Podcasts about home services

What is EBITDA, and why does it matter so much when building, financing, or selling a home service business?John Wilson and Jack Carr break down EBITDA in simple terms, including how it differs from net income and SDE, what a healthy EBITDA margin looks like, and why buyers, banks, and lenders pay so much attention to it.They also explain how EBITDA impacts business valuation, why maximizing profit doesn't always maximize company value, and the other financial metrics buyers look at during an acquisition.Plus, John shares the 50/30/20 framework used at Wilson: 50% gross margin, 30% SG&A, and 20% EBITDA.━━━━━━━━━━━━━━In This Episode━━━━━━━━━━━━━━• What EBITDA means and why it matters• EBITDA vs. net income and SDE• Healthy EBITDA margins for home service businesses• How EBITDA impacts business valuation• Using strong financials to access capital• Why higher EBITDA doesn't always mean a better business• The 50/30/20 framework━━━━━━━━━━━━━━Sponsors━━━━━━━━━━━━━━Quick StaffersHire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers:https://www.quickstaffers.com/Service ScalersGet more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast━━━━━━━━━━━━━━Connect━━━━━━━━━━━━━━John Wilsonhttps://www.linkedin.com/in/johnbwilson1/Jack Carrhttps://x.com/thehvacjackSend Us Mail!More Ways To Connect with OAOStart HereOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

You can have the best-looking trucks in town, but your brand falls apart when the service doesn't match. Learn how to build a home service brand that stands out, keep your team delivering on it as you grow, and turn small details into a customer experience people remember. In this episode of Masters of Home Service, host Adam Sylvester sits down with Brandon Downer (Pink's Windows) to explain how thoughtful branding, consistent employee training, local customer communication, and a well-planned customer journey helped Pink's build a recognizable business brand. Show Notes: [00:48] How to build a memorable home service brand [02:32] What makes customers remember and trust your brand? [03:20] How Pink's created a brand that stands out [05:24] How to keep your brand consistent as you grow [07:22] Does your home service business logo really matter? [11:31] How Pink's trains technicians to protect its brand [13:38] Keep employee training consistent as you scale [14:59] How final walkthroughs improve service quality [16:49] Mapping your home service customer journey [20:54] Why Pink's keeps customer phone calls local [22:50] Why owners should stay active in their local community [23:35] Lightning round: Where should you start a rebrand? New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR This isn't a seminar. It's a Boot Camp. Two days with Brian Burton and Dylan Moya, the man selling $3M+ a year out of one plumbing truck. Live role play. Real objections. Direct coaching. You'll leave with a sales process you can run Monday morning. General Admission: $1,695 VIP: $2,995 Only 14 seats. Includes a private steak dinner and special VIP lunch with Brian Burton and Dylan Moya. Bring your team: Buy 5 General Admission tickets, get the 6th free. Capped at 100 seats. When they're gone, they're gone. And our hotel room block has sold out at every Boot Camp, forcing late bookers to stay somewhere else. Book your ticket and room early. Grab your seat: https://wastenoday.pro/DallasBC Too many home service sales pitches fall flat not because the offer lacks value, but because technicians confuse homeowners with technical jargon, long words, and complex presentations. When customers don't understand what is happening in their own home, they default to polite avoidance and tell you they need to think it over. Mastering home service sales requires burning as few mental calories as possible through a structured, repeatable sales process that feels entirely fluid to the client. This episode explores proven strategies to help plumbing, HVAC, and electrical professionals present options that homeowners actually say yes to. You will learn why utilizing a consistent presentation process preserves your energy for high-impact enthusiasm, how to drop the ego excuses that trap techs in the same income bracket for years, and why leveraging relatable analogies bridges the gap between technical problems and customer understanding. Discover how simplifying your communication style stops accidental confusion, mirrors timeless storytelling frameworks used to connect with any audience, and aligns your presentation so you and the client review options together at the exact same moment. Listen to this episode to transform your customer interactions, stop driving away potential business with overcomplication, and start closing more options in the field today. Presented by Trainual Build a better-trained home service team with Trainual.

Brian Driscoll started his digital marketing career charging just $10 an hour to run campaigns from a desk, teaching himself SEO through trial and error. Today, he runs Motivated Leads, a multi-million dollar lead generation agency that specializes in finding highly qualified customers who are ready to buy right now.In this tactical episode of the UpFlip Podcast, Brian sits down with Ryan Atkinson to reveal his exact blueprint for turning Facebook ads into a predictable revenue engine. He breaks down why "spraying and praying" with your marketing budget is a guaranteed way to go broke, and how to dial in your Ideal Customer Profile (ICP) to attract top-tier leads.Whether you're a home service business, a real estate investor, or a B2B agency, Brian drops massive value on how to use AI to generate high-converting video ads, the exact landing page layout that maximizes mobile conversions, and how to use GoHighLevel and Claude AI to automatically disqualify bad leads before they ever hit your calendar.What You'll Learn in This Episode:The AI Ad Hack: How to use cheap AI tools to generate highly profitable Facebook video ads at scale (and why an AI-generated grandma is currently crushing his ad account).Mobile-First Landing Pages: The exact layout you need to skyrocket conversions. Learn why you must remove toolbars, place your hook and form at the top, and why long VSLs (Video Sales Letters) kill B2B conversions.The Lead Filtering System: How to use GoHighLevel surveys and conditional logic to automatically disqualify bad leads so your sales team only talks to qualified prospects.The 2-Step Sales Process: Why you should separate your lead managers (who qualify and disqualify) from your closers (who handle objections and secure the deal) to maximize ROI.The $25/Day Testing Strategy: The minimum budget you need to start running profitable Facebook ads, and why you absolutely must commit to a 60-day testing window to see real results.Tags: Digital marketing, Tech Ventures, Home Services, Facebook Ads, AI Resources:The only thing worse than never starting a business… is starting the wrong one. That's why we created the UpFlip Assessment. It's a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free.Grow your business today: https://accelerator.upflip.com/assessment  Follow Our Second Channel Here: https://next.upflip.com/spotify Connect with Brian: https://www.instagram.com/motivated_leads/?hl=en

