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This is a recording of a live webinar recorded on May 23, 2025, starting at around 2 PM Eastern Time USA. Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callSubscribe to our other podcast: Multiply Your Success: https://www.multiplyyoursuccesspodcast.com/ Subscribe to our other podcast: Franchise Your Business: https://open.spotify.com/show/7Ff8rTBR1Oykv4dIOOBdhnLinks from the episode are here: https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/ https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/t4iff202504pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/apexrob202504svcs.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/hospital/sprtrob202505hos.pdfhttps://tradingeconomics.com/united-states/unemployment-ratehttps://tradingeconomics.com/united-states/inflation-cpihttps://www.sca.isr.umich.edu/files/chicsr.pdfhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.uschamber.com/sbindex/summaryhttps://www.vistage.com/vistage-ceo-confidence-index/https://www.guidantfinancial.com/small-business-trends/https://www.linkedin.com/pulse/entrepreneurs-agree-now-much-better-time-startups-than-bkjie/?trackingId=1DQPHtzvzHEEIgElg8OyNw%3D%3DIn our latest Franchise Your Business podcast, we analyze current economic indicators and their impact on franchise development, revealing a stable economy with significant entrepreneurial interest despite mixed signals from manufacturing and consumer sentiment.Per the links provided and data sources cited in the video:• Manufacturing PMI at 48.7%, showing contraction but with improving trend compared to last year• Services PMI at 51.6% and Hospital PMI at 55%, indicating overall economic expansion• Unemployment rate steady at 4.2% with improving labor force participation• Inflation decreased to 2.3%, lowest since February 2021• Nearly 450,000 new businesses formed in April, showing strong entrepreneurial interest• Consumer sentiment dropped sharply, potentially due to recent tariff implemeABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly correct it and provide the appropriate acknowledgment."
Are you considering investing in a franchise? In this episode of Franchise Fridays, Jeff Dudan reveals the 8 essential support pillars that every successful franchise system should provide. These pillars are key to long-term franchise success, ensuring you have the right tools, support, and systems to thrive. From onboarding and training, to marketing and lead generation, technology, community, coaching, and exit strategies, Jeff covers everything you need to know before committing to a franchise opportunity. Whether you're just getting started or scaling up, this episode will help you make an informed decision. Key topics discussed: The importance of onboarding and training for franchise owners How ongoing coaching and field support help you grow The role of marketing and lead generation in franchise success How technology systems empower franchise owners Building a franchise community and leveraging peer support Ensuring leadership and vision align with your business goals Understanding financing options to scale and grow Planning for your exit strategy and maximizing your business's value If you're serious about franchising, this episode will guide you through the essential factors for a successful journey.
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Stephanie Knepp, CEO of Sit Still Kids Salon. They discuss the unique approach of Sit Still in providing a comprehensive customer experience that goes beyond haircuts for kids. Stephanie shares insights on building customer loyalty, effective marketing strategies, and the integration of technology in enhancing customer engagement. The conversation also delves into the importance of operational excellence in marketing success and the future growth plans for Sit Still Kids Salon.
AI, rebranding, and international franchise growth Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai
New episode highlights the value-packed model behind Mosquito Shield Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Amy Cantwell, VP of Marketing at Re-Bath Corporation. They discuss Amy's extensive background in marketing, the opportunities she sees in franchising, particularly with AI and data utilization, and the importance of building a data-driven marketing culture. Amy shares insights on navigating data security in the age of AI, offers advice for franchise marketers, and reflects on her entrepreneurial experience with a winery, emphasizing the importance of understanding business outcomes in marketing. In this conversation, Amy Cantwell discusses various marketing strategies, focusing on influencer marketing, brand campaigns, and the importance of emotional connections in creative advertising. The discussion also touches on the long-term benefits of brand awareness and the need for candid communication in team dynamics.
In this episode of the Art of Franchise Marketing Podcast, host Erin Martin speaks with Lou Imbriano, a seasoned marketer with experience in sports and franchise marketing. Lou shares insights from his time as the Chief Marketing Officer for the New England Patriots, discussing how he transformed a transactional marketing approach into a relationship-oriented strategy that significantly increased revenue. He emphasizes the importance of understanding customer needs, leveraging data, and creating memorable experiences to foster loyalty. Lou also highlights the necessity of integrating sales and marketing efforts and the value of building strong customer relationships to drive referrals and business growth.
Franchise Now AI Radio shares how AI empowers franchisees with smarter marketing. To Learn more please visit https://franchisenow.ai/ Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai
Announcing the release of a new Franchise Marketing Radio episode with Simone Kelly, founder and CEO of Seniornicity. Listen to the full episode here https://blog.franchisenow.ai Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai
From Scrappy Startup to Powering Brands Like Nike | Mark Michael's DevHub Story In this episode of On The Homefront, Jeff Dudan sits down with Mark Michael, CEO and Co-Founder of DevHub. What started as a scrappy startup running on empty grew into a digital platform trusted by global brands like Nike and Chanel. Mark shares the real journey: how they burned through $2M fast, faced massive setbacks, stuck together, and built a multi-location web platform that's redefining how brands show up online. They dig into startup lessons, franchise growth, the future of SEO and AI, and why building your brand — not just your business — will separate the winners from the rest. If you're an entrepreneur, a franchisor, a digital marketer, or anyone chasing big dreams, this raw conversation will hit home. ✅ Learn how to survive startup struggles ✅ Understand why the future of search is changing fast ✅ Find out why owning your digital front door matters more than ever ✅ Hear the real lessons behind scaling DevHub into a brand powerhouse
From Scrappy Startup to Powering Brands Like Nike | Mark Michael's DevHub Story In this episode of On The Homefront, Jeff Dudan sits down with Mark Michael, CEO and Co-Founder of DevHub. What started as a scrappy startup running on empty grew into a digital platform trusted by global brands like Nike and Chanel. Mark shares the real journey: how they burned through $2M fast, faced massive setbacks, stuck together, and built a multi-location web platform that's redefining how brands show up online. They dig into startup lessons, franchise growth, the future of SEO and AI, and why building your brand — not just your business — will separate the winners from the rest. If you're an entrepreneur, a franchisor, a digital marketer, or anyone chasing big dreams, this raw conversation will hit home. ✅ Learn how to survive startup struggles ✅ Understand why the future of search is changing fast ✅ Find out why owning your digital front door matters more than ever ✅ Hear the real lessons behind scaling DevHub into a brand powerhouse
Franocity CEO joins Franchise Now to discuss tech-driven advising, franchisee success, and market fit. Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai
A must-listen! Discover how AI is transforming home service franchises in our latest Franchise Marketing Radio episode featuring Roland Ligtenberg. Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai
What's the secret sauce that propels franchising success and transforms entrepreneurs into industry leaders?Today, we are joined by industry expert Steve Beagelman. Steve shares his early fascination with franchising that set him on a path to innovate and establish his own franchise, Black Tie Express, which predated companies like Uber Eats and Grubhub. And he's diving into crucial insights for aspiring franchisors, emphasizing the importance of understanding that franchising demands commitment, hard work and a willingness to adapt to an ever-changing business landscape.Steve stresses that success in franchising depends on strong relationships, both with franchisees and within the industry network as well. Steve Beagelman is a leader in the franchise industry, with over 35 years of experience holding various positions from entrepreneur to senior level executive, giving him a unique insight and perspective in growing, operating, and building brands. In 2009, Steve established SMB Franchise Advisors, a franchise consulting company specializing in advising franchise start-ups and existing franchise concepts of ways to drive business growth. Now 15+ years later, the company has helped over 500 brands launch and grow through the franchising model. Steve specializes in private equity transactions and in helping SMB clients expand their brands. So, if you are ready to hear Steve's story of inspiration, and how the balance of growth, sustainability, and brand integrity offer a valuable framework for businesses aiming to scale in today's competitive marketplace then this episode is for you!Connect with SteveWebsite - https://smbfranchising.com/Email - steve@smbfranchising.comEpisode Highlights:Steve's background and journey into franchisingDevelopment of Black Tie ExpressEstablishment of SMB Franchise AdvisorsImportance of relationships and culture in franchisingUnique aspects of successful franchise brandsIdentifying readiness and commitment in potential franchisorsImportance of strong operational and support systemsTrends and challenges in franchising industryConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale
In the Art of Franchise Marketing podcast episode, Erin Martin interviews Laura Rice, CMO of Huffman Family Brands. They discuss the marketing strategies behind the Celebree School brand and its franchise growth. Laura shares insights on the importance of community connections, the newly launched brand fund, and how data and AI tools are being utilized to enhance marketing efforts and customer experience. The conversation highlights the challenges and opportunities in franchise marketing, emphasizing collaboration among franchisees and the significance of grassroots marketing. In this conversation, Erin Martin and Laura Rice delve into the transformative role of AI in customer insights, the importance of strategic meetings for team collaboration, and the metrics that define performance in franchise development.
Rick Grossmann talks trends, tech, and growth in this latest episode of Franchise Marketing Radio. Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Doyle, CMO of Pirtek USA, discussing his extensive experience in franchising, particularly in the service industry. They explore the importance of being findable in emergency services, the strategies for enhancing digital presence, and the value of customer reviews. The conversation emphasizes the significance of focusing on foundational marketing strategies and building strong relationships with franchise owners. In this conversation, James Doyle discusses various aspects of marketing, particularly in the B2B sector. He emphasizes the importance of customer engagement through multiple review methods, understanding customer needs, and the differences between B2B and B2C marketing strategies.
In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing.Gato shares how K9 Resorts is streamlining franchisee marketing with turnkey systems and influencer collaborations. She highlights their shift from manual content distribution to automation, easing the load on franchise owners while ensuring brand consistency.The conversation explores the power of grassroots marketing, the balance between corporate messaging and local storytelling, and how K9 Resorts equips franchisees with tools for success. Whether you're in pet care or another service industry, this episode offers actionable insights on blending digital strategies with community-driven marketing to build trust and drive growth.
This is a recording of a live webinar recorded on March 28, starting at around 1 PM Eastern Time USA. Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callSubscribe to our other podcast: Multiply Your Success: https://www.multiplyyoursuccesspodcast.com/ Subscribe to our other podcast: Franchise Your Business: https://open.spotify.com/show/7Ff8rTBR1Oykv4dIOOBdhnLinks from the episode are here: | https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/tbak202502pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/t4rffrob202503svcs.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/hospital/sprtmrob202503hos.pdfhttps://tradingeconomics.com/united-states/unemployment-ratehttps://tradingeconomics.com/united-states/inflation-cpihttp://www.sca.isr.umich.edu/charts.htmlhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.franchiseinsights.com/small-business-startup-sentiment-index/entrepreneurs-believe-now-is-a-much-better-time-for-their-franchise-startups/https://www.franchiseinsights.com/uncategorized/changes-in-franchise-development-lead-generation-paid-sources-planned-for-2025/https://www.franchiseinsights.com/franchise-development/franchise-lead-generation/almost-all-franchise-development-teams-increased-spending-at-largest-ad-platforms-in-2024/ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly correct it and provide the appropriate acknowledgment."
In this episode, Kathryn talks with Mary Ann Donaghy, Chief Marketing and Customer Experience Officer of ZIPS Cleaners, discussing marketing in a franchise business and understanding the mindset of your customer. Mary Ann shares how they have leveraged a consumer research project to better understand customer demographics and behavior, highlighting the significance of consumer insights. She also covers strategies for opening new franchise locations and their efforts to reach a younger consumer. Guest Quote:"We saw that our customers bring in a broader range of items than other customers. You know, so their whole mindset is very different. They didn't care as much about bells and whistles, you know, they didn't care about having a free bottle of water or coffee or, you know, wooden hangers or things that a higher end dry cleaner might provide. They want a good solid cleaning, they want it fast, and they want it cheap because they're bringing in, you know, a lot of items every week. So, super interesting and it also then gave us a baseline for what we would do moving forward from a messaging, and targeting standpoint."Episode Breakdown: [01:58] Alchemy Unveiled: Understand the customer mindset Unique and specific aspects of your customer mindset influence their buying behavior. Mary Ann discusses leveraging a consumer research project to guide marketing decisions. [18:27] From Nuggets to Campaign Gold: Tapping into underlying emotion Researching and tapping into emotional drivers is key to a successful campaign. Mary and her team made sure to tap into the emotional side of decisions in their UMC campaign. [30:22] Gold Rush: Data reveals opportunities You can't understand the opportunities in front of you without data. It is essential to understand the direction you want to pursue. Links & Resources:Connect with KathrynConnect with Mary AnnLearn more about DeluxeLearn more about ZIPS Cleaners
In this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives driving the company forward. She discusses the power of data-driven decision-making, integrating new CRM systems, and innovative applications of AI in competitive analysis. Brooke also emphasizes the importance of consumer research in shaping brand perception and the critical role product quality plays in marketing success. This episode is packed with valuable takeaways for franchise marketers, including how AI is transforming business outcomes and the growing importance of personal branding in franchise development.
