Podcasts about mindshare

Every real estate agent operates under two different markets: the market and your market.  The problem is, most agents are focused on the market and allow their results to be dictated by external factors.  The market is interest rates, inventory levels, total homes sold, inflation, and tariffs.Your market is your listings, your pendings, your days on market, your client pipeline, your lead conversions. Here's the good news: You control your market no matter how bad the market is.  It's important to stay informed about what's happening out there, but the agents who consistently perform don't let the market determine their success.  They focus on creating a market within the market, a market of sellable homes, well-positioned listings, and daily actions that drive results.  You don't have to be a victim of the market. You can control your results, by controlling your actions.  It doesn't matter how many homes sell in your zip code this month. What matters is how many of your homes sell. And that comes down to three things: your attitude, your approach, and your expectations. How do we stop letting our businesses rise and fall with the market? How do we change our approach to win in any market? In this episode, we talk about how to separate the market from your market, and how to outperform whatever's going on in the market.    Things You'll Learn In This Episode  The market vs. your market  Agents blame the market when things aren't going well, and take credit in a good market. How do we learn to take ownership in any market? You're not the market, you're the messenger  Most expired overpriced listings aren't the seller's fault. It's the agent who failed to inform the seller properly. How should we approach expired listings to set the seller up for success?  Mindshare + momentum = market share In this market, we have to build market share through consistent communication. Why get discouraged when a lead doesn't convert right away?   Text ‘FUTURE' to 843625864 to get our free text message and script document.     About Your Hosts Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.   Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In this conversation, Danielle and Casey discuss the characteristics of good and bad clients, emphasizing the importance of communication, feedback, and collaboration in client relationships. They share personal experiences and insights on how to foster better partnerships and the value of understanding clients' business dynamics. The discussion also touches on the role of influencer marketing and the need for agencies to navigate client expectations effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wie lassen sich mit Utiq digitale Kampagnen wirksam und datenschutzkonform steuern – ganz ohne Third-Party-Cookies? Utiq, das Joint Venture der Telkos Telekom, Vodafone, Orange und Telefónica, positioniert sich als datenschutzfreundliche Alternative zu den Walled Gardens – mit dem Anspruch, hohe Reichweite und Datenqualität zu vereinen. Erik diskutiert in seiner heutigen Podcast-Folge mit Norman Wagner, Managing Director DACH von Utiq, über die Rolle von Utiq im digitalen Marketing, transparente Nutzer-IDs und die Bedeutung für Mediaagenturen und Medienvielfalt. Die beiden erörtern insbesondere die folgenden Fragestellungen: - Was macht Utiq und was sind typische Use Cases? - Wer sind die Nutzer eurer Dienstleistungen? - Wie lassen sich mit Utiq digitale Kampagnen effizient und datenschutzkonform steuern – ohne Third-Party-Cookies? - Welchen Faktor spielen Media-Agenturen hinsichtlich der Kampagnen-Aussteuerung unter der Nutzung von Utiq? - Wie schafft ihr es mit Utiq im Einzelnen, der bekannten Attributionsproblematik entgegenzuwirken? - Welches sind die wichtigsten Kernaussagen in deinem vor kurzem veröffentlichten Meedia Interview bezüglich der Absicherung von pluralistischer medialer Meinungsvielfalt? Über Norman Wagner Norman Wagner gilt als anerkannter Experte und Vordenker zu Markenstrategien und Mediaplanung. Seit 2024 ist Norman Managing Director von Utiq Germany. Das im Sommer 2023 gestartete Telko-Joint-Venture von Telekom, Telefónica, Vodafone Group und Orange setzt sich europaweit für verantwortungsvolles digitales Marketing ein. Vor Utiq leitete Norman den Bereich Group Media bei der Deutschen Telekom. Weitere Stationen seiner Laufbahn waren unter anderem Mindshare, Mediacom, Ebiquity und Nielsen. Darüber hinaus engagierte sich Norman im Vorstand der Organisation Werbungtreibende im Markenverband OWM und ist Vorstand der Initiative 18. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

In this conversation, Danielle and Casey discuss the essential non-negotiables for brands when hiring influencer marketing agencies. They explore the importance of transparency in agency fees, the need for agencies to deliver on promises, and the significance of having a knowledgeable team behind the agency. The discussion also touches on the challenges faced by the industry and the expectations brands should have from their agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wie heißt es so schön in Wolf of Wall Street? „Niemand – ob du jetzt Warren Buffett oder Jimmy Buffett heißt – kann vorhersagen, ob eine Aktie steigt, fällt oder sich seitwärts im Kreis dreht.“ Diese Woche galt das allerdings nicht nur für Aktien, sondern auch für Anleihen, Krypto – und das Tafelsilber der Großeltern. Denn der eskalierende Handelskrieg zwischen Donald Trump und dem Rest der Welt hat für ein beispielloses Kapitalmarkt-Chaos gesorgt. Was genau passiert ist, ob der Tumult die große Einstiegschance oder doch eher der Griff ins fallende Messer ist, darüber sprechen Julius Nagel und Florian Adomeit in dieser Folge von Alles Coin, Nichts Muss. Aber auch wer dem ganzen Makro-Gequatsche inzwischen überdrüssig ist, dürfte auf seine Kosten kommen: Julius hat mit Noise eine Art Polymarket für Google Trends im Gepäck – und obendrauf eine Stablecoin-Revolution, die fast zu schön klingt, um wahr zu sein.