How to grow a home service business is usually pitched as one thing: spend more on marketing. Alex Smereczniak has a faster, cheaper answer most owners never consider. As co-founder and CEO of Franzy and a serial entrepreneur who scaled 2ULaundry and sold 118 franchise locations, he has bought, built, and financed businesses more ways than almost anyone. In this episode, Tersh Blissett and Josh Crouch sit down with Alex to unpack how to grow through acquisition instead of ads, why the wrong business partner is the number one reason companies fail, and how to finance a deal using tools most owners have never heard of. You will hear why buying a retiring competitor can 2 to 3x your business, how seller financing, a 401k rollover, and SBA loans actually work, and the one thing that makes or breaks a co-founder relationship. THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: trainual.com/mastery MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo?utm_source=partner_servicebusinessmastery&utm_medium=affiliate&utm_campaign=servicebusinessmastery_partnership&utm_content=youtube_video PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ CONNECT WITH OUR HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Alex Smereczniak, Co-Founder and CEO of Franzy: https://www.linkedin.com/in/alex-smereczniak-40310329/ Franzy: https://franzy.com/ ABOUT SERVICE BUSINESS MASTERY Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/ Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #BuyingABusiness #Franchising #Entrepreneurship

Ismael Valdez built NexGen Air Conditioning & Plumbing from $0 to $108 million in just 6.5 years. Now he's back on Owned and Operated to share the blueprint for his next $100M home service company.John Wilson and Ismael break down what worked at NexGen, the mistakes he would never repeat, why most HVAC and plumbing contractors stall below $2M, and why sales and marketing are the real engines behind rapid growth.Ismael also shares what he's building next. After investing more than $22 million of his own money into Nuve, generating $15.2 million in first-year sales, and selling more than 110,000 units, he's turning his attention back to home services.His vision: an AI-powered, hyper-efficient HVAC and plumbing company with almost no traditional back office, lower prices, higher close rates, and the potential for 40%+ EBITDA margins.In This Episode:• How Ismael Valdez built NexGen from $0 to $108M• What he learned from a nine-figure home service exit• Building Nuve to $15.2M in first-year sales• Why most contractors stall below $2M• NexGen's biggest wins and mistakes• Why sales and marketing drive growth• Building an AI-powered home service company• Ismael's blueprint for his next $100M companyConnectJohn Wilsonhttps://www.linkedin.com/in/johnbwilson1/Ismael Valdezhttps://www.instagram.com/nuveceo/Owned and Operatedhttps://www.ownedandoperated.com/SponsorsQuick StaffersHire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers:https://www.quickstaffers.com/AvocaSee how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos. Book a demo:https://www.avoca.ai/partners/oaoSend Us Mail!More Ways To Connect with OAOStart HereOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

A new service can unlock more revenue, but expanding too fast can cost you. Learn how to add complementary services, track profitability, and cross-sell without putting your business at risk. In this episode of Masters of Home Service, host Adam Sylvester sits down with Kasy Allen (Wheatley Creek Services) and Haley and Austin Rogers (Avai Property Solutions) to explain how to test demand before investing, decide when to hire separate teams, and use cross-selling to grow new service lines. Download our free cross-selling and upselling scripts to put their tips into action: https://bit.ly/4gSFuOt Show Notes: [00:51] Choosing new services your customers already need [02:17] Should you hire a separate team for a new service? [04:21] How to schedule and manage multiple service lines [07:00] How can you test demand for a new service? [08:20] How to track profitability for each service [10:00] What are the risks of taking on bigger jobs? [11:29] How to market and cross-sell your new services [12:52] Lightning round: Lessons for adding new services New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR This isn't a seminar. It's a Boot Camp. Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning. See ticket options: https://wastenoday.pro/DallasBC Financial advisor JW Rayhons joins the show to break down why working hard in your plumbing, HVAC, electrical, or home service business isn't automatically translating into personal wealth. Trade professionals pour endless hours into their craft, yet personal finances often bleed out through unnoticed spending leaks and poor capital allocation habits. This conversation explores the psychology of financial discipline, contrasting how we obsess over volatile short-term stock market fluctuations while completely ignoring micro-expenses like recurring DoorDash bills. J.W. shares practical strategies on automating investment accounts, parking capital in the S&P 500, and developing a "set-it-and-forget-it" mindset that allows compound growth to quietly build long-term security in the background. Learn how to stop letting small leaks sink your financial ship and transition from merely working for money to making your money work hard for you. Listen to this episode if you are tired of trading all your time for revenue and want actionable guidance on building actual, lasting wealth from someone who genuinely cares about the financial future of home service operators. Presented by Trainual Build a better-trained home service team with Trainual.

