founder of Jamie'zzz Sleep Consulting. She's always been passionate about making an impact and spent the greater part of her career in the nonprofit space. While navigating a challenging postpartum chapter after the birth of her first daughter, Jamie became obsessed with baby sleep, and began to self-educate. She left her “full time job” while pregnant with baby #2 to pursue this new journey of sleep consulting and entrepreneurship – with the mission of making an impact on new parents and their little ones. Jamie has been supporting families since April 2023 and looks forward to growing her business and helping more households thrive!On this episode of the Becoming a Sleep Consultant, Jamie shares:- That her main motivation for getting certified was to set herself up for success as she was getting ready to have her second child- How she grew a successful business largely via word of mouth for nine months before having a website. She still runs her business successfully without social media!- That a recent client said they are naming their next baby Jamie, after the person who saved their lives! Links:Website: https://www.jamiezzzsleepco.com/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Brittany is a certified pediatric sleep consultant, mom of two, and former VP at a nonprofit. Brittany and her husband suffered a significant loss in April of 2023 after delivering her son, Gates stillborn at 16 weeks. This was a pivotal moment in her life when she realized she wanted to be a stay-at-home mom with her 2 children. While Brittany was on leave from her job recovering, she found CPSM and enrolled. Brittany's background in nonprofit and strong desire for relationship building and sleep training drew her into this field. Brittany graduated from CPSM in June 2023, the same day she was laid off from her employer and became a stay-at-home mom. Brittany now works her business around her busy children and enjoys the rewarding work of changing lives for the better.On this episode of the Becoming a Sleep Consultant podcast Brittany shares:- Why she loves this work so much- A recent success story that made her realize this is what she was meant to do- That she got a full return on investment in her first month in business!Links:Website: https://countingsheepllc.com/Instagram: https://www.instagram.com/countingsheepbybrittany/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the hearts in this uplifting look at our craft.   A native Tennessean, Donna Corlew's roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC football and Nashville Predators hockey. Don't let that Southern twang fool you – under the surface lies the heart and soul of a Steel Magnolia driven by a passion for coaching and helping architects, engineers, and builders identify and maximize their unique talents and expertise. She works with AEC firms across the country to focus strategic vision and market research, grow connections and chemistry with clients and prospects, and help technical staff and marketing and business development professionals to thrive and win profitable work. With over 700 technical professionals trained as effective doer-sellers, Donna brings an understanding of the AEC market and a proven track record of performance and results. https://www.linkedin.com/in/donnacorlew/  Resource links: Patrick Lencioni, The Ideal Team Player, available on amazon.com https://www.amazon.com/Ideal-Team-Player-Recognize-Cultivate-ebook/dp/B01B6AEJJ0   Catch Donna at these conferences:   https://convention.agc.org https://smps-serc.org  https://smpsmvrc.com https://smpsheartland.org  https://smpsheartland.org https://www.amplifyaec.org/   Music by RomanSenykMusic on Pixabay. www.pixabay.com 

