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How do construction leaders make better decisions in a world overflowing with data? Recorded live at Autodesk University 2025, this conversation with Frank Phillips and Ashley Grassano from the University of Florida explores how curiosity, culture, and clear communication help teams turn raw information into meaningful action. Frank and Ashley share how the AEC industry can shift from reactive to proactive by embracing data literacy, asking better questions, and building trust between the field and the office. From forecasting risks to creating visibility across teams, this episode highlights how decision-making improves when people, process, and technology finally align. In this episode you'll learn: Why curiosity (not dashboards) is the real driver of innovation How data transparency builds trust across construction teams Practical steps for improving decision-making in fast-paced environments MEET OUR GUESTS Frank Phillips is Director of Business Affairs Technical Services at University of Florida, where he has over two decades of career experience. Ashely Grassano is Space & GIS Manager at the University of Florida. She manages a team of BIM Coordinators, Space Planners, and GIS Administrators. TODD TAKES Make Old Buildings Smarter, Not “Smart” A campus-wide push toward digital twins is turning legacy facilities into data-ready assets. The playbook: uplift Revit to a consistent minimum spec, link key MEP assets for location and maintenance, stream live data into Tandem, and anchor everything with GIS. It's practical, phased modernization—form meets function. Data Is an Asset—Treat It Like One Ownership and flow matter. From ACC adoption to Cost rollout, success comes from redefining processes (not lift-and-shift), onboarding project-by-project, and measuring wins by outcomes (like contractors getting paid). The ethos: the owner funds the work, the owner owns the data—and partners help operationalize it. Scan, Map, Connect—and Then Automate LiDAR for utilities and interiors, geospatially aligned campus models, ACC + Tandem integration, and emerging AI/API upgrades (including easier auth) are building a true “smart campus” foundation. Pair top-down sponsorship with bottom-up field buy-in, and you get faster finds at 2 a.m., fewer “unknowns,” and clearer ROI. MORE RESOURCES Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn Thank you to our sponsors! Graitec North America Graitec North America LinkedIn Autodesk's Website Other Relevant Links: Frank's LinkedIn Ashley's LinkedIn University of Florida
Inspiring People & Places: Architecture, Engineering, And Construction
Welcome back to another episode of Leadership Blueprints as we continue our special DoD to AEC series for November, honoring veterans who have transitioned from active duty into the built environment. In this episode, BJ Kraemer sits down with MCFA senior project leader and former Marine Corps infantry officer Brian McGrath to explore his journey from platoon commander in Afghanistan to leading complex construction and development projects across diverse markets. Brian shares the realities of counterinsurgency operations in Helmand Province, what he learned from his time in the Marines, and how those lessons translate directly into project leadership and day-to-day decision-making around scope, schedule, and budget. Brian unpacks how he uses structure, communication, and AI tools to stay ahead of the chaos, why teamwork and humility sit at the core of his leadership philosophy, and how books and mentors continue to shape his mindset. Whether you're a transitioning veteran or a leader in the built environment, this episode offers powerful insights into what is possible when discipline, thought, and purpose collide. Tune in now!Key Points From This Episode:Hear how lessons from the Marine Corps inform his work in the construction industry. His Marine Corps career journey and experience serving as a platoon commander. How he got his first job in construction and worked his way up to estimating.Leadership lessons he carried from the Marine Corps into the private sector.Explore his approach to building professional relationships and teams. Discover what it takes to be an ideal team member: humble, hungry, smart.Quotes:“Thinking means planning better and making sure that you're getting up and you're going to projects knowing what you're talking about, what they need to know, [and] the documentation, the information is all set and prepped.” — Brian McGrath “I always loved construction. I always thought there was a connection between military and construction.” — Brian McGrath “I'm not successful in anything without the people around me.” — Brian McGrath “Until thought is linked to purpose. There's no intelligent accomplishment.” — Brian McGrath “Obstacles in your life are your life.” — Brian McGrath Links Mentioned in Today's Episode:Brian McGrath on LinkedInQuatrefoil Consulting LLCFounding Forward As a Man ThinkethLeadership Blueprints PodcastMCFAMCFA CareersBJ Kraemer on LinkedIn
In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving. We explore: The difference between prompt engineering and context engineering and how to master both. Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals. Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows. The surprising ways AI can enhance social media, business development, and even interview prep. Insights on balancing risk and reward when using AI for sensitive information. Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.
Alice shares why the firm launched the first AEC-focused accelerator, Formwork Labs, and what the ecosystem gap was it wanted to fill for founders, how her construction operating experience informs her outlook as an AEC investor and what she looks for in founders (hint, industry experience can be a “double edged sword”), details a then and now lookback on the key drivers behind all the current investment and talent momentum entering construction tech, and finally where she views the intersection of construction and supply chain headed.
“ If you're going to be an entrepreneur and you're going to accomplish anything and you're going to grow your business in spite of a lot of negative things happening, you've got to be positive. So it's absolutely essential.”Mark ZweigEpisode Summary:In this episode of The Zweig Letter Podcast, host Randy Wilburn sits down with Mark Zweig for a candid conversation about leadership, optimism, and embracing change in the AEC industry. Drawing from decades of experience and stories from the design trenches, Mark unpacks how leaders can break with outdated thinking, foster resilience, and turn market challenges into opportunities.From evolving workplace cultures—including tales of "buttoned down" firms in the '90s—to the importance of decisive leadership, Mark and Randy explore what it takes to maintain an entrepreneurial mindset in uncertain times. The conversation digs into strategies around client outreach, the risks of overanalyzing decisions, and why open-book management and broader ownership structures drive firm success.Tune in for actionable advice and fresh perspectives on thriving through economic uncertainty.Key Takeaways:Leadership in Uncertainty: In challenging times, leaders must combine realism with optimism, set the tone for their teams, and believe in success despite obstacles.Action Over Analysis: Effective leaders act decisively, avoid “paralysis by analysis,” and seize opportunities quickly—especially when others hesitate.Continuous Client Outreach: Consistent, genuine relationship-building (such as regular check-ins) pays off in business development—cold emails and calls still work!Break Old Rules: Firms that creatively rethink ownership, encourage wider stock participation, and adopt open-book management foster loyalty and long-term growth.Recruit Proactively: Treat recruitment like building a sports team—always be looking for top talent, even if you're not filling a current vacancy.All this and more on this episode of the Zweig Letter podcast.Links referenced in this episode:Connect with Mark Zweig on LinkedInLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedInGet your FREE Subscription to the Zweig Letter Newsletter.Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates!Other episodes you'll enjoy:Architecture with Heart - Carley ChastainFrom Specs to Stories with Cherise LakesideBridging Design and Construction with Dan CristAI Transforming AEC with KP ReddyConnect with Zweig Group:Connect with Zweig Group:
Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms.Katie Cash sits down with Jason Kruger, President and Founder of Signature Analytics (now with Citrin Cooperman), to explore how AEC leaders can better align sales, marketing, and finance for intentional growth. Together, they discuss how to define success, set measurable KPIs, and build budgets from the ground up rather than relying on projections that lack real data. Jason also shares how firms can safeguard cash flow during expansion, create accountability across departments, and prepare their reporting to meet the expectations of potential buyers during an acquisition.Tune in to hear what sets financially disciplined AEC firms apart. Jason unpacks how intentional budgeting, transparent reporting, and alignment between sales, marketing, and finance drive measurable and lasting growth.Topics discussed in this episode:AEC marketingFinancial strategyRisk ManagementProfit MarginSales and Marketing AlignmentConnect with Jason Kruger, President & Founder, Signature AnalyticsLinkedIn: https://www.linkedin.com/in/jason-kruger-a0b159b/Email: JKruger@CitrinCooperman.comConnect with Katie: https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you're finding value in our AEC Marketing For Principals. Your feedback is important to us and we'd love to hear from you. Here's how you can help. Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.” Let us know what you found most helpful from this episode! And if you haven't done so already, give the podcast a follow, and you'll be notified when new episodes come out.
