Podcasts about mindshare

In this conversation, Danielle and Casey explore the evolving landscape of marketing to Gen Z, emphasizing the importance of in-person connections and experiential marketing. They discuss how brands can facilitate real-world interactions, understand the cultural context of Gen Z, and the role of community in building brand loyalty. The discussion highlights the shift from high-production marketing to more authentic, lo-fi experiences that resonate with younger audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The MindShare Podcast, host David Greenspan breaks down why the simplest solutions are often the most powerful in both business and life. Fresh off the MindShare Mastermind, David shares the importance of surrounding yourself with the right community, why direct mail and repeat/referral business are outperforming shiny lead-gen promises, and how mindset, time, and discipline will make or break the rest of your year.He also reflects on his upcoming ride with the Ontario REALTORS Care® Foundation Motorcycle Ride for Shelter — reminding us that giving back is part of building a strong real estate culture.Tune in for straight talk, marketing strategies, and actionable steps you can implement today to simplify your business and accelerate your results.Key Topics Covered:Why the right community is your unfair advantage.Marketing reset: why direct mail, referrals, and simplicity are outperforming online leads.Real coaching examples where small tweaks created big wins.The importance of time management, mindset, and discipline for year-end success.The Ride for Shelter and the bigger culture REALTORS® are building.Action Steps for Listeners:Audit your environment — surround yourself with people who drive you forward.Commit to a 90-day marketing plan with at least one physical touchpoint.Do a 3-day time audit and identify where you're leaking productivity.Write down 3 non-negotiables for fall — and execute them daily.Sponsors:KiTS Keep in Touch SystemsREM Real Estate MagazineREVEL Realty Inc.Call to Action:

This week on Own It we're talking to Casey Benedict from Maverick Mindshare. Her firm spawned from the conflict between bloggers and public relations professionals that emerged in early days of brands being involved in social media. She began bridging the gap between the two sides and brokering brand deals with what we now know as influencers.  We talked about her journey to starting and building her agency, her thoughts on the agency gap in agency ownership and her hard-line position as a tennis player that Pickle Ball is an invasive species. We had such a fun chat. You'll enjoy it as much as we did. Here's my conversation with Casey Benedict.  You can find links to Casey Benedict's LinkedIn Profile and Maverick Mindshare's agency website in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

In this conversation, Danielle and Casey explore the nuances of authenticity in conversations, the impact of AI on influencer marketing, and the misconceptions surrounding influencer effectiveness. They discuss the importance of community and human touch in marketing strategies, share personal experiences, and reflect on the future of influencer marketing in the age of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the middle of September — back-to-school, back to traffic, back to routine — and time for you to reset for the fall market. But too many agents are still hiding behind headlines, crying about fallout, or waiting for business to land in their lap.In this straight-talk episode, David Greenspan cuts through the excuses and breaks down what actually works right now in Canadian real estate:The latest in the iPro Realty collapse & why it's no excuse for inactionWhere to invest your marketing dollars in 2025 for the highest ROIWhat Realtor.ca traffic stats really tell us about websites and lead genWhy time is the most important currency in business and life — and how to leverage itIf you're serious about building MindShare (because MindShare = Market Share), this episode will push you to reset your focus, refine your strategy, and finish the year strong.Sponsors:KiTS Keep in Touch SystemsREM Real Estate MagazineREVEL Realty Inc.Links & Resources:

Gold surged past the $3,600 an ounce level for the first time on Monday, hitting a record high, as soft U.S. labor data reinforced expectations the U.S. Federal Reserve will cut interest rates next week. Meanwhile, tokenized gold continues to rocket on Ethereum.~This episode is sponsored by iTrust Capital & Gemini~iTrustCapital | Get $100 Funding Reward + No Monthly Fees when you sign up using our custom link! ➜ https://bit.ly/iTrustPaulSign up for The Gemini Credit Card and get an extra $50 in crypto!➜ https://bit.ly/GeminiPBN00:00 Intro00:10 Sponsor: iTrust Capital00:40 Gold all time high01:10 Gold is the safe Bitcoin01:30 El Salvador buys gold over Bitcoin01:50 Tether dumping Bitcoin for gold02:10 Gold vs Treasuries02:30 Gold mindshare vs Bitcoin03:00 It's Already happening in Venezuela04:15 Onchain gold is cheaper04:45 ETH Gold up 100% YoY05:00 Ethereum gold rush to DeFi05:20 Gold yields on telegram06:10 Asia - Hong Kong Gold06:50 Sui Gold07:00 World Gold Council 202607:30 Federal reserve independence fears08:00 Sponsor: Gemini08:40 Peter Schiff was right09:45 Stocks & collectibles on ethereum11:30 Digital gold has cultural roots for kids too12:20 The Flip12:40 Outro#Crypto #Ethereum #Gold~Ethereum Boosting Gold To New All-Time Highs!

