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MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I sit down with Chris Sacchinelli (https://x.com/@investopreneur_). Chris is an entrepreneur who has been practicing what he preaches for years, creating content while building, buying, and selling over a dozen businesses.We dive deep into the best paths for first-time entrepreneurs looking to replace their W-2 income. He shares his top three business ideas right now - Newsletters, low-capital Home Services (like pressure washing), and AI consulting, explaining why these simple, bootstrap ventures are truly life-changing businesses.Questions This Episode Answers:• What are the three best businesses for first-time entrepreneurs right now?• What is the true reality of passive income?• How can focusing on consistency with a newsletter lead to guaranteed business distribution?• What is the framework you should use to decide what business to start (Ikagi)?• How do you structure a multi-million dollar Hold Co to avoid unnecessary operational complexity?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Journey of Entrepreneurship03:02 The Power of Content Creation05:58 Exploring Business Frameworks08:51 The Newsletter Revolution11:44 Finding Your Voice in Business15:05 The Reality of Passive Income17:58 Home Services as a Starting Point20:50 Scaling Businesses Effectively23:41 The Pursuit of Uncapped Upside28:30 The Pursuit of Fulfillment32:16 Balancing Family and Business35:07 Launching a Healthcare Venture Studio38:58 Lessons from Past Experiences45:13 Navigating the Challenges of Business Models52:17 Building an Ownable Business
In today's episode, Matt breaks down the five biggest mistakes he sees home service business owners make that keep them stuck, stressed, and unable to scale. If you fix even one of these, your business will grow. Fix all five? Total game changer. Shop Print Marketing: https://www.serviceindustrycoach.com/collections/print-marketing Work With Me 1:1: https://www.serviceindustrycoach.com/collections/coaching-packages
Service Business Mastery - Business Tips and Strategies for the Service Industry
Learn how to automate tasks, save time, and increase your profit. No Coding required!
Send us a textEver wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes.We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You'll learn why customers happily pay more when the 3 C's are present: clarity about what they're buying, confident communication from your team, and consistent options that respect budgets and priorities. From speed to lead and tidy installs to how you answer the phone, we map the touchpoints that quietly pre-sell your price long before a tech opens the price book.Then we get tactical. We walk through building prices from real numbers—labor, materials, overhead, and target margins—plus how to review and update as costs change. We share a clean, tiered options strategy (good, better, best), why you should always present a repair pathway when appropriate, and how a quick third-party verification call protects elderly homeowners and your reputation. You'll also get language shifts that move teams from apologizing to advocating for value, outcome-based selling that beats model-number jargon, and ethical incentives that nudge buyers toward higher-tier solutions without cheapening your brand.If your quotes are triggering sticker shock, the fix isn't to slash price—it's to elevate the experience. Align brand visuals, uniforms, vehicles, and communication with the level you want to command, and let marketing tell the story of comfort, safety, efficiency, and peace of mind. Stop selling parts. Start selling outcomes. Subscribe, share this with a fellow owner who needs a pricing backbone, and leave a quick review to help more pros price for profit and close with confidence.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!
Ever hired a salesperson who sounded great… then couldn't close a single job? In this episode of Masters of Home Service, host Adam Sylvester chats with Doni Jones, owner of Don's Tree Services, and Rich Camacho, CEO of BlueRecruit, about how to avoid expensive hiring mistakes and set your next sales rep up for success. They cover pay structure, red flags to watch out for, and the #1 question every owner should ask before bringing someone on. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
How do you lead 40,000 agents, stay fit, balance family, and navigate industry change? In this Stay Paid interview, Chris Kelly, CEO of HomeServices of America, shares powerful lessons from leading one of the nation's largest real estate organizations through massive industry change. From balancing family, fitness, and leadership to navigating the NAR lawsuits and AI transformation, Chris opens up about what it really takes to lead at scale—and stay grounded doing it.
