Podcasts about win clients

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Best podcasts about win clients

Latest podcast episodes about win clients

Talk Design
Why This Architect's "Messy" Sketches Win Clients—Hamish Muir

Talk Design

Play Episode Listen Later Aug 4, 2026 73:21


How do hand-drawn sketches help architects win clients? In this episode, Hamish Muir of Mason & Wales Architects explains how "messy" sketches foster vulnerability and empathy, allowing clients to feel more engaged in the design process than they do with rigid CAD renders.Discover the strategic benefits of working in scale and why traditional drawing boards remain a powerhouse in modern architectural firms. We dive deep into the design of Hawk's Nest House, exploring how to balance extreme South Island climates with a "resort-style" family legacy home. This session provides a masterclass on navigating client briefs, managing multi-generational needs, and the importance of "very good" architecture over outlandish design.⏩ EPISODE CHAPTERS:02:21 - Hamish Muir's journey: Growing up in an architect's life04:33 - The disconnect between architecture school and practice08:47 - The responsibility of siting a house: "Don't bugger it up"14:12 - Why young architects lose proportion by not working in scale25:12 - Keeping clients in the conceptual phase longer with pencil39:40 - The rising cost of what we build vs. the cost of building42:55 - Case Study: Hawk's Nest House & Lake Wakatipu design55:10 - Incorporating North American and Australian lifestyle cues01:03:51 - Designing for "everything to someone"01:12:03 - Join an Architectural Adventure with Adrian Ramsay Hosted on Acast. See acast.com/privacy for more information.

MOM DOES IT ALL | Motherhood | Motivation | Self-love | Self-care | Mompreneurship | Energy | Mental Health | Fitness | Nutri
How to Win Clients on LinkedIn Without Going Viral or Posting Every Day with Natasha Walstra

MOM DOES IT ALL | Motherhood | Motivation | Self-love | Self-care | Mompreneurship | Energy | Mental Health | Fitness | Nutri

Play Episode Listen Later Jul 3, 2026 25:39


Natasha Walstra, founder of Near Point Strategies, shares why LinkedIn is one of the most powerful platforms for building authentic business relationships—not by chasing likes or becoming an influencer, but by creating meaningful conversations that lead to real opportunities. She shares her journey from struggling with cold calls in sales to discovering the power of relationship-based networking, eventually building a thriving business around helping entrepreneurs use LinkedIn with confidence and intention. Natasha also explains why personal branding is about trust, not popularity, and how business owners can create content without letting social media take over their lives. In this episode, Natasha breaks down her relationship-driven LinkedIn framework, covering mindset, personal branding, content creation, and permission-based social selling. She also discusses the importance of bringing your authentic voice to LinkedIn instead of relying too heavily on AI, maximizing networking events before, during, and after they happen, and leveraging your existing network before searching for new connections. Whether you're just getting started on LinkedIn or looking to turn your online presence into stronger business relationships and consistent client opportunities, this episode is packed with practical strategies you can implement right away. Connect with Natasha:Website: www.nearpointstrategies.com LinkedIn: Natasha Walstra Instagram: @nearpoint.strategies   Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: www.martaspirk.com/Speaking   Burnout doesn't just exhaust you. It silently erodes your most important relationships. Aurora Method Coaching helps high-achieving women uncover the root beliefs driving their relationship conflicts and burnout, moving them from emotional reactivity to calm, clarity, and confidence. Ready to restore connection? Book your FREE consultation at meetwithtracy.coach  

Banking Transformed with Jim Marous
Arming Front-Line Bankers with AI Tools That Win Clients

Banking Transformed with Jim Marous

Play Episode Listen Later Jun 23, 2026 36:23


The relationship managers who resisted AI the hardest became its biggest advocates the first time it made them a hero in front of a client.Recorded live at nSight in Charlotte, Jim Marous talks with Jillian Boyle, SVP at WaFd Bank, and Will Jung, CTO of nCino, about arming front-line bankers rather than automating them. WaFd, with nearly $30 billion in assets, put an app in its bankers' hands and gave them back the time they used to lose to administrative work. Boyle is direct that the technology was never the obstacle. The people were.In this episode:• Why WaFd gave its bankers AI tools and data instead of trying to replace them• The moment skeptical bankers flip from resistance to adoption• Why every banking problem does not need a large language modelRecorded at nSight, sponsored by nCino, with research access linked below. Banking Transformed, hosted by Jim Marous, publishes multiple times each week. Subscribe on Apple Podcasts or Spotify.

BE THAT LAWYER
Fiona Stevenson: How Law Firms Can Win Clients in the First 2% of the Experience

BE THAT LAWYER

Play Episode Listen Later Jun 18, 2026 31:35


A potential client rarely picks up the phone to call a law firm on their best day—and how that first moment is handled can make or break the relationship. In this episode, you'll learn how to turn branding, digital footprint, and intake into a consistent, human experience that wins trust and converts more of the right clients.   In this episode, Steve Fretzin and Fiona Stevenson discuss: Unreasonable hospitality and the “2%” difference Brand vs. marketing for law firms Defining mission, values, and ideal clients Consistent intake and first-impression systems Human connection vs. AI in client intake   Key Takeaways: A law firm's brand is defined less by its logo and more by what people say when the lawyers aren't in the room. Clarity on mission, values, and the types of clients you do and do not want to serve should act as a north star for all marketing and client interactions. Consistency across every touchpoint (including your website, email, phone, live chat, and in-person conversations) is essential for building trust and a recognizable brand. The first phone call often happens on one of the worst days in a client's life, so warmth, empathy, and active listening are non‑negotiable in intake. While AI can enhance efficiency behind the scenes, real humans at the end of the phone line remain critical to delivering the kind of experience that truly reflects a firm's reputation.   "Brand is what people are saying about you when you're not in the room. You might not have even spoken to that person, and they've already got a perception about what your brand is." —  Fiona Stevenson   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Fiona Stevenson: Fiona Stevenson is Associate Director of Marketing at LEX Reception. She brings 20 years of B2B marketing experience across SaaS, professional services, retail, and the public sector. Her particular interest is customer insights - she believes good marketing starts with an honest understanding of what buyers actually need. She writes about legal operations, client experience, and practical growth for law firms.   Connect with Fiona Stevenson:   Website: https://www.lexreception.com/blog/author/fiona/ LinkedIn: https://www.linkedin.com/in/fionahstevenson/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

People in Transition
148. Dr. Danny Brassell - helps executives tell stories that win clients and inspire action

People in Transition

Play Episode Listen Later Jun 7, 2026 30:33


Dr. Danny Brassell is a globally recognized speaker, author, coach, and storytelling expert who has spent more than three decades helping individuals and organizations communicate with greater clarity, confidence, and impact. Often referred to as “Jim Carrey with a Ph.D.,” Danny blends high energy, humor, and practical wisdom to inspire audiences around the world. A former inner-city teacher, university professor, and distinguished visiting professor at The American University in Cairo, Danny has delivered more than 3,500 presentations across four continents and authored more than 20 books focused on leadership, literacy, motivation, and communication. Today, as co-founder of WellCrafted Story, he helps entrepreneurs, executives, and business owners craft stories and presentations that convert audiences into clients and inspire meaningful action.Throughout his career, Danny has remained passionate about one central mission: helping people unlock the power of their own stories. From teaching bilingual students in South Central Los Angeles to coaching leaders and business owners on stages worldwide, Danny believes the right story told at the right time can transform lives, businesses, and communities. Some of the powerful ideas Danny and I explored during our conversation included:What if becoming an expert starts with embracing being an amateur first? Danny discussed the importance of “the power of the pause” and why transitions become easier when you stop expecting yourself to have all the answers immediately. Protecting your confidence and identity during periods of change is critical to long-term success.How do you overcome imposter syndrome without overwhelming yourself? Danny emphasized starting with the “low-hanging fruit” — focusing first on smaller groups, familiar environments, and manageable opportunities before accelerating into larger projects and bigger stages.Why can't you outsource your growth? As Danny said, “You can't pay others to do your push-ups.” Success requires repetition, discipline, and putting in the reps yourself. There are no shortcuts to building confidence, competence, and credibility.What role do emotions and grief play during transition? Danny reminded us that all emotions experienced during major life or career changes are normal. Eventually, you arrive at a place of indifference — and often, that is where you can operate most effectively and make the clearest strategic decisions.Can you become a great leader without being a reader? Danny shared his belief that while not every avid reader becomes a great leader, it is difficult to think of a truly effective leader who is not a committed reader and continuous learner. Lifelong learning is not optional for sustained growth.Why is execution more valuable than education alone? One of Danny's most impactful insights was: “Education is valuable, but execution is priceless. Knowledge is not power; only applied knowledge is power. Knowing the right thing to do and doing the right thing are two very different things.” The challenge for all of us is to move from learning into action.As a special gift to listeners of the podcast, Dr. Danny Brassell is offering a free 30-minute phone call to help you create your own story and system that converts conversations into clients. Learn more at freestorymap.com.Send us Fan Mail

Healthy Mind, Healthy Life
How To Build Trust With Listening And Simple Words, with Sean Weafer

Healthy Mind, Healthy Life

Play Episode Listen Later May 26, 2026 31:28


Send us Fan Mail Most people don't struggle with communication because they lack confidence. They struggle because nobody taught them how to create trust while they speak, or how to feel safe enough to truly listen. Sean Weaver joins us to unpack a simple idea that changes everything: the meaning of communication is the response you get, and if the response is not what you hoped for, the first place to look is how you're landing emotionally, not how “right” your words sound.  We talk practical communication skills you can use immediately in relationships, leadership communication, and sales conversations. Sean explains why asking questions is so powerful, how questions quietly guide attention, and why a well-placed request works better than an instruction. We also explore personality differences in how people process information, why pacing matters, and how mismatched styles can create overwhelm or shutdown even when both people mean well.  Then we go deeper into what's happening under the surface: insecurity, threat assessment, and the fight-or-flight habits that make people talk too much, go silent, or get confrontational. You'll hear how silence can become a tool for gravitas, how “I must / I have to” self-talk increases stress, and why lasting change looks like kaizen style incremental improvement, not a perfect straight line. Sean also shares a grounding practice for anyone who feels lonely or misunderstood: write it down, externalize the fears, and turn them into a clear plan for the conversation you really want to have.  If this resonates, subscribe, share the episode with someone who needs calmer conversations, and leave a review so more people can find these tools. What's one communication habit you want to change this week?  Connect With the Guest Website: https://seanweafer.com SalesMentor.pro: https://salesmentor.pro ExpertToAdvisor.pro: https://experttoinfluence.pro LinkedIn: https://www.linkedin.com/in/seanweafer/ Book: The Highly Trusted Advisor: How to Lead Teams and Win Clients in the Digital Age on Amazon and Waterstones Couples Tantra Programme Unlock Deeper Connection and Intimate Pleasure in Your Relationship. Extraordinary People LLC All free so we can get to know each other! Avita Yoga Free Avita Yoga class and exclusive interview with Jeff: Know Your Constitution Towards Wellness Coaching Offer: 25% off | Code: POD2026. Available internationally in paperback and eBook formats. The Yielding Warrior Offer: Free book just pay for shipping | Code: TYW Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Want to Be a Guest on Healthy Mind, Healthy Life?