In this conversation, Danielle and Casey discuss the pros and cons of hiring an influencer marketing agency versus managing influencer marketing in-house. They explore various factors that influence this decision, including brand size, expertise, and cost-effectiveness. The discussion emphasizes the value of agency services in navigating the complexities of influencer marketing and the potential benefits of collaboration between in-house teams and agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the challenges and benefits of ambassadorships versus one-off collaborations. They discuss the importance of ethics in social media, the dynamics of long-term relationships, and the role of data in making informed decisions. The conversation also touches on the realities of seasonal campaigns and the cost implications of managing influencer relationships in-house. Overall, the discussion emphasizes the need for brands to build genuine connections with influencers while navigating the evolving landscape of social media marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Courtney and Whitney highlight powerful conversations Whitney recorded at The Room Women's Leadership Summit with female marketers from Discover, Yoobi, Mindshare, Amazon, Maesa, and Expedia. From trailblazing moms and sisterly inspiration to momma's best recipes and unexpected confessions, it's an episode filled with celebration, laughs, and a little queso on the side. What you'll hear: What we've been cookin', who we've been entertainin', and any kitchen conundrums of the week... often in our Momma's Texas accent Chatting with siblings about what it was like around their dinner table growing up, favorite family recipes and stories that celebrate moms Interviews with celebrity chefs, restaurateurs, and culinary entrepreneurs about the influence and inspiration from their moms Weekly recipes from us and our guests posted out the Hey Sis, Eat This website     - Website: https://www.heysiseatthis.com   - Recipes from our Us and Our Guests: https://www.heysiseatthis.com/our-recipes  - Call into the Hey Sis Hotline: 1-866-4 HEY SIS or 1-866-443-9747 - Email: hello@heysiseatthis.com   - Instagram: https://www.instagram.com/heysiseatthis/  - Facebook: https://www.facebook.com/heysiseatthis  - YouTube: https://www.youtube.com/@heysiseatthis

In this conversation, Danielle and Casey explore the complexities of influencer marketing, particularly focusing on pricing standards, agency fees, and the challenges of transparency in the industry. They discuss the 'black box' nature of influencer compensation, the discrepancies in agency fees, and the emotional dynamics involved in negotiations. The conversation emphasizes the need for better understanding and standardization in influencer marketing practices, while also highlighting the role of agencies in navigating these challenges. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The MindShare Podcast, David Greenspan tackles the question every realtor is asking right now: Should you pull back or double down in today's unstable market?From prospecting strategies that actually work, to a reality check on the iPro Realty collapse, to the bigger implications of CREA's new Realtor.ca ads - this episode gives you the playbook to stay resilient when others are retreating.Because here's the truth: MindShare = Market Share. If you aren't building it now, you'll be forgotten when the rebound comes.

In this episode, Danielle and Casey reflect on the transition into fall and the upcoming Q4, discussing the evolving landscape of influencer marketing. They explore trends, the importance of community engagement, and the impact of lo-fi content. The conversation also touches on the challenges of niche influencer marketing and the decision-making processes brands face when allocating budgets for influencer campaigns. As they look ahead, they invite listener input for future episodes and emphasize the ongoing relevance of influencer marketing in today's digital landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss their experiences at the Ad Age Small Agency Conference, focusing on the evolving definitions of independent agencies, the importance of female agency owners, and the implications of private equity in the agency landscape. They also delve into a debate on agency structures, contrasting traditional employment models with freelance-based approaches, and explore the role of AI in creative processes. Personal anecdotes and reflections on networking highlight the significance of community in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most agents don't have a client problem - they have a visibility problem.In this solo episode, David Greenspan calls out the biggest marketing mistake agents and small business owners are making right now: silence. If your email list is cold, your content is inconsistent, and your database isn't hearing from you regularly, you're leaving money on the table.David breaks down the communication breakdown - and gives you a simple, tactical workback plan to fix it.You'll learn how to build MindShare now so you can win more Market Share this fall.Whether you're struggling to stay visible or just need a better system to stay consistent, this is your episode.