Guest(s): Norgerie Rivas, Licensed Architect (Houston, TX) — 10 years of experience in commercial design projects, co-creator of She Builds Podcast, passionate about uncovering the untold stories of women in architecture, engineering, and construction. Jessica Rogers, Marketing & Office Coordinator at an architecture firm in Miami, co-host of She Builds Podcast, advocate for women's representation and recognition across creative industries. In this episode, Bryce sits down with Norgerie and Jessica from She Builds Podcast — a show dedicated to shining light on the women who shaped the AEC industry long before diversity was a buzzword. Together, they unpack: The origin story of She Builds and how storytelling creates visibility and connection. What "the right fit" really means — and why it's not a destination, but an evolving relationship with your work. How autonomy, creativity, and purpose intersect in architecture and beyond. The power of legacy: honoring those who came before while paving a new path forward. If you've ever questioned your place in a structured industry or felt the pull between security and self-expression, this conversation will resonate deeply. She Builds Podcast : https://www.shebuildspodcast.com/ Instagram: https://www.instagram.com/shebuildspodcast/
Ever wondered how a traditional painter transitions into a trailblazer in digital art? Join us as we chat with Krista Kim, an internationally renowned digital artist, who recounts her incredible journey from the serene Roenji Temple Garden in Kyoto to pioneering digital Zen experiences. Krista reveals the paradigm shift she observed in 2012 that led her to abandon traditional mediums in favor of exploring light and color through digital art. Learn how her work, infused with meditative and healing qualities, is dedicated to serving humanity and future generations.We'll also discuss the vital role creativity plays in embracing emerging technologies, especially AI. Krista shares her thoughts on the shortcomings of current educational systems that stifle innovation by funneling students into conventional corporate roles. She champions the transformative potential of AI in accelerating learning and enhancing artistic expression. We examine how industries, notably architecture and engineering, can innovate through collaboration with creative minds, comparing the innovation strategies of tech giants like Meta and Apple.Finally, discover the revolutionary potential of the Metaverse, NFTs, AI, and blockchain identity in fostering human well-being and secure personal identities. Krista's Mars House, a virtual Zen space born during the COVID-19 lockdowns, exemplifies the healing possibilities of digital environments. We explore the future of personal avatars connected to the blockchain, preserving our legacy for future generations and drawing wisdom from past generations to shape a better future. Join us for an inspiring conversation that bridges art, technology, and human connection. Contact the Future Construct Podcast Produced by BIM Designs, Inc! BIM Designs, Inc.: minority-owned, US-based, union-signatory preconstruction technology firm, offering turnkey BIM modeling, laser scanning, coordination management, and other VDC solutions to the AEC industry. Schedule a free consultation: sales@bimdesigns.net. Subscribe to our weekly blog and our Future Construct Podcast Suggest a podcast guest
Thursday Headlines: New Epstein emails mentioning Trump released, Liberals poised to dump net zero after marathon meeting, AEC says it has no scope to block neo-Nazis from running in elections, Aussie fortune teller charged over $70 million fraud, and the Irwin's pay tribute to Steve on DWTS. Deep Dive: The Victorian Labor government has unveiled a hardline shift on youth crime - announcing that offenders as young as 14 could now face adult court and, in extreme cases, life behind bars. The move comes alongside a machete ban and tougher bail laws, marking an unusual stance for Labor as experts continue to warn that tougher penalties rarely deter young offenders. In this episode of The Briefing, Chris Spyrou speaks with Premier Jacinta Allan about whether the crackdown is about cutting crime or chasing votes ahead of next year’s state election. Follow The Briefing: TikTok: @thebriefingpodInstagram: @thebriefingpodcast YouTube: @TheBriefingPodcastFacebook: @LiSTNR Newsroom See omnystudio.com/listener for privacy information.
In this special episode, we're broadcasting live from SpeckleCon 2025 in London, where the future of construction technology is being written in real-time. We sat down with some of the biggest names in AEC tech to talk about the one thing everyone's finally paying attention to: data.We hear from Suffolk Construction and Pomerlau on turning BIM chaos into usable data, MultiConsult's Morten on giving engineers superpowers with Python, Martin Day's warning that we're all horses before the industrial revolution, Oliver Thomas on why small firms will beat the giants in the AI race, and Speckle's Dimitrie and Virginia on their push to become the data platform that finally fixes this broken industry.Key Takeaways:Data accessibility is the new battleground - visibility matters more than authoring toolsGeneral contractors are leading the charge on data infrastructure• Off-the-shelf LLMs don't work well for AEC without fine-tuningThe visualization industry is getting disrupted by AI right now•Open source doesn't mean free, but it does mean you own your exit strategyOutcome-based pricing is coming for construction softwareThe market for design seats might be 50% smaller than we think once AI hits
Founders, if your board meetings feel pointless, this one's for you. Rethink the people shaping your company's future.Private company boards should drive growth, not block it. Yet too often, they become performative, disengaged, or simply wrong for a company's stage. In this episode of KP Unpacked, KP Reddy and Nick unpack what makes boards work — and why so many founders get them wrong.They break down the difference between governance and guidance, how private equity's rigor reshapes accountability, and why boards need to evolve just like product or operations. From “dead board members” to mismatched corporate execs, this episode is a blueprint for building a board that adds real value.Highlights1) What Makes a Bad Board Unengaged board members: the silent signal of a dying organization Corporate mindsets in startup spaces: when governance eclipses problem solving Analysts and placeholders: why some seats are signs investors have checked out2) Building the Right Board Functional expertise over resume shine: the power of one domain expert who actually adds value Founders as architects of their board: setting expectations, structure, and chemistry Evolving governance: how Series A and B boards should look different from pre-seed3) Dynamics and Chemistry Why founder board trust breaks when communication stops between meetings The “honeymoon” effect of early boards and how to keep engagement alive How to fix board structure without burning relationships4) The Private Equity Pattern Pattern recognition through repetition: why PE backed AEC boards outperform Experience as leverage: what seasoned investors see that most founders miss5) Real Talk on Board Power Why many investors lose interest when companies plateau and how founders can counter it The hidden tension of “board coups” and replacing founders How ego defines leadership longevity from Larry Ellison to Bill GatesIf you've ever left a board meeting wondering what the point was, this one's for you. Learn how to build a board that keeps you accountable and scales with your business.Join the KPR Co Q1 Event to connect with founders and investors shaping the next generation of AEC growth.Register for the Owner Training Webinar happening on Nov 20th to go deeper into leadership, governance, and scaling for the real world.
Hosts Deirdre Booth and Damion Morris dig into why AEC marketing roles have stretched across design, writing, coordination, and strategy, and why that model is shifting. They unpack findings referenced from SMPS research, lessons from recent pursuits, and how private equity, data, AI, and client experience are changing expectations. Hear practical ways teams can organize around five core functions, build true strategic capacity, and connect marketing to revenue and reputation.