The Accord Mortgages Growth Series Podcast
#147 - Broker Talks: Using Social Media to Educate & Win Clients

The Accord Mortgages Growth Series Podcast

Play Episode Listen Later May 14, 2026 31:39


In episode #147 of the Growth Series podcast, host Telephone Business Development Manager at Accord Mortgages is joined by Chris Days, Mortgage and Protection Broker at GoMortgage to discuss how social media, particularly TikTok, can be used to educate clients and build trust in the mortgage industry.  Chris shares his experience of growing a social media presence through consistency, plain-language education and live engagement, as well as the compliance considerations brokers need to be aware of. The episode offers practical insight for brokers who are hesitant to get started and explores how short-form video fits into the wider future of mortgage marketing.  

Real Estate AI Flash
EP 122: How Agents Use AI and Systems to Win Clients for Life

Real Estate AI Flash

Play Episode Listen Later May 13, 2026 34:40


In this episode, my guest is Amy Stockberger, leader of the number one team in South Dakota, to break down how she built a business powered by repeat and referral clients and how AI is helping her scale it even further.   Amy shares how her team shifted from a traditional transaction-focused approach to a lifetime client model built around serving clients before, during, and forever. By combining strong systems, automation, and a clear service strategy, her team now generates roughly 90 percent of its business from repeat and referrals. The conversation also dives into how she is using AI to automate up to 70 percent of workflows, reduce operational overhead, and free up her team to focus on what matters most, building meaningful client relationships. From digital employees to streamlined communication and smarter follow-up, Amy outlines practical ways agents can use AI without losing the human connection that drives trust and long-term business. Guest: Amy Stockberger Website: https://www.amystockberger.com/  Lifetime Home Support - https://www.lifetimehomesupport.com/ Host: Rajeev Sajja Website: http://www.realestateaiflash.com Facebook: https://www.facebook.com/rsajja Instagram: http://www.instagram.com/rajeev_sajja LinkedIn: http://www.linkedIn.com/in/rsajja Resources Mentioned:  Go Giver - https://a.co/d/08DB1WNY  Ed Mylett Podcast - https://podcasts.apple.com/us/podcast/the-ed-mylett-show/id1181233130 Rajeev's Resources:  Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Get 14 days Wispro Flow Pro Free Trial - https://ref.wisprflow.ai/rajeev-sajja  Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

Retirement Tax Services Podcast
The words that win clients (and keep them) with Phil M. Jones

Retirement Tax Services Podcast

Play Episode Listen Later Apr 20, 2026 29:46


Steven Jarvis is joined by Phil M. Jones to explore how the right words can drive better client outcomes. Phil shares why success isn't just about expertise, but about knowing what to say at the right time. They discuss the shift from being a problem solver to a problem seeker, helping clients uncover issues they didn't realize they had. and practical ways advisors can structure conversations to build trust and inspire action. Discover practical strategies for effective communication, persuasion with integrity, and mastering conversational techniques to grow your financial advisory practice. https://zurl.co/wHqaN

MOM DOES IT ALL | Motherhood | Motivation | Self-love | Self-care | Mompreneurship | Energy | Mental Health | Fitness | Nutri
Why Your Face Is Your Brand (And How to Use It to Win Clients) with Daniel Wakefield

MOM DOES IT ALL | Motherhood | Motivation | Self-love | Self-care | Mompreneurship | Energy | Mental Health | Fitness | Nutri

Play Episode Listen Later Apr 17, 2026 35:25


In this episode, Daniel Wakefield shares how powerful visuals and intentional personal branding can transform a business. As the founder of Top Tier Headshots, he opens up about his journey from high school science teacher to thriving commercial photographer, revealing how a passion for wildlife photography evolved into a business serving speakers, entrepreneurs, and executives. Daniel also highlights the realities of entrepreneurship—from slow beginnings and consistent networking to the importance of showing up both online and in person—and how momentum is often built through persistence before breakthrough moments happen. The conversation dives into the impact of personal branding in today's digital landscape, emphasizing why people connect with individuals over faceless brands and how platforms like LinkedIn can be used to build genuine relationships instead of pushing sales. Daniel shares powerful client stories that show how the right images can elevate confidence, strengthen positioning, and open doors to new opportunities. This episode is a practical guide for anyone looking to build trust, stand out, and grow a brand that people recognize and remember. Connect with Daniel:Website: www.toptierheadshots.com | www.danielwakefield.co LinkedIn: Daniel Wakefield Instagram: @toptier_headshots Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest Watch my TEDx talk: www.martaspirk.com/Speaking  

The Tom Toole Sales Group Podcast
Stop Blaming Rates: 4 Scripts to Win Clients in Any Market | Best Agent Hacks 414

The Tom Toole Sales Group Podcast

Play Episode Listen Later Apr 8, 2026 5:36


There's a lot of negativity around mortgage rates right now—but here's the truth: rates were higher this time last year, and homes still sold. In this video, I break down exactly how to move past the rate conversation and focus on what actually drives business: motivation and conversations. You'll learn 4 proven talking points to engage buyers and sellers, how to uncover real motivation (the key to every deal), and the simple daily formula to set more appointments and win in Q2. If you're serious about growing your real estate business, this is the playbook.

Staffing & Recruiter Training Podcast
TRP 306: [Legal] Build Authority and Win Clients with Video with Robert Weiss

Staffing & Recruiter Training Podcast

Play Episode Listen Later Mar 24, 2026 25:08


In Episode 306 of The Rainmaking Podcast, Scott Love speaks with Robert Weiss of MultiVision Digital about how law firms can build authority and win clients using video marketing. While most firms rely on referrals, networking, and written thought leadership, Robert explains that video accelerates the “know, like, and trust” factor by allowing prospects to see how attorneys think, communicate, and solve problems. Despite its effectiveness, most law firms are still underutilizing video—creating a major opportunity for firms willing to adopt a thoughtful, strategic approach to video content. The conversation breaks down how to implement video the right way: aligning content with business objectives, repurposing webinars into multiple short-form videos, and building a consistent cadence across marketing channels like LinkedIn, email, and website content. Robert emphasizes that video is not a one-off tactic but a long-term strategy that compounds over time—helping firms increase visibility, strengthen client relationships, and improve conversion. For law firm partners, marketers, and leaders looking to stay competitive, this episode delivers a practical roadmap for legal video marketing, personal branding, and client development. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/p8EwmYVJ-Hc ----------------------------------------

Bullpen Sessions with Andy Neary
Stop Quoting Spreadsheets. Use Forensic Audits to Win Clients.

Bullpen Sessions with Andy Neary

Play Episode Listen Later Mar 3, 2026 35:58


Most brokers pitch self-funding as a silver bullet for cost containment, focusing on administrative fees and stop-loss premiums. But they ignore the elephant in the room: the actual claims data. If you are only trying to shave 10% off the admin fee - which represents just 15% of the total cost - you are completely missing the opportunity to find massive savings in the 85% of the pie that actually matters.My guest, Jeff Borglund, Co-Founder of IntegroIQ, joins me to explain why forensic claims auditing is the ultimate wedge strategy to win and retain self-funded clients. We break down the difference between a targeted audit and a forensic review, and why employers are choosing "ignorance" despite mounting ERISA fiduciary lawsuits. If you want to differentiate your agency and offer a cost-containment strategy that requires zero employee disruption, this is the episode for you.▶▶ Sign Up For Your Free Discovery Callcompletegameu.com/agaKEY MOMENTS(00:00:35) The Sausage Salesman: Jeff's Unconventional Path to Insurance (00:02:19) The Forbes Article That Changed Everything (00:06:34) What is Claims Payment Integrity? (And Why is it a Blind Spot?) (00:07:33) Forensic Audits: Finding the $69,000 Mammogram Mistake (00:12:22) Shifting from "Identify and Recover" to "Identify and Prevent" (00:14:02) Fiduciary Ignorance: Why Employers Put Their Heads in the Sand (00:21:04) Fraud, Waste, and Abuse: The Most Common Billing Errors (00:25:05) How Brokers Use IntegroIQ as Their Back-Office Data Team (00:30:35) Jeff's Morning Routine: Coffee, Scripture, and High-Altitude HikingCONNECT WITH ANDY NEARY

Legacy Lounge Podcast with Tiffany Neuman
How to Win Clients Before You Ever Make an Offer

Legacy Lounge Podcast with Tiffany Neuman

Play Episode Listen Later Feb 17, 2026 21:02


In this episode of Make Your Message a Movement, Tiffany explores the foundational role of trust in building authority and attracting high-level clients. Moving away from the "hustle and be everywhere" marketing model, Tiffany argues that trust is the ultimate conversion metric, something that is established long before a sales page is opened or a call is booked.She introduces her proprietary framework, The 4 Cs of Trust-Based Authority, designed for coaches, authors, and speakers who want to lead with presence rather than pressure. Tiffany discusses why "social media optional" strategies are becoming more effective, how to maintain authority in the age of AI, and why self-trust is the prerequisite for gaining the trust of others.Key TakeawaysThe Shift from Hustle to Presence- Trust as Conversion: Conversion isn't a single marketing event; it is the final step in a long process of building safety and understanding.- The Hustle Myth: Being "everywhere" can actually erode trust. People are drawn to leaders who are grounded and intentional, not those who seem "hungry" for validation or constant visibility.- The "Social Media Optional" Advantage: You don't need to be loud to be relevant. Leaders who prioritize deep, consistent messaging over vanity metrics often see higher profit margins and deeper client loyalty.The 4 Cs of Trust-Based Authority1. Coherence: Does your message make sense? Trust begins when your message stops fighting itself. If your positioning, offers, and point of view aren't aligned, the audience's nervous system senses fragmentation and pulls away.2. Consistency: This refers to reliability, not frequency. It's about being a steady presence over time so people know what to expect. It creates psychological safety, signaling that you aren't chasing the next "shiny thing."3. Conviction: This is where authority becomes magnetic. It's about having a unique point of view and the courage to stand by it. Conviction stems from lived experience and deep integration, which is why "borrowed language" or raw AI-generated content often falls flat.4. Calm: Perhaps the most underrated signal. Calm communicates that you are not desperate for the sale. It shows you are leading from clarity and direction rather than urgency and pressure.Trust in the Era of AI- The Rarest Currency: In a world of synthetic personalities and infinite content, human trust is the most valuable asset.- IP over AI: Use AI to help shape your Intellectual Property (IP), but ensure the "soul-level" connection and conviction come from you.- Beyond Proof: Testimonials and case studies aren't enough anymore. Because "proof" can be manufactured, people now look for energetic and emotional alignment—how you make them feel in your presence.Reflection Questions for LeadersTo integrate these concepts, Tiffany invites listeners to ask:- Where does my brand feel calm, and where does it feel rushed or "off"?- What signals might I be sending that could accidentally break trust?- Am I showing up as a self-led leader before asking others to follow?Connect with Tiffany:LinkedIn: https://www.linkedin.com/in/tiffanyneuman/Email: tiffany@tiffanyneuman.comRate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

