Podcasts about SAS

Ruthann Gieseke, Teacher at Green Park Lutheran School in St. Louis, Missouri, joins Andy and Sarah for our Set Apart to Serve Series to talk about her path to becoming a teacher, the influence of teachers in the lives of children and youth, how teachers help children and youth begin thinking about church work vocations, and how parents play an integral role in this encouragement. Learn more about the Set Apart to Serve Initiative at lcms.org/setaparttoserve. Christ's church will continue until He returns, and that church will continue to need church workers. Set Apart to Serve (SAS) is an initiative of the LCMS to recruit church workers. Together, we pray for workers for the Kingdom of God and encourage children to consider church work vocations. Here are three easy ways you can participate in SAS: 1. Pray with your children for God to provide church workers. 2. Talk to your children about becoming church workers. 3. Thank God for the people who work in your congregation. To learn more about Set Apart to Serve, visit lcms.org/set-apart-to-serve.

Christian Craighead was born in northeast England and joined the military at 16, eventually passing selection for the SAS where he served with distinction and made numerous operational deployments. In 2019 his actions — taken alone — during the Al Shabaab terrorist attack at the Dusit2 Hotel in Nairobi, which undoubtedly saved numerous lives, earned him the Conspicuous Gallantry Cross. We don't talk about that on this podcast — it's not our place — but we dive into some equally engaging topics.

Making the choice to leave an abusive relationship can be one of the most difficult things a person has to do. Without the right resources and support, it would be hard to move on even after you have cut your ties with your abuser. Being in an abusive relationship causes you to constantly pay more attention to your surroundings than is necessary. So, in this episode, Dr. Amelia Kelley discusses some useful techniques for managing feelings of anxiety, depression, and hypervigilance, as well as how to retrain your body to feel secure in any situation. Dr. Amelia Kelley is a trauma-informed therapist who has conducted research on the effects of exercise on ADHD symptoms as well as the effects of resiliency on PTSD. She is a trained hypnotherapist, art therapist, HSP Therapist, EMDR-informed therapist, and meditation and yoga teacher. She is a presenter and writer in the “science-help” field, focusing on relationships, highly sensitive people, trauma, motivation, healthy living, and adult ADHD. She is a guest podcast presenter focusing on women's issues and coping with the trauma of unhealthy relationships, as well as a coach and trainer for SAS's Work/Life Program in Cary, NC, and a resident trainer for the NC Art Therapy Institute. Her practice is also currently part of the Traumatic Stress Research Consortium at the Kinsey Institute. Check out the transcript of this episode on Dr. Jessica Higgin's website. In this episode 7:18 How to rediscover yourself and rebuild your self-confidence after an abusive relationship. 20:32 Managing feelings of anxiety, stress, and hypervigilance. 40:43 Useful strategies for beginning self-healing. 43:04 A summary of her book, What I Wish I Knew: Surviving and Thriving After an Abusive Relationship and the narrative that inspired it. Mentioned What I Wish I Knew: Surviving and Thriving After an Abusive Relationship (*Amazon Affiliate link) (book) What I Wish I Knew: Surviving and Thriving After an Abusive Relationship (*Instagram) High Heels and Heartache Podcast (*Apple podcast) ERP 321: How to Tell the Difference Between an Abusive Relationship & a Toxic Dynamic — An Interview with Dr. Amelia Kelley Relationship Map To Happy, Lasting Love Connect with Amelia Kelley Websites: ameliakelley.com — insighttimer.com/kelleycounseling Facebook: facebook.com/DrAmeliaKelley/ Twitter: twitter.com/DrAmeliaKelley Instagram: instagram.com/drameliakelley/ Connect with Dr. Jessica Higgins Facebook: facebook.com/EmpoweredRelationship  Instagram: instagram.com/drjessicahiggins  Podcast: drjessicahiggins.com/podcasts/ Pinterest: pinterest.com/EmpowerRelation  LinkedIn: linkedin.com/in/drjessicahiggins  Twitter: @DrJessHiggins  Website: drjessicahiggins.com   Email: jessica@drjessicahiggins.com If you have a topic you would like me to discuss, please contact me by clicking on the “Ask Dr. Jessica Higgins” button here.  Thank you so much for your interest in improving your relationship.  Also, I would so appreciate your honest rating and review. Please leave a review by clicking here.  Thank you!   *With Amazon Affiliate Links, I may earn a few cents from Amazon, if you purchase the book from this link.

Ako bude vyzerať vojna najbližšie mesiace? Ukrajinci po prvý raz preberajú vojenskú strategickú iniciatívu, teda určujú, kde sa bude najbližšie týždne bojovať. Pomáha im v tom napríklad aj dodávaná technika z Európskej únie a Spojených štátov. Podľa Matúša Halása z Ústavu medzinárodných vzťahov ďalší vývoj a úspech ukrajinských vojakov na bojisku závisí práve od dodávok zbraní zo Západu. Strana SaS predkladá ústavný zákon o dôchodkoch. Budete počuť Richarda Sulíka, Petra Cmoreja a Mariána Viskupiča. Minister práce Milan Krajniak tento krok SaS vníma ako pokus zatiahnuť hnutie Sme rodina do konfliktu liberálov s Oľano. Na slovenský dôchodkový systém sa pozrieme s ekonómom z tímu plánu obnovy na Úrade vlády a univerzitným pedagógom Jánom Šebom. Podcast pripravili Denisa Hopková a Denisa Žilová.

Op 16 mei 2022 stond de High Tech Campus Eindhoven in het teken van het congres “Women in Data Science” (WIDS). Bijna 200 deelnemers - zowel vrouwen als mannen- luisterden aandachtig naar de spreeksters, waarbij het centrale thema was “Bias in Data Science”. Natuurlijk was De Dataloog aanwezig om de zes key note speakers vlak na hun presentatie te ondervragen. Typische vragen die aan deze topvrouwen gesteld werden:-        Hoe kijk je naar het thema “Bias in Data Science”?-        Waarom adviseer je vrouwen om voor een studie data science te kiezen?-        Hoe verliep jouw loopbaan in de data science tot nu toe? De zesde (en laatste) opname in deze serie van 6 korte interviews is met Véronique van Vlasselaer. Véronique van Vlasselaer is binnen SAS de Analytics and AI lead voor Zuid-, West- en Oost-Europa. Ze heeft een achtergrond in Business Economics en Information Management.  

Ako bude vyzerať vojna najbližšie mesiace? Ukrajinci po prvý raz preberajú vojenskú strategickú iniciatívu, teda určujú, kde sa bude najbližšie týždne bojovať. Pomáha im v tom napríklad aj dodávaná technika z Európskej únie a Spojených štátov. Podľa Matúša Halása z Ústavu medzinárodných vzťahov ďalší vývoj a úspech ukrajinských vojakov na bojisku závisí práve od dodávok zbraní zo Západu. Strana SaS predkladá ústavný zákon o dôchodkoch. Budete počuť Richarda Sulíka, Petra Cmoreja a Mariána Viskupiča. Minister práce Milan Krajniak tento krok SaS vníma ako pokus zatiahnuť hnutie Sme rodina do konfliktu liberálov s Oľano. Na slovenský dôchodkový systém sa pozrieme s ekonómom z tímu plánu obnovy na Úrade vlády a univerzitným pedagógom Jánom Šebom. Podcast pripravili Denisa Hopková a Denisa Žilová.

Today was a really interesting chat - Robin joined the army at 15, after a tough childhood. He joined the Para-Troopers before his 18th birthday, and passed SAS selection at 22. Northern Ireland, The Iranian Embassy siege, and the Falklands, amongst other tours. We also spoke about today's societal issues, and is life better or worse today, according to the Media.  Thanks always Tiny Rebel Brewery and Whitson Prestige 

Mens statsministeren kaller inn til hastemøte om strømsituasjonen, ber en kronisk syk alenemor om strøm på blå resept. Det blir ingen ny flygerstreik i SAS, etter at flygerne i selskapet har sagt ja til den nye SAS-avtalen. Kanskje drømmer du nå om en ferie etter ferien? Ikke uvanlig, sier psykolog som forteller at ferien kan være krevende. Studiestart nærmer seg, men over 14 000 studenter står fremdeles i kø til studentboliger. Vi har fulgt en av de ferske studentene på boligjakt. Fotball blir det også! Bør vi drømme om gull eller erkjenne litt hvor vi står? Mens fotballpresidenten og den nye landslagssjefen for norges fotballkvinner justerer ambisjonsnivået, har vi lodda stemninga fra Norway Cup. Hør episoden i appen NRK Radio

Jolene Siebarth, DCE at Immanuel Lutheran Church & School in St. Charles, Missouri, joins Andy for our Set Apart to Serve Series to talk about when she first learned about Directors of Christian Education, her path to becoming a DCE, the formation of a DCE, who encouraged her to pursue this vocation, and how she serves as a DCE. Learn more about the Set Apart to Serve Initiative at lcms.org/setaparttoserve. Christ's church will continue until He returns, and that church will continue to need church workers. Set Apart to Serve (SAS) is an initiative of the LCMS to recruit church workers. Together, we pray for workers for the Kingdom of God and encourage children to consider church work vocations. Here are three easy ways you can participate in SAS: 1. Pray with your children for God to provide church workers. 2. Talk to your children about becoming church workers. 3. Thank God for the people who work in your congregation. To learn more about Set Apart to Serve, visit lcms.org/set-apart-to-serve.

Stort passagerartapp i juli för SAS. Ökade spänningar kring Taiwan. Enorma skogsbränder i Spanien. I Surahammar samarbetar C med SD trots att C:s partiledning avråder. Amnesty International uppger att ukrainsk militär har försatt civila i fara. Stora förhoppningar inför valet i Kenya. Rekordmånga tar färjan över sundet till Danmark. Hur hindrar vi gåsbajs från att förstöra badvattnet? Hur hindrar vi gässbajs från att förstöra badvattnet?