Send us a textBrandon Downer: How Pink's Window Cleaning Franchise Turned Home Services Into Hospitality | The Franchise Insiders PodcastDiscover how Brandon Downer built Pink's Window Cleaning from a neighborhood observation into a thriving home services franchise that treats customers like guests and technicians like hospitality professionals.From Layoffs to Launching a Home Service FranchiseAfter two layoffs, Brandon Downer and his partner Carter spotted an opportunity during a neighborhood walk: local service trucks everywhere, but zero customer experience. They launched Pink's Window Cleaning with a bold premise—apply hospitality principles to blue-collar work.Why Most Window Cleaning Services Fail Customers (And How Pink's Solves It)Homeowners face recurring problems: no-shows, handwritten quotes, surprise pricing, and crews that don't respect their property. Pink's redesigned the entire experience: online scheduling, upfront pricing, card-on-file payments, branded uniforms, and a promise to leave every property better than they found it.The Pink's Franchise Playbook: Culture, Systems, and ScalabilityLearn why Pink's hires baristas and hospitality workers (not just window cleaners), how technology drives trust and recurring revenue, and why a memorable brand color beats a generic business name. Brandon shares the franchise growth strategy: launch timing by market seasonality, building routes that compound, and creating exit opportunities for owners.Blue-Collar Franchise Opportunities and AI-Resistant BusinessesWe explore why service-based franchises offer real wealth-building paths for younger entrepreneurs—hands-on MBAs that create jobs, build leadership skills, and generate recurring revenue streams that boost business valuation.Ready to Explore Franchise Ownership?Whether you're considering a home services franchise, window cleaning business, or other blue-collar opportunities, visit thefranchiseinsiders.com to take our 3-minute franchise matching assessment. Subscribe for weekly episodes and leave a review to help others discover their path to business ownership.Keywords: Pink's Window Cleaning franchise, home services franchise opportunities, window cleaning business, blue-collar franchise, franchise ownership, service-based franchise, recurring revenue businessVisit www.thefranchiseinsiders.com to subscribe.Send us your questions for an upcoming episode at 305-710-0050.From your pals in franchise ownership, Jack and Jill Johnson. The Franchise Insiders Podcast Schedule A Call Text: 305-710-0050 Take our FREE Business Builder Assessment
How to Prepare Your Home Services Business for a Successful Sale: Expert Insights from Joe Bergin of Commonwealth M&AIn this episode, host Josh Elledge interviews Joe Bergin, Co-founder of Commonwealth M&A, about how home services business owners—such as those in HVAC, plumbing, electrical, roofing, or landscaping—can prepare their companies for a successful sale. With his blend of blue-collar roots and M&A expertise, Joe shares how to transform years of hard work into a legacy-defining exit. He provides straightforward, actionable advice to help business owners position their companies for maximum value and long-term success.Preparing for the “Deal of a Lifetime”Joe explains that selling a home services business isn't something to rush—it's a process that ideally begins three to five years before you plan to exit. Investors are drawn to these companies for their recurring revenue, resilience, and workforce stability, but only if the business can operate independently of its owner. To increase your company's value, Joe recommends shifting from an owner-operator mindset to that of an asset manager—documenting systems, empowering leaders, and ensuring your business thrives without daily oversight.Financial clarity is equally vital. Moving from cash-based to accrual accounting and cleaning up your financial records gives buyers confidence and accurately reflects your company's true performance. Joe emphasizes the power of predictable, recurring revenue through maintenance contracts and service plans, which not only stabilize cash flow but also make your business more attractive to investors seeking long-term value.Ultimately, Joe's message is about intentional preparation. By treating your company as a scalable asset, investing in your people, and planning early, you'll attract premium buyers and secure better terms. With experienced advisors like Commonwealth M&A guiding the process, home services business owners can navigate the complexities of selling while protecting the legacy they've built.About Joe BerginJoe Bergin is the Co-founder of Commonwealth M&A, a boutique mergers and acquisitions firm that helps home services business owners plan and execute profitable exits. Combining blue-collar experience with corporate M&A strategy, Joe specializes in helping entrepreneurs turn their businesses into sellable assets that deliver maximum value and freedom.About Commonwealth M&ACommonwealth M&A is a boutique advisory firm serving small to mid-sized home services companies. By limiting the number of clients each year, they provide high-touch, customized support through every stage of the M&A process—from readiness assessment and valuation to negotiation, due diligence, and closing. Their mission: helping business owners achieve their “deal of a lifetime.”Links Mentioned in This EpisodeCommonwealth M&A WebsiteJoe Bergin LinkedIn ProfileKey Episode HighlightsWhy home services companies are in high demand among investorsFour key steps to prepare for a successful saleHow accrual accounting boosts credibility and valuationThe importance of recurring revenue and team empowermentWhy early preparation leads to stronger deals and smoother transitionsConclusionSelling your business is one of the most impactful financial decisions you'll ever make. Joe Bergin's advice underscores the importance of early preparation, strong systems, and a clear exit...
