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Rob Principe, Founder and CEO of Scratch Music Group, which includes the Scratch DJ Academy and Scratch Event DJs, the largest corporate DJ booking company, reveals how better understanding why people buy your brand is key to stronger relationships and growth. We talk about the recent Scratch Event DJs brand evolution and Rob reflects on emotional insights that gave him a new way to think about the brand benefits that his clients care about the most. Rob shares behind-the-scenes details about the brand evolution process, including the biggest surprises from customer interviews, discussions that were happening among his team, and how the brand has evolved to better reflect what makes it distinct and desirable. He describes his values and approach that prioritizes giving people your best and treating every transaction as if it were the only one.Contact Info:Rob Principe - https://www.linkedin.com/in/rob-principe-96a134/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.
Today we are speaking with Betsy Cohen, Executive Director for the Regional Immigration & Innovation Initiative, the St. Louis Mosaic Project and Julia Li, Founder and Executive Director, Create Space Generator and Executive in her family’s business, JX Restaurants, which includes the famous LuLu Seafood restaurant. Betsy leads the St. Louis Mosaic Project, an outstanding organization focused on supporting foreign-born populations in our region. You will learn about this organization’s impact in our region and how she and her team have made great strides supporting entrepreneurial endeavors for many foreign-born individuals. Julia and her family are great examples of the success made by foreign born entrepreneurs. You don’t want to miss her family’s story and Julia’s personal journey which starts in Shanghai, takes her to Washington University and stops she made along the away at Nickelodeon, The Walt Disney Company and Scratch Music Group before coming back home to St. Louis and running her family’s business and then starting her new venture, Create Space Generator. This is an experience you don't want to miss!
Today we are speaking with Betsy Cohen, Executive Director for the Regional Immigration & Innovation Initiative, the St. Louis Mosaic Project and Julia Li, Founder and Executive Director, Create Space Generator and Executive in her family's business, JX Restaurants, which includes the famous LuLu Seafood restaurant. Betsy leads the St. Louis Mosaic Project, an outstanding organization focused on supporting foreign-born populations in our region. You will learn about this organization's impact in our region and how she and her team have made great strides supporting entrepreneurial endeavors for many foreign-born individuals. Julia and her family are great examples of the success made by foreign born entrepreneurs. You don't want to miss her family's story and Julia's personal journey which starts in Shanghai, takes her to Washington University and stops she made along the away at Nickelodeon, The Walt Disney Company and Scratch Music Group before coming back home to St. Louis and running her family's business and then starting her new venture, Create Space Generator. This is an experience you don't want to miss!
Today we are speaking with Betsy Cohen, Executive Director for the Regional Immigration & Innovation Initiative, the St. Louis Mosaic Project and Julia Li, Founder and Executive Director, Create Space Generator and Executive in her family’s business, JX Restaurants, which includes the famous LuLu Seafood restaurant. Betsy leads the St. Louis Mosaic Project, an outstanding organization focused on supporting foreign-born populations in our region. You will learn about this organization’s impact in our region and how she and her team have made great strides supporting entrepreneurial endeavors for many foreign-born individuals. Julia and her family are great examples of the success made by foreign born entrepreneurs. You don’t want to miss her family’s story and Julia’s personal journey which starts in Shanghai, takes her to Washington University and stops she made along the away at Nickelodeon, The Walt Disney Company and Scratch Music Group before coming back home to St. Louis and running her family’s business and then starting her new venture, Create Space Generator. This is an experience you don't want to miss!
Entrepreneurially Thinking: Innovation | Experimentation | Creativity | Business
Today we are speaking with Betsy Cohen, Executive Director for the Regional Immigration & Innovation Initiative, the St. Louis Mosaic Project and Julia Li, Founder and Executive Director, Create Space Generator and Executive in her family’s business, JX Restaurants, which includes the famous LuLu Seafood restaurant. Betsy leads the St. Louis Mosaic Project, an outstanding organization focused on supporting foreign-born populations in our region. You will learn about this organization’s impact in our region and how she and her team have made great strides supporting entrepreneurial endeavors for many foreign-born individuals. Julia and her family are great examples of the success made by foreign born entrepreneurs. You don’t want to miss her family’s story and Julia’s personal journey which starts in Shanghai, takes her to Washington University and stops she made along the away at Nickelodeon, The Walt Disney Company and Scratch Music Group before coming back home to St. Louis and running her family’s business and then starting her new venture, Create Space Generator. This is an experience you don't want to miss!
Today we are speaking with Betsy Cohen, Executive Director for the Regional Immigration & Innovation Initiative, the St. Louis Mosaic Project and Julia Li, Founder and Executive Director, Create Space Generator and Executive in her family's business, JX Restaurants, which includes the famous LuLu Seafood restaurant. Betsy leads the St. Louis Mosaic Project, an outstanding organization focused on supporting foreign-born populations in our region. You will learn about this organization's impact in our region and how she and her team have made great strides supporting entrepreneurial endeavors for many foreign-born individuals. Julia and her family are great examples of the success made by foreign born entrepreneurs. You don't want to miss her family's story and Julia's personal journey which starts in Shanghai, takes her to Washington University and stops she made along the away at Nickelodeon, The Walt Disney Company and Scratch Music Group before coming back home to St. Louis and running her family's business and then starting her new venture, Create Space Generator. This is an experience you don't want to miss!
Episode nine of Ambition Today finds us with the King of the DJ's, Rob Principe, the Founder & CEO of Scratch Music Group. Growing up on Long Island as a child Rob loved music, especially Run D.M.C. One day the popular music group happened to sit down next to him on a plane as he was traveling to a tennis tournament. Afterword he took a picture with the group. Fast forward years later Rob had founded Scratch Music Group and after some hustle, Rob would show this very picture to Jam Master Jay of Run-D.M.C. in a greenroom at the Letterman Show in New York City while pitching him his vision. Jam Master Jay was in and together they co-founded the Scratch DJ Academy. I found Rob's story to be pretty incredible. During this episode we go over the history of Scratch as well as: + What is it like meeting your childhood hero's. + How Rob and Jam Master Jay of Run-D.M.C. co-founded the Scratch DJ Academy. + The importance of building credibility when building your initial startup's team. + Recognizing that defining inspirational moment in your life that changes the path your on. + How Aerosmith and Run-D.M.C. came to collaborate on "Walk This Way". + The moment when your startup becomes and feels real to you as the founder. + Converting your initial traction into a paid business model. + The importance of moving the chains over and over during the early years of your startup. + The future of DJ'ing and Music + How Music Festivals became so popular. Ambition Today Question of the Day: Do you think childhood plays a role in defining who people become? ========== Follow Kevin Siskar on Twitter: twitter.com/TheSiskar Visit Ambition Today on the Web: www.siskar.co/ambitiontoday Be sure to listen and subscribe to Ambition Today in the iTunes Store for iOS (apple.co/1NRRPzL) and on Stitcher for Android (bit.ly/1Rn01dy).