Podcasts about chief strategist

The Steve Gruber Show | America Under Pressure: Security, Sanity, and the Fight Back --- 00:00 - Hour 1 Monologue 19:00 – Ryan Clancy, Chief Strategist at No Labels®. Clancy explains why Greenland matters strategically and economically on the global stage. He discusses how shifting alliances and resource access are reshaping U.S. interests in the Arctic. 27:48 – Dr. Steven Quay, physician-scientist and public health expert who has testified before the U.S. Senate on COVID origins, lab safety, and biosecurity risks. Dr. Quay discusses a Nipah virus outbreak overseas and why some airports are reverting to COVID-era screening measures. He explains what the public should understand about emerging infectious threats. 37:42 - Hour 2 Monologue 46:30 – Trent England, Executive Director of Save Our States. England breaks down President Trump's push for real price transparency. He explains how clearer pricing could empower consumers and expose hidden costs. 55:49 – J. Budziszewski, Professor of Government, Philosophy, and Civic Leadership at the University of Texas at Austin. Budziszewski discusses his book Pandemic of Lunacy and how logic and common sense are increasingly ignored. He explains how ideas once considered absurd are now treated as serious — and sometimes dangerous — public policy. 1:04:21 – Felix Lasarte, trusted real estate attorney to President Donald J. Trump and member of President Trump's Intelligence Advisory Board. Lasarte discusses President Trump's statement that Mexico will stop sending oil to energy-starved Cuba. He explains the geopolitical and energy implications of the move. 1:13:56 - Hour 3 Monologue 1:22:38 – Katie Heid, Assistant News Director at Michigan News Source. Heid discusses why Americans want safe neighborhoods and honest leadership. She argues Hollywood is out of touch and says the country is at a turning point where people are demanding truth and pushing back against extreme rhetoric. 1:32:30 – Sen. Lana Theis, representing Michigan's 22nd Senate District. Theis addresses Michigan's troubling ranking of 44th out of 50 states in reading scores. She outlines solutions centered on the science of reading to improve student outcomes. 1:41:21 – Ivey Gruber, President of the Michigan Talk Network. Gruber discusses a malpractice lawsuit won by a detransitioner against doctors and psychologists. The conversation explores accountability for irreversible medical procedures and the implications for future medical malpractice cases. --- Visit Steve's website: https://stevegruber.com TikTok: https://www.tiktok.com/@stevegrubershow Truth: https://truthsocial.com/@stevegrubershow Gettr: https://gettr.com/user/stevegruber Facebook: https://www.facebook.com/stevegrubershow Instagram: https://www.instagram.com/stevegrubershow/ Twitter: https://twitter.com/Stevegrubershow Rumble: https://rumble.com/user/TheSteveGruberShow

AI progress is often measured by the number of pilots launched, but this episode argues the real unit of progress should be how many AI use cases are reliably in production and embedded into everyday systems. Shalini Kapoor distinguishes AI innovation (models, chips, and breakthroughs) from AI adoption, emphasizing that adoption is frequently harder because it demands institutional integration, behavior change, and clear accountability—especially when AI advice affects livelihoods, health outcomes, or legal decisions.Tanvi Lall explains “pilot purgatory” as the frustrating middle state where use cases never move beyond controlled deployments. She shares how recurring barriers—compute constraints within real institutions (not just cloud credits), fragmented workflows, late-stage safety design, lack of sustained funding, and weak organizational readiness—prevent diffusion. The conversation highlights the UCAF approach to defining a use case as a commitment to improve a specific outcome for a specific persona in a specific context, and why trust and accountability are as central as the technology layer.The episode also explores “horizontal enablers” that make scale possible—data readiness, multilingual language support, voice interfaces for last-mile access, workforce integration, and guardrails. A detailed example (Mahavistar in Maharashtra) illustrates what scaling can look like when government partnership, data pipelines, voice infrastructure, safeguards, and long-term funding align. Finally, the guests look ahead to what AI adoption in India could look like over the next five years, arguing that the most impactful AI will feel “ordinary”—quietly embedded into routine decisions—supported by shared adoption infrastructure rather than one-off pilots.Episode ContributorsNidhi Singh is a Senior Research Analyst at Carnegie India.Shalini Kapoor is the Chief Strategist for Data and AI at the EkStep Foundation. Her work focuses on building practical pathways for AI adoption, with emphasis on institutional integration, accountable systems, and population-scale impact.Tanvi Lall is the Director for Strategy at People Plus AI. Her work focuses on AI use cases, adoption barriers, and developing frameworks that help move AI from pilots to sustained deployment and real-world outcomes. 00:00 Introduction to AI Adoption Challenges01:37 Understanding AI Adoption vs. Innovation04:55 Pilot Purgatory: The Stagnation of AI Projects08:48 Fragmented Adoption: Real-World Examples12:13 Barriers to AI Adoption: Mindset and Behavior Change16:01 Defining Good AI Use Cases20:00 Horizontal Enablers for AI Success26:26 Case Study: Mahavistar's Impact on Farmers34:34 Future of AI Adoption in India40:29 Optimism for AI Diffusion and AdoptionReadingsAI Adoption Journey for Population Scale by Shalini Kapoor and Tanvi Lall Every two weeks, Interpreting India brings you diverse voices from India and around the world to explore the critical questions shaping the nation's future. We delve into how technology, the economy, and foreign policy intertwine to influence India's relationship with the global stage.As a Carnegie India production, hosted by Carnegie scholars, Interpreting India, a Carnegie India production, provides insightful perspectives and cutting-edge by tackling the defining questions that chart India's course through the next decade.Stay tuned for thought-provoking discussions, expert insights, and a deeper understanding of India's place in the world.Don't forget to subscribe, share, and leave a review to join the conversation and be part of Interpreting India's journey.

Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, breaks down why the Fed's decision to pause was both premature and political, arguing Powell is "committing policy errors to quietly dig at the administration." She explains why the Fed should have cut today — and why she believes we need 100 basis points of cuts given deteriorating labor market data that Powell is choosing to ignore. Danielle unpacks the DOJ subpoena drama, revealing that betting markets dropped Powell's odds of leaving by August from 90% to 60% after the charges, and she believes he's now "enjoying the cat and mouse" with Trump. She revisits her open letter calling for the FOMC to elect Chris Waller as chair, explains why Rick Rieder would be "inviting the fox into the hen house," and shares her bold prediction: unemployment will have a 6 handle within a year. Plus, she discusses the hidden stress signals in Buy Now Pay Later data and why gold is behaving like a "meme stock." Links: Danielle's open letter: https://quillintelligence.com/2025/12/10/the-weekly-quill-open-letter-2/Danielle's open letter part 2: https://quillintelligence.com/2026/01/22/the-weekly-quill-open-letter-ii-public/Danielle's Twitter/X: https://twitter.com/dimartinobooth Substack: https://dimartinobooth.substack.com/ YouTube: https://www.youtube.com/@DanielleDiMartinoBoothQIFed Up: https://www.amazon.com/Fed-Up-Insiders-Federal-Reserve/dp/0735211655Timestamps: 0:00 Welcome 1:05 The Powell subpoena: Danielle's reaction 3:35 Betting markets: Powell leaving odds dropped 4:51 Powell is the cat, Trump is the mouse 5:54 Why Powell is being political by NOT cutting rates 6:35 How Powell moved the goalposts on rate probability 7:32 The contradiction: Integrity vs. ignoring the American people 8:33 Financial conditions are easy because of passive investing, not the Fed 9:19 The shutdown has affected data integrity 10:05 Outlook for the year: Rate cuts coming? 10:50 Conference Board labor differential — recession signal 12:06 Should he have cut today? Yes. We need 100 basis points of cuts12:52 Open Letter Part Two: Why the FOMC should have elected Chris Waller 15:03 Rick Rieder: Inviting the fox into the hen house? 16:34 Who will be the next Fed chair? 17:35 What we don't understand about Fed chair transitions 19:04 The questions reporters should have asked Powell 21:29 Hidden signal: Google searches for "file unemployment" keep rising22:28 Buy Now Pay Later for dental bills and utilities — the stress is real25:41 Gen Z risk appetite and the environment that shapes investors 26:45 Gold is a meme now 29:01 DoubleLine roundtable: Long utilities, short financials 31:14 Commercial real estate capitulation and bankruptcies 32:14 Bold prediction: Unemployment will have a 6 handle by next year33:20 Parting thoughts: Don't forget about your neighbors 33:45 Closing

Gold is hitting new highs. Bitcoin is struggling to keep up. And once again, the “digital gold” narrative is being put to the test.On today's episode of Bits + Bips: The Interview, host Steve Ehrlich sits down with Steve Sosnick, Chief Strategist at Interactive Brokers, to break down why bitcoin still trades like a risk asset, why gold keeps winning in moments of market stress, and what crypto must prove to close the credibility gap. From rising bond yields to geopolitics and Fed independence, this conversation cuts through the noise to explain what's really driving markets right now. Hosts: Steven Ehrlich, Executive Editor at Unchained Guests: Steve Sosnick, Chief Strategist at Interactive Brokers Links: Should You Buy Gold or Bitcoin? Here's How to Think About It Bitcoin Rebounds After Trump's Truth Social Post Eases Tariff Fears Crypto Slides on Tariff Fears as Gold Breaks Above $4,850 Why Gold Rose and Bitcoin Tumbled on Japan Bond Turmoil Supreme Court casts doubt on Trump's power to fire Fed official without proper review Learn more about your ad choices. Visit megaphone.fm/adchoices

PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn  PPC Pitbulls  Transcript Andy Janaitis, Christian Klepp Andy Janaitis  00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis  01:50 Thanks for having me, Christian. Christian Klepp  01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis  02:19 Definitely. Christian Klepp  02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis  03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp  06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis  07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp  08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis  09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis  12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp  13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis  13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp  14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis  14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp  18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis  19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp  20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis  21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp  21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis  21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp  23:44 It’s a summary at the top right? Yeah. Andy Janaitis  23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp  25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis  25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp  28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis  28:23 Exactly. Christian Klepp  28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis  28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp  31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis  31:40 Exactly, yeah. Christian Klepp  31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis  32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp  34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis  34:52 Exactly. Christian Klepp  34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis  35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp  37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis  37:26 Exactly. Yep. Christian Klepp  37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis  37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp  38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis  38:59 Talk to you soon. Thanks for having me.

