Marketers Take Flight Podcast

Welcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your personal life.Hosted by me, Lindsay Diven, CPSM, a Full Focus Certified Pro, this season I will share topics that empower you to become the best version of yourself, both professionally and personally.We'll explore:Productivity Mastery: Techniques to enhance your efficiency and make the most of your time.Mindset and Motivation: Cultivating a growth mindset to overcome challenges and stay motivated.Personal Development: Crafting and following a personal development plan tailored to your unique goals.Work-Life Balance: Strategies to achieve harmony between your professional responsibilities and personal well-being.Leadership Skills: Building confidence and skills to lead and inspire your team effectively.Goal Setting: Applying proven goal-setting methods to achieve meaningful milestones in your life and career.Self-Care and Wellness: Incorporating self-care routines to maintain your mental and physical health.Career Advancement: Navigating career transitions and opportunities for growth within the AEC industry.Join me as we embark on this journey to enhance not just your marketing skills, but your overall quality of life. Together, we'll explore actionable strategies and insights that will help you achieve success and fulfillment in every aspect of your life. Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.

In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you.After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I'm taking a brief pause from releasing new episodes. This isn't a goodbye but the start of an exciting chapter, as I shift my focus to new projects planned for 2024. These initiatives are all about bringing more innovation and deeper insights to you, my valued listeners. While I can't share all the details just yet, I promise that what's coming is designed with you in mind.I want to express my immense gratitude for your constant support and engagement, which has been the lifeblood of this podcast.Connect with me on LinkedIn to get updates. And, feel free to say “hi” when you see me at industry events.Here's to new beginnings and continued growth in our AEC marketing endeavors. Until next time, keep making your mark in the AEC world. I'm signing off, but this is not a goodbye.Want more AEC marketing goodness? Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses. Purchase bite-sized, on-demand templates and training at the Marketers Place. Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Download my FREE "Ultimate AEC Content Marketing Starter Kit." Follow Lindsay on LinkedIn and Instagram.

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I'm bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT's transformative impact on content creation for AEC marketers.Inside this episode, you'll discover:Why ChatGPT has become an indispensable asset in your marketing toolkit.My hands-on experiences and 10 actionable ways to integrate AI into your marketing, from boosting social media presence to crafting winning proposals.The little tweaks that make AI tools work for your unique brand voice.Special Note:I'm pressing pause to spend some precious holiday moments with my family, so I'm taking a short two-week break. Let this episode be your holiday marketing muse, and when I come back, I'll be hitting the ground running with fresh, actionable content to kickstart your new year.Your Takeaway Treasure:Swing by marketerstakeflight.com/149 to snag your free guide packed with the strategies and tips from this episode – it's like a little holiday gift from me to you!What's Next:I'll be back soon with brand-new episodes that delve into the essential tech tools for every marketing department. Happy holidays, and see you in a few weeks!Want more AEC marketing goodness? Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses. Purchase bite-sized, on-demand templates and training at the Marketers Place. Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Download my FREE "Ultimate AEC Content Marketing Starter Kit." Follow Lindsay on LinkedIn and Instagram.

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She's joining us again to spill the tea on all things mentorship – the ups, the downs, and everything in between.In this episode, GinaRenee opens up about the incredible power of mentorship. We chat about how creating a safe and supportive space can transform the dynamics of a team, fostering trust and unity like never before. And let me tell you, the stories she shares about the impact on her team will totally inspire you!But that's not all – we also get into why lifting each other up isn't just good for us individually, but it's essential for our industry's success. Plus, we tackle the big questions around formal mentoring programs and the unique twists that come with mentoring in our niche field. Whether you've been mentored, are a mentor, or are considering stepping into this rewarding role, this episode is packed with insights you won't want to miss. So, are you ready to explore the transformative world of mentorship in AEC? Let's get started!Want more AEC marketing goodness? Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses. Purchase bite-sized, on-demand templates and training at the Marketers Place. Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Download my FREE "Ultimate AEC Content Marketing Starter Kit." Follow Lindsay on LinkedIn and Instagram.