In this episode, we talk with Paul O'Carroll, founder of Arcol, a startup on a mission to become the Figma of the AEC industry. Paul shares his journey from growing up in construction to leading a company redefining how architects, engineers, and contractors collaborate in the digital age.We unpack the vision behind BIM 2.0, exploring how Arcol is building a web-based design platform that connects feasibility, collaboration, and design freedom, all in one space. Paul also discusses the role of AI in shaping constructability and automation, and what it takes to build a startup in one of the world's most complex industries.Tune in to discover how Arcol is reimagining the design process and what the future of BIM might look like.Paul O'Carroll | https://www.linkedin.com/in/paul-o-ca...Try Arcol | https://www.arcol.io/Learn more @ArcolTech ATN HOST | Oliver Thomas | https://www.instagram.com/olly____t/ATN MASTERCLASS | https://archi-tech.network00:00 Introduction and Personal Updates01:44 Hello Paul04:50 The Journey to Archol: Background and Inspiration07:43 Understanding Archol: The Elevator Pitch10:37 Focus on Feasibility: Why Start Here?13:39 Balancing Freedom and Automation in Design16:29 Collaboration as a Core Value19:34 The Technology Behind Archol22:34 Target Audience and Adoption Trends25:32 Navigating the BIM 2.0 Landscape30:47 Navigating Competition and Value Creation32:54 Product Development and User-Centric Design34:44 The Move to New York and Accessing Talent37:15 AI Integration in AEC and Future Trends45:36 Entrepreneurial Journey and Fundraising Insights54:27 Future Developments and User EngagementEnjoyed the video? Be sure to like, subscribe, and share for more insights into the intersection of the Metaverse and Architecture. Don't forget to hit the bell icon to stay updated on our latest content.Like our new wall art? check out our collaborator Zaglono here:Instagram: https://www.instagram.com/zaglono/Website: https://www.pared.art/artistas/zaglono/Join the conversation on our social media platforms:INSTAGRAM | https://www.instagram.com/architech.n...LINKEDIN | https://www.linkedin.com/company/arch...TIKTOK | https://www.tiktok.com/@architech.net...EVENTS | https://linktr.ee/architech_network#Arcol #BIM2.0 #Architecture #AEC #ATN #AIinDesign #BIM #architechnetwork #architecture #podcast
In this episode, Oliver speaks with Rob Asher, Founder of Giraffe, about how technology, data, and AI are transforming architecture and urban planning.Giraffe is a mapping, modeling, and calculation tool designed for architects and developers. It integrates data layers, automates workflows, and supports smarter, faster design decisions. Rob shares his journey from architect to entrepreneur, the challenges of building a startup in the AEC sector, and his vision for a future powered by BIM 2.0, AI, and design automation.
Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who's helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business! About Perryn Olson, FSMPS, CPSM, CCMP: Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI. He is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. Perryn is also an SMPS Fellow, CPSM, and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC). Links: LinkedIn: https://www.linkedin.com/in/perryn/ Website: https://altcmo.net/ Podcast: https://www.youtube.com/@AltCMO. 2025 Construction SEO Report: https://altcmo.net/news/2025-construction-seo-report/
The closeout process is where most projects quietly fail. In this episode ofKP Unpacked, the #1 podcast in AEC, KP Reddy and Nick pull back the curtain on why handovers break, why owners get stuck with the bill, and how to design for decades instead of deadlines. From BIM's broken promise to the CapEx vs OpEx split, this is a hard reset on how AEC should finish work.Highlights1) Documentation and dataBIM vs reality: digital models did not eliminate banker boxes or fragmented handoversDocumentation as asset value: warranties, submittals, service records as the true owner's manualModern handover standard: digitize everything, make it queryable, and keep data portable across owners2) Incentives and ownership structureCapEx vs OpEx: split mindset drives short-term choices that hurt operationsIncentives and warranties: tie first five years of maintenance to designers and contractorsDesign–Build–Operate: operating accountability changes what gets built3) Operations and economicsMaintenance economics: lifecycle costs can exceed build costs and should change design choicesManufacturers and feedback loops: lost warranty visibility and how direct data ties prevent waste4) Process and workflowsDecentralized workflows: hundreds of contributors, no single system, and why forcing one platform fails at closeout5) Owner playbookSet closeout requirements early, enforce data standards in contracts, and involve operations from day one.This is exactly why we launched the Owner Training Series to help owners and owner reps fix what breaks between design, build, and handover. Learn how to manage risk, enforce better closeouts, and align your teams for long-term success.2nd Webinar is on Nov 20th.Enroll now and get the replay of first one → https://kpreddy.co/owner-training-seriesAEC leaders, operators, and innovators, this one matters. Listen now and fix your closeout before it burns value.Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!
In this special episode of Wine After Work, Bryce shares highlights from her recent METALCON presentation, "Unlocking Talent: Proven Strategies for Attracting External Candidates in 2025/2026." The AEC industry is facing a turning point — labor shortages, an aging workforce, and shifting expectations are redefining how firms attract and retain talent. In this solo episode, Bryce breaks down the data, the real challenges, and what top-performing firms are doing differently. You'll learn: Why speed and communication are your new hiring advantage The top 3 barriers keeping firms from landing great talent — and how to fix them How to redefine the ideal candidate beyond years of experience What "post and pray" hiring gets wrong (and what to do instead) Why retention is your new revenue strategy — the $500K problem every firm is ignoring How to build internal leadership pipelines through mentorship + sponsorship Actionable 2025/2026 talent acquisition tactics that firms can implement now Whether you're a firm leader, recruiter, or HR professional in AEC, this episode will leave you with practical tools to attract the next generation of talent — and keep them.
This week David and Marina of FAME Architecture & Design are joined by Frank Renfro and Kambiz Kamdar, co-founders of Pali Builds. They discussed how Pali Builds started, alternative construction methods and products, issues affecting the fire rebuild, community leadership, why Pali Builds was established, the need for centralized information, cost to rebuild, helping fire victims on larger scale, biggest challenge facing AEC industry, current fire rebuild permit data, future development of the Palisades, what's next for Pali Builds and more. This episode is supported by Chaos • Autodesk Forma & Autodesk Insight • Programa • Learn more about BQE CORE SUBSCRIBE • Apple Podcasts • YouTube • Spotify CONNECT • Website: www.secondstudiopod.com • Office • Instagram • Facebook • Call or text questions to 213-222-6950 SUPPORT Leave a review EPISODE CATEGORIES • Interviews: Interviews with industry leaders. • Project Companion: Informative talks for clients. • Fellow Designer: Tips for designers. • After Hours: Casual conversations about everyday life. • Design Reviews: Reviews of creative projects and buildings. The views, opinions, or beliefs expressed by Sponsee or Sponsee's guests on the Sponsored Podcast Episodes do not reflect the view, opinions, or beliefs of Sponsor.
Marcy Segal of MSA Interiors joins the episode to discuss the significance of diverse revenue streams and her journey in the AEC industry. She provides an overview of MSA Interiors, highlighting their employee focus, future plans, and new training programs. Marcy shares insights on value engineering, client collaboration, and leveraging in-house capabilities. Reflecting on lessons from the 2008 financial crisis, she emphasizes the importance of embracing diverse projects and community engagement in design. The conversation explores resilience, team input, and the role of caregiving experience in leadership. Marcy also discusses the benefits of entrepreneur groups and EO, concluding with advice on seeking and acting on guidance.