** Kinas militære øvelser rundt Taiwan fortsetter. Situasjonen er svært spent, og straks skal vi få reaksjoner fra norsk-taiwansk venneforening i Norge. ** Oljenasjonen Norge er ikke selvforsynt med drivstoff - importerer nesten alt vi bruker i løpet av ett år. ** Skjebnedag for SAS - flygerne har blandede følelser for avtalen de skal stemme over i dag. Hør episoden i appen NRK Radio

Efter 15 dages sommerstrejke har SAS-piloterne i Dansk Metal endelig fået overenskomsten i de omstridte datterselskaber. Men luftkrigen med Flyvebranchens Personaleunion er langt fra ovre.En 3F-afdeling har trukket deres støtteerklæring til Ukraine tilbage. Har vi nået grænsen for fagbevægelsens solidaritet?Og så er de nye barselsregler trådt i kraft. Spørgsmålet er, hvad det betyder for næste forårs overenskomstforhandlinger ved OK23.Værter: Kristoffer Nordskov og Gitte RedderProducer: Sarah Falsing

Nebudem súčasťou koalície, kde sa bude poškuľovať po fašistoch či odídencoch od fašistov, vraví v rozhovore s reportérom Dušanom Mikušovičom poslankyňa Za ľudí Jana Žitňanská. Ak sa štvorkoalícia nedokáže dohodnúť, navrhuje variant opozičnej zmluvy medzi SaS a zvyškom koalície. Je presvedčená, že Igor Matovič by nemal byť ministrom financií, návrh na jeho odvolanie by však v parlamente nepodporila.

Sommerferien er over for Flypodden, det samme er SAS-streiken, men flykaoset i Europa er ikke over. JetBlue kjøper Spirit, Air Canada kjøper fraktere og en bisarr ulykke med CASA 212. Velkommen ombord på flight 213 som spilles inn 3. august. Ulykkesflight 213 Bhoja Air 213 Aeroflot 213 Magnus Fusion 213 AKTUELT: SAS-streiken er over Mulig streik i Lufthansa TAP-piloter demonstrerer Fortsatt kaos i Europa Icelandair har med stuere på fly til AMS Delta sendte et tomt fly for å hente hjem bagasje Heathrow begrenser kapasiteten... ...Men Emirates vil ikke være med på det Frontier gir opp å kjøpe Spirit, som blir overtatt av JetBlue Norse og Norwegian i et slags samarbeid Merkelig ulykke med CASA 212 Air Canada storsatser på fraktfly

Subscribe for more amazing tips, interviews and wisdom from phenomenal guests ------- And get your ** FREE ** copy of my 5 day Meal Plan and Exercise eBook here: https://realketonesaustralia.com/
 What it's like being the Head PTI for NZ SAS” I had the pleasure to reconnect with an old friend of mine today- Scott Cottier. Scott was my Physical Training Instructor (PTI) in the NZ Army and then also in the 1st New Zealand Special Air Service Group when I was a Commando. Scott's goal after becoming a PTI was always to become the “Head Trainer” for the SAS and he accomplished this in 2006 and served there for 6 years- improving the application of Physical Training for the Tier 1 Special Forces Unit and I can say from personal experience he did a great job. He is a man who epitomises the “Unrelenting g Pursuit of Excellence” and is a wealth of knowledge about functional elite fitness and now uses this to improve.success in corporates, teams and individuals. Scott takes what looks at first sight to be an unconventional and brutal approach in applying his craft, but you will find out in the show, after training such high performing individuals and warfighters, you will find his approach refreshingly honest and applicable. Listen in for the story I tell about when we had him in the Kill House with live rounds whizzing past his head, he has a great sense of humour and it has been an honour to watch his successful journey and positivity. You can find Scott at scott@specforce.co.nz I am Damian Porter , Former Special Forces Operator, High Performance Living Coach from www.eatwellmovewell.net and you can listen to my straight talk mind and muscle podcast sponsored by www.realketonesaustralia.com the best and most effective ketone supplement on the market to reduce anxiety, enhance brain performance and supply twice as much energy as glucose.

links for my former shows are here- spotify: https://open.spotify.com/show/1rlAGRXCwLIJfQCQ5B3PYB?si=UmgsMBFkRfelCAm1E4Pd3Q Facebook- https://www.facebook.com/DRN1Life Itunes - https://podcasts.apple.com/us/podcast/straight-talk-mind-and-muscle-podcast/id1315986446?mt=2 YouTube- https://www.youtube.com/playlist?list=PLpt-Zy1jciVn7cWB0B-y5WATyzrzfwucZ Google - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTA5NDc4L3JzczI?ep=14

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We are in LA this week and talked about Sas' weekend in St. Louis, day one in Los Angeles, Balkan food, JJ Redick's Uber, and much more. Hollywood Tommy and his regular ass sunglasses made an appearance as well to talk about the strangest massage story of all time. Nothing but good old fashion laughs with the fellas on this episode.

Simon served 23 years in the British Army with the Parachute Regiment and with 22 SAS (UK Special Forces). He is the founder and director of Big 5 Protection - a company focusing on enhancing anti poaching and wildlife conservation capabilities around the world. https://www.b5p.co.uk/ Become a H-Hour Patron at https://patreon.com/hkpodcasts

Poslankyňa Vladimíra Marcinková z klubu SaS v rozhovore s Veronikou Folentovou hovorí o koaličnej kríze aj o tom, kto ju politicky šikanoval pri návrhu, aby mala žena právo na sprevádzajúcu osobu pri pôrode.

Ollie Ollerton Why tough guys can manifest tooToday's guest is one of the stars of the massive hit show SAS who dares wins. Ollie is a former SBS soldier, great mate and an alcohol-free legend. This episode is from a LIVE session I hosted with Ollie with my ongoing self-development mastery group, where we have a monthly special guest such as ollie, which is pretty cool. Right?And I thought I would share this session with you all.Because Ollie shares something so powerful that you have to hear for yourself.If you're loving the show, you can help, please tell your friends and share this episode in your groups and as always, make sure to download and subscribe.Finally, check out andyramage.com, where I have no1, not 2, but 3 free workshops for you to choose from. One if you want help going alcohol-free, another is self-development, the vital next step, and then if you want to train with me to become a coach. Go to andyramage.com.Alright, let's do this!

SWEETS I USED TO KNOWThere was a Sweetie Shop across from Saint Finian's School, just above Leeson Street on the Falls Road. It had a large advertisement for Blue Bird Toffees  as part of its frontage. It was an attractive feature boasting an iconic Blue Bird in full flight.  I call this fine establishment a sweetie shop because my recollection, which may be flawed, is that this shop sold only sweeties. They were there in large glass jars with big screw-on lids. Shelves upon shelves of them. Confections of all descriptions.  Britain's legacy of shoot-to-killTwo weeks ago the BBC programme Panorama broadcast a report which claimed that the British Army's elite death squad - the Special Air Service (SAS) was responsible for as many as 54 killings of detainees in Afghanistan in 2010-2011. The excuse in most instances was that the detained Afghan men either unexpectedly produced weapons or made an effort to take a weapon from a SAS member. Senior British Army officers covered-up these actions.

Prestup poslanca Juraja Krúpu z OĽaNO do klubu SaS mení pozície strán vo vládnej kríze. Šéfredaktor Denníka N Matúš Kostolný vraví, že pri snahe o zostavenie menšinovej vlády ide o každý hlas, a ten Krúpov bude Matovičovi a Hegerovi chýbať. S editorom Denníka E Oliverom Brunovským sa zhodujú, že odchod poslanca OĽaNO môže byť signálom aj pre ďalších koaličných poslancov, ktorým sa nechce byť vo vláde, závislej od politikov zvolených za ĽSNS. S komentátormi Denníka N sa zhováral reportér Dušan Mikušovič.

V opozícii môže mať SaS lepšiu vyjednávaciu pozíciu ako vo vláde, hovorí poslankyňa Jana Bittó Cigániková. Riziká pre Slovensko by podľa nej tiež boli väčšie, keď SaS vo vláde zostane. Tvrdí, že v takom prípade by voľby isto vyhrali Hlas so Smerom.

V opozícii môže mať SaS lepšiu vyjednávaciu pozíciu ako vo vláde, hovorí poslankyňa Jana Bittó Cigániková. Riziká pre Slovensko by podľa nej tiež boli väčšie, keď SaS vo vláde zostane. Tvrdí, že v takom prípade by voľby isto vyhrali Hlas so Smerom.

Streiken er kanskje over, men det er ikke kunde-oppgjøret. Klagene mot SAS har tatt av, og flyselskapet har en jobb å gjøre før de får en trygg landing etter streiken.. Arbeiderpartiet vil ikke gjøre buisness av Nav. - De har en skepsis allergi mot private initiativ, mener Høyres stortingsrepresentant. En ny boligforskrift må hjelpe bankene til å låne ut mer penger til folk som skal kjøpe bolig, mener meglersjef, som får svar fra bankdirektøren som vil ha strenge krav. Folkehøgskole fant gigantisk hakekors under oppussing, de er usikker på hva de skal gjør med det. Riksantikvaren mener minner fra krigen er viktig å bevare. I 2016 sa Miljøpartiet at de ville øke pumpeprisen med 5 kroner literen for å få folk til å la bilen stå. Men selv med dagens høye drivstoffpriser kjøre vi nesten like mye som før. Hør episoden i appen NRK Radio

Slovensko nedávno navštívila delegácia europoslancov a bola sa pozrieť na vylúčené rómske komunity na východe Slovenska. Šéf výboru Európskeho parlamentu pre regionálny rozvoj Younous Omarjee následne uviedol, že je hanbou a škandálom pre Slovensko i Európsku úniu, že Rómovia vo vylúčených komunitách žijú v 21. storočí ako v stredoveku. „Ľudia, ktorí prišli z výboru na Slovensko, sú ľudia žijúci vo vyspelých krajinách Európy. Nepredpokladali, že v tej istej Európe, ktorá je ambiciózna, napríklad v životnom prostredí, žijú ľudia, ktorí pijú vodu z potoka,” hovorí europoslanec Peter Pollák (Oľano), ktorý bol tiež súčasťou delegácie.  Europoslanec Peter Pollák v podcaste hovorí, že europarlament čoskoro môže prijať rezolúciu k čerpaniu eurofondov v rómskych komunitách. „Ak nebude čerpanie eurofondov v rómskych komunitách, tak môže nastať situácia, že nebude môcť obec a mesto čerpať pre iné typy projektov,” približuje Pollák. Delegácia sa bola pozrieť aj na to, že ako sa v praxi využívajú peniaze, ktoré k nám z EÚ posielajú práve na zlepšenie podmienok v marginalizovaných rómskych komunitách. Prečo sa na Slovensku vo výraznej miere nevyužívajú eurofondy na zlepšenie životov Rómov vo vylúčených komunitách? Odpovie poslanec národnej rady a bývalý starostva Spišského Hrhova Vladimír Ledecký (poslanecký klub SaS). Pozreli sme aj na to, ako je to v iných členských krajinách EÚ. Podľa antropológa a romistu Alexandra Mušinku má každá krajina trochu iný historický kontext – a to podľa neho do značnej miery limituje možnosti riešenia rómskej problematiky. „V tejto téme podobne ako v mnohých iných panuje neuveriteľné množstvo mýtov, stereotyp, hoaxov a klamstiev. Od 90. rokov upozorňujeme, že to čo sa hovorí o Rómoch nie je pravda a je to vytrhnuté kontextu,” hovorí Mušinka.  Podcast vzniká v spolupráci redakcie Aktuality.sk a Európskeho parlamentu. Podcast spracovala Denisa Hopková.