This week on GTM Live, Carolyn sits down with Sam Dunning, SEO leader and B2B growth expert, to unpack how SEO has dramatically evolved and what top-performing companies must do to adapt.They dive into why traditional SEO—focused on keywords, rankings, and traffic—is now too siloed, and how modern SEO needs to align with revenue, messaging, and the full customer journey.They also explore outdated SEO metrics, the pitfalls of last-touch attribution, and why shifting to a revenue-influence mindset is essential.You'll hear what modern SEO looks like in a revenue-led org, how category narrative (not keyword stuffing) is the new growth lever, and how AI is reshaping both content production and search behavior.Together, Carolyn and Sam challenge the idea that SEO can be a standalone marketing channel, it's a powerful GTM distribution engine when done right.Key topics in this episode:Why SEO can't be a silo anymoreHow to reframe SEO as a distribution strategy, not just a traffic engineWhy aligning SEO with your company's POV drives better outcomesHow AI is reshaping the content and SEO landscapeWhy B2B companies need to track influence, not just rankings or leadsThe biggest SEO measurement mistakes teams still makeWhat high-performing teams are doing differently with content

In this conversation, Danielle and Casey discuss the trend of brands hiring in-house influencers to create content. They explore the implications of this trend on authenticity, the evolution of content creation, and the role of technology in making content production more accessible. They also touch on the concept of employee influencers and how brands can leverage their expertise. The discussion highlights the importance of understanding the distinction between influencers and creators and how brands can navigate their relationships with both to enhance their marketing strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Has agency consolidation begun to backfire? The media agency is undergoing a massive transformation as holding companies consolidate their operations & rebrand around unified entities. What does this seismic shift mean for the future of the industry? Will the industry's current path lead to better outcomes or just more cost-cutting? Joining us is Mark Heap, Founder of Mark Heap Consulting. Mark advises businesses on growth strategy, organization transformation & leadership development. He's the former CEO of Mindshare in EMEA and Mediacom in APAC. He spent 10 years in China from 2003 to 2013 serving roles at PHD and Mindshare.

In this conversation, Danielle and Casey explore the uncomfortable truths surrounding influencer marketing, discussing the evolution from long-form to short-form content, the maturation of influencer content, and the challenges faced by brands and agencies in the current landscape. They emphasize the importance of authenticity, the changing perceptions of followers, and the necessity of strategic thinking in influencer partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey reflect on the recent Cannes and VidCon events and discuss the evolving landscape of influencer marketing. They explore the distinction between creators and influencers, the importance of creator briefs, and the dynamics of long-term partnerships versus one-off collaborations. The discussion also touches on the challenges brands face in managing influencer relationships and the necessity of having a knowledgeable agency to navigate these complexities. Through case studies and personal insights, they emphasize the need for clear communication and strategic alignment between brands and influencers to achieve successful marketing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Spring 2026 season of Men's Fashion Week in Paris is well underway, and to celebrate, we're catching up with one of the most respected (and loudest) voices in menswear: Lawrence Schlossman, co-host of Throwing Fits, as well as the former editor-in-chief of Four Pins (RIP), brand director of Grailed, author of F**k Yeah Menswear, and overall industry authority for more than a decade. In a supersized episode, Lawrence breaks down his illustrious career that all started with a fashion blog, and anonymous Tumblr account, a healthy sense of humor, and a dream. Plus, he shares a wealth of insights on the current state of the menswear space: what's most interesting to him right now, his thoughts on what's happening (and what's not) in men's lifestyle media, the tedium of recycled references, the hyperspeed of the trend cycle and which trends have surprising staying power, the overconsumption conundrum, his take on the personal style discourse, the fine line between being in on the joke and being the joke in the starter pack age, how menswear enthusiasts can set themselves apart when it comes to style, and so much more.This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com/subscribe

In this episode of The Kula Ring, Sam Rajkovich dives into the complexities of working with independent manufacturers' representatives. He unpacks how to compete for reps' time and attention, maintain brand consistency across third-party sellers, and build emotional connections that create loyalty. Sam also explores the economic tradeoffs of the model, its scalability, and its uncertain future as younger professionals shy away from commission-only roles. From messaging challenges to hybrid sales strategies, this episode offers a candid look at the evolving landscape of indirect sales in manufacturing.

