Podcasts about mindshare

This episode explores the art and science of briefing creators effectively. Danielle Wiley and Casey Benedict discuss best practices, common pitfalls, and innovative strategies for crafting impactful briefs that inspire creativity and ensure campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode explores the evolving landscape of influencer marketing, focusing on the trend of brands trying to get free content from influencers through schemes like gifting and gamification. It critically examines the implications for influencers, brands, and the industry at large, emphasizing the importance of fair compensation and authentic community building. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, Carol talks with Lea Chatham, Head of U.S. Marketing for Heidi Health. She joins the show to talk about how Heidi Health is winning both Mindshare and Marketshare in AI scribe healthcare technology. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

This episode revisits the evolving landscape of influencer management, exploring the complexities of working with managers, brokers, and creators. It offers insights into communication best practices, managing relationships, and navigating industry shifts to optimize campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bestselling rhetorician Jay Heinrichs shows just how powerful and fun this ancient art can be.— YOU'LL LEARN — 1) How shifting tenses can ease tensions2) A huge tip from Donald Trump about speaking in 12-second periods3) The essential steps of making a persuasive argumentSubscribe or visit AwesomeAtYourJob.com/ep69 for clickable versions of the links below. — ABOUT JAY — Jay Heinrichs is the author of the bestselling book, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. His book, Word Hero, teaches how to craft memorable content. Combining tested tools of classical rhetoric with modern neuroscience, Jay has given presentations, workshops, and consults around the world. Jay has served clients including Southwest Airlines, NASA, the Pentagon, Walmart, Ogilvy UK, Mindshare, the National Association of Realtors, Harvard, Dartmouth, University of Virginia, Beachbody, and Kaiser Permanente.He maintains one of the leading language websites, Figarospeech.com, along with Arguelab.com. With more than 30 years in publishing as a writer, editor, and executive, Jay has written for several dozen publications, from The New York Times Magazine to Reader's Digest.• Book: Thank You for Arguing• Website: ArgueLab.com• Website: JayHeinrichs.com• Profile: Bloomberg Business— RESOURCES MENTIONED IN THE SHOW — • Study: Gottman Marriage Research• Book: Moby-Dick: or, The Whale by Herman Melville— THANK YOU SPONSORS! — • Keepsake Voices. Get mom something special and save about $100 with keepsakevoices.com/pete• Narwhal. Treat your home to spotless, fresh floors with us.narwhal.com/pete.• Monarch.com. Get 50% off your first year on with the code AWESOME.• Gusto. Get three months free when you run your first payroll with gusto.com/AWESOME• Shopify. Sign up for your $1/month trial at Shopify.com/better• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grace Teng is a highly seasoned advertising executive with over 20 years of experience spanning politics, advertising, and media strategy. At Zambezi, one of the largest female-owned independent agencies in the U.S., she serves as Partner and Chief Media Officer. She also leads Scale by Zambezi, the agency's dedicated media arm which she helped grow into a division managing over $50 million in billings. Key Expertise & Career Highlights Multidisciplinary Background: Her career includes leadership roles at major agencies such as Mindshare, Deutsch LA, BBDO Worldwide, and Team One (Saatchi & Saatchi). Brand Experience: She has developed integrated communication strategies for global "blue-chip" brands, including Lexus, Google, The Walt Disney Company, Starbucks, Goldman Sachs, and Health-Ade Kombucha.

This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry's readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to effectively measure success, the importance of qualitative data, and the future of influencer marketing in a data-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices

This conversation explores the current state of AI in content moderation, influencer marketing, and data analysis, highlighting the gaps, challenges, and potential for AI to streamline processes while emphasizing the importance of human oversight. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle Wiley and Casey Benedict explore the misconceptions and terminology in influencer marketing, focusing on the problematic use of 'casting' and its implications. They discuss industry nuances, the shift from influencer to creator, and the importance of authentic content creation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send me a text (I will personally respond)Are you struggling to sell the “unsellable” in cybersecurity? Wondering how to create or lead a brand-new product category? Curious about how to maintain a winning sales culture and scale your team when you're growing fast? This episode offers actionable insights for sales and marketing leaders looking to accelerate growth and navigate the changing cybersecurity landscape.In this conversation we discuss:

