Podcasts about franchise marketing

What if your grand opening sprint is the very thing burning out your team and killing your momentum? Aaron Hovivian shares the proven strategy his team uses to launch drive-thru coffee shops, run high-impact sprints, and avoid chaos. Whether you're a franchisee or founder, this episode breaks down the full blueprint—from planning to execution—with real stories and hard-won lessons.   ⏱️ Timestamps: 00:00 – Why sprints can burn out your team 01:40 – What Aaron's fractional COO team actually does 03:48 – How short-term contracts empower clients 05:17 – From vision to grand opening: how to break it down 07:02 – The difference between annual plans and sprints 08:52 – Grand opening vs. sprint: where things get real 10:25 – Marketing sprints and digital product launches 12:57 – Common launch week mistakes 16:30 – The dark side of “always sprinting” 28:34 – Why building a strong third tier is key 40:38 – The biggest mistake founders make during sprints   Connect with Erik Van Horn:

How are you building the enterprise value of your company? What types of marketing and PR are you doing to help create awareness? Our guest today is Zack Fishman, and he shares with us the some of the levers to pull to build your brand's enterprise value.TODAY'S WIN-WIN:The rush to the space to become more "professionalized” is happening across franchising. This is raising the bar for franchising in general.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: https://fishmanpr.comAttend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guest on social:https://www.linkedin.com/in/zack-fishman/ABOUT OUR GUEST:Zack has been involved in the franchise space since he could walk (literally), devoting his life to understanding all facets of the industry. Currently, Zack is the Chief Growth Officer for Fishman PR, the world's foremost PR firm specializing in franchising and Franchise Elevator, the world's preeminent emerging brands PR firm.In his spare time, Zack is also the Co-Founder of Franchise YoungConference, the only conference for Millennial/Gen-Z franchise executives, Host of Modrn Business Podcast, an award-winning podcast focusing on showcasing franchising's most exciting entrepreneurs and is Partner & COO of Franchise Supplier Network, where he specializes in matching franchisors with best-fit suppliers.ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Customer experience franchise growth has become the difference-maker for brands that aim to scale in today's competitive market. It's no longer enough to have a recognizable logo or a trendy product. Brands that grow—and stay relevant—are the ones that build a following through memorable, customizable customer experiences. At the center of this movement is FiiZ Drinks, a soda-centric franchise that's making waves by bringing back nostalgia and wrapping it in a modern, crave-worthy experience. With more than 25 years in franchising and hospitality, Scott Ball brings deep industry insight to his role as President of FiiZ Drinks. His background includes leadership positions with Dunkin', Arby's, and TJ Cinnamons, giving him a seasoned perspective on what it takes to scale a brand and support franchisees effectively. But his work with FiiZ isn't about following an old playbook—it's about writing a new one centered around customer experience franchise growth. FiiZ Drinks is not just another beverage brand. The experience is what makes it different. From fully customizable soda combinations to nostalgic aesthetics and a fast-casual service model that caters to drive-thru convenience, the brand has tapped into a unique emotional space. The concept blends the energy of a retro soda shop with the variety and speed demanded by modern consumers. It's not just about buying a drink—it's about owning the experience. That experience starts with personalization. With thousands of drink combinations available—including soda, frozen beverages, flavored waters, and sugar-free options—customers create something that feels uniquely theirs. This level of customization fuels engagement, drives frequency, and creates endless shareable moments on social media. For younger demographics in particular, FiiZ has become a place to connect, express, and indulge. And with vibrant store designs and upbeat service, it's no surprise the brand is building community hubs, not just retail locations. At the business level, customer experience franchise growth is what's powering FiiZ's national expansion. Since early 2024, the brand has signed over 130 new franchise units, extending its footprint from Utah and the Mountain West into the Midwest, Southeast, and even Canada. But FiiZ isn't just handing out franchise agreements—they're selecting partners with passion, operational experience, and the resources to scale in new markets. Each franchisee is trained not just on operations, but on the culture and community-building that drive customer loyalty. Scott Ball is clear: growth without operational support doesn't last. That's why FiiZ invests in product innovation, LTOs (limited-time offers), regional marketing support, and national brand-building partnerships with beverage giants like Pepsi, Coca-Cola, and Dr Pepper. This collaboration enables FiiZ to move fast, stay relevant, and deliver experiences customers can't find anywhere else. And in markets unfamiliar with “dirty soda” culture, they lead with education, sampling, and local connection—fundamentals of franchise growth rooted in experience. A big part of the brand's strategy is flexibility in its real estate model. While 85% of FiiZ sales currently come through drive-thru locations, the company is expanding into malls, campuses, and non-traditional spaces. The goal is to meet customers where they are, not force them into a singular format. That adaptability strengthens the brand's scalability—an essential part of any franchise growth strategy. Customer experience franchise growth isn't just a buzz phrase—it's a measurable, operational commitment. FiiZ Drinks is showing how a tight focus on delighting guests, building local community ties, and supporting franchisees with real systems leads to momentum that sustains. As competition increases and consumer expectations continue to evolve, brands that lead with experience will be the ones that thrive. For franchise leaders, entrepreneurs, or investors looking at the next big opportunity in food and beverage, FiiZ represents a growing category with staying power. It's not just about the drinks. It's about culture, customization, and community—served daily. Watch the full interview on YouTube. Don't miss future conversations that help you drive results, expand your influence, and sharpen your business edge. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Scott BallScott Ball is the President of FiiZ Drinks, a rapidly expanding beverage franchise known for its customizable drink experience and nostalgic-meets-modern brand approach. With over 25 years of leadership experience in the hospitality and franchising industry, Scott has held key roles at major brands including Dunkin', Arby's, and TJ Cinnamons. He brings a deep understanding of operational excellence, brand growth, and franchise development to his role at FiiZ. Under his leadership, the company is expanding nationally and internationally, with a sharp focus on customer experience and strategic franchise partnerships. For more information, visit fiizdrinks.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with a proven track record of generating over a billion dollars in sales for businesses ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he helps organizations increase customer loyalty, boost brand visibility, and spark innovation that drives measurable growth. With more than two decades of entrepreneurial success, Ford has founded over ten companies, authored five business books, earned three U.S. patents, and received numerous industry accolades. Widely recognized for his expertise in AI prompt engineering, Ford trains teams to use AI tools to create high-impact content that delivers results. He recently shared these insights at the “Unleash AI for Business Summit,” where he spoke on how ChatGPT is transforming marketing, operations, and customer experience. To explore more about Ford and his work, visit ProfitRichResults.com and catch his business show at Fordify.tv.

