Podcasts about franchise marketing

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Patti Rother, founder and CEO of Root+Rise to explore how AI is reshaping franchise development, marketing, and operational growth.Patti shares how modern franchise brands can build AI-native systems that improve efficiency, accelerate decision-making, and create scalable growth engines for both founder-led and private equity-backed organizations. From franchise sales automation and marketing workflows to AI-powered analytics and lead response strategies, this conversation breaks down what forward-thinking brands are doing right now to stay competitive.The episode also dives into the evolving franchise buyer journey, the importance of aligning operations with marketing promises, and why “speed to lead” is becoming one of the biggest differentiators in franchise development success.

Most franchise brands don't have a growth problem. They have a disconnect problem.You can have strong marketing, a solid development team, and still struggle to scale if those pieces aren't working together. And for many franchisors, that misalignment between marketing and franchise development is the exact thing slowing growth without them realizing it. In this episode, we sit down with Lorne Fisher, founder of Fish Consulting and F2 Advisory, to break down what's actually behind that disconnect. From starting his agency with no clients to landing Dunkin after months of persistence, Lorne shares how his experience working with some of the most recognizable franchise brands shaped the way he thinks about growth, positioning, and strategy. We also get into what this looks like in real time. From crisis situations to FDD changes, Lorne explains how breakdowns inside an organization, not external factors, are often what create the biggest problems. He shares why poor communication turns small issues into larger ones and how transparency can either strengthen a system or quietly erode it over time. So, if your brand isn't growing the way you expected, this episode will help you see where the disconnect is happening and what needs to change to move forward.Resources:Don't Let Your FDD Renewal Trigger a Crisis - https://www.linkedin.com/pulse/dont-let-your-fdd-renewal-trigger-crisis-lorne-fisher-cfe-aedcc/?trackingId=U8mQe2BdSzarEQx8o1X3Cg%3D%3DConnect with Lorne:LinkedIn: @lorne-fisher-cfeWebsite: https://www.lornefisher.com/Episode Highlights:How Lorne Fisher built built his agency into one of the leading public relations and marketing agencies serving franchise and multi-location brands The role PR plays in franchise development and lead generationWhy marketing and franchise development are often disconnectedWhat high-growth franchise brands do differentlyThe biggest mistakes franchisors make during times of changeWhy poor communication turns into internal crisesHow to prepare your brand for crisis situations before they happenThe importance of transparency with franchiseesWhat franchisors should consider before making FDD changesHow to approach agency selection and strategic partnershipConnect with TracyPersonal LinkedIn: https://www.linkedin.com/in/tracy-panase/JBF LinkedIn - https://www.linkedin.com/company/jbfsaleJBF Franchise System - https://jbfsalefranchise.com/Email: podcast@jbfsale.comConnect with ShannonPersonal LinkedIn - https://www.linkedin.com/in/shannonwilburn/       JBF LinkedIn - https://www.linkedin.com/company/jbfsaleWebsite - https://shineexecutivecoaching.com/Email - shannon@shineexecutivecoaching.com

This is a recording of a live webinar recorded on May 22, 2026, starting at around 1 PM Eastern Time USA.   Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callVisit our website: https://bigskyfranchiseteam.com/Subscribe to our Multiply Your Success podcast: https://podcasts.apple.com/us/podcast/multiply-your-success-with-dr-tom-dufore/id1518562762 Subscribe to our Franchise Your Business podcast: https://podcasts.apple.com/us/podcast/franchise-your-business/id1578524542Get found in AI searches with: www.SkyBoundStrategies.com. Subscribe to our YouTube Channel: https://www.youtube.com/@bigskyfranchiseteam3523Links from the episode are here:    ISM® PMI® Reportsf3dz202604pmi.pdfcapdrob202604svcs.pdfUnited States Unemployment RateUnited States Inflation Ratechicsr.pdfBusiness Formation Statistics Press ReleaseStartup Sentiment Rebound Continues for a Third MonthLearnings From Google and Meta Earnings for Franchise Lead GenerationHow AI is Changing Consumer Search BehaviorTop Ten Business Opportunity Categorieshttps://en.wikipedia.org/wiki/List_of_all-time_Major_League_Baseball_win%E2%80%93loss_records This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is consistently recognized as one of the best franchise consulting firms in the United States, helping entrepreneurs franchise their businesses through a proven 3-Step franchise process rooted in ethical principles, hands-on guidance, and customized deliverables.  If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.  References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly ...

What does it look like to have a world-class CMO in your corner without the full-time price tag? In this episode, Alloy founder Rick Mayo sits down with Erin Levzow, CMO at CapitalSpring, to talk about the real value of fractional marketing leadership. Erin has held CMO roles at Wingstop, Freebirds, Museum of Ice Cream, and Marcus Hotels, and now works across the full CapitalSpring portfolio to help franchise brands build stronger marketing systems and better internal teams. She and Rick dig into how she mentors marketers inside growing companies, why most franchisees make the mistake of betting everything on one marketing channel, and what the faucet-and-bucket analogy tells you about why your spend is or is not working. They also talk about the human connection at the core of the Alloy model and why that matters more than ever in an AI-driven world. If you are building a franchise brand or trying to get more out of your marketing team, this episode is worth your time. Listen in to learn what great franchise marketing leadership actually looks like. Key Takeaways: 00:00 There Is No Silver Bullet 02:48 From Vegas Dead-Body Apartment to CMO 05:00 Wingstop, Museum of Ice Cream and the Road to CapitalSpring 07:32 Why CapitalSpring Recruited Erin onto Their Own Team 09:26 What a Fractional CMO Actually Does Day to Day 13:04 The Cyclical Relationship Between Franchisees and Customers 16:42 Why Alloy Stood Out as a Marketing Story 17:36 Mentoring Marketers Who Want to Do Everything Themselves 21:06 The Faucet and Bucket: Why Dripping Does Not Work 23:36 Do Not Get Drunk on Digital 25:16 The Karaoke Question Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that makes every dollar, national and local, work harder. Aren also shares how he got his start buying an e-commerce business his senior year of high school, why he eventually left that world for franchising, and what Franchise Ramp's no-contract model says about where their confidence comes from. If you are an Alloy franchisee, a prospective owner, or just trying to understand where your brand fund actually goes, this episode gives you a clear answer.

