Podcasts about chief strategist

Markets balance geopolitical uncertainty, rising anticipation around SpaceX and another busy stretch of earnings. Malcolm Ethridge, Managing Partner at Capital Area Planning Group, explains what investors should expect next as markets prepare for one of the biggest events in years. Pierre Ferragu of New Street initiates coverage on SpaceX and discusses the company's valuation, growth prospects and place in the market. Adobe earnings take center stage as Brian Schwartz of Oppenheimer reacts to the results and what they mean for enterprise software spending and AI adoption. Our Julia Boorstin examines why Disney emerged as a major winner from the NBA and NHL Finals and what that means for sports rights and media economics. Former Nasdaq CEO Bob Greifeld discusses what could become the largest IPO in history, how investors may respond and whether markets can absorb a deal of this size. Lennar earnings also provide a fresh read on housing demand. Elizabeth Burton, Chief Strategist at Fortress Investment Group, analyzes what recent capital raising by Oracle, Alphabet and other technology companies reveals about the state of credit markets and private equity. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Buy in May and Let's Stay! Market concentration getting more concentrated. Eco reports – looking fresh. Looking into the Ratchet Trade with our Guest- IBKR's Chief Market Strategist – Steve Sosnick.   NEW! DOWNLOAD THIS EPISODE’S AI GENERATED SHOW NOTES (Guest Segment) Steve is the Chief Strategist at Interactive Brokers.  He also serves as Head Trader of IBKR Securities Services, the firm's trading division (formerly known as Timber Hill), and is a Member of Interactive Brokers Group, the firm's holding company. Steve has held numerous roles in the organization since joining Timber Hill in 1995 as Equity Risk Manager and an options market maker.  He led the firm into Canada in 1998 and managed Timber Hill Canada throughout its existence.  Much of Steve's career was spent quietly developing and implementing algorithmic and electronic trading strategies for stocks and options before moving into a more visible role as Chief Options Strategist and later Chief Strategist. Steve has guest authored several columns in Barron's and made numerous live appearances on Bloomberg TV and Radio, CNBC. Check this out and find out more at: http://www.interactivebrokers.com/ Follow @andrewhorowitz Looking for style diversification? More information on the TDI Managed Growth Strategy – HERE Stocks mentioned in this episode: (MSFT), (AMZN), (SPY), (IWM), (RSP)

Volatility has moved beyond a pricing input to become a tradable, investable asset class. This panel will explore how options professionals are harnessing volatility for trading, hedging, and portfolio diversification, with insights into the latest products, strategies, and market trends. Moderator: Steve Sosnick, Chief Strategist, Interactive Brokers Panelists: Ben Londergan, Managing Director Strategic Business Development, Simplex Trading Kevin McCarthy, Managing Director and Head of Market Maker Financing and Clearing , Wells Fargo Securities Nate Pomeroy, Principal, Wolverine Trading Technologies This panel is proudly sponsored by Clear Street.

Send us Fan MailNonprofit marketing strategy using neuroscience can help organizations create messages that earn attention, build trust, and move donors toward engagement. Sally Mildren, CEO and Chief Strategist of CommonWell Marketing, shares why effective nonprofit marketing starts with how the human brain filters, feels, trusts, and decides.For nonprofit leaders working with limited time, staff, and budgets, this conversation offers a sharper way to think about marketing performance. Sally explains that the brain is processing millions of bits of information every second, which means nonprofits have only a brief window to become relevant. As she puts it, “You have two to 8 seconds to make yourself relevant before the brain decides this isn't for me.”That reality changes how organizations should approach email subject lines, social posts, fundraising appeals, web copy, and donor communications. Instead of starting with the organization's name, logo, or internal priorities, Sally encourages nonprofits to lead with the audience's need, emotion, and sense of recognition.The episode also challenges the common habit of trying to reach everyone with the same message. Sally makes the business case for segmentation, saying, “One-size-fits-all messaging cannot work in today's attention economy.” For nonprofits, that means stronger donor engagement often comes from being brave enough to focus on the right audience, not the largest audience.Sally also digs into trust, consistency, recognition versus representation, and the danger of message overload. Nonprofits often try to say everything at once — every program, every giving option, every reason to care. But the brain can only absorb so much. A simpler message, repeated consistently across channels, can build familiarity, safety, and confidence.This is a master class for nonprofit executives, fundraisers, marketers, board members, and communicators who want their messaging to work harder without shouting louder. The lesson is clear: marketing is not just about visibility. It is about relevance, trust, clarity, and alignment with mission. 00:00:00 Welcome: The Neuroscience of Donor Giving and Marketing 00:01:39 Meet Sally Mildren of CommonWell Marketing 00:03:01 The 2-to-8 Second Rule for Nonprofit Messaging 00:05:28 Why Email Subject Lines Still Matter 00:06:37 Emotion Comes Before Logic in Donor Decisions 00:08:47 Why One-Size-Fits-All Messaging Fails 00:11:12 The Courage to Stop Marketing to Everyone 00:12:32 Trust, Safety, and the Donor Brain 00:16:56 Recognition vs. Representation in Marketing 00:19:27 Finding the Right Audience Instead of Chasing Everyone 00:21:44 Start With Mission Before Choosing the Message 00:25:49 Why Simpler Messages Drive Better Decisions #TheNonprofitShow #NonprofitMarketing #DonorEngagementFind us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Across contemporary armed conflicts, the use of explosive weapons in populated areas (EWIPA) has emerged as one of the gravest threats to civilians. Urban centres are increasingly sites of hostilities, where the use of explosive weapons with wide-area effects causes devastating and often predictable harm. In Africa, where rapid urbanization intersects with persistent insecurity in several regions, the humanitarian consequences are particularly acute. Civilians, essential infrastructure, and long-term development prospects are all at risk, raising urgent questions about how international humanitarian law (IHL) can be better implemented in practice. In this post, Brigadier General (Professor) Dan Kuwali, Chief Strategist, Commandant-Emeritus of the National Defence College-Malawi and Chairperson of the Malawi National International Humanitarian Law Committee, argues that African states should urgently endorse and implement the Political Declaration on EWIPA.  He argues that this approach is not only a humanitarian imperative, but also a strategic decision that strengthens civilian protection, enhances military credibility, and reinforces Africa's collective voice in advancing responsible conduct in contemporary warfare.

Is the bond market really warning of a U.S. debt crisis — or are investors misreading a distorted market signal? Michael Green, Chief Strategist and Portfolio Manager at Simplify Asset Management, joins Maggie Lake to explain why passive investing, regulation, and hidden leverage may be warping the way markets price risk. He argues that what many see as a collapse warning in long-term bonds may actually be a mechanical consequence of how capital is being allocated. Green also breaks down why investors may be ignoring one of the clearest retirement opportunities in years, why liquidity is weakening beneath mega-cap stocks, and why he believes the “real craziness” in markets may still be ahead.

Rich Nelson, Chief Strategist at Allendale Inc., talks markets closing before the Memorial Day weekend, with no trading on Monday.Rob Wiegand, Trails End Smokehouse, talks ribs and selling out of basic barbecue for Meaty Monday.James Auten, Lead Meterologist at the National Weather Service in Lincoln, takes a look at the forecast and a Memorial Day starting with a dry heat.