In this engaging conversation, Danielle Wiley and Jon Crowley explore the implications of AI-generated videos and avatars in marketing and influencer culture. They discuss the potential for disruption, ethical concerns, and the future of content creation in a world increasingly driven by AI technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging conversation, Danielle Wiley and Casey Benedict dissect the evolving landscape of influencer marketing, analyzing recent industry debates, Unilever's influencer strategies, and the true value of influencer content in modern marketing ecosystems. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode dives into common snafus in influencer marketing, focusing on deadlines, communication, and contractual misunderstandings. Hosts Casey and Danielle share real-world examples and practical insights to help brands and influencers navigate these challenges effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the fast-paced world of influencer marketing, it's easy to get bogged down by the negative noise. But what if we shifted our focus to the positive changes and opportunities emerging within this space? In this post, we'll explore several uplifting insights from a recent conversation with industry experts Danielle Wiley and Casey Benedict, highlighting the breakthroughs and benefits of influencer marketing today. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, discussing its current state, misconceptions, and the transition from influencers to creators. They delve into the challenges faced by the industry, the importance of authenticity, and the need for adaptation in marketing strategies. The discussion also touches on the impact of AI and the necessity for genuine connections in influencer partnerships, concluding with a commitment to focus on positive aspects in future conversations. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, particularly focusing on the effectiveness and pitfalls of long-term ambassador programs. They discuss the importance of understanding brand needs, the balance between one-off campaigns and long-term partnerships, and the significance of building relationships with influencers. The dialogue emphasizes that while ambassador programs can be beneficial, they are not necessary for every brand and can lead to challenges if not approached thoughtfully. The speakers advocate for a more nuanced understanding of influencer marketing strategies, encouraging brands to consider their unique circumstances before committing to long-term contracts. Learn more about your ad choices. Visit megaphone.fm/adchoices

The new year hype is gone — and for a lot of people, what's left is mental overload.In this episode of The MindShare Podcast, David Greenspan tackles a problem many high performers are facing right now: knowing what needs to be done, but struggling to focus, organize thoughts, and move forward.This isn't a motivation episode and it's not about hustle or shiny tools. Instead, David breaks down why overthinking, mental congestion, and unprocessed decisions drain energy — and how journaling, done the right way, can become a powerful outlet for clarity, focus, and productivity.You'll learn:Why “being busy” often masks mental overloadHow unresolved thoughts quietly drain energy and performanceWhat journaling actually is (and what it isn't) for driven professionalsHow writing things down creates clarity and momentumWhen and how to use journaling as a practical tool — not a daily chore00:00 – IntroWhy focus disappears after the new year hype fades03:45 – When Thinking Becomes the ProblemMental overload vs. motivation12:10 – What Journaling Actually Is (and Isn't)Thinking on paper for clarity and productivity21:00 – Why Writing Things Down Creates EnergyHow clarity removes mental weight28:40 – Sponsor BreakKiTS Keep-in-Touch Systems & REM Real Estate Magazine30:30 – How to Journal in a Way That Actually WorksWhen to write, what to write, and why timing matters43:10 – Why Most People Avoid ThisEgo, avoidance, and the fear of responsibility

The new year hype is gone — and what's left is the truth.In this episode of The MindShare Podcast, David Greenspan doesn't offer tactics, frameworks, or motivation. Instead, he puts listeners in front of a mirror with seven uncomfortable questions that expose where agents, brokerages, and the industry itself are drifting.Recorded ahead of moderating a private dinner for high-level leaders, this episode explores what really determines who survives the next decade in real estate — and who becomes replaceable by technology, portals, or apathy.David unpacks:Who the real “enemy” of the industry will be in 10 yearsHow lowered standards quietly erode public trustThe behaviours that poison the well for everyoneWhat high performers do differently when nobody's watchingThe emotional weight people keep carrying instead of confrontingWhy distractions often protect us from harder decisionsHow to define a successful day before looking at the numbers00:00 – IntroWhy this episode isn't hype, tactics, or answers03:10 – Who Does the Industry Hate in 10 Years?Technology, attention, and being easy to replace10:45 – What Standard Cheapens the Profession?How erosion happens quietly — and why silence is costly17:30 – What Behaviour Lowers the Bar for Everyone?Why consumer trust is shared, not individual25:40 – Sponsor BreakKiTS Keep-in-Touch Systems & REM Real Estate Magazine28:00 – What Do You Respect in High Performers?The traits that last when flash fades35:10 – If 20% Disappeared Tomorrow…Emotional weight, misalignment, and hard decisions avoided43:30 – What Distraction Protects You?How convenience becomes the enemy of progress50:10 – How Do You Know It Was a Good Day?Building an internal scoreboard that keeps you grounded56:30 – Final Action Sequence & Close

In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing various aspects such as the differences between platforms like YouTube and TikTok, the importance of content quality, and the challenges of influencer compensation. They delve into the metrics that matter, the nuances of influencer tiers, and the impact of brand trust on influencer partnerships. The discussion highlights the evolving landscape of digital marketing and the strategies that can lead to successful campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices

Idag gästar Clara Grelsson, Sverigechef för Adnuntius, som för två år sedan tog steget från vd-rollen på Mindshare till tech- och plattformssidan inom adtech. Samtalet handlar om varför nordisk, egenbyggd annonsteknologi är viktig, hur Adnuntius kortar värdekedjan i programmatisk annonsering så att mer av budgeten faktiskt går till annonsering och inte dolda avgifter, samt hur det nya EU-regelverket TTPA, Transparency and Targeting of Political Advertising, påverkar politisk annonsering och transparens i digitala kampanjer. Missa inte en otrolig kvart och glöm inte prenumerera och följa oss på instagram

In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, focusing on the challenges posed by influencer contracts and the often tumultuous relationships between agencies and influencers. They share personal horror stories from their experiences, highlighting the importance of professionalism, clear communication, and the role of talent managers in navigating these relationships. The discussion emphasizes the need for accountability and the impact of negative experiences on agency operations, while also hinting at the potential for future discussions on the topic. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Canada is changing fast — and not in ways most people are prepared to talk about.In this raw, unfiltered episode of The MindShare Podcast, David Greenspan delivers his bold predictions for 2026, confronting the political, economic, technological, and cultural forces reshaping Canada and North America — and what they mean for REALTORS®, mortgage professionals, business owners, parents, and everyday Canadians.This episode dives deep into:Canada's affordability collapse and housing shortfallRecord immigration levels and the strain on infrastructure, housing, and trustWhy inflation hasn't cooled — and why this is the new normalRising crime, eroding safety, and declining public confidenceHow AI and smartphones are destroying critical thinkingWhy social media is mentally bankrupting societyThe real estate market's prolonged “psychological recession”Worsening customer service, ghosting culture, and declining accountabilityWhy food systems, technology, and consumer behavior are about to change dramaticallyThis is not a political rant.It's a reality check — with facts, data, and hard truths.David also lays out a clear comeback path, focusing on discipline, relationships, local MindShare, independent thinking, and consistency in a world that feels increasingly chaotic.If you feel like:Home no longer feels like homeThe system isn't working for regular peopleThe middle class is being squeezed from every directionTrust is eroding across institutions and industries…this episode will put words to what you've been feeling — and give you direction when everything else feels unstable.

Dr. Adam Gamwell returns to Trending in Education to explore the evolving collision of anthropology, artificial intelligence, and the human experience. Since his last appearance in 2019, the technological landscape has seen seismic transformations—from the pandemic to the explosion of generative AI. Host Mike Palmer and Adam discuss why the anthropological imagination is more critical than ever for navigating these changes. Adam details his transition from predicting trends to actively building AI tools with his organizations, Anthrocurious and Clueful. He argues that anthropologists must move beyond critique and become makers to ensure human context remains central to technological development. The conversation spans the fragmentation of modern culture, the "Prometheus moment" of AI adoption, and the challenge of maintaining epistemic security in an era of digital exhaust and "AI slop." Mike and Adam also tackle the personal side of the equation: parenting and education. They discuss the atrophy of critical thinking skills, the insights Western parents can learn from Maya and Inuit child-rearing practices, and the importance of designing "socio-petal" technologies that bring people together rather than driving them apart. Key Takeaways: Anthropologists as Builders: Adam emphasizes the need for social scientists to get their hands dirty with code. By moving from pure critique to "vibe coding" and software development, anthropologists can bake human context and ethics into AI tools from the ground up. The Fragmentation of Culture: The internet and algorithmic feeds have fractured the monoculture into isolated microcultures. Understanding this landscape requires using the very tools—AI and large-scale data analysis—that helped create the fragmentation in the first place. Critical Thinking as Muscle Memory: Just as language acquisition changes after age five, critical thinking is a skill that can atrophy without practice. Over-reliance on generative AI in education risks weakening the cognitive muscles students need to evaluate truth and context. Ancient Wisdom for Modern Parenting: Adam and Mike discuss the book Hunt, Gather, Parent and how indigenous practices of patience and autonomy offer a counter-narrative to the high-control, high-anxiety style of Western parenting in a digital age. Why You Should Listen: This episode offers a refreshing departure from the standard "robots will take our jobs" narrative. Instead, it provides a grounded, human-centric framework for understanding how we co-evolve with our tools. Whether you are an educator worried about AI plagiarism, a parent navigating screen time, or a tech enthusiast interested in how "thick data" can improve large language models, Adam's insights bridge the gap between high-level academic theory and the practical realities of daily life. If you enjoy this conversation, please like, follow, and share Trending in Education wherever you get your podcasts. Timestamps: [00:00] Intro and welcome back to Dr. Adam Gamwell. [02:40] From predicting the future to building software: Anthropology meets AI. [07:45] Robots, agentic AI, and keeping humans in the loop. [11:00] Taste, community, and the human elements AI cannot automate. [13:30] Cultural fragmentation and the challenge of sensemaking. [21:10] The atrophy of critical thinking and the "training wheels" problem. [27:00] Parenting in the digital age: Lessons from Hunt, Gather, Parent. [34:00] "Socio-petal" vs. "Socio-fugal" technologies: Designing for connection. [36:00] Mindshare and Klu: Making academic research accessible to business. [41:00] Conclusion and takeaways.

