An Inbound Marketing Podcast | Inbound and Down

Should you start your own business? | Episode 7 | Inbound and Down Podcast This week, on Inbound and Down episode 7, we're talking about the typeof person you should be to start your own business. Spoiler alert, anyone can do it, but you definitely need to climb a few small, but scalable hills. The Inbound and Down Podcast Join Nurturelabs Founder Ryan Axford and co-host and founder of Spectacle Marketing Adam Barker as they discuss life as independent consultants. From leaving their full time jobs behind, to the tricks they've learned to build successful companies, join them every Tuesday. They'll cover inbound marketing, small business tricks, and strategies to make you a better marketer from the top of the funnel to the bottom. No Image is added.   Meet the Crew Ryan Axford | Founder Ryan is the Founder and Principal Automation and Optimization Consultant at Nurturelabs. Over the last several years he has been the face behind lead generation programs driving triple digit results for various software companies. He has experience managing the optimization of the content lifecycle, landing pages, and automation platforms both large and small. Ryan has written Pardot trainings, and has most recently worked with clients including the University of California and HPE Software, as well as clients across SaaS, Services, and Technology Hardware. Ryan’s strategic approaches have grown databases 3x using content creation and targeted demand and lead generations campaigns. His success has been supported by the design of successful webinars, eBooks, blogs, drip campaigns and other online marketing programs. In 2016 he helped to drive $7.77 Billion in sales for his largest client’s Software and Enterprise Marketing divisions. In 2017, Ryan helped his clients increase conversions, demos, opportunities, and new customers - all in triple digit gains. Adam Barker | Founder of Spectacle Marketing Founder of Spectacle Marketing, Adam is an SEM expert with a focus on helping B2B companies. He's sat client-side as an in-house marketer nearly his entire career for a variety companies in the Boston area, including some of the fastest growing: SmartBear, Continuum Managed Services, Tracelink and WorldStrides. He fully understands what it feels like to be that marketer on an SMB’s small team with a number on their head. He helps clients big and small, managing budgets of $500/mo all the way up to $50,000/mo.  

Negotiating with ninja mind tricks | Episode 6 | Inbound and Down Podcast This week, on Inbound and Down episode 6, we're talking about the jedi mind tricks the team uses to negotiate with new clients. It's not nearly as hard as it sounds, but you can benefit by learning some nifty practices. They cover the importance of: How we bill Monthly minimums/retainers vs hourly and hourly blocks Getting paid before you work vs after Learning to appreciate that accounting can be hard to work with Appreciating the clients who pay on time Takeaways CEOs/VPs/Directors want to feel like they’re winning Build your pricing so that you get what you want after the negotiations are completed Be confident in your pricing, and if you’re unsure where to start, contact another consultant. Worst they can do is not help.   The Inbound and Down Podcast Join Nurturelabs Founder Ryan Axford and co-host and founder of Spectacle Marketing Adam Barker as they discuss life as independent consultants. From leaving their full time jobs behind, to the tricks they've learned to build successful companies, join them every Tuesday. They'll cover inbound marketing, small business tricks, and strategies to make you a better marketer from the top of the funnel to the bottom. No Image is added.   Meet the Crew Ryan Axford | Founder Ryan is the Founder and Principal Automation and Optimization Consultant at Nurturelabs. Over the last several years he has been the face behind lead generation programs driving triple digit results for various software companies. He has experience managing the optimization of the content lifecycle, landing pages, and automation platforms both large and small. Ryan has written Pardot trainings, and has most recently worked with clients including the University of California and HPE Software, as well as clients across SaaS, Services, and Technology Hardware. Ryan’s strategic approaches have grown databases 3x using content creation and targeted demand and lead generations campaigns. His success has been supported by the design of successful webinars, eBooks, blogs, drip campaigns and other online marketing programs. In 2016 he helped to drive $7.77 Billion in sales for his largest client’s Software and Enterprise Marketing divisions. In 2017, Ryan helped his clients increase conversions, demos, opportunities, and new customers - all in triple digit gains. Adam Barker | Founder of Spectacle Marketing Founder of Spectacle Marketing, Adam is an SEM expert with a focus on helping B2B companies. He's sat client-side as an in-house marketer nearly his entire career for a variety companies in the Boston area, including some of the fastest growing: SmartBear, Continuum Managed Services, Tracelink and WorldStrides. He fully understands what it feels like to be that marketer on an SMB’s small team with a number on their head. He helps clients big and small, managing budgets of $500/mo all the way up to $50,000/mo.  