Do you feel lost in the sea of mergers and acquisitions?  Katie is talking with Tiffany Konenkamp, CPSM, from Century Fire, about branding and M&A in the AEC sector. Tiffany discusses the nuances of acquiring smaller firms, focusing on the need to balance respect for the acquired company's brand while transitioning to the Century Fire identity. She emphasizes the critical nature of value alignment and the importance of effective communication during the rebranding phase, providing actionable advice for firms undergoing similar changes.Connect with Tiffany Konenkamp, CPSM:  Tiffany is a dynamic force in the AEC industry, exemplifying the trajectory of a marketing expert whose strategic vision and operational acumen have served her well at Century Fire Protection, one of the fastest-growing fire protection companies in the U.S. Her story is one of ascent, from her roots in marketing within the AEC sector to her current dual-hatted role as Director of Marketing and Division Manager.At Century Fire Protection, Tiffany leads the Alarm & Special Hazards Service Division with a keen eye for innovation and efficiency. Her marketing expertise is equally evident as she spearheads comprehensive marketing strategies, encompassing everything from digital marketing to employee engagement. As a leader, she plays a key role in branding initiatives, particularly during mergers and acquisitions, aligning with Century Fire's growth and vision.Tiffany's career is marked by a series of transitions, from marketing to sales and operations and back to marketing again, showcasing her versatility and deep understanding of the AEC industry's multifaceted nature. Her expertise is further solidified by her NICET Level III certification and her recognition within Century Fire's Sales Achievement Award for outstanding sales achievements.As a Certified Professional Services Marketer (CPSM), Tiffany has not only led SMPS Atlanta as Past President but has also been honored as Chapter President of the Year. Her commitment to the profession extends to her past role as Co-Chair of the national CPSM certification program, influencing the standards of excellence in AEC marketing.An Auburn University alumna, Tiffany's spirited "WAR EAGLE!" echoes her enthusiasm and zest, which she brings to every initiative she leads. When she's not driving marketing and operational success, she's devoted to her family in Roswell, GA, and can often be found cheering on her son Hayden at the baseball field.At SmartWIN24, we're proud to feature Tiffany as a speaker who has not only climbed the ranks within the AEC industry but has also shaped the strategic marketing landscape through her innovative approaches and dedication to excellence. Her insights into branding, digital strategy, and the integration of marketing within operations make her an invaluable contributor to our 'Leap into the Future' theme.LinkedIn: https://www.linkedin.com/in/tkonenkamp/ Website: https://www.centuryfp.com/ Connect with Katie:LinkedIn: https://www.linkedin.com/in/kacash/   

Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today's episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience with M&A, the challenges of building a marketing team and brand from scratch and adapting to technology's fast pace in the AEC industry. Limited spots remain for our upcoming SmartWIN24! This must-attend event is where AEC Firm Principals, Owners, and Marketing Executives come together to explore brand positioning and differentiation strategies, facilitating meaningful conversations and knowledge sharing within the industry.Connect with Brooke Lewis, CPSM:Brooke Lewis is a seasoned marketing professional with over a decade of experience in the A/E industry. As the Associate Director of Marketing at Stratus Team, LLC, her expertise in marketing strategy and business development contributes to the platform's strategic growth initiatives. Stratus comprises a network of multi-disciplinary engineering, architecture, and consulting firms, providing a united platform for innovative design services and solutions.Throughout her career, Lewis has demonstrated a deep understanding of market dynamics and client needs. She guides diverse initiatives for business development efforts and delivers in-depth marketing strategies to assist in fostering client relationships and fuel regional market expansion for Stratus in both the private and public sectors. Lewis played a pivotal role in establishing Stratus' brand identity and shaping the marketing department from its inception, laying a robust foundation for the company's growth.A native of Atlanta, Ga., Lewis holds a Bachelor of Science in Marketing and Entrepreneurial Management from the University of South Carolina and is a Certified Professional Services Marketer. She has served as a marketing volunteer for the annual Forever family 5K 4Kids race in Atlanta and mentor undergraduates at her alma mater. Lewis is an avid tennis player. In her downtime, she enjoys hiking the North Georgia mountains, adding stamps to her passport, and spending time with her dog, Nala.Website: https://stratusteam.com/Linkedin: https://www.linkedin.com/in/m-brooke-lewis/Resources:Register for SmartWIN24: https://smartegies.com/smartwin/ Connect with Katie:LinkedIn: https://www.linkedin.com/in/kacash/ Website: https://smartegies.com/ 

