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Lauren Weinbaum didn't leave a job she hated. She left one she loved, because a client offered to hire her company before she'd even started one. In this episode, the founder and president of Weinbaum Management Group walks through how a one-way flight to LAX and a single conversation turned into a 13-year run in aviation and large commercial construction. We get into the decisions most founders don't talk about. How Lauren watched the 2008 crash freeze high-rises mid-skyline and used it to redesign her career around bond-funded public work. Why she grows slowly and refuses debt. How she thinks about A, B, and C players on a small team. And the mindset shift that comes with trading "am I going to make it" for "do we have the right culture and the right clients." This one is for AEC firm leaders, women building careers in construction, and anyone weighing the jump from a stable seat to running their own thing. It's honest about the mental load, the guilt, and what it actually takes to keep a firm healthy. About Lauren Weinbaum Lauren is the founder and president of Weinbaum Management Group (WMG, Inc.), an owner's representation and construction management firm specializing in aviation and large commercial projects. She leads all business development, program and project management, estimating, scheduling, and bidding for the firm. With more than 18 years in the industry, Lauren built her foundation on major capital programs including the Tom Bradley International Terminal at LAX. She grew up on a working pig and cattle farm in Illinois and started working for her dad at nine. What We Cover Introduction and Lauren's path from a Midwest farm to aviation construction Watching the 2008 crash halt private projects, and pivoting to bond-funded work for stability The one-way flight to LAX and the client conversation that started WMG Leading under pressure on a billion-dollar airport program with competing interests Being a working mom as a productivity edge, and guarding against distraction and mental load Building a small team: A, B, and C players, and why "10 percent of the work" still matters Growing without debt, managing cash flow strictly, and learning to say no to the wrong work Why the right life partner is a business decision What's next for WMG: LAWA with Paslay Management Group, the Centurion Lounge at LAX, and expansion beyond California Where to find Lauren and closing thoughts Key Takeaways Stability is a strategy you can design. Lauren deliberately moved toward bond-funded public projects because that money rarely defaults, and it insulated her from the private-market swings that wiped out her peers in 2008. Gamble on yourself. If you're going to take a risk, take it on your own effort and judgment rather than betting on someone else's company or timing. Grow at the speed of your cash, not your ambition. Waiting until you can cover a new hire before you make it is slower, but it keeps you out of debt and off the payroll cliff. Saying no protects your brand. Taking work you don't have the competent staff to execute costs more than the revenue is worth. Never be too good to call people back. In a distracted industry, basic follow-through is a competitive advantage. Resources + Links WMG website: https://wmgconsult.com Lauren on LinkedIn: https://www.linkedin.com/in/lauren-weinbaum-wmg/ WMG on LinkedIn: https://www.linkedin.com/company/wmgconsult/
Join hosts Tom Simmons and Matthew Wallace as we talk the U.S. Environmental Protection Agency's newly released Draft Guidance for Reducing Risk from PFOA and PFOS in Biosolids. We begin by explaining what biosolids are, why they can contain PFOA and PFOS—the two most historically used and commonly detected PFAS chemicals in the United States—and why these contaminants have become a growing concern. While the EPA's new guidance offers recommendations for testing, monitoring, and reducing risk, it's important to note that the guidance is entirely voluntary. We also explore how states are taking their own approaches to regulating PFAS in biosolids. Finally, we examine the practical challenges facing wastewater treatment plants if biosolids can no longer be land applied Join us as we unpack the latest EPA guidance, the growing patchwork of state regulations, and what comes next for biosolids management in the evolving world of PFAS. Listen to learn more and subscribe to The Pulse for all the details.
How can architecture leaders navigate economic uncertainty, build authentic brand voices, and transform practice operations through live connection and practical AI tools?In the Season 13 premiere of Practice Disrupted, host Evelyn Lee opens the season with a dynamic roundtable featuring Aya Schlachter and Nikita Morrell. Aya is the founder and CEO of MGS Global Group, the production partner behind more than 500 architecture firms worldwide, and host of the AI for Architects and Architect My Business podcasts. Nikita is an architecture messaging strategist and the founder of Dirt, a brand messaging agency for AEC tech and construction companies. Together, they discuss the state of the industry, why traditional practice models need a fresh approach, and why they co-founded Archicon, the "unboring business conference" landing in Melbourne, Australia.The discussion explores the pressing business challenges facing AEC firms today, from drying pipelines and economic uncertainty to standing out in a crowded market. Rather than relying on traditional formats, Aya and Nikita break down how Archicon flips the standard conference setup by using shorter 15-minute presentations, extended Q&A sessions, candid panels on firm failures and regrets, and a total ban on all-black dress codes. The trio also delves into the operational shifts necessary to build sustainable practices - emphasizing how clear systems, business model refinement, and operational efficiency give leaders the headspace needed to think strategically about their firm's future."You can be professional and have personality, and you can learn and have fun too. It doesn't have to be so serious." - Nikita MorrellLooking toward the future of practice, Evelyn, Aya, and Nikita tackle content creation, personal branding, and the practical implementation of AI. From leveraging dynamic tools like Notion and custom AI agents to guardrail email workflows and record repeatable tasks, they emphasize that technology should support human judgment rather than replace a unique brand voice. They also preview an upcoming masterclass collaboration between Evelyn and Nikita designed to give practitioners actionable, high-impact AI skills for positioning and practice growth.Guests:Nikita Morell is a messaging strategist who has spent over a decade helping architecture firms around the world articulate their value and win better projects. She is the co-founder of Archicon and founder of DIRT, and is widely known for her sharp, thought-provoking insights on branding and business in the AEC industry.Aya Garcia Shlachter is the Founder and CEO of MGS Global Group and co-founder of Archicon, with nearly two decades of experience helping architecture firms grow and scale. A recognized entrepreneur, AI thought leader, and podcast host, she empowers architects to build future-ready practices through strategy, technology, and leadership.This episode is especially for you if:✅ You want to explore new, "unboring" formats for business development, industry networking, and conferences like Archicon.✅ You are looking to overcome pipeline slowdowns and differentiate your practice through clear positioning and distinct brand messaging.✅ You want to streamline practice operations using systems like Notion, ClickUp, and CRMs to reduce mental load and gain strategic headspace.✅ You want to build authentic trust with potential clients by embracing content creation, personal storytelling, and human-centered marketing.✅ You are seeking practical, actionable ways to integrate AI, speech-to-text tools, and custom workflows into your firm without losing your unique practice voice.What have you done to take action lately? Share your reflections with us on social and join the conversation.
"Culture is a set of beliefs and values. Are you setting those expectations of what you would like your ideal employees to embrace? …Talking only gets you so far. You have to measure and encourage innovation if you want it to take root."Scott CattranEpisode SummaryIn this special ElevateAEC episode of The Zweig Letter Podcast, Frank Lazaro moderates a forward-thinking panel featuring Scott Cattran, Vanessa McMahan, and Jered Morris. Together, they explore the intersection of innovation, culture, and strategy—especially as generative AI transforms the architecture, engineering, and construction landscape.With candid stories and practical frameworks, the panel unpacks what it takes to foster a culture of innovation, assess ROI on technology investments, navigate the ongoing “build vs. buy” debate, and anticipate the workforce shifts AI will catalyze. Throughout the episode, listeners receive actionable advice on how to cultivate adaptable teams, implement meaningful change, and position their firms for long-term success.If you're seeking real-world strategies to elevate your firm's innovation initiatives or facing questions about AI's impact on organization, talent, or value to clients, this episode is a must-listen.Key TakeawaysCulture Drives Innovation: Creating an environment where open communication, empowerment, and “play at work” are prioritized is critical for sustained innovation Bottom-Up Meets Top-Down: Leaders must set guardrails and values, but real change stems from empowering staff at all levels to propose and experiment with new ideas.Strategic Investment in AI: Calculating ROI isn't always straightforward—success comes from a thoughtful portfolio approach that balances quick-win automations with high-potential, riskier bets.Build vs. Buy: Rapid technological change often favors “buying” solutions, but hybrid models—where external tools are adapted with internal expertise—offer differentiated value.Talent of the Future: The next generation of AEC leaders will blend technical, creative, and cross-disciplinary skills, shifting hiring priorities and the emphasis of internal upskilling.Data Strategy is Foundational: Clean, structured organizational data is the indispensable fuel for AI-enabled innovation—start preparing now.Listen to the full conversation on this episode of The Zweig Letter Podcast.Links Referenced in This EpisodeConnect with Frank Lazaro on LinkedInConnect with Scott Cattran on LinkedInConnect with Vanessa McMahan on LinkedInConnect with Jered Morris on LinkedInZweig Group & ElevateAEC ConferenceThe Zweig Letter WebsiteFlipping Book Version of the NewsletterLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedInGet your FREE Subscription to the Zweig Letter Newsletter.Call to Action & Next StepsTo stay updated on industry evolution and leadership, subscribe to The Zweig Letter Podcast and explore our library of episodes highlighting AI transformation and technical innovation. To connect with Puskar Regmi, visit his LinkedIn profile or the Stantec website. Stay tuned for continued insights into how today's leaders are driving the future of design and construction—one conversation at a time.Thank you for listening! Be sure to subscribe for regular updates and more enlightening content from The Zweig Letter Podcast.Other Episodes You'll EnjoyAI Transforming AEC with KP ReddyBridging Design and Construction with Dan CristLeadership Transition with Sondra RottyConnect with Zweig GroupInstagram: Zweig GroupFacebook: Zweig GroupTwitter: Zweig GroupLinkedIn: Zweig GroupWebsite: Zweig Group
AI is changing everything in the AEC industry — but not in the way most people fear. In this episode of The Peggy Smedley Show, host Peggy Smedley sits down with Claire Rutkowski, Executive Director of AI Productivity and Enablement at WSP, to explore how artificial intelligence is reshaping the engineering workforce. They dig into how AI is catching recurring clash patterns, flagging spec drift before it becomes costly rework, compressing meeting prep time, and freeing engineers to focus on judgment, creativity, and higher-value decisions. Claire also shares how WSP is upskilling its workforce, why the most skeptical engineers are often the most valuable voices in the room, and what it means to mentor a generation that's ready to go AI-native. Topics covered: Is AI coming for engineering jobs? The honest answer How AI agents work alongside engineers today — and where it's heading Clash detection, spec inconsistencies, and change order prevention Smarter coordination meetings powered by AI Upskilling engineers: persona-based training at scale The shift from project delivery to full asset lifecycle intelligence What separates firms that will lead from those that fall behind Guest: Claire Rutkowski, WSP Executive Director of AI Productivity and Enablement
AI is changing everything in the AEC industry — but not in the way most people fear. In this episode of The Peggy Smedley Show, host Peggy Smedley sits down with Claire Rutkowski, Executive Director of AI Productivity and Enablement at WSP, to explore how artificial intelligence is reshaping the engineering workforce. They dig into how AI is catching recurring clash patterns, flagging spec drift before it becomes costly rework, compressing meeting prep time, and freeing engineers to focus on judgment, creativity, and higher-value decisions. Claire also shares how WSP is upskilling its workforce, why the most skeptical engineers are often the most valuable voices in the room, and what it means to mentor a generation that's ready to go AI-native. Topics covered: Is AI coming for engineering jobs? The honest answer How AI agents work alongside engineers today — and where it's heading Clash detection, spec inconsistencies, and change order prevention Smarter coordination meetings powered by AI Upskilling engineers: persona-based training at scale The shift from project delivery to full asset lifecycle intelligence What separates firms that will lead from those that fall behind Guest: Claire Rutkowski, WSP Executive Director of AI Productivity and Enablement
What do you do when you finish six years of architecture school, land in the profession, and realize none of it speaks to you? Evan and Cormac start with a former student on a Detroit construction tour who says the buildings around her are falling on deaf ears, and they take the question seriously instead of waving it off. They dig into the difference between dreading the work and feeling nothing for it, why the degree opens far more doors than the traditional path, and how meaning has to be found before happiness can follow it.From there the conversation widens into attitude and its contagious effect on a team, the collapse of the mentorship that used to teach young architects why a single line matters, and a misplaced fire department connection that reveals how coordination breaks down when nobody asks the question. This episode is especially relevant for emerging professionals second-guessing the path they chose, and for the people managing them. You'll leave with a harder, more honest frame: the situation is yours to change, and no one else is going to do it for you. Episode Links:Out of Architecture — the community and book Cormac points the disillusioned grad toward, for architects finding a life in, around, and outside the professionTRXL Podcast — Evan's AEC tech podcast, recommended alongside Out of Architecture-----Thank you for listening to Archispeak. For more episodes please visit https://archispeakpodcast.com.Support Archispeak by making a donation.