What's the real math behind profitable growth in home services? In this episode, Austin Gray talks with Andy Walker (Stryker Digital) about using LTV : CAC (LTGP : CAC), Average Order Value, and speed-to-lead to scale—without racing to the bottom on price.Andy shares:His practical $2K podcast/production mindset applied to service marketing.A step-by-step speed-to-lead framework (3-minute call, 7-day follow-up, long-tail nurture) Facebook vs Google Ads for high-ticket services (roofing, mitigation, remodeling) Bonus-stacked offers, guarantees, and timeline commitments to win without discounting.How weekly manual reporting builds data discipline and sharper decisions Why focus beats shiny objects—and when to expand.Whether you're in the trenches scaling a local service brand or optimizing your acquisition flywheel, this episode gives you the playbook to raise AOV, improve LTGP : CAC, and outspend competitors profitably. Listen in to turn your marketing into a durable growth engine.
Gene Slade is the visionary owner of Lead Ninja Inc., a dynamic company specializing in coaching and training for home service businesses and technicians. Gene's journey in the HVAC industry began at just 11 years old, and over the past 33 years, he has become a seasoned veteran. He has owned and grown several HVAC companies to multiple 8-figure revenues, proving his expertise and commitment to the industry.With a deep understanding of sales psychology and a hands-on approach, Gene has empowered countless individuals and businesses to achieve significant growth and success. As a coach and speaker, he captivates audiences with practical insights and actionable strategies, making complex sales concepts accessible and engaging.Gene is not just a business leader; he is a dedicated family man with six boys. His passion for coaching, training, speaking, and transforming the lives of owners and technicians in the service industry is at the heart of everything he does. Gene loves and lives for making a positive impact on the people he works with.Connect with Gene here: https://leadninjasystem.com/Don't forget to register for our FREE LinkedIn Workshop here:https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop
In this episode, John Wilson and co-host Jack Carr break down how home-service companies can actually future-proof in 2025: flattening org charts, using AI to nuke overhead, building adaptable teams, and keeping a balance sheet that can take a 30% punch. We get into real numbers (gross margin, overhead targets, EBITDA), how to think about “risk on” vs. “risk off,” and why the middle of the market gets squeezed when big operators cut costs with automation.You'll hear play-by-plays on automating call centers, choosing what to systematize vs. keep human, when to de-lever, and how to bob-and-weave against giants who pass cost savings straight into marketing.What You'll LearnPeople vs. Systems: The two ways to future-proof—and how to train for adaptability.Automation That Moves the P&L: Where AI actually drops overhead (call center, dispatch, admin).Healthy by Design: Gross margin, overhead, and cash targets that create real nimbleness.Debt & “Risk Off”: How interest rates change the game and when to prioritize de-levering.Competing with Giants: What to do when national players cut cost structures by ~8–10 pts.Numbers First: Why you can't future-proof if you don't know your break-even.