Suzanne Bowles is a philanthropy strategist, collaboration designer, and post-capitalist systems architect devoted to helping funders and movements meet this moment of profound transition with integrity, courage, and relational depth. She is the founder and Chief Strategist of Cattail Strategy, a consultancy that supports philanthropic organizations, funding collaboratives, and cultural stewards to scale equitable systems change rooted in relationship, reciprocity, and regeneration. Suzanne is also the co-founder of Indigenous Commons. Over more than two decades, Suzanne has played a central role in the transition of over $100 million to grassroots, Indigenous-led, and systems change initiatives across the globe. Her work spans economic democracy, climate justice, regenerative economies, and just transitions, supporting a wide range of partners—from values-aligned foundations and philanthropists to frontline movements and multi-sector collaborations. She is a founding contributor to influential initiatives including Indigenous Commons, FEST (Financing Ecosystems for Transformation), Catalyst Now, Common Good Finance, CoFundEco, and the Alliance for Economic Democracy. Suzanne’s practice is grounded in the belief that lasting systems change begins within—through shifts in relationship, identity, and worldview. She co-creates new frameworks with her clients that integrate strategic rigor with inner and ancestral development. A trusted ally to many Global South, Indigenous, and BIPOC movements, Suzanne is known for her long-term commitment, ethical clarity, and ability to bridge worlds—linking philanthropic capital with the wisdom, leadership, and lived experience of those most impacted by extractive systems. Through her KinMaker Return journeys and programs, she invites philanthropists to engage giving as a spiritual, relational, and ancestral one—repairing Western cultures of separation while aligning resources with planetary and future-generation needs. Suzanne walks this path as both practitioner and learner, guided by conscious generosity and a deep practice of inter-being. In times of collapse and possibility, her work creates space to grieve what is ending, listen deeply to one another, and co-create the conditions for life-affirming systems to emerge.See omnystudio.com/listener for privacy information.

About Donna Dupont:Donna Dupont, Founder and Chief Strategist of Purple Compass, is an award-winning designer and futurist with over 25 years of experience collaborating with leaders. She helps organizations build future literacy, navigate uncertainty, and drive impactful change. Combining systems thinking with strategic foresight, she empowers leaders to mitigate risks, enhance preparedness, and seize opportunities for innovation, transformation, and resilience. Recognized with seven government awards, Donna's work spans critical areas like climate change, health security, and emergency management, with her futures research earning accolades from the Canadian Defence and Security Network and the Association of Professional Futurists. In this episode, Dean Newlund and Donna Dupont discuss:Short-term problem solving versus long-term foresightWeak signals and emerging issues before disruption hitsAmbidextrous leadership balancing now and nextUsing disruption as fuel for innovationMental models shaping how leaders respond to uncertainty Key Takeaways:Schedule recurring leadership conversations that explore five- to ten-year future scenarios alongside quarterly planning.Actively identify weak signals by asking teams what new patterns they are seeing that they have never seen before.Create ambidextrous structures that protect business as usual while allowing innovation to be tested safely.Build psychological safety so teams feel comfortable sharing unconventional ideas and intuitive hunches. "When you are working with a future-oriented mindset, you're usually starting not from a management mindset, but more of an innovator or visionary.” — Donna Dupont Connect with Donna Dupont:  Website: https://www.purplecompass.ca/Email: donna@purplecompass.caLinkedIn: www.linkedin.com/in/donna-dupontFutureMinds Coaching Collective (free/monthly) - https://www.purplecompass.ca/coaching/   See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this week's basketball coaching conversation, Radford head coach Zach Chu joins the Basketball Podcast to share insights on winning in the margins.Zach Chu is in his first year as the Head Men's Basketball Coach at Radford University. Currently the youngest head coach in NCAA Division I men's basketball, Zach Chu brings nine years of experience in the NBA and a deep analytical background. Chu capitalizes on a deep analytical background, uniquely positioning him to navigate the rapidly changing landscape of college basketball with an end-to-end application of analytics from portal management, roster composition, and individual player development to game strategy.After accompanying Coach Rick Carlisle to Indiana to manage game strategy, following five years in the Dallas Mavericks' organization, Chu helped the Pacers leverage a data-driven approach to engineer one of the most efficient offenses in the NBA and an appearance in the Eastern Conference finals by their third year.Recognizing the potential impact of this differentiated strategy in the NIL era, Chu accepted the role as Chief Strategist at SMU last year, where he implemented the same conceptual approach proven at the NBA level, producing the 20th ranked offense in the country while being one of only two schools in the nation to have six players average double figures. The Mustangs posted a 24-11 record, including a 13-7 finish in their inaugural season in the ACC.

Michael Green, Chief Strategist and Portfolio Manager for Simplify Asset Management, joins Julia La Roche on episode 318 to break down his viral three-part series on America's real poverty line, revealing why families making $100,000-$140,000 are trapped in what he calls the "valley of death" - where government benefits are withdrawn before cash earnings can replace them. He explains how childcare costs, benefit cliffs, and tax code changes since the 1950s have made the American Dream nearly impossible for young families, why economists reacted so negatively to his work, and how the official poverty line ($31,200) is completely disconnected from reality. Green also discusses the implications for markets, predicting a 1929-style crash from passive investing flows, and shares what gives him hope: human potential and the power of free people over slaves.This episode is brought to you by VanEck. Learn more about the VanEck Rare Earth and Strategic Metals ETF: http://vaneck.com/REMXJuliaLinks:Follow Mike on X: https://twitter.com/profplum99Read Mike's Substack: https://www.yesigiveafig.com/Visit Simplify: https://www.simplify.us/Timestamps00:00 Intro and welcome Mike Green01:00 Genesis of the viral poverty line series and why the American Dream is breaking down05:25 The Valley of Death and the benefit cliffs 06:21 The working poor 07:50 Childcare 09:10 $100,000 used to mean something different12:10 The precarity line13:10 How we got here: tax code changes and the gaslighting about taxes and the 1%16:30 What's the solution?18:01 Implications of fixing the problem21:40 Why economists reacted so viscerally24:18 Sentiment analysis 26:35 Revealing what academics have been missing28:34 The affordability crisis vs inflation debate31:35 We need a different framework for poverty32:47 Where this is headed if nothing changes34:45 Political implications 39:09 What Mike plans to do about it40:35 Markets and passive investing momentum46:41 Wrap up and where to find Mike Green

Steve Sosnick, Chief Strategist, Interactive Brokers discusses how markets are repricing expectations around the AI trade, as the AI-related names continue to see weakness on the back of Oracle and Broadcom falling short of lofty expectations. He shares if it is now time to rotate out to other sectors. Produced/Presented: Ryan HuangSee omnystudio.com/listener for privacy information.

Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, joins Julia La Roche to break down the FOMC and discuss her open letter manifesto to the committee written on behalf of every hard-working American. This episode is brought to you by VanEck. Learn more about the VanEck Rare Earth and Strategic Metals ETF: http://vaneck.com/REMXJuliaLinks:    Danielle's open letter: https://quillintelligence.com/2025/12/10/the-weekly-quill-open-letter-2/Danielle's Twitter/X: https://twitter.com/dimartinobooth  Substack: https://dimartinobooth.substack.com/ YouTube: https://www.youtube.com/@DanielleDiMartinoBoothQIFed Up: https://www.amazon.com/Fed-Up-Insiders-Federal-Reserve/dp/0735211655Timestamps: 0:00 Intro and welcome back Danielle 00:33 Reaction to FOMC 01:36 QE? 02:40 Markets are overreacting 02:59 Danielle's open letter to The Federal Open Market Committee06:57 Kevin Hassett 08:45 How to preserve Fed independence 09:20 Every Hardworking American Who Wakes Up in the Morning Asking Themselves What Went Wrong10:42 The Fed's conflicting mandates 12:25 The unprecedented level of dissent 15:04 Powell was passionately against QE back in 201217:21 The Fed could exert its independence 18:50 Markets think it's QE, but is it? 20:09 Powell 21:29 Fed policy is eviscerating the middle class 25:10 Labor market dynamics 30:12 Biggest fear - civil war without honest monetary policy 32:45 Call to action

Steve Sosnick, Chief Strategist at Interactive Brokers, and Brij Khurana, Fixed Income Portfolio Manager at Wellington Management, break down cross-asset signals and rate expectations. Earnings include AeroVironment and key retail and consumer names including Casey's General Stores, GameStop, Dave & Buster's and Cracker Barrel. Patrick Moorhead, Chief Analyst at Moor Insights, dives into Nvidia and the AI trade. Ben Silverman, Chairman and Co-CEO of Propagate Content, unpacks the Warner Bros. battle between Paramount and Netflix. Northrop Grumman CEO Kathy Warden weighs in on defense spending and growing competition. Braze CEO Bill Magnuson talks the latest quarter.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Scott Brown, Chief Strategist at Brown Technical Insights, is wondering "if the market is sniffing out something," because he has seen a change in the last month on the sectors that are now leading the way forward, and it's not the same things that were leading just a few months ago. Brown notes that banks, transportation, global materials, steel and copper stocks are among the areas that now have taken market leadership, and he says that "there's real upside" to where they can drive the market close to a level of 7,000 on the Standard & Poor's 500 by year's end. A day after discussing the market broadly, Jeffrey Hirsch, editor of the Stock Traders Almanac, returns to the show to discuss the Almanac itself for 2026, noting how the old technology of an almanac still has a place in helping to shape forecasts and expectations because it is built on decades of data that remains relevant, even in a world seemingly dominated by the changing technologies of artificial intelligence. David Rosenstrock, director of investments and financial planning at Wharton Wealth Planning, discusses his approach to mutual funds and ETFs in the Market Call.

If you're enjoying the content, please like, subscribe, and comment! Dave's Links:Instagram: https://www.instagram.com/vamostoros/Website: https://www.newparadigmcapitalmanagement.com/homeDavid B. Mastran is a Founding Partner, Principal, and the President of New Paradigm Capital Management, LLC and the Founder, Chief Strategist, and Portfolio Manager of New Paradigm Fund.Mr. Mastran developed a passion for the markets when he first began trading at the age of eleven and has been trading equities full-time since 1993. In 1997, he founded New Paradigm Fund with $1.3 million in assets and grew it to $50 million and 19 investors by 2000. Mr. Mastran was the sole portfolio manager of the Fund from January 1997 through August 2003. He is proud to have successfully guided the Fund through the market crash of 2008, delivering on his mandate to preserve investor's capital. Mr. Mastran graduated from the University of North Carolina at Greensboro in 1993. He currently lives in Northern Virginia with his wife. He enjoys playing and coaching soccer and skiing.______________________Follow us!@worldxppodcast Instagram - https://bit.ly/3eoBwyr@worldxppodcast Twitter - https://bit.ly/2Oa7BzmSpotify - http://spoti.fi/3sZAUTGYouTube - http://bit.ly/3rxDvUL#hedgefund #stockmarket #stocks #optionstrading #shorts #financialfreedom #finance #trading #stock #bond #addictionrecovery #happy #happiness #explore #explorepage #podcastshow #longformpodcast #longformpodcast #podcasts #podcaster #explore #podcast #newshow #worldxppodcast

In this episode of Act Three, I sit down with the brilliant and endlessly thoughtful Rishad Tobaccowala—author, futurist, speaker, and longtime global strategist—to talk about what it really takes to build a vibrant next chapter. Rishad spent nearly four decades at Publicis Group, eventually becoming Chief Strategist and Chief Growth Officer. But his most interesting work, in many ways, began after he left corporate life and stepped into what he calls his "company of one." We talk about:

What if the most important market move happening right now… isn't the one you're watching?In this month's technical analysis segment with Mike Arnold, Chief Strategist of Path Trading Partners—and the guy Jim says “basically directs almost all my investments at this point.” Today, he joins Jim Iuorio and Bob Iaccino for another no-BS, caffeine-fueled breakdown of what's actually happening beneath the charts.In this episode of the Futures Edge, we dive straight into the volatility storm:

In this episode of The Association Insights Podcast, host Colleen Gallagher kicks off our Big Ideas & Trends Series with a candid conversation about what it really takes for associations to innovate.Colleen is joined by Elizabeth Weaver Engel, M.A., CAE, Chief Strategist, Spark Consulting; Jamie Notter, Culture Scientist; and Chrissy Bagby, CAE, PMP, Chief Strategy Officer, American Association of Veterinary State Boards (AAVSB).They unpack the new white paper and share how Lean Startup thinking, paired with culture change, can help associations test ideas, reduce risk, and stop “we've always done it this way” from running the show.Key HighlightsIt's Not the Method, It's the Culture: Why associations don't have an idea problem—they have a culture and psychological safety problem.AAVSB's Story: How Chrissy's team moved from big, risky builds to structured experiments, shared understanding, and the role of the “cooperative skeptic.”Build–Measure–Learn in Real Life: What to measure early on, why behavior beats opinions, and how to use data without getting paralyzed by it.Boards, Staff, and Decision Clarity: Practical ways to define roles, set guardrails, and bring volunteer leaders along without slowing everything down.

One last solo show from Alan before Andrew returns and regular service resumes.This week, we have a follow-up on the Dutch/Chinese Chip Wars and the prices of the new Nissan Leaf.New news includes management changes at Gordon Murray Group, VW's Chief Strategist making an exit, Hyundai opening a new testing centre in Germany, Bollinger Motors shutting up shop, and Wrightbus covering EV buses into, err, EV buses.New Car News includes the MG S6 EV, the Jeep Recon, and the crazy-powerful Porsche Cayenne Electric.In Points of Interest we look at the moments people become interested in “automotive stuff”, we have a list of 20 affordable coachbuilt cars, and we round off with a look at the Hot Wheels Legands finalists.

Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, joins Julia La Roche to break down the FOMC minutes. Danielle discusses the deep divisions within the Federal Reserve and their controversial decision-making heading into December. She argues the Fed is willfully ignoring abundant alternative data sources like ADP's weekly reports while claiming to fly blind without official jobs data—data that won't be released until after their December meeting due to administrative delays. Booth warns that if the Fed doesn't cut rates in December, they risk triggering a liquidity crisis similar to December 2018, when Powell's hawkish stance caused a market bloodbath on Christmas Eve and forced him to reverse course. This episode is brought to you by VanEck. Learn more about the VanEck Rare Earth and Strategic Metals ETF: http://vaneck.com/REMXJuliaLinks:    Danielle's Twitter/X: https://twitter.com/dimartinobooth  Substack: https://dimartinobooth.substack.com/ YouTube: https://www.youtube.com/@DanielleDiMartinoBoothQIFed Up: https://www.amazon.com/Fed-Up-Insiders-Federal-Reserve/dp/0735211655Timestamps: 0:00 - Introduction & post-FOMC reaction0:27 - Deep divisions within the Federal Reserve1:47 - Fed's tone deafness on inflation concerns2:05 - Politics at the Federal Open Market Committee3:32 - Alternative data sources: ADP & jobless claims5:38 - The irony: administration's self-inflicted rate cut problem6:51 - ADP data: what Powell said vs. what the Fed does7:32 - Market reaction & Nvidia's impact8:13 - Should the Fed cut rates in December?9:39 - Powell's contacts: the willful blindness problem10:12 - Fed independence vs. politicization11:28 - The damage of playing politics with monetary policy13:51 - Treasury yields & market concerns17:38 - Debt servicing crisis & political implications26:54 - Private credit & private equity discussions27:30 - Liquidity crisis warning: emergency rate cut risk28:44 - Question for Powell?29:27 - Why an emergency cut may be necessary31:52 - Closing thoughts