"Behind every number, there is a leader." "If you are a player as well as a coach… that's the single best way to actually have the credibility." "I take the blame. You know, you guys take the credit." "To unlock creativity… protect the odd ideas." "A true leader is somebody who can inspire individual team members to be better than themselves."   Jesper Koll has been in Japan since 1985, when he arrived as a PhD researcher studying global finance. What began as an academic year at Kyoto University became a long-term professional and personal commitment to Japan. Over the decades, he built a distinguished career as one of Japan's most recognised economic and investment commentators, including senior roles as Chief Economist and Chief Strategist at Merrill Lynch Japan and Head of Research at JPMorgan. He has also worked in hedge funds, built his own company, and moved between large institutions and smaller entrepreneurial environments. His career arc reflects a deep adaptability to Japan's business culture, an ability to interpret Japan for global markets, and a leadership style grounded in credibility, humility, local insight, and trust. Jesper Koll's leadership philosophy is rooted in one central belief: in Japan, numbers alone never tell the full story. Behind every figure sits a leader, a team, a community, and a set of relationships that must be understood before meaningful judgement can be made. His experience leading highly skilled research teams in Japan taught him that the Anglo-American model of purely empirical, numbers-first analysis was insufficient in the Japanese context. In Japan, insight came not only from data, but from the human relationships that allowed analysts to understand the people behind the companies they covered. Koll argues that foreign executives in Japan must not assume that global best practice can simply be transferred into Tokyo. What works in New York, London, or Hong Kong will not necessarily work in Japan. The most successful leaders understand the importance of local adaptation. They defend the Japanese way of doing things to headquarters rather than merely transmitting headquarters' orders to Japan. This is where concepts such as nemawashi, consensus-building, ringi-sho, and uncertainty avoidance become important. They are not obstacles to leadership; they are part of the operating system leaders must learn to respect and use intelligently. His own credibility as a leader came from being both a player and a coach. As head of research, he still wrote reports, met clients, appeared on television, spoke at conferences, answered difficult questions, and risked being wrong in public. This gave him standing among a team of highly specialised, confident, and sometimes prima donna analysts. Leadership, for Koll, was not about title or positional power. It was about showing that he could perform, protect the team, make others look good, and take responsibility when things went wrong. Trust, in his view, is created through consistency, humility, and one-on-one relationships. He believes leaders should give credit to the team and take blame themselves. He also stresses the importance of psychological safety, especially in Japan, where fear of failure can limit creativity. Koll deliberately discussed his own mistakes and encouraged analysts to examine failed reports, not as shameful episodes but as learning opportunities. This approach helped reduce defensiveness and made it easier for talented people to speak openly. Creativity, he believes, exists in Japanese teams just as it does anywhere else. The challenge is unlocking it. In brainstorming, the leader must protect unusual ideas and the people who offer them. The outlier, the odd thinker, the person who challenges the consensus may hold the breakthrough. A strong leader prevents early judgement from killing ideas before they can evolve. Koll also cautions against superficial engagement rituals. Going drinking with the team may work for some leaders, but only if it is authentic. People recognise insincerity quickly. Real engagement comes from emotional intelligence, individual attention, and demonstrating that the leader genuinely manages for the team rather than simply managing upward. Ultimately, Koll defines leadership as inspiring individual team members to become better than themselves. In Japan, that means balancing global standards with local realities, protecting the team while challenging them, respecting hierarchy while creating trust, and turning one plus one into three. Q&A Summary What makes leadership in Japan unique? Leadership in Japan is unique because relationships sit behind performance. Koll stresses that data, analysis, and results matter, but they are never enough by themselves. In Japan, the leader must understand the people, teams, and communities behind the numbers. This is especially important because Japanese companies often do not market themselves aggressively or explain their strengths in the polished style common in the United States. The leader must therefore uncover the real story through trust, observation, and long-term relationship-building. Concepts such as nemawashi, consensus, ringi-sho, and hierarchy are not simply bureaucratic customs; they shape how trust is built and how decisions move. Why do global executives struggle? Global executives struggle when they assume that headquarters' methods can be imposed unchanged on Japan. Koll is clear that "our way or the highway" does not work. The foreign leader's natural advantage is the connection to headquarters, but that advantage can be used well or badly. If the leader simply says yes to New York or London, the local team will quickly lose trust. If the leader defends Japan's way of working and helps headquarters understand local realities, credibility grows. The best leaders translate in both directions: they make global strategy understandable locally and make local intelligence valuable globally. Is Japan truly risk-averse? Koll's comments suggest that Japan is less risk-averse than often assumed, but more sensitive to failure, judgement, and uncertainty. In analytical teams, mistakes are inevitable. A good analyst may be right only slightly more than half the time. The issue is not avoiding error, but learning from it. In Japan, where failure can carry stigma, the leader must create psychological safety. Koll did this by openly discussing his own wrong forecasts and encouraging others to analyse mistakes without shame. In this sense, the real leadership challenge is not risk avoidance but uncertainty avoidance: helping people act, learn, and improve even when outcomes are not guaranteed. What leadership style actually works? The leadership style that works is humble, credible, protective, and performance-based. Koll believes leaders must be player-coaches. They must show they can perform the work, face clients, take difficult questions, and contribute directly to results. At the same time, they must give credit to team members and take blame themselves. This combination is powerful in Japan because people watch leaders closely. They notice whether the leader's actions match the message. A leader who protects the team, supports dissenters, and makes others look good earns lasting trust. How can technology help? Technology helps when it supports better process, decision intelligence, and organisational learning, but it does not replace human judgement. Koll described how even a change in production deadlines or software systems could create major disruption because people had deeply embedded ways of working. The leadership task is to manage these transitions firmly and respectfully. In modern terms, tools such as decision intelligence, digital twins, workflow analytics, and AI-supported reporting can help teams understand trade-offs, test scenarios, and improve execution. However, technology only works when leaders respect the human side of adoption: habits, pride, expertise, and fear of disruption. Does language proficiency matter? Koll learned Japanese early, during his time as a student in Kyoto, and that gave him a strong foundation. However, he does not argue that every foreign leader must become fully fluent to succeed. More important is the ability to build relationships with customers, understand the local business environment, and help the team deliver results. Language helps, but humility, curiosity, and direct engagement with clients matter more. A leader who cannot speak perfect Japanese but can make the team look good, win customer trust, and represent Japan effectively to headquarters can still succeed. What's the ultimate leadership lesson? The ultimate leadership lesson is that leaders exist to make others better. Koll defines a true leader as someone who inspires individual team members to become better than themselves. That requires trust, courage, humility, and emotional intelligence. It also requires the ability to select lieutenants wisely, balance different personalities, protect odd ideas, and celebrate periods when the team is simply performing well. Leadership is not constant disruption. Sometimes the right move is to recognise that the team is "in the zone" and preserve momentum. The best leader helps the team become more than the sum of its parts. Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban "Hito o Ugokasu" Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan's Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.

Send us Fan MailWhat is the one market signal the sharpest investors on Wall Street are watching right now? The S&P 500? The Fed funds rate? Oil prices? Inflation data? We sat down with Elizabeth Burton, the new Chief Strategist at Fortress, one of the world's biggest and most respected hedge funds, to ask what actually matters most in this market — and her answer might surprise you.This is the same Elizabeth Burton who, back in 2020, made the call that inflation would be sticky, not transitory — while much of the market, and even the Fed, was still arguing the opposite. Now she's back with another uncomfortable view: the market may be focusing on the wrong risks again. In this episode, we ask why the bond market matters so much, whether investors are too eager to believe we're going back to a 2018-style world of low rates and easy returns, whether the panic over private credit is missing a bigger problem in private equity, and what happens if AI disruption doesn't stop at software.We also get into the next sector that could be blindsided by AI, why the allocator world may become increasingly K-shaped, how the biggest institutions could fall behind if they can't move fast enough, and what market risks keep investors up at night even more than private credit. Plus, Elizabeth tells us how she almost became a New York City beat cop, why Fortress is not the private equity shop some people think it is, and how she almost got denied insurance coverage after being accused of climbing Mount Everest.You do not want to miss this episode!!Shop our Self Paced Courses:Investment Banking & Private Equity Fundamentals HEREFixed Income Sales & Trading HERESubscribe to our Substack: https://substack.com/@thewallstreetskinny

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Marko Papic, Chief Strategist at BCA Research, joins host Dustin Reid to unpack why oil and energy markets have reacted differently than broader global equities. He explores what geopolitical tensions, sticky inflation, and the AI capex boom could mean for markets. Later, co-host Prerna Mathews joins in to discuss the implications for advisors building resilient portfolios.