Real Estate Bestie
326: How New Real Estate Agents Win Clients (Even Without Experience)

Real Estate Bestie

Play Episode Listen Later Jan 27, 2026 12:20


Being new in real estate is not a disadvantage — it's an opportunity. In this episode, I'm breaking the biggest myth new agents believe and sharing what actually helps brand-new Realtors win clients, even without years of experience. If you're newly licensed, feeling unsure, or wondering how to stand out when you don't have a long résumé yet, this conversation will give you clarity, confidence, and a better way forward.LINKS MENTIONED IN THIS EPISODEJoin the Real Estate Bestie ListJoin the Real Estate Bestie Facebook Community ➡️ https://rosemarylewis.com/facebook

realtors win clients new real estate agents
The Recruitment Marketing and Sales Podcast
Standing Out in 2026: The Visibility Gap – Why Some Recruiters Win Clients (And Others Remain Invisible)

The Recruitment Marketing and Sales Podcast

Play Episode Listen Later Jan 19, 2026 33:18


Today, we are continuing our Standing Out in 2026 series and talking about your visibility. If you caught last week’s episode on mindset habits, you would know we have been diving into the practical actions that will help you stand out in your market this year. Last week was all about what goes on between your ears and the thoughts you are having. This week, we are talking about what you actually do. Specifically, being more active and more visible. Here is the thing: most recruitment business owners know they need to be more visible. They know they should be posting, engaging, and showing up. But they are not doing it. They are too busy, too distracted, or waiting for things to calm down. Spoiler: Things do not calm down. So today we are going to talk about why visibility matters more than ever, what is getting in your way, and how the recruitment businesses that are winning right now are the ones that show up consistently. Key Takeaways: Recruitment Visibility in 2026 61-81% of potential clients check your LinkedIn and website before making contact — an outdated or inactive profile costs your business before you know they exist Visibility compounds over time: content you create today continues generating leads 12-24 months later, building familiarity and trust with future clients The “too busy” trap is a myth — waiting for things to calm down means your competitors become the default choice while you stay invisible Consistency beats perfection: two LinkedIn posts weekly outperform ambitious plans you abandon after a month Personal brands outperform company pages — buyers trust people, not logos, making founder-led content your most powerful marketing asset The Visibility Gap Let's paint a picture for you. Imagine two recruitment business owners. Both are brilliant at what they do. Both have years of experience. Both genuinely care about their clients and candidates. Both have all the knowledge they need to succeed. One of them posts on LinkedIn three or four times a week. Sends a monthly email to their database. Picks up the phone to past clients every few weeks. Shares insights about their market. Comments on other people’s posts. Shows up at industry events. The other one is busy. Really busy. They are on the phone all day with candidates. They are chasing clients. They are doing the work. But their LinkedIn has been quiet for six weeks. Their email list has not heard from them since last quarter. They keep meaning to reach out to that client who placed three candidates with them two years ago, but something always comes up. Now here is the question: when a hiring manager in their sector has a vacancy to fill, which one do you think comes to mind first? It is not even close. And here is what the research tells us. Between 61- 81 % of people will visit a website or social media profile before engaging with a company. That means your potential clients and candidates are checking you out online, whether you realise it or not. They are forming opinions about you based on what they see, or do not see, before you even know they exist. If they land on your LinkedIn and the last post was from three months ago, what does that tell them? If your website feels like it has not been touched in years, what message does that send? We are not saying this to make you feel bad. We are saying it because it is the reality of the market we are all operating in right now. Why We Get Distracted So, if visibility is so important, and we all know it, why do so many recruitment business owners struggle with it? We have been working with recruitment business owners for approaching eighteen years, and we have seen every version of this story. Here are the common patterns we see repeatedly. First, there is the delivery trap. You are so caught up in the day-to-day work of filling roles, managing candidates, and keeping clients happy that marketing always falls to the bottom of the list. And we get it. When you have a client on the phone with an urgent vacancy, that feels more pressing than writing a LinkedIn post. The problem is, urgent always beats important. And marketing is important, even when it does not feel urgent. Second, there is the overwhelm factor. Marketing advice is everywhere, and a lot of it is contradictory. Should you be on TikTok? What about a podcast? Are you supposed to be making videos now? For a small business owner juggling multiple responsibilities, it can feel paralysing. So you do nothing. Third, and this is a big one, there is the “I’ll do it when things calm down” myth. We hate to break it to you, but things do not calm down. There is no magical quiet period where you will suddenly have time to focus on your marketing. If you wait for the perfect moment, you will stay forever. And fourth, there is the shiny object syndrome. You start posting on LinkedIn, then you hear about email sequences, then someone tells you about webinars, then you read about a new platform, and before you know it, you have started five different things and finished none of them. Sound familiar? The Compound Effect of Showing Up Here is what we want you to understand: visibility compounds over time. The content you create today does not just work for you today. A blog post you write this week could still be bringing people to your website 12 or even 24 months from now. A LinkedIn post you put out on Monday might be seen by someone who is not ready to use a recruiter yet, but six months later, when they have a vacancy, your name pops into their head because they have been seeing your content regularly. This is the bit that so many people miss. Marketing is not about instant results. It is about building familiarity and trust over time. People need to see you multiple times before they remember you exist. They need to experience your expertise before they believe in it. We work with a recruitment business owner, Steve. He had been in engineering recruitment for 28 years! Twenty-eight years . But nobody knew who he was. He was working alone in a competitive market, relying solely on one-to-one business development. His LinkedIn sat dormant. His expertise was completely hidden. When he joined our Superfast Circle programme, the transformation did not happen overnight. He admits he stopped and started at first. But eventually, something clicked, and he committed to showing up consistently. Following the process. Using the monthly content. Posting regularly. Within a year, he had won eight new clients. He had generated over £26,000 in fees from LinkedIn alone. His connections were up 35 per cent. But here is the part that really gets us: after nearly three decades of contingency-only work, Steve secured two retained projects worth £36,000 in just two weeks. That did not happen because he learned a secret technique. It happened because he became visible. People could finally see his expertise. Clients were buying into his value before the fee conversation even started. What Being Active Actually Means Now, we want to be clear about something. When we talk about being more active, we are not talking about being everywhere, all the time, doing all of the things! That is a fast track to burnout, and it is not necessary. What we are talking about is a consistent, focused presence in the places that matter for your business. For most recruitment business owners, that starts with LinkedIn. It is still the single most important social platform for B2B. But here is what works: it is not about posting all your company announcements or sharing every vacancy you have. The most effective LinkedIn strategies are founder/MD/CEO-led or consultant-led. Posts that share opinions, lessons learned, and commentary on what is happening in your specific market. Something that makes consistent posting easier is having structured content themes. For example, you might do a weekly market update on Mondays. A candidate tip on Wednesdays. A client challenge you helped solve on Fridays. When you have themes, you are not staring at a blank screen, wondering what to say. You know what Monday’s post is about before Monday arrives. And here is something many people overlook: commenting on others’ posts is just as powerful as creating your own. If your target clients are posting on LinkedIn, and they probably are, then showing up in their comments with thoughtful insights is a high-impact way to get on their radar. IMPORTANT: The goal is not to sell in comments. It is to demonstrate your expertise and build familiarity over time. The keyword in all of this is consistency. You do not need to be perfect. You do not need polished videos and professional graphics. You need to show up regularly enough that people start to recognise your name and associate you with your specialist area. Personal Brand vs Company Brand While we are on this topic, let us touch on something our research made very clear: personal brands matter more than company pages. Buyers trust people more than logos. They respond to content where real human beings share their experiences, their opinions, their expertise. Your company page has its place, but it should not be your primary focus. If you are the founder or MD of a recruitment business, your profile should be the main hub for your content. The company page can amplify and support, but the human connection happens through your personal presence. And if you have consultants on your team, encourage them to build their own presence in their niche. One of the most powerful positioning moves we see is when someone becomes known as the go-to person for a specific thing. The person everyone thinks of for data roles in Manchester. The recruiter who really understands the legal sector. The one who knows the fintech market inside out. You do not need a big team to do this. You need two or three people who are willing to post consistently, share their opinions, and engage in conversations with potential clients. The Cost of Invisibility We want to spend a moment on what happens when you don't do this. Because sometimes we need to feel the cost of inaction to motivate ourselves to act. When you are not visible, you are relying almost entirely on reactive business development. You are waiting for the phone to ring. You depend on existing clients coming back and on referrals happening by chance. And that works, until it does not We have seen this pattern so many times. A recruitment business is ticking along nicely, busy with current clients, not really doing much marketing because there is no immediate need. Then something changes. A key client’s business slows down. A competitor wins away some business. The market shifts. And suddenly, that recruitment business owner realises they have no pipeline. No warm leads. No prospects who know who they are. Now they have to start building visibility from scratch, at exactly the moment when they are under pressure and stressed. That is a horrible position to be in. The feast-and-famine cycle that plagues so many recruitment businesses is almost always a visibility problem. When you are busy, you stop marketing. When work dries up, you panic and start again. Then it takes months to rebuild momentum. It is exhausting and completely avoidable. The Competitors Who Are Showing Up Here is another uncomfortable truth: while you are too busy to post, your competitors are not. The recruiters who are consistently visible in your market are becoming the default choice. They are the ones who come to mind when someone has a hiring need. They are building relationships with your potential clients through their content, even if they have never spoken to them directly. We had a client, Mark, who specialises in technical sales recruitment. He was struggling with his pipeline, feeling invisible in a crowded market. He decided to focus on what he knew best and created a three-part blog series that drew on his experience in engineering and sales. He was shocked at the response. Out of a couple of hundred people, he had around 25% respond with comments and feedback. People he had not heard from in ages were reaching out, saying, “Great article, I loved it.” Some wrote detailed paragraphs about how useful they found it. But here is the bit that matters that content started generating real business opportunities. Mark got a contract signed, submitted candidates, and had interviews ongoing. Within two months, he had eight to ten active roles and the potential to cover a full year’s revenue. That is the power of showing up and sharing what you know. The Permission to Start Small If you are listening to this and feeling a bit overwhelmed, we want to permit you to start small. You do not need to become a content machine overnight. You do not need to post twice a day or create videos every week. What you need is a minimum viable visibility plan. Something you can stick to. Maybe that is two LinkedIn posts a week to start with. Perhaps it is one email to your database every fortnight. Maybe it is setting aside 15 minutes a day to comment on posts from people in your network. The specific activities matter less than the consistency. Something small that you do every week will always beat something ambitious that you do for a month and then abandon. Finally The recruitment businesses that will stand out in 2026 are not necessarily the ones with the biggest budgets or the fanciest websites. They are the ones that show up consistently. The ones who become familiar. The ones who build trust over time by sharing what they know and demonstrating their expertise. Your competitors who are posting while you are too busy? They are building relationships with your future clients right now. The content you create today keeps working for you for months, sometimes years. That is the compound effect in action. And the best part? You do not need to do everything. You need to do something consistently. So here is our challenge for you this week. Whatever your minimum viable visibility plan looks like, start it. Not next Monday. Not when things calm down. This week. Because the only way to become front of mind is to be present, and the only way to be present is to show up. Thanks Denise How We Can Help You This Year If you know you need to be more visible but are struggling to make it happen on your own, that is exactly what we help with in Superfast Circle. Our members get done-for-you content they can personalise and use, so they are not staring at a blank screen, wondering what to write. They get the systems and frameworks that make showing up straightforward rather than overwhelming. And they get the support and accountability of a community that understands exactly what it is like to run a small recruitment business. If you would like to find out more about how we can help you build your visibility and stand out in your market, book a call with us at superfastrecruitment.co.uk/call. We would love to chat about where you are right now and where you want to be. The post Standing Out in 2026: The Visibility Gap – Why Some Recruiters Win Clients (And Others Remain Invisible) appeared first on Superfast Recruitment.