Most business owners think they know what customers want—until they actually ask. In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, and Anthony Salazar, owner of Salazar Scoops, about how tuning into customer pain points led to a 25% lift in leads. Hear how a few intentional tweaks to messaging and intake transformed their close rates—and what you can steal for your own business. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
Guest: Alex Duta CEO/Founder at Albi (restoration management software) https://albiware.com/ Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roofing/plumbing/HVAC leaders who want margin, scale, and optionality.You'll learnWhat “tech-enabled” actually means for a contractor (and how to measure it)A prioritization toolkit (RICE) to pick high-leverage automations firstCRM→Google Ads conversion feedback to drop CPL & boost job sizeHow tech enablement changes valuation multiplesA primer on QSBS and why waiting can be worth millionsConnect with Alex: https://alexduta.com/ • @itsalexduta Hire Hook Agency for home-service growth: https://hookagency.com/
Too many jobs go sideways because of one thing: miscommunication. In this episode of Masters of Home Service, host Adam Sylvester talks with Erica Krupin of Kroopin's Poopin Scoopin and Marco Radocaj from Balance HVAC, about why project transparency matters now more than ever. They share how setting clear expectations, documenting job details, and keeping customers in the loop prevent mistakes, build trust, and lead to smoother jobs all around. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
Today, I'm joined by a guest who's doing some really innovative things in the trades industry, Nate Keller, the Co-Founder and Chief Sales Officer of Free2Grow.Free2Grow is transforming how contractors handle customer communication by using AI-powered CSRs built specifically for home service businesses. Before launching the AI side, Nate and his team actually ran a live call center, so they understand firsthand what business owners really need on the front lines.In this episode, we dive into:How AI voice systems improve booking rates and customer experienceThe growing role of automation in HVAC, plumbing, and roofingLessons from transitioning from service to technologyThe future of AI and how contractors can leverage it for growthIf you're a contractor or home service business owner looking to scale smarter and stay ahead of the industry shift, this conversation is packed with actionable insights.Learn more about Free2GrowWebsite: https://free2grow.comFacebook: https://www.facebook.com/Free2GrowOfficial/Instagram: @free2growofficialConnect with Nathan KellerFacebook: https://www.facebook.com/nathan.keller1Linkedin: https://www.linkedin.com/in/nathankeller/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney
In this episode, Matt breaks down how to build a home service business that private equity wants to buy. He covers the key factors that make your company valuable — from brand and marketing systems to financials, leadership, and technology. Even if you never plan to sell, these are the same things that make your business more profitable and easier to run today.
Service Business Mastery - Business Tips and Strategies for the Service Industry
Learn how to automate tasks, save time, and increase your profit. No Coding required!
Jason has a conversation with Chris Kelly, President & CEO of HomeServices of America about the current state of our industry, what keeps Chris up at night when thinking about the real estate landscape, how evolving technologies and rule changes have changed and will change our business, and what it's like to lead a company as large as HomeServices of America through a critical time in the real estate world.
In this special re-release of Owned and Operated, John Wilson sits down with AJ and Noah of Premier Home Pros to unpack how they went from a dining-room-table idea to $15M in year one, $86M in year two, and a national rollout—without taking on debt. They break down the sales system, affiliate-led demand gen, installer model, and the ops math behind a ~46-day greenfield payback. If you're scaling a home service business, this is the blueprint.You'll hear the real numbers: 91% demo, 82% close in month one for $557k, why they switched from acrylic to engineered stone to lift average ticket from $11.7k → $18.3k+, how they opened 9 locations by end of 2024, and the org/game plan to chase nine figures—profitably.
Are your techs missing chances to close bigger jobs? In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, founder of Phlash Consulting, about how to land contracts worth 10x the original job. He shares how simple tools like checklists, CSR scripts, and better follow-ups can help your team spot hidden revenue—and how one smart question (‘What else can we help you with?') can turn a routine visit into a major win. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
In this episode of Unemployable with Jeff Dudan, Jeff sits down with Ellen Rohr — industry icon, financial educator, and co-founder of Zoom Drain, former president of Benjamin Franklin Plumbing, and current executive with ServiceTitan. Ellen shares her 40-year journey from cleaning up her husband's plumbing business to leading multi-million-dollar brands that transformed the trades.
In this episode of Unemployable with Jeff Dudan, Jeff sits down with Ellen Rohr — industry icon, financial educator, and co-founder of Zoom Drain, former president of Benjamin Franklin Plumbing, and current executive with ServiceTitan. Ellen shares her 40-year journey from cleaning up her husband's plumbing business to leading multi-million-dollar brands that transformed the trades.