Hey Friends I am still fighting a rare but tough cold and so I was not able to produce a news segment today but I do have a GREAT conversation with a brilliant first time guest that I think you will love I hope you had a great weekend and I am happy we made to to May together All of Atima's Links Named to Ebony Magazine's "Power 100" list of emerging leaders and Jet Magazine's "40 Under 40" list, Atima Omara works and leads at the intersection of electoral politics and issue advocacy in the progressive movement. She is a political strategist, advocate, trainer, leader, and speaker with significant political, government, and non-profit experience, and she is a sought-after commentator and strategist. As the President & Chief Strategist of Omara Strategy Group, she provides strategic consulting to progressive candidates and organizations centering women and people of color in their mission and work. She strategizes with candidates and political organizations to win victories for a more reflective progressive democracy. An American-born child of Black immigrants, Atima realized early the importance of catalyzing social and electoral change from both the grassroots and leadership levels—especially among underrepresented communities. She has worked as Special Assistant to then-Virginia Governor Mark Warner, and then went to work as an organizer in multiple states with a union and community organizations on voter registration, ballot initiatives, and get-out-the-vote operations in low-income communities of color and immigrant communities. She is also a former candidate for public and political party office herself, and draws from her lived and professional experience to train activists to organize and candidates from historically marginalized communities to run for office for many organizations including: Emerge America, Higher Heights for America, Vote Run Lead, Running Start, New American Leaders, and National Council for Independent Living. Prior to that, Atima built her executive leadership experience from serving as Vice President of Reproductive Health Technologies Project, a research based advocacy organization; a Director on the political project #VOTEPROCHOICE (VPC) where she managed successful voter engagement campaigns on behalf of VPC for progressive state and local candidates; and as a nationally elected leader of the Young Democrats of America (YDA), the nation's largest partisan youth organization from 2013-15. She was the first Black president and only the fifth woman to lead the organization in its 80+ year history. During her tenure as YDA President, she grew national membership and led an independent expenditure to targeted states in 2014 that increased the youth vote turnout for Democrats in critical races. She is an original board member for Emerge Virginia and a founding board member of Virginia's List PAC, two organizations helping to elect more Democratic women. She previously served as Board Chair and Vice Chair of the Planned Parenthood Metro Washington Action Fund. The seasoned political leader is currently an elected member of the Democratic National Committee (DNC) since 2016 and elected vice chair of the DNC's Women's Caucus since 2017. Atima has published articles in American Prospect, The Root, Salon, Politico, Ms., Ebony, and The Lily (a Washington Post publication) among other notable publications and provided commentary to CNN, MSNBC/NBC, PBS, BBC, Fox News, Fox Business, NPR, Sirius XM, and other national TV & radio outlets. She has also been quoted in The Washington Post, The Atlantic, TIME, USA TODAY, Politico, Mother Jones, Newsweek, MTV News, and Refinery 29. She received her BA from the University of Virginia and MPA from George Mason University. Atima is also a graduate of the Women's Campaign School at Yale, EMILY'S List and Re:Power campaign trainings. On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Listen rate and review on Apple Podcasts Listen rate and review on Spotify Pete On Instagram Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on Twitter Pete Personal FB page Stand Up with Pete FB page Gift a Subscription https://www.patreon.com/PeteDominick/gift Send Pete $ Directly on Venmo All things Jon Carroll  Buy Ava's Art  Subscribe to Piano Tuner Paul Paul Wesley on Substack Listen to Barry and Abigail Hummel Podcast Listen to Matty C Podcast and Substack Follow and Support Pete Coe Hire DJ Monzyk to build your website or help you with Marketing

What's really driving today's markets? Vincent Pica, Vice Chairman at Safanad, and Dr. John Rutledge, Chief Strategist and one of the architects of the Reagan economic plan, share insights shaped by decades across Wall Street, investing, and economic policy. A rare look at how experienced investors think through markets, capital, and uncertainty. Learn more about Safanad: https://safanad.com/ Presented by Wall Street Capital Partners https://wallstreetcapitalpartners.net/ Listen through to the end, you won't want to miss what's there. Finished the episode? Message us at: morningswithjoelcrepodcast@gmail.com

Da un lato il pessimismo di economisti, ministri e banchieri centrali agli Spring Meetings del Fondo Monetario Internazionale a Washington, dall'altro i record di mercato spinti dall'euforia tecnologica. Quando la “rottura” diventa sistematica - vedi geopolitica, AI, debito, clima, demografia, autonomia strategica - le forze che plasmano i mercati si muovono all'unisono. Come leggere i movimenti delle asset class e come cogliere le opportunità che si aprono? Con “The Market Dispatch” Silvia Berzoni e Monica Defend (Head of Amundi Investment Institute e Chief Strategist di Amundi) ogni mese vi portano dietro le quinte dei mercati finanziari per condividere scenari, insight e strategie d'investimento. Un viaggio nei luoghi che contano, dove nascono le decisioni, per capire le correnti che si muovono sotto la superficie dei mercati. Per vedere oltre.  Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is changing everything, but not in the way most leaders think. In this episode, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today's fast-moving, AI-powered world. He explains why the current moment is different, what's actually changing and what still matters more than ever. If you've been hearing about AI strategy and wondering where to start, this conversation will shift your perspective. Rishad makes the case that focusing on AI alone is a trap and instead challenges leaders to rethink their entire organization, their role and how they create value. He also shares a powerful framework for moving from control to inspiration and why imagination is becoming one of the most important leadership skills. You'll walk away with practical ways to think about talent, structure your team and stay competitive in a world that's evolving faster than ever. Whether you're leading a team or just trying to keep up, this episode will give you a clearer way forward. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Rishad Tobaccowala: Rishad Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation, and TIME magazine dubbed him one of five “Marketing Innovators”. He is one of only 300 people elected to the Advertising Hall of Fame since 1948. Rishad is the author of Restoring the Soul of Business: Staying Human in The Age of Data which helps people think, feel, and see differently about how to grow their companies, their teams, and themselves to remain relevant in transformational time, and Rethinking Work which helps people thrive amidst the seismic changes that will occur at work due a combination of changing demographics, new mindsets, the rise of distributed work, and the spread of AI.  Rishad Tobaccowala remains a Senior Advisor to the Publicis Groupe where he has spent his entire career, most recently serving as the Chief Growth Officer and Chief Strategist of the 100,000+ person firm. Prior to those roles Rishad was the Chairman of Digitas and Razorfish. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Do you know that customers who are highly emotionally connected to your brand are 53% more loyal than those who are merely satisfied with your products and services?Today I'm talking with Kevin Perlmutter. We explore why traditional brand strategies often miss the mark, how branding has evolved beyond surface-level connections, and Kevin's concept of Limbic Sparks—those moments when emotional motivation meets brand desire. You'll learn the three steps to spark brand desire and how even B2B brands can connect emotionally. Kevin shares why talking directly to customers beats cold data alone and staying in the thick of the details will make you more successful than just relying on AI. And we chat about marketing ethics and the crucial difference between being a customer habit versus gaining their loyalty.Finally, Kevin shares the one big lesson he wants every leader to take away from his book. We could have talked forever about one of my favorite topics, so enjoy the insights and take a listen!To access the episode transcript, go to www.TheEmpathyEdge.com, search by episode title.Listen in for…Maintaining ethical behavior when deploying and evolving the brand.How to spark customer interest using emotional insights.Why the difference between habits and loyalty is important to understand.How to balance AI and humans to better serve your customers.The three steps for embracing a limbic spark mindset."Limbic sparks are what you feel when emotional motivation meets brand desire. It's that moment when you encounter a brand, and it feels like it was designed with you in mind." — Kevin PerlmutterEpisode References: The Empathy Edge podcast: Kevin Perlmutter: When Emotional Motivation Meets Brand DesireMelina Palmer: What Your Employees Need But Can't Tell YouMelina Palmer: Why Your Customers Can't Tell You What They WantMIT Article on human skills that complement AI shortcomings: https://mitsloan.mit.edu/ideas-made-to-matter/these-human-capabilities-complement-ais-shortcomings About Kevin Perlmutter, Chief Strategist & Founder, Limbic Brand Evolution:Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He is also the Author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Based near New York City, he works with business and brand leaders to create stronger connections between their brand and the people they want to reach – as a consultant, speaker, and workshop facilitator – to guide the development of more effective methods for brand evolution and customer engagement.Connect with Kevin Perlmutter:Limbic Brand Evolution: https://www.limbicbrandevolution.com/ LinkedIn: https://www.linkedin.com/in/kevinperlmutter/ Book: BRAND DESIRE: Spark Customer Interest Using Emotional Insights www.BrandDesireBook.com Connect with Maria:Get Maria's books: Red-Slice.com/booksHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader LinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceGet your copy of The Empathy Dilemma here- www.theempathydilemma.com

On America at Night with McGraw Milhaven, Scott MacFarlane, chief Washington correspondent and anchor for MeidasTouch, joined the program to discuss the latest media headlines and the high-profile CBS exit, and what it means for the changing landscape of political journalism in Washington. Next, Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, analyzed growing concerns around artificial intelligence and financial markets, following warnings tied to an Anthropic AI model scare that prompted Treasury Secretary Scott Bessent and Federal Reserve Chair Jerome Powell to raise alarms with major bank CEOs. Finally, Judd Isbell, President of the Friends of the Mount Vernon Trail, joined the show for the national parks segment to discuss the history and significance of the Mount Vernon Trail, a scenic route along the Potomac River that connects George Washington's Mount Vernon estate with Washington, D.C., and remains one of the region's most popular outdoor recreation destinations. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Get a quick update on what's happening in today's fast-changing financial markets with WHZ Senior Managing Partner & Chief Strategist, James Zahansky, AWMA®.- Subscribe to the You and Your Money podcast- Follow us on Facebook, Instagram, LinkedIn and YouTube- See how we can create a tailored financial strategy to help you live with Absolute Confidence, Unwavering Partnership, For Life: whzwealth.com 

Stocks pushed higher on Tuesday as investors looked past geopolitical tension and focused on what could still go right. Despite a breakdown in U.S.–Iran peace talks, markets rallied on lingering optimism that a deal remains within reach. The S&P 500 is now within striking distance of its 52-week high, while the Nasdaq surged on continued strength in tech. Names like Oracle, Nvidia, and Palantir led the charge, reinforcing the market’s reliance on big tech momentum. Michele Schneider, Chief Strategist, MarketGauge Group breaks down what’s driving this resilience, whether optimism is justified, and how long this rally can last. Produced/Presented: Ryan HuangSee omnystudio.com/listener for privacy information.