TakeawaysShoptalk Spring featured a disco-themed atmosphere and discussions on the golden age of retail.Personalization is becoming a key focus for retailers, enhancing customer engagement.Gen Z is showing renewed interest in shopping at malls following the pandemic.Networking events are crucial for building relationships in the retail industry.Retailers face unique challenges, such as those in military retail environments.Geographic differences impact retail strategies and customer preferences.Customer experience is paramount, with calls for dedicated experience officers in retail.The physical store remains a vital destination for consumers, not just a transactional space.Experiential retail is evolving, integrating technology to enhance customer interactions.Retailers must blur the lines between online and offline experiences to meet customer expectations. Chapters00:00 Welcome to Retaili$tic00:48 Experiencing Shoptalk Spring03:10 The Golden Age of Retail04:55 Innovative Expo Center Highlights07:11 The Rise of Personalization10:28 Gen Z's Return to Malls11:27 Networking and Client Connections12:38 Unique Retail Challenges in the Navy14:23 Geographic Variations in Retail18:03 The Importance of Customer Experience20:31 The Store as a Destination22:48 Experiential Retail Trends25:51 The Blurred Lines of Retail27:44 The Role of Technology in Retail30:26 Mindshare and Customer Engagement32:23 Innovative Retail Media Strategies34:10 The Future of Retail Technology35:53 Upcoming Events and Closing ThoughtsCoresight Research is a research partner of Shoptalk Spring 2025. Read all our coverage of the event here.

Episode title and number:Advocacy in Action: Transforming Accessibility with RightHear's Idan Meir 5-#2Summary of the show: Bold Blind Beauty On A.I.R. hosts a talk with RightHear CEO Idan Meir about accessible audio wayfinding and advocacy for inclusion. The discussion covers RightHear's origins, the power of community input, and the importance of universal design.Supporting Our Advocacy Work:⦁ Be a part of the change! Support our advocacy efforts. Bullet points of key topics & timestamps: 00:00 | Introduction and Hosts00:44 | Introducing Idan Meir and RightHear02:22 | The Story Behind RightHear05:47 | RightHear's Technology and Impact10:54 | Empowering Blind Advocates17:10 | Partnerships and Global Change23:27 | Community Engagement and Advocacy27:30 | Conclusion and Contact InformationIdan Meir's Bio:Idan Meir is a mission-driven entrepreneur and the Co-founder & CEO of RightHear, an award-winning accessibility startup empowering people with orientation challenges to navigate public spaces independently. Based in Rockville, Maryland, Idan has been featured in Forbes, FastCompany, and HackerNews, and is a member of the exclusive CEO network, MindShare. He previously led Hubanana, a thriving startup hub, and co-founded Zikit. A veteran of an elite IDF unit and holder of an M.A. in Psychology and Management, Idan brings a rare blend of vision, leadership, and passion for impact—always fueled by strong espresso and a good plate of hummus.RightHear's Socials: Idan's Email: idan@Right-Hear.comWebsite: www.right-hear.comCommunity: www.right-hear.com/communityLinkedIn: @RightHearInstagram: @righthearappFacebook: @RightHearAppYouTube: @RightHearConnect with Bold Blind Beauty to learn more about our advocacy: Join our Instagram community @BoldBlindBeauty Subscribe to our YouTube channel @BoldBlindBeauty Check out our website www.boldblindbeauty.com Music Credit: "Ambient Uplifting Harmonic Happy" By Panda-x-music https://audiojungle.net/item/ambient-uplifting-harmonic-happy/46309958Thanks for listening!❤️

In this conversation, Danielle and Casey discuss their experiences at the Nimbus Innovation Summit, focusing on the importance of collaboration in influencer marketing, the challenges of pricing and measurement, and the emotional dynamics involved in negotiations. They emphasize the need for support and resources in the industry, the significance of job satisfaction, and the value of in-person connections. The discussion highlights the evolving landscape of influencer marketing and the shared experiences of professionals in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding the impact of screen time and social media usage is essential for businesses to target their audience effectively. In this episode of After the Show, we explore key strategies to capture mindshare and wallet share across generations.From pricing strategies to platform usage, we break down how to leverage digital trends to boost engagement and drive sales.[0:33] Pricing strategies and tips to maximize revenue  [1:28] Understanding mindshare vs. wallet share  [3:10] Insights on Americans' average screen time  [4:38] Social media usage trends by generation  [7:02] Which platforms each generation is using  [12:00] The connection between screen share, mind share, and wallet share Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

2025 Digital media trends study just released by Deloitte; social video platforms offer a seemingly endless variety of free content algorithmically optimized for engagement in advertising, and it's working. The report states that it's resulting in social media platforms now drawing over half of all US spending.