Send us a textEver wonder why some home service brands feel trustworthy before they even quote the job? We pull back the curtain on three simple, overlooked moves that stack trust fast: a brand ecosystem audit, a hyperlocal micro influencer network, and a documentary-style install video that shows the work, the manners, and the finish line.First, we map every place your brand lives in the real world—fleet wraps, uniforms, CSR tone, on-hold music, reviews, email signatures, invoices, social, and signage. Then we prioritize the fixes that signal care: clean, consistent trucks; technicians who look and speak on brand; and responses that turn reviews into SEO. This isn't a rebrand; it's a punch list that makes every touchpoint feel the same, so your neighbors recognize you and risk feels lower before your tech arrives.Next, we ditch celebrity influencers for people your market already trusts: the realtor who knows every street, the PTA organizer who mobilizes a school, the youth coach everyone thanks on Saturdays. We outline a simple value exchange—swag, gift cards, or a free maintenance plan—in return for honest posts about real experiences. No scripts, just authenticity and accountability. If something misses, we fix it and learn. That's how local word of mouth scales without feeling bought.Finally, we show how to film a relatable behind-the-scenes install. Choose an average home, capture van loading, protective prep, cleanup, walkthroughs, and a calm voiceover from your sales lead. These story-driven videos beat coupon graphics because they demonstrate care and craft. Then repurpose everywhere: your website and YouTube, short social clips, recruiting, and weekly series like Meet the Crew Monday and Service Story Saturday.If you're ready to tighten your brand, activate real neighborhood advocates, and tell stories that convert, we've got your back. Subscribe for more practical growth playbooks, share this with a fellow owner who needs a slow-season plan, and drop a review to tell us which tactic you'll start first.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!
John sits down with Zac Dearing (Mantel) to break down how top HVAC, plumbing, and electrical companies are moving from “proposal tools” to true shopping experiences that help homeowners buy with confidence—and help teams close more, faster. They dig into hard data from Mantel's platform and homeowner survey: why Tuesdays are the biggest sales day, how response time and proposal view time (“eyeball time”) predict closes, and why a 10-point jump in proposal strength correlates with ~$960 higher average ticket. They also cover remote/virtual selling (and what a high-fidelity, open-cart experience can look like), pricing transparency (69% of homeowners try to find a price online…only 15% find something clear), extended-warranty strategies, and what changes between a $10M shop and a $100M shop (hint: ruthless simplicity). If you want a concrete playbook for modern sales—benchmarks, coaching levers, and systems that scale—this one's for you.
In this episode, Ryan dives deep into what's happening behind the scenes at his garage door company, the tech he's rolling out, and why the future of home services might not include people at all. Recorded just after the FieldPulse launch, he reflects on the rollout process, what went right, what went wrong, and how it's transforming how his team operates—especially with automation, ClearPath workflows, and vendor communication all dialed in.He opens up about making bold moves, like hiring an EA from Mexico, investing in AI masterminds, and taking more risks than ever before. Ryan explains how AI is no longer optional—it's essential. From automating SOPs and field service workflows to building customer-facing bots that can communicate like humans, he's already deploying tech that most of the industry isn't even thinking about yet.This episode also explores why GoHighLevel might be the most future-proof software in marketing automation, what it's like leaving ServiceTitan, and how tools like SureWinder save companies thousands by preventing injuries. Ryan discusses the concept of “software is dead” and why custom AI-driven tools are the next wave of operational efficiency.He doesn't shy away from the controversial stuff either—like his belief that robotics will soon replace labor in garage doors, especially with Tesla's Optimus entering the market. And he offers a powerful challenge to business owners: Are you resisting AI because it's hard, or because it's new?You'll also hear updates on Aaron Overhead Doors' rebrand, marketing strategies for lean overhead, and insights on how to plan your schedule around what actually works for you, not what looks good on paper. Plus, Ryan gives a shoutout to Chamberlain's upcoming AI-powered camera tech and why smart integrations are going to matter more than ever.This episode is packed with ideas, predictions, and tough love. If you're in home services and not paying attention to tech shifts in AI, robotics, and automation—you might already be behind.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
Tired of hiring people who don't show up—or don't stick around? In this episode of Masters of Home Service, Marco Radocaj, owner of Balance HVAC, and Rich Camacho, CEO of BlueRecruit, join host Adam Sylvester to share what sets top performers apart. Learn how to spot coachable candidates, rewrite job posts to attract the right people, and build a reliable and high-output team. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