In episode 136 of Nonprofit Mission: Impact, Carol Hamilton, Elizabeth Engel, and Jamie Notter talk about their new white paper Lean at 10: Culture Eats Methodology for Lunch. Ten years after Engel first explored Lean Startup principles in the nonprofit and association world, she and Notter revisit what's changed—and what hasn't. Carol, Elizabeth and Jamie discuss: Why the tools of innovation are accessible, yet the real challenge in adoption lies in organizational culture.  how competing commitments, fear of failure, and rigid silos can quietly sabotage innovation efforts what leaders can do instead to nurture learning, empathy, and experimentation. For nonprofit and association leaders navigating rapid change, this conversation offers a candid look at how to build cultures that support innovation—not resist it.   Episode highlights: [00:06:00] Revisiting Lean Startup, 10 Years Later [00:010:50] Defining Lean Startup and Design Thinking [00:011:50] Culture: The Invisible Barrier [00:014:40] When Culture Undermines Innovation [00:19:00] Insight Over Perfection [00:22:00] People Don't Resist Change—They Resist Being Changed [00:24:40] Low Fences, Not No Silos [00:27:00] Listening Beyond the Boardroom [00:30:40] Volunteer Culture Matters Too [00:31:00] The Role of Healthy Conflict [00:37:35] What a Culture Supportive of Innovation Looks Like [00:41:20] From Reactive to Proactive Transparency [00:44:35] The Questions Nonprofit Leaders Should Ask   Guest Bios: Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting. For more than 25 years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, and garden. Jamie Notter is a speaker, author, consultant, and culture scientist. His career spans 30 years, with more than a decade of research and practice in the culture field, as well as deep experience in areas like conflict resolution and generations. He desperately wants to make work suck less for everyone, and has written four popular business books, including the award-winning Non-Obvious Guide to Employee Engagement, and his latest release, Culture Change Made Easy. He holds a Master's in conflict resolution from George Mason and a certificate in Organization Development from Georgetown, where he served as adjunct faculty. Important Links and Resources: Elizabeth Weaver Engel https://www.getmespark.com/ https://www.getmespark.com/blog/ Jamie Notter https://jamienotter.com/ https://jamienotter.com/research-books/   Be in Touch: ✉️ Subscribe to Carol's newsletter at Grace Social Sector Consulting and receive the Common Mistakes Nonprofits Make In Strategic Planning And How To Avoid Them

November 18, 2025 ~ Harbor Strategics' Chief Strategist and CEO John Sellek joins Chris, Lloyd, and Jamie to discuss the required legislation to accomplish President Trump's promise to send $2,000 tariff checks. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Asian stocks fell after uncertainty over Federal Reserve interest-rate cuts and stretched valuations in technology shares dragged Wall Street lower. Gauges in Japan, South Korea and Australia all opened weaker, even as an index of the region was poised for its third gain in four weeks. We then take you to the Citi China Conference in Shanghai, where Citi CEO Jane Fraser spoke to Bloomberg's Stephen Engle. They discussed Citi's growing presence in China, the current state of the US economy, and her views on how to deploy AI in the financial sector. In the states, investors are bracing for a flurry of economic data now that the government shut-down is over. Stocks fell, led by a decline in tech stocks was met by concern that the Federal Reserve's plans for a December rate cut maybe in doubt. For a closer look, we spoke to Mike Green, Chief Strategist and Portfolio Manager for Simplify Asset Management.See omnystudio.com/listener for privacy information.

China's Singles Day shopping festival is off to a record start. E-commerce giant JD.com says orders jumped nearly 60%, with shoppers up 40% from last year — defying concerns that deflation is weighing on consumer demand. In the U.S., there's growing optimism the government shutdown will end soon. UBS Managing Director and Financial Advisor Xi Qiao tells Bloomberg's Shery Ahn and Avril Hong what that could mean for Asia. Plus, the Dow Jones closed at a record high as investors piled into stocks beyond the AI giants. Merck was among the day's top gainers. We get perspective from Dean Smith, Chief Strategist and Marketing Officer at FolioBeyond.See omnystudio.com/listener for privacy information.

Interview recorded - 4th of November, 2025On this episode of the WTFinance podcast I had the pleasure of welcoming back Michael Green. Michael is the portfolio manager & chief strategist of Simplify. During our conversation we spoke about his outlook on the economy, the government shutdown, next FED chair, tariffs, geopolitics and more. I hope you enjoy!0:00 - Introduction1:45 - Outlook on the economy?4:35 - Government shutdown6:03 - Credit spreads increasing?8:39 - FED actions10:17 - Next FED chair?13:15 - Trump communications14:37 -Tariffs18:05 - Capital flight19:12 - Geopolitical play23:15 - Chinese missteps24:55 - Shift of the US Empire27:30 - Political institutions29:28 - Strategic investments31:55 - One message to takeaway from conversation?Michael has been a student of markets and market structure, for nearly 30 years. His proprietary research into the shift from actively managed portfolios and investment funds to systematic passive investment strategies has been presented to the Federal Reserve, the BIS, the IMF and numerous other industry groups and associations.Michael joined Simplify in April 2021 after serving as Chief Strategist and Portfolio Manager for Logica Capital Advisers, LLC. Prior to Logica, Michael managed macro strategies at Thiel Macro, LLC, an investment firm that manages the personal capital of Peter Thiel. Prior to Thiel, Michael founded Ice Farm Capital, a discretionary global macro hedge fund seeded by Soros Fund Management. From 2006-2014, Michael founded and managed the New York office of Canyon Capital Advisors, a $23B multi-strategy hedge fund based in Los Angeles, CA, where he established their global macro strategies, managing in excess of $5B of exposure across equity, credit, FX, commodity and derivative markets.In addition to his work as a market theorist and portfolio manager, Michael has been noted for his work as a public speaker and financial media participant. He is a graduate of the Wharton School at the University of Pennsylvania and a CFA holder.Michael Green - Substack - https://www.yesigiveafig.com/Twitter - https://twitter.com/profplum99LinkedIn - https://www.linkedin.com/in/michael-green-9a15142/Simplify - https://www.simplify.us/WTFinance -Instagram - https://www.instagram.com/wtfinancee/Spotify - https://open.spotify.com/show/67rpmjG92PNBW0doLyPvfniTunes - https://podcasts.apple.com/us/podcast/wtfinance/id1554934665?uo=4Twitter - https://twitter.com/AnthonyFatseasThumbnail image from - https://finance.yahoo.com/video/3-drivers-behind-mondays-market-133332442.html

Liz is joined on the podcast by Becky Lai, Chief Strategist and VP of Marketing, to talk about the true North Star of commercialization: standard of care. Their discussion reframes success as more than building a product—it's about building a market where the product is trusted, adopted, and indispensable. Together, they explore how purposeful training, meaningful KOL engagement, and a clear strategic vision accelerate adoption and move technologies from launch to lasting impact.In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle.Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com.Related Resources:Rebecca Lai is the Chief Strategist and Marketing Executive at Rebecca Lai Consulting. She is a strategy and commercial executive with over 20 years of experience in medical and health technology companies, ranging from venture-backed startups to Fortune 200 corporations. As a dynamic strategic operator specializing in go-to-market, commercialization, and innovative business strategies, she has consistently driven double-digit growth and scaled new businesses with global impact. With a strong background in devices, diagnostics, and the digital transformation of healthcare, Rebecca has a proven track record of pioneering disruptive solutions across the continuum of care. Most recently, she was VP of Corporate Development and Strategy at iRhythm Technologies (NASDAQ:IRTC), a digital healthcare provider of cardiac monitoring services. She began her career at Medtronic (NYSE:MDT), where she held progressive global leadership roles in sales and marketing. Rebecca is recognized for her ability to navigate complexity and her data-driven, customer-centric approach to creating value and delivering cutting-edge products and services to patients worldwide. She holds a BSE and MSE in Bioengineering from the University of Pennsylvania and serves on the advisory board for Diversity by Doing Healthtech.Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe! Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Rebecca Lai⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Cumby Consulting:Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

During Ep. 65 of the State of the Market for Law Firm Sales in 11 Minutes, Nicole Bergen, Founder & Chief Strategist for Elevate Marketing Research, joins to address the following 2 questions:   Question 1: What do you recommend for PI firms seeking to develop & measure their firm's brand value, including how to score high on Elevate's Brand Report Card?   Question 2: What are your thoughts about how a PI firm's brand value can enhance a PI firm's value when planning for a sale exit strategy?   When developing brand for a Personal Injury Law Firm, Bergen emphasizes the need to focus on what is important to the consumer, urging listeners to consider advertising as “Me-vertising,” i.e., what is in it for me, the consumer – the client?   As Bergen states, “If you can't answer that question, you're not developing a brand. A brand is the answer to that question.”   Bergen also describes aspects of Elevate's Brand Report Card, including suggesting that Personal Injury Law Firms identify their Unique Selling Point (USP) and structure “Me-vertising” with a focus on 1 or 2 USPs, followed by measuring how a USP performs in the marketplace to attract more clients based upon that USP, i.e., its brand.   Bergen suggests that PI firms consider the following:   “How can you demonstrate empathy to the consumer?”   When discussing how brand value can enhance a Personal Injury Law Firm's value in contemplation of an exit/sale or to bolster investment, Bergen points out that data analytics can support a PI law firm's brand value.   Poock adds that demonstrating brand value will also result in adding a separate line item to the sale of Personal Injury Law Firms, in addition to determining a multiple of EBITDA.   As Poock states, “[W]hen firms can have and present data analytics that show that “Me-vertising” is translating into sales because of brand value, that's going to add additional zeros . . . could be a lot of zeros, by the way, when you are taking on, as Nicole is saying, an investor, or when you are selling your Personal Injury Law Firm.”

Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, joins Julia La Roche to break down the October 2024 FOMC meeting and Fed Chair Powell's surprisingly hawkish stance despite mounting evidence of labor market weakness. Danielle questions whether the Fed is ignoring its dual mandate as major companies like UPS, GM, Meta, and Amazon announce tens of thousands of layoffs. She discusses the dissents from both Stephen Miran and Jeffrey Schmid, explores potential political dynamics at play within the Fed, and examines growing stress in private credit markets, commercial real estate, and rising corporate bankruptcies. Danielle also highlights alternative labor market indicators like state-by-state data and WARN notices that paint a concerning picture of the economy, while emphasizing the importance of compassion for struggling American families heading into the holiday season.This episode is brought to you by VanEck. Learn more about the VanEck Rare Earth and Strategic Metals ETF: http://vaneck.com/REMXJuliaThis show is brought to you by Monetary Metals.Learn more about Monetary Metals: https://monetary-metals.com/julia⁠ Links:    Danielle's Twitter/X: https://twitter.com/dimartinobooth  Substack: https://dimartinobooth.substack.com/ YouTube: https://www.youtube.com/@DanielleDiMartinoBoothQIFed Up: https://www.amazon.com/Fed-Up-Insiders-Federal-Reserve/dp/07352116550:00 Introduction & episode 300 celebration1:37 FOMC meeting reaction - Powell's hawkish tone2:33 What's really going on at the Fed?3:48 The two dissenters - Miran & Schmid5:39 Market reaction to Powell's comments6:17 The Fed's labor mandate - are they ignoring it?7:16 Major layoff announcements - UPS, GM, Meta, Amazon8:00 Is the Fed sticking it to the administration?9:55 Fed balance sheet & mortgage-backed securities16:19 Private credit market concerns27:04 Corporate bankruptcies rising28:18 October bankruptcy data - highest post-pandemic29:22 Interest rate impact on corporate refinancing30:05 What would you ask Powell? State-by-state data31:29 WARN notices & real labor market data32:19 Layoffs aren't free - cost to companies33:10 ADP weekly data as labor market indicator33:26 Message of compassion during the holidays34:29 Closing & where to find Danielle's work35:09 QI Research & Daily Feather newsletter

Ryan Clancy, Chief Strategist for No Labels, joins Steve to discuss the high-stakes dynamics of the current government shutdown. They explore the danger and opportunity facing Congress, including the possibility that Republicans could go nuclear to force an end to the stalemate. Ryan breaks down the political strategies at play, the potential fallout for Americans, and what a decisive move could mean for the balance of power in Washington.

In this episode of the Market Maker Podcast, Anthony Cheung is joined by Joe Little, Global Chief Strategist at HSBC Asset Management, to explore the personal journey and professional insights behind one of the top roles in finance.From discovering economics by chance to immersing himself in investment classics and landing a role at J.P. Morgan, Joe shares how curiosity and persistence shaped his career path.He also breaks down the real-world role of a Chief Strategist, explains why clear communication and storytelling are powerful tools in markets, and shares why early mentorship can shape your entire career.Whether you're a student exploring your options or an early-career professional finding your feet, this episode offers inspiration, practical advice, and honest insight into what it takes to thrive in finance.(00:00) Intro(00:56) Joe's unlikely start(02:20) Discovering economics(06:43) Importance of mentors(12:27) What a strategist does(20:28) Power of storytelling(28:05) Nature or nurture?(32:08) Performing under pressure(34:41) Working across cultures(39:51) Life on the road(42:37) Mindset for success

What if your nonprofit could anticipate the future instead of reacting to it? In this episode, futurist and strategist Donna DuPont shares how leaders can build future literacy—the skill of reading change before it happens. We explore how to turn uncertainty into opportunity, overcome resistance to change, and design flexible strategies that thrive even in chaos. If your team feels stuck reacting to crises, this conversation will help you plan with confidence, not fear. Episode Highlights 04:25 Understanding Future Mindsets 06:57 Empowering Nonprofits Through Strategic Foresight 09:03 The Power of Great Questions 09:40 Collective Intelligence and Workshop Insights 15:09 The Rise of AI: A Case Study in Weak Signals 22:24 Opportunities in Crisis 24:43 Building a Case for Change 25:25 Understanding Dissatisfaction and Vision 27:26 Taking Action and Iteration 29:48 Navigating Uncertainty with Foresight 33:01 Evaluating Processes and Outcomes 38:42 Prototyping and Innovation Meet the Guest My guest for this episode is Donna Dupont, Founder and Chief Strategist of Purple Compass, is an award-winning designer and futurist with over 25 years of experience collaborating with leaders. She helps organizations build future literacy, navigate uncertainty, and drive impactful change. Combining systems thinking with strategic foresight, she empowers leaders to mitigate risks, enhance preparedness, and seize opportunities for innovation, transformation, and resilience. Recognized with seven government awards, Donna's work spans critical areas like climate change, health security, and emergency management, with her futures research earning accolades from the Canadian Defence and Security Network and the Association of Professional Futurists. Connect with Donna: https://www.linkedin.com/in/donna-dupont/ www.purplecompass.ca Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

Kevin Perlmutter is the Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He's also the author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach, serving as a behavioral science-rooted brand consultant and customer-centricity work session facilitator. He guides the development of more effective methods for brand evolution and customer engagement.In today's episode of Smashing the Plateau, you will learn how emotional insight can transform your brand and why understanding what motivates your customers leads to authentic, lasting success.Kevin and I discuss:What led Kevin to start his own consultancy [02:25]The bold steps and challenges of launching with no clients [03:52]Aligning values in business and choosing the right clients [06:26]Why persuasion-based brand strategy is outdated [08:03]The concept of shared emotional motivation [12:00]How customer feedback shaped a client's unique brand identity [11:05]Why emotional benefits drive brand loyalty [14:00]The impact of current global challenges on brand decision-making [15:00]How leading brands like Ben & Jerry's maintain values and spark loyalty [18:12]The value of community in business growth [19:42]Advice for corporate refugees on leveraging their network and feedback [21:03]The importance of listening to others to define your value [21:58]Learn more about Kevin at:https://www.BrandDesireBook.com/https://www.linkedin.com/in/kevinperlmutter/https://www.LimbicBrandEvolution.com/Thank you to our sponsor:The Smashing the Plateau CommunityReady for more? Sign up now to unlock concise, actionable strategy tips from our podcast—your journey to success is just one click away!

Rerun Episode: Back by Popular Demand. Understanding your customers better means measuring the metrics that reveal who they are, what they value, and why they stay. In this episode of Doing CX Right, Stacy Sherman revisits her conversation with Neil Hoyne, Google's Chief Strategist and author of Converted, who shares data-backed strategies for turning customer insights into lasting loyalty. Hoyne explains why companies shouldn't expect commitment after a single purchase—you wouldn't propose on the first date—and how using data to identify high-value customers and personalize their experiences leads to stronger relationships and measurable, long-term growth. Learn more at  and subscribe to Newsletter for more actionable strategies. Book time with Stacy Shermamn .

Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://www.themomentumcompany.com/thrivingleader2025 Instagram: @the.momentum.company LinkedIn: /momentum-companyIn this insightful episode, Mark sits down with Sarah Tjoa, Chief Strategist at Noble West, a marketing agency reimagining the future of food. Coming from a non-traditional ag background, Sarah shares how her Los Angeles roots and 15+ years in marketing have shaped her approach to agricultural storytelling, branding, and leadership. Together, Mark and Sarah unpack what it means to lead and market with clarity, care, and urgency — and why intentionality matters just as much in business strategy as it does in communication.Key Takeaways:Clarity is the Catalyst for ImpactSarah's “slider” model — balancing clarity, care, and urgency — shows how great leadership and marketing both depend on clear thinking and focused direction. Without clarity, even the best ideas lose momentum.Humanity in Leadership and MessagingBeing a “deeply flawed, intentional human” is one of Sarah's key leadership beliefs. Bringing empathy and authenticity into leadership and branding builds connection, trust, and sustainable growth.Bridging the Gaps in AgricultureAs an outsider turned advocate for the ag industry, Sarah reveals how misunderstood agriculture is by the average consumer. Her work at Noble West focuses on connecting the value chain — from farmers to consumers — through better storytelling and education.The Power of the ‘Why'Most companies know what they do and how they do it — but few can clearly articulate why they do it. Sarah explains how defining your “why” becomes your competitive edge and the key to meaningful differentiation in both B2C and B2B markets.Intentional Communication and Repetition MatterLike leaders who repeat their vision until it sticks, brands must communicate consistently. Clarity isn't a one-time exercise — it's the result of repetition, alignment, and doing the reps until everyone on the team can clearly articulate the same message.Notable Quotes:“Intentionality is nothing if it's not having impact or getting it done.” – Sarah Tjoa“Leaders can't clarify enough — clarity is one of our greatest responsibilities.” – Sarah Tjoa“Most brands know what they do, but few know why they do it — and the margins are always in the why.” – Sarah Tjoa“As leaders, we have to be deeply flawed, intentional humans.” – Sarah Tjoa“When you build clarity and repeat it until everyone owns it, that's when organizations move with purpose.” – Mark JewellAction Steps:Audit your team's clarity: Does everyone know your company's why and where you're headed?Revisit your messaging: Can you describe what you do — and why it matters — in 20 seconds or less?Reflect on your own “slider”: Where do you need to dial up clarity, care, or urgency this week?Read Radical Candor by Kim Scott — Sarah's top book recommendation for every leader seeking to communicate with both honesty and empathy.Listen If You Are:A leader or marketer navigating change in agriculture or ag techSomeone seeking to clarify your brand's message or company missionA professional balancing creativity, leadership, and communicationPassionate about bridging the gap between farm, food, and consumer