Majesco Chief Strategy Officer Denise Garth, who is regarded as one of the most influential executives in insurance, has built expertise with leveraging both the analytical and creative sides of her brain for her role at the insurance software developer and also when she guides startups.

Interview recorded - 30th of March, 2026On this episode of the WTFinance podcast I had the pleasure of welcoming back Danielle DiMartino Booth. Danielle is the CEO & Chief Strategist for QI Research. She is the author of Fed Up and a global thought leader in monetary policy, economics and finance with 9 years experience at the Federal Reserve Bank of Dallas.During our conversation we spoke about the current issues in the economy, energy crisis, how businesses can't catch a break with tariffs, energy costs and higher rates, FED reaction, liquidity shift, Private Credit and impact on markets. I hope you enjoy!0:00 - Introduction2:46 - Overview of economy4:49 - Comparing to prior energy crisis?6:29 - Where is the leverage?7:15 - Companies struggling8:56 - Unemployment11:26 - FED reaction14:53- What should FED do?18:13 - Kevin Warsh nomination19:26 - Liquidity shift22:15 - Private Credit Concerns25:20 - Impact on markets27:06 - One message to takeaway?DiMartino Booth set out to launch a #ResearchRevolution, redefining how market intelligence is conceived and delivered to guide portfolio managers and promote financial literacy. To build QI, she brought together a core team of investing veterans to analyze the trends and provide critical analysis on what is driving the markets – both in the United States and globally.Since their inception in 2015, commentary and data from DiMartino Booth's The Daily Feather and The Weekly Quill have appeared in other financial sources such as Bloomberg, CNBC, Fox Business, Institutional Investor, Yahoo Finance, The Wall Street Journal, MarketWatch, Seeking Alpha, TD Ameritrade, TheStreet.com, and more.A global thought leader in monetary policy, economics, and finance, DiMartino Booth founded QI Research in 2015. She is the author of FED UP: An Insider's Take on Why the Federal Reserve is Bad for America (Portfolio, Feb 2017), a business speaker, and a commentator frequently featured on CNBC, Bloomberg, Fox News, Fox Business News, BNN Bloomberg, Yahoo Finance and other major media outlets.Prior to QI Research, DiMartino Booth spent nine years at the Federal Reserve Bank of Dallas. She served as Advisor to President Richard W. Fisher throughout the financial crisis until his retirement in March 2015. Her work at the Fed focused on financial stability and the efficacy of unconventional monetary policy.DiMartino Booth began her career in New York at Credit Suisse and Donaldson, Lufkin & Jenrette where she worked in the fixed-income, public equity, and private equity markets. DiMartino Booth earned her BBA as a College of Business Scholar at the University of Texas at San Antonio. She holds an MBA in Finance and International Business from the University of Texas at Austin and an MS in Journalism from Columbia University.Danielle DiMartino Booth - Website - https://quillintelligence.com/Twitter - https://twitter.com/DiMartinoBoothYouTube - @DanielleDiMartinoBoothQI WTFinance -Spotify - https://open.spotify.com/show/67rpmjG92PNBW0doLyPvfniTunes -https://podcasts.apple.com/us/podcast/wtfinance/id1554934665?uo=4LinkedIn - https://www.linkedin.com/in/anthony-fatseas-761066103/Twitter - https://twitter.com/AnthonyFatseas

Charles Payne is joined by Mike Green, Chief Strategist at Simplify Asset Management, to discuss Europe's "short-sighted" economic and energy policies, the geopolitical implications of U.S. control over the Strait of Hormuz, and why recent inflationary pressures from rising gas prices could lead to a powerful policy pivot rally. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Margie Agin is a seasoned go-to-market advisor for B2B technology scale-ups. She brings deep expertise across digital marketing, IT, and cybersecurity. As Founder and Chief Strategist of Centerboard Marketing as well as a former leader at companies like Cisco and Blackboard, she has built a career translating complex technical products into effective market strategies. In this episode (which marks her second visit to Product Momentum), Margie's message is clear: go-to-market (GTM) is not a one-time event or a siloed function – it is an ongoing, cross-functional system that must connect product teams and broader business goals. GTM: A Shared, Continuous Responsibility It's time to redefine go-to-market as a shared, continuous responsibility across teams, Margie says. Product managers in particular often feel disconnected because their fellow stakeholders in the organization misunderstand go-to-market as either a launch event or solely a sales function. Margie reframes GTM as “a coordinated cross-functional engine that spans product, marketing, sales, customer success, and even finance.” It's a perspective that challenges product teams to actively engage in downstream outcomes and collaborate beyond traditional boundaries. Business Context Drives Product Contribution Fundamental to making this critical connection between product team and business outcomes is embracing the product's fit within the broader business and portfolio strategy. Margie reiterates a message shared by recent guests that product managers need to look beyond their individual product scope and consider how their work contributes to company-wide goals like growth, positioning, and revenue. “Think about your product within the context of the business and how it fits into the whole portfolio,” Margie urges. Know Your Targets: Clarity of Audience and Signals Improves Outcomes Rather than trying to boil the ocean by targeting broad customer segments, teams should focus on specific attributes and behaviors that indicate a strong fit. Defining a precise ideal customer profile and identifying meaningful signals of readiness bring a level of clarity to your message that enables more effective messaging, prioritization, and sales efficiency. “It [your target] can’t just be like, everybody that has money,” Margie says. “It has to be somebody with a defined problem and defined attributes – beyond just industry or size of company.” For product leaders, this reinforces the need to deeply understand customer context and bring that insight into go-to-market planning. In the Age of AI, a Strong Point of View Still Matters Finally, even as AI accelerates execution, it does not – indeed, can not – replace the original thinking and nuanced messaging. Teams must still define what makes their product unique and why it matters. AI can enhance delivery, Margie adds, but it cannot generate true insight or perspective. “The difficult part is always what the difficult part has always been, which is figuring out what you have to contribute to the conversation that is unique.” Margie Agin, in her own words: [04:23] When I think of go-to-market, I think one of the most important aspects is that it is connected across different teams. [08:22] Go-to-market is all about connecting the strategy to the execution to make sure everyone is on point with the strategy. [08:53] Product teams need to think about how their product fits into the context of the organization’s whole portfolio. [11:30] As a company matures, its go-to-market strategy lands in one of three buckets: problem-market fit, product-market fit, and platform-market fit. [19:29] We can’t try to boil the ocean and sell to everybody, right? Target customers can’t be ‘everybody who has money.’ Customers have to have a defined problem and some defined attributes, beyond just industry or size of company. [23:58] That type of deep, nuanced thinking…that human work…I don’t think at this point, is something that is solved by AI. [26:40] AI can execute a lot of work on your behalf, but only you know what ultimately you want the result to be. Andrew Knoblauch leads Sales, Partnerships, and Acquisitions at ITX. He believes the best technology partnerships start with genuine relationships, and that understanding a business deeply is what turns a software engagement into lasting value. Andrew connects organizations with technologists and product leaders while remaining invested in delivering strong business outcomes. The post 184 / Connecting Product Teams with Go-To-Market Outcomes, with Margie Agin appeared first on ITX Corp..

Even as cybersecurity has grown and become universially accepted, the field has continued to struggle when attempting to assess and aquire talent. Oftentimes, there is a disconnect between what organizations need and what they interview for leading vague job postings and ineffective hirings. In this episode of CISO Perspectives, host ⁠Kim Jones⁠ sits down with Jeff Welgan, the Chief Strategist and CEO at SkillRex, to discuss how we assess talent. Throughout the conversation, Jeff and Kim will discuss the problems associated with traditional workforce management and how modernizing this approach can provide a strategic advantage. Want more CISO Perspectives? Check out a companion ⁠⁠blog post⁠⁠ by our very own Ethan Cook, where he breaks down key insights, shares behind-the-scenes context, and highlights research that complements this episode. It's the perfect follow-up if you're curious about the cyber talent crunch and how we can reshape the ecosystem for future professionals. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the She Spark Podcast, we sit down with Rebecca Horniman, Chief Strategist at Deppeana, LLC, and a visionary leader behind some of Prescott's most impactful and beloved community spaces.Rebecca shares what it truly means to build with intention—from guiding projects through early conceptual stages to ensuring thoughtful execution that serves both people and place. With a career rooted in strategic planning, relationship-driven leadership, and community-centered development, she offers a behind-the-scenes look at how meaningful spaces come to life.Throughout the conversation, Rebecca reflects on leadership, long-term vision, and the balance between big-picture strategy and day-to-day execution. She also speaks candidly about navigating executive roles, fostering collaboration, and why authentic relationships are at the core of every successful project.This episode is an inspiring listen for anyone interested in mentorship, leadership, placemaking, creative strategy, or building work that leaves a lasting impact.✨ Tune in to hear how thoughtful strategy can shape not just projects—but entire communities.