REPLAY!On today's episode of Architectette we feature Dr. Tami Hausman. Tami is the founder and president of Hausman LLC which is an agency that helps architecture and design professionals amplify their influence inside and outside of AEC industries. In addition to her role as president, she is a media specialist, expert communicator, art historian, and design aficionado. Her international roster of clients includes architects, engineers, construction firms, expeditors, interiors firms, real estate developers, project management firms, construction cost consultants, artists, and non-profit organizations.We talk about: - Transitioning from Semiotics-French to marketing for architecture firms- Establishing her firm, winning her first clients, and learning how to run a business- A special segment called 'Doctor in the Haus' where Tami advises on common AEC public relation questions including:a. How do I network?b. Does my firm really need to invest in PR?c. How do I reach my target audience? What message do I share?d. Do awards matter?e. What publications have the most impact?f. How to avoid being left out of marketing efforts by collaborators?g. What is too much content?h. Why does a firm need a marketing strategy?- We end by talking about rising trends in the AEC industry and what Tami wishes AEC firms knew about communications and marketing >>>Connect with Tami: https://www.linkedin.com/in/tamihausmanHausman LLC Website: http://www.hausmanllc.com/Connect with Hausman LLC on Instagram: https://www.instagram.com/HausmanLLC/ & LinkedIn: https://www.linkedin.com/company/hausman-llc/>>>Connect with Architectette:- Website: www.architectette.com (Learn more)- Instagram: @architectette (See more)- Newsletter: www.architectette.com/newsletter (Behind the Scenes Content)- LinkedIn: The Architectette Podcast Page and/or Caitlin Brady>>>Support Architectette by leaving us a rating and review!>>>Music by AlexGrohl from Pixabay.
What happens when non-technical people at a hackathon build in one day what software startups have been pitching for years?In this episode of KP Unpacked, KP Reddy and Nick unpack why sitting in a hackathon full of non-technical AEC people building working prototypes in eight hours is making software feel uninvestable. Incumbents are building features they've wanted for five years. Nobody needed corporate approval. Nobody needed a startup. They just needed a day and a keyboard. If that's the new baseline, what exactly is a software company selling?The conversation covers why PE firms are overpaying for AEC companies at 14x EBITDA and losing their best people 18 months after close (almost clockwork), why Procore's AI agents announcement landed with a thud, why vibe coding is a rabbit hole that creates individual value but rarely scales to the company, and why token pricing is heading toward the same bundled unlimited model as internet bandwidth in the 90s. KP also reveals his new LinkedIn rule: send a 10-page resume, not a one-page highlight reel. If you control what I see, I can't assess what matters. And a hospital system owner asked Zero RFI to build a real-time team qualification tool because they're tired of getting the B team swapped in mid-project without notice.Key questions answered:Why is software getting harder to invest in after every hackathon?What did non-technical AEC people build in one day that startups have been pitching for years?Why are PE firms losing their best AEC people 18 months after acquisition, almost to the day?What's wrong with paying 14x EBITDA for a firm that doesn't grow like that?Why did Procore's AI agents announcement land with nobody caring?Is vibe coding a rabbit hole or a real productivity tool?Why should you send a 10-page resume instead of a one-page highlight reel?How is KP cross-referencing resumes against his LinkedIn connections using skills files?Why do hospital owners want real-time team qualification tools mid-project?What's the AI diffusion crossing the chasm moment for the broader economy?Why is the Bay Area network effect getting stronger, not weaker?Why are tech company balance sheets suddenly going CapEx heavy for the first time ever?If you're building software for AEC and wondering why incumbents are building your features in-house, a PE firm trying to understand why cultural fit isn't transferring post-acquisition, or a founder debating whether to raise venture or bootstrap, this episode will force you to ask whether the software playbook still applies when anyone can build anything in a day.Listen now.
AI promised AEC marketing teams more speed. What it delivered was a mirror.Katie Cash sits down with Rachelle Ray, Head of AEC Marketing Innovation at OpenAsset, about what has genuinely changed in proposal production since AI entered the workflow, and what has simply been exposed rather than fixed. Rachelle brings a rare dual perspective, having led marketing and proposals inside an architecture firm before moving to the vendor side, and she is direct about where AI creates real value and where it introduces contractual risk that firms are not yet prepared to manage.Katie and Rachelle also discuss the guardrails firms need before rolling AI out firm-wide, from approved and prohibited language lists to structured training and review processes.Key Takeaways:Speeding up misaligned pursuits with AI does not save resources; it burns them faster.AI-generated proposal language can create real contractual risk without a review process in place.Firms that succeed with AI treat it as a firm-wide rollout, with training and guardrails, not a single toggle switch.The AEC marketers who thrive in the AI era will build data literacy, relationship intelligence, and systems thinking.Knowledge management, capturing what lives in people's heads, is becoming essential infrastructure for AI to work well.Connect with Rachelle Ray, Head of AEC Marketing Innovation, OpenAssethttps://openasset.com/https://www.linkedin.com/in/rachelle-ray-marketing/Connect with Katie: https://www.linkedin.com/in/kacash/https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you're finding value in our AEC Marketing For Principals. Your feedback is important to us and we'd love to hear from you. Here's how you can help. Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.” Let us know what you found most helpful from this episode! And if you haven't done so already, give the podcast a follow, and you'll be notified when new episodes come out.
The AEC accused of playing a dangerous game of racial politics, Barnaby Joyce's appearance on the ABC goes viral. Plus, new British Prime Minister Andy Burnham holds his first call with Donald Trump.See omnystudio.com/listener for privacy information.
The AEC has announced it will go through with changing the name of an electorate despite the vast majority being opposed.See omnystudio.com/listener for privacy information.
On this episode of Engineering Influence, host Jeff sits down with Sean Young from NVIDIA to explore how artificial intelligence — particularly agentic AI and large language models — is reshaping the AEC industry. Sean and Jeff discuss why firms should start treating project data as valuable IP, how AI agents can automate repetitive CAD and BIM tasks, and the ways AI is accelerating design iteration. They also dig into why engineering firms need to position themselves as technology- and AI-first organizations to stay competitive. The conversation highlights findings from the ACEC Research Institute's Firm of the Future initiative, along with practical steps firms can take right now to scale expertise across their teams and free up engineers to focus on higher-value design decisions.
This episode examines the use of extended reality in the AEC industry through the eyes of Abby Coleman, winner of Healthcare Design magazine's HCD10 Industry MVP Award. As IMEG's extended reality specialist, Abby has spent the last four years creating immersive experiences people can step into. Her role, she says, is to help “engineers and, most importantly, clients use augmented and virtual reality to thoroughly understand a proposed design.” To date she has facilitated or supported more than 5,000 such experiences for IMEG project stakeholders. Abby frames extended reality, or XR, as a way of moving design conversations out of flat, two-dimensional drawings and into a space where stakeholders can react instinctively. Once participants get into a headset, she says, “you can just hear the ‘oohs' and ‘ahs'—like, ‘Oh, wow, I can really see the benefit of using this technology for design.” Such experiences, she says, provide participants with a thorough understanding and visualization of spaces as designed. “It really helps them make better, more informed, and confident decisions before anything gets built.” Abby categories XR experiences into three levels, depending on the audience and the project. “Level one would probably be just using augmented reality on your mobile device,” she says, describing use cases such as jobsite visits and groundbreaking ceremonies. Level two is “using our VR software on PCs to really just visualize it on a screen.” Level three, the most immersive, would be “stepping into” and “looking around” a space using a VR headset, with designers being able to move elements in real time based on the suggestions of the viewers, e.g., healthcare clinicians. “Once folks are in that immersive level three experience, we definitely do have the capability to move our live Revit elements,” Abby says. A Mayo Clinic XR experience, for example, used immersive VR to show multiple boom layouts and check clearances and usability—based on the clinicians' feedback—before construction began. In another XR experience, IMEG led a VR workshop for more than 50 Henry Ford Health clinicians, putting them into a future smart patient room featuring the healthcare information technology suggested by the designers for the project. In these and other instances, the ability to adjust design in real time helps stakeholders evaluate options in a more meaningful way than a marked-up plan ever could. Looking ahead, Abby imagines a future in which XR becomes even more powerful as it incorporates artificial intelligence. Instead of making adjustments manually during XR design reviews teams will simply use voice prompts to ask AI to make changes in the model instantaneously. “I definitely think AI and XR are going to cross paths,” she says. Watch IMEG extended reality experience videos of a patient room, conference room, and job site visits.