On this episode, coauthor of Kendall Ann's book "What I Wish I Knew: Surviving and Thriving After An Abusive Relationship", Dr. Amelia Kelley, stops by to answer reader and listener questions with Kendall Ann.  They discuss how the book came to fruition, suggest other books survivors can read to help them thrive, chat about the difference between an abusive partner and a "jerk" and much more. Dr. Amelia Kelley is a trauma-informed therapist who has conducted research on the effects of exercise on ADHD symptoms as well as a the effects of resiliency on PTSD. She is a trained Hypno-therapist, Art therapist, HSP Therapist, EMDR-informed therapist, meditation teacher, as well as a Certified Yoga instructor integrating therapeutic yoga and psychotherapy. She is a presenter and writer in the “science-help” field focusing on Highly Sensitive Persons, trauma, motivation, healthy living, and adult ADHD.  She is a guest podcast presenter focusing on women's issues and coping with the trauma of unhealthy relationships, as well as a coach and trainer for SAS's Work/Life Program in Cary, NC and a resident trainer for the NC Art Therapy Institute. Her practice is also currently part of the Traumatic Stress Research Consortium at the Kinsey Institute. For more information about Dr. Kelley visit her site and follow her social media HERE. Click HERE to purchase, rate, or review What I Wish I Knew: Surviving and Thriving After an Abusive Relationship.

1. Krúpa je už v SaS a opisuje, ako Matovič šéfuje kuchyni OĽaNO.

Bethany Johnson, Kantor / Director of Parish Music at St. John Lutheran Church in Topeka, Kansas, joins Andy and Sarah during Bach Week for our Set Apart to Serve Series to talk about her role as Kantor, the things she gets to do on a weekly basis througout the church year, her path to becoming a church musician, who was influential in her path to this vocation, and how J.S. Bach has play a role in her formation as a church musician and Kantor. Learn more about the Set Apart to Serve Initiative at lcms.org/setaparttoserve. Christ's church will continue until He returns, and that church will continue to need church workers. Set Apart to Serve (SAS) is an initiative of the LCMS to recruit church workers. Together, we pray for workers for the Kingdom of God and encourage children to consider church work vocations. Here are three easy ways you can participate in SAS: 1. Pray with your children for God to provide church workers. 2. Talk to your children about becoming church workers. 3. Thank God for the people who work in your congregation. To learn more about Set Apart to Serve, visit lcms.org/set-apart-to-serve.

Človek by si aj povedal, že v lete sa kolesá politiky tak trochu prestanú krútiť. Akurát že na Slovensku už nefunguje nič normálne: takže tu máme schrödingerov odchod SaS z vládnej koalície, Sme rodina zrejme nakupuje u fašistov a snaží sa nás presvedčiť, že sú to len tvrdí kresťania a premiér sa tvári, že sa vlastne nič nedeje. Čo tu vlastne sledujeme, či nám tu vzniká nová fašistická hrádza proti liberalizmu a ako to celé dopadne? Tomáš Prokopčák sa pýta Petra Tkačenka. Odporúčanie: Dnes odporúčam trošku staršiu epizódu nášho podcastu Dejiny z tretieho júla. S archeológom Františkom Hříbalom v nej rozoberali antický Rím a jeho cisára Nera, pravdu aj mýty, ktoré sa okolo tejto postavy za tisícročia vytvorili. Ak sa chcete trochu ponoriť do staroveku, odporúčam epizódu Zápasy gladiátorov, divoké preteky vozatajov. Ako Nero bavil Rimanov. – Ak máte pre nás spätnú väzbu, odkaz alebo nápad, napíšte nám na dobrerano@sme.sk – Všetky podcasty denníka SME nájdete na sme.sk/podcasty – Podporte vznik podcastu Dobré ráno a kúpte si digitálne predplatné SME.sk na sme.sk/podcast – Odoberajte aj denný newsletter SME.sk s najdôležitejšími správami na sme.sk/brifing – Ďakujeme, že počúvate podcast Dobré ráno.

Menšinovú vládu bez SaS pripustili už koaliční lídri a aj premiér Eduard Heger. Takáto vláda by v kľúčových otázkach ako napríklad odvolávanie mohla závisieť od odídencov z ĽSNS. Poslancov za najsilnejšie vládne hnutie sme sa pýtali, či by s tým nemali morálny problém. Hoci Boris Kollár o „kuffovcoch“ hovorí že nie sú fašisti, politológ na konkrétnostiach dokazuje opak. Bude mať Slovensko menšinovú vládu s podporou fašistov? Pýtali sme sa poslancov OĽaNO. Podpredsedníčka klubu OĽaNO Anna Andrujevová by menšinovú vládu podporovala, Andrej Stančík tvrdí, že si to „nevie predstaviť“. Čo presne tým myslí? Pýtali sme sa aj Petra Polláka ml., ktorý sa zaoberá rómskou problematikou. Pozrieme sa aj na to, prečo tesná menšina v parlamente, pre vládu pri schvaľovaní zákonov či rozpočtu, nie je až taký veľký problém, ako by sa na prvý pohľad zdalo. V skutočnosti totiž málokedy treba až 76 hlasov. Druhou témou dnešného podcastu je tradičný letný nedostatok krvi v slovenských nemocniciach. Boli sme sa pozrieť, ako sa krv daruje a ako ju môžete darovať aj vy. Podcast Aktuality Nahlas nahrávali Peter Hanák, Denisa Žilová a Laura Kellöová. Spolupracovali Matej Ohrablo a Valentína Rybárová. 