What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with Gordon Borrell, CEO of Borrell Associates, about the changing landscape of local advertising.Gordon shares research showing that since 2020, markets have 20% more businesses competing for the same customers, with nearly 80% of marketing budgets now going to digital channels like search and streaming video. But bigger budgets aren't always delivering better results, leading many franchisees back to grassroots strategies that build real brand awareness.They also discuss AI's growing role in marketing, with Gordon warning that AI tools can give biased or inaccurate recommendations. His advice: use AI as a helpful assistant, not a trusted expert.

What's the difference between a website that looks great and one that actually brings in business? In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs, to dig into what separates high-performing websites from digital dead ends. Jimmy has built nearly 700 websites over 25 years and built one of the first franchise analytics dashboards in the industry. He knows what works and more importantly, why. They cover how to design for different buyer personas, why time-on-site has dropped from three minutes to under one, how the back end of your site can quietly kill your marketing results, and why building for function before beauty is almost always the right call. If you run a franchise location or are evaluating the performance of your brand's web presence, this one is worth your time.

In this episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sit down with powerhouse leaders Angela Olea and Liberty Bernal, the visionary team behind Sweet Influencers. Angela, former founder and CEO of Assisted Living Locators, shares how a chance airplane conversation sparked a bold pivot into AI-powered influencer marketing for franchising. Liberty, President & COO, explains how their partnership blends strategy, operations, and innovation to disrupt local marketing at scale. In this episode, you'll learn: ✔️ What influencer marketing really means (and what it's not) ✔️ Why franchisees are the most powerful local influencers ✔️ How AI + human strategy create scalable, measurable campaigns ✔️ The biggest misconceptions franchisors have about influencer marketing ✔️ How to match the right influencer to the right audience ✔️ Why evolving as a leader is essential for growth Sweet Influencers is the first AI-powered influencer marketing platform built by franchisors for franchisors — helping brands scale authentic, measurable local marketing through trusted voices. If you're a franchisor looking to drive franchisee revenue and strengthen brand alignment, this episode is a must-watch. #TheFranchiseWoman #Franchising #InfluencerMarketing #AIinMarketing #WomenInBusiness #MarketingStrategy #FranchiseGrowth

In this episode, Chad Palmer, CMO of United Franchise Group, breaks down what it takes to scale and modernize franchise brands in today's fast-moving digital landscape. From managing a diverse portfolio of franchise concepts to leveraging AI-driven marketing strategies, Chad shares how innovation and agility are reshaping the industry.We explore how United Franchise Group approaches brand strategy, website optimization, and data integration to drive smarter decision-making and sustainable growth. Chad also dives into the role of private equity, the challenges of brand rebranding, and why speed often beats perfection in marketing execution.

At the International Franchise Association, I sat down with fractional CMO Chantel Soumis to talk about what's really working in franchise marketing today. We cover how AI is changing digital marketing, why trust matters more than ever, and why brands can't rely too heavily on automation. Chantel explains why personal branding, local community marketing, better targeting, and strong operations are still the biggest drivers of results. We also discuss common marketing mistakes franchisors make, how to audit vendors properly, and why franchisees need to feel heard, seen, and supported.

In this episode, Faith Gavelek, President of Drama Kids International, shares how she transformed franchise performance by shifting from traditional paid advertising to a more effective, organic growth strategy. By focusing on community-driven marketing, search visibility, and authentic brand storytelling, she built a high-performing franchise model that delivers both strong enrollment and sustainable profitability. Her approach challenges conventional marketing spend and offers a smarter, more strategic path to growth.Faith also breaks down the operational systems behind that success, including the development of clear, repeatable playbooks that empower franchise owners to scale with confidence. From leveraging AI to enhance marketing efficiency to maintaining brand consistency in an evolving digital landscape, she provides actionable insights for franchise leaders looking to streamline operations, improve lead quality, and drive long-term results.

In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Luke Hancock, Marketing Manager of Local Initiatives at Bin There Dump That, for an in-depth conversation on modern franchise marketing. Luke explains how his team has evolved its local marketing approach in the post COVID environment by moving away from siloed tactics and building a fully integrated strategy that aligns corporate efforts with franchisees. He outlines how they strengthened their presence on Google through Business Profile optimization and improved citation management, while also developing a custom suite of AI-powered GPT tools designed specifically for franchise owners.The discussion highlights why high-quality content remains essential for strong SEO performance and examines how AI is reshaping the search landscape, making diversification more important than ever. Luke also shares how effective data integration can transform insights into meaningful action. He offers an honest perspective on key lessons learned, including resource allocation, franchisee training, and the critical role of clear documentation in scaling marketing efforts efficiently without overwhelming teams.

