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The Advisory Board | Expert Franchising Advice for Franchise Leaders
Today on the podcast we have an interesting discussion with Christian Pillat on his company, Transitiv, and the topics of data management and franchising. Christian loves transforming disruptive ideas into actionable business strategies. At Transitiv, they give brands unique insight into their customers through their Customer Data Platform. By identifying your best customers, you can market more effectively to them to bring them back more frequently and also target more customers like your best ones. He is primarily responsible for the commercialization of the Transitiv. Previously, he founded a top 5 Franchise Marketing agency which he sold in December 2018. Tune in to hear this incredibly valuable information.
To put some perspective on how much things have changed in the last couple of months, I asked my panelists from the IFA session that I moderated just a couple of months ago, to put what they shared then, (regarding big data and marketing) into perspective, since the advent of Corona. My wonder, was whether what they’d prescribed then, would be been different, had this virus hit before convention, or if their digital marketing advice, would have remained the same. Today, those questions are answered by: Christian Pillat, co-CEO of Transitiv, Jason Anderson, President of United Franchise Group’s, Venture X and Chris Lybeer, Chief Strategist for Revel Point of Sale Systems.
ENCORE PERFORMANCE! Christian Pillat is passionate about transforming disruptive ideas into actionable business strategies. As co-CEO of TRANSITIV, he does just that. Transitiv provides franchisors and franchisees with cutting edge intelligence about their customers and local store marketing. By enabling franchisees to identify their best customers, they can then market more effectively to them and bring them back more often. They can also target more customers like them and increase their average spend and frequency of visits.
Christian Pillat is passionate about transforming disruptive ideas into actionable business strategies. As co-CEO of TRANSITIV, he does just that. Transitiv provides franchisors and franchisees with cutting edge intelligence about their customers and local store marketing. By enabling franchisees to identify their best customers, they can then market more effectively to them and bring them back more often. They can also target more customers like them and increase their average spend and frequency of visits.