Neil Hoyne joins Kaihan Krippendorff to unpack why most strategy failures aren't caused by a lack of data — they're caused by organizations asking the wrong questions, setting the wrong standards, and rewarding the wrong behaviors.Neil is Google's Chief Strategist and the bestselling author of Converted. In this conversation, he shares how he thinks about strategy as an incremental discipline: keeping the business alive today while moving it into a stronger position tomorrow.They explore how leaders unintentionally turn metrics into theatre, why “more measurement” often becomes a coping mechanism, and how to set decision standards that match the speed of your competitive environment. The conversation also examines where AI can amplify strategic confusion, and how CSOs can keep strategy anchored in what customers actually value.Things we'll cover:How Neil defines strategy as survival + positioningProduct-led vs customer-led models (and the role marketing plays in each)Customer lifetime value and what it changes in enterprise strategyWhy common metrics aren't comparable (even when they share the same name)The “manipulation test” to reveal weak KPIsHow leaders override data — and how to design better decision standardsWhy AI adoption fails when strategy is unclearLearn more about Outthinker's community of chief strategy officers - https://outthinker.com/Follow us on LinkedIn - https://www.linkedin.com/company/outthinker-networks Learn more about Outthinker's community of chief strategy officers - https://outthinker.com/ Follow us on LinkedIn - https://www.linkedin.com/company/outthinker-networks

Carl Quintanilla, Sara Eisen, and David Faber kicked off the hour with some alternative data points around AI disruption fears - before breaking down where Piper Sandler thinks you should put money to work with their Chief Strategist. Plus: Wall Street takeaways from last night's State of the Union Address with Raymond James' policy head... and more on how to trade Nvidia ahead of results tonight.    Also in focus: a morning of huge movers in the spanning earnings and media news... What NFL negotiations have to do with it - along with the latest developments in the fate for Warner Brothers Discovery, including details on Paramount's newest offer... And hear a read on EV demand with the interim CEO of Lucid - who joined the team fresh off quarterly results there.    Squawk on the Street Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jim Hanson is Chief Strategist for the Middle East Forum. He previously served in U.S. Army Special Forces and conducted counterterrorism, counterinsurgency and foreign internal defense operations in more than two dozen countries. He is the author of several books including Winning the Second Civil War - Without Firing a Shot and Cut Down the Black Flag - A Plan to Defeat ISIS.

Send a textHow SaaS CEOs Should Navigate AI-Native, AI-Augmented, and Bolt-On AI Strategies to Protect Revenue and Reduce Churn Guest: Ken Lempit, President & Chief Strategist at Austin Lawrence Group  --  AI is not just another feature cycle — it's an inflection point for SaaS.In this episode of SaaS Backwards, Ken Lempit steps into the guest seat to break down what AI really means for SaaS companies, especially mid-market and enterprise software vendors trying to protect revenue while planning their next product evolution.Ken draws a powerful parallel between today's AI shift and the early 2000s transition from client-server to cloud — arguing that this AI cycle is moving faster and carries even greater competitive risk.He explains the critical differences between:AI-native SaaS productsAI-augmented platformsBolt-on AI featuresAnd why the wrong strategy could quietly increase churn, shrink pipeline, and erode relevance.You'll also hear:How to diagnose whether you have a GTM problem or a product relevance problemWhy “vibe coding” poses real risk to mid-market SaaS vendorsShort-term product and pricing moves to survive the next 12–18 monthsLessons from BackEngine's pivot from conversation mining to revenue enablementWhy your AI narrative may matter more than your marketing spendIf you're a SaaS CEO, founder, or go-to-market leader wondering how aggressive your AI roadmap needs to be, this episode is your strategic wake-up call.Get a free SaaS GTM Checkup: https://info.austinlawrence.com/saas-gtm-checkup ---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

Kathy Floam-Greenspan, Founder & Chief Strategist at POM Marketing, a senior-level marketing partner for organizations ranging from high-growth startups to $1B+ multinationals joins Enterprise Radio… Read more The post Marketing Under Pressure: Inside the Minds of 100+ B2B Marketers appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Struggling with paid ads? Find out how to simplify your strategy and grow your small business without blowing your budget! In this episode of Sharkpreneur, Seth Greene interviews Andy Janaitis, Founder & Chief Strategist at PPC Pitbulls, a digital marketing agency specializing in paid advertising for small businesses. With a background in data science and software development, Andy transitioned from corporate work to help e-commerce businesses scale through more strategic, simplified, and cost-effective marketing. He shares insights on avoiding common ad mistakes, leveraging AI tools, and building campaigns that drive long-term growth. Key Takeaways:→ How many small businesses are overwhelmed by digital marketing, so they overcomplicate campaigns and waste money.→ Simplifying ad structures and focusing on robust measurement systems can lead to better results with smaller budgets.→ Why you should focus on what's working and avoid jumping onto multiple platforms or constantly chasing new strategies.→ E-commerce businesses aiming for 7-figure growth need a targeted, scalable paid ad strategy.→ Automated bidding and data-driven decision-making are essential to optimizing ad campaigns effectively. Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies,ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.With over 10 years of agency and analytics experience, Andy's background spans engineering, web development, and digital strategy. He's known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he's helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey. Connect With Andy:Website: https://www.ppcpitbulls.com/LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/

Shivani Airi, Chief Strategist at AltVibes, joins Pathmonk Presents to share how curated ecommerce experiences can dramatically improve website conversions. AltVibes operates at the intersection of experiential luxury and ecommerce, bringing globally sourced homeware, coffee, wine, and kitchen products to Indian consumers. In this episode, Shivani explains how intentional curation reduces choice paralysis, why website structure matters more than endless product listings, and how tools like behavioral analytics inform smarter merchandising decisions. She also breaks down how performance marketing, word of mouth, and customer trust work together to drive sustainable growth. This conversation offers practical insights for marketers and founders looking to improve conversion rates through smarter UX, data driven decisions, and meaningful customer experiences.

The Steve Gruber Show | America Under Pressure: Security, Sanity, and the Fight Back --- 00:00 - Hour 1 Monologue 19:00 – Ryan Clancy, Chief Strategist at No Labels®. Clancy explains why Greenland matters strategically and economically on the global stage. He discusses how shifting alliances and resource access are reshaping U.S. interests in the Arctic. 27:48 – Dr. Steven Quay, physician-scientist and public health expert who has testified before the U.S. Senate on COVID origins, lab safety, and biosecurity risks. Dr. Quay discusses a Nipah virus outbreak overseas and why some airports are reverting to COVID-era screening measures. He explains what the public should understand about emerging infectious threats. 37:42 - Hour 2 Monologue 46:30 – Trent England, Executive Director of Save Our States. England breaks down President Trump's push for real price transparency. He explains how clearer pricing could empower consumers and expose hidden costs. 55:49 – J. Budziszewski, Professor of Government, Philosophy, and Civic Leadership at the University of Texas at Austin. Budziszewski discusses his book Pandemic of Lunacy and how logic and common sense are increasingly ignored. He explains how ideas once considered absurd are now treated as serious — and sometimes dangerous — public policy. 1:04:21 – Felix Lasarte, trusted real estate attorney to President Donald J. Trump and member of President Trump's Intelligence Advisory Board. Lasarte discusses President Trump's statement that Mexico will stop sending oil to energy-starved Cuba. He explains the geopolitical and energy implications of the move. 1:13:56 - Hour 3 Monologue 1:22:38 – Katie Heid, Assistant News Director at Michigan News Source. Heid discusses why Americans want safe neighborhoods and honest leadership. She argues Hollywood is out of touch and says the country is at a turning point where people are demanding truth and pushing back against extreme rhetoric. 1:32:30 – Sen. Lana Theis, representing Michigan's 22nd Senate District. Theis addresses Michigan's troubling ranking of 44th out of 50 states in reading scores. She outlines solutions centered on the science of reading to improve student outcomes. 1:41:21 – Ivey Gruber, President of the Michigan Talk Network. Gruber discusses a malpractice lawsuit won by a detransitioner against doctors and psychologists. The conversation explores accountability for irreversible medical procedures and the implications for future medical malpractice cases. --- Visit Steve's website: https://stevegruber.com TikTok: https://www.tiktok.com/@stevegrubershow Truth: https://truthsocial.com/@stevegrubershow Gettr: https://gettr.com/user/stevegruber Facebook: https://www.facebook.com/stevegrubershow Instagram: https://www.instagram.com/stevegrubershow/ Twitter: https://twitter.com/Stevegrubershow Rumble: https://rumble.com/user/TheSteveGruberShow