Send us Fan MailIn Part 2, Steve Wiideman joins Greg Sterling and Mike Blumenthal to cut through the AI hype and explain what's actually working in multi-location SEO today.Despite growing attention on AI tools and “agentic commerce,” the real drivers of visibility are still foundational: intent-driven content, strong review signals, and brand awareness.They also explore how zero-click search is changing attribution, why websites are becoming data sources for AI, and what local search will look like in the next 3–5 years.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Daniel McCarty, Founder and CEO of Junk Start—the first pay-by-weight junk removal company in the United States.Daniel shares how he disrupted a crowded industry by rethinking pricing, creating a powerful value proposition, and building a brand designed to stand out. From early lessons in finding product-market fit to scaling through franchising, he breaks down the operational strategies and marketing decisions that fueled Junk Start's growth.The conversation also dives into the realities of entrepreneurship, the importance of strong team dynamics, and how emerging technologies like AI are shaping the future of customer experience. Whether you're building a franchise or looking to differentiate your business, this episode is packed with actionable insights and real-world lessons.

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Jeff Tomaszewski, founder and CEO of MaxStrength Fitness, to explore how he built a results-driven fitness brand designed to transform lives in just 20 minutes, twice a week.Jeff shares his journey from the world of physical therapy to launching a unique strength training concept focused on the minimum effective dose of exercise—where quality and intensity matter more than time spent in the gym. He explains how this philosophy shaped the foundation of MaxStrength Fitness and helped hundreds of clients reclaim their health.The conversation dives into the systems, processes, and marketing strategies required to scale a successful franchise brand. Jeff discusses the importance of client experience, building strong community relationships, and why targeting the right niche is essential for growth. He also shares lessons learned from developing an emerging franchise brand and how supporting franchise partners with strong operational and marketing systems sets them up for long-term success.

They've attended EVERY IFA Convention Since 1993 — Here's Everything They Know About Franchise PR

In this episode of the Art of Franchise Marketing podcast, host Erin Martin interviews Reed Kniffler, founder and CEO of Signal, a successful security services franchise. Reed shares his journey of building a $330 million business, emphasizing the importance of technology innovation, customer experience, and effective marketing strategies. He discusses the proprietary software developed to enhance operations and the role of AI in improving business efficiency. Reed also highlights leadership lessons learned throughout his career and the significance of personal purpose in professional success.

In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Steven Shortino, CEO of iSmash, a franchise brand specializing in rage rooms, splatter paint sessions, and axe throwing. Steven shares insights into the journey of building iSmash from a single location in Rochester, New York, to successfully franchising with over 100 locations. He discusses the unique challenges and strategies involved in marketing a franchise without brokers, emphasizing the importance of emotional connection in franchise sales and the need for differentiation in a competitive market.Steven elaborates on the marketing strategies that have propelled iSmash's growth, including a strong focus on digital marketing and community engagement. He highlights the significance of understanding franchisee motivations and the emotional factors that drive their decisions. The conversation also touches on the evolving landscape of marketing, particularly the role of AI and technology in enhancing franchise operations and support. Steven's hands-on approach and commitment to franchisee success are evident as he shares the core values that underpin the iSmash brand.

In this episode of the Art of Franchise Marketing, host Erin speaks with Adam Terranova, Senior Director of Marketing at Authority Brands. They discuss the evolution of franchise marketing, focusing on the importance of marketing technology, AI, and digital infrastructure. Adam shares insights on driving organic leads, optimizing websites for local SEO, and the significance of supporting franchisees through education and resources. The conversation highlights the need for a shared vision among franchisees and the franchisor to ensure success in a competitive landscape.

Grab Jeff Dudan's book Discernment  Most “everyday” brands don't lose because they're bad… they lose because they're forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You'll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you'll learn: What a “super fan” actually is (and why it's bigger than referrals) Why apathy is the silent killer for service brands The SUPER framework: Story, Understand, Personalize, Exceed, Repeat How experience beats price in crowded categories Why trust + word of mouth matter even more in the age of AI Learn more from Brittany: Masterclass Website: https://brittanyhodak.com About Brittany Brittany is the author of Creating Super Fans and a keynote speaker helping brands build loyalty and advocacy through intentional experience design. Download Discernment here Learn more about Jeff Dudan HOMEFRONT BRANDS #CustomerExperience #BrandLoyalty #SuperFans #WordOfMouthMarketing #ReferralMarketing #HomeServices #FranchiseBusiness #SmallBusinessGrowth #ServiceBusiness #MarketingStrategy #BusinessLeadership #Entrepreneurship #BrandStrategy #CustomerRetention #UnemployablePodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Grab Jeff Dudan's book Discernment  Most “everyday” brands don't lose because they're bad… they lose because they're forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You'll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you'll learn: What a “super fan” actually is (and why it's bigger than referrals) Why apathy is the silent killer for service brands The SUPER framework: Story, Understand, Personalize, Exceed, Repeat How experience beats price in crowded categories Why trust + word of mouth matter even more in the age of AI Learn more from Brittany: Masterclass Website: https://brittanyhodak.com About Brittany Brittany is the author of Creating Super Fans and a keynote speaker helping brands build loyalty and advocacy through intentional experience design. Download Discernment here Learn more about Jeff Dudan HOMEFRONT BRANDS #CustomerExperience #BrandLoyalty #SuperFans #WordOfMouthMarketing #ReferralMarketing #HomeServices #FranchiseBusiness #SmallBusinessGrowth #ServiceBusiness #MarketingStrategy #BusinessLeadership #Entrepreneurship #BrandStrategy #CustomerRetention #UnemployablePodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is a recording of a live webinar recorded on January 30, 2026, starting at around 1:30 PM Eastern Time USA.   Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callVisit our website: https://bigskyfranchiseteam.com/Subscribe to our Multiply Your Success podcast: https://podcasts.apple.com/us/podcast/multiply-your-success-with-dr-tom-dufore/id1518562762 Subscribe to our Franchise Your Business podcast: https://podcasts.apple.com/us/podcast/franchise-your-business/id1578524542Subscribe to our YouTube Channel: https://www.youtube.com/@bigskyfranchiseteam3523Links from the episode are here:   https://www.ismworld.org/supply-management-news-and-reports/reports/ism-pmi-reports/https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/humpt202512pmi.pdfhttps://tradingeconomics.com/united-states/manufacturing-payrollshttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/h4ckrob202512svcs.pdfhttps://tradingeconomics.com/united-states/unemployment-ratehttps://tradingeconomics.com/united-states/inflation-cpihttps://www.sca.isr.umich.edu/charts.htmlhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.franchiseinsights.com/franchise-development/most-franchise-development-teams-stuck-to-expansion-plans-or-grew-them-in-2025/https://www.franchiseinsights.com/franchise-development/a-reliable-source-for-franchise-development-website-referrals/https://www.franchiseinsights.com/franchise-development/franchise-lead-generation/record-referral-percentages-from-portals-to-franchise-development-websites/https://www.franchiseinsights.com/top-ten-business-opportunity-categories/https://www.uschamber.com/sbindex/summary ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is recognized as one of the leading franchise consulting firms in the United States, helping business owners franchise their businesses through a proven Franchise Blueprint process rooted in ethical and virtuous business principles. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly cor...