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? He's here to spill the beans on why marketing is so darn important in business planning.In our chat, BJ brings to light the undeniable power of human connections in branding. Plus, he gives us the lowdown on how digital transformation is shaking things up in marketing and the AEC industry. It's all about people, and BJ gets it!Now, here's where it gets really interesting. BJ breaks down how a CEO and marketing can join forces to create something extraordinary. We're talking visionary yet totally doable marketing strategies. But wait, it's not all about the money. Nope, we're focusing on the real impact of these strategies - the kind that makes you go 'Wow!'.Hold on, because BJ's got more wisdom to share. We're delving into the tricky but crucial task of aligning marketing with sales goals. And get this – it's not just about short-term wins; we're playing the long game too.As we peek into the future of AEC marketing in our ever-changing world, BJ reveals his unique approach to keeping his team and clients engaged – think internal emails with a twist. We're lighting up the path of AEC marketing, unpacking the importance of really getting your clients and the power of top-notch leadership.And because BJ is all about giving back, he shares his passion for his non-profit work. Trust me, you'll leave this conversation not just thinking differently about AEC marketing and leadership, but feeling inspired to make your own mark.So, let's dive in and turn your AEC marketing strategies upside down – in the best way possible. Ready? Click that play button to get started!Want more AEC marketing goodness? Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses. Purchase bite-sized, on-demand templates and training at the Marketers Place. Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Download my FREE "Ultimate AEC Content Marketing Starter Kit." Follow Lindsay on LinkedIn and Instagram.

Hey there, my friend! This week, I'm switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy our Thanksgiving treats, and remember what this season is all about—gratitude and togetherness. Can't wait to connect with you again next week for more marketing magic. Until then, have a beautiful and blessed Thanksgiving!Want more AEC marketing goodness? Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses. Purchase bite-sized, on-demand templates and training at the Marketers Place. Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Download my FREE "Ultimate AEC Content Marketing Starter Kit." Follow Lindsay on LinkedIn and Instagram.

Hey there, savvy marketers! It's time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I'm taking you through a deep dive into crafting a business development and marketing plan that's not just a document, but a dynamic tool for your firm's success in 2024.This episode is a gem from our AEC Annual Planning Empowerment series, where I peel back the curtain on how to tailor a marketing budget that actually makes sense for your firm. Forget the one-size-fits-all approach; I'm here to guide you through the maze of budgeting with methods that include everything from revenue percentages to competitive analysis. I'll walk you through key questions that will shape your understanding of your firm's financials and set the stage for a budget that aligns with your strategic vision. To sweeten the deal, I've got a downloadable Marketing Budget template ready for you to make your own—just head on over to marketerstakeflight.com/145. We're not just talking theory here; we're about actionable insights. From defining the mix of marketing and business development expenses to tracking and adjusting your spending for the best ROI, I've got you covered. It's all about empowering you to lead your firm's marketing charge with confidence and clarity. So, are you ready to dive in and start building a budget that serves your firm's growth? Tune in now and don't forget to hit subscribe—you won't want to miss out on the wealth of knowledge coming your way in this series. I can't wait to see you in the comments section at marketerstakeflight.com/145, where you can share your budgeting triumphs and challenges. Together, let's make 2024 a standout year for your firm's marketing success. Catch you in the next episode—until then, keep making your marketing meaningful!Want more AEC marketing goodness? Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses. Purchase bite-sized, on-demand templates and training at the Marketers Place. Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Download my FREE "Ultimate AEC Content Marketing Starter Kit." Follow Lindsay on LinkedIn and Instagram.

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm.

