Podcast appearances and mentions of sheila scarborough

If you made smarter use of your email list, would you sell more trips? Sheila Scarborough believes you would. A travel journalist turned tourism marketing consultant, she has helped dozens of organizations hone their marketing strategies. And in the age of social media, she’s still a big believer in old-fashioned email. Sheila joins this episode of the podcast to share how travel entrepreneurs can use email to build a reliable marketing strategy when social stops working. She gives some practical advice on what your email campaigns should look like and gives an inside look at her list-building program. Plus, we have news about a proposed rule that would require international visitors to submit their social media history to U.S. customs officials… and a Hot Minute about why this is a terrible idea. Insights from Sheila Scarborough Sheila had lots of real-world tips about how travel sellers can create email campaigns that nurture profitable relationships with their audience. Here's what she had to say about how to build a solid email list, even if you’re starting small: “You need to make it stupid easy and worth their while to subscribe to your newsletter. So for starters, the sign-up box needs to be on every page of your website. There needs to be a call to action at the bottom of every single blog post. “You’ll also have a landing page set up that is specifically on your website for email subscriptions. And that’s going to be the URL you are going to share out regularly on social. “Explain why it’s valuable. Explain the periodicity. Make it stupid easy to sign up because it’s everywhere they go on your website, at the bottom of every blog post.” Plus, she had great perspectives on: Why the “sales funnel” doesn’t work What kind of email content your audience really wants Which email metrics you should be tracking Resources Mentioned in This Episode Learn more about Tourism Currents at tourismcurrents.com. Read Sheila’s blog series on email marketing here. See an example of a social-to-email marketing post here. See our list of upcoming FAMs and sign up to attend at grouptravelleader.com/fams. Learn more about GroupCollect at groupcollect.com/gatherandgo. Key Moments From This Episode 1:18 — Travel News: CBP proposes rule to require social media history from visitors 6:26 — How Sheila Scarborough went from Navy vet to tourism marketing pro 11:40 — Why social media shouldn't be your only marketing channel 17:24 — How effective is email marketing in the 2020s? 21:51 — What should be in your marketing emails? 29:37 — Which email metrics matter most? 32:58 — How to build your email list 50:00 — Hot Minute: Will a required social media history backfire on American travelers? Watch the Full Interview See the full interview with Sheila on our YouTube channel. About the Podcast Gather and Go with Brian Jewell is a tourism industry podcast that helps group travel leaders plan, promote and lead better trips. There are also tips and insights for destination marketers and others who support the tourism trade. Each episode reaches thousands of professional tour operators, travel agents and the volunteer group leaders they serve. The audience also includes destination museum leaders, church travel leaders and other tourism enthusiasts around the world. Each show includes an interview with a smart travel pro or an insightful person from outside tourism who’s expertise can help make travel businesses better. You’ll also hear travel news, road tips and more. New episodes are released about twice monthly. You can find Gather and Go wherever your listen to podcasts or subscribe by email.

