Podcasts about cvbs

Alex & Annie: The Real Women of Vacation Rentals

Play Episode Listen Later Apr 5, 2023 39:06

Break the Ice Media team members Rhonda Cardenas and Brittany Lynn attended the Georgia CVB annual conference and discovered a wealth of inspirational stories and ideas that the state has to offer. With a positive momentum coming off of a strong 2022, there is a lot of optimism for a bright future in Georgia tourism. The state's beautiful outdoors continues to attract visitors, with state parks seeing large numbers of visitors and new apps featuring outdoor experiences like canoe and kayak trails. The conference attendees described the event as exciting, innovative, collaborative, and like a family, making it clear that Georgia's tourism industry is evolving and staying relevant in a changing world. In this episode, you'll hear from seven Georgia tourism leaders: Joe Marinelli – President, Visit Savannah Kat Hoyt – Visitor Center President, Discover Darien Sam McDuffie – Director of Tourism for Discover Dahlonega Sandy White – President & CEO Alliance for Dade, Chamber of Commerce & Welcome Center Stephanie Stuckey – CEO of Stuckey's Corporation Steven Schumacher – President, Cartersville Bartow CVB Tyler Bryant – President & CEO, Visit Hawkinsville Collaboration and Learning The Annual Conference organized by GACVB offers an excellent chance for professionals in the tourism industry to upgrade their knowledge of destination marketing and management. At this conference, industry suppliers, travel and hospitality affiliates, and tourism professionals come together to discuss successes and explore solutions related to the travel and tourism industry. It is a fun and informative event that offers ample opportunities for collaboration and learning with like-minded professionals across the state. Joe Marinelli – President, Visit Savannah Joe shares one of the many successful partnerships that his organization has fostered in Savannah. He explains how they work closely with the leadership of the Savannah/Hilton Head International Airport and formed an Air Service Task Force made up of representatives from the airport, Visit Savannah, and Hilton Head to attract new air service to the region. By working together, they have brought in new airlines and expanded the number of destinations the airport serves. Kat Hoyt – Visitor Center President, Discover Darien Kat shares why it's about more than just visiting attractions, but getting outside and enjoying Georgia's beautiful natural spaces. Whether it's hiking through the mountains or paddling down a river, visitors are increasingly interested in connecting with nature and exploring the outdoors. Kat also describes the potential she sees in the use of technology to enhance the visitor experience. For example, the riverkeepers are developing apps that offer information about canoe and kayak trails in the state. This kind of technology can help visitors plan their trips more effectively and make the most of the available destinations. Sam McDuffie – Director of Tourism for Discover Dahlonega Sam shares his successful collaboration and partnership experience in using Over-the-Top (OTT) Television for their destination's tourism promotions. He emphasizes the importance of adapting to new technologies to cater to the ever-changing preferences of their target audience. With more people now using streaming devices for their TV viewing, his DMO has been trying to reach its target market by promoting its commercials and brand in streaming services through OTT TV. Sandy White – President & CEO Alliance for Dade, Chamber of Commerce & Welcome Center Sandy shares her excitement for tourism in Georgia in 2023 and notes that the trend of outdoor activities continues to gain momentum, with state parks seeing large numbers of visitors. She believes people are rediscovering the joys of road trips and staying close to home due to lingering concerns about air travel. As a result, small communities and outdoor destinations in Georgia are poised to benefit greatly. She also observes that the market is shifting towards more family-oriented weekend trips that involve outdoor activities. Stephanie Stuckey – CEO of Stuckey's Corporation Stephanie believes their brand is all about the freedom and independence of exploring America, which is at the core of tourism. Stuckey is excited to see a revival of the road trip in the country, as people are enjoying the joy of getting in their cars and exploring. In terms of changes in the market, Stuckey has noticed an increasing interest in small-town America. The sense of belonging and connection to a place is becoming more important to travelers, which makes Stephanie optimistic about the future of tourism in America. Steven Schumacher – President, Cartersville Bartow CVB According to Steven Schumacher, one trend that's new to the market and booming right now is the popularity of platforms like Airbnb for renting homes and cabins. In the past, hotels were always the main focus for CVBs to earn occupancy taxes. However, in recent years, with Airbnb's contributions to CVB funding, it has expanded their reach to those who may not want a traditional hotel stay. By partnering with both hotels and home-sharing platforms, CVBs can attract a broader range of travelers. Steven believes this trend enhances their ability to appeal to people who are interested in experiencing destinations in a more home-like setting rather than a traditional hotel. Tyler Bryant – President & CEO, Visit Hawkinsville According to Tyler, the word that best describes the GACVB annual conference is “collaboration.” This conference is all about sharing and learning new ideas from each other and working together towards success. The attendees collaborate with one another to grow and prosper in the industry. He shares why the conference offers a great opportunity for professionals to network, exchange knowledge, and find ways to work together toward a common goal. Forward Momentum for Georgia Destinations Our attendance at the Georgia CVBS conference has revealed some exciting insights into the state's tourism industry. Georgia is experiencing positive momentum after a successful 2022 with a promising outlook for 2023. Visitors are drawn to the state's natural beauty, with outdoor experiences remaining a top priority for many. Furthermore, the revival of road trips and interest in small-town America is playing into Georgia's strengths, making it a compelling destination for visitors. The state's tourism industry is continuously evolving to remain relevant in a changing world, and we're excited to see what the future holds for Georgia. We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

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1st of the Month Bonus Episode: We Are Not Airbnb… So What ARE We?

Play Episode Listen Later Feb 1, 2023 60:53

“REAL” TALKLauren Madewell: The lack of ways to verify guests on Airbnb is concerning"Frankly, every bit of it is concerning. So you're getting their name and you're getting their cell phone number. Thank God you're getting their cell phone but you're getting a masked email. You're not getting their address. You have no way to verify their identity. You are trusting that this listing company, this tech company, Airbnb, has fully verified their identity and said, it's cool. It's cool. Everything's good."David Krauss: Create a voice for vacation rental on the boards "I think that's fundamentally the area of opportunity is to be proactive, not let this conversation kind of happen without engagement, but in terms of the CVBs and the boards and the DMOs, generally speaking, I think that the more that accommodation option is valued and seen as a valuable contributor and a complimentary activity, I think that's where the conversations are productive."John Flanagan: Regulations are actually good, restrictive bans are not"One thing that I think that I would impress upon anyone listening is that regulations are not a bad thing. We actually want regulations from both the supplier side and the operator side in our industry. The threat to what we're trying to do for travel and short-term rentals is restrictive bans and restrictions on short-term rentals. The reasons that those things come into fruition and happen is because of a lack of education on what a real professional operator does and a lack of regulation is standardization." This episode is brought to you by our Premiere Brand Sponsor, Casago, along with Co-Sponsors, Guest Ranger and Good Neighbor Tech.Special thanks to Rev & Research, Presenting Sponsor of Alex & Annie's List Connect with our guests below:David Krauss | Lauren Madewell | John FlanaganConnect with Alex and Annie and get more real vacation rental goodness:Alex Husner | Annie HolcombeAlexAndAnniePodcast.com If you enjoyed this episode of ALEX & ANNIE: The Real Women Of Vacation Rentals, make sure to visit our socials, leave us a like, a comment, or share our content with the crowd! Don't forget to subscribe!LinkedIn | Youtube | Facebook | Instagram | TikTok

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1st of the Month Bonus Episode: We Are Not Airbnb… So What ARE We?