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Angela Olea, Founder & CEO of Sweet Influencers, and Liberty Bernal, President & COO, for a candid conversation on building, scaling, and evolving purpose-driven franchise brands.Angela and Liberty share lessons from their early days as founders. Including hard-earned insights on hiring, leadership transitions, and navigating private equity, and how those experiences ultimately led to the creation of Sweet Influencers, a company redefining influencer marketing for franchise systems.The discussion explores how franchises can successfully bridge technology with human connection, why authenticity matters more than ever at scale, and how to design influencer programs that protect brand integrity while delivering measurable results. From local storytelling to legal considerations, KPIs, and long-term influencer relationships, this episode offers a practical roadmap for franchise leaders looking to turn franchisees into true brand advocates.

⭐ INTERESTED IN FRANCHISE OWNERSHIP? Schedule a call with one of our coaches today!  https://www.francoach.net/ 

AI in franchise marketing is shifting from experimental to essential. As competition grows and margins tighten, franchisors are searching for smarter, more efficient ways to reach the right leads, tell better brand stories, and scale with authenticity. The next phase of growth won't be built on outdated marketing tactics. It will be led by those who embrace innovation, data, and tools that work in real time. Angela Olea knows that space well. As the founder of the nation's first senior placement franchise, she not only pioneered an industry, she built and scaled it into a national brand. Her background gives her unique insight into both sides of the franchise equation—from what franchisees need to succeed to what franchisors must prioritize to protect and grow the brand. After successfully exiting that venture, she turned her attention to one of the most overlooked growth drivers in franchising: marketing. Through her latest company, Sweet Influencers, Angela is now building the first AI-powered influencer marketing platform created by franchisors for franchisors. The platform focuses on helping brands reach qualified prospects through authentic, localized content that connects. Unlike traditional influencer networks that prioritize reach over relevance, Sweet Influencers is designed to deliver performance through credibility, trust, and data-driven storytelling. AI in franchise marketing isn't just about automation. It's about creating more effective communication between brands and the audiences they serve. It's also about freeing franchise teams from low-yield tactics and redirecting their focus toward scalable systems. Sweet Influencers uses artificial intelligence not to replace human creativity, but to enhance it. From selecting the right voices to measuring campaign performance, the technology allows franchisors to operate with greater precision and confidence. Angela's approach emphasizes that profitability and authenticity must be baked into a franchise from the start. That mindset carries over into marketing strategy. Brands that succeed in today's landscape are those that lead with transparency, serve with intention, and build systems that are as smart as they are sustainable. AI becomes a tool for alignment—ensuring the message matches the mission. Franchise marketing has traditionally relied heavily on manual campaigns, long cycles, and fragmented insights. With AI, that model is evolving. Now, marketing leaders can test faster, target better, and scale what works. Sweet Influencers gives franchisors a platform that integrates into their broader strategy rather than operating as a disconnected service. That kind of integration is key in an environment where every marketing dollar must be accounted for and every lead must be qualified. What sets Angela apart is her ability to translate operational experience into marketing solutions that actually make sense. She doesn't speak in jargon or generic frameworks. She brings lessons from the real world—what it's like to scale a brand, protect margins, and still find ways to stand out. Her work at the intersection of franchising, marketing, and AI is part of a larger movement pushing the industry toward smarter growth. Franchisors no longer have to choose between efficiency and authenticity. With platforms like Sweet Influencers, they can have both. By using AI to elevate the quality of their marketing and the clarity of their messaging, they set themselves—and their franchisees—up for long-term success. Watch the full episode on YouTube. Don't miss future episodes. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Angela Olea Angela Olea is the Founder and CEO of Sweet Influencers, the first AI-powered influencer marketing platform built specifically for franchisors. She previously founded and scaled the nation's first senior placement franchise and brings deep experience in franchise development, brand building, and marketing strategy. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of experience helping organizations scale smarter and faster. As President and CEO of Prime Concepts Group, Inc., he's credited with generating over one billion dollars in sales for start-ups, franchise systems, and Fortune 500 companies. A serial entrepreneur, Ford has founded more than ten businesses, authored five books, earned three U.S. patents, and received multiple industry awards. Known for his strategic thinking and down-to-earth style, Ford helps brands expand awareness, attract loyal customers, and drive measurable results. His expertise also extends to AI prompt engineering, where he trains artificial intelligence to create high-impact marketing, operations, and sales content. Ford recently showcased this expertise at the "Unleash AI for Business Summit," sharing insights on how ChatGPT is transforming the customer experience. Learn more at ProfitRichResults.com and tune in to his TV show at Fordify.tv.