The Elite Recruiter Podcast
How Elite Recruiters Win Clients in 2026 (AI + BD)

The Elite Recruiter Podcast

Play Episode Listen Later Jan 8, 2026 75:05


1. Episode Hook The old recruiting playbook is breaking. If your business development looks the same as it did 2–3 years ago, you're already falling behind.

The Elite Recruiter Podcast
Why Top Recruiters Win Clients Without Selling

The Elite Recruiter Podcast

Play Episode Listen Later Jan 5, 2026 61:40


Why Top Recruiters Win Clients Without Selling 1. Episode Hook The best recruiters don't sell harder. They win clients by becoming the most trusted person in the market. 2. Why This Episode Matters Most recruiters struggle with business development because they approach it like sales. This episode shows how top billers win clients, close more searches, and scale their desk by turning everyday recruiting conversations into long-term revenue—without pitching or sales scripts. 3. What You'll Learn The BD mindset shift that helps recruiters win clients without sellingWhy candidate conversations are the highest-converting BD channelThe hidden mistake recruiters make separating candidates from clientsHow elite recruiters create repeat searches and full-team buildsWhy thinking like a talent agent instantly increases credibilityThe ethical rule that protects referrals, reputation, and revenue 4. About the Guest Katharine Wilcox is a Pinnacle Society member, consistent top biller, and owner of Resource Mosaic. With 20+ years in executive search and a background in Hollywood talent agencies, she's built a career on relationship-driven recruiting that consistently wins clients. 5. Extended Value Tease Imagine candidates calling you for advice—and later hiring you. Imagine clients trusting you to build entire leadership teams. No chasing. No pitching. Just becoming the obvious choice in your niche. 6. Listen Now CTA If you want more clients without selling harder, press play now. 7. Timestamp Highlights 00:03 – Why selling harder backfires in recruiting06:05 – From Hollywood talent agent to executive recruiter15:37 – “You're buying the business” moment25:24 – Hustle vs. effectiveness for top billers31:29 – Why recruiting is business development37:26 – Flat fees, trust, and predictable revenue43:11 – Why recruiters should think like talent agents 8. Sponsors

Real Estate AI Flash
Ep 102: How AI Helps Agents Tell Better Stories and Win Clients

Real Estate AI Flash

Play Episode Listen Later Dec 17, 2025 33:33


In this episode, my guest is Pierre Khoury, a Berkshire Hathaway HomeServices team leader with more than 1,300 transactions and over $500 million in volume. Pierre shares his path from policing and investigative work to real estate, and how those skills shaped his data driven, process focused approach. From storytelling and CMA insights to contracts, onboarding, checklists, and even Meta smart glasses, Pierre shows how agents can use AI to build systems, save time, and deliver a better client experience.  Books Mentioned:  Atomic Habits by James Clear The Four Hour Work Week by Tim Ferriss Extreme Ownership by Jocko Willink Real Estate Storyteller GPT - https://chatgpt.com/g/g-67fb97165ae881918381fce0a56a735c-reaif-real-estate-storyteller  Guest: Pierre Khoury Instagram: www.instagram.com/preferredrealtyteam Website: www.preferredrealtypittsburgh.com LinkedIn: https://www.linkedin.com/in/khourypierre Facebook: www.facebook.com/PreferredRealtyPittsburgh   Host: Rajeev Sajja Website: http://www.realestateaiflash.com Facebook: https://www.facebook.com/rsajja Instagram: http://www.instagram.com/fcamsajja LinkedIn: http://www.linkedIn.com/in/rsajja   Resources:  Podcast Site and Resources - http://www.realestateaiflash.com  $10 off for Plaud AI Notetakers for Podcast listeners - https://realestateaiflash.com/partners/  Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe  Join the Real Estate AI Academy Wait list - https://realestateaiflash.com/academy

Saint Louis Real Estate Investor Magazine Podcasts
The Unrealized Power of Creative Hospitality Real Estate Mastery with Rafael Loza

Saint Louis Real Estate Investor Magazine Podcasts

Play Episode Listen Later Nov 6, 2025 45:04


Rafael Loza joins Mattias Clymer to reveal how creative investing, short-term rentals, and mindset mastery can transform financial freedom and empower agents to become investors who thrive in both wealth and purpose.See full article: https://www.unitedstatesrealestateinvestor.com/the-unrealized-power-of-creative-hospitality-real-estate-mastery-with-rafael-loza/(00:00) - Introduction to The REI Agent Podcast(00:05) - Meet Guest Rafael Loza and His Short-Term Rental Journey(00:38) - From Rental Arbitrage to Full Real Estate Ownership(03:08) - Teaching Agents to Work With Investors the Right Way(06:55) - The Disconnect Between Agents and Investors(08:56) - How Realtors Can Learn Creative Financing Strategies(10:57) - Understanding Short-Term Rental Tax Advantages(11:31) - The Airbnb Boom and Market Oversaturation Explained(13:02) - Why Luxury Short-Term Rentals Are Still Profitable(18:09) - How the W2 Tax Loophole Works for High-Income Earners(19:04) - Spousal Management Rules and Tax Eligibility(21:05) - The CPA Struggle: Finding Experts Who Understand Real Estate(23:19) - How Agents Can Use Tax Law Knowledge to Win Clients(24:18) - The Birth of Rafael's Rental Arbitrage Business(30:57) - Surviving COVID and Scaling to 76 Units(33:19) - Understanding Appreciation vs. Cash Flow Strategies(35:03) - The Long-Term Power of Cash Flow and Equity(35:39) - The Golden Nugget: Build Relationships and Learn Strategy(38:02) - Agents Turning Knowledge Into Investment Power(39:24) - Favorite Books: The Gap and The Gain and Principles(42:01) - Naval Ravikant's Wisdom on Reading and Philosophy(43:47) - Where to Connect With Rafael Loza Online(44:34) - Closing Remarks From Mattias and Erica(44:47) - Outro: Subscribe, Visit REIAgent.com, and DisclaimerContact Rafael Lozahttps://www.facebook.com/itsrafaloza/https://www.instagram.com/itsrafaloza/https://www.linkedin.com/in/rafaloza/https://youtube.com/@rafalozaSuccess begins with creativity, persistence, and the courage to learn. Follow Rafael Loza's path to financial freedom and start building your future today. Visit https://reiagent.com

The Make More Placements Show for Recruitment & Search Business Owners | More Placements | Higher Fees | Less Work | Fewer He

Still doing great work for clients who don't fully commit? You're not alone — and this session will change that. Join us for The Reverse Selling Bootcamp — a free live training designed for Recruitment and Search Business Owners who are ready to flip the client dynamic.

The Tom Toole Sales Group Podcast
Fed Cuts Rates: How to Win Clients Who Are Still Waiting | Best Agent Hacks 386

The Tom Toole Sales Group Podcast

Play Episode Listen Later Sep 24, 2025 5:16


The Fed just cut rates and mortgage rates hit a 3-year low — but many buyers and sellers are still waiting on the sidelines. In this video, I break down winning strategies to turn that hesitation into real conversations. Learn the pros and cons of waiting, the right questions to ask, and how to position yourself as the trusted expert clients rely on.