Alex & Annie: The Real Women of Vacation Rentals

Play Episode Listen Later Feb 1, 2023 60:53

On today's episode, we're featuring our recent panel at DESTICON, a virtual conference that brought together tourism and hospitality professionals from the DMO (Destination marketing organization) space. In our session, we discussed how professional managers can work with their DMOs and CVBs to promote responsible tourism. (DMO = designated marketing organization and CVB = convention visitor's bureau. These organizations are typically funded by local and state tourism dollars, and exist to promote tourism to the destination.) There's plenty of confusion as to what the difference is between our product and what Airbnb is as a company. Lauren Madewell, David Krauss, and John Flanagan represent different sides of our industry – and collectively, we attack the biggest questions and misconceptions.Don't miss this episode of Alex & Annie: The Real Women of Vacation Rentals – it's an important one!“REAL” TALKLauren Madewell: The lack of ways to verify guests on Airbnb is concerning"Frankly, every bit of it is concerning. So you're getting their name and you're getting their cell phone number. Thank God you're getting their cell phone but you're getting a masked email. You're not getting their address. You have no way to verify their identity. You are trusting that this listing company, this tech company, Airbnb, has fully verified their identity and said, it's cool. It's cool. Everything's good."David Krauss: Create a voice for vacation rental on the boards "I think that's fundamentally the area of opportunity is to be proactive, not let this conversation kind of happen without engagement, but in terms of the CVBs and the boards and the DMOs, generally speaking, I think that the more that accommodation option is valued and seen as a valuable contributor and a complimentary activity, I think that's where the conversations are productive."John Flanagan: Regulations are actually good, restrictive bans are not"One thing that I think that I would impress upon anyone listening is that regulations are not a bad thing. We actually want regulations from both the supplier side and the operator side in our industry. The threat to what we're trying to do for travel and short-term rentals is restrictive bans and restrictions on short-term rentals. The reasons that those things come into fruition and happen is because of a lack of education on what a real professional operator does and a lack of regulation is standardization."This episode is brought to you by our Premiere Brand Sponsor, Casago, along with Co-Sponsors, Guest Ranger and Good Neighbor Tech.Special thanks to Rev & Research, Presenting Sponsor of Alex & Annie's List Connect with our guests below:David Krauss | Lauren Madewell | John FlanaganConnect with Alex and Annie and get more real vacation rental goodness:Alex Husner | Annie HolcombeAlexAndAnniePodcast.comIf you enjoyed this episode of ALEX & ANNIE: T

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Ep. 2692: Thursday LIVE starring Michael Patrick Shiels

Play Episode Listen Later Jan 12, 2023 156:36

1.12.22 |

Karen Kuhl is the Executive Director at Cayuga County Convention and Visitors Bureau. She is a tourism and management professional with hospitality and F&B experience and has 15 years of experience as a tourism destination manager. As the former Director of Tourism and Hospitality Operations for Selva Negro Ecolodge and as Owner of Tastefully Nicaragua, she focused on sustainable tourism in Matagalpa, Nicaragua. Her responsibilities included: marketing, sustainability certification process, human resources, long-term planning, and itinerary management. Karen's experience in the public and private sectors makes her an excellent advocate for the Cayuga County CVB's role in marketing and product development in the tourism industry. On this episode of Destination on the Left, I talk with Karen Kuhl, Executive Director for the Cayuga County CVB. Karen shares the programs her destination is currently working on and how their offerings are evolving as they dive deeper into how the internationally known abolitionist Harriet Tubman lived and worked in the region. Karen's team is also making a significant impact in DEI in the rural community and championing and supporting economic development as much as possible. What You Will Learn in this Episode: Where in the world Karen has worked, and what brought her back to the US An overview of Cayuga County, where it sits, and what it offers The importance of Harriet Tubman to Cayuga County and Auburn and how the CVB is using the significance of this historical figure to stand out from the crowd Why it's critical to build a solid foundation of DEI Their Harriet Tubman initiatives and how they are evolving How Cayuga County is promoting and elevating Black-owned businesses in their community The challenges and obstacles Karen has worked through and creative solutions that have helped her team navigate them An Important Legacy Karen describes how her destination, the Cayuga County CVB, draws visitors in through their connection to the internationally famous American Abolitionist, Harriet Tubman, and how they use that link to elevate and support economic development in the region. We discuss how Karen and her team live Harriet Tubman's legacy in Auburn by ensuring that the principles of diversity, equity, and inclusivity were built into the DNA of their organization. An Evolving Story The visitor experience in Auburn is a thriving story that continues evolving as the CVB finds out more and more about the businesses that were in town while Harriet Tubman would have engaged with them. Karen has also made a concerted effort to identify the broader individual Harriet Tubman was and uncover the human connection that so beautifully reveals all the facets of her character from the conductor of the Underground Railroad to a military leader, spy, nurse, and forger. We discuss why it's important as a destination marketer to appreciate all facets of why visitors might want to connect with a historical character and how CVBs can form partnerships that help them dig through the data to paint a fuller picture. Authenticity and Purpose Karen shares how her organization works with local businesses and community leaders to share their message, including putting together a grant to support the promotion of events around the Harriet Tubman bicentennial year in 2022. We also dive into why the tourists of today and tomorrow are traveling with a focus. And the importance of building a solid and authentic foundation as a destination and living it through your decisions. Resources: Website: www.tourcayuga.com LinkedIn: https://www.linkedin.com/in/karen-kuhl-4b139070/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Ep. 2593: Thursday LIVE starring Michael Patrick Shiels