“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at GoldcastIn this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why companies can no longer afford to avoid using video as a key content strategy. Drew discusses Goldcast's shift from being an event platform to a comprehensive B2B video content solution, and how AI is playing a huge role in making video production more accessible and scalable for marketers. He explores the power of video for building mindshare, the importance of creating memorable content, and why marketers need to adapt to the growing trend of video-first strategies.In this episode, you'll learn:Why video-first content strategies are the future of B2B marketingHow to leverage AI to make video production more efficientThe shift from transactional marketing to relationship-building with mindshareResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Drew on LinkedIn: https://www.linkedin.com/in/drewbrucker/Explore Goldcast: https://goldcast.ioExplore Content Lab: https://www.goldcast.io/contentlab Timestamps:(00:00) Intro(01:33) Drew's journey and Goldcast's evolution(03:00) The role of AI in content creation(06:00) Shifting to a video-first content strategy(10:00) Building mindshare with video(14:20) Why marketers need to rethink ROI(17:00) The impact of video on brand awareness(20:00) Tips for successfully integrating video in B2B marketing

In this conversation, Danielle and Casey explore the evolution and significance of influencer events in marketing. They discuss the shift from large, extravagant gatherings to more intimate, meaningful experiences that foster genuine connections between brands and influencers. The duo emphasizes the importance of creating engaging, accessible events that provide value to participants while also addressing the challenges brands face in measuring the success of these initiatives. They highlight the need for a strategic approach to influencer engagement that prioritizes community building and long-term relationships over short-term metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim joins to discuss the GPU market, AMD Zen 6 Medusa, and Nvidia shafting PC Gamers… [SPON: Use "brokensilicon“ at CDKeyOffer for $23 Win11 Pro: https://www.cdkeyoffer.com/cko/Moore11 ] [SPON: Get a $10 coupon for Flex PCBs at JLCPCB: https://shorturl.at/mkloy ] [SPON: Save BIG on the MINISFORUM BD795 Series Motherboards: https://amzn.to/43Oy6P1 ] 0:00 Hardware Unboxed's role in the Techtuber Space 3:35 SteamOS coming to Desktop - How will HUB handle this? 7:10 0.1% Lows and Good Testing Practices 15:45 What made Steve decide to review the RTX 5070 from his roof? 17:44 Is the 5070 12GB worse than the 3070 8GB for its time? 30:42 RX 9060 XT VRAM & Nvidia's Design Decisions 46:35 FSR 4 vs DLSS 4 1:01:45 Porting FSR 4 to RDNA 3 1:15:53 Does AMD even need MFG? 1:19:46 RDNA 5 Strategy, RX 9070 XTX, Future of RADEON 1:30:37 How badly has Nvidia damaged their Mindshare w/ Blackwell? 1:51:57 AMD Zen 6 on TSMC N2X 1:58:59 Medusa Halo & Nvidia APUs 2:06:18 Biggest mistakes made by Intel, AMD, XBOX 2:20:55 AI Sucks Subscribe to the HUB Podcast: https://www.youtube.com/@TheHardwareUnboxedPodcast Subscribe to Monitors Unboxed: https://www.youtube.com/@monitorsunboxed HUB RT Noise video: https://youtu.be/9ptUApTshik HUB FSR 4 vs DLSS 4 Review: https://youtu.be/H38a0vjQbJg HUB 9070 XT vs 5070 Ti: https://youtu.be/tHI2LyNX3ls HUB Pricing Analysis: https://youtu.be/eGx_T8zCkWc MUB 27" OLED Review: https://youtu.be/tBjB5ZUAfAE MLID Zen 6 Leak: https://youtu.be/970JyCapx8A MLID Sound Wave Leak: https://youtu.be/9lEsAA6zVjo MLID 9070 / 5070 Launch Analysis: https://youtu.be/huy65HPPLSY https://www.tomshardware.com/pc-components/gpus/lisa-su-says-radeon-rx-9070-series-gpu-sales-are-10x-higher-than-its-predecessors-for-the-first-week-of-availability

Harvard Business Review (HBR) is the world's most important journal on management, for managers. But how has the 103-year-old publication increased readership and influence amidst the explosion of free management advice published B2B companies? Amy Bernstein, recently promoted to HBR editor in chief, explains HBR's strategy. Previously the No. 2 editor, Amy has been at HBR for over 13 years. Before HBR, she served in research and editing positions at Time Inc., consultancy Booz Allen Hamilton, staffing giant ManpowerGroup, CBS News, and other organizations. With 25 million social media followers and 300,000+ paid subscribers to its print and online editions, HBR is the envy of management journal and business media publishers everywhere. On this episode “Everything Thought Leadership," Amy explains HBR's formula for thought leadership success and its plan to become even more relevant to executives in the future. Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews. #thoughtleader, #thoughtleadership, #b2b, #podcasts, #marketingstrategy