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Amber Burke, COO of Burn Boot Camp. They discuss Amber's extensive background in fitness, the unique brand story of Burn Boot Camp, and how the company has grown to over 375 locations. The conversation explores the significance of community, the impact of data and technology on operations, and how Burn Boot Camp navigates fitness trends while maintaining a focus on member engagement and retention. Amber shares insights into the brand's approach to product development, encompassing nutrition and merchandise, and emphasizes the importance of leadership and a clear vision for the future.

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Heather Anderson, VP of Marketing for Streamline Brands. They discuss Heather's extensive experience in franchise marketing, the impact of brand acquisition on marketing strategies, and the importance of understanding customer expectations in a rapidly changing landscape. Heather shares insights from customer research that informed their communication strategies, including the launch of the Safer Swimmer Promise. They also explore the role of AI in marketing, the significance of grassroots marketing, and the need for seamless customer experiences. The conversation highlights the unique offerings of Streamline Brands and their commitment to building safer, more confident swimmers.

Are you ready to step into the arena? In this power-packed episode of Franchise Fridays, Jeff Dudan breaks down why every franchise owner must be the face of their business. He shares real-world stories, tactical leadership tips, and lessons from decades of experience in franchising. Discover how to: Create reputational lead flow (no more buying weak leads) Attract and retain top talent in your local market Build meaningful partnerships with suppliers, banks, and agencies Eliminate business latency through leadership clarity Train like a business athlete—physically, mentally, and strategically Build a business that reflects your energy, intention, and vision This episode is your wake-up call if you're considering franchise ownership or already in the game. It's not about managing—it's about leading.

Are you ready to step into the arena? In this power-packed episode of Franchise Fridays, Jeff Dudan breaks down why every franchise owner must be the face of their business. He shares real-world stories, tactical leadership tips, and lessons from decades of experience in franchising. Discover how to: Create reputational lead flow (no more buying weak leads) Attract and retain top talent in your local market Build meaningful partnerships with suppliers, banks, and agencies Eliminate business latency through leadership clarity Train like a business athlete—physically, mentally, and strategically Build a business that reflects your energy, intention, and vision This episode is your wake-up call if you're considering franchise ownership or already in the game. It's not about managing—it's about leading.