Play Episode Listen Later Aug 11, 2022 157:57

Ep. 2593: Thursday LIVE starring Michael Patrick Shiels

Play Episode Listen Later Aug 11, 2022 157:57

126: The Role of a DMO with Junior Tauvaa

The Business of Meetings

Play Episode Listen Later Aug 9, 2022 33:47

We are delighted to be speaking with another rock star in our industry today! Junior Tauvaa is the Chief Sales and Marketing Officer of Visit Anaheim. Junior has had an amazing career! He shares some stories, ideas, and insights about how the CVB (Convention and Visitor Bureau) evolved to become the DMO (Destination Management Organization) and what today's younger generation is looking for in terms of marketing. He also gets into sales, marketing, and influencers. We hope you enjoy listening to our fascinating conversation with Junior Tauvaa today! Bio: Junior Tauvaa: Chief Sales Officer, Visit Anaheim Junior Tauvaa has served as Chief Sales Officer at Visit Anaheim since October 2013. Tauvaa leads sales and marketing teams for Visit Anaheim to increase Anaheim's market share and customer satisfaction in the meetings and leisure market. He also leads Orange County Sports Commission in positioning Anaheim/Orange County as a premier sports destination. Tauvaa is very involved with meetings and events industry on initiatives to ensure the Anaheim/Orange County brand continues to be a thought leader in the industry. Tauvaa was previously Executive Vice President of Strategic Partnerships with Meeting Professional International (MPI) and the MPI Foundation, the largest global meeting and event industry association for seven years. He was previously with Los Angeles Tourism Board for more than ten years and held several key leadership roles. Tauvaa held different volunteer leadership positions with Destination International (DI), Events Industry Council (EIC), American Society of Association Executives (ASAE), Professional Convention Management Association (PCMA), and Meeting Professionals International Foundation (MPIF) as well as several technology companies throughout his career. He is currently serving in volunteer leadership positions at DI and EIC. Tauvaa earned a master's degree in Public Administration from California State University, Long Beach, and a Bachelor of Arts in Political Science from California Polytechnic University. Junior's story Junior started his career in the world of business consulting. One of his clients was Hilton Hotels, and he got introduced to the meeting and events industry when he got hired by Bob Moore, who had been with Hilton Hotels before taking a job with the LA Convention and Visitors Bureau (now known as the LA Tourism Bureau). LA Convention Bureau When Junior started working at the LA Convention Bureau, he grew to understand what CVBs were about, who their clients were, and how they made money. He spent almost eleven years working there and then moved over to MPI. MPI He spent about seven years at MPI, growing and expanding their chapter and membership site into the European, Asia-Pacific, and Latin American markets. Through MPI, he got to understand the business from a global perspective. Visit Anaheim Junior returned to California to head up the sales side of Visit Anaheim and eventually took on the marketing and sports commission sides too. He considered going to Visit Anaheim as coming home. Many professions There are many professions within our industry, from the management side to sales, marketing, finance, communication, social, and technology. Figuring things out When Junior was in Los Angeles, he wanted to figure out what the industry and business were all about. He also wanted to find out where he fit in and what got him going. Finding solutions Junior's approach to sales is all about finding solutions. He loves to connect with people, figure out their challenges, and connect them with others to help them find solutions. Diversity When trying to find solutions, it helps to have a variety of personalities and voices because they will offer diverse opinions and perspectives and make the conversation much richer. Evolution When Junior joined the industry, they were known as CVB (Convention and Visitor Bureau). Back then, most DMOs focused on marketing their destination and bringing visitors, meetings, and events there. Today, DMOs also look at destination development to make sure that their cities get developed in a way that works for both visitors and residents of the destination. Today's DMOs also work with local communities to help them understand the economic impact of visitors, meetings, and events and rally their support. The role of the DMO The role of the DMO is to communicate the uniqueness of every hotel and venue in its destination and inform visitors about what locals do for leisure and business. The role of DMOs DMOs ensure that every organization coming to their destination has a successful event. Their biggest role is to support the organizers and business leaders that bring people to their destination. (That also includes supporting their staff and local communities.) The pandemic Since the pandemic, re-staffing has become a big issue for DMOs, hotels, and many other areas across the industry. The benefits employees are looking for today differ from what they wanted before the pandemic, and employers today require different skill sets. Visit Anaheim Visit Anaheim is working with universities and using platforms like LinkedIn to promote the positions they are looking to fill. They understand that they need to work harder, from a management standpoint, to bring their teams together, communicate, and ensure that their culture and core values do not get lost when their team members work remotely. Marketing A lot has changed when it comes to marketing. In the past, Visit Anaheim did a lot of advertising. Today, they do less advertising, they have shifted to using video as a marketing component, and their content is all digital. Social media and working with influencers to bring their message to different generations have also become parts of their current marketing strategy. They also strive to get their message out via traditional media and be a thought-leader in the industry by sponsoring various industry-associated organizations. Selecting influencers They select authentic people, people connected to their destination, or those who understand their destination or event design as their influencers. Measuring the success of their influencers They measure the success of their influencers by looking at everything from impressions to followers to referrals and bookings. The right metric to measure the success of their influencers is evolving as technology improves. The metaverse A vendor will soon be talking to them about the metaverse. After that, they will know more about where the industry is going. Then they will decide where to put their resources to get their message out to the marketplace. Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Junior Tauvaa On LinkedIn Visit Anaheim

ESTO 2022 - Chris Roebuck Clicktivated

Everything Is Marketing

Play Episode Listen Later Aug 9, 2022 13:55

Chris Roebuck CEO of Clicktivated stops by to talk about what the technology does and how it can help DMOs and CVBs reach potential travelers as we are broadcasting live from the ESTO conference in Grand Rapids, MI

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Ep. 2588: Thursday LIVE starring Michael Patrick Shiels

Play Episode Listen Later Aug 4, 2022 159:24

Ep. 2588: Thursday LIVE starring Michael Patrick Shiels

Play Episode Listen Later Aug 4, 2022 159:24

Ep. 2583: Thursday LIVE starring Michael Patrick Shiels

Play Episode Listen Later Jul 28, 2022 156:53

Ep. 2583: Thursday LIVE starring Michael Patrick Shiels

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Play Episode Listen Later Jul 28, 2022 156:53

Sustainability with Dave Stevens and Amanda Simons

Trade Show Talk Podcast

Play Episode Listen Later Jul 7, 2022 44:39

There's no question our industry needs to have sustainability at the forefront. Our guests on this episode are on two sides of the aisle, so to speak. We have one corporate planner who has made it a priority with his team, and a B-Corp business owner who has made it her BUSINESS! What is clear is there are small efforts we can make that will make a difference, incrementally. AND it's important that we measure how we are reducing our carbon footprint in all ways. Both guests share a lot of strategies, tips, and ideas to help us all be better in terms of our industry's impact on the planet. Our Guests Amanda Simons Principal of Honeycomb Strategies, Amanda has worked globally specializing in sustainable business operations in the hospitality, event, and tradeshow industry for over 16 years. Amanda works with a diverse client group from non-profits to corporations to identify unique strategies and execute innovative sustainable management programs. Her key focus areas are in supporting sustainable tradeshows, creating sustainable destination management strategies for CVBs and DMOs, and through industry research and corporate benchmarking for a more sustainable future. Throughout her career, she worked to advance industry adoption of sustainability initiatives helping to develop industry standards such as APEX/ASTM Event Sustainability Standards and the TRUE Zero Waste certification for events. Amanda lives in Portland Oregon. She holds a Master's Degree in Environmental Management and Graduate Certificate in Sustainability from Portland State University, as well as a Bachelor's Degree in Economics and Finance from Sonoma State University. David Stevens David is a Silicon Valley native and is celebrating 20 years of being in events full time. He is currently the 4x "Fittest Male #EventProf." He finds these workouts bring balance and higher levels of productivity to his day. He has worked in various capacities in the events world including agencies, non-profit associations, experiential marketing, incentives, concert and tour production, is a former GMIC NCC Board Member, and is currently the head of events at Alation, the leading enterprise Data Catalog company. Resources from Amanda: B-Corp Certified SWAG providers Bee's Knees Sustainability Blog Additional Sustainability Resources ~*~*~ The "Trade Show Talk" podcast is publishing two episodes per month, focusing on a different theme each month. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing podcast@tsnn.com.

The Resurgence of Meeting... What the Future Holds for Associations

Association Strong

Play Episode Listen Later Jun 21, 2022 37:42

This highly energetic episode of Association Strong features Tom and and Dave interviewing Mandi Graziano from the Hospitality Performance Network on the trends and resurgence of meetings in 2022 and beyond. Mandi is a long time meeting coach and professional planner. Tom, Dave and Mandi cover everything you can imagine on the meeting front including new ways meetings are launching, meeting attendance, new engagement strategies and how to leverage third parties and CVBs to maximize your budgets, attendance and meeting resources.

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The Sports Tourism Rebound: Al Kidd and Jennifer Stoll on the Latest Sports ETA Research

SportsTravel Podcast

Play Episode Listen Later Jun 13, 2022 41:35

This is the second time we've had Al Kidd and Jennifer Stoll on the SportsTravel Podcast. The last time was in early 2020 when the pandemic was just becoming evident and an incredible amount of unknown lied ahead. The Sports Events & Tourism Assocaition had just released data from its first comprehensive State of the Industry report, which covered data from 2019 — right before the world fell off a cliff. In turns out the timing of that study couldn't have been more perfect since it reflected the high point of the industry, and offered a benchmark to use to determine how the recovery from the global pandemic would be measured in years to come. That 2019 report showed that sports-related travel had a direct economic impact of $45 billion that year. Fast forward to now, and Sports ETA has its latest data that covers how bad things got in 2020, but more importantly, how things rebounded in 2021. The headline number out of the latest report, sponsored by the Northstar Meetings Group, is that sports-related travel accounted for $39.7 billon in 2021 — almost a full recovery to the 2019 numbers. Nonetheless, the full State of the Industry report paints an even more detailed picture of what the industry looked like last year. From hotel room stays to tax revenue generated, to impacts on sports-related staffing at CVBs and sports commissions and sports-related budgets in those destinations, the latest report is a data gold mine. In this episode, we sit down with Kidd, the president and CEO of Sports ETA, and Stoll, the founder of Stoll Strategies, to talk through not only the details of the statistics in the report, but how we can all use this information to advocate for the importance of sports-related travel and tell a more global story of why the work we do day in and day out matters. See omnystudio.com/listener for privacy information.