Every firm competing for talent is saying the same things. Great culture. Exciting projects. Competitive benefits. And candidates can't tell any of you apart. That's the problem James Ellis has built a career solving. In this episode, James breaks down what employer brand actually is (hint: not a campaign, not a vibe, not a careers page redesign) and how midsized companies can build a brand that wins talent without outspending bigger competitors. We get into why most employer brand work is theater, what candidates actually believe about your firm, and how to change what recruiters say and hiring managers reinforce. This one is for AEC firm leaders, TA and HR professionals, and anyone tired of posting jobs into the void and wondering why the right people never apply. About James Ellis: James Ellis is the founder of Employer Brand Labs, where he builds choosable employer brands for mid-market companies in 3 to 5 weeks. He's built employer brands at Webflow, Roku, ASICS, and Telecare over more than 13 years, and he's the bestselling author of Becoming Choosable and Talent Chooses You. Based in Chicago, James describes his stage presence as equal parts strategist and friendly arsonist. Find him at employerbrandlabs.com and on LinkedIn at linkedin.com/in/thewarfortalent. What We Cover: Introduction and James's background building employer brands at Webflow, Roku, and ASICS Why most companies don't have a hiring problem, they have a differentiation problem What "employer brand theater" looks like and why it fails How midsized firms can compete for talent without outspending the giants What it means to be a "choosable" employer How employer brand shows up in job posts, outreach, career sites, and interviews Why you can rent attention but you can't rent trust Where to find James + closing thoughts Key Takeaways: Employer brand is a system, not a campaign. It changes what candidates believe, what recruiters say, and what hiring managers reinforce. If your job posts could belong to any of your competitors, candidates have no reason to choose you. Midsized firms win talent through clarity and differentiation, not budget. You can't scale a business faster than you can hire the right people. Employer brand work should be usable Monday morning, not next quarter. Resources + Links: Employer Brand Labs: https://www.employerbrandlabs.com James on LinkedIn: http://linkedin.com/in/thewarfortalent Newsletter: https://employerbrandheadlines.com Books, videos, podcasts, and articles: http://www.EB-AF.com Becoming Choosable and Talent Chooses You by James Ellis
On this episode, Matt Singletary and I reflect on lessons from the field on leadership, team dynamics, and common misconceptions that apply surprisingly well to AEC. We talk about football, Matt's own journey to leadership, and the crossover between the NFL and AEC. About Matt: Matt Singletary is a keynote speaker, former professional athlete, and the founder of BECOME/ER — a leadership and identity platform built for people who feel like they've never been enough. After his playing career, Matt rebuilt his life at the intersection of athletic discipline, business strategy, and the deeper work of personal becoming. Today he speaks to military academies, Fortune 100 companies, universities, faith communities, and youth organizations on the principles that have shaped him: pressure doesn't reveal character — it creates it; you have always been enough; and the work always starts within. Certified by the Elite Speaking Academy under speaker coach Shon Y. Hart, Matt brings two decades of lived experience at the intersection of sport, leadership, and the work of becoming. *Links: * Website: https://mattsingletaryco.com/ LinkedIn: https://www.linkedin.com/in/matthewmsingletary/
Idaho National Laboratory (INL) was born in 1949 as the National Reactor Testing Station after the Atomic Energy Commission decided they needed a place to test controlled nuclear fission power systems. Before being taken over by the AEC, the land was controlled and used by the U.S. Navy to test refurbished weapons, up to and including the 16″ guns carried by battleships. After a five decade long hiatus in building new reactors while also implementing a significant level of diversification into other research areas, the INL is regaining strength in its original purpose as a place to test and demonstrate complete nuclear reactor power plants. (The term “plant” is not really applicable to micro-reactors, but it will serve as a general term for now.) This time through, the design, approval, construction and testing programs are not being led by a federal monopoly called the Atomic Energy Commission. It is not focused on developing reactors that can be used to test the ideas of scientists who don’t really care if anyone wants to buy the system they are developing. Instead, the reactor development efforts underway and in planning for the future are more cooperative, distributed and commercially driven. Josh Gillespie is the Chief Operating Officer of the National Reactor Innovation Center (NRIC). He visited the Atomic Show to talk about NRIC and its role in helping the Nuclear Renaissance gain traction and success. NRIC was created in 2019 as a result of directives and authorizations contained in the Nuclear Energy Innovation Capabilities Act (NEICA). Its purpose is to build bridges that enable private sector organizations to work with national laboratory scientists and physical resources to cross the “valley of death” between good ideas and commercially viable products. It is tasked with preparing facilities to serve as test beds for new reactor development and testing and to develop sites where new facilities can be built. Though it can be a challenge for any government organization – like a national lab – NRIC has been tasked to be able to operate at the speed of a start-up. It is taking strides in that direction, though it is still limited in speed by the federal government budget cycle. Josh described how NRIC is working closely with the Department of Energy Idaho Operations Office which is directly responsible for the DOE 1271 authorization process for both reactors and supporting facilities – like those that are in the fuel supply chain or involved in radioactive materials testing and evaluation. NRIC helps private sector companies develop their plans, find suitable facilities, prepare required submittals and engage in readiness reviews. NRIC’s reach extends beyond the boundaries of the Idaho National Laboratory; has been contracted to support several of the Reactor Pilot Program developers that have built or are building their reactors in Texas or Utah. Josh described DOME as the crowning jewel of NRICs facilities. It once served as the containment dome for the highly successful but prematurely retired Experimental Breeder Reactor II, the remains of which are encased in concrete and grout in the basement and foundations of the existing facility. DOME is designed to be able to host a test reactor that might be exercised to its limits while still preventing any release of radioactive materials. Radiant Nuclear was selected as the first tenant of the DOME. It is scheduled to complete its operational testing and to remove its equipment from the facility in a year to make room for the next tenant. Top shield covering Antares Mark-0 in RACE facility NRIC played an important role in the success of the Reactor Pilot Program. It helped to find and repurpose facilities for Antares (RACE – Reactor and Criticality Experiment), Deployable Energy (NRAD – Neutron Radiography Reactor) Aside: Bit of INL Trivia – The building that is now RACE housed the Army’s ML-1 reactor development program from the late 1950s until the program was ended in 1964. End Aside. Josh described NRIC’s role in the Nuclear Energy Launch Pad as similar to that of a subdivision developer. A 2,000 acre plot has been allocated. NRIC is responsible for developing basic infrastructure, including roads and common utility systems. It will arrange for site characterization studies in preparation for environmental assessments. Private sector developers will lease their sites and contract for any additional services desired from an available menu. These include additional security and fire services. There will be similar services offered to developers who are building on sites that are not INL; that part of the program is called Launch Pad – USA. Josh is an Idaho native who is happy to be involved in creating a winning partnership between private sector companies and government/national lab organizations. He believes that the new developments will help Idaho National Lab continue to thrive and lead in nuclear energy development. He is excited about helping to deploy abundant sources of clean electricity and heat that will contribute to a bright future for Idaho, the U.S. and the rest of the world. You’ll enjoy this show. Listen carefully and comment via X if desired.
Todd Rogers, Senior Associate at Walter P. Moore, returns to The CADDle Call to cut through the AI hype and talk real-world use in civil design. We dig into how AI tools handle the constant variability of civil projects, where trust levels differ between architecture and civil teams, and what's actually working for automating tasks like surface cleanup, QTO, and point cloud classification. We also cover the Autodesk Assistant rollout, how other AI tools like ChatGPT and Claude are being tested at Walter P. Moore, and where AI stands on design analysis and code compliance checks. A grounded, practical conversation for anyone evaluating AI in the AEC space.
Mike Pruitt joins the episode to share his journey in the AEC industry and discuss his strategic shift in business growth. He emphasizes the importance of identifying an ideal customer base and how raising the project floor has influenced lead flow. Communication is highlighted as a crucial element in project management, client trust, and satisfaction. Mike delves into the significance of core values in hiring and company culture, advocating for hiring based on outcomes rather than job descriptions. He explores the impact of technology investments, particularly AI, on efficiency and productivity. Reflecting on past experiences, Mike offers advice to his younger self and shares his insights on balancing people, processes, and technology.
The road to the USEA American Eventing Championships looks different for every rider, and this episode celebrates two unforgettable journeys. Nicole Brown sits down with AEC competitors Sarah Bryan and Lisa Cook to talk about rebuilding confidence, balancing careers and family life, overcoming setbacks, and the horses that helped them rediscover their love of eventing. From an Amish buggy horse turned championship contender to the unforgettable "Flying Potato," these stories prove that there is no single path to Kentucky—only the determination to keep moving forward. Whether you're preparing for the AEC or simply need a reminder of why you fell in love with horses, this episode is full of heart, humor, and inspiration.
The Facebook moment just hit enterprise AI. Did you miss the terms of service update?In this episode of KP Unpacked, KP Reddy and Nick break down why the Alex Karp CNBC interview landed like a bomb in enterprise boardrooms but barely surprised anyone actually building with AI. Construction company CEOs were getting texts from board members within hours: "Did you see this? What are we doing?" The answer for most of them? Running Microsoft Copilot, banning Claude, and quietly dealing with ransomware attacks that have already put subcontractors out of business.KP walks through the apple pie analogy: buying a pre-made pie (frontier models) is cheaper, faster, consistent. Making your own (open source) costs more, takes longer, outcome uncertain. But here's the real insight: the question isn't open source versus frontier models. It's what data should you never feed any model, period. Then a Bay Area contractor says something that cuts through all the noise: these YC kids have no construction experience, no relationships, no reputation. If they take our data and screw it up, they move on to their next startup. What do they have to lose? That's not a technology question. That's a trust question. And construction figured out the answer decades ago when they started vetting subcontractors.Key questions answered:Why did the Karp CNBC interview send board members texting their CEOs?What does "we're training on your data" actually mean legally and technically?Is the apple pie analogy the best way to explain open source versus frontier models?Why is ransomware quietly killing subcontractors before AI even arrives?What does a contractor's subcontractor vetting process teach us about evaluating AI startups?If a YC startup takes your data and folds, what does the founder have to lose?Why did Claude's updated terms of service change the conversation?What's the Red Hat playbook and why is Palantir following it?How does Zero RFI's opt-in audit trail architecture solve the data trust problem?Why are most AEC firms staying on Microsoft Copilot and not moving anywhere fast?Should startups building on frontier models be worried about their defensibility?Why does Karp get away with saying things every other public company CEO won't?If you're a construction company trying to figure out what to tell your board after the Karp interview, a startup wondering how to build trust with enterprise clients around data, or an executive who just realized you never actually read those terms of service, this episode will help you figure out what you actually agreed to and what to do next.Listen now.