RaeAnn joined Wake Up Tri-Counties to discuss the September Outreach Event, PSA Test Special, Labor Day Closure, CPR Classes, and Insurance Navigators. The Henry and Stark County Health Departments and First Choice Healthcare Clinics have several September updates for area residents. Offices in Kewanee, Colona, and Toulon will be closed Monday, September 7th, for Labor Day, with limited Home Services staff available. First Choice is offering $10 PSA blood tests for eligible men during Prostate Cancer Awareness Month by appointment in Kewanee and Toulon. The “12 Communities, 12 Months” outreach event comes to the Purple Onion in Annawan on September 18th from 10 to noon, with free blood pressure checks, medication disposal, giveaways, and insurance navigator help. Monthly CPR classes continue in Kewanee.

Home services marketing has a hidden battleground, and most owners never fund it. It is the messy middle, the 40 to 100 days a homeowner spends circling a project before they ever search your name. Rick Brown and Carole Lawson of MarketStorm have spent years mapping that window, and what happens inside it decides who gets the call. In this episode, Tersh Blissett and Josh Crouch sit down with Rick, CEO and co-founder of MarketStorm, and Carole, its co-founder and chief data officer and a Harvard-trained data scientist, to break down how buyer behavior changed after the pandemic and why the last click is no longer the whole story. You will hear why a competitor can outrank you on your own brand name, the 50/50 split Google now recommends between upper and lower funnel, and how one plumbing company chased last-click reporting from 10 million back down to 2. This episode is brought to you by UpFrog. They turn paid ad spend into booked, sold system replacements instead of wasted leads. Learn more at upfrog.com. CHAPTERS 0:00 – The Hidden Battleground in Home Services Marketing 2:32 – Meet Rick Brown and Carole Lawson of MarketStorm 4:47 – What MarketStorm Does: Catching Buyer Intent Early 6:25 – The Messy Middle and How Buyer Behavior Changed 8:23 – Why a Competitor Can Outrank You on Your Own Name 11:50 – The Death of Legacy Customer Loyalty 13:47 – The 50/50 Split Between Upper and Lower Funnel 15:12 – Where 83 Percent of Online Attention Actually Lives 17:30 – How a 10 Million Dollar Shop Chased Last Click and Shrank 29:30 – Why Google Calls Itself a Marketing Company Now 41:30 – Inside the 45 Day Buyer Journey 58:18 – Measure What Matters, Not Just What Is Easy WHAT YOU'LL LEARN - Why home services marketing now runs through the messy middle, the 40 to 100 days before a homeowner ever searches your name - How a competitor who shows up more often can outrank you on Google even when someone searches for your exact brand - Why Google now points to a 50/50 split between upper funnel influence and lower funnel search - Where the other 83 percent of online attention lives, and how programmatic ads reach it across streaming, apps, and the open web - What chasing last-click reporting actually costs, told through a plumbing company that shrank from 10 million back to 2 THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: https://trainual.com/ MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ CALLRAIL CallRail's Voice Assist is a 24/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo?utm_source=partner_servicebusinessmastery&utm_medium=affiliate&utm_campaign=servicebusinessmastery_partnership&utm_content=youtube_video PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ CONNECT WITH OUR HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Rick Brown, CEO and Co-Founder of MarketStorm: https://www.linkedin.com/in/marketstormrick/ Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm: https://www.linkedin.com/in/caroleslawson/ MarketStorm: https://marketstorm.ai/ ABOUT SERVICE BUSINESS MASTERY Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/ Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #HomeServicesMarketing #DigitalMarketing #MarketStorm

Most home service businesses don't struggle because of leads — they're stuck because they're solving the wrong problem. In this video, I break down the concept of identifying your true bottleneck (or constraint) and show how focusing on the one thing actually holding your business back can unlock real growth and help you scale faster.Connect with me • X (Twitter): https://x.com/NeelBParekh • MaidThis Franchise info: https://maidthisfranchise.com/ • MaidThis on X: https://x.com/MaidThis• My local business: https://maidthis.com

Guest: Tom and Karen Belko — Owners, Vector Services Guest Links: Website: https://callvector.comHow this HVAC and plumbing company went from $3M to over $10M in two years. Three moves did it.Tom and Karen run Vector Services in the Twin Cities doing HVAC, plumbing, electrical, and drains. In 2023 they were nine employees running white vans out of their houses. Now they're pushing $12.5 million and hiring a sales director. They break down the three moves that got them there: going deep on Service Titan instead of treating a CRM like a bolt-on (2:38), the Kick Charge rebrand with Dan Antonelli that put their wraps all over the metro (18:44), and hiring people smarter than them and actually getting out of the way (19:54).You'll learn:How to get technicians to actually adopt new softwareThe follow-up dashboard and daily report that holds salespeople accountableWhy your CRM setup IS your business process, not an add-onThe difference between a high performing salesperson and a real sales leader (25:06)Why family owned beats PE-backed when you're recruitingThe yard sign and wrapped bus strategy for cities that ban billboards

Gen Z wants to work, and 60% are looking at the trades. The key is knowing where to find them and what keeps them around. Learn how to reach younger workers, make hiring easier, and build a workplace they want to stay in. In this episode of Masters of Home Service, host Adam Sylvester sits down with Rich Camacho (BlueRecruit), Haley Rogers (Avai Property Solutions), and Jacob Palmer (Palmer Electrical) to explain why Gen Z is choosing the skilled trades and what home service businesses can do to recruit, train, and retain the next generation. Show Notes: [01:00] Debunking the “Gen Z doesn't want to work” myth [03:13] What Gen Z employees want from employers [03:59] Why is Gen Z choosing skilled trade careers? [07:43] How to recruit Gen Z workers for the trades [08:29] Can TikTok help you recruit skilled trade workers? [09:24] How employee referrals help you find younger workers [10:08] What does Gen Z workers look for in a job? [11:01] Why your hiring process needs to be mobile-first [12:01] The cost of complicated job applications  [14:28] Why social media is becoming a recruiting tool [15:11] What social media content attracts job applicants? [19:08] How to train and keep Gen Z employees [22:05] Lightning round: How to manage and recruit Gen Z New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