This is a recording of a live webinar recorded on July 11, 2025, starting at around 1 PM Eastern Time USA.   Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callVisit our website: https://bigskyfranchiseteam.com/Subscribe to our Multiply Your Success podcast: https://podcasts.apple.com/us/podcast/multiply-your-success-with-dr-tom-dufore/id1518562762 Subscribe to our Franchise Your Business podcast: https://podcasts.apple.com/us/podcast/franchise-your-business/id1578524542Subscribe to our YouTube Channel: https://www.youtube.com/@bigskyfranchiseteam3523Links from the episode are here:   https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/ https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/beef202506pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/uglyrob202506svcs.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/hospital/2h0trob202507hos.pdfhttps://tradingeconomics.com/united-states/inflation-cpihttps://tradingeconomics.com/united-states/unemployment-ratewww.sca.isr.umich.eduhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.vistage.com/vistage-ceo-confidence-index/https://www.vistage.com/wsj-small-business-index/https://www.uschamber.com/sbindex/summaryhttps://www.franchiseinsights.com/franchise-development/feedback-from-prospects-on-the-franchise-sales-process/https://www.franchiseinsights.com/small-business-startup-sentiment-index/strong-showings-by-baby-boomers-and-current-business-owners-in-june-sentiment-survey/https://www.linkedin.com/newsletters/franchise-insights-and-news-6987728206669774849/https://www.franchiseinsights.com/top-ten-business-opportunity-categories/ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly correct it and provide the appropriate acknowledgment."

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. Kenneth also highlights the challenges of managing multiple vendors and the importance of building strong relationships to drive performance.

In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale marketing effectively, the importance of educating consumers about stretching, and how data-driven insights can inform business decisions. Lindsey emphasizes the need for a strong referral marketing strategy and the role of authenticity in marketing efforts. The conversation also touches on the significance of empowering staff and maintaining brand standards while allowing flexibility for local adaptations.

A new story of growth, purpose, and franchise success. Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Richi Huffman, CEO of Huffman Family of Brands. They discuss Richi's journey in the preschool industry, the evolution of his brand, and the strategic growth through franchising. Richi shares insights on marketing strategies, core values that drive the organization, and the importance of supporting franchise partners to ensure mutual success. The conversation highlights the brand's philanthropic efforts and its commitment to nurturing both children and franchise partners alike. In this conversation, Erin Martin and Richi Huffman discuss the dynamics of franchise marketing, emphasizing the importance of centralized support, data-driven decision-making, and building strong relationships with franchise partners. They explore strategies for enrollment, the path to profitability, and the role of AI in enhancing business operations. Huffman shares insights on how to effectively coach franchisees and the significance of having a clean data foundation to leverage technology effectively.

How coaching, AI, and franchising intersect to unlock new business potential. Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

Discover how Lime Painting built a premium franchise Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

This is a recording of a live webinar recorded on May 23, 2025, starting at around 2 PM Eastern Time USA.   Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callSubscribe to our other podcast: Multiply Your Success: https://www.multiplyyoursuccesspodcast.com/ Subscribe to our other podcast: Franchise Your Business: https://open.spotify.com/show/7Ff8rTBR1Oykv4dIOOBdhnLinks from the episode are here:   https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/ https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/t4iff202504pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/apexrob202504svcs.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/hospital/sprtrob202505hos.pdfhttps://tradingeconomics.com/united-states/unemployment-ratehttps://tradingeconomics.com/united-states/inflation-cpihttps://www.sca.isr.umich.edu/files/chicsr.pdfhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.uschamber.com/sbindex/summaryhttps://www.vistage.com/vistage-ceo-confidence-index/https://www.guidantfinancial.com/small-business-trends/https://www.linkedin.com/pulse/entrepreneurs-agree-now-much-better-time-startups-than-bkjie/?trackingId=1DQPHtzvzHEEIgElg8OyNw%3D%3DIn our latest Franchise Your Business podcast, we analyze current economic indicators and their impact on franchise development, revealing a stable economy with significant entrepreneurial interest despite mixed signals from manufacturing and consumer sentiment.Per the links provided and data sources cited in the video:• Manufacturing PMI at 48.7%, showing contraction but with improving trend compared to last year• Services PMI at 51.6% and Hospital PMI at 55%, indicating overall economic expansion• Unemployment rate steady at 4.2% with improving labor force participation• Inflation decreased to 2.3%, lowest since February 2021• Nearly 450,000 new businesses formed in April, showing strong entrepreneurial interest• Consumer sentiment dropped sharply, potentially due to recent tariff implemeABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly correct it and provide the appropriate acknowledgment."