In this episode, Michael Green, Chief Strategist at Simplify Asset Management, joined Tim and Drew. They discussed Michael's background, distortions caused by passive investing, the labor market, and the K-Shaped recovery. WealthVest – based in Bozeman, MT– is a financial services marketing and distribution firm specializing in fixed and fixed index annuities from many high-quality insurance companies. WealthVest provides the tools, resources, practice management support, and products that financial professionals need to provide their clients a predictable retirement that has their best interest in mind.Hosts: Drew Dokken, Tim PierottiAlbum Artwork: Sam YarboroughShow Editing and Production: Tavin DavisDisclosure: The information covered and posted represents the views and opinions of the hosts and does not necessarily represent the views or opinions of WealthVest. The mere appearance of Content on the Site does not constitute an endorsement by WealthVest. The Content has been made available for informational and educational purposes only. WealthVest does not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the Content.WealthVest does not warrant the performance, effectiveness or applicability of any sites listed or linked to in any Content. The content is not intended to be a substitute for professional investing advice. Always seek the advice of your financial advisor or other qualified financial service provider with any questions you may have regarding your investment planning. Investment and investing involves risk, including possible loss of principal. Hosted on Acast. See acast.com/privacy for more information.

Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, joins Julia La Roche in-studio following the Fed minutes. In this episode, DiMartino Booth highlights how the Fed quietly reclassified nearly $300 billion in loans on a Friday afternoon with no comment, shifting them from stodgy commercial categories into the "black box" of non-depository financial institution (NDFI) lending now totaling $1.7 trillion. She draws parallels to Enron as First Brands bankruptcy exposes what appeared to be an auto supplier was actually a financial using off-balance sheet vehicles, with subprime delinquency rates likely double reported figures. Elsewhere, Booth warns youth unemployment hit 1988 levels but from lack of demand not supply as companies blindly adopt AI without hiring, leaving the Class of 2025 worse off than 2024. She argues gold has become a "meme stock" with Wall Street firms' price targets signaling contrarian risk, while the government shutdown leaves the Fed "flying blind" without official data for their October 29th meeting.Sponsors: Monetary Metals: https://monetary-metals.com/julia⁠ Links: Danielle's Twitter/X: https://twitter.com/dimartinobooth Substack: https://dimartinobooth.substack.com/ YouTube: https://www.youtube.com/@DanielleDiMartinoBoothQIFed Up: https://www.amazon.com/Fed-Up-Insiders-Federal-Reserve/dp/07352116550:00 Hawkish Fed minutes - knife in Miran's back1:44 Fed insider on Miran controversy2:48 Did Fed want September cut?5:08 Shutdown means Fed flying blind October6:04 Gold and NASDAQ flying - unusual7:03 Gold as meme stock - contrarian warning9:50 NDFI loans - $1.7 trillion black box12:21 $250B loan reclassification bombshell13:14 Fed reclassified quietly on Friday14:17 First brands like Enron revelation16:21 Off balance sheet financing returns18:25 Subprime delinquencies likely double20:15 Is this systemic? Fed doesn't know21:28 Fed won't move without official data22:22 Challenger data horror at Fed24:52 Charts need gray recession bars25:12 Fed put born October 198727:32 Youth unemployment demand crisis30:02 AI adoption without hiring32:24 Parents worry kids made redundant33:20 First five years determine career35:48 Not sending kids to college37:11 Put faces on repo statistics38:47 Markets masking K economy39:01 Lowercase i economy concept

Unlocking the Power of Email & SMS Marketing for E-Commerce: Expert Insights from Nikita VakhrushevIn the fast-paced world of e-commerce, many brands focus heavily on acquisition channels like TikTok, Google Ads, and Instagram, often overlooking one of their most valuable assets: their existing customer list. In a recent episode, Josh Elledge spoke with Nikita Vakhrushev, CEO & Chief Strategist of Aspekt, about how e-commerce businesses can maximize revenue and retention through smart email and SMS marketing. Nikita shared actionable strategies to engage warm audiences, optimize backend flows, and leverage design and segmentation for scalable growth.The Value of Backend Marketing for E-CommerceFocusing on existing customers is often more profitable than constantly chasing new ones. Nikita emphasizes that a well-maintained warm list—subscribers who have opted in—can drive repeat purchases and boost engagement. By auditing current flows, segmenting audiences, and sending value-driven communications, brands can increase revenue while fostering long-term loyalty.Modern email and SMS marketing also demands careful attention to privacy, consent, and deliverability. Platforms must respect double opt-ins, frequency preferences, and regulatory compliance to maintain subscriber trust. Nikita recommends staying current with evolving regulations and testing messaging to optimize engagement.Finally, leveraging strategic agency support can multiply results. Agencies like Aspekt provide audits, segmentation, automation, and expert design to ensure every message is impactful. Clear communication, transparency, and personalized service are key to achieving measurable ROI and scaling backend marketing efficiently.About Nikita VakhrushevNikita Vakhrushev is the CEO & Chief Strategist of Aspekt, a leading agency specializing in email and SMS marketing for e-commerce brands. With years of experience managing hundreds of accounts, he focuses on helping businesses increase revenue, engagement, and customer retention through backend marketing strategies.About AspektAspekt provides white-glove email and SMS marketing services for direct-to-consumer brands. Their team specializes in audits, segmentation, automation, and visually compelling campaigns designed to convert and scale, while maintaining transparency and measurable results.Links Mentioned in this EpisodeAspekt WebsiteNikita Vakhrushev LinkedinKey Episode HighlightsThe importance of backend marketing over constant customer acquisition.Leveraging warm lists and subscriber segmentation for higher ROI.Privacy, consent, and deliverability trends impacting email and SMS.Case study: Transforming a legacy brand's email revenue.Choosing agencies that provide transparency, personalization, and measurable results.ConclusionEmail and SMS marketing are powerful, revenue-driving tools when approached strategically. By focusing on your warm audience, optimizing backend flows, and embracing modern design and compliance standards, e-commerce brands can unlock sustainable growth and maximize lifetime customer value.

Carl Quintanilla, Leslie Picker, and David Faber discussed the latest on the markets front - coming off a weak day for the AI trade. JP Morgan Asset Management's Chief Strategist for the Americas joined the team with her playbook - while the team checked in on the chips across the board. Hear one top semiconductor analyst breakdown new numbers out of Micron, the CEO of Nvidia challenger and private chip company 'Groq' talk innovation ahead, and what investors need to know about Alibaba's big boost to AI spending.  Also in focus: 2025's Ryder Cup officially kicking off - the head of PGA of America joined the team with his take on the action, and the big money at play in one of the golfing community's biggest events of the year.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wall Street traders defied calls for a breather after a $15 trillion stock rally from April lows, with Nvidia Corp. boosting optimism on artificial intelligence after pledging to invest as much as $100 billion in OpenAI. Tech led gains in the S&P 500, with the US equity benchmark hitting its 28th record this year. The world's largest chipmaker rallied about 4%. Its investment is intended to help OpenAI build data centers with a capacity of 10 gigawatts of power using Nvidia's advanced AI chips to train and deploy OpenAI's models. For a closer look at the market landscape, we hear from Michael Green, Chief Strategist at Simplify Asset Management.Meanwhile, Asian stocks posted a modest gain at the open. Gauges in Australia and South Korea rose while equity-index futures for Hong Kong — facing its most damaging typhoon since 2018 — were flat. For more on markets, we get the views of Daniel Lam, Head of Equity Strategy at Standard Chartered Wealth Solutions. He speaks with Bloomberg's Shery Ahn and Avril Hong on The Asia Trade.See omnystudio.com/listener for privacy information.

Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, joins Julia La Roche in-studio following the September FOMC. DiMartino Booth argues the Fed "chose independence over economy" with its 25bp cut, as Waller and Bowman sacrificed potential Fed chair positions by not dissenting for larger cuts. She presents compelling evidence the US has created zero jobs since April in the core private sector and calls a double-dip recession starting Q2 2024. DiMartino Booth's thesis is that "the Fed put is dead" - if the Fed goes to zero bound again, the 40% of stocks owned by 70+ year-olds will be forced to sell, stress-testing passive flows for the first time in history. She advocates reforming the Fed's structure, eliminating the conflicting dual mandate, and warns that unknown leverage in private markets represents the new systemic fault line.Sponsors: Monetary Metals: https://monetary-metals.com/julia⁠ Links: Danielle's Twitter/X: https://twitter.com/dimartinobooth Substack: https://dimartinobooth.substack.com/ YouTube: https://www.youtube.com/@DanielleDiMartinoBoothQIFed Up: https://www.amazon.com/Fed-Up-Insiders-Federal-Reserve/dp/07352116550:00 Welcome and introduction - Danielle in studio post-FOMC0:36 Fed chose independence over economy - 25bp cut reaction2:32 Waller's non-dissent - sacrificing Fed chair shot for integrity3:46 US created zero jobs since April in core private sector5:43 Monetary Metals ad read6:43 Double dip recession call - started Q2 20248:53 Jobs typo in North Carolina data - continuing claims actually rose11:14 Top 10% now account for 49% of consumption12:21 Double dip recession explained - historical 1980-81 parallel14:31 1.4 million full-time jobs lost since January16:08 CEOs investing in AI to cut workers, not add jobs17:20 Fed's dual mandate doesn't make sense - inherently conflicting20:16 The Fed put is dead - new book thesis23:02 Zero bound means boomers sell stocks - passive never stress tested27:24 Fed structure needs reform - too many PhDs, need practitioners29:01 Lehman anniversary - Fed violated law with MBS purchases31:42 Private markets are new fault line - leverage unknown32:32 Final thoughts - give peace a chance, listen to each other

Ned Davis Research's Chief Global Investment Strategist Tim Hayes joins us to break down NDR's “360°” weight-of-the-evidence framework—how price, breadth, sentiment, macro and valuation fit together—and what those signals are saying right now. We dig into why he still classifies this as a secular bull market with rising secular-bear risks, how to separate real breadth thrusts from dead-cat bounces, the evolving bond/equity correlation, mega-cap concentration risk, the case for value/EM in a defensively rotating tape, and why gold's secular and cyclical trends remain compelling. You'll also hear how NDR allocates across stocks, bonds, cash (and gold), and Tim's timeless lesson for investors: stay objective, disciplined, and flexible.Topics CoveredNDR's 360° process: price + sentiment + macro + valuation, combined via equal-weighted composites (“weight of the evidence”)How to use breadth, put/call, and thrust signals without getting faked outSecular bull vs. secular bear: what would actually trigger the secular turnReading the bond market: why the stock/bond correlation flipped in 2022 and what a 10-year above approximately 5.0–5.25% could meanConcentration risk in mega-cap tech; implications for the U.S. vs. the rest of the worldWhere value, small caps, and EM can shine in defensive rotationsGold: drivers of the move, secular/cyclical setup, and role in a balanced allocationPractical allocation: when cash was king (2022), current market-weight posture, and sizing for gold“No Pets Allowed”: why aggregates beat single “pet” indicatorsUsing historical analogs carefully—and what to learn (and not learn) from themTim's core lesson: you can't forecast reliably—stay flexible and evidence-drivenTimestamps (YouTube Chapters)00:00 Don't fight the tape—or the Fed (opening context)01:06 Intro and why NDR's process beats single charts02:58 NDR's 360° framework and composite models05:31 Indicators that matter: breadth, sentiment, macro/valuation08:11 Asset-allocation model (stocks/bonds/cash) and real-time record09:27 “Secular bull intact; secular-bear risk rising” explained13:04 What counts as a secular bear ('66–'82, 2000–'09)15:05 Tightening vs. easing cycles and thrust reliability16:22 What a breadth thrust actually looks like19:55 From sentiment extremes to 50/200-day confirmation20:06 Bonds and stocks: the correlation flip since 202222:47 Duration, rate-cut hopes, and why cash led in 202224:02 Mega-cap concentration risk—paths from here27:23 Valuation: tech earnings yield at extremes; U.S. most expensive29:14 Where value/small caps/EM can win; China's role in EM33:25 Gold's standout year—drivers and positioning36:16 Gold's secular and cyclical bull case37:13 How much gold belongs in a balanced portfolio40:32 “No Pets Allowed”: trust aggregates, not single signals47:16 Bear-watch vs. rally-watch signals in 202549:02 Using historical analogs without overfitting51:00 NDR culture: objectivity over narratives53:41 Why independence matters53:59 Two closing questions: contrarian belief and one lesson59:03 Where to find Tim and NDR; disclaimer

Sep 5, 2025 – Gold hit a new record high this week, while silver surged above $40 for the first time in 14 years. Financial Sense's Jim Puplava interviews Mish Schneider, Chief Strategist at MarketGauge, covering the big move in metals and mining stocks, sector...

Markets taking a leg lower after this morning's August Jobs Report: Sara Eisen and Carl Quintanilla broke down the numbers and key takeaways with JPMorgan's Chief Strategist David Kelly – before discussing what it means for the Fed with Goldman Sachs Chief Economist Jan Hatzius. Meanwhile, Lululemon the stock story of the day… Slumping double-digits after weak guidance and earnings: CEO Calvin McDonald joined the team in a CNBC exclusive to talk the road ahead, and what went wrong this quarter.  Also in focus: Is a 1 *trillion* dollar pay package in play for Tesla CEO Elon Musk? Details on the unprecedented proposal this hour – alongside analysis on the big AI trades of the day, spanning Broadcom to Samsara.  Squawk on the Street Disclaimer

How are artificial intelligence and robotics transforming the future of surgery? In this episode, we explore why robots make the perfect hosts for AI and how these technologies are changing patient care across every phase of surgery. Watch the video version here. Featuring Dr. Roger Smith, PhD, Chief Strategist at Modelbenders. Dr. Roger Smith is a pioneering technology executive who has shaped innovation across healthcare, military simulation, and defense sectors. As Chief Technology Officer for AdventHealth's Nicholson Center, he led groundbreaking research in robotic surgery and medical simulation. Previously, as CTO for the U.S. Army's Simulation, Training, and Instrumentation Command, he directed the technological advancement of all Army training systems, earning the Commander's Medal for Civilian Service. Currently at Modelbenders, Dr. Smith consults on emerging simulation technologies and medical innovation.  In this episode you'll discover:  How AI supports pre-operative planning with predictions, preparation, and simulation The role of AI during intra-operative procedures through real-time recommendations, control, and alerts How AI enhances post-operative recovery with personalized insights and continuous learning Which robotic platforms are leading examples of innovation in the OR What the future of AI-guided surgery means for healthcare leaders and providers This episode is designed for healthcare executives, clinicians, and innovators who want to understand the real impact of AI in robotic surgery and prepare for what's next in surgical innovation. Connect with Dr. Smith on LinkedIn at https://www.linkedin.com/in/rogersmithcto  Subscribe and stay at the forefront of the digital healthcare revolution. Watch the full video on YouTube @TheDigitalHealthcareExperience The Digital Healthcare Experience is a hub to connect healthcare leaders and tech enthusiasts. Powered by Taylor Healthcare, this podcast is your gateway to the latest trends and breakthroughs in digital health. Learn more at taylor.com/digital-healthcare About Us: Taylor Healthcare empowers healthcare organizations to thrive in the digital world. Our technology streamlines critical workflows such as procedural & surgical informed consent with patented mobile signature capture, ransomware downtime mitigation, patient engagement and more. For more information, please visit imedhealth.com   The Digital Healthcare Experience Podcast: Powered by Taylor Healthcare Produced by Naomi Schwimmer  Hosted by Chris Civitarese Edited by Eli Banks Music by Nicholas Bach  

Suddenly, the Federal Reserve is filled with more drama and curveballs than a World Series tiebreaker.The betting markets are abuzz debating who President Trump will replace current Chair Jerome Powell with. A surprise resignation from Fed governor and FOMC voting member Adriana Kugler has added Trump loyalist Stephen Mirran into the Inner Circle. And another FOMC voting member, governor Lisa Cook is now in the crosshairs due to a purported mortgage fraud scandal, and is at risk of being replaced.On top of all that, Jerome Powell gave a significant indication in his speech at Jackson Hole last week that rate cuts are indeed coming ahead, likely starting next month -- due to rising concerns at the Fed that the economy, labor force and housing market are weaker than it previously appreciated.To make sense of all this for us and the likely implications, we're fortunate to welcome back to the program Danielle DiMartino Booth, CEO & Chief Strategist for QI Research LLC and author of the book "Fed Up: An Insider's Take on Why the Federal Reserve is Bad for America"Subscribe to Danielle on Substack at http://dimartinobooth.substack.com/LOCK IN THE EARLY BIRD PRICE DISCOUNT FOR THE THOUGHTFUL MONEY FALL CONFERENCE AT https://thoughtfulmoney.com/conference#federalreserve #recession #interestrates _____________________________________________ Thoughtful Money LLC is a Registered Investment Advisor Promoter.We produce educational content geared for the individual investor. It's important to note that this content is NOT investment advice, individual or otherwise, nor should be construed as such.We recommend that most investors, especially if inexperienced, should consider benefiting from the direction and guidance of a qualified financial advisor registered with the U.S. Securities and Exchange Commission (SEC) or state securities regulators who can develop & implement a personalized financial plan based on a customer's unique goals, needs & risk tolerance.IMPORTANT NOTE: There are risks associated with investing in securities.Investing in stocks, bonds, exchange traded funds, mutual funds, money market funds, and other types of securities involve risk of loss. Loss of principal is possible. Some high risk investments may use leverage, which will accentuate gains & losses. Foreign investing involves special risks, including a greater volatility and political, economic and currency risks and differences in accounting methods.A security's or a firm's past investment performance is not a guarantee or predictor of future investment performance.Thoughtful Money and the Thoughtful Money logo are trademarks of Thoughtful Money LLC.Copyright © 2025 Thoughtful Money LLC. All rights reserved.