Do Business. Do Life. — The Financial Advisor Podcast — DBDL
134: Marisa Messana - How Advisors Can Build Trust & Win Clients on the Golf Course

Do Business. Do Life. — The Financial Advisor Podcast — DBDL

Play Episode Listen Later Sep 17, 2025 57:45


If you're an advisor who loves golf, here's the truth: the game teaches more about winning clients and building lasting trust than most people ever realize.That's exactly what I dive into with today's guest, Marisa Messana. She went from leading Clemson's women's golf team to the national championship, to competing as a professional golfer, to now coaching Fortune 100 companies, investment firms, and business owners.Through her work, Marisa helps in two ways:First, through her High Performance Training, where she equips people to perform like “corporate athletes.” This is the work that helps advisors shift from solopreneur to CEO, lead with more clarity, and create the space they need to actually grow.Second, with her Golf Experiences, she shows how to turn a round of golf into a trust-building, referral-generating opportunity. She blends fun on the course with growth-focused conversations off the course, creating the kind of experiences clients never forget.In this episode, Marisa shares how golf becomes more than a pastime, it's one of the best ways for advisors to build trust, win clients, and grow their business.4 of the biggest insights from Marisa Messana…1.) Winning On Paper, Falling Apart InsideAt Clemson, Marisa hit the pinnacle of success—leading her team to nationals and winning the Elite 90 Award. But behind the accolades, she was overwhelmed, burned out, and holding back tears. Her story exposes the danger of chasing external success without the systems and self-awareness to sustain it.2.) Self-Awareness Is What Separates Amateurs From ProsIn golf, pros track every stat after a round to find patterns and improve. Marisa realized she wasn't doing the same for her life. That's when she built her “mental gym,” a process of auditing habits, energy, and emotions. By tracking patterns and adjusting, she turned awareness into action—and that's what creates real, repeatable growth.3.) New Game, New Rules: Solopreneur to CEOMost advisors start as solopreneurs, where success depends on sheer hustle. But scaling a firm requires a different identity: leader, coach, CEO. Marisa shares how this shift mirrors her journey from athlete to business builder—and why so many advisors get stuck when they keep playing the old game by the old rules.4.) How to Host Golf Events That Drive ReferralsGolf is more than just a pastime for advisors—it's a powerful business tool. Marisa breaks down how to design unforgettable golf experiences that combine fun on the course with meaningful, growth-oriented discussions. By pairing the “golf component” (18 holes, a clinic, or even a simple range session) with a “growth component” (roundtable conversations, workshops, or keynotes), advisors can break down barriers, connect as equals, and build deep trust with prospects & clients.SHOW NOTEShttps://bradleyjohnson.com/134FREE GIFT + JOIN THE DBDL INSIDER CREWMarisa is offering a FREE 1:1 coaching call to the first 3 listeners who reach out with a specific business challenge they want to solve.Text “134” to 785-800-3235 and we'll share the details with the qualifiers. That will also make you a DBDL Insider with VIP access to future resources and exclusive content. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP09254797076See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Consistent and Predictable Community Podcast
Mastering the Qualification Stage – How to Ask the Right Questions and Win Clients

Consistent and Predictable Community Podcast

Play Episode Listen Later Sep 17, 2025 25:21


Don't miss out! Sign up here:https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=trueShadow Hour Updates to get the latest updates and reminders for our Shadow Hour sessions. Stay informed, stay ahead!What you'll learn in this episodeHow to qualify buyers based on motivation and meansHow to qualify sellers by uncovering real motivation firstWhy you always go to the buy side before the sell sideThe two most important questions every seller will revealHow to identify real vs. fake investors in minutesThe power of rapport resets and energy shiftsWhy objection handling works best when told through storiesHow to always secure the next step in the conversation To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

HVAC Know It All Podcast
HVAC Service Tips to Find Hidden Failures, Prevent CO Risks & Win Clients with Tyler Nelson Part 2

HVAC Know It All Podcast

Play Episode Listen Later Sep 11, 2025 19:12


In this episode of the HVAC Know It All Podcast, host Gary McCreadie wraps up his chat with Tyler Nelson from Sauermann Group. In Part 02 of their discussion on refrigerant leaks, sealants, and best practices in HVAC diagnostics. Diving deeper into controversial yet evolving topics, Gary and Tyler examine both the theory and field-tested realities of leak detection and system maintenance, shedding light on how technicians can balance practicality, ethics, and innovation in their everyday work. Tyler and Gary talk about how leak sealants in HVAC systems are seen differently now, with some techs testing them and finding they work well in certain cases. They explain how formicary corrosion causes small leaks that are hard to fix fast, and why sealants can be a good short-term option. They also cover how to properly check for leaks using tools, bubbles, and even just your hands. Tyler shares details about a new leak detector from Sauermann that works on modern refrigerants and is easy for techs to use and afford. This episode is full of real-world HVAC advice, smart leak detection tips, and honest talk about when and how to use sealants. It helps techs learn better ways to find leaks, choose the right tools, and keep systems running safely while saving time and money. Expect to Learn: The evolving landscape of refrigerant leak sealants: myths, facts, and responsible usage. Why visual and tactile inspection should never be replaced by electronics alone. How the Si-RD3 leak detector from Sauermann stands out in performance and affordability. The practical implications of formicary corrosion and when leak sealants can actually help. Insights on Sauermann's tool development process, including its new combustion analyzers and smart manifold system. Episode Highlights: [00:00] - Intro to Tyler Nelson in Part 02 [01:38] - Combustion Analyzer Safety Features [03:28] - Gas Valve Issue & CO Smell Myth [05:55] - Can CO Pass Through Walls? [07:40] - Why Combustion Analysis Should Be Standard [10:15] - The Concierge HVAC Experience [13:07] - Communication & Transparency with Homeowners [15:59] - Fall Promo from Sauermann [19:01] - Wrap-Up & Final Thoughts This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Cool Air Products: https://www.coolairproducts.net/ property.com: https://mccreadie.property.com SupplyHouse: https://www.supplyhouse.com/tm Use promo code HKIA5 to get 5% off your first order at Supplyhouse! Follow the Guest Tyler Nelson on: LinkedIn: https://www.linkedin.com/in/tyler-nelson-master-hvacr-9a8a981b/ Sauermann Group: https://www.linkedin.com/company/sauermann-group/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/

The Human Side of Money
147: How To Win Clients and Build Plans Using A Human-First Approach with Tim Maurer

The Human Side of Money

Play Episode Listen Later Sep 10, 2025 83:18


Winning more clients and creating a more client-centric planning experience requires a shift. A shift away from the numbers. A shift towards the human. In this episode, Tim Maurer, Chief Advisory Officer at Signature FD shares his insights on building a human-first approach to transform both your prospecting and your planning. Instead of relying on advisor-driven presentations, Tim focuses on connecting with what truly drives people - values, stories, and emotions - so that clients feel ownership of their plan. And they trust that you're the person to guide them along the way. You'll Learn: Tim's 4 steps for human-first prospecting that converts Ideas for building plans that clients embrace and act on How to shift from advisor-driven to client-inspired advice Why removing emotions from money is actually a mistake A philosophy for using money to create memorable experiences  *To sign up for Brendan's newsletter packed with resources to master the human side of advice → Click Here Resources: 55: Infusing Life Into The Financial Planning Process with Tim Maurer 141: The Power of Storytelling: How To Craft Stories That Convert Prospects Into Clients with Stacy Havener Thinking, Fast and Slow by Daniel Kahneman  Blink by Malcolm Gladwell Die With Zero by Bill Perkins Nudge by Richard H. Thaler and Cass R. Sunstein  Give to Grow by Mo Bunnell The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga  The Wim Hof Method by Wim Hof Connect with Brendan Frazier:  RFG Advisory LinkedIn: Brendan Frazier Connect with Tim Maurer:  SignatureFD LinkedIn: Tim Maurer About Our Guest:  As the Chief Advisory Officer at SignatureFD, Tim acts as the coach and advocate of their experienced corps of advisors in pursuit of the optimal delivery of their unique client experience. They partner with clients to "activate" their wealth in four key areas: Grow, Protect, Give, and Live. Anchoring in these core pillars offers a level of transparency to wealth management, enabling clients to better understand how they can use their wealth to achieve their goals and impact the things that matter most to them – what SignatureFD calls Net Worthwhile™. A graduate of Towson University, Tim taught financial planning at his alma mater for seven years. His third book, Simple Money, is an exploration of prescriptive personal finance through the lens of behavioral science. He is a regular CNBC contributor and writes for Forbes.com. A central theme drives his writing and speaking: Personal finance is more personal than it is finance. Regardless of income or net worth, Tim believes it is our underlying values and goals that drive our behavior with money, which ultimately determines our satisfaction in work and life. Couching timely application in timeless wisdom, he educates at private events as well as in television, radio, print, and online media. With a passion for relational communication, he has been featured on NBC's TODAY Show, CNBC, and ABC's Nightline; on NPR programs The Diane Rehm Show and Marketplace; as well as in The Wall Street Journal, The Washington Post, The New York Times, The Baltimore Sun, Kiplinger's Personal Finance, U.S. News & World Report, and Money magazine, among others. Tim is a husband and father first and lives in Charleston, South Carolina, where his wife Mika and two boys, Kieran and Connor, are active members of their community. Outside of personal finance, his favorite pursuit is music, whether consuming or contributing on the drums, keys, or, only occasionally, the upright bass. He is also part of a group dedicated to serving the second poorest country in the Western hemisphere, Nicaragua, through micro-finance and entrepreneurial ventures. – Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell,

Grow A Small Business Podcast
From Divorce & Health Struggles to Building a 12 Person Bookkeeping Firm, Sharon Francisco Reinvents Herself as a Global Coach – Helping Bookkeepers Win Clients, Gain Confidence & Create True Financial Freedom. (Episode 717 - Sharon Francisco)