"If I could do some things over, I would have hired marketing leadership earlier, even before sales."That's what Document Crunch CEO Josh Levy told his VP of Marketing, Lori Peters.In today's episode of Bricks and Bytes, we had Lori Peters from Document Crunch and we got to learn about why construction tech marketing is fundamentally different from other SaaS industries, how to scale from seed to Series B, and what's actually working in 2025.Tune in to find out about:✅ Why conferences are their biggest lead generation channel (while other SaaS companies avoid them)✅ How they expanded nationally by going where their customers were, not just selling remotely✅ The shift from marketing-led pipeline to fully integrated go-to-market teams✅ Why LinkedIn still dominates and how AI is changing organic search foreverWatch now to hear how a 10-year construction tech marketing veteran built a winning strategy from the ground up.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:26 Introduction to Document Crunch and Construction Tech06:28 Evolution of Marketing in Construction Tech09:23 Marketing Strategies Through Funding Stages12:23 Challenges in Scaling Marketing Operations15:11 Effective In-Person Marketing Channels18:29 Community Initiatives: Built by Builders and Crunch Community21:28 Targeting Customers and Tailoring Messages30:03 The Costly Disruptions in Construction30:58 Understanding Disputes and Their Impact32:28 The Role of Customer Advisory Boards34:43 Navigating the AI Landscape in Construction37:39 Building Trust in AI Solutions38:59 Leveraging Investor Relationships40:17 Partnerships and Trust in Marketing42:23 AI in Marketing Strategies47:30 Marketing Nuances in the Construction Industry49:19 The Importance of Thought Leadership52:12 Structuring a Growing Marketing Team53:49 Technology in the Marketing Stack54:57 Future Predictions for Marketing in AEC
What does it take to make sustainability more than a buzzword? Recorded live at Autodesk University 2025 in Nashville, this conversation with Allison Scott, Director of Customer Experience & Industry Engagement at Autodesk, dives into how sustainability becomes real when it's woven into the daily workflow. Allison shares how the AEC industry is entering a hockey-stick moment—where data, technology, and culture converge to turn good intentions into measurable impact. From integrating carbon with cost to building a culture of accountability, this episode explores how innovation, accessibility, and human leadership are reshaping the built world for people and planet alike. Highlights from the Conversation Why sustainability must be embedded into everyday workflows How connecting cost and carbon drives smarter business decisions The rise of digital culture and generational change in AEC Turning data into action: the role of tech in reducing emissions Why transformation happens top-down and bottom-up MEET OUR GUEST Allison Scott is Director of Customer Experience & Industry Engagement at Autodesk, leading sustainability initiatives that bridge technology and impact across the built environment. With over 20 years of experience spanning architecture, construction, and tech, Allison focuses on transforming sustainability from a concept into a core business advantage—helping firms design, build, and operate with purpose and performance in mind. TODD TAKES Sustainability Must Be Woven Into the Workflow Allison underscored that sustainability can't be a side effort or a separate team in the corner—it has to become part of the everyday workflow. Just like BIM or digital field tools, the biggest gains happen when sustainable practices are integrated into decisions early and often. Practicality Turns Buzzwords Into Value Sustainability often feels overwhelming or abstract, but Allison reframed it as a practical, competitive advantage. By tying carbon data directly to cost, companies can ground big goals in everyday project choices—whether it's reducing waste, reusing materials, or tracking embodied carbon. That shift moves sustainability from “good intentions” to measurable business impact. Transformation Happens Top-Down and Bottom-Up The industry is in a hockey-stick moment where both leadership mandates and grassroots champions are driving change. From superintendents using mobile tools to enterprise-level firms making sustainability part of their strategy, the cultural shift is accelerating. The future of innovation comes from aligning both forces to make sustainable, tech-enabled practices the norm. More Resources Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn Thank you to our sponsors! Graitec North America Graitec North America LinkedIn Other Relevant Links: Allison's LinkedIn Autodesk's Website
In this episode, I talk with Megan Burbank, Associate Vice President at CP Engineers, Architecture and Environmental Services, about overcoming project management challenges in the AEC industry. We explore proven strategies for managing regulatory compliance, empowering diverse teams, and leveraging evolving digital tools like Civil 3D and GIS. Megan shares hard-earned insights from her 25-year […] The post Overcoming Project Management Challenges in Civil Engineering Projects – Ep 090 appeared first on Engineering Management Institute.
What does it take to turn AEC's ‘impossible quests'—like coordination, data sharing, and upskilling—into victories? Every great innovation begins with a quest. Recorded live at Autodesk University 2025 in Nashville, this episode features Jessica Brams-Miller, Director of Design Technology at Hart Howerton, as she leads us through the epic adventure of solving AEC's toughest challenges — from the Point-Limit Basilisk to the Merge Hydra. Jessica shares how creativity, collaboration, and a “fellowship of leaders” mindset are helping firms turn roadblocks into victories. When teams share data instead of guarding it like the One Ring, innovation becomes a shared journey — not a solo climb.
Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.
What happens when a tech leader with a background in democratizing design at companies like Figma turns their attention to architecture? This week, we're joined by Radhika Parashar Narain, Head of Marketing at Arcol, a software company reimagining how architects design and collaborate.Coming from the world of Software as a Service (SaaS), Radhika offers a fresh and insightful perspective on a profession she finds fascinatingly complex and creative, yet overdue for better tools. She shares her initial shock at the fragmented, inefficient, and often joyless workflows architects are forced to navigate. Radhika discusses the cultural and practical hurdles to tech adoption in an industry rooted in tradition, from the high "cost of change" after years spent learning legacy software to a scarcity mindset around collaboration. The conversation explores how Arcol, founded with a "Figma for BIM" ethos, aims to bring simplicity, accessibility, and collaboration to the earliest stages of design.Ultimately, Radhika's vision is not about disruption for its own sake, but about empowerment. She argues that by embracing intuitively designed, cloud-based tools, architects can reduce friction, foster collaboration, and rediscover the joy in their craft. Her hope is for architects to raise their standards for the software they use every day."My hope for the profession is for architects to have as high expectations as we have of the tools that we can foresee and we can kind of imagine can bring that joy back to the process." - Radhika Parashar NarainThis episode concludes with a call for the profession to see technology as a leverage point. Radhika encourages architects, especially students and smaller firms, to experiment early, build collaboration as a muscle, and use new tools to "punch above their weight." By democratizing access to powerful, well-designed software, the next generation can move beyond the limitations of legacy systems and focus on what they do best: creating the built world.Guest:Radhika Parashar Narain is the Head of Marketing at Arcol, a software company building a new generation of design and collaboration tools for architects. With a background in SaaS and design technology, including a tenure at Figma, she is passionate about empowering creators with better tools and making design more accessible to everyone.Is This Episode for You?This episode is for you if:✅ You are an architect frustrated with your current software and workflows. ✅ You are curious about how the mindset of Silicon Valley (SaaS) applies to the AEC industry. ✅ You want to understand the challenges and opportunities of tech adoption in architecture. ✅ You believe in the power of technology to democratize design and empower smaller firms. ✅ You are a student or educator looking for the next wave of tools that will shape the future of practice.
In this episode, I talk with Stijn Jansen, Chief Product Officer at VIKTOR, about automation for structural engineers and how advanced digital tools are changing the design process in the AEC industry. From building high-performance automation workflows to using AI and parametric design for structural optimization, this conversation explores how engineers can save time, increase […] The post Automation for Structural Engineers to Improve Design Workflows – Ep 167 appeared first on Engineering Management Institute.
In this episode of Wine After Work: Women in AEC, Bryce sits down with architect, advocate, and podcast host Caitlin Brady, the creative mind behind The Architectette Podcast. Caitlin shares her journey from launching her career in architecture to becoming a recognized leader and 2023 AIA|DC Emerging Architect Award recipient. She opens up about her experience working in Philadelphia, San Francisco, and D.C., and how a “digital nomad” year sparked the idea for The Architectette Podcast. Together, Bryce and Caitlin dive into: The importance of finding the “right fit” in your firm and career — and how that concept has shaped Caitlin's work and interviews. The realities of relocating across states as an architect and how to research and evaluate new opportunities before you move. The power of mentorship, representation, and storytelling in shaping the next generation of women in design. Why amplifying women's voices in AEC is crucial — and how podcasts like Architectette are changing the narrative. Whether you're an emerging designer, seasoned architect, or simply navigating your next career chapter, this conversation will remind you that you can define success on your own terms — and build a career that aligns with your values, vision, and voice. Connect with Caitlin Brady:
Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.