Spenser is a certified pediatric sleep consultant and mom of two little boys. For the past 10 years she has worked in the luxury events and fashion space. When her first son was born, she became obsessed with sleep training! Excited to share what she learned, she began casually consulting friends and family. After successfully sleep training her second son, she decided to go all-in and get certified through Center for Pediatric Sleep Management so she could help as many families as possible. Spenser launched her business, My Sleep Friend in September of 2023 and hasn't looked back!On this episode of the Becoming a Sleep Consultant podcast, Spenser shares:- How she juggled being a mom of two, working full time and launching a successful sleep consulting business- A success story that still makes her smile ear to ear- Her plans to grow her business, specifically through B2B partnershipsLinks:Website: https://www.mysleepfriend.co/Instagram: https://www.instagram.com/mysleepfriend/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadership. As a partner in GO Strategies, Kathryn brings an energy and vitality to the team that significantly promotes the mission of “making everything about marketing and business development easier.” With more than 20 years in the A/E/C industry, Kathryn brings an in-the-trenches perspective for how things work and, more importantly, how things can work better. Her sense of humor is balanced with a sense of getting-the-job done. She is a strategic thinker, an excellent listener, and provides creative solutions that work, not abstract theory that sits on shelves. As a life-long learner, she is a certified professional services marketer (CPSM), certified professional life coach (CPLC), and a 6 Types of Working Genius facilitator. Kathryn is a frequent presenter and facilitator, in both the virtual and in-person environments, presenting at national and regional conferences, and at SMPS chapters Beyond work…she loves to scuba dive and is PADI rescue diver, has been called a gym-rat (rats love cheese!), and enjoys time with her 1-year-old grandson. She served a past chapter president for the SMPS Sacramento Chapter and is currently on a committee for APWA Sacramento Chapter.   Resources: Adam Grant, Think Again (available on Amazon) Patrick Lencioni, The Ideal Team Player (available on Amazon) Edgar Schein, Humble Inquiry (available on Amazon) Six Types of Working Genius: https://www.workinggenius.com/    Connect with Kathryn Ness: https://www.linkedin.com/in/kathryn-ness-cpsm-6a08928   Music by RomanSenykMusic on Pixabay. www.pixabay.com 

Harlee is a Certified Sleep Consultant with 10 years of experience working with children with special needs, with the last 4 years working as a Special Education Preschool Teacher. She has always highly valued her sleep, so when her daughter was born, she knew she couldn't function as a sleep-deprived mom. She learned all she could about newborn sleep, and eventually sleep trained her daughter at 5.5 months old. At that point, many of her friends who had babies around her age were reaching out asking her to sleep train their kids.After sleep training her third friend's child, she decided to make this a career. She enrolled in CPSM and launched her sleep consulting business, Rested Remedies, less than two months later. Since then, she has helped sleep-deprived moms transform their motherhood experience through shifting their mindset around crying and teaching their children independent sleep skills.On this episode of the Becoming a Sleep Consultant Podcast, Harlee shares:- What it looked like for her to get through the course while also working full time- How and where she landed those first paying clients- A client success story that will make you smile ear to earLinks:Harlee on Instagram: https://www.instagram.com/restedremedies/Harlee's Business Coach: https://www.instagram.com/iamgiuliaguerrieri/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques.   Resources: American Writers and Artists Institute - https://www.awai.com/  Casey Hibbard - https://www.compelling-cases.com/  SMPS Pacific Regional Conference - https://smps-prc.org/    Connect with Leslie Blaize: linkedin.com/in/freelance-writer-architecture-engineering-construction/     AEC Connect newsletter: Subscribe on LinkedIn  https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6947590700544704513    Website: blaizecommunications.com/    blaizecommunications@gmail.com   Music by RomanSenykMusic on Pixabay. www.pixabay.com 

Everyone loves (or hates!) a good cry it out story. I am asked pretty regularly whether or not Center for Pediatric Sleep Management teaches the Cry It Out method. The answer to this question is that at CPSM we teach all sleep training methods. We believe that parents are best set up for success when they are coached through a method that most closely aligns with their parenting style. Sometimes this means we coach our clients through a gradual and parent present approach, and other times we are coaching parents through more traditional sleep training methods. When you meet a family where they are, and coach them through methods that feel safest and comfortable for them, that's when you have the most success. In this episode, I tell a cry it out story that all the anti-sleep training folks will love to hate. Sometimes all a baby needs is just a little bit of space. ENJOY!If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even! About Julie: Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good design. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. She and her team support 100+ pursuits a year and have worked with over 250 owner agencies and AEC firms across the country on projects across the globe. Through these efforts, Shaffer Creative has helped firms shape their identities, craft impactful marketing campaigns, and empower teams to make the most of their marketing efforts. Website: https://shaffercreative.com/