In this episode, Danielle and Casey discuss the recent announcement by Unilever to significantly increase their investment in influencer marketing. They explore the implications of this bold move, the operational challenges it presents, and the potential role of AI in influencer marketing. The conversation also touches on the current economic climate and how it may affect marketing strategies moving forward. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another solo episode of The MindShare PodCast!Today's Episode is #326, and we're diving into March Madness to help you Win Big in Real Estate. March is a critical month in real estate, and today, we're zeroing in on how to harness this month for maximum impact in the months ahead. This is money time. This is where you make or break your year.So let's roll!Section 1: Quick recap of the past few episodesSection 2:  February Reflections – Adjusting Your Strategy Review of key actions take in FebruaryAnalyzing wins, misses, and lessonsBeing adaptableYour Action Step Section 3:  Mastering Market Dynamics – Spring Readiness Update on market trends as spring approachesAILawsuitsThe Impact of the BIG BrandsLack of Agents in OfficesHow to capitalize on changesYour Action Step Section 4:  Daily Productivity Hacks – Boosting Efficiency Your GoalsHow to be Self AccountableIntegration of TechnologyYour Action Step Section 5:  Pre-Spring Client Engagement Strategies Your make or break strategyHow to measure successCreating a Bullet Proof Follow up strategyWhere all of the new business is coming fromYour Action StepsWe've tackled everything from adjusting your strategy based on recent wins and losses, to seizing the unique opportunities that springtime brings in the real estate world.March is definitely a time for madness! The phone will be ringing, people will be messaging, and you will be running. This time of the season is a blend of you doing what you can to maximize your opportunity for more business, and balancing staying on track with achieving your goals.Remember, it's the actions you take today that set you up for success tomorrow. So don't just sit on this info—make it work for you. This is your launching pad, your time to ignite is now. Keep pushing, keep striving, and remember, your best season is right in front of you. Stay on your game, keep building that Mindshare, and you will get the market share!Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. She begins by reflecting on the early days of eCommerce, when it was more of an experiment than a necessity (4:28). As the landscape has evolved, automation has become a key optimization tool (6:19), helping brands expand their reach. Jyoti dives into the impact of AI on search (11:45) and how brands need to think about incorporating AI capabilities. Later, she and Dave discuss the trajectory of retail media (16:45) and its growing influence across industries. Throughout the conversation, one theme remains paramount: the customer. Malik emphasizes that the most effective way to grow a business is to work backward from the customer, understanding how they shop and what drives their decisions (23:57).Catch Dave at Bazaarvoice Summit 2025! He'll be there this Thursday, March 13 at 11:20AM CDT / 4:20PM GMT, for the panel “Retail Media Networks Reimagined: The Power of a Full-Funnel Content Strategy.”  He'll be joined by Bazaarvoice's Jo Callahan and Mindshare's Jeff Malmad.Don't miss this discussion on how brands can integrate content and retail media into a full-funnel strategy. Save your spot here: https://www.bazaarvoice.com/summit-2025/ Connect with Jyoti: https://www.linkedin.com/in/jyotimalik/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducers: Sean Leviashvili, Jake Musiker

In this conversation, Danielle and Casey explore the intersection of social media management and influencer marketing, discussing the importance of understanding algorithms, trends, and audience engagement. They emphasize the value of expertise in creating effective marketing strategies and the need for authentic connections in the industry. The discussion also touches on the challenges of navigating client expectations and the evolving landscape of social media. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Scoop's host, Frank Chaparro, was joined by Arca CIO Jeff Dorman. In this episode, Chaparro and Dorman discussed the disconnect between market sentiment and the developments in the crypto space. Dorman goes over the actual use cases of the crypto ecosystem and how they are being drowned out by memecoins and scandals, highlighting that big outside players are beginning to get on board. OUTLINE 00:00 Introduction 01:11 Sponsor break 02:04 Memes taking the spotlight 06:40 Crypto's adolescent stage 11:29 Common misconceptions about crypto 18:50 Assessing value in the crypto space 23:00 Are we still early? 29:37 The future of crypto 34:50 Where are the liquid funds? 41:30 Tradfi will eventually come 45:04 Conclusion GUEST LINKS Jeff Dorman - https://www.linkedin.com/in/jeff-dorman-cfa-61063129 Jeff Dorman on X - https://x.com/jdorman81 Arca - https://x.com/arca Arca on X - https://www.ar.ca/

In this conversation, Danielle and Casey explore the implications of AI in influencer marketing, discussing the absurdity of AI influencers, the ethical considerations of using deep fakes, and the potential impact of AI-driven agencies on the industry. They also delve into the evolving landscape of SEO and marketing in the age of AI, emphasizing the importance of creativity and chaos in maintaining authenticity and connection in marketing efforts. Learn more about your ad choices. Visit megaphone.fm/adchoices

"These are not the droids you're looking for." Just like Obi-Wan Kenobi used a simple phrase to shift the stormtroopers' perception, marketers need to pull off their own Jedi mind trick to capture mindshare for their brands. We call it "positioning."  In this episode, Drew Neisser is joined by Joe Cohen (AXIS), Sara Larsen (Wolters Kluwer), and Carlos Carvajal (Q2) to discuss the art and science of positioning—how to define, refine, and defend it in a crowded marketplace.  Key Discussion Points:  Joe Cohen explains how AXIS built credibility in energy transition by backing its positioning with real data.  Sara Larsen shares how Wolters Kluwer got internal teams on board with a major brand shift.  Carlos Carvajal reveals how Q2 overcame skepticism to expand beyond its core market.  What you'll learn:  ✔ How to use research to reinforce your brand's authority. ✔ Why positioning is an internal challenge before it's an external one. ✔ The role of analysts, customer feedback, and storytelling in shaping brand perception.  From using market research to create authority to ensuring internal teams embrace new positioning, this conversation is all about the strategies that make brands stand out—and stick!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this conversation, Danielle Wiley and Casey Benedict discuss the cultural impact of the Super Bowl, particularly focusing on the Doritos ad campaign that invited creators to submit commercials. They critique the implications for the creator economy, emphasizing the need for fair compensation and the importance of nurturing talent. The discussion also touches on the challenges brands face in bridging generational gaps in marketing and the potential for learning from past missteps in creator collaborations. Learn more about your ad choices. Visit megaphone.fm/adchoices