In this candid leadership meeting, Virtual Rockstar team navigates real-time crises, dealing with the aftermath of a major earthquake and super typhoon that caused power outages for team members, while simultaneously celebrating monumental company growth.Listen in as they discuss the immediate need to pivot roles for a major upcoming virtual event, the inspiring perseverance of team members like Andre, and the incredible success of their recent event marketing, which has led to a record-breaking number of discovery calls.The second half of the episode offers a powerful deep dive into the company's 90-Day Leadership Challenge, emphasizing the foundational role of trust in building a high-performing, committed team.Key Discussion Points & Wins:Pivoting Through Disaster: The immediate operational challenges caused by a recent magnitude 7 earthquake and power outages, and how the team quickly delegates key roles for the upcoming Virtual Rockstar Quarterly Town Hall.Record-Breaking Growth: The team celebrates being on track to hit their "Super Bonus" goal, with a massive influx of discovery calls, 18 in just four days! following successful industry events.The Power of Events: Will shares humbling stories from recent industry events (Mindshare and Therapy) where clients praised their VAs, validating their specialization in the PT/SLP space.New Recruiting Strategy: Introducing a new "School Group" intended to become a massive thought-leader community, acting as an internal candidate pool to cherry-pick the best VAs for future hires.Deep Dive: The Leadership Challenge: A discussion on the core themes of their leadership training:Trust as the Foundation: Why Trust is the most important element of leadership, enabling healthy conflict and commitment.Leading from Love and Authenticity: The realization that powerful leadership comes from being authentic and operating from a place of genuine care (like Hope's and Denise's shares)."Good" When Things Go Wrong: A reminder of the military concept that bad things are "Good" because they present an opportunity to learn and grow.Policy Change for Wales: The decision to change the hiring policy for their largest clients ("Wales") to accommodate temporary full-time contracts (2-6 months) to ensure they never lose a valuable relationship, confident they can repurpose skilled VAs quickly.The Greater Purpose: Will explains that the true "why" of the leadership training is not just business success, but to empower each team member to be a more effective mother, sister, and leader in their own families.This is a masterclass in demonstrating vulnerability, accountability, and the strength of a team built on trust, even when facing external crises.Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode of DriveTime, Jeff Blocher, Director of Sales, Traditional Aftermarket, MANN+HUMMEL Filtration, talked about MANN+HUMMEL's brand lineup (MANN, WIX and Purolator) and the unique brand strengths that differentiate the company's products in the competitive automotive filtration category.Blocher also discussed how the company prioritizes education in the field to ensure customers choose and install the right filters for every application. He referenced the important interaction between the counter professional and the technician; the most important link in the chain of distribution many would agree.

In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-first product drops and the need for brands to adapt to these changes in the marketing ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of The MindShare Podcast, David Greenspan shares the story he's never told publicly — the real origin of KiTS, the fire that fueled it, and the competitive moment that changed everything.With the recent news that Morris Marketing has officially shut down their newsletter service, this episode couldn't be more timely.David reveals how KiTS started from nothing, how a competitor once called pretending to be a potential client, and how that moment lit a fire that still burns today.You'll learn:How KiTS became a leader in real estate marketingWhy newsletters are STILL one of the most reliable tools for building MindShareHow tangible marketing triggers neuroscience and long-term client loyaltyHow MindShare101 grew from agents needing more than marketingWhy consistency, identity, and influence outperform trends every timeThis episode is both a powerful story and a strategic reminder:Real estate success belongs to those who outlast.If you're a KiTS user, you'll feel even more confident you chose the right partner.If you're not using KiTS yet — especially if Morris Marketing was your provider — this episode makes it clear why now is the time to reach out.Key Topics Covered:The early days of KiTS — and the competitor call that lit the fireWhat makes newsletters the most enduring marketing channelWhy consistency creates long-term MindShareHow KiTS evolved into MindShare101A direct message to current clients — and a call to action for new onesAction Steps From This Episode:Identify a moment that lit your fire — and recommit to it.Start (or double down on) consistent newsletter marketing.Choose one area of your life to build intentional MindShare.Reach out to KiTS if your previous system shut down or your marketing has stalled.If Morris Marketing was your provider — or if your marketing has gone quiet — now is the time to explore KiTS. Visit MindShare101.com/KiTS to get started.