In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered!  Join me as I unpack the secrets to creating a marketing plan that truly resonates with your AEC firm's vision. Whether you're a seasoned pro or just getting your feet wet, this episode is packed with actionable steps to elevate your marketing game. So grab your notebook, and let's get started!Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients.Together, we unpacked the art and science of creating case studies that resonate on a deeper level than your typical testimonial. And here's a fun twist: we also dove into the world of AI tools, like ChatGPT, and their role in content creation. But the real magic? It's all about blending cutting-edge tech with that authentic human touch.If you're eager to elevate your storytelling game and stand out in an AI-driven landscape, you won't want to miss this. Dive in with me!Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours. What's more? You'll also have access to my personal quarterly content calendar that I use for my companies to get you started on your planning journey. This strategy has been my secret weapon in staying ahead of the curve and ensuring the content is always relevant and engaging for our audience.But that's not all! I also want to help you diversify your content. So, I'll be guiding you on how to create a variety of content that keeps your audience engaged. I'll be sharing the content pillars we use to keep our posts diverse and captivating. Plus, I'll give you a sneak peek into how I use my podcast topics to inspire my social media content. This episode is going to revolutionize how you plan your content. So grab your favorite drink, find a cozy spot, and get ready for an enlightening journey into content planning.Don't forget to grab your free quarterly content calendar to use while you listen to the episode. Just plug in the dates and content to get your firm's online marketing engine started!Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I've got Amanda Murphy with us, who's turned that dream into reality.Taking marketing content from your desk to the national spotlight? Yep, it's possible!

If you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline.Inside this episode, you'll discover:The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualization.Metrics That Matter: Diving deep into the AEC-specific metrics that should be on your radar. From brand awareness signals to content resonance indicators, let's get laser-focused.Unlocking the Campaign Attribution Model: Unravel the mystery of which touchpoints deserve your attention (and credit) in your client's journey.Setting the Stage with Benchmarks & Targets: I'll walk you through setting your unique benchmarks and crafting actionable targets that move the needle.Tools of the Trade: From trusty Excel to specialized software, let's get clear on the best tools to visualize and amplify your AEC marketing metrics.Plus, if you're anything like me and love a hands-on, actionable challenge, I've got one waiting for you that promises to bring clarity to your marketing strategy!Ready to dive in? Tune in now and let's elevate your AEC marketing game!

Are you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today's episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that's chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder.Christyn serves as the Content Manager at Aurora Engineers, and let me tell you, her transformation story is nothing short of inspiring. Imagine this: producing over 30 pieces of original content in under a year, getting a well-deserved promotion, and falling back in love with marketing all over again. Sounds dreamy, doesn't it? Well, it's possible, and Christyn is living proof.In this episode, we dig deep into how Christyn revolutionized her content creation approach. She lets us in on her secret sauce for brainstorming topics with her technical staff and brilliantly repurposing content. And that's not all. Christyn pulls back the curtain on her content strategy, revealing how she crafted three high-impact campaigns that became game-changers for her firm, as well as her own career trajectory.But hold your horses! The cherry on top is that I give you a sneak peek of the opening of registration for the next cohort of the Content Marketing Clarity Course on September 26. So if you're on the hunt for an opportunity to level up your AEC marketing skills or scouting for that next big career leap, you won't want to miss this episode.Tune in and get ready to unlock the content marketing strategies that could very well be the catalyst for your next big win. Just like Christyn, you too can redefine what success looks like in the AEC industry. Trust me, you don't want to miss this!        

In this latest episode of 'AEC Marketing Strategies,'

Here's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I've got your back. In this episode, I'll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a content marketing campaign.We kick things off with a chat about what content marketing is and why it's basically a magic wand for AEC firms to establish thought leadership and build solid client relationships. Then, we get to the good stuff. I'm giving you 5 juicy questions to ask yourself that'll help you gauge your firm's readiness for content marketing. Trust me, these are questions that could even double up as killer interview questions for your next job hunt.And because I love to spoil you with actionable goodies, hang on till the end. I've got a special gift for you that'll literally walk you through this entire process. We're talking about a step-by-step evaluation guide, people!If you're ready to steer your AEC firm's content marketing in the right direction, or you're looking to guide your firm's leaders toward embracing modern marketing strategies, then you definitely don't want to miss this episode. Grab your favorite beverage, put those AirPods in, and let's dive in. 

In this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience.  If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insights. Plus, I've got a special resource to supercharge your AEC content strategy. Dive in with me and discover the power of truly resonant content. 

Ever feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let's demystify this, together.Quick Celebratory Moment

In this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM!