Time to chill. How we deal with stress. | Episode 5 | Inbound and Down Podcast This week, on Inbound and Down episode 5, we're all over feeling good, and cutting back on stress. We also list off business terms which should be banned from the office (net-net, we're on to you). They cover the importance of: How we think about handling stress as a solo consultant Keeping clients happy Being visible Setting a precedent of not always being available Not having that person to bounce ideas off of Self deprecation Takeaways: Having an outlet; Music, bands, movies Being ok with not working Stopping at a certain time everyday etc Links: www.basecamp.com www.workbar.com Adam's Band: https://www.reverbnation.com/jonescreek Adam's other band: https://www.reverbnation.com/eraforamoment Ryan's music: https://ryanaxford.bandcamp.com/ Boomerang: https://www.boomeranggmail.com/ The Inbound and Down Podcast Join Nurturelabs Founder Ryan Axford and co-host and founder of Spectacle Marketing Adam Barker as they discuss life as independent consultants. From leaving their full time jobs behind, to the tricks they've learned to build successful companies, join them every Tuesday. They'll cover inbound marketing, small business tricks, and strategies to make you a better marketer from the top of the funnel to the bottom. No Image is added.   Meet the Crew Ryan Axford | Founder Ryan is the Founder and Principal Automation and Optimization Consultant at Nurturelabs. Over the last several years he has been the face behind lead generation programs driving triple digit results for various software companies. He has experience managing the optimization of the content lifecycle, landing pages, and automation platforms both large and small. Ryan has written Pardot trainings, and has most recently worked with clients including the University of California and HPE Software, as well as clients across SaaS, Services, and Technology Hardware. Ryan’s strategic approaches have grown databases 3x using content creation and targeted demand and lead generations campaigns. His success has been supported by the design of successful webinars, eBooks, blogs, drip campaigns and other online marketing programs. In 2016 he helped to drive $7.77 Billion in sales for his largest client’s Software and Enterprise Marketing divisions. In 2017, Ryan helped his clients increase conversions, demos, opportunities, and new customers - all in triple digit gains. Adam Barker | Founder of Spectacle Marketing Founder of Spectacle Marketing, Adam is an SEM expert with a focus on helping B2B companies. He's sat client-side as an in-house marketer nearly his entire career for a variety companies in the Boston area, including some of the fastest growing: SmartBear, Continuum Managed Services, Tracelink and WorldStrides. He fully understands what it feels like to be that marketer on an SMB’s small team with a number on their head. He helps clients big and small, managing budgets of $500/mo all the way up to $50,000/mo.  

What would ya say... ya do here? | Episode 4 | Inbound and Down Podcast This week, on Inbound and Down episode 4, we talk about what we actually do, and some of the learning curves we had in taking on new admin tasks. If you're feeling like it's a lot of work to bill clients, or you want to learn how to automate your workflow so you don't even need to log hours, this one's for you. They cover the importance of: How did we learn any/all of this stuff starting from scratch? Surrounding yourself with experts. How Ryan uses Linkedin to prospect new clients (without paying for Linkedin) Leaning on other consultants and being open and honest How do you stay organized with clients Links Harvest: www.harvestapp.com (Use this link and save $10 off your first month) Databox for ad reporting: https://databox.com/ Bill.com Quickbooks Self Employed (use this referral link and Ryan will love you forever) The Inbound and Down Podcast Join Nurturelabs Founder Ryan Axford and co-host and founder of Spectacle Marketing Adam Barker as they discuss life as independent consultants. From leaving their full time jobs behind, to the tricks they've learned to build successful companies, join them every Tuesday. They'll cover inbound marketing, small business tricks, and strategies to make you a better marketer from the top of the funnel to the bottom. No Image is added.   Meet the Crew Ryan Axford | Founder Ryan is the Founder and Principal Automation and Optimization Consultant at Nurturelabs. Over the last several years he has been the face behind lead generation programs driving triple digit results for various software companies. He has experience managing the optimization of the content lifecycle, landing pages, and automation platforms both large and small. Ryan has written Pardot trainings, and has most recently worked with clients including the University of California and HPE Software, as well as clients across SaaS, Services, and Technology Hardware. Ryan’s strategic approaches have grown databases 3x using content creation and targeted demand and lead generations campaigns. His success has been supported by the design of successful webinars, eBooks, blogs, drip campaigns and other online marketing programs. In 2016 he helped to drive $7.77 Billion in sales for his largest client’s Software and Enterprise Marketing divisions. In 2017, Ryan helped his clients increase conversions, demos, opportunities, and new customers - all in triple digit gains. Adam Barker | Founder of Spectacle Marketing Founder of Spectacle Marketing, Adam is an SEM expert with a focus on helping B2B companies. He's sat client-side as an in-house marketer nearly his entire career for a variety companies in the Boston area, including some of the fastest growing: SmartBear, Continuum Managed Services, Tracelink and WorldStrides. He fully understands what it feels like to be that marketer on an SMB’s small team with a number on their head. He helps clients big and small, managing budgets of $500/mo all the way up to $50,000/mo.  

This week, on Inbound and Down episode 3, the team talks about how Ryan got to ride his motorcycle half time last summer, and why that's not going to happen again this summer (sad times). They cover the importance of: Where you work How long you work for How to be efficient in that time Getting dressed/basic hygiene (Adam talks about his pants) No longer proving your worth to anyone else / “I worked 60 hours last week, it’s awesome” Takeaways: Does commute matter? Do bean bag chairs and foosball matter? Your stance on working on the weekends Time management throughout the day The amount of time you “think about work” during day to day life Feeling OK about being the best version of yourself in any given situation   Links Visit Ryan at http://nurturelabs.io Visit Adam at http://spectacle.marketing Download Ryan's CRT template at http://go.nurturelabs.io/download-crt-template/ Buy Adam's pants at https://publicrecapparel.com/ Install Boomerang to your gmail at https://www.boomeranggmail.com Read The Modern Meeting at http://modernmeetingstandard.com/the-book The Inbound and Down Podcast Join Nurturelabs Founder Ryan Axford and co-host and founder of Spectacle Marketing Adam Barker as they discuss life as independent consultants. From leaving their full time jobs behind, to the tricks they've learned to build successful companies, join them every Tuesday. They'll cover inbound marketing, small business tricks, and strategies to make you a better marketer from the top of the funnel to the bottom. No Image is added.   Meet the Crew Ryan Axford | Founder Ryan is the Founder and Principal Automation and Optimization Consultant at Nurturelabs. Over the last several years he has been the face behind lead generation programs driving triple digit results for various software companies. He has experience managing the optimization of the content lifecycle, landing pages, and automation platforms both large and small. Ryan has written Pardot trainings, and has most recently worked with clients including the University of California and HPE Software, as well as clients across SaaS, Services, and Technology Hardware. Ryan’s strategic approaches have grown databases 3x using content creation and targeted demand and lead generations campaigns. His success has been supported by the design of successful webinars, eBooks, blogs, drip campaigns and other online marketing programs. In 2016 he helped to drive $7.77 Billion in sales for his largest client’s Software and Enterprise Marketing divisions. In 2017, Ryan helped his clients increase conversions, demos, opportunities, and new customers - all in triple digit gains. Adam Barker | Founder of Spectacle Marketing Founder of Spectacle Marketing, Adam is an SEM expert with a focus on helping B2B companies. He's sat client-side as an in-house marketer nearly his entire career for a variety companies in the Boston area, including some of the fastest growing: SmartBear, Continuum Managed Services, Tracelink and WorldStrides. He fully understands what it feels like to be that marketer on an SMB’s small team with a number on their head. He helps clients big and small, managing budgets of $500/mo all the way up to $50,000/mo.  

This week, on Inbound and Down episode, the team talks about surviving in the workplace. They cover important topics including: Establishing direct report/manager rapport Knowing when to dig your heels in when you don't agree Working from home, and how it's AWESOME Track your work, save your projects elsewhere Never be the smartest person in the room Surrounding yourself with people you trust Being honest on your abilities and confident in your inabilities The grass is never greener (no matter what it looks like from the outside) Choosing your boss, not the job. They’re your direct link to happiness. The Inbound and Down Podcast Join Nurturelabs Founder Ryan Axford and co-host and founder of Spectacle Marketing Adam Barker as they discuss life as independent consultants. From leaving their full time jobs behind, to the tricks they've learned to build successful companies, join them every Tuesday. They'll cover inbound marketing, small business tricks, and strategies to make you a better marketer from the top of the funnel to the bottom. No Image is added.   Meet the Crew Ryan Axford | Founder Ryan is the Founder and Principal Automation and Optimization Consultant at Nurturelabs. Over the last several years he has been the face behind lead generation programs driving triple digit results for various software companies. He has experience managing the optimization of the content lifecycle, landing pages, and automation platforms both large and small. Ryan has written Pardot trainings, and has most recently worked with clients including the University of California and HPE Software, as well as clients across SaaS, Services, and Technology Hardware. Ryan’s strategic approaches have grown databases 3x using content creation and targeted demand and lead generations campaigns. His success has been supported by the design of successful webinars, eBooks, blogs, drip campaigns and other online marketing programs. In 2016 he helped to drive $7.77 Billion in sales for his largest client’s Software and Enterprise Marketing divisions. In 2017, Ryan helped his clients increase conversions, demos, opportunities, and new customers - all in triple digit gains. Adam Barker | Founder of Spectacle Marketing Founder of Spectacle Marketing, Adam is an SEM expert with a focus on helping B2B companies. He's sat client-side as an in-house marketer nearly his entire career for a variety companies in the Boston area, including some of the fastest growing: SmartBear, Continuum Managed Services, Tracelink and WorldStrides. He fully understands what it feels like to be that marketer on an SMB’s small team with a number on their head. He helps clients big and small, managing budgets of $500/mo all the way up to $50,000/mo.  

This week, on the first Inbound and Down episode, the team talks about How they started consulting, and leaving the "safety" of full time work behind, what it is they actually do, why they did it, and the results so far. What are the odds it's been worth it?