Podcast appearances and mentions of stefan drew

Stefan is regularly asked to contribute to the BBC and other media because of his beliefs. He's often introduced as The Marketing Magician. He also writes a number regular columns for several websites and have written several Amazon best sellersHis passion is helping businesses in both the private and public sector "get more customers, to spend more money, with them more often" See acast.com/privacy for privacy and opt-out information.

On this episode, Joe Dalton and Stefan Drew talk about practical ways to market a small business.Stefan has been a marketing professional since before the Internet was invented which means he is steeped in traditional marketing lore. As the Internet evolved so did Stefan’s skills and he is now regularly introduced at conferences, on radio and in the international press as The Marketing Magician.Stefan’s latest book is How to Market a Restaurant, Coffee Shop, Café, Tea Rooms, Pub and Wine Bar, and was written after he noticed that a similarly named page on his website was getting huge amounts of traffic via Google. So he visited foodie places on three continents, spoke to chefs and diners and wrote the definitive book on the subject.Stefan’s book is a practical approach to marketing that can be applied, not just to restaurants, but to any business.All the best JoeDo you want toDiscover how to be unique in your marketplace. Transform your business by attracting and inspiring your ideal client. Have Joe Dalton speak at your next event.Attend one of Joe Dalton workshops.Be coached by Joe Dalton.Subscribe to Joe Dalton podcast.If any of the above are of interest to you CLICK HEREYou will find Breakthrough Brands on all podcast sites See acast.com/privacy for privacy and opt-out information.

My guest on this episode is UK-based consultant Stefan Drew, who is also known as the Marketing Magician. He works mainly in the education sector, but he has a wide breadth of experience — from international environmental organizations and national membership organizations to web design for local companies. He is known for producing great ideas “out of thin air,” and his clients rave about the ROI that they receive after working with him. He has many years of experience and wisdom, and on this episode of Consulting Success you’ll hear several inspiring stories that will ignite your desire to take your business to the next level. If you’re trying to create greater visibility, wondering whether or not you should specialize your business, or hoping to discover the one secret to quick consulting success, you need to listen to this episode of Consulting Success with Stefan Drew.   Specialize or offer it all — what do today’s successful consultants do?   When first developing your consulting business, you may be wrestling with one major question — do I spread myself among several efforts, or simply focus on one target audience? I always encourage consultants to specialize, but I had to ask Stefan about his experience. His success came from one of these approaches, but his advice leans heavily toward the other. His answer may surprise you, but you won’t want to miss the reasoning behind it.   Have a lot of expertise to offer? You should still specialize.   Even if you can offer expertise in several areas, maintaining a focus in one specific area will still increase your business. Stefan shares his experience with shifting his focus from environment and education, “and everything else,” to simply the first two. The point of view that comes with your expertise can still be applied to your focus, and that increased specialization will create the greatest value for your clients. You can find out more about the benefits of specialization on this episode.   Your email list may not be working as well as you think it is.   Email lists are one of the most popular ways that many consultants try to reach a wide audience, but Stefan argues that they are not the most effective. He has an extensive list of ways that you can contact potential clients and generate business. You won’t want to miss the many success stories he shares, that prove that a little work can go a long way in securing the best clients.   Building momentum creates the results you are seeking.   If you are just starting out at building your consulting business, you may be feeling overwhelmed at all of the steps ahead of you. Some of the steps can seem like a lot of work, but the momentum that comes with each effort will help project you toward the payoff. As a successful marketing consultant who is now in the position to turn clients away, Stefan has plenty to say about how to make your first steps your most effective ones. Be sure to listen to this episode to find out exactly where you should start.   Key Takeaways: [:17] I welcome Stefan to the show and he shares the highlights of his career path. [4:30] Do you have what it takes to make it as a consultant? Stefan’s advice can help you decide. [7:10] Generating business means doing as many of these things as possible. [12:00] Why it is so important to have one clear focus. [13:32] Stefan’s number one tip to drive you forward in your career. [18:20] A dry spell in business can be discouraging, but it can also propel you forward to achieve even greater success. [21:58] Discover a variety of ways to position yourself to reach your ideal clients. [27:30] The power that comes with increasing your visibility can start with something as simple as a new nickname. [30:00] Building your business from scratch? Stefan says you should start here. [32:40] The secret strategy to success starts with cultivating relationships. [38:48] Stefan’s delectable source of inspiration.   Mentioned in This Episode: Stefan Drew FE News UK Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