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we're here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Simon Gilks from Ometria join us. Simon, I would love for you to introduce yourself, your role, and your organization to our audience. Simon Gilks: Thank you very much for having me today. As you said, my name is Simon Gilks and I work at Ometria. I come from a background in sales. I spent about 12 years in sales before doing a short stint in product marketing and then have spent the last best part of 10 years in that sort of sales, revenue operations, and enablement world. Currently, I lead our global revenue operations and enablement function. We support primarily sales marketing and our customer world, but in reality, I’m a service provider to the whole business. At Ometria we have a single mission. Our mission is to create marketing experiences that our customers love. We’re a customer data marketing platform and what we try to do is help retailers increase customer loyalty and CRM revenue by essentially sending personalized marketing messages throughout the entire customer journey. SS: Really excited to have you here. Now on LinkedIn, you mentioned that you act as a cross-functional conduit. How are you able to break down the silos between different departments to ensure strategy alignment? SG: With difficulty but essentially I see my role here to ensure that we have that accountability and sort of synchronicity around the goals and activities that each of the functions that are responsible for driving revenue. So like I said, we are a sales marketing and customer organization, I do this by really enforcing that sort of accountability, but probably more importantly the visibility to making sure that everyone’s goals are visible. All the activities that we’re doing are bringing that together in a single plan. No, it’s not always easy, but that’s what we need to do. I think the easiest way to make sure we are all aligned is actually bringing it back to the customer and standing in the customer’s shoes and understanding what they need, because if we all align behind what our customers doing what our customer needs, what they want from us, then hopefully that aligns us all behind that single goal, which makes my life significantly easier. As a business, we have an underlying sort of methodology that we use that comes from a book called the Four Disciplines of Execution and it’s about WIGs. So WIGs stand for Wildly Important Goals and as a business, we adopt this methodology. We have a single wildly important goal as a business and then every quarter, each function within that business has a wildly important goal and it must roll up to the overall company's wildly important goal. My role is to make sure that we all have that visibility, we are all aligned, and we’re really thinking about it from a customer perspective, and then using this 4 step methodology really helps to make sure that the silos are brought down and that we are all aligned as departments. SS: Absolutely. Now, in your experience, Simon, what is the impact of having strong cross-functional alignment on project and program execution? SG: I think strong cross-functional alignment is essential. Without it, I believe that projects will either fail or their success will be severely limited. I think the world we’re operating in now, this post covid world, where we’re not necessarily in the office as much or we don’t have an office or we’re not seeing people face to face as much as meaning, that this is even more important. When we were in the office, you would bump into someone at the coffee machine, walk down the corridor, hold the door, and you’d have those Ad Hoc conversations, you would be talking about what you’re working on your priorities and it may have been a very informal conversation, but what it did do was it helped you communicate with everybody what you were working on, which actually subconsciously really helped with that cross-functional alignment. We have to be really more conscious about what we’re going to do, we have to make an effort to really focus on this alignment. We have to make sure that right the way from the planning of the project to the execution, everyone is involved, all of the right stakeholders to maximize success. So really, I do believe that the cross-functional alignment is essential to the success of any project or program, but not necessarily just for this one, what it will do is lead to much higher engagement because we know that whatever happens with this project, there’s always going to be another one and another one and another one. That sort of cross-functional alignment, that engagement, that success, will only lead to future projects being even more successful, so for me, it’s absolutely critical and has to be one of the really strongest parts of any project. SS: I’d love to talk about how we bring this to life. What habits do you instill in your reps to promote teamwork and collaboration and how do you reinforce the value of cross-team alignment? SG: Again, this is so much tougher in a post covid world, but I believe it really starts at the top. This is actually about the culture of the organization. I believe this absolutely starts at the CEO and works its way down. You find some organizations really thrive on people just working in the silos and putting their heads down and just doing stuff. I think in a SAS startup or a scale-up like I operate, working together and this collaborating is essential. I don’t have all the answers. I need to work with people. I need to bounce these ideas off each other so we can get to that best place. For us, we’re really fortunate because our CEO and our entire executive team really support and encourage that collaboration working together to the point we all work remotely, but once a month we try and get everybody into the office in that one place just to get together to encourage that working together. Also, the WIG process really really helps us here. So we have teams, BDRs, partner managers, we have multiple teams but we need to come together as a single team to focus on what’s most important. For example, as I said, I run the revenue operations and enablement team. Last quarter my team was split in two, so we had one team but then we had a WIG team for operations and a WIG team for enablement, and the enablement team was actually joined by the product marketing team. We then formed a single WIG team because that was the best thing for the business for us to get together and collaborate on the single most important thing we could do to help the business. I think in summary, this starts at the top, it trickles down and our methodology really helps this but my personal role, my responsibility here is to support and encourage and really ensure that everyone understands what we’re doing and why. It comes back to that plan at the beginning as well. So having that plan, having that methodology, and then as a leader continuously encouraging that and then correcting if you need to but hopefully there shouldn’t be much correction required. SS: Absolutely. Now Simon, in your experience, what are some ways that you leverage technology to enable cross-departmental communication amongst your teams? SG: Whenever we talk about technology, it’s a dangerous subject, right? Especially in a startup or a scale-up because my experience is you get some funding and you normally go out and buy loads of technology because you believe it’s going to automate or it’s going to help this process or help you collaborate more and your tech stack swells and it actually really confuses things and makes things 10 times harder because you end up with five project management tools and everyone’s working differently in a different tool. So for me, you have to be really, really careful when it comes to tech. You need to understand exactly what you need and why you need it and how you’re going to use it. What problem is it solving? If you can’t articulate that really quickly, then just forget it. You don’t need that piece of technology. Project management tools are probably a good example because you’ll find some people prefer one tool because they like the way that was laid out and another one prefers this and another one likes that. That’s a really dangerous way of looking at collaboration. I think from a technology point and what’s been really successful for hours are probably two prime examples. An RFP tool, you sort of think about an RFP to how’s that going to enable collaboration, but we’ve got our product marketing team talking about our value proposition and our strategy, we’ve got our sales engineers that deal with the technical requirements, we’ve got our BDR team generating the opportunities, the AE’s closing them. All of them work on RFPs and actually by bringing in a really good RFP tool, it’s given them a platform where they can all come together, collaborate on a single RFP using all of the resources available, and actually what that has meant is we’ve been able to turn around RFP so much quicker, better aligned and with a much better response rate from our customers, hopefully leading to more business. When you talk about collaboration and communication, you wouldn’t normally think about an RFP tool, it has been extremely successful for us. Another example is, I know I said project management tools is a bit of a dangerous area to go, by deciding on your single project management tool, we’ve been able to get a tool now that we integrate our core CRM system, our CSM team uses it, our professional services team use it, our onboarding team uses it, and our customers use it. They all collaborate on a single project where we’re all working together in real-time and communication leading to a much better posts contract project, whether that’s onboarding or an additional sort of integration or whatever that may be, that those types of tools, thinking slightly differently to a standard communication tool has really helped us communicate and collaborate so much better. SS: Absolutely, and this is a question I think our audience is often very interested in understanding. How do you measure the enablement role in driving impact on cross-functional priorities? SG: Yes, I think measuring the impact of enablement is always quite a difficult one. A lot of people talk about enablement and their gut feel is like, I’m going to focus on time to ramp or percentage of people hitting quota, which yes, you can absolutely measure those but they’re very much lagging indicators and they’re not necessarily within your control. So for me, enablement has to really start with the metric and you have to be really clear about what you’re going to try and impact. Now I’m a massive believer in the sound velocity equation, so focusing on a number of ops you are working in, times the value, times your win rate divided by a sales cycle because ultimately those four levers are the only levers you’ve got to drive revenue. The way enablement comes in for me is when we’re working on any cross-functional priority, which one of those levers are we going to impact. If we think about the product team introducing a new product or a new feature, well, which lever are we impacting? Are we trying to unlock more revenue? Are we trying to make it easier for someone to buy, therefore shortening the sales cycle we are offering? This is a must-have feature, therefore impacting the win rate as long as we understand that we’re able to measure it, and then you’ve always got the anecdotal measurement as well. So using potentially a core intelligence platform to understand how are our sales reps position in this new feature, how is the customer responding to it, how is that landing in the marketplace, and then flowing that through to the win rate or the average order value and that’s where enablement has to come in because we’re the conduit that’s going to bring that product into the system, into the sales people, out to the customer, so we have to be really clear on what that measurement is and then we need to be the conduit that brings it all together at the end. SS: Last question for you, what is the impact of cross-functional alignment on the buyer experience and how would you say it can help teams keep up with changing buyer needs to continue to really deliver value? SG: Yeah, I think cross-functional work is when it comes to the buyer actually it exposes you to significant risk. I pride myself on always thinking about it from the customer’s perspective. Yes, we are a business. Yes, we have certain things we need to do. We’ve got processes we need to follow, but ultimately we’re here to provide a service to our customers and to our buyers and we need to make it as easy as possible for them to buy from us. Now, our sales process means that we have BDRs in the process at the start, then we have AEs, sales engineers probably coming at some point, then we have on board and then we have customer success. There are probably partnerships and leadership. So there are so many people involved in this process and actually what that does is that gives a customer a natural break point in a buying process. It makes it really easy for them to get out. So for us, by understanding the customer, therefore being able to make sure that we’ve got the right person involved at the right time, therefore hopefully exceeding the customer’s expectations. So actually being really clear about that breakpoint and say, hey, you know, what I’m going to do now is I’m going to hand you over to this person because they are the best, they’re the best person to work with you on this topic. That means that we’re constantly listening to the customer and making sure that we’re giving them the resource they need to make that process as smooth as possible and hopefully maximize the buyer’s experience so that when they buy from us now they buy again, they stay with us or if they go to another company, they continue to buy from us because we make it really, really easy by ensuring they’re always talking to the right person at the right time. SS: Thank you so much. I really enjoyed the conversation today, thank you for sharing your expertise. SG: Thank you very much for having me. It’s a real pleasure. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there is something you'd like to share or a topic you'd like to learn more about, please let us know we'd love to hear from you.

Menšinovú vládu bez SaS pripustili už koaliční lídri a aj premiér Eduard Heger. Takáto vláda by v kľúčových otázkach ako napríklad odvolávanie mohla závisieť od odídencov z ĽSNS. Poslancov za najsilnejšie vládne hnutie sme sa pýtali, či by s tým nemali morálny problém. Hoci Boris Kollár o „kuffovcoch“ hovorí že nie sú fašisti, politológ na konkrétnostiach dokazuje opak. Bude mať Slovensko menšinovú vládu s podporou fašistov? Pýtali sme sa poslancov OĽaNO. Podpredsedníčka klubu OĽaNO Anna Andrujevová by menšinovú vládu podporovala, Andrej Stančík tvrdí, že si to „nevie predstaviť“. Čo presne tým myslí? Pýtali sme sa aj Petra Polláka ml., ktorý sa zaoberá rómskou problematikou. Pozrieme sa aj na to, prečo tesná menšina v parlamente, pre vládu pri schvaľovaní zákonov či rozpočtu, nie je až taký veľký problém, ako by sa na prvý pohľad zdalo. V skutočnosti totiž málokedy treba až 76 hlasov. Druhou témou dnešného podcastu je tradičný letný nedostatok krvi v slovenských nemocniciach. Boli sme sa pozrieť, ako sa krv daruje a ako ju môžete darovať aj vy. Podcast Aktuality Nahlas nahrávali Peter Hanák, Denisa Žilová a Laura Kellöová. Spolupracovali Matej Ohrablo a Valentína Rybárová. 

OH NO SHE DIDN'T!

EU's energiministre er blevet enige om, at medlemslandene vil reducere deres gasforbrug med 15 procent den kommende vinter. Samtidig har det statslige russiske gasselskab Gazprom meldt ud, at gasforsyningen til Europa igen skrues ned. Vi ser på, hvem der bliver ramt af EU's gas-plan. Knap er blækket tørt på aftalen mellem piloterne og SAS efter strejken, før det trækker op til ny potentiel ballade i SAS: Kabinepersonalet er vrede over, at 300 medlemmer er blevet fyret i stedet for at blive tilbudt genansættelse. Vi taler med Christa Ceré, der er formand for de kabineansattes fagforening CAU. Vores sommertema har i denne uge fokus på, hvordan verdensøkonomien forandrer sig. I dag zoomer vi ind på den grønne økonomi. Vi ser blandt andet på krigen i Ukraine og hvilken betydning den har og kan få for den grønne omstilling - og så spørger vi, hvor god en forretning grøn økonomi skal være. Vært: Mathias Bay Lynggaard. Redaktør: Annette Hartvig Mikkelsen. www.dr.dk/lyd/p1/orientering

SAS' Antonio De Castro is a truly global citizen. Having lived in Southeast Asia and Europe, now working for a US company, he joined Alex from a studio in Singapore to talk global and local trends in the wake of COVID-19 and his passion for data and analytics in health care. Later in this season of the Health Pulse podcast, he'll be jumping into the conversation as guest host for Asia Pacific.De Castro loves mathematics and problem solving and has a background in nutritional research. These passions shape his perspective on consumerism in health care and life sciences, where patient-centricity is contributing to significant advances, including decentralized clinical trials and more informed and engaged patient populations.De Castro is infectiously optimistic that today's global health care challenges will drive innovation that leads to a healthier tomorrow."