In this engaging conversation, Casey Benedict and Danielle Wiley reflect on gratitude, the impact of social media on parenting, and the evolution of their careers. They discuss the importance of community, continuous learning, and the relationships they've built in the marketing industry. The conversation also touches on their Thanksgiving traditions, highlighting the joy of culinary experiences and family gatherings. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people chase success through big bursts of effort, viral moments, or “when motivation hits.”But the people who win — the ones who influence, inspire, lead, and earn loyalty — do it through consistency.In this solo episode of The MindShare Podcast, David Greenspan reveals The Consistency Code, a simple and powerful framework for building long-term MindShare through reliability, reputation, and repeated identity in business, leadership, parenting, coaching, and everyday life.You'll learn how to define what people can count on you for, establish the identity you want to be remembered by, and build a repeatable rhythm that aligns with your strengths and message — without burning out or constantly reinventing yourself.If you're tired of starting strong and fading, or if you want people to not just notice you but remember you, this episode is the reset you need.Topics Covered:Why consistency is stronger than intensityHow patterns build trust, identity, and reputationWhat consistency looks like in business, leadership, parenting, and coachingThe 3-Part Consistency Code: Message → Medium → RhythmHow consistency becomes legacyAction Steps From This Episode:1️⃣ Write down what people should be able to consistently count on you for2️⃣ Decide how you want to be permanently remembered3️⃣ Choose your message, medium, and rhythm — then commit

Revolutionary health leader JJ Virgin is a triple-board certified nutrition expert, Fitness Hall of Famer, and a passionate advocate for the healing power of food and exercise. She's on a mission to redefine aging—not as something to endure, but as a stage of life to own with strength, vitality, and purpose. A 4-time New York Times bestselling author, JJ is known for innovative, breakthrough concepts like "Muscle Changes Everything" and the inspiring shift from “aging gracefully” to Aging Powerfully. Her muscle-first approach challenges outdated weight loss models, helping people build strength, boost metabolism, and take control of their body and destiny. She's also the founder of the Health Business Growth Collective (formerly Mindshare), the most influential community of health entrepreneurs in the world. Her leadership has helped launch more New York Times bestsellers, PBS specials, and 7-figure brands than any other group in the industry. A powerful media personality, JJ has co-hosted TLC's Freaky Eaters, served as the nutrition expert for Dr. Phil's Weight Loss Challenges, and appeared on PBS, Dr. Oz, Rachael Ray, The TODAY Show, and more. She regularly commands audiences of 10,000+, has shared the stage with icons like Tony Robbins, Seth Godin, and Gary Vaynerchuk, and teaches for Tony Robbins' Life Mastery program. ©2024 JJVIP LLC. All Rights Reserved. JJ is also a successful entrepreneur, having built two multimillion-dollar businesses—including a 7-figure personal brand—and is a 3x Inc. 5000 founder and top 10 finalist for the John C. Maxwell Leadership Award. JJ is the author of The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin's Sugar Impact Diet, JJ Virgin's Sugar Impact Diet Cookbook, and Warrior Mom: 7 Secrets to Bold, Brave Resilience, which chronicles the lessons she learned while fighting for her son's life. Her popular podcast, Well Beyond 40, has surpassed 22 million downloads, and her social content reaches millions across YouTube, Instagram, TikTok, Facebook, etc. With her signature blend of nutrition, fitness, mindset, and business strategy, JJ empowers health leaders and individuals alike to show up stronger, live longer, and lead a new era of health and high performance.“I recommend this product to my clients for hemorrhoids, fissures, itching, irritation, dryness and for any kind of butt drama. I like it because it's all-natural, soothing, effective, multi-purpose and female founded. It's made with healing ingredients such as arnica, vitamin e oil, organic aloe and the branding speaks for itself.” Use code VAGINACOACH to save 20% at www.anythingbrands.comThank you so much for listening! I use fitness and movement to help women prevent and overcome pelvic floor challenges like incontinence and organ prolapse. There is help for women in all life stages! Every Woman Needs A Vagina Coach! Please make sure to LEAVE A REVIEW and SUBSCRIBE to the show for the best fitness and wellness advice south of your belly button. *******************I recommend checking out my comprehensive pelvic health education and fitness programs on my Buff Muff AppYou can also join my next 28 Day Buff Muff Challenge https://www.vaginacoach.com/buffmuffIf you are feeling social you can connect with me… On Facebook https://www.facebook.com/VagCoachOn Instagram https://www.instagram.com/vaginacoach/On Twitter https://twitter.com/VaginaCoachOn The Web www.vaginacoach.comGet your Feel Amazing Vaginal Moisturizer Here