This may be the ultimate systems thinking interview. Beyond building science at the site scale, this is systems thinking to save the world. Gail Vittori and Pliny Fisk III have their fingerprints all over the structural ideologies for ways of thinking that underlie what we now think of as the fields of sustainability, greenbuilding, indoor health and well-being and more. Enjoy this thoughtful unpacking of ideas that span from systems thinking at the scale of the planet to human society to industry, products and materials. If you're not familiar with Pliny Fisk III and Gaily Vittori, Max's Pot, the Center for Maximum Potential Building Systems, or the Global Dreamlab, it's about damn time that you are. Buckle up and enjoy this wild and fascinating ride with two of the brightest early lights in environmental sustainability in the AEC and beyond.Pliny Fisk IIIPliny Fisk III is a pivotal figure in the sustainability movement, whose career in architecture, landscape architecture, and the systems sciences spans more than four decades. He has dedicated his career to developing replicable prototypes, protocols, and policy initiatives that challenge conventional wisdom in building design, engineering, materials, and planning. His seminal life cycle-based protocols helped shape the first green building programs, and he collaborated on federal efforts like the Greening of the White House and the Greening of the Grand Canyon. He is also an inventor and the CEO and founder of two technology companies, Sustainable Earth Technologies and the EcoInventorium.Pliny's influence extends into academia and policy, having held faculty positions at several major universities and served as an advisor to foundations like MacArthur and Gates. His policy initiatives include the Austin Green Building Program and the AIA's Environmental Resource Guide, establishing new protocols with broad implementation. His impact has earned him numerous honors, including The Lewis Mumford Award and the U.S. Green Building Council's Sacred Tree Award. Pliny has been recognized by Metropolis Magazine as a Visionary and by Texas Monthly as one of “35 People Who Will Shape Our Future.”Gail VittoriGail Vittori leads a life of discovery, of adventure, of collaborating with incredible people and finding opportunities to make a little bit of a movement of the needle on things that she is passionate about. Gail has been a key force in advancing green building policies, protocols, and prototypes at the local, state, and national levels, with a particular emphasis on the critical link between sustainable design and human health1. In 1989 she developed the initial conceptual framework for what would become the City of Austin's Green Builder Program, recognized as the first green building program globally. Building on this foundational work, she went on to convene the Green Guide for Health Care in 2001, an initiative that catalyzed a revolution in the design, construction, and operations of healthcare facilities. Her expertise led her to serve as the Founding Chair of the LEED for Healthcare committee from 2004 to 2008, and she also co-authored Sustainable Healthcare Architecture.Gail has held several influential leadership positions in the sustainable building community. She served on the USGBC Board of Directors from 2002 to 2010, including a term as Board Chair in 20095. She also dedicated eight years to the Green Business Certification Inc. (GBCI) Board of Directors from 2011 to 2019, where she served as Board Chair from 2013 to 2019. Currently, she is the Vice-Chair of the Health Product Declaration Collaborative Board of Directors. Her vision and impact have earned her significant recognition, including the 2015 Hanley Award for Vision and Leadership and the 2020 USGBC's Kate Hurst Leadership Award. Additionally, she was featured as an Innovator: Building a Greener World in TIME Magazine and was a Loeb Fellow at Harvard University's Graduate School of Design.TeamHosted by Kristof IrwinEdited by Nico MignardiProduced by M. Walker
What's on your mind? Let CX Passport know...How can construction and customer experience possibly connect? Alyssa Staats shows us exactly how. From hard hats to HVAC, Alyssa reveals how CX shows up in the most unexpected corners of the AEC world (architecture, engineering, and construction). It's not just about blueprints and budgets... it's about people, relationships, and trust.5 Insights from Alyssa Staats• CX isn't just external... winning the internal customer first builds trust that flows to the client.• Safety isn't compliance... it's culture. When people feel protected, they deliver better work.• In an industry built on specs and codes, experience becomes the real differentiator.• The Design Assist model brings collaboration early... design and construction working together for smoother CX.• Making your team the hero turns technical experts into brand storytellers.CHAPTERS00:00 Intro01:20 From marketing to construction CX03:00 Winning the internal customer05:10 Turning safety into company culture08:40 Customers notice when crews care11:30 Overcoming resistance to safety culture14:20 First Class Lounge – Norway, Japan, and sunscreen18:40 Bringing humanity to construction relationships20:40 Delivering CX through collaboration22:10 Design Assist and why it matters25:15 Speaking the language of the field27:30 How to connect marketing and field teams28:10 Where to find AlyssaGuest LinksAlyssa Staats on LinkedIn: https://www.linkedin.com/in/alyssafs/Society of Marketing Professional Services: https://www.smps.org/✈️ Explore MoreNewsletter: https://www.cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).
Mark Zweig is a renowned entrepreneur, author, and educator in AEC industries who has built multiple companies, advised thousands of firm CEOs, written extensively, and all while pursuing passions in cars, motorcycles, architecture, and family.
Bryce Batts is a dynamic business consultant, speaker, certified Career Coach, and Co-founder of Career Collective, bringing over 15 years of experience as a recruiter in the AEC industry. With a fierce commitment to empowering women, Bryce helps organizations overcome barriers to hiring by developing innovative talent acquisition strategies. Her expertise enables companies to attract and retain diverse talent, fostering a more inclusive workplace.We talk about:- The ways in which the 2008 recession and pandemic impacted hiring in architecture, with both events prompting widespread layoffs and shifts in talent retention across the AEC industry.- We also discuss some popular issues facing today's workforce. Bryce details why mid-career professionals with 8–12 years of experience are in high demand, yet hard to find and why early career staff commonly lack mentorship.- We also discuss how firms are turning to hybrid work models, satellite offices, and creative benefits to stay competitive in attracting top talent.- Bryce gives advice how listeners can optimize their LinkedIn profiles with keywords, detailed project experience, and referrals to be ready when an opportunity arises.- We end by chatting about Bryce's podcast Wine After Work and her new book The Career Architect which both shares stories and career design strategies to help AEC professionals build fulfilling, resilient careers>>>Bryce's Website: www.brycebatts.netCareer Collective Website: www.mycareercollective.comBryce on LinkedIn: https://www.linkedin.com/in/bryce-batts-recruiter/ Bryce's IG: https://www.instagram.com/brycebatts/>>>Connect with Architectette:- Website: www.architectette.com (Learn more)- Instagram: @architectette (See more)- Newsletter: www.architectette.com/newsletter (Behind the Scenes Content)- LinkedIn: The Architectette Podcast Page and/or Caitlin Brady>>>Support Architectette:- Leave us a rating and review!>>>Music by AlexGrohl from Pixabay.
If you can ship a site plan with one click, do you still need the degree or just better prompts?Director of Innovation Brandon Blackberg (RTM Engineering) joins KP for a fast, practitioner-level riff on how AI is reshaping civil and structural work. We cover the “McDonald's vs gourmet” future of delivery, why generalists win in a systems world, and how to avoid getting locked into someone else's feature stack. We also talk vibe coding, token bills, and what KP would do if he started a firm tomorrow.Highlights Why entry-level engineers will start closer to “junior-plus” with AI at their fingertipsGeneralist thinking vs narrow specialization when failures are system levelRethinking drawings and phases when iteration is cheapTime and materials, lump sum, and the real impact of token costsMulti-LLM strategies to avoid platform lock-inGuardrails that keep creativity alive and production safeBuild vs buy: when an internal tool beats a vendor, and when it doesn'tCareer paths that don't look like ladders: engineering, coding, salesLearn more about KPR Co Mastermind Groups here!Upcoming KPR Co eventsOwners' Training Series Kickoff: practical moves for owners and owner's repsVibe-a-Thon: vibe coding for non-coders, prizes included9th Annual KPR Summit: the room where AEC's next moves get decidedSounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!