In this episode, we sit down with David Smith, VP of Digital Marketing at GoMinis Franchising, to explore how data transforms franchise marketing. With 114 locations under his leadership, David shares how GoMinis is shifting away from traditional cost-per-lead metrics to focus on true ROI. He discusses the power of integrating sales and marketing data, the role of regional insights, and how franchisees can use data to make smarter, more strategic decisions.We also dive into the biggest marketing challenges franchisees face and how to overcome them. David explains why reframing the conversation from cost-per-lead to ROI is critical for long-term success and how GoMinis uses API integrations and BI tools to track performance more effectively.
In this episode of The Art of Franchise Marketing, Katherine LeBlanc, Chief Marketing Officer at 4Ever Young Anti-Aging Solutions, shares her expertise on balancing long-term brand development with immediate results from transactional media. Drawing from her experience with brands like Smoothie King, Painting with a Twist, and Color Me Mine, Katherine explains how focusing on systems, integrations, and guest experience can drive impactful marketing outcomes.Katherine also discusses how data, creative strategies, and customer experience work together to create a winning formula for brands looking to grow sustainably while delivering short-term results.
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merging brands, and optimizing marketing operations.The conversation explores key topics such as:The shift from a generalist marketing approach to a specialized internal agency modelBalancing internal capabilities with external agency supportThe debate between a "house of brands" vs. "branded house" marketing strategyThe resurgence of print and direct mail in a digital-first worldThe power of integrated tech stacks and digital attribution in franchise growthBurke reflects on his early career at Domino's, where franchisee insights helped drive innovation, menu expansion, and a game-changing rebrand. Tune in for expert perspectives on structuring franchise marketing teams for long-term success.
Explore how AI is transforming franchise growth in our latest podcast episode! Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai
In this episode, Hagan Kappler, CEO and Founder of Daisy, discusses how her company has embraced creative marketing strategies to engage customers and drive growth. She also discusses the importance of pivoting when necessary and using influencer partnerships, CRM systems, and immersive experiences to build strong customer relationships. Hagan also explores how ongoing feedback, personalized service, and cross-industry collaborations shape Daisy's future and increase customer lifetime value.
In this episode of The Art of Franchise Marketing, Erin Walter, Chief Marketing Officer at Freddy's Frozen Custard & Steakburgers, discusses the brand's evolving marketing strategies amid its rapid growth, with over 60 new locations slated for 2025. Erin dives into Freddy's data-driven approach to menu innovation, which reflects customer preferences, and the impressive growth of their loyalty program, which now has nearly 4 million app users.She also explores how digital marketing transforms franchisee engagement and enhances customer experience. Reflecting on her journey as CMO, Erin shares valuable insights on the power of mentorship, the importance of building strong relationships with franchisees, and her leadership development.
In this episode of The Art of Franchise Marketing, Heidi Morrissey, President of Kitchen Tune-Up & Bath Tune-Up under the Home Franchise Concepts umbrella, shares key marketing strategies that have fueled her franchise growth. She discusses the evolution of the National Advertising Fund, the shift to a percentage-based structure, and the growing importance of digital marketing on platforms like Facebook, Instagram, and TikTok. Heidi also highlights the value of diversifying marketing efforts with partnerships, offline tactics, and social media lead generation. Tune in for actionable insights on building a successful, adaptable marketing strategy for franchise growth.
On this episode of The Art of Franchise Marketing, we are joined by Robert Mitchell, Chief AI Officer at WSI Digital Marketing Services. As an advisory service, WSI is at the forefront of integrating AI into digital marketing, helping franchise brands enhance their strategies with cutting-edge AI tools.Robert dives into the evolving role of AI in marketing, from data security and compliance risks to AI-powered automation and content generation. He explains how businesses can fine-tune AI models for proprietary use, leverage automation for efficiency, and navigate the shift from traditional SEO to AI-driven search visibility.
In this episode of The Art of Franchise Marketing Podcast, our new host, Erin Martin, sits down with Madeleine Zook, the podcast's original host and a dynamic force in the franchise world. With experience as a franchisee, franchisor, CMO, and consultant, Madeleine offers a candid, no-nonsense take on the marketing challenges stalling franchise growth. She emphasizes the importance of directness, trust, and speed in driving success. From revamping websites and streamlining call systems to optimizing paid media, Madeleine reveals how she helps brands achieve meaningful progress in just months, not years.In this episode, you'll learn how to optimize marketing budgets, harness AI for scalable growth, and sidestep the common mistakes that hinder franchise success. This episode is a must-listen for unfiltered, actionable insights on accelerating franchise marketing.
