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Do you focus much on optimizing your website for search engines? Personally, I don't really do much beyond the basic best practices. My strategy has been more focused on email, social media, and Golden Goose tactics to build awareness for what I do.But a part of me feels like I'm missing out—especially as I begin to sell knowledge products to a large potential audience.That's why I wanted to talk to Tsavo Neal about how he approaches his marketing and business model. Tsavo gets almost all of his clients and customers through search engine optimization. It just so happens, he teaches other consultants how to do the same. Which made this episode packed with value.In this episode of Mindshare Radio, Tsavo and I unpack:How he decided to niche down on helping consultants attract clients through their websiteA breakdown of his business model comprised of do-it-yourself and done-with-you offeringsHow raised the price of his course from $197 to $497 without losing deterring new customersHis thoughts on evergreen vs. launch-based (open vs. closed-cart) access to his courseHow he sells $5-6k in digital products each month relying almost exclusively on SEOA walkthrough of his done-with-you SEO service and how he designed the programA deep-dive walkthrough of his SEO process, including research, outlining, writing, editing, publishing, and distributionHow he chooses keywords to write articles for based on competitiveness and difficultyHow he's applying these same skills and techniques to rank and monetize a website in the Brazillian Jiu-Jitsu niche And a lot more!If you've ever thought you might want to get your website ranking better for search engines, get your pencil ready because this episode will show you how.Mentioned links and resources:Phillip MorganConsulting SuccessAhrefs.comTsavoNeal.comBJJEquipment.com—kP.S. Want a deeper-dive training on how to do exactly this process? Tsavo shared an over-the-shoulder view for Mindshare members last month on how he does it. Sign up to get access to that plus a library of other training, group coaching, a private Slack community and more. Learn more about Mindshare →
Project Life Episode 68: How To Take Your Expertise And Turn It Into A Digital Product With Tsavo Neal Description: Hey Project Lifer, would you like to productize your expertise? Yes? Awesome! My guest this week did just that! In this episode, I am joined by Dr. Tsavo Neil, the founder of TsavoNeal.com, and the author of Productize Yourself. Tsavo first learned how to make money online when he was 19 and majored in history. Now, Tsavo is making history himself with his innovative contributions to digital entrepreneurship. In this episode, Tsavo takes us back to his humble beginnings as a digital entrepreneur and how he eventually transformed his expertise into something he could sell as a digital product. In addition to this, Tsavo also shares some valuable advice on how you can create your very own specialized digital product that can take you to a whole new level in your journey as a digital entrepreneur. Tsavo also goes into detail about what sets his service apart from everyone else in the game. Links: Learn more about Tsavo Neal's consulting services: https://tsavoneal.com/ Timestamps: [1:45] Meet Tsavo Neal [6:17] Here's How Tsavo Productized His Expertise [18:20] The Lonely Part of Tsavo's Journey [20:40] Let Me Tell You Why You Need To Stop Living In Fear
Have you spent or been quoted thousands of dollars on websites that have no guarantee to work and go out of date in 2 years? Look no further. In this episode we talk with Tsavo Neal about how you can get a website that costs infinitely less, makes you so much more, and where you'll never need to get a new one again.
Our guest today is Tsavo Neal, who has thought hard about how consultants can generate more client leads with their website. Tsavo has written dozens and dozens of posts on this topic and you can find all his work on his website, tsavoneal.com, which is a valuable resource. He’s got examples of best-practice consulting websites, dozens of specific ideas on how to raise your visibility, tips on how to convert website visitors into leads, and much more. Tsavo has many valuable insights on marketing professional services, and I hope you find the discussion valuable.
Forecast · The Marketing Podcast for Consultants and Professional Service Firms
Your website can either bring someone into your pipeline or it can turn them away. Tsavo Neal Is your website generating leads? If it’s not, you’re leaving money on the table. For a consulting practice, the sole purpose of a website is to generate leads. Without leads, your website is NOT doing its job. […] The post How to Generate More Leads from Your Website with Tsavo Neal appeared first on Boutique Growth.
If you can do freelance graphic design for $80/hr, your life changes. You don’t worry about getting a job. Or keeping a job. People need you, and they’re willing to pay. You might think you can’t be an $80/hr freelance graphic designer. That’s OK. Tsavo Neal didn’t either. In college, he majored in history. He […] The post He taught himself web design…now he charges $80/hr on Upwork (with Tsavo Neal) appeared first on Freelance To Win.