Have you been drowning in digital assets and always looking for a file at the last minute for a proposal?  Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows with your digital assets.  If you are finding yourself wondering if you are using the correct image or the most current photo, CJ has a few tips on that as well.  We talk about tags, templates and ultimately making it easier and faster to get to those assets when you need and want them. So, buckle up and take flight as we unlock the secrets to efficient AEC marketing and proposal strategies.To learn more about CJ visit the show notes page here >> https://www.marketerstakeflight.com/130

What if you could master your marketing content management? Throughout this [Branded] mini-series,  I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly. The episode is packed with insights about the benefits of content lifecycle management and its potential to save you time, money, and stress. You'll get to explore the traditional content lifecycle stages and understand the pitfalls of poor content. Toward the end, I'll walk you through the eight steps to a successful content lifecycle management process. If you're ready to turn your marketing department into a well-oiled machine, this episode is for you!

If you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it all down so you can navigate your way to success with confidence.

Ever wondered how brand consistency can shape your firm's perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platforms. From developing brand guidelines to creating evergreen content, I've got you covered with five actionable steps to ensure your brand shines bright and consistent.The journey to brand consistency is a thrilling one, and with my 17 years of experience in the architecture, engineering, and construction industry, I promise to guide you through it seamlessly. We'll dig deep into the importance of a marketing calendar and how it can save you from last-minute hassles. And guess what? We'll also challenge the blue-obsession in the AEC industry and explore how you can make your brand pop with a unique color palette. So, are you ready to unlock the marketing secrets tailored specifically for the AEC industry? Let's get your brand consistency game on!

Are you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram?

This is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firm's Online Brand", presented by OpenAsset.In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, and more to establish your authority and boost your online brand presence.I walk you through seven actionable steps to create effective marketing collateral that resonates with your audience. From asking the right questions to defining your mission statement and evaluating your target audience, you'll gain valuable insights on creating content that captivates and converts.But that's not all! I share my advice on maintaining brand consistency, crafting clear calls to action, and utilizing the right tools to enhance your marketing efforts. You won't want to miss these valuable tips and strategies!So, if you're ready to take your AEC firm's online brand to the next level, join me on this exciting episode of AEC Marketing Strategies. Let's dive in and create marketing collateral that truly makes an impact!This series is made possible by OpenAsset, the leading digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn more.  

Introducing my new podcast series: [Branded] How to Build & Manage Your AEC Firm's Online Brand. This is the first of four episodes that walk you through the steps to create and manage online marketing assets to contain a consistent brand experience online. This series is presented by OpenAsset.[Branded] Episode 1 - What is an Online Brand and Why Does it Matter for AEC Firms?Ever wonder what sets your AEC firm apart in the crowded digital space? Struggle to articulate your unique brand value to potential clients and employees? It's time to understand the power of online branding! This episode illuminates the significance of a robust online brand that encompasses your website, social media handles, and online content. You'll learn the art of presenting your firm's unique expertise and stand out from your competitors.This [Branded] Series is made possible by OpenAsset, the industry-leading digital asset management solution for AEC firms. To learn more about OpenAsset, visit marketerstakeflight.com/openasset.

In this

Looking for an advantage in your next proposal effort?  Have you thought of accessibility in your documents?  It could just be the tipping point with your next win. This important step is often overlooked and is becoming increasingly important in today's world.  It's not something to ignore.  Today on the show, I'm talking to Dax Castro, a  partner at Chax Training & Consulting and we are unraveling accessibility. If you aren't sure about the hierarchy in headings or alt text on your photos, you'll want to tune in to hear how to make your proposal more user-friendly.   Listen in and learn how you can save yourself time by starting this process now.

Is your AEC firm dipping its toes into the cutting edge of AI? Maybe there has been some push back or maybe they are firmly grasping it and trying to find the best way to use it.  Well, in this episode, I have Kristin Kautz, CPSM from JAM Idea Agency and she's going to tell us a little more about this powerful emerging trend. This isn't just affecting the AEC industry; this is going to affect everything in the very near future. So, what should we know about it?Kristin's passion for technology and AI shines as she talks to us about how using these new technologies and innovations can help marketers strategize and transform the AEC industry.  From simple proposal searches to removal of a cone from an image, AI is here to stay and it's time we embrace it and stay competitive in the marketplace.Learn more about Kristin and get the links to the tools she mentions on the show notes page here >> https://www.marketerstakeflight.com/120