Danielle began her career as an elementary school teacher and in recent years, has taken on the role of Social Emotional Learning Facilitator in her school for students in grades K-5. She has completed extensive training in Mindfulness Education and since adopting a mindfulness practice and culture in school, she has seen significant changes in students' abilities to pay attention, focus and self-regulate.When Danielle gave birth to her second child in June 2023, she quickly realized that she needed a change in her life and wanted more flexibility in her schedule. Not wanting to give up working with children and making an impact, she enrolled in CPSM. Since then, Danielle has spent a lot of time thinking about the intersection of mindfulness and sleep training, specifically for preschool and school-aged children. She believes that helping children to cultivate even the smallest of mindfulness practices can greatly impact the confidence they feel around sleep.On this episode of the Becoming a Sleep Consultant Podcast Danielle shares:- What she sees to be the connection between sleep and a child's social emotional development- How she incorporates mindfulness practices into her sleep plans for toddlers and preschoolers- Her plans for transitioning away from full time work in school as she grows her sleep consulting business!Links:If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Cristina is a mother of two children, a two and a half year old little girl and an 11 month old baby boy. She stumbled upon Center for Pediatric Sleep Management and was inspired to step back from her corporate career to build a business of her own. She is now a certified sleep consultant and is excited to help families who so desperately want better sleep for their children. As a mom who struggled with perinatal mood and anxiety disorders, she knows first-hand the benefits the whole family can experience with consistent nights of high quality sleep. Cristina is excited to embark on this new journey and she is looking forward to helping parents and their children thrive. On this episode of the Becoming a Sleep Consultant podcast, Cristina shares:- Why she took a step back from her career in corporate, and is leaning into sleep consulting instead- How she was able to leverage what she learned inside the course to improve sleep in her own home- Her plans for marketing and growing her business in the coming months and years to comeLinks:Website: https://40winkrevolution.com/Instagram: https://40winkrevolution.com/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Join us for an insightful episode of Negotiate Anything, where we explore the art of gaining and using leverage in negotiations. In this episode, Danielle Hansen, MBA, LSSBB, CPSM, shares her expertise on this often overlooked aspect of negotiations. Discover how understanding values, nonverbal actions, and company identity can build leverage. Learn how to leverage your past experiences and connections, and the power of collaboration and building alliances. Gain practical tips on gathering information and reframing your mindset to maximize your negotiating position. Don't miss out on this episode that will equip you with valuable strategies for effective negotiations. Key Takeaways: - Understand the importance of values and company identity in building leverage - Learn practical techniques to gather information and create leverage in negotiations - Discover the power of mindset reframing and collaborating to strengthen your negotiating position Follow Danielle Hansen on LinkedIn https://www.linkedin.com/in/danielle-hansen-mba-lssbb-cpsm-a751581/ Contact ANI Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Join us for an insightful episode of Negotiate Anything, where we explore the art of gaining and using leverage in negotiations. In this episode, Danielle Hansen, MBA, LSSBB, CPSM, shares her expertise on this often overlooked aspect of negotiations. Discover how understanding values, nonverbal actions, and company identity can build leverage. Learn how to leverage your past experiences and connections, and the power of collaboration and building alliances. Gain practical tips on gathering information and reframing your mindset to maximize your negotiating position. Don't miss out on this episode that will equip you with valuable strategies for effective negotiations. Key Takeaways: - Understand the importance of values and company identity in building leverage - Learn practical techniques to gather information and create leverage in negotiations - Discover the power of mindset reframing and collaborating to strengthen your negotiating position Follow Danielle Hansen on LinkedIn https://www.linkedin.com/in/danielle-hansen-mba-lssbb-cpsm-a751581/ Contact ANI Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, and how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy. Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers! About Donna: Strategist. Facilitator. Connector. Coach. Donna works with A/E/C firms to focus strategic vision and market position, grow connections with clients and targets, and train doer-sellers and marketing and business development professionals to thrive and win profitable work. She has trained over 600 technical professionals as effective doer-sellers. A Certified Professional Services Marketer (CPSM) and Fellow of the Society for Marketing Professional Services (SMPS), Donna is an active SMPS member, including serving as Society President and SMPS Foundation trustee. Donna received SMPS' highest honor, the Weld Coxe Marketing Achievement Award, in 2019, recognizing career achievements, leadership roles, and lasting contributions to the A/E/C industries. Links: Website: http://www.yourconnectedge.com/ LinkedIn: https://www.linkedin.com/in/donnacorlew/