If you run a home service business and want more Google reviews and social proof without filming videos, this framework is for you. In this video, I break down a simple picture-testimonial system — using a yard sign and one line item on your invoice that turns completed jobs into Google reviews and organic social content.Most home service customers are transactional: you fix the problem, they pay, and they move on. There's rarely a natural reason for them to leave a review or post about your business. This video walks through a framework borrowed from real estate and car dealerships the "just closed" sign photo. and shows how to adapt it for HVAC, plumbing, roofing, and junk removal businesses.You'll learn how to create a branded catchphrase yard sign (and how to use Claude or ChatGPT to write it for you), how to add a "marketing fee" line item to your invoices, and how to turn that fee into an incentive that gets customers to hold your sign, post on social, and leave a Google review, all while lowering their bill.This system requires no video production, no expensive equipment, and no awkward review requests. All you need is an iPhone, a yard sign, and a small process change to your job-completion SOP.-Why transactional customers rarely leave reviews on their own-How to build a branded "job complete" yard sign using Claude/ChatGPT-How to structure a marketing fee line item customers can reduce-How to turn one photo into social content, ads, and Google reviews-Why this works especially well for established home service brandsIf you run a home service business, try this on your next completed job and let me know how it goes in the comments. Subscribe for more marketing frameworks for service-based businesses, and check out my channel for more marketing content

Homeowners often struggle to trust service professionals because technicians rush through introductions, check their phones, and immediately target equipment instead of building a real connection. This episode of the podcast explores why clients hesitate to trust you and how focusing on the human side of the job changes everything. Nate and Brian break down several practical insights for the home services industry, including plumbing, heating, air conditioning, and electrical. You will learn why fast-forwarding through the trust-building phase harms your sales, how natural human tendencies push us toward the lazy path of least resistance, why embracing the path of more resistance is essential for professional growth, how to slow down your customer interactions instead of rushing to recommendations, and why building genuine rapport requires deliberate, daily discipline. If you want to stop losing high-ticket jobs and start converting hesitant homeowners into loyal, long-term clients, listen to this episode to master the art of earning trust first. Presented by Trainual Build a better-trained home service team with Trainual.

https://mediadrive.aiNearly half of homeowners now ask AI before calling a plumber or HVAC tech. So why do most FAQ pages get completely ignored by ChatGPT and Google AI? One overlooked writing shift could be the difference between getting cited and getting skipped. MediaDrive AI City: Colorado Springs Address: 8660 Dry Needle Place Website: https://mediadrive.ai Phone: +1-719-427-5511 Email: bill@mediadrive.ai

Most contractors think they need more leads, but Josh Crouch says many are already losing revenue inside the calls they have. Josh joins Scott to unpack missed calls, misleading booking-rate data, CSR training, dispatching for dollars, and where AI answering services help or hurt. They also explain why homeowners expect pricing information online and how ecommerce can move the buying process forward before a technician ever reaches the home.Change Your Filter is Powered by Contractor Commerce.Contractor Commerce helps contractors guide homeowners through pricing, options, and next steps directly from their website ... learn more.Follow us on social!LinkedInFacebookInstagramConnect with Josh!

Slow season doesn't have to wreck your home service business.In this episode of Owned and Operated, John Wilson and Jack Carr break down how they prepare for shoulder season when inbound demand slows, the call board gets lighter, and every lead becomes more valuable.They cover how to fill the board with outbound calling, when to use specials and discounts, why sales KPIs can actually improve during slower months, and how tightening labor, marketing, and spending can turn shoulder season into a stronger cash-producing period. They also explain why preparing months ahead and building a customer contact list during peak season makes the slowdown much easier to manage.━━━━━━━━━━━━━━In This Episode━━━━━━━━━━━━━━• Why August and September can be some of the slowest months of the year• How to use outbound calling to fill the board when inbound demand drops• Specials, BOGOs, tune-ups, and other ways to drive shoulder season leads• Why you should lean on proven marketing instead of taking new risks• How to get more revenue from the leads already on your board• Why average ticket and conversion rates can improve during slow season━━━━━━━━━━━━━━Connect━━━━━━━━━━━━━━John Wilsonhttps://www.linkedin.com/in/johnbwilson1/Jack Carrhttps://x.com/thehvacjackOwned and Operatedhttps://www.ownedandoperated.com/━━━━━━━━━━━━━━Sponsors━━━━━━━━━━━━━━FieldPulseReady to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operatedSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Guest: Lance Bachmann — Founder & Owner, LB Capital | MN Exteriors Guest Links: Website: https://lbachmanncapital.comLance Bachmann grew up in foster care and group homes, went bankrupt in his 30s, and now runs LB Capital, a home service platform on track for $150 to $175 million in revenue with 14 roofing companies under MN Exteriors, all funded with his own money and zero private equity. In this episode, he explains why roofing in 2026 is where HVAC was 30 years ago, breaks down the LB Capital 50% partnership model and why retaining local brand equity is non-negotiable, and gets blunt about the three metrics that actually matter. It's a raw conversation about energy, marriage, haters, gratitude, and why most people overcomplicate a business that comes down to sold revenue, gross profit, and net income.You'll learn:Why roofing in 2026 is where HVAC was 30 years ago (and why PE can't find good companies)The LB Capital model: 50% equity, operational control, and full playbook accessWhy retaining local brand equity beats consolidating under one nameHow adding roofing to an HVAC and plumbing business added $15M in revenueThe three metrics that actually matter: sold revenue, gross profit, net incomeWhy 50% gross profit almost guarantees 15 to 20% net if operations are rightThe daily automated text report he gets at 6am (leads, booking rate, close rate, average ticket, rehash)Why he fired his own mother from bookkeeping over a mindset mismatchWhy he never discusses business with his wife (and why he thinks no one should)How bankruptcy happened: no financial literacy, not a bad economyWhy he owns real estate outright so he can never go bankrupt againSauna, ice bath, prayer, and cutting alcohol: the energy management routineThe Man in the Arena principle and why haters don't get attentionWhy he'll sell the platform but only to someone who keeps him leading it"We have obstacles, not problems" and the gratitude mindset behind it