In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of metrics beyond just vanity numbers. They discuss the evolution of these metrics, the significance of relationships in influencer campaigns, and the insights that can be gained from analyzing campaign performance. The conversation emphasizes the need for a deeper understanding of the creative strategies involved in influencer marketing and the role of communication within organizations to ensure successful campaigns. They also touch on the shift towards solution selling in influencer marketing and the impact of technology on the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the evolution of influencer marketing, discussing the challenges and changes in business models, the impact of social media trends, and the importance of community building in the digital space. They reflect on their experiences in the industry, including memorable campaigns and the shift from traditional influencer engagement methods to more innovative approaches. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for different audiences and the future of marketing strategies in a rapidly changing digital environment. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotional connections that drive consumer behavior. Ultimately, they emphasize the need for a balanced approach that integrates both awareness and conversion strategies in marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the recent acquisition of Captiv8 by Publicis Groupe, exploring the implications for the influencer marketing industry. They delve into the role of technology, the importance of quality content, and the challenges faced by creators in the evolving landscape. The discussion also touches on the impact of AI, the need for high-touch agencies, and the balance between innovation and consolidation in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging conversation, Casey and Danielle explore the complexities of influencer marketing, discussing the necessity and implications of having creative teams within agencies. They delve into the cost versus value debate surrounding creative directors, the importance of collaboration among different marketing agencies, and the operational excellence required in influencer marketing. The discussion also touches on the challenges faced by small, independent agencies in a competitive landscape dominated by larger firms, emphasizing the unique value that boutique agencies bring to the table. Additionally, they address the human element in influencer marketing and the potential pitfalls of relying on AI in this space. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every real estate agent operates under two different markets: the market and your market.  The problem is, most agents are focused on the market and allow their results to be dictated by external factors.  The market is interest rates, inventory levels, total homes sold, inflation, and tariffs.Your market is your listings, your pendings, your days on market, your client pipeline, your lead conversions. Here's the good news: You control your market no matter how bad the market is.  It's important to stay informed about what's happening out there, but the agents who consistently perform don't let the market determine their success.  They focus on creating a market within the market, a market of sellable homes, well-positioned listings, and daily actions that drive results.  You don't have to be a victim of the market. You can control your results, by controlling your actions.  It doesn't matter how many homes sell in your zip code this month. What matters is how many of your homes sell. And that comes down to three things: your attitude, your approach, and your expectations. How do we stop letting our businesses rise and fall with the market? How do we change our approach to win in any market? In this episode, we talk about how to separate the market from your market, and how to outperform whatever's going on in the market.    Things You'll Learn In This Episode  The market vs. your market  Agents blame the market when things aren't going well, and take credit in a good market. How do we learn to take ownership in any market? You're not the market, you're the messenger  Most expired overpriced listings aren't the seller's fault. It's the agent who failed to inform the seller properly. How should we approach expired listings to set the seller up for success?  Mindshare + momentum = market share In this market, we have to build market share through consistent communication. Why get discouraged when a lead doesn't convert right away?   Text ‘FUTURE' to 843625864 to get our free text message and script document.     About Your Hosts Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.   Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In this conversation, Danielle and Casey discuss the challenges and dynamics of influencer marketing, particularly in the context of recent trends, ethical considerations, and the impact of algorithms on content performance. They explore the Revolve class action lawsuit as a case study in consumer accountability and the importance of transparency in sponsored content. The discussion also touches on the need for long-form content and community building, as well as the shifting expectations around influencer performance metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey delve into the intricacies of influencer marketing, focusing on the processes and tactics that underpin successful campaigns. They discuss the dynamics of working with global agencies, the importance of vetting influencers, and the challenges of client approval processes. The conversation highlights the significance of communication and understanding client needs, as well as the role of sample influencers in the proposal process. Through their insights, they explore how to navigate the complexities of influencer marketing while ensuring client satisfaction and campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the characteristics of good and bad clients, emphasizing the importance of communication, feedback, and collaboration in client relationships. They share personal experiences and insights on how to foster better partnerships and the value of understanding clients' business dynamics. The discussion also touches on the role of influencer marketing and the need for agencies to navigate client expectations effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the essential non-negotiables for brands when hiring influencer marketing agencies. They explore the importance of transparency in agency fees, the need for agencies to deliver on promises, and the significance of having a knowledgeable team behind the agency. The discussion also touches on the challenges faced by the industry and the expectations brands should have from their agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices

TakeawaysShoptalk Spring featured a disco-themed atmosphere and discussions on the golden age of retail.Personalization is becoming a key focus for retailers, enhancing customer engagement.Gen Z is showing renewed interest in shopping at malls following the pandemic.Networking events are crucial for building relationships in the retail industry.Retailers face unique challenges, such as those in military retail environments.Geographic differences impact retail strategies and customer preferences.Customer experience is paramount, with calls for dedicated experience officers in retail.The physical store remains a vital destination for consumers, not just a transactional space.Experiential retail is evolving, integrating technology to enhance customer interactions.Retailers must blur the lines between online and offline experiences to meet customer expectations. Chapters00:00 Welcome to Retaili$tic00:48 Experiencing Shoptalk Spring03:10 The Golden Age of Retail04:55 Innovative Expo Center Highlights07:11 The Rise of Personalization10:28 Gen Z's Return to Malls11:27 Networking and Client Connections12:38 Unique Retail Challenges in the Navy14:23 Geographic Variations in Retail18:03 The Importance of Customer Experience20:31 The Store as a Destination22:48 Experiential Retail Trends25:51 The Blurred Lines of Retail27:44 The Role of Technology in Retail30:26 Mindshare and Customer Engagement32:23 Innovative Retail Media Strategies34:10 The Future of Retail Technology35:53 Upcoming Events and Closing ThoughtsCoresight Research is a research partner of Shoptalk Spring 2025. Read all our coverage of the event here.

In this conversation, Danielle and Casey discuss their experiences at the Nimbus Innovation Summit, focusing on the importance of collaboration in influencer marketing, the challenges of pricing and measurement, and the emotional dynamics involved in negotiations. They emphasize the need for support and resources in the industry, the significance of job satisfaction, and the value of in-person connections. The discussion highlights the evolving landscape of influencer marketing and the shared experiences of professionals in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding the impact of screen time and social media usage is essential for businesses to target their audience effectively. In this episode of After the Show, we explore key strategies to capture mindshare and wallet share across generations.From pricing strategies to platform usage, we break down how to leverage digital trends to boost engagement and drive sales.[0:33] Pricing strategies and tips to maximize revenue  [1:28] Understanding mindshare vs. wallet share  [3:10] Insights on Americans' average screen time  [4:38] Social media usage trends by generation  [7:02] Which platforms each generation is using  [12:00] The connection between screen share, mind share, and wallet share Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

2025 Digital media trends study just released by Deloitte; social video platforms offer a seemingly endless variety of free content algorithmically optimized for engagement in advertising, and it's working. The report states that it's resulting in social media platforms now drawing over half of all US spending.

“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at GoldcastIn this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why companies can no longer afford to avoid using video as a key content strategy. Drew discusses Goldcast's shift from being an event platform to a comprehensive B2B video content solution, and how AI is playing a huge role in making video production more accessible and scalable for marketers. He explores the power of video for building mindshare, the importance of creating memorable content, and why marketers need to adapt to the growing trend of video-first strategies.In this episode, you'll learn:Why video-first content strategies are the future of B2B marketingHow to leverage AI to make video production more efficientThe shift from transactional marketing to relationship-building with mindshareResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Drew on LinkedIn: https://www.linkedin.com/in/drewbrucker/Explore Goldcast: https://goldcast.ioExplore Content Lab: https://www.goldcast.io/contentlab Timestamps:(00:00) Intro(01:33) Drew's journey and Goldcast's evolution(03:00) The role of AI in content creation(06:00) Shifting to a video-first content strategy(10:00) Building mindshare with video(14:20) Why marketers need to rethink ROI(17:00) The impact of video on brand awareness(20:00) Tips for successfully integrating video in B2B marketing