At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email me about it, or even better, email me a voice recording so I can actually drop you asking it here on the show. So far, I haven't had a lot of takers and that's fine. Though, I will send you a signed copy of Winfluence the book if I use your question on the show.  And no, my ego isn't so sensitive that you can't ask me to not sign it. I'm happy to just send you one not adulterated with my pithy quote and signature, if you like. But the reason I do that is because this show becomes much more useful to you if I'm answering your questions.  Well, one of my old social media pals ask me a question about influence marketing of sorts last week on Twitter. Sheila Scarborough and Leslie McLellan run Tourism Currents. It's a blog and resource, with accompanying social channels, for destination marketers, tourism bloggers and journalists and those who fancy themselves influencers in the travel and tourism space. I've been pals with Sheila and the other founder of the site, Becky McCray, for probably 15 years. I don't know Leslie as well, but I love the content and advice they all dole out to folks in that niche. Last week, the tagged me on Twitter to see what I thought about an article they published called, “Ask for these influencer campaign stats.” It was advice for destinations … brands in the tourism industry like convention and visitor's bureaus, hotels, attractions and such … on what metrics they should ask influencers to provide them for a campaign to judge how effective their content is for your efforts.  Without having to look at the article, I certainly know Sheila and Leslie well enough to know it's going to be sound advice. And it was. But it doesn't just apply to destinations. Their advice is sound for all brands and agencies to hear to know what metrics you should care about from the influence partners and content creators you work with. On this episode of Winfluence, I'll share Tourism Current's list, and add both some list items, and perspective of my own, to help your brand.  Winfluence is supported by Tagger, the complete influencer marketing software solution. Get a demo to see if Tagger is right for you at jason.online/tagger. Support also comes from LinkedIn Marketing Solutions. Claim your $100 advertising credit at linkedin.com/winfluence today. Don't forget to drop Winfluence a rating or review on your favorite podcast app. If you'd like a deep dive on an influencer marketing topic every so often, subscribe to my email newsletter at jason.online/subscribe. Finally, make a future episode of Winfluence awesome! Ask your question about influence or influence marketing that you want my answer to or take on. Send me an email to jason@jasonfalls.com. If you're feeling adventurous, record a voice memo on your phone and email me that file. I'll let you ask the question right here on the show using the recording. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I chat with Sheila Scarborough about her recent blog post "Will travel ever be the same?" We also discuss why social responsibility is becoming a factor for leisure travelers and how destination marketing organizations are countering over-tourism. Sheila Scarborough is a speaker, trainer, and writer specializing in tourism, travel, and social media. Along with Leslie McLellan, she's part of the Tourism Currents team, offering online and in-person training in social media marketing for tourism, hospitality, and economic development. She co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter and Facebook, serves on the Advisory Board for the South by Southwest conference and also serves on both the Education Committee for the Texas Association of CVBs and the Legislative Committee for the Texas Downtown Association. A U.S. Navy veteran and Navy Master Training Specialist, Sheila is an NHRA drag racing fan because there's one winner, one loser, and no whining. Sheila's Social media chanels: Twitter Facebook Instagram

Interview of Sheila Scarborough talking about working with regional tourism boards and local CVBs and Chambers of Commerce to promote tourism. What can you do with a smaller budget but a little creativity.Continue Reading → The post PASSPORT TRAVEL MARKETING & PR #012: Regional Tourism appeared first on FIR Podcast Network.

Hear about travel to Oklahoma City as the Amateur Traveler talks to Sheila Scarborough from Tourism Currents about what she calls a "tremendously underrated destination".

Hear about travel to Oklahoma City as the Amateur Traveler talks to Sheila Scarborough from Tourism Currents about what she calls a "tremendously underrated destination".

Hear about travel to Oklahoma City as the Amateur Traveler talks to Sheila Scarborough from Tourism Currents about what she calls a "tremendously underrated destination".

Sheila Scarborough believes that we can overcome a fear of technology by tapping into our natural curiosity. A former Naval officer and certified Navy Master Training Specialist, Sheila started a new career in technology focusing on social media training for the tourism and hospitality industries. Her work has been honored with an Austin American-Statesman Texas Social […]

This week's guests are Sheila Scarborough and Jessica SpiegelThis week's news:    * Top 10 most-ordered hotel movies in 2010    * Hottest Flight Attendants: Virgin Atlantic Tops In Survey    * 77-Year-Old Woman Dies After Riding Disney Carousel    * Travel: 'Sesame Street' creates new museum near D.C.    * Travel Blog: The Game    * Sarkozy Asks Ministers To Take Vacation In France    * Talk on Egypt    * Manila police accused of tourist scam    * Tourism CurrentsPicks of the Week:    * Jen - Houston to London, $421 round trip    * Sheila - Outrigger Hotels    * Jessica - ifitweremyhome.com    * Chris - My Shot Lists iPhone App    * Gary - Zip Line, Toro Verde