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Ep. 2512: Thursday LIVE starring Michael Patrick Shiels

Play Episode Listen Later Apr 14, 2022 156:56

Ep. 2512: Thursday LIVE starring Michael Patrick Shiels

Destination Marketing Podcast

Play Episode Listen Later Apr 14, 2022 156:56

187: The Importance of Culture and History in Tourism with Victoria Smalls

Play Episode Listen Later Mar 15, 2022 27:06

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Beaufort, South Carolina. He is joined by Victoria Smalls, Executive Director at Gullah Geechee Cultural Heritage Corridor. Listen to them talk about her background in the cultural tourism industry as well as why history and culture play such an important role in telling a destination's story. Adam also talks to Robb Wells about Beaufort's recent award of Southern Living's Best Small Town. "There has been a gap in communication and we want to serve as a liaison and trusted organization that will introduce stakeholders to CVBs and vice versa. Everyone is a stakeholder." -Victoria Smalls Gullah Geechee Cultural Heritage Corridor Visit Beaufort Destination Marketing Podcast The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit https://www.relicagency.com/ To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

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Will travel ever be the same with Sheila Scarborough

Leif Pettersen Makes a Podcast Podcast

Play Episode Listen Later Sep 16, 2021 57:14

In this episode, I chat with Sheila Scarborough about her recent blog post "Will travel ever be the same?" We also discuss why social responsibility is becoming a factor for leisure travelers and how destination marketing organizations are countering over-tourism. Sheila Scarborough is a speaker, trainer, and writer specializing in tourism, travel, and social media. Along with Leslie McLellan, she's part of the Tourism Currents team, offering online and in-person training in social media marketing for tourism, hospitality, and economic development. She co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter and Facebook, serves on the Advisory Board for the South by Southwest conference and also serves on both the Education Committee for the Texas Association of CVBs and the Legislative Committee for the Texas Downtown Association. A U.S. Navy veteran and Navy Master Training Specialist, Sheila is an NHRA drag racing fan because there's one winner, one loser, and no whining. Sheila's Social media chanels: Twitter Facebook Instagram

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Episode 245: Building Successful Partnerships, with Annette Rummel

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Play Episode Listen Later Sep 8, 2021 51:36

Annette Rummel joined the Great Lakes Bay Regional Convention & Visitors Bureaus as president and CEO in 2009. In her role as chief executive officer, Annette leads the individual Destination Marketing & Management Organizations (DMMOs) of Bay, Midland, and Saginaw Counties and the Great Lakes Bay Regional CVB. This has allowed Annette and her team to invite the world to visit a place they are proud to call home. Annette has led through times of calm and crisis, always focused on positioning this Pure Michigan destination as a great place to live, work, worship, and play. During calm times, Annette serves her team ensuring they have the tools needed to flourish, and during times of crisis, Annette leads the team relying on their support. Annette understands that the travel sector plays a key role in economic development, as a community shared value and that data-driven, creative cathedral thinking must be deployed throughout the organizations. In addition to her primary role, Annette leads the Great Lakes Bay Quality of Life Council where she pioneers and manages the new Go Great Foundation and its progressive vision for tourism, economic and experience development. Annette has served the Michigan travel and tourism industry for more than 40 years. Prior to her roles with the Great Lakes Bay Region, Annette served as the CEO of the Saginaw County Convention & Visitors Bureau and CEO of the Frankenmuth Chamber of Commerce and Convention & Visitors Bureau – Michigan's #1 community destination. Annette was the originator, organizer, and operator of the World Expo of Beer, Frankenmuth Oktoberfest, and Frankenmuth Big Block Party attracting more than 250,000 participants. She participated as a founder of Zehnder's Snowfest and helped organize the Frankenmuth Bavarian Festival attracting more than 200,000 participants. Annette is an advocate for tourism at the local, state, and federal levels. She participates annually in Destination Capitol Hill in Washington, D.C., served on the Destinations International (DI) Board of Directors, the DI Foundation Board. She was Chairman of the Advocacy Committee for DI Foundation for several years, and consistently produces and shares advocacy materials and concepts, inspiring other DMMOs to enact powerful, measurable change for the tourism industry. Annette is a graduate of Delta College, Northwood University, Rochester Institute of Technology (Master of Science), and Michigan State University (Ph.D. in Park, Recreation, and Tourism Resource Studies). Annette's Dissertation Titled: Travel by People With Disabilities: A Diffusion Study Focused on Opinion Leadership provided her with great insight on the disabled traveler and the opportunities associated with services geared toward these individuals. Recently, Annette was an international adjunct professor for Rochester Institute of Technology and completed the 3rd DestinationsNext Assessment for the destination. Residing in Frankenmuth Michigan, Annette is married to William Rummel and they are the proud parents of two daughters, Elizabeth (Brandon) and Sarah, and grandparents to one granddaughter. Annette and William are members of St. Lorenz Lutheran Church in Frankenmuth. On this episode of Destination on the Left, I talk with Annette Rummel, master collaborator, travel trailblazer, and CEO of Great Lakes Bay Regional Convention and Visitors Bureau. Annette gives her insights on finding the win-win in collaborative relationships and why she believes in actively seeking out collaborators rather than sitting by and passively waiting for them to find you. We also discuss the additional crisis that her destination faced during the COVID-19 pandemic and her team's creative solutions to serve their community. What You Will Learn: What Annette has done to really help Great Lakes Bay Regional Convention and Visitors Bureau stand out from the crowd The challenges that Annette faced in 2020 and some of the creative solutions that her team used to move through them How Annette and her colleagues created the Great Lakes Bay Regional Convention and Visitors Bureau from three county CVBs Annette's advice for listeners who might want to start thinking about potential collaborations for their destination What cathedral thinking means to Annette and how it has helped her during her career An Innovative Approach Creativity is enhanced when people feel able to suggest new things, and Annette describes why she values innovation in her team. She shares how the Great Lakes Bay Regional Convention and Visitors Bureau try to open their eyes to everything in their destination and pass on their enthusiasm to their visitors. We also discuss Annette's enthusiasm for collaboration and how she engineered the creation of a regional CVB in the Great Lakes region of Michigan that took three county CVBs under one successful umbrella organization. Crisis Management Annette shares the story of the crisis within a crisis in the Great Lakes region and how her team at the CVB was able to swing into action to help accommodate those left homeless by flooding. She describes why they were so grateful for the support of their partner organizations and why the disaster underlined the importance of having established collaborative relationships in place. GLBRCVB Tourism Economic Development Overview thru 2020 Go Great Collaboration Chart Website: https://www.gogreat.com/ LinkedIn: https://www.linkedin.com/in/annette-rummel-16909633/ Facebook: https://www.facebook.com/gogreatlakesbay/ Twitter: https://twitter.com/gogreatlakesbay/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Ep 111 - Why You Need to use a CVB or DMO for your Next Event - Michelle Moore of Experience Kissimmee