Grow A Small Business Podcast

Play Episode Listen Later Sep 2, 2025 33:48


In this episode of Grow a Small Business, host Troy Trewin interviews Sharon Francisco, founder of SharonFrancisco.com, shares her inspiring journey from joining her sister-in-law's small bookkeeping business in 2013 and scaling it to a 12-person team within six years, to launching her own coaching business in 2019. Despite facing a divorce after 26 years of marriage and battling serious health issues, Sharon transformed her challenges into strength, now coaching bookkeepers and accountants worldwide. She emphasizes confidence, financial freedom for women, and the importance of building habits like a default diary. Sharon also highlights investing in mentors, creating authentic team culture, and balancing work with personal life. Her story is one of resilience, reinvention, and empowering others to achieve lasting success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Sharon Francisco, the hardest thing in growing a small business is not overthinking and trying to get everything perfect. She believes many owners get stuck in second-guessing, when the real key is to take action and keep moving forward. What's your favorite business book that has helped you the most? Sharon Francisco's favorite business book that has helped her the most is “The One Thing” by Gary Keller and Jay Papasan. She values it because it teaches the importance of narrowing focus, avoiding distractions, and going deep into one area to get real results. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Sharon Francisco believes that one of the best ways to grow as a small business owner is through continuous learning, especially from books and structured programs. She personally prefers reading and listening to Audible, as she values the ability to access decades of someone's experience in just a few hours. Sharon has invested heavily in online business programs such as Thought Leaders Business School, Key Person of Influence, and Taki Moore's Black Belt, along with Tina Tower's Her Empire Builder. While she doesn't listen to many podcasts herself, she emphasizes that books and high-quality programs can transform your business mindset and skills. Her advice: keep investing in your personal and professional development – it pays off many times over. What tool or resource would you recommend to grow a small business? According to Sharon Francisco, the most valuable “tool” for growing a small business is outsourcing. She recommends not wasting time trying to master tasks you're not good at, but instead focusing on your strengths and hiring experts for the rest. For example, she outsources her social media management for about $2,200 a month, which allows her to stay focused on coaching and client work. Sharon believes this mindset shift—treating outsourcing as a growth tool—helps business owners scale faster, avoid burnout, and concentrate on the areas where they add the most value. What advice would you give yourself on day one of starting out in business? Sharon Francisco says that if she could give herself advice on day one of starting out in business, it would be to borrow the money to get a mentor and follow their guidance 100%. She believes investing in the right mentor early on saves years of trial and error, builds confidence faster, and provides the structure needed to grow with less stress. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about doing it all yourself—it's about knowing when to outsource – Sharon Francisco Investing in mentors will save you years of mistakes and fast-track your success – Sharon Francisco True success is having the choice to create a life and business you love – Sharon Francisco      

The Selling Podcast
The Expectation Game: How to Win Clients & Avoid Disappointment (with Pete Howland)

The Selling Podcast

Play Episode Listen Later Aug 13, 2025 31:37


Send us a textHow many times has a deal gone sour because of a simple miscommunication about expectations? This week on "The Selling Podcast," Mike and Scott welcome Pete Howland to break down the critical skill of setting and managing client expectations. This isn't just about good manners; it's about building trust, avoiding disappointment, and ensuring a fantastic customer experience.Pete reveals a simple yet powerful tactic: instead of giving a vague timeframe like "it'll be ready in a few hours," give a concrete time of day. "I'll have that to you by 3 PM" is a game-changer that eliminates ambiguity and shows you're in control.But the real secret, Pete argues, is asking the right questions to uncover the expectations your client already has—and you just don't know about yet. We dive into how to have these crucial conversations upfront to align on goals and build a collaborative, transparent relationship from the very start.This episode is your blueprint for moving beyond vague promises and into a world of clear, confident communication. Tune in as Pete breaks down how mastering this skill will not only save you from headaches but also consistently help you deliver an exceptional experience that keeps clients coming back.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Serve First, Sell Later Marketing
#87 How to Win Clients From Other People's Audiences

Serve First, Sell Later Marketing

Play Episode Listen Later Aug 9, 2025 23:08 Transcription Available


Send us a textYou've probably heard that the only way to grow your practice is to start building your own audience from scratch—great news: that's not your only path. In this episode of the Serve First, Sell Later Marketing Podcast, we explore smarter, more efficient ways to stretch your reach without starting at zero.  You'll learn how to step onto existing stages where your ideal clients are already paying attention, approach hosts with pitches that feel helpful—not salesy—and turn that single appearance into weeks of content, inspiration, and new connections working behind the scenes. By the end, you'll see how one authentic moment of service can open doors, expand your credibility, and create marketing momentum that lasts long after the mic goes silent!Inside this episode, you'll learn:01:24 The Audience-Building Challenge01:42 Why Leveraging Other People's Platforms Works03:34 How to Find the Right Shows07:42 Crafting a Pitch That Gets a Yes11:26 Making Your Guest Spot Memorable15:12 Repurposing for Maximum Impact19:32 Final Takeaways Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#85 Turn One Webinar Into Clients#70 How To Use LinkedIn To Get Booked As A Speaker#8 How to Use Virtual Stages To Bring In New Clients#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to ExtraordinaryRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

The Resilient Recruiter
How to Win Clients and Predictable Revenue with a Subscription Search Model, with Andrew Mears

The Resilient Recruiter

Play Episode Listen Later Jul 25, 2025 88:07


Tired of the outdated “thirds” model in executive search? Andrew Mears was too. That's why he co-founded Lead Candidate—a niche search firm serving the pharma and bio-outsourcing sector—based on a transparent, fixed-fee subscription model that's up to 30% more cost-effective than traditional pricing. In this episode, Andrew reveals how Lead Candidate went from break-even to 133% revenue growth by rethinking everything: pricing, positioning, sales, and even internal rituals like “Tom's Day of Bad Ideas.” You'll hear how they grew entirely through referrals—no cold calls, no job scraping, no outbound—and why clients commit to 3–18 month subscription agreements that provide predictable revenue for the firm and budgeting certainty for their CFOs. If you're a recruitment firm owner frustrated with unpredictable billings, client churn, or the limitations of contingent search, this conversation will show you what's possible when you lead with values, relevance, and partnership—not pitches. Episode Highlights [3:24] Why Andrew left a COO role to start over during COVID—and how a health scare changed his outlook [12:22] The broken search pricing model—and how Lead Candidate built a better one [22:30] Defining a niche within a niche: how their positioning sets them apart [31:55] Capsule vs. Scale vs. Annual Subscription: how their pricing tiers work [43:39] Why they broke even for 2 years—then tripled revenue during a downturn [56:42] How they land clients without cold outreach [1:08:06] Tom's Day of Bad Ideas: the internal ritual that drives innovation [1:19:20] How they're using AI tools like Quill to free up human interaction Why This Subscription Model Works Instead of charging a percentage of salary in staged fees, Lead Candidate scopes each project based on hiring volume, role complexity, and delivery effort. Pricing is fixed, agreed upfront, and delivered via subscription—typically 3, 6, or 12+ months. This approach gives clients cost transparency and spending predictability—especially valuable for VC-backed, resource-constrained companies—and positions Lead Candidate as a strategic partner rather than a transactional vendor. No Cold Calls, Just Clients Lead Candidate didn't rely on cold outreach. Before launching, Andrew's team surveyed the market, co-created their offer with prospects, and built deep trust through relevance and listening. Their early clients didn't need convincing—they were already bought in. “We never sold. We just listened. The worst outcome was a great conversation.” This approach helped them create a high-conviction pipeline, long-term client relationships, and sticky recurring revenue—without chasing unqualified leads or relying on outdated biz dev tactics. A Values-First Growth Story The journey wasn't easy. For the first two years, they broke even. But Andrew and his co-founders stayed true to their niche, hired with care, and grew by reputation. By 2024, the firm had grown 133% in revenue and 250% in headcount—without compromising on culture or delivery quality. “We built the business the market told us it needed—and just stayed true to it.” About Andrew Mears Andrew is the CEO of Lead Candidate, a search firm he co-founded in 2020 to champion talent in the global life sciences sector. He began his career in HR before moving into executive recruitment, where he's spent 16+ years building national and international practices. Connect with Andrew on LinkedIn Visit Lead Candidate People and Resources Mentioned Quill AssistCV (by Odro) ChatGPT “Buy Back Your Time” by Dan Martell “Built to Sell” by John Warrilow “Molecule to Market” Podcast Connect with Mark Whitby Book a free strategy call Mark on LinkedIn @RecruitmentCoach on Instagram @MarkWhitby on Twitter

Staffing & Recruiter Training Podcast
TRP 258: Researching the Competition with Andy Buyting

Staffing & Recruiter Training Podcast

Play Episode Listen Later Jul 24, 2025 25:52


In this episode of The Rainmaking Podcast, Scott Love speaks with Andy Buyting, author of Double Sales, Zero Salespeople, about how professionals in service industries can gain a competitive edge by strategically researching the competition. Andy breaks down a detailed, data-driven approach using platforms like SEMrush to analyze traffic sources, keyword effectiveness, and competitor performance—distinguishing between direct and aspirational competitors. He emphasizes the value of identifying non-branded keywords (those not tied to a specific company name) to capture inbound traffic from prospects searching for solutions to existing problems. Andy also shares compelling examples of companies that unlocked untapped markets by targeting overlooked search terms, such as “landlord insurance” or “how to write an RFP for a firetruck.” He encourages professionals to think like their prospects and align website messaging with customer fears and motivations. Key action steps include analyzing competitors, getting creative with keyword strategy (even bidding on competitor names), and refining website content to convert traffic effectively. The episode concludes with an introduction to Andy's firm, Tulip Media, which offers digital marketing and custom publishing services for professional firms. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/z__ttxX8JZU ---------------------------------------

Safety Consultant with Sheldon Primus
Proposal Thoughts: How to Win Clients Before the Pitch Ends

Safety Consultant with Sheldon Primus

Play Episode Listen Later Jul 17, 2025 23:14


In this solo episode, Sheldon dives into the world of safety consulting proposals — those critical documents that make or break your business relationships. Whether you're new to consulting or a seasoned pro, Sheldon shares actionable thoughts on how to position your value, avoid common mistakes, and speak directly to client pain points. You'll learn: The psychology behind proposal writingWhy less is often more in a proposalHow to tailor your messaging for different client typesWhat to include (and what to leave out!)How to position yourself as a partner, not a vendor If you're looking to elevate your pitch game and increase your close rate, this is the episode for you.