Giuseppe Grammatico was living the life many dream of—a six-figure salary at JP Morgan. But with a five-hour daily commute and a baby on the way, he realized the "dream" was costing him the one thing that truly mattered: time with his family. He made the terrifying choice to quit his secure corporate job with no business idea, betting everything on a life of freedom. His search led him away from startups and into the world of franchising, where he discovered opportunities beyond just fast food.After building his own successful franchise for 13 years, Giuseppe achieved the time freedom he craved and now works as a franchise coach helping others do the same. In this episode, he sits down with Ryan Atkinson to share his playbook for achieving financial and time freedom. You'll learn how to identify recession-resistant businesses, spot the green flags of a healthy franchise model, and analyze key financial metrics before investing. He also breaks down why strong business systems and discovering your "why" are the ultimate keys to entrepreneurial success.Takeaways:- Your "why" is the most critical driver for entrepreneurship; leaving a six-figure job was about gaining time freedom to be present with family, not just about money.- Franchising extends far beyond fast food, with over 4,000 options in more than 70 industries, providing a viable path to business ownership without needing a unique startup idea.- Prioritize recession-resistant franchise models, such as water and smoke mitigation or essential B2B services, that remain in demand regardless of the economic climate.- A healthy franchise will vet you for a mutual fit rather than just giving you a sales pitch. They should have a clear vision for the future and be transparent about their systems.- Thoroughly vet a franchise through "validation" by speaking directly with existing franchisees. Ask them, "Knowing what you know today, would you do it all over again?"- When evaluating financials, look beyond profit margins and analyze the Average Unit Volume (AUV), as a high-volume business can be more profitable than a high-margin one.- A franchise's value lies in its proven, plug-and-play systems. The franchisor should be able to demonstrate their CRM, marketing, and lead generation processes.- The business is the vehicle to achieve your "why." Don't get stuck on finding a business you're "passionate" about; find one that enables the lifestyle you want.- Time freedom isn't immediate. The first year of a new business often requires more work, but it's a necessary sacrifice to build the systems that enable flexibility later on.- Avoid costly mistakes by tracking your marketing spend. Blindly investing without monitoring Key Performance Indicators (KPIs) and return on investment is a recipe for failure.Tags: Franchise, Entrepreneurship, Business Buying, Home Services, Passive Income, Recession-Proof BusinessResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Giuseppe: https://www.linkedin.com/in/giuseppe-grammatico
Why should people serve and what does it mean to serve God? Pastor Jonathan Lock continues our sermon series, “Welcome Home”, preaching from the book of 1 Peter 4:7-11. Notes in this sermon: Service is urgently demanded, lovingly motivated, unselfishly demonstrated, and uniquely offered. Visit www.bluevalleychurch.org for more information about Blue Valley Church in Overland Park and Olathe, Kansas.
Keith Flores talks about life, business and his latest technology venture.
Home Service Business Coach helps busy home service business owners get off the truck and build a business that supports their ideal lifestyle. Through simple, proven systems, we help owners regain control of their time, increase their income, and create more freedom in their lives.Buy My Book - Get Off The TruckJoin The HSBC Accelerator™Book a CallFollow HSBC Social's:Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach Email: info@homeservicebusinesscoach.com
Home Service Business Coach helps busy home service business owners get off the truck and build a business that supports their ideal lifestyle. Through simple, proven systems, we help owners regain control of their time, increase their income, and create more freedom in their lives. Book a CallJoin The HSBC Accelerator™Buy My Book - Get Off The TruckFollow HSBC Social's:Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach Email: info@homeservicebusinesscoach.com
John sits down with Christian Rattin, CEO of Five Star Home Services, to unpack how he helped transform a single-family HVAC shop into a $40M+ multi-market powerhouse across Columbus, Dayton, and Cincinnati.From growing through chaos to professionalizing with purpose, Christian shares Five Star's evolution — blending faith, strategy, and servant leadership to build a home service company that gives back millions. They go deep on: the “profit on purpose” philosophy, scaling across markets without losing culture, leadership development for second-chance employees, and using systems like Scaling Up to sustain growth.If you're serious about building a multi-location business, leading through values, or turning revenue into real impact, this episode is a masterclass in intentional scaling.
When most people think of franchising, they picture burgers, coffee, or car washes. But Joshua Tree Experts proves there's massive opportunity hiding in your own backyard — literally. In this episode, Wes Barefoot sits down with Josh Malik, Founder and CEO of Joshua Tree Experts, to talk about how he built a high-growth, multi-service franchise brand around tree care, lawn care, and pest control. Josh started as a climber and crew leader, working his way up from the bottom of the industry to owning one of the most respected tree-preservation brands in the U.S. He shares how focusing on preservation over removal created recurring revenue, loyal clients, and a brand with deep roots.