Trade Show University

Play Episode Listen Later Sep 6, 2021 20:50

Convention & Visitors Bureaus (CVB) and Destination Marketing Organizations (DMO) can be a huge asset to your company when planning, exhibiting or sponsoring an event! Joining me on this episode is expert Michelle Moor of Experience Kissimmee! Michelle Moore is the Sr. Director of Meeting Sales and Services at Experience Kissimmee, the official CVB for Kissimmee, Florida. Michelle is approaching two decades crafting her sales and marketing skills in Central Florida with top brands in the industry from hotels to CVBs. Michelle's expertise include hotel convention and Travel Industry sales, international marketing, and destination meeting sales and services. Michelle also serves on the MPI Greater Orlando Chapter Board of Directors and volunteers on the Destinations International Convention Sales and Services Committee. Michelle really dives into and explains the Value of Working with a DMO/CVB (from planner to exhibitor) Other questions she answers: What are some of the complimentary services available to an event planner? What are some of the services available to an exhibitor? What is the difference between a DMC and a CVB? Can a DMO/CVB cater to customized request or are they required to provide information from all member or partner businesses? Michelle's top tips: Engage with the destination, local DMO/CVB at beginning of your planning process for savings in time and money. This is a free service for event planners. Struggling with ideas for engagement or attendance building, talk with the DMO/CVB in the destination where you are holding your meeting. Planners will want to engage with a CVB in initial phase of planning to learn about potential incentives available to help off-set costs. DMO/CVBs are valuable resources for event planners and exhibitors, helping navigate a destination for vendor connections that match their needs (and this service is free!). Although each DMO/CVB may be set-up or operates a little differently than others, at the core of all DMO/CVB models is service and knowledge of the destination. When resources are less and time is limited, a CVB can serve as an extension of your planning team. Check out this amazing offer!! To help off-site meeting organizations cost, we offer a booking incentive called It Pays to Meet In Kissimmee - planners must register prior to signing a Kissimmee hotel contract to qualify. Earn up to $10,000 cash back! How to Connect with Michelle Moore: Website: experiencekissimmee.com/meetings Phone: 407-569-4831 LinkedIn, email: mmoore@experiencekissimmee.com --------------------------------------------- Today's Sponsor - designpod.studio Reach out to DesignPod Studio for all your Branding, Marketing and Design needs! Free initial Consultation!

Shifting Tourism Strategies into Economic Development Strategies (Sponsored Content)

SBJ Presents

Play Episode Listen Later Jun 14, 2021 24:11

In this episode, sponsored by Visit Frisco, our topic is shifting tourism strategies into economic strategies, and getting rightsholders to create mutually beneficial partnerships. Joining us? Josh Dill, Director of Sports and Events for Visit Frisco; Brad Alberts, President and CEO of the Dallas Stars; and Nick Shafer, Vice President of Stadium Operations for FC Dallas at Toyota Stadium.

How to get the most out of your working relationship with your statewide tourism bureau | DMO Podcast with Tourism Director Travis Napper

The HootBoard Visitor Information and Destination Marketing Podcast

Play Episode Listen Later May 20, 2021 66:47

Travis Napper joins the HootBoard Visitor Information and Destination Marketing Podcast. We discuss a very interesting historical event called The Sultana, and it happened on the Mississippi River. We covered the career path that Travis has been through thus far. We also learn about his strategy on generating traffic and enhancing the image of Arkansas, which is done by doing the work of four areas within the Tourism Division: sales, research and development, communications and welcome centers. Enjoy! 0:00 - Intro 3:30 - Sultana vs Titanic Historical Events. Did you know that Arkansas was the location for a Maritime disaster that was even more disastrous, in terms of lives lost, than the Titanic? Travis gives us the historical story on this events, talks about a new Museum that is coming in, and we get to know the area a little bit. 14:40 - We ask the question "If we were going to travel and spend a few days in Arkansas, what would Travis recommend we do in order to get a great Arkansas experience." We love asking these types of questions to Directors of Tourism. Their knowledge of the area is hard to compete with. Travis covers fun things to do in nature, float trips, digging for real diamonds (that you get to keep!), recreational experiences, and family-friendly fun. 24:40 - We ask Travis about his career, his journey as a destination marketing expert, and how he came to be the Director of Tourism at Arkansas Tourism. 31:30 - We ask Travis a hypothetical question about if we were at the city level of a DMO or tourism entity, and we wanted to get the most out of the state level DMO, what does that relationship look like, and how can we get the most out of our connections together? 43:00 - Travis explains more on what is meant by 'DMO Sales' and how it generate revenue for an area. 50:00 - Part of the strategy that Travis likes to employ includes 'Research and Development.' We ask him to elaborate what he means by that, what exactly are we researching, and how to put that information into practice. 54:20 - How are regional associations different from CVBs? 59:20 - Travis talks about the visitor center of the near future. What will the next 10-20 years bring in terms of creating a visitor center experience that keeps up with the trends and needs of visitors. 01:06:00 - Travis let's us know how to get into contact with their social media 01:06:40 - We say good-bye to another great interview.

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The Hospitality Industry Post Pandemic With Heather Larson

Esports Connected With Megan Van Petten

Play Episode Listen Later May 6, 2021 29:02

The Convention and Visitors Bureau (CVB), also known as Destination Marketing Organizations, usually paid by a State Grant, is a free service for visitors coming to a city. CVBs job is to assist visitors whether they are on a leisure, conventions, or business travel. Heather Larson is Director of Sales at Meet Chicago Northwest, one of the CVBs acting in that city. She is an accomplished hospitality professional with several years of sales management experience. Meet Chicago Northwest represents over 60 hotels, including the Renaissance Schaumburg Convention Center Hotel, Medieval Times, Gameworks, and fantastic restaurants. In this episode, we had a fantastic conversation about the extensive job of CVBs and how the Request for Proposal (RFP) process works. Heather explained how the hospitality industry works, how hotels are dealing with COVID, and what we can expect in the following months about practices that hotels adopted and will definitely stay even after the pandemic is over. We talked about the Restore Illinois plan and why they decided to join the Esports Trade Association. You can connect with Heather on LinkedIn: https://www.linkedin.com/in/heather-larson-cmp-a644801a/ or visit the Meet Chicago Northwest website: https://chicagonorthwest.co The Esports Connected Podcast was created by the Esports Trade Association. To find out more, visit: https://esportsta.org/ This podcast is also part of the Esports Futuri Podcast Network. To find out more about this podcast, and all of our other shows, visit: EsportsFPN.com

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Episode 227: Big Picture Growth in Travel and Tourism, with Debra Ross

Atlanta Real Estate Forum Radio

Play Episode Listen Later May 5, 2021 43:40

Debra E. Ross is the founder, publisher, and CEO of Kids Out And About, LLC. The company publishes KidsOutAndAbout.com, launched in 2001, and BeyondTheNest.com, launched in 2016. The sites, which are presented under the umbrella of EntertainmentCalendar.com, provide comprehensive calendar and resource lists celebrating each of 45 local regions across the U.S. and Canada. Kids Out And About’s focus is on activities for kids, teens, and families; its readers are 85% parents and the remaining 15% are grandparents. Beyond The Nest focuses on arts, culture, and recreation for grownups. Originally founded in 2001 as a community website for parents in Rochester, NY, KidsOutAndAbout.com started expanding out of Western New York in late 2010. The combined sites currently attract 6 million unique visitors per year, and over 400,000 opt-in readers receive a weekly e-newsletter filled with things to do both in their local area and virtually. Deb’s weekly “Notes from Deb” column at the top of the KidsOutAndAbout.com newsletters is celebrating its 20th year of publication in 2021. As publisher, Deb leads a team of content managers whose mission is to celebrate each local region’s best opportunities and thereby help sustain communities. Destination on the Left is joined by Debra Ross, the founder, publisher, and CEO of Kids Out And About, LLC. On our podcast, Debra shares her passion for celebrating local regions across the U.S. and Canada. She talks about the importance of selling both the residents and outsiders on tourism in smaller communities. And she also discusses her experience with coopetition, as well as the big plans communities are working on to prepare for the 2024 eclipse. What You Will Learn: Debra’s journey into the travel and tourism industry What Debra is doing to celebrate local regions across the U.S. and Canada Debra’s role as the publisher and CEO of Kids Out and About, LLC. The importance of selling both the residents and outsiders on tourism in smaller communities Debra’s experience with the power of coopetition in local regions The big plans communities are working on to prepare for the 2024 eclipse Kids Out and About Debra Ross is the founder, publisher, and CEO of Kids Out And About, LLC., a media network that provides a comprehensive calendar and resource lists celebrating each of 45 local regions across the U.S. and Canada. On our podcast, Debra shares her passion for celebrating local regions across the U.S. and Canada. She talks about the importance of selling both the residents and outsiders on tourism in smaller communities. And she also discusses her experience with coopetition, as well as the big plans communities are working on to prepare for the 2024 eclipse. Connecting Travelers, Community Members, and Destinations Kids Out and About generates almost all of its revenue through local advertising. It is a predominantly mission-based organization, meaning that its fundamental purpose is to celebrate and nurture the communities it serves. With Debra at the helm, Kids Out and About has taken an approach that enables local businesses, CVBs, and DMOs to be more themselves—thus standing out from the crowd. It is about highlighting all of the ways in which local community members and outsiders can connect with them on a deeper level. First, they match travelers with the activities they are seeking already, then they offer a broad spectrum of other opportunities the travelers may have never even considered. Thriving Together In order to create deeper connections on a regional level, coopetition must become an integral part of the process. We are seeing tourism businesses work together despite nominally competing for the same tourism dollars under normal circumstances. If you zoom out and look at the bigger picture, success is often measured collectively. Large CVBs and DMOs are only interested in how tourism is performing at scale. By determining what metrics to measure and providing support to other destinations in your region, communities can grow stronger than ever before. With collective action, everyone has a chance to thrive. Website: www.kidsoutandabout.com Facebook: https://www.facebook.com/DebraERoss LinkedIn: https://www.linkedin.com/in/debra-ross-roc/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