Producer inflation data coming in far higher than expected:  Sara Eisen and Carl Quintanilla broke down the numbers alongside key commentary out of consumer earnings when it comes to tariffs, before discussing the market impact with Charles Schwab's Chief Investment Strategist Liz Ann Sonders. Plus: hear the Fed's first reaction to the inflation print – in CNBC's exclusive interview with St. Louis Fed President Alberto Musalem spanning the data, the economy, and the possibility of a rate cut in September. Also in focus: huge movers across earnings and new entrants… The CEO of options and equities exchange “Miami International” joined the team ahead of their first trade on the New York Stock Exchange, while Sara brought exclusive commentary from a call with the CEO of Tapestry – as those shares fall to the bottom of the S&P despite a top and bottom line beat.   

DescriptionFeeling stuck between raising your rates or staying barely profitable? In this episode of Millions Were Made, Jessica Marx and Chief Strategist, Brooke Dumas, break down how to boost your business's profit margins without increasing prices or burning out your team.They dive deep into offer profitability, cost analysis, and the hidden expenses most founders ignore. From scope creep and outdated pricing to software costs and team inefficiencies, Jessica and Brooke reveal the small tweaks that lead to massive profit growth. Whether you're running an agency, coaching business, or product-based company, this conversation is your roadmap to creating a more profitable (and scalable) business.Highlights: (01:00) Why founders glaze over when it comes to profit (01:32) The #1 mistake business owners make with profitability (03:44) How scope creep silently destroys your margins (05:50) The cost of acquisition and why it matters (07:46) What to do if you're not profitable (10:06) How to calculate a healthy profit margin (12:42) Why a $500 offer isn't always profitable (13:28) Who you really need on your financial team (15:37) What to do with low-margin offers (17:45) When low-profit offers are actually strategic (19:56) Why small tweaks beat big overhauls (21:08) The investor's perspective on profitability (22:19) How long it really takes to shift your profit margins (23:47) Why legacy pricing may be draining your growth (25:28) Jessica's TED Talk–style closing on personal wealth + profit (27:38) Why profit is more important than revenue (28:50) Where to start tracking your profit (even if you're overwhelmed)Connect with Jessica: Instagram: @millionsweremade and @thejessicamarx Website: Millions Were Made Apply to work with Jessica: Tailored Premier

Stocks gaining after this morning's inflation report: Sara Eisen, Carl Quintanilla, and David Faber broke down the numbers along with Council of Economic Advisers Chairman (and President Trump's Pick to Replace Fed Governor Adriana Kugler) Stephen Miran. JPMorgan Asset Management's Chief Strategist saying higher inflation might not be a bad thing for equity investors – find out why this hour. Plus: hear the latest Fed speak – including Fed President Jeffrey Schmid's new hawkish comments… and more on how the consumer's holding up with the CEO of AMC Entertainment, fresh off earnings from the name.Also in focus: the return of M&A and IPOs… Morgan Stanley's Global Co-Head of Investment Banking joined the team for a wide-ranging interview spanning recent entrants, the deal pipeline, and whether a rebound in activity is to be believed.

In this episode of Coin Stories, Natalie Brunell talks with Danielle DiMartino Booth, CEO of Chief Strategist of QI Research and former Fed advisor, breaking down what's really going on with the U.S. economy. Topics discussed: The "silent recession" crushing the Middle Class Why people earning $150k feel poor The truth about recent economy data points, tariff impacts and inflation Fiscal dominance vs monetary policy What will happen if the Fed lowers interest rates in September?  Has Danielle changed her perspective on Bitcoin? Danielle is the author of "FED UP: An Insider's Take on Why the Federal Reserve Is Bad for America." Subscribe to QI Research: https://quillintelligence.com. Follow Danielle DiMartino Booth on X at https://x.com/DiMartinoBooth  ---- Coin Stories is powered by Gemini. Invest as you spend with the Gemini Credit Card. Sign up today to earn a $200 intro Bitcoin bonus. The Gemini Credit Card is issued by WebBank. See website for rates & fees. 10% back at golf courses is available until 9/30/2025 on up to $250 in spend per month. Learn more at https://www.gemini.com/natalie  ---- Coin Stories is powered by Bitwise. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com  ---- Ledn is the global leader in Bitcoin-backed loans, issuing over $9 billion in loans since 2018, and they were the first to offer proof of reserves. With Ledn, you get custody loans, no credit checks, no monthly payments, and more. Learn more at https://www.Ledn.io/natalie  ---- Natalie's Bitcoin Product and Event Links: Earn 2-4% back in Bitcoin on all your purchases with the orange Gemini Bitcoin credit card: https://www.gemini.com/natalie   Secure your Bitcoin with collaborative custody and set up your inheritance plan with Casa: https://www.casa.io/natalie  Block's Bitkey Cold Storage Wallet was named to TIME's prestigious Best Inventions of 2024 in the category of Privacy & Security. Get 20% off using code STORIES at https://bitkey.world   Master your Bitcoin self-custody with 1-on-1 help and gain peace of mind with the help of The Bitcoin Way: https://www.thebitcoinway.com/natalie  For easy, low-cost, instant Bitcoin payments, I use Speed Lightning Wallet. Get 5000 sats when you download using this link and promo code COINSTORIES10: https://www.speed.app/sweepstakes-promocode/  Bitcoin 2026 will be here before you know it. Get 10% off Early Bird passes using the code HODL: https://tickets.b.tc/event/bitcoin-2026?promoCodeTask=apply&promoCodeInput=  Protect yourself from SIM Swaps that can hack your accounts and steal your Bitcoin. Join America's most secure mobile service, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie   Your Bitcoin oasis awaits at Camp Nakamoto: A retreat for Bitcoiners, by Bitcoiners. Code HODL for discounted passes: https://massadoptionbtc.ticketspice.com/camp-nakamoto      ---- This podcast is for educational purposes and should not be construed as official investment advice. ---- VALUE FOR VALUE — SUPPORT NATALIE'S SHOWS Strike ID https://strike.me/coinstoriesnat/ Cash App $CoinStories #money #Bitcoin #investing

In this podcast, Michael Green, Chief Strategist at Simplify Asset Management, provides a comprehensive analysis of the current market dynamics, focusing on the profound impact of passive investing. Green argues that the rise of passive investment strategies has fundamentally transformed market structures, creating what he describes as an "everything bubble" driven by algorithmic investment flows. The key insight is that passive funds, which now represent over 50% of US equity markets, operate without traditional valuation considerations. Unlike active managers who adjust investments based on market valuations, passive funds simply buy or sell based on cash flows, removing critical market filtering mechanisms. This has led to unprecedented market valuations and concentration in large-cap stocks. Green highlights how regulatory changes, particularly the 2006 Pension Protection Act, have accelerated passive investing by automatically enrolling workers in retirement plans that default to passive index funds. This has created a massive, potentially unstable market ecosystem where investment decisions are increasingly disconnected from fundamental economic principles. The discussion extends to broader economic implications, including potential market risks, inflation dynamics, and the role of technological disruption in employment. Green suggests that the current market structure resembles a Ponzi scheme, with asset values dependent on continuous inflows rather than intrinsic value. Regarding future market dynamics, Green identifies potential catalysts for market shifts, including employment trends, retirement withdrawals, and changes in monetary policy. He warns that when passive flows eventually reverse, the market could experience significant disruption similar to other algorithmic trading implosions. The conversation also explores related topics like cryptocurrency, stablecoins, and the importance of rebuilding societal trust through technological innovations. Green's overarching message is that the current market structure is unsustainable and that rebuilding trust and understanding complex market mechanisms are crucial for future economic stability. Ultimately, Green emphasizes the need for a collective approach to addressing these systemic challenges, encouraging listeners to seek systems that enhance transparency and mutual understanding.

Marko Papic is the Chief Strategist at BCA Research. In this conversation we talk about what is happening in the market, why he is bullish, what is happening with the dollar, tariffs, bitcoin, gold, global conflict, and how all these different events impact your portfolio. =======================Simple Mining makes Bitcoin mining simple and accessible for everyone. We offer a premium white glove hosting service, helping you maximize the profitability of Bitcoin mining. For more information on Simple Mining or to get started mining Bitcoin, visit https://www.simplemining.io/=======================Bitwise is one of the largest and fastest-growing crypto asset managers. As of December 31, 2021, the company managed over $1.3 billion across an expanding suite of investment solutions, which include the world's largest crypto index fund and other innovative products spanning Bitcoin, Ethereum, DeFi, and crypto equities. Whether you're an individual, advisor, or institution, Bitwise provides intelligent access to crypto with your unique circumstances in mind. Visit www.bitwiseinvestments.com to learn more. Certain of the Bitwise investment products may be subject to the extreme risks associated with investing in crypto assets. Visit www.bitwiseinvestments.com/disclosures/ to learn more.=======================Maple Finance is where real money meets real yield. With over $1.5B managed, Maple offers secure lending, Bitcoin yield, and premium DeFi assets like syrupUSDC. Get started today at https://www.maple.finance !=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/