Shownotes:Self-introHow does it feel working on a project full time for an extended period of time?For those who don't have any context Su Zhu had a “Supercycle” thesis for Ethereum in the previous bull run. So tell us under today's context, what's a Supercycle?!Why shifting from OPNX to OX.FUN?You guys are laser focused on Perps right now. I know you thought about doing a Launchpad but decided not to. What was the thought process?What kind of audience and market do you think you captured in the recent run-up? Who are your major users?You decided to go for a lot of OX pairs - that was definitely a bold move. Why so?What do you think about outcompeting other players in the space in the long run?Your feelings about all these different L1/2 ecosystems.Your view on Ethereum now?Mindshare perps. We preliminarily discussed this possibility before. Any plan on that?What are the major focuses on 2025 for OX?Your personal goal in the new year?!Twitter: @nicodotfun / @OXFUNHQWebsite: https://ox.fun/en If you like this episode, you're welcome to tip with Ethereum / Solana / Bitcoin:如果喜欢本作品，欢迎打赏ETH/SOL/BTC：ETH: 0x83Fe9765a57C9bA36700b983Af33FD3c9920Ef20SOL: AaCeeEX5xBH6QchuRaUj3CEHED8vv5bUizxUpMsr1KytBTC: 3ACPRhHVbh3cu8zqtqSPpzNnNULbZwaNqG Important Disclaimer: All opinions expressed by Mable Jiang, or other podcast guests, are solely their opinion. This podcast is for informational purposes only and should not be construed as investment advice. Mable Jiang may hold positions in some of the projects discussed on this show. 重要声明：Mable Jiang或嘉宾在播客中的观点仅代表他们的个人看法。此播客仅用于提供信息，不作为投资参考。Mable Jiang有时可能会在此节目中讨论的某项目中持有头寸。

Welcome back to another solo episode of The MindShare PodCast!This is episode #321, and we're diving into - Your February Fire-Up, to help you Win the Year One Month at a Time.It's that time where most people have already given up on their big goals and plans for the year. Things didn't happen as fast as they wanted them to, so they just decided to stop trying.Well, if you know me, you know there's no way I'm going to let you just fade off into the dark and be a quitter. My goal day in and day out, is to help you manage your mindset, and improve your overall daily performance through the right systems and processes. And this show, this episode, is no different. Enjoy!Section 1: January Review – Wins and LossesRecapping the first monthYour self-reflectionYour Action StepSection 2: Understanding the Current Market - Rates, Tariffs, and RealitiesBreaking down the latest in rate drops and tariffsPractical implicationsYour Action Step Section 3: The Struggle of the Daily GrindAddressing the universal struggleMotivation vs. ActionYour Action Step Section 4: Prepping for a Winning Spring MarketStrategy for springImpactful actionsAdvice for the hesitantYour Action Step Section 5: Cementing Your Mindset for Successyour need for resilience and adaptability.Your Action StepsI hope you're now totally fired up for February!If you got value from this episode about Your February Fire-Up, to help you Win the Year One Month at a Time, share it with someone who needs to hear it. And if you're serious about winning this year, get in touch for a free conversation today. 2025 is well under way now, this is your moment to make the most of it. Until next time, keep building your Mindshare, because MindShare = MarketShare!Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

In this conversation, Danielle Wiley and Casey Benedict discuss their experiences at recent marketing events, focusing on the Creator Economy Live and the Women's Agency Ownership Summit. They explore the dynamics of networking, the challenges faced in influencer marketing, and the misconceptions surrounding the ease of influencer campaigns. The discussion highlights the importance of understanding audience perceptions of sponsored content, the complexities of long-term partnerships, and the need for effective performance measurement in influencer marketing. They also differentiate between influencer and affiliate marketing, emphasizing the unique strategies required for each. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the nuanced differences between influencers and creators, discussing their roles in marketing and the implications for brands. They delve into the evolving language around these terms, the importance of trust and expertise in influencer marketing, and how aspirational marketing plays a role in consumer behavior. The discussion highlights the value of understanding these distinctions for effective marketing strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the overwhelming nature of current events and the impact on their work in social media and influencer marketing. They explore the challenges of navigating a rapidly changing digital landscape, the importance of building trust with clients, and the need for safe spaces within professional communities. They emphasize the value of connection, the cyclical nature of social media trends, and the necessity of finding purpose and joy amidst chaos. Learn more about your ad choices. Visit megaphone.fm/adchoices

Often most of the brands work on creating an effective marketing plan, a competent team and branding activities to sell their brands If you know someone who could use this, share it with them! -- ⚠️ TRENDING on SUBSTACK ⚠️ USE THIS LINK TO JOIN MOTIVATION HUB for 50% OFF (discount limited to first 500) -- Unleash Open.ai for your Marketing

In this conversation, Danielle Wiley and Tracie Nall discuss the recent instability surrounding TikTok, particularly in light of the current ban. They explore the implications for clients and creators, the challenges of shifting to alternative platforms like Instagram and YouTube, and the impact on influencer marketing strategies. The discussion highlights the importance of adapting to the changing social media landscape while ensuring that both clients and creators are supported during this transition. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive deep into the evolving landscape of crypto, AI, and the attention economy with Yu Hu, founder of Kaito AI, the revolutionary platform reshaping how information, influence, and capital are distributed. _________________________________ PARTNERS

Ejaaz is back with David to dissect the accelerating rise of AI agents at crypto's cutting edge. They uncover how Arc's multi-chain approach and Ai16z's Eliza framework are igniting a fresh wave of DeFAI innovation—everything from clever Twitter agents to more autonomous protocols. They dive into Virtuals' relentless shipping, which is driving record on-chain fees and fueling a bold $40M buyback, while exploring why upcoming gaming collaborations may unlock AI's next breakout moment. New players like Ava and Pippin also take center stage, proving both the promise and FUD-fueled volatility of this fast-growing sector. Whether it's DeFi revamps, multi-chain expansions, or full-blown AI-driven games, this episode outlines the major trends shaping crypto and AI's convergent future. Ready for the ride? Further DAO Drama Conext  https://x.com/TrustlessState/status/1878538551668736415 ------