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The ATL Airport District: A Four-City South Atlanta Destination

Play Episode Listen Later Dec 24, 2020 15:07

Traveling might look a little different this year, but people are traveling nonetheless! President of the ATL Airport District Convention and Visitors Bureau (CVB) Cookie Smoak joins this week's Around Atlanta edition of Atlanta Real Estate Forum Radio to discuss the South Atlanta destination and the cities it serves with co-hosts Carol Morgan and Todd Schnick. The ATL Airport District is just 10 miles south of downtown Atlanta and is home to the world's busiest airport, Georgia's second-largest convention center, more than 8,000 hotel rooms and destination dining and retail. Founded seven years ago as one of the newer CVBs in Georgia, the ATL Airport District CVB serves the airport's surrounding areas including College Park, East Point, Hapeville and Union City. Focused on selling all the hotels and attractions in that area and market the restaurants, its mission is to promote the area for tourism, conventions and generate economic impact. “We want to put heads in beds; we want to put people in the restaurants; we want to put people in the attractions and fill the convention center,” Smoak said. “The area is growing, so we're just really excited to have this opportunity.” According to Smoak, College Park is the fourth largest historic home district in Georgia and the entire four-city district is home to many major businesses including the Porsche Experience Center, which is the manufacturer's largest investment outside of Germany, Chick-fil-A headquarters and the Delta Flight Museum, to name a few. “During the past 6, 7 months, everything has kind of stopped and halted, but not so in the Airport District,” Smoak said. Recently, J Presso Coffee and Bakery, a small, family-owned coffee shop, recently reopened in Hapeville, as well as Grub Fresh Bowls and Wraps, Your Pie Pizza, Moe's Southwest Grill and Pit Boss BBQ. Realizing that restaurants bring people together, the ATL Airport District keeps visitors up to date with restaurant openings and available take-out, delivery and curbside services. https://youtu.be/ALk4w6a5o-A With its ever-growing list of unique shops, microbreweries, dining options and outdoor spaces, the ATL Airport District offers a thriving culture influenced by big city life. To learn more, listen to the complete interview above or visit www.ATLDistrict.com. Never miss an episode of Atlanta Read Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episodes on the Radio page. Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. New American Funding and ATL Airport District are not associated. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (December/2020) New American Funding is a family-owned mortgage lender with a servicing portfolio of over 123,000 loans for $30.4 billion, 198 branches, and about 3,100 employees. The company offers several niche loan products and has made Inc. 5000's list of Fastest-Growing Companies in America six times. It has a state-of-the-art career training facility and develops innovative technology, including the GoGo LO mobile application. For more information, visit www.branch.newamericanfunding.com/Atlanta. Please subscribe to Atlanta Real Estate Forum Radio on iTunes. If you like this week's show, be sure to rate it. The “Around Atlanta” segment, sponsored by Denim Marketing, is designed to showcase the best of metro Atlanta – the communities, attractions and special events that make this city great. To submit your event, community or attraction to the Around Atlanta edition of Atlanta Real Estate Forum Radio, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form here.

Episode 3: The State Of Travel With Jennifer Simmons

Over A Pint Marketing Podcast

Play Episode Listen Later Nov 11, 2020 66:07

The travel space has been decimated. According to a report from the U.S. Travel Association and Oxford Economics the level of financial damage the travel industry is forecasted to lose is approximately $519 billion! And that may be understated. The current forecast for recovery is three years starting in 2021. That's three years before the industry will return to 2019 levels. So given this uphill climb, what can marketing organizations due to help bring back tourism? In this special podcast episode, the OAP team has a sit down with Jennifer Simmons. Simmons has been a marketing researcher and strategic brand planner focusing on the travel space for over 20-years. Her list of clients is a mile long and growing. She has worked with several state tourism offices including Maine, Wyoming, West Virginia, Wisconsin, Nevada, and Nebraska. She has helped numerous DMOs, and CVBs throughout the world. And was a pioneer in developing the values-based positioning approach for destinations and tourism entities. A platform that has been responsible for creating some of the most iconic advertising campaigns for the travel industry. We dig in and talk about the need for transparency. The new importance of off-season travel. And why NOW might be the best time to take a chance with your marketing. Plus, so much more. This is FIRE

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HUB 22: Toni Sando, VISITE SÃO PAULO - UNEDESTINOS

HUB TURISMO

Play Episode Listen Later Aug 3, 2020 28:04

Toni é um dos profissionais do segmento de eventos com maior experiência e liderança no Brasil. Conversa conosco sobre os preparativos dos CVB's e empresas para receber participantes de eventos, comenta sobre tendências nos CVBs, a união do setor no Brasil e América Latina; além de dar super dicas para quem atua na área de eventos, feiras e negócios. --- Send in a voice message: https://anchor.fm/jeanine-pires/message

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Episode 182: Post-Pandemic Travel and Tourism, with Don Welsh

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Play Episode Listen Later Jun 3, 2020 25:53