This is a recording of a live webinar recorded on January 24, starting at around 1 PM Eastern Time USA. Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callSubscribe to our other podcast: Multiply Your Success: https://www.multiplyyoursuccesspodcast.com/ Subscribe to our other podcast: Franchise Your Business: https://open.spotify.com/show/7Ff8rTBR1Oykv4dIOOBdhnLinks from the episode are here: | https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/hny202412pmi.pdfpmi/7u4kee202411pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/bullrob202501svcs.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/hospital/newyrrob202501hos.pdfhttps://tradingeconomics.com/united-states/unemployment-ratehttps://tradingeconomics.com/united-states/inflation-cpihttp://www.sca.isr.umich.edu/charts.htmlhttps://www.franchiseinsights.com/small-business-startup-sentiment-index/ https://www.census.gov/econ/bfs/current/index.htmlhttps://www.uschamber.com/sbindex/summaryhttps://www.vistage.com/vistage-ceo-confidence-index/https://www.vistage.com/wsj-small-business-index/https://www.guidantfinancial.com/small-business-trends/https://www.franchiseinsights.com/pdf/December.2024.Startup.Sentiment.pdfhttps://www.franchiseinsights.com/franchise-development/franchise-lead-generation/franchise-value-proposition-prospects-want-to-know-whats-in-it-for-me/ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
Unlock the secrets to revolutionizing your fitness routine with Sweat 440, the game-changing boutique fitness concept founded by Matthew Miller and Cody Patrick. Discover how their innovative rolling class schedule, with sessions starting every 10 minutes, offers unparalleled flexibility for those with unpredictable schedules. This episode promises to transform the way you think about fitness studios, highlighting how Sweat 440 accommodates up to 500 people in its larger locations, making it a haven for busy parents and professionals alike. Join our conversation as we explore the eclectic mix of workouts Sweat 440 provides, including high-intensity interval training, strength, and functional exercises—all synergized through cutting-edge equipment like torque sleds. Guided by virtual trainers, these 40-minute sessions ensure personalized attention and adaptability to the latest fitness trends and technologies. Marvel at how this structure not only keeps workouts exciting but also fosters a close-knit community feel with familiar faces and gamification features that keep members engaged and motivated. As we delve into the business side, you'll hear Matthew and Cody's insights on successful franchise ownership and their strategic move to bring marketing operations in-house, enhancing support for franchisees and ensuring a seamless customer journey. Learn about the importance of quality staffing, franchisee autonomy in pricing, and the myriad ways Sweat 440 supports its franchise network, from real estate selection to operational strategies. This episode shares stories of franchisee successes and the significant satisfaction of managing multiple units, painting a comprehensive picture of what it takes to thrive in the competitive fitness industry. TIMESTAMPS: (00:01) Sweat 440 (09:23) Diverse Workout at Sweat 440 (17:29) Building Community at Sweat 440 (23:44) Optimal Studio Size and Staffing (31:26) Marketing Strategy in Fitness Franchising (36:53) Franchise Marketing and Growth Strategies (44:47) Franchisee Focus (47:59) Franchise Support and Success Stories Connect with Sweat 440 here: https://sweat440.com/ Cody Patrick: https://www.linkedin.com/in/cody-patrick-2192519/ Matthew Miller: https://www.linkedin.com/in/millerfit/ Join the FREE Path To Freedom Facebook Group here: https://www.facebook.com/groups/1634819733719715/ 7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting. https://calendly.com/wes-barefoot/introcallwithwes Connect with Wes: Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm Linkedin: https://www.linkedin.com/in/wesleybarefoot/ #Sweat440 #Franchising #Fitness
This is a recording of a live webinar recorded on December 19, 2024, starting at around 3 PM Eastern Time USA. Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callSubscribe to our other podcast: Multiply Your Success: https://www.multiplyyoursuccesspodcast.com/ Subscribe to our other podcast: Franchise Your Business: https://open.spotify.com/show/7Ff8rTBR1Oykv4dIOOBdhnLinks from the episode are here: | https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/7u4kee202411pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/xmasrob202412svcs.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/hospital/holtrob202412hos.pdf | https://tradingeconomics.com/united-states/unemployment-rate | https://tradingeconomics.com/united-states/inflation-cpi | http://www.sca.isr.umich.edu/charts.html | https://www.franchiseinsights.com/ | https://www.census.gov/econ/bfs/index.htmlhttps://www.franchiseinsights.com/pdf/October.2024.Startup.Sentiment.pdf https://www.vistage.com/wsj-small-business-index/https://www.franchiseinsights.com/pdf/November.2024.Startup.Sentiment.pdfhttps://www.franchiseinsights.com/small-business-startup-sentiment-index/funding-and-political-concerns-drop-among-aspiring-business-owners/https://www.franchiseinsights.com/franchise-prospects/top-three-sources-of-franchise-funding-remain-consistent-over-the-past-year/?utm_medium=email&utm_source=FI&utm_campaign=newsletter&utm_term=top-three-sources-of-franchise-funding-remain-consistent-over-the-past-year&utm_content=email&cm_mmc=Act-On%20Software-_-email-_-Which%20sources%20of%20startup%20funding%20do%20today%27s%20prospective%20franchise%20owners%20expect%20to%20tap-_-top-three-sources-of-franchise-funding-remain-consistent-over-the-past-yearhttps://www.franchiseinsights.com/franchise-prospects/training-and-support-outranks-work-flexibility-among-most-desirable-franchise-characteristics/https://www.franchiseinsights.com/top-ten-business-opportunity-categories/https://news.gallup.com/poll/653840/shoppers-plan-spend-000-holiday-gifts.aspx?utm_source=gallup_brand&utm_medium=email&utm_campaign=front_page_december_12102024&utm_term=information&utm_content=image_imagelink_4ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
In the competitive world of franchising, success relies on more than just great products or services—it's about building supportive franchise partnerships. These partnerships form the foundation for sustainable growth, ensuring that both franchisors and franchisees have the resources and collaboration needed to thrive. On this week's episode of Fordify LIVE!, host Ford Saeks welcomes digital marketing expert Joe Mohay to explore how collaboration between franchisors and franchisees drives franchise development, local marketing success, and long-term growth. A franchisee's success is often tied to their ability to stand out in local markets. However, achieving visibility requires more than individual effort. Joe Mohay emphasizes that supportive franchise partnerships are essential for creating a shared vision and achieving mutual goals. These partnerships bridge the gap between the franchisor's overarching strategy and the franchisee's local execution, enabling a seamless alignment that benefits both parties. For franchisors, the focus often starts with franchise development—attracting the right candidates to grow the brand. The right partnerships ensure that prospective franchisees not only see the value in joining the organization but also feel confident in the support they'll receive once they are part of the system. Joe highlights that franchisors who invest in robust support systems and collaborative relationships from the start are better positioned to attract motivated, high-performing franchisees. Franchisees, in turn, benefit from these partnerships when it comes to building a strong local presence. A key element of this success is an optimized online strategy. Joe discusses how franchisors and franchisees can work together to leverage tools like local SEO, Google Business Profiles, and localized content. By using the franchisor's digital authority and brand strength as a springboard, franchisees can achieve higher Google rankings, attract local customers, and build credibility within their communities. A well-optimized Google Business Profile (GBP) is a particularly powerful tool for franchisees. Joe explains that a fully optimized GBP serves as a virtual storefront, offering potential customers critical information such as hours of operation, reviews, photos, and promotions. Franchisees who work with supportive franchisors to maintain and update