As we continue to wrap-up and recap SAS 2022 and with Charlie launching his new book, “The College Scam,” the show is coming to you from the road with a fascinating conversation between Charlie and author Eddie Scarry all about the truly miserable and unhappy nature of American Leftists and liberals—why are they so unhappy, angry, and miserable? Eddie pulls from his latest book, “Liberal Misery,” to answer these questions and more. But first, Charlie is joined by Congressman Andy Biggs from the great state of Arizona to discuss new, shocking revelations surrounding the Shady Scarf Lady, Dr. Debra Birx, and the potentially treasonous nature of her actions.  Support the show: http://www.charliekirk.com/support See omnystudio.com/listener for privacy information.

Vraciame sa k ľudáckym tradíciám. Slovenským konzervativcom opäť hrozí, že ich, tak ako za Tisa, zhltnú radikáli, varuje sociológ Michal Vašečka. Menšinovej vláde dáva po odchode SaS do opozície, životnosť týždne, maximálne mesiace. A je riešením úradnícka vláda? No a pozrieme sa aj na kvalitu našich vysokých škôl. Slovensko smeruje k politickému patu. SaS chce vládu bez Igora Matoviča, čo však OĽaNo striktne odmieta. Premiérovi Hegerovi tak hrozí, že sa už v septembri ocitne v pozícii vládcu bez oficiálnej podpory parlamentnej väčšiny. Vládnuť sa dá i tak: Veď napokon si to už v praxi vyskúšala aj druhá dzurindova vláda stojaca na podpore exmečiarovcov či exkomunistov. Aké je to vládnuť v menšine a aká môže byť cena za vládnutie s podporou liberálov alebo naopak, extrémistov a konzervatívcov, a je možné v prípade zlyhania politikov sa uchýliť k modelu takzvanej úradníckej vlády? Téma pre sociológa Michala Vašečku a ústavného právnika Mariána Gibu. Druhou témou dnešného podcastu sú výsledky prestížneho rebríčka svetových vysokých škôl. Slovenská technická univerzita a Univerzita Komenského sa umiestnili na chvoste rebríčka. Prečo máme v rebríčku len dve slovenské univerzity? O tejto téme sa kolega Adam Oleš rozprával s odborníčkou na oblasť vysokého školstva a poradkyňou premiéra Eduarda Hegera Renátou Hall. Počúvate Aktuality Nahlas, pekný deň a pokoj v duši prajú Adam Oleš a Braňo Dobšinský

Each episode of Reorg's weekly EMEA Core Credit podcast series features detailed discussion on issues and companies across the credit lifecycle. This week's podcast includes discussion of: - The restructuring of Scandinavian Airlines, or SAS, which has filed for Chapter 11. - Ukrainian oil and gas company Naftogaz and the state's sovereign debt situation. - The latest developments in the European primary market and investors expectations after the summer. If you are not a Reorg subscriber, request access here: go.reorg-research.com/Podcast-Trial.

Podcasting LIVE from Tampa, Florida, Charlie is on-site at Turning Point USA's Student Action Summit, where thousands of conservative students and patriots of all ages, from all 50 states, have gathered to hear from some of the biggest speakers in the movement, including Governor Ron DeSantis, Senator Josh Hawley, and President Donald J. Trump. But before the event kicked off, Charlie was joined first by Producer Andrew to get the rundown on a shocking story out of New York where a would-be assassin rushed the stage and nearly took out New York Congressman and GOP Candidate for New York Governor Lee Zeldin. Next, Charlie welcomes Colorado Congresswoman Lauren Boebert to the show to discuss her new book, "My American Life," and the importance of not subscribing to the liberal victim mentality. They also dive into Republicans who have recently turned their backs on voters, RINOS to keep your eye out for in the upcoming elections, and the farmland crisis being experienced by millions of Americans, happening at the hands of Bill Gates and the Chinese Communist Party. All before she takes the stage this weekend to address the crowd at SAS 2022. It's an action-packed Friday Episode, tune in to the whole thing for an exciting interview with one of America's most fiery members of Congress. Support the show: http://www.charliekirk.com/support See omnystudio.com/listener for privacy information.

Many businesses are currently juggling two different worlds. We have the modern cloud infrastructure and Kubernetes. But on the flip side, there is 10-20-year-old legacy tech such as Oracle Solaris, old IBM and HP servers, etc. Elsewhere, business leaders are also challenged with managing security, the Cloud, and hybrid working. Anil Kumar from Citrix and Sharon Besser from GuardiCore join Neil Hughes in discussing the advantages that hybrid cloud and SAS apps can offer businesses. About Sharon Sharon Besser is an accomplished data and network security expert with a successful track record combining deep technical hands-on excellence with a market vision to incubate new solutions and develop next-generation technologies. Sharon was the CTO and co-founder of Publicom (acquired by Comsec), co-founder of Contondo (acquired by Bigtincan), co-founder of EyeOTee Inc., VP Technologies at Net Optics, (acquired by IXIA), VP of Products Strategy at Imperva, Director of security solutions at Check Point, Director of security products at Websense, through the acquisition of Port Authority Technologies. Sharon holds a BSc degree in Computer Science, Mathematics, and Geography from Bar Ilan University. About Anil As a Technical Marketing Manager at Citrix, Anil Kumar is responsible for Building and owning an Ecosystem of Networking, Security, and Cloud technology partners. He is also a subject matter expert on the Citrix cloud, networking and security products, and services. Anil is also responsible for developing and managing a test infrastructure in-house/on-prem and on Cloud for proof of concepts and for partner product verifications.

Jason is on his way to SAS in Tampa, FL! Please enjoy the best of the Jason Rantz Show.  See omnystudio.com/listener for privacy information.

Stefan von Imhof is the co-founder and CEO of Alts. co, the world's largest newsletter community dedicated to alternative investing. Listen in! Key Highlights: [00:01 - 19:59]  Thinking Beyond Outside the Box in Investing Stefan von Imhof discusses how he started a newsletter focused on micro SAS and websites in 2020 during a government-imposed lockdown. The 60-40 portfolio is a popular stock and bond portfolio advice, but there are many tertiary niche strategies that are not well addressed in the mainstream. It is challenging to keep writing every week or whatever your cadence is, but it's worth it if you can find a platform and community that "feels right." .[20:00 - 36:57]  The Power of Newsletters and Strong Communities Stefan discusses the company's growth and how they've grown by acquiring other newsletters and websites. One of their biggest growth hacks is micro newsletter acquisitions, which has worked well for them. They also mention that asset allocation is a big part of their investment strategy and that they are bullish on collectibles and culture. The current world situation is fascinating, and investors should be aware of alternative investments to protect themselves from potential crashes. [36:58 - 38:24] Closing Segment Check out Stefan's newsletter through the links below! Key Quotes: “The key [to a successful newsletter] is to grow, but not just grow for the sake of vanity metrics grow real solid subscribers.” - Stefan von Imhof “With some alternative markets, for the most part…they're just completely separate from anything related to the markets, right? And this is why alternatives are such a great option… It offers that true diversity, and it offers the true way to truly buy assets that are uncorrelated. Not to mention the other big reason, which is that, traditionally, alternatives, the returns have been fantastic.” - Stefan von Imhof Connect with Stefan: Website: https://alts.co (https://alts.co)  Twitter: https://twitter.com/stefanvonimhof (https://twitter.com/stefanvonimhof)  Connect with me onhttps://www.linkedin.com/in/brian-c-adams/ ( LinkedIn)! LIKE, SUBSCRIBE, AND LEAVE US A REVIEW on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in and Stay Tuned for the Next Episode COMING SOON!

I dag har EU-Kommissionen præsenteret deres "Save gas for a safe winter"-udspil, der lægger op til, at de europæiske lande skal skære ned i deres gasforbrug med 15 procent fra august til marts næste år. Rusland presser os og bruger gassen som våben, siger kommissionsformand Ursula von der Leyen. Men hvad er det for et udspil, der skal afbøde virkningerne af den energikrise, der venter, hvis den billige russiske gas ikke længere flyder til EU? Efter piloterne i Dansk Metal natten til i går indgik aftale om en ny overenskomst med SAS, beskylder et andet pilot-fagforbund, Flyvebranchens Personale Union, Dansk Metal for "organisationskrig" og siger, at det kun handler om at Dansk Metal vil kapre medlemmer fra dem. Vi taler med Flyvebranchens Personale Union om den ulmende konflikt mellem to fagforeninger. Og så handler sommertemaet om den nye verdensorden i dag om de nye våben, teknologier og slagmarker, der er med til at forme den nye verdensorden og med til afgøre, hvem der har mest magt, og hvordan den fordeler sig. Henrik Lerche er dagens vært, Tine Linde er redaktør. www.dr.dk/lyd/p1/orientering