What does it take to build and fund the companies that are truly transforming the built environment? This week, we are joined by Jesse Devitte, co-founder and General Partner of Building Ventures and a pioneer who has spent over three decades at the intersection of architecture, construction, and technology.Jesse shares his remarkable journey, from co-founding SoftDesk, the company that laid the groundwork for Autodesk's AEC division in the early 90s, to becoming one of the first venture capitalists dedicated to the industry. He explains the origin of Building Ventures, a firm created to invest across the entire lifecycle of how we design, build, and operate our world. Supported by a network of industry leaders, the firm was founded on the belief that a wave of innovation was coming, and the built environment was ready for a new generation of transformative companies.The conversation offers a rare look inside the mind of an investor, exploring the evolution of AEC tech, the business model challenges facing architecture firms, and what it takes to get a startup funded. Jesse reveals that his team looks for more than just a good idea; they look for founders with a unique, firsthand understanding of the problem they are solving."We want them to really not pitch us on a solution for their problem. We want them to be in love with the problem. That's an earned secret to us that someone has that they can apply that makes them really unique." - Jesse DevitteThis episode concludes with a forward-looking perspective on where the industry is headed. Jesse argues that the path forward requires a mindset shift from all players: architects must "lean in" to new opportunities like industrialized construction to maintain influence, and the industry as a whole must foster a collaborative ecosystem where startups, incumbents like Autodesk, and practitioners work together to drive progress. His story is a guide to where opportunity lives, offering invaluable insights for both aspiring entrepreneurs and firm leaders wondering how capital, innovation, and design intersect to shape the future of practice.Guest:Jesse Devitte is a co-founder and General Partner at Building Ventures, a venture capital firm investing in early-stage startups that are transforming the built environment. With a career spanning over 30 years, Jesse was a pioneer in AEC software development, co-founding SoftDesk, which was acquired by Autodesk to create its AEC Market Group. He later became one of the first VCs to focus on the built world, with early investments in iconic companies like SketchUp. Through Building Ventures, he continues to support entrepreneurs who are improving how we design, build, and operate our world.Is This Episode for You?This episode is for you if:✅ You are an entrepreneur with a startup idea for the AEC industry and want to know what investors look for. ✅ You are a firm leader trying to understand the broader trends in AEC technology and investment. ✅ You are curious about the evolution of venture capital in the built environment. ✅ You want to hear the perspective of a pioneer who has shaped AEC software from the beginning. ✅ You are interested in the future of design tech, pre-construction, sustainability, and industrialized construction.
“Vernacular is what you do when you can't afford to get it wrong.”Carley ChastainEpisode Summary:This episode of The Zweig Letter Podcast, hosted by Randy Wilburn and joined by marketing co-host Luke Carothers, traces Carley Chastain's unique path through the architecture profession. Carley, an emerging architectural professional at Marlon Blackwell Architects in Northwest Arkansas, shares how she was drawn to architecture not by tradition, but by curiosity, community, and a keen desire to make the built environment serve real people.From Auburn University's Rural Studio—where students design and build for underserved communities—to Mass Design Group's healthcare infrastructure projects in Rwanda, Carley unpacks the transformative power of purpose-driven design. Her journey from Alabama to Montana, Boston, and Kigali has shaped her approach to design as one focused on social impact, community resilience, and equity. Listeners will gain perspective on how intentional architecture can shape lives, tackle rural housing and infrastructure gaps, and deliver facilities that truly respond to community needs.The conversation also spotlights the next generation of AEC professionals prioritizing equity, resilience, and local advocacy. Carley's reflections offer valuable strategies for increasing diversity, retaining talent, and ensuring architecture's continued relevance for the future.Key Takeaways:Community-first Design: Purposeful engagement with local people and issues creates projects that are meaningful and sustainable—whether it's rural housing or urban centers.Tackling Obstacles Holistically: Carley's experience on the $20K House and the Front Porch Initiative demonstrates how architects can identify and address systemic barriers like access to fire stations and insurance, not just building design.Value of Diverse Experience: Exposure to international practice and local development, as well as cross-disciplinary networking, gives young professionals context and resilience—qualities vital for evolving the AEC industry.Advocacy and Retention: To retain diverse talent, firms must foster strong community connections, empower staff with local resources, and invest in personal and professional development.Importance of Public Health: Architecture's role extends to building infrastructure that supports public health and preventive care—a lesson Carley saw firsthand with Mass Design Group in Kigali and current healthcare projects in Arkansas.All this and more on this episode of the Zweig Letter podcast.Links referenced in this episode:Marlon Blackwell Architects: https://www.marlonblackwell.com/Mass Design Group: https://www.massdesigngroup.org/Auburn University Rural Studio: https://ruralstudio.org/Contact Carley Chastain: carley@marlonblackwell.comConnect with Carley Chastain on LinkedInLearn about
Unlock the future of construction with AI as we host industry visionaries Mark Oden, CEO of BIM Designs, and Matt Dillon, Consulting Services Director at Applied Software Great Tech Group. Discover how AI is revolutionizing pre-construction workflows, supercharging project planning with advanced algorithms, and reshaping roles within the AEC industry. Mark Oden shares his forward-thinking insights on the transformative potential of AI, while we also dive into the ethical considerations crucial when selecting AI tools. This episode is packed with interactive poll questions designed to capture your thoughts and set the stage for an engaging Q&A session.Next, witness the profound impact of AI in construction as we explore how smart algorithms enhance decision-making, optimize designs, and promote sustainability. AI integration within BIM workflows is breaking new ground in clash detection, streamlining construction phases, and enhancing resource allocation. By leveraging extensive data sets, project managers can make informed, real-time decisions, improving collaboration among geographically dispersed teams and fostering innovation and efficiency across the industry. Finally, explore the complex landscape of AI applications and challenges in construction. We discuss the emergence of AI-powered CEOs like Mika from Diktador, the role of AI in strategic planning and leadership, and the importance of trust and data protection. We also examine the future job market, particularly for Revit technicians and detailers, emphasizing the shift towards consultancy and collaboration with AI systems. Reflecting on past technological evolutions, we highlight the enduring importance of subject matter expertise and provide resources for continued learning. Join us for a thought-provoking discussion on the future of AI in the construction industry. Contact the Future Construct Podcast Produced by BIM Designs, Inc! BIM Designs, Inc.: minority-owned, US-based, union-signatory preconstruction technology firm, offering turnkey BIM modeling, laser scanning, coordination management, and other VDC solutions to the AEC industry. Schedule a free consultation: sales@bimdesigns.net. Subscribe to our weekly blog and our Future Construct Podcast Suggest a podcast guest
In this episode of Game Changers for Government Contractors, host Michael LeJeune welcomes back Lori Revely, CEO of Cavalry Consulting and chair of SAME's Small Business Council, to preview the upcoming SAME Small Business Conference in Phoenix, AZ. With more than 6,000 attendees last year, SAME SBC has become the premier government contracting event for the AEC industry and beyond drawing small businesses, large primes, and government partners alike. Lori shares insider tips on how to prepare with pre-conference webinars, maximize matchmaking sessions, and take advantage of capability statement reviews with experts. They also discuss the importance of SAME's regional posts, industry days, and how one well-planned conference can fuel your business development pipeline for the entire year. Whether you're a first-time attendee or a seasoned SBC veteran, this episode will help you make the most of one of GovCon's most valuable networking and learning opportunities. ----- Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession
KP Unpacked, the #1 number podcast in AEC breaks down how early-stage teams actually win attention and revenue in 2025. KP and Nick go deep on founder-led distribution, “signature marketing” vs checklist B2B tactics, and why authenticity beats AI-generated slop. You'll hear concrete examples from guerrilla stunts at conferences, product-led marketing, event strategy (sponsor vs booth), and running tight experiments you can pivot from fast. We also cover brand risk, mission-first messaging, and hyper-legibility: publishing the “exhaust” of your work at a useful cadence. If you build, sell, or invest in AEC or construction tech, this is your field guide to differentiation in the AI era. From Shadow's portfolio lessons to classics like “1,000 True Fans,” this episode gives you practical moves you can ship this week.The #1 podcast in AEC. KP and Nick. No fluff. Real tactics you can use.Key topics for searchAEC marketing, construction technology marketing, B2B growthFounder-led go-to-market, distribution, demand gen, ABM“AI slop” vs human creativity, signature marketing, guerrilla marketingProduct-led marketing, brand risk, mission-driven storytellingEvent strategy: sponsorship vs booths, trade show timelinesExperiments, attribution limits, small-batch campaigns, “1,000 True Fans”Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!