their profiles consistently can significantly boost their visibility and customer engagement. Beyond digital strategies, supportive franchise partnerships are built on consistent communication and collaboration. Franchisors play a pivotal role in equipping franchisees with the tools they need to succeed, whether through personalized marketing strategies, access to data-driven insights, or ongoing training and resources. Joe emphasizes that these efforts should go beyond the initial onboarding phase and continue throughout the life of the partnership. This sustained support ensures franchisees can adapt to changes in the market and consistently meet their business goals. Ford Saeks adds to the conversation by focusing on the buyer's journey and the importance of tailoring efforts to meet the needs of customers at every stage. Whether it's helping franchisees attract customers in their local markets or guiding potential franchise candidates through the decision-making process, these partnerships are the backbone of a thriving franchise system. Ford and Joe agree that supportive franchise partnerships are not just about solving immediate challenges but also about building a framework for long-term success. These partnerships also foster a sense of trust and alignment that's critical for navigating challenges. Franchisees often face unique hurdles, from understanding local customer behavior to managing competition in their market. Franchisors who prioritize open dialogue and problem-solving help franchisees feel supported and empowered, which ultimately strengthens the entire franchise network. The conversation also touches on the evolving role of technology in franchising. With tools like AI and data analytics becoming increasingly prevalent, franchisors and franchisees have access to more insights than ever before. Joe notes that supportive franchise partnerships are essential for integrating these tools effectively, ensuring that franchisees can use them to make informed decisions without feeling overwhelmed. Whether you're a franchisor, franchisee, or entrepreneur, this episode of Fordify LIVE! offers invaluable insights into the power of collaboration. Building supportive franchise partnerships isn't just a nice-to-have—it's a must for achieving growth, sustaining franchise development, and ensuring long-term success. Watch the full interview on YouTube! Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About the Guest Joe Mohay is a seasoned digital marketing professional with over 23 years of experience specializing in the franchise industry. As a partner at Ignite Visibility, Joe helps franchise brands and franchisees achieve measurable ROI through tailored strategies that enhance local visibility, drive revenue growth, and foster strong professional relationships. Joe's commitment to innovation and excellence has made him a trusted partner for national brands and franchisees alike. Learn more about Joe and Ignite Visibility at https://ignitevisibility.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.
Discover why Michael believes franchising is still a powerful vehicle for entrepreneurship and personal legacy. Michael also offers insights into team dynamics, the role of leadership, and how marketing and franchise sales intertwine. Whether you're curious about marketing strategies, leadership, or franchising, this conversation delivers actionable takeaways for business growth.
In this episode, Kyle sits down with Devin Schneider, the Director of Marketing and Technology at Jeremiah's Italian Ice to discuss the strategies they are implementing to build their customer base in the digital era. Learn more about franchising with Jeremiah's Italian Ice by clicking here. Or email Rick Schanz at rick.schanz@jeremiahsice.com Connect with Closed Monday Instagram: @closedmondaypodcast Email: kyle@four-turns.com Special Offers Take a screenshot of you listening to the show, and tag @closedmondaypodcast, and I'll send you a FREE Closed Monday t-shirt. Subscribe & Share If you found value in this episode, please subscribe and share it with your friends and network. Your support helps us bring you more actionable insights every week!
This is a recording of a live webinar recorded on November, 2024, starting at around 1 PM Eastern Time USA. Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callSubscribe to our other podcast: Multiply Your Success: https://www.multiplyyoursuccesspodcast.com/ Subscribe to our other podcast: Franchise Your Business: https://open.spotify.com/show/7Ff8rTBR1Oykv4dIOOBdhnLinks from the episode are here: | https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/d3k1frob202410pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/b3strob202411svcs.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/hospital/flnwrob202411hos.pdf | https://tradingeconomics.com/united-states/unemployment-rate | https://tradingeconomics.com/united-states/inflation-cpi | http://www.sca.isr.umich.edu/charts.html | https://www.franchiseinsights.com/ | https://www.census.gov/econ/bfs/index.htmlhttps://www.franchiseinsights.com/pdf/October.2024.Startup.Sentiment.pdf https://www.uschamber.com/sbindex/summaryhttps://www.franchiseinsights.com/small-business-startup-sentiment-index/aspiring-business-owners-see-clear-skies-ahead/https://www.franchiseinsights.com/franchise-prospects/texas-illinois-and-new-jersey-gain-the-most-in-franchise-interest-as-california-decreases/https://www.franchiseinsights.com/franchise-development/franchise-development-prospects-share-their-perceived-strengths/https://www.franchiseinsights.com/top-ten-business-opportunity-categories/ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
Jaci Lund, founder of Treebird, for a dynamic session on building brands that blend strategy, sophistication, and longevity. This week she will talks to us about brand identity as well as positioning and value proposition for building trust and creating an emotional connection with your audience. Jaci's approach will inspire you to elevate your branding with timeless appeal. Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callSubscribe to our other podcast: Multiply Your Success: https://www.multiplyyoursuccesspodcast.com/ Subscribe to our other podcast: Franchise Your Business: https://open.spotify.com/show/7Ff8rTBR1Oykv4dIOOBdhnLinks from the episode are here: www.treebirdbranding.com/webinar This is a live webinar recording that was recorded at approximately 1 PM Eastern Time USA on November 8, 2024. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
Do you use publicity in your marketing efforts? Do you expect to see leads from public releations? If you do, you are likely setting yourself up for disappointment. Our guest today is Nick Powills, and he shares with us how publicity should be viewed as lead awareness and not lead generation.TODAY'S WIN-WIN: Be patient with your results in growing a franchise system.LINKS FROM THE EPISODE:You can visit our guest's website at: https://hellomainland.com/https://www.1851franchise.comGet a copy of our guest's book: CLICK HERE.Attend our Franchise Sales Training Workshop: https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:https://www.linkedin.com/in/powills/ABOUT OUR GUEST:Nick Powills is CEO of Mainland (www.hellomainland.com), a content marketing technology company that includes No Limit Agency (www.nolimitagency.com); 1851 Franchise (www.1851franchise.com); and ESTATENVY (www.estatenvy.com). Mainland was established as the next step of our business for a few reasons. First, because we wanted to clearly define our why and our vision – to lead the reinvention of content marketing. Second, NLA is in the middle of the word Mainland, which shows our path from No Limit Agency. Third, Mainland is where we research, create insights and develop your brand strategy; No Limit Agency is where we create the design, digital development and content; and the platforms are the active newsroom for your brand, where we tie everything together. Nick is also the author of Sticks & Stones (www.stickstonesoar.com), an Inc. Magazine published book. He frequently keynotes conferences with a speech focused on leveraging your past pains to fuel a productive and choice driven future. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. Prior to jumping into PR, Nick worked as a writer at the Northwest Herald, a daily newspaper in Chicago; started Lumino, an online music magazine; and had internships at Rolling Stone and Details 2 of 2 Magazine. He holds a Bachelor of Journalism from Drake University in Iowa. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.