Sell With Authority
Win Clients Before the First Meeting, with George Swetlitz

Sell With Authority

Play Episode Listen Later Jul 9, 2025 36:50


For this episode of Sell With Authority we're zeroing in on something every agency needs — trust at scale. Not vanity metrics. Not louder messaging in an already crowded feed. Real credibility — earned in public — where your right-fit clients are watching, judging, and deciding whether you're the expert worth hiring. The noise isn't going away. And if you've been putting in the work — creating content, showing up on the right channels, following all the authority-building advice — but your pipeline still feels sluggish or unpredictable, you might be stuck in what we call “yelling in a crowded arena.” And that's exactly why today's conversation matters. According to Edelman's 2025 Trust Barometer, nearly 70% of buyers say they've made a purchasing decision based on what they saw in public forums — reviews, comments, even how companies respond. Your agency's reputation, and your clients' reputations, are being shaped long before any discovery call gets booked. Your authority position isn't just your content — it's how you show up in conversations that are already happening online. What if you could help your agency — and your right-fit clients — show up more consistently, more authentically, and with more trust, without burning out your team? That's why I'm excited to introduce today's guest George Swetlitz, co-founder of RightResponse AI. George isn't just another SaaS founder chasing trends. He knows how to lead teams, implement systems, and grow by solving real problems — repeatably. His mission now is giving agencies a way to scale review response, build trust across platforms, and mine authentic insight — all without sacrificing the human touch. If you're looking for a smarter way to earn authority… If you want to build trust before that first meeting is even on the calendar… And if you're curious how AI can actually help you do more with less — this conversation with George is one you don't want to miss. What you will learn in this episode:  Why your authority position is decided before you ever get a meeting The moment when reviews and responses become the “make or break” for customer conversion A behind-the-scenes look at big AI vs. little AI How reviews, competitor analysis, and the “recency effect” can future-proof your authority in pitches and client retention Quantitative strategies to use reviews as data Why your website isn't the center of your reputation universe How to step into a sales pitch armed with hard data about a prospective client's competitive landscape Resources: Website: https://www.rightresponseai.com/ LinkedIn Personal: https://www.linkedin.com/in/george-swetlitz-7b43812/ LinkedIn Business: https://www.linkedin.com/company/rightresponse-inc/

Secrets of Staffing Success
[InSights] How Top Staffing Firms Use Marketing Automation to Win Clients Faster

Secrets of Staffing Success

Play Episode Listen Later Jul 8, 2025 38:33


Struggling to scale your outreach without overwhelming your sales team? In this episode, we break down how marketing automation for staffing firms is transforming business development—if used correctly.   On this episode of InSights, presented by Haley Marketing, Brad Bialy and Rachel Reed tackle one of the biggest misconceptions in staffing today: that automation just means blasting emails. Instead, discover how the best firms are building intent-based journeys that track buyer behavior, signal readiness, and trigger hyper-personalized follow-ups that drive actual conversions. Expect to Learn: 1. Why more emails ≠ better results 2. How to segment and nurture clients at scale 3. When automation empowers sales reps vs. replaces them 4. Real-world examples of marketing automation in staffing 5. The #1 mistake staffing firms make with automation This episode should inspire you to explore strategies like lead scoring in Bullhorn Automation and candidate re-engagement to maximize your tech stack. Rachel breaks down a smart funnel strategy that mirrors the same approach taken by top-ranked staffing marketers like ClearlyRated and Staffing Referrals, offering insights you can implement right away—even with a messy database. Chapters and Key Moments: 00:00 – Introduction: Misconceptions of marketing automation 01:00 – Myth-busting: Automation isn't just sending emails 03:00 – What leading staffing firms do differently 04:20 – Determining trigger points (2 vs 80 touches) 08:46 – Getting started: Mapping customer journeys 11:40 – Importance of clean data and how to start scrubbing 14:20 – Reactivating former customers with targeted messages 16:40 – How often to monitor automation data triggers 20:30 – Automation as a sales enablement tool, not replacement 28:00 – Integrating PPC, email, direct mail: surround sound marketing 33:30 – Extending automation to the candidate experience Ready to implement marketing automation the right way? Start here: https://www.haleymarketing.com/services/marketing-automation/ About the Speakers Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. Rachel Reed is a recruitment and sales automation expert specializing in marketing automation strategy and execution for clients large and small. With experience in both recruitment automation and B2B sales strategy, she brings a unique perspective to the potential of automation tools in the industry. Rachel excels in making sophisticated platforms accessible and valuable for staffing and recruiting professionals – delivering actionable strategies to drive sales leads, qualified applications and customer retention.   Offers Heard in this Episode: 30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30 Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer If you're running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn't just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com    

Real Estate Coaching Radio
Silent Signals: Win Clients Without Saying a Word

Real Estate Coaching Radio

Play Episode Listen Later Jul 1, 2025 37:14


Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. ******************* 2025's Real Estate Rollercoaster: Dodge the Career-Killers with THIS Mastermind!

Duct Tape Marketing
Win Clients by Leading, Not Following

Duct Tape Marketing

Play Episode Listen Later Jun 26, 2025 23:14


Blair Enns is a globally recognized thought leader in creative agency sales and the founder of Win Without Pitching, a revolutionary approach that empowers agencies to lead client engagements without giving away free work. He is the author of bestselling books including Pricing Creativity and his latest, The Four Conversations. In this episode, Blair breaks down his powerful new framework for selling expertise—moving from pitching and price haggling to confidently leading sales conversations. Listeners will learn how to increase closing ratios, price based on value, and shift from being seen as a vendor to a trusted advisor. Today we discussed: 00:00 Opening 00:53 The Cost of Letting the Client Run the Show 04:36 What are the Four Conversations? 06:58 Show Your Expertise without Giving it Away 08:34 Avoid Evaluating the Client 10:08 Power Dynamics of the Sale 12:56 The Value Conversation 16:18 Working Around Client Budget 18:20 Price the Client, Not the Service 19:53 Moving From Vendor to Trusted Advisor Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Grow A Small Business Podcast
Mastering the Art of Speaking: Trang Nova of TrangNova.com Shares How Entrepreneurs Boost Confidence, Lead Teams & Win Clients Using Voice Power — From Skydiving Retreats to Speaking on Stages of 1000+ People. (Episode 679 - Trang Nova)

Grow A Small Business Podcast

Play Episode Listen Later Jun 5, 2025 21:18


QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!   Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.   Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!   In this episode of Quick Fire Friday, host Rob Cameron interviews Trang Nova, a renowned speaker and speaking coach, who shares her inspiring journey from physiotherapy to empowering entrepreneurs and business owners to harness the power of effective communication. Trang discusses common challenges her clients face—including public speaking anxiety, team leadership, and building personal brands—and emphasizes that 93% of a message's impact lies in its delivery rather than just words. She outlines her approach to mindset, articulation, and vocal presence, and offers compelling case studies of clients who have achieved remarkable business growth through improved speaking skills. Trang also shares a practical tip: record and review your own speaking to uncover opportunities for impactful improvement. Key Takeaways for Small Business Owners: Your Voice Is a Business Asset: Effective communication isn't just a soft skill—it directly impacts your ability to lead, sell, and influence. Learning to use your voice with clarity and confidence can elevate your brand and business. 93% of Communication Is Non-Verbal: Trang emphasizes that how you say something—your tone, pace, body language, and energy—has a far greater impact than the words themselves. Delivery drives trust, authority, and connection. Mindset Shapes Your Message: Many entrepreneurs struggle with self-doubt and imposter syndrome. Building the confidence to be seen and heard is foundational to becoming a compelling communicator and leader. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Tailor Your Speaking Style: There's no one-size-fits-all solution. Trang works with clients individually to help them refine their unique speaking style—whether that means slowing down, speaking up, or pausing more intentionally. Leadership Requires Clear Communication: Business owners who lead small teams must learn to communicate with a balance of warmth and authority. Mastering hard conversations and motivational messaging is crucial for team growth. Practice with Purpose: Trang recommends a simple but powerful exercise: record a 2-minute video of yourself speaking and review it after a day. This builds self-awareness and helps you identify key areas to improve delivery and presence.   One action small business owners can take: According to Trang Nova, one action a small business owner should take is to record a 2-minute video of themselves speaking—whether introducing their business or sharing a story — and watch it the next day to identify areas for improving clarity, confidence, and delivery. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Family Photographer Marketing Podcast
72: How to Win Clients in an Anxious Economy

Family Photographer Marketing Podcast

Play Episode Listen Later May 15, 2025 22:13 Transcription Available


Trust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed.• Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer• Testimonials strategically placed near pricing and about pages create trust-building touchpoints• What-to-expect videos showing your face and voice humanize the photography experience• Fast response times are critical – waiting to seem "less desperate" can cost bookings• Google Business Profile should be treated like a seasonal blog with regular updates• Highlight reviews that specifically mention last-minute bookings and positive outcomes• Show up with genuine excitement, confidence, and educational content to build trust quickly• Create a "Trust Audit" for your business covering website, social media, messaging, and Google presence• Make booking easy once trust is established – people don't want cumbersome processesJoin our Marketing Membership for just $35/month for personalized website feedback and marketing support. We're currently working on trust-building website elements, and I'm there answering questions and providing direct feedback.My Instagram

Get Biz! Do Biz! Get Paid!
Mastering Sales Tactics in the Construction Industry: Key Questions to Win Clients

Get Biz! Do Biz! Get Paid!

Play Episode Listen Later May 9, 2025 10:34


Join me on this episode of Get Biz! Do Biz! Get Paid! as I am dropping valuable insights on thriving in the construction industry. I am hitting the importance of understanding client decision-making processes to tailor your sales pitch effectively. I'll show you how to discover common pitfalls new sales reps face and learn two crucial questions to ask clients to align your offerings with their needs. Are you ready to elevate your sales game and boost your closing rate with these practical tips, ensuring your success in the construction business? Don't sleep on this one!

The Real Estate Agent Playbook
Visibility Without the Cringe: Win Clients with Connection

The Real Estate Agent Playbook

Play Episode Listen Later Apr 18, 2025 9:53 Transcription Available


Struggling to stay visible without feeling fake online? You're not alone—and you don't have to dance, pitch, or post daily to win clients.In today's noisy market, real estate visibility is essential—but it has to be authentic. In this episode, I break down how to build real estate brand awareness through organic outreach, strategic social media presence, and real human connection.You'll learn how to develop a social media strategy for real estate agents that doesn't rely on constant promotion or cringe-worthy tactics. Whether you're looking to generate inbound leads or simply want to show up consistently as the agent people trust, this is for you.I'll cover:Why authenticity outperforms algorithmsHow to create consistent, low-pressure visibilityThe power of connecting instead of performingWhat actually works to attract modern buyers and sellersIf you're an agent ready to stop forcing content and start building real connection, hit play.