In this conversation, Danielle and Casey explore the evolution and significance of influencer events in marketing. They discuss the shift from large, extravagant gatherings to more intimate, meaningful experiences that foster genuine connections between brands and influencers. The duo emphasizes the importance of creating engaging, accessible events that provide value to participants while also addressing the challenges brands face in measuring the success of these initiatives. They highlight the need for a strategic approach to influencer engagement that prioritizes community building and long-term relationships over short-term metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim joins to discuss the GPU market, AMD Zen 6 Medusa, and Nvidia shafting PC Gamers… [SPON: Use "brokensilicon“ at CDKeyOffer for $23 Win11 Pro: https://www.cdkeyoffer.com/cko/Moore11 ] [SPON: Get a $10 coupon for Flex PCBs at JLCPCB: https://shorturl.at/mkloy ] [SPON: Save BIG on the MINISFORUM BD795 Series Motherboards: https://amzn.to/43Oy6P1 ] 0:00 Hardware Unboxed's role in the Techtuber Space 3:35 SteamOS coming to Desktop - How will HUB handle this? 7:10 0.1% Lows and Good Testing Practices 15:45 What made Steve decide to review the RTX 5070 from his roof? 17:44 Is the 5070 12GB worse than the 3070 8GB for its time? 30:42 RX 9060 XT VRAM & Nvidia's Design Decisions 46:35 FSR 4 vs DLSS 4 1:01:45 Porting FSR 4 to RDNA 3 1:15:53 Does AMD even need MFG? 1:19:46 RDNA 5 Strategy, RX 9070 XTX, Future of RADEON 1:30:37 How badly has Nvidia damaged their Mindshare w/ Blackwell? 1:51:57 AMD Zen 6 on TSMC N2X 1:58:59 Medusa Halo & Nvidia APUs 2:06:18 Biggest mistakes made by Intel, AMD, XBOX 2:20:55 AI Sucks Subscribe to the HUB Podcast: https://www.youtube.com/@TheHardwareUnboxedPodcast Subscribe to Monitors Unboxed: https://www.youtube.com/@monitorsunboxed HUB RT Noise video: https://youtu.be/9ptUApTshik HUB FSR 4 vs DLSS 4 Review: https://youtu.be/H38a0vjQbJg HUB 9070 XT vs 5070 Ti: https://youtu.be/tHI2LyNX3ls HUB Pricing Analysis: https://youtu.be/eGx_T8zCkWc MUB 27" OLED Review: https://youtu.be/tBjB5ZUAfAE MLID Zen 6 Leak: https://youtu.be/970JyCapx8A MLID Sound Wave Leak: https://youtu.be/9lEsAA6zVjo MLID 9070 / 5070 Launch Analysis: https://youtu.be/huy65HPPLSY https://www.tomshardware.com/pc-components/gpus/lisa-su-says-radeon-rx-9070-series-gpu-sales-are-10x-higher-than-its-predecessors-for-the-first-week-of-availability

In this episode, Danielle and Casey discuss the recent announcement by Unilever to significantly increase their investment in influencer marketing. They explore the implications of this bold move, the operational challenges it presents, and the potential role of AI in influencer marketing. The conversation also touches on the current economic climate and how it may affect marketing strategies moving forward. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another solo episode of The MindShare PodCast!Today's Episode is #326, and we're diving into March Madness to help you Win Big in Real Estate. March is a critical month in real estate, and today, we're zeroing in on how to harness this month for maximum impact in the months ahead. This is money time. This is where you make or break your year.So let's roll!Section 1: Quick recap of the past few episodesSection 2:  February Reflections – Adjusting Your Strategy Review of key actions take in FebruaryAnalyzing wins, misses, and lessonsBeing adaptableYour Action Step Section 3:  Mastering Market Dynamics – Spring Readiness Update on market trends as spring approachesAILawsuitsThe Impact of the BIG BrandsLack of Agents in OfficesHow to capitalize on changesYour Action Step Section 4:  Daily Productivity Hacks – Boosting Efficiency Your GoalsHow to be Self AccountableIntegration of TechnologyYour Action Step Section 5:  Pre-Spring Client Engagement Strategies Your make or break strategyHow to measure successCreating a Bullet Proof Follow up strategyWhere all of the new business is coming fromYour Action StepsWe've tackled everything from adjusting your strategy based on recent wins and losses, to seizing the unique opportunities that springtime brings in the real estate world.March is definitely a time for madness! The phone will be ringing, people will be messaging, and you will be running. This time of the season is a blend of you doing what you can to maximize your opportunity for more business, and balancing staying on track with achieving your goals.Remember, it's the actions you take today that set you up for success tomorrow. So don't just sit on this info—make it work for you. This is your launching pad, your time to ignite is now. Keep pushing, keep striving, and remember, your best season is right in front of you. Stay on your game, keep building that Mindshare, and you will get the market share!Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. She begins by reflecting on the early days of eCommerce, when it was more of an experiment than a necessity (4:28). As the landscape has evolved, automation has become a key optimization tool (6:19), helping brands expand their reach. Jyoti dives into the impact of AI on search (11:45) and how brands need to think about incorporating AI capabilities. Later, she and Dave discuss the trajectory of retail media (16:45) and its growing influence across industries. Throughout the conversation, one theme remains paramount: the customer. Malik emphasizes that the most effective way to grow a business is to work backward from the customer, understanding how they shop and what drives their decisions (23:57).Catch Dave at Bazaarvoice Summit 2025! He'll be there this Thursday, March 13 at 11:20AM CDT / 4:20PM GMT, for the panel “Retail Media Networks Reimagined: The Power of a Full-Funnel Content Strategy.”  He'll be joined by Bazaarvoice's Jo Callahan and Mindshare's Jeff Malmad.Don't miss this discussion on how brands can integrate content and retail media into a full-funnel strategy. Save your spot here: https://www.bazaarvoice.com/summit-2025/ Connect with Jyoti: https://www.linkedin.com/in/jyotimalik/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducers: Sean Leviashvili, Jake Musiker

In this conversation, Danielle and Casey explore the intersection of social media management and influencer marketing, discussing the importance of understanding algorithms, trends, and audience engagement. They emphasize the value of expertise in creating effective marketing strategies and the need for authentic connections in the industry. The discussion also touches on the challenges of navigating client expectations and the evolving landscape of social media. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Scoop's host, Frank Chaparro, was joined by Arca CIO Jeff Dorman. In this episode, Chaparro and Dorman discussed the disconnect between market sentiment and the developments in the crypto space. Dorman goes over the actual use cases of the crypto ecosystem and how they are being drowned out by memecoins and scandals, highlighting that big outside players are beginning to get on board. OUTLINE 00:00 Introduction 01:11 Sponsor break 02:04 Memes taking the spotlight 06:40 Crypto's adolescent stage 11:29 Common misconceptions about crypto 18:50 Assessing value in the crypto space 23:00 Are we still early? 29:37 The future of crypto 34:50 Where are the liquid funds? 41:30 Tradfi will eventually come 45:04 Conclusion GUEST LINKS Jeff Dorman - https://www.linkedin.com/in/jeff-dorman-cfa-61063129 Jeff Dorman on X - https://x.com/jdorman81 Arca - https://x.com/arca Arca on X - https://www.ar.ca/

In this conversation, Danielle and Casey explore the implications of AI in influencer marketing, discussing the absurdity of AI influencers, the ethical considerations of using deep fakes, and the potential impact of AI-driven agencies on the industry. They also delve into the evolving landscape of SEO and marketing in the age of AI, emphasizing the importance of creativity and chaos in maintaining authenticity and connection in marketing efforts. Learn more about your ad choices. Visit megaphone.fm/adchoices

"These are not the droids you're looking for." Just like Obi-Wan Kenobi used a simple phrase to shift the stormtroopers' perception, marketers need to pull off their own Jedi mind trick to capture mindshare for their brands. We call it "positioning."  In this episode, Drew Neisser is joined by Joe Cohen (AXIS), Sara Larsen (Wolters Kluwer), and Carlos Carvajal (Q2) to discuss the art and science of positioning—how to define, refine, and defend it in a crowded marketplace.  Key Discussion Points:  Joe Cohen explains how AXIS built credibility in energy transition by backing its positioning with real data.  Sara Larsen shares how Wolters Kluwer got internal teams on board with a major brand shift.  Carlos Carvajal reveals how Q2 overcame skepticism to expand beyond its core market.  What you'll learn:  ✔ How to use research to reinforce your brand's authority. ✔ Why positioning is an internal challenge before it's an external one. ✔ The role of analysts, customer feedback, and storytelling in shaping brand perception.  From using market research to create authority to ensuring internal teams embrace new positioning, this conversation is all about the strategies that make brands stand out—and stick!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Ejaaz is back with David to dissect the accelerating rise of AI agents at crypto's cutting edge. They uncover how Arc's multi-chain approach and Ai16z's Eliza framework are igniting a fresh wave of DeFAI innovation—everything from clever Twitter agents to more autonomous protocols. They dive into Virtuals' relentless shipping, which is driving record on-chain fees and fueling a bold $40M buyback, while exploring why upcoming gaming collaborations may unlock AI's next breakout moment. New players like Ava and Pippin also take center stage, proving both the promise and FUD-fueled volatility of this fast-growing sector. Whether it's DeFi revamps, multi-chain expansions, or full-blown AI-driven games, this episode outlines the major trends shaping crypto and AI's convergent future. Ready for the ride? Further DAO Drama Conext  https://x.com/TrustlessState/status/1878538551668736415 ------

Join me as I chat with Avi Schiffmann, Founder and CEO of friend.com, as we discuss technical challenges in AI memory systems and broader startup philosophy. Avi emphasizes the importance of creating new categories rather than competing in existing ones, while advocating for personal growth and confidence as crucial elements of entrepreneurial success. The discussion covers both technical aspects of AI development and philosophical approaches to startup building.Episode Timestamps:• 00:00 - Introduction and discussion of memory systems• 02:04 - Advice for Founders, Competition, Critique of YC • 06:02 - Entrepreneurship vs Innovation• 15:52 - Thoughts on Raising VC Funding and Bootstrapping• 18:52 - Discussion on Confidence and Personal Growth• 27:58 - Work Life Balance Discussion• 31:18 - Startup Idea 1: Memory as a ServiceKey Points:• Discussion of memory systems for AI chatbots and the need for "memory as a service"• Exploration of startup philosophy and the importance of creating new categories• Emphasis on personal confidence as a key factor in startup success• Critique of conventional startup wisdom and YC methodology1) First, a HUGE opportunity in AI:Memory as a Service (MaaS) for AI chatbots • Current memory systems rely on RAG• No good solution exists yet• Companies would pay $$$ to solve this• Critical for AI relationship products2) On building in existing categories:The real advantage of startups?• Fresh slate in people's minds• Ability to define new categories• Instant category leadership3) MINDSHARE is the only true moat Example:• Claude is better than ChatGPT in quality• But ChatGPT owns mindshare• Google trends: ChatGPT = 100, Claude = ~0Lesson: Better product ≠ Winning product4) On raising VC:"The real way you raise is when it becomes about the deal, not what you're working on"• VCs invest in YOU, not your product• It's a social game• They care about who else is in• Focus on being good at "yapping"5) The REAL key to startup success:Personal confidence over YC adviceHow to build it:• Get out of tech bubble• Build real relationships• Have experiences• Travel• Live life"No one great ever thought they couldn't be great"6) On working style:"You don't need to be at your computer to be working"• Best ideas come in shower/walks• Live life, let ideas brew• Focus on right direction not working hard• Think through ideas in different places7) Final wisdom:"You have a short bubble of consciousness while alive. Don't waste it working on something you're not confidently proud about."Stop preparing.Start building.Be confident.Make art.Notable Quotes:"If you view your work as art, you have no competition and you have no fear of failure.""It's easier to create a new category than to try and win in an existing category because if you create your own category, you immediately crown yourself king."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND AVI ON SOCIALFriend: https://friend.comX/Twitter: https://x.com/AviSchiffmann