Are you struggling to navigate the complexities of franchise development marketing in today's rapidly evolving digital landscape? For franchise brands, staying ahead of marketing trends and connecting with the right franchisees can feel like a moving target. In the latest episode of Fordify LIVE! The Business Growth Show, Ford Saeks sits down with Jack Monson, President of Brand Journalists, to explore the strategies that are helping franchise brands stand out in a crowded marketplace and attract top talent. Franchise development marketing has shifted dramatically in the past few years, especially with the rise of digital channels and AI-driven tools. One of the key insights from the conversation with Jack Monson is the importance of personal branding in franchise marketing. Franchisees today are no longer just interested in the product or service a brand offers—they are seeking brands with a strong story and a clear message that resonates on a personal level. Jack emphasizes that franchise brands need to evolve from the traditional corporate messaging and adopt storytelling techniques that highlight the human side of their business. This approach helps build trust with potential franchisees, showing them what it would really be like to join and grow with the brand. Another critical aspect of franchise development marketing is the changing nature of content. Traditional marketing strategies that worked three to five years ago are no longer as effective. Jack shares his experience working with franchise brands to produce highly targeted, authentic content that reflects the current environment. Brands that are still relying on outdated videos or messaging from years ago are missing out on opportunities to engage with today's franchise candidates. Franchise development marketing now involves more than just generating leads; it's about creating content that speaks directly to your target audience and captures their attention on platforms where they spend time, such as social media and short-form video. Ford and Jack also dive into the power of AI in franchise development marketing. As digital marketing continues to evolve, the use of AI in content targeting and creation is becoming increasingly important. Jack explains how brands can harness AI to improve their marketing efforts by reaching the right audience at the right time. This shift in how brands approach marketing is crucial for staying relevant and competitive, especially in a world where consumer and franchisee expectations are higher than ever before. However, Jack makes it clear that while AI is an essential tool, it should complement human-driven storytelling and not replace it. Authenticity remains key in franchise development marketing. Another important element discussed is the significance of balancing brand awareness and lead generation. Many franchise brands tend to focus too heavily on generating immediate leads without considering the long-term value of brand equity. Jack advises that while lead generation is essential, building a recognizable and trusted brand is equally important. By creating a mix of content that includes both brand storytelling and strategic calls to action, franchise brands can build a pipeline of interested and engaged franchisee candidates. The episode also highlights how franchise development marketing is no longer a one-size-fits-all approach. Ford and Jack explore the need for customized marketing strategies that align with the unique needs of each franchise brand. Whether it's through digital content, personal branding, or AI-enhanced targeting, the key is to remain adaptable and responsive to the changing landscape. Brands that are able to adjust their marketing efforts in real-time are the ones that will attract the most qualified franchisees and drive long-term growth. If you're looking to stay ahead in franchise development marketing and want to attract top franchisees to your brand, this conversation with Jack Monson offers insights and actionable strategies that can guide your efforts. From storytelling to AI integration, Ford and Jack discuss the tools and techniques needed to excel in today's franchise landscape. Watch the full episode on YouTube.com Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and don't miss The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jack Monson Jack Monson is a seasoned expert in franchise development marketing, branding, digital marketing, and public relations. As the President and CEO of Brand Journalists, Jack has spent over 15 years working with franchise systems, national brands, and local businesses to simplify their marketing and advertising strategies. With a deep focus on storytelling and personal branding, Jack helps franchise brands connect with their audiences in meaningful ways, ensuring they stand out in today's competitive marketplace. Jack is also the host of Social Geek Radio, a leading podcast in the franchise space, with millions of downloads. Through his work at Brand J, Jack and his team provide expert marketing solutions that help brands attract top-tier franchisees, grow brand awareness, and drive long-term business success. Whether you're looking to refine your brand story or optimize your digital marketing efforts, Jack's insights and strategies offer a powerful roadmap for growth. Learn more at BrandJ.com. About Ford Saeks Ford Saeks is a renowned Business Growth Accelerator with over two decades of experience, generating more than a billion dollars in sales globally for businesses ranging from startups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford has helped businesses attract loyal customers, expand brand visibility, and spark innovation. A dynamic entrepreneur, Ford has founded over ten companies, authored five books, and holds three U.S. patents. His groundbreaking work has earned him numerous industry accolades. Ford is also an expert in AI prompt engineering, utilizing artificial intelligence to create content that drives engagement and boosts results. Recently, he demonstrated this expertise at the prestigious Unleash AI for Business Summit, showcasing how AI tools like ChatGPT are revolutionizing marketing, sales, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.
In this episode of TOP CMO, Jackson Carpenter sits down with Nate Chang, CMO of CycleBar—the world's largest indoor cycling franchise with over 200 locations globally. Nate shares his experience navigating the challenges of maintaining brand consistency while adapting to the unique needs of franchisees. From his days leading the rebrand of Yoga Six to expanding CycleBar's presence, Nate dives into the strategic insights that help franchise marketers empower local owners, stay relevant, and evolve in a competitive fitness industry. Tune in to hear how customer feedback, adaptable marketing, and a strong brand vision have shaped CycleBar's continued growth and success.