AEC marketing and business development are changing fast. In this episode, Deirdre Booth talks with Scott Butcher of Stambaugh Ness about what is reshaping the work today and what leaders need next. They cover the talent crunch, the “missing middle,” and why environmental scanning belongs in every plan. They discuss practical uses of AI, how early adopters are already productizing tools, and what happens when firms delay. Scott makes the case for true marketing leadership at the table, not just a new title, and offers a six month playbook that focuses on three use cases for AI, stronger BD and marketing alignment, and a habit of testing and learning. The conversation closes with clear risks of waiting, including loss of relevance and recruiting challenges, and a reminder that agility wins when conditions shift.
Ever looked around at your career and thought, “How the heck did I end up here?” Yeah — and you're not alone. But that's because your career was happening to you…instead of you making it happen. In this episode, we chat with Bryce Batts, a recruiter specialized in the AEC industry who's helped over 800 professionals land jobs that actually fit their life and align with their values. After years of coaching and recruiting engineers, she put all her best career tips and advice into The Career Architect — a book that cracks the code of how to build a career you're proud of from the get-to…or get unstuck if you feel miserable where you're at.The simple secret?
If you don't ask, the answer's always no. If you don't knock, the door never opens. Opportunity doesn't wait around—it rewards bold action. In part two of a special "double feature" podcast episode, you'll hear from Caitlin Brady, creator of the Architectette podcast (where part one lives) about chasing the chances that can change everything. We talk about what it really means to pursue opportunity—not as luck or timing, but as a habit. The magic isn't in the wins alone; it's in the courage to keep showing up, asking, and learning from every move you make. Build real relationships instead of transactional ones. Don't just work with people, take the time to get to know them and learn from them. Always ask, but don't get attached to the outcome. What's meant for you will find you if you keep taking action. Then, picking up where part one left off (at 19:50), we get real about leadership as the antidote to systemic codependency in the AEC industry: Respect boundaries—yours and your team's. Set expectations that empower, not deplete. Refuse to normalize burnout or abuse. Give agency, celebrate wins, and build momentum through trust. Contact Caitlin: https://www.linkedin.com/company/architectette/ https://www.instagram.com/architectette/
In this episode of The Brand Called You, David W Carr, CEO of Steward Your Business, shares powerful lessons on resilient leadership, organizational health, and the future of work in the AEC and tech-enabled industries. From navigating generational shifts to leveraging emotional intelligence and technology, discover how to build high-performing, future-ready teams.00:34- About David W CarrDavid is the founder and CEO of Steward Your Business.He's focused on architecture, engineering and construction. He's also the host of the intelligent human leadership and business roundtable podcasts.
Matt Chitwood shares his journey in the AEC industry and Pivium's challenges. He discusses their recent warehouse move, leadership changes, and balancing tradition with innovation. Matt shares insights on family dynamics, accountability in delegation, and hiring practices in family businesses. He explores leadership, managing personality traits, and the importance of an effective board, including lessons from tough advice. The episode also covers navigating technology challenges, risk assessments, and engaging with the local business community. Matt also underscores the value of networking.
On this special *double feature* listen to our interview with Angela Mazzi, then head over to the Architecting Podcast to hear Angela interview Caitlin!Today's guest, Angela Mazzi is dedicated to enhancing quality of life through the built environment. Her research on salutogenesis, equity, and socio-cultural contexts illuminates how design impacts well-being and the ways the design process impacts designers. It's her mission as a firm principal at GBBN, industry leader, and mentor with the AIA NAC/FAIA Mentoring Program, and AIA Align Mentoring program to advocate for healthy innovation-focused practice models. She founded Architecting, a community consisting of an award-winning podcast, classes in stress management and high performance to explore and eradicate systemic codependency in the AEC industry. She is the author of two books, Career Crisis and Time Builder and is currently writing a third: The Design Ecosystem.Angela is Past President of the American College of Healthcare Architects, Past President of AIA Cincinnati, and Secretary of AIA Ohio. She is a peer reviewer for Health Environment Research and Design (HERD) Journal, 2022 recipient of the HCD10 Top Architect Award, and 2024 recipient of the AIA Ohio Gold Medal.We talk about:- Angela explains how adopting a mindset of “ask forgiveness, not permission” opened doors to leadership and long-term professional influence. She reflects on how her involvement with the AIA expanded her understanding of architecture's role beyond buildings.- We next discuss the concept of salutogenesis and Angela outlines how salutogenic design improves outcomes for patients, families, and clinical staff during moments of stress.- We also talk about Angela's prolific podcast, Architecting, where she addresses burnout, disillusionment, and strategies for building a meaningful, resilient career in AEC.- Angela discusses the importance of setting stretch goals such as the Nobel Peace Prize and why she encourages architects to shift their mindset, question systemic norms in the profession, and embrace the power of design to influence health, equity, and social change.>>>Thank you to our sponsor:Arcol is a collaborative building design tool built for modern teams. Arcol streamlines your design process by keeping your model, data and presentations in sync enabling your team to work together seamlessly.- Website: Arcol.io- LinkedIn: https://www.linkedin.com/company/arcol-tech- Twitter/ X: https://x.com/ArcolTech>>>Connect with Angela: https://architectingpodcast.com/https://www.linkedin.com/company/architectingcoach/https://www.linkedin.com/in/angelamazzi/https://www.instagram.com/architectingpodcast/https://www.youtube.com/@architectingpodcastX: @AngelaMazzihttps://www.gbbn.com/>>>Connect with Architectette:- Website: www.architectette.com (Learn more)- Instagram: @architectette (See more)- Newsletter: www.architectette.com/newsletter (Behind the Scenes Content)- LinkedIn: The Architectette Podcast Page and/or Caitlin Brady>>>Music by AlexGrohl from Pixabay.