Your website might look great, but does it make it easy for people to hire you? Learn the simple website fixes that can turn more visitors into leads, plus how to make your home service business easy to find in the age of AI search. In this episode of Masters of Home Service, host Adam Sylvester sits down with Phil Risher (Phlash Consulting) to share practical ways to improve website conversion rates, plus what your business needs to show up as customers turn to Google AI Mode, ChatGPT, and other AI tools. Download our free website optimization playbook to put their tips into action: https://bit.ly/4gbWH6n Show Notes: [00:35] Do home service businesses still need a website? [01:02] Changes to improve your website conversion rate [02:25] How a website offer got 50 more leads in a month [03:06] How AI search is changing home service websites [05:11] How to prepare your website for AI search [06:03] Turn real customer questions into searchable content [06:19] Share of voice vs. mention rate in AI search [06:47] How to create unique local content that AI can find [07:50] Building a business knowledge base for AI search [09:12] How to make website content easier to crawl and index [10:20] Human customer service still matters as AI grows [10:54] Turn your business knowledge into a digital asset [11:42] What's the best mobile website change to make first? [11:58] What's the biggest mistake with website forms? [12:13] Where should you start if AI search feels overwhelming? New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

On this episode of the Jered Williams show, Jered welcomes Justin Deese to discuss strategic growth, recruitment, and the evolving demands of the home services industry. The conversation highlights the necessity of 24/7 availability through services like Plumbline and explores Justin's "Blue Angels" philosophy of prioritizing team culture and fit during the hiring process. They dive deep into effective training methods, such as the 80/20 rule for new technicians, and the importance of shifting from a "break-fix" mentality to an educational sales model that offers customers clear options. The episode concludes with insights on balancing immediate marketing ROI with long-term branding and a preview of the upcoming Home Service Hoorah workshop event.

This episode was sponsored by Cardiff & WinChoice USA    LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ Today's Dropping Bombs episode delivers small-town grit turned nine-figure empire with Shaun Keefe and Morgan Wiles, co-founders of WinChoice USA. The company makes windows, doors, and siding. They built it with no investors, no connections, and no safety net into a $100M+ operation over 14 years.   Shaun and Morgan break down flipping three houses to raise their first $32K in startup capital, why they built manufacturing, sales, and installation all under one roof, and how they're beating private equity roll-ups by out-hiring and out-caring for the industry's best talent — all while rebuilding their hometown of 550 people after the local mill shut down and gutted the community.   Two guys from a town most people have never heard of built a business bigger than most people will ever imagine. If they can do it from nothing, there's no excuse left for anyone else.  

Home service businesses are getting more attention than ever. But are they really as good as they look?In this episode of Owned and Operated, John Wilson and Jack Carr talk about why HVAC, plumbing, electrical, and other home service businesses have become so popular; and why they're still incredibly hard to operate.They break down what makes home services attractive, the mistakes people make when buying into the trades, and where there's still opportunity as more buyers enter the space.━━━━━━━━━━━━━━In This Episode━━━━━━━━━━━━━━• Why more people are getting into the trades• What makes home services such an attractive business model• Why fragmentation creates so much opportunity• The reality of staffing, seasonality, and competition• Why running a home service business takes more than being smart• The biggest mistake people make when buying a home service company• The difference between buying a business and buying a job━━━━━━━━━━━━━━Connect━━━━━━━━━━━━━━John Wilsonhttps://www.linkedin.com/in/johnbwilson1/Jack Carrhttps://x.com/thehvacjackCatalyst https://www.ownedandoperated.com/catalyst━━━━━━━━━━━━━━Sponsors━━━━━━━━━━━━━━Quick StaffersHire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/ Profit & GritRunning a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business. Book your free 20-minute strategy call: https://www.profitandgrit.comFieldPulseReady to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operatedSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