Cintia Arnhoffer is a Hungarian entrepreneur, real estate investor, and business consultant based in Dubai. At 21, she moved to Denmark, where she spent 13 years building her career across diverse international environments. She later relocated to Dubai alone, without contacts or an existing network, and built a new life and business from scratch. Today she is Co-Owner and General Manager of FullComm Real Estate Brokerage, where she helps international clients invest in Dubai real estate and navigate the UAE property market. She also helps entrepreneurs and firms with Dubai company formation, licensing, residency visas, and banking. What We Cover: Introduction and Cintia's path from Hungary to Denmark to Dubai Moving to Dubai alone with no network, and what the first year actually looked like Misconceptions about life for women in Dubai, and what's actually true The cultural differences that took the longest to adjust to The mindset shift required to go from employee to business owner in the Middle East Why AEC firms are looking at Dubai as an expansion market What's actually involved in setting up: company formation, licensing, residency visas, and banking Where to find Cintia and closing thoughts Key Takeaways: The biggest barriers to building a career or business in Dubai as a woman are mostly perception, not reality, but the real barriers (cultural, logistical, financial) are different than people expect Building a business in a new country without a network is possible, but it requires a deliberate mindset shift, not just hard work AEC firms considering Dubai have a real, accessible path to entry: company formation, licensing, residency, and banking are all navigable with the right guidance Tax-efficient structuring through Dubai is a legitimate option for firms and individuals, not just a rumor Adaptability matters more than ambition when relocating a business internationally
How can early-stage startups drive true transformation in the AECO space, and what happens when AI-native tools are designed to amplify human intent rather than replace the architect?In this bonus episode of Practice Disrupted, host Evelyn Lee explores the intersection of corporate acceleration and cutting-edge startup innovation. The conversation brings together German Aparicio from Trimble Ventures alongside Yiping Goh and Carlos Banon, the co-founders of Formas.AI.German walks listeners through the Trimble 0-60 accelerator program, which was recently named Built World's Accelerator Program of the Year. This 12-week, historically equity-free program invites early-stage startups to build on top of Trimble platforms like SketchUp and showcase their live integrations at Trimble Dimensions in Las Vegas this November. Herman outlines how Trimble acts as a system of record, searching for partners to create systems of action and intelligence across three key pillars: connected data, connected design, and the connected field. He also defines what "early stage" means for the program, targeting companies founded within the last five years, making under $2 million ARR, and operating with a couple of early customers looking to scale.The spotlight then shifts to Formas.AI, a participant in the current cohort operating in the connected design space. Co-founders Yiping and Carlos explain how their AI-native design workspace is bridging the gap between an initial sketch, reference image, or floor plan and a buildable 3D model in hours instead of months. Carlos, an architect and professor, shares how the tool was born out of personal frustration with fragmented interfaces and broken workflows that detach designers from the joy of creating. Yiping provides an entrepreneurial lens on the broader AEC industry, noting that while it represents 13% of global GDP, it remains one of the least digitized sectors, heavily reliant on legacy software and restricted by the slow timeline of physical building processes.Together, the group tackles the critical challenges of technology adoption, highlighting trust as a core barrier for practitioners who have invested heavily in traditional tools. Rather than replacing human designers, the founders argue for a democratization of design through guardrails that preserve creative authorship and intent. As Formas.AI navigates its 12-week acceleration path, they aim to leverage Trimble's ecosystem to deliver a validated, highly precise design experience that brings excitement and joy back to the craft."We are believing in the future of design being more human led, less or not even about human replaced. That the winners of AI are the ones that really can give people more creative power, not less." - Yiping GohThis episode serves as an inspiring look at how industry giants and agile startups can co-create workflows that amplify human intuition and make design fun again.GuestsGerman Aparicio runs the Zero to 60 accelerator program at Trimble Ventures. As a trained architect, he focuses on scaling early-stage software and hardware innovations that connect data, design, and job sites across the full project lifecycle.Yiping Goh is the co-founder and CEO of Formas.AI. She is a tech entrepreneur currently scaling her fourth company, with a professional background spanning a real estate degree, venture capital, corporate venture building at McKinsey, and multiple successful company exits.Carlos Banon is an architect, computational designer, and professor who has taught design in Singapore for the last 13 years. A self-taught coder since age six, he is the design and technical mind behind Formas.AI, having built its foundational versions to streamline creative workflows.This episode is especially for you if:✅ You want to understand how the Trimble 0-60 accelerator helps early-stage startups scale by integrating directly into established industry platforms like SketchUp.✅ You are curious about how Formas.AI closes the gap between a rough sketch and a buildable model using natural language and multimodal AI tools.✅ You want to explore why trust, legacy tools, and authority code submissions present unique adoption challenges within the AEC space.✅ You believe that AI technology should amplify a designer's creative intent and preserve human authorship rather than generate generic, unmeaningful variations.What have you done to take action lately? Share your reflections with us on social and join the conversation.
Not every client or firm lives in InDesign. And sometimes, for whatever reason, you're not able to use the Adobe Creative Suite programs, but still have to produce a presentable product. It may not be ideal, but it's going to be okay.In this episode of The Short(er) List, Becky sits down with Grace Takehara to talk about a reality every AEC designer eventually faces: the dreaded Word doc, the pesky PowerPoint deck, or the well-intentioned Canva link. How do we make the most of these tools and create something polished and professional? We have ideas.Becky and Grace dig into how to make the Microsoft and non-Adobe programs work harder than they're given credit for, how to overcome technical limitations, and how to keep your design standards intact even when the software is fighting you the whole way.This one's for every designer who's ever opened a proposal in Word or presentation in PowerPoint and felt their soul leave their body—and who made their peace, made it work, and lived to tell the tale.
Tania Van Herle, Co-CEO of HED, shares how one of the nation's leading architecture and engineering firms has built a people-first culture that drives innovation, attracts exceptional talent, and retains employees through trust and flexibility. Drawing from her 30-year journey with HED, Tania discusses how integrating architecture and engineering creates stronger collaboration, why "kindness" has become a defining characteristic of the firm's culture, and how embracing remote work expanded access to top talent nationwide. She also explains how intentional leadership, transparent communication, mentorship, and employee flexibility have helped HED grow while maintaining the close-knit culture of a much smaller firm. Whether you're leading a construction company, engineering firm, or any growing organization, this conversation offers practical lessons on building a workplace where people thrive—and business follows. In this episode, you'll learn: Why HED believes a culture of trust and kindness is a competitive advantage How flexible work policies helped attract and retain top engineering talent Strategies for maintaining culture across remote and hybrid teams Why intentional communication matters more than ever in distributed organizations How mergers and acquisitions can strengthen both talent and company culture The importance of mentorship for developing the next generation of AEC professionals Leadership practices that keep employees engaged during periods of rapid growth and change
Episode 545 The US government ran a secret global operation to harvest bones and body parts from dead infants without anyone's consent — and it was all to measure nuclear fallout in human tissue. Tonight Nick the Rat breaks down Project Sunshine, the classified AEC program that hired law firms to figure out how to body snatch legally, decided to do it anyway, and never charged a single person. Bill Clinton came close to saying the words. The British press blew the lid off. And nobodys ever been held accountable. Also on tonight's episode: Nick goes to war on X over AI data centers eating millions of gallons of fresh water every day, Amazon Prime Day purchases reviewed with full sewer rat honesty, GTA6 sells you a box with a download code in it and calls it physical media, Quake turns 30, Jane Hanoi reports from the dark, Stillwater calls in, and the Mystery Man delivers a Bigfoot story so unhinged it should be illegal. Connection is protection. Value for value. ITM. #ProjectSunshine #NickTheRat #ConspiracyPodcast #DarkSewerNetwork #GovernmentSecrets #NuclearFallout #Strontium90 #BodySnatching #AIDataCenters #WaterConsumption #JohnCarmack #JaneHanoi #MysteryMan #GTA6 #Quake30 #AmazonPrimeDay #UndergroundPodcast #TrueConspiracy #ParanormalPodcast #NickTheRatRadio #LivePodcast #ColdWarSecrets #AEC #NuclearHistory #DataCenterWaste #AIBubble #Paranormal #ConspiracyTheory #Brooklyn #itmaaz #sewerchat A paranoid rat discusses conspiracies, secret agendas, and things they don't want you to know — while playing hand-picked underground music. Call in live: 1-917-719-5923 Originally aired: 06/24/26 All music is Attribution 3.0 Unported (CC BY 3.0). All artists are credited during the episode. For more info: www.nicktherat.com
AI has moved from an experimental playground to an everyday reality, and AEC firms are figuring out how to use it responsibly and effectively. On this episode of The Shortlist, Wendy Simmons, Becky Ellison, and Hana Kaneko explore how AI is impacting AEC marketing from proposal support and content editing to data organization and workflow efficiencies. The Middle of Six team discusses the opportunities and challenges of AI adoption, including security, bias, intellectual property concerns, and environmental impacts. Their ultimate stance: MO6 is Human at Heart. While AI can accelerate tasks and improve efficiency, it cannot replace strategic thinking, authentic relationships, or the creativity that helps firms differentiate themselves and win work.And robots will never be funny. CPSM CEU Credits: 0.5 | Domain: 6
AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped lead that change from the inside.Katie Cash talks with Justin about how that shift played out inside one of the country's largest builders, where JE Dunn built a dedicated vertical market model for its fast-growing industrial and manufacturing practice. He shares why a strong digital footprint now wins work from clients who find the firm online, and how video content and AI-optimized search are reshaping the way owners choose their builders.Whether you support a single office or a national vertical, these lessons will help you move upstream and earn a seat at the strategy table. Listen to hear how JE Dunn turned marketing into a growth engine.AEC marketingconstruction marketing strategymarketing and business development alignment vertical market marketing video marketing for constructioncontent generation industrial and manufacturing constructiondigital footprint for AEC firms AI optimized searchJE DunnConnect with Justin Davidson, Marketing Director - Advanced Facilities Group, JE DunnLinkedIn: https://www.linkedin.com/in/justindavidson09/JE Dunn: https://jedunn.com/Connect with Katie Cash: https://www.linkedin.com/in/kacash/https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you're finding value in our AEC Marketing For Principals. Your feedback is important to us and we'd love to hear from you. Here's how you can help. Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.” Let us know what you found most helpful from this episode! And if you haven't done so already, give the podcast a follow, and you'll be notified when new episodes come out.