Automotive supply chains are no longer being reshaped by crisis. They are being reshaped by clarity, and clarity is forcing hard choices.In this episode of the Auto Supply Chain Champions Podcast, Jan Griffiths and co-host Tom Roberts are joined by Paul Eichenberg, Chief Strategist and author of The Road Ahead: Five Key Predictions for the Global Automotive Industry in 2026, for a blunt, reality-check conversation about what lies ahead for suppliers.The industry has moved past the chaos of shortages and disruptions, but that does not mean conditions are improving. Flat volumes. Thin launch schedules. Policy volatility. Long-standing assumptions that once protected supplier business models no longer apply.Paul makes the case that 2026 is not about recovery. It is about reckoning. Growth will not lift all boats. Outgrowth will be selective. Capital allocation, portfolio focus, and strategic intent will determine who wins and who fades.This conversation challenges automotive leaders to confront the most dangerous assumption still in play: that the industry is operating under the same rules it always has. The leaders who succeed in 2026 will be decisive, intentional, and willing to make hard bets instead of spreading resources thin.Themes Discussed in This EpisodeWhy flat volumes expose weak supplier strategiesThe end of “a rising tide lifts all boats” thinkingWhat outgrowth really means in a 0–1% marketCapital allocation as the ultimate strategy leverWhy the next decade is the hybrid decadePortfolio focus vs being all things to all customersWhy clarity, not comfort, defines 2026 leadershipFeatured GuestName: Paul EichenbergTitle: Chief Strategist, Automotive IndustryAbout: Paul is a seasoned automotive strategist and industry advisor with decades of experience supporting OEMs and suppliers through major market transitions. He is the author of The Road Ahead: Five Key Predictions for the Global Automotive Industry in 2026, where he outlines the structural shifts redefining growth, competition, and portfolio strategy across the global automotive value chain.Connect: LinkedInAbout Your HostsJan GriffithsJan is the host and producer of the Auto Supply Chain Champions Podcast and The Automotive Leaders Podcast. A former automotive manufacturing and supply chain executive, Jan is recognized as a Champion for Culture Change in the automotive industry. She brings direct, grounded conversations to leaders navigating execution, disruption, and transformation across the global automotive ecosystem.Tom Roberts (Co-host)

In this episode of the IBKR Podcast, Steve Sosnick, Chief Strategist at Interactive Brokers, and Jose Torres, Senior Economist, break down the market reaction to Kevin Warsh's Fed nomination. They examine whether Warsh is a policy hawk, a political pragmatist, or something in between, and what his potential influence means for interest rates and investor expectations heading into the second half of the year.

AI progress is often measured by the number of pilots launched, but this episode argues the real unit of progress should be how many AI use cases are reliably in production and embedded into everyday systems. Shalini Kapoor distinguishes AI innovation (models, chips, and breakthroughs) from AI adoption, emphasizing that adoption is frequently harder because it demands institutional integration, behavior change, and clear accountability—especially when AI advice affects livelihoods, health outcomes, or legal decisions.Tanvi Lall explains “pilot purgatory” as the frustrating middle state where use cases never move beyond controlled deployments. She shares how recurring barriers—compute constraints within real institutions (not just cloud credits), fragmented workflows, late-stage safety design, lack of sustained funding, and weak organizational readiness—prevent diffusion. The conversation highlights the UCAF approach to defining a use case as a commitment to improve a specific outcome for a specific persona in a specific context, and why trust and accountability are as central as the technology layer.The episode also explores “horizontal enablers” that make scale possible—data readiness, multilingual language support, voice interfaces for last-mile access, workforce integration, and guardrails. A detailed example (Mahavistar in Maharashtra) illustrates what scaling can look like when government partnership, data pipelines, voice infrastructure, safeguards, and long-term funding align. Finally, the guests look ahead to what AI adoption in India could look like over the next five years, arguing that the most impactful AI will feel “ordinary”—quietly embedded into routine decisions—supported by shared adoption infrastructure rather than one-off pilots.Episode ContributorsNidhi Singh is a Senior Research Analyst at Carnegie India.Shalini Kapoor is the Chief Strategist for Data and AI at the EkStep Foundation. Her work focuses on building practical pathways for AI adoption, with emphasis on institutional integration, accountable systems, and population-scale impact.Tanvi Lall is the Director for Strategy at People Plus AI. Her work focuses on AI use cases, adoption barriers, and developing frameworks that help move AI from pilots to sustained deployment and real-world outcomes. 00:00 Introduction to AI Adoption Challenges01:37 Understanding AI Adoption vs. Innovation04:55 Pilot Purgatory: The Stagnation of AI Projects08:48 Fragmented Adoption: Real-World Examples12:13 Barriers to AI Adoption: Mindset and Behavior Change16:01 Defining Good AI Use Cases20:00 Horizontal Enablers for AI Success26:26 Case Study: Mahavistar's Impact on Farmers34:34 Future of AI Adoption in India40:29 Optimism for AI Diffusion and AdoptionReadingsAI Adoption Journey for Population Scale by Shalini Kapoor and Tanvi Lall Every two weeks, Interpreting India brings you diverse voices from India and around the world to explore the critical questions shaping the nation's future. We delve into how technology, the economy, and foreign policy intertwine to influence India's relationship with the global stage.As a Carnegie India production, hosted by Carnegie scholars, Interpreting India, a Carnegie India production, provides insightful perspectives and cutting-edge by tackling the defining questions that chart India's course through the next decade.Stay tuned for thought-provoking discussions, expert insights, and a deeper understanding of India's place in the world.Don't forget to subscribe, share, and leave a review to join the conversation and be part of Interpreting India's journey.

Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, breaks down why the Fed's decision to pause was both premature and political, arguing Powell is "committing policy errors to quietly dig at the administration." She explains why the Fed should have cut today — and why she believes we need 100 basis points of cuts given deteriorating labor market data that Powell is choosing to ignore. Danielle unpacks the DOJ subpoena drama, revealing that betting markets dropped Powell's odds of leaving by August from 90% to 60% after the charges, and she believes he's now "enjoying the cat and mouse" with Trump. She revisits her open letter calling for the FOMC to elect Chris Waller as chair, explains why Rick Rieder would be "inviting the fox into the hen house," and shares her bold prediction: unemployment will have a 6 handle within a year. Plus, she discusses the hidden stress signals in Buy Now Pay Later data and why gold is behaving like a "meme stock." Links: Danielle's open letter: https://quillintelligence.com/2025/12/10/the-weekly-quill-open-letter-2/Danielle's open letter part 2: https://quillintelligence.com/2026/01/22/the-weekly-quill-open-letter-ii-public/Danielle's Twitter/X: https://twitter.com/dimartinobooth Substack: https://dimartinobooth.substack.com/ YouTube: https://www.youtube.com/@DanielleDiMartinoBoothQIFed Up: https://www.amazon.com/Fed-Up-Insiders-Federal-Reserve/dp/0735211655Timestamps: 0:00 Welcome 1:05 The Powell subpoena: Danielle's reaction 3:35 Betting markets: Powell leaving odds dropped 4:51 Powell is the cat, Trump is the mouse 5:54 Why Powell is being political by NOT cutting rates 6:35 How Powell moved the goalposts on rate probability 7:32 The contradiction: Integrity vs. ignoring the American people 8:33 Financial conditions are easy because of passive investing, not the Fed 9:19 The shutdown has affected data integrity 10:05 Outlook for the year: Rate cuts coming? 10:50 Conference Board labor differential — recession signal 12:06 Should he have cut today? Yes. We need 100 basis points of cuts12:52 Open Letter Part Two: Why the FOMC should have elected Chris Waller 15:03 Rick Rieder: Inviting the fox into the hen house? 16:34 Who will be the next Fed chair? 17:35 What we don't understand about Fed chair transitions 19:04 The questions reporters should have asked Powell 21:29 Hidden signal: Google searches for "file unemployment" keep rising22:28 Buy Now Pay Later for dental bills and utilities — the stress is real25:41 Gen Z risk appetite and the environment that shapes investors 26:45 Gold is a meme now 29:01 DoubleLine roundtable: Long utilities, short financials 31:14 Commercial real estate capitulation and bankruptcies 32:14 Bold prediction: Unemployment will have a 6 handle by next year33:20 Parting thoughts: Don't forget about your neighbors 33:45 Closing