Amy is a wife, mama to four children and former special education teacher. She graduated from CPSM in June of 2023 and recently opened her business, Rhythms of Rest. After each of her pregnancies, Amy struggled with postpartum depression and anxiety and realized how much sleep affected her mental health. Amy's family moved to Amsterdam in 2017 and raised their boys there for 3.5 years. She experienced her 4th pregnancy abroad and saw a totally different way of life for pregnant and postpartum mothers...one that normalized support and prioritized rest for the entire family. Amy's own experience with postpartum depression and anxiety as well as her time abroad ignited her passion to help moms create rhythms and routines so that their families can thrive.On this episode of the Becoming a Sleep Consultant Podcast Amy shares:- That she was able to land several clients and get a complete return on her investment in her first month in business- How she uses Facebook to connect with her ideal audience - Her goals for the coming months and years to come!Links:Website: https://rhythmsofrest.com/Instagram: https://www.instagram.com/therhythmsofrest/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

One question that I get asked all the time is whether or not Center for Pediatric Sleep Management teaches the Cry It Out method. Oh, do I have thoughts on this! In order to hear my views on this topic, you will have to tune in and listen to this episode. This recording was originally filmed as a live video and shared inside our Becoming a Sleep Consultant Facebook group. The live generated so much conversation that I thought it would be beneficial to air it on the podcast. I hope you enjoy the show! If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

In this season's premiere episode, titled “What I wish I knew before starting my career,” Ivoire Lloyd, CF APMP, and Uniqueka Walcott, CPSM cover how to set boundaries, advocate for yourself, negotiate salaries, and basic manners! Whether you're new to the AEC industry or a seasoned vet, you'll learn a thing or two from this conversation (moderated by the amazing David Brummer)!   Speakers: Ivoire Lloyd, CF APMP, Director/Business Development, EXP Uniqueka Walcott, CPSM, Proposal Manager/Writer, AECOM   If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com.   To find out more, check out our SMPS NY Chapter site: ⁠https://smpsny.org/⁠ https://podcasters.spotify.com/pod/show/the-marketing-department

How do you find balance and success as a department of one? Vicki Menard, Maggie Thornton, and Jodi Sommers share the challenges and advantages of being a solo marketer with guest host, Kate Robinette. Variety is the spice of life.   Vicki Menard is the marketing director for Todd Construction. She has been using her storytelling skills in the construction industry for the past eight years, since transitioning from a long career as a daily newspaper editor and reporter. She is the proud mother of adult identical twin daughters and a descendant of Oregon Trail pioneers. https://www.linkedin.com/in/vickimenard/  www.toddconstruction.com    Maggie Thornton, CPSM, oversees marketing and business development for Westlake Consultants. Her core responsibilities include day-to-day marketing and proposal development, firm communications, business development planning and recruitment efforts, as well as helping to develop company initiatives, practices, and policies. She joined Westlake Consultants in 2010 and was named an Associate Principal in 2020. https://www.linkedin.com/in/maggie-thornton-cpsm-232bb213/  www.westlakeconsultants.com    Jodi Sommers, CPSM, LEED Green Associate, is a textbook example of a serial solo marketer. She was the first marketer hired at four separate AEC companies, where she ran her department of one. She has represented architects, contractors, sustainable design firms and a wide variety of engineers, energy analysts and commissioning providers. She recently started her own consulting firm – Jodi Sommers Marketing – where she provides marketing strategy and consulting for AEC firms with a special emphasis on cause marketing, which is the art of supporting nonprofits and achieving marketing and employee engagement goals simultaneously. https://www.linkedin.com/in/jodi-sommers-cpsm-leed-green-associate-768b984/    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

In this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM!