Dr Andrew Leigh, Assistant Minister for Productivity, Competition, Charities and Treasury joins us to talk about AI, the revitalised National Competition Policy, non-competes and unfair trading practices, and competition on the field and in the economy. Plus, marathons and ultramarathons, the ParaSkyWarBroDisco merger, the 'Australia Plus' UK social media ban, and the ACCC takes Grill'd to court for greenwashing … All this, and Ewar Woowar, with co-hosts Moya Dodd and Matt Rubinstein. Links: Richard Bachman at Lilja's Library Randy Bachman on pronouncing Bachman-Turner Overdrive Ultraman: Rising on Netflix and "Ultraman Teo" coming soon. The UK Government announces its "Australia-plus" social media ban Shakespeare's "Sonnet VI" ACCC's case against Grill'd press release, concise statement and court file AEC profile of the electoral division of Fenner Dr Andrew Leigh's speech on competition policy for AI agents Anna Goldworthy's "The God We Made: The Threat and Promise of Artificial Intelligence", Quarterly Essay 102 Edward Woodward obituary with unexpected Judi Dench Meet the Gilbert + Tobin Competition, Consumer + Market Regulation team Email us at edge@gtlaw.com.au Support the show: https://www.gtlaw.com.au/See omnystudio.com/listener for privacy information.
Building an AI Ready Architecture FirmBuilding an AI ready architecture firm is quickly becoming one of the most important challenges facing architects today. In this episode of the EntreArchitect Podcast, Michelle Hamilton shares how firms can move beyond simply experimenting with AI and begin building real systems for long-term success. Drawing from decades in architecture and enterprise AI, she explains why successful adoption always starts with people.Michelle spent more than 30 years in commercial real estate and the AEC industry before stepping into the world of enterprise AI. Through her work leading AI adoption at AnswerRocket, she saw a pattern repeat itself: companies invest heavily in technology, but fail to prepare teams to actually use it. As a result, even powerful tools often fall short of their potential.Michelle shares practical insights for architecture firm owners who want to embrace AI with confidence. She explains how small firms can improve workflows, create stronger internal processes, and foster innovation without feeling overwhelmed. She shows how thoughtful adoption can help firms stay competitive as the future of practice continues to evolve.This week at EntreArchitect Podcast, Building an AI Ready Architecture Firm with Michelle Hamilton. Learn more about Michelle at AnswerRocket, or connect with her on LinkedIn.Please Visit Our Platform SponsorsARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:To Build is HumanNCARB Podcast
How can architects transition from marginal innovation to true business transformation, and what does it look like to run a diversified, AI-native practice that prioritizes attention over productivity?In this Season 12 Finale of Practice Disrupted, the tables are turned as host Evelyn Lee steps into the hot seat. Instead of interviewing an industry guest, Evelyn is interviewed by Sage, her own AI chief of staff, in a dynamic conversation that pushes past traditional scripts to explore the cutting edge of architectural practice.Evelyn reflects on her post-presidency transition from focusing on "innovation" to pursuing true "transformation," explaining how running a diversified, resilient portfolio model protects her business from market volatility. She pulls back the curtain on her exact four-tier AI agent stack, demonstrating how a sole proprietor can leverage technology to handle workloads that would traditionally require multiple people to run. Rather than chasing sheer productivity, Evelyn reveals why her system is intentionally built to protect human focus and relationship building.The conversation moves deep into business model design, architectural education, and macro industry shifts. Evelyn discusses her course at the University of Michigan, arguing that business model thinking is a critical design craft rather than a betrayal of architecture. She also addresses the accelerating wave of private equity acquisitions in the AEC sector, urging smaller firms to consider proactive consolidation on their own terms. Finally, Evelyn shares personal reflections on leading publicly as an introvert and balancing transformational industry work with raising her family."Business model thinking is a craft and not necessarily a betrayal of design work." - Evelyn LeeThis episode serves as a powerful blueprint for any practitioner looking to treat their firm as a design problem and build a resilient, forward-looking business.Guests:Evelyn Lee is the founder of Practice of Architecture and a past president of the AIA. As a pioneer in architecture firm operations, technology integration, and business strategy, she balances institutional leadership with hands-on advisory work, teaching at the University of Michigan, and building AI-native operating models for the next generation of practitioners.This episode is especially for you if:✅ You want to know the precise architecture of a four-tier AI agent stack used to run a modern, diversified advisory business.✅ You are curious about how to shift from billing hourly to positioning your architecture firm as a high-value strategic partner.✅ You want to understand the accelerating impact of private equity on AEC firms and why succession planning is critical for survival.✅ You believe that introverted leadership has distinct strengths and want practical strategies for managing energy and recovery time.What have you done to take action lately? Share your reflections with us on social and join the conversation.
"AI is definitely raising the ceiling and making things possible that were not possible before... We need to increase the ceiling of what is possible going forward and reward people putting the effort into increasing those judgment layers."-Pusker RegmiEpisode SummaryPusker Regmi is the vice president and wastewater sector leader at Stantec, as well as an award-winning engineer honored with the Water Environment Federation's Camp Applied Research Award. After moving from Nepal to the United States to pursue his passion for water engineering, Pusker now spearheads technical innovation and leads teams in delivering large-scale wastewater treatment and resource recovery solutions. His career is defined by a commitment to pushing the boundaries of process intensification and technical excellence.In this episode of The Zweig Letter Podcast, host Randy Wilburn and co-host Luke Carothers sit down with Pusker to discuss his remarkable journey from studying electrical engineering in Nepal to becoming a sector leader at Stantec. They explore the inherent complexity and societal value of wastewater engineering, the transformative integration of AI and advanced technologies, and how these advancements are reshaping leadership, innovation, and upskilling within AEC firms. The conversation provides practical perspectives for leaders on fostering innovation and navigating the rise of "intelligent assets" in water infrastructure.Whether you are navigating a digital transformation or seeking to inspire technical teams, this episode offers firsthand insights from the forefront of the AEC industry's AI evolution. Listeners will gain action-oriented strategies for intentional upskilling and a better understanding of evolving client expectations in the era of intelligent infrastructure.Key TakeawaysComplexity and Multidisciplinarity: Wastewater engineering integrates physics, chemistry, biology, and engineering, offering an intellectually rewarding and impactful career path for young professionals.AI as a Force Multiplier: Rather than replacing engineering judgment, AI sharpens capabilities and automates repetitive tasks, returning critical bandwidth to technical teams for higher-value work.Intentional Upskilling: Acquiring AI proficiency is increasingly self-driven and essential for modern engineers. Firms must proactively recognize and reward this initiative to stay competitive.Collaborative Innovation: Stantec focuses on co-creating application layers alongside utilities and operators to ensure long-term adoption and practical, real-world value.The Era of Intelligent Assets: Embedding knowledge into infrastructure creates proactive, dynamic systems that retain institutional expertise, mitigating the impact of departing experienced operators.Rising Client Expectations: As AI matures, clients expect greater efficiency and more sophisticated deliverables. Firms must continue to elevate their quality and judgment while leveraging these new tools.Listen to the full conversation on this episode of The Zweig Letter Podcast.Links Referenced in This EpisodePusker Regmi on LinkedInStantec WebsiteZweig Group & ElevateAEC ConferenceThe Zweig Letter WebsiteFlipping Book Version of the NewsletterWater Research Foundation Project 5378Learn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedInConnect with Luke Carothers on LinkedInGet your FREE Subscription to the Zweig Letter Newsletter.Call to Action & Next StepsTo stay updated on industry evolution and leadership, subscribe to The Zweig Letter Podcast and explore our library of episodes highlighting AI transformation and technical innovation. To connect with Pusker Regmi, visit his LinkedIn profile or the Stantec website. Stay tuned for continued insights into how today's leaders are driving the future of design and construction—one conversation at a time.Thank you for listening! Be sure to subscribe for regular updates and more enlightening content from The Zweig Letter Podcast.Other Episodes You'll EnjoyAI Transforming AEC with KP ReddyBridging Design and Construction with Dan CristLeadership Transition with Sondra RottyConnect with Zweig GroupConnect with Zweig Group:Instagram: Zweig GroupFacebook: Zweig GroupTwitter: Zweig GroupLinkedIn: Zweig GroupWebsite: Zweig Group
Leaving a career you're good at is harder than leaving one that isn't working. Ryan Sullivan was a successful mechanical engineer who built a department from scratch — and then chose to walk away and start over. This episode is about that decision, what it took, and what he's built on the other side. Ryan joins Bryce to talk about career transitions, financial autonomy, and what it looks like to build a life by design instead of by default. He works exclusively with architects and engineers, which means he understands the mindset of someone who's been trained to solve complex problems — and he applies that same precision to financial and business planning. This is not a generic money conversation. It's about using financial clarity as a tool for making better career and life decisions. This episode is for AEC professionals at any stage who are wondering whether their financial position is actually giving them options — or quietly taking them away. About Ryan Sullivan: Ryan Sullivan, PE is the founder and principal wealth engineer of Off the Beaten Path Financial. He began his career as a mechanical engineer, built an engineering department from the ground up, and transitioned into financial and business planning to serve architects and engineers specifically. Ryan combines engineering precision with dynamic investment strategy to help clients build resilient financial plans that give them freedom and flexibility to live life on their terms. Learn more at [Off the Beaten Path Financial URL — confirm with Ryan]. What We Cover: Ryan's background in mechanical engineering and what led him to leave The decision to become a financial advisor and what that transition actually looked like Why he chose to focus exclusively on architects and engineers Cash flow as the foundation of financial health — what that means in practice Aligning money with purpose — and why that's different from standard financial planning How engineering precision translates into dynamic, adaptive investment strategy What financial autonomy actually looks like for AEC professionals The right fit question — how to know when to stay on a path and when to leave it Where to find Ryan and how to work with him Key Takeaways: Leaving a career that works is a different kind of hard — it requires clarity about what you're moving toward, not just what you're leaving Cash flow is the foundation; everything else — freedom, flexibility, options — gets built on top of it A financial plan that doesn't account for what you want your life to look like isn't a plan, it's a spreadsheet AEC professionals are well-positioned to think in systems — applying that to personal finance changes outcomes True financial autonomy means money stops making your decisions for you Resources + Links: Off the Beaten Path Financial: https://www.obpfinancial.com/ Guest LinkedIn: https://www.linkedin.com/in/ryan-sullivan-pe/
Tipeee : https://fr.tipeee.com/tatami-connexion/Import Fight : https://import-fight.com/?srsltid=AfmBOoqPN3UydBVIMqHTFoIIQkDXhXCJOBqSmLEfqo4E82LCEKHTDB_2Code promo : TATAMI10L'UFC Freedom 250 a eu lieu à la Maison Blanche dans la nuit du 14 au 15 juin et cet événement était historique pour nous français car Ciryl Gane a récupéré la ceinture intérimaire des poids lourds face à Alex Pereira. Dans cet épisode nous allons vous faire un récap XXL avec Éric Kara de fréquence MMA de cet événement qui nous a peut-être offert l'upset de l'année AEC la victoire de Justin Gaethje sur Ilia Topuria ! Alors n'hésitez pas à venir passer un bon moment avec nous et à nous dire ce que vous avez pensé de cet UFC en commentaire !Bonne écoute !! Votre podcast préféré après les autres !