In this episode, we sit down with Venkata Bhonagiri, Senior Partner and Group Director of Strategy & Analytics at Mindshire. Venkat shares his incredible story, from growing up in a small, remote town in India to navigating the culture shock of moving to a major city and eventually immigrating to the U.S. Along the way, he overcame numerous challenges, including limited economic and cultural resources, and forged a path to success in the field of Advertising. Tune in to hear his inspiring story of resilience and perseverance and how he generously gives his time and wisdom to the student, immigrant and advertising community. Bio: Venkata Bhonagiri is data strategy and analytics leader based in Chicago. He has over 15+ years of experience in media, business strategy, insights, and analytics. He developed, integrated, and scaled core service offerings, for large media organizations. In his current role, he spearheads cross channel data-driven planning, audience strategy, and implementation of bespoke data solutions for major brands across CPG, FinServ, Health Care sectors. He co-led several winning business pitches in the advertising industry.He contributed to award-winning work at Cannes Lions and has been recognized by AdColor, Cynopsis and other ad industry favorites who advocate and celebrate talent. Venkat's accomplishments also extend to being a contributing Expert panelist, featured in Forbes, Ad Age and WARC.

In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing the spectrum of platforms available, the importance of human oversight in vetting influencers, and the role of technology in boosting content and reporting metrics. They emphasize that while platforms can streamline processes, the human element remains crucial for effective influencer marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle Wiley and Casey Benedict reflect on the year 2024, discussing the challenges and successes in influencer marketing. They share personal experiences with influencer collaborations, emphasizing the importance of communication, professionalism, and creativity. The conversation highlights the need for influencers to establish clear communication styles, navigate exclusivity and usage fees thoughtfully, and engage proactively with brands. The hosts encourage influencers to take their roles seriously and foster professional relationships to enhance their careers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the all-new Season 7 of The MindShare PodCast!Part 1: The Time for Planning is Over. Action Wins Every Time!The "thinking phase" is done.The fastest path to success is action, not perfection.Stop chasing motivation. Start chasing momentum.Track micro-wins every day.Implementation beats education every single time.Action Step: Start a “Win Tracker.” Every day, track every single action that moves you forward - calls made, DMs sent, meetings booked, emails followed up on. It's not about one big win, it's about all the micro-wins you stack throughout the day. Watch how quickly you go from 'feeling stuck' to 'unstoppable.'Part 2: Marketing in 2025 - What's In, What's Out, and What You Need To Do.Online leads are becoming obsolete.AI-generated messages are everywhere, and people can tell.People are craving authentic, real human interactions.Social media DMs are the new connection point.Action Step: Every day, send 5 DMs to people you're connected with. Not to sell—just to connect. Check in. Start a conversation. Ask them how they're doing. And track every one of those DMs in your Win TrackerPart 3: Why 1:1 Connections Will Always Be The Foundation of This Business.Real estate is about people, not transactions.Relationships are recession-proof.Trust is your most valuable currency.Action Step: Every day, focus on 5 real connections. That could be calls, texts, DMs, or even in-person conversations. But they have to be real—not scripted, not robotic, not AI-generated. Track them in your Win Tracker. Watch how fast your business grows when you focus on people instead of platforms.Part 4: My Message To YouSuccess isn't about luck—it's about consistency.Consistency beats intensity.Progress over perfection.You don't need to be the best. You just need to be the most consistent.Action Steps: Track your micro-wins every day.Focus on human-to-human connection.Stay consistent, even when you don't feel like it.If you do those three things, this year will be your best year yet.That's it for the first episode of Season 7 of the Mindshare Podcast!  I hope you're ready to hit the ground running because there's no more waiting, no more planning - only action. If you got value from this episode about Your Ultimate Game Plan for 2025 - How to Start Strong and Stay Consistent, share it with someone who needs to hear it. And if you're serious about winning this year, start tracking your daily wins TODAY. This is Season 7. It's our year. It's your year. Let's get to work! Until next time, keep building your Mindshare! Happy New Year, let's do this!Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