Have you ever wondered how to harness the power of innovation to drive business growth and effectively convey transformative ideas through engaging content? This episode of Fordify LIVE! The Business Growth Show features the renowned Stephen Shapiro, a Hall of Fame keynote speaker and innovation expert. Stephen's expertise in innovation and business growth has helped countless companies redefine their strategies and achieve competitive advantages. Stephen Shapiro has spent decades redefining the art of innovation and helping companies both big and small achieve competitive advantages through fresh thinking. In this episode, Ford Saeks and Stephen Shapiro discuss how authentic and innovative content can drive business growth. They delve into Stephen's journey from working at Accenture to becoming a leading voice in business innovation, where he now helps organizations think differently and act strategically. Stephen's business philosophy revolves around the power of asking better questions, focusing on what doesn't change, and leveraging timeless principles of innovation. These elements are crucial in today's fast-paced business environment but are often overlooked. Stephen emphasizes the importance of clarity in times of uncertainty and how his latest book, Pivotal, aims to provide stability in chaotic environments. Ford and Stephen dive into the significance of understanding the real problems businesses face versus perceived issues. By focusing on what is timeless and making larger investments in those areas, organizations can achieve greater returns. This approach builds trust and connects with audiences on a deeper level than traditional methods. By showcasing genuine success stories, businesses can create content that truly reflects their brand's impact. Their conversation also explores the practical aspects of innovation for businesses. Stephen shares insights on how his team handles the entire process, making it seamless for organizations. From managing logistics to final implementation, his approach ensures that the final product is both high-quality and delivered promptly. This efficiency allows businesses to use innovative strategies as an ongoing approach to attract and engage their audience. Stephen's approach has garnered the trust of well-known brands and has proven to be effective in enhancing their development and storytelling efforts. By focusing on the human side of business, his methods reveal insights and solutions that written words simply can't capture. This episode provides valuable insights for anyone looking to enhance their marketing efforts with authentic and innovative strategies. Anyone in the business industry looking to enhance their marketing efforts with authentic innovation will find valuable insights in this episode. You'll discover how to effectively use strategic thinking to communicate your brand's story and connect with your audience on a deeper level. Watch the full interview on YouTube. Don't miss future episodes! Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About the Guest Stephen Shapiro is a renowned Hall of Fame speaker known for his expertise in innovation culture, collaboration, and open innovation. He has delivered keynote speeches and advisory services to some of the world's most prominent organizations, including NASA, Marriott, 3M, Procter & Gamble, and USAA. Stephen's dynamic and high-energy presentations inspire teams to rethink their approach to business challenges and foster a culture of innovation. With a background at Accenture, where he co-led the business process reengineering practice, Stephen founded and led a 20,000-person process and innovation practice focused on growth and job creation. He has authored several influential books on innovation, including 24/7 Innovation, Goal-Free Living, The Little Book of Big Innovation Ideas, Personality Poker, Best Practices are Stupid, and Invisible Solutions. Stephen continues to be a sought-after speaker and advisor, helping organizations around the globe enhance their innovation capabilities and achieve sustainable growth. Learn more about Stephen Shapiro at StephenShapiro.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.
Have you ever wondered how to effectively convey the transformative impact of franchise ownership through engaging and authentic content? This episode of Fordify LIVE! The Business Growth Show tackles that very question, featuring Trevor Rappleye, CEO of Franchise Filming. Trevor's expertise in video storytelling has been instrumental in helping franchisors close more deals by capturing the true essence of their brand and the success stories of their franchisees. Video storytelling is a powerful tool for franchises. It allows brands to connect on a deeper level with potential franchisees by showcasing real-life transformations and successes. In this episode, Ford Saeks and Trevor Rappleye discuss how authentic and emotional video content can drive franchise growth. They delve into Trevor's journey from converting VHS tapes to DVDs at the age of 13, to founding Corporate Filming and Franchise Filming, where he now helps businesses tell their stories in a compelling way. Trevor's business philosophy revolves around the power of storytelling, emotion, and authenticity. These elements are crucial in the B2B and franchise spaces but are often overlooked. Franchise Filming fills this gap by offering a unique service model that includes no hidden fees or travel costs within the U.S., quick turnaround times with finished videos delivered in just 10 days, and comprehensive video marketing services that handle everything from scheduling to filming and editing. Ford and Trevor dive into the importance of capturing franchisee emotions on location. This approach builds trust and connects with viewers on a deeper level than traditional talking head videos or green screen productions. By showcasing the genuine happiness and success of franchisees, Franchise Filming creates content that truly reflects the brand's impact. Ford and Trevor delve into the practical aspects of video production for franchises. Trevor shares insights on how his team handles the entire process, making it seamless for franchisors. From managing logistics to final editing, Franchise Filming ensures that the final product is both high-quality and delivered promptly. This efficiency allows franchises to use video storytelling as an ongoing strategy to attract and engage potential franchisees. Trevor's approach has garnered the trust of well-known brands like Empower Brands, FastSigns, and Batteries Plus. These companies have benefited from high-quality video content that enhances their franchise development, customer testimonials, and overall brand storytelling. By focusing on the human side of business, Trevor's videos reveal emotions and stories that written words simply can't capture. Anyone in the franchising industry looking to enhance their marketing efforts with authentic video storytelling will find valuable insights in this episode. You'll discover how to effectively use video to communicate your brand's story and connect with your audience on a deeper level. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About the Guest Trevor Rappleye is the CEO of Franchise Filming, a company specializing in creating authentic and emotional marketing videos for franchises. Trevor's entrepreneurial journey began at the age of 13, and he has since built a reputation as a master storyteller. His company offers a unique service model with no hidden fees, quick turnaround times, and comprehensive video marketing services. Trevor is passionate about capturing the true essence of brands and helping businesses connect with their audiences through compelling video content. Learn more about Franchise Filming at FranchiseFilming.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.
n this episode of the "I Fired My Boss" podcast, Dan Claps sits down with Lexi Weiss, the marketing coordinator for Voda Cleaning & Restoration, at their corporate training and Discovery Day in Wisconsin. Lexi, who hails from a third-generation franchising family, shares her journey from initially pursuing psychology in college to finding her niche in marketing within the franchising world. She discusses how her family's deep roots in franchising, including her father's transition from corporate America to franchise consulting, naturally led her to a career in the industry. Despite being relatively new to the professional world, Lexi has quickly become a crucial part of Voda's marketing team, offering hands-on support to franchisees and playing a pivotal role in their success.Throughout the conversation, Dan and Lexi dive into the challenges and opportunities that come with working in a high-growth franchise. Lexi candidly talks about how her young age can sometimes be perceived as a challenge, but also highlights how it serves as a strength in her role, particularly in adapting to new marketing technologies and social media platforms. They explore the innovative strategies Voda employs to support franchisees, such as the introduction of marketing boot camps and advanced automation tools. Lexi's passion for continuous improvement and her dedication to ensuring franchisees have all the tools they need to succeed shine through, making this episode a must-listen for anyone interested in the inner workings of franchise marketing and support.