Rick Heagarty shares his journey in the AEC industry, discussing early career growth and the importance of vertical integration and developing people. He emphasizes partnerships for scaling and offers insights on forming successful collaborations. The episode explores Rick's ventures in expanding a closet company, real estate projects, and diversifying interests. He talks about increasing ticket value, the emotional impact of exiting businesses, and the importance of mindset. Rick highlights teaching mindset skills to employees and leading by example, along with leadership lessons from family dynamics and marketing mistakes.
In this episode, ACEC's Jeff Urbanchuk sits down with Jack Hsueh of Autodesk to explore how engineering firms can deliver more with constrained resources through digital project delivery. From connected data and collaborative workflows to automation and digital twins, they discuss how technology is transforming project execution across the industry. Jack shares insights from major initiatives like the LA28 Olympics and PennDOT, highlighting the importance of object-level data and interoperable systems to reduce rework, save time, and improve outcomes. The conversation also dives into the evolving role of AI in AEC, including automation, augmentation, analysis, Autodesk's AEC data model, the Model Context Protocol (MCP), and the Autodesk Assistant bringing context-aware AI directly into design tools. The episode concludes with practical advice for firms looking to build capacity and resilience: treat digital delivery as a business strategy, invest in digital literacy, create repeatable processes, and pilot AI with clear governance.
What if the thing limiting AI growth isn't chips or power, but wastewater treatment capacity?In this episode of KP Unpacked, KP Reddy and Nick unpack why water infrastructure is the next bottleneck. Jacobs has a $22.7B backlog weighted toward water. AECOM intends to double its water business in three years. Stantec's water practice is its single largest vertical. Meta just built a $70M wastewater plant in Idaho. TSMC broke ground on a 15-acre water reclamation facility in Phoenix targeting 90% recycling. The CHIPS Act, EV gigafactories, and hyperscaler water-positive commitments are pulling wastewater treatment capacity onto private campuses at a scale AEC hasn't seen since the petrochemical buildout of the 70s.KP and Nick reveal Shadow's bet in the space: Western Chemicals, which uses duckweed (a plant that doubles in size every 24 hours) grown on wastewater to filter nitrogen and phosphorus while producing ethanol fuel. The insight? Wastewater treatment consumes 2% of global electricity using heavy machinery to do what biology does for free. Then they pivot to why big ideas need big capital (raising $1M for pre-con AI versus $100M for modular wastewater plants), why college grads complaining about no job offers have recency bias ($250K signing bonuses for 22-year-olds was never normal), and why skepticism from engineering firm LPs is actually an anti-signal Shadow should lean into.Key questions answered:Why is water the next infrastructure constraint after data centers and power?What's Shadow's water infrastructure bet, and what is duckweed?How does duckweed double in size every 24 hours and filter wastewater for free?Why does wastewater treatment consume 2% of global electricity?Why are private companies building their own wastewater plants now?Should founders raise $1M seed rounds or $100M for big infrastructure ideas?Is the college grad job crisis real, or just recency bias from the 2010s?Why is skepticism from engineering LP firms an anti-signal for Shadow?What's the difference between alpha (non-consensus bets) and beta (consensus with upside)?How does Founders Fund operate with only 4 partners managing billions?What happened with the Vinod Khosla/Cloudflare co-founder drama?Why do co-founder breakups kill more startups than bad products?If you're wondering where infrastructure investment flows after data centers, trying to understand why wastewater suddenly matters, or deciding whether to raise incrementally or swing for $100M on a big idea, this episode will show you why the next constraint is already visible, and capital is moving faster than you think.Listen now.
What type of AEC marketer are you? Are you the Eagle Eye, catching every compliance detail? The Octopus, juggling a dozen priorities at once? The Cheerleader, keeping your team motivated? Or maybe the MacGyver; the marketer who always finds a way to save the day?!In this special episode of The Shortlist, the entire Middle of Six team jumps on the podcast to discuss "The Marketers"—MO6's wildcard personalities that celebrate the strengths and superpowers that make AEC marketers so unique and invaluable. Through personal stories, shared experiences, and plenty of laughter, the team spills the tea on how these traits show up in their daily work and how to leverage these strengths without getting pigeonholed into certain roles.Listen in, see which character sounds most like you, and take the quiz at middleofsix.com/wildcards.
Greg previews the America East Conference for the upcoming 2026-27 season by looking at the conference from a stylistic and betting standpoint, chats with Tanner McGrath of Mid Major Madness and Action Network to do a deep dive on every roster in the conference, & Greg gives his projected order of finish for each team in the AEC. Podcast Highlights 3:10-Styles & Betting Trends of the America East 12:37-Interview with Tanner McGrath to look at every roster in the AEC 33:22-Projected order of conference finish in the AEC Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Podcast: Industrial Cybersecurity InsiderEpisode: Is Your IIoT Strategy Creating More Security Risks?Pub date: 2026-06-09Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationCraig and Dino address one of the most overlooked problems in OT security: the IIoT devices your security tools don't automatically detect.Most OT intrusion detection platforms do a reasonable job of identifying core control-layer assets such as PLCs, drives, and motor control centers. The problem is everything else. Laptops plugged into the network, third-party devices brought in by contractors, and a growing range of connected IIoT equipment often go completely undetected. Those are the gaps where risk accumulates.Craig and Dino explain why the belief that machines are air-gapped is a dangerous myth, how PLCs acting as gateways prevent intrusion detection platforms from seeing the devices behind them, and why an asset inventory is not the same as knowing your real risk and CVE exposure in multi-vendor environments.They reframe OT cybersecurity as a process-integrity problem and show how unmanaged network activity, third-party remote access, and even routine IT security scans can quietly degrade OEE and trigger unplanned downtime that costs millions.Using predictive-maintenance analogies such as thermal, harmonics, and vibration sensing, they make the case for treating digital anomalies the same way mature plants already treat mechanical ones.They close by examining why so many OT detection tools become shelfware, how to escape alert fatigue, and the two practical paths to real IT/OT convergence: building the right relationships with OEMs, system integrators, and AEC partners, and designing security-ready facilities from the ground up.It's a practical listen for CISOs, plant and engineering leaders, and OT/IT teams responsible for securing manufacturing and critical infrastructure.Chapters:(00:00:00) - Why No Industrial Asset Is Truly Air-Gapped(00:01:08) - IoT vs. IIoT: How OT Assets Get Classified(00:03:15) - The Control-Layer Blind Spot: Drives, Robots, and Motor Controls(00:05:25) - How PLC Gateways Hide Assets From Intrusion Detection(00:07:30) - Asset Inventory Isn't Risk: The CVE Gap in Multi-Vendor Plants(00:08:55) - When Cyber Blind Spots Become Costly Downtime(00:10:05) - Process Integrity: How Security Scans Disrupt Production(00:11:35) - Predictive Maintenance Meets Digital Anomaly Detection(00:17:45) - Avoiding OT Shelfware and Alert Fatigue(00:19:45) - IT/OT Convergence: Choosing a Partner and Building Secure-by-DesignLinks And Resources:Want to Sponsor an episode or be a Guest? Reach out here.Industrial Cybersecurity Insider on LinkedInCybersecurity & Digital Safety on LinkedInBW Design Group CybersecurityDino Busalachi on LinkedInCraig Duckworth on LinkedInThanks so much for joining us this week. Want to subscribe to Industrial Cybersecurity Insider? Have some feedback you'd like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!The podcast and artwork embedded on this page are from Industrial Cybersecurity Insider, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
What happens when intersectional storytellers from different generations sit in a room together to connect their personal narratives and design a more inclusive future for architecture?In this special episode of Practice Disrupted, the format shifts as host Evelyn Lee steps back to listen, handing the moderation over to Sarah Woynicz. This conversation marks the second of two episodes celebrating the release of Out in Architecture Volume 2 during Pride Month. Sarah sits down with three of the volume's authors, Gaby Espinosa, Lisa C. Henry, and Kody Chung, who share what happens when storytellers sit in the room together to connect their lived experiences.The group reflects on the unique, vulnerable formats they chose to share their deeply personal histories. Gaby discusses her interview-style chapter, "Space to Be: A Conversation on Finding Ground," which features a dialogue with a close friend who witnessed her gradual coming-out process within a Dallas architecture office. Lisa reads an excerpt from her piece, "Topographies of Becoming," recounting how spatial experiences in New Orleans and Utah influenced her identity and her academic practice. Meanwhile, Kody returns to the project, having first met the Volume 1 authors as a student three years ago, to contribute "A Query on Space," reflecting his growth as an emerging designer.The conversation also addresses the role of intersectionality and the importance of bringing one's full, embodied knowledge into the workplace and the classroom. Lisa shares a transformative positionality framework exercise she utilizes with her students to break down binaries and dismantle patterns of supremacy. Kody explains how his senior thesis leverages Chinese philosophy and the concept of yin and yang to explore the true essence of queer spaces. Ultimately, the authors emphasize that creating spaces for open dialogue allows individuals to realize they are not isolated, empowering the next generation to take up space entirely."Once you scratch that surface and you realize that no two experiences are the same, it opens your eyes to possibilities and what your future could be." - Gaby Espinosa This episode serves as a powerful reminder that architecture is shaped not just by physical spaces, but by the diverse worlds of the people who navigate them. By honoring cultural heritage and sharing moments of resilience, this collective is actively expanding the endless possibilities of inclusivity across the AEC industry.Guests:Sarah Woynicz is a Project Manager at HKS who utilizes her cross-industry design experience to lead wellness-focused healthcare and mixed-use developments that blend client business goals with community health outcomes. She is deeply engaged in professional advocacy, currently chairing the AIA National Young Architects Forum and previously serving on the AIA Atlanta Board, where she spearheaded leadership initiatives to empower emerging professionals.Kody Chung is a senior architecture design student at Drexel University whose work bridges queer and Asian identities. His senior thesis project investigates the intersectional relationships of space by leveraging Chinese folklore, philosophy, and intergenerational memory.Gaby Espinosa is an architect at HKS who specializes in senior living design and is a contributor to Out in Architecture Volume 2. As a lesbian Latina architect who grew up in a conservative Catholic family in Mexico, she is passionate about representation and creating inclusive spaces where people can be free to be themselves.Lisa C. Henry is an academic architectural practitioner and design educator who has spent 27 years teaching gender, race, and queer theory in architecture. Her pedagogy utilizes organizing and activism tools to foster liberatory practices, guide difficult conversations, and build community within academic and professional spaces.This episode is especially for you if:✅ You want to understand the profound impact of intersectional representation for LGBTQIA+ professionals in the AEC industry. ✅ You are curious about how unique storytelling formats like personal interviews and spoken excerpts can capture the vulnerability of becoming.✅ You want to explore what it means to use positionality frameworks to dismantle patterns of supremacy in design education and practice. ✅ You want to look at how cultural heritage, philosophy, and concepts like yin and yang can be utilized to define the true essence of queer space. ✅ You believe that building community through continuous conversation is an indispensable tool for ensuring no architect feels isolated.What have you done to take action lately? Share your reflections with us on social and join the conversation.