Can you believe we're already halfway through the year? It's time to reassess your performance goals and ensure you're on the right track! Join me in this bonus episode replay as I walk you through four simple steps that will help you achieve your goals in the remaining months of the year. By the end of our time together, you'll have a renewed sense of motivation and a clear roadmap to make the rest of this year a success.Access the show notes page here: https://www.marketerstakeflight.com/9 

Explore the latest updates and features of LinkedIn Company Pages that can benefit AEC firms. Learn the importance of LinkedIn as a business networking platform and the compelling reasons to invest time in optimizing your company page. I highlight seven key updates for LinkedIn Company Pages in 2023 and provide practical insights on how to leverage these features effectively. From scheduled posts and page notifications to clickable links and showcase pages, I share actionable strategies to enhance audience engagement and expand your brand's reach on LinkedIn. The episode concludes with a reminder to adapt, innovate, and connect with your target audience using LinkedIn's powerful tools and features.Once you listen, share your favorite new feature on the show notes: https://www.marketerstakeflight.com/118Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

Welcome back for part 2 as we chat again about how to structure your AEC marketing department with Anna Skeete, Russ Sanford, and Kinnari Desai.  They bring their unique experiences and perspectives within the AEC marketing department structure and organization. Today, we are focusing on their firm's growth and employee development.   In the previous episode, we talked about why and how they structured their marketing departments. However, in this episode, we are diving into their departments' inner workings and how they are perceived by their coworkers, teaming partners, and clients. We chat about the efficient use of time, effective communication, and streamlined workflows to get the job done effectively and efficiently.  Listen in to hear the different perspectives on how different-sized firms create effective marketing departments.Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

As we all know, AEC marketing departments are under pressure to do more with less. Budgets are tight, resources are limited, and yet, the expectations remain high. So, how can you maximize your marketing department resources and achieve more with less?In this episode, I'll be sharing with you the three key areas to focus on purpose, people, and process. By focusing on these three areas, you can ensure that your marketing department is more productive, less stressed, and able to scale faster.I'll dive into each of these areas and provide actionable tips and strategies to help you implement these systems in your own marketing department. I'll cover everything from developing a growth plan to defining roles and responsibilities, clarifying decision-making authority, managing workloads, and using analytics to track workload and results.By the end of this episode, you'll have a clear understanding of how to maximize your marketing department resources and achieve more with less. So, if you're an in-house marketer at an AEC firm, or you're just interested in improving your marketing department's productivity, this episode is for you!Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

In this episode, I'm joined by three marketing leaders from different AEC firms who share their experiences and expertise on how to structure your AEC marketing department for success. Anna Skeete, Marketing Director at Protean Design Group, Russ Sanford, FSMPS, CPSM Chief Growth Officer at Kleinschmidt, and Kinnari Desai, Marketing Manager at Geosyntec Consultants, discuss their unique department structures and the benefits they've realized from them. They also share how understanding the purpose of marketing can change the mindset from just doing social media or proposals to being an integral part of the firm's success.If you're looking to improve your or your team's leadership skills, then tune in to this episode and discover how to set up your marketing department for maximum benefit. Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

In this episode, I dive into how AEC firms can optimize their online marketing efforts. I cover key areas such as website optimization, conversion optimization, content promotion, and email marketing. With tips and tricks to increase your online performance, I help you stay ahead of the competition and reach your target audience effectively. So, if you're an in-house marketing professional at an architecture, engineering, or construction firm, tune in to learn how you can optimize your online marketing program for better results.Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

In this special Spring-Cleaning episode, I share 7 tips to maintain clean marketing contacts. Having a clean marketing contact list is essential for effective marketing campaigns throughout the year, not just during the holiday season. Here are some highlights from the episode:The five pieces of contact information you should track for each contact, and which additional pieces of information are "nice to have"How to standardize data entry and ensure that everyone who enters contact information follows these guidelinesHow to monitor new contact creation with scheduled reports, and use CRM workflows to automate contact quality controlWhy sending more marketing emails can actually help keep your contacts up-to-date, and how to remove inactive contacts from your email marketing listsThe importance of keeping track of opt-outs and how to effectively do soSo grab a cup of coffee, pen, and paper, and get ready to take some notes to clean up your marketing contacts!Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