How can architects remain relevant in a world where cities are as digital as they are physical?In this episode of Practice Disrupted, Evelyn Lee sits down with Bryan Boyer, Co-Founder of Dash Marshall and Faculty Director of the Urban Technology Program at the University of Michigan. Bryan's career bridges technology, design, and urbanism - and through his leadership, he is training the next generation of designers to think differently about how we build, govern, and inhabit our cities.Bryan shares the origins of the Urban Technology program, why he believes the built environment has lagged behind other industries in digitization, and how the program prepares students to be equally fluent in architecture, planning, and technology. He highlights how fragmentation in the AEC industry creates a “chain drain” of intelligence and argues that architects need to reclaim agency by embracing new tools, methods, and mindsets.The conversation delves into the unique curriculum of Urban Tech, which integrates cities, technology, and design. Students learn to view cities as complex systems, develop technical fluency in coding and data science, and practice forms of service and strategic design that extend beyond traditional building. Bryan also reflects on how AI, automation, and interaction design are reshaping the skills architects need, and what this means for education, practice, and the profession as a whole.“Our cities today are fully physical and fully digital. The challenge isn't just to bridge the gap between urbanist and technologist - it's to prepare a new generation who doesn't believe that gap exists at all.” – Bryan BoyerThis episode concludes with Bryan's vision for the future: a profession that works with urgency, embraces user research, and balances long-term aspirations with near-term agency. He challenges architects to move beyond utopian visions and engage directly with the realities of policy, economy, and technology in order to create cities of shared prosperity, sustainability, and joy.Guest:Bryan Boyer is the Co-Founder of Dash Marshall, a design practice that works across architecture, interiors, and strategy. He is also the Faculty Director of the Urban Technology Program at the University of Michigan, where he leads an innovative undergraduate degree exploring the intersection of cities, technology, and design. His career spans architecture, technology, and public sector work, including roles at Sidewalk Labs, the Helsinki Design Lab, and the Office of New Urban Mechanics.Is This Episode for You?This episode is for you if:✅ You want to understand how technology and architecture intersect in urban contexts✅ You're curious about new forms of design education and career paths✅ You're grappling with the challenges of fragmentation in the AEC industry✅ You believe architects should embrace coding, user research, and new design methods✅ You're interested in what the future of urban practice looks like in a digital era
Michelle Rutkowski delves into her architectural journey and the foundation of MOR Studio, focusing on the intricate balance between business growth and personal life. She explores the role of dopamine in motivation and the reward system, detailing the four pillars of reward: connection, discovery, movement, and rest, with practical applications for AEC businesses. The discussion extends to the biological underpinnings of productivity and team dynamics, including the neuroscience of endorphins. Michelle shares personal insights on dopamine regulation, emphasizing the design of spaces that foster community engagement and minimize distractions, integrating the reward system into architectural design.
“It's my job as a marketer to be an expert in what's good… use whatever tools I can, and as quickly as I can.” -Chaz Ross-Munro Chaz Ross-Munro is a B2B marketing executive with a background in CRM, customer success, and operational transformation, she specializes in aligning marketing, sales, and delivery teams around unified data and strategic outcomes. With two decades of experience driving growth in the AEC and construction tech sectors, she's led initiatives that have redefined how companies think about their customer lifecycle—from acquisition to retention. Her superpower is translating marketing strategy into business-wide impact. At Datumate, she led high-impact programs that leveraged customer insights, digital modeling, and CRM tools to turn complex construction data into actionable intelligence for decision-makers. She's authored two books on CRM and AEC marketing strategy and helped over 120 companies implement scalable systems for sustainable growth. Whether building brand equity, driving operational alignment, or scaling GTM strategies, she bring a deep understanding of what makes organizations thrive. Website: https://www.chazrossmunro.com/ LinkedIn: https://www.linkedin.com/in/chazmarierossmunro/ YouTube: https://www.youtube.com/chazrossmunro Facebook: https://www.facebook.com/chaz.rossmunro/ Austan Preuett is Austan Preuett is a seasoned marketing strategist and Director of Marketing at Lynx Systems, where she leads brand development, content strategy, and partner marketing in the physical security industry. With over 10 years of experience driving revenue growth and crafting impactful campaigns across tech, energy, and advertising sectors, Austan brings a results-driven approach to every project. She also serves as a board member for the International Association for Healthcare Security and Safety (IAHSS) Central Texas Chapter, championing safety innovation and industry collaboration. Website: https://www.lynxsystems.com LinkedIn: https://www.linkedin.com/in/austan-preuett/ Instagram: https://www.instagram.com/austan_preuett/ YouTube: https://youtube.com/@lynxduress?si=BaxJKCuyN3d9jG-v Facebook: https://www.facebook.com/austan.palmer In this episode, we explore how data-driven strategy, customer insights, and innovative marketing approaches can align teams, elevate brand impact, and create sustainable business growth. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
This is a crossover episode with the Spring Street Passive House education and advocacy series.How do Passive House enclosure decisions actually happen? There's a stubborn storyline that passive house designs go “too far” and result in a wholly different, and painful, design and construction process. The reality is that designing and building a Passive House is not all the different from building any project. In both cases you are working with a blend of the rigor of building science, the skill and craftsmanship of the construction team, the realities of project specifics like site, climate, budget, and schedule, and the personalities of the people involved. All of this then gets organized and systematized within the context of the Passive House standard of care which simply asks that we do all we can to ensure that a good design translates into long-lasting positive outcomes.Our guest today is Cameron Caja, CPHC. Hearing all he's doing in the industry/world and the level of expertise he brings is an good reminder of the many intelligent caring people working tirelessly and with great resolve in the AEC today. Hearing his intelligence, wisdom and warmth is encouragement not lose sight of the goal of better buildings, and to not lose heart - we can do this.Links from the Episode:Spring Street Passive HouseEarth AdvantagePHIUSPHICameron CajaCameron Caja is the Business Development Manager at Positive Energy, a role that utilizes the skills he gained through diverse cultural landscapes and his passion for sustainable building practices. His story began as a builder's apprentice in high school, laying the foundation for a career marked by a deep appreciation for construction and design.Cameron studied at National Central University in Jhongli, Taiwan, and Soonchoonhyang University in South Korea, to understand how culture, language, and policy can guide development of the built environment. His studies continued in Japan, Thailand, and Russia, delving into the intersections of politics, housing, and food systems. Cameron earned his Masters degree in Education from the University of Arkansas, where he later managed specialized international education programs for the Graduate School.Sustainability, human and environmental health have always been at the heart of Cameron's endeavors. As a licensed residential builder and the owner of Polaris High Performance Homes, he committed that 100% of his projects would at least meet Energy Star, EPA Indoor airPlus, and WaterSense certifications. As one of the first Certified Passive House Consultants in the state of Arkansas, he actively contributes to advancing building standards in Kansas, Oklahoma, Arkansas, and Missouri as the Central Region Representative of the Phius Alliance Council. Cameron's commitment to community service is evident in his roles with the Habitat for Humanity of Washington County Construction Committee, Tri Cycle Farms Food Recovery Program, and the Omni Center for Peace, Justice, and Ecology. These organizations allow him to extend his impact beyond the realm of building science, addressing crucial social issues like homelessness and food insecurity.TeamHosted by Kristof IrwinEdited by Nico MignardiProduced by M. Walker
Mark Zweig, founder and CEO of Zweig Group, is a renowned entrepreneur, author, and educator in architecture, engineering, and construction industries. He has built multiple companies and worked with thousands of AEC firm CEOs on strategic planning, ownership transitions, and growth challenges. Mark has written thousands of articles, authored several books—including his upcoming Confessions of an Entrepreneur—and shares insights through The Zweig Letter. He serves as Entrepreneur-in-Residence at the Walton College of Business and chairs the Vistage NWA Groups. Outside of business, he is a car and motorcycle enthusiast, an architectural aficionado, and a devoted father of five daughters.