Join me as I chat with Avi Schiffmann, Founder and CEO of friend.com, as we discuss technical challenges in AI memory systems and broader startup philosophy. Avi emphasizes the importance of creating new categories rather than competing in existing ones, while advocating for personal growth and confidence as crucial elements of entrepreneurial success. The discussion covers both technical aspects of AI development and philosophical approaches to startup building.Episode Timestamps:• 00:00 - Introduction and discussion of memory systems• 02:04 - Advice for Founders, Competition, Critique of YC • 06:02 - Entrepreneurship vs Innovation• 15:52 - Thoughts on Raising VC Funding and Bootstrapping• 18:52 - Discussion on Confidence and Personal Growth• 27:58 - Work Life Balance Discussion• 31:18 - Startup Idea 1: Memory as a ServiceKey Points:• Discussion of memory systems for AI chatbots and the need for "memory as a service"• Exploration of startup philosophy and the importance of creating new categories• Emphasis on personal confidence as a key factor in startup success• Critique of conventional startup wisdom and YC methodology1) First, a HUGE opportunity in AI:Memory as a Service (MaaS) for AI chatbots • Current memory systems rely on RAG• No good solution exists yet• Companies would pay $$$ to solve this• Critical for AI relationship products2) On building in existing categories:The real advantage of startups?• Fresh slate in people's minds• Ability to define new categories• Instant category leadership3) MINDSHARE is the only true moat Example:• Claude is better than ChatGPT in quality• But ChatGPT owns mindshare• Google trends: ChatGPT = 100, Claude = ~0Lesson: Better product ≠ Winning product4) On raising VC:"The real way you raise is when it becomes about the deal, not what you're working on"• VCs invest in YOU, not your product• It's a social game• They care about who else is in• Focus on being good at "yapping"5) The REAL key to startup success:Personal confidence over YC adviceHow to build it:• Get out of tech bubble• Build real relationships• Have experiences• Travel• Live life"No one great ever thought they couldn't be great"6) On working style:"You don't need to be at your computer to be working"• Best ideas come in shower/walks• Live life, let ideas brew• Focus on right direction not working hard• Think through ideas in different places7) Final wisdom:"You have a short bubble of consciousness while alive. Don't waste it working on something you're not confidently proud about."Stop preparing.Start building.Be confident.Make art.Notable Quotes:"If you view your work as art, you have no competition and you have no fear of failure.""It's easier to create a new category than to try and win in an existing category because if you create your own category, you immediately crown yourself king."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND AVI ON SOCIALFriend: https://friend.comX/Twitter: https://x.com/AviSchiffmann

In this conversation, Danielle Wiley and Casey Benedict discuss the chaotic nature of the holiday season for parents, the potential ban on TikTok and its implications for marketing, the emergence of B2B influencers on LinkedIn, and the challenges faced in B2B influencer marketing. They explore the complexities of influencer partnerships, the importance of authenticity, and the need for best practices in this evolving landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Kelly Cheng, VP of Marketing at Goldcast. Kelly shares her transition from agency roles to in-house positions, emphasizing operational excellence and prioritization in B2B marketing. They discuss the evolving landscape of virtual and in-person events, the importance of building mindshare, and innovative marketing strategies. Kelly also highlights the significance of cultural fit in hiring and advocates for collaborative interview processes. The episode concludes with Kelly's advice on effective time management and the value of mentorship in professional growth.Kelly and Jane talk through:Kelly's career journey from agency roles to in-house marketing positions.Insights on B2B marketing strategies and audience engagement.The importance of operational excellence and prioritization in marketing.Challenges and rewards of marketing to marketers.Enhancing brand visibility and mindshare through various channels and authentic contentThe evolving landscape of virtual and in-person events in marketing.Moving the BDR team under marketing for improved communication and collaborationStrategies for effective team management and collaboration.The significance of cultural fit in hiring and team dynamics.Innovative approaches to the interview process for marketing roles.The role of mentorship and relationship-building in career development.Time management techniques for professionals in fast-paced environments.Key Links:Guest: Kelly Cheng: https://www.linkedin.com/in/kellyhcheng/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ LinkedIn Lessons Encore: Uplevel Your LinkedIn Profile and Posts with 10 Tips from Mark Jung: https://www.goldcast.io/blog-post/linkedin-lessons-encore

Today Skip welcomes Malik Wilkes to discuss his extensive experience and involvement in the mortgage industry. Malik shares his not so unique story about stumbling into the mortgage field, from planning a career in law to becoming the lead of the mortgage origination team at a credit union. He emphasizes the importance of financial literacy, industry education, and community involvement. They also talk about strategic approaches credit unions can adopt to promote their mortgage services, and listen to Malik's holiday preferences in an entertaining 'this or that' segment.

In this conversation, Danielle Wiley and Casey Benedict discuss the complexities surrounding influencer agency fees, including the lack of consensus on what these fees should be, the evolution of transparency in the industry, and the challenges of negotiating fees while maintaining proprietary knowledge. They also touch on the growing importance of influencer marketing as a legitimate part of the marketing mix and the issues of dishonesty and double dipping within the industry. In this conversation, Casey Benedict and Danielle Wiley discuss the complexities of pricing models in influencer marketing, emphasizing the need for transparency and clear communication with clients. They explore the challenges of scope creep, the differences between annual engagements and campaign-based projects, and the emotional aspects of client-agency relationships. The discussion highlights the importance of agency expertise in navigating these challenges and ensuring fair pricing for both clients and influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle Wiley and Casey Benedict discuss the relevance of engagement rates in influencer marketing. They explore the declining trends in engagement metrics, the challenges of communication between agencies and clients, and the complexities of calculating engagement rates. The conversation also touches on the limitations of engagement rates as a sole metric for success and the importance of understanding consumer sentiment through various forms of engagement. They conclude by emphasizing the need for brand lift studies to provide deeper insights into campaign effectiveness and hint at future discussions on data in influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers. The post Winning the Battle for Mindshare When the Competitor is a Bot appeared first on Rattle and Pedal.