La semana pasada el aeropuerto londinense de Heathrow pidió a las aerolíneas que dejen de vender billetes de vuelos que se dirijan allí. Londres tiene otros aeropuertos como Gatwick o Stansted, pero están igualmente saturados. En el continente las cosas no están mejor. Aeropuertos como el de Schiphol en Ámsterdam, el de Bruselas o el de Fráncfort están al límite de su capacidad. Algo similar sucede en Estados Unidos donde las terminales de Newark o Atlanta están cerca del colapso. Como resultado, los retrasos, las cancelaciones y las pérdidas de equipaje se suceden para disgusto de los pasajeros. Para el próximo mes de agosto las aerolíneas de todo el mundo han cancelado ya más de 25.000 vuelos, de lo que 15.000 se corresponden a vuelos en Europa. Puede parecer mucho, pero 15.000 vuelos representan tan sólo el 2% de todos los vuelos programados para el mes. En Estados Unidos en lo que llevamos de verano se han cancelado ya el 3% de los vuelos programados. Para evitarse problemas, la mayor parte de aerolíneas han reducido frecuencias por falta de personal. Se han producido, además, huelgas en algunas aerolíneas como la escandinava SAS o la irlandesa Ryanair, y en aeropuertos como el Charles de Gaulle de París. El problema tiene varias causas. La primera y más inmediata es la recuperación completa de la movilidad tras dos años de confinamientos y restricciones motivados por la pandemia. Este de 2022 iba a ser el primer verano normal desde 2019 y muchos fueron los que planearon tomar un avión para pasar sus vacaciones lejos de casa. Eso pilló a las aerolíneas y a los aeropuertos escasos de personal. Todo ha sido muy rápido y no les ha dado tiempo a rehacer sus plantillas, que habían quedado muy reducidas en los dos últimos años. Encontrar trabajadores no está siendo fácil. Muchos de los que trabajaban en un aeropuerto o en una aerolínea y tienen experiencia en ello están ahora empleados en otras empresas. Tanto los antiguos trabajadores como nuevos piden salarios más altos porque la inflación se ha disparado a ambos lados del Atlántico. Para colmo de males el combustible se ha encarecido notablemente. Las aerolíneas se encuentran con que tienen que pagar más a sus empleados y mucho más por llenar las alas, lo que ha hecho subir de forma consistente el precio de los billetes. Pero eso no ha frenado, al menos por ahora, la demanda. Hay empleo y muchas ganas de viajar. La reducción de frecuencias está haciendo el resto. Volar se ha convertido en algo caro e incómodo. Como sucede siempre, el mercado se terminará por ajustar, pero no lo hará hasta pasado verano, entretanto, los que quieran volar tendrán que lidiar con el caos y los sobreprecios. En La ContraRéplica: - Renovables e hidrógeno - Las ventajas y desventajas del hidrógeno - Arqueología con perspectiva de género · “La ContraHistoria de España. Auge, caída y vuelta a empezar de un país en 28 episodios”… https://amzn.to/3kXcZ6i · “Lutero, Calvino y Trento, la Reforma que no fue”… https://amzn.to/3shKOlK · “La ContraHistoria del comunismo”… https://amzn.to/39QP2KE Apoya La Contra en: · Patreon... https://www.patreon.com/diazvillanueva · iVoox... https://www.ivoox.com/podcast-contracronica_sq_f1267769_1.html · Paypal... https://www.paypal.me/diazvillanueva Sígueme en: · Web... https://diazvillanueva.com · Twitter... https://twitter.com/diazvillanueva · Facebook... https://www.facebook.com/fernandodiazvillanueva1/ · Instagram... https://www.instagram.com/diazvillanueva · Linkedin… https://www.linkedin.com/in/fernando-d%C3%ADaz-villanueva-7303865/ · Flickr... https://www.flickr.com/photos/147276463@N05/?/ · Pinterest... https://www.pinterest.com/fernandodiazvillanueva Encuentra mis libros en: · Amazon... https://www.amazon.es/Fernando-Diaz-Villanueva/e/B00J2ASBXM #FernandoDiazVillanueva #aerolineas #aeropuertos Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

Piloternas strejk är över på SAS. I En 44-årig man döms till fem års fängelse för mordet på Malin Lindström. I Många vill fixa till sina gamla möbler. Med Nina Muossa och Odessa Fardipour.

Den flere uger lange pilotstrejke er slut. SAS piloterne har givet, men også fået, og fagforeningen Dansk Metal fremhæver selv, at der fremover kun gælder een overenskomst på pilotområdet i SAS: Nemlig den med Dansk Metal. Men hvad betyder det for de piloter, der flyver for SAS, men under en anden overenskomst med Flybranchens Personale Union? Det nyhøstede korn hober sig op i Ukraine, mens mangel på korn skaber fødevarekrise i Mellemøsten og i Afrika. Derfor vakte det forhåbninger om en løsning, da Ukraine, Tyrkiet, Rusland og FN i sidste uge indgik en aftale om sikker transport af ukrainsk korn fra havne langs Sortehavet. Aftalen ventes underskrevet i dag eller i morgen, men kan den også gennemføres? Ud over korn er også krig of energi på dagsordenen på et møde i Teheran, hvor Ruslands præsident Putin og Tyrkiets præsident Erdogan er taget hen for at mødes med landets præsident Ebrahim Raisi. I dagens sommertema stiller vi skarpt på to af de områder, hvor stormagternes interesser støder sammen, nemlig det Sydkinesiske Hav, hvor stormagtsspillet mellem USA og Kina buldrer afsted og i Arktis, der midt i stormagtsrivaliseringen kæmper for at beholde sin lavspændingsstatus. Verdensordenen er uden tvivl i forandring, men hvor er den på vej hen? Henrik Lerche er dagens vært, Tine Linde er redaktør. www.dr.dk/lyd/p1/orientering