In the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish would disappear from the influencer marketing realm. Their insights shed light on the importance of adapting to new consumer behaviors and the need for brands to trust their agencies for strategic guidance. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to success wasn't about chasing attention — instead it was about being remembered?In this episode of The MindShare Podcast, David Greenspan brings it all full circle, explaining why MindShare isn't just a marketing idea — it's the foundation of influence in every part of life.From running a business to leading a team, parenting your kids, or coaching athletes — the ability to stay top-of-mind is what drives trust, loyalty, and long-term success.David shares the four pillars of building MindShare — consistency, relevance, emotion, and presence — and shows how to apply them everywhere, every day.Whether you're a REALTOR®, entrepreneur, parent, or leader, this episode will reshape the way you think about influence, connection, and lasting impact.

This week, Ivy Slater, host of Her Success Story, chats with her guests, Grace Kwak and Alexis Toney. The three talk about the challenges of standing out in an intensely crowded marketing space, the crucial role of relationships and referrals in their growth, and the lessons they've learned from early hiring decisions and business setbacks. In this episode, we discuss: How Background Noise got started What has kept the team motivated and growing in a crowded marketing environment space When to hire and scale a team in a small agency Why partnering with other agencies is part of their growth strategy Who benefits from keeping in touch How setbacks and surprises shape leadership   Grace Kwak is a growth marketing expert who has spent her career shaping customer journeys from every angle – working within agencies and startups alike – Grace Kwak's newest chapter is leading growth, marketing strategy and analytics at Background Noise. As a first-generation Korean-American, Grace is actively aware of how experiences vary from person to person, and how brands must keep diversity of customer experiences top-of-mind at all times. Across her career, she's contributed to growth for brands including Cecred, Taco Bell, Follain, Papa John's, Hint Water, Dunkin Donuts, NBC Sports, COTY, Lysol, Mucinex, and American Family Insurance. She's been internally honored for her contributions, earning an MVP award at Mindshare and a Person of New York award at Performics. She's contributed to internal presentations around International Women's Day Webinar at Big Spaceship, growth marketing for We Are Rosie and is published with MediaPost. Alexis Toney is a strategy and innovation leader who has built her career at the intersection of data, creativity, and cultural storytelling – Alexis Toney is the Chief Strategy & Innovation Officer at Background Noise. She drives brand innovation through research, analytics, and strategy, overseeing proprietary market research and social listening tools that help clients stay ahead of the curve. With more than eight years of experience in performance analytics, media strategy, and marketing intelligence, Alexis has shaped growth strategies for brands across industries while championing people-first insights. Her career path spans roles at Big Spaceship, Ovadia & Sons, and Laundry Service, where she led research, eCommerce, and media strategy initiatives. At Background Noise, Alexis contributed to the launch of Cécred and has collaborated with brands such as Google, Sony, NBC Sports, UPS, Weight Watchers, and Papa Johns throughout her career. Her work has been recognized with honors including Adweek Media Rising Star and the ADCOLOR Future Award. Based in Brooklyn, Alexis balances her data-driven leadership by day with her creative side as a DJ, music producer, and drummer by night. Website: https://www.backgroundnoise.co/ Social Media Links:  https://www.linkedin.com/in/gracejkwak/ https://www.linkedin.com/in/alexistoney/  

In our latest 3 Lessons from Breakthrough Leaders podcast episode, we're joined by Nick Emery, a powerhouse in global marketing and advertising, and CEO of Jellyfish.With a career spanning nearly 40 years, Nick's journey has taken him from selling quarter-page ads in Country Homes and Interiors magazine to co-founding and leading Mindshare, WPP's largest media agency. Today, he heads Jellyfish, a global, AI-driven digital marketing organisation, and serves as a partner in the innovative Brandtech Group.Throughout his career, Nick has helped shape how brands connect with audiences in an era of constant change. In this episode, he shares powerful insights on creativity, adaptability, and leading through transformation in the ever-evolving marketing landscape.In this episode, we explored 3 lessons with Nick:Anything is Possible with TeamworkBring the Human into AIOvercome Resistance to Change This podcast brings you genuine, inspiring conversations with extraordinary leaders, many of them Breakthrough alumni, who are proving that business can be a force for good. Created with purpose, not profit, it's designed to spark fresh insights and help leaders at all stages make an impact.Find out more about Nick here: ⁠https://uk.linkedin.com/in/nick-emery-663944162Connect with our hosts:Dr Bart Sayle: ⁠⁠https://eu1.hubs.ly/H0l3D9H0⁠Zannah Ryabchuk: ⁠https://eu1.hubs.ly/H0l3KL-0⁠Visit Breakthrough Global Website: ⁠https://eu1.hubs.ly/H0l3GdG0⁠Follow Breakthrough Global on Linkedin: ⁠https://eu1.hubs.ly/H0l3Kvc0⁠Follow Breakthrough Global ⁠on Instagram: ⁠https://eu1.hubs.ly/H0l3K-40

In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content ownership, the current trends in pricing and usage rights, and the importance of effective collaboration between brands and influencers to achieve successful marketing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict discuss the recent NIIMBUS conference, focusing on key insights from keynote speaker Sarah Watson, the challenges of navigating the influencer marketing landscape, and the importance of metrics and team dynamics. They explore creative approaches to influencer campaigns and the complexities of budgeting and RFPs in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging conversation, Danielle and Casey explore the evolution of influencer marketing, the impact of AI on podcasting, and the nostalgic reflection on past marketing strategies. They discuss the decline of Twitter parties, the rise of affiliate marketing, and the nuances of influencer relationships, including crisis communications and the transition from bloggers to paid spokespeople. The conversation wraps up with thoughts on the future of blogging and the importance of long-form content. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of understanding parasocial relationships, authenticity, and the challenges of client expectations. They discuss how influencer crushes can cloud judgment in recruitment, the role of trust in influencer effectiveness, and the need for diverse influencer selection. The conversation also touches on the regulatory aspects of authenticity and the dangers of aspirational marketing, concluding with insights on improving client relationships and decision-making processes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the evolving landscape of marketing to Gen Z, emphasizing the importance of in-person connections and experiential marketing. They discuss how brands can facilitate real-world interactions, understand the cultural context of Gen Z, and the role of community in building brand loyalty. The discussion highlights the shift from high-production marketing to more authentic, lo-fi experiences that resonate with younger audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The MindShare Podcast, host David Greenspan breaks down why the simplest solutions are often the most powerful in both business and life. Fresh off the MindShare Mastermind, David shares the importance of surrounding yourself with the right community, why direct mail and repeat/referral business are outperforming shiny lead-gen promises, and how mindset, time, and discipline will make or break the rest of your year.He also reflects on his upcoming ride with the Ontario REALTORS Care® Foundation Motorcycle Ride for Shelter — reminding us that giving back is part of building a strong real estate culture.Tune in for straight talk, marketing strategies, and actionable steps you can implement today to simplify your business and accelerate your results.Key Topics Covered:Why the right community is your unfair advantage.Marketing reset: why direct mail, referrals, and simplicity are outperforming online leads.Real coaching examples where small tweaks created big wins.The importance of time management, mindset, and discipline for year-end success.The Ride for Shelter and the bigger culture REALTORS® are building.Action Steps for Listeners:Audit your environment — surround yourself with people who drive you forward.Commit to a 90-day marketing plan with at least one physical touchpoint.Do a 3-day time audit and identify where you're leaking productivity.Write down 3 non-negotiables for fall — and execute them daily.Sponsors:KiTS Keep in Touch SystemsREM Real Estate MagazineREVEL Realty Inc.Call to Action:

This week on Own It we're talking to Casey Benedict from Maverick Mindshare. Her firm spawned from the conflict between bloggers and public relations professionals that emerged in early days of brands being involved in social media. She began bridging the gap between the two sides and brokering brand deals with what we now know as influencers.  We talked about her journey to starting and building her agency, her thoughts on the agency gap in agency ownership and her hard-line position as a tennis player that Pickle Ball is an invasive species. We had such a fun chat. You'll enjoy it as much as we did. Here's my conversation with Casey Benedict.  You can find links to Casey Benedict's LinkedIn Profile and Maverick Mindshare's agency website in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

In this conversation, Danielle and Casey explore the nuances of authenticity in conversations, the impact of AI on influencer marketing, and the misconceptions surrounding influencer effectiveness. They discuss the importance of community and human touch in marketing strategies, share personal experiences, and reflect on the future of influencer marketing in the age of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the middle of September — back-to-school, back to traffic, back to routine — and time for you to reset for the fall market. But too many agents are still hiding behind headlines, crying about fallout, or waiting for business to land in their lap.In this straight-talk episode, David Greenspan cuts through the excuses and breaks down what actually works right now in Canadian real estate:The latest in the iPro Realty collapse & why it's no excuse for inactionWhere to invest your marketing dollars in 2025 for the highest ROIWhat Realtor.ca traffic stats really tell us about websites and lead genWhy time is the most important currency in business and life — and how to leverage itIf you're serious about building MindShare (because MindShare = Market Share), this episode will push you to reset your focus, refine your strategy, and finish the year strong.Sponsors:KiTS Keep in Touch SystemsREM Real Estate MagazineREVEL Realty Inc.Links & Resources:

Gold surged past the $3,600 an ounce level for the first time on Monday, hitting a record high, as soft U.S. labor data reinforced expectations the U.S. Federal Reserve will cut interest rates next week. Meanwhile, tokenized gold continues to rocket on Ethereum.~This episode is sponsored by iTrust Capital & Gemini~iTrustCapital | Get $100 Funding Reward + No Monthly Fees when you sign up using our custom link! ➜ https://bit.ly/iTrustPaulSign up for The Gemini Credit Card and get an extra $50 in crypto!➜ https://bit.ly/GeminiPBN00:00 Intro00:10 Sponsor: iTrust Capital00:40 Gold all time high01:10 Gold is the safe Bitcoin01:30 El Salvador buys gold over Bitcoin01:50 Tether dumping Bitcoin for gold02:10 Gold vs Treasuries02:30 Gold mindshare vs Bitcoin03:00 It's Already happening in Venezuela04:15 Onchain gold is cheaper04:45 ETH Gold up 100% YoY05:00 Ethereum gold rush to DeFi05:20 Gold yields on telegram06:10 Asia - Hong Kong Gold06:50 Sui Gold07:00 World Gold Council 202607:30 Federal reserve independence fears08:00 Sponsor: Gemini08:40 Peter Schiff was right09:45 Stocks & collectibles on ethereum11:30 Digital gold has cultural roots for kids too12:20 The Flip12:40 Outro#Crypto #Ethereum #Gold~Ethereum Boosting Gold To New All-Time Highs!

Courtney and Whitney highlight powerful conversations Whitney recorded at The Room Women's Leadership Summit with female marketers from Discover, Yoobi, Mindshare, Amazon, Maesa, and Expedia. From trailblazing moms and sisterly inspiration to momma's best recipes and unexpected confessions, it's an episode filled with celebration, laughs, and a little queso on the side. What you'll hear: What we've been cookin', who we've been entertainin', and any kitchen conundrums of the week... often in our Momma's Texas accent Chatting with siblings about what it was like around their dinner table growing up, favorite family recipes and stories that celebrate moms Interviews with celebrity chefs, restaurateurs, and culinary entrepreneurs about the influence and inspiration from their moms Weekly recipes from us and our guests posted out the Hey Sis, Eat This website     - Website: https://www.heysiseatthis.com   - Recipes from our Us and Our Guests: https://www.heysiseatthis.com/our-recipes  - Call into the Hey Sis Hotline: 1-866-4 HEY SIS or 1-866-443-9747 - Email: hello@heysiseatthis.com   - Instagram: https://www.instagram.com/heysiseatthis/  - Facebook: https://www.facebook.com/heysiseatthis  - YouTube: https://www.youtube.com/@heysiseatthis

This week on GTM Live, Carolyn sits down with Sam Dunning, SEO leader and B2B growth expert, to unpack how SEO has dramatically evolved and what top-performing companies must do to adapt.They dive into why traditional SEO—focused on keywords, rankings, and traffic—is now too siloed, and how modern SEO needs to align with revenue, messaging, and the full customer journey.They also explore outdated SEO metrics, the pitfalls of last-touch attribution, and why shifting to a revenue-influence mindset is essential.You'll hear what modern SEO looks like in a revenue-led org, how category narrative (not keyword stuffing) is the new growth lever, and how AI is reshaping both content production and search behavior.Together, Carolyn and Sam challenge the idea that SEO can be a standalone marketing channel, it's a powerful GTM distribution engine when done right.Key topics in this episode:Why SEO can't be a silo anymoreHow to reframe SEO as a distribution strategy, not just a traffic engineWhy aligning SEO with your company's POV drives better outcomesHow AI is reshaping the content and SEO landscapeWhy B2B companies need to track influence, not just rankings or leadsThe biggest SEO measurement mistakes teams still makeWhat high-performing teams are doing differently with content