How do you organize your marketing files so you can find the information you need quickly? Well, in this special Spring-Cleaning episode, Lindsay Diven, CPSM shares 5 tips for cleaning up and organizing your marketing directory, including your folders and files.Lindsay shares her personal experience of inheriting a disordered marketing drive and how she implemented a logical, organized marketing directory that made it easy for team members to access marketing collateral, resumes, etc.She also offers best practices for each tip and encourages listeners to check out her self-starter kit, "End Your File Frustration Forever," for additional help. Tune in to learn how to keep your marketing drive organized and efficient.Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

As an AEC marketing professional, have you ever submitted a proposal and immediately moved on to the next deadline without looking back? In this episode, host, Lindsay Diven, shares a game-changing proposal close-out process that can make your next proposal a bit easier and smoother.By implementing this process, you can organize all your final documents in one place, capture new information, and provide pursuit updates to your internal team and subconsultant team members. This not only positions you as a leader for the effort but also sets you up for future success and establishes your personal brand.In this episode, you'll learn:Why continuous improvement of your proposal management process is crucial The two steps involved in the proposal close-out processStrategies for organizing your proposal files and capturing new informationHow to use a Proposal Close-Out Checklist to help you stay on trackPlus, you'll get a fun and quirky take on how to approach spring cleaning in your proposal management process.If you're an AEC marketing professional looking to improve your proposal management process, this episode is a must-listen. Don't forget to grab your Proposal Close-Out Checklist on the show notes page at https://www.marketerstakeflight.com/110. Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

This is the second episode of the Spring Cleaning Series and I'm sharing some juicy tips on resume management!

I don't know about you but my car has been covered in yellow pollen. My back deck is covered in pollen. That can only mean one thing - it's time for a little spring cleaning!Just like our cars or our back decks, we also needed to take this time to clean our processes and our information within our AEC marketing departments.  This episode kicks off a brand new Spring Cleaning Podcast Series where I'm going to walk you through some different areas to "clean up" your marketing department.This episode begins with cleaning up your approach to collecting employee information, particularly new employee information. Specifically, how to collect that information and use the processes you already have set up to collect that information. Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.”

Holly Bolton, owner of 3chord Marketing and the current  SMPS Society President for the 2022-2023 year is joining me on the podcast today.  During her interview, she discussed "connecting your plot points," or being mindful and intentional in recognizing intersections between different aspects of our lives. This exercise can help us appreciate how different areas of our lives impact not just our current situations, but also our future goals and growth. This concept will also be the basis of Holly's keynote address at the upcoming SMPS Southeastern Regional Conference.In an exercise conducted with the SMPS Central Florida chapter, Holly helped members appreciate and be aware of these intersections, inspiring them to be more intentional in their personal and professional choices. Her keynote promises to be a valuable resource for attendees seeking to develop a more holistic approach to their lives and careers.Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.”

Raising a 13-year-old daughter can teach you a lot about influence and leadership. On this episode of the Marketer's Take Flight podcast, I have on guest, Skot Waldron.  He's an internal communication strategist with GiANT. We are discussing the concept of personal brand, and reputation, and how to interact and communicate internally at home and within firms. Skot emphasizes the importance of being intentional in our communication and interactions with internal and external clients and our families and friends. Tune in to learn more about your personal brand and how it can help build your influence!Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.”

We all know that many of today's marketers are overworked and just don't have time for additional writing projects.  If you are finding your firm overtaxed in this department, it might be time to look into hiring a freelance writer.Today, I have on guest Ashley Cisneros Mejia, the founder of Talk Freelance to Me, and she explains the various ways to find suitable freelance writers, such as through referrals, industry associations, LinkedIn, Facebook groups, and Twitter. She also elaborates on how freelance writers can provide a variety of services such as email drip campaigns, proposals, social media campaigns, ghostwriting, market research, competitor analysis, and more. This episode is the perfect resource for AEC marketers looking to outsource tasks and projects during their busy seasons.Here are some highlights:What do freelance writers do? 5:47Finding, hiring, and working with a freelance writer: 7:06What to expect when hiring a freelance writer: 11:44Evaluate freelancer for a good fit: 19:26More about Talk Freelance to Me: 23:37 Get more information here >> https://www.marketerstakeflight.com/104