Gold is hitting new highs. Bitcoin is struggling to keep up. And once again, the “digital gold” narrative is being put to the test.On today's episode of Bits + Bips: The Interview, host Steve Ehrlich sits down with Steve Sosnick, Chief Strategist at Interactive Brokers, to break down why bitcoin still trades like a risk asset, why gold keeps winning in moments of market stress, and what crypto must prove to close the credibility gap. From rising bond yields to geopolitics and Fed independence, this conversation cuts through the noise to explain what's really driving markets right now. Hosts: Steven Ehrlich, Executive Editor at Unchained Guests: Steve Sosnick, Chief Strategist at Interactive Brokers Links: Should You Buy Gold or Bitcoin? Here's How to Think About It Bitcoin Rebounds After Trump's Truth Social Post Eases Tariff Fears Crypto Slides on Tariff Fears as Gold Breaks Above $4,850 Why Gold Rose and Bitcoin Tumbled on Japan Bond Turmoil Supreme Court casts doubt on Trump's power to fire Fed official without proper review Learn more about your ad choices. Visit megaphone.fm/adchoices

PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn  PPC Pitbulls  Transcript Andy Janaitis, Christian Klepp Andy Janaitis  00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis  01:50 Thanks for having me, Christian. Christian Klepp  01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis  02:19 Definitely. Christian Klepp  02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis  03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp  06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis  07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp  08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis  09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis  12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp  13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis  13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp  14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis  14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp  18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis  19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp  20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis  21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp  21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis  21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp  23:44 It’s a summary at the top right? Yeah. Andy Janaitis  23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp  25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis  25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp  28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis  28:23 Exactly. Christian Klepp  28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis  28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp  31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis  31:40 Exactly, yeah. Christian Klepp  31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis  32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp  34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis  34:52 Exactly. Christian Klepp  34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis  35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp  37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis  37:26 Exactly. Yep. Christian Klepp  37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis  37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp  38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis  38:59 Talk to you soon. Thanks for having me.

Suzanne Bowles is a philanthropy strategist, collaboration designer, and post-capitalist systems architect devoted to helping funders and movements meet this moment of profound transition with integrity, courage, and relational depth. She is the founder and Chief Strategist of Cattail Strategy, a consultancy that supports philanthropic organizations, funding collaboratives, and cultural stewards to scale equitable systems change rooted in relationship, reciprocity, and regeneration. Suzanne is also the co-founder of Indigenous Commons. Over more than two decades, Suzanne has played a central role in the transition of over $100 million to grassroots, Indigenous-led, and systems change initiatives across the globe. Her work spans economic democracy, climate justice, regenerative economies, and just transitions, supporting a wide range of partners—from values-aligned foundations and philanthropists to frontline movements and multi-sector collaborations. She is a founding contributor to influential initiatives including Indigenous Commons, FEST (Financing Ecosystems for Transformation), Catalyst Now, Common Good Finance, CoFundEco, and the Alliance for Economic Democracy. Suzanne’s practice is grounded in the belief that lasting systems change begins within—through shifts in relationship, identity, and worldview. She co-creates new frameworks with her clients that integrate strategic rigor with inner and ancestral development. A trusted ally to many Global South, Indigenous, and BIPOC movements, Suzanne is known for her long-term commitment, ethical clarity, and ability to bridge worlds—linking philanthropic capital with the wisdom, leadership, and lived experience of those most impacted by extractive systems. Through her KinMaker Return journeys and programs, she invites philanthropists to engage giving as a spiritual, relational, and ancestral one—repairing Western cultures of separation while aligning resources with planetary and future-generation needs. Suzanne walks this path as both practitioner and learner, guided by conscious generosity and a deep practice of inter-being. In times of collapse and possibility, her work creates space to grieve what is ending, listen deeply to one another, and co-create the conditions for life-affirming systems to emerge.See omnystudio.com/listener for privacy information.

About Donna Dupont:Donna Dupont, Founder and Chief Strategist of Purple Compass, is an award-winning designer and futurist with over 25 years of experience collaborating with leaders. She helps organizations build future literacy, navigate uncertainty, and drive impactful change. Combining systems thinking with strategic foresight, she empowers leaders to mitigate risks, enhance preparedness, and seize opportunities for innovation, transformation, and resilience. Recognized with seven government awards, Donna's work spans critical areas like climate change, health security, and emergency management, with her futures research earning accolades from the Canadian Defence and Security Network and the Association of Professional Futurists. In this episode, Dean Newlund and Donna Dupont discuss:Short-term problem solving versus long-term foresightWeak signals and emerging issues before disruption hitsAmbidextrous leadership balancing now and nextUsing disruption as fuel for innovationMental models shaping how leaders respond to uncertainty Key Takeaways:Schedule recurring leadership conversations that explore five- to ten-year future scenarios alongside quarterly planning.Actively identify weak signals by asking teams what new patterns they are seeing that they have never seen before.Create ambidextrous structures that protect business as usual while allowing innovation to be tested safely.Build psychological safety so teams feel comfortable sharing unconventional ideas and intuitive hunches. "When you are working with a future-oriented mindset, you're usually starting not from a management mindset, but more of an innovator or visionary.” — Donna Dupont Connect with Donna Dupont:  Website: https://www.purplecompass.ca/Email: donna@purplecompass.caLinkedIn: www.linkedin.com/in/donna-dupontFutureMinds Coaching Collective (free/monthly) - https://www.purplecompass.ca/coaching/   See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Melanie Gorman is the founder and Chief Strategist of Crownsville Media, an SEO and digital marketing agency that helps therapists, healers, and small business owners grow thriving practices online.  Join my PodFather Podcast Community ⁠https://www.skool.com/podfather/about⁠   Start Your Own SKOOL Community ⁠https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71⁠   Join our Brain Fitness SKOOL Group ⁠https://www.skool.com/brainfitness/about⁠   #podcasting #Podcastmarketing #podcastingtips ==================== Join Podmatch ⁠⁠ ⁠https://www.joinpodmatch.com/roy⁠ ⁠ Speaking Podcast Social Media / Coaching My Other Podcasts ⁠ ⁠https://bio.link/podcaster ⁠⁠ ==================== Bio of Melanie Gorman Melanie Gorman is the founder and Chief Strategist of Crownsville Media, an SEO and digital marketing agency that helps therapists, healers, and small business owners grow thriving practices online. With a master's degree in Counseling Psychology and more than two decades of experience in mental health and digital publishing, Melanie bridges the gap between healing work and online visibility.Today, through her “Common Sense SEO” approach, Melanie teaches her clients how to turn their websites into lead-generating machines — without gimmicks or overwhelm. She specializes in helping clients grow cash-based services and using content marketing to scale sustainably.In addition to SEO, Melanie is a leading voice in making AI practical and empowering for small businesses. She helps demystify AI tools and teaches her clients how to use them with integrity, strategy, and heart — so that business owners can work smarter, not harder, and stay true to their voice.   What we Discussed:   0:00 Intro   0:24 Who is Melanie Gorman   02:30 Melanie's Career   04:48 Your Tango was created and her duties   06:10 Be Prepare to Change and Update   08:20 How Google and other Social Media Platforms can take things away   10:30 How to Navigate Censorship   11:45 The importance of Your About Page   14:20 Are Newsletter's as Important Now   17:10 Keeping the separate in a different video channels   18:10 Owning your own Website has Major advantages   21:30 Court Case with Ai searching Paid content   22:15 Things to do with Ai and what to avoid   27:38 Can Ai tell us what's the best way to get SEO   32:00 You Must Measure the Data   33:25 Support is not giving a heart but listening to the content   36:25 Interest Metrics   39:00 What her company offers    40:00 Been too close that you make errors on your own website   How to Contact Melanie Gorman  ⁠https://crownsvillemedia.com/⁠   ⁠https://www.linkedin.com/in/melaniegorman/⁠   ⁠https://x.com/melanie360⁠ ___________________

In this week's basketball coaching conversation, Radford head coach Zach Chu joins the Basketball Podcast to share insights on winning in the margins.Zach Chu is in his first year as the Head Men's Basketball Coach at Radford University. Currently the youngest head coach in NCAA Division I men's basketball, Zach Chu brings nine years of experience in the NBA and a deep analytical background. Chu capitalizes on a deep analytical background, uniquely positioning him to navigate the rapidly changing landscape of college basketball with an end-to-end application of analytics from portal management, roster composition, and individual player development to game strategy.After accompanying Coach Rick Carlisle to Indiana to manage game strategy, following five years in the Dallas Mavericks' organization, Chu helped the Pacers leverage a data-driven approach to engineer one of the most efficient offenses in the NBA and an appearance in the Eastern Conference finals by their third year.Recognizing the potential impact of this differentiated strategy in the NIL era, Chu accepted the role as Chief Strategist at SMU last year, where he implemented the same conceptual approach proven at the NBA level, producing the 20th ranked offense in the country while being one of only two schools in the nation to have six players average double figures. The Mustangs posted a 24-11 record, including a 13-7 finish in their inaugural season in the ACC.