Are you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Why should you listen to Brooke? As one of the top eight female CMOs in franchising and a former brand president, she's a true marketing powerhouse. With over a decade of franchise marketing expertise, Brooke's strategies are designed to cut through the noise and deliver results. Her innovative approach and positive, growth-focused mindset have propelled countless brands to new heights of success. This episode is packed with actionable insights to elevate your franchise marketing and drive profitability. Don't miss your chance to learn from one of the best in the business and transform your franchise's future! Catch the previous episode with Brooke: The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke “Repetition is the reason why brands grow because what you recognize gets repeated. And if you recognize certain behaviors every single month, the franchisees will repeat that.” - Brooke Budke In This Episode: - Brooke's top tip that's guaranteed to deliver results - How to subscribe to Brooke's newsletter and why it's a game-changer - The must-have tool: Why every brand needs a newsletter - Your email list: The asset more valuable than social media - Should franchisors build a big list or empower franchisees to grow their own? - Good vs. bad lead magnets in franchise development - Effective lead magnets for grand openings - Brooke's latest lead magnet Resources:
Are you a franchise owner or marketer struggling to effectively scale your local marketing efforts? Franchisees often find themselves overwhelmed with the daily responsibilities of managing operations. This leaves them with little time to focus on marketing efforts. As a result, they may struggle to promote their business effectively. Balancing these tasks can be a significant challenge for many franchisees. Brett Campbell is a seasoned franchise marketing expert with nearly 30 years of experience driving profitability, growth, and brand excellence for major brands like Papa John's and Tropical Smoothie Cafe. As the co-founder of LOMA Platform, Brett has developed a unique solution to address a critical gap in the franchise industry - the lack of scalable tools to support local store marketing efforts. Today, Brett discusses the challenges franchise owners and marketers face in effectively executing local store marketing efforts. Stay tuned! Resources LOMA Platform Website Brett Campbell on LinkedIn
In this episode, Zack catches up Franchise Update Media's EVP & Chief Content Officer, Diane Phibbs. We dive deep into all things franchise marketing and franchise development; covering trends that have evolved the space for better (and for worse). Additionally, we get into how to take the data the Annual Franchise Marketing Report & Annual Franchise Development Report and make it actionable, how technology has helped in implementing these changes and how managing up has allowed brands to become more nimble.
Welcome back to another episode of Passive Income Pilots! In this episode, Tait Duryea and Ryan Gibson sit down with Nick Friedman, co-founder of College Hunks Hauling Junk, who appeared on the pilot episode of Shark Tank. Nick shares his journey from starting a small moving and junk removal business in college to building a multi-million dollar franchise. Tune in to learn about the franchising process, the challenges and successes Nick faced, and valuable insights for aspiring franchise owners. Whether you're interested in franchising or simply looking for inspiring entrepreneurial stories, this episode is packed with valuable information.Timestamped Show Notes(00:00) - Welcome and introduction to guest Nick Friedman, co-founder of College Hunks Hauling Junk.(01:21) - Overview of Nick's achievements and his appearance on the pilot episode of Shark Tank.(02:35) - Nick discusses the origins of College Hunks Hauling Junk and the catchy company name.(03:49) - Nick's Shark Tank experience and the unique pitch of College Foxes Packing Boxes.(05:32) - Reflecting on turning down Robert Herjavec's offer and the long-term impact of Shark Tank.(06:19) - Importance of resilience, vision, and mentors in Nick's entrepreneurial journey.(08:15) - Transitioning from self-employed to owning a business and creating scalable systems.(11:51) - Hiring the right people and developing a strong company culture.(14:09) - Embracing failure as a learning opportunity and promoting resilience.(16:05) - Advice for parents fostering an entrepreneurial mindset in children.(18:36) - The challenges of entrepreneurship and the importance of persistence.(20:29) - How pilots can get involved in franchising and the semi-passive nature of franchise ownership.(22:53) - Basic explanation of how franchises work and the responsibilities involved.(24:57) - Success rates of franchising versus starting an independent business.(26:21) - Introduction to FranShares for passive investment in franchises.(28:34) - Recommended resources for learning about franchising, including the IFA.(29:09) - Fun anecdotes from Nick's junk hauling experiences.(31:53) - The importance of a catchy brand name and effective marketing.(33:39) - Unpopular opinions about entrepreneurship and the importance of purpose.(35:16) - Future industry trends and the potential impact of artificial intelligence.(36:52) - Qualities needed for successful franchise ownership and importance of human dynamics.(38:53) - Closing remarks and thanks to Nick Friedman.Referenced MaterialsFranShares.comCollege Hunks Hauling Junk FranchisePurple Cow by Seth Godin---You've found the number one resource for financial education for aviators! Please consider leaving a rating and sharing this podcast with your colleagues in the aviation community, as it can serve as a valuable resource for all those involved in the industry.Remember to subscribe for more insights at PassiveIncomePilots.com!Join our growing community on FacebookCheck us out on Instagram @PassiveIncomePilotsFollow us on X @IncomePilotsGet our updates on LinkedInHave questions or want to discuss this episode? Contact us at ask@passiveincomepilots.com See you on the next one!Legal DisclaimerThe content of this podcast is provided solely for educational and informational purposes. The views and opinions expressed are those of the hosts, Tait Duryea and Ryan Gibson, and do not reflect those of any organization they are associated with, including Turbine Capital or Spartan Investment Group.The opinions of our guests are their own and should not be construed as financial advice. This podcast does not offer tax, legal, or investment advice. Listeners are advised to consult with their own legal or financial counsel and to conduct their own due diligence before making any financial decisions.
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