There's always a lot going on in the world of AEC marketing. The deadlines are real, the pressure can build, and somewhere between all of the submittal requirements, check-in meetings, task lists, and marketing production, it's easy to get overwhelmed by the details and lose sight of the bigger picture.In this episode of The Short(er) List, Becky sits down with Grace Takehara for a conversation that has nothing to do with proposal strategy and everything to do with the person behind all that planning. They talk about finding balance (even in the small moments), setting up a home office that actually feels good to sit in, and how to make space to celebrate the wins—without immediately pivoting to the next thing.Whether you're thriving, surviving, or somewhere in the middle, we're got you covered with a conversation that is practical, honest, and committed to sparking joy in your day-to-day—because you deserve it!
If your firm is still waiting for the RFP to show up before getting serious about winning the work, you are already behind. Katie Cash chats with Noel Brady, Co-Founder and COO of ProjectMark, the CRM built specifically for the architecture, engineering, and construction industry. They talk about what it actually takes to build a firm that grows with intention. Noel challenges the deeply ingrained belief that winning work is about personal relationships alone and makes the case that sustainable growth requires systematizing those relationships so they become a firm-wide asset rather than a liability that leaves when a key person leaves. From pipeline conversion ratios to the go/no-go decisions firms get wrong, this episode is an honest guide to replacing gut instinct with clean, actionable data. Noel and Katie also dig into the cultural and behavioral shifts that distinguish firms that merely talk about being data-driven from those that actually do it. If your firm is ready to stop reacting and start leading, this episode is the place to start.• AEC business development• CRM for AEC firms• architecture engineering construction marketing• AEC firm growth strategy• go/no-go decisions AEC• pipeline conversion ratio• data-driven AEC• seller doer AEC• project pursuit strategy• RFP strategy architecture firmsConnect with Noel Brady, Co-Founder & COO, ProjectMarkLinkedIn: https://www.linkedin.com/in/noel-brady-mscsi-mrics-aaaa4547/ProjectMark: https://www.projectmark.com/Connect with Katie: https://www.linkedin.com/in/kacash/https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you're finding value in our AEC Marketing For Principals. Your feedback is important to us and we'd love to hear from you. Here's how you can help. Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.” Let us know what you found most helpful from this episode! And if you haven't done so already, give the podcast a follow, and you'll be notified when new episodes come out.
Re-Run: Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it really means. They break it down into practical, learnable elements: composure, communication, and appearance. Through honest conversation and real examples, they show how presence is not about being polished or loud—it's about showing up with consistency, clarity, and intention. They explore how poise under pressure signals confidence, why language shapes perception, and how your physical presence—including in virtual meetings—affects how others receive you. Deirdre shares insights from coaching leaders across the AEC space and offers advice for those navigating early leadership roles, especially women and introverts. This episode also touches on personal branding, emotional regulation, and the mindset shifts that help professionals move from reacting to leading. Whether you're already in a leadership seat or aiming for one, this conversation offers guidance on how to carry yourself in a way that builds trust, influence, and long-term impact.
How can sharing personal narratives empower the LGBTQIA+ community to hold the line and design a more equitable future for architecture?In this special episode of Practice Disrupted, the format shifts as host Evelyn Lee steps back to listen, handing the moderation over to Sarah Woynicz. This conversation marks the first of two episodes celebrating the upcoming June 1st release of Out in Architecture Volume 2 at the start of Pride Month. Sarah sits down with the team behind the original publication, Jha D Amazi, Beau Frail, Julia Oderda, and Andrew Grant Houston, who have transitioned from co-authors in the first volume to co-editors of the second.The group reflects on how their roles have evolved since Volume 1 was launched at the NOMA conference in October 2023. Moving from writing their own stories to holding space as editors for over 20 new contributors was described as a deeply humbling and emotional journey. They discuss the unique responsibility of stewarding deeply personal histories and guiding new authors through the vulnerable process of contributing to the professional archive.The conversation also addresses the heightened stakes of visibility in today's political climate. The editors open up about the necessity of executing safety check-ins with potential authors following recent elections, recognizing that being visible carries distinct risks. Ultimately, they emphasize the critical importance of leveraging professional privilege and cachet to shine a light, ensuring that the next generation of architects feels empowered to do the same."No one can tell the story that you have to tell. So come tell it, come tell it however you want to. Whatever format, whatever language, whatever medium, tell the story because somebody needs to hear it." - Jha D AmaziThis episode serves as a powerful reminder that architecture is shaped not just by the buildings we draw, but by the lived experiences of the people who design them. By paying it forward and honoring those who came before, this collective is actively shifting the baseline of inclusivity across the AEC industry.Guests:Sarah Woynicz is a Project Manager at HKS who utilizes her cross-industry design experience to lead wellness-focused healthcare and mixed-use developments that blend client business goals with community health outcomes. She is deeply engaged in professional advocacy, currently chairing the AIA National Young Architects Forum and previously serving on the AIA Atlanta Board, where she spearheaded leadership initiatives to empower emerging professionals.Julia Oderda, AIA, is a principal at VCBO Architecture with over 25 years of experience leading award-winning higher education, recreation, and K-12 projects from concept to completion. In 2018, she came out as one of Utah's first openly transgender architects in leadership and has since become a prominent advocate for LGBTQIA+ representation in the profession.Andrew Grant Houston (Ace) is an architect, urban designer, and housing activist who runs his own practice, House Cosmopolitan, and previously ran for Mayor of Seattle in 2021. As a queer, mixed-race individual and sixth-generation Texan who splits his time between Seattle and Austin, he leverages his background and mastery of five languages to advocate for inclusive, culture-rich urban communities where people can thrive together.Jha D Amazi is a Principal at MASS Design Group and leader of the Public Memory and Memorials Lab, where she engages communities to design inclusive monument projects that honor historically underrepresented histories and cultures. Beyond her architectural practice and academic background, she is a spoken word artist, LGBTQ+ SpaceMaker, and advocate who was appointed to the Massachusetts Governor's Advisory Council on Black Empowerment in 2023.Beau Frail, RA, is an architect, poet, and artist who serves as a Project Architect at Fox Fox Studio and leads his own consulting firm, Activate Architecture, balancing his practice between Savannah and Austin. A dedicated advocate for equity, community-engaged design, and LGBTQIA+ visibility, he helped launch major EDI committees and alliances at the AIA, co-edited Out in Architecture, and even shared his poetry as an opening act on Rupi Kaur's 2022 World Tour.This episode is especially for you if:✅ You want to understand the profound impact of visibility and representation for LGBTQIA+ professionals in the AEC industry.✅ You are curious about the internal journey and responsibility of moving from a co-author to a co-editor of personal narratives.✅You want to explore what it means to pay it forward and pay it backward by honoring the legacy of those who paved the way.✅ You are looking for strategies on how communities can hold the line and support one another through volatile political and social climates.✅ You believe that individual storytelling is an indispensable tool for uncovering the true history and future potential of architectural practice.What have you done to take action lately? Share your reflections with us on social and join the conversation.