Hear how to provide optimal customer journeys for your prospects In this On the Brink podcast, I had an amazing conversation with Patrick Van Gorder, Executive Vice President and Partner of Level Agency. Conversations with strategic marketers is always exciting. The world we used to market in has changed. And marketing is supposed to encourage people not just to purchase but to engage with your products and services. The buyer, however, has changed their journey over the past 25 years. As we know from our own work as HubSpot Partners, the buyer's first task when considering a solution to solve their problem is to Google it. If you don't have a digital experience that comes up on the first pages of Google search, you're not a good answer for that person's problem or question. What does that mean for your business? Patrick has many great answers to that question so listen in, learn and share! Watch and listen to our conversation here Here are some statistics Patrick shared that you should consider: 65% of total advertising in 2021 was online digital advertising, which is an incredible stat by itself. Even more impressive is when you factor in the fact that it's up from about 50% just a couple of years before 2019. Digital advertising has become the lion's share of the pie and also the fastest growing segment of the pie. Dollars spent in digital channels go to one of these companies: Alphabet (parent company of Google), YouTube, Meta (parent company of Facebook), Instagram or Amazon. Interesting isn't it? As you consider what you are doing to grow your business, it might be time to listen in to our podcast. Reflect on what you should be doing, and how to refocus your investments in marketing. Marketing is not an expense. It is and has always been a central part of your product design, development and promotion. Invest in it wisely and you will reap the benefits. To contact Patrick You can reach him on Linkedin or his website Level Agency www.level.agency. Ready to really make your marketing work for you? Some great suggestions: Podcast: Michele Bailey—The World Of Marketing Is Transformed. Are You Ready For A New Strategy? Podcast: Mark Schaefer—Are You Ready For The Marketing Rebellion? Podcast: Melissa Copeland—Customers Want Great Experiences. How Can You Deliver Extraordinary Ones? Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Businessand On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants   Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I'm Andi Simon, I'm your host and your guide. And as you know, my great audience out there, my job is to help you get off the brink. I want you to see, feel and think in new ways so you can change. And you know that change is painful. But in these fast changing times, there are many choices. But it's important for you to have a better understanding of things so you can do it wisely, and quickly be agile. You know, fast is the new way. Now are you going to be faster and better at what you're doing? I have with me today a fantastic individual whom I met through a Vistage group that I did. His name is Patrick Van Gorder. He's Executive Vice President of Level Agency. And I want you to know that I did a podcast for them. And I enjoyed it so much. I invited him back here so we could continue the conversation. Let me tell you a little bit about what we're going to talk about by introducing Patrick's bio. Patrick Van Gorder has been part of a leadership team at Level Agency since the company's founding in 2010, which seems like yesterday, but it's not, it's like a moment ago. He's made measurable significant contributions in each role he's had, as director of campaigns and platforms, as a VP of Client Services, and now he's Executive Vice President. But his real desire for today is to share with you the changing nature of communication, marketing, and brand building for you and your company, and for things that matter to you. You have to understand what's going on because the world has turned digital, if you haven't noticed. I have a hunch you have. I bet the first thing you do when you want something is to Google it, and so it's very interesting. He'll tell you some major statistics. But today we're going talk about how people buy and what the buyer's journey is like, and why digital marketing has become so essential to your skill set, your way of viewing the world, and what Patrick can help you with. Patrick, thank you for joining me. Patrick Van Gorder: Hey, Andi, thank you so much for having me back. I'm excited to continue the conversation. Andi Simon: Before we get into it, though, tell our audience a little more about who's Patrick, and the journey about why this has become so important for you. Patrick Van Gorder: Yeah, thanks, Andi. So I am sitting here in sunny Pittsburgh, Pennsylvania, home of Mr. Rogers, amongst other great Pittsburgers. I am a journalism and political science graduate that got into advertising accidentally. I graduated in 2009 into the midst of the Great Recession. I had no idea what I wanted to do. And I got a call from a colleague who was writing a website that was focused on comparison shopping for higher education. And I said, Let's go over there and let's do some work together. And I've never looked back. I've been with Level Agency, which is that firm, ever since 2010. My partner and I, Patrick Patterson, purchased the company from the former owner in March of 2021. So it's been a long exciting and knowledge- and learning-filled journey for me. We're up to about 75 people now, most of which are still in Pittsburgh, but we've got staff and clients all across the country. Our focus is helping businesses both learn about what their audiences are asking for, and how to better sell their products and position their products digitally. And also ultimately, to help them sell right ultimately. It's still true that the main function of marketing is sales or direct ROI, but the exciting thing, the thing that gets me out of bed every morning, is the reality that not only can we generate revenue, we can sell it. We can actually learn a great deal about where our customers are going, what they're looking for, and become even more efficient and more effective tomorrow because of the advertising we're doing today. Andi Simon: Well, let's talk a little bit about it because we know that the buyer's journey has changed. And in the old world, which wasn't that long ago, we used to buy lots of advertising, very flat, push it out. And as people will say, Oh, really, but you know, that's sort of a past way of communicating and branding, and marketing is about storytelling. People buy your story as much as they buy the product or the package and it really matters how you communicate that and how you make it accessible to them. So let's talk about in the world that you're in, where all the dollars have gone to, and what's absolutely important for a listener to understand that they should be doing as well. A little bit more about why this is so important. Patrick Van Gorder: Absolutely. So 65% of total advertising in 2021 was online, was digital advertising, which is an incredible stat by itself. But when you factor in the fact that it's up from about 50%, just a couple of years before 2019. That's not only the lion's share of the pie, but it's also the fastest growing segment of the pie. And the really interesting thing about that concentration of dollars in digital channels is 90% of that digital span goes to one of these companies right now. It goes either to the parent company of Google, YouTube, or other properties like that. It goes to Meta, parent company of Facebook, and Instagram, or it goes to Amazon. So what that means for your listeners is, there is an incredibly complex ecosystem out there. And there are dozens, hundreds, thousands of different platforms, different ad tech intermediaries, different tools out there. But really, if you focus on the vital few, the 90%, that make up the lion's share, you can do quite a bit. You can get quite a bit of leverage out of your spending. And Andi, you mentioned something that I think is really interesting, and I've been thinking a lot about. So if you think about the ways that we thought about advertising in the past, if you've ever taken an advertising class, or you're someone that has some experience in advertising, you've probably heard of the funnel, the advertising funnel, where you have at the very top, awareness, and down at the bottom, you've got direct response, and things like that. And the reality is, that comes from a moment, when, if you think about what a television ad was, there was literally no other action you could take. You just had to watch the ad, and maybe there was a phone number at the bottom that said, Hey, call this number right now. There was no way to take action, there was no way to continue the conversation. Think about a billboard. There's very, very little that you can do other than see and register what a billboard says. The reality in the digital space is, all of these channels are working together and allowing you to build your brand and build engagement with your brand in so many different ways all at once. So a Facebook ad is building brand awareness, but it's also driving engagement. It's also asking someone to fill out a form or buy a product. So it's operating all of the steps of this classic funnel at the same time. Andi Simon: Well, don't leave that thought. Because as you're thinking about communicating your story or your message, what you'd like to see happen, it isn't bringing enormous top of mind awareness out there, it is figuring out ways to take the person who's ready to learn more, and move them through that wonderful journey until they're ready to purchase, taste and try. And so your whole process has been transformed to much more immediate. I was in a group and one of the gentlemen said, People call us and they want to talk to somebody immediately. They want to listen to a doctor immediately. Instant gratification. They say, This is my time, I want to do a purchase right now. Connect me. I don't want to learn more. It's not slow. So how are you doing this with your clients? So my illustrative stories are case studies. Is that frustration? Patrick Van Gorder: It's a great question. I'll use one of our clients that's in the sales enablement SAS world. So, they had an experience that was very much the old school approach to what you asked people to do online, which was fill out a form, and we'll contact you. This feels ancient because the way that the consumer perception has changed is, they've said, No, I will contact you when I want to talk. If you think that I'm going to subject myself to another telesales, funnels, another set of emails, you must be out of your mind. So I will contact you when I want to talk to you about sales. But in the meantime, what you can give me now is value, you can give me insight, something like a webinar or a white paper or a case study. You can help me know more about this space, learn more about your perspective and your thought leadership in this space. And then by the way, when I'm ready to talk, there's a form there. I'll get in touch right away. And I'll expect to be contacted pretty quickly. But you know, the reality is, it's less about just being there. If you have to be there with value, you have to be there with something that the consumer cares about. Not just, Hey, give us your information and we'll call you when we feel like it. Andi Simon: You know, one of the things that illustrates that is, you really aren't selling a thing, a product or your SAS story, you're selling a relationship. And people are really buying knowledge and wisdom and experience and a much bigger product than the product they're actually going to end up buying. And I've been reading a great deal about how the world is shifting from B2C, or from B2B to B4C and B4B, as if we are going to collaborate around something that you need and I can help you with. And it's becoming very interesting to watch that mindset change. Because as you're thinking about these clients, the customer wants you to work with them. "I'm making the right decision, not simply purchasing what I've got here, or being sold by somebody." So it's a really different buyer that you're dealing with. They're often younger, and sometimes not. But they also have different expectations on speed and ease. And is what you're seeing awesome? Patrick Van Gorder: It is, in our own world, Level Agency as a services business. We really lean in on the consultative partnership approach. And I think we've seen a lot of very successful organizations take that same approach where it's not about the features, it's about the benefits. It's not about the services, it's about the solutions. And that's not to say that it needs to be completely impenetrable to understand what services and products a company actually does offer. You want to make it simple enough so that you can accommodate different types of searchers. You might have someone that is coming to your site or coming to your physical office, and they know exactly what they want. They want a partner, or they want a general contractor-style vendor that's going to take the blueprints from the architect and build the thing exactly as they see it. But I think in many cases what they're really looking for is the architect and the general contractor, right? They're saying, I have this goal. I have this business objective. And we're coming to you to help us solve all of the problems that we're dealing with, and trying to achieve this objective. And you tell us how we can best use this set of tools that are available to us to achieve this business objective. Andi Simon: Well you know for us, we're corporate anthropologists. We specialize in helping companies change. I talked about Blue Ocean Strategy, and why that's such a great way to help companies find creating markets as opposed to competing in them. But I must say that near to your point, it doesn't much matter if it's cultural change or strategy change. People come with a problem, or pain points, and a challenge. And I always find the conversations are very interesting. We have a new client coming on now. And I must tell you that the way they came to us is different than the way we're going to serve them. What they really needed is different from what they thought they needed. And that's just people and I guess, in some ways, the packaging of the solutions you're offering. It's going to require some trust that there is the right solution for the problem that they've identified. How does data and data analytics fit into this? Patrick Van Gorder: Yeah, it's a great question. You know, I think the curiosity that you're describing is probably the single most important attribute that I find in the people in the knowledge economy in 2022. That little piece in the back of your brain that says, what's going on here? How do I understand this data or this perspective or this product in a new and interesting way? What we find is that there is so much data that is accessible to you if you have the willingness and the knowledge of where to look. So, if we think about it, maybe it'd be helpful to think about it in the context of a case study. So we have a new client that we're onboarding, and we're seeking to understand where their audience is. They've got some perspective on who they'd like to speak to, and where they think that those people spend their time digitally. So one of the data gathering exercises that we do is we have a deep interview conversation, kind of the classic marketing: Tell us everything that you know about where you are, who your audience is, and where they live. But in the past, I think that was kind of the end of the line. Like, you have that conversation, you build your audience profile, and that sort of becomes the audience profile that you use for a lot of your targeting efforts. What we do is, we say, Okay, so now we've gathered this perspective from you. Let's dig into the data that you have available, and validate that. What first party data do you have available? Do you have a CRM? When was the last time that you really explored? Is this an experience that you've had with clients as well? Andi Simon: Of course, keep going, because the illusion of their reality is so interesting. But in fact, it's an illusion. And as you dig into their CRM, and when did you look at it? Again, I want you to finish your thought. Patrick Van Gorder: So look at the CRM, look at the audience that's in there, then look at the analytics platforms that the client has to look at, Google Analytics. What can you learn about the audience, about the behavior once they come to the site, about how they get to the site? Take that curiosity and deep dive into information that maybe you've looked at before, and maybe you haven't. And the great thing about these tools is, there's so much you know. You don't need a developer, you don't need an IT person to be able to understand these things. You just need to be able to watch a three minute YouTube video to say, Hey, how do I see behavior funnels in Google Analytics? Or how do I see the firmographic profiles in Salesforce