You can be profitable and still run out of cash.In this supercut episode of Owned and Operated, featuring insights from several episodes, John Wilson breaks down the cash flow, sales, and KPI systems that helped him scale a home service business from $1M to roughly $40M in revenue.Learn why profit doesn't equal cash, how to improve average ticket by solving higher-value problems, and the five numbers every home service owner should track to find problems faster and scale with more control.━━━━━━━━━━━━━━In This Episode━━━━━━━━━━━━━━• Why profitable home service businesses still run out of cash• How to improve cash flow and get paid faster• The systems John would implement at $1M in revenue• How to increase average ticket with a value ladder• Why training and ride-alongs drive better sales performance• The 5 KPIs every home service owner should track• How to diagnose lead, booking, closing, and average ticket problems• Why “number of options” is a critical sales metric• How scorecards and daily KPIs create accountability━━━━━━━━━━━━━━Connect━━━━━━━━━━━━━━John Wilsonhttps://www.linkedin.com/in/johnbwilson1/Jack Carrhttps://x.com/thehvacjackOwned and Operatedhttps://www.ownedandoperated.com/━━━━━━━━━━━━━━Sponsors━━━━━━━━━━━━━━Service ScalersGet more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcastQuick StaffersHire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/Send Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

The 2 Ways to Get Customers For Your Home Service Business (stop chasing clients)Most businesses get customers in two ways: demand capture or demand creation. In this video, I break down the difference and explain why most new business owners start with the wrong one - and how understanding the right order can change your entire marketing strategy.Connect with me • X (Twitter): https://x.com/NeelBParekh • MaidThis Franchise info: https://maidthisfranchise.com/ • MaidThis on X: https://x.com/MaidThis• My local business: https://maidthis.com

In this episode of Breaking Barriers, we sit down with Alfred Colantoni, co-founder of Uncle Mike's Home Service, for a high-stakes conversation on staying independent, honoring family, and standing out among more than 3,500 HVAC contractors across New Jersey. He's sharing how he took a local brand to the top tier of a hyper-competitive market.Alfred reveals how Uncle Mike's was built on doing things the right way, putting real honesty over a quick buck. While big private equity firms buy up local shops right and left, Alfred explains why his team stays independent. They treat customers like neighbors instead of dollar signs, and the team carries on the genuine, community-minded legacy of the real Uncle Mike.The conversation digs deep into the reality of modern trade leadership, from navigating an oversaturated Monmouth and Ocean County market with a zero-pressure, "some will, some won't" mindset, to balancing a fast-paced business expansion while also raising a family. Using his signature sports analogy, Alfred breaks down his strategy for pushing Uncle Mike's from a standout local player into a "Division 1" standalone powerhouse.This episode is a blueprint for doing work you can be proud of, competing on your own terms, and playing the long game.Listen to the full episode now!Don't forget to subscribe for more conversations with entrepreneurs, creatives, and business owners who are #BreakingBarriers.

Your crews can be busy all day and still lose money between jobs. Learn how to cut windshield time, build tighter routes, and use GPS fleet tracking to find the hidden drive time eating into your profits. In this episode of Masters of Home Service, host Adam Sylvester sits down with Beau Batcheller (Five Stones Landscape) and Kyle MacDonald (Force Fleet Tracking) to break down the real cost of inefficient routes. Beau shares how his crews were draining 30% of an eight-hour workday driving, while Kyle explains how better fleet tracking and dispatching can make every workday more profitable. Looking to simplify fleet management? Learn more about the Force Fleet Tracking and Jobber integration: https://bit.ly/3QRTIWN Show Notes: [00:48] How much is windshield time costing your business? [01:33] Why drive time is a hidden profitability problem [03:26] Route density and profitability for recurring services [04:44] How GPS tracking and geofences improve routes [06:09] When should you turn down jobs outside your service area? [07:40] Using GPS tracking to resolve customer disputes [09:47] Reducing go-backs, forgotten tools, and wasted trips [11:08] How real-time fleet tracking improves dispatching [11:58] How GPS tracking can improve customer experience [13:50] Does GPS fleet tracking actually save money? [15:32] Which fleet tracking reports should you review? [16:37] How far should crews drive between service calls? [17:00] How to set operational boundaries with geofences [17:18] Signs your dispatcher is creating inefficient routes [17:36] What's the biggest benefit of GPS fleet tracking? New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Send us Fan MailChuck Worley - Founder of Worley's Home Services, Always Be Branding Mastermind, and Speaker - shares his journey of adversity, faith, and overcoming including growing up in a Catholic family; being led to Christ at an Amway meeting; the impact of his wife “deciding to be single”; how sucking at school laid the foundation for his career; going to the Apprentice School at Newport News; turning a low GPA into success by out-working everyone; where his entrepreneurial drive came from; how a difficult divorce and a bad business deal (selling a $2 million dollar company for $1); the four words that have been the glue holding him together his entire life; how a spontaneous kiss with an acquaintance led to a relationship (and more!); going back into business with his son; the significance of him always wearing his company colors (green and orange); coaching companies to Always Be Branding; and much more! Support the show