My guest on this episode is UK-based consultant Stefan Drew, who is also known as the Marketing Magician. He works mainly in the education sector, but he has a wide breadth of experience — from international environmental organizations and national membership organizations to web design for local companies. He is known for producing great ideas “out of thin air,” and his clients rave about the ROI that they receive after working with him. He has many years of experience and wisdom, and on this episode of Consulting Success you’ll hear several inspiring stories that will ignite your desire to take your business to the next level. If you’re trying to create greater visibility, wondering whether or not you should specialize your business, or hoping to discover the one secret to quick consulting success, you need to listen to this episode of Consulting Success with Stefan Drew.   Specialize or offer it all — what do today’s successful consultants do?   When first developing your consulting business, you may be wrestling with one major question — do I spread myself among several efforts, or simply focus on one target audience? I always encourage consultants to specialize, but I had to ask Stefan about his experience. His success came from one of these approaches, but his advice leans heavily toward the other. His answer may surprise you, but you won’t want to miss the reasoning behind it.   Have a lot of expertise to offer? You should still specialize.   Even if you can offer expertise in several areas, maintaining a focus in one specific area will still increase your business. Stefan shares his experience with shifting his focus from environment and education, “and everything else,” to simply the first two. The point of view that comes with your expertise can still be applied to your focus, and that increased specialization will create the greatest value for your clients. You can find out more about the benefits of specialization on this episode.   Your email list may not be working as well as you think it is.   Email lists are one of the most popular ways that many consultants try to reach a wide audience, but Stefan argues that they are not the most effective. He has an extensive list of ways that you can contact potential clients and generate business. You won’t want to miss the many success stories he shares, that prove that a little work can go a long way in securing the best clients.   Building momentum creates the results you are seeking.   If you are just starting out at building your consulting business, you may be feeling overwhelmed at all of the steps ahead of you. Some of the steps can seem like a lot of work, but the momentum that comes with each effort will help project you toward the payoff. As a successful marketing consultant who is now in the position to turn clients away, Stefan has plenty to say about how to make your first steps your most effective ones. Be sure to listen to this episode to find out exactly where you should start.   Key Takeaways: [:17] I welcome Stefan to the show and he shares the highlights of his career path. [4:30] Do you have what it takes to make it as a consultant? Stefan’s advice can help you decide. [7:10] Generating business means doing as many of these things as possible. [12:00] Why it is so important to have one clear focus. [13:32] Stefan’s number one tip to drive you forward in your career. [18:20] A dry spell in business can be discouraging, but it can also propel you forward to achieve even greater success. [21:58] Discover a variety of ways to position yourself to reach your ideal clients. [27:30] The power that comes with increasing your visibility can start with something as simple as a new nickname. [30:00] Building your business from scratch? Stefan says you should start here. [32:40] The secret strategy to success starts with cultivating relationships. [38:48] Stefan’s delectable source of inspiration.   Mentioned in This Episode: Stefan Drew FE News UK Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