or whatever those questions are. It's all there if you're willing to dig in and take a look. And then once you get into this, you look at the CRM, you look at the Google Analytics data, you look if there are ad platforms that are currently running. So we would look at Google, Google ads at meta, at LinkedIn, or Bing, or Instagram, or wherever these folks are running ads. And then there's a whole 'nother ecosystem of audience information that you can glean from those platforms. And then that's not even getting into the third party tools that are out there that allow you to take an outside-in perspective, but you kind of have to follow the thread. Andi Simon: Once you do notice, that influences what you do for whom, and how does it influence the kind of communication, client advertising that we create, in order to capture those people closer to their point of purchase, or somewhere along that buyer's journey? You know, some insights you can share? Patrick Van Gorder: So what it does is, it arms you with a good data-supported ability to create a hypothesis, basically to say, I think that this audience of midmarket C-level people really care about the content that we have about cybersecurity or the content that we have about additive manufacturing, or whatever that content segment is. And I think that because you can see that those pages rank highly on the website. I can see that those are roles that are associated with whatever sort of the data story is that supports that. And then with that information, you can formulate and enunciate a hypothesis for what you're trying to do. So it could be something like, My hypothesis is that if I show this cybersecurity content, if I feature this content to this audience for the next two months, I can dramatically expand my share of leads that are coming from this program. So you write that down, you write that hypothesis down, and you execute against it. And then you measure the results. And you compare what you thought would happen versus what actually happened, and they're very seldom exactly the same thing. But then you know what I learned from this experiment and then how do I further exploit or further take advantage of the lesson that I've learned from this experiment. If you treat your marketing like these micro hypotheses, test spreads, instead of just the cost center, we're just over here, we're spending in advertising, because that's what we do, you'll be astounded by how much you can learn and how much knowledge and value and insight value that will bring to your enterprise. Andi Simon: Do you find it at times immobilizes your clients? Because I often find that the brain is wonderful at what it knows. It's familiar, it's really comfortable. The habits I call are an illusion because your mind has a story. And that's what you believe to be true, there is no truth. The only truth is there's no truth. But that leads to that testing mindset, the curiosity quotient, the individual's willingness to learn by doing and keep learning from there. Are you transforming your clients to becoming learners that way? Because I find that it requires them to come in all-knowing and leave full of curiosity. And that's fine, I'll take that. Because unless you're full of curiosity, you can't get unstuck. You don't know how to grow, you're certain, but it's not a working route. There is only so much we can fix until you open your mind to the possibilities. Do you find that the clients get transformed as well? Because I'm getting transformed as I listen to you. Patrick Van Gorder: They do. They certainly do. It can be pretty inspiring to watch. We're lucky to have an incredible set of clients. I'm sure you have the same. You have the privilege of being pretty selective with who you work with. So we start with a really high bar for the types of partners that we work with. But over time, I think we demonstrate to them a couple of things that grow their own capability in this space. First, we are fanatical about trust driving communication, meaning, if something isn't working, you're going to hear about it from us first, rather than have to decipher it, and figure it out yourself. We're very careful in our culture to make that a norm and an expectation. And then, in the context of our working, our weekly or bi-weekly or monthly coordinations, we really try to model the what-if type thinking so that we have a tool that's our hypothesis. It's like a database where all of our team members log their hypothesis, just like the one that I shared with you as an example. Define what the success criteria are, and that's often a collaborative process with the client where the client says, You know, I've been noticing, the folks that I've been talking to at conferences are now much more interested in X. What would it look like for us to do some advertising against that segment? We collaboratively develop that campaign, and we learn from it. We run the test, and we learn from it, and instead of, Oh, well, it happens and if it doesn't work as well as we hoped, we kind of just move on. We don't really talk about it. We spend more time talking about what we learn when it doesn't perform as we expect it to than we talk about the thing that goes exactly as planned. So I think over time we build that trust in that relationship where we become a curiosity engine. An extension, if you think about what marketing is, it's the interface between the public and the business. It's where most of your posts, first interactions with prospective non-current clients are, and that's such a privileged position to be in. But I think we often forget that so much of the privilege there is in the knowledge, not just in the opportunity to make a first impression or make a sale. It's also about what we can learn. Andi Simon: Because we're coming out of the pandemic, assuming we're coming out of it, did you notice dramatic or important changes during that period that listeners should be paying attention to? And my hunch is that your curiosity opened up a whole lot of interesting learnings. Are there any that you can share? Patrick Van Gorder: Yes, we saw a decade of change in a couple of years in terms of acceleration. What that meant, in practical terms, is that the trend toward digital advertising accelerated the trend from platforms like linear television to streaming to OTT to connected TV. Those trends accelerated. People spend more time online than ever before. And, for a while we were the only game in town when it came to marketing. As we open up, and I share your optimism that hopefully the changes are here to stay, but as we open up, there's a reality that there's a hunger for personal connection. There's a hunger for some of the things that brands have forgone: travel, face to face sales and things like that. But the genie is not going back in the bottle as it relates to the collaborative collaboration at a distance. I think marketing at its best in 2022 is collaboration at a distance. It's this world where we're having real discussions and dialogues with people even though we're not face to face, or in the same meeting together. So I think to answer your question directly, Andi, the bottom line is, the space accelerated dramatically. The trends accelerated dramatically. And the brands that have not yet sort of shifted, if your budget looks anything like 65% of your spend is not in digital, that probably means that you're behind the optimal budget allocation. Andi Simon: It's interesting, MacLeod had a great podcast on purpose-driven selling. But in some ways, it's not that different from purpose-driven marketing. The people who have a purpose sold better than those who didn't. And in your digital marketing, in a sense, you need to have a good clear purpose. What is it I'm trying to do, for whom and how, as opposed to, I have a product and I want to sell it. It becomes a bigger conversation in that process so that you get the right message to the right person when they're looking for you, as opposed to when you want to get it out there in sort of a vacuum, hoping it's the right time and digital it to do things that you can't do in person, like at 2am. It's just an interesting time. You know, as I look at our clock, and we're about ready to wrap up, my head is full of things I don't want the listener to forget, but I bet yours is as well. Patrick, some things that you want to leave them with. Patrick Van Gorder: Yeah, I really liked the model that you just constructed, Andi, of marketing as the opportunity to have a discussion with someone at 2am, on their timeline and on their schedule. What I would say is one thing that I think is an important thing for brands to understand is, there are not in the majority of cases, it's not just one interaction at 2am, or 2pm, or whenever, it's a series of exposures, it's a series of conversations that allow brands to unfold that value proposition and that purpose to their prospective clients over time. So, there's not a single one in most cases. As tempting as it is to point to a single moment of truth, what Google calls the zero moment of truth, the Zima. The reality is that there are all of these influencing factors that sort of happened before that moment of truth, that are critical to the journey. So what I encourage brands to think about is, What are some of those optimal customer journeys? And how can you provide value and insight and knowledge to prospects at every step of that journey? The other thing that's a big conversational piece in our space right now is the conversation around privacy. There is a major trend toward less, less of a surveillance state online. There's parts of that that are regulatory, if you look at what's happened in Europe and you look at the California legislation. That is half of it. And the other half is being driven by platforms themselves. Apple has made a real play toward being an agent of privacy for their users. And you also have things like the cookie, the third party cookie, that are being proactively devalued by Google now, in advance of a recognition that those things are not going to be viable in the future. So, I think what that means is, there's a recognition that the promise of total accountability was always sort of a pipe dream. There were a lot of people that looked like me over the last 20 years that have sold this promise of full attribution, how you know exactly the value that every dollar that you spend is bringing back. And the reality is that, in this more fragmented privacy ecosystem, it's just clear that it's never going to be as clean and as neat as people want it to be. Because the reality is, Andi, if somebody listens to both of our podcasts, the podcast that you did for us and the podcast that we're doing here, and then they reach out to you, and they buy a book, what percentage of that book purchase was driven by seeing On the Brink behind you? Now, we're seeing On the Brink behind you in the earlier podcast. There's no right answer to that. So, I think, be wary of companies that overpromise as it comes to trackability, but at the same time, there's so much that you can learn and that you can measure and that you can know. There are really viable attribution models that you can build, but you have to go into it with an understanding that this is representative rather than completely. Andi Simon: Well, you know, there is no certainty. So I agree with you, humans just keep searching for it. And I like the fact that we're searching for it because maybe it'll make fewer mistakes in the process. But it's complicated. The buyer is complicated. There are different parts. And when they buy what they thought they bought isn't necessarily what you thought you were selling them and how they use it. How many times have I gone into the field with my clients, and observed how customers were using their products inappropriately? Well, why is it inappropriate if you're using it? That's not what it was supposed to be for. I had one friend who had an AI and software developing company, he fired the managers. And he had to get the engineers closer to the customer because the engineers were certain that the customer was stupid. And I was laughing. I said, The stupid customer syndrome, right? You build something brilliant and the customer just doesn't get it. But it's a really complicated world today because it's so complicated. The choices are so many, and everybody influences what comes up first on Amazon or in Google and what page you're on. Did you know I work hard to do organic search so I'm on the first page of Google for corporate anthropologist, or cultural changee expert. I can make only the second page for Blue Ocean Strategy expert. But you know, all of our stuff is content designed to help you buy the right thing in the right way. And that's what you're doing too. If they want to reach you, Patrick, how can they do that best? We'll certainly have it on our podcast blog, but can you please share it for them. Patrick Van Gorder: Visit us at Level Agency. You can just type www.level.agency into your search bar and there's a Contact Us option there. There's a lot of great content. Like I previewed earlier, you can check out our podcast. Test.Learn.Grow is the name of our podcast. You can get it wherever you get podcasts, and check out the episode that we did with Andi previously. It was a really, really good conversation. Andi Simon: Well, you know, Patrick and I share the same joy and help people do things that are challenging for them. And our conversation was about howBlue Ocean Strategy creates markets. This one is about how do you stop wondering how to sell or market your product and do it, because the only way you will learn is to be curious to test, make few assumptions, just a little one assumption is, I need Patrick to help me make the right decisions and test them all so I can see what's actually happening. But the world is going digital to a degree that you should be as well. And I don't care if you're a solopreneur, or a small business or a growing entrepreneur or a mid-market client, like we have so many. People are going to buy you remotely, they're going to buy you online, they're going to buy you by what they see. Actually people download white papers and yellow mark them when I meet with them. It's sort of like, are you real? It comes through, all that stuff. Patrick, it has been such fun. We can talk for a long time. Thank you so much for today. Patrick Van Gorder: Thank you so much. I really appreciate the time. And I look forward to hearing what's next for Dr. Simon. Andi Simon: Let me just wrap up for my audience. I can't tell you how much I appreciate you coming. You have made us one of the top 5% of podcasts globally, which I think is fantastic. Bring along friends, send me your ideas. Patrick came to me through something I did. We show up a lot. And that's how we market ourselves. We show up a lot. And things that come our way. On The Brink is here to help you see, feel and think in new ways. Both of my books have won awards, so I'll promote them a little bit.On the Brink: A Fresh Lens to Take Your Business to New Heights is how a little anthropology can help your business grow, and Rethink: Smashing The Myths of Women in Business was just awarded our second bronze Best Book Award for 2022 from Axiom for women in business as a category. And I do think that this is a time to rethink when you're on the brink. I like my titles, so you can begin to see things through a fresh lens. That's my job as an anthropologist, to help you step back, look at things, and begin to understand the changes that are happening. Because fast is going to be the new and you have to really be agile, adapt and begin to make things happen for you. So thank you for joining us today. Thank you, Patrick Van Gorder for being here. We'll post this and you guys can share it, and it's just a pleasure. Thanks again. Remember, reach me at info@andisimon.com and I'll be here for you. Bye bye now. Have a great day. Bye bye. Thanks.

A round-up of the main headlines in Sweden on July 18th, 2022. You can hear more reports on our homepage www.radiosweden.se, or in our app Sveriges Radio Play. Presenter: Maya Naylor Producer: Kris Boswell

Sir Mo Farah has revealed he was brought to the UK illegally as a child and forced to work as a domestic servant. He was given the name Mohamed Farah by those who flew him over from Djibouti. Also on the programme, a BBC investigation finds British Special Forces - the SAS – allegedly executed detainees in Afghanistan. And, the James Webb telescope, the largest ever space telescope, has peered through cosmic dust and clouds and brought back its first images of the earliest stars. (Photo: Mo Farah celebrates winning the Men's 3000m Final at the Sainsbury's Anniversary Games, Queen Elizabeth Olympic Park, London. Credit: Martin Rickett/PA Wire)

A BBC investigation has found evidence that British special forces, the SAS, killed dozens of detained and unarmed men more than a decade ago. Also, thousands of mourners pay tribute to the former Japanese prime minister Shinzo Abe, who was assassinated last week. And conservationists in Malawi drive hundreds of elephants to a new home.