Are you considering investing in a franchise? In this episode of Franchise Fridays, Jeff Dudan reveals the 8 essential support pillars that every successful franchise system should provide. These pillars are key to long-term franchise success, ensuring you have the right tools, support, and systems to thrive. From onboarding and training, to marketing and lead generation, technology, community, coaching, and exit strategies, Jeff covers everything you need to know before committing to a franchise opportunity. Whether you're just getting started or scaling up, this episode will help you make an informed decision. Key topics discussed: The importance of onboarding and training for franchise owners How ongoing coaching and field support help you grow The role of marketing and lead generation in franchise success How technology systems empower franchise owners Building a franchise community and leveraging peer support Ensuring leadership and vision align with your business goals Understanding financing options to scale and grow Planning for your exit strategy and maximizing your business's value If you're serious about franchising, this episode will guide you through the essential factors for a successful journey.   

Are you considering investing in a franchise? In this episode of Franchise Fridays, Jeff Dudan reveals the 8 essential support pillars that every successful franchise system should provide. These pillars are key to long-term franchise success, ensuring you have the right tools, support, and systems to thrive. From onboarding and training, to marketing and lead generation, technology, community, coaching, and exit strategies, Jeff covers everything you need to know before committing to a franchise opportunity. Whether you're just getting started or scaling up, this episode will help you make an informed decision. Key topics discussed: The importance of onboarding and training for franchise owners How ongoing coaching and field support help you grow The role of marketing and lead generation in franchise success How technology systems empower franchise owners Building a franchise community and leveraging peer support Ensuring leadership and vision align with your business goals Understanding financing options to scale and grow Planning for your exit strategy and maximizing your business's value If you're serious about franchising, this episode will guide you through the essential factors for a successful journey.   

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Stephanie Knepp, CEO of Sit Still Kids Salon. They discuss the unique approach of Sit Still in providing a comprehensive customer experience that goes beyond haircuts for kids. Stephanie shares insights on building customer loyalty, effective marketing strategies, and the integration of technology in enhancing customer engagement. The conversation also delves into the importance of operational excellence in marketing success and the future growth plans for Sit Still Kids Salon.

AI, rebranding, and international franchise growth Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

New episode highlights the value-packed model behind Mosquito Shield Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Amy Cantwell, VP of Marketing at Re-Bath Corporation. They discuss Amy's extensive background in marketing, the opportunities she sees in franchising, particularly with AI and data utilization, and the importance of building a data-driven marketing culture. Amy shares insights on navigating data security in the age of AI, offers advice for franchise marketers, and reflects on her entrepreneurial experience with a winery, emphasizing the importance of understanding business outcomes in marketing. In this conversation, Amy Cantwell discusses various marketing strategies, focusing on influencer marketing, brand campaigns, and the importance of emotional connections in creative advertising. The discussion also touches on the long-term benefits of brand awareness and the need for candid communication in team dynamics.

In this episode of the Art of Franchise Marketing Podcast, host Erin Martin speaks with Lou Imbriano, a seasoned marketer with experience in sports and franchise marketing. Lou shares insights from his time as the Chief Marketing Officer for the New England Patriots, discussing how he transformed a transactional marketing approach into a relationship-oriented strategy that significantly increased revenue. He emphasizes the importance of understanding customer needs, leveraging data, and creating memorable experiences to foster loyalty. Lou also highlights the necessity of integrating sales and marketing efforts and the value of building strong customer relationships to drive referrals and business growth.

Episode Summary for The Advisory Board PodcastSponsored by ClientTetherIn this episode of The Advisory Board Podcast, host Dave sits down with a true heavyweight in franchise marketing: Lonnie Jones, founder and CEO of Local SEO Help. Lonnie's been deep in the SEO trenches for years, helping franchise brands (including powerhouses like Horsepower Brands) dominate digital real estate in competitive verticals. But make no mistake—this conversation isn't just for SEO nerds. It's a masterclass on how to build long-term marketing momentum using a “stacked” approach.A huge shoutout to our sponsor ClientTether, the CRM that helps franchise brands and owners convert leads with surgical precision. Thanks for powering this episode!

Franchise Now AI Radio shares how AI empowers franchisees with smarter marketing. To Learn more please visit https://franchisenow.ai/ Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

Announcing the release of a new Franchise Marketing Radio episode with Simone Kelly, founder and CEO of Seniornicity. Listen to the full episode here https://blog.franchisenow.ai Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

From Scrappy Startup to Powering Brands Like Nike | Mark Michael's DevHub Story In this episode of On The Homefront, Jeff Dudan sits down with Mark Michael, CEO and Co-Founder of DevHub. What started as a scrappy startup running on empty grew into a digital platform trusted by global brands like Nike and Chanel. Mark shares the real journey: how they burned through $2M fast, faced massive setbacks, stuck together, and built a multi-location web platform that's redefining how brands show up online. They dig into startup lessons, franchise growth, the future of SEO and AI, and why building your brand — not just your business — will separate the winners from the rest. If you're an entrepreneur, a franchisor, a digital marketer, or anyone chasing big dreams, this raw conversation will hit home. ✅ Learn how to survive startup struggles ✅ Understand why the future of search is changing fast ✅ Find out why owning your digital front door matters more than ever ✅ Hear the real lessons behind scaling DevHub into a brand powerhouse

From Scrappy Startup to Powering Brands Like Nike | Mark Michael's DevHub Story In this episode of On The Homefront, Jeff Dudan sits down with Mark Michael, CEO and Co-Founder of DevHub. What started as a scrappy startup running on empty grew into a digital platform trusted by global brands like Nike and Chanel. Mark shares the real journey: how they burned through $2M fast, faced massive setbacks, stuck together, and built a multi-location web platform that's redefining how brands show up online. They dig into startup lessons, franchise growth, the future of SEO and AI, and why building your brand — not just your business — will separate the winners from the rest. If you're an entrepreneur, a franchisor, a digital marketer, or anyone chasing big dreams, this raw conversation will hit home. ✅ Learn how to survive startup struggles ✅ Understand why the future of search is changing fast ✅ Find out why owning your digital front door matters more than ever ✅ Hear the real lessons behind scaling DevHub into a brand powerhouse

Franocity CEO joins Franchise Now to discuss tech-driven advising, franchisee success, and market fit. Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

A must-listen! Discover how AI is transforming home service franchises in our latest Franchise Marketing Radio episode featuring Roland Ligtenberg. Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

What's the secret sauce that propels franchising success and transforms entrepreneurs into industry leaders?Today, we are joined by industry expert Steve Beagelman. Steve shares his early fascination with franchising that set him on a path to innovate and establish his own franchise, Black Tie Express, which predated companies like Uber Eats and Grubhub. And he's diving into crucial insights for aspiring franchisors, emphasizing the importance of understanding that franchising demands commitment, hard work and a willingness to adapt to an ever-changing business landscape.Steve stresses that success in franchising depends on strong relationships, both with franchisees and within the industry network as well. Steve Beagelman is a leader in the franchise industry, with over 35 years of experience holding various positions from entrepreneur to senior level executive, giving him a unique insight and perspective in growing, operating, and building brands. In 2009, Steve established SMB Franchise Advisors, a franchise consulting company specializing in advising franchise start-ups and existing franchise concepts of ways to drive business growth. Now 15+ years later, the company has helped over 500 brands launch and grow through the franchising model. Steve specializes in private equity transactions and in helping SMB clients expand their brands. So, if you are ready to hear Steve's story of inspiration, and how the balance of growth, sustainability, and brand integrity offer a valuable framework for businesses aiming to scale in today's competitive marketplace then this episode is for you!Connect with SteveWebsite - https://smbfranchising.com/Email - steve@smbfranchising.comEpisode Highlights:Steve's background and journey into franchisingDevelopment of Black Tie ExpressEstablishment of SMB Franchise AdvisorsImportance of relationships and culture in franchisingUnique aspects of successful franchise brandsIdentifying readiness and commitment in potential franchisorsImportance of strong operational and support systemsTrends and challenges in franchising industryConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale

In the Art of Franchise Marketing podcast episode, Erin Martin interviews Laura Rice, CMO of Huffman Family Brands. They discuss the marketing strategies behind the Celebree School brand and its franchise growth. Laura shares insights on the importance of community connections, the newly launched brand fund, and how data and AI tools are being utilized to enhance marketing efforts and customer experience. The conversation highlights the challenges and opportunities in franchise marketing, emphasizing collaboration among franchisees and the significance of grassroots marketing. In this conversation, Erin Martin and Laura Rice delve into the transformative role of AI in customer insights, the importance of strategic meetings for team collaboration, and the metrics that define performance in franchise development.

Rick Grossmann talks trends, tech, and growth in this latest episode of Franchise Marketing Radio. Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Doyle, CMO of  Pirtek USA, discussing his extensive experience in franchising, particularly in the service industry. They explore the importance of being findable in emergency services, the strategies for enhancing digital presence, and the value of customer reviews. The conversation emphasizes the significance of focusing on foundational marketing strategies and building strong relationships with franchise owners. In this conversation, James Doyle discusses various aspects of marketing, particularly in the B2B sector. He emphasizes the importance of customer engagement through multiple review methods, understanding customer needs, and the differences between B2B and B2C marketing strategies. 

In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing.Gato shares how K9 Resorts is streamlining franchisee marketing with turnkey systems and influencer collaborations. She highlights their shift from manual content distribution to automation, easing the load on franchise owners while ensuring brand consistency.The conversation explores the power of grassroots marketing, the balance between corporate messaging and local storytelling, and how K9 Resorts equips franchisees with tools for success. Whether you're in pet care or another service industry, this episode offers actionable insights on blending digital strategies with community-driven marketing to build trust and drive growth.

This is a recording of a live webinar recorded on March 28, starting at around 1 PM Eastern Time USA.   Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callSubscribe to our other podcast: Multiply Your Success: https://www.multiplyyoursuccesspodcast.com/ Subscribe to our other podcast: Franchise Your Business: https://open.spotify.com/show/7Ff8rTBR1Oykv4dIOOBdhnLinks from the episode are here:    | https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/tbak202502pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/t4rffrob202503svcs.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/hospital/sprtmrob202503hos.pdfhttps://tradingeconomics.com/united-states/unemployment-ratehttps://tradingeconomics.com/united-states/inflation-cpihttp://www.sca.isr.umich.edu/charts.htmlhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.franchiseinsights.com/small-business-startup-sentiment-index/entrepreneurs-believe-now-is-a-much-better-time-for-their-franchise-startups/https://www.franchiseinsights.com/uncategorized/changes-in-franchise-development-lead-generation-paid-sources-planned-for-2025/https://www.franchiseinsights.com/franchise-development/franchise-lead-generation/almost-all-franchise-development-teams-increased-spending-at-largest-ad-platforms-in-2024/ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly correct it and provide the appropriate acknowledgment."

In this episode, Kathryn talks with Mary Ann Donaghy, Chief Marketing and Customer Experience Officer of ZIPS Cleaners, discussing marketing in a franchise business and understanding the mindset of your customer. Mary Ann shares how they have leveraged a consumer research project to better understand customer demographics and behavior, highlighting the significance of consumer insights. She also covers strategies for opening new franchise locations and their efforts to reach a younger consumer. Guest Quote:"We saw that our customers bring in a broader range of items than other customers.  You know, so their whole mindset is very different. They didn't care as much about bells and whistles, you know, they didn't care about having a free bottle of water or coffee or, you know, wooden hangers or things that a higher end dry cleaner might provide. They want a good solid cleaning, they want it fast, and they want it cheap because they're bringing in, you know, a lot of items every week. So, super interesting and it also then gave us a baseline for what we would do moving forward from a messaging, and targeting standpoint."Episode Breakdown: [01:58] Alchemy Unveiled: Understand the customer mindset Unique and specific aspects of your customer mindset influence their buying behavior. Mary Ann discusses leveraging a consumer research project to guide marketing decisions. [18:27] From Nuggets to Campaign Gold: Tapping into underlying emotion Researching and tapping into emotional drivers is key to a successful campaign. Mary and her team made sure to tap into the emotional side of decisions in their UMC campaign. [30:22] Gold Rush: Data reveals opportunities You can't understand the opportunities in front of you without data. It is essential to understand the direction you want to pursue.  Links & Resources:Connect with KathrynConnect with Mary AnnLearn more about DeluxeLearn more about ZIPS Cleaners

In this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives driving the company forward. She discusses the power of data-driven decision-making, integrating new CRM systems, and innovative applications of AI in competitive analysis. Brooke also emphasizes the importance of consumer research in shaping brand perception and the critical role product quality plays in marketing success. This episode is packed with valuable takeaways for franchise marketers, including how AI is transforming business outcomes and the growing importance of personal branding in franchise development.

In this episode, we sit down with David Smith, VP of Digital Marketing at GoMinis Franchising, to explore how data transforms franchise marketing. With 114 locations under his leadership, David shares how GoMinis is shifting away from traditional cost-per-lead metrics to focus on true ROI. He discusses the power of integrating sales and marketing data, the role of regional insights, and how franchisees can use data to make smarter, more strategic decisions.We also dive into the biggest marketing challenges franchisees face and how to overcome them. David explains why reframing the conversation from cost-per-lead to ROI is critical for long-term success and how GoMinis uses API integrations and BI tools to track performance more effectively.

In this episode of The Art of Franchise Marketing, Katherine LeBlanc, Chief Marketing Officer at 4Ever Young Anti-Aging Solutions, shares her expertise on balancing long-term brand development with immediate results from transactional media. Drawing from her experience with brands like Smoothie King, Painting with a Twist, and Color Me Mine, Katherine explains how focusing on systems, integrations, and guest experience can drive impactful marketing outcomes.Katherine also discusses how data, creative strategies, and customer experience work together to create a winning formula for brands looking to grow sustainably while delivering short-term results.

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merging brands, and optimizing marketing operations.The conversation explores key topics such as:The shift from a generalist marketing approach to a specialized internal agency modelBalancing internal capabilities with external agency supportThe debate between a "house of brands" vs. "branded house" marketing strategyThe resurgence of print and direct mail in a digital-first worldThe power of integrated tech stacks and digital attribution in franchise growthBurke reflects on his early career at Domino's, where franchisee insights helped drive innovation, menu expansion, and a game-changing rebrand. Tune in for expert perspectives on structuring franchise marketing teams for long-term success.

Explore how AI is transforming franchise growth in our latest podcast episode! Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

In this episode, Hagan Kappler, CEO and Founder of Daisy, discusses how her company has embraced creative marketing strategies to engage customers and drive growth. She also discusses the importance of pivoting when necessary and using influencer partnerships, CRM systems, and immersive experiences to build strong customer relationships. Hagan also explores how ongoing feedback, personalized service, and cross-industry collaborations shape Daisy's future and increase customer lifetime value.

In this episode of The Art of Franchise Marketing, Erin Walter, Chief Marketing Officer at Freddy's Frozen Custard & Steakburgers, discusses the brand's evolving marketing strategies amid its rapid growth, with over 60 new locations slated for 2025. Erin dives into Freddy's data-driven approach to menu innovation, which reflects customer preferences, and the impressive growth of their loyalty program, which now has nearly 4 million app users.She also explores how digital marketing transforms franchisee engagement and enhances customer experience. Reflecting on her journey as CMO, Erin shares valuable insights on the power of mentorship, the importance of building strong relationships with franchisees, and her leadership development.

In this episode of The Art of Franchise Marketing, Heidi Morrissey, President of Kitchen Tune-Up & Bath Tune-Up under the Home Franchise Concepts umbrella, shares key marketing strategies that have fueled her franchise growth. She discusses the evolution of the National Advertising Fund, the shift to a percentage-based structure, and the growing importance of digital marketing on platforms like Facebook, Instagram, and TikTok. Heidi also highlights the value of diversifying marketing efforts with partnerships, offline tactics, and social media lead generation. Tune in for actionable insights on building a successful, adaptable marketing strategy for franchise growth.

On this episode of The Art of Franchise Marketing, we are joined by Robert Mitchell, Chief AI Officer at WSI Digital Marketing Services. As an advisory service, WSI is at the forefront of integrating AI into digital marketing, helping franchise brands enhance their strategies with cutting-edge AI tools.Robert dives into the evolving role of AI in marketing, from data security and compliance risks to AI-powered automation and content generation. He explains how businesses can fine-tune AI models for proprietary use, leverage automation for efficiency, and navigate the shift from traditional SEO to AI-driven search visibility. 

In this episode of The Art of Franchise Marketing Podcast, our new host, Erin Martin, sits down with Madeleine Zook, the podcast's original host and a dynamic force in the franchise world. With experience as a franchisee, franchisor, CMO, and consultant, Madeleine offers a candid, no-nonsense take on the marketing challenges stalling franchise growth. She emphasizes the importance of directness, trust, and speed in driving success. From revamping websites and streamlining call systems to optimizing paid media, Madeleine reveals how she helps brands achieve meaningful progress in just months, not years.In this episode, you'll learn how to optimize marketing budgets, harness AI for scalable growth, and sidestep the common mistakes that hinder franchise success. This episode is a must-listen for unfiltered, actionable insights on accelerating franchise marketing.

Unlock the secrets to revolutionizing your fitness routine with Sweat 440, the game-changing boutique fitness concept founded by Matthew Miller and Cody Patrick. Discover how their innovative rolling class schedule, with sessions starting every 10 minutes, offers unparalleled flexibility for those with unpredictable schedules. This episode promises to transform the way you think about fitness studios, highlighting how Sweat 440 accommodates up to 500 people in its larger locations, making it a haven for busy parents and professionals alike.   Join our conversation as we explore the eclectic mix of workouts Sweat 440 provides, including high-intensity interval training, strength, and functional exercises—all synergized through cutting-edge equipment like torque sleds. Guided by virtual trainers, these 40-minute sessions ensure personalized attention and adaptability to the latest fitness trends and technologies. Marvel at how this structure not only keeps workouts exciting but also fosters a close-knit community feel with familiar faces and gamification features that keep members engaged and motivated.   As we delve into the business side, you'll hear Matthew and Cody's insights on successful franchise ownership and their strategic move to bring marketing operations in-house, enhancing support for franchisees and ensuring a seamless customer journey. Learn about the importance of quality staffing, franchisee autonomy in pricing, and the myriad ways Sweat 440 supports its franchise network, from real estate selection to operational strategies. This episode shares stories of franchisee successes and the significant satisfaction of managing multiple units, painting a comprehensive picture of what it takes to thrive in the competitive fitness industry.   TIMESTAMPS:   (00:01) Sweat 440 (09:23) Diverse Workout at Sweat 440 (17:29) Building Community at Sweat 440 (23:44) Optimal Studio Size and Staffing (31:26) Marketing Strategy in Fitness Franchising (36:53) Franchise Marketing and Growth Strategies (44:47) Franchisee Focus (47:59) Franchise Support and Success Stories   Connect with Sweat 440 here:   https://sweat440.com/   Cody Patrick: https://www.linkedin.com/in/cody-patrick-2192519/ Matthew Miller: https://www.linkedin.com/in/millerfit/   Join the FREE Path To Freedom Facebook Group here: https://www.facebook.com/groups/1634819733719715/   7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising   If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.   https://calendly.com/wes-barefoot/introcallwithwes   Connect with Wes:   Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm Linkedin: https://www.linkedin.com/in/wesleybarefoot/   #Sweat440 #Franchising #Fitness

Do you use publicity in your marketing efforts? Do you expect to see leads from public releations? If you do, you are likely setting yourself up for disappointment. Our guest today is Nick Powills, and he shares with us how publicity should be viewed as lead awareness and not lead generation.TODAY'S WIN-WIN: Be patient with your results in growing a franchise system.LINKS FROM THE EPISODE:You can visit our guest's website at: https://hellomainland.com/https://www.1851franchise.comGet a copy of our guest's book: CLICK HERE.Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:https://www.linkedin.com/in/powills/ABOUT OUR GUEST:Nick Powills is CEO of Mainland (www.hellomainland.com), a content marketing technology company that includes No Limit Agency (www.nolimitagency.com); 1851 Franchise (www.1851franchise.com); and ESTATENVY (www.estatenvy.com). Mainland was established as the next step of our business for a few reasons. First, because we wanted to clearly define our why and our vision – to lead the reinvention of content marketing. Second, NLA is in the middle of the word Mainland, which shows our path from No Limit Agency. Third, Mainland is where we research, create insights and develop your brand strategy; No Limit Agency is where we create the design, digital development and content; and the platforms are the active newsroom for your brand, where we tie everything together. Nick is also the author of Sticks & Stones (www.stickstonesoar.com), an Inc. Magazine published book. He frequently keynotes conferences with a speech focused on leveraging your past pains to fuel a productive and choice driven future. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. Prior to jumping into PR, Nick worked as a writer at the Northwest Herald, a daily newspaper in Chicago; started Lumino, an online music magazine; and had internships at Rolling Stone and Details 2 of 2 Magazine. He holds a Bachelor of Journalism from Drake University in Iowa. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.