“Say yes as much as you can when you're young so that you can balance things a little better when you're older.”Sondra RottyEpisode Summary:Sondra Rotty is the newly elected president and COO of Tarlton Corporation, one of St. Louis's largest general contracting and construction management firms. Since joining the company in 2005 as a project engineer, she has left her mark on a range of high-profile projects while actively serving the profession through board service and industry leadership — a career that exemplifies both operational excellence and a deep commitment to developing the next generation of AEC talent.In this episode of The Zweig Letter Podcast, Randy Wilburn and co-host Luke Carothers sit down with Sondra to trace her journey from project engineer to President, unpacking the leadership lessons, recruitment strategies, and mentorship experiences that shaped her path. The conversation gets into succession planning, the ongoing challenge of attracting new talent to the industry, and how values-based cultures drive both business growth and individual fulfillment in design and construction.Listeners will come away with candid reflections on navigating career transitions, championing diversity in the workplace, and building a resilient organization — all grounded in action-oriented insights for leaders, managers, and emerging professionals across AEC.Key Takeaways:Succession planning is an ongoing, organic process: Effective talent development means turning everyday situations into leadership opportunities, focusing on continuous feedback and recognizing high-potential individuals early 20:20.Broadening the talent funnel: Building relationships with middle schools, high schools, and nontraditional university programs exposes more students to AEC career paths and helps strengthen the future workforce 15:00.Mentorship and team learning: Immersing oneself in challenging projects—and seeking out mentors organically—accelerates career growth and deepens operational expertise 07:21.Culture is foundational: A caring workplace, clear values, and flexibility are the bedrock of loyalty and long employee tenure 26:16.Women in AEC: Say yes early in your career, integrate personal and professional priorities strategically, and communicate openly with both work and family for long-term balance and success 29:18.All this and more on this episode of the Zweig Letter podcast.Links referenced in this episode:Sondra Rotty on LinkedInTarlton Corporation WebsiteMissouri Gateway Green Building CouncilAGC of MissouriZweig Group & ElevateAEC ConferenceLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedInConnect with Luke Carothers on LinkedInGet your FREE Subscription to the Zweig Letter Newsletter.Call-to-Action & Next Steps:For more candid leadership stories and industry strategies, be sure to subscribe to The Zweig Letter Podcast and download other episodes highlighting AEC firm growth and talent development. Want to connect? Reach out to Sandra Roddy via LinkedIn or the Tarlton Corporation website. Stay tuned for continued insight into how today's leaders are driving the future of design and construction—one conversation at a time.Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates!Other episodes you'll enjoy:Architecture with Heart - Carley ChastainFrom Specs to Stories with Cherise LakesideBridging Design and Construction with Dan CristAI Transforming AEC with KP ReddyConnect with Zweig Group:Instagram: Zweig GroupFacebook: Zweig GroupTwitter: Zweig GroupLinkedIn: Zweig GroupWebsite: Zweig Group
Most AEC firms treat PR like a nice-to-have, something you think about after you've won the work. Julia Bonner, founder and president of Pierce Public Relations, has spent her career proving that's exactly backwards. In this conversation with Bryce, Julia gets into what strategic communications actually looks like for firms in the built environment and why the firms investing in their story now are the ones winning the work later. Pierce PR is a certified woman-owned boutique agency working with some of the most recognized names in AEC, Wold Architects and Engineers, ESa, Reeves Young, BELL Construction. Julia started her career in New York City with a master's degree from NYU, built a practice around the built environment, and has become one of Nashville's most recognized business leaders in the process. She's not talking about press releases and award submissions. She's talking about what it takes to build a brand that actually moves a business forward. This episode is for firm leaders who know their work speaks for itself and are starting to realize that might not be enough. About Julia Bonner: Julia Bonner is the founder and president of Pierce Public Relations, a certified woman-owned boutique PR and marketing agency specializing in the AEC and professional services industries. Her clients include Wold Architects and Engineers, ESa, Reeves Young, and BELL Construction. A Nashville-based leader, Julia holds an M.S. in Public Relations and Corporate Communication from NYU and a B.S. in Journalism from the University of Tennessee. She is a recipient of the Nashville Business Journal's Most Admired CEO Award (2024), Women of Influence Award (2020), and 40 Under 40 Award (2017), and has been named to the Nashville Post's "In Charge" list four consecutive years (2022-2025). Website: https://pierce-pr.com/ LinkedIn: https://www.linkedin.com/in/juliaebonner/ What We Cover: Introduction and Julia's path from NYU and New York City to building Pierce PR in Nashville What PR and strategic communications actually means for AEC firms — beyond press releases and award submissions Why most firms in the built environment wait too long to invest in their brand What the best communicators in AEC do differently than everyone else How Julia has grown Pierce PR to represent some of the most recognized names in the industry What it means to run a woman-owned boutique agency in a historically male-dominated space Julia's community leadership — ULI Nashville, Young Leaders Council, Nashville Film Festival — and why she invests there What she's learned about leadership from building her own firm Where to find Pierce PR and what working with them looks like Key Takeaways: PR is not reactive — the firms using it strategically are building relationships and reputation before they ever need them Most AEC firms undersell themselves not because they lack good stories, but because they're too close to their own work to see what's remarkable about it A boutique agency in a specialized industry can outperform a generalist firm every time — because deep industry knowledge changes everything about how you tell the story Community investment isn't separate from business building — it's how the best leaders create lasting influence Running a woman-owned business in AEC requires both credibility and persistence in equal measure
Have you ever wondered what it's actually like to work with Middle of Six? In this episode of The Shortlist, Principals Wendy Simmons and Melissa Richey answer one of the most common questions they hear from AEC firms: “How does this even work?”From the first meet-and-greet conversation to onboarding, discovery sessions, project check-ins, and final deliverables, Wendy and Melissa walk through how MO6 plugs into teams to provide strategic marketing and business development support. And in classic MO6 style, they're transparent about the challenges many firms face before bringing on extra support, including back-to-back deadlines, budget constraints, team personalities, and even the fear of letting an outside consultant see behind-the-scenes.Leave those worries behind and hear first-hand how bringing on an outside perspective can add tremendous value to your in-house team.
FMI's founder once said: "You don't build a business, you build people, and then people build the business." Julie Witecki has spent her career helping leaders in the built environment actually live that out — and in this conversation with Bryce, she gets specific about where most firms fall short. Julie advises executives and ownership teams across construction and AEC on leadership development, talent strategy, people systems, and organizational growth. She brings a perspective shaped by years inside some of the industry's most complex firms, and she's not here to give comfortable answers. This episode covers what firms are still getting wrong about why people leave, how leadership behavior drives retention more than compensation ever will, and what the next generation of leaders in the built environment actually needs to look like. This episode is for firm owners, principals, and anyone in AEC who has ever said "people are our greatest asset" and then wondered why the good ones keep leaving. About Julie Witecki: Julie Witecki is a consultant and advisor at FMI, one of the most trusted management consulting and investment banking firms serving the built environment. She works with leaders across construction, architecture, and engineering on leadership development, people strategy, talent, and organizational growth. Julie is a recognized voice on leadership, culture, and women in the AEC industry. Website: www.fmicorp.com LinkedIn: https://www.linkedin.com/in/juliewitecki/ What We Cover: Introduction and Julie's career arc advising leaders across the built environment What "trusted advisor" actually means at FMI and how those relationships are built How the definition of leadership success has shifted over the last decade in AEC Doc Fails' founding philosophy — "you build people, and people build the business" — and what that looks like inside firms today Where leaders struggle most when developing people, especially as firms scale What separates firms that say people are a priority from those that actually operate that way How strong leaders balance accountability with empathy in high-pressure environments What firms are still getting wrong about why people leave How employee expectations have shifted post-pandemic and who is adapting well Why leadership behavior drives retention more than compensation, flexibility, or benefits The biggest strategic blind spots holding firms back right now Hard conversations leaders are avoiding that they need to be having What progress for women in construction looks like — and where the work is unfinished How organizations can support women leaders without performative DEI What qualities will define the most effective leaders in AEC over the next decade Julie's one piece of advice for a principal or executive listening today How Julie defines success at this stage of her own career Key Takeaways: Leadership behavior is the number one driver of retention — more than comp, flexibility, or benefits. Firms that don't understand this will keep losing people and blaming the market. There is a difference between saying people are your priority and building systems that prove it. Most firms are still operating on the former. The hard conversations leaders are avoiding — about performance, direction, and accountability — are exactly the ones their teams are desperate to have. Supporting women in leadership isn't a DEI initiative. It's a business decision. The firms that treat it as the latter are the ones making actual progress. The next generation of AEC leaders will need to hold technical credibility and people leadership simultaneously. Firms that only develop one are building a gap.
How can the AEC industry turn 41 million tons of annual wood waste into a circular economy powerhouse?In this episode of Practice Disrupted, Evelyn Lee ventures into the construction and manufacturing side of the built environment to speak with Todd Thomas, founder and CEO of Woodchuck. While the podcast typically focuses on architectural practice, Todd's work at the intersection of AI and sustainability offers a glimpse into a future where waste is no longer an afterthought, but a valuable commodity.Todd explains the staggering scale of the problem: over 41 million tons of wood are sent to U.S. landfills every year, accounting for nearly 40% of all landfill volume. He details how Woodchuck uses advanced AI platforms to identify, sort, and divert this material at industrial scale. By bridging the gap between construction sites and manufacturing outlets, Todd is building the infrastructure necessary to move the industry away from a "take-make-waste" model and toward a truly circular economy.The conversation also touches on the speed of execution in the tech world versus the slower pace of traditional architectural practice. Todd shares insights into how Woodchuck was "spun up" quickly to meet market demands and why architects need to start thinking about the material life cycle, and deconstruction, long before a project breaks ground."If we don't have a way to divert it, it goes to a landfill. It's that simple. And when it goes to a landfill, it produces methane, which is 80 times more potent than CO2. We have to treat waste as a resource if we want to change the math on sustainability." — Todd ThomasThis episode is a fascinating look at how adjacent industries are solving the problems architects design for. Todd emphasizes that while architects have the vision, they must partner with technologists and "builders" of systems to ensure their sustainable goals are actually met in the field.Guest:Todd Thomas is the founder and CEO of Woodchuck, a technology platform dedicated to wood waste diversion at industrial scale. With a background spanning construction, manufacturing, and emerging technology, Todd has spent his career building AI-driven platforms that solve complex environmental and supply chain challenges. He is a leading voice on the circular economy and the role of tech in scaling sustainability.This episode is especially for you if:✅ You want to understand the true environmental impact of construction waste and why wood is the most overlooked resource in the waste stream.✅ You are curious about how AI and machine learning are being used on the ground to identify and sort materials for reuse.✅ You want to learn how to design for deconstruction and help your clients participate in a circular material economy.✅ You are interested in the speed of tech startups and how their approach to business execution differs from traditional architecture firms.✅ You believe that architectural value should extend beyond the building's completion and into the responsible lifecycle of its materials.What have you done to take action lately? Share your reflections with us on social and join the conversation.