PR isn't a “nice to have” in franchising, it's a credibility engine.Today we are chatting with Sherri Fishman, founder of Fishman Public Relations, for a conversation about how public relations has shaped franchise growth for more than three decades and why its impact is even more critical today.Sherri takes us back to 1991, when she launched her firm after years working in franchise public relations, a path that would go on to shape how franchise brands tell their stories. Since then, she's worked alongside emerging concepts and some of the most recognized franchise brands in the country, served in multiple leadership roles within the International Franchise Association, and, in 2023, was honored with the prestigious Bonnie Levine Award for her mentorship, leadership, and lasting impact on franchising. Throughout our conversation, she shares hard-earned lessons on leadership, risk, earned media, and why empathy has always been central to her approach.We also dig into how PR has evolved from traditional media pitching to a more integrated mix of earned media, content, social visibility, and local storytelling. Sherri explains why franchisees are often a brand's strongest ambassadors, how local PR programs like grand openings and community engagement fuel both unit-level success and franchise development, and why leaders who treat PR as a short-term tactic often miss its real value.So whether you're launching a franchise, supporting franchisees in local markets, or rethinking how your brand builds trust at scale, this episode offers real insight into how PR actually works inside franchising. Sherri breaks down what to prioritize, what to pace, and why treating PR as a long-term strategy, not a one-time push, creates more durable growth.Connect with SherriLinkedIn - https://www.linkedin.com/in/sherrifishman/Email - sfish@fishmanpr.comEpisode Highlights:Sherri Fishman's path into franchising and entrepreneurshipWhy earned media still mattersHow PR has evolved in today's digital landscapeThe role of franchisees in local brand visibilityWhy PR supports both unit growth and franchise developmentThe long-term value of PR for franchise brandsConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale Website - https://shineexecutivecoaching.com/ Email - shannon@shineexecutivecoaching.com

A FREE COPY OF JEFF'S Book Discernment Find Out More About Jeff Dudan at https://www.jeffdudan.com 

A FREE COPY OF JEFF'S Book Discernment Find Out More About Jeff Dudan at https://www.jeffdudan.com 

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. Kenneth also highlights the challenges of managing multiple vendors and the importance of building strong relationships to drive performance.

How GoHighLevel Became the #1 CRM for Agencies Ceo & Co-Founder Shaun Clark Explains Want better decisions and better customers? Grab a free copy of my book Discernment and see what we're building at HomefrontBrands.com — links are in the description below. In this episode of Unemployable with Jeff Dudan, I sit down with Shaun Clark, co-founder of HighLevel (Go High Level), the CRM that quietly scaled to millions of businesses by doing one thing differently: building with a community of elite marketers instead of selling software straight to small business owners. We talk about: How Shaun pivoted from selling to small businesses to empowering agencies Why HighLevel chases outcomes, not features or seats Turning missed calls into booked jobs with AI voice agents Using community feedback, idea boards, and live town halls to ship the right product The real impact of AI on SaaS, pricing, jobs, and the next wave of tools How to structure partnerships so they don't blow up your friendships If you're a founder, marketer, or agency owner who wants to capture, nurture, and close more business — this conversation will change how you think about software, AI, and community. A FREE COPY OF JEFF'S Book DiscernmentFind Out More About Jeff Dudan at www.jeffdudan.com Build your own business starting here: www.homefrontbrands.com https://www.gohighlevel.com Shaun on LinkedIn If this episode helps you, share it with a business owner or agency operator who needs better systems and better outcomes.  #HighLevel #GoHighLevel #ShaunClark #JeffDudan #UnemployablePodcast #MarketingAgency #AgencyOwners #CRMSoftware #SalesAutomation #MarketingAutomation #SmallBusinessGrowth #EntrepreneurLife #BusinessSystems #AIPowered #SaaSFounder Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How GoHighLevel Became the #1 CRM for Agencies Ceo & Co-Founder Shaun Clark Explains Want better decisions and better customers? Grab a free copy of my book Discernment and see what we're building at HomefrontBrands.com — links are in the description below. In this episode of Unemployable with Jeff Dudan, I sit down with Shaun Clark, co-founder of HighLevel (Go High Level), the CRM that quietly scaled to millions of businesses by doing one thing differently: building with a community of elite marketers instead of selling software straight to small business owners. We talk about: How Shaun pivoted from selling to small businesses to empowering agencies Why HighLevel chases outcomes, not features or seats Turning missed calls into booked jobs with AI voice agents Using community feedback, idea boards, and live town halls to ship the right product The real impact of AI on SaaS, pricing, jobs, and the next wave of tools How to structure partnerships so they don't blow up your friendships If you're a founder, marketer, or agency owner who wants to capture, nurture, and close more business — this conversation will change how you think about software, AI, and community. A FREE COPY OF JEFF'S Book DiscernmentFind Out More About Jeff Dudan at www.jeffdudan.com Build your own business starting here: www.homefrontbrands.com https://www.gohighlevel.com Shaun on LinkedIn If this episode helps you, share it with a business owner or agency operator who needs better systems and better outcomes.  #HighLevel #GoHighLevel #ShaunClark #JeffDudan #UnemployablePodcast #MarketingAgency #AgencyOwners #CRMSoftware #SalesAutomation #MarketingAutomation #SmallBusinessGrowth #EntrepreneurLife #BusinessSystems #AIPowered #SaaSFounder Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Franchise Fit Podcast (formerly Eye on Franchising) returns with a powerhouse episode on the future of influencer marketing in franchising — featuring two industry icons: Angela Olea (Founder & CEO, Sweet Influencers) and Liberty Bernal (President & COO, Sweet Influencers).If you've ever wondered how AI, micro-influencers, and real UGC content will transform franchise growth, this is your episode.From the early days of Blackberries, Yellow Page ads, and landlines to AI-powered influencer campaigns… marketing has changed forever. And Sweet Influencers is leading the next wave.Whether you're a franchisor, franchisee, or future business owner — this episode reveals how influencer marketing REALLY works, how campaigns are matched to the right audience, why micro-influencers drive massive ROI, and how AI now predicts what content will actually convert.This episode is sponsored by SEO Samba — AI-Driven, Predictable Franchise Marketing Success.