Starting a new business is scary. One thing I hear over and over again as I speak with prospective CPSM students is that they worry they won't know the answer to someone's question, or won't be able to solve someone's problem once they start working as a certified sleep consultant. On this episode of the Becoming a Sleep Consultant Podcast I address this concern head on. I hope you enjoy the show! If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Danielle is a wife, mama to four little ones, restful sleep enthusiast and Certified Pediatric Sleep Consultant. She graduated from CPSM in early 2022 and recently completed her Special Needs Sleep Certification. Having four kiddos close in age, she knew good sleep was going to be crucial for both herself and her husband to be the best versions of themselves for their kids.Once they had their last child in 2021, Danielle knew that she wanted to start her journey to help other parents and caregivers! Danielle is passionate about empowering exhausted families who are ready to prioritize sleep by giving them the support that they deserve and the rest that they need to be the best version of themselves for their children, partners and themselves! She helps families with newborns, infants, toddlers and preschoolers have restful nights. Because every sleep journey is different, she works with families to meet them where they are to help their littles one sleep in an impactful way.On this episode of the Becoming a Sleep Consultant Danielle shares:- What it looks like for her to network as a pediatric sleep consultant- How she approaches professionals who feel “out of her league” like pediatricians etc.- Why laying the foundation for these meaningful connections is the ultimate key to growing a successful business Links:Website: https://www.restfulhaus.com/Instagram: https://www.instagram.com/therestfulhaus/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Nicole is a Certified Pediatric Sleep Consultant through the Center for Pediatric Sleep Management. Seven years as a Speech Language Pathologist and two kids later, Nicole found that she could combine her love for working with children with her new passion, getting kids to sleep. She enrolled in CPSM and later started her company, City That Sleeps. With a background in Speech Language Pathology, Nicole understands how to meet families where they are and gently guide them to make the progress they desire.On this episode of the Becoming a Sleep Consultant Podcast, Nicole shares:- How she integrates her knowledge and experience as a SLP into her work as a sleep consultant- That blocking her time and making routines for herself are the key to juggling both her family and work obligations- That the satisfaction that she gets from helping families is what drives her to work hard to grow her businessLinks:Website: https://citythatsleeps.comIf you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Recorded earlier this year during the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. In Part 2 of our Super Moms series, they talk to Bethany Rustic Smith of Energy Systems Group (ESG). Bethany offers great advice on managing a career at full-throttle and making time for three kids. The conversation is rich with relationship advice, parenting ups and downs, and real-life wisdom.   Bethany Smith, FSMPS, CPSM, is a 25-year construction industry veteran, having built her Marketing and Corporate Communication career with construction giants Messer Construction Co. and Turner Construction Co. Now embarking on a new challenge, Bethany has taken the role of Strategic Marketing Leader at ESG where she leads the company's marketing and communication efforts throughout the country.   Bethany is a graduate of the Cincinnati Chamber's "We Lead" program and was named one of Cincinnati's Forty Under 40 by the Cincinnati Business Courier. In April of 2005 during her term as President of the SMPS Greater Cincinnati Chapter, she received the Certified Professional Services Marketer designation from the Society of Marketing Professional Services, and in 2014 was named a Fellow - one of her most prized accomplishments. Bethany Rustic Smith: www.linkedin.com/in/bethanyrusticsmith/  Music by RomanSenykMusic on Pixabay. www.pixabay.com 

Is your AEC firm dipping its toes into the cutting edge of AI? Maybe there has been some push back or maybe they are firmly grasping it and trying to find the best way to use it.  Well, in this episode, I have Kristin Kautz, CPSM from JAM Idea Agency and she's going to tell us a little more about this powerful emerging trend. This isn't just affecting the AEC industry; this is going to affect everything in the very near future. So, what should we know about it?Kristin's passion for technology and AI shines as she talks to us about how using these new technologies and innovations can help marketers strategize and transform the AEC industry.  From simple proposal searches to removal of a cone from an image, AI is here to stay and it's time we embrace it and stay competitive in the marketplace.Learn more about Kristin and get the links to the tools she mentions on the show notes page here >> https://www.marketerstakeflight.com/120

Aurielle Martin, DMSc, MSPAS, PA-C, is a physician assistant with a doctoral degree in medical science. She has been practicing evidence-based medicine for 6 years and wanted to find a way to support her pediatric patients and families with their sleep struggles in an evidence-based way. Aurielle found CPSM about a year and a half ago and quickly felt empowered by the course to start her own business as a sleep consultant. She believes independent sleep is a beautiful and powerful gift. It is her mission to equip parents with the tools to empower their children to sleep independently with trust-building and healthy boundaries. Along the way on this journey, Aurielle has been blessed with the opportunity to complete her own doctoral project on the evidence behind sleep training techniques as well as dive into and critique the peer reviewed literature we now discuss in the "Science of Sleep" section of the CPSM course!On this episode of the Becoming a Sleep Consultant Podcast Aurielle shares:- Why she chose to get certified as a sleep consultant- How she juggles working her day job, caring for her daughter and growing her business- What she has planned for the future!Links:Website: https://pediatricsleepbyaurielle.com/Instagram: https://www.instagram.com/pedsleepbyaurielle/If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Tara Dakin Sauer, LMFT, PMH-C is a CPSM graduate passionate about the impact of infant sleep on parental mental health! Tara's therapy practice, Renew Psychotherapy, specializes in treating trauma that occurs or resurfaces during pregnancy or postpartum. Tara's consulting business, a Renewed Momma, merges her expertise as a newborn care specialist, sleep consultant, and perinatal mental health professional to provide trauma-informed sleep programs that are uniquely tailored to meet the needs of moms experiencing significant anxiety.Tara is also excited about combining her knowledge and skill set related to both maternal mental health and infant sleep to help other sleep-based postpartum professionals feel more confident in supporting their clients' mental and emotional well-being. This newest part of her business is dedicated to providing education, resources, and collaborative care services to support sleep consultants, NCSs, and postpartum doulas in being able to more holistically promote the physical and emotional wellness of both babies and parents! On this episode of the Becoming a Sleep Consultant podcast Tara and I discussed how to best combat the negativity surrounding sleep training.Tara shares:- That the intense mom shaming that happens on both sides of the sleep training debate is almost always rooted in a parent's insecurities about their own choices they are making for their family.- That a parent's discomfort with the crying during sleep training is often less about the child's discomfort and more so about the parent's own discomfort with the noise.- As sleep consultants its most important to show up to these conversations with confidence. When you truly believe that the support you are providing your clients is what is ultimately best for the child and the family as a whole, it's way easier to navigate these conversations.Links: Psychotherapy Website: https://renewpandc.com/Sleep Consulting Website: https://arenewedmomma.com/Blog Post on Sleep Training and Attachment: https://arenewedmomma.com/postpartum-professionalsResources for Postpartum Professionals: https://arenewedmomma.com/resources-for-postpartum-professionalsIf you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Sometimes we are our own biggest roadblocks on this journey through entrepreneurship. We have big ideas, we dream up big plans, but then our own self-doubt and fear of failure creeps in and we hold ourselves back.I was chatting with a prospective CPSM student who expressed that her only hesitation in enrolling in the program is the business piece. She has never started her own business and that feels scary and overwhelming. She knows she will be great at supporting families, and she is passionate about healthy sleep habits for children, but what if she fails? Well, you can't succeed if you don't even try!On this episode of the Becoming a Sleep Consultant podcast I share:- That the irony around fear of failure is that if you are so afraid to fail that you don't even try, then you failed before even getting started!- How we can relate these feelings we have as sleep consultants back to our clients. When our clients are finally ready to make a change, and try to teach their child to fall asleep in a new way, that's when they can have a really meaningful transformation!- When you say yes to yourself, that's the very first step on your new adventure. It's sometimes scary, always thrilling, and entirely worth it!If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

How do you organize your marketing files so you can find the information you need quickly? Well, in this special Spring-Cleaning episode, Lindsay Diven, CPSM shares 5 tips for cleaning up and organizing your marketing directory, including your folders and files.Lindsay shares her personal experience of inheriting a disordered marketing drive and how she implemented a logical, organized marketing directory that made it easy for team members to access marketing collateral, resumes, etc.She also offers best practices for each tip and encourages listeners to check out her self-starter kit, "End Your File Frustration Forever," for additional help. Tune in to learn how to keep your marketing drive organized and efficient.Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.