A seasoned tourism executive with more than 35 years of experience in the industry, Don Welsh serves as the President and CEO of Destinations International. Since joining the association in March 2016, Welsh has implemented a strategic realignment for the association through a renewed commitment to focus on member needs to deliver the resources members have determined to be essential to the success of their organizations. Prior to joining Destinations International, Welsh served as the President and CEO of Choose Chicago. Welsh also held the CEO position at the Indianapolis Convention & Visitors Association and the Seattle Convention & Visitors Bureau. Prior to joining the destination marketing industry, Welsh served as senior vice president for Westin Hotels at its corporate headquarters, and has also held senior leadership positions in sales and marketing for Westin Hotels and Resorts, The Ritz-Carlton Hotel Company and the MGM Grand Hotel/Casino in Las Vegas. A seasoned tourism executive with more than 35 years of experience in the industry, Don Welsh serves as the President and CEO of Destinations International. Since joining the association in March 2016, Welsh has implemented a strategic realignment for the association through a renewed commitment to focus on member needs to deliver the resources members have determined to be essential to the success of their organizations. On our podcast, we are joined by Don Welsh, the President and CEO of Destinations International. In our discussion, Don shares his perspective on the impact the pandemic is having on the tourism industry. He explains the current and future role of DMOs, the funding challenges they are facing, and how the pandemic has equalized the tourism industry. What You Will Learn in This Episode: Don’s perspective on the impact the pandemic is having on the tourism industry The roles of DMOs now and how they will change in the future The funding challenges DMOs are facing amidst the pandemic How the global pandemic has equalized the tourism industry How the relevance of tourism organizations has been exposed The concept of community shared-value and Don’s new project, Destination Next How DMOs are being incorporated into reopening discussions How smaller destinations are approaching their reopening Why DMOs and the brands they uphold are instrumental in getting tourism moving again The Equalizer of Travel and Tourism Don Welsh is a veteran of travel and tourism, and he currently serves as the President and CEO of Destinations International. Throughout his career, he has accrued more than thirty-five years of experience in our industry, holding several senior leadership positions with international brands like Westin Hotels and Resorts, The Ritz-Carlton Hotel Company, and the MGM Grand Hotel/Casino. On our podcast, Don shares his perspective on the impact the pandemic is having on the tourism industry. He discusses the current and future role of DMOs, the funding challenges DMOs are facing amidst the global pandemic, and he also talks about how the pandemic has equalized the tourism industry. A Universal Flattening of Our Industry Don’s organization represents more than six hundred CVBs and DMOs in over thirteen countries. So the good news is, he has a pretty strong grasp on what’s happening in travel and tourism around the world. Unlike localized natural disasters and other disruptive events that are unique to each DMO, this pandemic has been an equalizer. It has been a universal flattening of our industry, and from South America to Europe, we are all experiencing a similar struggle. It has been a time of transformation, where historic highs for airlines, restaurants, and hotels were tanked almost overnight. We quickly learned what it’s like to not have that, and DMOs are adapting as a result. More Relevant Than Ever For a long time, DMOs have made up an invisible industry. They operate quietly in the background doing significant work that often goes unacknowledged. But the relevance of tourism organizations in our communities has been exposed by the global pandemic. The concept of community shared-value ensures there is an alignment with tourism organizations and their local communities. To achieve sustainable tourism down the road, we need to promote the same level of understanding and awareness for DMOs as we do for other organizations in the community. A significant evolution must take place to respond to changes presented by the pandemic, and with the oversight of organizations like Destinations International, the process is already underway. Website: destinationsinternational.org LinkedIn: https://www.linkedin.com/company/destintl/ https://www.linkedin.com/in/don-welsh-76520b1a8/ Facebook: https://www.facebook.com/destintl/ Twitter: @destintl

Glenn & Anthony Talk to Tourism Boards

No Vacancy with Glenn Haussman

Play Episode Listen Later May 28, 2020 63:01

Today's show featured how CVBs plan to 'drive' busines in the coming months. Joining are Mitch Whitten, EVP Visit Fort Worth; Mary Quinn Ramer, President at VisitLEX; and Julie Wagner, CDME, CEO of Beverly Hills Conference and Visitors Bureau!

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Glenn & Anthony Talk to Tourism Boards

Checking In with Anthony & Glenn

Play Episode Listen Later May 28, 2020 59:00

Today's show featured how CVBs plan to 'drive' busines in the coming months. Joining are Mitch Whitten, EVP Visit Fort Worth; Mary Quinn Ramer, President at VisitLEX; and Julie Wagner, CDME, CEO of Beverly Hills Conference and Visitors Bureau!

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How CVBs Can Help Rebuild the Industry featuring Christine Shimasaki & Terri Roberts

The Future of Tourism

Play Episode Listen Later May 6, 2020 43:46

This week on the Future of Tourism, David is joined by Christine “Shimo'' Shimasaki and Terri Roberts of 2Synergize LLC, a Simpleview company. The trio talks about how this crisis gives CVBs the opportunity to emerge as leaders and help rebuild the industry through data-driven insights and stakeholder engagement.

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EP 05: CVB -Y

Miracle Workers: A Podcast for Meeting Planners by Meeting Planners.

Play Episode Listen Later Feb 25, 2020 32:46

Amanda and Darryl head down to Destinations Showcase in Washington, DC to talk CVBs. They sit down with the heads of PCMA and Destinations International as well as several planners to hear about what CVBs can do and how planners like to work with them. Plus there's an update on the great work being done by the PCMA Foundation Industry Fund and a new Win of the Week. Take-Aways: CVBs offer a lot of services for free They represent all the venues in an area and are not playing favorites or financial interests. They Can play a big role in setting up site visits as well as offering marketing assistance for your meetings. PCMA Industry Relief Fund Remember to donate to the PCMA Industry Relief Fund and help those professionals in need: http://foundation.pcma.org/industry-relief-fund --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/MiracleWorkersPodcast/message

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Episode 161: Marketing Border Towns to a Bicultural Audience, with Aileen Ramos

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Play Episode Listen Later Jan 8, 2020 31:57

Aileen Ramos is the Director at the Laredo Convention & Visitors Bureau in the heart of South Texas. With a decade of experience in the hospitality industry and a long career in Marketing and Sales, she leads the CVB team in promoting the best of the city she calls home. In this episode of Destination on the Left, Laredo Convention & Visitors Bureau Director Aileen Ramos discusses the unique bicultural community of her city. She explains how it ties into her marketing efforts and shares some of the projects they’ve done to reach a diverse audience. Click here to listen to the episode: What You Will Learn in This Episode: How Aileen leverages the visitor’s perspective to create powerful marketing for Laredo How CVB approaches marketing Laredo’s bicultural experiences The challenges Aileen’s organization has faced with marketing in Mexico Aileen’s strategy for celebrating Laredo’s 265 year anniversary The role of the Laredo community in CVBs marketing efforts How Aileen collaborates with her sister cities and other destinations Visit Laredo Aileen Ramos has spent most of her career in sales and marketing roles, but hospitality has always been her passion. She was initially inspired by her grandfather, who worked for a travel magazine and traversed the globe, bringing amazing destinations into the spotlight. Now, Aileen carries the torch, and she is giving Laredo the same magic touch. Aileen has made many trips to Laredo throughout her lifetime, so she brings a unique visitor’s perspective to the table for every project. A Bicultural Experience One of Laredo’s most powerful traits is its bicultural community. Laredo is a border town, so it has two distinct markets, two marketing opportunities, and two campaigns. It is a major advantage because Aileen’s team can double-dip with the marketing budget. They are targeting U.S. citizens who are seeking a “true Mexican experience,” and Mexican citizens who are looking for a taste of the states. In the form of restaurants, shopping, and events, both audiences can experience the rich culture of Laredo in totally different ways. Happy Anniversary Laredo! Founded in 1755, Laredo is older than the United States. It was a part of the Republic of Rio Grande which turns 180 years old next year, and Laredo will turn 265. It is grounds for a celebration, and Aileen has orchestrated a year-long tribute to the one-of-a-kind destination. As a salute to the rich history, Aileen decided she didn’t need to reinvent the wheel. The staples of the celebration are designed to amplify Laredo’s existing holidays and get the whole community involved! From the university to agricultural businesses, everyone is taking part. There is a collective effort to grow the city—not just for tourism, but for the residents as well. Twitter: @visitlaredotx Website: https://www.visitlaredo.com

How Planners Can Get More from CVBs

Eventful: The Podcast for Meeting Professionals

Play Episode Listen Later Sep 24, 2019 23:24

Convention and visitor bureaus have traditionally been viewed by planners as a handy resource — an organization with useful info about a destination’s latest updates or available attractions. But for those planners who know what to ask, these organizations can offer far more, helping planners elevate their events and better meet their goals in myriad ways.