Michael Green, Chief Strategist and Portfolio Manager for Simplify Asset Management, joins Julia La Roche on episode 318 to break down his viral three-part series on America's real poverty line, revealing why families making $100,000-$140,000 are trapped in what he calls the "valley of death" - where government benefits are withdrawn before cash earnings can replace them. He explains how childcare costs, benefit cliffs, and tax code changes since the 1950s have made the American Dream nearly impossible for young families, why economists reacted so negatively to his work, and how the official poverty line ($31,200) is completely disconnected from reality. Green also discusses the implications for markets, predicting a 1929-style crash from passive investing flows, and shares what gives him hope: human potential and the power of free people over slaves.This episode is brought to you by VanEck. Learn more about the VanEck Rare Earth and Strategic Metals ETF: http://vaneck.com/REMXJuliaLinks:Follow Mike on X: https://twitter.com/profplum99Read Mike's Substack: https://www.yesigiveafig.com/Visit Simplify: https://www.simplify.us/Timestamps00:00 Intro and welcome Mike Green01:00 Genesis of the viral poverty line series and why the American Dream is breaking down05:25 The Valley of Death and the benefit cliffs 06:21 The working poor 07:50 Childcare 09:10 $100,000 used to mean something different12:10 The precarity line13:10 How we got here: tax code changes and the gaslighting about taxes and the 1%16:30 What's the solution?18:01 Implications of fixing the problem21:40 Why economists reacted so viscerally24:18 Sentiment analysis 26:35 Revealing what academics have been missing28:34 The affordability crisis vs inflation debate31:35 We need a different framework for poverty32:47 Where this is headed if nothing changes34:45 Political implications 39:09 What Mike plans to do about it40:35 Markets and passive investing momentum46:41 Wrap up and where to find Mike Green

Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, joins Julia La Roche to break down the FOMC and discuss her open letter manifesto to the committee written on behalf of every hard-working American. This episode is brought to you by VanEck. Learn more about the VanEck Rare Earth and Strategic Metals ETF: http://vaneck.com/REMXJuliaLinks:    Danielle's open letter: https://quillintelligence.com/2025/12/10/the-weekly-quill-open-letter-2/Danielle's Twitter/X: https://twitter.com/dimartinobooth  Substack: https://dimartinobooth.substack.com/ YouTube: https://www.youtube.com/@DanielleDiMartinoBoothQIFed Up: https://www.amazon.com/Fed-Up-Insiders-Federal-Reserve/dp/0735211655Timestamps: 0:00 Intro and welcome back Danielle 00:33 Reaction to FOMC 01:36 QE? 02:40 Markets are overreacting 02:59 Danielle's open letter to The Federal Open Market Committee06:57 Kevin Hassett 08:45 How to preserve Fed independence 09:20 Every Hardworking American Who Wakes Up in the Morning Asking Themselves What Went Wrong10:42 The Fed's conflicting mandates 12:25 The unprecedented level of dissent 15:04 Powell was passionately against QE back in 201217:21 The Fed could exert its independence 18:50 Markets think it's QE, but is it? 20:09 Powell 21:29 Fed policy is eviscerating the middle class 25:10 Labor market dynamics 30:12 Biggest fear - civil war without honest monetary policy 32:45 Call to action

Steve Sosnick, Chief Strategist at Interactive Brokers, and Brij Khurana, Fixed Income Portfolio Manager at Wellington Management, break down cross-asset signals and rate expectations. Earnings include AeroVironment and key retail and consumer names including Casey's General Stores, GameStop, Dave & Buster's and Cracker Barrel. Patrick Moorhead, Chief Analyst at Moor Insights, dives into Nvidia and the AI trade. Ben Silverman, Chairman and Co-CEO of Propagate Content, unpacks the Warner Bros. battle between Paramount and Netflix. Northrop Grumman CEO Kathy Warden weighs in on defense spending and growing competition. Braze CEO Bill Magnuson talks the latest quarter.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Scott Brown, Chief Strategist at Brown Technical Insights, is wondering "if the market is sniffing out something," because he has seen a change in the last month on the sectors that are now leading the way forward, and it's not the same things that were leading just a few months ago. Brown notes that banks, transportation, global materials, steel and copper stocks are among the areas that now have taken market leadership, and he says that "there's real upside" to where they can drive the market close to a level of 7,000 on the Standard & Poor's 500 by year's end. A day after discussing the market broadly, Jeffrey Hirsch, editor of the Stock Traders Almanac, returns to the show to discuss the Almanac itself for 2026, noting how the old technology of an almanac still has a place in helping to shape forecasts and expectations because it is built on decades of data that remains relevant, even in a world seemingly dominated by the changing technologies of artificial intelligence. David Rosenstrock, director of investments and financial planning at Wharton Wealth Planning, discusses his approach to mutual funds and ETFs in the Market Call.

In this episode of Act Three, I sit down with the brilliant and endlessly thoughtful Rishad Tobaccowala—author, futurist, speaker, and longtime global strategist—to talk about what it really takes to build a vibrant next chapter. Rishad spent nearly four decades at Publicis Group, eventually becoming Chief Strategist and Chief Growth Officer. But his most interesting work, in many ways, began after he left corporate life and stepped into what he calls his "company of one." We talk about:

Danielle DiMartino Booth, CEO and Chief Strategist at QI Research, joins Julia La Roche to break down the FOMC minutes. Danielle discusses the deep divisions within the Federal Reserve and their controversial decision-making heading into December. She argues the Fed is willfully ignoring abundant alternative data sources like ADP's weekly reports while claiming to fly blind without official jobs data—data that won't be released until after their December meeting due to administrative delays. Booth warns that if the Fed doesn't cut rates in December, they risk triggering a liquidity crisis similar to December 2018, when Powell's hawkish stance caused a market bloodbath on Christmas Eve and forced him to reverse course. This episode is brought to you by VanEck. Learn more about the VanEck Rare Earth and Strategic Metals ETF: http://vaneck.com/REMXJuliaLinks:    Danielle's Twitter/X: https://twitter.com/dimartinobooth  Substack: https://dimartinobooth.substack.com/ YouTube: https://www.youtube.com/@DanielleDiMartinoBoothQIFed Up: https://www.amazon.com/Fed-Up-Insiders-Federal-Reserve/dp/0735211655Timestamps: 0:00 - Introduction & post-FOMC reaction0:27 - Deep divisions within the Federal Reserve1:47 - Fed's tone deafness on inflation concerns2:05 - Politics at the Federal Open Market Committee3:32 - Alternative data sources: ADP & jobless claims5:38 - The irony: administration's self-inflicted rate cut problem6:51 - ADP data: what Powell said vs. what the Fed does7:32 - Market reaction & Nvidia's impact8:13 - Should the Fed cut rates in December?9:39 - Powell's contacts: the willful blindness problem10:12 - Fed independence vs. politicization11:28 - The damage of playing politics with monetary policy13:51 - Treasury yields & market concerns17:38 - Debt servicing crisis & political implications26:54 - Private credit & private equity discussions27:30 - Liquidity crisis warning: emergency rate cut risk28:44 - Question for Powell?29:27 - Why an emergency cut may be necessary31:52 - Closing thoughts

Kevin Perlmutter is the Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He's also the author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach, serving as a behavioral science-rooted brand consultant and customer-centricity work session facilitator. He guides the development of more effective methods for brand evolution and customer engagement.In today's episode of Smashing the Plateau, you will learn how emotional insight can transform your brand and why understanding what motivates your customers leads to authentic, lasting success.Kevin and I discuss:What led Kevin to start his own consultancy [02:25]The bold steps and challenges of launching with no clients [03:52]Aligning values in business and choosing the right clients [06:26]Why persuasion-based brand strategy is outdated [08:03]The concept of shared emotional motivation [12:00]How customer feedback shaped a client's unique brand identity [11:05]Why emotional benefits drive brand loyalty [14:00]The impact of current global challenges on brand decision-making [15:00]How leading brands like Ben & Jerry's maintain values and spark loyalty [18:12]The value of community in business growth [19:42]Advice for corporate refugees on leveraging their network and feedback [21:03]The importance of listening to others to define your value [21:58]Learn more about Kevin at:https://www.BrandDesireBook.com/https://www.linkedin.com/in/kevinperlmutter/https://www.LimbicBrandEvolution.com/Thank you to our sponsor:The Smashing the Plateau CommunityReady for more? Sign up now to unlock concise, actionable strategy tips from our podcast—your journey to success is just one click away!