One in five people are neurodivergent. Half of them do not know it. And in home services and the trades, the number is likely even higher.The autonomy, the problem solving, the independence, the hands-on nature of the work attracts a certain kind of brain. And that brain, whether it carries an ADHD diagnosis, an autism spectrum disorder, or just a lifelong feeling of being wired differently, is showing up every day in your trucks, on your sales calls, and in your leadership seats.Dr. Matt Vorell is a PhD in Organizational Communication from the University of Colorado and a professor at St. Cloud State University. He is autistic, academically credentialed, and deeply passionate about normalizing this conversation in the workplace. His message is simple: different, not less.In this episode:Why the trades attract a higher likelihood of neurodivergent individuals than most industriesWhat autism spectrum disorder actually is and what it is notThe difference between top-down and bottom-up thinking and what it reveals about your teamWhy 90% of autistic individuals are either under or unemployedWhy 75 to 80% of autistic individuals never disclose their status at workHow masking works and the toll it takes on the people doing it every dayThe vaccine and Tylenol claims debunked directly by someone who has studied this for decadesThe double empathy problem and why communication responsibility has to go both waysHow to give instructions, write emails, and assign tasks in ways that actually landHow one manager turned her lowest performing employee into her top performer in two monthsPractical tools including AI as a communication translator for neurodivergent individualsBooks and resources to go deeperRecommended Resources:Temple Grandin - Different, Not LessNeurodiversity at Work by Theo SmithKaylin Partlow on TikTokProfessor Saul on TikTokConnect with Dr. Matt Vorell:LinkedIn: search Dr. Matt Vorell, Connect with Sam Wakefield:Website: https://www.closeitnow.netEmail: sam@closeitnow.netInstagram: @therealcloseitnowFacebook: https://www.facebook.com/samuel.l.wakefieldLinkedIn: https://www.linkedin.com/in/closeitnow/Join the Community: https://www.facebook.com/groups/closeitnowBring This Training to Your Team:Sam travels nationwide to deliver on-site training for home services companies serious about building a culture people want to stay in. Half day classroom, half day ride-alongs. Your team, your market, your systems.Book a call with Sam: calendar.app.google/KZH1j2Q1MAXTKbT38Leave a review on Apple Podcasts or Google. Every review gets read, and if yours gets read on air you earn a no-charge one-on-one coaching session with Sam directly.Google: https://g.page/r/CbfnnDqTCwQdEAE/review

What happens when a contractor stops selling equipment and starts selling solutions? Tim O'Brien explains the shift.

The strategies that get your home service business to $3 million will not get you to $30 million.In this episode of Owned and Operated, John Wilson and Jack Carr break down why contractors stall at different stages of growth and how the owner's role has to evolve as the business gets bigger.They discuss escaping “hero mode,” building the right teams and systems, reinvesting in growth, and why the owner can ultimately become the biggest bottleneck in the business.━━━━━━━━━━━━━━In This Episode━━━━━━━━━━━━━━• Why the playbook that gets you to $3M stops working as you scale• Why contractors commonly stall between $3M and $10M• Getting the owner out of "hero mode" and building a real organization• Reinvesting profits versus pulling cash out of the business• The systems and positions you need as the company gets bigger• Why adding trades and locations too early can slow down growth━━━━━━━━━━━━━━Connect━━━━━━━━━━━━━━John Wilsonhttps://www.linkedin.com/in/johnbwilson1/Jack Carrhttps://x.com/thehvacjack Owned and Operatedhttps://www.ownedandoperated.com/━━━━━━━━━━━━━━Sponsors━━━━━━━━━━━━━━AvocaSee how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos. Book a demo: https://www.avoca.ai/partners/oao Service ScalersGet more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcastSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Most customers don't hate sales. They hate feeling like they're being sold to. Learn how to ask better questions, build trust before talking about price, and create a sales process that feels natural for both your team and your customers. In this episode of Masters of Home Service, host Adam Sylvester sits down with Kevin Valle (Pink's Windows) to explain how serving customers instead of pitching them helped grow his business from roughly $3,000 a month to more than $80,000 a month. Show Notes: [00:57] Why old-school sales tactics don't work anymore [02:26] From $3K to $80K/month without sales scripts [03:10] What is a healthy close rate for home services? [04:12] How asking better questions wins more jobs [06:51] Why listening matters more than talking [08:43] Build trust before revealing your price [10:40] How to train technicians to sell naturally [13:45] Why Kevin calls sales "serving" [14:39] Kevin's favorite question to ask customers New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

In this episode of Change Your Filter, Lisa sits down with Erica Leonor, founder of Voxa, to discuss stronger CSR training, better communication, and the human side of home-service sales.Erica explains why CSRs are salespeople and why they should be involved when a Contractor Commerce online quote comes in. When your team knows how to build excitement around the quote, answer questions, and confidently guide the homeowner toward the next step, e-commerce becomes part of a stronger customer journey, not a replacement for it.In this conversation:✅ Why CSRs should see themselves as salespeople✅ How to turn an online quote into a booked appointment✅ Why every department should understand your e-commerce process✅ Where AI can help and where human connection still wins✅ How coaching and incentives can improve CSR performance✅ Why contractors should get better at pitching the value they already provide✅ Erica's perspective on women in the trades, resilience, faith, and balancePowered by Contractor Commerce.Contractor Commerce helps contractors guide homeowners through pricing, options, and next steps directly from their website ... learn more.Follow us on social!LinkedInFacebookInstagramConnect with Erica!

Home service marketing strategy isn't one-size-fits-all. In this Owned and Operated compilation, John Wilson sits down with Lisa Appleby and Ethan Wright of Service Scalers to break down the marketing systems, lead generation strategies, SEO, Google Ads, Local Services Ads, reviews, AI, and growth playbooks that help contractors scale from $1M to $10M+.Whether you own an HVAC, plumbing, electrical, roofing, or other home service business, this episode explains where your next marketing dollar should go, how to generate higher-quality leads, improve conversion rates, and build a marketing engine that scales with your company.In This Episode The marketing roadmap from $1M to $10M in revenue  Where to invest your next marketing dollar  When to use Local Services Ads, PPC, SEO, and aggregators  Why speed-to-lead dramatically increases booked jobs  How online reviews impact rankings and revenue  The biggest marketing mistakes growing contractors make  How AI is changing SEO, Google Search, and digital marketing  The KPIs every contractor should actually be tracking ConnectJohn Wilson https://www.linkedin.com/in/johnbwilson1/Lisa Appleby https://www.linkedin.com/in/lisa-appleby/?originalSubdomain=ukEthan Wright https://www.linkedin.com/in/ethanwrighttx━━━━━━━━━━━━━━ Sponsors━━━━━━━━━━━━━━Comfort ConnectTurn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX YelpLooking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/ Profit & GritRunning a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business. Book your free 20-minute strategy call: https://www.profitandgrit.comSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