In this episode of Franchise Marketing Radio, Lee interviews Roland Ligtenberg, Senior VP of Innovation and Co-founder of Housecall Pro. Roland discusses how Housecall Pro's mobile-first software empowers home service professionals--like HVAC, plumbing, and electrical trades--with integrated tools for scheduling, invoicing, payments, and customer management. He highlights the platform's in-house AI features for tasks like […]
Marketing in the home improvement industry is evolving fast—but consumers still want what they've always wanted: speed, clarity, and convenience. On this episode of Smarter Building Materials Marketing, Beth PopNikolov sits down with Josh, Chief Marketing Officer at Express Flooring, to explore how his team is building a high-volume marketing engine that delivers real results in real time.
What would it take to double your revenue this year? On this episode of Masters of Home Service, Daniel Dixon, CEO of SendJim, joins host Adam Sylvester to unpack the 3 growth tactics that helped him do exactly that in just 12 months. From follow-ups that actually convert to a fresh approach to pricing and systems, you'll get a clear look at what moved the needle—and how to make it work for you. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
Andrew went from a $13/hour manual labor job to a six-figure sales role at his corporate job. But decided to quit after a feud with a manager who called him “replaceable”. He then took a massive risk, liquidating his 401(k) to buy into his friend's tree-cutting side hustle. That gamble paid off, scaling the home services business into a powerhouse now earning over $180,000 a month with a near-zero marketing budget.In this episode, Andrew joins Ryan Atkinson to share the playbook for his business growth. Learn his unconventional marketing strategies, like using Reddit for free lead generation, plus actionable sales tactics for customer acquisition and crafting an irresistible offer to scale your small business.Takeaways:- A negative corporate experience can be a powerful catalyst for entrepreneurship; being told he was "replaceable" pushed Andrew to leave his stable, six-figure job.- Investing in a friend's existing business can be a viable entry into entrepreneurship; Andrew liquidated his 401(k) to buy a partnership stake, viewing it as a more active investment in his future.- For new home service businesses, the first sales should come from your immediate network of friends and family before expanding outward.- Use every job as a marketing opportunity by approaching neighbors (a "Four Corners" strategy) to let them know you're in the area and ask existing clients for referrals.- Leverage online communities like Reddit by providing genuine expert advice, not just advertising. This builds authority and can lead to organic referrals and top search engine rankings for free.- A strong, simple offer like a "satisfaction guarantee" can be more powerful than complex discounts. It builds trust and ensures customer happiness, which fuels word-of-mouth growth.- Focus marketing efforts on platforms where potential customers are actively searching for a solution (e.g., Google Pay-Per-Click) rather than passively scrolling (e.g., Facebook ads).- Don't underestimate "outdated" sales tactics. When business is slow, personally calling a list of past clients is a highly effective way to generate immediate leads.- In a commoditized industry, differentiate your business with superior quality and expertise. Having a certified expert perform the work was a key selling point for Tree Amigos.- Maintain a lean marketing budget by focusing on high-ROI, organic strategies. Andrew's company spends almost nothing on ads, relying on word-of-mouth, referrals, and his Reddit strategy.Tags: Side Hustle, Service & Consulting, Home Services, Tree Cutting Business, Small BusinessResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Andrew: https://www.linkedin.com/in/andrew-anstrom-50441294/
In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship. 00:00 Introduction to Cold Calling and Marketing Strategies 03:00 The Journey into the Call Center Industry 06:00 Understanding Lead Management and Follow-Up 09:01 Targeting the Right Audience for Home Services 11:55 The Importance of Speed to Lead 15:04 Outbound vs Inbound Marketing Strategies 18:03 The Role of AI in Cold Calling 20:56 Data-Driven Approaches to Lead Generation 23:51 Building Your Own Call Center 26:54 Managing Call Center Agents and Performance 30:07 Insights on the Solar and HVAC Industries 32:47 The Cigar Business and Lifestyle Entrepreneurship 36:03 The Impact of Personal Branding on Business 39:01 Future of the Call Center Industry 41:59 Final Thoughts and Key Takeaways
Home Service Business Coach helps busy home service business owners get off the truck and build a business that supports their ideal lifestyle. Through simple, proven systems, we help owners regain control of their time, increase their income, and create more freedom in their lives. Book a CallJoin The Accelerator™Get Your Personalized $1M Scaling RoadmapFollow HSBC Social's:Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach Email: info@homeservicebusinesscoach.com
Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591
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Send us a textMost contractors don't have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart's digital era, to break down how to replace tactic-hopping with a durable plan that compounds. We start with the core: define a real audience, clarify the action you want (calls, forms, financing inquiries), craft messages people actually care about, and then build a channel mix that won't collapse when a platform changes the rules.We get practical fast. If “family-owned” is your headline, you're blending in. Instead, choose a USP that's provable and valuable: same-day installs, weekend hours without overtime, or flexible financing. From there, we map a resilient stack that aligns operations with demand: a CRM that can handle volume, automated nurturing to recover no-shows and slow deciders, strong search visibility, and brand-building through video and audio with precise household targeting. One standout tactic: retarget website visitors with oversized direct mail that lands days after they browse—perfect for bigger, non-urgent purchases like tankless water heaters, where timing and recall close the gap.Measurement is the unlock. We walk through shifting from cost per lead to customer acquisition cost and show how matchbacks connect exposure on CTV, radio, and social to actual new customers. No advanced stack? Use call tracking and a simple monthly CAC baseline to create a meaningful “pass/fail” view. Month one is an educated guess; month two should be optimization, not reinvention. When leads dip, pull pre-planned levers—adjust the audience, rotate offers, move budget up or down the funnel, or trigger targeted mail and outbound—rather than scrambling for “what's new.”If you're ready to stop chasing the most expensive leads in your market and start building a brand people search by name, this conversation is your blueprint. Listen, take notes, and then tell us: what's your current CAC target, and which lever will you pull next? If the show helped, subscribe, leave a review, and share it with a contractor who needs steadier growth.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!
If you're not emailing your customers, you're leaving money on the table. In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, and Stephen Jobe, owner of Jobe and Sons Plumbing, to unpack the real story behind a single email that brought in $93K. They break down what made it work—from timing and subject lines to CTAs, follow-ups, and using your Jobber data to send campaigns that actually convert. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
What happens when a corporate franchising executive leaves the boardroom to build his own empire?Meet Jon Steward – the “Franchise Lover.” After 25+ years in franchising, including 17 years in senior operations roles with Dairy Queen, Great Clips, and Planet Fitness, Jon traded his corporate suit for ownership. Today, he's a multi-brand franchisee running 14 Mosquito Shield territories in South Jersey.Jon has helped hundreds of franchisees open, grow, and sell their businesses. He knows franchising from both sides of the table—franchisor and franchisee. A Certified Franchise Executive (CFE) with the IFA, Jon even published research on franchise relationship dynamics, proving that social exchange is just as critical as financial exchange for long-term success.
Home Service Business Coach helps busy home service business owners get off the truck and build a business that supports their ideal lifestyle. Through simple, proven systems, we help owners regain control of their time, increase their income, and create more freedom in their lives. Book a CallJoin The Accelerator™Get Your Personalized $1M Scaling RoadmapFollow HSBC Social's:Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach Email: info@homeservicebusinesscoach.com
In this conversation, Tommy Mello and Alisa Imperial discuss the importance of belief in business, the challenges faced in the home services industry, and the critical role of trust and delegation. They emphasize the need for a fun training culture, the value of pricing and customer experience, and the impact of mentorship on business growth. The discussion also highlights the significance of community collaboration and leadership in achieving success, as well as the importance of continuous learning and giving back to the community. 00:00 The Importance of Belief in Business 02:54 Navigating Challenges in Home Services 05:47 Understanding Trust and Delegation 08:58 Overcoming Fear and Embracing Change 12:04 Identifying Readiness for Growth 15:01 Creating a Culture of Fun in Training 17:46 The Value of Pricing and Customer Experience 21:07 Building Trust and Loyalty in Business 24:07 The Role of Mentorship in Business Growth 26:43 The Future of Garage Door Services 29:50 The Power of Community and Collaboration 32:48 The Impact of Leadership on Business Success 36:00 Creating a Brand that Resonates 39:02 The Journey of Self-Discovery and Growth 41:58 The Importance of Giving Back 45:07 The Value of Continuous Learning 47:56 The Role of Events in Industry Growth 50:39 Final Thoughts on Business Success