In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the tension between performance metrics and brand awareness. They discuss the historical context of influencer marketing, the importance of understanding consumer behavior, and the challenges faced by agencies in meeting client expectations. The conversation highlights the need for a balanced approach that values both awareness and conversion, while also addressing the unique challenges influencers face in content creation. The speakers emphasize the importance of technology in refining metrics and the necessity of adapting strategies for traditional brands in a digital-first world. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle Wiley and Casey Benedict explore the distinctions between celebrities and influencers, discussing how their backgrounds influence marketing strategies. They delve into the complexities of working with each type, emphasizing the importance of trust and authenticity in influencer marketing. The conversation also touches on the evolving landscape of influencer marketing, the significance of building long-term relationships, and the need for brands to adapt their strategies accordingly. Finally, they engage the audience in selecting future topics for discussion. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle Wiley and Casey Benedict celebrate Danielle's birthday while discussing the latest trends in influencer marketing, particularly focusing on Instagram's carousel feature and its implications for brands and influencers. They explore the evolution of influencer marketing, the challenges faced by student athletes in the NIL landscape, and the complexities surrounding talent management in the influencer space. The conversation highlights the need for authenticity in influencer marketing and the importance of understanding the value of talent managers while navigating the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this inaugural episode of the new season of 'The Art of Sway', hosts Danielle Wiley and Casey Benedict share their backgrounds, how they met, and their experiences in the influencer marketing space. They discuss the evolution of influencer marketing, the upcoming Niimbus Conference, and the growing role of influencers in political discourse. The conversation also touches on the challenges of balancing brand expectations with influencer creativity and authenticity, as well as the implications of influencers becoming politically vocal. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Arete Coach Podcast, hosted by Severin Sorensen. In this episode, titled, "The Mindshare Multiplier, Empowering Coaches with AI Sidekicks," Severin explores the cutting-edge intersection of AI and executive coaching. As an early adopter and experimenter with over 20 AI models, including OpenAI's ChatGPT, Google Gemini, Anthropic Claude, and Microsoft Copilot, Severin brings a wealth of practical experience to this discussion. His expertise is further highlighted by his authorship of the AI Whisperer book series, demonstrating his commitment to understanding and leveraging AI in professional coaching contexts. In this insightful episode, Severin shares his journey of integrating AI tools into coaching practices, focusing particularly on Google's Notebook LM. He explores how this powerful tool can serve as a centralized knowledge repository, enhance client understanding, streamline session preparation, and even assist in developing new coaching materials. Severin's approach goes beyond mere technological fascination, emphasizing the responsible and ethical use of AI in coaching, particularly concerning data privacy and security. His exploration of these tools aligns perfectly with the Arete Coach Podcast's mission of examining excellence in the art and science of executive coaching, offering a forward-looking perspective on how AI can augment and elevate coaching practices. In this episode, Severin Sorensen illuminates the transformative potential of AI in executive coaching. He emphasizes that tools like Google's Notebook LM are not meant to replace human coaches but to enhance their capabilities. By leveraging AI for tasks such as organizing vast amounts of information, identifying patterns in client data, and generating tailored session plans, coaches can focus more on what truly matters: the human connection and insight-driven guidance. Severin's exploration of AI in coaching goes beyond mere technological fascination. He underscores the critical importance of ethical considerations, particularly in terms of data privacy and security. As coaches integrate these powerful tools into their practices, Severin stresses the need for a balanced approach that maintains the trust and confidentiality that are fundamental to the coaching relationship. This thoughtful integration of AI ensures that technology serves to augment, rather than diminish, the human element of coaching. Looking to the future, Severin envisions a coaching landscape where AI and human expertise work in symbiosis. He encourages coaches to embrace these innovations thoughtfully, always keeping the best interests of their clients at the forefront. By doing so, coaches can lead the way in shaping a future where AI amplifies their skills, allowing for deeper insights, more personalized coaching experiences, and ultimately, more impactful outcomes for their clients. This forward-thinking approach positions executive coaches to not only adapt to technological advancements but to thrive in an AI-enhanced coaching environment. The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io. This episode was recorded via Zoom on October 5, 2024. Copyright © 2024 by Arete Coach™ LLC. All rights reserved.

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Our guest has an impressive background in paid search and retail media with work at Performics, Omnicom Media Group & Mindshare. Two years ago, she moved from the agency world over to the brand side when she joined Glanbia Performance Nutrition as Senior Retail Media Manager. We're looking forward to engaging in a great conversation of rank punditry around retail media from a brand perspective.Find Jamie Williams on Linkedin at : https://www.linkedin.com/in/jamiestrothmann/Find Glanbia nutrition on Linkedin at : https://www.linkedin.com/company/glanbiaperformancenutrition/Find Glanbia nutrition online at : https://www.glanbianutritionals.com/enHere's what we asked her : 1. Before joining Glanbia, you spent a number of years working on the agency side. How do you think it helped prepare you for your work at Glanbia? Did it shape how you engage with the agencies that you work with today?2. Let's start to decompose retail media into a number of different capabilities, starting with search. Is search still the most important part of a brand's retail media strategy?3. It seems like every week, a new retail media platform is launched. How can brands hope to manage investments across so many platforms or are some changes that need to take place around consolidation or integration that allows for more automation before brands can think beyond Amazon & Walmart?4. RMNs are increasingly promoting upper funnel ad units like offsite programmatic and streaming TV. Are these services currently appealing to brands for investment? What's keeping these offerings from fully replacing traditional channels like linear TV and print?5. What are your guiding principles around partnering with both brand and customer teams in establishing retail media plans? 6. In-store retail media is another set of ad units that are quickly emerging on the retail media landscape. How do you think about employing these tools from a brand perspective? Is this more of a trade function or should brands be thinking about how to deploy for full funnel strategic activation?7. How are you using AMC today? What business strategies are you trying to solve with more data from the retailer?8. What industry trends around retail media are you most closely paying attention to right now?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies.   We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise.   Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode.   Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall