Get ready to BRACE FOR IMPACT with Kaci Brown
When desperate situations arise, we start to get desperate in sales or money. That's the start where we compromise our values. But when we're committed to remaining true to ourselves and our authenticity it will lead us not only to being a successful entrepreneur but also an individual that succeeds in authenticity. Kristen McCall believes that you're winning when you're serving. She founded the blog, Graciously Authentic. She's also an experienced Marketing, Public Relations, Social Media, Business Coach, Writer, and Technology professional. In this episode, we're going to talk about what people need to close the gap to where they want to go to be able for the right people to step in at the right time and serve them the right way.
Did you ever wonder what would happen if you stopped thinking small and started dreaming bigger? For today's guest episode is an amazing man that dreamed bigger with the impact that he can make. An impact not only on the companies that he brings to life. But also creating that team that will run the 1-3 billion dollar business today. Tom Shipley is a serial entrepreneur, Ecommerce investor, strategic advisor, and speaker. Over the past 20-years, he has become one of the leading experts in omnichannel brand building. Tom’s brands have sold over $1B through Direct-to-Consumer Marketing and Retail.
Christa Nichols the CEO/Founder of Christa Nichols Messaging and creator of Written Results Academy. She is a sales conversion copywriter and messaging expert for 7- and 8-figure entrepreneurs and influencers. She loves helping her clients connect and communicate with their target audiences while achieving dialed in messaging and better conversion rates in their online marketing campaigns. She and Kaci discuss how to allow yourself not to be everything to everybody. Christa also shares how she overcomes her burnt-out stage and stepping in and owning her business game.
In the world of SAS(software as a service) and online courses, the most important thing that we need to ensure is to provide value. The best way to guarantee value and stay relevant is to be nimble, up to date on current trends, and finding the path to impact the most people. Dr. Lindsay Padilla, CEO & Co-founder at Hello Audio, shares her journey from leaving her career as a college professor to become a full-time entrepreneur and founded Hello Audio. Hello Audio is a user-friendly SAS product that allows its users to create private audio feeds to listen to anywhere.
Relationships are the lifeblood of any successful business or organization. Of course, a relationship with yourself is equally as important. The level of love you give yourself reflects the level of love you receive from your clients, customers, and team members. We can only go as far as where our health and relationships take us. George Bryant - Founder of the Relationships Beat Algorithms movement on Facebook, talks to us about meaningful relationships and dives deep into its intimate sense.
The best thing we can do as entrepreneurs is to help clients maximize their impact on the people around them and create substantial movements. For us to impact others, having the time and resources is extremely valuable. Kathryn Jones - Founder of Design Hacking and CF Design School, shows us how to amplify your impact by setting yourself to serve others. We have to take first care of ourselves, To make ourselves available and capable of serving with high standards. To put it simply, when we minimize our limitations, we maximize our results.
One of the best things we can do as we go through our entrepreneurial journey is to serve. As we grow in our journey and our purpose grows with it. And what better way to fulfill our purpose by impacting as many lives as we can. Our purpose may come in many shapes and forms. It may even come from when you least expect them. The best we can do is try and look for these telltale clues. Try and think of a gift that people are referencing back to you? What are the things that make you feel alive when you're doing them? Fortunately, I was able to have an in-depth and insightful conversation with Mary Marantz about living a purpose and service-driven life.
One of the things that should go side by side when evolving and developing our business is our personal development. These two naturally go together. When we grow and develop, the business grows with it. Not only that, being your authentic self and leaving your imprint on your business will make relationships with your team, your clients, and customers more impactful. Luckily we have Alex Elliot with us to talk about how we should evolve with our business. When you tie your personal development to business development together, it makes you and your business adaptable — a very important trait during these times. Having that authentic connection to your clients, prospects, and customers will result in better service and better business relationships.
As entrepreneurs and impact-driven marketers, one of the most important things you can do is expand your reach. Right now, if you're an entrepreneur, it's not even a question of whether you need to be on social media and have an online presence; it has become an essential thing in your arsenal. People out there are consuming online content daily and especially more during these times. You're seriously missing out if you're not leveraging this space or, at the very least explore it. Fortunately, the Bizbros are here to share their story and help you or your business show up everywhere, establish an online presence, and convert those content to value-packed bite-sized assets. These valuable nuggets of information from the Bizbros can help propel your business, online presence, and sales to new heights.
One of the most important things to keep in mind as entrepreneurs or business owners is help from others is necessary. Every successful business has a great team behind it. You can't do it all by yourself. Getting expertise from others will make things easier, and it will exponentially improve productivity. Kris Ward - Founder, Author, and podcast host of Win The Hour, Win The Day shows us that grinding solo isn't the right way. You don't have to do all the lifting; share your vision, emanate your passion, trust your people, and delegate. Growing your business should be a fun and rewarding experience. It should better your life, not consume it.
In the ever-changing landscape of entrepreneurship and marketing, we need to be always on our toes to keep up with current trends to continue being relevant. One way to keep yourself updated with current trends is by using tools to help you with your business. Patrick Tedjamulia, CEO of VideoPeel, helps companies establish relevancy the best way he knows how. Through videos. As humans, we use multiple senses to identify that something is real. Videos capture this pretty well; this is one of the best ways to establish customer/client trust and take businesses to the next level.
As entrepreneurs and business owners, some of the most important traits that you can have are adaptability, flexibility, and, resilience. Being nimble at your business will be very helpful during these challenging times. In this episode, my dear friend Holly Homer entrepreneur and founder of the website kidsactivitiesblog.com shares the story of how she was able to grow her blog into what it is now. And, teach us how to navigate and evolve your business to pivot and adapt to do things that make you happy.
There's a certain stigma attached every time people hear sales or sales coach. Despite that, some sales coaches serve clients with integrity. The biggest thing that a sales coach can give is helping clients see that investing and betting on themselves is the best decision that they've ever make and that's why Brook Evans sales coach and sales closing boss is here. She will share her story of coaching and closing high ticket sales for clients and she does it by upholding the standards of what the ideal sales coach should be.
Everything you do is all about improve client satisfaction and loyalty. In the hospitality sector, Don Mamone learned the importance of this mindset in his business. The relationship marketing he has established as the core of his business allows him to not only improve the relationship with each of his clients but also the future clients that he DREAMED of attaining. Becoming who your Dream Customer wants to hire is the key to attaining your dream customers and also to living a satisfying life in business and beyond.
What's the biggest difference between copywriting and content writing?? It's a hard thing to differentiate between in the digital marketing world. This is just one of those BIG false beliefs people have about the words we put on our social media pages and sales funnels. A lot of these false beliefs stem from finding out you're not an "A+ Writer" in school growing up. Well, why don't we let this expert of copywriting help us understand how to unlearn a lot of the thoughts we have about our abilities to change lives with the words we use. Who are you holding yourself back from impacting??
The key to any growth and especially SCALING is with a TRIBE of loyal followers. The more loyal you can help these amazing people be by helping them get to their dream destination, the more they will trust you with their money. In all of our journeys to become leaders and trail blazers though, the more important our own growth and development is. What do you need to do today to become the person your Dream Audience needs you to become? Alex Engar has the keys to help you fulfill your entrepreneurial dreams by helping you become your Dream Client's Dream Business Owner!!
Host of the Podcast "She Can SEO" wants to share with you today the secrets to understanding how to stand out on Pinterest, Google, Youtube, and even Etsy. As an entrepreneur who helps female entrepreneurs get noticed in these hot markets she knows just how to whisper the secret language of SEO and get new eyes on your products and services.
Nicole Goggins, Collette Brunson, and Kirsten Brockner founded the "Sharing Her Journey" Podcast and Facebook Group to EMPOWER women on their journey of everyday life and especially on the journey to a meaningful life. Join us today as they share with us what it really takes to live with purpose, stand up for who you deserve to be, and embrace the role of whatever your identity is to you personally!!
Tobe understands that one of the greatest resources entrepreneurs have are their knowledge and their network. With one simple idea and now a full movement he has helped entrepreneurs not only connect with each other but also learn. As an internet marketer these two skills are going to be crucial to you making it BIG in your space. The impact you and I have is going to be exponentially greater when we expand our net worth through our network and knowledge.
I decided to bring my podcast coach on today, why? Well because we can only impact those who know who we are and HOW we can change their lives. There's a lot of things each and every one of us can do to change people's perspectives and eliminate their false beliefs. I chose to use my podcast to do just that. How will you choose to get it out there??
My good friend Joy Anderson wanted me to share something with, a simple message really: we're stronger together. What does that mean for you? Maybe it's the fact that you know you're struggling alone, unnecessarily of course, and you're ready to start having the greatest life you deserve.
There's a lot of decisions that entrepreneurs have to make every single day, just like there's a lot of solopreneurs who don't impact as many lives as they could every single day. The only way we go from working in our business to on our business is through systems. If you and I are not doing the BIG things to change lives then we are systematically leaving our customers underserved.
Problems surround you and I, so why not just fall in love with them? What you need to do then is simple
Can we change things up? McCall Jones, the Queen of Unleashing Charisma, is going to take you and I on a journey of helping others truly feel the fiery passion we all have in ourselves. We can't truly help others to live life on their own terms if we don't first allow them to know that not only do we care but that's possible for them. It's time to fan your flame to impact others!
What is the difference between your strategy and your intention? Well let me tell you in today's episode about these two critical components to not only scaling your business but also from scaling your impact. The strategy you have and lay out is the preparation of what you will do. Your intention however is the FIRE you will put throughout your execution. The way you'll ensure that your profit margins remain as stable as the power you have within yourself is both planning out what you need to and HOW you will change your clients' lives with what you do.
This podcast was the hardest one for me to record. Why? Because I honestly don't enjoy talking about what it is I have done. I love helping others with all of my soul, yet this has held me back for quite some time now, you can't help others have breakthrough in their own beliefs if you have your own limitations after all. This podcast is about helping my people help their own. I know that if you are listening to this, impact matters and it's the choice we make every day. Will you choose to allow yourself to help others by acknowledging what you've been through to help get people to where they desire to be?
There's a lot that goes into the content that you and I create for Tracy it took her a study in anthropology, theatre, and business to help people actualize their goals. The only way you will be able to TRULY understand how to live a life full of purpose is going to be from doing exactly what it is your body and heart are telling you to do. What's it going to take for you to stop living small and daring to help others instead?
Ayelet first came to an internet marketing conference for a different reason than most other funnelhackers...she came to get her dad out of what she thought was a cult. She was simply trying to be a loving daughter but from it saw that where her dad was would allow her to unleash her impact. She not only accepted her battles with depression and anxiety at this event but saw that through daring to share the message in her art, she would be able to change her audience's world.
For those of us OBSESSED with impact...we know it's not just us in this thing. We only have impact after all when we change the lives of those around us. HOW do we change the world around us through our marketing though?? There's really 3 core things you need to do to implement IMPACT into your marketing. You need to tell stories to highlight the pains our people feel, show them the steps to implement so they can change their own lives, and then leverage the results of their change. We can take other people out of their false beliefs by simply showing them that it's possible.
How often have you lied to yourself that there isn't enough room in the market for your coaching business?? I can guarantee you that everyone is guilty of this thought, especially me. That being said there's one simple word and mindset you need to counteract this false belief: abundance. There's more opportunity in this world than any of us is able to even understand. The only way we're able to capitalize on this is to UNDERSTAND the opportunities. We surely all can't help the world do ONE thing. We can however each help the world to do the ONE thing people want to do, live life on their own terms. That means a million different things for the millions of potential clients you and I both have.
Put simply, we have an obligation to serve. Once we are aware of our gifts, talents, and solution to the marketplace- we have a responsibility to show up and share it with the world.
There are several key things that your coaching business needs in order to avoid the pitfalls that lead to failure.
The name change wasn't just because it sounded cooler. Kaci Brown is changing up the entire game of her business and also her podcast because it's YOUR impact that matters. What will YOUR impact be this year?? It's the start of the new year and if you don't have an idea of what is going to be coming next for your amazing community and how you can serve them, you'll choose to leave them out of their dream destination
What happens when Amplifying, improving where you or your community currently are, becomes the center of your life?? IT'S AN ADVENTURE!!
What do you need to do to unleash your capability to impact others? Easy. You need momentum. Once you start impacting other people's lives, it is necessary to not simply stop soon after. What way will you maintain your trajectory to change the lives around you?
Alex Charfen shared this quote "What got you here won't get you there" with Kaci years ago when she was starting this journey. Recently this quote has begun to mean more and more to her as time has gone on and she herself has had to grow. There's a lot that she wants to do and she can only get there once she unleashes her true potential by focusing on not only what she specializes in but also what others do as well. Are you ready to join her?
In this episode Dave and Kaci converse about how to follow the inner voice inside of all of us. Dave shares experiences of how he has been able to follow that voice and have an impact in other peoples lives. It is important to follow the promptings we get so that we can receive more. Learn how to stand up and take action in spite of whatever is trying to stop you so that you can accomplish your purpose.
Dave Scatchard is a retired NHL hockey player who discusses with Kaci about his career. He talks of his comeback after suffering injuries, and goes into detail about the out of body experience of his final injury playing hockey. Dave has a new book out, and has just created a new coaching program. Him and Kaci talk about how to follow your inner voice to serve and love others.
Malena graduated from college in design while also traveling the world with her husband during his time in the military. She then decided to become an entrepreneur and start her own business. Her and Kaci discuss how to communicate effectively when working with designers. Malena then talks about her new course to help military spouses support their families and start their own businesses.
Gratitude is a choice to have every day, especially when it comes to marketing.
Gabe Schillinger, the music producer for names like Kendrick Lamar and Snoop Dogg, used to identify himself as "the guy who makes the music". Now though he's stepped into the roll as "the guy who helps artist make music". He wasn't able to sustain himself as simply an artist however, he saw that he had to become an artist in the marketing world. From taking people on emotional journeys through his music to helping people go on emotional journeys through his marketing, he's expressed his creativity all the way through
Founder of Peak Sales Results, Stan Way, uses authenticity and transparency in his own sales processes. It all really started when his body gave him a warning sign that he wasn't living the life HE wanted. Attaining that level is going to be crucial to attaining the next level you want to achieve. Is where you are now where you can survive for the next 5 years?
Chris has moved along the business spectrum, having great months and hard months. Throughout his entire experience though he has learned one thing, collaboration is greater than competition. It's incredibly crucial to maintain a competitive energy in the world, but what drives you should not be beating others but instead helping the community around you.
You don't just grow by chance. It is a constant decision we make everyday. That growth is going to be crucial to you getting to that next level yourself and also helping your clients level up yourself. Kaci has a daily ritual to make sure she remains grateful for what she has and moving towards where she wants to go. How do you do this yourself?
When it comes to artists, they often struggle with identifying who they are and most importantly how great they are. As a marketer and business owner you yourself are an artist and often struggle with this to. Vicki saw this as a major problem to address and so created something that will help all entrepreneurs embrace and understand WHO they are.
You are one amazing entrepreneur, do you know that? You definitely won't be able to truly live up to all your greatness if you do not allow yourself to FEEL this. You are going to change the world but you can't do that without first getting out of your own way in 5 simple steps.