Financial Advisor's Workshop with Brian Kasal
#99 Marketing Beyond Seminars: Unconventional Ways to Win Clients w/ Art Meconi, Private Wealth Advisor, Ameriprise Financial Services, LLC

Financial Advisor's Workshop with Brian Kasal

Play Episode Listen Later Mar 17, 2025 25:42


Download “How To Find Ultra High Net Worth Clients" from https://financialadvisorsworkshop.com/ Arthur J. Meconi III (https://www.ameripriseadvisors.com/arthur.j.meconi-iii/) is a Private Wealth Advisor at Ameriprise Financial Services, LLC, with over 20 years of experience in the financial advising industry. He is dedicated to helping high net-worth clients preserve and grow their wealth, offering tailored recommendations and support for tax, estate, and retirement planning. With his extensive expertise and a well-established network of expert providers, Arthur explores wide range of opportunities to maximize his clients' financial potential.In this episode, Brian and Art discuss:1. The Power of Relationships: Small Gestures, Big Impact2. Client Retention Strategies: Building Trust in Times of Change3. The Franchise Model vs. Independent Practice4. Focus on Relationships, Not Just NumbersLinkedIn: https://www.linkedin.com/in/artmeconi/ Website: https://www.ameripriseadvisors.com/arthur.j.meconi-iii/ Facebook: https://www.facebook.com/ArthurJMeconi To see short videos of all our best FA Business Growing tips follow us on: Instagram: https://www.instagram.com/FinancialAdvisorsWorkshop  TikTok: https://www.tiktok.com/@faworkshop  YouTube: https://www.youtube.com/@financialadvisorsworkshop Facebook: https://www.facebook.com/FinancialAdvisorsWorkshop  Twitter: https://twitter.com/FAsWorkshop  iTunes: https://podcasts.apple.com/us/podcast/financial-advisors-workshop-with-brian-kasal/id1614768408  Spotify: https://open.spotify.com/show/4OB78889GRx2FHjvWtsyeE  Website: https://www.financialadvisorsworkshop.com/  Work with FourStar: https://financialadvisorsworkshop.com/Advisors  DISCLAIMER: This content is provided by FourStar Wealth Advisors for the general public and general information purposes only. This content is not considered to be an offer to buy or sell any securities or investments. Investing involves the risk of loss and an investor should be prepared to bear potential losses. Investment should only be made after thorough review with your investment advisor considering all factors including personal goals, needs and risk tolerance. FourStar is an SEC registered investment advisor that maintains a principal business in the state of Illinois. The firm may only transact business in states in which it has filed or qualifies for a corresponding exemption from such requirements. For information about FourStar's registration status and business operations please consult the firm's form ADV disclosure documents, the most recent versions of which are available on the SEC investment advisory public disclosure website at www.adviserinfo.sec.gov

Consistent and Predictable Community Podcast
The Secret to Persuasion: How to Control the Conversation and Win Clients

Consistent and Predictable Community Podcast

Play Episode Listen Later Mar 16, 2025 11:42


In this episode, we uncover the #1 sales mistake that holds most agents back—believing they're not good enough. Whether it's self-doubt, lack of confidence, or feeling stuck in a cycle of hesitation, this belief could be the silent deal-killer in your business.Dan Rochon shares powerful insights on how to reframe your mindset, ask the right questions, and control conversations to win more clients. You'll also learn how to shift your focus from talking too much to strategically asking questions that guide potential buyers and sellers to take action.If you've ever struggled with sales confidence, felt like you needed to “prove” yourself to clients, or wondered why deals slip through your fingers—this episode is for you.What you'll learn on this episodeHow to recognize and eliminate the “Not Good Enough” mindset that silently kills your salesThe power of asking questions over talking too much—why the best salespeople listen more than they speakHow to maintain control in conversations while guiding clients toward making decisionsWhy conversion should be your focus if you already have leads, and when to shift back to lead generationThe 5 essential money-making activities for real estate agents (CPI Time) that determine your successResources mentioned in this episodeCPI Community – Learn the exact framework top agents use to build a successful business To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Black Girls Consult TOO!
Episode 130: The Trust Deficit: How to Win Clients in an Age of Skepticism

Black Girls Consult TOO!

Play Episode Listen Later Feb 5, 2025 29:22 Transcription Available


Send me a text message and get your questions answered on the podcast! I'd love to hear from you! Trust is in crisis. With AI replacing human interaction, businesses are overpromising and underdelivering, and skepticism is at an all-time high. Earning client trust has never been more challenging. This trust deficit can make landing clients even more complicated if you're a consultant selling expertise instead of a tangible product.So, how do you establish credibility in a world where people don't know who to believe? What unique challenges do women of color face in building trust with clients? And most importantly, how can you turn trust into your greatest business asset?In this episode, we explore the trust economy, what it is, why it's more critical than ever, and how you can position yourself as a trusted authority in your industry. If you've ever felt like you had to prove yourself twice as hard just to be taken seriously, this conversation is for you.***Subscribe and share this episode to inspire others to join this supportive and transformative conversation.***For more information, visit https://excelatconsulting.com/

The MINDset Game® Podcast
225 Win Clients by Going the Extra Mile: Interview with John Dwyer

The MINDset Game® Podcast

Play Episode Listen Later Jan 31, 2025 39:23


The greatest challenges for any business include figuring out how to make their product or service stand out amidst a competitive field, attract clients, and drive sales. While large companies may have adequate resources to invest in building a widely recognized brand, most small and medium-sized businesses must rely on marketing strategies that will quickly yield results. John Dwyer, our guest in Episode 225 of The Mindset Game® podcast, is a marketing enigma – a direct response customer attraction expert who thinks way outside of the box. With a mantra that one's marketing needs to “wow” prospects, John's consultancy business is called the Institute of Wow. He helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube, and LinkedIn by implementing incentive-based marketing offers that can be targeted specifically to certain audiences. He is also known for shocking the marketing world by convincing Jerry Seinfeld to come out of retirement! In this week's episode, John discusses the following: Why offering incentives for your customers is more effective than other common strategies, such as lowering prices – particularly when the incentives are based on a keen understanding of your target clientele The importance of surrounding yourself with positive people who ask “why not?” instead of “why?” and encourage you to never give up, regardless of the circumstances The 5 components of direct response marketing: highlight someone's problem; aggravate that problem; offer the solution (buying from your business); provide proof, such as testimonials from other clients; and use a strong call to action To access a free digital copy of John's Wow Manifesto, visit www.wowmanifesto.com/gift. To learn more about the Institute of Wow, visit https://theinstituteofwow.com.  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 

Bliss To Abundance
Social Proof Strategies: Using Testimonials and Certifications to Win Clients

Bliss To Abundance

Play Episode Listen Later Jan 6, 2025 33:12


Summary:In this inspiring episode of Bliss to Abundance, Kelli Hayes Smith welcomes Justin Hinkel, CEO of Suitcase Designs, to dive into the world of website design for travel agents. Together, they explore how a well-designed website can transform your business by building trust with your clients. From harnessing the power of testimonials and reviews to showcasing certifications and creating an on-brand user experience, this episode is packed with practical advice to help you stand out online and grow your travel business. What You'll Learn: Why testimonials and reviews are essential for trust-building. How to automate collecting client feedback for testimonials. The difference between reviews and testimonials—and why both matter. How to effectively display certifications to boost credibility. Design tips for a clean and professional online presence. The importance of engaging with reviews and maintaining your online reputation. Sound Bites: "Websites make you feel like a legit business." "Your response matters to reviews." "A clean, professional design avoids clutter." Resources Mentioned: Connect with Justin Hinkel at Suitcase Designs Create a FREE Wanderlust Campus Account Get Social with Us:Let's keep the conversation going! Follow us on social media:Instagram: @careersonvacationFacebook: @WanderlustCEOWebsite: Wanderlust Campus If you enjoyed this episode, don't forget to subscribe, rate, and leave a review!

The Cashflow Contractor
237 - Why Contractors Lose Sales with Joe Crisara

The Cashflow Contractor

Play Episode Listen Later Jan 2, 2025 53:49


Curious why your sales might be slipping away? Join Martin & Khalil, with America's service sales coach, Joe Crisara, as they delve into common sales pitfalls and practical tips to boost your game.Time Stamps02:04 - Episode Intro02:57 - Joe's Iconic Sales Failure Story13:58 - Lessons Learned from Sales Failures19:20 - Creating Value and Personalizing Service30:06 - Sales Rhythm and Company Culture33:46 - Importance of Certifications and Safety38:52 - Communicating Value and Differentiation in Sales42:34 - Building Relationships and Closing Sales44:43 - 4 Things to Do to Stop Losing Sales49:00 - Episode Outro & TakeawaysSnippets from the Episode“People are more important than things.” - Joe Crisara“Your ego is not your amigo.” - Joe Crisara“I don't lower the price anymore ever. I'd rather give you more service.” - Joe Crisara“More for the same instead of the same for less.” -Martin Holland“The worst thing I could do to my worst enemy is putting them in the construction business without any training.” - Joe Crisara“You're not going to do things right unless you find out the wrong way first.” - Joe Crisara24 Things Construction Business Owners Need to Successfully Hire & Train an Executive AssistantResourcesCheck out OpenPhoneBuild a Business that Runs without you. Explore our GrowthKits Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Joe CrisaraService MVP websiteJoe Crisara on LinkedInWhat Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service SalesMore from Martin Hollandtheprofitproblem.comannealbc.com   Email MartinMeet With MartinLinkedInFacebookInstagramMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramMore from The Cashflow ContractorSubscribe to our YouTube channelSubscribe to our NewsletterFollow On Social: LinkedIn, Facebook, Instagram, X(formerly Twitter)Visit our websiteEmail The Cashflow Contractor

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Prof

Michael Delon serves business experts and thought leaders to help them create a book without writing a word. As a bestselling author and America's foremost authority on credibility marketing, he teaches business owners how to establish and market their credibility to gain more clients. Through his company, Paperback Expert, he helps clients become bestselling authors and set up profitable podcasts, using credibility marketing strategies to drive referrals and grow their revenue.

The Loan Officer Podcast
Crucial Questions You MUST Know to Win Clients | Ep. 475

The Loan Officer Podcast

Play Episode Listen Later Sep 27, 2024 28:24


D.O. reveals the essential questions every loan officer must be able to answer to win clients and stand out in the mortgage industry. Learn about mortgage-backed securities, effective strategies for getting offers accepted, and the importance of client testimonials. Perfect for loan officers looking to up their game and homebuyers wanting to make informed decisions.

Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Authenticity Sells: Ditch the Facade and Win Clients with Your True Self ft. Daphne Quay

Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business

Play Episode Listen Later Sep 9, 2024 7:50


Personal Injury Marketing Mastermind
274. Grego Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win Clients

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 29, 2024 25:43


Greg Sobo (@sobogreg) stands out as a living example of how quiet marketing can speak loudly in a crowded market.  The managing attorney at Sobo & Sobo (@sobosobolp) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for futureproofing your firm. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Greg Sobo LinkedIn Sobo & Sobo Website Sobo & Sobo Instagram  Greg Sobo Instagram What's in This Episode: Who is Greg Sobo? What are the benefits of having an in-house marketing team versus outsourcing? What strategies does the firm use to grow and expand into new markets? What challenges did Greg face in rebranding the firm from real estate to personal injury? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

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