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Episode 148: NYS Awards Series 2 Episode 1

Broadcast Beat - Producer of NAB Show LIVE

Play Episode Listen Later Sep 18, 2019 56:40

The 2019 NYS Tourism Excellence Award winners will be honored at the New York State Tourism Industry Association’s annual meeting on September 27. I had the privilege of talking to each of the winners about their award-winning programs, how those programs impacted tourism in their area and what they learned from being part of the program. The interviews had underlying themes of creativity, partnership, celebration and storytelling. This episode shares the wisdom and stories of those award winners, and I hope you come away as motivated and enlightened as I did. On this episode of Destination on the Left, I share my conversations with: David Lee, Marketing Operations Manager at the Finger Lakes Visitors Connection Rob Casetti, Senior Director at Corning Museum of Glass Jennifer Sammartino, Deputy Chief of Staff for Visit Staten Island Scott Keller, Executive Director of Hudson Valley River National Heritage Area Jennifer Ackerson, owner of ALON Marketing Group What You Will Learn in This Episode: David Lee’s best advice to tourism marketing professionals from his experiences at the Finger Lakes Visitors Connection and other places The 150-year history of glass in Corning and what Corning Museum of Glass did to make their monumental Glass Barge project a resounding success How Jennifer Sammartino and Visit Staten Island took their destination from “the fifth borough” to a vibrant, bustling destination with a great waterfront corridor The ingenuity of Scott Keller’s Hudson River Valley National Heritage Area team, as they devised an app to tell the story of all the national heritage sites along the Hudson River Rail line. What Jennifer Ackerson and her company, ALON Marketing Group, do to give back to New York’s destinations and teach the state’s businesses how to grow and be successful tourism spots Finger Lakes Visitors Connection David Lee is the Marketing Operations Manager for the Finger Lakes Visitors Connection, a position he has held for almost four years. Prior to that, David got his start busing tables, bartending, and eventually managing the IT at Lakes Nama and Canandaigua. David’s technological experience helped him land a job in tourism, where he has stayed for the past ten years. In the tourism industry, David has come to love helping people spend their free time enjoying themselves in the places that he’s grown up. He likes shaping experiences and seeing the things he’s worked so hard on benefit people directly, even if it’s just a map helping them to find their way. David encourages all tourism professionals to embrace their own leadership if they want to find themselves in management positions. He stressed creativity, knowing your strengths, and knowing your weaknesses when making decisions and taking on projects. Finally, David reminds all of us of how crucial it is that we take risks, be vulnerable, and make mistakes to learn and grow as tourism professionals. Following this advice is how David won the Excellence in Young Professional Leadership Award. Corning Museum of Glass Rob Casetti is the Senior Director at the Corning Museum of Glass and the recipient of the Excellence in Overall Tourism Marketing Award. Starting out as a designer and project planner, early tourism struggles led Rob to trust in data and customer behavior to drive creativity and innovation. Since then, he and his team have engaged in numerous complex projects, including the now award-winning Glass Barge. The barge explores 150 years of glass history in New York, with 30 stops spread across five months stretching from Brooklyn to Buffalo to the Finger Lakes. This barge celebrates the voyage of glass from Corning to Brooklyn that occurred right after the Civil War. It features live glassblowing demonstrations, historic sites, authentic maritime travel, and many other attractions along the way. Rob credits the success of such a massive undertaking to partnerships with numerous outlets, including CVBs, museums, markets, and other locales. Understanding the complexity of the project and leveraging these partnerships helped bring the Glass Barge to 55,000 people, an amazing number. Rob is humbled to receive the award and knows how incredible it is to be recognized in a tourist state as great as New York. Visit Staten Island Jennifer Sammartino is the Deputy Chief of Staff for Visit Staten Island and the recipient of the Excellence in Tourism Marketing Projects Award. In 2017, Jennifer was made Director of Tourism for New York’s fifth borough, which suffered from a reputation problem for a long time. While it doesn’t have Times Square or the Statue of Liberty, Staten Island is home to a pleasant mix of urban and rural areas, plenty of fun activities, historic Richmondtown, and the state’s only Tibetan museum. The hard part was building the borough’s waterfront corridor, raising awareness, and attracting tourists by removing negative stereotypes. Through collaboration with Empire State Development, I Love New York, The Staten Island Chamber of Commerce, and others, Jennifer and her team were able to elevate Staten Island. Popular tourist destinations and transportation outlets were prime targets for marketing campaigns while talking to the locals about why they loved Staten Island gave Jennifer a special lens through which to view the borough. The combination of partnership and local stories informed her team and helped them to revitalize Staten Island’s image as a fun tourist attraction, not just New York’s fifth borough. Hudson River Valley National Heritage Area Scott Keller is the Executive Director of the Hudson River Valley National Heritage Area and recipient of the Excellence in Tourism Marketing Projects Award. Scott’s team developed a river and train tour app for riders of the Hudson Line between New York City and Albany. The app runs based on the theme of “What’s out the window?” When riders see something out of the train window or along the river, they can enter the app and explore six different themes, each one packed with historical information and stories about all of the sights to see. The trip was inspired by kayaking tours down the Hudson River and later evolved into a printed map of national heritage sites before finally becoming an app. While Scott acknowledges the difficulty of building, maintaining, and paying for an app, he credits his success to hard work and partnerships with places like Empire State Development and the app development company Oncell. Scott is honored to receive the award and blaze a new trail for Hudson River Valley tourism. Alon Marketing Group Jennifer Ackerson is the owner of ALON Marketing Group and a recipient of an Excellence in Leadership Award. She got her start in tourism at Discover Long Island 25 years ago. Jen has since built her consultancy and seen the tourism marketing industry grow and evolve, all while keeping her favorite things about it: creativity, partnerships, and helping destinations succeed. She loves teaching and giving back to the communities she helps and stays motivated by working with people and destinations she cares about. Her marketing consulting company, ALON Marketing Group, has partnered with New York City to roll out a training program delivering all of her knowledge from 20 years of tourism marketing experience. The program will train businesses in sales, marketing, operations, and how to attract more tourism. Jen recommends all tourism leaders ask questions, network, follow up, and represent themselves well to see results in the industry. She thinks the award is very cool, and is honored to receive it. Overview The common theme amongst all of these Excellence Award winners is the creativity, tenacity, and collaboration they have all brought to the table in different ways. Finger Lakes Visitors Connection’s David Lee is young but has the experience and spunk of an industry veteran. The Corning Museum of Glass achieved a colossal feat with its Glass Barge through partnerships and elbow grease. Visit Staten Island helped bring Staten Island from the back of people’s minds to the forefront of NYC tourism. Hudson River Valley National Heritage Area helped use modern technology to pique people’s curiosity about all of the exciting sights along the Hudson River. ALON Marketing Group brings Jennifer Ackerson’s 20+ years of experience to businesses and tourism professionals across New York in a friendly, teachable way. All of these award winners have helped foster innovation and drive New York’s tourism industry forward, and I am honored to speak with all of them about their accomplishments. Resources: Finger Lakes Visitors Connection: https://www.visitfingerlakes.com/ Corning Museum of Glass: https://www.cmog.org/ Visit Staten Island: http://visitstatenisland.com/ Hudson River Valley Heritage Area: https://www.hudsonrivervalley.com/ ALON Marketing Group: http://www.alonmarketing.com/ Episode Transcript We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

PTZOptics: #NABShow Video Interview

Play Episode Listen Later May 9, 2019 4:32

PTZOptics is a U.S-based company operating from Downingtown, Pennsylvania that manufactures PTZ broadcast conference cameras. PTZOptics cameras offer a wide variety of connectivity options including: HD-SDI, HDMI, USB 3.0 and IP Streaming. PTZOptics camera line consists of four pan tilt zoom cameras with HDMI, HD-SDI, USB 3.0, IP Streaming and/or CVBS video outputs. The ability to stream video and audio from every camera is a unique feature for PTZOptics which allows camera control from any computer on the same network or android device with the PTZOptics camera app.Subscribe to Broadcast Beat - Producer of NAB Show LIVE on Soundwise

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Episode 121: Ending the Tourist vs. Townie Divide, with Bob Provost