The best marketing for your home service business might already be sitting in your camera roll. Learn how to get more local leads without paying for Google Ads by using YouTube, video marketing, and content that builds trust before the first phone call. In this episode of Masters of Home Service, host Adam Sylvester sits down with Jacob Palmer (Palmer Electrical) to explain how he stopped paying for Google Ads nearly two years ago and made simple YouTube videos one of his biggest sources of leads. He shares practical tips on creating "watch me work" videos, building trust through content, and turning YouTube into a powerful sales tool.  New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:46] Why Jacob stopped paying for Google Ads [02:08] How to get local leads without paying for ads [03:20] How contractors can get customers from YouTube [04:07] Why "watch me work" videos build customer trust [06:46] How to optimize YouTube videos for local SEO [07:01] Should you use your phone or buy a camera? [07:58] Turn YouTube videos into a sales tool [09:13] How to ask customers for more Google reviews [09:43] Why ChatGPT recommends local businesses

In this official Routemize launch demo, DripJobs founder Tanner Mullen reveals why home service businesses lose hundreds of thousands of dollars in leads every year — and demos the tool built to fix it: instant booking, AI-powered route optimization, and a live AI voice agent thatschedules jobs for you.Tanner breaks down the psychology of why customers fill out your lead form and never book,why buyer intent has a shelf life, and how drive time quietly kills your calendar. Then he builds a Routemize account live — setting up territories, qualification rules, and booking forms — andshows all four ways customers can book: web form, chatbot, admin, and a real-time AI voice agent that books a route-optimized appointment on air. If you run a painting business, contracting company, or any home service business that drives to the customer, this is a masterclass in converting more leads without spending a dollar more on marketing.

In this episode, Brian Mulvaney, owner of the Patch Boys in North and South Carolina, shares insights on scaling a drywall business, building strategic partnerships, and expanding into new home services. Discover how he maintains high margins, leverages technology, and plans for long-term growth.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

When Andrea Palacio stepped into the unfamiliar home services industry as an inexperienced founder, disaster struck almost immediately. A rogue manager quit after convincing 10 employees to leave, top clients walked away, and monthly revenue plummeted from $70,000 down to $40,000—all while Andrea was pregnant with her second child and raising an eight-month-old.With zero technical background and no trade experience, Andrea refused to give up. Armed with YouTube tutorials and sheer grit, she taught herself how to build custom AI automations using Claude Code to save her struggling business. Today, her landscaping company generates over $1 million a year, operates seamlessly on autopilot, and runs so effectively without her daily involvement that she recently turned down an offer to sell it.In this episode of the UpFlip Podcast, Andrea sits down with Ryan Atkinson to reveal how a first-time operator replaced tedious manual tasks with custom AI agents—from 24/7 AI voice receptionists and automated invoice follow-ups to hands-free Google Ad optimization.What You'll Learn in This Episode:The Time & Energy Audit: How to analyze your weekly schedule as a new founder to pinpoint the exact manual, repetitive tasks you should delegate to AI first.Hands-Free Google Ads: How connecting Claude directly to your Google Ads campaign slashes your cost-per-click and replaces $4,000/month marketing agencies.The AI Receptionist & Invoice Chaser: How Andrea built automated AI voice agents to answer missed calls, book appointments directly into calendars, and follow up on past-due invoices.Automating 5-Star Reviews: The exact post-service automation workflow that sends instant, time-stamped photos to clients and drives a consistent stream of 5-star Google reviews.One Tool to Rule Them All: Why you don't need to master dozens of complex AI tools, and why focusing deeply on one platform (like Claude) is all it takes to transform your operations.Tags: Service & Consulting, Home Services, Business scaling, Home Services, AI, Landscaping, AutomationResources:The only thing worse than never starting a business… is starting the wrong one. That's why we created the UpFlip Assessment. It's a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free.UpFlip Assessment Tool:  https://accelerator.upflip.com/assessment Follow Our Second Channel Here: https://next.upflip.com/spotify Connect with Andrea: https://www.instagram.com/andreapalacio/?hl=en

In this episode, Matt talks about the Facebook Ad strategy that is working for home service business owners in 2026. WANT MATT'S HELP WITH PRINT MARKETING OR COACHING? https://www.serviceindustrycoach.com WATCH THE VIDEO PODCAST https://youtu.be/YY9m6SoiJBY

This episode was sponsored by Cardiff & Six Figures in Six Weeks™   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ Today's Dropping Bombs episode features Ken Christian Smith, a serial entrepreneur who stumbled into a luxury lighting empire serving celebrity estates and gated communities, all while running a completely different life as a certified naturopathic practitioner and author.   Ken shares how a $350 quote from a stranger behind a gate turned into a client list full of A-listers. He also breaks down his Six Figures in Six Weeks™ program, which teaches anyone, no construction experience required, how to add a high-ticket lighting division to their business or start one from scratch.   If you've ever wanted a low-cost business that pays big for just a few months of work, this episode hands you the blueprint.