My guest on this episode is UK-based consultant Stefan Drew, who is also known as the Marketing Magician. He works mainly in the education sector, but he has a wide breadth of experience — from international environmental organizations and national membership organizations to web design for local companies. He is known for producing great ideas “out of thin air,” and his clients rave about the ROI that they receive after working with him. He has many years of experience and wisdom, and on this episode of Consulting Success you’ll hear several inspiring stories that will ignite your desire to take your business to the next level. If you’re trying to create greater visibility, wondering whether or not you should specialize your business, or hoping to discover the one secret to quick consulting success, you need to listen to this episode of Consulting Success with Stefan Drew.   Specialize or offer it all — what do today’s successful consultants do?   When first developing your consulting business, you may be wrestling with one major question — do I spread myself among several efforts, or simply focus on one target audience? I always encourage consultants to specialize, but I had to ask Stefan about his experience. His success came from one of these approaches, but his advice leans heavily toward the other. His answer may surprise you, but you won’t want to miss the reasoning behind it.   Have a lot of expertise to offer? You should still specialize.   Even if you can offer expertise in several areas, maintaining a focus in one specific area will still increase your business. Stefan shares his experience with shifting his focus from environment and education, “and everything else,” to simply the first two. The point of view that comes with your expertise can still be applied to your focus, and that increased specialization will create the greatest value for your clients. You can find out more about the benefits of specialization on this episode.   Your email list may not be working as well as you think it is.   Email lists are one of the most popular ways that many consultants try to reach a wide audience, but Stefan argues that they are not the most effective. He has an extensive list of ways that you can contact potential clients and generate business. You won’t want to miss the many success stories he shares, that prove that a little work can go a long way in securing the best clients.   Building momentum creates the results you are seeking.   If you are just starting out at building your consulting business, you may be feeling overwhelmed at all of the steps ahead of you. Some of the steps can seem like a lot of work, but the momentum that comes with each effort will help project you toward the payoff. As a successful marketing consultant who is now in the position to turn clients away, Stefan has plenty to say about how to make your first steps your most effective ones. Be sure to listen to this episode to find out exactly where you should start.   Key Takeaways: [:17] I welcome Stefan to the show and he shares the highlights of his career path. [4:30] Do you have what it takes to make it as a consultant? Stefan’s advice can help you decide. [7:10] Generating business means doing as many of these things as possible. [12:00] Why it is so important to have one clear focus. [13:32] Stefan’s number one tip to drive you forward in your career. [18:20] A dry spell in business can be discouraging, but it can also propel you forward to achieve even greater success. [21:58] Discover a variety of ways to position yourself to reach your ideal clients. [27:30] The power that comes with increasing your visibility can start with something as simple as a new nickname. [30:00] Building your business from scratch? Stefan says you should start here. [32:40] The secret strategy to success starts with cultivating relationships. [38:48] Stefan’s delectable source of inspiration.   Mentioned in This Episode: Stefan Drew FE News UK Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

It pains me to say this, but email marketing is not the only answer :) OK, all joking aside, what is vital for any business is to build a platform: a way of regularly communicating and keeping top of mind with your ideal clients. Email marketing is a particularly powerful way of doing that. But it's not the only way. In this podcast Stefan Drew explains how he built a successful platform for his consultancy in the education sector without using email marketing. You'll see that the same principles that normally apply to email marketing can also be applied to […]

It pains me to say this, but email marketing is not the only answer :) OK, all joking aside, what is vital for any business is to build a platform: a way of regularly communicating and keeping top of mind with your ideal clients. Email marketing is a particularly powerful way of doing that. But it's not the only way. In this podcast Stefan Drew explains how he built a successful platform for his consultancy in the education sector without using email marketing. You'll see that the same principles that normally apply to email marketing can also be applied to […]

There's no doubt that being the author of a successful book can be a huge boost to your credibility and ability to win clients. But rather obviously, writing a book and getting it to bestseller status all on your own is a far from trivial task. Many people start a book and never finish. And of those that do, few manage to get it to sell well and even fewer manage to use the book to win a decent strea of new clients. In this podcast interview, “Marketing Magician” Stefan Drew shares the details of how he pulled together a […]

There's no doubt that being the author of a successful book can be a huge boost to your credibility and ability to win clients. But rather obviously, writing a book and getting it to bestseller status all on your own is a far from trivial task. Many people start a book and never finish. And of those that do, few manage to get it to sell well and even fewer manage to use the book to win a decent strea of new clients. In this podcast interview, “Marketing Magician” Stefan Drew shares the details of how he pulled together a […]