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Demi Iskandar, the Head of Marketing at School of Rock. They discuss the evolving landscape of marketing, focusing on lead generation strategies, the importance of community engagement, and the balance between corporate and franchise marketing efforts. Demi shares insights on local marketing tactics, the significance of authentic storytelling, and the impact of social campaigns. The conversation also touches on the role of data analysis in marketing strategies and the future initiatives involving AI.

Franchisees Who Are Winning Big—and the Strategies You Need! | Homefront Brands Panel of the Pros Franchisees across Homefront Brands are winning big—and in this Franchise Friday segment, Jeff Dudan breaks down exactly how they're doing it. Featuring insights from top owners Sean Raferty (Top Rail Fence Denver), Helen & Steve Holden (Temporary Wall Systems Fort Worth), Steve Moore (The Designery Greensboro), Allie Hauser (The Designery Atlanta), and Tyler Kirk (Window Hero Charlotte), this panel reveals the real strategies behind explosive franchise growth. From digital lead generation and referral partnerships to LinkedIn outreach, associations, commercial sales, and community networking, these franchisees share the exact tactics driving multi-million-dollar results in home services. 

Franchisees Who Are Winning Big—and the Strategies You Need! | Homefront Brands Panel of the Pros Franchisees across Homefront Brands are winning big—and in this Franchise Friday segment, Jeff Dudan breaks down exactly how they're doing it. Featuring insights from top owners Sean Raferty (Top Rail Fence Denver), Helen & Steve Holden (Temporary Wall Systems Fort Worth), Steve Moore (The Designery Greensboro), Allie Hauser (The Designery Atlanta), and Tyler Kirk (Window Hero Charlotte), this panel reveals the real strategies behind explosive franchise growth. From digital lead generation and referral partnerships to LinkedIn outreach, associations, commercial sales, and community networking, these franchisees share the exact tactics driving multi-million-dollar results in home services. 

Franchise marketing is more than running ads or managing brand awareness. It's a strategic process that connects entrepreneurs, brands, and customers through trust, storytelling, and value-driven engagement. The best franchise marketing strategies help businesses expand their reach while maintaining the integrity of the brand at every level — from national awareness to local community relationships. Few people understand that dynamic better than Ali Kraus, Chief Marketing Officer at Benetrends Financial. With deep expertise in franchise development marketing, digital strategy, and brand building, Ali has become one of the most respected voices in the franchising industry. Her leadership reflects how marketing can not only grow businesses but also empower people and strengthen communities. Benetrends Financial has been at the center of franchise success stories for decades. As a leader in franchise funding, Benetrends helps entrepreneurs start and expand their businesses through innovative financial solutions, including their signature Rainmaker Plan and SBA lending support. The company's commitment to entrepreneurship goes beyond numbers — it's about helping people achieve independence, stability, and long-term growth. Ali's marketing approach aligns with that mission. By integrating creative strategy with practical execution, she helps franchisors and franchisees navigate challenges in visibility, recruitment, and retention. Her belief in collaboration and community has made her a strong advocate for empowering women in franchising, both through her work at Benetrends and her leadership with the International Franchise Association's Women's Franchise Committee. As an incoming Chair of the committee, Ali is helping pave the way for more women to find opportunities in leadership, ownership, and influence within the franchise industry. Her work demonstrates how franchise marketing can be a vehicle for change — not only driving business results but also creating a more inclusive and diverse community of entrepreneurs. In an era where consumers demand authenticity and connection, Ali's perspective on franchise marketing reminds business owners that success isn't just about selling a product. It's about building relationships, aligning brand purpose with customer values, and giving people a reason to believe in the businesses they support. For franchise brands and entrepreneurs alike, her message is clear: effective marketing starts with clarity, consistency, and connection. When combined with the right funding foundation and strategic leadership, those elements create a roadmap for sustainable growth. Franchise marketing continues to evolve, and leaders like Ali Kraus are shaping what comes next — a future defined by innovation, inclusion, and purpose-driven progress. Through her work at Benetrends Financial and her commitment to empowering women across the franchise landscape, she continues to show what's possible when vision and leadership come together. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ali Kraus Ali Kraus is the Chief Marketing Officer at Benetrends Financial, where she leads brand development, marketing strategy, and franchise growth initiatives. A passionate advocate for women in franchising, Ali serves as the incoming Chair of the International Franchise Association's Women's Franchise Committee. She has been recognized as a Top Franchise Influencer and one of 1851 Magazine's Young Ones to Watch. Her expertise in franchise marketing, digital strategy, and leadership has made her a respected voice in the industry and a driving force for innovation and inclusion. Learn more about her work at Benetrends.com About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate more than a billion dollars in sales worldwide, working with companies from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, expand brand awareness, and drive innovation. An entrepreneurial powerhouse, Ford has founded more than ten companies, authored five books, and been awarded three U.S. patents. His expertise also extends to artificial intelligence and marketing innovation, where he is recognized for training teams on how to use AI tools to enhance operations, improve customer engagement, and increase profitability. As the creator and host of Fordify LIVE! and The Business Growth Show Podcast, Ford continues to share insights that help leaders accelerate results, strengthen their brands, and future-proof their organizations. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv

In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their customers. 

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiatives, including national tournaments and partnerships. The conversation highlights the vibrant pickleball culture and the club's commitment to fostering a welcoming environment for players of all levels.

Sponsors:◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account◦ Marvin Windows and Doors◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Ace Rodrigues:◦ https://pickleballkingdom.comConnect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Young, president of Pet Butler. They discuss Pet Butler's journey since its 2017 acquisition, the challenges encountered in marketing and franchisee buy-in, and the strategies implemented to grow the business. James shares insights on leveraging AI in marketing, understanding customer behavior, and retaining customers in a competitive landscape. The conversation highlights the evolving nature of marketing in the franchise industry and the need for strategic planning amid new technologies.

What if people trusted you more than your brand? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Brooke Budke — a cancer survivor, former President of Title Boxing Club, and now the Founder & CEO of Momentum Brands, a fractional CMO firm helping emerging franchise brands grow through authentic personal branding, not paid ads. Brooke shares why 80% of consumers would rather follow the founder than the brand, the psychology behind trust in the post-COVID marketplace, and how leaders can use platforms like LinkedIn to build real authority. They also unpack the future of search, the rise of AI, how to humanize automation, and why franchise CEOs must stay congruent with their mission to win trust online and offline. In This Episode: Why personal brands outperform corporate brands The 5 content pillars of authority How to build presence on LinkedIn (without being cringe) The evolution of Google → Gemini → ChatGPT search Balancing authenticity and leadership in franchise systems Guerrilla marketing tactics that still work in 2025

What if people trusted you more than your brand? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Brooke Budke — a cancer survivor, former President of Title Boxing Club, and now the Founder & CEO of Momentum Brands, a fractional CMO firm helping emerging franchise brands grow through authentic personal branding, not paid ads. Brooke shares why 80% of consumers would rather follow the founder than the brand, the psychology behind trust in the post-COVID marketplace, and how leaders can use platforms like LinkedIn to build real authority. They also unpack the future of search, the rise of AI, how to humanize automation, and why franchise CEOs must stay congruent with their mission to win trust online and offline. In This Episode: Why personal brands outperform corporate brands The 5 content pillars of authority How to build presence on LinkedIn (without being cringe) The evolution of Google → Gemini → ChatGPT search Balancing authenticity and leadership in franchise systems Guerrilla marketing tactics that still work in 2025

In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy's Sliders. Ashley shares her expert perspective on franchise marketing, highlighting the importance of data-driven decision-making, innovative technology, and community engagement. Listeners will gain valuable insights into recent initiatives, such as website launches and menu simplification, as well as practical lessons learned from years of experience. Additionally, they will explore the transformative impact of AI tools on marketing operations. Whether you're a seasoned marketer or new to the franchise world, Ashley's approach to authentic leadership and continuous learning delivers actionable strategies for success.

In this episode of the Art of Franchise Marketing, Erin Martin interviews Martha O'Gorman, CMO of Loyalty Brands. They discuss Martha's journey in the franchise industry, the growth and expansion of Loyalty Brands, and the company's unique multi-brand strategy. Martha shares insights on cross-marketing, franchisee relationships, and the company's support structure. The conversation also explores the challenges of digital marketing, the evolution of website management, and the significance of digital PR. Finally, they explore the need for diversified marketing strategies and the opportunities available in franchising.

Franchise growth strategies have never been more critical. In an era where consumer attention is fragmented and competition is fierce, the brands that thrive are those that go beyond selling products and services—they tell stories that resonate. Few people understand this better than Nick Powills, founder of No Limit Agency and publisher of 1851 Franchise, a platform dedicated to bridging the gap between franchisors, franchisees, and the media. For more than a decade, Powills has championed an approach that blends creativity, data, and authenticity to position franchises for sustainable growth. His philosophy is rooted in a simple but powerful truth: every brand has a story, but not every brand knows how to tell it effectively. By helping brands articulate their purpose and align that message across multiple channels, Powills has helped hundreds of franchise systems grow stronger and scale faster. Franchise growth strategies today require a departure from the transactional marketing mindset. Gone are the days when success was measured solely by ad spend and impressions. Modern consumers—and prospective franchisees—crave transparency, relevance, and connection. Powills argues that storytelling is the foundation for building these connections. “If you can't explain why you matter, neither will anyone else,” he says. Ford Saeks, business growth strategist and host of The Business Growth Show, echoes this sentiment. Saeks often stresses that marketing is not about shouting louder—it's about speaking directly to the needs and aspirations of your audience. Whether attracting franchise candidates or acquiring customers, the message must be clear, consistent, and emotionally engaging. This is where the intersection of branding and franchise growth strategies becomes most powerful. Powills' work at No Limit Agency illustrates this intersection in action. His team partners with brands to integrate public relations, digital marketing, and content creation into a unified growth plan. It's an approach that moves beyond vanity metrics and focuses on impact—measured in leads, conversions, and long-term brand equity. One of his biggest innovations is leveraging storytelling not just for consumer-facing campaigns, but also for franchise development. Prospective owners aren't buying a logo; they're investing in a vision. By humanizing the brand and showcasing real success stories, franchisors can attract partners who align with their culture and values. Another cornerstone of Powills' franchise growth strategies is adaptability. The marketing playbook that worked five years ago is obsolete in today's landscape. Social media platforms evolve, search algorithms shift, and consumer expectations rise. Brands that cling to old tactics risk falling behind. Instead, Powills advocates for an agile approach that embraces experimentation and continuous improvement. This mindset mirrors the advice Saeks often gives his clients: test, measure, and refine. Growth isn't static—it's iterative. The human element, however, remains irreplaceable. Technology may amplify reach, but relationships build trust. Powills emphasizes the importance of authentic engagement—whether through thought leadership, personalized content, or meaningful interactions on social media. These efforts signal to both consumers and franchise prospects that a brand values more than transactions; it values community. As the publisher of 1851 Franchise, Powills has also created a platform for dialogue and education within the industry. By spotlighting best practices and sharing stories from across the franchise ecosystem, he fosters collaboration that benefits everyone from emerging brands to established players. This commitment to transparency and knowledge-sharing reflects his belief that the rising tide lifts all boats—a philosophy that resonates with leaders like Saeks, who champion innovation and peer-to-peer learning. The future of franchising will belong to brands that combine strategic vision with compelling storytelling. For leaders seeking to elevate their growth strategies, the lesson is clear: clarity of purpose drives clarity of execution. When you know your story—and tell it well—you position your brand to attract the right people, forge stronger connections, and achieve sustainable growth. Franchise growth strategies are no longer optional—they're a necessity. And for those willing to invest in authenticity, creativity, and adaptability, the opportunities are limitless. Watch the full episode on YouTube. Fordify LIV! streams every Wednesday at 11:00 a.m. Central on all major social platforms, featuring conversations with top business leaders. New podcast episodes of The Business Growth Show drop every Thursday. About Nick Powills Nick Powills is the founder of No Limit Agency and publisher of 1851 Franchise, where he helps brands grow through integrated storytelling and strategic communications. With over 15 years of experience in public relations, marketing, and franchise development, Nick has worked with more than 50 global franchise brands to build strong reputations and generate meaningful growth. He is a Certified Franchise Executive and a recognized thought leader in brand strategy and media engagement. Nick's passion for humanizing brands and creating impactful campaigns has made him a trusted voice in the franchise industry. Learn more at 1851franchise.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped businesses—from startups to Fortune 500s—generate more than a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., Ford specializes in driving measurable results through strategic marketing, branding, and innovation. He is an award-winning entrepreneur, author of five books, and a recognized expert on using technology and strategy to fuel growth. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.

What if your grand opening sprint is the very thing burning out your team and killing your momentum? Aaron Hovivian shares the proven strategy his team uses to launch drive-thru coffee shops, run high-impact sprints, and avoid chaos. Whether you're a franchisee or founder, this episode breaks down the full blueprint—from planning to execution—with real stories and hard-won lessons.   ⏱️ Timestamps: 00:00 – Why sprints can burn out your team 01:40 – What Aaron's fractional COO team actually does 03:48 – How short-term contracts empower clients 05:17 – From vision to grand opening: how to break it down 07:02 – The difference between annual plans and sprints 08:52 – Grand opening vs. sprint: where things get real 10:25 – Marketing sprints and digital product launches 12:57 – Common launch week mistakes 16:30 – The dark side of “always sprinting” 28:34 – Why building a strong third tier is key 40:38 – The biggest mistake founders make during sprints   Connect with Erik Van Horn:

How are you building the enterprise value of your company? What types of marketing and PR are you doing to help create awareness? Our guest today is Zack Fishman, and he shares with us the some of the levers to pull to build your brand's enterprise value.TODAY'S WIN-WIN:The rush to the space to become more "professionalized” is happening across franchising. This is raising the bar for franchising in general.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: https://fishmanpr.comAttend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guest on social:https://www.linkedin.com/in/zack-fishman/ABOUT OUR GUEST:Zack has been involved in the franchise space since he could walk (literally), devoting his life to understanding all facets of the industry. Currently, Zack is the Chief Growth Officer for Fishman PR, the world's foremost PR firm specializing in franchising and Franchise Elevator, the world's preeminent emerging brands PR firm.In his spare time, Zack is also the Co-Founder of Franchise YoungConference, the only conference for Millennial/Gen-Z franchise executives, Host of Modrn Business Podcast, an award-winning podcast focusing on showcasing franchising's most exciting entrepreneurs and is Partner & COO of Franchise Supplier Network, where he specializes in matching franchisors with best-fit suppliers.ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Are you ready to step into the arena? In this power-packed episode of Franchise Fridays, Jeff Dudan breaks down why every franchise owner must be the face of their business. He shares real-world stories, tactical leadership tips, and lessons from decades of experience in franchising. Discover how to: Create reputational lead flow (no more buying weak leads) Attract and retain top talent in your local market Build meaningful partnerships with suppliers, banks, and agencies Eliminate business latency through leadership clarity Train like a business athlete—physically, mentally, and strategically Build a business that reflects your energy, intention, and vision This episode is your wake-up call if you're considering franchise ownership or already in the game. It's not about managing—it's about leading.